Be The Impact Podcast: Recent Episodes

Recover - Sustainable Apparel Co.

Recover's #BeTheImpact Podcast inspires us to live and work for a more sustainable tomorrow through stories of outdoor adventures, business innovation, and sustainable habits.

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Coming off a productive ASI (Advertising Specialty Institute) Chicago Show, Recover's Bill Johnston and Adam Bratton recap the action packed show, explain how all three NG Labs Brands (Recover, Boxercraft, and Headsweats) are well positioned to serve the corporate promo space and why sustainability remains one of the hot topics of discussions with our customers.

  • To learn more about NG Labs, listen to Episode 48 HERE
  • To learn more about Recover Wholesale click HERE
  • To learn more about Boxercraft Wholesale click HERE
  • To learn more about Headsweats Wholesale click HERE

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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For over 25 years, The Island School, located in Eleuthera, Bahamas, has been empowering young people in their "coming to age" journey through experiential education in an immersive and idealistic setting. At its core, the school's teaching philosophy is based on the simple question of "how do we live well in a place?". This philosophy is rooted in conservation, sustainability, collaboration, accountability, and personal development.

A few young thoughtful leaders looked at their school uniforms and asked that same inquisitive "how do we live well" question and it has blossomed into an ongoing 12+ year relationship with Recover to provide fully sustainable and recyclable school uniforms that align with The Island School's ethos.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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As we step back and celebrate the 2nd anniversary of the Be The Impact Podcast (and the 50th episode!), the theme of longevity keeps creeping into our minds.

Parallels to longevity are easily found in our company's history of leading the sustainable apparel industry since 2010, the infinite circularity of every single product we make, and the positive impact that we continue to have on our planet for future generations to come.

Ironically, this episode was recorded during an off-site staff retreat at Wrong Way River Lodge & Cabins (Episode #19 HERE) which was founded by longtime friends of Recover and supporters of a more sustainable approach to business and personal life.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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This rolling episode gives a look into Recover on the Road as we head north to support the Marine Corps Historic Half in Fredericksburg, VA with Fleet Feet and finalize our Marathon Merchandise plan with our retail partner, Pacers Running, in preparation for "The People's Marathon" in October.

A busy few days of meetings, expo set up, racing, and connecting with our customers distilled down into an action packed episode to share how we continue to bring sustainability to start lines across the country.

  • Watch our weekend recap HERE
  • Final Call to by Marine Corp Historic Half Merch HERE (available through 5/31/24)
  • Join Recover's Strava Club HERE for a chance to win free race entries, discounted gear and more

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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NG Labs (New Generation Labs) is a conglomerate of brands focused on sustainability and ethical practices, working together to elevate products and services in the apparel market. With vertical manufacturing capabilities, state-of-the-art embellishment options, and world-class distribution and fulfillment, NG Labs has become a go-to supplier for customers looking for stylish, affordable, and sustainable apparel.

Andy Bell, President of our sister company Boxercraft, joins the podcast to share the nearly 40 year history of the company, how Recover is influencing their sustainability outlook, and how the prideful approach to delivering consistent and quality products makes such an impact.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Sustainability is not a seasonal trend at Recover, but when April rolls around, we fully embrace the additional awareness, acknowledgment, and celebration of Earth Month.

In this episode, Bill and Adam explain how our Earth Month Fundraiser campaign directly supports environmental non-profits from coast to coast, why it's such an important part of our ongoing Giveback efforts, and how you can make a tangible difference in our ongoing mission to "Help Earth Recover".

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Porvenir translates to "future" in Spanish, which is the driving vision for this environmentally focused and eco-conscious landscape cultivation and design organization in Central America. Through "Concept Working Plans", the aim is to create long term sustainable solutions for clients both big and small.

Co-Founding Partner of Porvenir Design, Sam Kenworthy, joins the podcast to give a glimpse into his longstanding relationship with Recover, his path to the world of holistic eco-focused design and planning, and how his work has shaped the culture, environment, and his perspective in the coastal regions of Northwest Costa Rica.

Learn more about our HyperLocal Manufacturing in Central America.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Recover is once again, proud to partner with RunCharlotte's year-round family of events including their signature and capstone race, the Novant Health Charlotte Marathon, now in it's 20th year.

Recover's Founder Bill Johnston joins Tim Rhodes and DC Lucchesi to give some history of the brand's roots and a sneak peak into what participants can expect at each of RunCharlotte's Holiday and Heritage Series events, community engagement opportunities and Charlotte's longstanding, and largest, marathon.

Interested in helping us bring sustainability to the start line?

  • Join our Strava Club HERE
  • Apply to become a Recover Ambassador HERE
  • Participant in our Closed Loop Program HERE

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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It's well documented that Recover's origins can be traced back to conversations while riding bikes in Western NC. Getting outside and active has been at the core of Recover since the very beginning and it continues today as we are the proud apparel partner for some of the world's most iconic endurance events.

Around the globe, Strava connects millions of runners, cyclists, hikers, walkers and other active users through their mobile app. It only makes sense for Recover to launch it's own Strava Club to further connect with our active customers, promote environmental stewardship, and to be honest, share some exclusive incentives, giveaways and product releases.

Be one of the first 500 to join the club HERE for your chance to win one of five $100 gift cards for Recover apparel and gear.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Repeat podcast guest John Searby (Executive Director of the Catawba Riverkeeper) joins us for a 2nd episode to give an update on the significant growth that the environmental non-profit has seen over the past few years through their non-traditional approach.

We discuss the longstanding partnership of the Monthly Cleanup Series presented by Recover, why it is so critical to their member engagement, how they continually conserve, advocate, and protect the 8900 miles of waterways in the Catawba-Wateree River Basin, and a few simple and easy ways that you can make a big difference in protecting water in your own neck of the river.

Previous Episode - Catawba Riverkeeper (Episode #5)

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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We recently hit the road to touch base with a few suppliers of our HyperLocal Supply Chain in North Carolina. The goal? Visit and see the operators, employees, and staff on the manufacturing floor. Capture behind the scene photos and videos to share with our audience and customers. Get a first look at the brand new Eco Socks that will be hitting our website soon.

Instead of riding bikes like we did for the Local Supply Cycle Short Film and Podcast Episode #1 we opted for a car on this rainy winter day, and were equally excited to get out of the office and refuel our ongoing passion and innovated approach that was captured in a recent article entitled "NC Reclaims It's Apparel Heritage - With a Sustainable Twist"

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Established in late 2021 the Low Impact Alliance (LIA) is a collective of running-focused retailers, brands, events, and athletes throughout the world committed to acting and advocating for environmental responsibility throughout the run industry.

Recover has partnered with LIA on their “Better Bins” initiative which is hitting run specialty stores from coast to coast this month. We caught up with Christian Fyfe (Co-Founder of LIA) and Calista Ariel (Better Bins Coordinator) to share a bit more about LIA, the launch of Better Bins, and why these efforts, and more, are so important to working towards a more sustainable future.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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The first episode of the 2024 is all about newness at Recover. Adam and Bill discuss the new infrastructure, products, initiatives and brand refresh that stoke our fires heading into the New Year. These intentional efforts are squarely focused on our mission of helping the earth recover by outfitting everyone with apparel and gear for the biggest positive impact possible.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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With a jam packed calendar of fall running events, we stepped back to get off our feet, ice our knees, and recap some incredible partner events. In this episode, we reminisce about our in-person activations, realize the impact of our 360' Closed Loop Program and tease a few new product offerings that will be available in 2024.

Featured Videos:

  • 360' Closed Loop Program
  • Big Impact Outfitter of the Marine Corps Marathon

Featured Events and Previous Podcast Episodes:

  • Around the Crown 10K - Previous Podcast Episode #34
  • Boulderthon - Previous Podcast Episode #33
  • Marine Corps Marathon - Previous Podcast Episode #29
  • Monterey Bay Half Marathon -Previous Podcast Episode #3

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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A brand "refresh" involves significantly more than just tossing a new logo on the website. As Recover continues to roll out updates to our brand (including an updated logo, tagline, visuals, voice, tone, brand positioning, etc), we sit down with Ashley Graj, principal at Graj + Gustavsen, to talk through the process and inspiration behind the brand refresh and what it means to truly be the "RESPONSIBLE COMPANY FOR EVERYONE".

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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In this episode Bill joins Chris Farley and Julie Culley of Pacers Running on their Pace The Nation podcast to discuss the upcoming Marine Corps Marathon, the partnership between Pacers Running and Recover, and how sustainability has evolved in the running industry. As a staple in the running community, Pacers Running is the premier running store in the mid Atlantic with 5 locations in the Washington DC area.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Jose Salguero leads the innovation and sustainability initiatives at Central America Spinning Works, our partner facility in El Salvador, where each garment is made from raw material to finished goods within a mind boggling small radius of only 10 miles.

Jose shares some of the findings of our LCA (Life Cycle Analysis) for each piece of apparel that we produce as well as what drives his daily desire to push the bounds of what is doable in the manufacturing process.

Read more on our LCA HERE.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Our Ambassador Program was launched in 2014 as an avenue to spotlight a small handful of outdoor creators, adventurers, and advocates who are sharing their love for their personal craft and Recover.

As we close in on 10 years since the launch of the program, we call out a few of our longtime ambassadors, share some unique aspects and benefits of the program, and are looking for more passionate people to join us in helping the earth Recover.

Click HERE to learn more about the Recover Ambassador program or to apply.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Co-Founder of one of the most unique running events in the country, Brian Mister is joined by his wife and fellow Co-Founder Chelsea Mister, to discuss all things Around the Crown 10K.

Loaded with an ever-expanding array of sustainable, inclusive, and community rallying initiatives, it is no wonder that ATC has become the largest 10K in North Carolina and is annually circled on calendars for runners of all ages each Labor Day Weekend.

Check out some of our previous running-focused episodes!

  • Boulderthon - Ep. 33
  • Paul Martino - Ep. 32
  • Marine Corp Marathon - Ep. 29
  • Lisa Landrum - Ep. 25
  • Around the Crown 10K - Ep. 7
  • Big Sur - Ep. 3

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Boulderthon was born out of a surprising, yet needed, gap in the Boulder, CO running scene with its legendary downtown start/finish and laser focus on delivering an incredible racer experience at every turn.

Phil Dumontet, the Founder and Race Director of this award-winning marathon (and Half Marathon, 10K, 5K and Kid's Run) joins the podcast to share with us the journey from the organization's beginnings in 2017, its first running in 2021, and where they are heading in the future.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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In this episode, we dive into a variety of reasons why running and Recover have been deeply intertwined in Paul's professional and personal life for decades.

From competitive race walking, running a marathon in all 50 states, "accidentally" winning a 100K race, and battling 60 MPH wind gusts Paul has seen it all, but is still in pursuit of the next challenge to keep him moving.

Let Me Run

Black Beard's Revenge 100

Big Sur International Marathon

Connect with us on social!
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YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Longtime friend and collaborator of Recover, Jake Wheeler, has evolved from his childhood retail roots in Chattanooga, TN to a holistic branding, marketing, and design professional based in Aspen, CO.

In this episode, we get an inside look into Jake's thoughtful and comprehensive design approach, and the development and creation of Recover's newest collection of graphic tees, now available at RecoverBrands.com.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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As we prep for the 4th of July holiday, we're reminded of our HyperLocal supply chains including our 100% USA made Classic and Organic lines that support everyday American families and the communities that they live.

Co-Hosts Bill and Adam pull back the curtains of these products and supply chains, share the importance of minimizing our environmental footprint, and explain how we've taken things in step further in leading the sustainable apparel industry by creating 100% recycled and recyclable products.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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One of the largest and most iconic marathons in the world, the Marine Corps Marathon, also known as "The People's Marathon" embodies an ongoing commitment to leadership, community and sustainability.  This year marks the 48th running of the Marine Corps Marathon and Recover is proud to officially announce our partnership with the Marine Corps Marathon Organization as its new exclusive apparel partner.

In this episode, we proudly sit down with MCMO Director, Alex Hetherington, to discuss the history, mission, and impact of the Marine Corps Marathon Organization, and our new partnership.

Be on the lookout for more news and activations from Recover leading up to race day on October, 29, 2023. 

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Tony Santoro began roasting small batch coffee beans on his stove as a simple and creative outlet way before he and his wife, Becky, opened the doors of Enderly Coffee in 2012. 

That hobby-style intrigue has turned into a blossoming business that not only supports meaningful wages for their staff and coffee farming partners but also galvanizes the entire Enderly Park Neighborhood ... the company's namesake. 

We uncover the reasons why Enderly Coffee has worked with Recover since 2015 and how the Santoro's impact stretches well beyond the coffee industry through their direct relationship with Foster Village. 

Connect with us on social!
Instagram & Facebook - @RecoverBrands
YouTube - Recover Brands

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Recover has always been a forward leaning company that thrives on face to face interactions with our direct-to-consumer and wholesale customers. We've been energized this spring as we crisscrossed the country to set up and connect with you all at festivals, trade shows and events across the board. 

On a quick, and rare, break in the action, we caught our breath to share why these events are so core to the Recover brand, how we continually learn from them and what you can expect in the future.

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Learn more about our ongoing initiatives.
Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Outdoor Gear Builders, is a collaborative group of gear manufacturers, outfitters, retailers, experience providers, environmental organizations, and more all focused on growing, supporting, and strengthening the outdoor industry throughout the Southeast. 

With over 100 members (and quickly growing), we are thrilled to be joined by Executive Director, Matt Godfrey and Board Chair, Anna Rawlins (also ENO's Marketing Director) to share the background, progression, and massive impact of the organization over its 10 years of existence.

We also highlight the upcoming Get In Gear Fest on May 6th as the flagship event for OGB/OBA where the general public can check out bike/paddle/gear demos, find exclusive sales, and check out brand new product launches all while celebrating the outdoor industry.

Connect with us on social!
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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Lisa Landrum is undeniably the leading force in the Charlotte running scene and wears many different hats ... err shoes. Along with being a Recover Ambassador, she is the Founder of runCLTrun, the go-to resource for all things running in Charlotte, and Forward Motion a run training and coaching business.

As a long term partner of Big Sur International Marathon, Recover is excited (stoked?) to bring our Ambassador Program, Closed Loop Tour, and Custom Wholesale Sustainable Apparel to the left coast for this bucket list event.

In this episode, we go back in time to reminisce Lisa's first Big Sur experience 25 years ago and compare/contrast the endless environmental and logistical differences that can be expected at this year's event on Sunday, April 30.

Connect with us on social!
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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Whitewater, the brand behind multiple outdoor adventure venues, and digital mapping resources started in 2001 from the simple concept of getting people outside to play.

Jesse Hyde, Brand Director, joins the Podcast to share his take on the expansion of the brand, conservation of natural spaces, and the full array of ways that people can get a taste of the Whitewater experience at one of the nation's largest celebrations of the active lifestyle, Tuck Fest. 

Recover has been a proud partner of Whitewater since 2014 throughout the Whitewater Race Series, Festival lineup, and their on-site retail store, Outfitters.

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Freehub Magazine launched in 2009 with a focused goal of sharing longform journalism and evergreen content that lift up communities and accelerate interest in the mountain bike culture. 14 years later, this Bellingham, WA based publication includes an industry inspiring website, video production house, and a free regional publication to layer on top of the flagship quarterly magazine.

Founder & Publisher Brandon Watts, joins the podcast to shed some light into the wild west-style early years, the expansion into new mediums, and why they fold environmental initiatives, like using recycled paper, planting trees for each issue printed, and sourcing sustainable apparel for their merch, into their ever-expanding business model.

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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An undeniable pioneer in the craft beer scene Sierra Nevada Brewing Co. has been proudly family-owned, operated, and argued over since 1980.

In this behind the scenes episode, recorded at the brewery itself, Co-hosts Bill and Adam are joined by Ashlee Mooneyhan of the PR/Communications team to dive into the timeless success of Sierra Nevada Pale Ale, the endless intentions that have been part of building the culture and why they are passionate about aligning with like-minded partners like Recover.

Cheers!

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Announcing Recover's Closed Loop Program - Now available from coast to coast!

Since 2010, Recover has been a leading force in the apparel industry by producing the most sustainable, and socially responsible products possible and drastically reducing supply chain impact. Now, after years of development, we are happy to introduce our Closed Loop Program to provide a fully integrated and truly circular option to keep textiles out of the landfill and back into the supply chain.

Full details of the nationwide Closed Loop Spring Tour, Mailer Program (available 24/7), and the Wholesale Partner Display Program can be found HERE.

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Greg Mazu, Founder & CEO (Chief Encouragement Officer) of Colorado based Singletrack Trails touches on all three pillars of the #BeTheImpact Podcast.

Business Innovation - Greg's entrepreneurial journey started by moving dirt in the woods and has blossomed into five distinct companies serving communities worldwide.

Sustainability - Purposefully designing trails and tools to be more durable and intentionally outfitting their staff with the most sustainable and socially responsible apparel available is a fundamental must for Greg and his team.

Outdoor Recreation - Hike, Bike, Equestrian, and Climbing ... Singletrack Trails is leading the charge to ensure communities see trails as a necessity and not just an amenity.

Instagram: @singletracktrails

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Serving as Asheville's basecamp for both outdoor and urban adventures, Wrong Way's A-Frame cabins overlook the French Broad River and the rolling mountains on the Biltmore Estate.  Conveniently located just 1 mile from the River Arts District and West Asheville with endless greenways right out the front door, Wrong Way has quickly become a must visit in Western North Carolina.  Owners, Shelton Steele and Joe Balcken, join the podcast to share stories from their entrepreneurial journey, how they approach their new business, and why they intentionally included sustainability features at each and every turn of the guest experience.

Instagram @wrongwaycampground

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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With over a decade of experience introducing and instructing whitewater kayaking throughout the world, longtime Recover Ambassador Kira Tenney knows a thing or two about the impact that our environment can have on us and the interactions we have with those around us. 

In this episode, Kira dives into where her love for kayaking sprouted, the process of creating outdoor recreational programs to increase Bhutan's "Gross National Happiness", her work with River to Rios (highlighted in the recent film, "Paddle Tribal Waters"), and why she believes so strongly in Recover's mission.

Interested in joining the Recover Ambassador Program? Click HERE to learn more!

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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As 2022 comes to a close we take a step back to share how Recover measures the tangible impact it has had as a business over the last 12 years as well as the intangibles that make our business model unique.

Tune in to the episode and check out the online resources below to learn more.

  • Process Diversion Stats
  • USA Supply Chain
  • Vertical Supply Chain
  • Closed Loop Program

Interested in having an impact with us? We also have rolling spots available to join our Recover Ambassador Team.

Since 2010 Recover has...

  • 16+ Million Plastic Water Bottles Diverted From The Landfill
  • 61+ Million Kilowatt Hours of Energy Saved Through Our Production Process
  • 4+ Billion Gallons of Water Saved By Eliminating Dyes and Recycling Water Usage
  • 25+ Million pounds of CO2/Greenhouse Gas Emissions Saved By Reducing the Size of Our Supply Chains

Connect with us on social!
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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Beer - People - Purpose ... these 3 words are on every single can that The Virginia Beer Co. produces and is deeply rooted in their approach to operating their business. 

Co-Founder Chris Smith joins the Be The Impact Podcast to share the entrepreneurial story from a college barstool idea to a successful international brewery. We touch on embracing the community, branding, managing countless logistics, and why partnering with Recover for sustainable merch is so important to their core.

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Giving Tuesday is a great time to support organizations that reflect your values, and as a company, we believe in supporting non-profits doing environmental and social good.  As part of our 1% For the Planet membership, we are proud to donate at least 1% of our total annual revenue to non-profit partners that share our values. 

This episode focuses on the work of one of our regional non-profit partners, Mountain True, and Andy Hill's role as the Watauga Riverkeeper. Their work is a microcosm of the environmental efforts that we have a responsibility to support through our work as we continue to #BeTheImpact.

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Recover has been driving innovation in the sustainable apparel industry since 2010.

In this episode co-hosts Bill and Adam discuss about the technical side of Recover's rapidly expanding product line and ever-decreasing supply chain footprint. What product started it all, how capabilities have changed over time, and why initiatives like the newly launched "Closed Loop Program" is so vital to the mission and vision of a more sustainable tomorrow, today.

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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Regenerative agriculture and why it's good for your health and local economies.

In 2017 Emily and Cam O'Sullivan started with a simple concept to grow and harvest food for their family's use.  This idea turned into a full blown regenerative farm and sustainable business called Refuge Farm that not only provides nutrient-rich and organic whole foods for the intentional consumer but also educates the market on the environmental and health benefits of regenerative agriculture for a leaner, cleaner, and greener future.

Other regenerative farming resources mentioned in this episode:

  • A Campaign for Real Milk
  • Regenerative Farmers of America

Connect with us on social!
Instagram & Facebook - @RecoverBrands
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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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Established in 2010, Sustain Charlotte advocates for smart growth across equity, economy, and environments within the greater Charlotte region. Founder and Executive Director, Shannon Binns, joins the podcast to discuss why this work is so important as the city continues to be one of the fastest growing cities in the country.

Shannon also touches on the organization's upcoming Biketoberfest event on Oct 30th, why they decided to partner with Recover for their sustainable merchandise, and how the listeners can #BeTheImpact in Charlotte or their own hometowns.

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Instagram & Facebook - @RecoverBrands
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Closed Loop Program
RAD - Recover Artist Development
1% For The Planet

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As we hit double-digit episodes we're excited to give you, the listener, more background information and insight into the hosts of the #BeTheImpact Podcast. This two part mini series will give you a behind the scenes look at why sustainability, business innovation, and outdoor adventure are so important to co-hosts Bill Johnston and Adam Bratton both personally and professionally.

In this episode, Adam Bratton shares stories of growing up playing sports and in streams in north central PA, how he leans on his academic and real world experiences, and why authenticity is so critical for success in whatever path is chosen.

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As we hit double digit episodes we're excited to give you, the listener, more background information and insight into the hosts of the #BeTheImpact Podcast. This two part mini series will give you a behind the scenes look of why sustainability, business innovation, and outdoor adventure are so important to co-hosts Bill Johnston and Adam Bratton both personally and professionally.

In this episode, Bill Johnston shares stories of living the post-college nomadic life, how Recover was created, and what's next in his entrepreneurial journey.

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Endless logistics, ever-shifting variables, and the unknown extremes of a self-supported 100+ mile river trip in Northwest Alaska.⁠

This episode touches on what it takes to plan an expedition of this magnitude and hit on a few surprises while packrafting from the Gates of the Arctic National Park to Kobuk Valley National Park with Recover Ambassadors Samuel Martin and Wes Maxwell.⁠

Paddlers: Samuel Martin, Wesley Maxwell, Jess Powell, Andy Austin & Adam Bratton⁠

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Recorded live while overlooking the beautiful Green River Gorge in Saluda, NC, hosts Bill Johnston and Adam Bratton are joined by local entrepreneur, Sara Bell, founder of Green River Adventures and The Gorge Zipline. 

Sara shares her entrepreneurial journey from architecture school to building and operating one of the most authentic and experientially focused outfitters in the Southeast. Navigating through the recession, the pandemic, and the ever changing landscape of location based entertainment, Sara provides incredible perspective and lessons that can be used across business and outdoor ventures of all kinds.

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Ever hear of an interstate with a 5 MPH speed limit? Around the Crown 10K Co-Founder, Brian Mister, shares the steps of shutting down a major highway at the urban core of Charlotte for North Carolina's largest 10K each year.

Not your standard running event, the ATC 10K features year-round community engagement, local partners, and a sustainability plan that is second to none. All of these efforts make this event one of the nation's greenest races and a perfect fit to partner with Recover.

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Now is, literally, the time to speak up for the future of our beloved natural resources. I Heart Pisgah Executive Director Will Harlan joins the podcast to share why we are at a critical time in the history of the most visited National Forest in the country and what you can do to #BeTheImpact

The U.S. Forest Service is finalizing a 30-year plan that determines how much of the one-million-acre  Pisgah-Nantahala National Forest is logged or protected. 

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As the only environmental watchdog for the Catawba-Wateree River Basin and the over 4 million residents that rely on the river for clean drinking water and electricity, the Catawba Riverkeeper organization clearly has a lot of responsibility. 

Executive Director, John Searby sits down with co-hosts Bill Johnston & Adam Bratton to share a bit more detail on the work that the organization is doing and why partnering with Recover for a monthly cleanup series around the Charlotte, NC area makes so much sense across the board.

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Professional soccer club co-founders Keil Corey and Matt Wolff share their unique perspective and many lessons learned from starting a soccer franchise that's about more than soccer. The club approaches the sport and their work as a catalyst for a more environmentally sustainable and socially just world. In their inaugural season, the club has already had a massive impact in the communities and concepts that they support.

  • Vermont Green FC
  • Vermont Green FC Sustainable Merch
  • Anti-Racist Soccer Club
  • USL2

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Blistering Pace Race Management, the company behind famed Big Sur International Marathon and Napa Valley Marathon as well as World Marathon Majors like the Chicago Marathon and NYC Marathon knows a thing or two about what runners want and expect from their race experience.

Be The Impact co-hosts Bill Johnston and Adam Bratton discuss how the team at Blistering Pace approach their events and why focusing on sustainable initiatives is such an important part of their business model.

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Listen as co-hosts Bill Johnston, Adam Bratton and Recover's Sale Manager record live from  the Outdoor Retailer show ... the largest trade show for the Outdoor Industry.

This episode covers trends in the outdoor industry and reasons why Recover continues to find success at the annual show.

Also, check out the featured article of the pre-show Outdoor Retailer Magazine

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The average t-shirt travels 17,000 miles (the equivalent of flying from the US to Asia, twice!) from raw material to finished product. In comparison, the average Recover t-shirt travels 250 miles from raw material to finished product. 

In this episode, co-hosts Bill Johnston and Adam Bratton discuss their experiences riding Recover's supply chain by bike in one day and the eye-opening short film entitled "Local Supply Cycle" that showcases a hyper local approach to high quality and sustainably produced apparel.

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Recover is proud to bring you the "Be The Impact" Podcast to inspire listeners to live for a more sustainable tomorrow, today.

Follow along as co-hosts Bill Johnston and Adam Bratton bring you stories of sustainability, business innovation and outdoor adventures.