Powerful Marketing Tips podcast: Recent Episodes
Powerful Marketers
Proven marketing strategies, inspirational guest speakers and practical tips for overwhelmed business owners to help cover your marketing gaps and to drive your performance. Hosts Mari-Liis Vaher and Laura Kukemelk run a popular marketing agency and mastermind. On the Powerful Marketing Tips Podcast, they’re sharing their best secrets!
Get clear, organized and consistent!
https://powerful-marketers.com/
In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Martšenkov discuss the common marketing mistakes businesses make when expanding into export markets. Drawing from a recent collaborative event with the Latvian Chamber of Commerce and Industry, they outline practical strategies for testing international demand, leveraging local networks, and avoiding costly strategic missteps.
💡 What you’ll learn in this episode:* The universal nature of export challenges and why magical expansion solutions do not exist. * How to clearly answer why a foreign market should care about your product or service. * The importance of identifying a documented local problem before allocating resources to expansion. * How to test international demand quickly using a minimal viable product instead of delaying market entry. * Strategies for building immediate trust by collaborating with local Chambers of Commerce and business hubs. * Why literal AI translations miss cultural context and harm brand credibility. * The role of local team presence when entering distinct cultural markets. * How to utilize official target market channels to navigate legal requirements without expensive consultant fees. * Why long-term export success requires companies to pace their entry and prioritize research.
⌛ Key Timestamps:00:01:12 - Overcoming the assumption that new markets are waiting for your product.
00:02:17 - Shifting from prolonged product design to rapid market testing.
00:02:45 - Utilizing local business networks and Chambers of Commerce for market validation.
00:04:12 - Gathering feedback and social proof through strategic free offers.
00:05:44 - Borrowing authority through collaborative events with trusted organizations.
00:07:05 - The dangers of copy-pasting home market strategies into new regions.
00:07:39 - Why literal AI translations fail to preserve necessary context.
00:08:16 - Managing deep cultural differences and establishing a local presence.
00:09:07 - Navigating legal and branding processes through official channels.
00:09:52 - Pacing your international expansion to reduce operational risk.
🔗 Resources & Links:* Free Marketing Strategy Clarity Builder (Lite Version): https://community.powerful-marketers.com/posts/free-resources-faq-marketing-strategy-clarity-builder-lite-version * Full recording of the event Marketing Mistakes in Exporting (Estonian and Latvian practices): https://community.powerful-marketers.com/posts/%EF%B8%8F%E2%83%A3-scale-your-business-marketing-mistakes-in-exporting-estonian-and-latvian-practices
👋 Who we are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.
Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:
Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn: linkedin.com/company/powerful-marketers
powerfulmarketers #marketingpodcast #marketingtips #marketingcommunity #exportmarketing #exportstrategy
Many business owners and marketers experience moments where an invisible barrier seems to disrupt their progress, even when their strategy is technically flawless. These recurring obstacles often stem from deep-seated behavioral programming and subconscious filters picked up throughout life. In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher sits down with Lin Schussler-Williams, a pattern breaker, super connector, and creator of the Lucid Sequence method.
Lin draws on her 15 years of experience as a corporate sales coach to explain how hidden childhood scripts, societal expectations, and classical conditioning create internal resistance. This resistance directly impacts pricing choices, team communication, and overall marketing execution. You will learn how to identify these invisible patterns, interrupt negative loops, and transition from constant struggle into strategic clarity.
💡 What you’ll learn in this episode:* How subconscious programming acts as an invisible filter on your daily business decisions. * Why traditional affirmations can feel dishonest and how to use the "up until now" framework instead. * The concrete ways worthiness programs and imposter syndrome manifest in sales pipelines. * Why working harder is not the true solution to breaking systemic professional plateaus. * How to use a specific language framework to instantly interrupt negative thought patterns during critical meetings. * The role of marketing as both a source and a reflection of deep societal programming. * How the Map of Consciousness applies to leadership, anxiety reduction, and workplace culture.
⌛ Key Timestamps:00:00:41 – Understanding subconscious programming and behavioral filters
00:01:46 – Lin's background as a sales coach for solopreneurs and executives
00:04:12 – How hidden childhood and societal patterns impact professional performance
00:06:57 – Why awareness is the critical first step to personal and professional transformation
00:10:49 – The limitations of standard mindset tools and positive thinking
00:13:25 – The "up until now" framework to interrupt old thought patterns
00:16:39 – Overcoming the universal traps of imposter syndrome and worthiness
00:20:49 – Navigating pattern recognition within teams and coaching relationships
00:24:13 – How internal programming directly shapes marketing messages and pricing decisions
00:28:32 – The Map of Consciousness and operating from elevated frequencies
00:33:27 – How to identify your own hidden barriers using the Tree of Programs
🔗 Resources & Links: Get Lin’s free self-assessment tool: treeofprograms.com * Visit Lin’s website: lucidsequence.com * Join the Wise Women Collective community: wisewomencollectivehq.com * Explore the Bridge Collective Membership: joinbridgecollective.com * Listen to the Frequency500 podcast: frequency500.com * Connect with Lin on LinkedIn: linkedin.com/in/linsw * Follow Lin on Facebook: facebook.com/ProsperWithLin * Learn more about Mari-Liis Vaher’s book, The Greatest Marketer*: thegreatestmarketer.com
👋 Who we are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.
Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:
Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn: linkedin.com/company/powerful-marketers
powerfulmarketers #marketingpodcast #patternbreaking #subconsciousprogramming #mindsetinmarketing #salescoaching #marketingtips #marketingcommunity
In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Martšenkov discuss how to navigate the growing wave of AI fatigue. They explore the reality behind the technological hype, the pitfalls of generic automated content, and why a solid strategic foundation is required before integrating AI tools into daily marketing workflows.
💡 What you’ll learn in this episode:* Why traditional AI training sessions fail to deliver immediate skills without hands-on practice and personal experimentation. * The predictable structural patterns that cause unedited AI text to sound identical across professional networks like LinkedIn. * How to build focused, constructive prompts that reflect your unique brand voice and eliminate generic fluff or hype. * Why a clear strategic foundation must precede the implementation of automated workflows or complex software systems. * How small and medium-sized businesses can safely utilize AI for market research, data analysis, and competitive assessments. * The reason AI tools struggle to communicate effectively across multiple generations without targeted human input.
⌛ Key Timestamps:00:00:00 – Addressing AI hype and the emergence of consumer fatigue.
00:01:37 – The limitations of brief training workshops versus practical, daily experimentation.
00:03:51 – Where to start with chat tools and the risk of skipping strategic foundations.
00:05:46 – How to refine prompts to preserve brand authenticity and avoid repetitive text structures.
00:08:51 – Long-term trend predictions for AI usage and the permanent human need for genuine connection.
00:10:08 – Why small and medium-sized businesses should focus on basic audience clarity over expensive software installations.
00:12:13 – Utilizing structured frameworks rather than generic AI queries to build a marketing strategy.
00:16:03 – Accessing collaborative support, messaging feedback, and marketing templates inside the community.
🔗 Resources & Links:* Free Marketing Strategy Clarity Builder (Lite Version), compatible with AI: https://community.powerful-marketers.com/posts/free-resources-faq-marketing-strategy-clarity-builder-lite-version * Free Content Strategy Starter Kit, compatible with AI: https://community.powerful-marketers.com/posts/free-resources-faq-content-strategy-starter-kit
👋 Who we are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.
Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn: linkedin.com/company/powerful-marketers
powerfulmarketers #marketingpodcast #AITools #AIForMarketers #AImarketing #marketingtips #marketingcommunity
Many people believe that a fancy title or a competitive salary is enough to drive performance. However, research indicates that an inspired team is over twice as productive as one that is merely satisfied. True leadership is the operating system that allows mindset, strategy, marketing tactics, and communication to function effectively. Without a strong leadership foundation, even the most brilliant strategy will eventually stall.
In this final episode of our AI-generated series based on The Greatest Marketer book, we explore the transition from being a "chief doer" to becoming a multiplier. We discuss how to lead through centeredness, navigate the fluid levels of influence, and manage the emotional flywheel that ultimately dictates your business results.
💭 What you’ll learn in this episode:* The inspiration gap: Why inspired teams are 2.25 times more productive than satisfied ones and the four quadrants of leadership that drive this output. * Centeredness as a shock absorber: How to remain grounded during a crisis to prevent emotional contagion from paralyzing your team. * The five levels of leadership by John C. Maxwell: Why many talented marketers get stuck at level three (Production) and how to make the psychological shift to level four (People Development). * Liquid leadership: Understanding why leadership influence is fluid and must be re-earned when the context or team changes. * The five multipliers: Tactical strategies to scale your impact without increasing your working hours, including owning the zone and installing systems that think for you. * The Powerful Success Process (PSP) flywheel: Why results actually start with underlying team emotions and how to fix a toxic culture at the root. * Tuckman's stages of group development: Why the "storming" phase of group development is a necessary gateway to high performance rather than a sign of failure.
⌛ Timestamps:* 00:01:27 – Defining leadership as the marketing operating system * 00:03:27 – Why centeredness is the non-negotiable core of influence * 00:05:36 – Breaking down the five levels of leadership * 00:07:27 – Liquid leadership and the reality of resetting your influence * 00:08:48 – The five leadership multipliers * 00:12:47 – The PSP flywheel: How emotion eventually produces results * 00:14:46 – Using Tuckman's stages to normalize team friction * 00:15:35 – Connecting the five pieces of the Greatest Marketer framework
🔗 Resources & links:* Listen to the first episode in the series (mindset): powerful-marketers.com/stop-the-marketing-busywork/ * Listen to the second episode in the series (strategy): powerful-marketers.com/fix-your-marketing-strategy/ * Listen to the third episode in the series (marketing): powerful-marketers.com/stop-the-daily-marketing-firefighting-work-smarter-not-harder/ * Listen to the fourth episode in the series (communication): powerful-marketers.com/marketing-messages-fail-without-communication-literacy/ * Learn more about the book and the framework:thegreatestmarketer.com
👋 Who we are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you will find:
- Training and resources to sharpen your skills.
- Tactical spaces for LinkedIn, Instagram, AI, and more.
- Local and global meetups to stay accountable.
- Daily support from marketing professionals who understand your challenges.
Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Access templates, automation tools, and a community that has your back.
👉 Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn: linkedin.com/company/powerful-marketers
powerfulmarketers #podcast #marketingcommunity #marketingpodcast #marketingbook #marketingleadership #leadershiptips
Many businesses fall into the trap of focusing solely on customer acquisition while neglecting the systems required to retain the clients they already have. In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Vance Morris, a customer experience expert and former Disney operations leader.
Vance explains that rigorous internal systems do not stifle creativity or connection. Instead, they provide the mental bandwidth required for employees to deliver exceptional human service. This enables you to transition from a chaotic, reactive environment to a structured operation where "magic" becomes a predictable outcome of your processes.
💡 What you’ll learn in this episode:* How systems provide the freedom to focus on empathy and human connection. * The 80/20 rule of retention and why repeat customers drive higher profitability. * The concept of "plussing" and how to systematically improve every touchpoint in the customer journey. * Why live human interaction remains a massive competitive advantage in an automated world. * Practical strategies for recording and standardizing workflows to ensure service consistency. * Why the cost of keeping a customer is significantly lower than the cost of acquiring a new one.
⌛ Key Timestamps:00:00:52 – Vance’s professional background and his journey from Disney to entrepreneurship
00:04:55 – Why systems provide the freedom to create magic in service
00:06:11 – The 80/20 rule: The profitability of customer retention versus acquisition
00:08:04 – Mapping the customer journey and the art of plussing your processes
00:13:43 – Why human contact is a modern competitive advantage
00:18:56 – How to build standard operating procedures (SOPs)
00:23:13 – Lessons from real-world service failures and successes
00:29:29 – How to move from ideas to implementation
🔗 Resources & Links:* Get Vance’s free resource: 52 Ways to Wow Your Customer: wow52ways.com * Connect with Vance Morris on LinkedIn:linkedin.com/in/vancemorris * Visit Vance’s website:vancemorris.com * Learn more about Mari-Liis Vaher’s book, The Greatest Marketer:thegreatestmarketer.com
👋 Who we are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.
Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn: linkedin.com/company/powerful-marketers
powerfulmarketers #marketingpodcast #customerexperience #customerretention #marketingsystems #marketingtips #marketingcommunity
You can have a data-backed strategy and a perfect tactical plan, but if your communication fails at the final mile, your message becomes noise. Many marketing efforts fall short because they are built on the assumption that everyone interprets information the same way. True impact requires moving beyond your own intent and understanding how your audience actually processes what you say.
This episode is the fourth part of our AI-generated podcast series on The Greatest Marketer book. In this episode, we focus on chapter 4, meaning we discuss how to close the communication gap by accounting for cognitive load, generational filters, and individual behavioral styles.
What you’ll learn in this episode:* The concept of communication literacy and why assumptions are the primary cause of breakdown. * The public speaking scale: Why aiming for a "four to seven" on the nervousness scale leads to better performance than trying to be perfectly calm. * Life curve theory and its impact on how much information a person can realistically process at different stages of life. * The plus-minus-plus principle in communication: A structured framework for delivering objective feedback that prevents the listener from getting defensive. * How generational filters from Boomers to Gen Z change how people perceive value and trust. * Adapting communication style based on the DISC model: How to identify and speak to the dominance, influence, steadiness, or conscientiousness of your audience. * Networking principles: Moving away from transactional "hunting" toward long-term relationship building. * The GAINSx framework for professional conversations that create real connection.
⌛ Timestamps:00:02:42 – The paper tearing exercise: a lesson in communication literacy
00:04:08 – Managing public speaking anxiety with the 1 to 10 scale
00:06:04 – How life curve theory dictates cognitive readiness
00:08:14 – The plus-minus-plus principle for objective feedback
00:09:49 – Navigating generational filters and historical context
00:14:07 – Using the DISC model to adapt your delivery
00:17:59 – The shift from transactional hunting to relational farming in networking
00:18:44 – Building deeper connections with the GAINSx model
🔗 Resources & links:* Listen to the first episode in the series (mindset): powerful-marketers.com/stop-the-marketing-busywork/ * Listen to the second episode in the series (strategy): powerful-marketers.com/fix-your-marketing-strategy/ * Listen to the third episode in the series (marketing): https://powerful-marketers.com/stop-the-daily-marketing-firefighting-work-smarter-not-harder/ * Learn more about the book and the framework: thegreatestmarketer.com
👋 Who we are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you will find:
- Training and resources to sharpen your skills.
- Tactical spaces for LinkedIn, Instagram, AI, and more.
- Local and global meetups to stay accountable.
- Daily support from marketing professionals who understand your challenges.
Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Access templates, automation tools, and a community that has your back.
👉 Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn:linkedin.com/company/powerful-marketers
powerfulmarketers #podcast #marketingcommunity #marketingpodcast #marketingbook #marketingcommunication #DISC #marketingmessaging
In an environment increasingly saturated by automated outreach and AI-generated content, the ability to build genuine human trust is a critical competitive advantage. Many business owners and marketers struggle to move past transactional interactions to create meaningful, long-term professional relationships.
In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher sits down with Steve Spiro, known as the Master Connector. Steve is an inspirational keynote speaker and the author of The Tao of a Master Connector. A former shy introvert and a black-belt martial artist, Steve shares his personal journey of overcoming social anxiety to become a leader in professional relationship building.
In the episode, Steve introduces his framework for shifting from transactional selling to transformational Business-to-Human (B2H) relationships. You will learn how to leverage your unique strengths to build a network rooted in authenticity, consistency, and mutual value.
💡 What you’ll learn in this episode:
- The four pillars of authentic connection: authenticity, others-focus, grit, and community.
- Why introverts have a natural advantage in networking through active listening and curiosity.
- Practical strategies for breaking the ice and starting conversations with strangers.
- The concept of Authentic Influence (AI) and how to use technology to support, rather than replace, human intuition.
- Why the real value of networking happens in the follow-up rather than at the event itself.
⌛ Timestamps:
00:02:42 – Steve's journey from introvert to Master Connector
00:05:45 – The four pillars of connection
00:08:37 – Networking as an introvert
00:11:26 – The art of meaningful conversations
00:14:12 – The importance of follow-up in networking
00:17:01 – ROI of networking and building relationships through the law of reciprocity
00:21:10 – Navigating the digital trust crisis with Authentic Influence
00:25:16 – Understanding grit, the B Zone, and the importance of community
🔗 Resources & Links:
- Visit Steve Spiro’s website: spiro-global.com
- Connect with Steve Spiro on LinkedIn:linkedin.com/in/stevespiro or via email: steve.spiro@spiro-global.com
- Learn more about Mari-Liis Vaher’s book, The Greatest Marketer: thegreatestmarketer.com
👋 Who We Are:
We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.
Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:
Website: powerful-marketers.com
Instagram: @powerfulmarketers
LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #networking #relationshipbuilding #marketingtips #marketingpodcast
Most marketing managers start their day with a clear strategic agenda, only to be completely derailed by "urgent" messages and tiny crises. This reactive firefighting creates a culture where busyness is confused with impact, and strategic work is left untouched.
This AI-generated episode is the third in the series, exploring the core concepts of chapter 3 of The Greatest Marketer. We discuss how to escape the exhausting trap of "busyness," streamline your marketing processes, and protect your most valuable asset: your focus.
What you’ll learn in this episode:* The marketing and sales continuum: Why treating these as separate departments leads to "locked doors" for your customers, and how to align them for better results. * The high cost of distraction: Understanding why a three-minute interruption actually costs you 23 minutes of recovery time. * The Golden Ratio of Powerfulness: How to balance intellectual, physical, and psychological factors to prevent burnout. * MIP time: Why scheduling non-negotiable "Most Important Person" time is essential for deep, strategic work. * The Work Smarter Flywheel: A five-part system to prioritize, plan, systemize, establish rhythm, and reflect. * The marketing SLA: How using an internal Service Level Agreement protects your team from chaos and stops marketing from being treated like a "glorified drive-through window". * The Content Flow Framework: Why you should "cook the turkey" (create one core asset) and then "make the soup" (repurpose it into multiple smaller assets) to end the content treadmill.
⌛ Timestamps:00:02:14 – The story of Marge: why reactive firefighting kills productivity
00:03:14 – The staggering recovery time required after an interruption
00:04:00 – The Golden Ratio of Powerfulness and the 8-8-8 rule
00:05:01 – MIP (Most Important Person) time and defending your calendar
00:06:03 – Breaking down the Work Smarter Flywheel
00:07:16 – Implementing a marketing SLA to manage internal requests
00:08:15 – The Content Flow Framework
00:10:00 – Moving from vanity metrics to tangible business outcomes
🔗 Resources & links:* Listen to the first episode in the series (mindset): powerful-marketers.com/stop-the-marketing-busywork/ * Listen to the second episode in the series (strategy): powerful-marketers.com/fix-your-marketing-strategy/ * Learn more about the book and the framework: thegreatestmarketer.com
👋 Who we are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow. Inside the Hub, you will find:
- Training and resources to sharpen your skills.
- Tactical spaces for LinkedIn, Instagram, AI, and more.
- Local and global meetups to stay accountable.
- Daily support from marketing professionals who understand your challenges.
Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Access templates, automation tools, and a community that has your back.
👉 Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn:linkedin.com/company/powerful-marketers
powerfulmarketers #podcast #marketingcommunity #marketing #worksmarternotharder #marketingpodcast #marketingbook #AIinmarketing
In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Gal Borenstein, founder and CEO of the Borenstein Group and author of Don't Believe the Hype: When Trust is on the Line.
The conversation focuses on the critical need for brand resilience and trust as AI generated content increasingly fills digital channels. Gal explains why trust is now the most significant competitive advantage for technology and service companies. You will learn about the common pitfalls of AI adoption driven by the fear of missing out, the importance of leadership alignment, and how to maintain a human centric brand in an automated world.
💡 What you’ll learn in this episode:
- Why trust has become the only true competitive advantage in an era of mass automation.
- The impact of the digital trust crisis on business survival and brand authenticity.
- How the fear of missing out (FOMO) leads companies to adopt AI without strategic alignment.
- Why companies no longer fully own their narrative in an AI driven search environment.
- The distinction between transactional trust and human centric relationships.
- How to build an internal ecosystem of trust using the Guardian framework.
- The risks of mass replicating errors through AI and its effect on brand credibility.
- Why human judgment remains essential for cultural and value based decision making.
⌛ Timestamps:
00:00:57 – Why trust is the only true competitive advantage
00:02:08 – Aligning company values and business objectives
00:04:08 – How AI search impacts brand narrative and reputation
00:05:59 – Addressing the fear of missing out (FOMO) in AI adoption
00:09:00 – Why AI cannot replace human judgment and sound decision making
00:10:46 – The danger of mass replicating mistakes with automation
00:14:37 – Moving from transactional trust to human centric culture
00:20:12 – Reputation management: lessons from Warren Buffett
00:22:07 – Branding as what people say when you are not in the room
00:24:30 – Connect with Gal Borenstein and get the special book offer
🔗 Resources & Links:
- Connect with Gal Borenstein on LinkedIn: linkedin.com/in/galborensteinexecutiveprofile
- Visit the Borenstein Group website: borensteingroup.com
- Buy the book Don't Believe the Hype on Amazon: amazon.com/Dont-Believe-Hype-Executive-Resilient/
- Learn more about Mari-Liis’s book The Greatest Marketer: thegreatestmarketer.com
👋 Who We Are:
We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.
Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:
Website: powerful-marketers.com
Instagram: @powerfulmarketers
LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #marketingtips #AI #AIinmarketing
In this episode of the Powerful Marketing Tips podcast, our AI hosts continue the deep dive into the core concepts of the book, The Greatest Marketer. This discussion focuses on Chapter 2: Strategy, addressing the critical disconnect between marketing departments and the C-suite. With 70% of CEOs reporting a lack of trust in marketing to deliver growth, the conversation explores the frameworks necessary to move from being a cost center to becoming a strategic growth engine. You will learn how to align your tactics with business goals using the Px model, the Business House framework, and the shift from a classic sales funnel to the Customer Journey Flywheel.
What You’ll Learn in This Episode:* The Px model: Using psychology, patience, and persistence to build trust * The buttoning the jacket analogy: Why tactical success depends on the first strategic button * The Business House framework: Aligning sales, marketing, and service as connected walls * Why “proposing on the first date” is a common and costly sales mistake * Shifting from a transactional funnel to a momentum-based flywheel * The L.A.S.T. method for turning unhappy customers into brand advocates * Why real consistency is about reliability rather than high-intensity burnout * Why AI scales chaos when strategy is missing
⌛ Timestamps:00:01:05 – Addressing the 70% CEO trust gap in marketing
00:02:08 – Moving beyond the 4 Ps to the Px model
00:04:12 – The buttoning the jacket analogy for strategic alignment
00:06:01 – Breaking down the Business House framework
00:07:48 – Avoiding the “first date proposal” in sales and marketing
00:09:11 – Why the Customer Journey Flywheel model replaces the traditional sales funnel
00:10:51 – Turning crises into opportunities with the L.A.S.T. technique
00:11:36 – Defining consistency as reliability rather than intensity
00:12:15 – Why AI efficiency cannot replace strategic human intuition
🔗 Resources & Links:* Listen to the first episode in the series: powerful-marketers.com/stop-the-marketing-busywork/ * Learn more about the book and the framework: thegreatestmarketer.com * Use the free tool Marketing Strategy Clarity Builder (Lite Version): https://community.powerful-marketers.com/posts/free-resources-faq-marketing-strategy-clarity-builder-lite-version
👋 Who We Are:We are Powerful Marketers, a global community for marketers who are looking for support and alignment.
Inside the Hub, you will find:
- Training and marketing resources to sharpen your skills
- Tactical spaces for Systems, LinkedIn, Instagram, AI, and more
- Local and global meetups to stay accountable
- Daily support from marketing professionals who get you
Build your strategy with us inside the Powerful Marketers Hub. Use the code PODCAST to join our premium membership for free for one month. Access templates, tools, and a community that supports your growth.
👉 Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:
Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn:linkedin.com/company/powerful-marketers
powerfulmarketers #podcast #marketingcommunity #marketingstrategy #marketingleadership #marketingpodcast #marketingbook #AIinmarketing
Shoppers face over 40,000 products in a typical supermarket. They rarely weigh the pros and cons for every item. Instead, the decision to buy happens in a single nanosecond.
In this episode, Mari-Liis Vaher speaks with Jean-Pierre (JP) Lacroix, president of Shikatani Lacroix Design (SLD) and author of the ThinkBlink Manifesto. They discuss why the traditional focus on features and benefits often fails and how successful brands design for the "Blink Factor" by using shape and color to trigger instant emotional connections.
💡 What You’ll Learn in This Episode:* The Nanosecond Reality: Most purchase decisions ignore logic. They rely on memory and emotion instead. * The Seven Tenets: A practical framework for building emotional connections and future-proofing your brand. * The Discipline of Simplicity: Communicating more than three messages on a package reduces consumer confidence. * Social Purchasing: Why community and a sense of belonging are replacing traditional loyalty programs. * AI as an Enabler: Moving artificial intelligence beyond efficiency to simulate empathy in customer service.
⌛ Timestamps:00:00:39 – Introduction to the "Blink Factor" and the nanosecond decision
00:06:23 – The shift from functional features to emotional drivers
00:11:56 – Design as a marketing tool: Why confident brands use less clutter
00:18:23 – Measuring what matters: Moving beyond NPS to sentiment analysis
00:20:05 – The "Loneliness Pandemic" and the need for brand community
00:33:22 – How AI is reshaping brand experiences and customer service
00:41:23 – JP’s advice for C-suite leaders and resources
🔗 Resources & Links: ThinkBlink AI Assessment: A free tool to assess your brand against the seven tenets, available at sld.com * Free Book Chapter: Download the first chapter of the ThinkBlink Manifesto atsld.com * Connect with Jean-Pierre Lacroix on LinkedIn: linkedin.com/in/jeanpierrelacroix * Learn more about Mari-Liis’s book The Greatest Marketer*: thegreatestmarketer.com
👋 Who we are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.
Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:Website: powerful-marketers.com
Instagram: @powerfulmarketers
LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #marketingtips #branding #branddesign
In this episode of the Powerful Marketing tips podcast, you will hear an AI-generated conversation diving deep into Chapter 1 of The Greatest Marketer.
If you often feel like a hamster on a wheel in marketing, then this episode is for you. We explore the archetype of "Marge," the hardworking marketing manager who is drowning in tasks yet struggling to prove her value. The discussion breaks down why "busyness" is often a trauma response to a lack of strategy and how constraints (like limited budget or time) can actually be your biggest competitive advantage.
You will learn practical frameworks for regaining control, including the BPS Pyramid for personal sustainability and the concept of "Hurry Slowly." This episode shows you why putting on your own oxygen mask first is the most important step of leading your marketing.
What you’ll learn in this episode:
- The "Marge" trap: Why veteran marketers often get stuck in a cycle of reactive task-doing to justify their budget, leading to burnout without business growth.
- The power of constraints: Why having unlimited resources often leads to waste, while limited budgets force you to make strategic, impactful choices.
- Marketing vs. Sales: Understanding that sales are transactional (the one-night stand), while marketing builds the long-term relationship and environment where sales happen naturally.
- The BPS Pyramid: A breakdown of the Basic, Psychological, and Self-fulfillment needs every marketer must meet to avoid anxiety and paralysis.
- MIP Time: Why scheduling "Most Important Person" meetings with yourself is the single most effective tool for combating information overload.
Timestamps:
00:00 – Introduction: Why mindset is the foundation of marketing success
01:07 – The "Marge" Archetype: The trap of the busy badge of honor
03:12 – Why constraints (time and money) force better strategy
04:56 – The Road Trip Analogy: Moving from activity to destination
06:03 – Using SMART goals to escape vague ambitions
07:02 – "Hurry Slowly": A lesson from crisis psychology
08:09 – The BPS Pyramid: Physiological safety and professional development
11:00 – The 8-8-8 Principle and protecting your MIP time
🔗 Resources & Links:
- Book: GetThe Greatest Marketer book and resources: https://thegreatestmarketer.com/
- Community: Join the Powerful Marketers Hub to connect with other marketers: https://powerful-marketers.com/hub/
👋 Who We Are:
We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Practical training and resources to sharpen your skills
✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals who truly get it
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s connect:
Website: powerful-marketers.com
Instagram: instagram.com/powerfulmarketers
LinkedIn: linkedin.com/company/powerful-marketers
powerfulmarketers #podcast #marketingcommunity #marketingmindset #marketingleadership #marketingpodcast #marketingbook
In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Martšenkov cover three timely topics as the year draws to a close: managing holiday promotions, the necessity of rest, and preparing for the upcoming year.
They begin by discussing the double-edged sword of seasonal sales. While discounts can drive immediate traffic, they often attract customers who lack genuine brand loyalty. Mari-Liis and Laura explore why competing on price can damage your long-term sales and why focusing on your unique value proposition is a sustainable alternative.
The conversation then shifts to well-being and the importance of stepping off the "hamster wheel". Laura shares insights from her recent laptop-free vacation, explaining that taking time off is less about the time away and more about the preparation and mindset that allow it to happen.
Finally, the hosts discuss how to set the stage for a successful new year. They share practical advice on organizing internal processes and reflect on the patience required to build long-term success.
What You’ll Learn in This Episode:* The risk of holiday discounts: relying heavily on price cuts can train customers to wait for sales rather than buying for value. * Value over price: effective marketing focuses on service, product quality, and people rather than just being the cheapest option. * Rest is strategy: stepping away from daily operations often leads to better solutions and renewed energy. * Preparation enables freedom: planning ahead allows you to take vacations without negatively impacting client relationships or business momentum. * The reality of growth: overnight success is a myth. Building a community or a brand takes years of consistent effort behind the scenes. * Organizing for clarity: using the end of the year to clean up digital files and processes reduces anxiety entering the new year.
Timestamps:00:00 The Pros and Cons of Holiday Promotions
02:19 Why Post-Campaign Sales Drops Happen
05:48 The Importance of Rest and Vacation for Marketers
09:39 Using Time Off to Improve Business Systems
12:13 Preparing for the New Year and Organizing Processes
14:20 Reflecting on the Year and Long-Term Growth
🔗 Resources & Links: Book: Learn more about The Greatest Marketer* book and framework: https://thegreatestmarketer.com/ * Community: Join the Powerful Marketers Hub to connect with other leaders: https://powerful-marketers.com/hub/
👋 Who We Are:We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Practical training and resources to sharpen your skills
✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals who truly get it
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Use this link to sign up and enter the code.
🌐 Let’s connect:Website: powerful-marketers.com
Instagram: @powerfulmarketers
LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #businessstrategy #marketingleadership #marketingpodcast
Feeling unsure how to stand out on Amazon? In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher talks with Pasha Knish, CEO of AMZ Optimized, about what it really takes to succeed on Amazon today.
Pasha shares how he moved from selling products to building a full-service Amazon agency, why market fit matters more than “hacks”, and the core steps to launch and grow on Amazon. They also walk through a live mini consultation for Mari-Liis’s book The Greatest Marketer and talk about how to use pre-orders, AI tools, and smart advertising to build visibility and trust.
💡 What You’ll Learn in This Episode:
- Why visibility on Amazon starts with market fit, not tricks
- How to use keyword research before you even decide what to sell
- The first critical steps to launching a product on Amazon
- When it makes sense to partner with an agency or freelancers
- How to scale an existing Amazon business using advertising and subscriptions
- Ways to expand your brand beyond Amazon into other markets and channels
- How AI is changing Amazon listings and search
- Simple experiments to test product demand before you invest in inventory
- Common myths about selling on Amazon and what still works now
- Practical tips for launching a book on Amazon using pre-orders and your existing audience
⌛ Key Timestamps:
00:05:07 – Navigating the Amazon marketplace and why market fit matters
00:10:08 – Strategies for success on Amazon and first steps for new sellers
00:14:57 – Building a brand beyond Amazon and why the platform should be part of an ecosystem
00:19:59 – Scaling and expanding your Amazon business with ads and catalog growth
00:24:27 – The evolution of AI in ecommerce and intent-based search
00:27:05 – Innovative tools and data strategies for Amazon sellers
00:29:36 – Quick wins and “hacks” to validate ideas and test demand
00:30:39 – Debunking myths about selling on Amazon
00:38:44 – Inspiration, mindset, and actionable takeaways
🔗 Resources & Links:
- Learn more about AMZ Optimized: amzoptimized.com
- Try the Amazon data tool: amzbrain.ai
- Connect with Pasha on LinkedIn: linkedin.com/in/pasha-knish/
- Learn more about Mari-Liis’s book The Greatest Marketer (now available on Amazon!): thegreatestmarketer.com
👋 Who We Are:
We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST.
Use this link to sign up and enter the code: https://community.powerful-marketers.com/plans/1817594?bundle_token=efcbda8aac51702f640d669c70c95291&utm_source=manual
🌐 Let’s Connect:
Website: powerful-marketers.com
Instagram: @powerfulmarketers
LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #marketingtips #amazonmarketing #ecommerce
Feeling like a hamster in a wheel with your marketing? In this episode of the Powerful Marketing Tips podcast, co-founders Mari-Liis Vaher and Laura Martšenkov continue their unscripted conversation sparked by AI-generated questions. This time, the focus is on marketing leadership, proactive planning, and protecting your well-being.
They unpack the idea of “hurry slowly”, why always being “busy” is not a badge of honor, and how to shift from reactive task-doing to clear, intentional leadership. You’ll also hear why MIP (Most Important Person) time, systemizing repetitive work, and healthier boundaries are non-negotiable if you want to lead sustainably instead of burning out.
⌛ Timestamps02:39 The Importance of Proactive Marketing Leadership
05:41 Hurry Slowly: Balancing Urgency and Importance
08:04 Maximizing MIP Time for Strategic Work
10:54 Systemizing Recurring Marketing Activities
13:46 Empowering Teams Through Delegation
16:37 Understanding the Bigger Picture in Marketing
19:26 Protecting Against Burnout in Marketing
21:46 The Role of Relationships in Marketing Success
🔗 Related Resources
* Episode: We Let AI Interview Us (Here’s What Happened)
* Video: How MIP Hour Helps Increase Productivity
* Free resource: Marketing Workflow Setup Template
* Learn more about The Greatest Marketer book and framework
👋 Who we areWe are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Practical training and resources to sharpen your skills
✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals who truly get it
Join the Powerful Marketers Hub – global community for marketing and business leaders
Use code PODCAST for one month of premium access: https://powerful-marketers.com/hub/
🌐 Let’s connectWebsite: powerful-marketers.com
Instagram: @powerfulmarketers
LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #AIinmarketing #marketingpodcast #businesspodcast
In this episode of the Powerful Marketing Tips Podcast, host Mari-Liis Vaher speaks with Michael Kempner, Founder and CEO of MikeWorldWide (MWW), one of the top independent PR and marketing agencies in the US and UK.
With over 37 years of experience guiding Fortune 500 CEOs, global organizations, and political leaders through high-stakes situations, Michael shares why every marketer needs a crisis plan and how reputation management has become essential for every business today.
They talk about how to build trust before a crisis, how to communicate effectively under pressure, and why preparation can turn a problem into a brand-building opportunity. Michael also discusses the role of marketing, social media, and AI in today’s fast-moving communication landscape.
What You’ll Learn in This Episode* Why we all operate in a world of “permanent crisis” * The key steps to creating a crisis communication plan * How trust and transparency protect your brand * The role of marketing and internal communication in a crisis * Turning challenges into opportunities for reputation growth * How social media and AI have changed crisis management * Why preparation and empathy matter more than perfection
Key Timestamps32:11 How prepared companies build lasting trust
02:00 What counts as a crisis today
06:00 Building trust and relationships before you need them
11:00 How to create a practical crisis communication plan
17:00 Marketing’s role in crisis management
22:00 Managing social media, AI, and misinformation
30:00 Lessons learned: how preparedness builds resilience
About Michael Kempner
Michael Kempner is a recognized authority on reputation management, crisis communication, and corporate responsibility, and has advised many of the world’s leading executives and organizations.
Michael has been named PRWeek’s PR Professional of the Year twice and was inducted into the PRWeek Hall of Fame in 2020. He also served on national boards and was appointed by President Obama to the White House Council for Community Solutions and as a Governor of the US Agency for Global Media.
🌐 Website: mww.com
💼 LinkedIn: Michael Kempner
📸 Instagram: @mww_pr
👋 Who We AreWe are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Powerful Marketers Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Global and local networking opportunities
✅ Daily support from marketing professionals who understand your challenges
🎁 Try the Hub for Free: Use code PODCAST for one month of free premium access. 👉 Join here
Follow us:
🌐 Website: powerful-marketers.com
📸 Instagram: @powerfulmarketers
💼 LinkedIn: Powerful Marketers
powerfulmarketers #marketingpodcast #marketingcommunity #crisiscommunication #marketing #crisisplanning
In this fun episode of the Powerful Marketing Tips podcast, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov, do something different: they let AI take the role of interviewer.
With zero preparation and plenty of curiosity, they answer thought-provoking questions about marketing, burnout, community, and how to work smarter in today’s fast-paced world.
Mari-Liis and Laura share what they’ve learned about overwhelm, why “no one wins alone” is more than just a slogan, and how to avoid the most common mistakes businesses make with marketing. You’ll also hear their first impressions of AI (spoiler: they weren’t impressed at first), and how they now use it to support their creativity and strategy.
If you’ve ever felt like marketing is too much, this episode will remind you that simplicity, collaboration, and clarity always win.
⏱️ Timestamps00:01:00 – Early misconceptions about success in marketing
00:02:38 – The burnout moment that led to creating Powerful Marketers
00:05:16 – Why collaboration matters more than ever
00:08:29 – The biggest marketing mistake business owners make
00:11:36 – Keep It Super Simple: the K.I.S.S. mindset
00:13:00 – What failed campaigns can teach you
00:16:21 – First experiences with AI in marketing
00:18:32 – Where to invest a small marketing budget
00:20:10 – Turning data into real business growth
00:22:22 – The most common communication mistake
00:25:18 – Why assuming is the root of all problems
🔗 Related ResourcesWhy No One Wins Alone: Inside the Powerful Marketers Hub
How to Start Using AI in Marketing Without Feeling Overwhelmed
Marketing Strategy Clarity Builder (Lite Version)
👋 Who We AreWe are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Practical training and resources to sharpen your skills
✅ Tactical spaces for Systems, LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals who truly get it
🌐 Let’s ConnectWebsite: powerful-marketers.com
Instagram: @powerfulmarketers
LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #AIinmarketing #marketingpodcast #businesspodcast
In this episode of the Powerful Marketing Tips podcast, host Mari-Liis Vaher speaks with Carrolee Moore, award-winning speaker, marketing strategist, and founder of The Podcast Pitching Society. Known as the "anti-social content marketer," Carrolee explains why she believes podcast guesting is one of the most powerful ways to grow visibility without relying on social media.
She shares why trust is the real currency of visibility, how to measure it, and how to repurpose podcast appearances into lasting content. You’ll also learn why consistency doesn’t mean posting every day, but instead showing up with purpose where it matters most.
What You’ll Learn in This Episode:
- Why Carrolee calls herself the anti-social content marketer
- How podcast guesting creates visibility and trust faster than social media
- Simple ways to repurpose podcast interviews across multiple channels
- Practical tips for finding the right podcasts to guest on
- How to measure trust in your business through retention and referrals
- The role of email marketing in building authentic engagement
Key Timestamps:
00:03:06 – The Anti-Social Content Marketer's Journey
00:08:56 – Networking, referrals, and building real connections
00:14:45 – How podcast guesting multiplies your content and reach
00:20:46 – Finding the right fit podcasts
00:26:38 – The best ways to measure trust in marketing
00:29:37 – Building trust through email marketing
Resources & Links:
- Learn more about Mari-Liis Vaher’s upcoming book The Greatest Marketer:thegreatestmarketer.com
- Connect with Carrolee Moore on LinkedIn
- Visit Carrolee’s website: carroleemoore.com
- Get access to Carrolee’s 4 week email podcasting course: https://carroleemoore.net/email-course
- Join the Powerful Marketers Hub: use code PODCAST for one month free of premium access
👋 Who We Are:
We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
🌐 Let’s Connect:
Website: powerful-marketers.com
Instagram: @powerfulmarketers
LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #marketingtips #marketingsupport
In this casual, non-scripted conversation, co-creators of Powerful Marketers, Mari-Liis Vaher and Laura Martšenkov open up about their personal journeys in marketing, how they balance their different strengths, and why they created the Powerful Marketers Hub. They share the importance of knowing what gives and drains your energy, reframing mistakes as learning opportunities, and finding community support.
You’ll also hear about the “Make It Happen” rooms inside the Hub, opportunities for young marketers, and how to get early access to Mari-Liis’s upcoming book The Greatest Marketer.
⏱️ Timestamps
00:01:45 – The Queen of Impossible Story
00:03:34 – Energy-Draining vs. Energy-Giving Tasks
00:05:30 – Why the Power Marketers Hub Was Created
00:08:57 – Mistakes Are Just Another Take
00:12:34 – Creating a Safe Space for Marketers
00:13:21 – Make It Happen Rooms
00:23:17 – Secret Code for Podcast Listeners
00:24:04 – Early Access to Upcoming Book
🔗 Related Resources
- Be the first to access the upcoming book The Greatest Marketer
- How to Build Effective Marketing Systems That Actually Work
- Join the Powerful Marketers Hub
👋 Who We Are
We are Powerful Marketers, a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Hub, you’ll find:
✅ Training and resources to sharpen your skills
✅ Tactical spaces for LinkedIn, Instagram, AI, and more
✅ Local and global meetups to stay accountable
✅ Daily support from marketing professionals
🌐 Let’s Connect:
- Website: powerful-marketers.com
- Instagram: @powerfulmarketers
- LinkedIn: Powerful Marketers
powerfulmarketers #podcast #marketingcommunity #marketershub #businessgrowth #marketingsupport
Feeling overwhelmed or inconsistent in your marketing? It’s not you—it’s your system (or lack of one). In this episode, Powerful Marketers co-founders Mari-Liis Vaher and Laura Kukemelk walk you through building smarter marketing systems using the 8-step SYSTEMIC framework. Learn how systems can actually support your creativity instead of stifling it—and how to make them work for you, not against you.
⏱️ Timestamps:* 00:02:15 – Why systems aren’t as boring as they sound * 00:06:45 – Breaking down the SYSTEMIC framework * 00:08:20 – How to document and delegate like a pro * 00:12:30 – Using AI to make your system smarter * 00:17:15 – Tracking progress and continual improvement
🔗 Related Videos & Resources:* How to Start Using AI in Marketing Without Feeling Overwhelmed * How MIP Hour Helps Increase Productivity * The 5 Pillars of Becoming the Greatest Marketer in the World
👋 Who We are:We are Powerful Marketers—a global community where marketing and business leaders connect, collaborate, and grow.
Inside the Powerful Marketers Hub, you’ll find everything you need to build clarity and momentum in your marketing:
✅ Training & Resources – Hands-on guidance to sharpen your skills and strategy
✅ Tactical Marketing Spaces – Actionable rooms for Systems, LinkedIn, Instagram, AI & more
✅ Events & Networking – Because no one wins alone
✅ Daily Expert Support – Get real-time help from marketing pros who get it
👉 Join the Powerful Marketers Hub today and get your first month FREE with code PODCAST. Access templates, automation tools, and a community that has your back. Sign up and enter the code HERE.
🌐 Let’s Connect!🔗 Website
#powerfulmarketers #podcast #marketingcommunity #marketingsystems
In this vibrant LinkedIn Live session-turned-podcast, Mari-Liis Vaher, creator of Powerful Marketers, is joined by two incredible marketing and communication experts from Sweden: Mai Peksén and Mira Thimmayya. Together, they dive into the human side of personal branding—how to build your professional identity on LinkedIn in a way that actually feels like you. This conversation is packed with real-world insights, memorable stories, and plenty of laughs!
Practical Tips for LinkedIn Personal Branding: Start small: One post per week is still* consistency. * Engage: Comments are mini-posts and powerful conversation starters. * Focus: Stay within your niche to establish credibility. * Use video: Build trust faster by letting people see and hear you. * Social proof matters: Ask for and give recommendations on LinkedIn.
Timestamps:08:00 – Be yourself (even in serious industries)
16:10 – Thought leadership tips
28:20 – Avoiding overwhelm and finding your consistency
37:40 – The STICKY Method explained
45:20 – Songs, quotes, and final takeaways
Links:* Connect with Mai Peksén: https://www.linkedin.com/in/maipeksen/ * Connect with Mira Thimmayya: https://www.linkedin.com/in/mirathimmayya/
Continue the Conversation in the Hub:Want more tips, templates, and training on personal branding and AI marketing?
Join the Powerful Marketers Hub and use the promo code PODCAST for 1 month FREE.
Many marketers are eager to use AI to work smarter, not harder—but often feel overwhelmed and unsure where to begin. In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, cut through the noise around AI in marketing. They reveal how to start small, stay strategic, and actually enjoy experimenting with AI tools. Plus, they walk you through the Powerful Marketers Hub’s 4-Week AI Marketing Challenge designed to guide you step-by-step without needing a technical background.
4-Week AI Challenge:
- Week 1: Build your custom GPT—your personal AI marketing assistant
- Week 2: Design social media carousels using Gamma (no design skills needed)
- Week 3: Repurpose blog posts into videos using Pictory
- Week 4: Automate repetitive tasks using Zapier and ChatGPT
Quotes:"You have to approach AI as if you approach a new employee or a new assistant." - Laura Kukemelk
“I Iove brainstorming with it because sometimes it has great ideas, but oftentimes I'm challenging AI as well. I'm telling it, why do you think like that?” - Mari-Liis Vaher
"Right now we are in the AI bubble, so-called. So if you don't start and you think that it's going to go away, then I don't think it's going to go away." - Laura Kukemelk
“We really want to make this as simple as possible for everybody because we know we need AI, but oftentimes we are too afraid of starting using it." - Mari-Liis Vaher
Timestamps:00:00:18 Overcoming fears of using AI in marketing
00:04:00 AI brainstorming techniques and use cases
00:08:50 Using C.R.A.F.T. for effective AI prompts
00:12:06 Custom GPTs for specific tasks
Join the Challenge inside the Powerful Marketers HubCreate a premium account in the Hub and use the code PODCAST for your first month free.
In today’s marketing world—where burnout is high and clarity feels rare—many professionals struggle to connect daily effort with long-term impact. So how do you rise above the noise, align your strategy with your goals, and grow without burning out?
In this episode, co-founders of Powerful Marketers, Mari-Liis Vaher and Laura Kukemelk, reflect on their 10+ year journey and introduce the 5 Pillars of Becoming the Greatest Marketer of the World. This insightful conversation is inspired by the upcoming Greatest Marketer book and offers practical steps to help you regain control, build trust, and lead with intention.
💡 The 5 pillars are:
- Mindset
- Strategy
- Marketing
- Communication
- Leadership
💬 Noteworthy Quotes:
- “I believe that marketing is more important than sales. I know it sounds crazy or maybe even bold, but I think when sales is closing deals, then marketing beforehand builds these relationships and makes this deal even possible.” — Mari-Liis Vaher
- “Allocate strategy and planning time to your calendar, especially at the beginning of any new project. Taking a few hours to create an actionable plan will make it much easier to execute and ensure you won't forget any important details that can happen when you are constantly running like a hamster in a wheel.” — Laura Kukemelk
- "By creating a rhythm for your audience through consistent action is how you build know-like-trust in the marketplace.” — Mari-Liis Vaher
- “Repurpose, be smart and don't overwhelm your followers.” — Laura Kukemelk
⌛ Timestamps:
- 00:08:22 – Mindset and Personal Growth
- 00:16:06 – Importance of Planning and Strategy
- 00:28:45 – Marketing Execution and Misconceptions
- 00:38:27 – Power of Effective Communication
- 00:45:33 – Leadership and Delegation
🔗 Links:
- Download the Free Productivity Guide: https://powerful-marketers.com/productivity-guide
- Join the Powerful Marketers Hub: https://powerful-marketers.com/hub
- Join the Book Launch Team: https://powerful-marketers.com/book
🩷 If you enjoyed this episode, please subscribe to our podcast for more insights on mindset, strategy, marketing, communication, and leadership. Leave a review and join the conversation inside the Hub.
In this episode of the Powerful Marketing Tips podcast, we dive into the world of next-generation marketing with two inspiring young marketers, Kirke Joost and Gerrit Lehe. Both guests share their unique journeys and insights into the marketing industry, highlighting their experiences and the challenges they've faced along the way. The conversation is facilitated by host Mari-Liis Vaher.
Timestamps:* 08:20 Building a marketing agency * 12:00 Advice for aspiring marketers * 16:11 Importance of community support (Free access to Powerful Marketers Hub!) * 21:16 Offering feedback to next generation marketers * 25:00 Ambitions for growth and teamwork * 30:18 Final advice for aspiring marketers
Noteworthy Quotes:* "Even if your dream is so delusional, you're going to end up near it, because you're working the hardest. And you're hoping for it. So just be delusional." — Gerrit Lahe * "The hardest part is starting. And after that, the only way is up. Even if it doesn't work out, you get experience." — Kirke Joost * “Even if you have doubters and no-sayers, just prove them wrong.” — Gerrit Lahe * "On social media, everything is surface level and there’s a lot of fuss. In the Hub, everything is organized and you can go through the materials and actually learn. " — Kirke Joost
Links:* Connect with Kirke and Gerrit: https://www.kirkejoost.com/ * Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/
If you enjoyed this episode, please subscribe to our podcast for more insights on marketing, networking and building relationships. We'd love to hear your thoughts! Leave a review on your favorite podcast platform and join the conversation inside the Hub.
In this episode, Mari-Liis Vaher hosts a lively discussion with networking experts Frank Agin and Terry Bean about the challenges of building trust and relationships in the digital era. The trio delves into the importance of genuine connections and the art of communication, especially amidst the overwhelming nature of online interactions. They share personal insights, techniques for effective networking, and practical takeaways for listeners seeking to establish meaningful relationships.
💭 Main Topics Discussed:
- The evolution of networking and how technology has changed relationship building
- The significance of trust in business relationships
- Common pitfalls in online communication and ways to counteract them
- Practical tips for building genuine connections
- Personal strategies for overcoming mental exhaustion and staying motivated
💡 Key Insights:
- Trust Building: "Do what you said you would do" — Terry Bean emphasizes this straightforward principle for establishing trust in business.
- Communication Challenges: Written communication can lead to misunderstandings due to tone misinterpretations, underscoring the importance of active listening.
- Intentional Connection: Mari-Liis Vaher mentions that building relationships should be purposeful and not merely a numbers game of online connections.
- Less is More: Frank Agin advises focusing on fewer relationships but investing more time and effort into them for deeper connections.
🗣️ Notable Quotes:
- "The best way to build trust in business is to deliver what you promise." — Terry Bean
- "We have two ears and one mouth for a reason." — Mari-Liis Vaher
- "When it comes to building relationships and building trust, really nothing has changed. All technology allows us to do is to do it farther and faster." — Frank Agin
⌛ Timestamps:
02:40 - 06:59: Introductions of the guests
07:00 - 11:40: Insights on technology's effect on networking
12:00 - 15:05: The importance of intentionality in relationships
23:15 - 29:00: Personal stories on networking experiences
30:00 - 32:10: Discussion on values and commonalities in networking
39:50 - 42:55: Key strategies for building connections
🔗 Links:
Connect with Frank Agin:
- Website: https://frankagin.com/
- LinkedIn: http://linkedin.com/in/frankagin
Connect with Terry Bean:
- Website: https://trybean.com/
- LinkedIn: https://linkedin.com/in/terrybean
Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/
Get early access to the book The Greatest Marketer of the World: https://powerful-marketers.com/book/
If you enjoyed this episode, please subscribe for more insights on marketing, networking and building relationships. We'd love to hear your thoughts! Leave a review on your favorite podcast platform and join the conversation inside the Hub. Let’s turn today’s overwhelm into tomorrow’s trust!
Many agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line.
In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve profitability and make data-driven decisions.
💭 Key discussion points:
1️⃣ Why profitability matters more than revenue?
2️⃣ The Four MVPs Process (minimum viable problem, point of view, process, product)
3️⃣ The Channel Maturity Model
4️⃣ When to add a new channel to your marketing activities?
5️⃣ How to build effective funnels?
🔗 Links mentioned on the episode:
- Free Toolkit for agencies
- Parakeeto Foundations Course
- New Book: “Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control” by Dan Martell, Matt Verlaque, Johnny Page, and Marcel Peptitas
Get in touch with Marcel Peptitas and Parakeeto:
- Parakeeto website: www.parakeeto.com
- Marcel’s website: www.marcelpetitpas.com
Personal Social Media handles:
- Linkedin: https://www.linkedin.com/in/marcel-petitpas-20059588/
- Instagram: https://www.instagram.com/marcel.petitpas/
- Facebook: https://www.facebook.com/agencyprofitability
Company Social Media handles:
- Instagram: https://www.instagram.com/getparakeeto/
- Twitter: https://twitter.com/Parakeeto
- TikTok: https://www.tiktok.com/@getparakeeto
- Facebook: https://www.facebook.com/parakeeto
💡 Submit your own marketing challenge or topic you'd like for us to discuss in a future episode: https://powerful-marketers.com/podcast/
🌟 Join the Powerful Marketers Hub for in-depth discussions on marketing, sales, leadership, and more: https://powerful-marketers.com/hub/
#marketing #marketingpodcast #marketingtips #marketingstrategy #marketingchallenges
In the rapidly evolving landscape of the skin care industry, particularly in the realm of natural products, brands face unique marketing challenges and opportunities. This podcast episode with Mai-Liis Kivistik, the creator of MaiWistik, highlights the journey of a skin care entrepreneur navigating the complexities of entering new markets and exploring local partnerships for growth. This strategy enhances brand credibility, fosters customer loyalty, and ultimately drives sustainable business success. Listen to the full interview, hosted by Mari-Liis Vaher, the creator of Powerful Marketers, for valuable insights and tips.
💬 Key discussion points:
➡️ Understanding Local Markets
➡️ Building Credibility and Trust
➡️ Cost-Effective Marketing Strategies
➡️ Embracing E-commerce Opportunities
🔗 Links:
Connect with Mai-Liis Kivistik on LinkedIn: https://www.linkedin.com/in/mai-liis-kivistik/
Discover MaiWistik brand: https://www.maiwistik.eu/
💡 Submit your own marketing challenge or topic you’d like for us to discuss in a future podcast episode: https://powerful-marketers.com/podcast
Discover podcasts and apply as a guest: https://www.listennotes.com/
Contribute to local media articles: https://www.helpareporter.com
🌟 Join the Powerful Marketers Hub for in-depth discussions on topics similar to this: https://powerful-marketers.com/hub/
marketing #digitalmarketing #marketingpodcast #marketingeffectiveness #marketingtips #marketingstrategy #marketingcasestudy
In today’s fast-paced world, it’s easy to feel overwhelmed by endless to-do lists, constant notifications, and the never-ending demands of our work and personal lives. Many of us find ourselves multitasking, thinking we’re getting more done, but instead, we’re only draining our energy and lowering our productivity. In this Powerful Marketing Tips podcast episode, Mari-Liis Vaher from Powerful Marketers walks you through a unique concept: MIP Hour and what it can do for your productivity.
The MIP Hour stands for Most Important Person Hour—and yes, that person is YOU. Just like how you’re instructed to put on your own oxygen mask first when flying, the MIP Hour is about prioritizing your most important task of the day without distractions, so you can work smarter and more efficiently.
Timestamps:
[00:02:00] The Dangers of Multitasking
[00:07:00] Benefits of Single-Tasking
[00:09:10] Using the Pomodoro Technique
[00:12:46] Blueprint for MIP Hour
Download the MIP Productivity Guide:
It includes step-by-step instructions for setting up your MIP Hour, tips for overcoming common challenges, and suggestions for making the MIP Hour a regular part of your routine: https://powerful-marketers.com/productivity-guide/
Join the Powerful Marketers Hub for inspiration, growth and support: https://powerful-marketers.com/hub/
In this episode of the Powerful Marketing Tips podcast, we delve into the lesser-known ways of measuring business growth and success with our special guest, Aditya Varanasi. Aditya, who spent 14 years at PepsiCo pioneering digital media strategies for brands like Cheetos and Lay's Stax, shares his journey from corporate America to founding his own business, Awarity, as well as key learnings that are relevant to all businesses.
💭 Quotes:
- "People need to see you an average of seven times before they take action.” (00:04:46)
- "Our mission is to make world-class advertising accessible to everyone." (00:07:37)
- "Think of your advertising strategy as a way to reach new customers in an efficient manner and stay with them throughout the customer journey." (00:10:50)
- "Stick with a plan that you feel like even if it's only 75% solid, stick with it. You'll see better results with that consistency than you will from just trying to change every week and not knowing if the change is meeting customer needs." (00:15:57) "
- If you neglect it and you say, I'm only going to do what I can measure to have immediate results, you're going to end up doing very little and your competition is going to build their brand over time." (00:21:24)
⌛ Timestamps:
[00:04:46] Importance of Full Customer Journey
[00:12:18] Simplicity in Advertising Messaging
[00:14:32] Metrics for Measuring Advertising Success
[00:21:14] Brand Awareness and Long-term Growth
[00:28:37] Advice for New Business Owners
🔗 Links:
Connect with Aditya Varanasi:
Website: https://www.awarity.com/
LinkedIn: https://www.linkedin.com/in/adityavaranasi/
💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs from around the world: https://powerful-marketers.com/hub/
⭐ Give feedback on this episode: https://powerful-marketers.com/podcast/
Feeling lost at sea with your marketing efforts? You’re not alone. Many businesses jump straight into action without a clear plan, leading to diluted efforts and subpar results. To reduce overwhelm and ineffectiveness in marketing, you must have a solid decision making framework. Don’t know how to get started? No worries, in this podcast episode, Mari-Liis and Laura from Powerful Marketers share the main steps that help you gain clarity and build an effective marketing strategy.
💭 Quotes:* “When you are all over the place, you overwhelm yourself and also your potential customers.” (00:01:21) * “The clearer you become with who you can serve and how you can serve them, the easier it is for those people to find you.” (00:02:31) * "In a crowded marketplace, clarity is really what sets you apart better than anything else." (00:06:14) * “And I know that marketing can feel like a puzzle, but it's actually quite simple because it is all about building this know, like and trust.” (00:08:34) * “There are many little details that need to be clarified in order for your marketing to run smoothly. And also don't forget about the metrics table because you need to measure what is happening and what is working, what is not.” (00:11:42) * “A successful strategy takes time to yield results, right? So stay committed and be ready to adapt changes if needed." (00:13:40)
⌛ Timestamps:[00:02:14] Clarity, Focus and Their Impact on Marketing Success
[00:07:41] Strategy Building Tool: Step 1 (Gaining Clarity)
[00:10:10] Strategy Building Tool: Step 2 (Client Journey Flywheel)
[00:11:09] Strategy Building Tool: Step 3 (12-Month Marketing Plan)
[00:12:03] Strategy Building Tool: Step 4 (Metrics)
🔗 Links:* Download the Strategy Building Tool + 12 Month Marketing Plan: https://powerful-marketers.com/12-month-marketing-plan/ * Join the Powerful Marketers Hub: https://powerful-marketers.com/hub/ * Please give us feedback on this episode: https://powerful-marketers.com/podcast/
Approaching different personalities in sales and marketing is crucial for success in the business world. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Terry Bean, an experienced leadership speaker and coach, on the importance of understanding and adapting to different behavioral types. Terry introduces the concept of the four primary drivers of behavior and shares how to recognize and leverage these drivers to effectively engage with different personality types and tailor marketing strategies to meet their needs and preferences.
💭 Quotes:
- "We're going to take a deep dive into all of that and kind of give you a cheat code for communicating the right way with the people you're communicating with." (00:02:27)
- “If you're in a negotiation with someone that is a high fire element, it's probably going to be a win-lose scenario where they're going to seek to win and they don't care that you lose. So, not a very empathetic group of people, but definitely the type of people that in crisis management, you want someone who is high fire in charge. They are decisive, they are quick, they will get people moving.” (00:10:14)
- “If we're trying to communicate with water folks, if we're trying to sway them, we want to talk about how we're bringing people together. We want to talk about community. We want to talk about how it's going to help the betterment of society. Right? Because that's their drive.” (00:16:17)
- “If you're trying to engage an air person, you want to give them enough detail so they're not bored, but not so much that they're just like, I'm out, doesn't matter. But you want to show them how they're going to acquire learning, how they're going to acquire growth, right?” (00:22:32)
- "Earth people need facts. They need case studies. They need lots of detail and lots of social proof." (00:27:27)
⌛ Timestamps:
- [00:10:19] Fire element characteristics
- [00:16:26] Water element characteristics
- [00:19:10] Air element characteristics
- [00:26:59] Earth element characteristics
- [00:36:25] Elements in organizational culture
🔗 Links:
Connect with Terry Bean:
- Website: https://trybean.com/
- LinkedIn: https://www.linkedin.com/in/terrybean/
Other links mentioned on the episode:
- Free assessment: https://trybean.com/behavioralelements
- Special offer: Assess, Analyze, and Apply: https://trybean.com/besessions
💡 Join the Powerful Marketers Hub to connect with marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/
⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/
Sales are a crucial part of every business, but most businesses struggle with finding the right approach. In this episode, Mari-Liis Vaher from Powerful Marketers leads the discussion on the art of selling without the aggressive tactics that often leave a bad taste in both the seller's and buyer's mouths. Our special guests, seasoned sales professionals Bob Burg and Jeff C West, authors of "Streetwise to Saleswise," share their insights on creating positive sales experiences.
💭 Quotes:
- "The challenge is it really doesn't matter how good the product or service is if you're not able to effectively communicate the message to others." (00:10:26)
- “A sales professional, by the very nature of what they do is simply discovering what that other person does need, does want, does desire and helping them to get it." (00:14:14)
- “It's what I define as a fusion point. And it's that moment in time when positive emotion and logic merge and combine." (00:16:14)
- “Well, you know, in my opinion, marketing is what creates the environment, the culture that when you reach out in a sales process, they're willing to listen and they're willing to say yes to you." (00:20:19)
- “Your influence is determined by how abundantly you place other people's interests first.” (00:25:12)
- “Giving and receiving are not opposite concepts. They're simply two sides. It's a balance.” (00:27:33)
- “It's 100% about how that prospect's life changes, either personally or professionally, and how their life gets better.” (00:37:49)
- “AI's a great intern. Just don't let it be the one who's in charge.” (00:48:06)
⌛ Timestamps:
- [00:10:04] Inspiration Behind "Streetwise to Saleswise"
- [00:19:15] Sales and Marketing Alignment
- [00:24:08] The Five Laws from "The Go-Giver"
- [00:29:51] Creating Fusion Points
- [00:47:45] The Role of AI and Technology in Sales Relationships
🔗 Links:
Connect with Bob Burg:
- Website: https://burg.com/
- LinkedIn: https://www.linkedin.com/in/bobburg/
Connect with Jeff C West:
- Website: https://jeffcwest.com/
- LinkedIn: https://www.linkedin.com/in/jeffcwest/
Other links mentioned on the episode:
- fusionpoints.com
- streetwisetosaleswise.com
- SalesWiseLive.com
💡 Join the Powerful Marketers Hub to connect with like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/
⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/
Employer branding is crucial for attracting top talent to a company. In fact, employer branding and marketing efforts must be aligned, as the image a company projects through its marketing directly impacts its ability to attract and retain quality employees. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Laura Kassin, CEO of a recruitment company Personalileidja, that specializes in helping small businesses find the right talent for their needs.
💭 Quotes:
- “Asking feedback is something that you should do in every stage. Even if you're doing the recruitment campaign, you can ask for feedback. For example, why did you decide to apply? What have you heard about us? What do you know about us? And when the campaign is over you can ask for feedback like how did you like the recruitment process, how can we improve it?” (00:04:21)
- “So you need to have a really clear picture in your mind as a leader about who it is exactly that you want to find. It's exactly the same as in marketing. You need to have this perfect persona in your mind.” (00:06:53)
- “Of course, yeah, it depends on the role, how many steps you need to have. But something I definitely recommend is first, of course, an interview. And there are some nuances about that. You should always have like a prepared, let's say, like a base document where you have the same questions, the same script that you want to ask everybody. And then, of course, some practical tests as well, and something to test the personality.” (00:08:30)
- “Nowadays you don't have to take one full-time employee. You have so many other options. You can use virtual assistants, you can have part-time people, you can have independent partners who are, you know, subcontractors basically.” (00:10:37)
- “If the person has a growth mindset and they share your company values and they have a good attitude, then they can learn anything. And, you know, most of the time there's always something that you need to teach.” (00:12:52)
- “So for me it's quite pointless to go and waste the whole interview on what have you been doing in your previous jobs. What you should be asking is what kind of results have you been producing in your previous jobs. What kind of long-lasting value have you done, achieved, created? If you leave your current job, what is going to stay there to remind everybody of what a great employee you were?” (00:16:25)
- “Everything starts from within. So, for example, if you have a product as well, you can have the best packaging, the best ads, the best marketing. But if the product itself, it sucks, then, you know, word is going to travel and people are not going to buy it soon anymore. And with the workplaces, it's the same thing. If the culture is rotten, then people are going to know about it.” (00:28:28)
⌛ Timestamps:
[00:02:06] Why Employer Branding Matters?
[00:06:25] How To Recruit The Right Talent?
[00:15:15] Interview Questions And Scenarios
[00:21:49] Practical Tests In Recruitment
🔗 Connect with Laura Kassin:
- Website: https://personalileidja.ee
- LinkedIn: https://www.linkedin.com/in/laura-kassin-personalileidja/
- Facebook: https://www.facebook.com/laura.kkassin
💡 Join the Powerful Marketers Hub to connect with Laura Kassin and other like-minded marketers and entrepreneurs around the world: https://powerful-marketers.com/hub/
⭐ Please give us feedback on this episode: https://powerful-marketers.com/podcast/
Understanding and engaging clients is crucial for the success of any business. It involves building strong relationships with clients and prospects, fostering loyalty, and turning potential clients into long-term partners. By understanding what makes people tick and using effective communication strategies, businesses can overcome challenges in client engagement and improve productivity. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Alan Stevens, an international profiling and communication specialist. His expertise in human pattern recognition has made him a sought-after specialist, regularly featured in national television, radio, and the world's press.
Quotes:
- "Your facial features tell us everything about your personality." (00:06:50)
- "Well, I'm talking about personality, how somebody likes to think and process, not what they're thinking and processing." (00:19:20)
- "Because if we don't connect with them, like tune our transmitter into their receiver, the other person's not comfortable." (00:22:23)
- "Yes, if I can read the person, I know how to talk to them the best way, I can really connect with them, I can therefore find out more about what they really need and what they really want, and then I can then show that I've got a service that will provide that, removing their worry, removing their stress, saving them time, saving them money or making them money, and giving the emotional feelings that they want. And the person goes, well, I might be paying $10,000 for something, but I'm making five, 10 times that amount in the return." (00:29:47)
- “If I talk about you to other people, 80% of people will listen to me. If you talk about yourself to the same people, the statistics show that about 7% will listen to you. That's why advertising doesn't work really well because they haven't got to know and like you at that point.” (00:32:33)
- “No, you put your staff first. You treat them in a way in which they feel that they belong, they contribute, they're valued, because everybody needs that to be productive. And then they will be the ones who actually deal with your customers. So when you put your staff first, you're actually putting your customers first.” (00:33:33)
Timestamps:
- [00:04:26] Understanding Human Pattern Recognition
- [00:10:48] Live Demonstration of Profiling
- [00:20:39] Benefits of Profiling in Business and Marketing
- [00:34:08] Utilizing DISC Profiles in Conjunction with Face Profiling
Links:
Connect with Alan Stevens:
- Website: https://www.alanstevens.com.au
- LinkedIn: https://www.linkedin.com/in/readingfaces/
- Facebook: https://www.facebook.com/ReadingFaces/
💡 PS! If you’d like to learn more about the topic, then you can find the link to Alan’s free course inside the Powerful Marketers Hub: https://community.powerful-marketers.com/
🌟 Please give us feedback on this episode: https://powerful-marketers.com/podcast/
Curious about how to navigate the marketing landscape in 2024? Tune in to this episode to discover the top 5 marketing trends expected to happen this year. Mari-Liis Vaher, the co-founder of Powerful Marketers, delves into each trend, highlighting key opportunities and ways to overcome possible obstacles.
Timestamps:
(00:01:18) Trend #1: Relationship-Driven Marketing
(00:02:34) Trend #2: Mix and Match AI-Driven and Real Interactions
(00:04:33) Trend #3: Ethical and Sustainable Marketing
(00:05:38) Trend #4: Marketing and Sales Alignment Through Data Analysis
(00:06:58) Trend #5: Content is Still King, but Social Proof Is Queen
📖 Read the blog post on the same topic: https://powerful-marketers.com/top-5-marketing-trends-in-2024/
✅ Join the Powerful Marketers Community: https://community.powerful-marketers.com/
✍️ Leave feedback: https://powerful-marketers.com/podcast/
Most people start a business with the hope to gain more freedom, yet often find themselves drowning in a sea of responsibilities. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Nick Cramp, a seasoned professional with three decades of entrepreneurial experience. As a coach, Nick primarily works with adolescent leaders, who are leaders of businesses that have been successful but need to transition to maintain that success and become less dependent on the owner-founder. Tune in to the episode to find out how to stop being the biggest bottleneck of your business.
Quotes:
- "My book is also my philosophy, which is better before bigger." (00:02:27)
- “And I think that's what keep businesses small is that desire or the need in the owner to control too much.” (00:04:47)
- “I think the structure needs to evolve where their role becomes smaller and they grow these other roles around them so that they can dip in and out of those areas, but the accountability for that area sits with somebody else.” (00:07:09)
- “Yeah, the second thing is that we haven't actually laid down an organizational playbook. We haven't articulated well enough what we want to happen at each stage in the business, because it's in our head and we do it naturally. And we expect other people bizarrely to understand what we understand without telling them.” (00:12:28)
- “We half-delegate which is like being partially pregnant. It just isn't a thing. It's either their responsibility or my responsibility and it's far easier if it sits with a single person rather than it being a joint situation.” (00:18:37)
- “The best leaders are the ones that have objectivity from a detached viewpoint." (00:24:32)
- “I think the four steps are important because you owe it to yourself. I think you owe it to yourself, but you also owe it to your future self.” (00:29:05)
Timestamps:
- [00:07:09] Organizational structure needs clarity and flexibility.
- [00:07:09] Playbook with clear guidelines.
- [00:18:20] Delegate accountability for effective leadership.
- [00:23:46] Objective detachment in business.
Links:
Connect with Nick Cramp:
- Website: https://www.nickcramp.com/
- LinkedIn: https://www.linkedin.com/in/nickcramp/
- YouTube: https://www.youtube.com/@nickcramp/
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
Networking for referrals can be a valuable strategy for business owners and professionals looking to expand their reach, increase visibility, and create potential partnerships. However, many people find themselves overwhelmed by networking and frustrated by the lack of referrals they receive. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Frank Agin, a thought leader in business networking and professional relationships since 1997. Frank shares his insights on 3 common mistakes people make when networking.
Quotes:
- "There have been studies done at Harvard. It was done over years and years. But loneliness is worse for your health than smoking. We need people in our lives." (00:03:01)
- “We do business with those we know, we like, we trust.” (00:08:32)
- "And it's entirely possible that there are people out there, they're known, and they're liked, but people don't necessarily trust them. And I always tell people there's really two aspects to trust. One aspect of trust is they have to believe in your honesty. And then the second aspect of trust is that they have to believe in your reliability or your capability.” (00:09:58)
- “[My parents], they knew me. They liked me. They trusted me. I never got a referral from my parents. Never. You know why? Because I never explained to my parents what a good referral would be for me.” (00:13:57)
- “But if they don't know how to recognize opportunities, you're not going to get a referral." (00:14:32)
- “And I tell people, it's your job. If you're looking for referrals, it's your responsibility to get the people around you to understand what it means. It's not their responsibility to learn all about you.” (00:17:40)
- “And we need to empower people with that language. When you see this, recognize me. When you hear this, recognize it could be a good opportunity for me.” (00:29:04)
- “But the exercise I give in my organization is, what I tell people is, don't tell me what you do. Don't tell me you're a marketer. Tell me when you do it.” (00:33:36)
Timestamps:
- [00:02:53] Why should we network?
- [00:07:53] Mistake #1: There is no relationship
- [00:12:55] Mistake #2: Failure to create recognition
- [00:24:07] Mistake #3: Not knowing how to talk about what you do
Links:
Connect with Frank Agin:
- Website: https://frankagin.com/
- LinkedIn: https://www.linkedin.com/in/frankagin/
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
As a business owner or marketer, you surely understand the importance of generating leads to grow your business. But how can you attract high-quality leads and stand out from your competitors? The answer lies in offering valuable resources, called lead magnets, that capture the attention and contact details of your target audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore seven powerful lead magnet ideas that can help you generate quality leads and nurture them into loyal customers.
Quotes:
- “A lead is someone who could potentially be a great fit for your business and vice versa.” (00:01:16)
- “And as you get their emails, you can keep on building that relationship and nurturing that relationship until they are finally ready to become your customer.” (00:02:29)
- “So when you build your own email list, you will have the power to decide how you communicate to them, how often you do that, and of course you can choose what kind of messages you send them.” (00:03:38)
- “Gathering emails is very crucial, but I just want you to think of the way that you gather those emails because there are a lot of laws and regulations about privacy and data protection as well.” (00:04:18)
- "So definitely think regarding your own business, is there a template or a tool that you can build that makes your customers or potential customers' lives a lot easier because people are actively searching for solutions like that all the time." (00:07:50)
- “And just to recap, what we talked about were templates and tools, video courses and webinars, ebooks and white papers, product trials, strategy goals, quizzes and tests and giveaways and discounts.” (00:16:36)
Timestamps:
(00:06:09) Templates & Tools
(00:08:06) Video Courses & Webinars
(00:10:30) Ebooks & White Papers
(00:12:02) Product Trials
(00:13:12) Strategy Calls
(00:14:14) Quizzes & Tests
(00:15:37) Giveaways & Discounts
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
Embracing advertising for business growth is crucial in today's digital age, however for most business owners the ever changing landscape of digital ads is too overwhelming. In this episode, Mari-Liis Vaher from Powerful Marketers interviews Janet E Johnson to discuss the challenges and frustrations of running digital ads and how to make advertising money count. Together, they explore strategies to avoid common pitfalls and achieve measurable results in marketing efforts. Tune in to learn how to navigate the world of digital ads and maximize your advertising ROI.
Janet E Johnson is an ad agency owner, coach, worldwide speaker and podcaster that specializes in helping business owners get a return on their investment. She has generated millions of dollars for clients with their Online Sales Funnels, Facebook, Instagram and TikTok advertising.
Quotes:
- “What I found was that the return on investment was much more difficult to get with doing just posting compared to doing ads. Because with ads, you can learn from the data and the analytics and you can shift and scale it up to really know and make that profit." (00:02:59)
- "AI and the algorithms got so smart lately that the possibility of using a broader audience and letting the ads do the work for you can happen as well.” (00:04:57)
- “So if you have the goal of a conversion or a purchase even, then they're more likely to find people that would actually convert or buy.” (00:07:06)
- “Well, I mean, the ads will work from the get go. I mean, they're going to work, but they could be really expensive.” (00:09:33)
- “The more budget you have, obviously, the faster you get the data." (00:09:50)
- “As for budget, it does depend on the size of the company. For TikTok ads, for instance, and even with Facebook, I recommend no less than $20 a day. But it really should be more like the recommended to start, I typically say we want to start between $30 and $50 a day.” (00:14:38)
- “What I will say is, if you really want a business that is going to be consistent and scale, even to the level that you want, you really, really, really should embrace advertising, the ads, because you can learn from the data, you can learn along the way, it's the only thing that really provides consistency compared to the organic side of the social media.” (00:20:33)
Timestamps:
- [00:04:19] Target audience expansion
- [00:07:18] Testing is crucial for successful advertising
- [00:10:59] Dynamic ads vs normal ads
- [00:13:21] Timeframe for seeing ad results
- [00:20:12] Embrace advertising for consistent growth
Links:
Connect with Janet E Johnson:
- Website: https://www.janetejohnson.com/
- LinkedIn: https://www.linkedin.com/in/janetejohnson/
- Instagram: https://www.instagram.com/janetejohnson/
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Michelle Lee Myrter, who shares her journey of rebuilding her life after losing her job and how she became an expert in building relationships. Michelle discusses the BANK system, which is a reverse-engineered personality science based on buyology (the science of buying behavior) and core values, and explains how it differs from the well-known DISC model.
Michelle is a business coach and trainer, and an international professional speaker. She has 28 years of experience in sales and marketing for a multi-million dollar company. After losing everything, she built a very successful company and direct sales business by using the BANK system she now teaches other people.
Quotes:
- “And what happened is my life transformed. I was able to grow my company, which was my main goal from zero to 2.2 million in less than three years. But the biggest change that happened was this changed my life with my children. It saved my relationship with my oldest son." (00:02:39)
- "BANK is reverse engineered. personality science, and if you line up DISC and BANK, they're exactly the same, only completely different. And the reason they're completely different is because it's not based in psychology. It's based in buyology, the science of buying behavior, and it's based on core values.” (00:05:39)
- “Every person is made up of all four. So it depends on the order that they're in. That makes them the unique person they are.” (00:08:03)
- “The biggest mistake that entrepreneurs and business owners make is that they speak in their own code, even in relationships with your spouse or your child. We're speaking in a way we understand. It's not the person's job sitting across from us to try to figure out and interpret what we're saying. It's our job to communicate clearly so they understand.” (00:10:04)
- “Every code is important, and every code can be successful. Sometimes it takes more to get into action for certain codes." (00:21:16)
- “It's all about the person sitting across from you. The better you can become at understanding it's not personal, it's personality. People matter. Everyone deserves to be seen, heard and understood.” (00:24:42)
Timestamps:
- [00:05:38] The Difference Between DISC And BANK
- [00:06:30] Blueprint Personality
- [00:06:49] Action Personality
- [00:07:10] Nurturing Personality
- [00:07:24] Knowledge Personality
- [00:07:24] How To Communicate With Different Personality Types?
Links:
Connect with Michelle Lee Myrter:
- Website: https://codebreakertech.com/ref/michelle.myrter/
- LinkedIn: https://www.linkedin.com/in/michelle-myrter/
- Instagram: https://www.instagram.com/michellelee_721/
Get your complimentary B.A.N.K. ™ report: https://my.bankcode.com/?ref=michelle.myrter
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In today's fast-paced digital world, businesses are constantly looking for ways to streamline their marketing processes and maximize their revenue. One powerful tool that can help achieve these goals is email automation flows. By automating certain tasks and following up with contacts, businesses can ensure consistent engagement, personalized communication, and increased conversions. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers will dive into the world of email automation flows, exploring their benefits, common use cases, and best practices.
Quotes:
- "Email automations are trigger based emails that you set up once. And every time a new contact meets the condition that you have set for that flow, they will receive the email or a series of emails." (00:01:31)
- “If you are gathering feedback, do not forget about adding good feedback on your website and to your other channels because you can show that to your potential customers also.” (00:06:08)
- “So just think of ways that you can make your customers' lives easier by just popping up right before they need you.” (00:11:22)
- “Make sure that you send them to the appropriate next step and not just spam them, because that's the potential danger with those email automations that they become irrelevant and or too frequent if, you know, the customer is in multiple flows at the same time.” (00:13:56)
- “If you are already gathering those contact details for giving them access to a tool or a download or a template or a book, then make sure to keep nurturing that contact because if you are only sending them one email like here's your download, then the relationship goes cold very quickly.” (00:17:14)
Timestamps:
(00:02:53) Birthday Emails
(00:04:25) Feedback Emails
(00:11:51) Event/Webinar Emails
(00:08:11) Abandoned Cart Emails
(00:17:11) Lead Magnet Download Emails
(00:18:26) Newsletter/Membership Welcome Emails
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
Your online presence can make or break your business, at least when it comes to first impressions. In this episode, Mari-Liis and Laura from Powerful Marketers talk about building a reliable brand and its importance for achieving long-term success. Whether you're just starting out or looking to strengthen your online presence, this episode will serve as a valuable reminder of the essentials.
Quotes:
- “Because with an oversaturated marketplace, you must be perceived as a reliable brand in order to stand out and get your target audience's attention.” (00:00:13)
- “Go over your website through the perspective of a potential client who doesn't know anything about you yet.” (00:06:54)
- “The most important part is to remember the consistency and recognizability of your social media platforms because these are the cornerstones for online credibility. So whether it’s your website, social media profile or email communications, this cohesive appearance helps your brand really shine.” (00:09:10)
- “A well established and consistent online presence saves you money, time, nerves, your resources in the long run for sure.” (00:13:32)
- “Your online presence really is the first touch point for potential clients. So make sure it really reflects your professionalism and the value you offer, really.” (00:14:06)
Timestamps:
(00:01:08) The Importance of Brand Reliability for Business Success
(00:04:17) Optimizing Email Signature and Website for Client Engagement
(00:08:58) Promoting Business Online: Importance of Consistency and SEO
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
Artificial intelligence (AI) is revolutionizing various industries, and marketing is no exception. In a recent podcast episode, Mari-Liis and Laura from Powerful Marketers, discuss the use of AI in marketing in 2023 and explore its impact on the industry. This blog post delves into their insightful conversation, addressing common concerns, and highlighting the potential of AI as a game-changer in marketing.
Quotes:
- “AI actually learns from you and it really adapts to your inputs.” (00:03:21)
- “From psychology we know that we all love to buy things, but we don't like to be sold to.” (00:02:31)
- “I would suggest to think of AI as your new employee. Maybe at first, of course, it takes time for it to understand your communication style and your expectations, but eventually it can really increase the productivity of your copywriters and other team members that you have.” (00:03:52)
- “The key is to ask the right questions and also provide relevant information.” (00:04:42)
- “Be prepared to play around with it a little bit and train it and give it feedback over and over again. And it will become wiser and it will become stronger.” (00:05:28)
- “AI cannot strategize, offer these human connections, emotional intelligence or critical thinking. So the output can be only as good as the input is.” (00:06:08)
- “Think of AI as your assistant, not as somebody who can do things for you entirely, but they can assist you. So if you know what you need, you have to be very precise with your communication, which is a skill that you also need in human interactions. So if you know what you need, then AI can really be helpful there. So approach AI with that mindset of collaboration.” (00:08:20)
Timestamps:
(00:00:31) AI: The Game Changer for Marketing and Business
(00:01:55) Embracing Artificial Intelligence for Enhanced Productivity in Marketing
(00:04:41) How to Train AI?
(00:07:21) Use AI in Personal Life As Well
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
Business owners invest significant time and resources into attracting potential customers to their products or services. However, it can be frustrating when those potential leads fail to convert into paying clients. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the reasons why potential customers may not convert and provide actionable solutions to improve conversion rates.
Quotes:
- “But that brings us to the first reason why your potential customers are not converting and that is lack of service centric mindset. And what that means is that you as a business owner are only focusing on pushing your business, your product, your service, and you are not actually focusing on what the customer needs.” (00:01:47)
- “From psychology we know that we all love to buy things, but we don't like to be sold to.” (00:02:31)
- “So your product or service is most likely amazing and very excellent and there is real value. But many businesses struggle to showcase that value in a way that the audience would actually understand.” (00:03:21)
- “There are so many scammers out there and people don't know really who to trust. And in marketing we know that it's all about knowing, liking and trusting the brand or the service or the product that you are offering.” (00:04:01)
- “For any business, in any industry, it makes so much more sense to focus on retaining your customers instead of constantly trying to acquire new ones. Because it is so much more cost effective to keep your existing customers, keep them happy, keep them satisfied, so that they would keep coming back to you and of course refer new people to you as well.” (00:04:54)
Timestamps:
(00:01:45) Lack of Service-Centric Mindset
(00:02:25) Sales Pressure
(00:03:12) Lack of Understanding the Value
(00:03:55) Lack of Trust
(00:04:45) Poor Customer Service
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
As a business owner, your primary goal should not only be linked to generating profits, but also to provide value to your audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore how challenges can be an effective tool for engaging your audience while fostering their growth. By offering structured and purposeful challenges, you can provide quick wins, inspire your audience, and lead them towards achieving their goals.
At Powerful Marketers, we have divided the challenge experience into three key phases: planning, implementation, and results.
-
- Day 1: Planning Phase: On the first day, help participants clarify their goals, outline necessary steps, create action plans, and set expectations for the challenge.
-
Day 2: Implementation Phase: Dive into the challenge tasks, guiding participants in putting their action plans into motion. Provide resources and assistance to overcome obstacles.
-
Day 3: Results Phase: Focus on evaluating progress, setting metrics and Key Performance Indicators (KPIs), and helping participants develop sustainable habits beyond the challenge.
By embracing the power of challenges, you can not only engage your audience but also provide immense value, inspiration, and the guidance they need to achieve their goals. Challenges create a supportive environment that drives growth and transformation, not only for the participants but also for your business.
Quotes:
- “And as business owners, we not only need to focus on ourselves and our growth, but also on helping our clients make progress.” (00:01:39)
- “First of all, it creates this supportive environment where they can really dedicate uninterrupted time for the most important topic or the topic you are actually challenging there. But most importantly, they will take time to focus and there are no distractions because you as a host can really walk them through this topic and help them get things done.” (00:02:20)
- “By providing this structure and this support, you can really help your clients make meaningful improvement.” (00:04:33)
- “You can use that no matter what industry you are in today. Just think about your audience and the type of events or challenges that might bring some value to them.” (00:05:41)
Timestamps:
(00:00:43) The Power of Hosting Challenges for Business Growth
(00:02:51) The Structure of a Three Day Challenge
(00:04:38) The Impact It Can Have on Your Business
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
As a business owner, navigating the world of online metrics can be overwhelming. With an abundance of data available, it can be challenging to make sense of what truly matters and how it aligns with your business goals. In this podcast episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers explore the complexities of social media metrics, the importance of focusing on the right ones, and how to measure success in a meaningful way.
Quotes:
- “Well first of all, all of those social media likes and comments and shares. They are very nice of course, and they show that you are doing something right. People are noticing what you're doing, but they don't mean business closed, so it may not contribute to your bottom line.” (00:01:47)
- "There is no way to know for sure which metrics are correct and which are credible because different channels tend to show you different numbers because they want to show you great numbers so that you would keep coming back to their channel." (00:02:10)
- “My advice would be to just focus on the value and the consistency and the results will eventually come if you do the right thing.” (00:03:54)
- “So as a business owner I would say make sure to follow just a few main important KPIs for your business and see where the trend is actually going because yes, those vanity metrics are nice to have. It gives you a great feeling if you have many clicks and impressions. But if nothing really happens in the bottom line then you shouldn't maybe put your resources into this channel.” (00:08:19)
- "So remember, different channels may provide varying numbers. So it's important to establish those reliable sources of data that you can track repeatedly and consistently and understand what really impacts your business and its success." (00:08:58)
Timestamps:
(00:00:59) Marketing Metrics for Business Owners: What to Measure and Why
(00:05:55) Most Common Social Media Metrics To Track
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the secrets of effective time management. Discover the importance of managing oneself, not just time, and gain practical insights through three essential steps for completing important tasks consistently. From discipline and calendar utilization to efficient task management and realistic expectations, these marketing professionals share valuable tips to reduce anxiety and increase productivity.
Quotes:
- “It is through our actions, that we give time meaning, whether it is a minute invested or a minute wasted. Of course, not everything goes as planned.” (00:00:11)
- "It is okay not to be perfect. What is important is to know how to get back on track and move towards your goals." (00:00:29)
- “Nobody is managing your tasks and your time but you. So if you're not doing it very consciously, chances are that it is going to be causing you more significant problems than you might have even considered. So we want to talk about planning for a second.” (00:01:41)
- “If you keep failing yourself, you keep damaging your self confidence and this can really quickly lead you down the negative path where you feel like they're never in your control.” (00:02:26)
- “Make sure to add to your calendar those most important tasks. These are the things that serve your biggest goals and really help you grow your business.” (00:05:04)
- “Don't be overly attached to the results, just focus on the activities that will bring those results.” (00:08:15)
- “Most people don't have a problem with working hard but managing yourself is a problem for many.” (00:09:51)
Timestamps:
[00:01:16] The Importance of Planning and Time Management
[00:04:17] Efficient Task Management Tips for Marketing Professionals
Join the Powerful Marketers Community:https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Wayne Reuvers, an expert in multi-location digital marketing. Wayne emphasizes the importance of localized digital presence. He highlights the significance of personalized marketing for each specific location, as most people spend their disposable income within 15 miles of where they live and work. By incorporating city names into ads and buying media locally, businesses can increase response rates and lower costs. Overall, Wayne provides practical tips and insights for businesses looking to establish localized digital presence.
Wayne is the Founder and Chief Strategy Officer of LiveTechnology Holdings and LiveRetail. He has successfully invested in and built multiple subsidiaries and successfully exited 6 businesses having created over $110 million in wealth for the investors.
Quotes:
- “About 85% of a consumer's disposable income will be spent within 15 miles." (00:02:54)
- "We traditionally just see an ad that just talks about the product and has a headline and that's it. By adding the name of that city, the response rate will go up by a minimum of 30 to 40 per cent and typically four to five times.” (00:03:36)
- “Whether you're apparel companies like Nike and Unilever, Procter & Gamble, you're all bidding against each other. So you're paying for a premium. On the other hand, when you buy that same set of criteria - so someone is interested in a product within the age range, income level, et cetera, but within six or seven kilometres or 10 or 12 miles around an area, you have no competitive bidding against you for those criteria. So the cost of your media is typically 60 per cent less.” (00:04:46)
- “As a local business, the most important thing you have, and we always hear it, is location, location, location. And the reality is you need to make sure you market that location. So every ad you run has to include the name of a city or town because people that recognize that will respond and be engaged much higher.” (00:07:17)
- “When you buy your advertising, you need to hyper-target it. And in digital, the more targeting elements you have, the better it is because you reduce your cost because you remove competition." (00:07:38)
- “The reason you want those carousel ads is they help with engagement. So on social media sites, you can click on an ad and go to the website or buy something, do whatever you need. You can actually interact with the ad. You can slide it across and that gets people engaged. They can like the ad, which gives you free exposure. They can share the ad, which is even more valuable because people only share ads to applicable other people that are interested in the ad.” (00:19:27)
- “Social media is at least 60 to 120 per cent more effective when you're doing localized advertising.” (00:19:59)
Timestamps:
- [00:04:43] Hyper-targeting advertising.
- [00:12:40] Pre-built ads with AI.
- [00:15:00] Reducing Cost of Ad Production.
- [00:17:59] Social Media Advertising Techniques.
- [00:24:52] Crowdfunding a Business Opportunity.
Links:
Connect with Wayne Reuvers:
- Websites: https://livetechnology.com and https://liveretail.com/
- LinkedIn: https://www.linkedin.com/in/wreuvers/
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the insights and key takeaways from a Mastermind session with Janet Johnson, a digital marketing expert with over 20 years of experience. Janet specializes in creating TikTok ads to boost leads and sales for her clients. We'll explore the possibilities of TikTok ads, learn about effective strategies, and understand the nuances of targeting and ad optimization. So, let's dive in and discover the untapped potential of TikTok ads for your business.
Quotes:
- “TikTok, with over 1 billion active users worldwide, has grown into one of the largest social media platforms. And contrary to popular belief, it is not only for teenagers. In fact, one-third of its users are people aged 25 to 34 and more than 20% of its users are people aged 35 to 54.” (00:00:03)
- "TikTok ads have shown significantly higher ROI on sales funnels compared with Meta ads." (00:02:50)
- “Before you do any ads, you should just fine-tune your sales funnel and visual and copy and test it out organically.” (00:03:20)
- “Update your ads from time to time before this creative fatigue happens. This means that for people in your audience, that ad turns into so-called wallpaper and they don't notice it or they don't pay attention to it anymore.” (00:03:53)
- “You need to find a good balance between keeping your ads fresh while not completely changing them and then having to struggle with content creation overwhelm.” (00:04:46)
- “Get straight to the point by using a great hook, which is maybe a catchy phrase that is used to grab the viewer's attention” (00:05:30)
- “The algorithms are so smart and they know exactly who they should show the ad to and who is most likely to take the desired action.” (00:06:27)
Timestamps:
[00:00:59] Increasing Leads and Sales with TikTok Ads
[00:05:58] Master New Strategies and TikTok Ads Targeting
Join the Powerful Marketers Community:https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this podcast episode, Mari-Liis Vaher from Powerful Marketers speaks with voiceover expert Julie Williams about the benefits of using voice-overs in marketing. They discuss the various ways voice-overs can enhance message delivery and engage audiences, including the use of professional voiceover talent.
Julie Williams is a seasoned voiceover expert with a wealth of experience in helping businesses leverage audio in their marketing strategies. Her expertise spans across various applications such as commercials, narrations, eLearning projects, explainer videos, audiobooks, infomercials, phone systems and more. Julie also acts as a coach, helping other voiceover professionals refine their craft and become better at what they do. You can find her online at voiceovermomentum.com where she showcases her work and offers connections with a network of other voiceover professionals.
Quotes:
- “Many people that own businesses like to voice their own stuff because maybe they have a good voice, so they think they can just do as well as a professional. But that's really not necessary because you can do a better job by hiring somebody who can connect with your audience better and it really doesn't cost as much as you might think." (00:02:37)
- "AI isn't quite there yet when it comes to voiceover. I guess that'd be kind of like having AI write an article and you don't proofread it before you put it up.” (00:03:09)
- “Especially if you really don't know anything about the voiceover industry or you have the preconceived notion that you really can't afford it, then I understand why you would do it. But there are lots of skills that AI doesn't have. ” (00:06:43)
- “AI doesn't breathe sometimes. In fact, I never hear AI breathe.” (00:07:05)
- “The thing about voiceover is not just that the voice says the words. You could do that. If you're going to go to AI, just do it yourself. But get a professional to present the words with personality." (00:08:05)
- “If you tell them that they'll have a lot of repeat work, don't use that as a negotiating tactic. Ask them if you give discounts on repeat work.” (00:15:14)
- “Audiobooks are very inexpensive. They don't pay well to the talents at all. And occasionally you can get a talent who's newer if you like how they do it. They just need to get experience.” (00:16:17)
Timestamps:
- [00:03:42] The versatility of voiceovers: From commercials to e-learning.
- [00:06:13] The Pros and Cons of AI Voiceover vs Human Voiceover.
- [00:14:01] Negotiating and Hiring Voiceover Talents for Your Business.
Links:
Connect with Julie Williams:
- Website: https://www.voiceovermomentum.com/
- LinkedIn: https://www.linkedin.com/in/juliewilliamsvo/
AI Samples:
- AI sample 1
- AI sample 2
Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers dive into a topic that is on every marketer's mind: saving on advertising and marketing costs. Gaining exposure is important to any brand out there, but the reality is that marketing can be costly. So, how to achieve effective marketing without breaking the bank? Join our hosts as they share practical ideas and cost-effective strategies to build brand awareness, establish trust, and maximize marketing efforts without draining the budget. Get ready to uncover the secrets to saving on advertising and marketing costs.
Quotes:
- “Without consistent and effective marketing, nobody really knows you exist.” - 00:00:07
- "Marketing is about building a brand and putting it in a better position to grow over time." - 00:01:28
- “Embrace the idea that you don't have to do it all alone and that there's power in doing things together.” - 00:01:54
- “Guest posting is one of the easiest ways to get connected with new audiences really and of course to achieve better exposure and through that build your own credibility.” - 00:04:11
- “You can co-host webinars, visit each other's podcasts as guests, you can also do joints, workshops, campaigns, et cetera. You will have to double the marketing power and will both really increase your visibility.” - 00:04:29
- “Focus on both giving and getting feedback and referrals. Because here the “givers gain” principle applies, which means that if you give testimonials to others then they are likely to return the favour. And this way you can again build your credibility.” - 00:05:46
- “Repurpose and reuse the content as much as possible. Do not reinvent the wheel over and over again. Instead, use what you already have.” - 00:06:18
- “Consider using some marketing automation tools that can really help reduce the load of different administrative tasks.” - 00:06:31
Timestamps:
[00:01:02] Cost-Effective Ways to Build Awareness with Marketing
[00:01:52] The Power of Collaboration in Marketing
[00:03:47] Reducing Marketing Costs
Join the Powerful Marketers Community:https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this episode Mari-Liis and Laura from Powerful Marketers emphasize the importance of having a marketing plan for achieving business goals. They discuss the process of building a marketing plan, including identifying activities, allocating budget, and tracking performance through KPIs. The hosts emphasize that consistency, learning from mistakes, and understanding the foundation of marketing are essential for long-term success. Make sure to tune in and learn how to create a marketing plan that helps you grow your business.
Download the 12-Month Marketing plan.
Quotes:
- “In the words of Eisenhower, plans are nothing, but planning is everything.” - 00:00:03
- "You need to be consistent with your actions and of course, you need to understand what are you doing, why are you doing and when you are doing those things." - 00:01:32
- “Yes, AI is here to change everything in marketing, but more than ever, brands that actually do something significant, brands that matter, are the ones that are going to stand out.” - 00:01:59
- “We should all focus on doing marketing that really matters, not just trying to create more noise, really by feeling the pressure to constantly put yourselves out there and to do great work in whichever area of your life.” - 00:02:50
- “To save money, time and most importantly, your own mental well being, creating this marketing plan is really a must for any marketer and also for any small business owner.” - 00:04:25
- “Often business owners or marketers haven't taken this time to really figure that out and to figure out some very essential parts of their strategy such as what is the problem that your business really helps to solve?” - 00:05:40
- “You always need to think about both internal and external activities in your marketing and also do not forget your existing customers and providing consistent communication to them as well.” - 00:07:45
- “In addition to tracking your marketing costs and activities, you should always keep a close eye on your most important marketing metrics. So our advice is to write down those metrics at least once every month and then track the changes over a longer period of time to see the trends in marketing.” - 00:08:45
Timestamps:
[00:01:00] The importance of having a clear marketing strategy
[00:05:23] The necessary steps to setting up a marketing plan
[00:08:43] The significance of metrics and KPIs in tracking performance
[00:09:29] 12-Month Marketing Plan
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
On this episode of the Powerful Marketing Tips Podcast, Ruby Sweeney from The Events Hub joins host Mari-Liis to discuss the significance of events in marketing. Ruby emphasizes the importance of being proactive in event planning and strategy and highlights that events as essential for building trust and relationships with customers. She also discusses the value of aligning events with company values and using them as a marketing platform. Overall, events are a valuable tool for businesses of all sizes and sectors who want to connect with customers and grow their brands.
Ruby Sweeney is the founder of The Events Hub. Her key goals are to not only create engaging, memorable experiences for attendees but save clients the entire mental load from start to finish. To Ruby and her team, what they do is way beyond just events - it's about creating opportunities for relationships for businesses, being a trusted partner to take care of and nurturing clients’ business growth. With over 20 years of experience in the industry, Ruby was recently also recognized as one of The Most Influential Women in Events 2022 and emerged as a finalist in the Businesswoman category at the Great British Entrepreneur Awards. We are incredibly excited to partner with Ruby and The Events Hub for Malaga Marketing Week taking place in September 2023. Find out more about Malaga Week.
Quotes:
- “Events was the number one offline marketing activity that brands and businesses trusted in to help grow their business and meet their objectives. Now, I feel that we're getting to those levels once more in 2023 and beyond." (00:03:39)
- "Events are essential to businesses, marketers, entrepreneurs of all levels, all sizes, all sectors, and that they should be taken so seriously and they should be planned for strategically.” (00:03:57)
- “Strategy is that one place where everybody should start with events. And I see time and time again, there's so many organizations, so many individuals can be reactive towards events and we're not proactive enough. So we need to strategize about events in the same way that we look at business objectives, marketing objectives, sales targets, and get really smart about how we leverage events” (00:04:42)
- “You can build tons of trust around your brand because of the event, but you can market yourself via those necessary mediums, formats, platforms, before the event, after the event.” (00:06:00)
- “The number one thing, whether you're building a brand personal or business, or wanting collaborations, or wanting lead generation, it's about relationship building." (00:07:39)
- “Identify the sorts of conferences or events or interactions that you want to get involved with, the experiences you want to create, and how best you can leverage those things.” (00:10:08)
- “It's about looking at the best use of people's time when they're attending an event, but it's also about identifying which events, experiences, conferences, webinars, etc. are going to achieve those targets that you have set for your organization or your company.” (00:10:43)
- “From our side as the organizers, we need to be providing the attendees or partners or sponsors or exhibitors with the data, the intelligence around who is coming, what this event is about, and really focusing and niching down on what our event is looking to achieve so that on the flip side, those attendees, partners, sponsors, exhibitors know exactly what effort, what energy, what resources, what budgets to put against those events and those interactions, because we can't hide behind kind of mediocre events anymore.” (00:11:15)
- “There are lots of different areas of events where AI is starting to have an impact and event tech is starting to kind of embrace those.” (00:14:41)
- “When you look at the ROI of events as well, events are a really, really good value for money.” (00:18:50)
- “The best way you can identify what works for you is to go and test something. And it doesn't have to be a big, huge one. What I do say to a lot of my clients is we start small, we take baby steps, and we give ourselves time because the thing you don't want to do is rush into something and then finally haven't given yourself and your team enough time to plan for it.” (00:20:29)
Timestamps:
- [00:03:34] Importance of events in marketing.
- [00:06:22] Pre-event outreach and relationship building.
- [00:12:55] AI in event management.
- [00:18:50] Event ROI and strategy.
Links:
Connect with Ruby Sweeney:
- Website: https://theeventshub.com
- LinkedIn: https://www.linkedin.com/in/rubysweeney/
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Join Mari-Liis and Laura from Powerful Marketers as they dive into the fundamentals of content strategy. In this podcast episode, they discuss targeting the right audience, delivering value, and making smart decisions about platforms and media. Utilize the Content Diamond Strategy (created by the Brand Builders Group), where one monthly piece of long-form content is repurposed into bite-sized posts across different platforms. Gain visibility, engagement, and qualified leads with their essential tips and strategies. Tune in and take your content strategy to the next level!
Quotes:
- “Before you start creating any content strategy, you have to know the answers to the following questions. So number one, who exactly do you help with your product or service? Who is your primary target audience? Number two, what's in it for them? You have to be able to show value to them. What problem can your product or service solve for them? Why should they care? Now think about how you create your content based on that. And number three, be clear on the where. So where will you share that information?” - 00:02:05
- "The biggest secret to battling content creation overwhelm is planning." - 00:04:04
- “It is called the Content Diamond Strategy because it is shaped like a diamond in the picture. So the idea is that for each month, you should have one focus topic. So that sits on top of the diamond. And that on this focus topic, you will create one piece of long form content. For example, a blog post, a podcast episode, a webinar, a video article, whatever it is. But this big piece of content sits on top of the diamond.” - 00:04:25
- “The work will start in terms of repurposing content, meaning now they just have to make a lot of small pieces out of this one bigger content.” - 00:05:18
- “Please remember that people are not paying attention as much as you think they do. So it is okay to really have the same idea cut into different formats, pieces and posts.” - 00:05:32
- “Those smaller pieces can be quotes, pictures, polls, short videos, carousel posts. There are many options. And once you have all of those small pieces of content ready, then you just have to divide them between the different marketing channels that you use.” - 00:06:01
- “The most significant benefit of repurposing content is that it makes content so much easier to scale. In other words, you don't have to think of new content every single day.” - 00:06:28
- “You should always have this one clear call-to-action to your website so that you can get people off social media to the channels that you actually own, meaning your website, your blog post, your newsletter and so on.” - 00:07:05
- “Your number one goal should always be having people on your lists, not growing followers so much for social media.” - 00:07:22
Timestamps:
[00:01:40] Content creation fundamentals
[00:04:26] Content Diamond Strategy
[00:08:00] Repurposing content
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this episode, Mari-Liis interviews Bob Wheatley, a personal brand expert from the Brand Builders Group. The discussion revolves around building a credible personal brand and how it correlates with business success. Bob shares his experience of switching from being a professional baseball player to a personal branding expert. The episode shares insights into the importance of personal branding and how it can foster connections, inspiration, and growth in business.
Bob Wheatley serves as the Inside Sales Director of Brand Builders Group. A well-respected orator, Bob has spoken in rooms of thousands of people, and he’s performed in stadiums of ten-thousands. As a former professional athlete, Bob played in both the Toronto Blue Jays’ and St. Louis Cardinals’ organizations, and he amassed innings pitched in over thirty states and countries. Bob is well-researched in the fields of health, fitness, finance, and sales, and he’s passionate about helping his clients serve others.
Quotes:
- "What we say is if you have diluted focus, you get diluted results." (00:08:35)
- "Pick one brick on that wall and hammer it over and over and over again. It could be your podcast. It could be your keynote speech. Get really, really good at that, become known for that. And then once you break through the wall, you could be like the Rock and start a tequila company, right? (00:08:46)
- “You want to have new clients. You want to have new podcast listeners. You want to be seeing the business grow. This is the foundation. You don't live in a foundation. You live on the foundation. So you have to start there.” (00:11:47)
- “You have to determine on the front end who you are, who you serve, what problem you solve for the world and how you make money. What is your monetization strategy? Cause if you're doing the Oprah model and you're saying I'm doing everything, you're going to be the Jack of all trades, master of none. It does not work for the non-Oprahs of the world.” (00:12:00)
- "74% of Americans are more likely to trust somebody if they have an established personal brand." (00:15:54)
- “It is helpful to have a podcast coach 100%. But if you don't have your brand DNA set up, some awesome microphone is not going to save you or working on Zoom versus Riverside versus some other studio platform is not going to save you.” (00:18:41)
- "58% of Americans are willing to pay more money if somebody has an established personal brand." (00:20:53)
- "Remember that people work with people rather than companies and they are willing to pay you more." (00:24:45)
Timestamps:
[00:06:33] Personal branding and reputation
[00:08:19] Focusing on better results
[00:11:38] Building a strong foundation
[00:15:38] Personal branding importance
[00:19:26] Personal branding and trust
Links:
Connect with Bob Wheatley:
- Website: bobwheatley.com
- LinkedIn: https://www.linkedin.com/in/bob-wheatley/
- Instagram: https://www.instagram.com/bob_wheatley/
- Facebook: https://www.facebook.com/bobwheatleybooks
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
In this episode, Mari-Liis and Laura from Powerful Marketers discuss whether companies with multiple brands should have separate social media accounts or keep everything under one umbrella. The hosts emphasize the importance of considering all aspects of content strategy before making any permanent decision about rebranding. The outcome of creating new channels depends on the target audience and the goals of the brand. The hosts advise listeners to consider several factors before making a decision that has the potential to reduce the current following.
Quotes:
- “The first thing to consider is the target audience. If those brands have different target audiences then of course it makes sense to separate them. But if the target audiences overlap then I don't think it is wise to dilute your efforts and separate them.” - 00:02:41
- “If brands have different focuses, different goals, different values, different target audiences then separate them.“ - 00:03:40
- “If the brands are aligned with their values and target audience and goals and everything that we just discussed then it is not wise to separate them because on the one hand it creates a lot of confusion for your target audience, which channel should they follow, and on the other hand it creates a lot of work for you as a marketer as well. And in addition to competing with all of your competitors, you will now start to compete with your second page on social media as well.” - 00:04:37
- “Starting a new page in social media from scratch today is much more complicated than years ago and it requires a proper advertising budget for sure.” - 00:05:10
- “In marketing, repetition is key so don't be afraid of repeating the same thing over and over again. On the contrary - if you just mention something once and never talk about it again, it will just be forgotten.” - 00:05:52
- “If you have multiple brands within your company then the first step would be to carefully analyze the target audiences, the values, the goals of each brand before you decide to separate their marketing. Because more accounts means more confusion for your customers and also more work for you. But if the brands do serve different target audiences then for the sake of clarity definitely separate them.” - 00:06:59
Timestamps:
[00:02:41] Separating social media accounts according to the target audience
[00:04:37] The disadvantages of separating social media accounts
[00:05:52] Marketing strategy when separating social media accounts
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this episode, Mari-Liis and Laura from Powerful Marketers discuss the common struggle of finding the right marketer for your business needs. They highlight the overwhelming nature of marketing and the need to recognize that one person cannot handle every element. The hosts provide leadership advice on how to choose the right marketer and emphasize the importance of recognizing what you don't know. The discussion also touches on the various roles a marketer can fill and the time-consuming tasks that come with each.
You have to know what is the missing piece in your marketing. Otherwise, you will spend your resources, time, and money, but again you will not experience the expected results. Also, be aware of how different personalities affect the work style. If you’d like to know the type of marketer that you are, then take our quick quiz at powerful-marketers.com/quiz.
Quotes:
- "Business owners believe that one marketer can fill all the roles connected to marketing in general. But this is definitely an unreasonable amount of work to be expected from just one person. So they are looking for someone who would be a great strategist, who can come up with tactical plans, great budgets, do all the content creation for example, do some designs, short videos would be nice of course, maybe website development. Why not, right?" - 00:01:18
- "The first step would be to really clarify and understand what it is that you actually need from that marketing person.” - 00:02:55
- “Don't expect that marketing specialist to also be in the role of a marketing leader. They may have great ideas, of course, but this is not what they are most skilled in. So you may need to hire some other talent for that marketing leadership role who is more analytical and who can help you out there.” - 00:03:29
- "You have to know what is the missing piece in your marketing today. Otherwise, you will spend your resources, time, money, also nerves. But again, you will not experience these expected results." - 00:04:22
- “Build your business house, I would say, with marketing alignment, with a solid foundation, and you will feel so much how it takes off this daily burden. Otherwise, I know that you will keep being busy with being busy without any marketing alignment and business growth.” - 00:04:46
Timestamps:
[00:01:32] A variety of tasks in marketing
[00:03:54] Do you need a marketing assistant, specialist or leader?
[00:04:20] Start with clarity and hurry slowly
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
In this episode, Mari-Liis and Laura from Powerful Marketers discuss the most effective ways to use customer feedback to grow your business. There are many ways to do it but to keep it short and simple; we will share three highly effective tips. These include asking for feedback on social media and Google, showcasing the feedback on your website, and using the NPS score to measure customer satisfaction.
Quotes:
- "By asking for feedback on Google and on social media, you will be more visible, you will build trust on public channels and you can also improve your existing products or services." - 00:01:45
- "And overall, [showcasing the feedback] helps you to get your brand and business out there even more and it really builds your reputation in the marketplace while you sleep.” - 00:02:35
- “And what's great about this [NPS] survey is that it can also be anonymous, meaning they can be honest. And since it is such an easy question and it only takes really one minute to answer that, the likelihood of really receiving a lot of responses is quite high as well.” - 00:03:16
- "The best time to ask for NPS feedback is right after you have worked with them because their emotions are still high." - 00:03:57
- “Listening to your audience will naturally draw more users to your business as we all are drawn to positive people and companies.” - 00:07:03
Timestamps:
[00:01:07] Ask for feedback on social media and Google
[00:01:59] Showcase the feedback on your website to improve SEO
[00:02:54] Use NPS to measure satisfaction
[00:04:12] How to measure the NPS score?
Join the Powerful Marketers Community:https://community.powerful-marketers.com/
Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8
Do you worry that everything will collapse when you take time off? It might be a sign of work addiction. In this episode, Mari-Liis and Laura from Powerful Marketers explore the increasing problem of work addiction in society and how technology has allowed us to be connected 24/7, essentially leading to feelings of disconnection. They provide insight on how to identify work addiction and how to help yourself if you are struggling with it.
Quotes:
- "Are you constantly checking for work updates even during the weekend or on your evenings or on your time off?" - 00:00:13
- “You feel guilty even for not working, being at home, so you have this constant need to control." - 00:02:07
- "Rest regularly, work regularly, don't go crazy, don't work yourself to almost dying as a result because then it can lead to you burning out and you will never want to go back to work again." - 00:03:41
- "The 8-8-8 rule means that 8 hours of your day should be spent sleeping. 8 hours of your day should be spent with your loved ones, you know just relaxing or with your hobbies, and the last 8 hours should be spent on working, no more." - 00:04:19
- "We want you to encourage you to take some time off regularly to break this cycle of work addiction and to enjoy life because time goes by so quickly and if you don't do things that fill your soul with happiness and with joy then sooner or later you will break down and we don't want that for you." - 00:05:02
Timestamps:
[00:01:03] Work addiction.
[00:03:45] The importance of taking time off.
[00:04:14] The 8-8-8 rule for work-life balance.
[00:05:02] Enjoy life.
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone.
In this episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers discuss common marketing mistakes that businesses tend to make. They highlight the importance of the "know-like trust" concept and how it is essential to gain recurring clients. They advise against offering a "one size fits all" solution and suggest personalized approaches to marketing. If you're looking to enhance your marketing strategies, listen to this podcast to avoid common marketing mistakes and learn practical approaches to improve results.
Quotes:
- "No one will buy from you unless they know you, like you and trust you." - 00:01:40
- "It's not about you. It's always about them and how you help them really solve the problems they have." - 00:02:53
- "If you are trying to talk to everybody then you will end up talking to nobody because it doesn't resonate with them." - 00:03:18
- "The biggest mistake is about focusing on too many things and that is why marketing is overwhelming." - 00:03:45
- "You don't need to be everywhere as you get clear with focus." - 00:03:59
- "Focus on one thing at a time, so you won’t overwhelm yourself and you won’t overwhelm your audience." - 00:04:51
Timestamps:
[00:01:40] Know-like trust concept
[00:03:10] Lack of clarity and focus in marketing
[00:03:48] Being overwhelmed with doing too much in marketing
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
“Focus on the fundamentals” is a phrase that is often heard in many different contexts, but is especially relevant when it comes to marketing. In today's world, there is an overwhelming amount of information and marketing channels available to business owners, making it easy to get distracted and focus on the wrong things. However, the key to successful marketing is to identify the basics and remain committed to performing them.
This is something that Tim Fitzpatrick, the guest of this Powerful Marketing Tips podcast episode, understands well. Tim has more than 20 years of entrepreneurial experience with a passion for developing and growing businesses. With his company Rialto Marketing, he has been helping B2B professional service firms accelerate their revenue growth and attract more ideal clients since 2013. He believes that marketing shouldn't be difficult, but you have to remove revenue roadblocks if you want to grow consistently and predictably.
Quotes:
- “If we don't have a clear understanding of the market we're serving and our ideal clients, the people that we really want to work with within that market, everything else that we do down the line is going to suffer as a result.” (6:32)
- “We really need to hone in on who those ideal clients are. And I like to start by asking, I call them the three power questions. So, for a business that has been in business for a while, you have some past clients that you can go back to. Start with the three power questions: 1) Who do we love working with? 2) Who are your most profitable clients? 3) Who do we get great results for?” (7:42)
- “What I think is more important than the demographics are the psychographics of these people. What are they thinking as it relates to what you do? What are the common problems that they have that you can help them solve? What results, outcomes, benefits are they looking for? What roadblocks do they have? Those are all examples of psychographics. The psychographics really help you start to get in their head and enter the conversation that they're having in their head as it relates to what you do.” (10:06)
- “The second fundamental is your marketing message, how you communicate your value and what you do. You can only create a clear, engaging message to attract your ideal clients. Once you understand who those people are, right. It seems simple, but so many of us just skip it. And your message is critically important.” (13:55)
- “The second big mistake people make is they talk too much about themselves. Our clients don't care about us. That's the reality. What they care about is how we can help them solve the problem that they have and get the result they want, right? Get from where they are to where they want to be. That's what they care about.” (14:58)
- "I think having a plan is critical. Otherwise, it's very easy to get distracted, to be like a squirrel chasing a nut and you're just very haphazard.” (19:27)
- “If we don't outline what metrics we're going to track, we have no idea what's working and what's not. And we can't make strong decisions about what course corrections or changes we need to make.” (25:37)
- “Marketing is not a sprint. It's a marathon. It's something that we just do consistently over and over and over again. It's like an investment, right? You just keep investing over and over and over again, and it starts to build upon itself. You can't turn marketing on and off. And inevitably, when we think short term about our business, whether it's marketing or just our business as a whole, I will guarantee you that most of the short term decisions you're making are detrimental to the long term benefit and health of your company.” (33:32)
Timestamps:
[00:04:55] The importance of marketing fundamentals.
[00:08:26] Ideal clients.
[00:13:54] Building a marketing message.
[00:15:59] Interviewing ideal clients.
[00:20:23] 90-day marketing plan.
[00:33:28] Thinking long-term in marketing.
Links:
Connect with Tim Fitzpatrick:
- Website: https://www.rialtomarketing.com/
- The Revenue Roadblock Scorecard: http://revenueroadblockscorecard.com/
- The 90 Day Plan: http://growthmarketingplan.com/ - LinkedIn profile: https://www.linkedin.com/in/timpfitzpatrick
- Twitter: http://www.twitter.com/rialtomarketing
- Facebook: https://www.facebook.com/rialtomarketing/
- Pinterest: https://www.pinterest.com/rialtomarketing/
- LinkedIn Page: https://www.linkedin.com/company/rialto-marketing
- YouTube: https://www.youtube.com/@RialtoMarketing
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Collaborating with people who share your values is essential for any successful relationship, both personal and professional. However, as a client you may occasionally come across such poor customer service that you ask yourself ‘How come they don’t fire these people?’ This is precisely what Mari-Liis Vaher and Laura Kukemelk discuss on this episode of the Powerful Marketing Tips podcast, and they also share three lessons that every business owner can take from this.
Quotes:
- "Have a regular feedback system in place." (1:37)
- "Numbers can tell you a lot especially if you take the time to understand and analyze what is behind those numbers.” (02:11)
- "People work with people not with companies and sharing values is essential in any collaboration in your personal life and also in your professional life.” (3:00)
- "The third reason they don't fire these people and this is lack of leadership and that can be very tricky because this is where people who should really see the importance of great collaboration or undervaluing it and this is a real problem…" (3:22)
- “Anything is possible if you are surrounded with the right people and the right mindset.” (5:07)
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Find out more on Powerful Marketers: https://powerful-marketers.com/
When it comes to running a successful business, the key is to put your audience first. This is something that Frederick Cary, a powerhouse entrepreneur who has founded more than 10 companies and amassed billions in value, knows all too well. As he explains in the Powerful Marketing Tips podcast, the leading cause of failure for new businesses is that they have created something that there is no demand for, that nobody wants.
To avoid this, business owners must focus on understanding what their customers want and need and try to pivot their business accordingly. He believes that if you focus on what your customers want and need and keep an eye on your cash flow, you can be successful.
The key to success is to never give up. It takes hard work and dedication to achieve success, but it is possible. By focusing on the choices for success and staying motivated, you can ensure that you are successful in the long run. So, no matter what the economic conditions are, never give up and keep pushing forward.
Quotes:
- “So whatever you're selling as a business owner, focus on the things that people really need, regardless of the outward economic conditions.” (11:02)
- “If you're talking about a long game, be prepared to have that extra cash available for you when you're having slow months in your business.”
- “The difference between successful people and non-successful people is you embrace that failure because that failure becomes a learning opportunity and you can learn how to do things better in a different way.” (19:36)
- “Culture happens because it starts at the top, but also it starts in the opposite fashion from the bottom. And when we try to build our culture and our own organization, we don't not only talk about what we stand for, but we go to the rank and file employees and ask them what they want to do in their lives, what they want to be. We know a lot of people like that are working at the lower levels of an organization probably don't want to be there forever.” (28:56)
- "So assume that your employees have lives that they want to have. And if you can empower those lives, then you can build that corporate culture that you need.” (30:31)
- “We all want extraordinary results, but we don't want to do the extraordinary things that we need to do to get those results. So if you can wake up in the morning and figure out how am I going to be legendary today, what one extraordinary thing am I going to do today, then you can be on that path to have that extraordinary life you want to have.” (35:54)
Timestamps:
- [00:03:38] Knowledge for Successful Business Ownership.
- [00:04:18] Cash flow over profits.
- [00:09:17] Starting a business in bad economy
- [00:11:53] Opportunities in crisis.
- [00:16:46] Striving for daily improvement.
- [00:20:37] Branding, Positioning, Naming.
- [00:24:15] Start with why.
- [00:27:53] Aligning marketing with business goals.
- [00:34:29] Inspiration from "Here Comes the Sun" by the Beatles.
- [00:35:49] Being legendary.
- [00:39:49] Personal development routine.
Links:
Connect with Frederick Cary:
- Website: http://ideapros.com/
- Facebook: https://www.facebook.com/IdeaPros
- Instagram: https://www.instagram.com/officialfredcary/
- TikTok: https://www.tiktok.com/@mentorandmuse
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
In this episode of the Powerful Marketing Tips podcast, Mari-Liis Vaher and Laura Kukemelk, creators of Powerful Marketers, discuss important considerations when choosing a website developer. They address common issues in working with developers, including unexpected expenses and poor communication, and offer advice on selecting the right partner for a successful collaboration.
They emphasize the importance of finding a developer who is transparent, responsive, and experienced, and stress the need for clear communication and thorough clarification of expectations before beginning any work. The episode is inspired by the struggles of a client who experienced significant setbacks and losses while working with a website developer, and offers practical steps to avoid similar pitfalls.
Quotes:
- "The first and probably the most important thing is to hurry slowly and really do your homework." (02:16)
- "Make sure to ask about their [developers] recent projects and connect with these clients to ask about their collaboration experience. Take time to talk to about two to three people at least. You will quickly see the pros and cons of working with these providers, and trust me people are happy to share their experiences." (3:05)
- "You have to give them [developers] proper input, proper data, ideas, insights and so on because they cannot read your mind." (04:30)
- "Talk about the communication process before signing any contract." (5:20)
Join the Powerful Marketers Community: https://community.powerful-marketers.com/
Find out more on Powerful Marketers: https://powerful-marketers.com/
Email marketing is an important part of any business. Troy Ericson is the owner of Email Paramedic, a top Email List Management company that helps to increase your open rates & sales of your emails. His company has helped clients generate over $50,000,000 since 2019. He was recognized as the #20 Copywriter globally by Peter Tzemis from Traffic & Funnels. Troy understands social media, direct response marketing, salesmanship, and copywriting, which in the world of business and driving revenue is the holy grail.
In this episode Troy shares the importance of a good email marketing strategy and his insights on best practices for email marketing, including making sure to have an offer, sharing valuable content, having a good subject line and copywriting, staying in communication with people, and starting immediately rather than trying to make everything perfect.
By taking action and following the five steps mentioned by Troy in the episode, you will be able to create a successful email marketing campaign that will help to increase sales and create a strong connection with your customers. So take action and start creating successful email marketing campaigns today.
Quotes:
- “Ultimately you just have to view email as another platform, where people are going to hear from you and where you're gonna build that Know-Like-Trust relationship with them.” (10:11)
- “If you're putting out valuable content to people, they're not going to leave. They're not going to get annoyed.” (10:55)
- “Email is just a very special place where it's almost like you're reading a digital book each day.” (19:13)
- “Create something that's more expensive and gives people a good amount of value and I can make way more money, literally just by creating that offer, having a higher ticket price.” (22:00)
Links:
Website: https://www.troyericson.com/
Troy's email list: https://faqemail.com/
Facebook: https://www.facebook.com/troyallenericson
Instagram: https://www.instagram.com/yosoytroy/
LinkedIn: https://www.linkedin.com/in/troyericson/
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
Takeaways
- Use compelling stories in your emails and connect them with your offers.
- A great email should be centered around the following: curiosity, benefits, relatability, credibility, time frame for action, and testimonials.
- The more simple the email design, the better it performs.
What inspires Troy Ericson into Action
My favorite song: is "The Unforgiven" by Metallica
Favorite quote: "Advantages are taken, not handed out."
Building a marketing strategy is often quite overwhelming for a lot of small business owners. Laura Kukemelk is the cofounder of Powerful Marketers, and throughout her career, she’s seen several marketing strategies both succeed and fail. In this episode, she lays down the 5 principles to remember when building a marketing strategy.
Consistency and clarity are critical to building long-term results. Consistency is key in branding, communication, and messaging, and companies need to be consistent across all points of contact with their customers.
It is important to see the world through the eyes of your customers and focus on their needs. Customer feedback is important, and companies should ask for feedback and use their CRM system to gain insights into customer behavior. Involving employees in marketing can help to build a more human connection with customers and provide valuable insights into their behavior.
Companies need to focus on the big picture and plan for the long term, investing in marketing, sales, and customer service. They should avoid overcomplicating things and be realistic about their goals, giving marketing time to snowball and build momentum.
Quotes
-
- “If you are not consistent with your message, then you will not gain any long term results.” (1:09)
- “Instead of focusing on what you want to sell, think about what the customer needs.” (1:51)
- “People don’t work with companies, they work with other people.” (2:31)
- “In the short term many can succeed by injecting a lot of money into the business, but only few succeed in the long run.” (3:10)
- “Sometimes it is better to try and fail and admit that something wasn't the right choice for you, rather than endlessly planning and never really getting into action.” (3:55)
Links:
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
- If you are not consistent with your message, your branding, and your communication, then you will not gain any long-term results.
- Instead of focusing on what YOU want to sell, think about what the customer NEEDS. Ask for customer feedback and experience.
- Involve your employees: people don't work with companies, they work with other people.
Gert is the Founder of SEO Leverage, a team of 30 people that helps businesses grow through SEO. He has been doing SEO for 20+ years, which is almost as long as SEO has been a thing.He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment.
He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online visibility. It highlights Google as a trusted source of information, and how it provides assistance in optimizing websites for SEO.
Gert also emphasizes the importance of user experience when optimizing a website for SEO, including creating relevant content, ensuring consumer privacy, and providing a great user experience. Solving the queries that people are asking is also identified as an effective way to create relevant content, establish credibility, and build trust with customers.
In the episode Gert Mellak recommends leveraging the experience of clients, using tools to identify relevant keywords, and focusing on content, plus links to optimize a website for SEO. Finally, he emphasizes on the importance of optimizing websites for mobile users to provide a good user experience and improve online visibility.
Quotes:
- “In marketing, we want to catch people's attention in the right moment, in the right way” (3:35)
- “Whenever we pull out something that we expect Google to rank, we need to make sure that we are answering something people are looking to solve or to get answered.” (12:47)
- “If you can't create one or two articles because you don't have enough time, it's very limited what you can do with seo” (31:47)
- “Everybody's personal responsibility to make the best life you can imagine out of it.” (34:50)
- “Every day in every way I'm getting better and better” (35:46)
Links:
Gert would be happy to give away 10 quick audits (valued at 100 USD, https://seoleverage.com/quick-audit/) to the first 10 listeners that reach out by e-mail mentioning Powerful Marketing Tips podcast.
Email Gert for your free SEO Audit https://seoleverage.com/contact/
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
- To be ranked higher in search results, ultimately you need to provide a good user experience for a Google search user.
- Every question that people are constantly asking you is a great topic for a blog post.
- The more you have websites that are relevant in your industry and are referring to your website, the higher you are going to rank.
What inspires Gret into Action
Fave song: "It's My Life" by Bon Jovi”
Fave quote: “Every day in every way I'm getting better and better”
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
One of the aspects that tends to be overlooked when it comes to marketing is content creation. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen various forms of marketing, however, content marketing amounts to one of the highest in terms of percentage, standing at a staggering 82%.
There tons of tiny little nuances that play an important role when it comes to the success of content marketing today, however Laura explains 4 of the most important yet overlooked aspects of content marketing
When planning content, it is important to think of the visual language and the meaning of color. Also use powerful words to enhance the message and always see the world through the eyes of the customer, always focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.
Quotes 5 quotes with time stamps:
- “According to HubSpot, 82% of marketers are actively investing in content marketing.” (:24)
- “Visual language can be more compelling than the written word, especially in today's information overload.” (1:13)
- “Certain words subconsciously affect people more than others, such as a person's name, but also words such as you, free. Instantly now and many more, use these words wisely in your copy.” (3:01)
- “Always remember to focus on the benefits that the person will get from a product or service because they really do not want to consume or buy the thing that you're selling, but rather the feeling it'll create in them or the solution it provides.” (3:27)
- “Remember people buy with emotions but justify their purchase decision with facts” (4:11)
Links:
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
- Visuals can either strengthen or mislead your communication.
- Be aware of the meaning of colors and the psychology behind them.
- Use powerful words to enhance the message and always see the world through the eyes of your customer.
Michelle Griffin is an internationally certified brand strategist. She’s an author, speaker, and host of the Personal Brand Impact podcast. She also co-hos
Quotes 5 quotes with time stamps:
"The best sales and marketing strategy is being there for them, not for yourself.”
- “The only person that's worried about how you sound is you. Nobody's going to really judge you.” (10:01-10:20)
Links:
-
Website: https://michellebgriffin.com/
-
MichelleSquared Website: https://michellesquared.com/
-
The LinkedIn Branding Book: https://mybook.to/The_LinkedIn_Branding_Book
-
Michelle's LinkedIn personal branding community: https://michellebgriffin.com/the365creators/
-
LinkedIn: https://www.linkedin.com/in/michellebgriffin/
-
Instagram: https://www.instagram.com/Michelle.B.Griffin
-
Twitter: https://twitter.com/IamMBGriffin
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
- Mindset: You have everything you need inside of you, don't let fear stop you, and just start showing up.
- Build your foundation: get clear on your goals and then create your strategy and action plan around that.
- Fusion: Have your LinkedIn personal profile and company page aligned to double your impact.
What inspires Michelle to Action
My fave song: is "I'm Coming Out" by Diana Ross
Fave quote: "Put yourself out there to make your unique mark on the world. We all have a vision, value, and voice that needs to be out there. Someone is out there listening and waiting for you."
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen trends come and go. Email however, has not faltered.
Most business owners focus on social media marketing, however Laura explains there is a major problem with this marketing strategy. You don’t own the digital real estate. The social media company can change the algorithm at any time. This crushes your ability to communicate with your customers.
The data is clear, people still use and read emails at a high rate. Now there are privacy regulations in place, so it’s important that you work with an expert to grow a valid, compliant list. Let’s face it, no one likes to get emails from a stranger, when they never signed up for the emails.
Quotes
- “It doesn't matter if you have 20,000 followers, they will not all see your posts. In fact, you are lucky if 10% of your followers see your updates.” (:52)
- “If you have collected these emails, honestly, and in accordance with all the privacy regulations and G D P R and so on, then you are the owner of these contacts.” (1:40)
- “We have seen from our clients is that on average, the open rate can be up to 25 or even 45%, which is still a lot, lot higher than let's say, five to 10% of reach that you may or may even not get on.” (2:23)
- According to Hubspot “ there are 4 billion email users around the world. 99% of email users check their inbox every single day with some checking 20 times a day.” (3)
- “58% of consumers check their email first thing in the morning. 81% of B2B marketers say their most used form of content marketing is email newsletters. In 2C markets, it is said that 50% of people buy from marketing emails at least once per month. Their most effective strategies for email marketing campaigns are subscriber segmentation, message personalization, and email automation campaign.” (3:22)
Links:
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
- If you build your following on social media, you have to accept the possibility that someone else controls when and who can see your content. With email, you have the control.
- 99% of email users check their inbox every day, with some checking 20 times a day.
- Social media and email marketing should work together to cover different phases in the customer journey.
Selene Snippe is an international contract lawyer based in Amsterdam, Netherlands. She helps entrepreneurs, brands, creators, and podcasters be legally compliant, protected, and paid with contracts. Her years of legal experience and intimate knowledge of online business are the foundation of her services.
Anytime there is an exchange of value and money contracts should be a consideration. Typically, custom contracts are very expensive, complicated, and cumbersome. Thankfully, many businesses require very similar contracts. Selene recognized this problem for business owners.
Selene’s developed a library of the most important contracts every online business should have. Let’s face it, we don’t want legal problems. Contracts protect us!
In this episode, Selene shares some important questions podcasts hosts and guests should ask; Should you have a guest agreement? What’s copyrighted? What deliverables should be listed?
We hope you enjoy this episode! We wish you no legal problems in the future!
Quotes
- “A guest agreement is an agreement that people use when they are a guest on someone else's platform. You really need the explicit consent of that person.” (5:09)
- “Yes, emails are also legitimate in court for sure. But there are a lot of things that might not be covered by an email or in the recording. You want to make sure that you have full consent and you completely understand what you are agreeing to.” (8:50)
- “If you license your copyrights, then you can agree on the places where the recording can be used. You probably want them to use it for either the publication of the recording or for promotional purposes. You could agree in the contract in which cases they can use it, but also when you can ask that person to take it down.” (13:03)
- “In the contract you always want to have a provision that releases the host from any damages and liability for using their name or likeness or image in the recording. Even if you don't get paid, definitely make sure to have that specified in the contract.” (22:49)
- “Contracts should be done less awkward way. Another way to do that is by creating terms. So you turn that contract into terms and conditions that they can agree to.” (27:39)
Links:
Website: https://selenethelawyer.com/
Selene The Lawyer's contract shop: https://selenethelawyer.com/contract-shop
LinkedIn: https://www.linkedin.com/in/selene-snippe-773a3b128/
TikTok: https://www.tiktok.com/@selenethelawyer
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
1.A guest agreement is necessary if you are a guest on someone else's platform (e.g. podcast, mastermind, YouTube video, recorded meeting etc.)
- You can either license (give permission for the use of content for specific purposes) or assign your copyrights (give away the full rights) as a guest.
- The guest agreement should include the purposes and the logistics of the content (e.g. format, length etc.), as well as information on obligations, promotions, payments and release of liability.
What inspires Selene into Action
Fave song: "My Way" by Frank Sinatra
Fave quote: "If you take care of the work, the work will take care of you" by Ryan Serhant
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
Mari-Liis Vaher is a marketing professional and the host of the Powerful Marketing Tips Podcast. She specializes in helping businesses overcome marketing challenges and achieve success.
Today, Mari-Liis is explaining the 5 challenges marketers face in 2023. Understanding the market and overcoming objections early in the sales process is important.
International cultures are shifting regularly. Mari-Liis explains the importance of sustainability and vision to build powerful brand stories.
Technology is making huge advances! Artificial intelligence, digital wallets, metaverses, blockchain, crypto currencies, NFTs are all becoming relevant in the marketplace. How does technology impact the customer journey? How can we find opportunities to better serve clients?
We hope you love this fresh episode and find some ways to innovate your business and your marketing this year. We’re excited to watch what you do!
Quotes
- "There is a considerable trust crisis in marketing from different stakeholders” (:54)
- “Marketing and communication (need to be) taking responsibility for the future.We are all playing our part in climate change and we are especially younger generations, very well aware that we cannot live without the mitigation and solving the sustainable development challenges.” (2:20-2:42)
- “Exponential digital transformation is the most significant paradigm shift in recent microeconomic history.” (3:24)
- “Customers likely interact with your brand online and offline. Consider linking online and offline customer behavior data.” (4:51)
- “You need different skilled people. To build strong marketing, you need a talent who has the right mindset, who understands the fundamentals of marketing, and its alignment with business growth realizes the professional skill skills required to execute strategy and has excellent communication and leadership skills.” (6:10-6:46)
Links:
Join Mastermind: www.powerful-marketers.com/mastermind
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
- Trust crisis in marketing
- Sustainability needs to be part of all processes
- Failing digital solutions
- Gaps in understanding the entire client journey
- Unrealistic expectations for marketers
Paul Kirch is the founder of Boss Academy, an entrepreneurial accelerator success program designed to give small business leaders and entrepreneurs real business ownership success strategies. He also hosts the Boss Academy Radio podcast and is a contributor to the business learning application called Advisor.
Paul Kirch was a single father with two children and multiple businesses to manage. He recognized that his time was too valuable and not being optimized. After breaking the unproductive patterns he had become used to, he set goals and worked hard to achieve them.
Paul founded Boss Academy, an entrepreneurial accelerator success program, to help small business leaders and entrepreneurs. Through this amazing community, Paul was able to share resources and opportunities to members, helping them accelerate their business and personal growth.
Paul encourages setting goals and creating blocks of time throughout the week dedicated to tasks within a business. He also emphasizes the importance of having a strong support system and mentors to help stay accountable and lifts each other up.
Quotes
- “Discipline is hard for a lot of people to master, but if you start to implement the strategies it’s transformative” (6:41)
- “There’s a lot of science around creating a habit… at the 21 day mark (repetitive actions) it becomes more habitual” (8:32)
- “I don't spend an hour a day planning. because once you set your plan for the week, I review it in the morning and then I'll, at the end of the day, look back at what I got done and look what I have to do tomorrow and when I'll spend maybe 30 minutes total.” (10:19)
- “If you're an entrepreneur, a small business owner in some way, depending on your nature, you're trying to serve in some capacity.” (17:28)
- “he's handling all the sales. He's still the ceo and he's doing a lot of the creativity. It's a lot to manage, and that's where burnout happens. That's where stress happens. That's the thing we need to avoid as entrepreneurs is getting to that point.” (27:33)
Links:
Website: https://bossacademy.com
Personal Website: https://www.paulkirch.com/
LinkedIn: https://www.linkedin.com/in/paulkirch/
Instagram: https://www.instagram.com/bossacademyofficial/
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
- Instead of to-do lists, schedule time for activities and set goals that are attainable.
- Build a network of support around you to remain accountable and overcome obstacles together.
- You can't think your way to success, you need to take action.
What inspires Paul into action
Fave song: "Comfortably Numb" by Pink Floyd
Fave quote: "It's not show friends, it's show business."
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention.
Laura Kukemelk is a huge fan of numbers and encourages us to make decisions based on facts. Numbers help us to predict where marketing dollars are best spent. There are 8 billion people on earth. If you want to reach the right ones, you need to know where your customers are!
In this episode, Laura breaks down the what digital platforms are most popular and where people are spending the most time. Part of your marketing strategy needs to include where to focus your effort. This data driven approach to running your marketing traffic will help you hit sales goals through 2023.
Links:
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Takeaways
- Marketing has undergone tremendous change over the past few years and decades, and this won't slow down in 2023.
- The concept of Know-Like-Trust (KLT) is becoming more critical than ever.
- We have to become more responsible, and we must include sustainability in every aspect of marketing.
Quotes
- “it is a good idea to do some sort of audit at least once a year.. Use different insights and test.” -1:30
- “there has been a great increase in people owning smartwatches, smart home devices and virtual reality devices.” 2:26
- “time spent on reading the news increased, and this also includes both physical and digital news, and also time spent on podcasts has gone up.” 3:25
- “When we look at the most time spent per visit on YouTube, it is over 34 minutes according to Sam Rush.” 4:38
- “Number one, Facebook with 2.9 billion users. Number two, YouTube with 2.5 billion users. Number three, WhatsApp with 2 billion users. Moving on, we have Instagram with 1.3 billion users. Then we have WeChat with 1.3 billion users and number. TikTok with 1 billion users” 6:31
Lindsay McMahon is the co-host of the All Ears English podcast, a show with over 200 million downloads. The show focuses on solving a big problem. Understanding and speaking language. Lindsay is an education entrepreneur in the field of ESL (English as a Second Language), and leveraged her experience to provide massive value to listeners. She started the podcast in 2013, just over 9 years ago. She recognized the internet, and podcasting, presented a great way to scale her communication and build know, like, and trust with the audience. Lindsay focuses on building “connection, not perfection.” In fact, this message fits her audience so well, she uses it as a catchphrase for her show. Through her podcast, she provides valuable insights and ideas, and encourages her listeners to take quizzes to generate leads. She talks about how to monetize a podcast by selling courses, products, and transcripts, as well as using ads and donations. Finally, she recommends asking for ratings and reviews in order to indirectly increase downloads and get listeners.
Quotes
“We have a motto and we call it connection, not perfection. Native speakers of English resonate with that because we all want to connect as human beings. It's very important to understand why you're podcasting and it has to be in your heart.” (03:44)
“Every day I'm thinking how to grow my podcast. How do we break into an audience that doesn't know us yet. Eventually you're going to need to move more into the mainstream market.” (10:59)
“Quizzes really work very well naturally for an English language adult learning community. Even a business podcast could create a quiz. It's basically a lead generator. But it's a real challenge for podcasters to get listeners to a browser.” (14:13)
“One of the biggest challenges is to get people to give you ratings and reviews. Ratings and reviews don't directly factor into your rankings or your downloads. But they do indirectly, though. To get those listeners so they can review you.” (17:35)
“There are almost 8 billion of us in the world, so I think there's plenty of room for everybody. If you know you're making great content, you have a relationship with your audience. Don't worry about them stealing your audience, just make friends.” (31:23)
“Q: Please share five steps on getting your podcast strategy right. A: Number one would be putting together your meaning, the purpose. Be consistent with your content so it's not just dropping the episode on the days you say you will. Make friends in your industry.” (40:50)
Links:
Website: https://www.allearsenglish.comInstagram: https://www.instagram.com/all_ears_english/YouTube: https://www.youtube.com/c/AllEarsEnglishPodcast Twitter: https://twitter.com/allearsenglishFacebook: https://www.facebook.com/allearsenglishLindsay's LinkedIn: https://www.linkedin.com/in/lindsaymcmahon/
Takeaways
- Turn the purpose of your podcast into a clear phrase that you can trademark.2. To grow your show, treat your podcast as a business and build systems that enable you to be consistent. Make sure you have a team to support you!3. Build relationships within your industry and collaborate with other podcasters.
What inspires ____ into ActionFave song: "Bad Romance" by Lady GaGa (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)Fave quote: "I believe that the very purpose of life is to be happy." - Dalai Lama
The 2021 Brand Trust Index revealed data showing a common thread; people are purchasing from brands they recognize. It turns out nostalgia is a thing.
As a business, you need to capture that recognition through marketing by building “know, like, and trust”.
Today, host Mari-Liis Vaher explains how to audit your client portfolio, open communication and start building lifelong relationships with your current and future customers.
Takeaways
- Customers are gravitate towards 'familiar' faces and brands as they offer a certain sense of security in today's uncertain world.
- "Know-like-trust" concept is all about building and maintaining relationships.
- Keep people interested: consistent and valuable communication essential.
Connect
Mastermind Call: https://powerful-marketers.com/mastermind/
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Timecodes
:16 know, like, and trust
:56 2021 Brand Trust Index
1:56 How to update your portfolio
4:40 What questions are consumers asking?
6:05 Build community
Quote
"The best sales and marketing strategy is being there for them, not for yourself.”
Summary
Michelle J Raymond spent 20+ years in sales-focused roles and discovered social selling on LinkedIn around eight years ago. She founded Good Trading Co to share her experience with business owners that recognize modern B2B sales happen online!
Michelle believes that building a successful company page requires setting clear business goals, involving the CEO, having the right resources, setting up the page correctly, and staying consistent over a long period of time. She also encourages business owners to build a community around their company page by inviting suppliers, customers, employees, regulatory bodies, and government bodies to join the page to become an industry leader.
Today, Michelle shares her five-step process for building a successful LinkedIn company page.
Takeaways:
- LinkedIn has a lot of new features to help businesses grow their pages faster, such as LinkedIn Newsletter and LinkedIn Live.
- Use LinkedIn to position yourself as an industry leader and build a community around that.
- 3-2-1 strategy for LinkedIn content creation: 3 posts about thought leadership, 2 posts about you, your business or your team, and 1 post about your product or service.
Timecodes:
:00 - Intro
2:08 - Greetings & new LinkedIn features
5:00 - LinkedIn newsletters
8:01 - LinkedIn live
10:14 - LinkedIn audio rooms
13:04 - Consistency with repurposing content
20:34 - Speaking to the 5% that are ready to buy
23:06 - The 3 2 1 Strategy
30:45 New book LinkedIn branding book
Quote:
"The best sales and marketing strategy is being there for them, not for yourself.”
Links:
Connect with Michelle J Raymond:
-
Website: https://goodtradingco.com.au/
-
LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
-
Company's LinkedIn: https://www.linkedin.com/company/good-trading-co-training/
-
YouTube: https://www.youtube.com/c/GoodTradingCo
Here are Michelle’s books:
-
The LinkedIn Branding Book:https://mybook.to/The_LinkedIn_Branding_Book
-
“Business Gold: Build Awareness Authority and Advantage with LinkedIn Company Pages” https://getbook.at/BusinessGold
Find out more about Powerful Marketers: https://powerful-marketers.com/
What inspires Michelle into action:
Fave song: "Wake Me Up" by Avicii (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
Fave quote: "If you hang out with garbage, you'll smell like it." - Michelle's mom
Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer / client. Laura Kukemelk is an experienced podcast host, and leverages the show to build strong networking relationships.
It’s very easy to get lost with all the steps to producing a podcast, but if you can clarify your theme and audience, the show can prove a powerful asset.
Today,Laura explains the considerations and steps to creating a successful show that serves your needs. This quick overview will give you the framework needed to consider if podcasting is right for you, and how to get started.
Takeaways
- Be clear about the focus of your podcast and make sure that your name, artwork, intro-outro and other technical aspects are a reflection of this.
- Consistency is key: create a publishing schedule and pre-record at least 5-10 episodes before you go live.
- Promote your show consistently, ask for ratings and reviews to get better rankings
Connect
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Timecodes
0:31 - first considerations
0:52 - Choosing your show’s name
1:26 - Create show art and intro/outro
1:58 - set up your equipment
2:20 - recording with Zoom
2:41 - be consistent
3:30 - choose a podcast host
3:53 - in-house or hire help?
4:17 - repurpose thoughtfully
Quote
“You should have an image that stands out in a sea of podcast thumbnails”
Terry Bean is a TedX speaker, and the founder of Trybean, a coaching, consulting, and speaking agency designed to maximize human potential that focuses on maximizing human potential, not just sales.
This episode is about Awareness Quotient (AQ), and how Terry Bean learned about it. Terry emphasizes the importance of being aware of oneself, as well as being aware of what others know about you. He suggests prioritizing tasks and focusing on the five to six most important ones. He also suggests being aware of one's circadian rhythm and energy levels, and suggests activities such as meditation, yoga, and exercise that can help with increasing awareness. Lastly, he suggests being mindful of what and when you eat, as it can have a large impact on your energy levels.
Takeaways
- AQ (Awareness Quotient) helps us get a much better feel of who we are (internal awareness) while making sure others know what a good opportunity is for us (external awareness).
- Take care of the 5 pillars of your health: spiritual, mental, physical, relationship, and financial health.
- More important than what you know and who you know is how you are known. Establish reputation and remain consistent with your message.
Connect
Website: https://trybean.com
Terry on FB: https://facebook.com/trybean
Terry on LI: https://linkedin.com/in/terrybean
Build your marketing plan: www.powerful-marketers.com
Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Laura Kukemelk: https://www.linkedin.com/in/laura-kukemelk/
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
Quote
"I laugh at the idea of time management, because you have 24 hours in your day wherever you are.”
Timecodes
:42 - Intro
2:58 - networking with Frank Agan
4:37 - The difference between AQ and IQ
7:57 - Time management
12:53 - Task management
14:14 - The importance of diet
23:56 - External awareness is how you are perceived
28:50 - Everyone is an influencer
33:18 - Connect with Terry
35:41 - Terry’s inspiration
Your sales and marketing strategy should be getting you more clients. In this episode, Mari-Liis covers how to align marketing and sales for conversion. We know that marketing is about getting people to know, like and trust your brand. Sales happen when these 3 boxes are checked.
There are many places to allocate your marketing budget to gain "know, like, and trust". There are digital or offline marketing, point of sale activities, code calling, of course, networking, social media, word of mouth, etc. There are so many options! But here's the thing, none of these work alone. You need to have a multi-platform strategy. Let's talk about it!
Action Tips
- Ultimately, you have two options: either push sales short-term or focus on the value to be delivered long-term.
- To build trust and establish your authority as an expert, you need to give value to your audience without expecting anything in return.
- Your role is to serve and guide your audience to make the best decision for them, and sometimes this may not be you.
Connect
Build your marketing plan: www.powerful-marketers.com
Connect with Mari-Liis Vaher: https://www.linkedin.com/in/vahermariliis/
Timecodes
3:03 - Build trust and establish your authority as an expert
4:02 - Your role is to serve and help your customers
5:18 - Put yourself out there and give value without expecting anything in return
6:52 - Be there for your audience
"The best sales and marketing strategy is being there for them, not for yourself.”
Kathryn Read is an international sales and marketing consultant with over 25 years experience developing niche products in emerging markets. She helps companies breakthrough international barriers in Europe and Asia, creating successful entrepreneurs and a thriving global marketplace. With her consulting and mentoring, Kathryn firmly believes that business is done between people and therefore places her focus on building strong relationships that form a solid foundation.
When you look at your foreign markets as an entrepreneur, you need to ask yourself, are these the same consumers that I would have at home? Do they value the same things as my existing consumer base? How do I need to communicate the right message?
It’s really important not to assume that things in your home market would work abroad. You need to do your market research.
Action Tips
- Don't assume that the things that work in your home market are going to work in the market that you are looking to go into abroad.
- Do plenty of research, prepare a strategy and be very clear about your USP - what makes your brand special?
- Localize your content (not just translate!), so that it comes off genuinely to the local audience.
Connect with Kathryn Read
-Website: https://kathrynread.com
-
LinkedIn: https://www.linkedin.com/in/kathrynread/
-
Youtube: https://www.youtube.com/channel/UCq9mPtlxp-P301Ef-5ZHWaQ
-
Instagram: https://www.instagram.com/international_expansion_kr/
-
Pinterest: https://www.pinterest.com/InternationalExpansion/
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
Find out more about Powerful Marketers: https://powerful-marketers.com/
What inspires Kathryn:
- Fave song: "Flying Home" by Benny Goodman
- Fave quote: "When we're trying to solve difficult issues it's sometimes necessary to talk to adversaries as well as friends. Historians have a word for this: diplomacy." — Madeleine Albright
Timecodes
0:00 Introduction
2:26 Introducing Kathryn Read
3:04 Kathryn’s first experience living abroad
5:53 Kathryn’s first experience selling to international markets
8:17 Working in different countries
13:47 Tips for small companies
16:34 The culture is important
18:08 Content factor
31:07 How to sell services to other countries
32:29 The importance of connections
35:53 Building meaningful relationships
38:33 Connect with Kathryn Read
40:32 Do your research
43:56 What inspires Kathryn
Quotes
“Mistakes are the best way to learn.” - [09:55]
“For a small company, you need to start out with having the commitment of the management board or the owners to really go into export because exporting can be a really good way for small companies to grow their business and their profitability.” - [13:47]
“Look at the culture of the country that you are looking to expand into because it's not just what are their preferences for the kinds of products and services.” - [16:34]
“It’s very important for you to build the relationships, because if you're selling services, somehow the relationship stands even more in the foreground of any kind of contract than it does if you're selling a product.” - [33:22]
“I think every business owner should be comfortable with being uncomfortable.” - [41:41]
Social media content is an effective tool to grow your business online. Your social media presence helps you stay top-of-mind and should bring in leads.
Constantly producing content can be draining, but this issue can easily be resolved.
Give your customers a backstage pass! Showcase things that happened in your business. You can also repurpose old content to make it fresh and newly relevant. One example is to turn long-form content into shorter content such as carousels, quotes with graphics, memes, and video clips. Creating content doesn’t have to stress you out. You just need a little organization.
Action Tips
- Build your social media content around one focus topic of the month.
- Showcase things that have happened in your business, e.g. events, presentations, webinars.
- Turn long-form content into different types of short-term content (videos, visuals, carousels, quotes etc.)
Timecodes
0:00 - Introduction
3:10 - Build your social media content around one focus topic
3:38 - Showcase things that have happened in your business
4:10 - Reshare posts
4:29 - Share the same content in different channels
4:51 - Reshare user-generated content
5:03 - Update your old content
5:18 - Turn presentations into carousels or slide decks
5:39 - Take pieces from your newsletter and turn them into social media posts
Quotes
“We know that marketing involves so much more than social media. In fact, it is just a tiny part of it, yet it is often one of the most visible parts, and there's a lot of pressure to be constantly seen and constantly heard.” [00:24 - 00:54]
“Be consistent but not crazy with social media. You don't have to post every single day. It's better to put out good quality content that gets high engagement.” [01:43 - 02:09]
“You shouldn't get paralyzed by trying to achieve perfection.” [02:09 - 02:24]
“Content creation does not have to be time-consuming or difficult. It just needs to be well planned and organized.” [06:41 - 06:54]
Find out more about Powerful Marketers: www.powerful-marketers.com
Connect with Laura Kukemelk on LinkedIn: https://linkedin.com/in/laura-kukemelk
Books help your business and brand stand out. Today, the Powerful Marketing Tips Podcast welcomes publishing coach and bestselling author Mike Capuzzi.
Mike Capuzzi shares his insights on the continual importance of books. Despite digital media domination, books still retain significance. Entrepreneurs can complement their businesses and brand by publishing their own books. You just need an idea and discipline. Surprisingly, shorter books often provide more value for readers.
Mike gives his advice on the process of writing books. Aiming for perfection leads to roadblocks. He touches on how entrepreneurs can find courage in conveying ideas and finding their writing voice. He introduces the term, “shooks”, which pertains to short books with 100 pages.
Action Tips
- Don’t write a book that's unfocused, longer than it needs to be, without a clear purpose, or without a pathway for readers to connect with you.
- Strive for personality, not perfection when writing a book.
- A book that's around 100 pages increases the likelihood of the reader finishing the book and taking the next steps.
Connect with Mike Capuzzi
-
https://mikecapuzzi.com/magic/
-
https://bitesizedbooks.com
-
https://www.facebook.com/michaelmcapuzzi
-
http://www.linkedin.com/in/mikecapuzzihelps
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
Find out more about Powerful Marketers: https://powerful-marketers.com/
What inspires Mike:
- Quote: "We Can Be Heroes” by David Bowie
- Song: "It's not enough to be the best at what you do; you must be perceived as the only one who does what you do." ― Jerry Garcia
Timecodes
0:00 Introduction
2:33 Mike’s background in marketing
6:09 Books are unique media
7:41 What are the pros and cons of writing a book?
13:02 Perfection is a roadblock
15:02 Process of writing a book
16:08 The difference between short and long books
21:28 The structure of a book’s content
25:00 What is ghostwriting?
30:42 Where do I write a book?
36:10 Mike’s favorite song and quote
38:24 Reach out to Mike
Quotes
“Books are different because they're not perceived like traditional marketing media.” [6:09 - 6:28]
“Book authors are still seen as more credible, more experienced, with higher levels of authority. There's a lot of good reasons to consider publishing a book if you're a business owner or a corporate leader.” [6:28 - 6:33]
“I say strive for personality, not perfection. What I mean by that is don't obsess on mistakes.” [13:13 - 13:15]
“I would rather see authors write in such a way that they're not focused on perfection, but they're focused on bringing out their personality.” [13:31 - 13:35]
“I would rather see you publish three 100 page books than one 300 page book. That gives you a lot of opportunities to have a different message.” [19:21 - 19:25]
No one succeeds in the business world alone. Gaining connections does wonder for your business. The more people you reach out to, the better opportunities you have. In the digital age, you can easily connect with people on social media platforms. LinkedIn provides you with a space where you can connect, interact, and learn from experts in your field and industry.
In this episode, Powerful Marketing Tips Podcast host Mari-Liis Vaher shares her entrepreneurial journey and how connections helped build her business. After migrating to a new country with her family, she was able to adjust well by connecting with the locals and getting engaged with their community. The same principles apply for business owners.
Today, LinkedIn has 850 million members and it continues to grow as one of the most popular social media platforms. Its mission is to provide a platform for people to connect so they can have a fulfilling career and promising business opportunities. If you still haven’t been on LinkedIn yet, it’s time to set up your profile, create your community page, find your target audience, and engage in B2B collaborations!
Action Tips
- Continue to reach out to people
- People go to Linked In to invest their time
- LinkedIn has over 850 million members
- LinkedIn is great for SEO
Timecodes
0:00 Introduction
1:10 No one can be successful in business alone.
2:54 The pandemic shut the whole world.
3:50 The features of LinkedIn
5:15 How do I use LinkedIn?
Quotes
“You need a network of contacts and people who know, help and trust you. I started searching for international networks, entrepreneurs and their associations in order to make new connections locally.” (00:54 - 01:24)
“But there are always many more possibilities than we can see just as there are people's opinions, ideas, and everything else.” (01:47 - 02:20)
“LinkedIn is a platform that has helped us really well in building a B2B social network, and I truly recommend every business owner and professional. LinkedIn is the only social media network where people go to invest their time not to spend it.” (03:43 - 04:09)
Links
-
Connect with Powerful Marketers
-
LinkedIn: https://www.linkedin.com/company/powerful-marketers/
- Instagram: https://www.instagram.com/powerfulmarketers/
-
YouTube: https://www.youtube.com/c/powerfulmarketers
-
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/
Find out more about Powerful Marketers: https://powerful-marketers.com/
Do you want to monetize your podcast? Launching your own show has its own challenges, but monetizing it is a different stage in the process to success.
In this episode, Mark Savant shares his insights about the ways that you can monetize your podcast. Finding your audience, identifying their problems, and leveraging your podcast as a platform to share solutions for their problems are ways to get their attention and engagement. It all matters on the value that your show provides. If you’re a business owner with a podcasting agency like Mark, your podcast opens a window of opportunity to acquire clients so you can run their podcasts for them and earn lucrative income.
Mark Savant is the founder and owner of Mark Savant Media, a podcasting agency that helps business owners and entrepreneurs reach six-figure revenue through podcasting. He conducts weekly group workshops where he trains members to produce and maintain quality shows and content. He hosts three podcasts and reaches tens of thousands of people on a weekly basis. The Powerful Marketing Tips Podcast is a proud member of Mark’s mastermind community.
Action Tips
- Identify your audience and their problems.
- Come up with a solution to address their problems.
- Be open to learning.
- Continue to be curious and innovative.
Timecodes
0:00 Introduction
3:13 How did Mark start podcasting?
8:25 Commitment is key in getting better.
10:00 What’s next after launching a podcast?
14:22 How to address overwhelming situations
21:00 The importance of making priorities
25:54 Mark shares his experience with his first podcast.
27:43 Monetizing and ROIs
33:31 The value of ads
40:00 The value of mastermind communities
45:11 Everything needs to be solutions-oriented
47:00 Is it worth putting up paywalls?
50:51 Reach out to Mark Savant
Quotes
“If you have an active podcast, you have to start from level one. Who is my podcast for? What is the problem that they have? What is my solution and what does success look like for them? What does their life look like after they've gone through my solution? What do you do? The more clarity you can get on those four points, the more attractive your show is gonna be to the right person. The more attractive your offers are going to be to that person.” (09:58 - 10:51)
“We wanna try new things, we want to be curious, we want to innovate. And then through those steps, you're gonna start to see breadcrumbs and you're gonna start to figure things out.” (13:30 - 13:50)
“So, that's really, I think, an important facet of your podcast, of your business as a whole is getting that clarity.” (13:50 - 13:58)
“So now I need to find solutions. So developing solutions that speak to that challenge that that person has is really important.” (20:05 - 20:26)
“If you're creating a show without solving a problem, what's the point? It could be education, it could be entertainment, it could be comedy, it could be true crime stories. But understanding the solutions and the problem that your audience has is really key.” (24:03 - 24:27)
What keeps Mark motivated:
Song: “Stairway to Heaven” by Led Zeppelin
Quote: “Just be one percent better than yesterday.” - James Clear
Links
- Connect with Mark Savant: www.marksavantmedia.com
-
Connect with Powerful Marketers
-
LinkedIn: https://www.linkedin.com/company/powerful-marketers/
- Instagram: https://www.instagram.com/powerfulmarketers/
-
YouTube: https://www.youtube.com/c/powerfulmarketers
-
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/
Find out more about Powerful Marketers: https://powerful-marketers.com/
Data is crucial in keeping track of your website’s performance. With the new Google Analytics 4, you can get accurate information about your website’s activity. Google will completely transition from Google Analytics Universal and launch Google Analytics 4 next year. To save your analytics history, you can start using this software and benefit from its new features as early as today.
In this episode of the Powerful Marketing Tips Podcast, co-host Laura Kukemelk gives a brief overview of Google’s new analytics software that can help raise your site’s engagement and keep track of its activity.
Google Analytics 4 offers better cross-device and domain insights. This gives you accurate data on the number of people that visit your website on any computer or smartphone. With its AI and machine-learning features, the analytics tool can predict the user’s behavior. Its new metrics focus on engagement so that you would know exactly how many people are actively connected to your site.
With analytics software, you will be able to know your website’s overall performance so you can get a full grasp of its popularity and its potential.
Action Tips / Features of Google Analytics 4
- It has a better cross-device and cross-domain insights
- It uses AI and machine learning to predict a user’s behavior.
- It has new metrics focused on engagement.
- It uses event-based conversions.
Timecodes
0:00 Introduction
1:24 What are the features of Google Analytics 4?
2:50 How can we set up Google Analytics?
Quotes
“Google Analytics 4 is built to be easier, more flexible, and more user-friendly. It can combine data from both your website and also your app. It provides much more accurate cross device insights, which means people visiting the website from multiple devices.” (01:23 - 01:43)
“If you have a complex website with many nuances and events that need to be tracked, the easiest way is to contact a specialist who can set this all up for you.” (02:39 - 02:58)
“Data is what helps you to make better decisions.” (03:21 - 03:26)
Links
-
Connect with Powerful Marketers
-
LinkedIn: https://www.linkedin.com/company/powerful-marketers/
- Instagram: https://www.instagram.com/powerfulmarketers/
-
YouTube: https://www.youtube.com/c/powerfulmarketers
-
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/
Find out more about Powerful Marketers: https://powerful-marketers.com/
After a 15-year Emmy Award-winning journalism career, Rafer Weigel still values the impact of storytelling. He founded his own media company, Weigel Media Group, which promotes brands of companies through effective and heartfelt storytelling.
Acknowledging the trends in the industry, Rafer considers content creation as an effective marketing tool to boost your brand. In the digital age when everything is connected and accessible, the best way for companies to stand out is to be creative with their content. Specifically, video production works best as a content that can easily attract attention. This has been proven with the popularity of video content online.
In this episode, Rafer shares his insight about the trends of content marketing through video production. Short form videos with heartfelt stories can increase your traction on any internet platform. The best stories are those told from an authentic standpoint. Your content doesn’t have to be perfect or have the intention to impress; it just needs to be able to provide solutions for your target audience.
When coming up with an effective marketing plan, authenticity and purpose are key to achieve the best results.
Action Tips
- Identify the problems you solve for your customers.
- Make sure your process in production is efficient and feasible.
- Identify your purpose.
- Prove your expertise.
Timecodes
0:00 Introduction
4:11 How did Rafer start with his passion for storytelling?
6:20 Why is press relations an incomplete marketing strategy?
9:10 The importance of using video for PR strategy
11:40 Should businesses maximize in-house or hire third-party marketers?
16:18 Identify your target audience
16:50 How should businesses tell their stories?
22:45 Collaboration is a winning combination.
27:30 Styles of video
34:38 Four tips
39:48 Connect with Rafer Weigel
Quotes
“If you don't have a content strategy, you have one shot to make a good impression. So if you serve them something that's not good, then you've wasted that opportunity.” (17:53 - 18:19)
“We want to make sure we understand what are the key messages that we need to convey before we show up with the camera.” (27:56 - 28:17)
“When you're offering your product, make it about the viewer and the problem that they have, and here's the product that I have for you, that's gonna solve it.” (28:59 - 29:18)
Links
Connect with Rafer Weigel
- Website: www.weigelmediagroup.com
- LinkedIn: https://www.linkedin.com/in/rafer-weigel-mediaman/
- Twitter: https://twitter.com/raferweigel
Find out more about Powerful Marketers: https://powerful-marketers.com/
What inspires Wafer:
- Quote: “Tell me a fact and I’ll learn. Tell me the truth and I believe. But tell me a story and it will live in my heart forever.” - Ed Sabol
- Song: “Higher Ground” Red Hot Chili Peppers Version
Achieving business success is possible when you know how to value your customers and maintain communication with your contact base. As they are the ones who have first-hand experience with your products and services, their reviews are important in promoting your business.
In this episode, Powerful Marketers Podcast co-host Mari-Liis Vaher shares tips on how entrepreneurs can make the most of their relationships with customers by treating them right. Maintaining communication, providing quality service and products, and giving them more than what they deserve helps keep this relationship intact.
Your existing customers can make or break your business. If they receive good service, they can tell their family and friends about it. Their feedback is important to help you grow your business as their opinions influence people’s decisions and generate new leads for you and increase your sales. If they have a bad experience with you, they might discourage their connections from availing your products. Either way, your customers can be your marketers.
By treating your customers right, you don’t have to spend much on advertising to promote your business. It’s best to be diligent and accessible in serving and connecting with your customers and contact base at all times to maintain a positive reputation.
Action Tips
- Create a database for your existing customers and contact.
- Ask for feedback and testimonials.
- Make the improvements.
- Be where your audience is.
- Benefit from the associations you are a member of.
Timecodes
0:00 Introduction
01:13 Put yourself in the shoes of your existing customers
02:37 Tips for keeping with your contacts
06:25 Important reminders
Quotes
“If you have done an excellent job and gone above and beyond for your customers, they will also share that experience. And nothing builds trust more than getting a recommendation from a friend or loved one.” (02:14 - 02:48)
“Your existing customers are the best source of information. Ask them how satisfied they are with your service. Is there something that you can improve or add in order to provide even more value for them?” (03:22 - 03:48)
“If you are looking to increase your sales, then I also recommend that you start from your current clients. If you can provide additional value, then upselling to them is easier and more beneficial than trying to constantly find new leads and new clients.” (06:30 - 06:52)
Links
Connect with Powerful Marketers:
- LinkedIn: https://www.linkedin.com/company/powerful-marketers/
- Instagram: https://www.instagram.com/powerfulmarketers/
- YouTube: https://www.youtube.com/c/powerfulmarketers
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/
Find out more about Powerful Marketers: https://powerful-marketers.com/
Men and women communicate differently. Most women have negative thought patterns that affect the way they communicate, using 'women speak' e.g. being afraid of being assertive, not taking credit as much, staying away from saying "I" and instead use "we", posing the statement as a question, using words that make you sound unsure (should, could etc), endless apologizing etc.
In this episode, Marilyn Gordon, president and founder of Mediatude, a coaching business that reinforces and enhances their clients’ communication skills, explains how listening can improve people’s way of communicating with each other. As a coach, entrepreneur and educator, Marilyn believes listening is one of the most fundamental practices for people to connect.
We talk at a rate of 25-200 words per minute, but we think 1000-3000 words per minute. We get distracted by our own thoughts and it's hard to stay in the moment and listen to the other person, that is why it is crucial to learn how to better listen to others.
She describes two forms of listening – empathic and critical. Critical listening is ideal for the workplace as it is the ability to formulate a response. Empathic listening applies more to the personal life as it provides reassurance that the person you are listening to is heard and understood.
With communication being an important aspect to establish and strengthen relationships, basic skills that complete the communication process such as listening can be learned and improved. Not only will this be useful for one’s career, but also for everyday life.
Action Tips
- Develop the crave to listen
- Become someone who wants to be a good listener.
- Stay in the moment when listening to others.
- Don’t fall in love with the sound of your voice. Some people love to talk.
- Don’t begin formulating your response while you’re still listening.
- Don’t let your mind drift.
- Minimize distractions.
- Don’t minimize the speaker.
- Know when to be silent.
- Listening is an art, so you have to practice it.
Timecodes
00:00 Introduction
01:11 Introducing Marilyn Gordon
04:53 Listening advantage
10:06 The differences between the listening styles of men and women
15:12 Examples of critical listening
22:33 Words vs. Images
26:44 Listening Tips
30:28 What is women-speak?
42:41 What is male genderizing?
44:32 How can women help each other out?
53:10 Reach out to Marilyn Gordon
Quotes
“We hear each other, but we don't take the time to listen to each other. This is the basis of the problems, professionally, and personally.” (06:04 – 06:22)
“Empathic listening involves putting yourself in the place of the person. You're listening to seeing an idea from another person's perspective and close as possible to understanding their feelings.” (11:25 – 11:47)
“It's extremely important that other women help women at work.” (44:28 – 44:51)
Links
Connect with Marilyn Gordon:
- Mediatude’s Official Website: https://mediatude.net/
- Twitter: https://twitter.com/Mediatude
- Women’s Speak Twitter: https://twitter.com/WomenSpeakMG
- LinkedIn: https://www.linkedin.com/in/marilyn-l-gordon-6182514/
- Facebook: https://www.facebook.com/mediatude
Connect with Powerful Marketers:
- LinkedIn: https://www.linkedin.com/company/powerful-marketers/
- Instagram: https://www.instagram.com/powerfulmarketers/
- YouTube: https://www.youtube.com/c/powerfulmarketers
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/
Find out more about Powerful Marketers: https://powerful-marketers.com/
Growing your business depends on you, but you need a team to resolve and overcome the challenges along the way. That’s why it’s best to come up with an efficient team to help you fulfill your business goals. It’s like playing a game where teamwork is essential to win and you should take the lead.
Supporting your team requires dedication, commitment, and compassion. In this episode, Powerful Marketers Podcast co-host Laura Kukemelk shares tips on how you can empower your team so they can acquire the same drive and passion to lift your business to success.
Laura also recounts her experience working as an assistant and transitioning towards an entrepreneurial career. Although challenges on both positions vary, a positive attitude and a strong mindset are traits that can help anyone prevail in life, whether it’s in their profession, business, or relationships.
Skills and techniques can be taught, but personality matters most. It’s best to find team members with traits that reflect a good work ethic and an enthusiasm to learn. The key to running a successful business is maintaining effective teamwork by supporting your team.
Action Tips
- Do not assume. Always ask if your team understands their assignment.
- Support their growth. Understand their interests and leverage their skills.
- Be accessible. Have clear guidelines and convenient communication channels.
- Don’t be afraid to ask. You can learn together.
- Plan together.
- Give feedback to let them know how valuable they are for your business.
Timecodes
- 0:00 Introduction
- 1:28 What’s a business owner’s life like?
- 3:35 The pros of finding the right team members
- 4:48 Tips on effective team management
- 7:26 As an employer, you are responsible for your team.
Quotes
“The level of work that they create is a great reflection of your business and your values. But if you have a great team, then nothing beats it.” (03:22 - 03:47)
“You can teach new skills, learn terminology, new techniques, but you can't change someone's personality, their work ethic, their attitude towards life. So make sure you surround yourself with people who have a positive attitude are curious about the value that they grade, not just the paycheck that they receive, who come to work with a sparkle in their eyes, as they understand that the work they do is not only a responsibility, but also an opportunity for growth.” (03:47 - 04:16)
“Don't forget that you are responsible for your team and the results that they create. If you are unhappy, then first start by looking at yourself and your leadership style. Is there a way for you to better support and guide your team? Give your team members the tools and guidelines they need to perform at their best.” (07:22 - 07:45)
Links
-
Connect with Powerful Marketers
-
LinkedIn: https://www.linkedin.com/company/powerful-marketers/
- Instagram: https://www.instagram.com/powerfulmarketers/
- YouTube: https://www.youtube.com/c/powerfulmarketers
-
Facebook: https://www.facebook.com/powerfulmarketers
-
Join our free Powerful Mastermind Club Meetings: https://powerful-marketers.com/mastermind/
Find out more about Powerful Marketers: https://powerful-marketers.com/
Jason Cercone is a personal brand coach who is passionate about helping professionals discover their value, grow their brand, and establish a visible online presence. He is the founder of Cercone Consulting which leverages podcasting for brand-building.
As a podcaster and the content creator himself, Jason offers his insights on the importance of producing quality content for podcast shows and how guest appearances on shows can help increase your popularity. Authenticity is also key in being able to connect to your audience.
With podcasting as an effective tool for sustainable marketing, Jason shares that launching and maintaining a show doesn’t have to be stressful. All you need is commitment. Invest in tools, experiment with your creativity, and empower your team and audience. and find the reason why you want to launch a show in the first place.
Action tips:
- To grow your brand, be authentic.
- Provide value to your audience.
- You need to understand and familiarize how your podcasting platform works.
Resources
Connect with Jason Cercone: https://www.linkedin.com/in/jasoncercone/
Visit his official website: https://jasoncercone.com/
Access his free strategy guide here: https://jasoncercone.com/freeguide/
Timecodes
0:00 Introduction
2:42 How Jason Cercone started out with podcasting
7:00 What are the pros and cons of launching your own podcast?
13:30 People listen to podcasts for various reasons.
15:44 How to monetize your podcast
20:20 Invest in the tools you need to produce quality content.
25:50 When is the ideal time to launch your podcast?
30:50 Reach out to Jason
35:10 Important message and advice
Find out more about Powerful Marketers at www.powerful-marketers.com
The problem that troubles most small business owners and marketers is that they’re really overwhelmed and frustrated about the marketing or the lack of it because it is so easy to lose sight of how all the pieces in marketing fit together. In this quick tips episode, Mari-Liis Vaher walks you through the 5-step process we have created at Powerful Marketers to help you align your strategy with your vision.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis Find out more: https://powerful-marketers.com/podcast/
How often do you keep an eye on what your competitors are doing in their marketing? In today’s quick tips episode, Laura Kukemelk shares 4 main categories that you should regularly track: business results, website, social media, PR & media presence.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk Find out more: https://powerful-marketers.com/podcast/
If you are afraid of going on vacation because you think that your business will collapse, then you probably don’t have proper systems in place that enable you to delegate your tasks. In this quick tips episode, Mari-Liis Vaher shares 7 tips to help you become better at delegating.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis Find out more: https://powerful-marketers.com/podcast/
Brainstorming methods can help you come up with creative ideas regardless of the type of problem that you’re trying to solve. In today’s quick tips episode, Laura Kukemelk shares 7 ideas for brainstorming sessions that you can either do on your own or with a team.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk Find out more: https://powerful-marketers.com/podcast/
Do you struggle with having meaningful conversations and making a good first impression on the phone? Everyone wants to make a good first impression, but often they start conversations in a way that is too focused on them and not focused enough on the person they are speaking with. In today’s episode, Wendy Harris, Queen of Conversation at Making Conversations Count Ltd, talks about her experience in telemarketing and how to have impactful conversations over the phone. Wendy has been in telemarketing since 1988, hosts her own podcast dedicated to making conversations, and is the author of Making Conversations Count: How To Sell Over The Phone.
The most important thing to know about making phone conversations count is that you have to be speaking to the right person, about the right thing, at the right time. You can make hundreds of calls, but if you’re advertising something that person doesn’t want to hear about, it will never turn into a sale. Results will eventually come by just talking to enough people consistently and pre-qualifying what their needs are. When you approach a conversation with the intention of hearing the other person out instead of immediately spilling your sales pitch to them, you will have a more impactful conversation.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about making meaningful conversations over the phone. Learn best practices for making a good first impression, being more relaxed on the phone, and turning phone calls into sales.
Quotes
• “We all strive for a modicum of respect from other people. So you can only earn that if you behave in a certain way.” (6:02-6:12)
• “I would challenge anybody to say that sales training is all about what you say and the process. It's not, it's about who you are, and how you say it. That comes before anything else.” (7:42-7:59)
• “When it comes to wanting to make that [good] impression, the intention has to be not about me. This is all about them. And if that intention is there from the off, the conversation flows a lot easier. It's way more natural. And I think it kind of takes the stress out of it for yourself as well.” (9:09-9:37)
• “The only person that's worried about how you sound is you. Nobody's going to really judge you.” (10:01-10:20)
• “It basically comes down to three things for you to get the form. And that is speaking to the right person for the right reason, at the right time. And then the last part is, the results will come. Because you're talking to the right people about the right thing at the right time.” (18:26-18:50)
• “If you just rang somebody once a day, then in the course of a month, you've had 20 conversations or attempted 20 conversations. And if all you're looking to do really is to see when the best time would be for you to have the real conversation with the meat on the bones that's going into your forward calendar. So by the end of the year, you've got 200 conversations that you're having. So 200 conversations with people, how many then turn into customers, because you're talking to the right people, and you're talking to them at the right time for the right reason? Your forecasting becomes so much simpler. That's just one a day.” (30:52-31:44)
Links
Connect with Wendy Harris:
- Website: https://wagassociates.com
- Facebook: https://www.facebook.com/WagAssoc/
- LinkedIn: https://www.linkedin.com/in/wendyannharris/
- Twitter: https://twitter.com/wagassoc
- Instagram: https://www.instagram.com/makingconversationscount/
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
On average people check their phone up to 100 times per day. Every time you do that you break your focus and productivity and it takes time for you to get back into the “zone” again. In this quick tips episode, Mari-Liis Vaher talks about creating a focus-friendly environment, implementing a focus-friendly device policy, being clear about your focus-friendly people policy and also being open with focus-friendly communication.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis Find out more: https://powerful-marketers.com/podcast/
Are you interested in becoming a recognized authority in your field, but you’re not sure where to start? Everyone starts out as a novice and through experience becomes an expert. However, most do not go on to become recognized authorities. The difference between a general expert and an authority is visibility and specialization. Without choosing a specific niche, you will not be able to move forward and become a recognized authority and will instead, remain an invisible generalist. In today’s episode, Alastair McDermott, digital marketing and business strategist at The Recognized Authority, shares his tips for going from unrecognized generalist to successful specialist.
It can be really scary to take the first steps toward becoming an authority in your field because you first have to commit to not only a field, but a specific niche within that field. When deciding on a niche, consider what you love doing, what you are good at doing, what pays well, and what would benefit the world. And from there, see where your answers intersect. Alastair explains that to build your authority, you will have to turn away opportunities that fall outside of your chosen niche. This will open up your time to research, write, and publish content for your specialty. As you produce more content for your field, you will start to be recognized for your expertise and your network will organically grow.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about becoming a recognized authority in your field. Learn why it is important to choose a niche, how to get started gaining authority, and when it is appropriate to pass over a client or opportunity in favor of ones that are a better fit.
Quotes
• “I love the concept of people building their own authority and becoming known as a recognized authority in their field because I think it's such a great way to do marketing. It's such a pleasant way to do marketing because it's not hard selling. It's just a really nice way because what you're doing typically is you're teaching and you're helping people.” (3:45-3:67)
• “If you want to become an authority, you have to be known for something. And that's the difficult part because when you're niching down, you're actually turning away opportunity. You are making a conscious decision to turn away most opportunities in order to say a bigger yes to a small subset of that.” (08:10-8:30)
• “You've got to get yourself to the place where you can afford to say no, and then you can become more choosy. The opportunity cost of saying yes is too much. So you have to say no so that you keep your free time for when the right fit client comes along.” (10:55-11:12)
• “What are you good at doing? What do you love doing? What pays really well? And what does the world need?” (14:27-14:30)
• “In businesses, we run small tests all the time. And it's not really failing, it's just learning that something doesn't work and trying something else.” (19:48-19:54)
• “Everybody starts out as a novice, and then you go on to become this invisible expert. And then the path ahead of you goes through a mountain range. And that mountain range is specialization.” (20:39-20:51)
Links
Connect with Alastair McDermott:
- Website: https://therecognizedauthority.com/
- LinkedIn: https://www.linkedin.com/in/alastairmcdermott/
- YouTube: https://www.youtube.com/TheRecognizedAuthority
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Do you constantly struggle with trying to get all the items in your to-do list done? In today’s quick tips episode, Laura Kukemelk shares how to use the Eisenhower Matrix in which you evaluate your tasks based on their importance and urgency. As a result, you will end up with four categories of tasks: the things you need to do right away, the things you need to schedule to your calendar, the things you need to delegate and the things you need to delete.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk Find out more: https://powerful-marketers.com/podcast/
Has stress been weighing you down and blocking you from reaching your full potential as an entrepreneur? Stress is a natural part of life that occurs when the demands placed on you appear greater than your available resources. The good news is that there are ways to change how things appear to you and reduce that feeling of stress. In today’s episode, international mindfulness coach Sandeep Nath shares tips he learned from all over the world on how to prevent and reduce stress.
Sandeep studied with Vedic gurus and Tibetan masters and learned that there are a few key essentials to keeping stress away. As we grow and our lives become more stressful, we begin to lose track of things that originally came very easily to us, such as taking full deep breaths, chewing our food completely, getting enough sleep, and pausing to take breaks throughout the day. By slowing down and relearning how to breathe and eat mindfully we can retrain our brains to focus and help stop the overactivity of our thoughts. By getting enough sleep, we can recharge our yin energy and balance it with the yang energy we receive during the day.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to prevent and reduce stress in your daily life to help you achieve more with your career. Learn how to breathe more effectively, eat more mindfully, and allow your body to rest and recover.
Quotes
• “We get stressed when our demands appear to be more than our resources. Now, the word ‘appear’ is very important. And why it is important is because we can do something about how things appear to us.” (6:19-6:34)
• “Developing your inner power is kind of building up an energy base within which shines a light on whatever the demand is. And the demand cost is shadow on the other side. This inner power, this energy is what differentiates those billionaires from us entrepreneurs, because they have the same time. But they have a lot more energy, which helps them focus, which helps them align, which helps them to delegate, which helps them outsource, which helps them do everything that needs to be done with the right kind of sense of priorities without fragmenting their energy.” (8:06-8:48)
• “We’ve got to train our mind with our breathing. And what I recommend that we do is that we get into a habit where we stop doing whatever we're doing for 30 seconds. Just 30 seconds, take a pause. And in those 30 seconds, just focus on the air going in and coming out.” (14:17-14:41)
• “The yin and the yang of ancient wisdom, there is a duality of everything. So the yin is the female side, the cool side, the dark side. The yang is the bright side, the outward side, the hot, warm side. And they always exist together.” (26:40-26:59)
• “You want to see yourself stress-free? Make habits of the B.E.S.T. Practices; Breathe, Eat, Sleep, Take Timeout.” (29:45-29:52)
Links
Connect with Sandeep Nath:
- Website: https://SandeepNath.com
- LinkedIn: https://www.linkedin.com/in/renewalism/
- Twitter: https://twitter.com/sandeepnath/
- Facebook:https://www.facebook.com/qigongforbeginners
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
As a business owner, you must have at least some basic networking skills as people don’t work with companies, but with people. In this quick tips episode, Mari-Liis Vaher shares the GAINSx concept (originally created by Dr. Ivan Misner) which is an acronym for six parts or ideas that you should focus on when meeting someone new: Goals, Achievements, Interests, Networks, Skills, The X-Factor (your Why).
PS! Feel free to practice your networking skills at our monthly complimentary Mastermind meeting: https://powerful-marketers.com/mastermind/
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis Find out more: https://powerful-marketers.com/podcast/
Have you been struggling with effectively communicating your story? One way to help convey your business’ messaging and your brand’s story is through a case study. A case study is similar to a testimonial, but is longer and more detailed. It is written in a compelling, conversational style that is more relatable for the reader and helps them envision themselves as your client. In today’s episode, writer and content marketer Geoff Strauss shares his tips for using case studies as a marketing tool.
It’s one thing to tell people how great your business is, but it’s another to be able to back up your claims with actual evidence. That’s where a case study comes in. A case study is a formal document that gives the full story of your business relationship with a client. When people read the case study, they will see businesses just like theirs benefitting from their relationship with you and they will be able to picture themselves in that same position. You can also use pieces from the case studies on your website, on advertisements like fliers, and on social media to get even more value out of your investment.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about using case studies in marketing. Learn what a case study is, what makes it different from a testimonial, and how to get started with writing your own case study.
Quotes
• “If you're just out there saying how good you are, you're asking people to believe you, but you're not necessarily going to the proof or the evidence or reason to trust you. And that's where a case study comes in. Because it's the words of your actual clients saying what they experienced working with you, and sharing their journey from what they were facing to what they realized, from working with you. And that's a powerful marketing piece, because then people don't have to wonder if they can believe you, they can see what you've actually done for other people just like them, and they can see themselves going through that process.” (3:27-3:59)
• “I found that at the price point that I use, if it turns even one lead into a client, people are making more return than what they're investing on this piece of marketing. So it's a very cost effective piece of marketing.” (7:36-7:50)
• “Read what you've written and think if that is something you would say to somebody in person. If it doesn't sound like what you really say, then you need to rewrite it.” (15:19-15:30)
• “If people can see something and say, Oh, that's just like me…That's going to be really good for your business, because people can see themselves as your client then.” (16:50-17:01)
Links
Connect with Geoff Strauss:
- Website: https://geoffthewriter.com/
- LinkedIn: https://www.linkedin.com/in/geoffstrauss/
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Marketing automation is all about building systems that help you save time in the long run! In today’s quick tips episode, Laura Kukemelk shares some examples of workflows that you could automate, as well as some automation softwares that help you free up time for strategic activities.
To manage your leads and customers, you could opt for softwares such as Keap, ClickFunnels, Hubspot, ActiveCampaign, SharpSpring and many others. To connect different apps, check out Zapier. For effective project management, you could use Trello, Toggl Plan, Monday.com, Slack or other similar tools.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk Find out more: https://powerful-marketers.com/podcast/
Do you use email marketing for your business? If you are not yet using email marketing, you are missing out on an ideal opportunity to grow your customer base. In today’s episode, Kelsey Johnson, product marketing manager at AWeber with ten years of experience, shares her tips for getting started with email marketing.
Email marketing platforms are relatively simple and inexpensive to set up, so even small businesses can take advantage of them. Kelsey Johnson shares that the first and most important step is to begin building your email list. If you are not active on social media, email marketing can be integrated into payment platforms like Paypal and Shopify, so that when someone purchases a product from you, they are automatically prompted to join your email list. Next, she recommends that you set up an automated welcome series, which are emails that go out anytime someone joins the list. Additionally, you should segment your list into groups so that you can send customers more personalized emails based on their interests.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about email marketing and why it is useful for your business. Learn how to get started with an email marketing platform, how to build an email list, and what types of emails you should send.
Quotes
• “One of the greatest things about email marketing is that the return on your investment is very, very high relative to other types of marketing. So if you do think that email marketing isn't for you or your business, I always recommend that people try it first and see if the results are there.” (4:07-4:25)
• “When you build up your email list, when you create this community of people who are willing to receive your emails, you have a direct line to them, and you own that audience. That list of email addresses and names doesn't belong to the software you use to send the emails out, it belongs to you.” (5:23-5:42)
• “Pay attention to your own business and your customers and what they will actually want to hear from you.” (21:33-21:39)
• “Sending personalized content to those different groups can really do things like get people to open your emails more often, keep you out of the promotions tab more often, build up that community, build up that trust, and ultimately make more sales in the long run, because you're giving somebody the specific content they want.” (25:15-25:36)
Links
Connect with Kelsey Johnson:
- Website: https://www.aweber.com/
- LinkedIn: www.linkedin.com/in/kelseylinnea/
- Twitter: www.twitter.com/KelseyColorado
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
How to get along with different types of people? In this quick tips episode, Mari-Liis Vaher shares the 4 main personality types according to DISC that all prefer to communicate in a slightly different way. Tune in to find out about people oriented to dominance, to influence, to processes and to relationships.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis Find out more: https://powerful-marketers.com/podcast/
Have you tapped into the power of digital marketing through social media? The business world has changed a lot in the last few years and B2B strategies are no longer enough to ensure success. In today’s episode, Vladimir Botsvadze, marketing consultant at Botsvadze Marketing Solutions and number one global marketing thought leader, shares his tips for fully transforming your business for the digital age.
Offline marketing strategies should not be the main focus anymore as they are outdated. According to Vladimer, people no longer want to do business with companies. Social media gives business owners an opportunity to connect directly with their target customer base on a more human level. The most successful companies use social media to create a human to human marketing experience. If you are not currently using Twitter for your business, you are missing out on a goldmine of information from top digital thought leaders and the opportunity to grow your business.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how important social media is to the success of your business. Learn how to get started using Twitter to expand your business and connect with top digital thought leaders.
Quotes:
• “It has never been a better time to run a business and to build your dreams. Because I think we need nobody's green light to be successful in 2022. The Internet does not care where you come from, what your education is, or your work experience. I think that if you put in the work, results will come. You will build a million dollar business.” (12:08-12:27)
• “If we learn daily, then we can achieve anything in our technology and business.” (14:41-14:51)
• “If managers and executives are focused on offline marketing strategies, they are wasting their money, and they are not getting anything in return.” (18:27-18:37)
• “My advice for everyone is to follow top technology and digital thought leaders on Twitter. I think every influencer on Twitter has a gold mine of information.” (20:21-20:36)
• “We are in a digital age nowadays. If we don't have a presence across 4, 5, 6 social media channels, we don't exist. We no longer live in a B2B world. It is human to human where people prefer doing business with people, not a company.” (23:59-24:25)
• “Success depends on backbone, not on wishbone.” (33:35-33:37)
Links
Connect with Vladimer Botsvadze:
- Website: https://www.vladimerbotsvadze.com
- LinkedIn: www.linkedin.com/in/vladimerbotsvadze
- Facebook: www.facebook.com/vladimerbotsvadze
- Twitter: www.twitter.com/vladobotsvadze
- Instagram: www.instagram.com/vladimerbotsvadze
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Lead magnet is a free item or service that is given for the purpose of gathering contact details of your leads. Why are they important and what type of lead magnets could you create? In today’s quick tips episode, Laura Kukemelk shares 7 ideas for lead magnets: templates & tools, video courses & webinars, ebooks & whitepapers, product trials, strategy calls, quizzes & tests, giveaways & discounts.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk Find out more: https://powerful-marketers.com/podcast/
Do you consider yourself a shy person? If you struggle with being bold and portraying yourself and your business confidently to potential clients, you are holding yourself back. Learning how to be more confident and take bold actions can transform your career and your business. In today’s episode, Fred Joyal, President of The Fred Joyal Company and author of Superbold: From Under-Confident to Charismatic in 90 Days, shares his PRIDE method for training yourself to be bolder.
According to Fred, the difference between confidence and boldness is action. To be bold, you must expand your comfort zone. His book provides exercises in boldness that gradually expose you to more and more uncomfortable social situations, so that by the end you are no longer uncomfortable. The PRIDE method stands for preparation, relaxing, insight, dosage, and everyday action. When you learn to follow this method, you can take advantage of more opportunities and get out of your own way.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how shyness and insecurity is holding you back. Learn each step of the PRIDE method so that you can retrain your brain and be a bolder, more confident person.
Quotes
• “It changes everything when you approach stuff with confidence and boldness, especially if you're starting a business.” (3:45-3:52)
• “What are the dumb things we're telling ourselves that aren't actually true that are stopping us? Bold people never stopped themselves. Never be the one to stop you. Don't let that voice in your head stop you.” (13:08-13:23)
• “Preparation relaxes you, and then these techniques relax you. And now you have the energy and the creativity to say what you want.” (16:11-16:20)
• “People are not thinking about you anywhere near as much as you think they are. They're thinking about themselves. So stop worrying about other people's judgment.” (17:15-17:26)
• “Bold people have a tiny circle of people whose opinions matter to them, their family, their boss if they have one, their partners, their mentors, that's it. And then everybody else, their opinion doesn't matter. Because that person doesn't really know them. And so they don't let somebody interfere with them.” (17:27-17:51)
• “You will absolutely make mistakes and you have to interpret those mistakes as learning.” (19:50-19:56)
• “Do something every day to get better at being bold. Talk to a stranger every day. Do a boldness exercise every day. Smile at everybody you meet every day. This rewires your brain to say ‘I behave in a confident way’.” (24:27-24:47)
Links
Connect with Fred Joyal:
- Website: https://fredjoyal.com
- Twitter: https://twitter.com/fredjoyal
- Instagram: https://www.instagram.com/fredjoyal
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
Apply to be a guest on the podcast: https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
It is difficult to be in a situation where you are confronted, accused, blamed or you just have a negative interaction with another person. In this quick tips episode, Mari-Liis Vaher shares the LAST technique that helps you to deal with confrontations effectively.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/
Do you need help understanding how to use Google ads to grow your business? Paid ads are a great way to quickly drive traffic to your business. In order to effectively use paid ads, you will need to have access to analytics to see if the traffic is converting into business growth. In today’s episode, Jacob Dazzeo, founder and CEO at Watson Digital, a digital marketing agency, explains how to get started with paid advertising.
According to Jacob, Google is the best place for most businesses to start investing in paid advertisements. When you run a paid ad on Google, your business will show up at the top of the listings whenever anyone searches for a service or product related to your industry. Make sure that your website has Google Analytics set up, so you’ll be able to see how those clicks are translating into sales or new clients. The next step is to include keywords in your paid advertisements that will help direct customers to your website. While Google ads are effective, it takes a little bit of time. Jacob suggests trying each new ad strategy for at least three months to give the platform’s algorithm enough time to get your content to the right people.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to grow your business using paid Google advertisements. Learn how to get started creating an ad campaign, how to determine which keywords to use, and the top three questions to ask when hiring a digital marketing agency or freelancer.
Quotes
• “Generally, almost every website you go on has Google Analytics attached to it. I think Google Analytics can get just about anyone, especially someone you know, who owns a small to midsize business.” (4:11-4:24)
• “One of the keys to running any paid ads strategy on any of the platforms, whether it be Google or Facebook or Pinterest or TikTok or any of the others is to make sure that you have some sort of conversion tracking. And the whole point of that is that you want to know if that traffic is turning into new business.” (4:40-5:00)
• “One of the pitfalls that a lot of people fall into is that Google tries to kind of push you into a very, very automated strategy.” (10:31-10:40)
• “With keywords, the key is to really think about it from your potential customers perspective. If you can put your mind into the place of your ideal client avatar, then you should be able to kind of know what they'd be looking for.” (12:42-13:01)
• “If it's too broad, it's not going to work and you're gonna risk spending a lot of money bringing people to your website for something that you don't offer.” (14:01-14:09)
Links
Connect with Jacob Dazzeo:
- Personal Website: https://jacobdazzeo.com/
- Company Website: https://watsondigital.co/
- LinkedIn: https://www.linkedin.com/in/jacobdazzeo/
- Instagram: https://www.instagram.com/jacobdazzeo/
Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast
Apply to be a guest on the podcast: https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
How to use content creation to grow a fanbase? In today’s quick tips episode, Laura Kukemelk shares the 6 steps on the Content Marketing Value Ladder: building awareness, generating interest, providing comparison, helping with evaluation, assisting purchasing, and focusing on retention.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk Find out more: https://powerful-marketers.com/podcast/
Have you ever been curious about the science behind networking and building professional relationships? The truth is that people are hardwired to help each other. In today’s episode Frank Agin, President of AmSpirit Business Connections and host of Networking RX Podcast, explains how social sciences play into the development of professional relationships.
Networking is vital to a successful business. When people trust and like us, they will want not only to do business with us, but also to refer others our way. Even though people have always been wired to be wary of strangers, if you go into a networking opportunity with the mindset that you are there to help others, you can connect with people and break through that initial wariness. Frank explains that our brains use heuristic processing to create shortcuts for how we interact with the world around us. By initiating small talk with strangers, we signal to their brains that we are safe and can be trusted. When you understand the science behind how our brains view interpersonal relationships, you can make those processes work in your favor.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about the social sciences behind professional relationships. Learn how to navigate networking through initiating small talk, adopting a mindset of helping others, and prioritizing relationship building.
Quotes
• “If you really appreciate people and love them, and go the extra mile for them beyond what it is you sell, they'll want to do business with you. They'll want to refer you to people. And it's a little longer approach. But it really has lasting value.” (7:17-7:33)
• “When we have these small talk conversations with people, it creates signals in the brain to say you can trust this person.” (13:14-13:22)
• “I get out of the car, and I just kind of tell myself, ‘You know what, I am here to help somebody. That's why I'm here.’ That's my cloak of invincibility. Nobody is not going to want me here because I am here to help people.” (17:00-17:15)
• “When we're at networking events, we don't talk about business at all. It's really about developing a relationship.” (19:34-19:40)
• “Every group starts with one.” (29:17-29:19)
• “Find something that you're passionate about. What do you care about? Poverty, hunger, literacy. Find something you're really passionate about and go find somewhere to volunteer.” (38:12-38:23)
Links
Connect with Frank Agin:
- Personal Website: frankagin.com
- AmSpirit Business Connections: https://www.amspirit.com
- LinkedIn: https://www.linkedin.com/in/frankagin
- Twitter: https://twitter.com/frankagin
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
There can be a lot of dissatisfaction, anxiety, unhappiness and exhaustion in the every day life of small business owners. In this quick tips episode, Mari-Liis Vaher gives some valuable tips on ways to work on personal growth and professional development to maintain balance in your life.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/
Do you know how to unlock the potential of your team? Think of your team members as seeds full of potential. In today’s episode, Julian Roberts, executive and leadership coach at Julian Roberts Consulting Ltd, explains how to empower those seeds to grow. You cannot achieve everything on our own, so it is pivotal to maximize the potential of your team.
Julian spent 20 years working in sales before he realized that what he really felt passionate about was empowering others. When leaders are empowered to help their team grow, everyone on the team benefits. Being a good leader starts with having a growth mindset, not only for yourself, but for others. The next step is to create an environment where employees can learn and make mistakes safely. Remember that you as a leader are always being observed and it is important to be a role model with your behavior.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to unlock your team’s potential. Learn the right mindset and tips for helping your team members to grow and flourish.
Quotes
• “I started to reflect on those 20 years of working. And I realized that what got me really excited is when I took an individual who's working for me, and I got alongside them, and I coached them, and I help unlock their potential.” (2:41-2:54)
• “Particularly when entrepreneurs, they do everything themselves. And eventually they become the limiting sort of belief or the block of the growth of that business. Because they tried to be involved in everything and do everything.” (9:07-9:20)
• “You can empower people. And as you empower people, as you enable people to unlock their potential, actually you're unlocking more capacity within your business about how you do things.” (9:35-9:45)
• “It starts with you, the individual, and it's making sure that you have a mindset for growth, not only in yourself, but in others. If your mindset is fixed, if your mindset is not about growing or empowering others, it's just not going to go anywhere, period.” (11:16-11:34)
• “When you feel safe, you then will start to relax, and start to push the boundaries, and start to go for it and be more innovative, unlocking your potential.” (17:20-17:34)
Links
Connect with Julian Roberts:
- Website: www.julianrobertsconsulting.com
- LinkedIn: https://www.linkedin.com/in/julesroberts/
- Twitter: https://twitter.com/julesmroberts
- YouTube: https://www.youtube.com/channel/UCCLKBJ8Q5ZgM8foS9bqlkow
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
Apply to be a guest: • https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
In marketing, there are endless channels and opportunities that you may use for your business. In today’s quick tips episode, Laura Kukemelk talks about the key aspects you should consider when choosing which marketing channels to use for your strategy.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk Find out more: https://powerful-marketers.com/podcast/
Have you ever wondered how to use LinkedIn to attract talent to your business? LinkedIn has become very advanced over the last few years, and there are many tools built in to help you find and attract talent. In today’s episode, Tiina Jarvet Pereira, career strategy consultant and headhunter with 20 years of experience, shares her tips for how to attract talent using LinkedIn.
Tiina’s job working with multinational companies requires her to find and source top talent from all over the world. She uses keyword searches with LinkedIn’s recruiter tool to find the best person for the job. By evaluating candidates’ profiles, including their recommendations, experience, and skills assessments, she can get an in-depth understanding of their core values and motivations. In addition to utilizing keywords, Tiina recommends sending personalized messages to candidates that you are interested in hiring instead of relying on more generic messages that sound automated. She also recommends making the company LinkedIn page more personable and less corporate, because candidates connect more with people and company culture.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to search for and attract the best candidates for your business. Learn how to make your company profile more appealing and how to best evaluate candidates’ personal profiles.
Quotes
• “Companies, multinationals, need international talent and the best way to connect with them is to have the cultural awareness that one size doesn’t fit all.” (2:47-3:02)
• “Through keyword search I can find talent anywhere in the world.” (9:05-9:10)
• “We need to change the way we reach out to candidates in a more personalized way. Nobody wants to be contacted with an automated message sounding like a robot. You really need to read the candidate's profile and connect with them as human beings and show that you have read their profile and show interest. So it feels that this message is really sent only to me and not to 500 other candidates.” (10:31-11:05)
• “I really need to know a candidate's deepest motivations, core values, what is their passion, and what drives them. Only then I can see if it’s a good fit.” (16:05-16:23)
• “They don’t want to see the corporate stuff that they see anyway on the company website. They wanna see how are the people who are working there, the diversity, would they fit in? That’s what people want to see. That’s really how we connect and that kind of content is very helpful.” (23:01-23:29)
Links
Connect with Tiina Jarvet Pereira:
- LinkedIn: https://www.linkedin.com/in/tiinawithtwoeyes/
- Instagram: https://www.instagram.com/tiinapereira/
- YouTube: http://www.youtube.com/channel/UCOF5DdZ3CuM9xhu_Tm-a4zg
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
Apply to be our guest: • https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
TikTok has 1 billion users around the world. Naturally, many business owners are curious whether they should be on this highly popular social media platform. In this quick tips episode, Mari-Liis Vaher uncovers 5 important facts about TikTok that help you understand the platform better!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/
Are you overwhelmed trying to manage multiple projects for your business at the same time? As business owners, it is easy to get caught up trying to do too many projects all at once. The risk with doing that is having certain tasks fall through the cracks due to disorganization or lack of planning. In today’s episode, Kim Shepheard, owner of Shepheard Marketing, shares tips for managing multiple projects at the same time.
The first step for managing multiple projects is planning. In order to successfully manage these projects without getting overwhelmed, you need to plan ahead, organize your tasks, and often delegate tasks to others. Taking a break from your projects to spend time on overall organization can be beneficial in the long run and help your business run more smoothly. Kim’s tips include using project management software such as Trello, using communications software like Slack, and creating detailed calendars with every task assigned to the calendar.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to manage multiple projects at the same time without getting overwhelmed. Learn how to create a plan and utilize project management software to your advantage as well as when to take a step back.
Quotes
• “I believe in planning, rather than being reactive in your business. So if you can plan ahead, for what you want to do at that time of year, during that month—what your goals are. By strategically working to reach those goals and really looking at the analytics of all of your efforts, you will have much better results than being reactive and just trying things for the sake of trying things, in terms of marketing.” (3:03-3:34)
• “You may think that busy means revenue and business growth. But growing blindly isn't really going to help. So figure out what you actually want to do, and then outsource the rest. So you can organize your life and your time and your business and start reaching those goals, I think is the best thing that you can do.” (8:51-9:16)
• “Being a leader rather than just a manager is really important.” (13:33-13:37)
• “I think no matter who you are, it's a good idea to take that break, to put those systems in place to test them out to see if they work.” (25:28-25:37)
• “If you just do it, do the hard things first, it will make your life a lot easier later on.” (26:17-26:22)
Links
Connect with Kim Shepheard:
- Website: https://www.shepheardmarketing.com/
- LinkedIn: https://www.linkedin.com/in/kshepheard/
- Facebook: https://www.facebook.com/shepheardmarketing
- Project management softwares mentioned in the episode: Trello.com, Loomly.com, Monday.com, plan.toggl.com
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
It is crucial that every marketing material or a social media post that you put out there helps build your brand awareness and brand consistency. In today’s quick tips episode, Laura Kukemelk shows you how to use a free and simple tool by Canva.com to create beautiful designs. If possible, we recommend watching this episode on YouTube: https://youtu.be/d7O53hkPiUI
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk
Find out more: https://powerful-marketers.com/podcast/
Have you been considering using press releases in your marketing? Press releases can be a valuable tool for getting your business out there and for helping get your message across. In today’s episode, Mickie Kennedy, Founder of eReleases, discusses best practices for writing and using press releases.
Working with PR can be an amazing opportunity for growing your business, but you have to stick with it. Just doing one press release will not be enough to see a major return. Commit to really trying with your PR campaign and do at least six press releases in order to see what works best. By taking what you do that is unique to your business and putting a creative flair on it, you can get your message across and really stand out in your industry.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how to use press releases for marketing your business. Learn how to hook an editor well enough that your story will not end up on the chopping block.
Quotes
• “A quote is a really great way to survive a managing editor’s pen. And what happens is when you inspire a story, and your quote is put into the story, if the journalist says, ‘Why did you mention the small company I've never heard of?’ The managing editor says that it's hard for them to defend it, why they included you. Now the answer is you inspired the story. But that doesn't mean that they have to have you actually be in there. So if there's a really amazing quote that synthesizes the actual story, and you put some real thought and eloquence in it, a managing editor is going to go, ‘I've never heard of this small company. But man, it's an amazing quote.’ And that's a great way for you to really stand out in an article and survive.” (13:00-13:52)
• “If you're going to consider PR, you know, don't do one release, because you really don't know from one release, whether PR is going to work for you or not. But commit to a PR campaign—six to eight press releases—and test different ideas for each to figure out what the the media responds to, and then determine if it's repeatable.” (16:16-16:35)
• “I think that so many press releases look like they've been written through a committee. Where so many people give input and what you end up with is watered down, and it really doesn't have a strong position on anything and it's just safe. I think that PR is one of those places where you can take risks—you can take chances. You don't have to do it in a way that's irrational, you don't have to do it in a way that's not creative. But you can do it in a way that's responsible and creative, and stands out.” (19:58-20:13)
• “The things to keep in mind is, what may be trending in your market in one country may not be trending in another. So you want to have some sort of an understanding of the market that you're pitching in and how they feel on a particular topic.” (24:19-24:37)
• “Take what you do that's different, own it, elevate it, and get the messaging out, and you can really have an amazing opportunity with PR. Share that with social media, share it with your customers, share it with your leads, and then you will see a possible influx of new leads and customers from the media pickup that you receive.” (29:53-30:01)
Links
Connect with Mickie Kennedy:,
- Website:www.ereleases.com
- LinkedIn: https://www.linkedin.com/in/publicity/
- Twitter: https://twitter.com/ereleases
- Facebook:https://www.facebook.com/ereleases.press.release.distribution
- Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Which social media channels should you use for your business? Where is your target audience and how can you reach them? These are some of the questions that business owners typically struggle with. In today's quick tips episode, Mari-Liis Vaher talks about the most popular social media channels and shares some interesting statistics from the DIGITAL 2022: GLOBAL OVERVIEW REPORT.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis
Find out more: https://powerful-marketers.com/podcast/
Have you been wondering how to get started with video marketing? In today’s episode, Anush Mnatsakanyan, CEO and Co-Founder at Burnwe, shares tips for how to begin your video marketing journey.
Video marketing is all about strategy. First think about the goal of your video, the intended audience, and what platform you want to share it on. Research keywords related to your topic beforehand and be sure to use them throughout your video. Most importantly, if being on camera makes you nervous, start first by making videos just for yourself. That way you can become more familiar with the tools and more comfortable in front of the camera before worrying about sharing your videos.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about video marketing. Learn about tips to get started recording and sharing your own videos and the best tools to use for video editing.
Quotes
• “It’s all about the strategy. First you create a strategy, then you create a video, then you think about the distribution.” (5:43-6:53)
• “Before getting started with YouTube Marketing, start with researching the keywords. It is the first thing that people need to do. When you search keywords on YouTube search, it will give you an understanding of what people want to watch.” (8:20-8:36)
• “You should take all the things that are in your hand and try everything to see which works for you. Because something may work for me, but something may be different for another person and your audience may ask for different content. So I would suggest doing everything in your hand.” (13:33-13:52)
• “I can only recommend getting started with simple videos. Create a lot of stuff, vlogs, share tips. Share everywhere. If you see the results of video marketing, hire a team who can help you with professional production.” (20:54-21:08)
• “I would recommend starting with recording yourself and sharing educational content. That’s the most important thing that you can start with in video marketing. Because it’s a time when you explain yourself as an expert in the industry, people start to trust you more when you’re sharing educational tips with them. I know a lot of people are struggling to be in front of the camera, even I did. Nobody can say it is easy. In the beginning, start creating videos for yourself. Later on you will understand that you want to share these videos, and you will start doing that. I recommend starting even right now, just turn on your camera and start recording your videos.” (26:59-28:23)
Links
Connect with Anush Mnatsakanyan:
• Website: www.burnwe.com
• LinkedIn: https://www.linkedin.com/in/anush-mnatsakanyan/
Video editing apps that Anush shared: Adobe Premiere Rush, Videoleap Editor, Instagram Reels, Adobe Premiere Pro, Adobe After Effects
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Productivity and time management are popular topics not only for those who are on the professional development or self-improvement journey, but increasingly these things are talked about more and more in the media as well.
Tracking your time and then analyzing it later on is a key aspect to achieving productivity. In this quick tips episode, Laura Kukemelk walks you through a sample Toggl Track account to get you started. We encourage you to watch this episode on YouTube: https://youtu.be/toefYtxpbic
You can create a free Toggl account here: https://toggl.com/track/
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk
Find out more: https://powerful-marketers.com/podcast/
Have you been considering starting your own community? In today’s episode, Jill Salzman, Founder of The Founding Moms, shares tips for creating a community and establishing a fanbase.
Community building is a great way to grow your business. In a community, you can gather like-minded individuals with similar interests and goals who, if you do it properly, will support everything you do. When starting a community, there are a few things you need to consider. Make sure you are providing original content for your members to consume, engage with your members and show them lots of validation and love, and figure out a way to market your community to people who are outside of it. Even if you decide you don’t want to start your own community, it can be very beneficial to join a pre-existing community in your chosen niche.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how building a community can help you to grow your business and personal brand. Learn about the best ways to go about marketing your community to bring in new members.
Quotes
• “I didn’t intend to create a community, but I think I’ve loved community for a long time.” (5:16-5:23)
• “I can’t tell you how much I love growing a community, running a community, and in doing that I am a part of the community. I have learned since there is literally no better way to build a business.” (7:58-8:13)
• “The more consistency you have and the more you deliver and delight, the more people will feel that from you and it will feel genuine.” (11:32-11:41)
• “What can they gain or benefit from your community that they can’t find anywhere else?” (21:31-21:35)
• “The way you cultivate the fanbase is literally making sure you delight your members. Not over-providing with resources, but you’re over-providing with love and care and things that are very emotional. In a community setting, as the organizer, you have to give more love.” (27:21-28:19)
• “How do I make sure everyone feels heard, taken care of, and seen? If you can figure out that magical formula where you can meet those, you will be successfully cultivating a legion of people that believe in you…they will do it because they know you mean well by them.” (28:57-29:25)
Links
Connect with Jill Salzman:
• Website:www.foundingmoms.com
• LinkedIn: https://www.linkedin.com/in/foundingmom/
• Podcast: www.jillsalzman.com/podcast
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
As a small business owner, lack of money is often the obstacle that stops you from investing into growing your business. In this quick tips episode, Mari-Liis Vaher shares 5 ways to increase your income as a small business owner.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/
Is your marketing messaging lacking? In today’s episode Michael Stewart, Part-Time Marketing Director, shares why it is so important for sales and marketing to work hand-in-hand for optimum business success.
Often sales and marketing are separate departments within a business. For marketing to be effective, certain elements of the messaging should be influenced by sales data. Effective advertisements consider questions such as ‘What problems do we solve for the customer?’ and ‘How do we want the customer to feel by working with us?’. If the messaging is incorrect, you will be losing money overall.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about how sales and marketing can work together to better grow your business. Learn how to target your messaging more effectively to your customer base.
Quotes
• “Marketing for me there’s a couple of fundamental questions… we need to answer. The first one is what does a good customer look like? And the second is what makes our business different and better?” (3:46-4:01)
• “By defining the messages you can use that then as a selling tool and you can outline those messages generally within the marketing material as well.” (14:45-15:02)
• “Marketing and getting the marketing messaging right and really thinking about how you want customers to feel is really, really important…How do I want them to feel? I want them to feel excited about working with me. I want them to feel confident that I can help them deliver that. That’s just my business. Everybody has to think of their own business and say ‘How do we affect these people's life? What problems do we solve? How do we want them to feel?’ And that’s something that’s missing in many, many businesses that I go into.” (21:09-22:02)
• “If you don’t get the messaging right what you’ll find is that you are leaving money on the table all the way through.” (34:16-34:26)
Links Connect with Michael Stewart:
• Website: www.askmjs.co.uk
• LinkedIn: www.linkedin.com/in/mj52art/
• Twitter: www.twitter.com/mj52art
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
How to create a simple content plan to make planning, organizing and scheduling your content across channels consistent? In this quick tips episode, Laura Kukemelk shares a simple content plan template built in Google Sheets. If possible, we recommend watching this episode on YouTube: https://youtu.be/U7QrhDTgevk
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/
Are you struggling to acquire and retain customers for your business? In today’s episode, Tim Peniston-Bird, Customer Acquisition, and Retention Specialist and Managing Director at Orangutan, shares his tips for building customer retention programs that really work.
Many businesses make the mistake of seeing relationships with their customers as purely transactional. They think they can retain customers simply by having a good product, but it’s really about building trust and cultivating relationships. By focusing on what behaviors you’d like to see in your customers and speaking with them about how you can improve their experiences, you can build a customer loyalty program that is mutually beneficial.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about building a connection with your customers. Build customer loyalty by encouraging the behaviors you want to see.
Quotes
• “One of the big problems that a lot of businesses have shifted to is they’ve kind of been run by counsels where they see customers as a commodity and they want to make it cheaper and cheaper and cheaper for them, so you end up with less service. The problem is that actually, people buy a service. They buy trust and they buy relationships. There is no point going to your local pub and spending 5 to 8 times more for a drink there if you’re gonna get a bad experience, a less enjoyable drink, and ignored by the bar staff. You can buy online much more easily. But what you really want to do is to go to a local business where you trust the opinion of the person who is helping you.” (3:50-4:40)
• “Ideally, you would allow 6 to 8 weeks to build a customer retention program, so up to two months because you want to spend a little time actually speaking to customers, speaking to staff. Sort of work out how you can make things better. Trying to work out what behaviors you want to change and how you want them to be different going forwards. It’s actually making sure that all of your teams are fully behind the program. You train them so they are building it into all of the conversations and they are committed to giving key moments of truth.” (15:50-16:50)
• “Everyone thinks of a customer loyalty program as giving points. What you often do is end up falling into the trap of rewarding them for the purchase they were going to make anyway and not driving any new behaviors. That might be good in a way, but it doesn’t increase customer satisfaction. It just gives away some of your margin.” (23:53-24:39)
• “Define your goal. Look at what it is you want to achieve. Secondly, look at what I call the hygiene effect. What do you do that annoys people and what do you do that actually makes the experience better? Think, if I were a customer, how would I want to be treated? As much as possible you and your team should show your passion for them. Actually show you care. And genuinely care.” (26:00-27:18)
• “I’m a big fan of trying to make everything as experiential as possible.” (27:44-27:48)
• “Don’t think of transactions. Try and think of behaviors. What do you want to happen more often with a customer? Do you want them to be spending more on each visit? Do you want them to be coming back more often? Do you want them to be staying with you longer? Look at what behaviors you need from them and therefore, how you’re going to start building those habits and encouraging those behaviors through recognition, reward, etc. If you want them in more often, give them excuses to come back because there will be something unique that they can’t get on any other day. Create some degree of urgency and find positive ways to keep in touch. We’re all dreadful at ignoring our customers. We all think they don’t want to hear from us. But actually, they do.” (28:42-29:42)
• “As much as possible put yourself in their shoes and think ‘What would I want powerful marketers to do for me?’” (30:01-30:10)
• “Once a great idea is in place, the only limit is your imagination.” (34:55-34:58)
Links Connect with Tim Peniston-Bird:
• Website: www.orangutan.co.uk • LinkedIn: www.linkedin.com/in/timpenistonbird
• Tim's virtual business card: www.my-vcard.co.uk/card/?sd=6sfp81
• Book a call with Tim: www.peniston-bird.co.uk
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
When it comes to marketing, we all know that we should tell more stories. But it can be difficult to come up with content ideas. In this quick tips episode, Mari-Liis Vaher shares 7 tips to make content creation easier.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/
Are you considering becoming an entrepreneur? In today’s episode, Leeza Martinez, Founder of Artemis Marketing, shares the story of how she became an entrepreneur and gives tips for taking the first steps.
Entrepreneurship requires clarity, confidence, and determination. You will be responsible for everything for your business, so doing proper research before starting is essential. Life is short, so if you feel like you want to start your entrepreneurial journey, stop thinking and start doing. Learn from other entrepreneurs, have clarity on your business goals from the beginning, and work to get yourself into a confident mindset.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about beginning your journey as an entrepreneur. Learn tips to help you get started on the path to taking control of your own future.
Quotes
• “I’ve always been an entrepreneur. Since I was a kid, I was the one who went knocking on doors. ‘Hey, can I clean your yard? Can I shovel your sidewalk? Can I walk your dog?’ Really anything I could think of I was out there doing it. As I got into adulthood, I started working. At the age of 15, I had to have a worker’s permit. My first job was fast food. It’s a great experience. It kind of gives you the skills you need to move into the world when you’re an adult. As I got into working other jobs and as I got older, I’m not one to become stagnant. I’ve always wanted more. I call it leveling up. I achieve something, it’s great for a while but at the end of the day, I always seek to grow more, whether that’s my mindset, my knowledge base. I’m always trying to grow more.” (3:34-4:40)
• “If I could help share how I started for people who are maybe thinking, ‘I want to do something more with my life’ or ‘I want to take control of what my future looks like,’ I am all here for it. I’m rooting those people and if I can give them any shred of advice that impacts their life, then I’m absolutely going to do so.” (6:18-6:43)
• “We don’t really know what to expect when we jump right into something. Entrepreneurship is chaos. There’s no structure to it. So if you’re a structured individual, I recommend really knowing what it means to be an entrepreneur.” (8:30-9:00)
• “If you’re thinking about starting a new adventure, just do it. A lot of the time we spend thinking about whether I should do this, most of the time we don’t. We look back and regret it. I say life is short. If you think that this is something you want to do at the end of the day, absolutely do it. Sometimes when it doesn’t work out, it kind of leads you to a different path that’s even better for you. Expect that there are going to be trials and tribulations on the way. Nothing worth having comes easy.” (11:51-12:28)
• “Mindset in this field is so important. You have to be confident and ready to take on anything. I think if you could work on your mindset, read books that help you to get to where you think you need to be mentally, and just really work on yourself in the beginning helps you get to where you need to go.” (18:39-19:09)
• “Start by starting. Talking doesn’t mean action. Just put your feet on the ground and start going. Don’t doubt yourself. Reinforce confidence. At the end of the day, only you control your future. If you want something, go get it.” (25:10-25:53)
• “If somebody offers you an amazing opportunity but you’re not sure you can do it, say yes and learn later.” (29:25-29:31)
Links
Connect with Leeza Martinez:
• Website: www.artemismarketing.co
• LinkedIn: www.linkedin.com/in/helloleeza/
• Instagram www.instagram.com/artemismarketingco
• Facebook www.facebook.com/artemismarketingco
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast/
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Every person in your team - regardless of their age, personality type or position - needs regular human interaction. To prevent miscommunication, it is crucial to have regular meetings with your team. In this quick tips episode, Laura Kukemelk shares the 3 types of meetings you should have with your team on a regular basis.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/
Are you struggling with time management? In today’s episode, Garland Coulson, Time Management Speaker, and Coach at Captain Time Training explains how to better manage your time and be more productive.
You are in control of your own time. By making better decisions, you can learn to take back control of your time and double your productivity. Garland’s top time management tips are delegating with clear instructions, scheduling dedicated blocks of time for each project, and focusing on one task at a time.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about gaining better time management skills. Discover how to feel less overwhelmed and be more productive through simple time management tricks.
Quotes
• “I started to read every book I could get my hands on, listen to everything I could get my hands on for time management because I really wanted to master this for me. It was something I really wanted to do for me.” (2:27-2:46)
• “You are in control of your time. And we often feel we aren’t. We are. Every day we make thousands of choices as to what to do next, what we’re going to work on, how we’re going to do things. So, we make those choices. We can make different choices is one key part of it. Multitasking is a myth. It doesn’t work. We can only focus on one thing at a time. Focus is the real superpower here.” (4:31-5:00)
• “The overwhelm is because we haven’t worked out our systems yet. Systems are what make it happen.” (8:06-8:13)
• “Checklists are the fastest, quickest way to document anything. Whenever I’m doing a new process, I create a checklist, not just for training, but even for me to make sure I don’t miss a step. I figure out, what are the steps? How would I do this?” (12:30-12:41)
• “World-class performance requires world-class focus.” (20:26-20:31)
Links
Connect with Garland Coulson:
• Website: www.captaintime.com
• Online Business Community: www.bizmentum.com
• LinkedIn: www.linkedin.com/in/ebusinesstutor/
• Clubhouse Productivity Cafe: www.clubhouse.com/@captaintime
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast/
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Whether you are a small business owner or a solopreneur, one thing is sure - you need other people around you to be successful at your work. In this quick tips episode, Mari-Liis Vaher shares 5 ways to motivate people around you to grow, become more successful and productive.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/
What is your elevator pitch? On today’s episode, Mike Verret, Principal at Verret & Associates with over 25 years of marketing experience, explains the importance of how you talk about your business to potential clients.
Your elevator pitch is how you describe what your business does in a concise and intriguing way that makes listeners want to learn more. When the audience is engaged in asking questions, they are more likely to remember you. Your pitch should have a clear message that resonates with your listeners and that is unique enough to make you stand apart from your competition.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about crafting the perfect elevator pitch. Learn what comprises an elevator pitch and why how we talk about our businesses makes all the difference.
Quotes
• “Ultimately what I’ve done is create a business where I work with other businesses for three weeks, three meetings to get them to one way they talk about themselves. That creates consistency in their marketing, efficiency in their marketing…and it makes you memorable. An audience only remembers one of three things. They remember first, best, and different…We just need to appear different in the audience’s eyes…That’s become the focus of what I do based on my 25 years of experience working with audiences.” (04:04-05:08)
• “Your elevator is eight floors and it starts with what you do, but your objective is just to get to the next floor and get them to ask the next question…My first floor is about connection, creating that need to say tell me more. I’m in PR but I say I make news…tell me more about making news is what I’m trying to elicit. My second floor is about my audience and what they’re going through and I want them to ask so how do you help them. So, I can get to the third floor which is my solution and from there they ask how does that work? My fourth floor becomes my process….The fifth floor is what services do you provide. Those services can now hang off of that process and have context…Sixth floor: how does it benefit? Seventh floor: can you prove it? …Finally, the eighth floor is what do you want me to do next? Can I have your card? Is there a way to get in touch with you? If you invert that thinking with those questions like it’s going up an elevator, invert it so it’s going down, that's the way human beings would ask questions to elicit information. So what do you do? What does that mean? How do you help them? How does that work? What services do you provide? What do I get out of it? Do you have proof to back it up? Let's talk more. That’s it.” (13:30-15:24)
• “How do you make the leader realize that the effects of what he’s doing reverberate all the way through the organization and create that urgency around doing it right?” (22:26-22:35)
• “There is one message that can relate to different audience sections…One message: here’s how it relates to you audience one, here’s how it relates to you user two, user three. Now you have permission to talk to different audiences. Once you’ve gotten them all aligned around one main message.” (23:04-23:28)
• “It all has to do with perspective. We’re always too close to our own business.” (28:39-28:42)
• “The most important thing to think about is to search what you do on Google. Look at what everybody else is doing and figure out how to not look like them.” (29:16-29:28)
Links
Connect with Mike Verret:
• Website: www.verretandassociates.com
• LinkedIn https://www.linkedin.com/in/mike-verret/
The song that motivates Mike into action:
• Jidenna - Long Live the Chief (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
An important skill for every business owner or marketer is the ability to successfully run multiple projects at the same time. How to do it without being overwhelmed? In this quick tips episode, Laura Kukemelk shares the 5 steps for effective project management.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/
Do you know who is on your support team? According to Mike Pagan, coach and author of Mental Wealth: Unlock Your Potential, Enrich Your Life, the first step to mental wealth is determining who is on your team.
Mental wealth is the bank we can draw from when we are facing challenges in our lives. The most important strategy when creating mental wealth is putting together a support team of people who have our backs no matter what. With the right team behind us, challenges and mistakes will be easier to overcome. Mike explains that the easiest way to figure out who is in that support network is to make a list of names and rank them from one to ten. Only the 8s, 9s, and 10s count when it comes to building mental wealth.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about mental wealth. Learn how to build and strengthen your support network, participate in intentional mindfulness, put yourself first, and work more effectively.
Quotes
• “For me, a lot of my focus is very much on having the right support team around. Over my years of business, when I haven’t had the right people that’s when I’ve made the mistakes or I’ve had the challenges. Having good people around you doesn’t mean you’re not going to make mistakes. It just means you bounce back far more effectively.” (01:16-01:40)
• “Isolation…kills creativity and prevents decision-making.” (02:34-02:39)
• “For me, it’s not about networking. It’s about understanding the power within our network.” (03:30-03:42)
• “Self-care for me is a simple starting block…We have to be number one…If we’re not number one we can’t support others.” (07:38-08:00)
• “I don’t want anybody listening to this to go and work harder. I want them to be more effective when they’re working.” (13:52-13:58)
• “I just want people to create a list of names of people that they believe are part of their support team, their connections that are good for them. Some of those names will be quite random…It’s who you think is supporting you. Then I want you to score them. Where 1 is a low score, 10 is a high score. And this is totally subjective…Don’t give them a bigger score because you think they might be offended and don’t give them a low score because you want to be mean…If you’ve scored somebody 1 to 3, then you know them, they’re an acquaintance but they haven’t got your back…If you scored somebody a 4 or a 5 then you know them because there is a reason. They might be part of a sport you’re involved in, part of your community, the school your children go to. However, if you are away for a month or two...when you turn up they’ll say, ‘Oh, great to see you again’… they won’t ring you in between but they’ll be very chirpy when they see you, because of the reason. You’ve then got your 5s and 6s. A lot of these people will be your good friends…however, the one thing you’re not comfortable doing with these guys is talking about finances, ideas, goals, big plans. They’re not going to get your intimate vulnerability…then your 8, 9s and 10s. These are the people who you are comfortable saying anything and everything to. They’ve got your confidence, they’ve got your back. If they don’t hear from you for a little while they will pick up the phone and…hold you accountable…When it comes to creating a mental wealth team, it’s only the 8, 9s and 10s that count. Everybody else is noise.” (15:32-18:09)
Links
Connect with Mike Pagan:
• Website: www.mikepagan.com
• Mike Pagan's short video on mental wealth: https://www.mikepagan.com/wp-content/uploads/2021/07/whatismentalwealth-c.mp4
• LinkedIn https://www.linkedin.com/in/mikepagan/
Get access to our Spotify playlist with all of our guests' favorite songs: • https://powerful-marketers.com/podcast/
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
How to get more things done? No matter how many opportunities come your way, the fact is that we all have just 24 hours every day. In this quick tips episode, Mari-Liis Vaher shares 5 simple tips that high achievers use and what you can also start to use to increase your productivity and grow your business in the long run.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/
Have you struggled with gaining a potential client’s trust? People have their eyes open to ingenuity and are quick to believe a salesperson is not being honest. According to Ari Galper, CEO and founder of Unlock The Game, building trust is the most important component of sales.
Ari tells listeners that trust should be built before you even attempt to sell something. If you are always focused on meeting your sales goal, people will be able to pick up on that and won’t feel as comfortable with you. Listening to clients and being able to accurately diagnose their problem helps to foster a more authentic connection. If you start off by building a true connection, people will be more likely to purchase your product or service.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about a different, more honest approach to sales. Learn how to build authentic connections with your clients and rethink the ways you have been taught to sell in the past.
Quotes
• “Somewhere along the way it has become socially acceptable not to tell the truth to people who sell.” (05:53-06:00)
• “I said to myself, ‘This has to stop. I’m never gonna chase anybody ever again, because it’s dehumanizing, it’s unprofessional and it lowers your authority.’” (07:35-07:46)
• “You lose more than you make. You burn lots of leads by not focusing on trust with the other person. By only focusing on your goal, the sale, it disconnects you from them feeling comfortable with you and opening up to you and telling you where they stand.” (13:42-13:57)
• “We’ve been taught in sales our job is to build relationships with people. And I tell my clients, you build a relationship with somebody after they’re a client. Not before they’re a client.” (19:32-19:44)
• “When you’re able to diagnose their issues and amplify them and peel the onion back more, they feel that you understand them at a deep level. And that feeling is resonating. When you resonate with someone it’s a vibration, they feel this connection to you because you’re the only one who is not trying to prescribe a solution before you diagnose the problem. See in sales, we’re taught to present our solution once we qualify somebody. So the goal is not to qualify them. The goal is to build trust with them.” (19:57-20:29)
• “Stop selling and build trust instead. You’ll double your sales by doing that.” (30:47-30:54)
Links
Connect with Ari Galper
• Website: www.unlockthegame.com
• LinkedIn https://www.linkedin.com/in/arigalper/
• Facebook https://www.facebook.com/arigalperfans
• Twitter https://twitter.com/arigalper
The song that motivates Ari into action:
• Maroon 5 - Girls Like You ft. Cardi B (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
If you have a team and multiple projects that you have to take care of, then being organized is key! In this quick tips episode, Laura Kukemelk shares 5 reasons for you to consider using Google Workspace to organize your teamwork.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/
Are you struggling with running your business in a way that feels authentic? According to Greg Friel, musician and marketer at Freelance Music and Media, one of the most important ways to improve and grow your business is to be true to yourself.
Greg began his career as a singer and songwriter, and this creativity flows through every aspect of his work in marketing. He encourages business owners to think about what is most important to them and to create content that resonates with those values. Greg explains that as long as you are authentic in all that you say and do, people will grow to trust and like you and be more inclined to do business with you.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about finding and being your authentic self. Learn how to channel creativity into your business, how to ask for help when you need to, and how to align your business with your personal values.
Quotes
• “I find that whenever I’m doing creative work, it just keeps fueling more creative work. I always say…that creativity really is the currency. Everything else in business is being commodified.” (03:43-04:04)
• “Stress is always the enemy of creativity.” (05:14-05:17)
• “Reducing stress is the key factor to encouraging creativity.” (06:04-06:09)
• “It’s always about being authentically yourself and you have to be true to who you are. Whenever you are really aligned with ‘this is who I am and this is what I want to do’ and you’re doing that work, that tends to be when you’re in your happy place and doing your best work.” (07:59-08:18)
• “The secret to everything is just to simplify everything. To me, authenticity is quite simply when what you say matches what you do. Then you’re being authentically yourself.” (08:42-08:54)
• “The greatest thing you can learn as a business owner, especially when things are overwhelming, is you can’t do it all by yourself. If you look at successful businesses over the years, there are very very few stories of self-made men or women achieving everything totally by themselves. There was always somebody along the way that offered a helping hand....I think we all really really need that in our business journey and certainly for me that’s become a recent addition to my working life. For so long I was like ‘I do this by myself, this is me’....Now the things that I’m not good at or less good at, I bring in somebody who is really good at those things and that takes away a lot of the stress. I think a lot of the overwhelm comes with thinking I have to do all of this by myself.” (14:38-15:57)
• “Be yourself in what you say and what you do. Those have to match.” (27:41-27:47)
Links
Connect with Greg Friel:
• Website: https://www.frielancemedia.co.uk
• LinkedIn: https://www.linkedin.com/in/gregfrielance/
• Facebook: https://www.facebook.com/greg.friel
The song that motivates Greg into action:
• Greg Friel - Fearless (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Have you ever been in this situation where you promise that NOW everything will change, you will forever act differently and this will be the beginning of your new life? However, sooner or later your old ways creep back in. In this quick tips episode, Mari-Liis Vaher shares 4 ways that you can keep yourself accountable and therefore make change last for good!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/
Are you looking to increase your business’ digital potential this year? According to Rob Morley, Director at Fountain Partnership, there are several ways for entrepreneurs to improve their digital marketing strategies, starting with a mindset shift.
Rob challenges business owners to think deeper than the basics of wanting a larger social media presence and instead to consider why they need that for their business. He recommends owners change their mindset to focus on and narrow down their goals. Rob divulges important tips for how to choose the best digital marketing specialist or agency to help reach those goals in a cost-effective and efficient way.
Tune into this week’s episode of Powerful Marketing Tips for a conversation about bringing the right people to your website through digital marketing. Learn more about the top things to look for in a digital marketing company, what factors to consider when crafting your marketing goals, and the most common mistakes business owners make that prevent them from reaching their digital potential.
Quotes
• “This industry moves so fast and things are always changing. However, I would say the foundation, the core of marketing and especially digital marketing hasn’t really changed. Challenge one is having a basic understanding of digital marketing. That’s something I’d recommend business owners to do.” (2:54-3:23)
• “If you’re not subscribed to goals-based marketing, you’re going to fall into thinking about activity too much… I’m always listening when I’m talking to small business owners if they’re asking my advice. They might say things like ‘we need some social media’ or ‘we need to change our website.’ And I will say why? Why do you think you need to do that?…A better conversation, a better mindset to get into is saying things like ‘we need 250 leads in 2022, because if we get 250 leads we’ll win 30 customers and if we get 30 customers we’ll make our 1 million euro.’ So you can see the type of thinking and sort of questions that a small business owner needs to be thinking about. Basically, what I’m driving at is that we need to quantify marketing as much as possible.” (5:37-6:42)
• “In my opinion it’s better to have two or three specialists that are exceptional at what they do than have one generalist.” (14:37-14:44)
• “Most great agencies…are recommended. They win their business through recommendations, not through digital marketing. I think this surprises some people, especially business owners…The truth is great digital marketing companies will do some digital marketing but actually the best business they win is because they’re very very good at what they do and they’ve built trust within a community, within a network and they are verbally recommended.” (15:20-16:03)
• “We want to procure or buy the best talent that we can afford. We’re looking for value. That’s it.” (32:46-32:54)
• “Consider the false economy. The cheapest isn’t always best.” (37:06-37:10)
• “A good question for business owners to remember to ask really of any supplier is ‘are we on target or are we off target?’ Simple question. Any good professional in the marketing space should be able to answer that question without falling off their chair…If we’re off target, where in the funnel, where in the activity that is being done, are we off target? It’s the numbers first. Then context. Then narrative.” (39:09-39:48)
• “Some entrepreneurs are really busy because they spend too much time focusing on things that don’t matter…You don’t need to look at the numbers on a daily basis.” (44:00-44:17)
Links
Connect with Rob Morley:
• Website: https://www.fountainpartnership.co.uk/
• LinkedIn https://www.linkedin.com/in/robmorley2/
The song that motivates Rob into action:
• Curtis Mayfield - Move on up (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
The number one reason why so many busy professionals feel stressed, anxious, unmotivated and unhappy about their work is poor time management. In this quick tips episode, Laura Kukemelk shares the 7 steps to effective calendar management so that you can be more productive!
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laurakukemelk/
Find out more: https://powerful-marketers.com/podcast/
Are you contemplating the best strategy for growing your adolescent business in 2022? According to Nick Cramp, business owner and author of Better Before Bigger, there are six key areas of your business to focus on improving.
Nick works with adolescent businesses to help them grow into sustainable, mature companies. In his book, Better Before Bigger, he outlines six key areas that consistently lead to successful growth. He emphasizes the importance of growing better before growing bigger and explains business growth as climbing a mountain with periods of growth occurring at each plateau. The six key areas discussed are: inspirational leadership, strategic clarity, reciprocal relationships, numerical extrapolation, reputational maximization, and operational optimization.
Tune into this week’s episode of Powerful Marketing Tips to hear in depth descriptions of each of the six key steps to business success. Learn how to take your adolescent company to new heights by changing your mindset and refocusing your growth strategy!
Quotes
• “[When I started business coaching], that’s when my real education started into understanding business life cycles, understanding what it takes to achieve sustainable success in a repeatable way which allows the business owner to feel in control and grow the business. I think the difficulty is that complexity around growth and control and it genuinely seems you can have one but you can’t have both simultaneously. My journey over the last few years has been working primarily with adolescent stage companies and trying to understand what’s the difference between the ones that scale successfully to maturity and the ones that never get past that stage.” (03:36-04:27)
• “When we start in business we look at business growth as being like climbing a mountain. When we’re a kid we see mountains as being triangles…when in reality a mountain is climbing, plateaus, slight downhills, more climbing. It’s actually much more nuanced. I think that’s what we forget when we run a business. That at various times we need to be on a plateau, and that means we have the time to catch ourselves up, refocus, re-energize, re-strategize…let the business catch up.” (05:06-06:03)
• “Once we’ve made a commitment public, we are much more likely to stick to it.” (15:36-15:40)
• “They owe it to themselves to take the time to grow better before bigger. They’re the one ultimately paying the price of their current strategy. They’re the one that’s feeling overwhelmed, slightly trapped, slightly resentful that they haven’t got more time. My advice would be that you owe this to yourself and as the leader you get a say in this. You’ve got the permission, the opportunity to put a different strategy in place. If the current strategy is not working for you, change it. Be brave, be courageous, and do something different rather than just plow on expecting something magically to change.” (34:35-35:27)
Links
Connect with Nick Cramp
• Website: www.nickcramp.com
• LinkedIn https://www.linkedin.com/in/nickcramp
• Instagram https://www.instagram.com/nick_cramp_/
The song that motivates Nick into action:
• "Let It Go" from the movie Frozen (Get access to our Spotify playlist with all of our guests' favorite songs: https://powerful-marketers.com/podcast/)
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
Multitasking is not as great as you may think. In fact, it can even be harmful.
In this quick tips episode, Mari-Liis Vaher explains the 4 main reasons why multitasking is bad for you.
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Find out more: https://powerful-marketers.com/podcast/
Are you wondering what actionable steps you can take to boost your business’s success in 2022? According to Stephen Scoggins, entrepreneur and CEO of The CHE Companies, the most effective thing you can do is to get out of your own way.
Stephen explains that the most rigid companies are often the ones that suffer the most, since you can’t plan for what you don’t know. He emphasizes that you should never give up and should remain flexible at all times. He says that one of the best ways to avoid self-sabotaging is to be authentic and transparent about your fears. If you focus on personal growth, financial and business growth will naturally follow.
Tune into this week’s episode of Powerful Marketing Tips to hear more about how to get out of your own way and flourish in 2022. Learn about the morning routine that Stephen uses to help himself grow as a person every day of the week and how to be more flexible in handling every hurdle that you face.
Quotes
• “I personally would go into 2022 with an intentional prioritized action database of ‘this is the action I’ve got to take’ to get the biggest lift, but I’d also go into it with a certain amount of flexibility because you don’t know what you don’t know.” (3:02-3:15)
• “So much of being a successful entrepreneur is just never giving up.” (5:04-5:07)
• “By giving your brain a break it will actually increase the capacity of which it holds. I would definitely make sure you plan that inside your day.” (10:52-11:00)
• “I focus on personal growth in a specific area of my life each day of the week. For example, we have this terminology called 8 Pillars of Life…on Mondays for example like this morning, I worked on finance. I was learning about cryptocurrencies….well tomorrow I’m not going to be focused on finance. Tomorrow I’m going to be focused on emotional wellbeing. How do I continue to grow my emotional response in such a way that brings people toward me rather than repels them from me. And then Wednesday I’ll go and focus on my spiritual nature and after on my professional nature…And each day of the week there’s something key to focus on that helps me build a well-rounded approach, and all of this happens before I even get into my day.” (16:18-17:31)
• “Your ability to get out of your own way is going to come down to how quickly you can swallow your pride.” (24:45-24:50)
• “I’ve learned the quickest way to get out of your own way is to be authentic and transparent about the things that terrify you most. Even with your leadership team.” (26:45-26:55)
• “If you’re going to be successful in business you’re gonna have to be flexible at all times. Things are not always going to go your way, but what you do in the moments when they don’t go your way will ultimately define where your business goes. My entrepreneurial life has not been all wins and no losses or all successes and no sacrifices. It's actually been more losses and more sacrifices that ultimately gave me the skills and the tools and the strategies I needed to grow myself and my business and hopefully grow my teams.” (44:02-44:32)
Links
Connect with Stephen Scoggins
• www.stephenscoggins.com
• LinkedIn https://www.linkedin.com/in/stephenscoggins
• Facebook https://www.facebook.com/stephenscoggins
• Instagram https://www.instagram.com/stephen_scoggins/
• YouTube https://www.youtube.com/channel/UCsQwyORx80WbBIRn9zHu8Zw
• Twitter https://twitter.com/stephen_scoggin
Get access to the song that motivates Stephen into action: https://powerful-marketers.com/podcast/
Become a guest on our podcast: https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
How to set up Google Data Studio for better decision-making? In this quick tips episode, Laura Kukemelk walks you through the process of creating a new marketing report, adding data and building charts.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laura-kukemelk/
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Do you struggle to create content that converts web traffic into clients and sales? According to Gregg Havass, copywriting expert and President of WordsPerfect, Inc., the most effective content connects to prospective clients on an emotional level.
Gregg explains that all buying decisions are ultimately based on emotion, not logic. People who feel understood, appreciated, and loved are more likely to purchase your products or services. He compares content creation to writing a love letter, and says it is important for potential clients to feel the love in everything you write.
Tune into this week’s episode of Powerful Marketing Tips to learn more about how to appeal to your site visitors on an emotional level, how to use effective copywriting to convert web traffic into sales, and how to approach marketing from the heart.
Quotes
• “Content creation is necessary because when people see your brand they probably don’t know you, or your products or services. This is maybe the first time they’ve ever seen you…You only have about ten seconds to sell a site visitor. When they come to your website, they have a certain issue, or set of issues, with an undercurrent of emotion that are attached to those issues, and they want you to address all of those issues and the undercurrent of emotions before they buy your products and services, not afterward.” (01:19-01:59)
• “One hundred percent of buying decisions are based on emotion. Logic has nothing to do with anyone’s decision to buy any product or service.” (02:32-02:40)
• “All of the content that you create…that entire message should be thoroughly connective and consistent with your brand’s message and mission.” (06:11-06:36)
• “I’ve been in this business three decades, and I’m still learning. But I learned from people who taught me ‘this is the way we brand ourselves to the top of our industry and this is what we need you to do’…Most business owners aren’t exposed to that. I was only lucky to be exposed to that. In fact, when I learned it, I decided to take everything I thought I knew about branding and just throw it in the garbage.” (10:36-11:09)
• “When you post, let them feel the love. You don’t have to exactly say the word ‘love,’ but it’s almost like you’re sending a Hallmark card of sorts. And they’re just like, ‘Wow, this is so loving and connective…’ It really it doesn’t matter what you’re selling. Send the love anyway, that’s all they respond to.” (25:40-25:58)
• “Never stop trying. Greatness is just a step away from most people. Most people with a great idea just stop short of it. Don’t stop short of it. Go for what you’re passionate about.” (30:11-30:25)
Links
Connect with Gregg Havass:
• Website: www.wordsperfectinc.com
• LinkedIn: https://www.linkedin.com/in/gregg-havass-5723745
• Facebook https://www.facebook.com/wordsperfectinc
• FREE Zoom consultation of up to 30 minutes for business owners who want to have their content evaluated: www.calendly.com/gregg_havass
The song that motivates Gregg into action:
• Survivor - Eye Of The Tiger (https://www.youtube.com/watch?v=btPJPFnesV4)
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
„How to use your metrics and data for better decision-making?“ is something that many business owners contemplate. Tune in to this quick tips episode to hear Laura Kukemelk share the 3 most important reasons why you should consider setting up Google Data Studio.
Connect with Laura Kukemelk on LinkedIn: https://www.linkedin.com/in/laura-kukemelk/
Do you want to build a following on LinkedIn to grow your business? According to Michelle Raymond, Chief LinkedIn Strategist at Good Trading Company, the best way to accomplish this is to get your employees involved in developing a community of people who are interested in what your business has to offer.
LinkedIn is an excellent tool for marketing your company, even if you think you are too busy to invest much time into it. In today's episode, Michelle provides a few key strategies you can use to maximize the potential of your company page without having to sink all of your time into it. She explains that even posting just once a week (or once a month!) is enough to build your brand when first starting out with a company page. If you focus on diversifying your posts, people will stay entertained by the variety and more likely to interact with your content.
Tune into this week’s episode of Powerful Marketing Tips to learn more about the benefits of having a LinkedIn company page, how to gain followers and build a community on LinkedIn, and how to create engaging content that will get people more interested in your brand.
Quotes
• “The reason that I say to people that you need [a company page]… is that if someone searches for your business name on Google…LinkedIn results always show on the first page for your business name.” (05:54-06:18)
• “If you want to get the most out of your company page, you’ve got to teach your employees and give them training on how to get the most out of LinkedIn. Then what you do is you use your company page to build up their personal brands and you ask the employees to help build the company brand and the more that you work together, the more that the benefits come through.” (06:56-07:17)
• “Use all different styles of content. Don’t just do all text posts or all polls or all video – mix them up. Because we find that we get the best results when we mix things up.” (13:01-13:13)
• “If company pages are boring and don’t entertain, people will run away from them. We need two posts in that two-week period that are feel-good posts.” (16:35-16:51)
• “If you surround yourself with powerful people that are good at what they do and build a community online to support your business growth, that will be the best tool on LinkedIn you will ever find.” (27:40-27:52)
Links
Connect with Michelle J Raymond
• Website: www.goodtradingco.com.au
• Business Gold Book (World First Book on LinkedIn Company Pages): https://www.linkedin.com/company/business-gold-book/
• LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/
• Instagram: https://www.instagram.com/good_trading_co/
• Twitter: https://twitter.com/good_trading_co
The song that motivates Michelle into action:
• Higher Love - Kygo and Whitney Houston (https://www.youtube.com/watch?v=JR49dyo-y0E)
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
„If marketing brings in leads but the sales department does not convert them - are the leads bad or is the sales process bad? Or if marketing is not bringing in enough leads, is it a matter of bad marketing, small budget, wrong target audience or something else?“ discusses Mari-Liis Vaher on this quick tips episode.
Listen to find out how to effectively align your sales and marketing activities, so that they can work together towards achieving your business goals!
Connect with Mari-Liis Vaher on LinkedIn: https://www.linkedin.com/in/vahermariliis/
Do you want your business to stand out from the competition? According to Scott McKain, best-selling author and keynote speaker, the best way to attract and retain customers is to differentiate yourself from your competitors in a meaningful way. In today’s episode, Scott sits down with host Mari-Liis Vaher to discuss what it means to create distinction in your marketing.
Scott believes that marketing is all about making your business more attractive, so that your target customer chooses you over your competitors. Many business owners make the mistake of trying to be like everybody else in their field; however, what ultimately attracts customers are the things that make you unique. Scott explains that it is crucial to first cultivate your differences and then use them to your advantage in your marketing efforts. He discusses the four cornerstones of marketing and how to utilize them to grow your business.
Tune into this week’s episode of Powerful Marketing Tips to hear more about the four cornerstones of marketing. Listen to learn about the importance of standing out from the crowd and leaning into your differences.
Quotes
• “One of the worst things that we could do is to market performance that the people on the frontline can’t execute. And all of that is part of the customer experience. So we all have to work together to create this extraordinary experience that gets customers repeating and referring.” (25:15-25:38)
• “One of the most important qualities is resilience. The ability that after you’ve been knocked down by whether it’s a challenge in your small business or a dwindling customer base because of a pandemic or whatever it might be. The ability and the resilience to take it to the limit one more time is a message that I still find inspiring even though it’s an old song and that still continues to encourage me every time I hear it.” (31:15-31:40)
• “The success of business is based on customer choice. The customer chooses us instead of the competition. So the way that we are chosen is because of our differences, not because of our similarities. But yet, most of us in business have not really thought of that, not really analyzed that. And I realize that because I have a small business and that was my biggest mistake, my biggest problem in the early days of my small business. I thought, 'If I want to be successful I have to be exactly like everybody else in my field,' which made me nothing more than at best average.” (4:53-5:34)
• “I want to keep looking forward, not back. There’s a reason the windshield is bigger than the rearview mirror in a car. You need to be looking forward, not back.” (9:59-10:07)
• “Marketing to me is about how we become more attractive so that we get chosen.” (14:05-14:10)
• “We always hear: 'think outside the box,' but what I’ve found in my research is that a lot of that is because we haven’t really defined our box to begin with. We think we always have to think outside of it because we don’t really know what it is. And if we always have to think outside of it, shouldn't we, as my friend Steve Shapiro says, shouldn’t we get a better box?” (14:21-14:44)
Links
Connect with Scott McKain:
• Website: www.scottmckain.com
• LinkedIn https://www.linkedin.com/in/scottmckain/
• Twitter https://twitter.com/scottmckain
• Instagram https://www.instagram.com/scottmckain/
The song that motivates Scott into action:
• Eagles - Take it to the limit (https://www.youtube.com/watch?v=tJkW0Clsvrk)
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
"If you are a business owner, then at one point or another you have probably come to the point where you realize that you may need to do more in marketing than you are currently doing. And depending on your resources - your time, money, skills - you may choose to do it on your own OR you may choose to hire some help. But the question is - should you hire an in-house marketer or go for a marketing service provider?" discusses Mari-Liis Vaher on this quick tips episode.
Listen to the episode to find out what are the 3 pros and 3 cons of hiring a marketer.
Connect with Mari-Liis on LinkedIn:
- https://www.linkedin.com/in/vahermariliis/
Do you want to create better content for your business in less time? According to Mark Savant, the owner of Mark Savant Media, the best way any entrepreneur can increase their sales is by improving their online presence. In today’s episode, Mark sits down with host Mari-Liis Vaher to discuss strategies to restructure your digital marketing to yield better business results.
Whether we like it or not, our cell phones are a part of our daily lives. Not only does social media allow us to interact with our friends and family, but it also gives us the opportunity to reach consumers all over the world. For this reason, it is crucial that every business owner has multiple forms of social media. When it comes to putting your content together, Mark explains that it is crucial to understand who your target audience is and what problem they need solved. This will set you apart from competitors and attract your ideal customer base.
Tune into this week’s episode of Powerful Marketing Tips to learn more about the power of social media, the content creation lifecycle, and how to create a digital marketing strategy that represents your brand and turns attention into income.
Quotes
• “It's so important right now in 2021 Q4 and beyond that, we're investing in our digital media presence.” (01:33-01:44)
• “It's important that you have some strategy behind your marketing, so that you're speaking to the right people at the right time, delivering the right message, so they can actually become a future client.” (02:18-02:27)
• “If you are branding yourself properly and if you've got the right messaging, it's amazing what the power of the internet and social media can accomplish for your business.” (02:28-02:40)
• “Whether it's consciously or subconsciously, our phone and social media impact nearly every part of our day.” (03:32-03:38)
• “If you're not creating social media content, your business is dead.” (08:33-08:38)
• “The cool thing about social media is you can speak to specific people and solve specific problems with your specific solutions.” (17:42-17:48)
Links
Connect with Mark Savant:
• Website: www.marksavantmedia.com
• The After Hours Entrepreneur Podcast: https://www.buzzsprout.com/1246622
• LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/
• Facebook: https://www.facebook.com/MarkSavantMedia/
• Instagram: https://www.instagram.com/marksavantmedia/
• Twitter: https://twitter.com/marksavantmedia
• YouTube: https://www.youtube.com/channel/UC2ePGMF5jsWze1sc0Gftf4w
The song that motivates Mark into action:
• Metallica - Enter Sandman (https://www.youtube.com/watch?v=CD-E-LDc384)
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
“Put yourself out there,” says Michelle Griffin, personal brand strategist and founder of @BRANDthority. Michelle’s mission is to support business owners in achieving growth goals and becoming thought leaders in their respective industries, particularly through the networking power of LinkedIn.
Michelle uses LinkedIn as her go-to platform to grow her personal brand and teaches her clients how to do the same. On today’s episode, she shares useful strategies for getting started on LinkedIn, including how to write a great headline, what type of photo to use, and how to create a banner that gives a lasting first impression. Michelle also highlights the importance of having a business page on LinkedIn as a way to give your company legitimacy and authority.
Tune into this week’s episode of Powerful Marketing Tips for a conversation with Michelle Griffin and host Mari-Liis Vaher about the importance of building your brand and how best to accomplish this on LinkedIn. If you’ve been wanting to create a standout LinkedIn profile, but you’re not sure where to start, this episode is for you!
Quotes
• “I would only choose LinkedIn if it is where your audience is and where you’re comfortable of course and where you can make the biggest impact.” (02:52-02:58)
• “Your headline…The first 50 characters are what people see when they connect with you, when you comment. It follows you around the entire platform.” (06:25-06:36)
• “Put yourself out there is my mantra.” (10:49-10:51)
• “[Your featured section] is truly the area where you should talk about you…If you’re a consultant or entrepreneur have your booking thing there, too…Think of it as a sampler platter of what you do.” (16:45-17:26)
• “Let’s be a brand authority. Let’s be that authority in your industry. Authority sounds powerful but you’re not self-promoting. A lot of my clients are really experts and have a lot of expertise but they don’t want to say it, so that’s a nice way to say it without being really braggy.” (24:45-24:59)
Links
Connect with Michelle Griffin:
• Website: www.michellebgriffin.com
• LinkedIn: https://www.linkedin.com/in/michellebgriffin/
• Twitter: https://twitter.com/IamMBGriffin
The song that motivates Michelle into action:
• New Radicals - You Get What You Give (https://www.youtube.com/watch?v=DL7-CKirWZE)
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm
"I was mesmerized by the idea of acknowledgement and professional success. Even though, in my heart, I knew I was afraid of doing most of the things that would actually lead me to a powerful career," says Laura Kukemelk, the co-host of the Powerful Marketing Tips podcast.
Listen to the episode to find out how Laura transformed her life from an entry-level marketer to a business owner, marketing expert and podcast co-host.
Connect with Laura on LinkedIn:
- https://www.linkedin.com/in/laura-kukemelk/
"My goal is to help business owners as I have overcome incredible struggles myself," says Mari-Liis Vaher as she shares her personal journey of growth.
Listen to the episode to find out how Mari-Liis has faced life-changing challenges and how she has built the international brand Powerful Marketers.
Connect with Mari-Liis on LinkedIn:
- https://www.linkedin.com/in/vahermariliis/
“Nothing is really impossible, even great marketing is not impossible,” says host Mari-Liis Vaher, a Marketing and Mindset Coach for business owners. Mari-Liis has been working in marketing for 20 years and has first-hand experience in creating, managing and marketing small businesses.
Mari-Liis decided to create the Powerful Marketing Tips podcast to help small business owners navigate the confusing and at times overwhelming world of business, sales and marketing. She knows from experience how tricky it can be to promote your product and mission and wants small business owners to know that they are not alone in their struggles. Through this podcast, small business owners can gain access to proven strategies, practical tips and inspiring guest speakers to help make owning and marketing their company less stressful.
Tune into this week’s episode of Powerful Marketing Tips for an introduction to host Mari-Liis Vaher’s story and what to expect in upcoming episodes of the show. The podcast will feature longer interview-style episodes with guest speakers and shorter episodes containing practical tips for small business owners. Start your journey to more powerful marketing strategies today!
Quotes
• “You are not alone in your struggles. Being a small business owner can be very difficult. You have so many roles and responsibilities at once and let's be honest, most of the time you feel like you are just figuring stuff out on the go. You are constantly exposed to new information, at times even contradicting information, and you don’t know who to trust or which advice to take.” (0:32-0:58)
• “To help you find clarity in this chaotic world of business, sales and marketing, we have created the Powerful Marketing Tips podcast. The purpose of this podcast is to process marketing through the lens of an overwhelmed business owner. We will share proven marketing strategies, inspirational guest speakers, and practical tips to cover your marketing caps and also to drive your own performance.” (1:30-1:54)
• “Conquering the impossible, either personal or professional, is never effortless or quick. You need to decide right now that you are not going to be the victim of your circumstances and you are not going to accept mediocrity. Nothing is really impossible, even great marketing is not impossible.” (3:25-3:44)
Links
https://powerful-marketers.com/guest-application/
Podcast production and show notes provided by HiveCast.fm