The SaaS SEO Show: Recent Episodes
Minuttia
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.
In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder, Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.
Timestamps:
- (00:00) - Intro
- (01:46) - Who is Melanie Broder?
- (02:11) - Melanie’s background.
- (04:19) - What makes a content program successful?
- (05:44) - How to communicate the value of content marketing?
- (09:19) - Mistakes SaaS companies make to their content program.
- (11:53) - Unbusted the myth of word count.
- (14:25) - Will the blog remain an important channel in the future?
- (17:28) - Different content types beyond SEO content.
- (20:38) - Thoughts on content created to showcase thought leadership.
- (23:41) - Should content that indicates thought leadership be outsourced?
- (27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T.
- (32:14) - Thoughts on AI content.
- (35:57) - The future of SaaS companies regarding content marketing and SEO.
- (37:54) - Learn more about Melanie and get in touch.
- (38:23) - Outro
Useful Links:
Website: https://www.melaniebroder.com/
Melanie on LinkedIn: https://www.linkedin.com/in/melaniebroder/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.
Timestamps:
- (00:00) - Intro
- (01:44) - Episode overview.
- (02:37) - Media Singular concept.
- (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy.
- (04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies.
- (05:14) - Characteristic #3: Media Singulars have a unique name.
- (05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic.
- (06:19) - Characteristic #5: Media Singulars have media personalities behind them.
- (08:31) - Media Singular examples.
- (09:33) - Example #1: HubSpot & The Hustle.
- (11:20) - Example #2: Paddle & ProfitWell.
- (13:37) - Example #3: Mailchimp & Courier Media.
- (15:13) - Example #4: SEMrush & Traffic Think Tank.
- (16:34) - Example #5: Drift & Seeking Wisdom.
- (17:58) - Wrapping up.
- (18:36) - Outro
Useful Links:
- Minuttia’s Website: https://minuttia.com
- George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis
Stay Tuned:
► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.
Timestamps:
- (00:00) - Intro
- (01:37) - Mordy Oberstein, Head of SEO Branding at Wix
- (06:41) - John Ozuysal, Co-Founder & CMO at Datapad
- (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse
- (09:25) - Kas Szatylowicz, Head of Organic Growth at V7
- (11:44) - Gwen Lafage, VP of Brand and Content at Sinch
- (13:53) - Carlos Meza, President and CEO at CrowdContent
- (18:10) - Neil Patel, Co-Founder at NP Digital
- (22:39) - Bianca Anderson, SEO Strategist at HubSpot
- (26:33) - Brian Shumway, Director of SEO Product at Upwork
- (28:16) - Tania Miranda, Head of SEO at Recruitee
- (29:29) - Outro
Stay Tuned:
► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia.
*Podcast Platforms*
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more.
Timestamps:
- (01:51) - Content creation best practices overview.
- (03:05) - Editorial guidelines.
- (04:30) - Brand guidelines.
- (05:05) - Comparative guidelines.
- (06:45) - Legal guidelines.
- (07:54) - Pain point x use case x JTBD x feature matrix.
- (09:44) - Product expert interview transcriptions.
- (10:30) - Sales call transcriptions.
- (11:37) - Customer call transcriptions.
- (12:27) - Product screenshot library.
- (14:05) - Quotes library.
- (14:57) - Post templates.
- (16:19) - Customer examples.
- (17:29) - Graphic templates.
- (19:07) - Demo account.
- (20:02) - Feedback archive.
- (22:17) - George's thoughts on the topic.
- (23:39) - Outro
Useful Links:
- Minuttia’s Website: https://minuttia.com
- George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis
Stay Tuned:
► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Tania Miranda, Head of SEO at Recruitee #86, and discussed how to create meaningful content, content prioritization, and more.
Timestamps:
- (00:00) - Intro
- (00:35) - Who is Tania Miranda?
- (01:29) - Tania’s background.
- (04:29) - What is Recruitee?
- (06:08) - Should hiring be a collaborative process?
- (08:05) - Tania’s learning at Recruitee.
- (10:31) - SEO challenges at Recruitee.
- (13:14) - Misconceptions about SEO.
- (17:27) - How to approach multidimensional SEO strategies?
- (21:07) - How to create meaningful content?
- (24:42) - Content prioritization at Recruitee.
- (29:52) - Why do people in German go through a blog post?
- (33:00) - Crawlability and indexation at Recruitee.
- (34:45) - Migrating a website.
- (39:01) - Tania’s thoughts on AI content.
- (41:58) - The importance of basics on content marketing.
- (44:32) - How will SGE affect us?
- (49:38) - Learn more about Tania and Recruitee and get in touch.
- (50:01) - Outro
Useful Links:
Website: https://recruitee.com/
Tania on LinkedIn: https://www.linkedin.com/in/tsmiranda
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway, Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.
Timestamps:
- (01:54) - Who is Brian Shumway?
- (02:35) - Brian’s background.
- (04:03) - What is Upwork?
- (06:21) - Brian’s learnings.
- (08:56) - Unique challenges regarding SEO at Upwork.
- (10:40) - How to identify emerging topics?
- (17:01) - Programmatic SEO.
- (20:31) - How to optimize your crawl budget?
- (24:23) - Technical SEO hygiene.
- (27:40) - How is Upwork approaching localization?
- (29:10) - Thoughts on SGE.
- (31:20) - Brian’s opinion on generative AI.
- (33:11) - The future of SEO.
- (35:59) - Learn more about Brian and Upwork and get in touch.
Useful Links:
Website: https://www.upwork.com/
Brian on LinkedIn: https://www.linkedin.com/in/bshumway/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..
Timestamps:
- (00:00) - Intro
- (02:07) - Who is Bianca Anderson?
- (02:52) - Bianca’s background.
- (05:25) - Is there a future for SEO?
- (07:44) - What is Hubspot?
- (09:40) - Is Hubspot’s inbound marketing playbook still effective?
- (11:27) - The main pillars of Hubspot’s EN blog SEO strategy.
- (15:30) - How is Hubspot preparing for upcoming changes in search?
- (20:00) - Thoughts on search perspectives and E-E-A-T.
- (21:58) - Maintaining Hubspot’s content inventory.
- (27:04) - The ‘Heavy Hitter’ process for optimizing blog posts.
- (29:28) - How to analyze Google’s Algorithm updates?
- (33:46) - Thoughts on Google SGE.
- (37:10) - Best use cases of Generative AI.
- (41:08) - Bianca’s thoughts on SaaS SEO.
- (43:45) - Learn more about Bianca and Hubspot and get in touch.
- (44:52) - Outro
****Useful Links:
Website: https://www.hubspot.com/
Bianca on LinkedIn: https://www.linkedin.com/in/bianca-anderson/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more.
Timestamps:
- (00:00) - Intro
- (02:01) - Who is Ryan Prior?
- (03:02) - Ryan’s background.
- (03:53) - What is Modash?
- (07:55) - Overview of Modash’s SEO and Content Strategy.
- (10:07) - Learnings from practicing programmatic SEO.
- (13:27) - How to generate successful programmatic pages?
- (17:03) - Free-mini tools that drive traffic.
- (20:23) - Conversion optimization with examples from Modash’s blog.
- (24:45) - Modash approach to link building.
- (28:43) - Influencer-led YouTube SEO.
- (32:37) - Ryan’s thoughts on AI content.
- (34:19) - Google’s SGE.
- (35:33) - Ryan’s affiliate projects.
- (39:44) - Learn more about Ryan and Modash and get in touch.
- (40:04) - Outro
Useful Links:
Website: https://www.modash.io/
Ryan on LinkedIn: https://www.linkedin.com/in/priorryan/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.
Timestamps:
- (02:04) - Who is Bernard Meyer?
- (03:27) - Bernard’s background.
- (06:09) - What is Omnisend?
- (08:03) - Connection between content and design.
- (10:52) - Content strategy at Omnisend.
- (12:57) - Why most B2B SaaS don’t use YouTube?
- (19:11) - Unbiased reviews and comparison pages.
- (23:18) - Brand importance.
- (26:42) - Niche limitations on content strategy.
- (36:03) - Bernard’s thoughts on blog posts' importance.
- (40:52) - Blog post structure that satisfies your audience.
- (45:04) - What does the future hold for SaaS content marketing?
- (50:27) - Learn more about Bernard and Omnisend and get in touch.
- (51:03) - Outro
Useful Links:
Website: https://www.omnisend.com/
Bernard on LinkedIn: https://www.linkedin.com/in/bernardgmeyer/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more.
Timestamps:
- (01:42) - Who is Gaetano DiNardi?
- (02:36) - Gaetano’s background.
- (06:30) - Gaetano’s learnings.
- (08:57) - Brand importance to organic search.
- (12:08) - Why B2B SaaS SEO is challenging?
- (15:19) - Gaetano’s thoughts on Google updates and SGE.
- (19:25) - Brand SEO importance.
- (24:11) - Gaetano’s advice regarding changes in search.
- (28:46) - Problem identification chart for SEO.
- (33:18) - How to convert organic traffic into leads?
- (38:10) - What can SaaS companies do to stand up?
- (42:00) - Learn more about Sam and Ahrefs and get in touch.
- (42:31) - Outro
Useful Links:
Website: https://officialgaetano.com/
Gaetano on Twitter: https://twitter.com/gaetano_nyc
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.
Timestamps:
- (01:54) - Who is Sam Oh?
- (02:38) - Sam’s background.
- (05:35) - What is Ahrefs?
- (06:36) - Sam's first position at Ahrefs.
- (07:52) - Learnings in marketing from five years of experience at Ahrefs.
- (10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?
- (13:43) - Why don’t B2B SaaS companies share content on YouTube?
- (17:44) - Sam’s thoughts on outsourcing video production.
- (10:51) - Examples of SaaS companies sharing video content.
- (24:48) - Video content formats on YouTube.
- (26:55) - Ahrefs approach on short-form videos.
- (29:02) - Ahrefs strategy on YouTube.
- (33:34) - What does the future fold for Ahrefs video content marketing?
- (34:45) - Content localization in different countries.
- (38:13) - Managing negative comments.
- (39:44) - Thoughts on SGE.
- (42:00) - Learn more about Sam and Ahrefs and get in touch.
- (42:17) - Outro
Useful Links:
Website: https://ahrefs.com/awt
YouTube: https://www.youtube.com/@AhrefsCom
Sam on Twitter: https://twitter.com/samsgoh
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about Google’s SGE, upcoming changes in search, and more.
Timestamps:
- (01:38) - Intro
- (02:14) - SGE overview.
- (03:42) - Episode topic.
- (04:16) - Minuttia’s stance regarding upcoming changes in search.
- (04:40) - Fact #1: Google needs great content to train its LLMs.
- (06:43) - Fact #2: Google has applied changes to search in the past.
- (10:39) - Fact #3: The cost of AI answers is higher than the cost of simple blue links.
- (13:01) - Fact #4: SGE is rooted in search ranking and quality systems.
- (15:51) - Fact #5: Many websites that generate income for Google rely on organic search traffic.
- (17:29) - Fact #6: People value the opinions and experiences of other people.
- (18:35) - George's thoughts on SGE.
- (19:48) - Outro
Useful Links:
- Minuttia’s Website: https://minuttia.com
- George on LinkedIn: https://www.linkedin.com/in/georgioschasiotis
Stay Tuned:
► Website: https://minuttia.com/
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Neil Patel, Co-Founder at NP Digital, and discussed the future of SEO, SGE, omnichannel marketing, and many more.
Timestamps:
- (01:53) - Who is Neil Patel?
- (03:20) - What is NP Digital?
- (04:19) - NP Digital global expansion.
- (05:58) - Neil’s thoughts on generative AI.
- (12:08) - Is there a future for SEO?
- (14:07) - Thoughts on SGE.
- (14:59) - Less traffic, higher intent.
- (16:32) - How should SEOs approach SGE?
- (17:33) - Google’s own dependency on organic search traffic for revenue generation.
- (20:40) - Omnichannel approach on marketing.
- (23:13) - How should companies think about customer acquisition source diversification?
- (26:59) - The future of the blog.
- (29:16) - How do Neil’s SaaS companies do marketing?
- (36:16) - Acquiring AnswerThePublic.
- (38:07) - Scaling an agency.
- (39:26) - Is there a chance that NP Digital will get acquired?
- (40:30) - What can we expect from Neil in the future?
- (41:10) - Learn more about Neil and NP Digital and get in touch.
- (41:26) - Outro
****Useful Links:
Website: https://npdigital.com/
Neil on LinkedIn: https://www.linkedin.com/in/neilkpatel/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue and international SEO.
Timestamps:
Useful Links:
Website: https://surfshark.com/
Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue and international SEO.
Timestamps:
Useful Links:
Website: https://surfshark.com/
Laura on LinkedIn: https://www.linkedin.com/in/laura-paskauskaite/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.
Timestamps:
- (01:50) - Who is Emir Atlı?
- (02:58) - Emir’s background and what HockeyStack is.
- (04:13) - Who gets the most value using HockeyStack?
- (06:46) - Challenges B2B SaaS companies face regarding analytics.
- (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
- (10:10) - What are some mistakes companies make regarding attribution?
- (14:54) - How does Emir measure the impact of content on the revenue pipeline?
- (16:13) - How to use content pieces with strong intent?
- (19:49) - What about dark social and how to attribute value to them?
- (23:14) - Are there any activities attribution software can’t track?
- (24:16) - Emir tips on building a brand from a content and SEO perspective.
- (29:39) - Learn more about Emir and HockeyStack and get in touch.
- (30:52) - Outro
Useful Links:
HockeyStack Website: https://hockeystack.com/
Emir on LinkedIn: https://www.linkedin.com/in/emircatli/
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Federico Jorge, Founder at Stack Against, and discussed comparison pages and more.
Here’s what we’re covering:
- What are comparison pages, and why are they important for SaaS companies?
- When should you create comparison pages?
- Why do SaaS buyers search for competitor terms online?
- The elements of a successful comparison page.
- The most common mistakes SaaS companies make regarding their comparison pages.
- Where should comparison pages live on a SaaS website?
- Comparison pages that don’t include your brand and 3-way comparison pages.
- The role of review and affiliate sites like G2 and Capterra in the SaaS buyer journey.
- Federico’s thoughts on the future of marketing for SaaS companies.
- Being unbiased when creating comparison pages.
Useful Links:
- Stack Against’s website: https://stackagainst.com
- Federico on LinkedIn: https://www.linkedin.com/in/federicojorge/
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Jess Cook, VP of Brand & Content at Marpipe, and discussed using the voice of the customer for content marketing.
Here’s what we’re covering:
- Content strategy at Marpipe.
- Marpipe’s case studies.
- Marpipe’s creative testing guide.
- Creating content for a search audience.
Useful Links:
- Marpipe’s website: https://www.marpipe.com
- Jess on Linkedin:https://www.linkedin.com/in/jesscook-contentmarketing/
- ROAS calculator: https://www.marpipe.com/roas-calculator
- Creative testing guide: https://www.marpipe.com/the-definitive-guide-to-modern-creative-testing
- Marpipe’s case studies and use cases: https://www.marpipe.com/case-studies
- Resting Ad Face on Apple Podcasts:https://podcasts.apple.com/us/podcast/resting-ad-face/id1634056649
- Resting Ad Face on YouTube: https://www.youtube.com/playlist?list=PLEebJ8GiKKhM9p4ALCEZhWauhrmNo42ld
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Bronwyn Kienapple, Director of Content Marketing at PolicyMe, and discussed E-A-T & more.
Here’s what we’re covering:
- Operating at a traditional industry.
- PolicyMe’s way of demonstrating E-A-T with their content.
- Getting peer reviews at scale.
- Bronwyn’s approach to content creation.
- PolicyMe reviews’ page.
- Сontent auditing and updating.
- How to find, qualify and retain good content writers?
- Bronwyn’s advise on hiring and working with agencies.
Useful Links:
- PolicyMe’s Website: https://www.policyme.com
- PolicyMe’s Blog: https://www.policyme.com/blog
- Bronwyn on Linkedin: https://www.linkedin.com/in/bkienapple/?originalSubdomain=ca
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
In this episode of The SaaS SEO Show, we’ve interviewed Ziv Gidron, Senior Content Marketing Manager at Guesty, and discussed how to create content with empathy and many more.
Here’s what we’re covering:
- Platform-specific vs. platform-agnostic content.
- Content ideation at Guesty.
- Content promotion at Guesty.
- Building and growing successful content teams.
- The future of content marketing.
Useful Links:
- Guesty's Website: https://www.guesty.com
- Ziv on LinkedIn: https://www.linkedin.com/in/ziv-gidron/?originalSubdomain=il
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This episode is brought to you by Minuttia and is sponsored by Ahrefs.
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In this episode of The SaaS SEO Show, we’ve interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution.
Here’s what we’re covering:
- What’s wrong with content marketing attribution nowadays?
- The benefits of having a granular view of content marketing performance.
- Should you remove or add friction for your product?
- Identifying the most impactful customer lifecycle journeys.
- How should companies approach KPI tracking?
Useful Links:
- Knotch's Website: https://knotch.com
- Phoebe on LinkedIn: https://www.linkedin.com/in/phoebenoce/
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In this episode of The SaaS SEO Show, we’ve interviewed Levi Olmstead, Associate Director of Content at Whatfix, and discussed Content Strategy and more.
Here’s what we’re covering:
- Levi’s work at G2: Acquiring more than 5K referring domains in less than two years.
- Levi’s learnings about content strategy from working at G2.
- How does Levi approach content strategy nowadays at Whatfix?
- The importance of UX design when it comes to content and SEO.
- CTA mapping and placement.
- The future of content marketing and SEO for SaaS companies.
Useful Links:
- Levi on LinkedIn: https://www.linkedin.com/in/leviolmstead/
- WhatFix’s website: https://whatfix.com
- WhatFix's blog: https://whatfix.com/blog/
- Levi's Personal Website: https://leviolmstead.com
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In this episode of The SaaS SEO Show, we’ve interviewed Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock, and discussed Enterprise SEO and many more.
Here’s what we’re covering:
- The pros and cons of website acquisitions for SaaS companies.
- The difference between internationalization and localization.
- What do public and private enterprise companies look for when evaluating vendors?
- How to use forecasting when launching new content and SEO initiatives.
- What does the future of SaaS SEO look like?
Useful Links:
- Filipe on LinkedIn: https://www.linkedin.com/in/filipe-santos-seo/
- TopTal’s website: https://www.toptal.com
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In this episode of The SaaS SEO Show, we’ve interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more.
Here’s what we’re covering:
- Where do most marketing campaigns fail?
- What are elements of successful marketing campaigns?
- Customer research.
- CoSchedule’s content strategy.
- Updating the Marketing Strategy topic cluster.
Useful Links:
- CoSchedule’s website: https://coschedule.com
- Nathan on Linkedin: https://www.linkedin.com/in/nathanellering/
- Marketing Strategy Report: https://coschedule.com/marketing-statistics
- Marketing Strategy Topic Cluster: https://coschedule.com/marketing-strategy
- Marketing Ideas Topic Cluster: https://coschedule.com/marketing-ideas
- Website Copywriting Guide on CoSchedule's Blog: https://coschedule.com/blog/website-copywriting-template
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In this episode of The SaaS SEO Show, we’ve interviewed Jakub Rudnik, Head of Content at Scribe, and discussed how to grow from 0 to 10K organic visits in 3,5 months.
Here’s what we’re covering:
- Content marketing for a new category.
- Insights from acquiring more than 5K referring domains in less than two years while at G2.
- Characteristics of a good content marketer.
- Scribe's Explore section.
- What do SaaS companies miss when it comes to content and SEO?
Useful Links:
- Jakub on Linkedin: https://www.linkedin.com/in/jakubrudnik/
- Scribe's Website: https://scribehow.com
- Scribe's Explore Section: https://scribehow.com/explore
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In this episode of The SaaS SEO Show, we’ve interviewed Eric Hoover, Director of SEO at Jellyfish, and discussed helpful content and more.
Here’s what we’re covering:
- Adopting with changes on SEO.
- Key learnings about content and SEO.
- Do SEO professionals have a future?
- Launching new SEO initiatives.
- Choosing the right vendor.
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In this episode of The SaaS SEO Show, we’ve interviewed Edward Ford, Demand Gen Director at Supermetrics, and discussed demand gen and more.
Here’s what we’re covering:
- Benefits of working at an agency.
- Demand generation vs Lead generation.
- Maintaining a high quality when it comes to content.
- Supermetrics’ use cases.
- How important is SEO in Supermetrics’ content strategy?
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In this episode of The SaaS SEO Show, we’ve interviewed Natalie Marcotullio, Head of Growth at Navattic, and discussed how to 2x your dwell time.
Here’s what we’re covering:
- Why do companies need more interactive content nowadays?
- How is interactive content different from screencasts or something like Scribe?
- Examples of interactive content.
- Why increasing your blog’s dwell time is important?
- Use cases outside SaaS companies.
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In this episode of The SaaS SEO Show, we’ve interviewed Dan Levy, Director of Content and Corporate Messaging at Ada, and discussed Brand-led SEO and many more.
Here’s what we’re covering:
- What are brand interactions?
- Maintaining brand consistency as you grow.
- What are the elements of a successful corporate messaging and positioning strategy?
- SaaS companies acquiring, maintaining and growing media outlets.
- Content for a search audience
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In this episode of The SaaS SEO Show, we’ve interviewed Thomas Igou, Head of Content at GetAccept, and discussed category creation and many more.
Here’s what we’re covering:
- How to create a new category?
- The business impact of creating a new category.
- Should you rely solely on SEO for your content marketing?
- Content strategy, content promotion and localization at GetAccept.
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In this episode of The SaaS SEO Show, we’ve interviewed Bridget Poetker, Director of Content & Brand at Postal.io, and discussed content for a new category & more.
Here’s what we’re covering:
- What is offline marketing automation and why we should care about it?
- Ideal mix of content types and formats for an effective content marketing strategy.
- How does Postal approach content targeting search engine users?
- Power of case studies.
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In this episode of The SaaS SEO Show, we’ve interviewed Edvinas Pozniakas, On-site SEO Team Lead at NordVPN, and discussed SEO vs. CRO & more.
Here’s what we’re covering:
- International SEO
- Which one should come first? SEO or CRO?
- Content and SEO strategy vs recognizable brands online?
- Integrating the product’s capabilities into the landing pages.
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In this episode of The SaaS SEO Show, we’ve interviewed Fabrizio Ballarini, Head of Organic Growth at Wise, and discussed Enterprise SEO and many more.
Here’s what we’re covering:
- What is Wise (formerly TransferWise)?
- Acquiring customers at scale.
- How does Wise evaluate new SEO initiatives?
- Localizing Wise's website.
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In this episode of The SaaS SEO Show, we’ve interviewed Jeremy Galante, SEO Lead at ClickUp, and discussed how to grow from 0 to 1M monthly organic visits and many more.
Here’s what we’re covering:
- What is ClickUp? Who is using the product?
- What are the determining factors of growing the search traffic to over 1 million monthly visitors?
- Feature pages vs. list posts for "software" keywords.
- Targeting different intents with different pages.
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In this episode of The SaaS SEO Show, we’ve interviewed Beatrice Gamba, SEO Strategist at WordLift, and discussed building a knowledge graph.
Here’s what we’re covering:
- What is WordLift? Who is using the product?
- What is a knowledge graph?
- What are the elements of a semantic SEO strategy?
- What is keyword clustering? Where do embeddings come into play?
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In this episode of The SaaS SEO Show, we’ve interviewed Martha van Berkel, CEO at SchemaApp, and discussed structured data for SaaS companies.
Here’s what we’re covering:
- What is SchemaApp? Who’s using the product?
- What is structured data, and why is it important?
- Should SaaS companies have a strategy around structured data?
- How to measure the business impact of structured data?
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In this episode of The SaaS SEO Show, we’ve interviewed Jason Barnard, Brand SERP Guy at Kalicube, and discussed brand SERP optimization.
Here’s what we’re covering:
- Can Google associate you with certain entities?
- What is brand SERP optimization and why is it important?
- Managing your knowledge panel without schema markup.
- How digital PR can help brands perform better organically?
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In this episode of The SaaS SEO Show, we’ve interviewed Kirsty Finlayson, Head of Marketing at Chameleon, and discussed product data & content strategy.
Here’s what we’re covering:
- What is Chameleon? Who is using the product?
- Using product analytics data to inform your content strategy
- Coming up with keyword ideas
- The importance of content briefing
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In this episode of The SaaS SEO Show, we’ve interviewed Regan McGregor, Senior Growth Marketing Manager at Vervoe, and discussed how to handle dual meanings in search plus many more interesting topics.
Here’s what we’re covering:
- What is Vervoe? Who’s using the product?
- How does Regan handle dual meanings and interpretations in search?
- How to make your content more inclusive.
- Using different touch-points to turn users into customers.
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In this episode of The SaaS SEO Show, we’ve interviewed Rand Fishkin, Co-founder & CEO @ SparkToro, and discussed how to build a SaaS Marketing Engine Without SEO.
Here’s what we’re covering:
- What is SparkToro? Who is the typical user of the tool?
- How early-stage SaaS companies should think about marketing
- How do you define your audience?
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In this episode of The SaaS SEO Show, we’ve interviewed Alexander Rehnborg, Head of SEO at GetResponse, and discussed how to grow and manage an International SEO Team.
Here’s what we’re covering:
- Content and SEO for a suite of products
- Managing people who work remotely
- Dealing with bureaucracy in a growing organization
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In this episode of The SaaS SEO Show, we’ve interviewed Brendan Hufford, Founder at Growth Sprints, and discussed content and SEO for SaaS companies.
Here’s what we’re covering:
- Whether every SaaS company has to invest in SEO
- Brendan’s opinion about the future of SaaS companies
- What can companies do to fight back against commoditization
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In this episode of The SaaS SEO Show, we’ve interviewed Nick Dimitriou, Head of Growth at Moosend, and discussed how to scale from 0 to 100K monthly organic visits.
Here’s what we’re covering:
- How big brands dominate organic search results
- How to target customers with bigger email lists
- how to get links back to pages that aren’t as linkable
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In this episode of The SaaS SEO Show, we’ve interviewed Corey Haines, Founder at Swipe Files, and discussed how to do marketing like a media company.
Here’s what we’re covering:
- How to identify the channels that can get you to $1M ARR
- Building a media company from the ground up
- How to do marketing like a media company
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In this episode of The SaaS SEO Show, we’ve interviewed John-Henry Scherck, Owner at Growth Plays, and discussed content marketing and SEO for SaaS companies.
What else will you learn?
- How to measure content performance
- Going after keywords with mixed search intent
- Whether SaaS companies should feature the product in every post
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In this episode of The SaaS SEO Show, we’ve interviewed Dimitris Drakatos, SEO & ASO Lead at Peanut, and discussed how he helped Peanut get from 0 to 2.5M monthly organic visits in 12 months.
Here’s what we’re covering:
- How to establish trust in YMYL categories
- How Dimitris chooses keywords for Peanut
- The future of SEO
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In this episode of The SaaS SEO Show, we’ve interviewed Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, and discussed content intelligence and optimization.
Here’s what we’re covering:
- How a new company should approach its content strategy
- What content optimization is
- Moral obligations of content optimization tools
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In this episode of The SaaS SEO Show, we’ve interviewed Koray Tuğberk GÜBÜR, and discussed brand values, information gaps & more.
Here’s what we’re covering:
- What the information gap is and how to close it
- How to identify which topics to cover for topical relevance
- Whether publishing frequency plays a role in seeing great results
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In this episode of The SaaS SEO Show, we’ve interviewed Nick Jordan, Founder of Workello.com, and discussed hiring content writers and optimizing content.
Here’s what you’re going to learn:
- What UX metrics does Google take into account
- When to stop creating and start maintaining content
- Key takeaways from building content writing teams
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Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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In this episode of The SaaS SEO Show, we’ve interviewed Ross Hudgens, Founder & CEO at Siege Media, and discussed KOB analysis and how to approach link building.
Here’s what you’re going to learn:
- How to approach KOB analysis the right way.
- What are keyword frameworks, and how can businesses use them?
- How to build backlinks manually.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Christopher Silvestri, Conversion Copywriter, and discussed usability testing and UX Design in the SaaS industry.
Here’s what you’re going to learn:
- How users think when using a website or software
- Whether UX design and copywriting should co-exist
- How usability testing helps pages achieve their objectives
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Nadya Kohja, Content & SEO Growth Marketer, and discussed content & SEO strategies in competitive categories.
Here’s what you’re going to learn:
- How can a SaaS company grow in a saturated market
- How to maintain a balance between SEO and non-SEO content
- Common content mistakes companies make
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Vanessa Perplies (Ex External Communications Lead at Lusha) and discussed scaling content strategies.
Here’s what you’re going to learn:
- The most common content strategy mistakes
- How can a B2B SaaS company stand out from competition
- The elements of a successful digital PR strategy
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Pedro Cortés and discussed optimizing positioning & messaging for SaaS Companies.
Here’s what you’re going to learn:
- The point when a company should care about messaging & positioning
- What elements should successful messaging have?
- Common obstacles in optimizing messaging & positioning
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Emilia Korczynska, Head of Marketing at Userpilot, and discussed scaling content strategies.
Here’s what you’re going to learn:
- What to pay attention to when changing your content strategy
- The impact of changing and scaling a content strategy
- The “how” behind focusing on systems and processes
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Amir Shahzeidi, Head of Search at Uscreen, and discussed SEO tools and YouTube SEO.
Here’s what you’re going to learn:
- What tools beginners in SEO need
- Whether organic and paid search be compared to each other
- How to rank higher on YouTube
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing, and discussed content & SEO strategies for SaaS companies and how to prioritize projects.
Here’s what you’re going to learn:
- How should early stage SaaS companies approach SEO
- How to approach companies in very early stage industries
- How to prioritize projects when working with a company
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show we’ve interviewed Jimmy Daly, Co-founder & CEO at Superpath, and discussed everything about content marketing.
Here’s what you’re going to learn:
- How a company’s business model can dictate the content strategy
- The importance of organic traffic and its business impact
- What skills do companies look for in content marketers?
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Steve Toth, CEO at SEO that Ranks Inc. and Gscore Inc., and discussed Gscore as well as content & SEO for SaaS companies.
Here’s what you’re going to learn:
- What Gscore is and who can use it
- When should a SaaS company invest in content & SEO?
- Does AI-generated content work?
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy, and discussed category stories and when Saas companies should invest in copywriting.
Here’s what you’re going to learn:
- What a Category Story is
- When should companies invest in copywriting
- What the future of SaaS marketing looks like
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Amanda Natividad, Marketing Architect at SparkToro, and discussed what audience research is and what the future of content marketing looks like.
Here’s what you’re going to learn:
- What is audience research and how to do it right
- How to do cold outreach at scale
- What the future of content marketing looks like
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Inbound Marketing Director at CoSchedule, and discussed how SaaS companies can approach their content strategy.
Here’s what you’re going to learn:
- How important is the first-mover advantage
- How you can approach a topic cluster from a creation standpoint
- CoSchedule’s approach to content ideation and content updating
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Mordy Oberstein, Head of Communications at SEMrush, and discussed SEO metrics and data studies around SEO.
Here’s what you’re going to learn:
- How much trust can you put into SEO metrics
- What is Google Discover and what SEO professionals should know about it
- The importance of user experience in getting better results from your content and SEO efforts
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Kevin Indig, Director of SEO at Shopify, and discussed how to scale content teams, the rise of copycat content, and how to measure the impact of SEO.
Here’s what you’re going to learn:
- How to align cross-functional teams for content and SEO
- How to measure and demonstrate the impact of SEO
- Kevin’s predictions on the future of crawling and indexing
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Eli Schwartz, author of Product-Led SEO, and discussed the concept behind Product-Led SEO and the future of search.
Here’s what you’re going to learn:
- What Product-Led SEO is and what Eli’s book is all about
- How to promote your product to searchers
- The future of Google search
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Evaldas Mockus, VP of Growth at Omnisend, and discussed content & SEO strategies for SaaS companies.
Here’s what you’re going to learn:
- The importance of measuring the business impact of your organic efforts
- The elements of a successful content & SEO strategy for SaaS companies
- How to make the right hiring decisions for content & SEO teams
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Alan Silvestri, Director of Strategy at Growth Gorilla, and discussed how SaaS companies can take advantage of content promotion and link building.
Here’s what you’re going to learn:
- When B2B SaaS companies should invest in content promotion & distribution
- How to measure the ROI of link building
- How B2B SaaS companies can find growth tactics that work for them
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Farzad Rashidi, Lead Innovator at Respona, and discussed link building, how a new SaaS company can get its marketing efforts off the ground, as well as how Visme managed to reach over 1M in organic traffic.
Here’s what you’re going to learn:
- How Respona was born and how the tool helps businesses with link building
- What Visme’s growth strategy was to reach 1M in organic traffic
- 3 actionable marketing tips for new SaaS teams
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this episode of The SaaS SEO Show, we’ve interviewed Alexandra Tachalova, Founder at Digital Olympus, and discussed SaaS link building.
Here’s what you’re going to learn:
- What link building is
- Whether link building can be done in-house
- Whether backlinks can generate referral traffic
- The best tactics for SaaS companies to acquire backlinks
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show as well as to subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
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This episode is brought to you by SaaS SEO agency MINUTTIA.
In this first episode of The SaaS SEO Show, we’ve interviewed Bernard Huang, Co-founder at Clearscope, and discussed the future of search and some problems and opportunities that exist in how the SERPs are formed.
Here’s what you’re going to learn:
- What the future of Google search might look like
- How to get more real estate in the SERPs
- The importance of making your content unique by adding perspective
Don’t forget to leave us a five-star review so that more people learn about The SaaS SEO Show and subscribe to our YouTube channel, where we upload the video version of this, and every, episode.
Stay Tuned:
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This episode is brought to you by SaaS SEO agency MINUTTIA.