Attention Seekers: Recent Episodes
Performance Marketing World
Performance marketing is all about attention. It’s the currency that is traded between consumers and advertisers, whether it’s seconds on a screen or clicks on a link. So, if you’re not an attention seeker, you’re not doing it right.
Attention Seekers is the podcast from Performance Marketing World where we get to know who’s seeking attention in the industry and how they’re doing it. Joined by guests ranging from senior executives to junior starters, we talk about what's overrated and underrated in the industry with host, Lucy Shelley, Junior Reporter at PMW.
PMW is one the ground at Cannes Lions 2024!
Having been dubbed the 'Festival of Creativity and Tech', this first edition of PMW's Cannes Lions podcast miniseries brings you expert insight on all of the biggest discussions, innovations and under-the-radar talking points from across the Croisette.
PMW Editor Robin Langford joins host Joseph Arthur to synthesise all of the 'Cannesdemonium' from the opening days of the event, touching on everything from gen AI and the cookie-less conundrum to CTV, retail media and sustainability.
Featuring revelations from the industry's best and brightest, including the likes of Uber Advertising's Paul Wright, Tripadvisor's Lena Arbery, Adform's Phil Acton and many more, whether you're on the ground in Cannes or following along from afar, the Performance Marketing Unlocked podcast has you covered.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Cannes 2024: Amazon launches cookie-less solution, WACL holds industry accountable for women representation
Cannes Lions Day 2: A walk on the wild side
Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools
Cannes Lions day 1: back inside the blast furnace of global marketing
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Is programmatic and digital out-of-home (DOOH) the next big performance channel? This week's special guest certainly thinks so.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:25), who reveals PMW's "most ambitious project yet" – the Performance Marketing Roadmap. The 'top secret' four-part project endeavours to answer the four most consequential questions that performance marketers need answered.
Also in this episode, Mo Moubayed (12:07), co-founder and co-CEO of independent OOH verification adtech company, Veridooh, outlines why programmatic and DOOH is the next big performance channel, set to dominate the future of adspend. Further, as with any good start-up, Veridooh has a doozy of an origin story. Mo tells all, revealing how the company was founded, what challenge it set-out to resolve and exactly how it not only survived but thrived during the global pandemic.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
DOOH it better in 2024
“Out of Home can already be used as a performance marketing channel”: Mo Moubayed, Veridooh
Top 5 adtech tools this week: Prescient AI, Awin, Veridooh, System1 and Amplified Intelligence
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Interested in flirting with an AI-powered large language model (LLM)?
This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makkari (2:12), who unpacks the rumours circulating across the industry asserting an incoming integration of ChatGPT into Apple's new iOS 18 upgrade. On the heels of this scuttlebutt, OpenAI has launched ChatGPT 4.0, the LLM's latest version that will be able to communicate (and flirt) with users through a two-way voice chat and video call.
Reem also delves into Google's latest updates to its AI model, Gemini, as the search giant continues to "fully embracing its AI era".
Also in this episode, Natasha Phillips (14:55), an affiliate marketing expert with over 15 years of both brand and agency-side digital marketing experience, joins to discuss the past, present and future of affiliate, partnership and influencer marketing. She reveals the best ways to drive success in the space, the pitfalls to avoid when picking partners and how AI will impact the affiliate ecosystem. Further, Natasha offers a candid reflection on her recent redundancy at cosmetics brand, The Body Shop, outlining how she responded to the laying-off and what her plans are for the future.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
ChatGPT can talk, see and flirt in latest OpenAI update
Apple to integrate ChatGPT into the next iPhone upgrade?
Google is fully embracing its AI era
What’s really happening in affiliate and influencer marketing?
‘The most powerful performance marketing I have experienced’: AI’s impact on affiliate marketing
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Google has set "early 2025" as the fourth (and final?) date for its deprecation of third party cookies on Chrome, following yet another delay announced late last month.
This episode of the Performance Marketing Unlocked podcast features PMW's Editor, Robin Langford (2:01), who went out into the industry to try and find answers to the key questions that have arisen in the wake of this latest delay. Namely, why did it occur? When can we expect cookie deprecation to actually unfold? And what should organisations do about their first party data solutions in the meantime?
Also in this episode (19:10), Giovanni Pupo, Head of E-commerce Media, Europe at Lipton, joins to discuss the best ways to balance and measure brand and performance, better known as 'brandformance'. Beyond his role at Lipton, Gio is also a University lecturer and host of popular YouTube web-series, 'A Glass of Marketing'.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Will Google now expand its cookieless test to 10% of Chrome users?
‘Enough is enough’: Google’s cookie delay ignites frustration from the ad industry
Google delays cookie phase out until 2025
“Define that creative goal into something you can measure”: how the worlds of brand and performance marketing are merging
4 marketing resolutions for 2024: experts on AI, cookie death and ‘brandformance’
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Adspend grew for a 12th consecutive quarter to open 2024, as identified in last week's IPA Bellwether report. Subsequently, marketers feel the opportunities ahead of them are boundless, with budgets looking strong for the year ahead...but will it all be smooth sailing?
This episode of the Performance Marketing Unlocked podcast features PMW's News Reporter, Reem Makari (1:59), who unpacks the latest IPA Bellwether and reveals exactly where PMW's panel of experts think the biggest marketing opportunities of the future are hiding.
Also in this episode (13:34), Dean Harris, Head of Co-op's Retail Media Network and Claire Trbovic, Partnership Director at SMG, join to discuss the ever-changing retail media landscape. Together, they unpack how to create a successful retail media network, the biggest challenges that come with entering the space, and ensuring you focus on the most important element – the consumer. Not to be missed either, is a 'Resell Me a Pen Challenge' masterclass (39:35) from the pair to round out the show.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Co-op launches UK’s first convenience Retail Media Network
Morrisons uses AI to set ‘personalised shopping challenges’ as part of retail media revamp
IPA Bellwether: contraction in UK main media spend as advertisers risk ‘overusing’ discounts
Understanding consumer behaviour is key: 16 marketers’ takeaways from the latest IPA Bellwether
IPA Bellwether reaction: 16 marketers on using data, AI and the summer of sport to get ahead in 2024
What’s next for 2024:14 marketers on sustainability, growth channels, and other lessons from the IPA Bellwether report
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With Amazon bringing its AI image generation tool to UK shores and doubling down on its investment in AI startup, Anthropic, committing a further $2.75bn to the business, the global e-commerce landscape is becoming increasingly impacted by AI technology.
This episode of the Performance Marketing Unlocked podcast features both Robin Langford, PMW's Editor, and Ben Marks, Director of Global Market Development at open-source e-commerce marketplace, Shopware.
Robin unpacks the Amazon news further, dissecting exactly what it means for small, medium and large businesses alike. Following this discussion, Ben joins the show to offer some expert insight into why AI is becoming increasingly popular across e-commerce and how SMGs can best begin investing in the technology.
We touch on everything from the importance of hiring people with the right skills and ensuring use of AI promotes efficient scaling, to the need to invest in the technology sooner rather than later and how to expand into new markets. Ben also uses his sales skills to resell us a famously outdated product in PMW's classic 'Resell Me A Pen' challenge.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Amazon Ads brings its AI-powered product image generation tool to the UK
Will the data skills gap hinder marketers’ ability to integrate AI?
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In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had some time to think about other things these past couple of weeks.
This episode of the Performance Marketing Unlocked podcast brings together the entire editorial team to discuss some of those things, diving into all the latest performance marketing news.
We dissect everything from what Google's launch of Meridian means for the broader Marketing Mix Modelling landscape and whether or not Schweppes becoming the first brand to purchase an ad buy on Netflix will be a success, to how brands can use new platforms to connect with the next generation of consumers and if organisational use of AI will help or hinder the data skills gap.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Further reading ~
Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics
Schweppes first brand to land UK title ad buy for Netflix’s The Gentlemen
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It's all been building up to this.
Last week, the PMW Unlocked event took place, bringing together over 1000 performance marketers for the two-day event in London. We heard from Coca-Cola, ASOS, the Financial Times, Heineken and others on what's troubling the sector, the secrets to its solutions and hope for the year ahead.
This episode brings you highlights from the event, discussed by the entirePMW team. We give you a recap talking through the best bits with clips from some of the best sessions.
As an extra special treat, we have also added you the entire session from one of the most exciting interviews at the event to the end of this episode: a conversation with the Marketing Director behind Steven Bartlett and the Diary of a CEO podcast, Grace Andrews. The expert at engaging community even reveals some secrets for the year ahead.
PMW's Editor, Robin Langford, discusses the true effects of the cookie deprecation spoken about in the keynote presentation from Quantcast. We also include a clip from a panel that discussed whether to in-house or outsource performance marketing channels, with the speakers fighting over whether social or search is more difficult!
The PMW team, Lucy Shelley, Joe Arthur, Jyoti Rambhai, Sam Johnstone, Celine Yaseen and Reem Makari, all recap their best bits and the outlook of the industry in this special bumper episode.
Clips include:
Alex Mills, Client Partnerships Director EMEA, Quantcast - on the conference floor
Patrick Zinga, Digital, Data and Martech Lead, Heineken - in a panel discussion
Grace Andrews, Marketing Director, Steven Bartlett and Diary of a CEO - entire session
Thank you to ALL our partners for making the event happen. Including Headline Partner Quantcast and Platinum Partner DAC Group.
The PMW Unlocked event was produced by Haymarket Media Group. A HUGE thanks to whole team behind it with a special mention to Linda Eckefeldt.
This podcast was hosted by Lucy Shelley.
~ Further reading ~
PMW Unlocked 2024: Top tips and tricks that brands and marketers might have missed from day one
PMW Unlocked 2024: It’s a wrap! Here’s everything you missed from day two
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The biggest mistake marketers can make is expecting engagement. So how can marketers stand out on social media as we enter the year of digital detox?
This week's guest is Sophie Miller, Founder of Pretty Little Marketer (PLM) and expert when it comes to connecting with communities.
We sit down to discuss why TikTok can be overrated, how to create a fluid strategy across multiple social platforms and why brands like Gymshark and Jacquemus have been getting it right. Having grown her business from a struggling student to a 6-figure mentor with a following of 400,000, Miller has advised brands including Unilever and Graze on their social media strategies and connecting online and offline communities.
Hosted by Lucy Shelley, Multimedia Editor at PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
~ Further listening ~
PMW Resell Me a Pen challengers: DMA: how CMOs deal with imposter syndrome
First episode with cassette challenge: Fat cat art, Hollywood villains and Wordle
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Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?
In this week's episode of Performance Marketing Unlocked, we discuss the importance of upskilling and what imposter syndrome looks like across all levels of seniority. To discuss it further, PMW welcomes to the studio Kate Burnett, General Manager of DMA Talent, and Yarmila Yu, the DMA's Chair of Talent and Founder of YUnique Marketing.
We discuss the difficulty of businesses making smaller teams do more work, the over-reliance on AI and the benefit of the government's Skills Bootcamps. Burnett and Yu pull off a joint effort in the PMW Resell Me a Pen challenge, roping in former US President Barack Obama to resell the BlackBerry.
Hosted by Lucy Shelley, Multimedia Editor, PMW. If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
~ Further listening ~
How to be a marketer in 2024: PMW People Awards judges
How Domino's became the 'Netflix of Food'
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The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers.
At one of the highest CPM's in the industry (between $6.5m and $7m) advertisers are under pressure to make the biggest – and longest lasting – impact.
In this week's bonus episode, we sit down with Kyle Christensen, CMO at Splash inc. to talk about what brands should be doing either side of the Super Bowl LVIII. As previous head marketer at Facebook and Netflix, he talks about connecting with communities and how to have a compelling idea that extends beyond the Super Bowl, as well what it's like to be at the drawing board for a huge entertainment platform.
Hosted by Lucy Shelley, Multimedia Editor, PMW.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
Further listening: Super Bowl special: the ads game – Attention Seekers, S2E9
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Who'd have thought you'd see Richard Hammond on a performance marketing podcast?
The automotive industry – in some ways like marketing – is seeing more change than ever before which makes DriveTribe's role as content production company even more important.
DriveTribe was originally founded by Hammond, James May and Jeremy Clarkson, but since being left by the latter two, it has transformed into an automotive media company, in-housing its content, publishing, production and marketing.
Richard Hammond, Creative Director at DriveTribe, joins the podcast alongside the company's Managing Director, Dave Murdoch to discuss the new face of automotive marketing and how DriveTribe is one of Hammond's 'better' accidents...
They reveal how to connect with communities, striking the right balance between data and creativity and how good thumbnails and titles drive performance. They explain the irrelevance of follower and subscriber numbers and why brands are looking for partnerships rather than campaigns.
To cap it all off, the DriveTribe duo attempt the PMW Resell Me a Pen challenge with the task of Hammond's beloved 'Oliver' – the Opel Kadett from the Top Gear Botswana special.
This episode was hosted and edited by Lucy Shelley, Multimedia Editor at PMW, joined by Joseph Arthur, Senior News Reporter at PMW.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com.
Tickets to PMW Unlocked 2024 are available here. But grab them quick before they run out! Don't miss the most important performance marketing event of the year, in London on 5 and 6 March 2024.
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Is marketing and advertising a creative industry or content factory?
Every January we feel that this year will be 'a year of change' but something definitely feels different in 2024, said Perla Bloom, Connections Planning Lead at EA Games and judge for the PMW People Awards 2024. She is joined in this episode by fellow judge Caroline Parkes, CSO at RAPP, to talk about the top skills on a performance marketer's CV in a year of AI, cookieless advertising and creative efficiency.
We talk about the importance of "flexitarians" in your team, why pitching is the best method of upskilling and how to integrate AI into your role. Looking forward to the year ahead, Caroline and Perla discuss what they want to change and what they would like to stay the same including flexible working to create more equal opportunities for women and being data informed vs data constrained.
If you liked this episode, please leave a review, follow the podcast and subscribe at performancemarketingworld.com. Hosted by Multimedia Editor, Lucy Shelley.
The deadline for the PMW People Awards closes on 25 January. Enter here!~ Further reading ~
Find out more about PMW Unlocked 2024, the two-day event dedicated to performance marketers
Marketing has lost its big ideas, will they come back? John Farrell joins the podcast
Barbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast
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Amazon's goldmine of data, two elections, one Elon Musk and no more cookies. The countdown into 2024 brings more questions and change for the marketing industry.
As Google begins deprecating its Chrome cookies, where will the $480bn spent on programmatic go? Will it head into black box walled gardens or into the open web?
One expert predicts that Musk will sell X by the end of the year, a year that also holds two critical elections for the US and UK. Warner Bros. Discovery and Paramount discuss a merger, creating an alliance that will add fire the the streaming wars for Netflix and Disney+ whilst Amazon reigns supreme as the world's most valuable brand in 2023 sitting on top of a goldmine of data.
Plus, what is Tippex getting up to these days? We discuss this and more in the first episode of the year, readying you for 2024, with Editor Robin Langford and Premium Content Editor Jyoti Rambhai. Hosted by Multimedia Editor Lucy Shelley.
Don't forget to leave a review, follow the podcast and subscribe at performancemarketingworld.com.
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'Prompt' is the word of the year for PMW Editor, Robin Langford.
In a year that has been upturned by AI and social platforms, marketing has lost its big ideas, says John Farrell, ex-CEO of Publicis Groupe's SAMS.
In the final episode of the year, John joins the podcast to chart the evolution of performance marketing from its early beginnings in the 80s, to what 2024 and beyond will look like for the sector.
He recaps his biggest pitch fail as the Global CEO of D'Arcy and the fraught agency/client dynamic, dissecting the industry's two speed economy. Are agencies are falling behind brands in terms of innovation, stuck using the same processes for the last 50 years?
To cap it all off, John questions where marketing's 'big ideas' have gone. Do clients not value it as much? Is it too indulgent? Too risky? And to wrap up the PMW Resell Me a Pen challenge with a Christmas twist, John sells what a brand should be to a modern day consumer in 2024.
But before we hear from John, PMW's editorial team close the year recapping the biggest performance marketing moments of 2023, from AI to social commerce.
Thanks for following our podcast along this year, it's been an exciting journey and we can't wait to bring you more of the latest and greatest from the performance marketing industry next year!
If you like this podcast, please leave a review, follow and subscribe at performancemarketingworld.com.
~ Further reading ~
PMW Predicts… the niche-ification of AI
“This could be a genuine game changer”: what the Meta and Amazon collaboration means for marketers
Amazon continues to bolster its social commerce standing with Snap collaboration
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Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. And it is credit to the powerful personalisation of Netflix.
Nick Bamber, Digital Director at Domino's, joins the Performance Marketing Unlocked podcast to delve into the app's transformation and its users. Like most performance marketers, ex-golfer Nick is a big fan of data and the fresh skills it brings through its people. But he still affirms, "it's a hard field to hire for".
Nick discusses the importance of making tests "as dramatic as possible" and the triumphs and difficulties of innovation at a large company. Personalisation was key to the app's success and he charts how Amazon used to be the poster child of personalisation but has since been replaced by newer platforms.
The PMW Resell Me a Pen is once again attempted, with the seemingly easy task of a CD-ROM. Listen on to see how Nick fairs with the (pizza-shaped?) disks...
If you want to grab yourself a ticket for PMW Unlocked 2024, find out more here.
Don't forget to leave a review, follow the podcast and subscribe at performancemarketingworld.com.
~ Further listening ~
Behind TikTok – how the app is convincing its advertisers
Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
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How much do we actually make our own decisions? Or are we influenced by people around us?
Behavioural science plays a huge role in marketing and Herdify brings it to the forefront. By understanding offline communities and their purchase habits, marketers can translate this into online sales. In this episode, Ed Barter, Lead Data Scientist at Herdify, joins the podcast to talk about people's mental laziness, how brands can market to consumers who are bored of ads and the overrated marketing tactics used around Black Friday.
He also attempts the PMW Resell Me a Pen challenge with the tough task of Tiddlywinks from previous guest TikTok's Simon Hofmeister, giving it a Royal PR boost...
Also in this episode, PMW's News Reporter Joe Arthur discusses the news of the week with Amazon's partnership with Meta and Snap in a bid to minimise the competition from TikTok, but what do the experts think?
To find out more about PMW Unlocked 2024, head here to register.
If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com
~ Further reading ~
“This could be a genuine game changer”: what the Meta and Amazon collaboration means for marketers
Meta partners with Amazon to let shoppers buy directly from Facebook and Instagram ads
Amazon continues to bolster its social commerce standing with Snap collaboration
Amazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google
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Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook as we head into the busiest time in the e-commerce calendar: the Golden Quarter.
PMW's Editor Robin Langford talks through some of the exclusive insights he gained from interviews with Co-op, Boots, Pladis Group (McVitie's) and more. "'Tis the season to be thrifty" he says as we dissect consumers spend, when they're shopping and how. We talk about why the Golden Quarter is so important to performance marketers, why it's going to be different this year and how marketers can do more with data.
Also in this episode, PMW's News Reporter Joe Arthur shares the news of the week in the retail and e-commerce space, including Amazon's recent successes and the introduction of ad-free subscription tiers to Meta's platforms.
Check out the full nine-part PMW Retail Playbook here.
Further reading
Meta to offer ad free subscriptions for Facebook and Instagram in Europe
Amazon leapfrogs TikTok; becomes third most popular e-commerce ad platform behind Meta and Google
Latest podcast: Behind TikTok – how the app is convincing its advertisers
Chapters from the PMW Retail Playbook
Spending habits: why Brits are saving up to slow down
Peak shopping times: a Black Friday bonanza or a bleak midwinter?
A strategy beyond price: five marketing tactics for a Cost of Living Christmas
If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com
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TikTok might have convinced its consumer base, but has it convinced brands and advertisers?
Still in a challenger position, TikTok is constantly experimenting with new products in a bid to draw advertisers away from its competitors Facebook, Instagram and YouTube. Although thought of more as an organic brand tool, the Chinese-owned app is focusing on its performance offering particularly for e-commerce brands.
Simon Hofmeister, Industry Head of E-commerce, Global Business Solutions at TikTok, joins the podcast to unlock TikTok as a performance channel. He discusses the impact of trends on e-commerce including #TikTokMadeMeBuyIt and 'cake or not cake', how the app is attempting to create an 'infinite loop' for the user journey and the game-changing importance of influencers.
Despite the app's success, it's not faultless yet. With measurement challenges and hesitation from other verticals, TikTok is set to attract more brands and advertisers to the platform ahead of the Golden Quarter.
Plus, Simon attempts one of the most impressive and in-depth Resell Me a Pen challenges yet, with the task of Eurovision!
Also in this episode, PMW's News Reporter Joseph Arthur speaks to host Lucy Shelley about the TikTok news that has crossed his news desk recently, including the rumoured subscription tier to battle alongside Meta's.
Further reading:
Meta and TikTok test ad free subscription tiers outside of the US
“Brands need to adapt”: unpacking the influence of TikTok and Meta’s rumoured ad-free subscription tiers
Get tickets to Unlocked 2024
If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com
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The IPA dropped the Bellwether report for Q3 of 2023 first thing this morning, revealing some surprises to the UK ad industry, including a looming recession, changes in UK adspend and a greater focus on AI and sustainability for 2024.
To save you reading the whole report, PMW'sNews Reporter Joe Arthur delves into the quarterly report revealing the good, the bad and the future of the UK adland in less than 10 minutes.
Read PMW's full summary of the report at www.performancemarketingworld.com. Marketers' reactions will be released on PMW in the days to follow so, SUBSCRIBE to follow along.
Hosted by Lucy Shelley, Multimedia Editor at PMW.
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China alone accounts for one-third of the global e-commerce market by payment value. The social and retail landscape is so different to the rest of the world that sometimes the simplest questions are needed to unlock this country's population of 1.4 billion. So how can western brands unlock the Chinese market?
Jimmy Robinson, CEO and Co-founder of Chinese marketing agency PingPong Digital talks through the digital landscape of China and its netizens including the four most popular apps: WeChat, Douyin, Weibo and Red. The last 10 years has seen huge change for the country's internet and shopping cultures and Jimmy explains the attitudes to e-commerce and how to take advantage of it with a case study from clothing brand Lululemon. He reveals the biggest mistakes brands make when marketing to China and how to avoid them. Plus, he takes on a very suitable Resell Me a Pen challenge...
Also in this episode, PMW's Editor Robin Langford talks through our APAC features on PMW in the last week as we head towards the biggest day in the shopping calendar: Single's Day.
If you liked this episode, don't forget to follow the podcast and subscribe at performancemarketingworld.com
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"You shouldn't be a marketer". Marketing at big tech firms like Google is a dream for some, and a nightmare for others. This week's guest Visha Kudhail explains wether its worth the hype and tells us her lessons from being a marketer at big tech firms like Google, Pinterest and Thinkbox.
Visha reveals how you can fail in fast-paced firms and more importantly, what you can learn from it. She divulges her best advice from Tess Alps, the real impact of layoffs across the industry and the not so secret hierarchy between brand and performance teams. We talk about how marketing has become lazy and long form content requires a mindset shift.
Plus, we get into why Steven Bartlett's pod gets overrated due to clickbait and Visha attempts the PMW Resell Me a Pen challenge with the telegram!
If you liked this episode, don't forget to like, follow the podcast, leave a review and subscribe at performancemarketingworld.com
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Social media has been about as dramatic as the Kardashian's in the last year. Kim dropped her diamond in the ocean and Musk and Zuckerberg threatened to settle competition over a boxing match...
With so many platforms coming and going, gaining and losing popularity, this week's guest helps decipher the madness. Adam Dufry, Global Digital Marketing Manager at Dufry, talks about the overrated cost of Web3, the underrated use of owned media and what's Black Friday really like for an e-commerce brand.
And in this week's Resell Me a Pen challenge, Barbie isn't the only returning fashionista...
Further listening:
Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
PMW Unlocked LinkedIn community here.
Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from AVON has set up just about every business you can imagine. Want to know the secret to her success? Social media.
In this episode, Paula describes the benefits of different platforms from TikTok to Instagram to LinkedIn. She explains the blurred lines between affiliate, partnerships and influencer marketing and how to get the most return on your investment.
She also attempts PMW Resell Me a Pen challenge – perhaps the most impressive yet! – but what do you think? Let us know on the PMW Unlocked community LinkedIn page here.
If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com.
Sign up for PMW Unlocked 2023 here.
AI is not evil, so why do we project human characteristics onto it? This week's guest unravels the misconceptions of emergent tech in the marketing industry and addresses the non truths that flood the discussion around the future of tech and AI for brands and marketers.
Software engineer, turned lawyer, now CEO of MDRx, Tom Grogan is uniquely positioned to advise the biggest brands on tech strategy, real digital transformation and the future of brands' engagement with consumers.
Tom explains why we have to be careful about the words we use when describing AI, the real threat that AI poses to jobs and gives his version of what the metaverse can really achieve. Plus, we talk about the biggest tech in the industry at the moment and discuss whether it's for good or a fad.
Apply for the PMW 100 Powerlist here.
Sign up for PMW Unlocked 2023 here.
If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com
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Diversity as a topic comes up in most panels, events and was unmissable at Cannes. But what are agencies actually doing to challenge inequality when hiring new talent?
The UK is the one of the worst western economies for equal access to opportunities and this week's guests are on mission to change that.
Rob Jackson founded WYK; a digital marketing enterprise providing courses to underrepresented groups to help start their career in marketing. Rob is joined by a previous alumni Noel Goode who swapped his career in construction for performance marketing after taking the course, and now works at OMD UK on the McDonalds account.
This episode will explain what businesses can do to promote diversity when hiring new talent, what barriers still remain and what there's left to do.
If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com
No business likes to hear the word 'uncertainty'. But facts, figures and forecasts can help brands remain confident during times of crisis and unpredictable consumer behaviours.
To provide marketers from brands and agencies with clarity for their own media planning, and their competitors', PMW delves into the IPA's Bellwether quarterly report which dropped first thing this morning, revealing where UK ad budgets were spent and the forecast of the year to come.
To save you reading the whole report, PMW's Premium Content Editor, Sarah Dennis, gives you the good, the bad and the future of adland in just over 5 minutes.
Read PMW's full summary of the report at www.performancemarketingworld.com. Marketers' reactions will be released on PMW in the days to follow so, SUBSCRIBE to follow along.
Hosted by Lucy Shelley, Multimedia Editor, PMW.
Performance marketing is overrated, said Duarte Garrido boldly to an audience of Performance Marketing Unlocked listeners... but why?
From professional Chef to social media at Sky, Coca-cola and then Head of Omnichannel at Standard Chartered Bank, Garrido joins the podcast to unlock the brand to demand marketing approach. He teaches how to spend your media budget and prove its value, reveals the true benefit of social media and explains the B2C trap of over-indexing on performance.
He packs the episode with advice for heads of marketing teams to reduce friction and resistance. "Communication and alignment is your first challenge," he outlined, before he took on the Re-sell Me a Pen challenge like a pro... literally.
If you liked this episode, or have any comments you want to share, let us know on LinkedIn on our Performance Marketing World page, and don't forget to follow the podcast as well as subscribe to performancemarketingworld.com to be the first with all the performance marketing news and analysis.
For a festival that boasts of creativity, why is the presence of adtech and performance marketers bigger than ever before?
In this extra bumper episode, we bring you three interviews: Snapchat, Jon Evans (host of the Uncensored CMO and CCO at System1) and Billion Dollar Boy.
[04:54] Snapchat's Fintan Gillespie explains why e-commerce is broken and how AR can bridge the phygital gap. Fintan explains the data behind Snap's 'My AI' – one of the largest generative AI chatbots in the world, lets us in on the biggest secrets in the creator economy, and answers the question: why should performance marketers be interested in Snapchat?
[21:35] Up next, previous podcast guest Jon Evans, joins PMW to explain the difference between what wins at Cannes and what performance best, and how they don't actually correlate. He reveals the secret to the highest scoring ad at System1 and why it's never seen at Cannes, how Aldi competes with John Lewis in the Christmas ad competition and why the definition of creativity is too narrow.
[44:56] The final interview, sits down the ex-Meta CMO of Billion Dollar Boy, Becky Owen, on the freedom after Meta, why 'influencer' is an outdated term and the love/hate relationship with the industry.
And that's a wrap of our podcast Cannes coverage! To check it all out head to Cannes Versus Machine on performancemarketingworld.com.
Please leave a review, like, follow and subscribe to be the first to hear news and opinion from the experts in the performance marketing industry.
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"AI is more of an enabling tool right now than it is a replacement for genuine human creativity," said Kantar's EVP, Creative and Media Solutions, Steve Silvers. For a topic that crops up in almost every talk at Cannes this year, no one seems that impressed.
In the second part of PMW's Cannes Versus Machine three-part podcast series we unlock the technologies that have blown up in the last year and how performance marketers can use them. PMW's Editor, Robin Langford, and Lucy Shelley, Multimedia Editor, talk through their best bits, including the Grand Prix winner for the Creative Data Lions.
We begin with Samsung Ads 'glass level view' of CTV as Andy Jones, Head of UK Sales, debunks its misconceptions. Jones explains how automatic content recognition changes the game for marketers and why acronyms (BVOD, SVOD, FAST, etc...) are so overrated. As consumers quite simply don't care or identify the difference.
The next interview sits down with Kantar, delving into why generative AI is actually not a big deal or worth fussing about. We also ask the data analytics company what is their favourite bad ad that wouldn't win a Lion but might actually perform well!
The third and final episode of the Cannes vs Machine series will be out next week, with special guests from Snapchat, Billion Dollar Boy and Jon Evans from the Uncensored CMO. So follow along at www.performancemarketingworld.com !
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It's hot. There's rosé. A helicopter just landed on a catamaran. It can only be all the media leaders of the world gathering at Cannes Lions Festival of Creativity for its 70th year.
PMW are covering the festival by delving into the relationship between advertising creativity and data led performance marketing. The Cannes Versus Machine series features a 3-part podcast series interviewing some of the most influential brands and agencies in performance marketing, and getting their view on Cannes Lions and what it all means for performance marketing.
This, the first episode, sits down with Phil Christer, UK MD at Amazon Ads to get behind the alchemy of media and creativity in advertising and how it engages with customers. We also hear from frog's Chief Design Officer Chiara Diana and JP Morgan and Chase's CMO of Payments Dustin Sedgwick on creativity in the machine era, the skills marketers need and the important difference between innovation and invention.
Follow PMW's coverage all week at performancemarketingworld.com and keep an eye out for the next two Performance Marketing Unlocked podcast episodes to come!
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The IAB reported that the digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry.
It was this startling statistic that began PMW's investigation into how adland became such a significant polluter and most importantly uncovering why a sustainability mission is not only ethical, but solves a lot more for businesses than we think, with insight and analysis from experts into how organisations and advertisers can minimise their emissions.
This News Short goes into why PMW began the research, what was so surprising, and what needs to happen next.
Part 1 and 2 is available to read now, with Part 3 released later this week.
Part 1: Adland’s carbon conundrum: how performance marketers can prioritise sustainability without it costing the earth
Part 2: 'Cut the crap': how to turn ad sustainability intentions into successful ethical and business outcomes
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Influencer marketing is coming of age. It's making its way through the stroppy teen years of regulatory issues and Kim Kardashian, and is now cementing itself as a serious – and lucrative – marketing channel.
Scott Guthrie, Director General of the Influencer Marketing Trade Body (IMTB) warns of the deification of data, reveals why follower count is overrated, and explains the significance of the IMTB being the first new member to join CAP (Committee of Advertising Practice) in over a decade.
Plus, he takes on Perla Bloom's (EA Games) Resell Me a Pen challenge with the floppy disk!
If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com
Podcasts referenced:
Perla Bloom, EA Games: Barbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast
Kate Cox, BrightBid: The future of AI in marketing and the 'big daddy' ChatGPT: S3E3 Performance Marketing Unlocked podcast
Articles referenced:
Influencer Emily Valentine: The devil wears Prada: an influencer’s story
Robin Ward, LTK, quote: “Creators are completely essential to brand marketing strategies” but, there’s a measurement gap
Kim Kardashian's crypto ad: Kim Kardashian’s $1.3million fine for undisclosed crypto ad
Mylene Klass: Myleene Klass Instagram posts for Next and Skechers banned by ASA for not being identifiable as ads
Under the influence: the impact of failure to disclose as watchdogs continue clampdowns
IMTB joins CAP: CAP appoints Influencer Marketing Trade Body as member
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"Never let a human do a machine's job," said Kate Cox, CMO of AI scale-up BrightBid. The questions marketers should be asking now isn't will AI take jobs, but what do we do with the time that is saved by AI?
Kate saw the 2023 explosion of AI several years back, but explains why we're still in the efficiency stage, and what the real changes will look like in the coming years. In this episode, we talk Elon Musk's halt on development, legislating an unprecedented phenomenon and what happens when you put AI against a comedian...
If you liked this episode, let us know by leaving a review and giving us a follow and tagging us on LinkedIn, Twitter, Instagram or Facebook.
How do you ask the Archbishop of Canterbury for your ball back? Well that's what this week's guest duo Tom Rainsford (Marketing Director, Beavertown Brewery) and Paul McEntee (CEO, PR agency Here Be Dragons) had to do.
The marketing double act push creativity to its extremes – so how does this translate into performance marketing? In this episode, PMW's Joe Arthur and Lucy Shelley sit down with the pair to unlock creativity within performance channels. Beavertown's bold branding became so popular they launched an e-commerce channel, which became more successful than even they expected. From landfill marketing to brands oversharing on social, to vanilla collaborations and tattoos, we get deep into conversation about the underrated relationship between marketing channels, and how to do it right.
Keep listening to the hear the fastest Resell Me a Pen challenge yet, VAR requests and some iffy statistics from 'Harvard Business School'.
If you liked this episode, let us know by leaving a review, give us a follow and subscribe to our site performancemarketingworld.com
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Tickets are selling fast for our FutureCommerce event in London on June 6th, check it out here!!!
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“We ain’t in Kansas anymore.” PMW’s first episode of the rebranded podcast speaks to EA Games’ Global Marketing Strategy Manager, Perla Bloom. We unlock gaming communities and virtual spaces starting with the Barbie trailer and that foot clip.
We discuss how to surprise and delight huge fans, how easter eggs can work in marketing, and why NFTs are more than their ‘finance bro’ reputation. Perla unlocks why EA Games thinks the metaverse is overrated and underrated, why NFTs will revolutionise blockchain technology, and how to use creators to target users of loyal fan bases for a new game launch.
And listen to the end to hear Perla attempt the Re-sell Me A Pen challenge with… an arcade game!
Please leave us a review, like and subscribe to be the first to unlock the hottest topics in the performance marketing industry.
www.performancemarketingworld.com
Microsoft Bing X ChatGPT plans to introduce ads into the generative AI search function. Whilst this maybe an obvious move, the speed of the announcement prompts questions around brand safety and suitability. From bans in Italy, to Wozniak and Musk getting cold feet, the PMW editorial team get behind the scenes of the news of the week in a bitesize episode.
Read more at www.performancemarketingworld.com
If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers.
What does innovation really look like? Tech evolutions are hard to keep up with but sometimes the most creative uses are invisible. 'Loud' jacket-wearer Azlan Raj, CMO EMEA at Merkle and CMO UK&I at dentsu, dissects the brand and performance pendulum, argues what brand loyalty looks like for progressive brands and gets into the 'unsexy stuff' within innovations.
He also talks about being bold for your personal brand and joins the Attention Seekers' 'Dragon's Den' for the ultimate Resell me a Pen challenge.
Please leave us a review, like and subscribe to be the first to know who is seeking attention in the performance marketing industry.
www.performancemarketingworld.com
In the past year, Meta has cut almost 30% of its workforce, with 10,000 layoffs adding to the 11,000 in November, and the 5,000 unfilled vacancies closed. Zuckerberg announced the restructuring as a 'flattening' of the organisation, removing low-priority projects. This included its recent expansion of NFTs within Facebook and Instagram, which launched testing less than a year ago.
To add to the movements at Meta, the platform is exploring development of a Twitter-like platform, code-named P92, adding even more competition to the current social media landscape. Listen to this episode for a quick low-down of Meta's moves and what it means for marketers.
If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers.
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What gets the attention of the top marketers in the UK? From sex toys to hedgehog brains, this episode unwraps performance marketing and what happened at PMW Unlocked, our 2 day event with 800 attendees. We begin with a recap from the editorial team at PMW, some 'jokes' from the Editor and a rundown of the biggest topics including ChatGPT, attribution and why advertisers' biggest competitors are dogs.
Then we hear from the delegates on the conference floor including the Director of the Influencer Marketing Trade Body and the CMO at BrightBid, revealing what's getting their attention at the moment, with some pretty sweat-inducing stories at the end...!
If you liked this episode and want to find out more about who's getting attention in the performance marketing industry, subscribe to the podcast to be the first to know when the next episode comes out. And for more news, analysis, reports and more, subscribe at performancemarketingworld.com.
A 100-year-old german skincare brand like Nivea is about as risk averse as they come. So how does the Head of Digital convince their boss to try new channels? Adam Wright is this week's Attention Seeker discussing the resurgence of old school media channels, why big brands envy smaller brands and what Bezos did right with Amazon. We get into TikTok and the metaverse and why the need to be first is overrated. Plus, Adam attempts the mighty Re-sell Me a Pen challenge.
Please leave us a review, like and subscribe to be the first to know who is seeking attention in the performance marketing industry.
Register on our site performancemarketingworld.com
Shelter, the UK housing charity, made the news with its bold cost of living 'hacks' campaign satirising the government's 'stick-a-plaster-on-it' advice. "Marketing is a really powerful industry" and Helen Saul, Shelter's Head of Marketing, wants to do it for good, not for money. Helen talks through what the end goal was for the campaign, why employee advocacy is underrated and challenges anyone who works in sales to an email marketing duel.
If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers.
Subscribe at performancemarketingworld.com
Who's getting the most attention at the Super Bowl... and why? The editorial team at PMW get behind the scenes of what makes a memorable ad when competing against 80 others that also spent millions. With insights from marketing experts, we discuss which predictions came true, who was missing at the Super Bowl and the secret to advertising success.
If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers.
Subscribe here: www.performancemarketingworld.com
It took us a few days, several attempts and one broken keyboard to create this episode, all in the name of one of the biggest events in advertisers' calendar: the Super Bowl. Jon Evans, CCO at System1 and host of the Uncensored CMO podcast, becomes the podcast guest in the build up to the big match. Telling tales of his own marketing flops, we go through some of the biggest wins and mighty losses in the advertising game, and how marketers can make front page news.
From mascots to celebrities, political statements to near disasters, this bumper episode details how brands stand out against the 80 other ads with a $7million 30-second ad slot.
If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers. Subscribe on our site at performancemarketingworld.com.
"Search is the most effective way to influence customer purchases with 41% saying that that would be the best way to reach them." Join the cost per mille high club as PMW launches the Performance Marketing Playbook for Travel Brands, the practical guide to marketing in travel for 2023 and beyond. Editor Robin Langford explains how tech is going to play a key role in the industry bouncing back, why consumers are so susceptible to travel campaigns, and his love for DOOH.
Read the full Playbook on our site: www.performancemarketingworld.com
You'd think that January would be the busiest marketing month for vegan, health and alcohol-free food and drinks brands, but no: it's the opposite. The GM UK for Australian-born healthy food and drink platform Soulfresh explains the difference between performance marketing for a big corporation and a small disruptive brand, why she had to take a road trip of billboards in the UK and how to get attention as a challenger brand.
Plus, she answers the unanswered question: do adaptogens (ginseng, CBD, hemp, etc.) actually work? Or is it just a marketing tactic?
Enter our PMW 30 Under 30 Award here: https://www.pmw30under30.com
Entry deadline: Feb 9 2023
Subscribe to PMW: www.performancemarketingworld.com
Institute of Practitioners in Advertising’s (IPA) Bellwether report for Q4 2022 was released early yesterday morning with hot anticipation from the industry's brands, agencies and marketers. Providing a run down on budgets, spending and forecasts, the report detailed an optimistic outlook for budgets amidst recession concerns, with a U-turn on adspend previously reported in Q3.
PMW's editorial team decipher the report, giving you the key takeaways and expert's views on the whole report, in less than 10 minutes.
Read more at www.performancemarketingworld.com
With over 1.4 million Twitter followers, Cynthia Johnson is an expert in personal branding. A digital marketer by trade and Guinness World Record holder by dream, the CEO of Bell + Ivy explains why influencing isn't about the influencer, how she stole the Pope's Twitter handle and her guerrilla marketing approach. She discusses how she began a business that treats eating disorders remotely, and why putting on an event with cross-sector collaboration was "the easiest thing [she's] ever done".
And listen to her attempt of the PMW 'Re-Sell Me A Pen' Challenge!
Find out more about Performance Marketing Unlocked on 1 and 2 March here: www.performancemarketingunlocked.com
Like, follow and subscribe to be the first to know when the next episode is out, or listen to our Attention Seekers News Shorts to get a behind the scenes view of the industry's news of the week.
Let's begin 2023 with a rundown of the big players. PMW's editorial team discuss the New Year's revelations including the slow death of the Meta and Google duopoly, how Amazon Ads is bigger than Prime, and why businesses really can't ignore TikTok in their 2023 marketing spend. Plus, our top predictions for the year ahead.
Subscribe to the podcast to keep up to date and register on our site: www.performancemarketingworld.com
Check out our Jargon Buster to begin a resolution you can actually keep, with our definitive guide to key terms: https://www.performancemarketingworld.com/bestpractice/jargonbuster
We did it! We have come to the end of 2022, the first year of Attention Seekers and survived what has arguably been the busiest year in performance marketing to date. In this episode, PMW's Editor Robin Langford, Associate Editor Sarah Dennis and Reporter Lucy Shelley gather round to discuss the top marketing moments of the year, from Musk's madness to Netflix's arrogance, and why 2022 looked more like 1982...
From all of the PMW team, Happy Holidays and Merry Christmas! See you in 2023 for a whole new year of attention seeking!
Catching up on your commute? Late for a meeting and need a briefing? Tune in to the Attention Seekers News Shorts from Performance Marketing World, giving you the behind the scenes of the biggest news of the week in 10 minutes or less.
In the first episode, we also launch PMW's Editor's View from Robin Langford, in which he discusses eBay and Airbnb as they herald a branding renaissance and cut back on performance channels. Should other brands follow suit?
We also discuss the Performance Marketing UK Awards' winners and next year's Global Awards... enter now!
Subscribe to the podcast to keep up to date and register on our site: performancemarketingworld.com
With Musk making some drastic changes at Twitter and growing consumer concerns about consent choices, it's getting harder to predict what the internet will look like in years to come. Do we wait and see or can marketers act now and protect our right to information?
Lana Warner, Senior Director of Partnerships and Strategic Solutions at Lotame, discusses if we'll ever reach a global consent consensus, why apocalyptic 'death of...' narratives are overrated, and takes it back to basics in the latest Resell Me A Pen challenge...
Don't forget to follow, leave a review and head to our site performancemarketingworld.com to be the first to know what is going on in the performance marketing industry.
Hosted and produced by Lucy Shelley, Reporter at Performance Marketing World.
An average recession, according to US GDP data, lasts 11 months but growth post-recession can be up 25%. Rakuten Advertising's MD International, Rakhee Jogia, explains the opportunities that marketers can grab in a recession and why affiliate marketing is resilient, reliable and low risk. With 1 billion people predicted to be in the creator economy by 2026, we also talk about making noise when it matters, Rishi Sunak's new job, and wellbeing in the metaverse.
Plus, how do you think Rakhee fares at this week's Resell Me A Pen challenge...?
Hosted by Lucy Shelley, Reporter at PMW. Recorded by Aidan Lyons and edited by Lindsay Riley from Rethink Audio.
Roll up! Roll up! A social enterprise famous for its high street vendors was hit hard by the pandemic, and has since gone through a huge rebrand. Zoe Hayward, Group CMO at The Big Issue, reveals what it's like marketing for a company with social responsibility after a 7 year stint at consumer brand M&S. She discusses how the social enterprise had to quickly adapt, how much she hates buzzwords, and what it's really like creating an M&S food advert...
Subscribe to Attention Seekers so you don't miss the next episode! Out every fortnight.
Do we really know what the future of Web3 looks like? Who's going to be in it? How will it change our lives? Suresh Balaji co-founded the Web3 Marketing Association to regulate this unpredictable, unnerving and exciting new space. Having recently spent 17 years at HSBC, and acquiring the bank real estate in Sandbox, Suresh answers the most important questions all about Web3... tune in!
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It's very easy to make mistakes in marketing, especially when you're trying to be bold... and it doesn't always go to plan. FMCG marketing expert Gareth Turner remembers some cringe-worthy moments alongside his tales of success. Gareth has headed marketing teams for Weetabix, Arla Foods, Heinken and more, and has now gone full time to run his marketing consultancy, Big Black Door, where he gives a C-Suite lens to marketers.
In this episode, we discuss marketing since the death of Queen Elizabeth II, why Lord Sugar gets it wrong, and how to get a campaign with 97% prompted awareness discussed in the House of Commons.
Welcome back to season 2 of Attention Seekers! With your favourite parts upgraded and some new sections added (including a new feature for the 'resell me a pen' challenge) this season is set to be bigger, better and catch your attention more than the first.
To never miss an episode know what should be getting your attention, don't forget to follow, subsribe and leave us a review!
The foundation of TV is linear. But will this always be the case? Jo Kinsella, President of InnovidXP (formerly TVSquared), talks cross-channel CTV measurement, getting rid of industry noise, and what it's like proving yourself as a woman in a male dominated industry.
Jo fought her way through many challenges, personal and professional, to be the woman she is today. Her advice for performance marketers is to filter out the noise, get educated on what's new, and welcome change. Tune in to listen to how she has become a 'Wonder woman of New York'.
Send in suggestions for our next guest's 'Re-sell me a pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld
Let's go back to the naughties... imagine knowing about the internet 20 years before it boomed? That's where we're at with the metaverse, predicted to be bigger than the internet. Aaron Goldman, CMO of Mediaocean finishes this episode in freestyle, after discussing Netflix partnering with Microsoft, explaining why "it's time TV ads did more", and why he sold his data on Ebay.
Head to our socials to send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Instagram @performancemarketingworld, Twitter @PMarketingW, and Facebook.
"71% of people see a TV ad and then search for the product online." Retail royalty and captain of commerce Rita Harnett explains why conversational commerce works, what headless commerce is, and why voice commerce causes family issues. We discuss the disaster of empty Heinz shelves, Robert Palmer's sexy girls, and why alarm clocks are so 'in' right now.
Head to our socials to end in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Instagram @performancemarketingworld, Twitter @PMarketingW, and Facebook.
What kind of ads perform best for mums? Ads of dads. Tom Ollerton, the Founder of Automated Creative, questions 'what is the value of the metaverse?' and disregards best practice as playground copying. We talk about all things creative in marketing; from Marvin Gaye, to music in NFTs, and how "all bands are performance marketers". Tune in to hear what he thinks is overrated and underrated in the industry, and attempt the almighty 'Re-Sell Me a Pen' challenge!
Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.
"Change brings opportunity and imperatives." For this bonus episode, Charli Rogers talks about the catalysts of change, the freedom of creativity and why a digital transformation can be overrated as well as delving in and giving us a masterclass on search.
Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
Marketers have more to learn from Donald Trump than you think, according to this week's guest. We talk about the power of search, why NFTs are overrated and how GDPR does on the dating scene.
Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
"Bye bye cookies," says Airey Baringer with a skip in his step. This week's guest less so seeks attention, but more solutions. The demise of third-party cookies presents exciting and challenging times ahead; Airey Baringer from TripleLift explains how we have to reinvent the system in order to succeed.
Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
Imagine being paid to cause havoc, play with your customers and just write the first thing that comes into your head on the company's socials... meet John Thornton, Copy Writer and Social Media Manager for Innocent drinks. This week's guest is an official attention seeker and his unruly methods pay off! Innocent Drinks' 'Head of Chaos' explains how mistakes are good, that stepping over the line is encouraged and reveals the method behind the madness.
Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
It's all about relating to your audience, remaining authentic and keeping an eye on trends. Are we talking Eurovision or performance marketing? Listen in to Sarah Dennis to see how two seemingly opposite industries, are almost one and the same as she attempts to sell us Eurovision, and the highs and lows of the annual European song contest.
Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
Does the tortoise always win the race? In a fast-paced world, Michael Arking from Social Motion Films says we need to slow down to get better results. We talk humour, roast culture and consistent branding alongside voodoo dolls, expensive watches and dating advice.
Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
Charlie Cadbury predicts Elon Musk's Twitter dreams, reinvents a White and Black TV and overrates TikTok, all in one episode. The great grandson of the Cadbury founder delves into his own business of voice commerce, his fascination with the 'Internet of Things' and valiantly attempts the 'Re-sell me a pen' challenge!
Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
Jim Hawker hates awards but loves attention. This week's Attention Seeker tells us of his 'three pipe case' in performance marketing, including: overcoming the challenges posed by GA4, visible in-person results at The Hundred cricket and the underrated benefits of networking. Listen in for his attempt to re-market a maybe not so outdated pocket calculator...
Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
For some, it's not about seeking attention but avoiding it... ASICS's Abha Gallewalle reveals why brands should also avoid Will Smith's slap, how she avoided NSYNC's JC Chasez and why she had to celebrate Olympic winners with subtlety.
Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.
Running away from home in search of cookie-promised holidays, Artfinder's Joshna Rughani gives us her take on Apple's iOS update, the metaverse and how brands can come together in times of crisis. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Hollywood villains, fat cat art and Wordle on a lads’ chat -- our first episode gets to know the team that brings Performance Marketing World to you. Our Premium Content Editor, Robin Langford, reveals his ratings on who’s performing in the industry right now and what’s getting his attention this week. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.