Pet Biz Project: Recent Episodes
Tarryn & Erin Michie
The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.
In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses.
From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven shopping, this episode unpacks what brands need to know right now to stay visible and competitive.
We discuss:
- How pet parents’ online search behaviour is changing with AI tools like ChatGPT and Gemini
- Why brand mentions and reviews matter more than ever in AI results
- The shift from keyword stuffing to conversational copywriting
- Common misconceptions about AI (and why ignoring it could cost you)
- Practical ways to make product pages more “AI-friendly”
- The role of blogs and content as long-term assets for visibility
- Red flags that show a brand isn’t ready for AI search
- Case studies of brands already seeing big ROI from AI visibility
- Luke’s bold prediction on the future of websites and eCommerce
- Where to start if you’re feeling overwhelmed by AI
Tune in for a mind-expanding and practical conversation that will help you future-proof your pet brand - and see AI as an opportunity, not something to fear.
Checklist Downloadables:
Ecommerce AI Search Optimisation Checklist
Local AI Search Optimisation Checklist
Luke’s Links:
WebRefresh Website: https://www.webrefresh.co/
WebRefresh Instagram: https://www.instagram.com/webrefresh/
WebRefresh Facebook: https://www.facebook.com/webrefreshco/
WebRefresh LinkedIn: https://au.linkedin.com/company/web-refresh-co
Connect with Luke on LinkedIn: https://www.linkedin.com/in/lukethorn/
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
In this episode, Tarryn sits down with Tricia Ong from Mintrix Advisory to explore how virtual assistants can transform the way pet business owners work and grow.
From tackling admin overwhelm and chasing invoices, to building systems and creating space for growth, this episode shines a light on the realities of working with VAs; the good, the bad, and the myths that often hold entrepreneurs back.
We discuss:
- The difference between VAs and traditional employees
- What tasks VAs can take off your plate (and how to start small)
- The most common myths and misconceptions about hiring VAs
- Signs that you’re ready to bring on a VA
- How to onboard, train, and build trust with your VA
- Red flags to watch for when choosing a VA provider
- Why clear communication, systems, and feedback loops matter
- The return on investment VAs can deliver—time, money, and peace of mind
- How AI is changing (and supporting) the role of VAs
- Tricia’s number one tip for business owners hiring a VA for the first time
Tune in for a practical and insightful conversation that will change how you think about support, delegation, and creating space for growth in your pet business.
Tricia’s Links:
Minitrix website: https://mintrix.com.au/
Minitrix Instagram: https://www.instagram.com/mintrix.business.advisory/
Minitrix Facebook: https://www.facebook.com/mintrixbusinessadvisory/
Connect with Tricia on LinkedIn: https://www.linkedin.com/in/triciaong1/
How to contact Tricia:
Send Tricia an email at hello@mintrix.com.au with the subject line “Virtual Assistants”, and Tricia will be happy to share a proposal with you — including a full pricing breakdown and an overview of how everything works.
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
In this episode, Tarryn sits down with Rachael Tricarico, founder and CEO of Houndztooth, a premium Australian pet wellness brand dedicated to supporting the health and happiness of dogs through natural, science-led products.
Rachael shares the heartfelt story behind Houndztooth’s beginnings, inspired by her beloved Staffies, Hugo and Stella, and her mission to create clean, effective solutions for pets with sensitive skin and health concerns.
From product development and packaging design to launching in major retailers and expanding into supplements and toppers, this episode gives a transparent look at the highs and challenges of building a purpose-led pet brand.
This conversation is packed with real-world insights on navigating retail, balancing innovation with education, and building lasting trust with pet parents.
Whether you're just starting out or scaling your pet brand, Rachael’s journey will leave you inspired, informed, and ready to take bold but thoughtful action.
We discuss:
- The personal story that sparked Houndztooth’s creation
- How to know when to pivot, persevere, or pull the plug on a product
- Rachael’s approach to product development and launching into retail
- Why brand trust and direct communication matter more than ever
- The challenges of working solo and how she’s built a lean but powerful team
- The evolving role of AI, e-commerce, and generational shifts in pet parenting
- Strategies for influencer partnerships and meaningful customer education
- What’s next for Houndztooth, including a new website and product innovations
Tune in for an honest and inspiring conversation with one of Australia’s most respected pet brand founders.
About Rachael Tricarico
Rachael Tricarico is the founder and CEO of Houndztooth, a premium Australian pet wellness brand known for blending natural ingredients with scientific innovation to support the health and wellbeing of dogs.
Inspired by her own dogs’ sensitivities and the need for high-quality, functional pet care, Rachael launched Houndztooth to offer products that are clean, effective, and luxurious - ranging from grooming to supplements and treats.
With a background in business and a deep passion for animal welfare, Rachael champions a holistic approach to pet health. She collaborates with veterinary professionals and uses ethically sourced ingredients to create products that pet parents can trust. Through Houndztooth, Rachael is redefining what it means to care for modern pets.
Rachael’s Links:
Houndztooth website: https://houndztooth.com.au/
Houndztooth Instagram: https://www.instagram.com/houndztooth_au/?hl=en
Houndztooth Facebook: https://www.facebook.com/houndztooth/
Connect with Rachael on LinkedIn:
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
In this episode, Tarryn sits down with Paul Mathers, Group Festival Director at Pet Projects International—the team behind Australia’s much-loved Dog Lovers and Cat Lovers Festivals.
Join us as Paul shares his journey from acting and theatre production to leading some of the country’s most iconic consumer events for pet lovers. This conversation dives deep into the evolution of the festivals, the growing demand for immersive and authentic brand experiences, and why live events remain such a powerful platform for connecting with pet parents.
Whether you’re a pet brand new to expos or looking to level up your presence at live events, this episode is packed with practical tips, behind-the-scenes insights, and strategic advice to help you maximise your impact.
We discuss:
- Why pet festivals are more than expos—they’re immersive community experiences
- What sets the Dog Lovers and Cat Lovers Festivals apart, and why their distinct “vibes” matter
- How pet brands can better prepare for expos and avoid the biggest mistakes exhibitors make
- The power of brand storytelling, engagement, and experience in a live event setting
- Why collaboration—not just attendance—is key to festival success
- How show apps are transforming the way brands connect with consumers
- Strategies for standing out, even with a small booth and limited budget
- Why the real work starts after the event, and how to follow up effectively
About Paul Mathers
Paul Mathers is the Group Festival Director at Pet Projects International, the organisation behind Australia’s premier Dog Lovers and Cat Lovers Festivals. With over 25 years of experience in event management across sales, marketing, and operations, Paul has been instrumental in creating engaging, interactive, and award-winning events that bring buyers, sellers, and communities together.
Paul’s Links:
Paul’s LinkedIn: https://www.linkedin.com/in/pmathers/
Dog Lovers Festival website: https://dogloversfestival.com.au/
To get in touch with the Dog Lovers Festival team, email: info@dogloversfestival.com.au
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
In this episode, Tarryn sits down with professional pet photographer Dave Pidgeon to explore the critical importance of high-quality photography and videography for pet brands.
Join us as we dive into Dave's journey to becoming a sought-after commercial pet photographer for leading brands. This conversation reveals eye-opening statistics about how professional imagery directly impacts purchasing decisions and why investing in quality visual content is essential for pet businesses looking to stand out in a crowded marketplace.
Whether you're a pet business owner, marketer, or creative professional, this episode provides valuable insights on creating authentic visual connections with pet parents and why real photography continues to matter in an age of AI-generated content.
Key Takeaways:
- Why high-quality product photos are crucial: 75% of online shoppers rely on product photos when making purchasing decisions
- How professional photography drives sales: websites with high-quality photos experience 94% higher conversion rates than those with low-quality images
- The tangible business impact: 22% of returns happen because products look different in person than in photos
- How video is transforming pet marketing: 64% of consumers are more likely to purchase after watching a product video
- The importance of authentic imagery in an age of AI-generated content
- Practical tips for creating engaging product and lifestyle photography, even on a budget
- The value of storytelling through imagery and creating emotional connections with your audience
Listen in to hear:
- Dave's journey from architectural and food photography to specialising in pet photography
- Insights on working with animals in a studio environment and managing challenging photo shoots
- How commercial pet photography differs from general product photography
- Strategies for creating emotional connections through imagery
- The evolving landscape of social media content and why video is increasingly essential
- Dave's perspective on AI-generated imagery and why authentic photography still matters
- Practical advice for pet brands looking to elevate their visual content
Dave’s Links:
The Dogs Pyjamas: https://thedogspyjamas.com.au/
To get in touch with Dave, email: bark@thedogspyjamas.com.au
Visit our website for more information regarding the stats and sources discussed in this video.
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
LinkedIn:
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Welcome to Episode 20 of the Pet Biz Project. This week, Tarryn sits down with Tia Wishart from IndePet to explore the power of community and collaboration in the independent pet retail space.
Tia shares her journey from a corporate legal career to finding her purpose in the pet industry, and how IndePet is supporting a network of over 50 independent pet stores across Australia and New Zealand. She opens up about how the member-owned model empowers store owners, fosters collaboration, and ensures that pet parents get tailored advice from passionate and knowledgeable professionals.
From developing their own private label dog food brand to launching the industry’s first Women in Pet event, Tia reveals the behind-the-scenes work IndePet is doing to help independent pet stores thrive in a rapidly evolving and competitive market.
Topics also covered in this episode include:
- How IndePet helps independent stores access better pricing, training, and supplier relationships.
- The evolution of their exclusive pet food brand, Phoenix, and plans for expansion.
- Why building emotional support networks and peer relationships is essential in retail.
- How the annual IndePet Conference and Women in Pet event are bringing the industry together.
- What it takes to shift the mindset from competition to collaboration among independents.
- How face-to-face, personalised advice remains a powerful differentiator for bricks-and-mortar retailers.
- The importance of trust, connection, and meaningful relationships in the pet industry.
Plus much more!
Join us for a heartfelt and inspiring conversation that will reignite your belief in the strength of community and the value of supporting independent pet businesses.
IndePet links:
IndePet website: https://indepet.com.au/
IndePet LinkedIn: https://www.linkedin.com/company/indepet/
Tia’s links:
To get in touch with Tia, email: twishart@indepet.com.au
Tia’s LinkedIn: https://www.linkedin.com/in/tia-wishart/
Tia’s Instagram: https://www.instagram.com/adventures.of.tia/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaG
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
In this special episode, co-founders Tarryn and Erin Michie pull back the curtain to reveal why they decided to refresh the Pet Biz Creatives website.
Join us as we discuss the journey behind our new look, the reasons for the redesign, and how our value-driven, emotion-powered approach now shines through our digital presence. If you’ve ever wondered about the role of design and strategy in shaping the future of pet brand marketing, this episode is for you!
We’re diving into the futuristic, space-inspired aesthetic, the new website features, and how it all ties back to our mission to help pet brands create deeper connections with their audience. Whether you’re a fellow marketer, a pet business founder, or just a fan of meaningful design, this episode gives you an inside look at the thinking behind our brand refresh.
Key Takeaways:
- Why we refreshed our website to align with the future of marketing: value-driven, emotion-focused, and digital-first.
- How our new space-inspired design reflects our commitment to bold strategy and impactful storytelling.
- A look at the website’s new features, including user-centered design and in-depth client case study content that highlights our unique approach.
- The impact of the refresh on our audience and how it helps us connect with purpose-led brands.
- The importance and reasons why you might like to think of a brand refresh as well.
- What’s next for Pet Biz Creatives and the exciting things we have in store for our clients and listeners.
Listen in to hear:
- How Pet Biz Creatives has evolved and why the website refresh was a critical step for us.
- Insights into how we approach digital marketing and the design of purpose-driven, impactful websites.
- What you can expect from the new site and how it makes it easier for pet brands to engage with us and get started on their marketing journey.
Curious to see the new Pet Biz Creatives website? Head over to petbizcreatives.com and explore our refreshed digital space!
Want to work together or ask questions about the redesign?
Let’s chat—
https://api.leadconnectorhq.com/widget/bookings/pbc-initial-consult
Resources Mentioned:
Visit our refreshed website: petbizcreatives.com
Learn more about our services: petbizcreatives.com/services
Connect with us on LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Connect with Tarryn on LinkedIn: https://www.linkedin.com/in/tarryn-michie
Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-michie
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his unique journey from professional football to veterinary care to launching a purpose-driven pet nutrition brand.
Dr. Will shares how his deep connection with animals and holistic approach to pet health led him to create a business that prioritises individualised nutrition plans for dogs. He opens up about the challenges of rebranding, his commitment to ethical and sustainable sourcing, and the importance of building meaningful relationships with pet parents.
From his decision to go against the grain of the raw feeding trend to offering sous vide cooked meals, Dr. Will unpacks what it takes to develop a pet food brand that stands out—while staying true to his values as a vet, farmer, business owner, and pet parent.
Topics also covered in this episode include:
- The challenges of launching a new pet food brand in a competitive market.
- How sous vide cooking offers a unique approach to dog nutrition.
- The business benefits of adopting holistic, ethical, and sustainable practices.
- Why personal connections with customers are key to long-term success.
- Insights into the evolving pet care industry and what’s next for pet nutrition.
- The importance of aligning business decisions with core values.
Plus much more!
Join us for an inspiring conversation packed with inspiring, enlightening insights to help you understand how to build a pet business with purpose.
Dr. Will’s links:
5 Hounds by Dr. Will website: https://5hounds.com.au/
5 Hounds Instagram: https://www.instagram.com/5hounds.bydrwill/
Dr. Will’s LinkedIn: https://www.linkedin.com/in/will-maginness-265b862b5/
To get in touch with Dr. Will, email: info@5hounds.com.au
For nutrition consultations: https://5hounds.com.au/pages/consultations
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Welcome to Episode 17 of the Pet Biz Project. This week, Tarryn sits down with Dr. Roz to unpack the powerful intersection of ethics, transparency, and empowerment in the pet industry.
Dr. Roz shares her expertise as a leading voice in ethical pet nutrition and welfare, offering insights into how businesses can balance scaling with staying true to their core values. From the importance of transparent supply chains to empowering pet parents to advocate for their animals, this episode dives deep into what it takes to redefine success in the pet industry.
Topics covered in this episode include:
- Why your product doesn’t need to be for everyone—and how that can be your greatest strength.
- The ethical importance of turning down sales in favor of long-term trust and value.
- How to align your branding with your mission, vision, and values.
- Building trust through transparency, authenticity, and quality content.
- Why collaboration—not competition—is key to putting animals first.
- The critical role of education in empowering pet parents and fostering critical thinking.
- Balancing growth with ethics, sustainability, and your personal values.
Plus much more!
Join us for an inspiring conversation packed with actionable insights to help you stand out, stay authentic, and lead with integrity in the ever-evolving pet industry.
Dr. Roz’s links:
Australian Pet Nutrition website: https://www.australianpetnutrition.com.au/
Dr. Roz’s LinkedIn: https://www.linkedin.com/in/roslyn-rowen-a93569303/
To get in touch with Dr. Roz, visit https://www.australianpetnutrition.com.au/pages/contact
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Welcome to Episode 16 of the Pet Biz Project, where Tarryn is joined by Diana Scott of Frontier Pets to discuss the essential elements of building trust and connection with pet parents while staying true to your mission.
Diana, founder of the conscious and ethical pet food brand Frontier Pets, shares her insights into creating a purpose-driven business that empowers pet parents to make informed choices. Together, Diana and Tarryn explore what it takes to build a brand that not only meets the needs of pets but also resonates deeply with their owners.
They also delve into Diana’s inspiring journey in founding Frontier Pets, her commitment to ethical and sustainable practices, and how these values shape every aspect of the brand.
Topics discussed in this episode include:
•The power of consistency in building trust with your audience
•Why staying committed to your mission is non-negotiable
•Understanding conscious consumption and its impact on the pet industry
•How to build rapport with customers through education and transparency
•The value of deeply understanding your customer and their needs
•Creating a brand that aligns with your personal values and beliefs
Plus so much more!
Diana's links:
Frontier Pets website: https://frontierpets.com.au/
Diana's LinkedIn: https://www.linkedin.com/in/diana-scott-8268342a4/
To get in touch with Diana, visit frontierpets.com.au/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j=
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet wellness brand, whilst constantly evolving with the needs of your community.
Ayda Hornak, co-founder of the incredibly popular Australian pet wellness brand PetWell, joins Tarryn to discuss the importance of building a brand with a mission, the role of customer-driven development and the unique challenges of the pet wellness industry.
They also talk about Ayda’s personal journey to forming a brand dedicated to creating natural, nutrient-rich supplements for pets, including the challenges she experienced and life lessons she gleaned along the way.
Topics touched upon in this episode also include:
- Building authenticity by reflecting on your own relationship with animals
- The benefits of constantly researching and innovating your product range
- Why it’s vital to gather customer feedback
- The importance of educating pet owners and providing transparency in pet wellness
- Knowing your ‘why’ and staying adaptable to the needs of your community
- Why it’s crucial to be purpose-driven as a pet biz
Plus much more!
Ayda’s links:
PetWell website: https://petwell.com.au/
Ayda’s LinkedIn: https://www.linkedin.com/in/ayda-hornak/
To get in touch with Ayda, email enquiries@petwell.com.au or visit petwell.com.au
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
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Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong to chat about the fundamental steps to creating a stable, steady financial environment to protect your pet business success.Tricia Ong, founder and business management advisor at Mintrix Business Advisory, joins Tarryn to discuss the importance of knowing your numbers in your business, and how to manage the rising cost of living impacting on many areas of your business - both now and in the future.
They also talk about developing cash buffers and understanding seasonal fluctuations, to prepare for highs and lows, as well as utilising tools like Google Sites and AI programs such as Chat GPT to improve efficiency.
Topics touched upon in this episode also include:
- Understanding the difference between cash and profit
- Building cash buffers and forecasting cashflow
- Delegating tasks and building a support network
- Taking breaks and finding balance
- Differentiating from competitors and targeting a specific niche
- Seeking help from mentors, advisors, and professionals in areas of weakness
- Showing value rather than engaging in price wars with your competitors
Plus much more!
Tricia's links:
Mintrix Business Advisory Website: www.mintrix.com.au
Tricia's LinkedIn: https://www.linkedin.com/in/triciaong1/
And additional links to resources discussed in this episode:
Free downloadable on Cash Flow: https://mintrix.com.au/resources/ebook-strategies-cashflow/
Open ai & ChatGPT: https://openai.com/
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
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Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses.Caroline Zambrano, founder and managing director of PetJourno, a PR, Content Writing and Social Media service, joins Tarryn to discuss how pet brands can work to build trust with pet parents, establish themselves as a thought leader in the industry and build a relationship with the media.
They also talk about the key steps you can take to ready your brand to prepare for media exposure, how to nurture relationships with those offering PR opportunities and how to identify when a business owner is best ready to shine a light on their offering.
Topics touched upon in this episode also include:
- The importance of public relations in creating a positive perception and making a good first impression
- Why it's vital to ensure your website, social media, and other visible platforms are well-presented and functional before investing in PR
- The purpose of having a clear brand story and how to find unique angles to engage the media
- The power of storytelling and identifying transformational moments to share with the media
- How to build relationships with journalists and personalise your pitch based on their interests
Plus much more!
Caroline's links:
PetJourno Website: https://petjourno.com.au/contact/
Caroline's LinkedIn: linkedin.com/in/caroline-zambrano-6a82052bCaroline also suggests checking out SourceBottle, for those that would like to create their own media through submitting articles: https://www.sourcebottle.com/
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare.In this episode Tarryn chats with Narelle Cooke, a renowned Natural Health & Nutrition expert, clinical naturopath, nutritionist, herbalist and also the owner of the wellness clinic ‘Natural Health and Nutrition’. Together, they discuss the importance of pet brands creating an ecosystem of education, value and support that goes well beyond just selling products.
And they also share the benefits this has on creating long term customer loyalty in your business.
Topics touched upon in this episode also include:
- The importance of reading and understanding ingredient labels on pet products to make informed decisions
- Sharing your knowledge as a pet biz owner through podcasts, blog articles, seminars, and collaborations with other companies
- Why pet parents value high-quality and personalised products for their pets
- Why it's vital to put yourself out there and be the face of your business to build trust and loyalty
- How cultivating meaningful relationships with pet parents involves listening to their needs and being a supportive presence
Plus much more!
Aside from CanineCeuticals Narelle also has a Podcast Show ‘Natural Health For People & Pets’ and she is a regular guest featured on Pooches At Play TV and a guest contributor to Big Dog Pet Foods Education Hub.
Narelle's links:
CanineCeuticals Website: https://canineceuticals.com.au/
Natural Health for People & Pets Podcast: https://canineceuticals.com.au/pages/podcast
Pooches At Play TV: https://poochesatplay.com/
Big Dog Pet Food Education Hub: https://www.bigdogpetfoods.com/resources
Narelle's Email: info@canineceuticals.com.au
Facebook: https://www.facebook.com/canine.ceuticals
Instagram: https://www.instagram.com/canine.ceuticals/
Dog Lovers Festival: https://dogloversfestival.com.au/melbourne/
Vet Expo: https://www.terrapinn.com/exhibition/vet-expo
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2!In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you can do to overcome these.
They also look at what pet parents are really looking for from pet brands, and how to assess deeply what drives their purchasing behaviour and decision making when it comes to the health and wellbeing of their dogs.
And most importantly how to instill trust and long-term customer loyalty in your brand.
Topics touched upon in this episode also include:
- Providing healthy and nutritious products for dogs, and the risk of pet parents humanising their pets' diets without considering their nutritional needs
- The importance of business owners being transparent and putting themselves out there, to establish trust and connect with their audience
- Why making difficult decisions and cutting unnecessary costs can help businesses survive and thrive
- How overcoming challenges is a continuous process in business, and finding solutions is essential for growth
Plus much more!
Arianne's links:
LinkedIn: https://www.linkedin.com/in/arianne-sackville-64a19032/?originalSubdomain=au
Bell & Bone Website: https://bellandbone.com.au/
Arianne's Email: arianne@bellandbone.com.au
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make.
The mistakes discussed here aren’t assumptions or generalisations - but are, in fact, gathered directly from pet parents themselves. In 2021, Pet Biz Creatives conducted its very own pet parent survey, exploring how relationships with pets had been impacted by the global COVID 19 pandemic, as well as how pet owners viewed pet brands. In total, we received over 710 responses from men and women across Australia.
In this episode, it’s important to note that we don’t point the finger or play the blame game. But rather use these insights as an opportunity to discuss how pet brands can recognise and avoid these pitfalls, whilst making their marketing strategies even stronger.
To summarise, in this episode we discuss:
- The top 6 mistakes pet parents believe pet brands make
- How these mistakes occur or what these mistakes “look like”, using real life examples and personal anecdotes
- Why it’s important to avoid making these mistakes
- The potential consequences for pet brands that do
- What next steps you can take to steer clear of these mistakes & how to build more meaningful connections with your pet parent audience
Plus much more!
If you would like to receive updates about our survey results and free resources, then make sure to join our newsletter here: https://petbizcreatives.com/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
**When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other words. people who actually want to receive and interact with your emails.
But how do you go about building this quality of email list?**
In this episode, co-founder of Pet Biz Creatives Erin Michie once again rejoins Tarryn to discuss the hows, whats, and whys of building a healthy, lucrative email list. Including the benefits of building your email list alongside other marketing channels like social media, what the best ways are to attract pet parents to subscribe to your newsletter, and also how you can ensure your audience remains engaged with your emails now & in the future too.
To summarise, in this episode we discuss:
- The impact of email marketing on pet parents (spoiler! From our research we discovered this was the third most popular way pet parents like to engage with pet brands)
- The 9 key ways you can efficiently and effective grow your email list
- Key ways to keep your emails fresh, interesting and eye-catching
- The importance of avoiding “spamming” your audience, and instead adopting a value-driven approach to your content
- Using split-testing and analytics to refine your email marketing approach
Plus much more!
You can opt-in to our own email list here: https://petbizcreatives.com/
And dive into our free resources to support your email marketing here: https://petbizcreatives.com/free-stuff/
Plus our blog on the 4 Types of Value here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
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When starting out growing your pet biz, it’s easy to fall into the trap of thinking that the #1 goal you should have as an entrepreneur is to “scale scale scale”. However, sometimes scaling too quickly or without the infrastructure in place first can lead to some major headaches down the line. Thankfully, in this extra fun episode of the Pet Biz Project we are joined by Melissa, founder of the hugely popular Laila & Me, and hear a little about her own story (and challenges) when growing her pet biz.
With over 15+ years experience in the world of business and marketing, Melissa is a real expert when it comes to building your business, but also in dealing with the constant demands on your time that crop up along the way. Including how and when it’s best to outsource elements of your business you’re…well…not such a pro at.
To summarise, the key topics we cover in this episode are:
- The challenges that can arise when scaling a business & how to overcome them
- Utilising your skills to fill a gap in the pet market
- The importance of building trust with your customers & how remaining authentic and transparent is crucial in building customer loyalty
- How to transition to outsourcing more aspects of your pet business
Plus much more!
You can find Laila & Me here: https://www.lailaandme.com.au/
And Melissa’s crowdfunding campaign here: https://www.birchal.com/company/lailaandme?_kx=sBLR-LcA48dNjmnO_sf2eZUNSoRpFcgLJxyW17QWP_o%3D.VwMd3a
Plus Rawvolution here: https://www.rawvolutionpetfood.com.au/apps/easy-coming-soon
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
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For small pet brands, it can feel overwhelming to know how best to both present and represent yourself online. If that sounds familiar, then this episode is going to be gold for you. Because today, owners of Dogfolk Photography and Pretty Fluffy, Katy & Shell join us to discuss how to make an impact online through strategic product images, curating an online community and dealing with algorithm changes.
Katy & Shell suggest top tips for keeping your online identity simple and achievable, especially when it comes to your social media presence, as well as how to increase the diversification in how you engage and connect pet parents with your brand.
To summarise, the key topics we cover in this episode are:
- How you can create great product placement images for your brand with some quick and easy tips
- How to create a community of like minded dog loving folk to help your small business to have a greater reach
- The importance of diversifying your marketing efforts and not placing all your eggs in one basket
- How some of the social media platform algorithm changes have created challenges for Katy & Shell in their business and how they personally overcame these obstacles
Plus much more!
You can find Pretty Fluffy here: https://www.prettyfluffy.com/
And Dogfolk Pet Photography here: https://dogfolk.com.au/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
If you’re a pet brand with an unconventional product on offer, or don’t know the best path to nurture trust and loyalty in your pet parent audience, then this is an essential listen for you. In this episode, founder and owner of Shy Tiger, and Melbourne veterinarian and dog owner, Dr Nicole Rous shares her experience of building a respected, popular and recognised pet brand.
Nicole offers an invaluable sight into the importance of connecting with pet parents through educating and empowering them to care for their pet’s wellbeing. As when you do offer this additional value to your audience, designed to enrich their relationship with their pet, you’ll quickly cement that brand loyalty and be framed up as the “go-to pet brand” in your community’s mind.
To give you an idea of what we discuss in this episode:
- How Nicole built Shy Tiger into a respected brand that pet parents love and are extremely loyal to, through value-drive content and providing expert advice
- Nicole’s challenges in building her business and her advice on building your network by finding brands that share your values
- How to create practical solutions for pet parents and the significance of being “all natural” in an increasingly green-washed world
- Resonating with the “right” audience and building trust when you have an unconventional product
- The importance of maintaining a work-life balance as a business owner, and relying on your “village” of support
Plus much more!
You can discover more about Shy Tiger here: https://shytiger.com.au/
Or reach out to Nicole for veterinary support here: https://www.montalbertvet.com.au/meet-our-team.aspx
And you can also read our blog on the 4 types of value to offer pet parents here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Quiz: https://petbizcreatives.com/quiz/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
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If you’ve just started out building your pet biz, chances are you haven’t fully considered your exit strategy or the idea that one day you may want to sell off your business. In this episode, growth coach and experienced ecommerce pet biz owner Adam McDonald talks about the importance of developing an exit strategy for your pet brand - and the potential pitfalls to avoid along the way.
The golden lesson from this episode is that it’s vital that you prepare for sale well in advance, as you never know when you might want or need to exit your business - rather than just letting it fold. You’ll also be better positioned to sell it off as an asset and create greater financial freedom for future business and lifestyle activities too.
Here’s an idea of we discuss in this episode:
- Adam’s journey as an entrepreneur and his experiences of building a business and implementing an exit strategy
- The top lessons he’s learned from selling his ecommerce business ‘Pet Collars’
- The pitfalls of demand exceeding supply as a small business owner
- The importance of getting your paperwork and financials in order, as well as having procedures and process in place from the get-go
- The benefits of email marketing and segmenting your audience to increase engagement and generate consistent sales
- The debate between being ‘the face’ of your business, and how this can cause complications when it comes time to sell your biz
Plus much more!
You can connect directly with Adam here: https://adammcdonald.com.au/
Take a look at his previous business Pet Collars here: https://petcollars.com.au/
Plus checkout his current business here: https://saltwaterpicnic.co/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Quiz: https://petbizcreatives.com/quiz/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
Did you know that email marketing is actually an incredible tool to build your pet biz? We’re huge believers that meaningful email marketing is essential for powerfully connecting with the modern pet parent. Which is why in this episode, co-founders of Pet Biz Creatives Tarryn and Erin sit down to discuss exactly how to create a purposeful, effective and streamlined email marketing strategy that will help to grow your pet biz and generate more revenue.
We discuss how investing your time, energy and finances into creating compelling emails (that your pet parent audience love) can have proven benefits (with email marketing having a return-on-investment of 40%) versus simply relying on social media posting or purchasing digital advertising space.
Here’s a sneak peek of what we discuss in this episode:
- The benefits of building your email list over relying on social media visibility
- How to use email to deepen and nurture your relationship with pet parents
- The key ways to use email marketing as a revenue generating source
- Essential steps to setting up successful email marketing
- What’s segmentation and the benefits of setting up your automation systems
- The golden rule of 3 (to make creating emails an absolute breeze)
- Top ways to get pet parents onto your email marketing list
Plus much more!
Check out our blog on the 4 Types of Value here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/
If you’re looking to set up a new CRM and email marketing system, we’d recommend checking out Klaviyo here: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Quiz: https://petbizcreatives.com/quiz/
Set up your systems with our partners:
Shopify: https://shopify.pxf.io/a1XN9j
Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner
How do you build meaningful relationships with pet parents as a pet biz? More importantly, what does a ‘meaningful relationship’ even look like? In this episode, Tarryn and Erin (co-founders of Pet Biz Creatives) discuss how pet businesses can hugely benefit from nurturing trust, value and community with their pet parent audience - specifically through being purposeful and strategic in how they connect and communicate with this community.
We reveal why the modern pet parent doesn’t want to simply be sold to, how pet parents’ relationships with our pets have evolved since the pandemic, and how you can tap into and leverage different niches within the pet parent community itself.
Here’s a snapshot of what we discuss in this episode:
- Why pet businesses need to nurture meaningful relationships with pet parents
- Our top tips for how to build this level of relationship & stand out in the pet industry
- Steps for making yourself memorable & spreading word of mouth about your biz
- The 4 types of value you can deliver to pet parents & ensuring your value is Relevant, Relatable and Resonates with pet parents
- How you can personalise the customer relationship through easy email marketing tactics
- How to use social media, community groups, chat rooms and discussion forums like Reddit and Quora to better understand pet parents
- Why sharing your mission or purpose as a pet biz can help pet parents to Know, Like and Trust you
Check out our blog on the 4 Types of Value here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/
If you’re looking to set up a new CRM and email marketing system, we’d recommend checking out Klaviyo here: https://www.klaviyo.com/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Quiz: https://petbizcreatives.com/quiz/
How do you help customers to connect with your brand on a personal level? How do you help them get to know, like and trust you? That’s the power of video and in this episode, Tarryn sits down with Linh Podetti to discuss how video content is key in forging deeper & more emotive connections with your community.
With over ten years of experience in marketing and business growth, Linh Podetti shares her expertise in video marketing and how it can help entrepreneurs to both build a stronger brand and support them to more powerfully connect with consumers. As the owner of Dawn Media Agency and Outsourcing Angel, Linh is an expert in video marketing and has a passion for helping businesses to connect with their customers through video content.
Linh started her first business selling nail polish when she was 20 years old and quickly learned that she didn't have the passion or skill set for it. She then started her first marketing agency, which led her to start Outsourcing Angel, a virtual assistant agency. Finally, she started Dawn Media Productions, which helps businesses produce high quality video content. From facing these challenges and navigating her own journey, Linh shares her essential experience in what it takes to build a successful and fulfilling business.
Here’s a snapshot of what we discuss in this episode:
- How video can help you to leverage the growth of your business through sharing your brand story and values.
- The importance of outsourcing and how this can be the best move to optimising your time, energy and money.
- The process of tapping into powerful relationships, including building your own team.
- How building a personal brand can help you to connect with people globally.
- Overcoming shyness when capturing video content to show the human side of your business.
- The importance of a content creation system and repurposing content that still works to add value.
Discover Dawn Media Productions here: https://dawnmediaproductions.com/
And Outsourcing Angel here: https://outsourcingangel.com/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Quiz: https://petbizcreatives.com/quiz/
What does it take to build a pet biz with a greater purpose than just selling products? In this episode of the Pet Biz Project Podcast, Tarryn sits down with award-winning business owner Emily Martin who shares her vision for her eco-friendly and sustainable pet nappy company, Dundies, which helps pet parents to care for happier and healthier pets.
Emily Martin is the founder of Dundies, a reusable premium nappy company for dogs that was created from Emily’s own needs in caring for her rescue dog, Sophie, who was born with Spina Bifida and struggled with incontinence. Emily found that every product on the market simply didn’t work; whether disposable baby nappies or imported reusable pet nappies, nothing fit Sophie properly and all products were made from poor quality materials, causing leaks, rashes, ammonia burns and infections.
So Emily set out to make her own pet nappies, working with vets for over twelve months to develop this solution for Sophie’s (and other pets’) needs. Emily is passionate about helping pet parents care for their animals and preventing premature euthanasia.
Here’s a snapshot of what we discuss in this episode:
- Emily’s journey to creating Dundies, and how she incorporates eco-friendly and sustainable aspects - including their use of solar power and a home-based workforce.
- The importance of sharing one's brand story on your website and social media in order to build trust and engage with customers.
- Making a difference to pet parents’ lives by providing education and support through the power of community.
- How to leverage private community groups to more intimately engage with your customers and gather product feedback, whilst also better understanding what pet parents want.
- Incorporating giving back into your operations as a pet biz and Emily’s belief that businesses need to look after the planet and both the people and pets on it.
- Capturing customer attention through creating a solid brand reputation and giving customers the story and mission to get behind that resonates with them.
- Dealing with negative feedback and persevering when you face confrontation or resistance in the industry.
- Making sure you set up your eCommerce businesses properly from the start; making sure you have your technology set up properly and capturing email addresses from the get-go.
- Leveraging partnerships and thinking outside the box about how you can reach pet parents (like Dundies did in creating a vet clinic partnership program).
Discover Dundies here: https://dundies.com.au/
The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.
If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Pet Biz Quiz: https://petbizcreatives.com/quiz/
Welcome to the Pet Biz Project podcast. This is the show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.
Each fortnight we chat with a Marketing Specialist, Pet Brand, or simply hop on ourselves, to share with you invaluable insights and inspiration on how to grow your business and more effectively connect with this influential consumer.
Our goal is ultimately to help you, our listener, to build meaningful relationships with your pet parent audience. As one of Australia’s fastest growing consumer groups, connecting with pet parents and nurturing their trust can be one of the most powerful moves you make to grow your business this year.
We hope you enjoy listening to this podcast. Make sure to reach out to us via the links below if you’re a pet biz owner who’s interested in being interviewed or would love to see us discuss a specific topic on the show.
Don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
Connect with us:
Instagram: https://www.instagram.com/Pet_Biz_Creatives/
Facebook: https://www.facebook.com/petbizcreatives
YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA
LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/
Website: https://petbizcreatives.com/
Pet Biz Quiz: https://petbizcreatives.com/quiz/