The Life Launch Podcast for Mama Entrepreneurs: Recent Episodes

Heather Boersma

A podcast to equip mama entrepreneurs to double their business without increasing their hours. Whether you sell a product, service or are in network marketing, this podcast will equip you with the mindset AND strategy you need to take your business and life to the next level, with more heart and less hustle. Learn about mastering your time, your mindset or your business strategy, every single week! Heather Boersma is a business coach for mama entreprenuers and has a passion to see women not just surviving motherhood and business but THRIVING in it. Each episode will equip you to show up for yourself, your family and your business without hustle and burn out and from a heart-centred, aligned place. Connect with Heather on Instagram: @heatherboermsaEmail to be a guest: heather@heatherboersma.com

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Do you ever feel unsafe in your business? 

Maybe we you launch a new website, or share something vulnerable on your stories. Your heart starts pounding and your palms get sweaty and you think "this is a terrible idea and I'm going to unpublish or delete this right now!"

Or maybe you don't feel safe when you step away from your business and take time to just rest or play or be present with your family. You fear that your business will fail unless you're constantly working, or you worry what will come up in you when you actually take the time to slow down. 

Or maybe you don't feel safe in the idea of success. Like allowing yourself to actually enjoy what you've created might but it at risk in some way. Like if you allow yourself to really feel proud and experience pleasure, it will make it so much harder if you ever lose it. 

When we feel safe in our business, we show up as the most authentic, present, powerful version of ourselves. We connect more deeply with our clients. We make more impact in our community. 

In today's episode registered counsellor (and my best friend) Alisha Mckay is sharing some practical advice on how we can create safety for ourselves in an entrepreneurial journey full of risk taking. 

If you want to connect with Alisha about working together, send her an email at hello@alishamckaytherapy.com

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As female small business owners it can be tempting to isolate ourselves.

It often happens completely unintentionally as well. We are so focused on running our business and being present with our families that we forget to take time to connect with other female business owners.

And sometimes we're even hesitant to spend time connecting with and building our own business community because we think it will just add one more thing to our plate.

But what if spending time building community could grow your business faster and more effectively?

What if you're missing out on THE secret ingredient to growing  a healthy, sustainable, life-giving business that is deeply aligned with your core values and vision for your life.

What if community is the answer?

Today I'm interviewing Shannon Lorenz, a community and business builder, the founder of The Bespoke Market, and CEO of Squamish Local Scoop. 

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A few months ago I started my 3rd round of FB ads with an ads manager.

I knew it was time to scale my business and this was ONE way to do it. 

But what I didn't anticipate was ALL the thoughts and feelings that would come up along the way. I should have - I coach people about this all the time. But, surprise! I'm still a human!

Anytime we step out to try something new in our business, it brings up our ish. If you have limiting beliefs, they'll surface. If you have self doubt - get ready to stare it right in the face. If you have fear around money, um hello. Ya that's going to come up too. 

In today's episode I share the behind the scenes, real life mess of being an entrepreneur who is STILL figuring it out. 

If you're looking for a success story - this is not it. If you're looking for a highlight reel of how amazing my life and business is, don't listen. 

If you want the REAL DEAL messy middle of business - this is it. 

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If you're a female business owner and a mom, I'm guessing you have a lot of tasks to keep track of every day.

And if you're like most people, you're using some version of a running To Do list to try to keep track of everything.

But to do lists are just the first step in the process. 

A to do list isn't the solution to the problem.

A to do list is just a list of un-made decisions.

If you want to double your productivity, get more done in less time and make MORE time for fun, play and adventure, it's time to start scheduling.

Scheduling IS the solution to feeling busy and overwhelmed.

That's why it's sexy. Because it gives you your time back.

More time to rest. To be bored. To create. To drink wine. To have sex. To have energy to have sex.

I know, it's sounding pretty good, right?

So how do you go from a To Do list, to a schedule? Listen to today's episode to find out.

Want some personalized help and support in revamping your scheduling system? Come join Double your Business! Learn more HERE.

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As small business owners and mama's, we have a lot of people depending on us. And there are a lot of demands on our time.

And it can feel like the best (and only) way to keep us is to stay busy all the time. To respond to all the requests as they come in and live in reaction to our lives.

But when we live in reaction mode and we're saying yes to everyone who is asking (kids, hubby, customers, followers, etc.) it leads to hustle and burn out. It allows us to serve well NOW, but not necessarily in the long haul.

In today's episode I'm interviewing the CEO of Moss Postpartum House, Paige Barlow. Paige has created a multiple 6 figure business, during the pandemic, in a sustainable way. Have a listen to see how Paige prioritizing self care in her business and personal life, and the impact that has had on the growth of her business.

Want more tools for sustainable business growth? Come join my FREE training, Double your Business! 

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It's handmade market season! I just went to my first local market a few weeks ago and it was amazing - as the shopper. But I know from coaching many market vendors and even a few organizers, that it can be a VERY stressful season. Exciting, fun and stressful. 

If you own a product based business and you struggle with the market hustle, this episode is for you. I released it early as a bonus episode because the time is NOW and I wanted to get these resources in your hands when you need them most. 

Here's the deal. There are so many things you can't control as a market vendor. The cost of the table, the number of shoppers who will show up, how much they will spend. 

But there ARE a few things you can control that will make all the difference in how successful you are at the market. 

Tune in now to learn more. 

And for all my service-based business owners, this 10 min bonus episode might have something for you too! Don't miss out. 

Register for the Double your Creative Business gathering here: https://products.heatherboersma.com/double-your-business-registration-HB

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Have you ever sent a DM to someone you really want to work with and heard nothing back?!

It's the worst isn't it? Working up the courage to put yourself out there, planning the perfect pitch and then - crickets!

In today's episode I want to teach you a simple tool called "Fill in the Blank". It's a tool I use every time I don't hear back from someone I'm trying to connect with (both in my business AND in my personal life)

This tool helps us move out of the "worst case scenario" that our human brain always wants to paint, and into a space of curiosity and even hope!

If you want more tools on how to manage your mind and harness your brain for business growth, come check out my Double your Business program! 

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If you want to grow a successful business, even when it's hard, you need to know your "Why".

When you have a BIG why, it will motivate you through all the fear and failures that inevitably come up on this entrepreneurial journey. 

In today's episode I talk about the concept of a Why Well. How to dig your well and how to draw from it when you're tired and feel like giving up. 

My hope is that you will start to connect more deeply with the purpose behind your business through this episode and that will drive you to keep showing up, doing the hard work and being consistent. 

You got this mama! 

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How do you make big decisions in your life and business?

Do you decide based on what you feel like you "should" do?

What's the "right" thing to do?

What everyone else wants you to do?

What everyone else IS doing?

What about what you want? Does what you want matter? Is it good? Can it be trusted?

In today's episode I'm sharing how I use my desires to make big decisions in both my business and my family life. And there might also be a big Boersma Family announcement in there, so listen to the end for that!

Want to learn how to leverage your desires more to grow your business? Come check out my coaching program for small business owners, Double your Business. 

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If you feel like routines and schedules are too rigid but you will want to go into your week with a clear plan, you're going to love the idea of rhythms!

In today's episode Rhythms Coach, Wynne Elder (also a mama and entrepreneur) talks to us about the difference between routine and rhythms and how you can use them to bring a feeling of peace and calm into your days.

If you're looking for practical ways to Master your Time as a mama entrepeneur, you're gonna love this episode!

Connect with Wynne on instagram HERE.

Want more resources to Master your Time so you can Double your Business? The doors are open to my Double your Business program now! Learn more HERE.

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One of the hardest parts of being an entrepreneur is putting yourself out there in such big way - every single day - and then failing. Having a great idea, trying it and seeing it NOT work out the way you hoped. It can feel so defeating and discouraging, right?

What if there was a way to face your failures that didn't drag you down, but actually helped you create MORE results in your business? More connections, more impact and more sales!

In today's episode I'm going to teach you the fail forward cycle and how you can use every attempt to move you forward towards your goal, rather than leave you feeling behind.

If you can learn and practice the fail forward cycle, you can create results faster and with less drama than ever before!

Looking for more support in your entrepreurial journey? Come join my free Double your Business training! https://products.heatherboersma.com/double-your-business-registration-HB

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We all have those people in our live that just push our buttons. Whether it's a friend, family member, fellow business owner (usually one who's killing it in a similar business as ours!) or someone we follow on Instagram. And when we see them, think about them, or even hear someone mention their name - we end up triggered. 

You know what I'm talking about right? Toxic people. 

Today I want to offer you a new idea - one I'm not even totally sure I agree with yet:
There are no toxic people, there are only the toxic thoughts we have about them. 

Yup. I said it. And even as I write this I can feel your collective "I don't know if I agree with that..." It's okay! I'm not sure I do either! 

But hear me out on today's episode and listen for WHY I think it only benefits YOU to let go fo the story that some people are just toxic! 

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The number one challenge most entrepreneurs (especially one who are also mamas!) is feeling like we don't have enough time!

Between raising kids, running a household, staying healthy and serving our clients it can feel like we are always short on time.

That's why one of the most important steps in doubling your business IS learning how to Master your Time.

In today's episode our guest Tanessa Shears, a health consultant for entrepreneurs, shares simple ways we can optimize our sleep to create more time AND more focus.

She shares how the quantity and quality of our sleep can improve our focus, emotional regulation and decision making skill as an entrepreneur!

To connect with Tanessa, find her at the Becoming Limitless podcast or on her website.

Want more tools to Double your Business in the next 6 months? Check out my coaching program - Double your Business! 

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You've probably heard of (and experienced) the concept of "decision fatigue". It's the idea that after making many decisions, your ability to make more and more decisions over the course of a day becomes worse.

But as you know, being a mom and a business owner requires a LOT of decision making! We can't afford to get tired of it! haha!

In today's episode I'm introducing the concept of indecision fatigue - something that costs us even more than decision fatigue does.  Where decision making brings clarity and closure, indecision can bring confusion and overwhelm. 

But there are a few simple steps you can take to keep you OUT of indecision fatigue and help you make decisions with more confidence and clarity. Check it out and if you find it helpful, leave a review or share it with a friend! 

Want more tools to grow your business without the hustle? Come join my free training Double your Business here: https://heather-boersma.mykajabi.com/March-Webinar

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On today's episode I'm sharing an interview with one of my dearest friends, Amanda Cook. In this candid conversation we talk all about the feelings that come up when we put our work out into the world.

Amanda is a talented singer, songwriter and worship leader who has been sharing her creative  work for 2 decades, and even she feels scared when she launches a new song or album!

In this episode we talk about why its scary to share our work with the world and what to do when we feel paralyzed about putting ourselves out there.

If you've ever felt nervous the day you launch a new product or offer, this episode is for you.

To connect with Amanda's work, check out her newest song release here! 

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If you want to double your business in the next 6 months you only have to do one of two things (are you ready? I'm giving all the goods away right here)

You either have to double the amount of people you are serving, or double your price. 

So if it's really that simple, why isn't everyone doing doing?

Here's another spoiler alert....

It because of all of the thoughts and feelings that come up along the way. 

In today's episode I'm sharing a behind the scenes of one of my Double your Business coaching calls where I teach the Life Launch Members how to Master their Mindset so they can double their business with more heart and less hustle. 

Want to hear the rest of this call and get coaching for your own business? Come join Double your Business today! 

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More and more I feel drawn to have conversations about money with women. For too long there has been shame and secrecy surrounding the topic, especially for women who have a faith background. 

But I believe that money is just a tool. It's not good or bad in and of itself. 

It is simply a magnifying class that amplifies who a person already is. 

Money in the hands of a generous person = more opportunity for generosity.

In today's episode I interview Amberly Deavours - a life and business coach for Christian business coaches. She brings her perspective on setting a financial goal in your business and how to go after it without guilt or shame. 

If you want more tools to grow your small business - check out my free training "Double your Business w/ More Heart and Less Hustle": https://view.flodesk.com/pages/6201ea04e0eda1a0d8709e1c

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One of the best ways to double your business is to increase your prices. But the problem is all of the thoughts and feelings that come up every time we think about doing this. 

What if no one buys it anymore?

What if my business dries up over night?

What if everyone thinks my offer is too expensive?

I know! I know because I've had these very same thoughts every single time I've increased my price.

Today's episode is going to help you know when is the right time to increase your price and how to sell yourself and your potential customer in a way that feels aligned and heart centred.

Check it out!

Want more help with your business? Get my free Double your Business Morning Routine here: https://view.flodesk.com/pages/61a7e2d76fd16bd0a4ddb1d7 

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Why are women so hesitant to talk about making, having and spending money?

In today's episode I interview speaker, educator and author of Money Handbook, Samia Pedalino.  We talk openly about all things money, how to build wealth and what true success looks like in our life and business.

You don't want to miss this honest conversation about women and money! 

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I passionately believe you can double your business in the next 6 months without doubling your hours! Why?

  1. Because I’ve done it
  2. Because many of my clients have done it
  3. Because I’ve created a simple system for you to do it too

In todays episode I'm sharing the 3 steps to double your business in the next 6 months!

Join my Double your Business by Mastering your Time training coming Feb 24th, 10am PST: 
https://view.flodesk.com/pages/6201ea04e0eda1a0d8709e1c

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Have you ever had a big decision to make and found yourself writing a pros and cons list?

For as long as I can remember I did this. I tried to weigh out the good and bad of each option because I believed that if I chose the "right" option, I could avoid the pain of a "wrong" decision.

But as I matured I realized that there are very few right and wrong choices. Often we are choosing between good and good, rather than good and bad. 

And so it inspired me to create a new tool for decision making called a Pros and Pros List.

Have a listen and give it a try the next time you have a decision to make. 

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Jenna Hill is the co-founder and CEO of a Canadian based, clothing subscription box called Frock Box. In today's interview I ask Jenna all about how she manages mother and business without losing her ever-loving mind. 

We chat all things team, growth, sustainability, organic marketing and more!

Jenna also shares some of her best time management hacks for entrepreneur mamas. 

Check it out! 

To try your Frock Box head over to www.frockbox.ca and use the code UDTRF8SX 

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Time is our most valuable resource. We can always make more money, but we can't make more time. However, there is a way to get more done in the time you have, and in doing so, create more hours and minutes to spend on what you love. 

Here's the deal. The top three time wasters aren't really Instagram, Netflix and Tik Tok, they are people pleasing, perfectionism and shoulds. Because time management is really about mind management.

If you want to double your business without doubling your hours, this training is for you. 

If you want to start your week with clarity and focus on the most important tasks and how to get them done efficiently, this class is for you. 

If you want to 10X your creativity, productivity and profits - it's time to stop these 3 things!

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I coach women to double their business without doubling their hours. And as much as I love watching my clients get amazing results in their business - that's not what I see as their greatest success. 

Success isn't about revenue or growth or any other external thing.

Success is living a life of INTENTION rather than REACTION.

In today's episode I'm explaining why that is and 3 ways to live a more intentional life. 

Get my 10 Min Morning routine here:
https://view.flodesk.com/pages/5f7d04d35bb2f85abb7ec2f8

If you love this podcast, check out my private coaching membership, Life Launch! 
https://www.heatherboersma.com/coaching

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Early in 2021 my husband and I started using the phrase "F*ck the Shoulds" as a reminder of the kind of life we want to live. A life led by desire rather than obligation. A life that represents what we really WANT rather than what we think everyone else EXPECTS of us.

In today's episode I'm sharing 3 questions I'm asking myself as I set my goals and intentions for 2022. 3 questions to guide us into the best year of our lives. 3 questions to help us Stop "Shoulding" Ourselves. 

Are you ready? 

If you love this podcast, check out my private coaching membership, Life Launch! 
https://www.heatherboersma.com/coaching

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Want to grow your social selling business in 2022? Want to do it with more heart and less hustle?

Today I'm interviewing Raelynn Reimer, a top seller and team leader with Seint and she's sharing how she grew her team from zero to 1000 members in just over 2 years! What's unique about Raelynn is that she's been able to grow her business without hustle and burnout, while still being present with her family.

Want to learn how? Come check it out!

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How do you speak to yourself when no one is listening? 

Are you as kind, loving and supportive to yourself as you are to your best friend?

What if you were to become the most supportive and encouraging person in your own life? How would that affect your business, you personal growth, and your relationships?

For a long time I thought it was selfish to focus on loving myself. But now I know that I can't give to others what I haven't first received for myself. 

Today's episode is talking all about how to create a best friend relationship with yourself first so that you can truly give, love and serve out of the overflow and not burn out. 

Check it out! 

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There's a difference between positive thoughts and powerful thoughts.

Positive thoughts work for some but not for others.

Powerful thoughts always work for you. 

Positive thoughts sound amazing.

Powerful thoughts FEEL amazing.

Positive thoughts often create shame and self-judgement.

Powerful thoughts create space for curiosity, growth and self compassion. 

Want to learn how to create your own powerful thoughts? Have a listen to today's episode to learn how. 

If you love this podcast, check out my private coaching membership, Life Launch! 
https://www.heatherboersma.com/coaching

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As a certified Life Coach, many of the skills I use are the very same skills you need as the leader of a social selling team. By using these skills you will help dissolve conflict, empower your team members to take ownership for their business AND build strong team culture.

Check out today's episode to learn the tools you need to coach your team to your most epic year yet! 

Want to learn more team building secrets? Come check out my free training: Team Building Secrets for Social Sellers: https://view.flodesk.com/pages/6196c945a2ca1fbf8757815e

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One of the number one skills we need to grow a business, lead a team and do it with more heart and less hustle is decision making.

So whether you're already great a making decisions and just want to get even better, or have always considered yourself indecisive, this episode is going to teach you how to become an expert. 

When you are good at making decision you save time and access more creativity to get bigger results in your business. 

Want more of support to apply these ideas in your business? Check out Life Launch: https://www.heatherboersma.com/coaching

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What if the most important part of the month or year is actually the 4th quarter? And what if we are missing out on hitting our goals because we a giving up without even realizing it?

This episode outline 3 way to cultivate a 4th quarter mindset so you can get maximum results every single month AND finishing out the rest of this year!

It ain't over til it's over friend. 

Let's leave absolutely everything we go on the court!

If you love this podcast, check out my private coaching membership, Life Launch! 
https://www.heatherboersma.com/coaching

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The best way to grow isn't to work more hours. And it's definitely not to hustle harder. 

So many of us think that the best way to grow is to take more action but what if there's another way to grow. A way that's more heart-centred and sustainable. 

Check out today's episode to learn how.

If you love this podcast, check out my private coaching membership, Life Launch! 
https://www.heatherboersma.com/coaching

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My passion is to help women grow sustainable businesses, so they can be thriving - not just in a year from now, but in 10 and 20 years from now! 

In today's episode I'm share 3 simple ways to create sustainability in your business.

Come check it out!

If you love this podcast, check out my private coaching membership, Life Launch! 
https://www.heatherboersma.com/coaching

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In this episode I introduce the concept of More Heart, Less Hustle and what it means to me by sharing some of my person journey over the last 8 years. I share about how my desire to please people and appear perfect led into a year of intense anxiety and panic attacks. And how through  this experience I found a new way of operating that looks a lot more like heart and a lot less like hustle and burn out.