CEOs on Video: Recent Episodes
RJ Parrish
If you're the CEO, Owner, or Founder of a small business, you play a critical role in the growth of that company. In this show, host and video strategist RJ Parrish, shares ways that you can be leveraging your influence and subject matter expertise to grow your business through video. Featuring interviews with successful entrepreneurs that are leveraging digital media to grow their brands, influence, and revenue.
Connect with Gwen:
- https://www.linkedin.com/in/gwen-bortner/
- Take the GEARS Assessment here - https://everydayeffectiveness.com/rj/
Are you ready to make the most of a virtual assistant, but not sure where to start? Gwen Bortner, a no-nonsense operational strategist and business advisor, joins us to reveal why hiring a VA as your first employee might not be the best move and how to set up the right systems and processes before bringing one on board. We also discuss the potential pitfalls of paying a lower fee for a VA who might lack the skillset to think like you and maximize their role in your business.
Discover why hiring an expert consultant is often a better first step for business owners than a VA, and how creating the right systems and processes can help you quickly recoup your investment. Gwen and I dive into the importance of asking the right questions and providing clear instructions when hiring for a specific role. Plus, we'll introduce you to her "GEARS Assessment" tool, which evaluates five broad areas of operations and helps provide consistency and accountability in your business environment.
Finally, Gwen and I emphasize the significance of enjoying the journey to business success and not just the destination. We'll explore how the possibilities for businesses have drastically changed over the last few decades and the challenges of focusing when faced with a variety of options. Learn how to find a business model that supports the lifestyle you want and make the journey successful, even when you're at the pinnacle of success. So, tune in and let's redefine success together!
Connect with us!
- https://linktr.ee/evokemedialabs
- Subscribe on YouTube
This episode of CEOs On Video is with Sean Boyle, a seven-figure entrepreneur that has created a digital marketing agency, podcast, and real estate company. The conversation goes into detail on why it's important to be an authentic face of the brand and how he overcame his fears in order to do so.
CONNECT WITH SEAN:
https://www.instagram.com/theseanboyle/?hl=en
https://www.linkedin.com/in/sean-boyle-293919152/
Connect with us!
- https://linktr.ee/evokemedialabs
- Subscribe on YouTube
In this episode of CEOs on Video, I interviewed Chris Joyce, an experienced founder and CEO with 24 companies founded over his career. We discussed the importance of creating video for founders and CEOs, how he strategically leveraged video to propel the growth of his companies, and essential advice on entrepreneurship and business ownership.
Connect with Chris:
gusher.co
https://www.linkedin.com/in/dealrules/
Connect with RJ:
https://linktr.ee/evokemedialabs
Connect with us!
https://linktr.ee/evokemedialabs
GUEST:
Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.
EPISODE SUMMARY:
RJ and Brenden have a conversation about the power of creating content to build a successful business. Brenden shares how he quit his job last year to focus on his business full-time and how fame is an efficient business model. He explains how creating free content in the form of videos and podcasts allows people to connect with him, trust him, and view him as a fan rather than a cold caller.
He encourages business owners to focus not only on the metrics of their business, but also the vision beyond their clients and to think about who they will be 10 years from today. He also stresses the importance of being generous, as this is often what leads to success in the long run.
CONNECT WITH Brenden:
https://www.rockstarcommunicator.com/
https://www.youtube.com/c/MasterTalks
https://instagram.com/masteryourtalk
https://www.linkedin.com/in/brendenkumarasamy/
CONNECT WITH RJ:
https://linktr.ee/evokemedialabs
Connect with us!
https://linktr.ee/evokemedialabs
CONNECT WITH DAN:
https://www.instagram.com/fenixmedia_/?hl=en
https://www.linkedin.com/in/danorrfenix/
https://znap.link/Danorr
CONNECT WITH RJ:
https://linktr.ee/evokemedialabs
EPISODE SUMMARY:
In this episode, I speak with Dan from Phoenix Media about his interest in starting a podcast for his business. He wants to start a podcast in order to connect with new people and learn new things.
This conversation is about how to think about a podcast for your business. The point of a podcast is to provide value by answering questions, sharing insights, and connecting with your audience - not immediately trying to sell them something.
For those who don't feel comfortable in front of a camera, a podcast is a much more relaxed and casual format that won't feel quite as stressful as scripted video content.
HIGHLIGHTS:
The biggest opportunity in video content marketing right now is launching a podcast for your business.
Podcasts have become commonplace. It's common to see them pop up, but there's still a lot of like impractical advice and it's, as with anything, it can just be overwhelming to know where to start.
Most of the time people are just honored you know that you even reached out.
Having a podcast is an excellent way to showcase your thought leadership, your industry expertise, and build connections within your industry.
No matter what you're going through, there's always someone who can help you through it.
Connect with us!
https://linktr.ee/evokemedialabs
"Storytelling" gets thrown around a lot in the creative world, but it isn't often clear on how to use story in a business context. In this conversation with Jonathan Mills, we discuss how he has helped his clients get INSANE results by helping them properly tell their stories.
In this episode, we discuss
•The importance of storytelling in marketing and how it can help businesses connect with their customers on a deeper level.
• The importance of not only communicating what a business does, but also why they do it, in order to create a more compelling story for customers.
• Why it's crucial to make the customer the hero, rather than the company itself, in order to build trust and create a lasting relationship.
Connect with Jonathan!
Instagram: @jmillsmedia
FB: Jonathan Mills Media
Vimeo: https://vimeo.com/jonathanmillsmedia
www.jonathanmillsmedia.com
Connect with us!
https://linktr.ee/evokemedialabs
Connect with Rob:
https://www.instagram.com/robjespitia/
Get your FREE Fill-in-the-blank Video Ideas cheat sheet: https://docs.google.com/document/d/1Jchf6Cei8ydwH0bD562LjeSGJr435J6MBhqGy6C6eUI/edit?fbclid=IwAR1an0oiPkVFzIy5Pr3DhrKi-8nomhAEcB6a4aJDlNVE_3FNa53AhDnj5qE
Want to learn all about how to make micro-content from the master himself? Check out the Micro Content Mastery course: https://therealdeal.teachable.com/a/aff_qckkp3vp/external?affcode=520883_z8evmfif (AFFILIATE LINK: I earn a small commission on each sale. The knowledge in this course has been a gamechanger in my own business content strategy and I stand fully behind it)
SHOW NOTES:
In this episode of CEOs on Video, Brand With Video co-founder Rob Espitia talks to us about the importance of micro-content and how it is, by far, the greatest game-changer for businesses wanting to gain massive traction online.
Today, Rob has emerged as one of the go-to experts on leveraging
micro-content the correct way—as critical needle-movers to drive leads which can directly affect revenue. Rob co-founded Brand With Video, a company that helps creatives build a six-figure income using
short-form content.
Having worked with dozens of creatives, Rob has established himself as a thought leader in the space while leading his team to scale into a whopping $500,000 per year. Getting someone like Rob to share his invaluable insights on the show makes for an incredibly interesting listen.
Here’s a rundown of some of the highlights from our conversation:
● Sometimes the struggle for businesses isn’t sales, it’s attention
● The top 3 buckets of consumable media working today
● How to stand out when creating content
● The goal of messaging is saying what you already have been saying differently
● Empowering creatives through micro-content
● Why CEOs and CMOs are missing out by underestimating the power of micro-content
Widely known for helping businesses grow a significant following online through his exclusive coaching course, Rob gives us a sneak peek into some of his best tips and advice for effectively leveraging micro-content this episode.
Timestamps
00:02:17 Micro Content: What It Is and What It Isn't
00:05:47 The Benefits of Micro Content in Your Business Marketing Strategy
00:11:37 How to Create Engaging Video Content That Your Audience Will Love
00:12:10 The Top 3 Most Valuable Content Buckets
00:14:50 Leveraging The Different Types Of Content Can Help Grow Your Brand
00:16:29 The Benefits of Repetition in Marketing
00:18:20 How to Stand Out When Creating Content
00:21:22 The Power of Personal Branding in Business and Relationships
00:23:42 Rob Espitia on How to Quickly Get Results with Micro Content
00:25:27 How to Create Micro Content That Will Educate, Motivate, and Inspire Your Audience
00:27:33 Rob Espitia on the Importance of Video Marketing
00:28:57 The Power of Video Marketing: RJ Parrish on How to Create Engaging Content
00:30:56 The Benefits of Micro Content Marketing
00:34:35 The Benefits of Video Marketing
00:36:40 The Power of Video: How CEOs and CMOs Can Leverage Video Content
00:38:45 RJ Parrish and Rob Cressy Discuss How to Leverage Micro Content
Connect with Tyler!
https://www.instagram.com/blue_dot_media/
https://www.linkedin.com/in/tyler-finley-97826319b/
Connect with me!
https://linktr.ee/evokemedialabs
If you're the head of a business, you should be the face and voice of that brand. Video is by far the best way to do that.
In this episode, we talked about how video can help businesses in a number of ways, from increasing sales to saving time to building trust and establishing expertise. You can also use video to create consistent, repeatable processes to make things run more smoothly and get back your most important asset - TIME.
Many people think that video is only useful for sales and marketing purposes, but it can actually be used for much more. Video allows you to interact with people asynchronously, which can be a huge predictor of sales KPIs. However, many people are hung up on various insecurities, such as the fear of sounding stupid or the fear of competition. While these can be challenging to overcome, it's necessary if you're going to remain relevant in the digital landscape.
Connect with Justin!
https://www.linkedin.com/in/justinveenema/
https://www.photosfortinder.com/
Connect with me!
https://linktr.ee/evokemedialabs
Justin Veenema is a successful entrepreneur who knows the importance of building relationships. He is the founder of two businesses, Photos for Tinder and Brand Stories, which help people improve their online dating profiles and tell their business stories, respectively. In this interview, Justin explains his journey from graphic design school to where he is now, and offers advice for others who want to be successful in business.
Justin never anticipated becoming an entrepreneur, but through a series of serendipitous events, ended up owning two businesses. He started out working in customer service and marketing for a startup, before moving into video production. Now he runs a successful video production company as well as an international photography business.
In online dating, it is important to put your best foot forward in order to attract the right matches. This means having a good profile with flattering photos and an interesting bio. For businesses, it is similarly important to have a website that is convincing and filters out potential customers who are not a good fit.
The most important thing to remember when building relationships online is to be authentic and true to yourself. People can see through pretense and it is important to make sure that your online persona matches your real-life personality. Being genuine and authentic will help you build strong relationships both online and in person.
If this resonates with you, be sure to tune into this episode!
David Lisowski is a video strategist who helps businesses create content that sets them apart from their competitors. He believes that video is the most powerful communication tool and that those who treat it as a strategic asset are more successful than those who simply talk into their iPhone. He also recommends that CEOs be themselves in their videos in order to connect with their audience.
Connect with David!
FB - https://www.facebook.com/david.lisowski.54/
IG - @entrepreneurbrah
LinkedIn - https://www.linkedin.com/in/davidlisowski/
YT - https://www.youtube.com/c/davelisowski
Connect with me!
LinkedIn: linkedin.com/rjparrish
Website: evokemedialabs.com
Connect with Rachel!
https://www.brandbossstudio.com/
https://www.linkedin.com/in/thebrandboss/
Connect with me!
https://www.evokemedialabs.com/
https://www.linkedin.com/in/rjparrish/
In this episode of CEOs on video, RJ interviews Rachel Jenks, an expert on branding. Rachel talks about the importance of being authentic and building trust with your audience. She also shares some tips on how business owners can create an authentic brand experience.
CEO and founder Rachel Jenks discusses the importance of standing out from the competition instead of blending in. She argues that trying to keep up with the competition is a waste of time and resources, and that businesses should instead focus on being unique.
The importance of personal branding is discussed, with the point being made that people are more likely to do business with people they know and trust. It is suggested that in order to build trust, one must make an effort to be seen and heard by potential customers.
We discuss the importance of building trust with potential customers before trying to sell them anything. If you have a strong relationship with someone, they are much more likely to do business with you and invest in you.
Rachel makes the point that it is important for the CEO or business owner to be the face of the company branding, rather than delegating that responsibility to someone else on the team. She argues that this is because the CEO is the only person who knows the company identity as well as the company vision, and so is best positioned to build trust with potential customers.
RJ and Rachel discuss how personal brands can be leveraged to build trust and credibility with potential customers and clients. They advise that business owners and leaders should focus on building relationships both online and offline in order to make the most of their personal brand.
Branding is not just about putting your mark on something, it's about the overall experience that people have with you. You need to think about how you are involved in the community and what interactions people have with you, both online and offline.
The power of trust is that it is the most valuable currency we have. When we are authentic and true to ourselves, we attract others who are drawn to us.
In the world of business, it is more important to be authentic than to try to be someone else. People can see through fakes, and they are drawn to those who are genuine. Being genuine allows you to "jail break the minds of your customers and potential customers," and encourage them to be their authentic selves as well.
In order to differentiate yourself and your personal brand, it is important to serve from a place of abundance instead of scarcity. This means being secure in yourself and your abilities, and trusting that the right people will connect with you. It also means being open to collaboration with others, even your competition.
In this episode, Christina Vandergrift talks about how she overcame the challenges of being a working mother and became a successful entrepreneur. She discusses how her business has evolved over time, how she has learned to focus on productivity, and how she has avoided burnout. She also gives some tips for setting goals and achieving success.
https://www.linkedin.com/in/christinavandergrift/
http://www.solo.to/christinavandergrift/
Christina Vandergrift is a certified high performance coach, the author of Vacation Rentals - The Ultimate Guide, a real estate broker and investor on top of being a serial entrepreneur. She is married with three sons and owns eight businesses.
The speaker talks about how she overcame the challenges of being a working mother, including finding a balance between work and family life, and self-educating to manage her stress levels. She also discusses how her business has evolved over time, and how she has learned to focus on productivity rather than just being busy. Christina talks about how her mom was an entrepreneur and how she always seemed stressed and frazzled. She realized that it doesn't have to be that way to be productive. She also talks about how she has learned to not take things so personally and to not let the small stresses bog her down.
The person in the video talks about how setting goals and visualization has helped them accomplish a lot in their life. They say that most people don't realize they can choose what they want to do and how they want to spend their time, and that this is a secret to success.
Christina gives some tips for avoiding burnout and feeling overwhelmed. She emphasizes the importance of getting enough sleep and eating healthy, as well as feeling in control of one's life. One way to achieve this sense of control is to break down goals into smaller, daily tasks. Additionally, she suggests doing a "mental dump" when feeling anxious, writing down everything that is stressing you out until you no longer feel it in your body.
This person recommends the following two things if you're feeling overwhelmed: writing everything out, and getting up earlier in the morning. They say that getting it all out on paper can help you free up mental energy, and that starting the day by focusing on yourself can set a more positive tone for the day.
The author, Christina, discusses how people often think that they do not have time to work out or take care of themselves. However, she argues that it is important to set aside time for self-care in order to be productive. She also talks about how her book, "Vacation Rentals: The Ultimate Guide", came about as a result of the pandemic.
Christina talks about how she wrote her book as a way to deal with the stress of the pandemic and the uncertain real estate market. She self-published and says that the book has changed people's lives. She also talks about how the book has helped her business grow.
The speaker talks about how she faced skepticism and negativity from her competitors when she started her businesses, but she persevered and ultimately proved them wrong. She advises others to trust their instincts and to work hard if they want to be successful. Christina gives her secrets to success and how to be a high performance person. She says that anyone can be a high performance person if they are willing to put in the work and be uncomfortable.
It is important to have an identity outside of work and to realize that everyone is a role model. It is also important to have fun and not take life too seriously. Christina shares her experience and wisdom on these topics.
Your brand can speak volumes for you and is more important than your resume in the future.
It is always our initial thought process to think about what we should do, rather than what we want to do. We need to get over the mindset that we should do what our competition is doing in order to be successful. Instead, we should focus on building our brand and becoming authentically ourselves. This will attract the right clients and employees who will speak positively about us, leading to referrals and more business.
CEOs and senior leaders can use personal brands to attract new opportunities or enhance their current position. Authenticity is key, and sharing both positive and negative experiences can help people to relate to and trust you.
People should think about who they are and what they want to convey to others, rather than who they want to be.
The person being interviewed is talking about the importance of authenticity and evolving as a person or business owner. They say that it's important to be yourself and to share your reality with others. They also recommend building a group of supportive business friends who you can rely on for advice and encouragement.
The content discusses the importance of building connections and networking, and offers some advice on how to go about doing so effectively. The main points are that you should focus on building genuine connections with people, and that you should shoot your shot by reaching out to people whose work you admire.
The speaker talks about how important it is to have a personal brand that is authentic to who you are, and how this can help you build relationships with others. They also emphasize that you don't need a large following to be successful, and that it's more important to focus on quality over quantity.
The person argues that it is beneficial to build a brand online in order to create opportunities and connections. They state that by doing so, you elevate your authority and can create a tribe of followers who will support you.
The speaker is saying that it's normal for people to have mixed opinions about your business, and you shouldn't try to please everyone. He also says that it's common for people to lie on their resumes, but that it's not worth it because eventually the truth will come out.
It is important to tailor your news feed to people you like in order to make social media more enjoyable. Additionally, it is important to trust your gut when it comes to choosing who to follow and engage with online.
In this episode of CEOs on Video, Angela discusses the importance of being yourself and putting yourself out there in order to attract new opportunities. She also shares some practical tips for growing your brand online. Finally, she encourages listeners to just "do the damn thing" and not let anything hold them back.
This description was generated with the assistance of artificial intelligence.
Guest:
- https://www.linkedin.com/in/philip-palmer/
References:
- https://www.warriorwod.org/
SHOW NOTES:
Phil Palmer is a Marine Corps veteran who was deployed to Iraq several times. He was honorably discharged in 2013 and diagnosed with PTSD. Phil found that physical fitness was helping him cope with his invisible wounds, and so he created Warrior WOD to help other veterans through physical fitness and nutrition.
A former military member describes how CrossFit helped him cope with PTSD after returning to civilian life. He found community and support in the gym that he otherwise lacked in his day-to-day life. CrossFit gave him a way to set and achieve goals, which helped him to eventually wean off of his antidepressant medication.
Fitness helps to release endorphins and other hormones that make people feel better, as well as providing a social outlet and a sense of accomplishment.
The Warrior WOD program helps veterans with PTSD by providing them with free gym memberships and pairing them with nutritionists and battle buddies. The goal is to help them improve their physical and mental health, and to build a supportive community.
This content discusses how veteran support networks work to help those who have served in the military, with a focus on how different generations of veterans are supported. It highlights how important it is for veterans to have people to relate to who have shared similar experiences.
In the military, there is a culture of men trying to downplay their experiences and say that they haven't gone through as much as someone else. This can be detrimental to their mental state. The best case scenario is for veterans to get the help they need so that they can be part of the solution.
There is a problem with veterans post-service that is leading to around 50 veteran deaths each day. This is a change that needs to be made in order to improve the mental health of veterans and keep them around longer.
The goal of the Warrior WOD organization is to help veterans, and the biggest way to do that is by raising awareness of the problem and of the organization itself. They are working to get ahead of the suicide rates and the PTSD that many veterans experience. veterans.
The speaker encourages people to take action to help solve the homeless crisis, saying that inaction has devastating consequences for those affected. He urges people to donate or help spread awareness, and thanks the audience for their support.