eBizRadio.com Online Radio: Recent Episodes
eBizRadio.com Online Radio
The place to go if you want to know about the world of business and the business of the world - and everything in between.
Did you know that 60% of marketing leaders will invest more in digital advertising tools and technology in 2023? Discover how the world's biggest brands are approaching their digital advertising strategies and budgets in 2023.* The biggest challenges brands are facing in 2023 * How marketing leaders are planning their budgets in 2023 * How to leverage automation for a successful digital advertising strategy . To access the full report - click here
Join Kevin Britz and Craig Page-Lee, weekly on www.ebizradio.com to catch the latest #Marketing trendshttps://youtu.be/nTsG2rpvH_c
Its celebration time at ebizradio.com. The Lunchtime Marketing Show, hosted by Kevin Britz and Craig Page-Lee has been coming to your now for 100 weeks. Its hard to believe that over the last 100 weeks, during the pandemic, being in different parts of the world at different time zone and constant load-shedding, we never missed a show.In this 100th broadcast of Lunchtime Marketing we do a recap on the previous show of REBRANDING and are joined in studio by Ingrid von Stein, founder of ebizradio.com and we explore what we have done over the past 100 weeks.Click here to catch the previous shows. Help us to grow and remain in the number 1 spot as Africa's leading marketing show.https://youtu.be/C9m9mluPbdY
Forrester's 2023 predictions, indicate that trust will play a central role in business operations in the coming year. Business and technology leaders will prioritize long-term growth by focusing on building trust, as current events such as economic instability, geopolitical uncertainty, company scandals, and climate change are eroding consumer trust in organisations.Join Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing, every Thursday exclusively on www.ebizradio.com as the delves into the Forrester predictions this year. https://youtu.be/quyoLqDX2DA
Developing your digital mindset and learning about new technological skills is imperative for digital transformation in your business, but it is not enough. All leaders and employees must be motivated to use their skills to create new opportunities for the business. They need a digital mindset: a set of attitudes and behaviors that enable people and organizations to see how data, algorithms, and AI open up new possibilities and to chart a path for success in an increasingly technology-intensive world.Join Kevin Britz and Craig Page-Lee, every Thursday exclusively on www.ebizradio.com for the latest trends in Marketing.https://youtu.be/TGUDjrrhtFo
Is AI and possibly even ChatGPT the big disruptive movement in the marketing space?Kevin Britz and Craig Page-Lee, host the weekly Lunchtime Marketing show on www.ebizradio.com and for the first show of 2023, they delve into the big trends for 2023, particularly looking at AI.https://youtu.be/_UhdIl_j51Q
Brand activism is when a brand or business takes a stand on a social, environmental, economic, or political issue. It's about supporting a cause that aligns with a company's core values, communicating a commitment to creating a positive impact, and putting that commitment into action.Brand activism is what you do and not what you say! Kevin Britz and Craig Page-Lee, hosts of SA's leading marketing show on www.ebizradio.com unpack and delve into the world of brand activism, particularity from the Gen Z perspective.
Gen Z's are by far the largest market segment in Africa and as marketers and communicators you need to take them seriously and start interacting with them in the mediums they consume and what they are interested in.* They love to laugh - so entertain them. * Yes they still watch television, but have just shifted devices. * They want quality of life and balance between work and leisure time. * They love Tik Tok, and spend a lot of time on this platform and yes they engage on the platform.
Join Kevin Britz & Craig Page Lee every week on Lunchtime Marketing to keep abreast with the evolving and exciting world of Marketing.
Marketing changed and thank heavens for that. We used to look at the 4 then the 5 P's of marketing. Between technology adoption and the pandemic, all that went out with the sanitizer and a wonderful, connected, engaging and people centric marketing space is now our communication and engagement space. Kevin Britz & Craig Page-Lee, hosts of Lunchtime Marketing every Thursday share some deep insights, ideas, case studies and delve into the new world of connected marketing. Today they take a deep dive in the Shape of Marketing today and beyond.
If you missed any of the previous shows - click here
Smart Home technology, like cellular phones is constantly changing as new technology and the uptake of Artificial Intelligence (AI) becomes the norm, and homes are now self-learning. How and where are there opportunities for marketers and brands to make a useful and connecting contribution to assisting consumers to offer effective and smart solutions?
Kevin Britz and Craig Page-Lee, host our weekly Lunchtime Marketing show. This week they explore the world of Smart Homes and where opportunities lie for marketers.
The automotive industry continues to face growing numbers of challenges and pressures, such as cost pressure, competition, globalization, market shifts, and volatility. Simultaneously big data and analytics today offer previously unthinkable possibilities for tackling these pressures and challenges that automakers are facing. Analytics is a powerful tool. However, applying analytics effectively requires knowledge and experience beyond statistics, operations, or information technology. Analytics done right requires a comprehensive set of capabilities that intersect and integrate with multiple functions and skilled teams across the business.
Kevin Britz and Craig Page-Lee, co-host the weekly Marketing Show on www.ebizradio.com and this week they explore the world of data and how the motoring industry is using data to tackle a number of issues and challenges within the industry and to plan and execute their growth strategies going forward.
For marketers, the end result of contextual content is a better connection to the needs of your target audience. This is key, as people are more likely to make a purchase at the exact moment they need something than later on when they're trying to remember who offered a specific product.
Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing on www.ebizradio.com share insights, key learning and a better understanding of both context and content in your marketing strategy.
https://youtu.be/j_fhlsrtM7I
The subscription business model is respected and recognized as a profitable and scalable way to grow lifetime value, reduce churn, and, most importantly, grow recurring revenue. One of the biggest boons to subscriptions is the benefit they provide to both consumer and merchant. Consumers get the convenience of a product they desire delivered on a regular basis right to where they want it.
Kevin Britz & Craig Page-Lee, host Lunchtime Marketing every Thursday at 12h00 on www.ebizradio.com Lets take a listen to the power of that SUBSCRIBE BOX
https://youtu.be/FfN84vtDYHg
Human-Centered leadership is fairly simple: leadership that puts people first. But what does this look like on a daily basis? Being human-centered shapes our communication style, our mindset, and our sense of trust. It changes how we approach problems and think about advancement. It also calls on us to shift priorities and make employee well-being a strategic imperative, particularly in the face of employee burnout, quiet quitting and other working stresses.
The term “human-centered leadership” may seem redundant, as the whole idea of leading is to deal with people. But "traditional" leadership is all about performance, profitability, deadlines, projects, status reports, and results. Human-centered leadership, on the other hand, puts people first and makes success happen with people, not despite them. Ultimately, this leadership style acknowledges that fostering employee wellbeing can also lead to better business outcomes.
But what does a human-centered culture look like? Kevin Britz and Craig Page-Lee, hosts of our weekly Lunchtime Marketing & Leadership show frankly discuss this and offer some insight and guidance to leaders.
https://youtu.be/eQ8YMzi_Gtc
As Amazon enters the SA market place are they going to disrupt it and what and how will the other e-Marketing platforms react?
Has Amazon remained a key component of brands’ strategies? With a wider range of companies and products now in the marketplace, consumers have more choices than ever before, challenging both the services and logistics of traditional retail. What are Digital Marketing Channels, and how can you leverage them to connect directly with your audience?
If you are marketing directly to your consumers, what e-channels are available for your to use and why should you explore them as part of on online marketing strategy. Kevin Britz and Craig Page-Lee, host SA's leading Marketing show every Thursday at 12h00 on www.ebizradio.com
Click to download the full report Brands, Amazon, and E-Marketing
To scale efficiently and effectively, expansion-stage companies need to focus their efforts on a specific subset of customers who are most similar to their best current customers, not a broad universe of potential customers. Customer segmentation is the way.
Kevin Britz & Craig Page-Lee, hosts of Lunchtime Marketing & Leadership on www.ebizradio.com delve into what customer segmentation is and why it matters?
Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e., so a single whole product can satisfy them) and Buying characteristics (i.e., responses to messaging, marketing channels, and sales channels, that a single go-to-market approach can be used to sell to them competitively and economically)
https://www.youtube.com/watch?v=eWebDSDzWUk
The professional services sector has soared over the past 2 years and will continue to do so well into 2023. What was the defining factor for this growth?
Exceptional service is what sets competitors apart. Service from the initial connection with a client, to continued support way beyond the purchase. Kevin Britz and Craig Page-Lee, unpack the growth in this market segment and share insights as to why they grew and in which particularly business segments. They also look at how technology and talent have played a massive part in this growth.
https://youtu.be/mTJ6XFJ2LIM
What we knew and did, is not what we need right now. We have to evolve as leaders and managers in a business world that is changing weekly. How do we do this and how are other doing it. The massive upheavals of 2020 and 2021 have threaded crisis and uncertainty throughout just about every organization around the globe. In considering this, I'm reminded of the fact that when severe storms hit, yes, buildings fall and communities are disrupted, but something as simple as a palm tree can survive by bending, not breaking.
Kevin Britz and Craig Page-Lee, host our weekly Marketing & Leadership show, every Thursday at 12h00 on ebizradio.com. This week they move slightly away from Marketing and focus on Leadership, and thy explore 10 Leadership essentials and their importance of building leaders within an organisation. this however applies and influences all aspects of business, including how we marketer our business.
Key takeouts: * Sharpen your future leadership skills * Harness emotional intelligence * Become a feedback expert * Grow tomorrow's leaders today * Invest in capabilities * Nurture employee wellbeing * Row like a crew * Generate an inclusive workplace * Embed practices * Remember lessons
We’re not getting any younger. In fact, we are all getting older — living longer, working longer, and transforming the consumer landscape, so why are so many brands and businesses ignoring us?
There are about 962 million people over the age of 60 in the world today — more than twice as many as there were in 1980. By 2050, that number will more than double again to nearly 2.1 billion. This rise in older adults along with declining birthrates means that by the middle of this century, there will be more people over age 60 than under age 15.
Kevin Britz and Craig Page-Lee, host Africa's leading Marketing & Leadership show, every Thursday at 12h00 on ebizradio.com. In this weeks discussion Craig takes us through what the Silver economy is, their spending power and why brands and business should start paying attention to them.
What actually happened at this years Cannes Lions? What impact does advertising and creativity have on us globally?
Kevin Britz and Craig Page-Lee, hosts of our weekly Lunchtime Marketing & Leadership show, every Thursday at 12h00 on ebizradio.com, delve into some of the key issues that we highlighted at this years Cannes Lions and what impact this has and will have on the ways brands connect and communicate with their audiences?
How are you and your business doing in this post pandemic and tough economic climate?. Are you strategically resilient? Strategic Resilience is the practice of thinking forward while leading through present turbulence - adapting to difficult operating circumstances while looking beyond current conditions to keep focused on the horizon. The context for Strategic Resilience is dynamic fluidity in the operating environment.
Kevin Britz and Craig Page-Lee, hosts of Africa's leading Marketing Show as they delve into the issue of Strategic Resilience and offer advice and some guidance along with other key industry players to help you do a health check on your businesses resilience.
How and why creative, digital, advertising, video and content agencies need to stop working with Fossil Fuel brands and be the catalysts in the market place by turning away from working with them. If we don't do something immediately, you, my and our children's futures will be catastrophic. Clean Creatives SA, inspired by Clean Creatives in the US, is bringing together leading SA media agencies, their employees, and industry clients, to address the SA ad and PR industry’s work with the fossil fuels that are the principal cause of climate breakdown.
This week Kevin Britz and Craig Page-Lee are joined by Stephen Horn, Director at Bouncing Biscuits Studio, a Cape Town based agency whose key focus is on social issues and news media content, and today they will be discussing Fossil Fuels and the impact of this on our children’s futures. * Its every Advertising Agency, PR firm and Creative Digital Agencies duty and responsibility to position the dangers and effects of fossil fuels and be part of the global move to save our planet and work with clients that are actively reducing their emissions into the world. * Fossil fuels are coal, gas and oil. Burning and using fossil fuels is the biggest source of excess carbon in our atmosphere. Excess carbon is like a blanket, bringing global heating that threatens South Africa with a likely 6C–8C average temperature increase by 2100. * This temperature increase will compound water stress and threatens our food security. It brings sea-level rise, ocean acidification, increases in drought and wildfires: harming everyone, but harming vulnerable and poor people the most. * Continuing to work for fossil fuel companies hurts our communities. It also poses risks to brands that sincerely prioritise sustainability, and to their agencies. * The Clean Creatives pledge is the best way to show you are committed to a future for the creative industry that doesn’t include promoting climate-breaking carbon pollution. * As creatives or leaders of agencies, the pledge says that you will decline future contracts with the fossil fuel industry: any company that derives more than 20% of its income from selling fossil fuels, or selling to fossil fuel companies. * As clients, it says you will decline work with agencies that retain fossil fuel industry clients.
JOIN THE CLEAN CREATIVES TODAY
Call Centres - love them or hate them. Do it well and your brands flies, do it badly and you can say good-bye to clients forever. How and why should Call Centres be part of your Marketing Mix.
Kevin Britz and Craig Page-Lee, host our weekly Lunchtime Marketing Show. This week they delve into CALL CENTRES and unpack why it's part of your Marketing mix and why they should be Solution centres and NOT Selling centres and how the Banks can do better.
https://youtu.be/7TWlrVYTRSs
How does bias effect your marketing and your communication? What is cognitive bias and what affect does it have on your decision-making skills, your problem-solving abilities, how you respond in crisis situations and the advertising and marketing campaigns your execute in your business?
Kevin Britz and Craig Page-Lee, host the weekly Marketing & Leadership show, every Thursday at 12h00 on www.ebizradio.com. Lets take a listen or watch as they delve into this somewhat prickly subject matter of cognitive bias.
https://youtu.be/ohwLlSq_urU
Customer lifetime value (CLV) is a business metric that measures how much a business can plan to earn from the average customer over the course of the relationship. Differences in products, costs, purchase frequencies and purchase volumes can make customer lifetime value calculations complex. However, with the right tools, you can find customer lifetime value.
When you understand CLV, you can make better-informed marketing and sales decisions. Kevin Britz and Craig Page-Lee, hosts of Africa's leading marketing show, every Thursday at 12h00 on www.ebizradio.com, discuss and unpack this layer by layer. To catch up with previous shows - just click
https://www.youtube.com/watch?v=Z_CWxvD09YM&t=129s
Do you have a loyalty card or APP with your bank that allows your rewards at various fuel brands? Are they getting it right and are you actually being rewarded?
Kevin Britz and Craig Page-Lee, host of Lunchtime Marketing & Leadership show on www.ebizradio.com, delve into this subject and we find out how it works, who is getting it right and who needs to improve.
https://youtu.be/wtDisNpFmhQ
Loyalty and rewards programmes; are they designed for you or for your clients? What should a loyalty programme be? How much of your data are they investigating to be able to push your more product?
Kevin Britz and Craig Page-Lee, host of Lunchtime Marketing & Leadership, take a deep dive into the loyalty and rewards programmes. Often these programmes benefit the company and make it very difficult for the consumer to actually achieve rewards and benefits. For many consumers all we see is how the brand has launched a rewards programme that is designed to look good, but does not reward the consumer. Lets delve into this......
When the metaverse is the latest conversation why on the streets are we seeing a huge resurgence of new brick and motor retail spaces?
Kevin Britz and Craig Page-Lee, hosts of Africa's leading Marketing show delve into this today. In a virtual world with online shopping why in 2022 are we seeing a resurgence of physical stores and retail spaces opening all over the world?
People influence people. The way you work and treat people has a direct influence and effect on those around how. Have you every thought about how your leadership type and style affects your brands marketing?
Kevin Britz and Craig Page-Lee, host of Africa's leading Marketing & Leadership show unpack leadership styles, qualities and how they can and do influence the way in which me execute our brand marketing? Agree or Disagree? Lets get into this weeks topic and hear what they have to say.
You can catch Lunchtime Marketing & Leadership every Thursday at 12h00 on www.ebizradio.com - if you miss the live show, find the podcast here or on any of the major podcast channels.
LINK TO THE LEADERSHIP STYLE QUESTIONNAIRE
Hosts details:
Kevin Britz Lunchtime Series Host Business Owner, Leadership Facilitator, Training Specialist and Coach Leadership by
Design Website: www.Leadershipbydesign.co Facebook: https://www.facebook.com/leadershipby... LinkedIn: https://www.linkedin.com/in/kevinbrit... Instagram: https://www.instagram.com/kevin_britz/ Spotify: https://open.spotify.com/show/34amsn8... iTunes: https://podcasts.apple.com/us/podcast.
Africa is rich and abundant with incredible authentically African luxury brands and goods, yet the world struggles to find and connect with them. This raising the question – How do we do this?
Kevin Britz and Craig Page-Lee, hosts of Africa’s leading Marketing Show – Lunchtime Marketing, exclusively on www.ebizradio.com are joined today by Grace Mumo, founder and CEO of Luxury Xclusives and the innovator that has just launched Africa’s first truly 3D mall.
This one of a kind virtual mall lets you experience products and brands like never before across all digital devices. See the latest products get and even make purchases. Ask question, watch videos and so much more.
THE FUTURE IS HERE
After 45 consecutive shows in 2021, Lunchtime Marketing on ebizradio.com starts this year by taking a look at what is happening in the digital retail space and what you should be doing with your brand this year.
If you are not yet online, then go home and if you are, then follow your consumers and not the talking heads. Recently David Sable, Non-Executive Chairman of VML Y&R and thought leader at WPP published an article of what he sees happening in the next 12 months and Kevin and Craig unpack it in further detail and how it is relevant to our markets.
Don't get lost in all the hype and jargon, just follow your consumers and do it well. Client satisfaction and communication is vital if you want your brand to survive and indeed thrive.
Kevin Britz Lunchtime Series Host Business Owner, Leadership Facilitator, Training Specialist and Coach Leadership by Design Website: www.Leadershipbydesign.co Facebook: https://www.facebook.com/leadershipby... LinkedIn: https://www.linkedin.com/in/kevinbrit... Instagam: https://www.instagram.com/kevin_britz/
Craig Page-Lee Facebook: https://www.facebook.com/craigp.l LinkedIn: linkedin.com/in/craig-page-lee Email: cpagelee@gmail.com
#KevinBritz, #CraigPageLee #LunchtimeSeries, #LTM, #Leadershipbydesign, #LTS
Dishwasher to company co-founder and owner. The road you travel is the road you choose. Let nothing stand in your way to start and grow your business. Ground One Coffee is an incredible success story. True African coffee delivered to your door - African Coffee for African Taste.
For the last #LTM - Lunchtime Marketing show of 2021, Kevin Britz and Craig Page-Lee, are joined by Shane Pride Radebe and Letsi Mailula from Ground One Coffee, a South African owned coffee business, an innovative coffee full-service distribution that were selected for Hollard’s Insurance Big Ads for Small Business Campaign.
Ground One Coffee are one of the small businesses selected by Hollard as part of their Big Ads for Small Business campaign. To find out more about Hollard's Big Ads for Small Business
As we all start resuming "normal" both in our personal and business lives we are seeing the mass resignation of employees across the globe and we in South Africa are certainly part of it.
Kevin Britz and Craig Page-Lee - Lunchtime Marketing every Thursday at 12h00 on www.ebizradio.com discuss the global trend of mass resignations - over 34 million people globally.
The way we work and live has changed forever. Many say its definitely for the better. How are you coping? Are you part of the great resignation and migration and how has your business changed? Is your business future-fit for this?
The reality of working from homes and the impact this is having on businesses and how the different organizational cultures are supporting this new reality.
Lunchtime Marketing, every Thursday at 12h00 exclusively on www.ebizradio.com - Kevin Britz, host of Lunchtime Marketing is joined weekly by marketing expert, Craig Page-Lee.
There are two brands that have been getting Diversity and Inclusion right since early 2004. We take a look at two of these global brands - Nike and Dove and unpack what they have done and how it has worked.
Join Kevin Britz and Craig Page-Lee, hosts of Africa's leading MARKETING SHOW, every Thursday at 12h00 on www.ebizradio.com . If you miss the show live, you can find the podcast. We pick on on a previous show on Diversity and Inclusion and take a look at 2 global brands and how they have successfully integrated, adapted and enhance the diversity space.
Diversity and inclusion in the workplace are essential in business as we have a mixture of people from a variety of backgrounds and cultures and the need for a healthy balance for the success of the business.
In this week's Lunchtime Marketing (Africa's leading marketing show) we delve into diversity and inclusion in the workplace and the importance, and the roles of both in business today.
In our previous show we covered Robots in Retail and how they work and add huge value to business operations and the impact it is having with consumers. If you missed that conversation - CLICK HERE
Join Kevin Britz and Craig Page-Lee every Thursday at 12h00 on www.ebizradio.com or catch the podcast in your own time.
Diversity is the mix of people in your organisation, while inclusion is getting the mix to work
As self service becomes the norm how will the retail industry change in the next few years as we see more and more robotic solutions coming into play?
Huge leaps have been made in terms of testing and implementing automated solutions over the past 18 months, have you sat down and looked at your business and investigated the options now available to you to stream line your production/distribution? Do you think its just a fad a and wont replace the human element that perhaps picks and pack? What impact can and will it have on your business. How are you preparing your teams right now to become for efficient and effective and training and up skilling them into different areas of your operation?
Lunchtime Marketing with Kevin Britz and Craig Page-Lee, every Thursday at 12h00 on ebizradio.com takes you through what is currently happening in the robotics in retail market sector. What insights do they have to share and how can you benefit from this?
AFRICA'S LEADING MARKETING SHOW - EVERY THURSDAY AT 12H00