Marketing with Burlington Press: Recent Episodes
burlingtonpress
Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Marketing is the key to staying competitive, reaching new customers, and growing your business. Yet, despite investing time and resources, many businesses find that their marketing efforts fall short. If your marketing isn’t delivering the results you expected, it’s time to evaluate what’s going wrong. Here are three common reasons your marketing might be failing, and how you can turn things around.
Read more: https://burlingtonpress.com/2024/10/02/3-reasons-your-marketing-is-failing-and-how-to-fix-it/
A strong value proposition is the foundation of any successful business. It communicates to your customers why they should choose your product or service over your competitors. But crafting a compelling value proposition can be tricky. Here’s a step-by-step guide to help you create one that resonates with your audience.
Read more: https://burlingtonpress.com/2024/09/05/how-to-develop-your-value-proposition/
In the age of digital marketing, where every brand is vying for attention online, direct mail might seem like an old-school approach. However, it continues to be one of the most impactful ways to reach and engage with customers. If you’ve been hesitant to include direct mail in your marketing strategy, it’s worth asking yourself—what’s really holding you back? Let’s explore some of the common concerns and why they might not be as challenging as they appear.
Read more: https://burlingtonpress.com/2024/08/19/whats-stopping-you-from-leveraging-direct-mail-in-your-marketing-strategy/
Reaching voters, and potential voters, with a clear and compelling message is crucial. While digital channels have gained popularity, political direct mail remains a powerful tool for engaging with constituents in a personal and persuasive way. Here’s how to maximize the impact of your political direct mail campaigns.
Read more: https://burlingtonpress.com/2024/08/14/maximizing-voter-engagement-through-direct-mail-campaigns/
In today’s digital landscape, ensuring that your website is accessible to all users is a smart business decision. An accessible website strengthens your brand, improves user experience, and opens up your business to a wider audience. But what exactly is web accessibility, and how can it benefit my business? Let’s take a look…
Read more: https://burlingtonpress.com/2024/08/10/8-benefits-of-having-an-accessible-website/
Direct mail marketing has been a staple for businesses for decades. But, in the digital age, it’s often misunderstood or underestimated. Here are seven myths about direct mail marketing, DEBUNKED.
Read more: https://burlingtonpress.com/2024/08/05/7-myths-about-direct-mail-marketing/
Many website owners underestimate the importance of regular maintenance, thinking their site will function perfectly without any intervention. This mindset can result in security vulnerabilities, decreased performance, and even total website failure. By understanding and addressing these common misconceptions, you can make informed decisions that protect and enhance your online assets, ensuring your website remains a valuable tool for your business. Here are the facts you need to know to keep your website running smoothly and securely.
Read more: https://burlingtonpress.com/2024/08/04/5-common-misconceptions-about-website-maintenance/
In the high-stakes world of political campaigns, attack ads are a common tactic used to sway voters and undermine opponents. For candidates on the receiving end, responding strategically is crucial. Here are five effective ways political candidates can respond to attack ads.
Read more: https://burlingtonpress.com/2024/08/02/5-ways-political-candidates-can-effectively-respond-to-attack-ads/
Conversational marketing has become a hot topic in recent years because it helps businesses connect with prospects and customers in a personalized way through interactive experiences. Popular types of conversational marketing tools include messaging apps and chatbots. It’s also easy to implement. Here are five ways conversational marketing can enhance your customer acquisition rate.
Read more: https://burlingtonpress.com/2024/07/17/5-benefits-of-online-conversational-marketing/
In the world of web development, speed is king. A fast-loading website can significantly impact user experience, search engine rankings, and ultimately, your bottom line. However, there's a common misconception that achieving a high page speed score is synonymous with having a fast website. In reality, these two concepts, while related, are not the same. Let's take a look at the differences and explore why you shouldn't place your trust solely in a page speed score.
Read more: https://burlingtonpress.com/2024/07/11/do-you-want-a-good-page-speed-score-or-a-fast-loading-website/
As the internet continues to evolve, so do the threats that lurk within it. Cyberattacks have become a significant concern for website owners, with hackers constantly devising new ways to exploit vulnerabilities. From financial gain to ideological motives, the reasons behind these attacks are as varied as the methods used. Let’s explore some of the motives for attacking websites, common techniques hackers employ, and actionable steps that can enhance your website’s security.
Read more: https://burlingtonpress.com/2024/07/10/why-are-hackers-attacking-my-website-and-how-can-i-prevent-it/
Having a website is essential for any business. However, it’s not enough to simply launch a website and leave it at that. Your website is an ongoing investment that requires regular maintenance and updates to stay relevant, secure, and effective. Let’s take a look at why continuous website upkeep is crucial for your business.
Read more: https://burlingtonpress.com/2024/07/08/your-website-is-an-ongoing-investment-the-importance-of-continuous-upkeep/
In a digitally driven world where online communication dominates, traditional methods like direct mail might seem outdated for fundraising. However, for nonprofit organizations, direct mail remains an essential and highly effective tool. Its unique ability to create a personal, tangible connection with donors makes it a critical component of successful fundraising strategies. Here’s why direct mail continues to be a vital asset for nonprofits.
Read more: https://burlingtonpress.com/2024/06/24/why-direct-mail-fundraising-is-so-important-for-nonprofit-organizations/
Improving engagement with subscribers is a key objective for any business that relies on email marketing. But with so many email messages competing for attention, how can you stand out? One strategy gaining traction is vulnerability. Showing your human side, admitting mistakes, and being honest with subscribers can make a big difference.
But what exactly is vulnerability in email marketing, and why is it relevant to email engagement? This guide looks more closely at vulnerability in email marketing and provides useful insights on how to leverage it to enhance engagement. You'll also learn some common mistakes to avoid and find out why understanding your audience is crucial.
Read more: https://burlingtonpress.com/2024/06/12/how-to-use-vulnerability-in-email-marketing-to-boost-engagement/
Effective communication is paramount in the competitive landscape of business-to-business (B2B) interactions. It’s not just about exchanging information but ensuring that the information is understood, appreciated, and acted upon. Here are some strategies to enhance your B2B communication and build stronger, more productive business relationships.
Read more: https://burlingtonpress.com/2024/05/23/effective-b2b-communication-key-strategies-for-better-business-relationships/
Marketing a product perceived as “boring” can be a challenging task. However, with the right strategies, even the most mundane products can captivate an audience and drive impressive sales. Here’s how...
Read more: https://burlingtonpress.com/2024/05/21/transforming-the-ordinary-how-creative-marketing-elevates-mundane-products/
Social media influencers can be valuable assets for businesses, but their effectiveness depends on your specific goals, industry, and marketing strategy. Here are some key pros and cons to consider...
Continue reading: https://burlingtonpress.com/2024/05/08/are-social-media-influencers-worth-the-investment/
Given the current dominance of digital clicks and instant notifications, it’s easy to overlook the impact of a more traditional approach: direct mail. Yet, this classic tool has not only endured in the digital age but also thrived, providing a tactile dimension that digital channels cannot replicate. Let’s take a look at how direct mail continues to captivate audiences and how it can be seamlessly woven into your digital marketing strategy to amplify your message and reach.
Read more: https://burlingtonpress.com/2024/05/01/the-power-of-direct-mail-in-a-digital-age-strategies-for-captivating-your-audience/
A well-designed website is vital for maintaining an effective online presence. If your website seems outdated or isn't performing as expected, it might be time for a refresh. Here are some key signs that your website needs an update.
Read more: https://burlingtonpress.com/2024/04/16/10-signs-its-time-to-refresh-your-website/
In the competitive arena of politics, where every vote counts, politicians have turned to sophisticated branding strategies, akin to those used by global corporations, to connect with the electorate and secure their place in office. Branding in politics transcends the mere visual identity; it’s about crafting a compelling narrative that resonates with the voters’ values, aspirations, and concerns. Let’s explore the multifaceted approach to political branding, illustrating how it influences elections and shapes public opinion.
Read more: https://burlingtonpress.com/2024/04/10/winning-votes-with-brand-power-the-role-of-branding-in-political-campaigns/
In the interconnected world of today, the success of small businesses and the health of their local communities are more intertwined than ever. While profit margins, growth strategies, and operational efficiencies remain key focal points, the importance of corporate social responsibility can’t be overlooked. One of the most impactful social responsibility practices a small business can engage in is supporting and sponsoring nonprofit organizations. This not only contributes to the betterment of society but also offers a plethora of benefits to the businesses themselves. Here’s why small businesses should consider this philanthropic approach as a part of their business strategy.
Read more: https://burlingtonpress.com/2024/04/09/why-small-businesses-should-support-and-sponsor-nonprofit-organizations/
In the realm of politics, a logo serves as the visual cornerstone of a candidate’s identity, embodying their values, beliefs, and vision for the future. A well-designed political logo has the power to captivate voters, evoke emotion, and leave a lasting impression. Let’s explore the best practices for designing a memorable political logo that effectively communicates a candidate’s message and resonates with constituents.
Read more: https://burlingtonpress.com/2024/04/02/crafting-political-identity-best-practices-for-designing-a-memorable-political-logo/
When you look at all the digital marketing strategies available, it’s easy to overlook the enduring power of print. However, in the midst of the digital noise, print marketing continues to hold its ground, offering unique advantages that digital channels often struggle to replicate. But what is it about print marketing the keeps it relevant in the digital age? And how can businesses leverage the power of print to complement their digital efforts effectively? Let’s take a look.
Read more: https://burlingtonpress.com/2024/03/23/unlocking-the-power-of-print-why-traditional-marketing-still-matters-in-the-digital-age/
Turning customers into brand ambassadors is a powerful marketing strategy that leverages word-of-mouth to enhance brand reputation, increase customer loyalty, and drive sales. The process involves converting satisfied customers into vocal advocates for your brand, who willingly share their positive experiences with others. Let's take a look at some key strategies for transforming customers into brand ambassadors.
Read more: https://burlingtonpress.com/2024/02/23/transforming-customers-into-brand-ambassadors/
Color plays an integral role in our lives. It has the power to evoke emotions, create associations, and even drive decisions. In the realm of branding, colors are not just aesthetic choices; they are the silent ambassadors of a brand’s message. Let’s delve into the undeniable power of consistent brand colors and their importance in forging a memorable brand identity.
Read more: https://burlingtonpress.com/2024/02/16/creating-a-memorable-identity-the-power-of-consistent-brand-colors/
Inboxes are brimming with communications. A compelling subject line is your first, and sometimes only, chance to capture the recipient’s attention. Here are eight strategies designed to help you master the art of writing email subject lines that stand out, engage, and persuade your audience to click through.
Read more: https://burlingtonpress.com/2024/01/24/boost-your-open-rates-8-smart-tips-to-create-compelling-email-subject-lines/
Search Engine Optimization (SEO) is a crucial component of any online marketing strategy. By optimizing your website for search engines, you increase the likelihood of your site ranking higher in search engine results, which can lead to increased traffic and potential customers. However, with so many different SEO metrics available, it can be challenging to know which ones are the most important to track. Here, we’ll explore some of the key SEO metrics that you should be focusing on.
Read more: https://burlingtonpress.com/2024/01/18/what-seo-metrics-are-the-most-important-to-track/
The strategic use of promotional products can play a pivotal role in amplifying the effectiveness of your nonprofit’s fundraising efforts. These products not only serve as tangible symbols of your organization’s mission and values but also act as powerful tools for building and maintaining donor engagement. When thoughtfully integrated into fundraising strategies, promotional items like branded apparel, accessories, and other merchandise become more than just physical objects; they transform into ambassadors of your cause, extending the reach and visibility of your nonprofit. Here are 10 strategies for leveraging the power of promotional products in revenue generation.
Read more: https://burlingtonpress.com/2024/01/13/10-strategies-to-incorporate-promotional-products-into-your-nonprofit-fundraising/
Email marketing is a powerful tool that can deliver exceptional return on investment. Central to this strategy is having a robust and engaged mailing list. While most marketers understand the importance of a mailing list, building one can be a challenging task. Here are some tried-and-true methods to grow your email subscriber base.
Read more: https://burlingtonpress.com/2024/01/12/12-ways-to-build-your-mailing-lists-boost-your-audience-and-engagement/
In today’s digital age, conversations are happening all around us – on social media, forums, blogs, and beyond. These conversations are a goldmine of insights for businesses, organizations, and individuals alike. This is where social listening comes into play. Social listening involves monitoring and analyzing online conversations to understand what people are saying about a brand, industry, or specific topics. Let’s take a look at what social listening is, its importance, and how to effectively implement it.
Read more: https://burlingtonpress.com/2024/01/06/the-art-of-social-listening-understanding-and-leveraging-online-conversations/
In recent years, the paper industry has faced a unique set of challenges and misconceptions, particularly regarding its environmental impact. However, organizations like Two Sides North America are at the forefront of debunking myths and highlighting the sustainable practices within this vital industry. This article sheds light on how the paper industry is not just surviving but thriving, by embracing sustainability at its core.
Read more: https://burlingtonpress.com/2023/12/28/sustaining-the-future-the-evolving-landscape-of-the-paper-industry/
In the ever-evolving landscape of digital marketing, making data-driven decisions is not just an advantage; it’s a necessity. Tools like Google Analytics and Google Search Console have emerged as indispensable assets for marketers looking to gain deep insights into website performance and search presence. Let’s explore how these tools can be integrated and utilized for better marketing decisions.
Read more: https://burlingtonpress.com/2023/12/27/enhancing-marketing-strategies-with-google-analytics-and-google-search-console/
Creating an engaging and effective content marketing strategy involves understanding and leveraging different stages of customer engagement. Let’s explore the 7 stages of content marketing for engaging customers across their lifecycle.
Read more: https://burlingtonpress.com/2023/12/20/7-stages-of-content-marketing-for-engaging-customers-across-the-lifecycle/
In the fast-paced world of marketing, the integration of print and digital strategies is not just a trend, but a necessity for businesses aiming to maximize their outreach and impact. Integrated marketing combines the best of both worlds, leveraging the tangible appeal of print with the dynamic reach of digital platforms. This approach offers a cohesive brand experience to customers, regardless of where they encounter your business.
Read more: https://burlingtonpress.com/2023/12/18/integrating-print-and-digital-marketing-strategies-for-modern-businesses/
When discussing the significance of powerful graphic design in political mail, it’s essential to understand the unique challenges and opportunities this medium presents. The core of the argument lies in how effective design can swiftly capture and retain the reader’s attention, a crucial factor in the fast-paced and often cluttered world of political marketing.
Read more: https://burlingtonpress.com/2023/12/14/designing-influence-the-crucial-role-of-graphic-design-in-political-mail-campaigns/
For businesses of all sizes, customer retention stands as a crucial barometer of success. However, an often overlooked counterpart is ‘customer churn’ – the rate at which customers leave a service provider for another. By examining the reasons behind this behavior, businesses can gain valuable insights to fortify their customer retention strategies.
Read more: https://burlingtonpress.com/2023/12/11/understanding-customer-churn-why-do-customers-switch-to-competing-service-providers/
Two strategies are crucial for business growth and sustainability: customer acquisition and customer retention. While acquisition focuses on bringing new customers to the fold, retention emphasizes keeping the existing ones engaged and loyal. Both play a pivotal role, but striking the right balance between them can be the key to long-term success.
Read more: https://burlingtonpress.com/2023/12/10/balancing-the-scales-customer-acquisition-vs-customer-retention/
In the vast sea of modern marketing techniques, there’s a tried and true strategy that has stood the test of time: promotional products. These tangible items, branded with a company’s logo or slogan, range from pens and mugs to tech gadgets and apparel. Their longevity as a marketing tool should hint at their efficacy. If you’ve overlooked this strategy, here are 10 compelling reasons to reconsider and integrate promotional products into your marketing mix.
Read more: https://burlingtonpress.com/2023/12/08/10-reasons-why-you-should-be-using-promotional-products-in-your-marketing/
The integration of Artificial Intelligence (AI) into various aspects of business and brand management has been revolutionary, offering efficiency and innovation. However, there’s a growing concern about how the use of AI can potentially threaten brand authenticity, a key element in maintaining customer trust and loyalty.
Read more: https://burlingtonpress.com/2023/12/06/is-ai-threatening-your-brands-authenticity/
Millennials, those born between the early 1980s and the mid-1990s, now constitute a significant portion of the global consumer base. With diverse interests, tech-savviness, and a penchant for authenticity, marketing to this generation requires a nuanced approach. Here’s how to effectively resonate with and market to millennials: https://burlingtonpress.com/2023/12/01/how-to-market-to-millennials-engaging-a-generation-that-values-authenticity/
In an era dominated by digital technology, it might seem counterintuitive to suggest that print marketing is not only relevant but often more effective than its digital counterpart. However, the emerging field of neuromarketing offers intriguing insights into consumer behavior, shedding light on why print marketing can be a powerful tool for businesses. Let’s take a look into the fascinating world of neuromarketing and explore why print marketing has a unique advantage in capturing consumer attention and driving engagement.
Read more: https://burlingtonpress.com/2023/11/20/the-neuroscientific-edge-why-print-marketing-triumphs-over-digital-marketing/
In the fast-paced digital era, the demand for content that’s relatable, authentic, and human-centric is increasing. Content marketing isn’t just about promoting products or services—it’s about telling stories, creating connections, and reflecting society’s diverse tapestry. To remain relevant and resonant, embracing diversity in content marketing is imperative.
Here’s why: https://burlingtonpress.com/2023/11/18/the-importance-of-embracing-diversity-in-content-marketing/
The relationship between small businesses and nonprofit organizations can be multifaceted and mutually beneficial. Both entities can gain various advantages through strategic partnerships. Here’s how the relationship can work symbiotically.
Read more: https://burlingtonpress.com/2023/11/02/the-symbiotic-relationship-between-small-businesses-and-nonprofit-organizations/
In today’s competitive business landscape, establishing a strong brand identity is paramount to success. At the very core of this identity lies the logo—a visual representation of the company’s ethos, values, and offerings. A well-crafted and professional logo is not just an aesthetic addition to your business; it’s a necessity. Here’s why...
Read more: https://burlingtonpress.com/2023/11/01/the-importance-of-a-well-crafted-professionally-designed-logo/
Winning an election requires a comprehensive strategy that encompasses various aspects of political marketing, public relations, and community engagement. Here is a guide that outlines key strategies and tips to help you win your election.
Read more: https://burlingtonpress.com/2023/10/30/how-to-win-your-election-a-guide-to-political-marketing-and-strategy/
In today’s fast-paced business environment, the ability to make informed and strategic decisions is crucial. Data-driven marketing has emerged as a powerful approach, leveraging data and analytics to optimize marketing strategies, enhance customer experiences, and ultimately drive business success. Here we’ll explore the transformative power of data-driven marketing and how businesses can harness it to achieve their objectives.
Read more: https://burlingtonpress.com/2023/10/27/achieving-success-with-data-driven-marketing/
In today’s diverse global market, cultivating an inclusive marketing strategy is not just a moral imperative—it’s a business necessity. Inclusion in marketing goes beyond avoiding stereotypes and seeks to embrace, reflect, and celebrate the diversity of the audience it aims to reach. Here are some actionable strategies to ensure your marketing efforts resonate with a broader audience, fostering a sense of belonging and connection.
Read more: https://burlingtonpress.com/2023/10/25/cultivating-an-inclusive-marketing-strategy/
Customer testimonials have long been recognized as one of the most potent forms of marketing. A glowing review or testimonial can offer potential customers the reassurance they need to choose your business over competitors. But how can you harness the power of testimonials most effectively? Let’s explore the ins and outs of leveraging testimonials to market your business.
Read more: https://burlingtonpress.com/2023/10/23/leveraging-testimonials-to-market-your-business-a-guide-to-authentic-promotion/
Local landing pages play an integral role in local search engine optimization (SEO) campaigns. For businesses with multiple locations or those targeting specific localities, these pages are key to capturing local search traffic and converting users into customers. But how do you create a local landing page that not only provides valuable information but also ranks well in search engine results pages (SERPs)? Here’s a step-by-step guide to creating local landing pages that shine.
Read more: https://burlingtonpress.com/2023/10/12/11-ways-to-create-local-landing-pages-that-rank/
Storytelling is as old as humanity itself. From ancient cave paintings to modern digital narratives, humans have always been captivated by stories. In the world of marketing, storytelling isn’t just a buzzword—it’s a powerful tool that leverages human psychology to create a connection between a brand and its audience. Let’s dive deep into the psychological underpinnings of storytelling in marketing and its transformative impact.
Read more: https://burlingtonpress.com/2023/10/10/7-psychological-impacts-of-storytelling-in-marketing/
Political campaigns have long used a mix of positive and negative strategies to woo voters. While we’d love to believe that campaigns are won on issues, policies, and positive messages alone, the prevalence of negative political ads and mailers suggests another reality. Let’s explore the reasons behind the enduring power of negative messaging in the political realm.
Read more: https://burlingtonpress.com/2023/10/08/the-dark-allure-of-negative-political-ads-and-mailers-a-deep-dive-into-their-effectiveness/
In the high-stakes world of political campaigns, every detail matters. From the rhetoric used by candidates to the colors on a campaign poster, every element is meticulously crafted to convey a particular message. The blend of marketing and design in these campaigns plays a pivotal role in shaping the public’s perception of a candidate. Let’s delve into how the integration of these two elements can make or break a political campaign.
Read more: https://burlingtonpress.com/2023/10/07/marketing-and-design-style-for-political-campaigns-crafting-a-winning-message/
Artificial Intelligence (AI) is revolutionizing multiple facets of our lives, including the world of marketing. AI tools can help marketers create compelling and optimized marketing copy, enhancing their strategy and improving their ROI. Let's explore how you can utilize AI to write effective, engaging, and conversion-oriented marketing copy.
Read more: https://burlingtonpress.com/2023/10/03/10-tips-for-leveraging-ai-to-craft-compelling-marketing-copy/
The decision of where to source your printed or embroidered apparel – whether it be for your small business, sports team, or personal project – can significantly impact the quality, cost, and production time of your merchandise. Choosing a local apparel decorator not only allows you to support your local economy but also provides a number of benefits compared to opting for online alternatives. Here are 10 reasons why investing in a local apparel decorator can be a wise choice.
Read more: https://burlingtonpress.com/2023/10/02/10-unique-benefits-of-choosing-a-local-apparel-decorator/
Most of us know that having a website is a requirement for any business aiming to thrive. However, simply having a website is not enough; it must be optimized for mobile devices. The importance of ensuring your website is mobile-friendly cannot be overstated. Let’s delve into why mobile optimization is crucial and how it can benefit your business.
Read more: https://burlingtonpress.com/2023/09/25/7-reasons-your-business-needs-a-mobile-friendly-website/
Professional graphic design is a worthwhile investment for a multitude of reasons, as it can significantly impact the success and perception of businesses, organizations, and individuals. Here are eight compelling reasons why investing in professional graphic design is a wise choice.
Read more: https://burlingtonpress.com/2023/09/23/8-reasons-why-professional-graphic-design-is-worth-the-investment/
In a world filled with digital noise, the charm and effectiveness of print materials should not be underestimated. Whether you’re a small business owner, a nonprofit organization, or an individual with a creative project, partnering with a local printing company can offer a variety of advantages that extend beyond the ink and paper. Let’s explore the often-overlooked benefits of working with a nearby print shop.
Read more: https://burlingtonpress.com/2023/09/18/the-hidden-gem-benefits-of-using-a-local-printing-company/
Over the last few years, the focus on website accessibility has steadily increased. Ensuring that your website is accessible to all users, regardless of their abilities or disabilities, is not only the right thing to do but also makes good business sense. Let's take a look at some steps you can take to create an accessible website that can be enjoyed by everyone.
Read more: https://burlingtonpress.com/2023/09/09/creating-an-accessible-website-a-step-by-step-guide/
In the world of visual communication, the phrase “size matters” takes on a whole new meaning when it comes to wide format printing. This remarkable technology has revolutionized the way we print and display images, making it possible to turn big ideas into even bigger realities. From eye-catching banners that stop traffic to stunning wall-sized art installations, wide format printing has transformed the way we share information and express creativity. Let’s dive into the fascinating world of wide format printing, exploring its technology, applications, and the future it holds.
Read more: https://burlingtonpress.com/2023/09/07/the-art-and-science-of-wide-format-printing-unleashing-the-power-of-big-ideas/
In an age dominated by digital technology, it’s easy to overlook the enduring effectiveness of traditional marketing methods. While digital marketing has its merits, direct mail remains a valuable and often underestimated tool in a marketer’s arsenal. Let’s explore why direct mail can be more effective than digital marketing in certain scenarios and how it continues to deliver impressive results.
Read more: https://burlingtonpress.com/2023/09/01/the-power-of-direct-mail-why-it-outshines-digital-marketing/
In today’s digital age, a well-designed and user-friendly website is essential for nonprofit organizations to effectively communicate their mission, engage supporters, and drive positive change. A nonprofit’s website serves as a virtual window into its work, values, and impact. To ensure your nonprofit website is both impactful and user-friendly, follow these best practices.
Read more: https://burlingtonpress.com/2023/08/30/12-best-practices-for-creating-an-effective-nonprofit-website/
Small businesses are the heart and soul of communities, serving as economic engines, sources of innovation, and vital contributors to the local culture. Beyond their role in driving commerce, small businesses have an equally important responsibility – giving back to the communities that support them. Let’s delve into the significance of small businesses engaging in community outreach and explore the far-reaching impact of their contributions.
Read more: https://burlingtonpress.com/2023/08/18/a-ripple-effect-the-importance-of-small-businesses-giving-back-to-the-community/
In today’s interconnected and rapidly evolving world, building relationships and networking has transcended its conventional importance and has become a cornerstone for personal and professional success. From career advancement to personal growth, the value inherent in fostering meaningful connections cannot be overstated.
Read more: https://burlingtonpress.com/2023/08/15/small-business-networking-the-power-of-building-relationships/
Developing a nonprofit marketing plan requires careful strategizing and consideration of your organization's goals, target audience, resources, and the approach you will use to achieve your objectives. Here's a step-by-step guide to help you create an effective nonprofit marketing plan.
Read more: https://burlingtonpress.com/2023/08/01/nonprofit-marketing-a-12-step-guide-to-developing-an-effective-marketing-plan/
Promotional products have been a popular marketing strategy for decades, and for good reason. These tangible items imprinted with a company’s logo or message serve as powerful tools to enhance brand visibility and leave a lasting impression on customers. Let’s explore the surprising benefits of promotional products and why businesses of all sizes should consider incorporating them into their marketing campaigns.
Read more: https://burlingtonpress.com/2023/07/24/the-surprising-benefits-of-promotional-products-a-win-win-strategy-for-businesses/
Search engine optimization (SEO) isn’t about tricking search engines into ranking your website higher. In fact, many of the old school “black hat” techniques will penalize your website’s search ranking. Today, SEO for small businesses involves combining high-quality, valuable information for readers with strategic optimization techniques to improve search engine visibility.
Here are 12 steps to help you develop SEO-friendly content: https://burlingtonpress.com/2023/07/19/small-business-seo-12-steps-to-creating-high-quality-content/
It can be difficult to get people’s attention in a crowded mailbox. However, when done correctly, direct mail can be a great way to raise funds and awareness for your nonprofit.
Read more: https://burlingtonpress.com/2023/07/11/how-to-design-an-effective-nonprofit-appeal-mailer/
In the fast-paced world of politics, capturing the attention and support of voters is paramount. A compelling political campaign requires strategic communication tactics that leave a lasting impression. Let’s take a look at the pivotal role that graphic design and direct mail play in shaping successful political campaigns, enabling candidates to connect with their constituents on a deeper level.
Read more: https://burlingtonpress.com/2023/07/08/the-power-of-graphic-design-and-direct-mail-in-political-campaigns-winning-hearts-and-minds/
There’s never been a more competitive time in the world of email marketing and customer outreach. As customers become more selective about the brands they engage with, businesses that regularly use email marketing need to come up with more inventive ways to stand out in recipients’ inboxes. Using unconventional email delivery times is one way to make your messages more noticeable. There are various advantages to sending emails at odd hours and several ways to use timing to your advantage.
Read more: https://burlingtonpress.com/2023/07/07/using-unconventional-email-delivery-times-to-boost-engagement/
The conversion rate of a marketing campaign is the difference between making it a budget burner or a lucrative source of profit for your business. And for many types of online marketing, a landing page is an essential part of driving high conversion rates.
What makes a successful landing page that turns interested visitors into active customers? Countless factors play a role, but here are eight of the most important guidelines to follow.
Read more: https://burlingtonpress.com/2023/06/14/8-essential-guidelines-for-crafting-high-converting-landing-pages/
It’s easy to overlook the power of print marketing and direct mail in today’s high-tech culture. In 2020, almost 33% of Americans reported that maintaining their digital devices had become unmanageable. Meanwhile, USPS research from 2021 revealed that direct mail can be an effective tool for broadening your candidate’s appeal.
A recent survey revealed that three-quarters of millennial voters enjoy getting direct mail. Thirty-eight percent of them visited a website after receiving a relevant ad. Seventy-one percent of Gen X respondents said that direct mail is more personal. People enjoy getting mail, and research from 2021 suggests that direct mailings can be an effective addition to your political marketing campaign.
Read more: https://burlingtonpress.com/2023/06/07/how-direct-mail-and-print-marketing-can-invigorate-your-political-campaign/
In the business world, customer retention is crucial for maintaining a stable customer base and ensuring continued growth. One of the most effective ways to boost customer retention is by using customer feedback. By collecting and analyzing feedback from your customers, you can gain valuable insights into what they value most about your business, as well as areas for improvement. Here are some ways to use customer feedback to boost customer retention.
Read more: https://burlingtonpress.com/2023/05/10/5-ways-to-use-customer-feedback-to-boost-customer-retention/
Optimizing a website’s content and structure to achieve higher rankings in search engine results pages (SERPs) is a crucial element for any successful website. This is commonly referred to as Search Engine Optimization (SEO). One way to improve this process is by utilizing YouTube. Following Google, YouTube is the second-largest search engine in the world. By creating videos relevant to your website’s content, you can rank your website higher in both YouTube and Google search results.
Here are some tips on how to use YouTube to boost your website’s SEO: https://burlingtonpress.com/2023/04/19/how-to-use-youtube-to-boost-your-website-seo/
Do you want more visitors to your website? Are you struggling to keep people on the page? The answer could be that your website lacks user-friendliness. People will leave if they find navigating your website frustrating or confusing, so it’s important to create a good user experience for them. Thankfully, there are solutions to make any website more user friendly.
Read more: https://burlingtonpress.com/2023/04/03/6-ways-to-make-your-website-more-user-friendly/
People choose to wear clothes that make them feel good, and custom-printed apparel has the ability to both please and impress. A natural inclination to get satisfaction from a clothing choice gives you a marketing advantage. You can profit from a unique type of branding that lets you express how you want your customers and clients to see you. Here are seven strategies that can help you choose the best approach for your target audience.
Read more: https://burlingtonpress.com/2023/03/15/7-benefits-of-custom-branded-apparel/
Storytelling is a powerful tool. Anyone who has ever watched a movie or TV show understands that stories can be compelling, engaging, and memorable. But did you know that storytelling also has the power to influence your audience? It can make them more invested in what you’re selling, engage them more with your brand, and help them connect with it on an emotional level — and those are just a few of its many benefits.
Read more: https://burlingtonpress.com/2023/02/20/5-reasons-to-include-storytelling-in-your-marketing-strategy/
Search engine optimization, or SEO, improves your website’s visibility in search engine results. The higher your website ranks on search engine result pages (SERPs), the more organic traffic it will receive. If you want to boost your site’s visibility and get more organic traffic, you need to ensure that your SEO is up-to-date and effective. Here are five proven ways to improve your website’s SEO.
Read more: https://burlingtonpress.com/2023/01/25/5-ways-to-improve-your-websites-seo-in-2023/
Are you using video in your online marketing? If not, you should be. In 2023, online video is expected to account for 82.5% of all web traffic, and 81% of marketers say it has helped them directly increase leads or sales. Video is a powerful marketing tool. It can increase brand awareness and drive sales, but that doesn’t mean it’s easy to get right. If you want the best results from video in your marketing strategy, you must stand out from the pack. Are you doing that? If not, let’s look at ways to use video to engage customers and get more leads and traffic.
Read more: https://burlingtonpress.com/2023/01/04/7-creative-ways-to-harness-the-power-of-video-in-your-marketing/
Google reviews are among the most important factors in local search engine optimization (SEO). In addition to helping potential customers learn more about your business, Google reviews improve your chances of ranking higher in search results. Asking for Google reviews can seem daunting, but it doesn’t have to be. Here are 10 tips to make the process easier — and more effective.
Read more: https://burlingtonpress.com/2022/12/07/10-ways-to-ask-for-google-reviews/
A brand voice can set you apart from your competitors. It’s the way you speak to people and the way you educate and steer them toward your products or services. But how do you develop one?
Think of your brand voice as your business’s unique personality. It’s how you want people to think of your company and what it stands for. It’s the way you want customers to feel when they interact with you or read about you in an article or blog post.
For companies like Apple and Nike, their brand voice is what separates them from other companies that sell similar products. Apple’s brand voice is unique and recognizable, which helps them build loyalty among customers drawn to their products and what they represent. It reinforces what makes their business special and what differentiates them from their competitors.
Let’s look at some ways to create a strong brand voice that resonates with your customers and followers.
Read more: https://burlingtonpress.com/2022/11/09/5-powerful-ways-to-build-your-brand-voice/
Instagram is switching up its priorities. Packing as many hashtags as possible into your captions to maximize visibility is being phased out by new adjustments to content distribution algorithms.
So what’s the answer to increasing engagement? The head of Instagram, Adam Mosseri, has announced that one of the four key areas Instagram will be focusing on is video.
Read more: https://burlingtonpress.com/2022/10/26/forget-hashtags-reels-are-the-future-of-instagram/
Whether you’re a startup or an established small business, email marketing is one of the best ways to build brand awareness and credibility. However, with around 64% of small businesses using email marketing to reach customers, it’s getting harder to stand out in crowded email boxes. You might not have the huge marketing budget of larger businesses, but there’s a lot you can learn from their email campaigns. If you’re a startup looking for guidance or a small business trying to stand out from the crowd, here are seven valuable email marketing lessons you can learn from big brands.
Read more: https://burlingtonpress.com/2022/09/19/7-email-marketing-lessons-big-brands-can-teach-small-businesses/
Political campaigns are long, drawn-out affairs, and even experienced candidates are sure to make a few mistakes along the way. With that being said, too many unforced errors can doom a campaign well before the first votes are cast. Limiting mistakes, especially those relating to marketing and voter outreach, can keep your campaign in the right gear until you’ve successfully crossed the finish line.
Every mistake avoided represents another boost to your chances. As you execute your campaign, here are twelve errors you should be especially focused on avoiding.
Read more: https://burlingtonpress.com/2022/08/28/12-mistakes-to-avoid-with-your-political-campaign-marketing/
As a business owner or marketing professional, you always want to find new ways to reach out to your target market and grow your customer base. One way that you can do this is by starting a blog.
A blog can be a great platform for sharing information about your products or services, as well as news and information from your industry. In addition, a blog can help you build relationships with potential and current customers.
Here are five great benefits of blogging for your business: https://burlingtonpress.com/2022/08/18/5-important-benefits-of-blogging-for-your-business/
Small business marketing budgets are often limited. Whether you’re starting a new business or looking to grow one you’ve been running for years, it’s important to get the best return on investment (ROI). These tips will help you maximize your small business marketing budget.
Read more: https://burlingtonpress.com/2022/08/03/10-tips-to-maximize-your-small-business-marketing-budget/
Electoral campaigns are primarily exercises in human psychology. As a candidate or political consultant, your job is to reach voters with the type of messaging that’s most likely to affect their behavior. The road to the hearts and minds of the electorate is paved with difficult decisions, and you’ll constantly wonder what approach would prove most impactful.
As you develop your electoral strategy, you’ll have to decide whether to use positive or negative marketing. Some campaigns are consistently positive, using optimistic language to inspire the electorate and maximize turnout. Others dip regularly into the bag of dirty tricks, attacking their opponents at every turn. Both approaches can prove successful.
You’ll need to evaluate the unique circumstances of your campaign before settling on an electoral strategy. The nature of the race, the depth of the competition, and the personality of the candidate should all play a role in the decision. It also helps to develop your strategy from a place of knowledge and wisdom. By learning more about positive and negative marketing, you’ll give yourself the best chance to develop an approach that works for you.
Read more: https://burlingtonpress.com/2022/07/18/positive-vs-negative-political-marketing-how-tone-impacts-your-campaign-and-voters/
You may have heard that a lead magnet is a must-have for generating more income for your business. But what is a lead magnet, and how will a lead magnet help you make money? Simply put, a lead magnet is any item that will attract new customers (or leads) to your business. The real beauty of a lead magnet is that it funnels potentially interested parties straight to you, either by them providing you with their contact details or by you putting your contact information and selling points straight into their hands.
Read more: https://burlingtonpress.com/2022/06/29/what-is-a-lead-magnet-and-why-should-you-use-one-for-your-business/
Have you ever heard the saying that you can’t be everything to everyone?
You can spend every penny you have on marketing and advertising, but if your message doesn’t reach the people who want to buy what you’re selling, then that money isn’t being spent wisely. For small to mid-size businesses, it really isn’t feasible to try to market to everyone, everywhere. You need to focus on getting your message in front of people who buy what you’re selling–your ideal customers.
Here’s what you need to do to reach your ideal customers, and it starts with creating an ideal customer profile.
Read more: https://burlingtonpress.com/2022/06/18/how-to-reach-your-ideal-customer/
When switching from a focus on B2C (business-to-customer) sales to B2B (business-to-business) marketing, the approach to selling will need to change. The product or service may be identical. Nevertheless, the emphasis of your marketing will need to change. Those changes could be widespread, encompassing the website, marketing collateral, and the sales process.
Consumers may make purchases based on gratification or personal taste. Businesses, on the other hand, buy to generate profit. Consequently, business buyers are far more focused on ROI (return on investment). Business purchasers also buy on behalf of an employer, so they must justify their purchases. So, what does this mean for marketing?
Read more: https://burlingtonpress.com/2022/06/08/10-crucial-differences-between-b2b-and-b2c-marketing/
Generating leads can seem like a never-ending cycle. There are always more prospects to speak with or market to, and your list never seems to get segmented enough at the top. The truth is that generating leads is no easy task. It’s a time-consuming process that can suck up massive amounts of time and drive you crazy in the process. Still, you need those leads. So how can you generate them without wasting too much time?
Read more: https://burlingtonpress.com/2022/05/11/9-ways-to-reduce-the-time-you-spend-generating-leads/
At a time when more and more people are using social media, every brand needs to target platforms such as Facebook, Twitter, Instagram, and LinkedIn. However, social media marketing requires more than posting and advertising. Social listening is an essential practice that helps you understand your audience and keep track of important trends.
Read more: https://burlingtonpress.com/2022/04/28/what-is-social-listening-and-why-is-it-important/
To be successful as a modern business, you need to make the most of your social media marketing. It’s not enough to simply have a presence on all the biggest platforms. You also need to do whatever it takes to maximize the impact of your profiles while making every post count.
When it comes to Instagram, location tags provide a great way to reach more customers. By adding geotags to your posts and stories, you make your content more searchable while telling consumers exactly where you’re operating. Tagging coordinates might seem like a minor detail, but it can have a major impact on your digital marketing efforts.
Read more: https://burlingtonpress.com/2022/04/06/instagram-marketing-why-you-should-be-using-location-tags/
Everyone knows that a website is necessary for any business. Even if you do not intend to sell products online, your customers will use the internet to find businesses like yours. But simply throwing together a couple of web pages just won’t do the trick. You need to put thought into the design and content of a business website.
Business websites do not need to be overly complex. Still, some fundamental features should be incorporated into the design. Here are 10 important web-design features that any business website will need.
Read more: https://burlingtonpress.com/2022/03/11/10-important-features-of-a-well-designed-business-website/
Blog posts, articles, and other forms of online content represent an important part of modern marketing. These are the strategies that present your brand to internet users while cementing your status as a thought leader in your industry. The problem with this type of marketing is that it only works if people click through to your pages. That’s why it’s so important that your content ranks highly on Google and other search engines.
Read more: https://burlingtonpress.com/2022/02/26/how-to-rank-higher-on-google-by-answering-your-customers-questions/
Whether you’re running a new startup, a small business, or even working for a large corporation, you need to use social media marketing to your advantage. Social media marketing can help significantly expand your reach to attract new customers and boost your sales. While Facebook, Twitter, and Linkedin are all important platforms, Instagram is one of the best platforms for marketing your business.
Instagram attracts over a billion people every month who browse the platform for all kinds of engaging visual content. Your brand can utilize this to draw people in and bring your products or services to the attention of tons of users. However, if you want to promote your brand with Instagram, you need to use the best marketing methods. Here are 5 powerful strategies to market your business with Instagram.
Read more: https://burlingtonpress.com/2022/02/18/5-powerful-strategies-to-market-your-business-with-instagram/
By including QR codes in print marketing, you allow users to engage with your brand in convenient, personalized ways and increase the potential for landing a valuable client.
Read more: https://burlingtonpress.com/2022/02/08/qr-codes-bridging-the-gap-between-print-and-digital-marketing/
Whether you’re new to politics or have been in the game for years, you probably understand how important visual elements can be to a campaign. Policy proposals are certainly key, but logos and pictures connect with voters on a more direct level. By associating your campaign with a fresh, impactful image, you can cement your candidacy into the minds of the electorate. A smart, snappy logo is often the difference between failure and success.
The problem is that creating a great political logo is far from easy. Even big-name candidates with millions of dollars at their disposal often fall short. All the same, you can increase your chances of success by studying successful images from the past, learning about the main elements of a political logo, and keeping up with the latest trends. Armed with useful and relevant information, you’ll be ready to create the image that best suits your campaign.
Read more: https://burlingtonpress.com/2022/01/24/creating-a-great-political-logo/
You have the perfect idea, the perfect execution, and the perfect printing. Now it’s time to send out your direct mail marketing campaign. What makes the difference is the list of recipients. There are several different types of lists that your business can use to get the results needed. Consider the following.
Read more: https://burlingtonpress.com/2022/01/19/mailing-lists-connecting-with-the-right-people/
When you need print products (such as brochures, letterhead, and large-format marketing) to build and strengthen your brand, you need a print provider. Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Make it easy on yourself by consistently partnering with a print provider.
How do you find the right printer? Here are six factors to consider: https://burlingtonpress.com/2022/01/05/what-to-consider-when-looking-for-a-print-partner/
Are you captivating your audience with your marketing?
The art of fascination will draw in your prospects and customers and get them intensely focused on you. But how do you fascinate your audience? You use one of these seven languages of fascination.
Read more: https://burlingtonpress.com/2021/12/15/using-fascination-to-improve-your-marketing/
Most business owners start out with a laser-like focus on their business. They’ll swell with pride and “shout it from the rooftops” to tell you about their newest, exciting product or service. However, like the majority of people in business, they tend to take a business-focused approach, focusing on promoting the features or specs of the product and making sure that you know how this new product or service is the best of the best.
Herein lies the rub, as they say. While shouting it from the rooftops might seem like a good approach, customers don’t necessarily want to hear about your business. Instead, they want to hear about how your company will help THEM. They are more concerned that you understand their need and are offering a solution to address it.
Here’s where customer-centric writing and promotion comes in. Read more: https://burlingtonpress.com/2021/11/30/6-steps-to-customer-centric-writing/
A good marketing campaign will get the right people talking about your products or services, bring customers to your business, and build a foundation for future business success. Poorly thought out marketing, however, usually does exactly the opposite. Marketing mistakes not only waste your advertising dollars, they can damage your company's reputation and cost you revenue. To avoid causing your company these kinds of problems, you'll want to steer clear of these common marketing mistakes.
Read more: https://burlingtonpress.com/2021/11/10/5-common-marketing-mistakes-to-avoid/
The lifeblood of your business lies in your ability to sell your product or services, but many entrepreneurs struggle to craft a great pitch. To shape a compelling offer, you need to know your customer, make ideas accessible, and pitch benefits that outweigh the perceived cost.
Here are five key components to include when structuring an irresistibly good offer: https://burlingtonpress.com/2021/10/26/5-key-components-of-an-irresistible-offer/
What does your design look like when viewed through the eyes of someone who is color blind? Not everyone can see all colors, but they do need to be able to recognize what different colors can mean on some signs, particularly safety signs and notification signs. While accommodating color blind viewers is not yet a universal requirement to assist those with this disability, many countries do require such an accommodation. This means there is a precedent for constructing design work in this way. If you are asked to design something for color blind viewers, it can be done. Here are some ways you can approach it.
Read more: https://burlingtonpress.com/2021/10/16/designing-for-a-color-blind-audience/
Marketers might not control everything in a business, but they do have a profound influence on the promotion of their products. From branding strategies, advertising, product placement, and more, there are so many options for how to market a product or service. That’s why it is helpful to have a framework to build from, especially one that’s concise and memorable.
Read more: https://burlingtonpress.com/2021/10/09/build-your-brand-with-the-4-ps-of-marketing/
Just like writing, concise designs create a profound impact. And while everyone loves some bells and whistles, there is such a thing as over-designing. This usually occurs when you set out without a distinct direction or a focused design solution. While it is easy (and even fun) to overdo things, ultimately this confuses the viewer and produces a muddled result.
Want to keep your concepts as sharp as possible? These tips will help.
Read more: https://burlingtonpress.com/2021/10/03/how-to-avoid-the-temptation-to-over-design/
Is rebranding just a marketing ploy, something time consuming, or simply cliché? Perhaps you think rebranding sounds fun but isn’t worth the time or hassle. You may want to think again.
Read more: https://burlingtonpress.com/2021/09/28/5-reasons-to-consider-a-rebrand-for-your-business/
Marketers face a paradox.
Consumers expect your brand to know everything about them – who they are, what they want, and why – and to deliver that at the exact moment they need it. But, at the same time, ad saturation and inbox clutter can fuel resentment. That’s why marketing to today’s consumers demands a new strategy: consumer-first marketing.
How do you meet rising consumer expectations while fulfilling prospects’ hopes for increasingly personalized service? Here are three areas to emphasize: https://burlingtonpress.com/2021/09/06/3-keys-for-reaching-todays-consumers/
In our information-saturated society, there are over 60 billion messages shared on digital platforms each day. The average person is exposed to between 4,000 and 10,000 ads daily. Whether you’re promoting a brand, a service, or yourself, you need a communication tool that packages your message in a concise, riveting way. That’s why marketing Hook Points are essential.
Read more: https://burlingtonpress.com/2021/08/28/marketing-hook-points-how-to-stand-out-in-a-3-second-world/
You have an upcoming marketing or sales campaign and want promotional materials that have the right combination of imaging, color, design, and narrative to make the biggest impact on your customers. How can you design the right balance for your materials to make that impact?
Read more: https://burlingtonpress.com/2021/08/17/the-power-of-simplicity-in-marketing/
Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1970s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every so often to keep them fresh. If your company is considering a logo update, here are some tips to help.
Read more: https://burlingtonpress.com/2021/08/09/3-foolproof-ways-to-create-a-great-company-logo/
No matter what you sell or who you are selling to, the principles for marketing success are the same. There are three components to marketing, for anything, anywhere, at any price, to anyone. Every business requires three equal components to prosper...
Read more: https://burlingtonpress.com/2021/08/06/the-marketing-results-triangle-message-media-market/
Every journey starts with a step in the right direction, and then continues with another step after that. Creating a journey, or path, for your customer to follow is one way that modern marketers can engage with their audience through every step — from prospect to devoted brand advocate. The sales funnel provides customers with a concrete path that guides them with structure and information through the three buckets of the sales funnel: awareness, consideration and ultimately making a decision.
Read more: https://burlingtonpress.com/2021/08/04/funnel-your-content-marketing-efforts-in-the-right-direction/
At first glance, you might feel a bit intimidated by Adobe InDesign. That’s certainly understandable considering the wide array of buttons and gadgets. However, keeping these tips in mind will help you leverage the power of InDesign to create print-ready pieces that will enhance your marketing efforts.
Read more: https://burlingtonpress.com/2021/08/02/4-best-practices-when-using-adobe-indesign/
There is no doubt that we live in the Internet age. Phone calls and in-person meetings have been replaced by email, instant messaging and Zoom conferences.
So you might think that the digital age and the embrace of technology would have been the final death knell for direct mail, but there has been an interesting resurgence in the world of direct mail marketing. And, ironically, the Internet has helped to create the current rise.
The sensory overload created by the information superhighway has caused many consumers to simply ignore the contents of their email inboxes, scouring dozens of messages in a matter of minutes and trashing all but the most critical.
Business owners and marketers that want to break through the noise of the Internet, so they can be heard, need to hit their customers where they live — literally. There is no better way to accomplish that goal than with a great direct mail marketing campaign.
Read more: https://burlingtonpress.com/2021/07/31/why-and-how-savvy-marketers-still-use-direct-mail-in-the-age-of-the-internet/
The consumer market of 2021 is very different than it was even 10 or 15 years ago. In recent years, we have seen an explosion of new brands, platforms, and audience segments. This can present obstacles to creating a marketing strategy that will grow your business. And in this highly competitive environment, marketing mistakes can lead to wasted time and money, or worse. So let’s take a look at 3 common pitfalls that will derail your marketing efforts.
Read more: https://burlingtonpress.com/2021/07/20/3-common-mistakes-that-will-derail-your-companys-marketing-strategy/
Integrating and utilizing digital marketing is a great way to give your business an edge over your competition. Digital marketing is an essential strategy in the workplace, as it allows you to broaden the outreach of your company by giving you access to a vast audience. So it’s a good idea to routinely look for ways to improve your digital marketing strategy as it will increase your consumer base and provide your business with great growth potential. Here are a few simple tips to help you improve your digital marketing strategy.
Read more: https://burlingtonpress.com/2021/07/13/5-ways-to-improve-your-digital-marketing-strategy/
In today’s commercial climate, a professional, well-maintained website can be a business’s biggest asset. WordPress is a great option for companies that want to create a quality website with a variety of essential features. Unfortunately, many business owners mistakenly believe that they can let their site run on autopilot once they’ve gone online. In reality, a WordPress site requires regular updates and maintenance to optimize its value for a company. If you’re like most business owners, then installing the newest plugins and warding off cybersecurity threats can be too much work. After all, you’re probably more focused on your actual job than the daily requirements of site management. That’s why a WordPress maintenance plan is such an essential feature. With a professional service watching out for your site, you’ll be able to concentrate fully on your areas of expertise.
Read more: https://burlingtonpress.com/2021/07/01/managed-website-hosting-the-importance-of-wordpress-maintenance-plans/
Even in the age of instant messaging and social media, email marketing remains a smart and timely way to reach your customers, build your brand and drive more sales, but how do you walk the fine line between successful email marketing and charges of unwanted spam? How do you navigate the endless stream of new anti-spam legislation, and how do you avoid the severe penalties laid out for violating those consumer protection laws?
Reaching out to your customers via email means walking a delicate line, one with sharp and dangerous drop-offs at every turn. If you want to stay on the right side of the law, you need to find the right balance. Here are five timely tips for successful email marketing in the age of stringent anti-spam legislation.
Read more: https://burlingtonpress.com/2021/06/23/the-fine-line-between-successful-email-marketing-and-unwanted-spam-tips-for-staying-on-the-right-side-of-anti-spam-legislation/
It wasn’t so long ago that marketing collateral was limited to printed brochures, customer case studies, and, perhaps, PowerPoint slides. In today’s world of digital marketing, though, there are many more types of media that can be leveraged to reinforce the message and support the sales process.
Having a good collection of marketing collateral at your disposal helps you convert leads into customers. Whether digital resources such as explainer videos and blog posts or physical resources like flyers and brochures, marketing collateral supports the sales process as a customer journeys from following an advertisement to signing on the dotted line.
The best type of collateral for your company will depend on the type of business you operate. But what is certain is that if you have your collateral prepared, you will have a whole host of material hand to convince the wavering prospect to buy. So, here is a list of the various digital and non-digital marketing collateral you could use to support the sales process.
Read more: https://burlingtonpress.com/2021/06/12/10-types-of-business-marketing-collateral-to-increase-conversions/
The first step in any marketing campaign is capturing a consumer’s attention. Unfortunately, this task is more difficult than ever in today’s busy landscape. When people are bombarded with hundreds of images and advertisements a day, it’s hard to make your message stand out. One way to cut through the noise and make a real impact is by engaging people with an immersive experience.
More and more companies have realized the importance of interacting with targets in a tangible, real-life fashion. Meeting consumers in public spaces and engaging with them directly is a great way to get better results for your main initiatives. This hands-on strategy, commonly known as experiential marketing, can help you attract attention, build your customer base, and meet your overarching objectives.
Read more: https://burlingtonpress.com/2021/05/22/engaging-your-customers-with-experiential-marketing/
Content marketing has become a fundamental pillar for online businesses across all niches. Content not only helps build trust but answers important questions your future customers are asking. However, content marketing is subject to change and it is important to stay on top of the strategies working right now. So what content marketing methods should you be attempting?
Read more: https://burlingtonpress.com/2021/05/12/5-content-marketing-strategies-working-right-now/
It may sound cliche, but politics is all about perception.
Winning an election is about a lot more than simply being the best candidate or having the best ideas. You need to create a winning strategy that portrays your candidacy in a positive light. Most voters will not know everything about your background and policy positions, and they will base their vote on their vague perceptions of the candidates. Your job as a campaigner is to shape those perceptions to your advantage.
Read more: https://burlingtonpress.com/2021/05/03/politics-is-perception-win-the-election-with-great-graphic-design-marketing/
While business cards, letterhead and envelopes are staples of virtually any business, deciding on the right printed products beyond that can be tricky. With all the available options, it can be difficult to determine which will provide the best return on investment.
Choosing the right print marketing will help increase brand awareness and improve visibility of products or services. Here are some things to consider when deciding which printed products you want to deliver to prospective clients.
Read more: https://burlingtonpress.com/2021/04/17/choosing-the-right-printed-products-for-your-marketing/
Inbound marketing is not a “throw-it-all-against-the-wall-and-see-what-sticks” process. For inbound marketing to work, you need to have a solid strategy your entire team understands. You can’t have your social media team pushing online conversations in one direction, while sales or product development is maneuvering your business in the opposite direction. If you want to ensure your inbound marketing efforts deliver significant ROI, keep the following tips in mind as you create your inbound marketing strategy.
Read more: https://burlingtonpress.com/2021/04/07/optimize-your-inbound-marketing-strategy-for-success/
Marketing brochures have long been part of many a business’ marketing methods. Even in the modern, digital world, many customers like having something physical that they can take away from a meeting or visit — and they’re proven to be good ways of winning new business. If you’ve begun designing a new marketing brochure, or you’re looking to re-vamp an old one to make it more effective, this article will be of great help to you. Read on for five essentials when it comes to putting together an effective marketing brochure.
Read more: https://burlingtonpress.com/2021/03/24/5-essentials-of-an-effective-marketing-brochure/
Having followers or fans engage with your content on social media platforms is vital to your page’s overall success. Increased engagement not only helps place your company in front of a wider audience but also helps to build a more substantial feeling of value in your target audience. And a valued target audience is significantly more loyal and more likely to give your company repeat business.
Although there are many ways to increase engagement metrics (likes, shares, comments) on social media, the easiest way is by asking questions. Here are 25 examples of questions you can ask your social media followers to help increase engagement.
Read more: https://burlingtonpress.com/2021/03/17/25-questions-to-ask-social-media-followers-to-increase-engagement/
Have you reduced your marketing efforts during the COVID-19 pandemic? If you have, you aren’t alone. It’s a normal reaction to slash spending when facing difficult times. But the truth is, many people still need and want what you have to offer during the crisis. You just need to market yourself differently.
Although it may require significant changes to your strategy, there are ample reasons why you should keep advertising your business. Once you’ve decided to keep going, you can implement new marketing strategies that are suitable for the current state of the world.
Read more: https://burlingtonpress.com/2021/03/03/how-to-adjust-your-marketing-during-a-pandemic/
Social media should be an integral component of your online marketing strategy. Not only is it an effective way to promote newly created content and to increase your brand exposure, it’s a fantastic way to engage with your target audience, which allows you to build brand trust and loyalty, while also developing your brand personality. Not to mention that social media is an effective PR tool when it comes to handling customer complaints or concerns. Keeping all of this in mind, here are eight tips on how to use social media effectively.
Read more: https://burlingtonpress.com/2021/02/23/8-tips-for-using-social-media-effectively/
If you think digital marketing is only important for big brands, think again. When opening a small business, an owner may just be worried about getting their first customers through their doors. A key way to do so is through small business digital marketing.
Learn more about the benefits that come with using digital marketing to promote your small business. Get your brand in front of tons of new faces by taking advantage of digital marketing with an agency.
Read more: https://burlingtonpress.com/2021/02/02/5-major-benefits-of-small-business-digital-marketing/
Trying to get your marketing in order means that your company will have some tough decisions to make. Among these is whether to go with organic vs paid search. When you are just getting into search engine optimization (SEO) and pay per click, these kinds of questions can be daunting. Here we will explain a few of the differences so you can decide which will give you better web traffic results.
Read more: https://burlingtonpress.com/2021/01/23/organic-vs-paid-search-which-gives-better-results/
You have a nice website all set up to market your product, but your web traffic is dismal. How can you drive more consumers to your site to make a purchase? Small and large businesses know how important it is to improve your SEO: you need to get on the first page of search results to even make an impression in this cluttered media landscape. Although there are ways to guarantee your rise in search results, many like ads entail a significant investment. But there are other options! Social media offers a more cost-effective way to improve your SEO and boost your sales.
Read more: https://burlingtonpress.com/2020/12/16/7-ways-social-media-can-improve-your-seo/
Content marketing is an incredibly useful tool to grow your business. In the age of social media, digital content is shared and consumed like never before, presenting both large and small businesses alike with the ability to access millions of potential buyers that they may not have been able to reach before.
There are many methods of producing content for marketing. If you want to focus on strengthening your digital content strategy but aren’t sure where to start, here are some routes to consider.
Read more: https://burlingtonpress.com/2020/12/05/5-methods-to-improve-your-digital-content-marketing-strategy/
You can easily double the response rates in your next campaign. How? Double up on media.
By using a combination of both print and digital media (email, social media, mobile sites), you’re likely to increase the effectiveness of your campaigns by 200%. A recent study found a “multiplier effect” which showed marketing effectiveness doubled when combining print, events, and some form of digital media.
Read more: https://burlingtonpress.com/2020/11/23/multi-channel-marketing-combining-print-with-digital/
As a businessperson, you already know that you need to provide value to customers to succeed. How do you do this? You begin by providing a good-quality product or service at a fair price, and offering top-notch customer service. But, you may be overlooking the idea of perceived value and how it can influence your customers’ buying decision.
What is perceived value? In marketing terminology, perceived value is the customers’ evaluation of the quality of a product or service and its ability to meet their needs and expectations, both in relation to the cost and compared to the offerings of your competition.
There are several ways companies can increase the perceived value of their product or service so customers feel that they are getting the best deal. Using these techniques when marketing your brand can significantly improve your bottom line.
Read more: https://burlingtonpress.com/2020/10/22/using-perceived-value-to-enhance-your-brand-marketing/
The election is right around the corner, and that means for the last handful of months, political candidates and hopefuls have been hot on the political campaign trail. If you think the journey is over, you’ve still got time between now and election day to get more voters on your side.
Everything you will do as a political candidate is calculated and thoroughly thought through right down to the colors you wear and use throughout their campaign. Still not sure what we mean?
Read more: https://burlingtonpress.com/2020/10/11/how-color-theory-can-propel-your-political-campaign-to-the-podium/
Before customers can buy from you, they have to be aware of your brand. Whether through direct mail, in-store signage, catalog, or email, your brand must pop up in front of them, prompting a spontaneous purchase, or be part of their thought process when they are evaluating their options as part of a planned decision.
For decades, brand awareness has been the subject of research and study. To what extent does brand awareness influence the final purchase decision? As it turns out, quite a lot.
Read more: https://burlingtonpress.com/2020/09/28/whats-the-key-to-brand-awareness-repetition/
When you're trying to grow your marketing and branding potential, it's important that you focus on how your consumer thinks. By learning their thought processes and reverse engineering it, your company will be better able to bridge that gap.
This is a vast field of study and one you can thrive at when you learn it. Here's what you should know about marketing psychology and how it can help your business and brand.
Read more: https://burlingtonpress.com/2020/09/09/marketing-psychology-7-principles-that-influence-consumer-behavior/
Statistics show that 40% of the companies that pivoted have increased sales from pre-lockdown levels. How has your business changed as a result of the pandemic? What is your plan to bounce back from the period of uncertainty? Where are you currently seeing the most success within your business? Adapting quickly has saved some businesses from going under and even caused some to thrive in a new, unexpected way.
Read more: https://burlingtonpress.com/2020/09/07/how-companies-have-successfully-pivoted-during-the-pandemic/
It takes around five to seven brand impressions for individuals to remember a brand. Political branding makes the difference between winning or losing an election. Color improves brand recognition by up to 80 percent. Still, the primary red, white, and blue scheme might not distinguish your brand in the ways you’d hope for. You’ve worked hard on your campaign. You deserve to know what makes a strong political brand design.
Read more: https://burlingtonpress.com/2020/09/07/what-creates-effective-political-branding-design/
Getting your business to the top of the search engine results page usually takes a lot of hard work and perseverance. There is an easier way: local SEO. Local search engine optimization (SEO) lets people search for businesses that are closest to them. This makes local SEO one of the best types of SEO for small businesses. But what are the local SEO benefits and how can you make the most of them in your small business SEO?
Here are five benefits of local SEO for your small business.
Read more: https://burlingtonpress.com/2020/08/02/5-crucial-benefits-of-local-seo-for-small-businesses/
The 21st century has become hyper-political. One culprit people like to blame is political mail. Every voter’s mailbox gets stuffed during the election season.
But are political mailers the culprit? Why do political mailers get a bad reputation, yet get used so much? Let's take a look.
Read more: https://burlingtonpress.com/2020/07/08/understanding-political-direct-mail/
Are you wary of including print advertising in your modern marketing strategies? With 56% of consumers finding print media trustworthy, growing your presence beyond digital advertising will help customers’ trust. If you’re asking, “Why digital advertising?” because you use print media, digital media offers many advantages over print advertising. Learn how to combine print and digital media to bring in customers and grow your brand.
Read more: https://burlingtonpress.com/2020/06/17/maximize-your-reach-combine-print-and-digital-media-to-grow-your-leads/
Years ago, pop-up ads earned a reputation as one of the biggest annoyances of the world wide web. They even led to the creation of a entire genre of software designed to block them. But, ultimately, the ads did serve a purpose by attracting the visitor’s attention and drawing a substantial number of clicks to the people paying for them. But, are they still effective today? Let’s take a look…
Read more: https://burlingtonpress.com/2020/06/01/do-pop-up-ads-still-convert-and-5-alternatives-for-when-they-dont/
With our phones constantly buzzing, our inboxes filling, and so many other things vying for our attention, it can be tough to focus, especially during a rare face-to-face conversation.
But active listening is essential for building strong relationships and showing respect for clients, employees, and more.
Here are a few simple active listening tips you can start using right away.
Read more: https://burlingtonpress.com/2020/05/28/3-active-listening-tips-to-build-strong-business-relationships/
A brand is a perception your consumer has of your business. It’s the story your business tells. It’s the story your customers feel when they make a purchase. If you have a business, you might not know what your brand is. A brand is more than just a product. It’s the magical feeling and story you give your customers when they make a purchase. It’s the same reason Coca-Cola is so successful. Their brand is about being happy. If you drink Coca-Cola, you should feel happy. Customers feel transformed because of that product. There are specific branding questions you have to ask about your business. Here are 5 questions you should ask to help identify your brand.
Read more: https://burlingtonpress.com/2020/05/09/5-branding-questions-to-ask-to-define-your-brand-identity/
Small businesses are important to support even more so now than ever before. By supporting them, you’re helping support local communities and the economy itself. The current outbreak of COVID-19 is having a huge impact across the globe financially and many businesses are finding themselves going bankrupt as a result. As far as small businesses go, the chances of them surviving this pandemic relies greatly on their local customers. But why is it so important to help support small businesses?
Read more: https://burlingtonpress.com/2020/04/27/the-importance-of-supporting-small-businesses/
Historically, nonprofit organizations have relied on end-of-year appeals to fund the majority of their budgets. But with recent changes in the tax law shifting the benefit away from nonprofit donations in favor of individual and family deductions, end-of year giving has taken a hit.
Nonprofits are feeling the pinch, but don’t despair. Donors still love to help. It’s just that instead of concentrating your efforts on bringing in end-of-year gifts, it’s time to shift your focus to engaging donors differently and boosting fundraising year round. This is actually a good thing. With the right strategy, you can end up with more engaged donors and a more consistent revenue stream.
How do you do that?
Read more: https://burlingtonpress.com/2019/12/30/5-new-ways-to-approach-fundraising/
In today’s business world, a great website is the most important marketing tool at your disposal. Not only does it keep the doors open to a global audience on a 24/7 basis, but it’ll often form the first point of interaction. A successful website will leave a lasting impression.
While all websites should be unique and tailored to the needs of the business, great sites tend to share a number of attributes. Here are six of the best.
Read more: https://burlingtonpress.com/2019/08/28/the-6-key-elements-of-a-successful-website/
Looking for a tool to increase your brand recognition and keep your company name in front of current and prospective buyers? If you haven’t considered promotional products, maybe it’s time you did.
Promotional products are defined as items with an advertiser’s logo and/or message on them. Usually, they are given away for free, but this doesn’t mean they have little value. On the contrary, promotional items are highly effective tools proven to increase brand recognition and promote positive feelings about the advertiser, increasing the desire to buy.
Read more: https://burlingtonpress.com/2019/08/09/promotional-products-are-you-overlooking-this-powerful-marketing-channel/
If you can pay less for the same product, that’s a good thing, right? Absolutely! That is, as long as you are actually getting the same product you think you are getting. When it comes to online printing companies, consumers too often get duped, thinking that they are getting the same thing for less when, in fact, they are getting a lower value substitute. If you want to order a brochure, a postcard, or a banner, you can order from one of a seemingly infinite number of online printing suppliers and get it for less than you would pay a local printing company. But that lower price comes at a cost. What value are you actually trading off for that cheap online price?
Read more: https://burlingtonpress.com/2019/06/10/dont-be-a-number-3-reasons-to-ditch-online-printers-and-keep-it-local/
Every business wants to stand out for the right reasons. If you’re looking for a cost-effective way to market yourself and your services, custom-branded promotional products are a great idea that can have an enormous impact. Here are 5 reasons your business needs to add promotional giveaways to your marketing strategy.
Read more: https://burlingtonpress.com/2019/05/27/5-reasons-your-business-needs-promotional-products/
Getting started with your very own website? Planning a new WordPress blog and want to ensure you get the most exposure? If so, then this probably isn’t the first article you’ve read about search engine optimization (SEO) tips. Unfortunately, it can be daunting with all the strange lingo and advanced concepts that you might not understand–but don’t fret, it’s actually completely normal to be lost in the world of SEO, especially if you’ve got no prior experience.
So to help you get a better understanding of search engine optimization, and improve your website’s visibility, we’ve put together these five foolproof SEO tips that anyone can do without advanced tools and knowledge. In many ways, you can treat these recommendations as the foundational building blocks for your own SEO education.
Read more: https://burlingtonpress.com/2019/04/26/5-foolproof-seo-tips-anyone-can-do/
If you are running a political campaign, you need to be using direct mail. Sure, radio and television ads are great for reaching a wide audience, but they are not necessarily great for reaching the specific target audience most likely to vote for you. Likewise, email is powerful, especially for campaign follow-ups and ongoing communications, but it’s not great for building name recognition or delivering primary messaging. For political campaigns, direct mail remains critical.
Read more: https://burlingtonpress.com/2018/12/01/5-tips-for-creating-great-political-mail/
When you see “Go Green – Go Paperless” claims on the backs of your bills or the bottoms of your emails, do you believe them? If you said no, you aren’t alone. A new study shows that “Go Paperless – Go Green” claims fall flat among consumers. In fact, such claims have little impact on the choice to switch from paper to online options.
Read more: https://burlingtonpress.com/2018/10/23/study-consumers-arent-fooled-by-go-paperless-go-green-claims/
This might sound like a silly question at first, especially if you have a thriving website that's been active for years. Unfortunately, many people don't understand that domain names and websites are separate entities that co-exist together, and an improperly configured domain name can affect access to your website, email and more.
Read more: https://burlingtonpress.com/2018/04/14/who-owns-your-domain-name/
Website life-cycles vary as technology advances. What was state-of-the-art 5 years ago can look ancient today. And while the prospect of refreshing your website may seem daunting, businesses must be willing to objectively evaluate their sites and determine what changes need to be made. We've put together a list of 7 red flags that indicate your website may need some work, anywhere from minor tweaks to a major overhaul.
Read more: https://burlingtonpress.com/2017/01/20/7-signs-that-your-website-needs-updating/
Your email address should be an asset, not a liability. But, if you're using a Yahoo, AOL, Hotmail or personal Gmail email address to conduct business, you may very well be hurting your company's credibility in the eyes of potential clients. Everything about your company, including that email address, is part of your brand and helps form an impression. So how exactly does a personal email address work against you?
Read on... https://burlingtonpress.com/2016/11/03/is-a-personal-email-address-destroying-your-credibility/
A video can make a website much more interesting by adding value to your informational content. It can also increase the chance of engagement, interaction and sharing.
If you’re using WordPress, or a similar content management system, then you have the ability to upload a video directly to your website. However, just because you can do something doesn’t necessarily mean you should. In this case, we highly recommend against it.
Don’t worry – that doesn’t mean you can’t have videos on your site. There’s just a better way to add them!
Read more: https://burlingtonpress.com/2016/09/09/why-you-should-never-upload-videos-to-your-website/