The Happy Hour Marketing Show: Recent Episodes
Nick Copson, Nigel Black & Dom Le Roy
The Happy Hour Marketing Show is a light-hearted weekly discussion on the latest in marketing tactics with Nick Copson, Nigel Black and Dom Le Roy.
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In this episode, we delve into the intriguing phenomenon of "greenhushing," where companies choose to keep their environmental initiatives under wraps. While greenwashing, the act of overstating eco-friendly efforts, garners much attention, greenhushing is its quieter counterpart. Join us as we explore why some businesses opt for silence on their sustainability achievements, the potential impacts on consumer trust and corporate reputation, and the broader implications for the global green movement.
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In this episode: We delve into the fascinating world of generational marketing. From Baby Boomers to Gen Z, each generation brings a unique set of values, preferences, and communication styles. We'll uncover the key characteristics of each generation and how marketers can tailor their strategies to effectively engage with diverse age groups. Whether it's understanding the nostalgia of Boomers, the tech-savviness of Millennials, or the authenticity sought by Gen Z, we'll provide actionable insights to help you connect with your target audience across generations.
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In this episode, we delve into the fascinating realm of artificial intelligence and its profound impact on modern marketing. From chatbots revolutionising customer service to predictive analytics optimizing campaign strategies, AI is reshaping the landscape of digital marketing, in unprecedented ways.
Join us as we explore the rise of AI, uncovering its potential to drive efficiency, personalise experiences, and unlock new realms of creativity in marketing endeavours. Tune in to discover how embracing AI can propel your brand forward in today's dynamic marketplace.
In this episode: We discuss the relevance of email marketing today and how to make email campaigns more engaging to unlock the inbox of recipients.
In this episode: We share our views on the negative impact of having too many promotional messages and how some businesses are confusing potential customers with too many choices.
In this episode: We get festive and provide guidance on how to collectively navigate Christmas, Black Friday and the World Cup.
Looking to save time this Christmas? Our 5-minute guide reveals the 7 simple tips you can use to promote your business.
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FREE GUIDE - 7 Simple Tips to Promote Your Business This Christmas
In this episode: We talk about recession and how you should be marketing your business during an economic downturn and decline in consumer confidence.
In this episode: We chit-chat over TikTok, providing an intro to the fastest growing social platform and sharing how your business could benefit from using TikTok to promote your brand, product or service.
In this episode: We touch on the UK's current hot topic of cost of living and what it means for marketing and advertising. We share our own experiences plus valuable insight and guidance on how you can navigate this challenging time for consumers.
In this episode: We’re talking about Twitter, in light of the recent social media platform being bought by Elon Musk, plus we debate whether you should consider advertising with Twitter.
For more information on Twitter for business, visit Twitter For Business
In this episode: We talk cookies, not freshly baked kind, but third-party cookies and why Google is removing them in 2023. Find out how this impacts your online marketing and listen in as we share guidance on how to prepare for a cookieless world.
In this episode: We dive into the world of lead magnets, helping you to better understand what they are, real-world examples of best use and most importantly, how you can use lead magnets to create sales leads.
In this episode: We discuss our views on how to set out planning a new website, Listen in as we talk everything from site plans to content and domain names to creation platforms.
Here's a link to Miro, an Online Whiteboard Tool to help with site planning.
In this episode: Not only do we share what we've been up to this week, we talk stats, that's right, pure statistics! We pick out the best marketing stats from 2021, from budgets to SEO, social to user behaviours, we highlight the key insight to help you plan for 2022.
In this episode: Part 3 of 3, we explore the key info needed for Phase 3 of the 1-page marketing plan, the 'after' or 'customer' phase. Listen in as we discuss delivering a world-class experience, how to increase customer lifetime value and how to orchestrate and stimulate referrals, summarising the 1-page marketing plan approach.
The 1-Page Marketing Plan by Allan Dib
In this episode: Part 2 of 3, we move into Phase 2 of the 1-page marketing plan, the 'during' or 'lead' phase. Listen in as we talk lead capture and lead nurturing systems plus conversion strategies.
The 1-Page Marketing Plan by Allan Dib
In this episode: We chat marketing plans, but not just any marketing plans, the one page marketing plan. Based on The 1-Page Marketing Plan book written by Allan Dib from Successwise.com. In Part 1, we discuss the importance of planning, and phase 1 of 3, the 'before' or 'prospect' phase.
The 1-Page Marketing Plan by Allan Dib
In this episode: We judge ourselves, and each other, by reviewing our 2021 marketing predictions, plus we provide what we believe to be the key trends for 2022, in addition to finding out if Nick has finally downloaded TikTok.
In this Marketing Happy Hour: We share our views on the latest Christmas advertisements, including the #unexptecedguest by John Lewis, which led us to ask ourselves, "Do Christmas ads really boost sales?"
In this Marketing Happy Hour: We provide tips on how best to update your website for Christmas, everything from a FREE Website Health Check to prioritising promotional content.
To find out how your website is performing, check our FREE Online Marketing Health Check tool
In this Marketing Happy Hour: We talk continue our festive series with Black Friday being our topic of choice. Love it or it hate it, Black Friday is fast approaching, so listen in as we share tips on how to make your brand stand out and how to time your offers to perfection.
Check out our FREE guides, available to download.
Download our FREE Christmas Advertising Guide
Download our FREE Christmas Advertising Calendar
In this Marketing Happy Hour: We talk Christmas, yes, that's right, Christmas. We're putting our Santa hats on to talks insights and consumer behaviours in the lead up to Christmas, providing you with invaluable guidance on how to best plan your advertising for Christmas 2021.
Download our FREE Christmas Advertising Guide
Download our FREE Christmas Advertising Calendar
In this Marketing Happy Hour: We outline best practices to building the ultimate landing page, plus we discuss our own experience with developing landing pages, both the good and bad.
Explore our landing page designs at local.reachsolutions.co.uk/landingpages
In this Marketing Happy Hour: We look at SEO and search marketing on a local level. Not only have consumer behaviours changed, but many businesses are also adapting their online profiles to drive multiple actions from consumers, we discuss how and why.
Setup Google My Business
business.google.com/create
Download Our 2021 Online Advertising Guide
content.reachsolutions.co.uk/onlineadvertisingguide
In this Marketing Happy Hour: We talk about how the Covid-19 Pandemic has impacted and altered specific market sectors, discussing how small businesses have adapted and tips on how to overcome the challenges of attracting new customers.
Watch, special guest, Katie Kattau's, latest travel sector vlog at local.reachsolutions.co.uk/blog
In this Marketing Happy Hour: We discuss how making the most of your web presence can be a challenge. But it’s vital if you want your customers to find you online quickly and accurately. We tell you how you can run a FREE Online Marketing Report using our new tool.
Grab your FREE Online Marketing Report at local.reachsolutions.co.uk/healthcheck
In this Marketing Happy Hour: We answer all those question beginning with... this may be a stupid question but... or don't laugh, but... providing you with answers in real-time plus the first ever, Nick Copson Acronym Quiz.
In this Marketing Happy Hour: We round off our Customer Journey mini-series, highlighting 9 key focus areas small businesses need to be thinking about right now
In this Marketing Happy Hour: We’re talking reviews and recommendations, and how important customer reviews are to consumers. Find out how your reviews can improve brand trust and increase customer engagement.
To console Dom for missing out on England vs Scotland tickets or to ask us a question, email us reachcommercialmarketing@reachplc.com
In this Marketing Happy Hour: We talk loyalty marketing and how to build trust and the importance of rewarding customers for their continued engagement with, and loyalty to, your business.
In this Marketing Happy Hour: We progress in the service phase of the consumer journey, chatting about Online Chat, focussing on the key benefits to improve the support experience for customers.
In this Marketing Happy Hour: We move into the Service phase of the consumer journey, highlighting email marketing and why your business should have a solid email marketing setup.
Check out our Supercharge Your Email Marketing Webinar [recorded before we had decent Microphones, apologies!]
In this Marketing Happy Hour: As we progress into the purchase stage of the consumer journey, we discuss the importance of your website, how it not only helps you increase sales opportunities, but how it increases your availability to make sales. Listen in as we highlight why most consumers are looking online for information that will help them make smarter purchasing decisions.
Share your marketing challenges with us and we'll respond on our next episode. Get in touch via Facebook or Twitter
In this Marketing Happy Hour: We outline the purpose of online reputation management. How to create balance, counteract misleading trends and allow you to put your best foot forward.
In this Marketing Happy Hour: We discuss how video marketing influences the consideration phase of the customer journey and whether it makes the must-have list for 2021.
In this Marketing Happy Hour: We outline the importance of blogging, outlining the most effective ways to build brand awareness, whilst providing relevant and useful content to your target audience. Plus special guest, award-winning blogger, Helen Copson, joins us to talk about the effective blogging after the success of her blog, twinstantrumsandcoldcoffee.com
In this Marketing Happy Hour: We provide an overview of the current climate, tips on how to stay connected whilst making use of available resources and provide helpful steps to take to enhance your marketing and communications in light of Lockdown 3.0 coming to a close.
For more info on our #BackForGood initiative supporting local businesses, visit
content.reachsolutions.co.uk/backforgood
In this Marketing Happy Hour: We discuss the influence on the awareness phase of the Customer Journey. Focussing on event sponsorship and brand partnerships, we talk about how businesses benefit from association with leading brands.
In this Marketing Happy Hour: We introduce and divulge into the art form that is content marketing. We’ll talk about how content influences the awareness phase of the Customer Journey and how any business, no matter the size or sector, can utilise content.
In this Marketing Happy Hour: We discuss how Print Advertising influences the awareness phase of the Customer Journey. Listen as we discuss how print media has evolved and why brands still invest.
In this Marketing Happy Hour: We discuss the role of Search Marketing in the awareness phase of the Customer Journey. Listen as we discuss an introduction to search marketing and a guide to how you can get started.
FREE Guide | How To Make Paid Search Work
In this Marketing Happy Hour: We continue our mini-series which focuses on marketing solutions that form an integral part to the Customer Journey. Remaining within the Awareness stage, listen as we demystify Digital Display Advertising.
Reach Ad Manager
reachadmanager.com
FREE Online Advertising Success Guide 2021
content.reachsolutions.co.uk/onlineadvertisingguide
In this Marketing Happy Hour: We introduce our new mini-series which focuses on marketing solutions that form an integral part to the Customer Journey. As we start our journey in the Awareness stage, listen in as we discuss Social Media Advertising.
Download the Social Media Guide at content.reachsolutions.co.uk/socialmediaguide
In this Marketing Happy Hour: We outline key digital marketing trends for 2021 that your business needs to consider to engage and retain current customers and generate more traffic, leads, and revenue.
Continuing on from our last episode, we discuss more quick and easy ways marketing can make a difference to your business right now.
Confused about where to start with your marketing? Listen in as we discuss quick and easy tips, tools and tactics on what to think about from the start.
We all have a favourite ad right? In this episode we discuss our top campaigns, why we loved them, what made them so effective and what lessons SME’s can take from each one.
We acknowledge that content planning can be time-consuming. Unless you have a robust process behind its management things can slip. We discuss the importance of effective planning to maximise the impact while minimising the amount of time you need to spend processing or publishing day to day.
Content Marketing can often be a challenge for people to understand, but what exactly is it? Listen as we discuss and showcase how content marketing can transform your marketing
We discuss approaches to transitioning from traditional marketing tactics and approaches to being more digital centric as a result of the Covid-19 pandemic.
Meet the hosts, Nick, Nigel and Dom as we outline what you can expect from future episodes plus a little about who we are and what we do.