A Different Perspective with Sandy Taylor: Recent Episodes
Sandy Taylor
My name is Sandy and I’m a marketing coach and the owner of a small digital marketing agency based in Perth, Western Australia.
Every day, I talk to one-person business owners as their marketing coach, web designer or copywriter, trying to understand what they’re aiming for in their business and their life.
I’m often struck by how distorted their views of themselves and the world around them are. So many are unaware of the things that other people are likely to notice about them, like the kindness or energy they project that I can imagine others being drawn to. Instead, they fixate on details like being older or younger than the stereotype or no longer a size 10 dress or with/without the things that they think will stop their feelings of imposter syndrome and they let things like their gender or family background stop them from dreaming big.
I’d like to challenge people to consider different perspectives on things they may not have thought of as negotiable before, in my podcast A Different Perspective.
https://smallbusinessmarketingcoach.com.au/podcast/episode-11-the-global-village-theory-a-model-for-the-future-that-considers-the-biological-story-of-our-people-and-planet/
https://smallbusinessmarketingcoach.com.au/podcast/episode-10-should-we-still-be-owning-and-riding-horses/
https://smallbusinessmarketingcoach.com.au/podcast/episode-8-theres-a-lot-to-be-excited-about-in-our-future-and-the-time-for-change-is-now/
https://smallbusinessmarketingcoach.com.au/podcast/we-werent-designed-to-retire-and-heres-why-we-shouldnt/
https://smallbusinessmarketingcoach.com.au/podcast/episode-6-are-you-being-manipulated-by-fear/
Show notes:
https://smallbusinessmarketingcoach.com.au/podcast/episode-5-a-better-tomorrow-starts-with-what-were-telling-our-kids-today/
In this episode we talk about the value of altruism and circular solutions in business.
Sources
*https://www.psychologytoday.com/au/basics/altruism
https://en.wikipedia.org/wiki/Altruism
https://mentoringmen.org.au/
https://www.topblokes.org.au/
https://en.wikipedia.org/wiki/Knowledge
https://en.wikipedia.org/wiki/Emotional_intelligence
https://en.wikipedia.org/wiki/Entrepreneurship#Social*
In this episode, we talk about whether gender equality is an unwinnable game for women or whether they've just been training for the wrong game all this time.
Sources
https://en.wikipedia.org/wiki/Women_in_Australia
https://www.wgea.gov.au/publications/australias-gender-pay-gap-statistics
https://freakonomics.com/podcast/nsq-niceness/
https://www.mercyfoundation.com.au/our-focus/ending-homelessness/older-women-and-homelessness/
https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/
Olivia Fox Cabane: Build Your Personal Charisma: https://www.youtube.com/watch?v=LMu_md_5PQ4
https://www.booktopia.com.au/the-charisma-myth-olivia-fox-cabane/book/9780670922871.html
https://melbourne-cshe.unimelb.edu.au/__data/assets/pdf_file/0012/2894718/Gender-Enrolment-Trends-F-Larkins-Sep-2018.pdf
In this episode, we talk about better solutions to big problems and in particular, the obesity crisis.
In this episode, we talk about the nature of human nature and how the qualities we're encouraged to think of as weaknesses are the qualities that have ensured our survival as a species.