The Veterinary Marketing Podcast: Recent Episodes
Brandon Breshears
The veterinary marketing podcast is all about helping your practice engage, retain and attracting clients to your practice so that you can provide the best care possible! Shows are released weekly on Mondays.
In this episode, I sit down with Arielle Putter, the founder of AJP Strategy Strategy, to dive deep into how veterinary practices can truly stand out on social media in 2024. With AI-generated content flooding our feeds and competition for attention at an all-time high, it's never been more important for clinics to build trust and connect authentically with pet owners online. Arielle's agency has helped clients rack up over 2 billion views, so she brings a wealth of practical, real-world insights that are tailor-made for the veterinary industry. We cover everything from the role and limitations of AI in content creation, to building authentic, trustworthy content that resonates, and the power of short-form video on platforms like TikTok, Instagram, and Facebook.
Throughout our conversation, Arielle shares actionable strategies that any veterinary team can implement; no fancy equipment or huge marketing budget required. We talk about the importance of showcasing your team, capturing spontaneous moments, and organizing your content into emotional, educational, and entertaining "buckets" to keep things fresh and engaging. Arielle also breaks down how to make content creation a collaborative effort within your clinic, how to track the engagement metrics that really matter, and why consistency is more important than posting every single day. Plus, we discuss how to use calls to action effectively, track conversions, and extend the life of your best-performing content through smart reposting strategies.
Whether you're just getting started with social media or looking to take your clinic's online presence to the next level, this episode is packed with expert advice and practical tips you can put into action right away. By the end, you'll have a comprehensive roadmap for using social media as a true growth engine for your veterinary practice in 2024 and beyond. So grab your headphones and get ready to transform the way you connect with pet owners online!
In this episode, I sit down with Cebron Walker, owner of Walker Creative and a true expert in veterinary marketing, to dive deep into how independent veterinary practices can not only survive but truly thrive in today's rapidly changing landscape. With corporate groups consolidating clinics across the country, it can feel overwhelming for independent practices to compete but Cebron Walker brings a ton of actionable strategies and real-world advice that show how independents can leverage their unique strengths. We talk about everything from understanding the corporate challenge and the importance of differentiation, to mastering video content, navigating the AI revolution, and building trust through public relations.
I walk you through Cebron's step-by-step approach to identifying your ideal clients, crafting messaging that actually resonates, and humanizing your practice so you stand out in a sea of generic corporate branding. We also get into the nitty-gritty of video marketing; balancing professional, polished content with authentic, behind-the-scenes moments that build real connection. Cebron Walker shares his take on using AI as a smart tool (not a replacement for your voice), and we discuss why PR and community involvement are more important than ever for building trust and boosting your reputation locally. Plus, we cover some of the most common marketing pitfalls like relying on generic Canva graphics and what you should be doing instead to make your marketing truly effective.
Whether you're a practice owner, manager, or marketer, this episode is packed with practical insights and next steps you can put into action right away. You'll come away with a clear understanding of how to differentiate your clinic, connect with your community, and use modern marketing tools without losing your authentic touch. If you're ready to take your independent practice's marketing to the next level and stand out in a corporate-dominated world, you won't want to miss this conversation!
In this episode, I'm diving deep into one of the most overlooked growth levers for veterinary practices: conversion rates. While most practices are laser-focused on getting more website visitors through SEO, paid ads, or social media, I want to show you why the real secret to doubling your client base isn't just about attracting more traffic, it's about turning more of your existing visitors into loyal clients. I'll walk you through the exact strategies and frameworks I use with my Maverick Digital Marketing clients to help practices grow without spending more on ads or burning out their teams.
We'll break down the three pillars of effective veterinary marketing positioning, visibility, and conversion and I'll show you why conversion is the ultimate multiplier for your marketing efforts. I'll guide you through the five essential steps of the client journey, from grabbing attention all the way to building trust and prompting action. You'll learn how to optimize your website and landing pages, craft compelling calls to action, streamline your booking flow, and use social proof to build credibility. Plus, I'll share practical tips for handling leads, following up, and avoiding the three biggest conversion killers that sabotage growth for so many practices.
By the end of this episode, you'll know exactly how to diagnose where your conversion process might be leaking potential clients and what you can do to fix it. If you're ready to turn your marketing into a true growth engine where every dollar you spend works harder for you this episode is packed with actionable insights you can start using right away. And if you want a personalized review of your practice's conversion system, just reach out to me at brandon@maverickdigitalmarketing.com. Let's make your practice thrive by mastering conversion rates, tune in and let's get started!
In this episode, I tackle one of the most overlooked secrets to explosive growth for veterinary practices: mastering conversion, not just chasing more traffic. So often, the advice out there is to post more, run more ads, or just get more eyes on your website. But what if the real game-changer is turning more of your existing visitors into loyal clients? I break down why focusing on conversion optimization is not only the smartest move in today's crowded digital landscape but also the most cost-effective way to double your client base without spending more on ads or content.
We'll walk through the entire veterinary conversion system, from grabbing attention to guiding clients seamlessly to take action. I share the five crucial steps every potential client goes through attention, interest, clarity, trust, and action and highlight where most practices lose people along the way. You'll hear practical strategies for removing friction, building trust, and making your calls to action irresistible and clear. Plus, I cover the most common conversion killers, like having too many calls to action, unclear next steps, and clunky booking experiences, and give you straightforward fixes you can implement right away.
I also dive into what makes a high-converting veterinary landing page, including the four essential elements every page needs: a clear headline, a single strong call to action, fast load times, and mobile-first design. You'll learn when to use a full website versus a focused landing page, and how to audit your own conversion funnel for quick wins. I'll even walk you through how to test your improvements with real traffic and measure what's working, so you can keep refining your approach for even better results.
By the end of this episode, you'll have a step-by-step action plan to pick your highest-traffic page, apply a proven conversion checklist, and start seeing more bookings without increasing your ad spend. If you're ready to transform your practice's marketing and see real, measurable growth, this episode is packed with actionable insights and resources to help you get started.
In this episode, I'm diving deep into a topic that's absolutely critical for every veterinary practice: making sure the right clients find you at the right time. We're talking about the real difference between visibility and demand because let's face it, just being seen online doesn't mean you're the practice pet owners actually choose when it matters most. I'll walk you through the strategies and mindset shifts you need to not only get noticed, but to actually convert that attention into appointments and loyal clients.
Throughout this episode, I break down the key distinctions between attention-based and demand-based marketing, and why understanding your client's journey is the secret sauce to filling your appointment book with the right cases. We'll cover everything from choosing the best marketing channels for each stage of the buyer's journey, to optimizing your Google Business Profile and reviews, to tracking where your best clients are coming from and fixing any bottlenecks in your process. I'll also share actionable tips on how to leverage owned, earned, and paid visibility so you're building a resilient presence that stands the test of time - no matter what changes in the digital landscape.
By the end of this episode, you'll have a clear roadmap for aligning your marketing with your practice's strengths, maximizing your ad spend, and creating a client acquisition system that works for you. Whether you're struggling to fill your schedule or you're already busy but want to attract more of your ideal clients, this episode is packed with practical advice and real-world examples you can start using today. So grab a notebook, tune in, and let's make this your best year ever!
In this episode, I'm diving deep into how you can make 2026 the best year ever for your veterinary practice by mastering positioning and messaging. We all know the veterinary industry is changing fast, and just getting your name out there isn't enough anymore. It's about attracting the right clients - those who truly value what you do and are the perfect fit for your practice. I'll walk you through why positioning and messaging are the foundation of effective marketing, and why skipping this step can leave your practice stuck in a cycle of generic, forgettable advertising.
We'll break down the difference between positioning and branding, and I'll share actionable strategies for defining your ideal client, crafting benefit-driven messaging, and uncovering the real pain points and desires of your audience. I'll also cover how to communicate outcomes instead of just processes, build trust with guarantees and unique promises, and translate your positioning into clear, compelling messaging that actually converts. Plus, I'll highlight common pitfalls to avoid- like using too much jargon, copying competitors, or leading with tactics instead of client problems and give you a simple formula to create your own powerful positioning statement.
By the end of this episode, you'll have a step-by-step roadmap to clarify who you serve, what makes you different, and how to communicate that in a way that attracts your ideal clients and sets your practice up for sustainable growth. Whether you're just starting out or looking to take your marketing to the next level, this episode is packed with practical tips and real-world examples to help you lay the groundwork for a standout year in 2026 and beyond.
In this episode, I'm kicking off the first part of a six-part series all about making 2026 your best year ever in veterinary marketing. As someone who works with hundreds of veterinary practices every month, I know firsthand how overwhelming all the marketing advice out there can be. I've been in your shoes, trying to figure out what actually works and how to cut through the noise. That's why I'm excited to break down the main themes and actionable strategies you'll need to simplify, sequence, and systematize your marketing for real results.
We'll start by digging into the importance of setting clear, measurable goals for your practice. I'll share how understanding your client value metrics can completely transform the way you think about your marketing budget and why it's so important to shift your mindset around marketing spend in today's competitive landscape. I'll also walk you through how adopting a systematic approach can help you build lasting momentum, so you're not just spinning your wheels but actually seeing growth.
On top of that, I'll introduce you to the six pillars of veterinary marketing covering everything from positioning and messaging to retention and measurement so you can build a robust, scalable marketing system for your practice. Whether you're just starting out or you're ready to take things to the next level, this episode is packed with practical advice and real-world examples to help you make 2026 your best year yet. Let's dive in!
In this episode, I'm diving deep into the world of online reviews with Daniel Vivarelli, the founder of Star Loop. If you've ever wondered how to consistently get genuine five-star reviews for your veterinary practice—or any local business—this episode is packed with actionable strategies and real-world insights. Daniel shares the unique approach Star Loop uses, like planting a tree for every review, and we explore why this kind of meaningful incentive works so much better than the usual coffee cards or discounts. We also get into the psychology behind why clients don't leave reviews (even when they love your clinic), how reviews impact your SEO and client acquisition, and the best ways to ask for feedback without feeling awkward or salesy.
We cover everything from the nuts and bolts of crafting the perfect review request—timing, language, and delivery—to the legal pitfalls you need to avoid, like fake reviews and compliance issues. Daniel and I also talk about how Google My Business and local SEO are evolving, and why reviews are more important than ever with the rise of AI and voice search. Plus, we get specific about the unique challenges veterinary practices face, especially when it comes to sensitive situations, and how to empower your team to ask for reviews authentically and compassionately.
Whether you're a practice manager, a local business owner, or just looking to up your marketing game, this episode will give you a step-by-step playbook for building a five-star reputation that stands out in your community. I break down each tip with practical advice you can implement right away, so you can start seeing results—more reviews, more trust, and more new clients walking through your door. Don't miss this one if you want to future-proof your practice and become the go-to clinic in your area!
In this episode, I wanted to share my comprehensive guide on how to build a world-class referral program for your veterinary practice. Referrals are truly the lifeblood of so many successful clinics, but the reality is that most practices don’t have a structured system in place to maximize this powerful growth channel. I’ll walk you through why referrals matter so much, the data behind their impact, and — most importantly — how you can create a referral engine that consistently brings in high-quality clients and strengthens your reputation in the community.
We’ll start by talking about the foundation: delivering remarkable client experiences that naturally inspire word-of-mouth. I’ll share actionable ideas for creating those memorable “wow” moments, from handwritten thank-you notes to personalized video messages and unique welcome gifts. Then, I’ll break down how to skillfully and confidently ask for referrals without feeling awkward or “salesy,” including scripts and open-ended questions that actually get results. Plus, I’ll cover how to make referrals easy and trackable — using everything from referral cards to digital tools and pre-written messages your clients can share with friends.
But it doesn’t stop there. I’ll dive into designing compelling referral incentives that motivate both your clients and their friends, and I’ll show you how to expand your referral network beyond just clients by partnering with local businesses like groomers, trainers, and pet stores. We’ll also discuss the importance of following up and recognizing your top referrers, tracking and optimizing your program, and getting your whole team on board for maximum impact. To top it off, I’ll share ideas for running referral campaigns and events that really boost engagement and excitement.
By the end of this episode, you’ll have a step-by-step blueprint for building a referral program that’s not only effective but also sustainable for the long haul. Whether you’re just getting started or looking to take your existing program to the next level, you’ll find practical strategies you can implement right away. If you have your own referral success story or need help getting started, I’d love to hear from you — let’s work together to build thriving veterinary practices!
In this episode, I dive deep into the state of veterinary marketing in 2024 alongside Trace, our Gen Z marketing guru and Customer Success Manager. Drawing from our hands-on experience managing over $600,000 in monthly ad spend and working with 50–60 veterinary practice owners each week, we break down what’s working, what’s not, and how you can set your practice up for success in today’s fast-changing landscape. We cover everything from adapting to seasonality and economic shifts, to leveraging the latest digital platforms and creating messaging that truly converts.
We start by exploring the unique challenges and opportunities facing veterinary practices right now — like how seasonality and economic trends impact client behavior, and why it’s crucial to plan your marketing proactively rather than reactively. I share actionable strategies for staying ahead of slow periods, monitoring local trends, and making sure your campaigns are always ready to deploy when you need them most. We also talk about the massive impact of organic social media and video content, especially for reaching Gen Z and Millennial pet owners who are living on platforms like Instagram and TikTok. I give you practical tips for showcasing your practice authentically, testing content organically, and remixing what works to maximize engagement.
Paid advertising is another big focus in this episode. We dig into the nuts and bolts of Google Ads, Performance Max campaigns, and the often-overlooked power of display ads. I walk you through setting realistic budgets, targeting the right demographics, and tracking your results for true ROI. Plus, we discuss the importance of direct response messaging, unique offers, and building a nurture funnel that actually converts leads into appointments. And of course, we can’t ignore the evolving search landscape — so we cover why your Google My Business profile still matters, how AI is changing the way clients find you, and the critical role of reviews in building trust.
Finally, I share insights on outbound marketing, the vital importance of well-trained CSRs, and how to avoid common pitfalls that hold practices back. We wrap up with a look at the future — highlighting the growing role of AI, the need for proactive planning, and the value of a strong partnership with your marketing team. Whether you’re looking to optimize your current strategies or future-proof your practice, this episode is packed with expert insights and actionable advice to help you thrive in 2024 and beyond.
In this episode, I dive deep into what it really takes to build a systematic marketing strategy for your veterinary practice—one that goes way beyond just running ads or posting on social media. If you’ve ever felt overwhelmed by all the marketing options out there, or wondered whether your efforts are actually bringing in new clients, you’re not alone. I break down why marketing isn’t just a collection of random tactics, but a strategic process that should consistently attract, nurture, and convert new clients for your practice.
I walk you through the three core functions every veterinary marketing system needs: attracting attention, building trust and credibility, and prompting action. We’ll talk about how to get your practice noticed—whether that’s through SEO, PPC, social media, or community events—but more importantly, how to move beyond just being seen. I share actionable tips for building genuine trust with pet owners, from leveraging reviews and testimonials to creating educational content and nurturing relationships through email and text sequences.
We also take a closer look at the most effective marketing channels for veterinary practices, including how to optimize your Google Business Profile for local SEO, when to use paid ads for quick wins, and how to make the most of organic social media to build community and loyalty. Plus, I’ll give you practical advice on crafting offers, setting up follow-up systems, and tracking the metrics that actually matter so you can measure your ROI and keep improving your results.
By the end of this episode, you’ll have a clear, actionable framework for aligning your marketing tactics with the client journey—so you can stop guessing, start seeing real results, and turn your marketing from a source of stress into a powerful engine for growth. Whether you’re just getting started or looking to take your practice’s marketing to the next level, this episode is packed with insights and strategies you can put to work right away.
In this episode, I dive deep into how artificial intelligence is completely transforming the way we approach veterinary marketing, especially when it comes to understanding and connecting with our clients. I’ll walk you through why AI’s ability to “know” your clients—sometimes even better than you do—means that the days of generic, broad-based marketing are over. Instead, I’ll show you how to create detailed client avatars and use them to build hyper-targeted content that truly resonates, helping your practice stand out in a crowded digital landscape.
We’ll break down the step-by-step process for defining what you want your practice to be known for, building nuanced client avatars that go way beyond simple demographics, and organizing your marketing into strategic content buckets that map to your clients’ real-life journeys. I’ll share practical examples, like how to turn a generic “senior pet owner” into a fully fleshed-out persona—think Mary, the retired teacher who just wants her dog Buddy to be comfortable in his golden years. Plus, I’ll show you how to craft irresistible offers that speak directly to your clients’ needs, fears, and aspirations, making your marketing not just effective, but genuinely meaningful.
Finally, I’ll explain how to leverage AI and social algorithms to your advantage, ensuring your content and ads reach the right people with the right message at the right time. You’ll get actionable tips for monitoring your results, refining your avatars, and staying ahead of the curve as AI continues to evolve. If you’re ready to future-proof your veterinary marketing and build a practice that truly connects with clients, this episode is packed with insights, strategies, and resources—including a downloadable PDF guide to help you put everything into action.
In this episode, I’m diving deep into one of the most powerful — and often misunderstood — tools in digital marketing: the marketing funnel. If you’ve ever felt like you’re pouring time and money into your content, ads, or campaigns but not seeing the results you want, you’re not alone. I’ll walk you through the different types of marketing funnels, how to set them up for success, and, most importantly, how to turn complete strangers into loyal clients for your veterinary practice.
I’ll start by breaking down what a marketing funnel really is and why it matters so much for your business. We’ll talk about the journey your clients take, from first discovering your practice to finally booking an appointment or purchasing a service. I’ll share why it’s absolutely crucial to define your goals before you create any content or launch a funnel — whether you’re aiming for awareness, lead generation, or direct sales, your approach needs to match your objective. I’ll also explain the three core types of funnels: transactional funnels for quick sales, lead generation funnels for building a pipeline of prospects, and relational funnels for nurturing long-term engagement.
Throughout the episode, I’ll give you actionable tips and real-world examples for each funnel type. You’ll learn how to create specialized landing pages, craft compelling offers, and set up automated follow-up systems that keep your leads warm and engaged. I’ll also cover the essential tools you need — like CRMs and email automation — and how to measure what’s working (and what’s not) so you can keep optimizing your results. Plus, I’ll walk you through a step-by-step process to map out and launch your own funnel, troubleshoot common issues, and iterate for continuous improvement.
By the end of this episode, you’ll have a clear roadmap for choosing the right funnel for your business goals, setting up each step with intention, and building a marketing system that actually delivers results. Whether you’re looking to drive immediate sales, build a steady stream of leads, or foster long-term relationships with your clients, mastering marketing funnels will transform your approach from guesswork to a reliable, data-driven strategy for growth. So grab a notebook, and let’s get started on building your next high-converting funnel!
In this episode, I’m diving deep into how artificial intelligence is completely transforming the world of search — and what that means for your veterinary business or practice. With AI tools like ChatGPT and Google’s Search Generative Experience (SGE) changing the way people find information, the old rules of SEO just don’t cut it anymore. I break down exactly how these new AI-driven search engines work, what’s changed, and why it’s so important for you to adapt your digital strategy right now if you want to stay visible and competitive.
We’ll walk through the evolution of search, from those classic blue links to today’s instant, conversational AI answers. I’ll explain how different types of search queries — branded, transactional, and informational — are being impacted, and why building trust, authority, and verified content is more important than ever. You’ll get actionable tips on technical SEO, like using schema markup and structured data, plus strategies for optimizing your content for voice, video, and image-based search. I also cover how to strengthen your brand signals across all platforms, and why a multi-channel presence is key in this new era.
By the end of this episode, you’ll have a clear roadmap for auditing your current digital presence and adapting your marketing to thrive in the age of AI-powered search. Whether you’re a practice owner, marketer, or just want to future-proof your business, this episode is packed with practical advice and next steps you can start implementing today. Don’t forget to check out the AI Search Audit tool I mention, and stay tuned for more updates on how to keep your veterinary marketing ahead of the curve!
In this episode, I’m diving deep into one of the most important topics for veterinary practice owners and managers as we head into 2025: how to build a predictable, measurable, and scalable client acquisition system. If you’ve been feeling the pressure from economic uncertainty, changing pet owner behaviors, and the ever-growing competition from corporate groups, you’re not alone. I know firsthand how stressful it can be when your appointment book is packed one week and then unexpectedly quiet the next. The days of “if you build it, they will come” are long gone, and it’s time to get proactive about filling your schedule with the right clients.
In this episode, I break down the three pillars that every modern veterinary practice needs to thrive: targeting, tracking, and scalability. I’ll walk you through how to identify and attract your ideal clients—those who truly value your services and fit your practice culture — using data from your PIMS and advanced targeting tools. We’ll talk about how to make your marketing efforts measurable, so you know exactly which campaigns are driving results (and which ones aren’t), using tools like call tracking, UTM parameters, and Google Analytics. And most importantly, I’ll share strategies for scaling your client acquisition so you can grow your practice predictably, avoid the feast-or-famine cycle, and respond quickly to slow periods with confidence.
Whether you’re just starting to build your marketing system or looking to refine what you already have, I’ll also cover common pitfalls to avoid — like overcomplicating your campaigns, relying on gut feelings instead of data, and missing out on key tracking opportunities. By the end of this episode, you’ll have actionable steps to audit and improve your client acquisition process, plus expert recommendations to help you future-proof your practice. So grab a notebook, tune in, and let’s get your veterinary practice set up for measurable, sustainable growth in 2025 and beyond!
In this episode, I’m diving deep into how you can use artificial intelligence strategically in your veterinary marketing. AI is changing the game for practices everywhere, but I want to make sure you’re not just using it to crank out generic content. Instead, I’ll show you how to treat AI like a junior marketing employee — someone who needs your guidance, your brand’s unique voice, and a clear strategy to really make an impact. We’ll talk about why it’s so important to lead with strategy before you ever open up an AI tool, and I’ll share my favorite platforms and integrations that can save you time and help you get better results.
Throughout the episode, I’ll walk you through five high-impact ways to use AI in your practice, from brainstorming content ideas and drafting posts, to repurposing your best material, doing quick research, and even creating custom images. I’ll give you practical frameworks for crafting effective AI prompts, so you get content that actually sounds like you and resonates with your clients. Plus, I’ll highlight some of the most common mistakes I see practices making with AI like relying on it for strategy or publishing unedited, off-brand content and show you how to avoid them.
By the end of this episode, you’ll have a clear roadmap for using AI as a force multiplier in your marketing, not just a shortcut. I’ll challenge you to put these ideas into action right away by drafting and sending out a newsletter with AI’s help then tracking your results and refining your approach. If you’re ready to stand out in an AI-driven world and grow your practice with smarter, more authentic marketing, this episode is for you!
In this episode of the Veterinary Marketing Podcast, I’m diving deep into what it really takes to run successful Facebook (Meta) ads for your veterinary practice. Over the past decade, I’ve managed millions of dollars in ad spend for local businesses, and I’ve seen firsthand how tricky Meta ads can be for vets. Unlike e-commerce, where you can track every sale, veterinary services have a much more complex path from ad click to booked appointment. That’s why I’m breaking down the real-world strategies, common pitfalls, and proven tactics that actually work—so you don’t waste your budget or your time.
We’ll start by talking about why Meta ads are uniquely challenging for veterinary practices, especially when it comes to tracking results and building the right marketing infrastructure. I’ll share why organic content is absolutely essential before you ever spend a dollar on ads, and how to use Facebook and Instagram as top-of-funnel platforms to build awareness and nurture potential clients. We’ll also cover the impact of iOS 14 privacy changes, how to set up tracking properly, and when Facebook ads are (and aren’t) a good fit for your practice. Plus, I’ll walk you through audience targeting, creative strategies, budgeting, and the importance of testing and iterating your campaigns.
To bring it all together, I’ll share real-world success stories from practices that have launched grand openings, promoted events, and introduced new services using Meta ads. We’ll also talk about the long-term growth strategies you need—like CRM integration, email nurturing, and retargeting—to turn leads into loyal clients. By the end of this episode, you’ll have a clear roadmap for using Facebook and Instagram ads effectively, with actionable steps you can start implementing right away. Whether you’re just getting started or looking to take your ad campaigns to the next level, this episode is packed with insights to help your veterinary practice grow.
In this episode, I’m sharing my insights on why so many practices lose potential clients—not because of their medical skills or even their marketing, but simply because of how phone calls are handled. I’ll walk you through practical frameworks and real-world communication strategies that you can use to train your front desk staff to turn more inquiries into booked appointments.
We’ll talk about the importance of empathy and how having value-based conversations can completely change the way clients perceive your practice. I’ll also give you actionable tips for handling common objections, so your team feels confident and prepared no matter what comes up on a call. Plus, I’ll show you how to track your results so you can see exactly what’s working and where there’s room for improvement.
Whether you’re a practice owner, manager, or part of the front desk team, this episode is packed with tools and strategies to help you improve your client experience, increase your bookings, and ultimately grow your practice. So grab a notebook, tune in, and let’s make sure you’re turning every phone call into an opportunity for your practice to shine!
In this episode, we break down the real meaning of branding and why it’s the sum of every experience, every touchpoint, and every memory people have with your practice. Danielle shares some fantastic insights on how to go beyond just visuals—like logos and colors—and focus on the details that truly matter, from the way your team answers the phone to the scent in your waiting room. We talk about the three core branding questions every practice owner should ask before even thinking about design: What problem do you solve? How do you solve it differently? And who do you solve it for? Danielle also walks us through how to find your emotional core by channeling your “inner toddler” and asking “why” until you get to the heart of your brand’s purpose.
We also dive into the importance of backing up your brand promises with real action, the difference between brand promises and core values, and why being authentic and consistent is key to building trust with both clients and your team. Danielle shares some great examples of employer branding, showing how practices can attract the right team members by being clear about who they are—and who they’re not. We cover how to maintain brand consistency as you scale, the importance of ongoing brand management, and how to keep your messaging human and specific in the age of AI.
If you’re wondering when to start thinking about branding, Danielle’s advice is clear: the sooner, the better—ideally before you even open your doors. We also talk about why it’s okay (and actually necessary) to be picky about the clients you attract, and how serving everyone can actually hurt your brand in the long run.
Whether you’re just starting out or looking to take your practice’s brand to the next level, this episode is packed with actionable tips, real-world examples, and expert advice to help you build a veterinary brand that resonates and endures. Tune in to learn how to create a brand that’s more than just a logo—it’s a lasting promise to your clients, your team, and your community.
In this episode, I had the pleasure of sitting down with Rhys, a veterinary practice owner from Vancouver who brings a unique perspective thanks to his background in hospitality and his passion for building businesses that can thrive without the owner being tied to every detail. We dove deep into what it really takes to transform a veterinary practice from a self-employed job into a scalable, sellable business. Our conversation covered everything from the importance of building robust systems and standard operating procedures, to leveraging data-driven management and authentic marketing that truly reflects your practice’s identity.
Throughout our discussion, Rhys shared actionable strategies for veterinary professionals who want to attract, engage, and retain clients—while also reclaiming their time and sanity. We talked about defining your mission and vision as the foundation for all your systems, the necessity of SOPs for consistency and delegation, and how to use key performance indicators (KPIs) to proactively manage your practice. We also explored pricing strategies that balance value and affordability, and the critical importance of client retention and lifetime value. Reese even provided a toolkit of resources and calculators to help practice owners make informed decisions about hiring, budgeting, and pricing.
Whether you’re just starting out or looking to take your established practice to the next level, this episode is packed with practical advice and real-world examples. We wrapped up by discussing how to adapt to the future, especially with the rise of corporate competition and shifting market dynamics. My goal with this episode is to give you the insights and tools you need to build a veterinary practice that works for you—not the other way around. If you’re ready to create a business that can run (and grow) without your constant presence, you won’t want to miss this conversation!
In this episode, I had the pleasure of chatting with Dr. Sheila Fitzpatrick, a seasoned expert in veterinary practice management and valuation. We dove deep into the complexities of selling veterinary practices, exploring everything from the current market landscape to the nuances of selling to corporate buyers versus private individuals. Dr. Fitzpatrick shared invaluable insights on the importance of exit planning and how it can significantly impact the success of a sale. We also discussed the viability of both private and corporate sales, with Dr. Fitzpatrick highlighting that while corporate buyers often pay higher multiples, many veterinarians prefer selling to private individuals to maintain the essence of their practice.
We also touched on the importance of understanding market trends and projections. Dr. Fitzpatrick emphasized the need for practice owners to attend town planning meetings to gain insights into local growth, which can be crucial when considering practice acquisitions. Additionally, she stressed the importance of early exit planning, ideally starting five years before a sale. This involves financial assessments, professional valuations, and preparing the business for a smooth transition. We also discussed the pros and cons of leasing versus owning real estate for veterinary practices, with ownership offering more control and stability.
Moreover, Dr. Fitzpatrick shared strategies for enhancing practice value, such as diversifying services and leveraging technology. By investing in advanced diagnostic equipment and expanding service offerings, practices can increase their appeal to potential buyers. We also covered the impact of rising interest rates on practice sales and the challenges of recruitment and retention in the veterinary field. Dr. Fitzpatrick provided practical tips for effective marketing strategies, emphasizing the role of digital marketing and community engagement in attracting and retaining clients. Overall, this episode is packed with expert advice and actionable strategies for veterinary practice owners looking to navigate the complexities of selling their business.
In our latest episode, I had the pleasure of diving deep into the world of email marketing with some fantastic guests from Family Pet Health. Joining me were Michael Shirley, co-owner of Family Pet Health, Stephen Shirley, their Director of Operations, and Haley Cameron, who handles social media and public outreach. We explored how veterinary practices can harness the power of email marketing to not only attract new clients but also engage and retain existing ones. This episode is packed with actionable insights that any veterinary practice can implement to boost their email marketing game.
We kicked things off by discussing the current state of email marketing at Family Pet Health. Michael shared how their email efforts have been somewhat sporadic, primarily focusing on informational content. However, they've recently ramped up their email frequency, sending out more emails in the last few months than they did in the previous nine months combined. The challenge, as Michael pointed out, has been incorporating strong calls to action in these emails. We then delved into their specific goals, like increasing dental compliance and raising awareness about their fear-free certification. Stephen highlighted the ongoing challenge of improving heartworm compliance, emphasizing the need for better communication with clients. We also touched on the tools they're using, like Pet Desk and Mailchimp, and how they plan to leverage these platforms more effectively.
One of the key takeaways from our conversation was the importance of setting clear expectations with clients regarding email frequency and content. We discussed strategies like welcome sequences for new subscribers, win-back sequences for lapsed clients, and nurturing emails that provide valuable information while encouraging action. Michael stressed the need for educational content that guides clients on the next steps, whether that's booking an appointment or learning more about specific services. Haley shared her experiences with community outreach events and how email marketing plays a crucial role in promoting these initiatives. We wrapped up by discussing the value of client feedback and how being responsive can help create a collaborative relationship with clients. Overall, this episode is a treasure trove of practical advice for any veterinary practice looking to enhance their email marketing efforts.
In this episode, I had the pleasure of chatting with Rhys, a consultant from Innovative Veterinary Management Solutions and the owner of two successful veterinary practices in Vancouver, Canada. We dove deep into the nuts and bolts of running a thriving veterinary practice, focusing on the power of effective digital marketing strategies and the importance of solid operational systems. Rhys shared his personal journey and offered some fantastic advice on how veterinary practices can attract, engage, and retain clients while navigating the ever-evolving challenges of the industry.
One of the key takeaways from our conversation was the transition from being self-employed to becoming a true business owner. Rhys highlighted the importance of creating systems that allow practice owners to delegate tasks effectively, freeing them from the day-to-day grind. By documenting processes and developing Standard Operating Procedures (SOPs), practice owners can ensure consistency and quality, even when they're not directly involved. We also discussed the critical role of marketing, which often gets sidelined. Rhys emphasized that marketing should be a priority, helping practices communicate their unique value and stand out in a competitive market. He shared actionable tips like assigning marketing responsibilities to passionate team members and leveraging digital tools to reach a broader audience.
We also touched on financial management and pricing strategies, which are crucial for any practice's success. Rhys has developed several calculators to help practices understand their financial capabilities, from budgeting to employee costs. He stressed the importance of regularly reviewing pricing structures to maintain competitiveness and profitability. As we wrapped up, we talked about the future of the veterinary industry and the challenges posed by corporate practices and online retailers. Rhys believes that building strong client relationships and staying informed about industry trends are key to thriving in this environment. For more resources and tools to help your veterinary practice succeed, be sure to check out Rhys's website at evmsolutions.org. It's packed with calculators, training materials, and event information designed to support your practice's growth and success.
In episode 287, I dive into some exciting strategies to help veterinary practices not just survive but truly thrive as we head into 2025. With my background in managing over $38 million in ad spend specifically for veterinary hospitals, I've gathered some valuable insights into effective marketing strategies, content creation, and client engagement. In this episode, I break down these strategies into actionable steps, aiming to guide you through the ever-evolving marketing landscape with confidence and clarity.
One of the key topics I explore is the impact of artificial intelligence (AI) on marketing. While AI's evolution has been a bit slower than anticipated, its potential to revolutionize content creation and customer engagement is undeniable. I predict that 2025 will be a pivotal year for AI-driven tools, especially in areas like content automation and customer service chatbots. Imagine being able to generate blog posts, social media updates, and email newsletters effortlessly with AI tools like Jasper or Copy.ai. Plus, implementing AI chatbots on your website can handle common inquiries and appointment bookings, freeing up your staff for more complex tasks. But as AI makes content creation easier, the quality and relevance of your content become crucial. That's why I emphasize the importance of standing out by leveraging your unique experiences and insights to connect with clients on a deeper level. Whether it's through niche expertise or compelling storytelling, these strategies can help you build a loyal community around your practice.
Another significant focus of the episode is on creating hyper-personalized offers. Understanding your clients' specific needs and preferences allows you to tailor services that truly resonate with them. By segmenting clients using your CRM based on factors like pet type, age, and health conditions, you can craft targeted offers that speak directly to each segment. Additionally, developing a value ascension ladder can guide clients from initial services to more comprehensive care options, encouraging them to explore additional services that benefit their pets. I also discuss the importance of retention marketing systems, such as personalized follow-up campaigns and client appreciation events, to nurture long-term relationships. Investing in a robust CRM system is crucial for automating follow-ups, managing client communications, and tracking engagement. By focusing on these strategies, you can enhance client engagement, drive growth, and ensure your practice is well-prepared for the future. If you're looking for more personalized advice, feel free to reach out to me via LinkedIn or through the Veterinary Marketing Podcast website. I'm here to help your practice succeed in the coming years!
In a recent episode, I had an insightful chat with Josh Vaisman, co-founder of Flourish Veterinary Consulting and author of "Lead to Thrive: The Science of Crafting a Positive Veterinary Culture." We explored how marketing, workplace culture, and leadership intersect in veterinary practices, and I'm excited to share some key takeaways and actionable advice that can help you enhance your practice's culture and client engagement.
One of the main points we discussed was the importance of defining core values within your practice. Josh and I agreed that a strong culture not only attracts clients but also creates a positive environment for your team. We talked about how to articulate these values clearly and involve your team in the process, ensuring everyone understands and embodies them. Additionally, Josh introduced the concept of operational nudges and incentives to encourage behaviors that align with your values, like using peer recognition to reinforce positive actions.
We also delved into the significance of psychological safety and how leaders can support their teams, especially during challenging client interactions. Josh shared some great tips on fostering a safe and supportive work environment, which is crucial for maintaining a positive culture. We even touched on the idea of filtering clients to ensure they align with your practice's values, which can help maintain a harmonious workplace.
For those of you looking to enhance your practice's culture and leadership strategies, Josh's insights offer a valuable roadmap. Remember, building a positive culture is an ongoing journey that requires intentionality and commitment to shared values. If you're interested in diving deeper, I highly recommend checking out Josh's book and exploring the resources offered by Flourish Veterinary Consulting. Let's work together to create thriving environments for both our clients and teams!
In this episode of the Veterinary Marketing Podcast, I’m excited to share insights from a conversation I had with Colin Theriot, a renowned copywriting expert and founder of the "Cult of Copy" Facebook group. We dove into the transformative power of effective copywriting for veterinary practices and explored strategies to attract, engage, and retain clients. If you're ready to take your marketing to the next level, this episode is packed with actionable advice you won’t want to miss.
We started by addressing the challenges many veterinary practices face, particularly in competing with larger corporate entities. Colin introduced his DUST framework: Differentiate, Unique, Special, and Tribal - as a powerful way to stand out. From identifying what competitors are doing poorly to fostering community and loyalty, these strategies are key to building strong client relationships.
One of the most impactful points was the need to understand client motivations and create offers that truly resonate. Consistent engagement through email marketing and social media ensures your practice stays top-of-mind. Colin shared how planning content with a calendar and inviting interaction in every message can maximize email marketing’s potential.
This episode is a must-listen for anyone looking to boost their veterinary marketing efforts and build long-term client connections!
In this episode, I had the pleasure of chatting with Isaiah Douglass, the host of the Vet Success Podcast, about how data can revolutionize veterinary marketing. We dove deep into the ways practices can use data to not just attract but also engage and retain clients. It's packed with insights that are especially valuable for veterinary practices eager to leverage data effectively. We kicked things off by discussing the importance of demographic data in shaping marketing strategies. I emphasized how crucial it is to understand the local population's values and preferences rather than relying on assumptions about an ideal client. Isaiah and I both agreed that moving beyond assumptions and focusing on real community data can lead to more successful marketing outcomes.
As we continued our conversation, we explored the significance of identifying target audiences based on buying styles and preferences. Isaiah shared how understanding whether potential clients are bargain hunters or value quality can shape marketing strategies. I added that finding a "starving audience" those eager for the services a practice offers - is key to successful marketing. We also touched on the types of data practices should collect, such as drive-time reports, to make informed strategic decisions. Isaiah highlighted the importance of making data actionable, sharing examples of how demographic insights can reveal growth opportunities. We wrapped up by discussing the role of psychographics in crafting resonant marketing messages and how practices can collaborate with local businesses to enhance visibility. This episode is a must-listen for anyone looking to navigate the complexities of data-driven marketing in the veterinary field.
In this episode, I had the pleasure of chatting with Colin from Chckup about the transformative power of data in veterinary practices. We dove deep into how leveraging practice management software and online booking systems can significantly enhance operations, drive growth, and improve client engagement. This episode is packed with key insights and actionable advice for veterinary professionals looking to optimize their practices.
We started by discussing the critical role of data in veterinary practices. Data offers invaluable insights into client behavior, operational efficiency, and revenue drivers. Colin emphasized the importance of tracking Key Performance Indicators (KPIs) such as revenue sources, appointment types, and client segments. By understanding these metrics, practices can make informed decisions that enhance service offerings and client satisfaction. We also explored how practice management software can streamline operations by automating processes and simplifying data management. Colin shared how Checkup provides tools that automatically pull relevant data and present it in an actionable format, making it easier for practice managers to review daily performance metrics and make necessary adjustments.
We then shifted our focus to optimizing online booking systems. A user-friendly online booking system is essential for modern veterinary practices, as it not only increases appointment volume but also provides valuable data on client preferences and behaviors. Colin pointed out that online booking can guide practices in making informed decisions about where to invest their resources. We also discussed the importance of follow-up reminders to reduce no-show rates and how online booking systems can free up staff to focus on building relationships with clients. Finally, we touched on effective marketing strategies, including the importance of multiple touchpoints, collecting client reviews, and segmenting clients to tailor marketing efforts. This episode underscores the necessity for veterinary practices to embrace data-driven strategies and implement effective communication tools to thrive in a competitive market.
In a recent episode, I had the pleasure of chatting with Arielle Putter, a seasoned social media and content creator marketer with a rich background in veterinary marketing from her time at Spot On Veterinary Hospital. Now focusing on consulting for veterinary practices and brands, Arielle shared some incredible insights on how digital marketing can transform veterinary practices. We dove deep into social media strategies, especially the power of TikTok and short-form video content, to boost visibility and engagement with potential clients.
One of the key takeaways from our conversation was the importance of authenticity over production. Arielle pointed out that audiences today are drawn to genuine, relatable content rather than overly polished videos. This trend is part of a broader "de-influencing" movement where consumers are becoming more skeptical of traditional marketing tactics. She emphasized capturing real moments within the practice, like behind-the-scenes looks or spontaneous pet moments, and embracing imperfections. We also discussed effective engagement strategies, such as using humor and timely comments on trending videos, and the growing trend of using TikTok as a search engine. Arielle shared her experiences and actionable advice on optimizing content for search, balancing original content with trends, and leveraging AI for efficiency while maintaining a human touch. This episode is packed with valuable insights for any veterinary practice looking to enhance its digital marketing efforts.
If you're looking to refine your strategy or just starting out, Arielle's advice on identifying your unique niche and involving your team in content creation can provide a solid roadmap for success. Don't miss out on this episode, and feel free to reach out to Arielle at Ariellejune@gmail.com or connect with her on LinkedIn for more expert guidance.
In this episode, I had the pleasure of chatting with Dr. Mike Walker, the owner of Apollo Veterinary in Wimberley, Texas. Dr. Walker has done an incredible job of building and growing his practice since its inception in September 2021. We dove deep into his journey, discussing everything from branding and marketing strategies to the importance of creating a strong company culture. If you're looking to build and market your veterinary practice effectively, this episode is packed with actionable advice and detailed insights.
Dr. Walker shared some fantastic tips on holistic branding, emphasizing that it's not just about a logo or a name but about creating a brand story that resonates with clients and reflects your practice's values. For instance, he chose the name "Apollo" after his dog and grandfather, giving the brand a personal touch that isn't tied to a specific location. He also talked about the importance of intentional choices in branding, like selecting calming colors and implementing an open-concept clinic design to foster transparency and trust. On the marketing front, Dr. Walker highlighted the power of social media, stressing the need for consistency and authenticity in your posts. He shared how real, behind-the-scenes content can create genuine connections with your audience and even attract potential employees by showcasing your clinic's culture and work environment.
We also touched on some effective marketing strategies for new clinics, such as building a pre-opening email list and using Google Ads to attract new clients. Dr. Walker shared some innovative ideas like offering high-perceived value promotions during the grand opening and actively participating in community events to build strong relationships and trust. He also discussed the benefits of leveraging technology to enhance client communication and engagement, like using automated reminders and offering online scheduling. Throughout our conversation, Dr. Walker emphasized the importance of authenticity and professional help, preferring genuine client testimonials over polished influencer promotions and outsourcing tasks like digital marketing to professionals. By prioritizing these strategies, veterinary practices can thrive in a competitive market, attracting and retaining clients while fostering a loyal and motivated team.
In our latest episode, we dive deep into the world of marketing strategies specifically designed for veterinary practices. Whether you're a startup in urgent need of clients, a practice that's hit a plateau, or one that's experiencing rapid growth and struggling to manage the influx, this episode has got you covered. I break down these practices into three distinct groups and offer actionable insights to help you attract, engage, and retain clients effectively.
One of the key points I emphasize is the importance of tracking where your clients are coming from. Knowing your client sources is foundational for any marketing strategy. I recommend using tools like Google Analytics and CallRail to monitor and analyze this data. CallRail even offers a free two-week trial, making it easy for you to start tracking your marketing effectiveness. I also introduce the 80/20 rule, which suggests that 80% of your marketing efforts may not yield significant results, while 20% will drive the majority of client growth. Identifying and focusing on that 20% is crucial, and without proper tracking, you might end up wasting resources on ineffective strategies.
For practices in urgent need of clients or those experiencing stagnation, I stress the importance of fixing the bottom of the marketing funnel—where potential clients convert into actual clients. This involves training your customer service representatives (CSRs) to handle inquiries effectively, engaging with potential clients on a personal level, and implementing follow-up systems to enhance client loyalty. Additionally, having an efficient online booking system, like Checkup App, can streamline the booking process and send reminders to clients, ensuring they return for follow-up visits. By diagnosing whether your practice has a marketing or sales problem and targeting clients strategically, you can craft a unique selling proposition that sets your practice apart in a competitive market. Tune in to this episode for a comprehensive guide to enhancing your marketing efforts and improving client acquisition.
I can't believe it's been ten years since we started this journey together! To celebrate this incredible milestone, I wanted to take a moment to reflect on the top ten marketing lessons I've learned over the past decade. This episode is packed with timeless insights and actionable advice to help you elevate your veterinary practice's digital marketing strategies. So, let's dive in and explore these invaluable lessons that have stood the test of time.
First up, setting clear goals is absolutely crucial. Without defined objectives, it's tough to measure your efforts or make necessary adjustments. Start by identifying what you want to achieve, whether it's more client appointments, increased social media engagement, or higher revenue. Make sure your marketing goals align with your broader business objectives and use specific metrics to track your progress. Next, breaking down marketing activities into smaller steps can make the whole process less overwhelming. Map out the customer journey, identify key touchpoints, and focus on improving one area at a time. This way, you can create a more targeted and effective strategy.
Another key lesson is the importance of measurement and tracking. Data is your best friend when it comes to understanding the performance of your marketing efforts. Set key performance indicators (KPIs) that align with your goals and use tools like Google Analytics to gather meaningful data. Regularly review this data to identify trends and make necessary adjustments. Targeting niche audiences can also make a huge difference. By creating specific and relevant messaging tailored to your ideal client, you can achieve more effective marketing results. Identify your niche, tailor your messaging, and use targeted advertising to reach your audience more effectively. And don't forget about differentiation and your unique selling proposition (USP). In a competitive market, standing out is crucial. Identify what sets you apart, communicate your USP clearly, and maintain consistent branding across all channels. These lessons, along with creating compelling offers, testing with organic content, amplifying existing strengths, maintaining consistency, and expressing gratitude, form a comprehensive roadmap for veterinary professionals looking to enhance their digital marketing strategies. Here's to another decade of growth, learning, and impactful marketing!
In this episode, I had the pleasure of chatting with Dr. Cody Creelman, the visionary founder of Vetcetera and a veterinarian who manages multiple practices. We dove deep into his innovative approach to veterinary care, discussing everything from the importance of exceptional customer experiences to fostering an innovative practice culture and thinking from first principles in both business and veterinary medicine. This episode is packed with actionable advice and detailed insights that are sure to inspire veterinary professionals and practice owners alike.
Dr. Creelman shared his ambitious vision for creating a seven-star customer experience at Vetcetera, inspired by a TED talk on paradigm shifts in business. He believes that disruption is inevitable in every industry and aims to proactively implement a paradigm shift in veterinary medicine to ensure the longevity of his career. We talked about how he meticulously pays attention to every touchpoint in the customer journey, from a user-friendly and visually appealing website to a welcoming clinic ambiance with curated scents and high-end design. Dr. Creelman also discussed the importance of educating clients about available options, which not only enhances the customer experience but also opens up new revenue streams for the practice.
Creating an amazing practice culture is another cornerstone of Dr. Creelman's strategy. He emphasized the importance of authenticity and transparency in marketing, which has been instrumental in attracting top talent and building a positive reputation for his clinics. We also explored his comprehensive marketing strategy, which includes content creation, social media management, and local event activation. Dr. Creelman shared his experiences with high-production video content on YouTube, highlighting the challenges and the importance of personal connection in video content. Lastly, we discussed his approach to innovation, including proactive adaptation to industry shifts, strategic expansion, and the vision of building a centralized concept with a 24-hour hospital. Dr. Creelman's insights provide valuable lessons for anyone looking to enhance their practice’s customer journey, build a positive culture, or expand strategically.
In this episode, I have an amazing conversation with Dr. Glenn Robinson from Southwest Veterinary Solutions. We really dig into what it takes to build a thriving veterinary practice, touching on everything from creating effective teams and fostering a strong clinic culture to attracting the right clients and talent. Dr. Robinson brings a wealth of experience to the table and shares some incredibly actionable advice that I think you'll find invaluable.
One of the key points Dr. Robinson emphasizes is the importance of having a clear mission, vision, and core values. These aren't just buzzwords; they are the guiding principles that shape your entire team and help attract clients and staff who truly resonate with your practice's ethos. We also talk about the importance of setting achievable goals. Whether it's a long-term five-year plan or a short-term 90-day action plan, having clear objectives ensures continuous progress and keeps everyone on the same page.
On the marketing front, Dr. Robinson has some great insights into targeted strategies. He points out that different demographics respond to different platforms—like Facebook for older pet owners and Instagram or TikTok for the younger crowd. This kind of targeted approach can really make your marketing efforts more effective. He also stresses the importance of continuous recruitment efforts. Even if you're fully staffed, it's crucial to always be on the lookout for new talent to prepare for growth and any unforeseen circumstances. By aligning your practice's identity with your marketing efforts and continuously investing in your team, you can create a successful and sustainable veterinary practice.
So, if you're a veterinary practice owner or manager looking to take your clinic to the next level, this episode is packed with insights and practical advice that you won't want to miss. Tune in to hear more from Dr. Robinson and get ready to implement some game-changing strategies in your practice!
In this episode, we're unpacking everything you need to know about Google Ads for your vet practice. It's like finding a map to buried treasure, but instead of gold, it's full of strategies to attract the perfect pet parents to your clinic. We're not just talking about any clicks here; we're aiming for clicks that count, clicks that turn into loyal clients who trust you with their furry friends.
Now, let's chat about the magic of targeting the right crowd. Picture this: you're not casting a wide net hoping to catch a few fish; you're choosing the right bait for the fish you want. That's the minimum viable audience for you. It's about getting super specific with who you're talking to, so your message hits home every time. And when it comes to where your ads show up, it's a whole buffet of options. Search campaigns are your go-to, but there's also this new kid on the block called Performance Max campaigns. They're like the smart kids in class, using all the data to make sure your ad gets seen by folks who are actually looking for vet services.
But hey, it's not all sunshine and rainbows. We've got to talk about the pitfalls too, like those sneaky smart campaigns that might drain your budget faster than a puppy chews a slipper. And then there's the art of choosing the right keyword match types – it's a balancing act. Plus, we can't forget about display and shopping ads. They've got their quirks, but they can work wonders for your brand and online store if you play your cards right.
So, to wrap this up, mastering Google Ads is like being a digital marketing wizard for your vet practice. It's about making smart choices, analyzing the heck out of your data, and always keeping your eye on the prize – helping pets and their humans. Tune in to the episode, and let's take your practice to the next level together. Here's to making your vet practice the talk of the town (or the internet, in this case). Catch you on the podcast!
I've got some fresh, hot-off-the-press content for you today. First off, I've got to say sorry for the unexpected break—caught a bit of a bug, but I'm back and better than ever, ready to roll out weekly episodes just for you. And hey, your thoughts mean the world to me, so don't hold back on that feedback, especially for our in-between episodes!
Now, let's get into the good stuff. I had this amazing chat with Harrison King, the marketing whiz who's been shaking things up over at All Star Veterinary Clinic. This guy's story is like a rollercoaster—he went from dreaming about video game design to diving headfirst into video editing and social media, and boy, did he make a splash. He crafted this killer business plan that rocketed his folks' vet clinic into the limelight of the digital world.
We talked about how he navigated the social media maze, shifting gears from Facebook to Instagram, and then hitting it big with TikTok. His focus on content that educates and inspires led to a client boom at the clinic. Sure, they hit a few snags with ownership changes and sponsorship hiccups, but Harrison's a firm believer in the power of strategic partnerships, even for the little guys. And when I poked around about ROI, he admitted it's tough to pin down the direct effects, but consistency is your best friend when it comes to content and making those social media ads pop. Plus, with folks leaning towards more personal, phone-friendly content, it's time to rethink our approach to production and quality.
Wrapping things up, Harrison gave us a peek into the future of social media marketing, talking about TikTok's shopping features and how targeted advertising is shaping up. He's all about planning with purpose and creating content that hits hard. And let's not forget the art of the hook and storytelling—because let's face it, those flashy edits just aren't cutting it anymore.
So, that's a wrap on another episode. I'm Brandon Breshears, and I can't wait to share more game-changing conversations with you on the Veterinary Marketing Podcast. Keep pushing the boundaries, keep growing, and let's make a real impact together. Catch you on the next one!
In this episode, I'm the guy behind the mic at the Veterinary Marketing Podcast. I just wrapped up an amazing chat with Esteban Sotomayor, the mastermind running All Pets Hospital Veterinarians in Quito, Ecuador. We really got into the nitty-gritty of what it takes to stand out in the bustling vet scene over there, and let me tell you, Esteban's insights are pure gold. I can't wait to share with you all the smart strategies and deep dives into the world of veterinary marketing that we covered.
Ecuador's vet market is something else, with more than 700 clinics in Quito alone! Esteban shared how he's making waves by doing things differently. He's got this killer approach to bringing in and keeping top-notch talent by giving vet students real-world experience and then making sure they stick around by keeping the job fresh and exciting. And when it comes to marketing, he's all about that premium client experience – think short wait times, spotless facilities, and a personal touch that makes all the difference. Plus, he's got social media down to an art, using Instagram to show off just how great his clinic is.
Esteban's also big on learning from the best, taking cues from Disney to up his communication and client service game. He's a pro at understanding his clientele, using tools like WhatsApp to keep the conversation flowing, and he knows the importance of aligning his brand with what pet owners are looking for. We even talked about how these strategies aren't just for Ecuador – they're universal. Your team is your brand's biggest cheerleader, and getting that client-practice fit just right is key. I'm already looking forward to catching up with Esteban again to dive even deeper.
Thanks for tuning in, and I hope you're as pumped as I am to put these insights into action. Keep an ear out for more episodes where we'll continue to explore the ins and outs of veterinary marketing. Catch you next time!
In this episode, I've got to tell you about this amazing chat I had with Derral Eves. If you haven't heard of him, he's the genius who's been helping YouTube stars like Mr. Beast become household names, and he's the brains behind Vid Summit. We got together to talk about something I'm super passionate about: leveraging YouTube for local businesses, especially for my fellow vets out there. And before we jump in, a huge thanks to WhiteSpark and CallRail for supporting our show and helping businesses shine with local SEO and call tracking.
Now, let me tell you about Derral's journey. This guy started his digital marketing agency way back in '99 and pivoted to YouTube when it was just a fledgling platform in 2005. He's not just a marketing whiz; he's also a dad to five kids down in southern Utah. His personal story is a testament to how YouTube can revolutionize the way we build audiences and make money.
In our conversation, Derral dropped some serious knowledge about the unique advantages YouTube has over other platforms like TikTok. We're talking about real revenue and engagement potential here. He shared stories of success from all kinds of niches, proving that no matter how specialized your interest is, there's room for you on YouTube. For us in the veterinary field, this is golden. I even shared how Dr. Cody Gillman's YouTube channel skyrocketed to 60,000 subscribers, boosting his practice and making it a magnet for young talent in the industry.
Derral's parting wisdom? Focus on your passion, not just the views. Whether you're starting a new channel or building on an existing one, clarity and consistency are your best friends. And don't worry about being too niche – it's all about finding your unique specialty and owning it. Remember to check your YouTube data now and then, but don't obsess over it. Keep an eye on metrics like click-through rates and viewer behavior post-video to keep improving your content.
Wrapping up, I'm just blown away by the potential YouTube has for vets and local businesses. It's not just about growing your practice; it's about building a community and sharing your passion with the world. So, if you're a vet looking to make a mark, or you're just starting out, consider this your sign to dive into video marketing on YouTube. It could be the best move you make for your business. Thanks for tuning in, and I can't wait to see where your YouTube journey takes you!
In this episode of the Veterinary Marketing Podcast, I, Brandon Breshears, had the pleasure of discussing quiz funnels with the brilliant Ryan Levesque, the mastermind behind the Ask Method and co-founder of Bucket.io. In our latest episode, we dove headfirst into the world of quiz funnels, and let me tell you, it's a game-changer for how we do marketing in the veterinary field.
Ryan's a big deal in the marketing world, and he's got this killer strategy that's all about asking the right questions to really get what your clients need. It's not just about pushing products or services; it's about figuring out what's going on with your clients and how you can help them best. With quiz funnels, we're talking about sparking a conversation with potential clients, getting to know their specific needs, and crafting marketing messages that hit home for them.
And then there's Bucket.io—this platform is like the Swiss Army knife for creating quiz funnels. Ryan walked us through how it uses AI to make the whole process a breeze and fits right in with the tech you're already using. It's perfect for us in the vet industry because it helps us make quizzes that are spot-on for what our clients are dealing with, like helping them prep for tough stuff like euthanasia appointments or figuring out the best wellness plans for their pets.
So, a huge shout-out to Ryan for sharing his wisdom with us. If you're itching to get into the nitty-gritty of the Ask Method or want to start crafting your own quiz funnels with Bucket.io, definitely check out askmethod.com or bucket.io. And don't forget to follow Ryan for the latest tips and tricks.
Remember, folks, integrating quiz funnels into your marketing mix can totally transform how you connect with clients. It's all about that personal touch and really understanding what your clients are after. With the right approach and tools, you're not just attracting clients—you're building a community of loyal fans for your practice.
Thanks for tuning in, and I can't wait to share more marketing gems with you on the Veterinary Marketing Podcast. Catch you next time!
In today's episode, I'm super pumped to chat about the wild world of social media and how it's shaking up the game for vet marketing. I had an awesome talk with Cheyanne Flerx, who's pretty much a wizard when it comes to all things social media in our industry. We're diving into the big shifts in how folks are scrolling through their feeds and what that means for your practice. It's all about getting savvy with creating content that grabs attention and making the most of AI to keep things fresh and engaging. Now, let's talk content—because it's king, queen, and the entire royal court in social media land. With platforms like TikTok setting the pace, we've got to step up our game. It's not just about being seen; it's about making a real connection with pet parents through videos that tug at the heartstrings. And let's not forget the importance of really knowing who you're talking to. It's not just throwing posts out there and hoping for the best. It's crafting the kind of content that speaks directly to your audience, building a community that looks to you not just for vet services, but for a connection to a bigger pet-loving family. We also got into the nitty-gritty of using Instagram for reaching folks right in your backyard and how even a little bit of ad spend can go a long way. Plus, Cheyanne introduced Vet Vibes Hub, which is a total game-changer for keeping your social media on point without burning out. And, because we're all about growth, we covered the importance of stepping back, reviewing what's working, and doubling down on those strategies. Cheyanne's big on making sure your content has that personal touch—no more cookie-cutter posts! Vet Vibes Media is all about helping you keep it real and branded. Wrapping things up, we're inviting you to jump into the Vet Vibes Hub and catch more insights on the Veterinary Social Media Podcast. This social media journey is a marathon, not a sprint, but with the right tools and a solid plan, you're going to cross that finish line with a bunch of new pet-owner pals cheering you on. So, stay tuned, keep learning, and let's crush it in the digital space together. Catch you next time on the Veterinary Marketing Podcast!
In one of our latest episodes, we dove deep into a topic that hits close to home for a lot of us in the veterinary field: figuring out how to sift through the endless options of services and products that promise to boost our practices. It's a maze out there, and I'm here to share some of the golden nuggets we uncovered about how to make the best choices for your practice.
First off, let's talk about knowing what your practice really needs. It's not just about the bells and whistles of a new product or service; it's about what's going to solve the specific challenges you're facing. Are you struggling to keep clients coming back? You'll need a system that's a pro at tracking and communication. Or maybe you're on a mission to grow your client list – then you're looking for a marketing powerhouse that can get your name out there. It's all about aligning with your goals.
But here's the kicker: no product or service is going to be without its flaws. That's why it's crucial to dig into the potential downsides before you commit. Will it play nice with the systems you already have in place? Is it going to take forever for your team to learn? And let's not forget about the cost – are there hidden fees that'll hit you where it hurts? These are the kinds of questions that can save you a lot of headaches down the line.
And you know what else? On the podcast, we talked about the importance of supporting small businesses. It's something I'm really passionate about. Choosing to work with smaller companies can often mean better, more personalized service, which can make a world of difference when you're trying to stand out in the veterinary market.
So, to wrap it up, picking the right tools and partners for your practice is a big deal. It's about understanding your needs, being aware of potential pitfalls, and ensuring whatever you choose really gels with your operations. Stick to these principles, and you'll be setting your practice up for success.
If you're digging these insights and want more where that came from, don't forget to check out the podcast. We're all about helping each other thrive in this industry, so let's keep the conversation going. Catch you on the next episode!
In our latest chat, we're tackling the ins and outs of digital marketing and how it can totally transform your vet practice. We're talking about drawing in new clients, keeping them engaged, and making sure they stick around. I'm here to guide you through this journey, so let's jump right in!
First off, I want to give a massive shoutout to our sponsors, WhiteSpark and CallRail. These folks are changing the game in digital marketing, and I'll be spilling the beans on how their services can seriously up your practice's game. Now, let's get to the good stuff. We're zeroing in on client-centered marketing because, let's face it, your clients are the heart of your practice. It's not just about listing what you can do; it's about understanding and addressing what your clients and their furry friends need. From the moment they call your practice to the messages they read on your website, it's all about making them feel heard and cared for.
And it doesn't stop there. We're diving into how to create meaningful interactions, educate your clients right from the start, and even how to get them to sing your praises to others. Plus, we can't ignore the power of online reviews. I'll share some killer strategies on how to manage feedback to boost your online rep. This episode is jam-packed with actionable tips that can make your practice the go-to spot for pet care.
So, if you're ready to make some waves in your digital marketing efforts and create a practice that truly resonates with pet owners, you won't want to miss this. Stick around for more episodes where we'll keep unraveling the world of veterinary digital marketing. Until next time, let's keep pushing the boundaries and making those meaningful connections with our clients. Catch you on the flip side!
I'm thrilled to chat with you about some of the digital marketing strategies we've been unpacking on the show. It's no secret that vet practices are hitting some bumps in the digital road, with ad costs going up and client attention spans shrinking. But I've got your back! In a recent episode, we dove into this headfirst, and I'm here to break it down for you with some actionable advice.
Let's kick things off with your value proposition—this is your secret sauce, folks. It's what makes your practice the go-to spot for pet care. We need to zero in on what makes you unique and how you can meet your clients' needs like nobody else. Think about your ideal client and shape your offers to hit the mark just right. Remember, we're not trying to please everyone; we're after the right ones who will appreciate the value you bring.
Now, let's talk content—because it's king, queen, and the entire royal court in digital marketing. Your content has to pop and make people stop scrolling. It's not just about pretty pictures or catchy headlines; it's about telling stories that connect and educate, all while showcasing what your practice stands for. And don't forget tracking! You've got to know where your clients are coming from. Tools like CallRail can be game-changers, helping you pinpoint what's working and where to focus your marketing magic.
Throughout the podcast, we've leaned on the smarts of folks like Seth Godin and Darren Shaw, and shared real-life stories, like the one about "Buy My Dad's Vet Clinic." These examples aren't just stories; they're proof that these strategies work. So, as you tune into the next episodes, remember that mastering digital marketing is totally doable. With a solid value proposition, killer content, and smart tracking, you'll be setting your practice up for success. Can't wait to share more with you—let's keep the conversation going!
In this episode, I just had an amazing chat with Jon Morgenstern, the paid advertising guru from VaynerMedia, and let me tell you, it was a goldmine of insights. Jon, who's worked with the legendary Gary Vaynerchuk, shared some incredible strategies that are just too good to keep to myself. So, a huge shoutout to our sponsors, White Spark and CallRail, for making this episode possible. Their tools are game-changers for local SEO and tracking conversions, and they help us bring these valuable conversations to you.
In our conversation, Jon, or "JMO" as he's known, dished out some serious wisdom on the balance between high-level strategy and hands-on practice. He's a master at blending Gary Vee's "clouds and dirt" philosophy into something that businesses of any size can really use. And let me tell you, when Jon talks about embracing AI and the importance of creative diversification in advertising, you're going to want to take notes. He's got this passion for ad interfaces and staying on top of trends that's just infectious. Plus, he shared a killer case study about a vet practice that blew up on TikTok, proving that organic reach can be just as powerful as paid ads.
We also got into the nitty-gritty of native purchasing on social platforms, and Jon's insights into TikTok's unique approach were eye-opening. It's clear that e-commerce is being shaken up in a big way, and there's so much potential for local businesses, especially in the vet industry, to make a splash on social media. Jon's advice on leveraging these platforms and partnering with local communities was spot-on. Wrapping up, his enthusiasm for TikTok's ability to connect people and businesses across the globe was truly inspiring.
So, there you have it, folks. My chat with Jon Morgenstern was a deep dive into the future of digital marketing, and the key takeaways are crystal clear. Blend organic with paid, keep up with tech like AI, and tailor your content for each social platform. Stick around for more episodes where we'll keep uncovering the latest in marketing innovation. Trust me, you won't want to miss what's coming up next!
In one of my latest episodes, I had an awesome chat with Darren Shaw, the big brain behind Whitespark, and let me tell you, it was a treasure trove of local SEO gold. We dove deep into the nitty-gritty of Google business listings and how they can make or break your visibility in your local community. If you're running a vet practice, you're going to want to hear this because Darren's insights could seriously put you on the map – literally.
So, Darren's been in the local SEO game for over a decade, and Whitespark started out just like any other web development company in Edmonton. But now? They're the go-to for boosting your search rankings. And get this – your Google business profile is like your secret weapon. It's shocking how many businesses don't realize the power of keeping it fresh with updates, photos, and engaging content. It's not just about looking good; it's about drawing in those leads and calls that keep your practice thriving.
But here's the kicker – local SEO isn't a one-and-done deal. It's a long game, and it's all about building a solid online presence that keeps you top of mind and top of search results. And with Google always shaking things up, Darren and I got into what's next for SEO and how to stay ahead. Plus, he dropped a killer pro tip: sprinkle some relevant keywords into your Google business profile name, and watch your local rankings climb. It's these kinds of strategies that can open up a world of growth for your business.
Thanks for tuning in to this deep dive into local SEO with me. If you're ready to up your online game and get those leads rolling in, these strategies are your starting line. And remember, SEO is always on the move, so keep learning, keep tweaking, and keep climbing those rankings. Catch you next time!
In this episode, I'm super pumped to share with you the nitty-gritty of marketing for veterinary practices. We're going to dive into a killer strategy that will revolutionize how you attract new clients and ensure your existing ones remain loyal.
We start at the bottom of the marketing funnel, which is where the real magic happens. This is the domain of your current clients, and it's crucial to keep them engaged and perfect the conversion process. We'll discuss crafting offers that tug at the heartstrings while also appealing to your clients' rational side. It's not just about the services you provide; it's about creating a sense of community and trust that pet owners are looking for.
When communicating with your clients, it's essential to combine that emotional bond with concrete, logical reasons why your practice is the best choice. Differentiate yourself with unique offers and value propositions that make it clear why pet owners should choose you over the competition. We'll also explore ways to maintain a strong connection with clients through excellent web content, compelling copywriting, and impactful videos. Personalized emails and texts can show your clients that you care, even when they're not visiting your clinic.
This episode will also cover how to give new clients a VIP welcome with an indoctrination sequence focused on delivering continuous value. Good reviews, referrals, and a well-managed Google Business Profile can significantly enhance your visibility.
I've laid out everything for you, from making an impact at the top of the funnel with social media to ensuring you're the one they find when searching for vet services with smart SEO tactics. A big thank you to our sponsors for making this episode possible!
As we conclude, I hope you're feeling equipped to elevate your veterinary marketing. It's all about nurturing those relationships and truly understanding your clients' needs. Stay tuned to the Veterinary Marketing Podcast for more insights and strategies, and let's continue to do incredible things for pets and their owners. Catch you in the next episode!
Today, I'm thrilled to dive deep into the world of Google Ads and how they can revolutionize your veterinary practice.
Google Ads is more than just your typical search ads. It's a powerful platform with nine different types of ads that can help you achieve various goals. Whether you're looking to attract new clients, target specific demographics, or engage with your current clients, Google Ads has got you covered.
One of the standout features of Google Ads is its ability to target based on demographics and behavior. By combining these two factors, you can create a highly effective targeting strategy. Google has a treasure trove of user data that can inform your targeting options and help you reach the right audience.
When it comes to choosing the right campaign for your veterinary practice, I recommend search campaigns. These campaigns allow for tailored messaging and targeting based on user behavior. They're particularly effective for generating new clients and can be customized for different types of searches, such as informational, branded, and transactional searches.
But that's not all! There are other campaign types worth exploring, such as video campaigns on YouTube, app campaigns for in-app networks, and even hotel campaigns for practices with pet hotels. Each campaign type has its own unique benefits and can help you achieve specific marketing objectives.
As we look towards the future, it's important to stay updated on upcoming changes in digital marketing, especially with Google's search generative experience (SGE). These changes will require our attention and adaptation to stay ahead of the game.
If you need assistance or want to discuss further, don't hesitate to reach out. I'm here to help and find joy in assisting you. Visit our website at vendormarketingpodcast.com and send me a message. And if you think someone else could benefit from this podcast, please share it with them. Your support means the world to me.
So let's unleash the power of Google Ads together and explore the endless possibilities it holds for your veterinary practice. I can't wait to see what we can achieve. Have a fantastic day!
Today, I want to dive into the exciting world of digital marketing and share some insights that will help you stay ahead of the game. Trust me, you don't want to miss out on this!
So, let's talk about the impending shift in marketing. We're on the verge of a major revolution in the digital marketing landscape, and it's crucial that we adapt to these changes. One of the big disruptors in the industry is Google's AI, known as Search Generative Experience (SGE). This AI is going to completely transform the way people use search engines, making them more conversational and interactive. And that means the old ways of marketing might not cut it anymore.
Now, here's the thing - data and audience are going to be the keys to success in this new era of digital marketing. You need to master data reporting and understand where your clients are coming from. Platforms like Google rely on data to find more of your target audience, so it's essential to get a handle on it. But it's not just about data, my friend. Building an audience through content creation on social channels is equally important. It's a way to connect with your audience on a more personal level and not solely rely on Google.
The changes brought by SGE and other advancements are just around the corner. In fact, I predict we'll start feeling their impact this year. So, it's time to take action and set up accurate conversion tracking. This will help you understand your audience better and make smarter marketing decisions. And hey, if you're feeling overwhelmed, don't worry. I'm here to help you navigate through these changes. If you need assistance or know someone who could benefit from this information, feel free to share this episode.
In conclusion, the future of digital marketing is bright and full of opportunities. But to seize those opportunities, we need to adapt and evolve. Let's embrace the future together and make the most of what's to come.
In a recent episode, I discussed the five most crucial marketing activities for veterinary practices to ensure success in 2024. We all know that the upcoming year may bring some challenges, like price sensitivity and a decrease in clients and appointments. But fear not, because with effective marketing strategies, we can turn these challenges into opportunities for growth.
First up, let's talk about the power of tracking and data analysis. I highly recommend using call tracking software like CallRail to determine where your clients are coming from and gather qualitative and conversion data. This information is crucial in understanding which marketing channels are effective and how to improve conversion rates.
Another important aspect is focusing on what you want. It's essential to define your target audience and attract the right clients. By doing so, you can achieve better results in your marketing efforts. And speaking of clients, understanding their value is key. I advise practices to track revenue per client and break it down by source for effective marketing measurement.
Now, let's dive into conversion tracking. While tracking website data is important, without conversion tracking, it may not directly impact your bottom line. I recommend using CallRail for call tracking, implementing source tracking for booked appointments, and utilizing Google Analytics for website data.
Moving on, I want to stress the importance of marketing to your own email lists. Many practices currently underutilize this strategy, but it's a significant opportunity for growth. Regular communication and providing value to your clients can go a long way in building a loyal customer base.
To build a community within your email list, I suggest incorporating text messaging and online chat widgets. Programs like Twilio can help you integrate text messaging into your marketing efforts and facilitate better communication with your audience.
Inbound marketing and offers also play a crucial role in your marketing success. Having systems in place to generate leads and increase website traffic is essential. Paid advertising can be a flexible and effective way to boost traffic during slower periods. And don't forget about the power of offers in conveying value to your audience.
Maximizing existing resources is another key strategy. Creating a positive customer experience and implementing internal marketing strategies can help you stand out from the competition. Setting up a referral program and implementing rewards and retention programs can keep clients loyal and prevent them from seeking services elsewhere.
In conclusion, by implementing these strategies, veterinary practices can navigate challenges and thrive in the industry. I encourage you to share these insights with others who may benefit. Here's to a successful end of the year and an even better year ahead!
I am beyond excited to introduce you to something that is going to completely transform the way veterinary practices approach their marketing strategies. Get ready to meet the Vet Marketing Guru, a game-changing tool that is specifically designed to provide veterinary practices with the tactics, tools, and ideas they need to take their marketing efforts to the next level.
Now, let me tell you why the Vet Marketing Guru is not your average tool. It's actually a Generative Pre-trained Transformer (GPT) that has been meticulously trained on all of our podcast episodes. This means that it can generate outputs based on the content we've produced over the years. You may have heard of ChatGPT, which is a fantastic tool, but it requires specific prompts to get consistent outputs. That's why I created the Vet Marketing Guru, a GPT specifically tailored for veterinary practices. This tool is constantly being upgraded, trained, and improved to ensure it remains relevant and effective.
To access the Vet Marketing Guru, all you have to do is visit veterinarymarketingpodcast.com/gpt. Currently, it's available for ChatGPT premium members at a cost of $20 a month. Trust me, it's worth every penny. Not only does it save you time and effort, but it also provides you with incredible outputs. The Vet Marketing Guru comes with pre-built prompts and can generate ideas for content calendars, marketing messaging, ad copy, email copy, and so much more. It's like having a marketing expert right at your fingertips, ready to give you innovative and effective strategies whenever you need them.
I really want to hear your thoughts on the Vet Marketing Guru, so please give it a try and provide your feedback. Many people have already been using it and have had amazing experiences. Your feedback is incredibly valuable in helping us improve and refine the tool to better serve your needs.
In a nutshell, the Vet Marketing Guru is an invaluable resource for veterinary practices looking to enhance their marketing strategies. It's not just a tool; it's a partner that works with you to improve your marketing efforts and help your practice thrive. So, go ahead and give the Vet Marketing Guru a try. I can't wait to hear about the incredible impact it has on your marketing strategies.
I am thrilled to bring you this episode featuring a special guest, Dr. Stacee Santi. With her 20 years of experience as a veterinarian and her expertise in marketing, Dr. Santi is the founder of Vet to Pet and has developed the concept of the seven love languages of client loyalty. Trust me, this is a topic that holds immense value for veterinary hospitals.
During our conversation, Dr. Santi shared insights on how understanding and catering to clients' individual love languages can help build strong relationships and provide value. We discussed the importance of delivering value in various areas, not just through loyalty programs. Dr. Santi also introduced the concept of taking the path of least resistance when designing systems for veterinary practices, highlighting the need to reduce friction and make processes more efficient.
We delved into the seven love languages in veterinary medicine, including convenience, communication, accessibility, trust, education, and more. Dr. Santi emphasized the significance of empathizing with clients and tailoring marketing messaging and website content to their preferred communication styles. And to top it off, she introduced her new course, which aims to improve veterinary teams' communication skills and understanding of client needs.
In a nutshell, implementing the seven love languages of client loyalty can revolutionize the way veterinary practices operate, leading to stronger client relationships, improved loyalty, and a more successful practice. So, join me in this episode as we dive deep into this fascinating topic with Dr. Stacee Santi.
I recently had the pleasure of chatting with a digital marketing expert on my show. We dove deep into the world of sales in the veterinary industry, and I'm excited to share the highlights of our conversation with you.
First things first, let's address the elephant in the room: sales. I know it can have a negative connotation in the veterinary industry, but trust me, it's crucial for the success of your marketing campaigns. Sales and marketing go hand in hand, with marketing getting the message out there and sales coming into play when potential clients interact with your practice and make the decision to do business with you.
So, how do you know if you have a marketing problem or a sales problem? It's important to identify the root cause of any issues you may be facing. If you're not seeing enough people showing up or booking appointments, that's a marketing problem. On the other hand, if you're getting plenty of website visitors but they're not converting into clients, that's a sales problem.
Now, let's talk about the impact of improving your sales conversion rates. Even a small increase can make a big difference in your return on investment. For example, going from a 2% conversion rate to 5% can lead to a significant boost in profitability. It's all about reframing your perception of sales as helping people. By converting potential clients, you're able to provide them with the care they need and deserve.
Belief in your offerings is key. If you don't believe in what you're providing, it's time to work on improving your service until you can confidently stand behind it. Remember, you're here to help people, and that belief will shine through in your sales efforts.
When it comes to sales techniques, it's all about educating and guiding your clients. The goal is not to manipulate or convince, but rather to help them understand their problem and find the best solution. And don't underestimate the importance of effective phone handling. Building rapport, providing context, and offering value during phone conversations can make a world of difference.
Now, let's talk about strategies for closing sales. After building rapport and explaining the process and pricing, it's time to ask the potential client, "So what day works best for you?" By offering a few options, you give them the freedom to choose a convenient time without feeling pressured.
To wrap things up, I want to leave you with four key points for successful sales. First, frame sales as helpful, because that's what it's all about. Second, empower your front desk staff with conversation control tools. Third, create scripts and systems that align with your marketing strategies. And finally, provide recordings for training and improvement.
Remember, even small improvements in your conversion rates can have a big impact on your profitability. So, don't shy away from sales. Embrace it as a way to provide great care to your clients. And if the word "sales" feels uncomfortable, just think of it as "helping people." Because at the end of the day, that's what it's all about.
I hope you found our conversation insightful and packed with practical advice. By implementing these tips and tools, you can improve your sales skills and ultimately provide better care for your clients and their pets.
I'm thrilled to share my recent conversation with Elliot Greenwood, the co-founder of Chckup.app, a game-changing digital marketing app for veterinary hospitals.
Chckup is an innovative app that goes beyond just reminders and analytics. It's a tool that unlocks the full potential of veterinary practices by leveraging owned data, such as email lists and phone numbers, to generate more revenue and attract better clients. During our chat, Elliot shared the story behind Chckup's birth and how they pivoted from focusing on price comparison for human medicine to addressing the need for better software in the veterinary space.
What sets Chckup apart is its all-in-one solution that seamlessly integrates with practice management systems. It offers features like scheduling, client communication, analytics, and reviews, simplifying the booking process and maximizing conversions. Elliot emphasized the importance of personalization in marketing and how Chckup is revamping their reminders feature to allow for more targeted and personalized messages. We also discussed the potential of AI in veterinary practices, agreeing that the industry needs to be better prepared before fully integrating AI technology.
Elliot also shared valuable insights on building referral partners and the importance of bringing value to those partnerships. As a user of Chckup myself, I appreciate their focus on solving the problem of marketing attribution, something that many other apps fail to address. To connect with Chckup and take advantage of a special deal for podcast listeners, visit Chckupapp.com and follow them on social media.
I want to extend my gratitude to Elliot for his time and insights. Chckup's work is a testament to the importance of maximizing revenue to support staff and help pets. I'm excited to see how Chckup continues to revolutionize the veterinary industry.
In this episode, we had the pleasure of chatting with Dennis Yu, a marketing legend from blitzmetrics.com. Dennis boasts an impressive background, having managed over $1 billion in ads for major brands such as Nike, American Airlines, and the Golden State Warriors. What's even more intriguing is his ability to distill his expertise into practical tips for local businesses, including veterinary hospitals like yours.
Dennis's journey in digital marketing began at Yahoo as a search engine engineer, and he has since been involved in significant projects. His mission is to create one million jobs, and he travels worldwide to collaborate with agencies and governments. During our conversation, Dennis shared some fascinating insights from his recent discussion with Facebook, where he underscored the importance of feeding conversion events back into the system for optimization.
We also delved into the art of digital advertising, with Dennis emphasizing the necessity of at least 250 conversion events per month to optimize your campaigns. He introduced his renowned "dollar per day" method, enabling you to test different variations of successful ads without straining your budget. Dennis also stressed the power of hyper-local and relevant content, as well as the effectiveness of live streaming in cultivating a local celebrity status.
One of the most captivating segments of our conversation was when Dennis recounted his visit to a funeral home in Las Vegas. He employed AI tools to transform the videos into engaging content for various platforms, highlighting the significance of creating content that might appear mundane to the business owner but holds audience interest. We also explored the truth about SEO, with Dennis expressing his skepticism about the industry and offering audits to assist small business owners in avoiding scams by agencies.
Overall, our conversation with Dennis Yu was eye-opening, providing valuable insights into the realm of digital marketing. Whether you're a small business owner or a marketing professional, there's much to glean from Dennis's experiences and expertise. Make sure to tune in to the episode on the Veterinary Marketing Podcast and prepare to harness the power of digital marketing for your veterinary hospital.
In this episode, I had the pleasure of chatting with Sarah Rumple, the owner and chief creative officer of Rumpus Writing. We had a deep dive into the world of copywriting in veterinary marketing, and it was a fascinating conversation.
Sarah and I discussed how copywriting plays a crucial role in attracting and retaining clients for veterinary hospitals. We explored the importance of creating a brand voice and identity, selling without feeling salesy, and achieving desired outcomes through effective copywriting. We also touched on the power of a good website and the common mistakes to avoid in copywriting.
One of the key takeaways from our conversation was the value of educational content in establishing a veterinary practice as a credible source of information. Sarah shared that Rumpus Writing writes over 200 pet owner-facing blog posts every month for veterinary practices. We also discussed the potential uses of AI-generated content, such as ChatGPT, in veterinary practices.
If you're interested in learning more about the power of copywriting in veterinary marketing and how it can benefit your practice, be sure to check out the full episode on the Veterinary Marketing Podcast. And don't forget to visit Rumpus Writing's website to discover their unique blend of medical knowledge and writing expertise.
I hope you find this episode as informative and engaging as I did. Remember, with the right copywriting strategies, you can attract and retain the right clients for your veterinary practice.
Today, I'm thrilled to bring you some amazing insights from a recent episode featuring Michael Shirley, the owner of Family Pet Health veterinary hospital.
Let me tell you, Michael's veterinary practice knows how to make a grand opening unforgettable. They managed to attract a whopping 350-450 people to their grand opening event, despite the challenges of parking and logistics. But it wasn't just a celebration of their new location - it was a showcase of their unique approach to veterinary care. They took participants on a guided tour, where they got to learn about different aspects of the practice, from radiology to surgery and recovery. And get this, they even used a stuffed animal dog to simulate real-life scenarios, like a pregnant dog needing surgery. How cool is that?
One of the biggest takeaways from Michael's experience is the power of special events in engaging clients. At the grand opening, they handed out passport books to participants, who had to collect stamps from different stations to enter a contest for free vaccines for life. This clever strategy not only created excitement, but also allowed Family Pet Health to collect valuable contact information for future marketing campaigns. And let me tell you, Michael knows a thing or two about marketing. He used social media to generate buzz leading up to the event, creating authentic videos with his cell phone to showcase the unique features of their new building. They even ran video ads on platforms like Instagram, YouTube, and Facebook, which received a high click-through rate thanks to their engaging content.
But that's not all. Michael also shares his insights on controlling the message about his new vet hospital and addressing concerns about potential price increases. He emphasizes the importance of charging what they're worth and providing a higher-end experience. And let's not forget about community engagement - Family Pet Health has a large garage space that can be rented out for events, from dog training classes to wedding and baby showers. By offering this space at a low cost, they not only give back to the community, but also attract potential clients who may already have dogs and need a veterinarian.
I hope you found these insights as valuable as I did. If you want to connect with Michael, you can find him on LinkedIn or Facebook, where he's always active. And don't forget to check out the Veterinary Leadership Book Club, a Facebook group with over 3000 veterinary professionals, where they read and discuss books related to veterinary practice. A big thank you to our sponsors, the International Veterinary Dentistry Institute, Veterinary Dentistry.net, Used Vet Equipment, and New Vet Equipment. Without their support, we wouldn't be able to bring you these amazing episodes. So, share this podcast with others who could benefit from the content, and let's keep learning and growing together in the veterinary industry.
In this episode, I want to share with you the incredible insights I gained from my recent conversation with Luria Petrucci, a true pioneer in the world of live streaming and content creation. With over 17 years of experience under her belt, Luria's expertise is invaluable for anyone looking to up their content game and connect with their ideal clients.
During our chat, Luria emphasized the power of live streaming as the most effective form of content creation. She believes that going live builds trust and authenticity, allowing you to connect with your audience on a deeper level. The benefits of live streaming are numerous, including less post-production time and the ability to create content even if things aren't perfect. We also discussed the importance of incorporating both live and pre-recorded content into your strategy, as they serve different purposes in reaching and engaging your audience.
Creating content that resonates with your audience is key, and Luria shared some fantastic tips on how to do just that. Leveraging your expertise and incorporating storytelling can make your content engaging without the need for extensive research. For veterinarians, Luria suggests using animals as props and finding unique ways to connect with your audience. We also touched on the challenges of creating content for a hyper-local industry like veterinary hospitals and the effectiveness of platforms like Facebook and Instagram, especially through live videos.
Engagement is crucial in live videos, and Luria provided some great insights on capturing attention. Incorporating animals, children, and food can help grab your viewers' interest. Luria also stressed the importance of connecting with your audience on a human level and taking a stance on relevant issues. We discussed the ideal setup for content creation, addressing common issues like bad echoes and background noise. Luria recommends having professional quality video for credibility but also acknowledges the value of raw, authentic content.
Lastly, we talked about Luria's upcoming workshop, which focuses on content strategy and driving business growth. She emphasizes the importance of being intentional and consistent with your content creation efforts. Results may take time, but staying committed and making adjustments along the way is key. To find out more about Luria's workshop, head over to procom/masterclass.
So, whether you're a seasoned content creator or just starting out, remember to stay committed, be consistent, and always strive to connect with your audience on a human level. Happy streaming!
In this episode, I'm super excited to share some awesome insights from our latest episode, where we dived deep into the fascinating world of loss aversion and how it can be harnessed in marketing and copywriting.
Loss aversion is a psychological principle that suggests people are more motivated to avoid loss than to gain something. Think about it this way: losing $100 feels way worse than finding $100 feels good. This fear of loss can be a powerful motivator for people to take action. But here's the thing, we need to balance loss aversion with the potential for gain. We're not about fear mongering here, but rather framing offers in a way that highlights the potential benefits and the consequences of inaction.
In addition to loss aversion, we also discussed three other levers that can be used in marketing: the gain lever, the logic lever, and the fear lever. The gain lever focuses on what can be obtained from taking action, like having a healthier and happier pet. The logic lever explains why taking action is important, such as how regular dental care is crucial for a dog's overall health and longevity. And the fear lever highlights what will happen if action is not taken, like the potential for serious health issues due to neglecting a dog's dental health. Sprinkling a bit of status, like the prestige of owning a healthy pet, can also be effective.
So, my friend, loss aversion, when used ethically and strategically, can be a game-changer in your marketing efforts. By understanding and applying this principle, along with the three levers of marketing, you can improve response rates and create more effective offers. Remember, it's not about scaring people, but rather motivating action by highlighting the potential gains and logical reasons for taking action. Give it a try in your marketing strategies and see the difference it can make.
I recently had an awesome discussion about generating clients for veterinary hospitals using digital marketing. I wanted to share the insights from that episode with you, breaking down the six strategies I discussed and giving you my take on their effectiveness.
First up, we talked about paid advertising. It's a powerful tool for reaching a wide audience, but it's important to remember that it should come after establishing other methods. Paid advertising can be effective, but it's not the first step in building a solid client base.
Next, we touched on cold outreach. While it can be effective, it's not scalable and can be time-consuming. So, I don't typically recommend it as a primary method for generating clients.
Now, let's talk about my personal favorite - client referrals. When your clients refer others to your veterinary hospital, it's a clear indication of good service. Plus, it attracts similar clients, helping you build a strong, loyal client base.
Another great strategy is forming strategic partnerships with businesses that have the same client type. By partnering with boarding facilities or groomers, for example, you can tap into their client base and offer your services, creating a win-win situation.
We also discussed the power of organic media, which involves creating and publishing content on external sites like blogs, social media, videos, and podcasts. This helps you reach a wider audience and establishes you as an authority in your field.
Lastly, we talked about owned media, which includes email or text message lists. This is a powerful tool for directly communicating with your clients and keeping them updated about your services.
To wrap it up, I emphasized the importance of diversifying your traffic sources to protect against market conditions. Referrals, building your own media list, strategic partnerships, and content creation should be prioritized. Paid advertising and cold outreach can be effective, but they shouldn't be your primary methods.
Remember, building strong relationships with your clients and providing excellent service are key. If you have any questions or need assistance, feel free to reach out. I'm here to help you succeed in your veterinary marketing efforts.
In one of our recent episodes, I had the pleasure of chatting with Chris Do, an Emmy award-winning designer, CEO, and chief strategist of Blind. Chris is also the founder of The Futur, an online educational platform that aims to teach one billion people how to make a living doing what they love. Today, I want to share with you some of the key insights from our conversation.
Chris is a legendary figure in the world of branding and graphic design, with over 15 years of teaching experience at prestigious art and design colleges. During our chat, he emphasized the importance of building an emotional connection with customers. According to Chris, successful branding lies in understanding and catering to the unique values and interests of different clients. This approach can help businesses move away from the commoditization trap and towards value-based pricing.
Speaking of value-based pricing, Chris advocates for a shift from pricing based on labor hours to pricing based on the value delivered to the client. He believes that different clients have different values and interests, and pricing should reflect that. For example, someone may value a logo differently based on their financial situation. We also discussed the role of branding in local businesses, the importance of efficient systems and exceptional customer service, and the significance of investing in research and development and marketing services.
Chris's insights into branding and marketing strategies, particularly for creative professionals, were truly eye-opening. His expertise and experience make him a highly respected figure in the industry, and I'm grateful to have had the opportunity to learn from him. I hope you find these insights as valuable as I did.
In this episode, I have some exciting news to share! Recently, I had the incredible opportunity to sit down with none other than Seth Godin, the legendary marketer and author. Seth has written 20 New York Times bestselling books, and his book "Permission Marketing" was actually the first marketing book I ever read. Needless to say, having him on the show was a true honor, and I can't wait to share the insights we discussed.
During our conversation, Seth and I dove into the ever-evolving world of marketing and advertising. We explored how digital platforms have completely changed the game, transforming marketing from just advertising to encompassing the entire experience and story of a business. We also delved into the power of storytelling and the importance of being genuinely unique in order to stand out in a crowded market. Seth shared some fascinating examples, including a chiropractor who built a successful practice by doing his work in public, demystifying the profession and attracting customers.
We also tackled the role of discounting and diversification in attracting customers. Seth suggested offering discounts or benefits to loyal customers, as well as considering additional services associated with pet care, such as grooming or specialized treatments. By providing a range of services and benefits, veterinarians can differentiate themselves and attract customers who value their expertise and trust.
Pricing was another hot topic, with Seth emphasizing that if a veterinarian can charge more and deserve it, they will likely do better. We also discussed the importance of choosing the right clients and getting rid of bad customers who don't appreciate your value.
But it wasn't all serious business. Seth and I also touched on the impact of AI on marketing and the need for local businesses, including veterinary practices, to create a unique and memorable experience for customers. We even delved into selling businesses, perfectionism, and content creation, with Seth challenging the notion of perfection and suggesting that a simple one-page website with essential information is often sufficient.
Overall, my conversation with Seth Godin was eye-opening and filled with valuable insights. As we navigate the ever-changing landscape of marketing, it's crucial to remember the power of storytelling, the importance of uniqueness, and the need to provide exceptional service. So let's embrace the challenge, meet specifications, and serve our clients to the best of our abilities.
In a recent episode, I had a thought-provoking conversation about a common mistake in social media marketing - posting content that adds no value and is just filler. Trust me, this is a topic that hits close to home for me because I truly believe that social media can be a powerful tool for connecting with clients and building a brand.
We've all been guilty of creating those meaningless posts that seem to be there just for the sake of posting something. But here's the thing - posting nothing at all is actually better than posting content that serves no purpose. In the episode, I emphasized the importance of providing value through your social media posts. I shared an example of a missed opportunity - a simple "happy national cat day" post with no substance. Instead, I encouraged businesses, especially veterinary hospitals, to use these holidays as a chance to tell stories and connect with their ideal clients. By sharing funny or interesting stories about cats, talking about cat owners in the practice, or highlighting the unique aspects of your cat care, you not only provide value to your audience but also build your brand and establish a meaningful connection with your clients.
But that's not all. I also discussed the pitfalls of outsourcing social media to companies that simply post pictures without generating engagement. It may seem like an easy solution, but it doesn't help with building a brand. It's crucial to put thought into your social media posts and ensure they serve a purpose. So, my call to action for you is to be intentional with your social media posts. Put effort into creating interesting and valuable content. Remember, it's not about quantity, but quality. And if you want to dive deeper into these topics, make sure to subscribe to the Veterinary Marketing Podcast because I've got some exciting episodes coming up. Let's make every post count in the world of social media.
In this episode, I want to dive deep into a recent episode where we tackled one of the biggest challenges faced by veterinary hospitals when it comes to marketing their practice: communicating value.
You see, it's not enough to just offer services. It's all about how those services are perceived by your clients. Many practices believe they can't discount their services and feel the need to offer premium options. While being premium can give you a competitive advantage, it's crucial to understand what your clients truly care about and how your practice addresses their concerns.
In our discussion, I introduced the concept of the four levers of value: the outcome and dream outcome, the perceived likelihood of achieving the outcome, and the time, effort, and money required. Effective marketing involves amplifying the dream outcome and perceived likelihood while reducing the perceived time, effort, and money required.
To differentiate your practice from the competition, it's important to empathize with your clients and understand their desired outcomes. By framing the benefits of your services in terms of avoiding potential problems or improving quality of life, you can motivate clients to take action. Testimonials, specific claims, and guarantees can also help build trust and increase the perceived likelihood of success.
But it's not just about the messaging. Practices can also make it easier for clients by offering convenient appointments, mobile services, or advanced procedures. By communicating your values and philosophy of medicine, you can attract like-minded clients who see the value beyond just the cost.
If you want to dive deeper into these strategies and connect with other veterinary marketing nerds, I invite you to join our Veterinary Marketing Nerds community. It's a fantastic platform for learning, sharing, and growing together. And don't forget to subscribe to the Veterinary Marketing Podcast for more valuable insights.
Remember, effective marketing in veterinary practice is all about effectively communicating value. So let's start communicating value effectively and watch our practices thrive!
In this episode, we dive deep into the future of traffic and marketing in the veterinary industry. I had the pleasure of discussing this topic with Brandon Breshears, a seasoned marketer who shared his insights on the cycle of attention in marketing and how it applies to the veterinary industry.
So, here's the deal. Every market experiences the emergence of a new medium that initially offers cheap attention and organic growth. In the past, this has been true for radio, TV, infomercials, and most recently, the internet. However, as these mediums stabilize, they inevitably become more expensive.
Right now, the internet, especially platforms like Facebook and Google ads, provides a period of cheap traffic for businesses. It's been a game-changer, allowing veterinary hospitals to reach a wider audience without breaking the bank. But here's the catch - this trend won't last forever. As the internet continues to mature, traffic prices will increase, making it more difficult and expensive for businesses to stand out.
So, what does this mean for veterinary hospitals? It means they need to focus on making their clients as valuable as possible. Attracting the right clients is important, but implementing retention tools is equally crucial. We're talking about having a support system in place, such as follow-up communication through email and text messages, to maximize revenue per customer.
Now, I know this shift in the market may not be the most exciting prospect, but it's the reality we face. Businesses need to adapt to survive and thrive. My advice? Invest in your clients and build strong relationships to ensure their loyalty. Make them feel valued and appreciated, and they'll keep coming back, providing a steady stream of revenue.
During our conversation, I also mentioned Russell Brunson, owner of ClickFunnels.com, as a marketer I enjoy listening to. His insights and strategies can provide valuable guidance for veterinary hospitals navigating the changing landscape of marketing.
This episode was sponsored by Used Vet Equipment and New Vet Equipment, two websites that offer a range of veterinary equipment. They provide a valuable resource for veterinary hospitals looking to invest in their practices.
In conclusion, the future of traffic and marketing in the veterinary industry will be challenging, but with the right strategies and tools, veterinary hospitals can navigate these changes successfully. Remember to subscribe and leave reviews on various podcast platforms to support the show and help us continue bringing you valuable insights.
In this episode of the Veterinary Marketing Podcast, I had the pleasure of speaking with two incredible veterinarians, Dr. Deborah Rotman and Dr. Christie Cornelius. We discussed their groundbreaking project, Vet Spark, and how it's revolutionizing end-of-life care services in veterinary practices.
Before we dive into the episode, I want to give a special shoutout to our sponsors for this episode - Used Vet Equipment and New Vet Equipment. These platforms are a game-changer for veterinarians looking to buy or sell both used and new equipment, from cages to x-ray machines and everything in between.
Now, let's talk about our amazing guests. Dr. Rotman and Dr. Cornelius have a wealth of experience in veterinary medicine and have successfully built and sold their own practices. Their passion for improving end-of-life care for pets is truly inspiring.
During our conversation, Dr. Rotman and Dr. Cornelius emphasized the importance of mobile end-of-life care. They suggested that smaller practices in the same area could collaborate or specialize in specific areas, like dental or radiology, to better serve their clients. They also proposed the idea of having a dedicated team within a practice solely focused on end-of-life care.
We also delved into the topic of mobile euthanasia services and how veterinary practices can incorporate them into their existing client base. Our guests recommended starting by offering the service internally to current clients and then developing a marketing plan to attract new clients specifically for end-of-life services.
Now, you might be wondering about the equipment needed for mobile euthanasia services. According to Dr. Cornelius, it's actually quite simple. You don't need a fancy mobile vehicle; a regular car like a Subaru Forester would do just fine. And for larger pets, a stretcher is all you need. The key is having the necessary skills, medications, and confidence to perform euthanasia in different situations.
Dr. Rotman and Dr. Cornelius also emphasized the importance of differentiating veterinary practices and marketing their unique offerings. Understanding clients' needs and educating them about available treatments and services is crucial. They also mentioned the potential of leveraging technical staff and customer service to create a comprehensive palliative care program.
Expanding services and building networks are essential for veterinary practices. Our guests shared strategies like skill development in areas such as vena puncture and intra-renal injections for euthanasia in cats. They also suggested reaching out to other veterinary clinics in the area to introduce yourself and request to be added to their referral list.
When it comes to pricing services, Dr. Rotman and Dr. Cornelius advised against solely basing prices on competition. Instead, they recommended considering the value and costs associated with the service and establishing a pricing strategy that reflects both aspects.
If you're interested in learning more or need guidance in end-of-life care practices, start-up practices, general practices, or crematories, Dr. Rotman and Dr. Cornelius offer their consulting services through Vet Spark Consulting.
I want to extend my heartfelt thanks to Dr. Cornelius and Dr. Rotman for sharing their invaluable insights. If you have any questions or need assistance, don't hesitate to reach out to them at vetsparkconsulting@gmail.com.
Thank you so much for tuning in to today's episode. I hope you found it enjoyable and informative. Your support means the world to us, and we can't wait to bring you more valuable content in our next episode. Until then, have a fantastic day, everyone!
This episode is an absolute treasure trove for anyone looking to skyrocket their marketing conversion rates. To kick things off, I dive right into a quick tip that can truly make all the difference: recognizing buying signals. It's crucial to train your customer service teams to be able to identify these signals and convert leads effectively. Timing is everything, and being able to strike while the iron is hot can make or break your conversion rates.
But here's where things get really interesting, my friends. I share personal stories that highlight the importance of avoiding biases and judgment calls in customer service interactions. We all know that first impressions matter, but I can't stress enough how treating new clients as important and special can be a game-changer. Nobody wants to feel like they're just another dollar sign, right?
Now, listen up because this next part is an absolute game-changer. I emphasize the significance of closing and asking closing questions during customer service calls. This is the ultimate secret sauce to boost those conversion rates! By guiding the conversation towards a clear and decisive conclusion, you're more likely to seal the deal and turn leads into loyal customers.
As we wrap up the episode, I extend an open invitation to all of you to reach out with any burning questions or comments you may have. Don't be shy! Take advantage of this opportunity to tap into my expertise and take your marketing game to the next level.
Believe me, my friends, this episode is an absolute must-listen for anyone serious about crushing their marketing conversion rates. So grab your headphones, get ready to take some notes, and prepare to revolutionize your approach to customer service.
Let's go out there and convert like never before!
In this episode, I'm sharing four simple marketing ideas that can help veterinary hospitals attract and retain clients.
First up, I always recommend including a call to action on every marketing piece. Whether it's a flyer, social media post, or email, make sure there's a clear next step for potential clients to take. This can be anything from scheduling an appointment to signing up for a newsletter.
Next, it's important to review the performance of your front desk staff when it comes to handling calls. Mishandling calls can result in lost revenue, so it's crucial to make sure your staff is trained to handle inquiries and schedule appointments effectively.
Third, email and text message marketing can be incredibly effective for attracting and retaining clients. By providing value and building relationships through regular communication, you can keep your practice top of mind and encourage repeat visits.
Finally, it's important to make your marketing, content, and website unique to your practice. Avoid commoditization by showcasing what makes your practice special and different from others in the area. This can help attract better clients who are a better fit for your practice.
By implementing these ideas, you can improve your digital marketing efforts and see massive results. And don't forget to check out the sponsor of the episode, Used Vet Equipment and New Vet Equipment by Brad Haven, for all your veterinary equipment needs. Thanks for tuning in!
In this episode, I had the pleasure of interviewing Tobe Brockner from Katuva.com about how virtual assistants can help businesses save time and increase productivity.
As a business owner, I know that time is my most valuable asset. But what if I could delegate some of my tasks to someone else? That's where virtual assistants come in. Tobe shared his experience in hiring and training virtual assistants from the Philippines to help businesses save time and increase productivity.
During our conversation, Tobe explained that virtual assistants can do almost anything, from admin tasks like screening emails and managing calendars to marketing tasks like creating social media posts and videos. By hiring a virtual assistant, businesses can focus on high-value tasks while saving time and money.
But how do you find the right virtual assistant for your business? Katuva.com offers a six-week onboarding process called Empower Plus, which includes a kickoff call to understand your needs, a DISC assessment to match you with a compatible VA, and over-the-shoulder calls to review progress and ensure a solid working relationship has been established.
Tobe also shared his team's strategy of sending small gifts to clients who refer them to others. Investing time and effort in building systems in the beginning can save a lot of time and increase consistency in the long run. Building a client experience system can also help retain clients and attract new ones.
The pricing for hiring a virtual assistant through Kava.com is also reasonable, with part-time VAs costing $695 a month and full-time VAs costing $1350 a month, which works out to be less than $8 an hour.
In conclusion, virtual assistants can help businesses thrive by allowing owners to focus on high-value tasks while delegating other tasks to remote workers. Katuva.com offers a comprehensive onboarding process and reasonable pricing, making it a great option for businesses looking to hire a virtual assistant. So, if you're looking to save time and increase productivity, consider hiring a virtual assistant today!
I'm excited to share our latest episode with you. Are you finding it challenging to attract new clients to your veterinary hospital? Or maybe you're struggling to retain current clients and engage with them effectively? Well, you're in luck because in this episode, we're diving into how to create effective marketing systems for your veterinary business.
Our guest speaker and I share valuable insights on the importance of creating reusable and duplicatable marketing systems with specific goals and objectives. We break down these systems into three categories: attracting new clients, retaining current clients, and engaging with current clients. By focusing on these three areas, you can ensure that your marketing efforts are targeted and effective.
One key takeaway from this episode is the importance of using a consistent naming convention for easy access to content. This ensures that you can quickly access the relevant information you need and saves you time in the long run.
We also highlight our podcast sponsors, usedvetequipment.com and newvetequipment.com, which offer used and new veterinary equipment with clear pricing and warranties. And as always, I offer free marketing consultations to interested listeners, with a focus on creating scalable, measurable, and dependable ways to generate clients for veterinary hospitals.
In conclusion, if you're struggling with your veterinary business's marketing efforts, this episode is a must-listen. By following the tips and advice provided, you can create effective marketing systems that will help you attract new clients, retain current clients, and engage with them effectively. And remember, don't hesitate to reach out for further assistance and support.
I'm excited to dive into a topic that's essential for veterinary hospitals - long-form content. As a hospital, you want to attract high-quality clients who trust your expertise and values. But how can you do that through your content?
In this episode of the Veterinary Marketing Podcast, we'll explore the importance of creating both short-form and long-form content, with a focus on the latter. Long-form content, such as podcasts and videos, allows you to provide more value to your clients and dive deeper into specific topics. Clients who engage with long-form content are more likely to believe in your recommendations and have a shorter buying decision process. They may also be more informed about your hospital's values and approach to veterinary care.
But why does long-form content have such a powerful impact? It comes down to trust and credibility. When you take the time to create in-depth content, you demonstrate your expertise and dedication to your field. Clients are more likely to trust you and see you as a valuable resource, which can lead to long-term loyalty.
Of course, short-form content like reels and stories also have their place in your content strategy. They can capture attention and provide a quick glimpse into your hospital's personality and services. However, don't neglect the potential benefits of long-form content.
So, how can you get started with long-form content? Don't be intimidated! Consider topics that your clients may be interested in, and think about how you can provide in-depth value. Don't forget to showcase your personality and approach to veterinary care.
At the end of the day, creating both short-form and long-form content can help you attract and retain high-quality clients for your veterinary hospital. Give it a try and see the impact it can make. And if you need any help or have questions, don't hesitate to reach out to us for content marketing assistance. As always, thanks for tuning in to the Veterinary Marketing Podcast!
I'm really excited about this episode because it's something that's really close to my heart. We're going to be talking about how economic challenges shouldn't hold you back from pursuing your passion for animals and veterinary medicine.
I've been in the veterinary industry for a while now, and I know firsthand how tough it can be to start and grow a successful veterinary practice, especially in today's economic climate. But I truly believe that with the right mindset and strategy, it's possible to thrive and create a practice that not only supports you financially, but also allows you to make a real difference in the lives of animals and their owners.
In this episode, I'm going to be sharing some of my top tips and insights for overcoming economic challenges and building a successful veterinary practice. We'll be talking about everything from developing a strong business plan to leveraging digital marketing and social media. There are plenty of strategies you can use to take control of your practice and steer it towards success.
I always say that it's important to be the captain of your own ship and take charge of your practice's future. So if you're ready to overcome economic challenges and build the practice of your dreams, be sure to tune in to this episode of the Veterinary Marketing Podcast. I can't wait to share my insights with you!
In this episode I wanted to share a game-changing tip with all of you veterinary professionals out there who are looking to improve your conversion rates and attract more clients. In this episode, I discuss the importance of providing direct booking links on your social media and listing profiles.
By providing these links, you make it easier for potential clients to book appointments with your practice. This not only improves your conversion rates but also helps to establish trust and credibility with your audience.
So, if you're a veterinarian or work in a veterinary hospital, take note and make sure to implement this tip into your marketing strategy. It's a simple yet effective way to attract more clients and grow your practice. Tune in to the Veterinary Marketing Podcast to learn more about this topic and other marketing strategies for veterinary professionals.
As a veterinary practice, it's crucial to have a solid marketing strategy in place to connect with clients and grow your business. In this podcast episode, the hosts discuss some of the best marketing tools for veterinary practices that can help you achieve your goals and measure success.
The episode covers a range of topics, from web tracking and practice management software to client engagement and content creation. One of the key takeaways is the importance of setting goals and using analytics to measure success. By using tools like Google Analytics and GA4, you can track your progress and make data-driven decisions about your marketing strategies.
Another essential tool for veterinary practices is practice management software that integrates with APIs like Google Analytics and web hooks for tracking conversions and ROI. This allows you to monitor your campaigns in real-time and optimize for target ROAS bidding in Google Ads.
The episode also touches on client engagement and retention, highlighting the effectiveness of email and text messaging. By using a comprehensive communication platform like Go High Level, you can send targeted messages, automate your campaigns, and save time.
Other tools discussed in the episode include Zapier for automation, Canva for creating social media graphics, and Auto Podd for editing podcasts. These tools can help you streamline your marketing efforts and create high-quality content that resonates with your target audience.
Overall, the episode offers valuable insights and recommendations for veterinary practices looking to improve their marketing strategies. By taking advantage of these tools and resources, you can connect with clients, grow your business, and achieve your goals. So, what are you waiting for? Start implementing these tips and tricks today and see the difference they can make for your veterinary practice.
In this episode of the Veterinary Marketing Podcast, host Brandon Breshears discusses using digital marketing to attract, engage, and retain clients for veterinary hospitals. The episode focuses on a hack for automating Google Business Profile posts using AI tools and Zapier. Brandon explains how to set up the process and emphasizes the benefits of quick ranking and organic local keyword ranking. The episode also promotes two websites that sell veterinary equipment and a new resource called the Connect with Clients Assessment, which helps veterinary practices improve their client connections. Listeners are encouraged to check out the AI marketing course on the Veterinary Marketing Podcast website for more information.
Why Your Veterinary Practice Needs to Be on TikTok: Insights from a Pro
Are you a veterinary practice owner who thinks social media marketing is not worth your time and effort? Think again! According to Ariel Putter from Spot On Veterinary Hospital and Hotel, TikTok can be a game-changer for promoting your practice and attracting new clients. In a recent episode of the Veterinary Marketing Podcast, Ariel shared her experience of using TikTok to showcase her practice's unique services, beautiful facility, and adorable patients.
So, what makes TikTok so special? Ariel believes that TikTok offers a unique opportunity to connect with clients and show them what goes on behind the scenes. With over 60 million views and 10 million likes in just six months, she has seen an increase in clients who have found them through the platform. Once they grab someone's attention on TikTok, they tend to become more dedicated clients.
But how can you create engaging content on TikTok? Ariel suggests using trending songs, adding captions, and posting frequently to increase engagement. She also emphasizes the importance of showing personality in videos and making jokes to hook viewers in. And don't forget to engage with viewers in the comments section, which she achieves by creating recurring characters that people love.
While some people may argue that TikTok is not local or regional, Ariel notes that TikTok allows for more niche communities to form. It also allows for more personality to shine through and that creators can engage with their audience in a more personal way. TikTok is not curated, and it allows for more creativity and originality than other social media platforms.
So, what are you waiting for? Follow Ariel's advice and start using TikTok to promote your veterinary practice today. Who knows, you might just become the next viral sensation!
Hey everyone, it's Brandon Breshears, and in this episode of the Veterinary Marketing Podcast, we're going to talk about something that's really important for your veterinary practice's marketing strategy: upgrading to Google Analytics 4.
Now, if you're not already aware, the old version of Google Analytics, Universal Analytics, is being sunsetted in July, which means you need to switch over to GA4 as soon as possible. But don't worry, it's not just about upgrading for the sake of it - GA4 is actually a better product that comes with a lot of benefits for your practice.
First of all, GA4 integrates really well with other Google products, which means you can get a more comprehensive view of your marketing efforts across different channels. And, it allows for more detailed event tracking and conversion tracking, so you can really understand how people are engaging with your website and where you can make improvements.
But here's the thing: if you don't make the switch to GA4, you're going to miss out on valuable data and benchmarks that you'll need to inform your marketing decisions. Without this information, you won't be able to see what's working and what's not, and you could end up wasting your marketing budget on tactics that aren't effective.
The good news is that by making the switch, you'll get better insights, more conversion actions, and better linking across products. It's really a no-brainer if you want to stay ahead of the game in the competitive world of veterinary practice marketing.
And hey, before we wrap up, I want to give a shoutout to our sponsors for this episode: UsedVetEquipment.com and NewVetEquipment.com. Be sure to check them out if you're in the market for veterinary equipment - they've got some great deals!
So, don't wait any longer - listen and make the switch to GA4 today and start getting the insights you need to take your veterinary practice marketing to the next level.
The Veterinary Marketing Podcast features an interview with Gil Bulin, co-founder of Sploot Vets, a veterinary clinic network that offers primary and urgent care services for pets. The episode discusses the unique approach of Sploot Vets in terms of customer experience and service offerings, and the marketing strategies that have contributed to the success of the business. Gil emphasizes the importance of data in marketing decisions and the need to connect the dots to understand what is working and what is not. The discussion also covers the challenges of hiring in the veterinary industry and the importance of marketing in attracting new veterinarians and support staff.
In Today's Episode, I share 4 of my favorite AI Tools that I think will be able to help your digital marketing
Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.
Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions or comments, or need help with anything
Over the past few years, artificial intelligence tools specifically within the marketing space have been creeping up, but over the past couple of months huge strides have been made, and chatGPT has gone viral if you haven't been seeing a slew of AI created images or people raving about how good the AI created text is you probably haven't been on Facebook in the past month.
In this episode, we talked about how to use these new and emerging AI tools to improve your veterinary practice’s marketing. I'm extremely excited for the future and what all of these tools for business owners, and content creators.
I dive into the implications of what a tools can do, the major categories of tools that I think are going to be most impactful, especially across the content creation side of marketing, and then what that actually means in terms of impact.
I think this new emergence of ChatGPT signals a new paradigm shift, much like the disruption the internet caused in the past.
If you have questions comments or need help with anything please be sure to reach out to Brandon@veterinarymarketingpodcast.Com
Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions or comments, or need help with anything
In Today's Episode, I share how you can make your digital marketing easier by using one simple quick tip
Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.
Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions or comments, or need help with anything
In Today's episode we have a special guest, it's Rhonda Belle from DogDaysConsulting.com and she's sharing her insights on branding and building your veterinary hospitals presence online. I found the interview to be incredibly insightful and gives us some super practical tips for creating a brand that's going to attract the right kind of clients to your Veterinary Hospital.
We cover everything from how to develop a brand for your Veterinary practice, to how to handle and approach your team members to creating their own brands in practice, and much more!
I really liked having Rhonda on because she is a CVPM and has a ton of in-practice experience. This lends itself to giving tips and tools that are actually going to be used, especially when it comes to creating content, which usually gets put on the back burner.
So often, you'll hear the word authenticity turn around when it comes to creating content and building a brand oh, but what does that actually mean? I really liked Rhonda's examples of how to figure out what you want to be about and then how to communicate that. Ronda also has some really great insight into creating additional streams of income, which I think is incredibly powerful, especially because there's a huge need when it comes to Brands reaching consumers All Brands reaching other Veterinary professionalsIf you want to see how Rhonda and her team can help your veterinary practice, be sure to head on over to DogDaysConsulting.com
I know you'll be able to take a ton of value away from today's episode, so be sure to listen all the way through and if you need help with anything don't hesitate to reach out.
In Today's Episode, I share one thing you can do to improve your marketing dramatically!
If you would like to get Dog and Cat Cards in your waiting room and want to get in contact with Leanna you can reach out to her at hello@dogandcatcards.com and check out her website Here!
Hopefully, this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.
Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions or comments, or need help with anything
In this episode we talk all about optimization. Optimization is the secret tool that almost no one uses in the bedroom industry when it comes to their marketing. Most practices will set out to create some kind of marketing, whether its content marketing, social marketing or anything else for that matter, they'll execute that and then never think about it again.
If you're taking the time to do the act of creating content, ads or something else but not taking time to reflect and make adjustments you're missing out big time! The optimization lets you make dramatic improvements on what you're already doing, and more importantly cut out the stuff that is not working for you and your Veterinary practice.
The crazy thing about optimization is that a 2% increase in conversion can lead to a 17% reduction in cost per conversion. Imagine that you're able to decrease the cost it takes to bring in a new client by 17%! You would be dramatically more profitable!
In this episode we break down the most crucial things to think about when it comes to optimization that apply to any kinds of marketing. I didn't focus on specific optimization tactics because those are going to be very greatly between what it is that you're doing. Example if you were doing social media marketing optimization for posts his going to look different than if you were doing email marketing.
This process really comes down to ensuring that you have proper tracking and analytics set up so that you can make informed decisions on what works and what doesn't. Next you're going to want to test your hypothesis on why something is working to get a better understanding of how your marketing is bringing in clients. If you need help with any of this please don't hesitate to reach out.
Let's get in contact! Schedule a 30 Minute meeting Here
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In this in-between episode I give you a quick tip that will dramatically help you improve your content’s reach, engagement and conversion.
The truth is, I initially thought hat when it came to content creation, the most important element was well, the content. The truth is, you need to fucs just as much on the topic, hook and engagement tactics to get more out of what you’re doing.
When I started working on ideas and hooks, the numbers went up, and I was able to increase retention. It all starts with the first click and the first engagement, and if you don’t have a shot at getting that, there isn’t any point to making the content itself.
In today's episode I cover the essential Elements you need to consider when you're creating content for Veterinary Hospital. A lot of the content that I create in the past year has been dramatically different from previous years, because I've been intentionally trying to improve the content, reach and engagement of the things that I do create. In this episode, I'll detail the most important elements that you need to consider before during and after content creation.
When it comes to content I believe that now more than ever you need to focus on your Niche Target audiences. I like to call these audiences buckets or content buckets. Within each bucket, you'll have subgroups, and you want to test and try targeting the subgroups for example in your general buckets you'll have things like dog owners, or cat owners and then in the sub buckets, you'll have content related to kittens more large breed dogs or senior pets. The more specific that you get within your Niche typically the more useful it will be to that Niche audience.
One of the most important elements that I used to pass over was attracting more attention, and getting as many views and clicks on the content as possible. Now I'll spend a lot more time thinking about the idea of the hook and how to engage and then go through the creation process.
Do you want to be more successful with your content start out with your content buckets that you'll be focusing on, clearly identify the sub Niche audiences that you'll Target, think about how to hook these people and engage them in your content and then have relevant offers. You should also be targeting a lot of your content towards conversion so that you can see actual return on investment from your content.
Once you're done creating content make sure that you're naming it in a way that you can easily access it and use it. The naming convention process is really helpful both in the creation, especially if you have a team that is also working on your content, as well as repurposing and reusing content you’ve created in the past.
How frequent is too frequent to send out emails and text to your clients? In today's inbetweenisode we talk about how frequency in your content, emails, text and messaging is key.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything
I've made changes to my podcast, my client work and what you can expect!
If you want to work with me go here: https://calendly.com/brandonbreshears/30min
Should your veterinary practice use text message marketing? There are many reasons why I think text message marketing is incredibly important and only gaining steam, but here are a few:
First, text messaging for your veterinary practice is a marketing is an owned medium, so you can control how often the texts go out, what the message is and when people get it.
Second, text messaging is highly effective when it comes to open rates. You can’t beat it. Period. If you need to fill appointments or schedules getting text messages out really helps to get response.
Third, it isn’t going anywhere. Text messaging is only gaining traction and as a medium it is probably one of the most effective ways you can market. On top of that, you already have a contact list in your PMS.
IN this episode I cover some of the best text messaging platforms out there that allow you to create automation flows, allow you to connect on a 1-to-1 basis as well as a 1-to-many basis.
The items I talk about are:
Twilio.com
Manychat.com
Community.com
If you need any help with your marketing or have any questions let me know!
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Do you ever feel like you’re addicted to learn more? I know there are times when I can find myself constantly consuming new books, podcasts, training and courses and it usually doesn’t result in better marketing.
At least for me, the act of learning can become what feels like an achievement rather than implementation. In today’s episode, I cover the framework that I use so that I don’t get distracted by trying to learn more and more without implementing.
Hopefully this will help you improve your veterinary practice’s marketing so that you can grow the practice of your dreams.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything
Most better hospitals don't have client generation systems in place. The proof is when things slow down all of a sudden they ask, quotes what should I do to get more appointments?
I can't tell you how many conversations I've had lately that have turn off by saying we're down by 20%, or we have a lot of appointments open this week, what should we do?
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
So today's episode is to give you a clear path on what you need to do so that you can generate new clients without worry.
We talk about first identifying who you want to be targeting, then we talked about creating your offer and finally applying traffic so that you can generate more new clients for your Veterinary Hospital.
When you think about marketing your Veterinary practice, there's really only two very basic ways to approach your strategy kolin you can either Target People based on their behavior or Target People based on their demographics. All marketing essentially boils down to that.
this is why it's so important that we first figure out who we want to be targeting so that we can decide if we need to create an offer that's going to appeal to somebody who's taking an action or somebody do we have to interrupt based on their demographic or psychographic data
if you can really nail down who your ideal Prospect is along with an offer that's going to be irresistible to them the last step is simply applying traffic, and it isn't that difficult to generate your perfect clients.
Special thank you again to usedvetequipment.com newvetequipment.com for sponsoring today's episode.
In today’s Inbetweenisode I share a small tip and an easy trick to help you with google analytics.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In this episode, we covered the easiest way in my opinion to get better at marketing for your Veterinary Hospital: using Google analytics. Google Analytics is a great product that's been around for now almost two decades, but very few veterinary hospitals that I know actually use it. The truth is most Veterinary practices, and small businesses for that matter have analytics installed on their site but the crazy reality is that about 70% of people never actually look at what's going on.
The easiest way to get better at marketing is to understand:
1) how you're getting traffic
2) how the traffic is engaging with your site end
3) how to make improvements so that you increase your conversion, and retention which will turn into better results
Most people can't remember what they ate for lunch 2 days ago. Yet, they expect that they're going to be able to remember what works and what doesn't when it comes to marketing, messaging, call to action, or anything else related to digital marketing.
we need to fix that approach, make sure that you're tracking where traffic is coming from, and how it's engaging, so that you can set benchmarks and understand if there's problems or slowdowns you can correctly assess and identify the problems. Let’s say your appointments dropped suddenly by 20%, how would you understand what is causing this problem? If you don’t have accurate data or benchmarks, you’ll have to guess and hope you’re right.
Imagine if you had to run your veterinary hospital but you weren't allowed to examine the pet, run any tests, or do any Diagnostics you just had to instinctively know what the problem was and provide a solution. That's the approach most people take when it comes to marketing. next episode a break down some of the basic data that you can assess based on Google Analytics, I talked about the easiest ways to track your traffic and how to use Google analytics with other products like tag manager and Adwords
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I talk about conversions with google analytics 4!
Have openings in your schedule? Let's work together to get it filled! Contact me Here
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's podcast, I share the 6 most crucial fundamental marketing steps to use to grow and transform your veterinary practice digital marketing. These activities are the bare minimum to use in your digital marketing that will drive returns in your marketing.
1) Analytics -We need to have Google ads, google tag manager, goals, and events all set up. Need to understand how your traffic is getting there. Figuring out where each audience is coming from.
2) System for generating customers, clients, and lead flow.- A steady stream of people who want and need your services as well as a way to engage with potential clients. And understanding exactly what you offer and why they are beneficial to clients.
3) Email marketing- Send at least a weekly email to customers
4) Text message marketing- Having text as an option is quicker and if done correctly can be highly beneficial
5) Content marketing strategy - If we have all the other steps already in place the content will drive more traffic to your site, referalls to your practice and overall just perform better.
and 6) Testing and optimization - We should always be trying new things and seeing what works in our marketing and continues to work. Testing lets us experiment and expand in new areas and ways with out having to start from scratch.
Have openings in your schedule? Let's work together to get it filled! Contact me Here
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share a brand new tool from google that will help you with your video ads in your marketing.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's podcast, I am joined by special guest Dr. Caitlin Dewilde from The Social DVM to talk about creating return with your social media marketing. We also cover how to track ROI, What is working, what should you be doing with video, photo,written content, and more practical tips for your veterinary practice.
Caitlin is a veterinarian from St. Louis who was fed up with clients looking up stuff through the internet so The social DVM was born in 2013. To reach and interact with clients directly through social media. She also has a brand new book now available Social Media and Marketing For Veterinary Professionals.
She shares with us some of her biggest and most important tips for social:
Have a multi modal or media approach. Branch out to other social sites.
Think about your best clients at your practice and how do we target our best clients to get new clients just like them to grow our business with the best of the best clients in our practice. And how we target them is we ask them directly what do they want to see on socials
We have seen over time the slow of new social platforms. We saw there was a massive boom of new social media apps popping up all the time. Go to the platforms you are creating content for.
And much more. Be sure to listen to the whole interview to hear all the tips
Check out Dr. Caitlin Dewilde new book now available Here
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share how to improve your copywriting to attract clients for your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's podcast, I talk about the state of social media we currently see it, what's working, what's not working on social media, and some of the most important trends for your veterinary practice.
Some of the most significant changes we have seen on social media have been typically in and surrounding content.
We see changes in each one of these areas:
How content is shared
How content is created
and How content is distributed
but the biggest change we've seen and continue to see is how people engage with content.
Most platforms such as Twitter, Facebook, and Instagram have for the most part been pretty consistent with their algorithm for the last 3 years and haven't had any major groundbreaking changes to their algorithm. We also see that across platforms there are different behaviors now. We are moving more towards niche type of content rather than personal relationship content of people you actually know. Creating content that is general and vague is just not going to perform well. Niching down to very specific audiences is going to be more beneficial to your practice. Data hygiene is now also something to really focus on as a post-IOS 14 time. We need to make sure we have good conversion data you can give these platforms to know how you are performing which is your top priority. The second priority is learning to niching down to your specific subgroups within groups.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions, or comments, or need help with anything!
In today’s Inbetweenisode I share the two types of transactional clients you should be focusing on in your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Today's podcast, I am joined by social media marketing expert Cheyanne Flerx from Hey Cheyanne again! We talk about social media marketing with intentionality, how to find the best type of marketing, how to target organic content, how to establish your goals for your practice, And overall how to succeed with your social media marketing.
Cheyanne got her start in veterinary medicine as a vet assistant. She was introduced to the world of social media marketing in the veterinary space by being given the task of updating the practice's Facebook page. Now she runs her own brand, Hey Cheyanne where she is a social media marketing educator and coach helping other Veterinary practices.
We are now seeing a shift in social media in general but definitely in veterinary marketing. And something that practices need to figure out is. What is the core reason or why you are using social media in your practice? That is the key practices need to find so they can effectively have their marketing work and attract the clients you want to draw in. Also building deep connections through content with the clients you have clearly defined as your target audience will grow your bond much farther than generic content.
We also share much more thoughts on current social media trends, platforms, and functionality.
If you want to check out more from Cheyanne be sure to check out her website here Sign up for her membership Vet Social Hub and follow her on Instagram @hey_cheyanne
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practice digital marketing
Be sure to listen and let me know if you have any questions, or comments, or need help with anything!
In today’s Inbetweenisode I share some tips and tricks that I use for my clients to fill up their practices schedule
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Michael Shirley from Family Pet Health joins us again! In today's podcast, We cover how to do community marketing by how to use a podcast to get on radio stations, creating events in your local community area, writing for local newspapers, and much more. Community marketing is a great way to build awareness of your practice while actively growing your clientele right around you and becoming a known name of the community. Michael shares how he creates and produces his content for his community marketing.
Create your podcast contact with a script or at least an idea of what topic you'll be covering. As well as creating content for your client avatar and what they want to learn and hear about. Invest in a good microphone, can be small and portable to have great sound quality. Having an easy to use editing software either on your phone or desktop is also very helpful. Michael likes Twisted Wave for phones and Audacity Once the podcast is created and ready to go it can be sent out to local radio stations which can take 30 seconds to 1 minute clips that can be used as news for pet owners. Also, create podcast content that you can share with your client's insight and behind the scenes of your practice.
You can create and write a press release of local pet issues and news that are happening and send them to local newspaper companies or even online newspapers.
Michael created an event for the Walk My Dog Program and teamed up with 8 local businesses to sponsor them and their event giving out prizes for people at the event.
Be sure to be on the lookout for the upcoming Podcast course coming soon!
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I talk about pricing in your practice.
Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Today's episode, I talk all about tracking your marketing and specifically marketing metrics. It is no surprise that tracking your marketing has become more difficult within the last few years. With the Apple IOS 14s privacy update, IOS 15 with even more changes is on the horizon. and even Google has added difficulties to tracking your digital marketing.
With both Apple and Google coming against Facebook tracking pixels it has made marketers have to find different ways to track conversions and metrics. I share some ways you can create easy ways to see where your traffic is going.
1 Have Google analytics and 2 Google Tag Manager installed on every page of your website
3 Set up pages based on channels- Create landing pages for specific channels so you know where that click came from
4 Use UTM Codes- We went over what UTM codes are and do in the last episode in depth. UTM Codes are little streams of coding attached to URLs that you can create to see where customers come from specific channels.
5 Native Conversions tools through the specific channels, Which we will talk in-depth in a future episode
If you want to learn even more about tracking be sure to sign up for The 5 Day Marketing Funnel Challenge!
Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I talk about using UTM Code for tracking your marketing for your veterinary practice.
Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Today's episode, I am continuing off last week's episode using the Maverick Marketing Method and I'm sharing how to create offers for your niche specific audiences. I go over how to make and present offers and what is the best way to do that.
As we covered last week in the first part of the Maverick Marketing Method. The first step of creating your offers is knowing exactly the audience you are targeting. Really scale down the audience you want to market to market to. We also covered figuring out what products and services we will be selling to these groups we have defined.
Now to create the offer we need to find out your audience's pain points.
What does this audience need a solution for in the lives of their pets? How can you make this offer more valuable?
List out what is included in your offer- Most people are unaware of what exactly is included in many services. if they see all t
How do the features benefit the clients and their pets? Do these services provide a solution for your client's pain points?
How can we make this offer even better for the client?
How do we get these offers out to your clients? What is the best way to get their attention about this offer?
Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I talk about what makes your veterinary practice different and stand out from all the other practices around.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today’s episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I'll go over ways you can make your digital marketing be more effective and efficient that will be beneficial for your veterinary practice.
Now there are 3 ways to grow your business typically
-Cut cost
-Increase Prices
-Increase Frequency
From a digital marketing standpoint the best way we can grow your practice is by focusing on the the last 2 methods. Increasing prices and increasing frequency can work hand and hand together to ultimately help you weed out what you don't need to spend money or focus on. With both of these, we need to be increasing revenue and growth which should be the primary focus on digital marketing.
With increasing revenue, we need to do it the most effective way possible with out having you and your staff burnt out. Ask these questions in your marketing.
-What services can I offer that will generate the highest margin revenue? What is the best use of your time?
-Which of these services do you love doing the most? How can you still enjoy your job and make it fun?
-Who is the minimum viable audience for these services? Target the people that truly need an want your services.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I talk about why you should avoid mass messaging marketing in your practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Today's episode, special guest Crystal Cuadra-Cutler from the sociable pet on Instagram joins us on the podcast to talk about many social media marketing topics where we cover Instagram, Tik Tok, and more.
Crystal got into Veterinary medicine over 20 years ago starting out as a veterinary assistant and working all the way up to hospital manager. She then got into social media marketing in the veterinary space over 5 years ago when she started doing her hospital digital marketing. She now works full-time doing social media marketing for the veterinary space and helps 17 other practices.
We discuss how Veterinary practices are now in a time where most if not all have at least one form of social media platform they are on. And as times continue to change so do the goals of your social media marketing. Focusing our returning clients with our social media marketing especially for very overwhelmed practices is a great way to continue building their brand with their followers. Having a well-rounded mix of content types with your social media post to keep your audience connected with your practice or brand by getting to know your values and practices. And so much more!
If you want to check out more from Crystal be sure to check out and follow her on Instagram @sociablepet
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com
Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
In today’s Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Today’s Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more.
Craig got his start in video production over 20 years ago and has been working exclusively with the vet industry for over the last 5 years creating and producing top notch high quality videos for veterinary practices.
Videos for most veterinary practices have been a weak point as video production and creation can come off overwhelming and difficult for busy practices. But videos can be one of the most effective content an marketing mechanisms when done right. Videos have so much benefit to them as they have an additional element than text and that is emotion. Through video you can connect, create bonds, and convey what cant come through text.
The great thing about how fast modern day technology moves is how we now have high quality cameras sometimes in our very hands. So while amazing cameras do exist not necessarily are the deal breaker to being able to produce and create high quality content for your practices marketing. Video is a tool you can use in your marketing to reach your practices digital marketing goals.
Be sure to check out Veteos on demand where you can use Veteos templates to create your own high quality high production videos. Or get in contact to learn how we can a create custom video for your practice. Or check out Veteos new co produce option where we take the best parts of both options an work together to create your videos. You can check all this at Veteos website here
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com
Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
In Today's Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how I got involved and started in the veterinary industry.
The goals of providing memberships and wellness plans in your practice for your clients are to retain and keep your current clients, have your clients come in more frequently, and gain more new clients. Having clear goals will help you market even better.
Key elements for making your memberships and wellness plans work for your practice are setting up your plans to be as automated as possible for your administration. Having also it made easy and clear to articulate to clients will help your adoption rate.
Creating the most ideal loyalty reward program for today would be taking the elements from both a membership structure and a wellness program and combining them together to create a payment plan that is automated for ease of clients.
And we cover so much more. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
If you want to get in contact with Brian Macrae and Rethink Vet Solutions or want to learn more about their programs you can give a call or text directly at (714) 271-8354 or can visit Rethinks Website here or send an email to brian@rethinkloyalty.com
Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com
Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years. In these last 7 years, we have seen an immense amount of growth in digital marketing, with growth comes competition and with competition comes needing to stand out. In today’s episode, I am sharing 7 important lessons you can apply to your veterinary practice's digital marketing so your practice can stand out.
Here are 7 things you can do to make sure your marketing stands out:
1) Create A Client Avatar- Having a client avatar helps you know exactly how you do want to target and market to and who you do not want to target. Creating your perfect client and really getting specific about what are their wants, needs, and problems will give you a clear direction of what to market to them.
2) Have Specificity- Tying in with the first lesson, having very specific content and offers will help you really target the best audience for your practice
3) Dial In Your Offers- What does your audience want or need and how can you make an offer be valuable to your ideal clients.
4) Use Landing Pages- Get specific with your offers and make their own landing pages.
5) Have Goals- Defining and having very clear and specific goals will help your digital marketing go so much smoother by knowing exactly what you are expecting.
6) KPIs- Measuring your goals with KPIs and being aware of if you are reaching the clear goals you have decided.
7) Build Assests- Create content, email sequences, text sequences, etc that can be used over and over again and even automated will save you so much time.
Want to join my super-secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com
Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share some easy helpful tips for your content creation in your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s episode, special guest Karen Bolten from The Business Vet on Instagram joins us to talk about the business side of veterinary marketing, how she got her start and some tips and tricks to using Instagram to reach and grow your veterinary practice audience.
Karen Bolten started out her career in the veterinary field after finishing vet school starting at an internship treating horses and eventually started her own clinic owning for over 8 years. 2 years ago Karen sold her practice and is now going to business school and moved into the business space of the veterinary industry and now helps other veterinary practices with the business side of their practice through her Instagram @thebusinessvet.
Using Instagram for your veterinary practice digital marketing is a great choice for reaching more of your demographics and audiences. Instagram offers more of an opportunity to gain organic engagement and organic followers. Karen has an amazing hashtag generator that she offers to help practices create and find the best hashtags for their posts to get the best engagement and growth. Since most vet practices are physical locations it is very important and useful to tag your location and hashtag local areas to attract and reach local new clients.
Be sure to check out Karen's hashtag generator and follow Karen Bolten on Instagram! @thebusinessvet
Want to join my super secret, in-depth, exclusive content emailing list? Email me to join at Brandon@veterinarymarketingpodcast.com
Reminder! The Veterinary Marketing Podcast Courses like the Youtube Ads Course and The Veterinary Marketing Ad Workshop are now available and open! Be sure to check out what we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share some helpful tips for using Youtube in your veterinary practice.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I go over content, content types, content creation, and content strategies for your veterinary practice. While we have gone over content in the past, the world and how content creation is done have changed. With creating content it is super important to have a content strategy that you exacts of who you are targeting and what you are putting out. With how much content is out on the internet it is important to move away from general info and content. With your content, you will want to have high quality and high value information you are providing your audience with.
Let's talk about the content types that are working now and in the future and the 4 mediums you can use:
Text-Blog Post
Image-Facebook, Instagram, and social posts
Audio- Podcasts
and Video- Most bang for your buck option because it can be used for years over and over again
An example of a content strategy I would use in a veterinary practice would be. Knowing who I want to target, who I want coming through the door and what they are interested in. Create 1 pillar piece of content a month that is super high quality. And create this content that is very specific and niche for your unique audience. Creating long form content (which is content that lasts over 10 minutes long) allows you to stand out by providing your audience super high quality information and content that is valuable.
Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share some helpful tips you can use to make your veterinary practice stand out and be different from the competition.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow.
Abby has been working with her business full time since 2016 where she has helped many people with their content marketing and email marketing. Her company helps their clients build out strategies for their content marketing around what they want to share and put out for their audiences.
Veterinary practices can grow their content marketing by getting to know what their clients are actually wanting and needing by sending out surveys. Surveys can include what challenges are your clients facing at the moment, how they like to consume their content and information about pets (to know where you can reach them), and what seasonal issues could be a concern for them. Practices can figure out what clients want and need by surveys to generate content topics and posts.
Using email to reach your clients on a regular basis to be sure to keep your practice at the top of their mind rather than getting lost in the inbox by only checking in once or twice a year. Treat your emails to clients as a way to add value to their lives and to keep your audience informed with helpful and useful information about pet care and how they can keep their pets healthy and safe.
Be sure to go and check out and connect with Abby Herman on her podcast HERE, Facebook HERE, and website HERE
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share some of the changes that are coming to IOS 14.5, how it could affect Facebook and Instagram ads, and how it could affect us socially and your veterinary practices digital marketing.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, It's all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads.
Here the 6 types of placements are:
-Skippable In-stream Ads
This placement is the most recognizable and most common choice where you have the option to place at the beginning, middle, or end of the video has to be a minimum of 15 Seconds long or longer. These are a great choice for your first impression so potential clients can get an understanding of who you are by learning more through the ad.
-Non-Skippable In-stream Ads
has to be a maximum of 15 Seconds long or shorter. Non-skippable ads are great for retargeting people who have looked into your practice before.
-Out Stream Ads
This ad placement varies for the others as this ad is an autoplay. This Ad plays automatically and is mobile-only. While you would have great impressions and views its probably not a choice to use for your veterinary practice as there is no intent behind the views.
-Conversion Ads
Great for online sales and stores and you get to select the outcome you want however it comes with a need for a big budget
-Ad sequences
Creates a sequence of videos and delivers to your ad audience in a specific order. Perfect to consider to use for your employment ads
-Shopping Ads
Great placement to sell physical items in your practice that is underutilized by vet practices
Reminder! Be sure to sign up for the Pre-order of my Youtube ads course and be one of the first registered. Sign up HERE
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share an opportunity you could be missing out on with your veterinary practices digital marketing.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode I am joined by special guest Brandon Boyd from Vet and Pet SEO and The Practice Heist Podcast to talk about SEO and digital marketing for your veterinary practice. We share some strategies, approaches, and even misconceptions in digital marketing and SEO.
Here are some key approaches and strategies to think about for your veterinary practice digital marketing.
-Solve a Problem First
Frame your sale in a way that provides your clients with solutions to their problems or concerns by focusing on the benefits of a service, product, etc rather than just the features of the product and service.
-Narrow Down Tactics and Strategies
Have a very clear strategy that you can use for your digital marketing that will actually work and help your practice grow.
-Create Expert Knowledge Content
Your content that your practice produces is very important because you want to create content that will serve your current clients but also allow you to reach new audiences. Create expert professional level content that is easy for your audience to understand and comprehend but also evergreen that can be relevant at any time.
-Create Content First and Find Keywords Second
While keywords in your headlines are great for increasing your SEO ranking be sure to create content for your audience first and then find your keywords. SEO may tell you where you rank but it doesn't give insight into your conversion rate.
If you would like to get into contact with Brandon Boyd be sure to check out his website Vet and Pet SEO Here and check out his podcast The Practice Heist Podcast Here
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future.
Reviews for veterinary practices are very important and following 2020 reviews have begun to change due to fewer reviews being left and become even more important for all businesses. The same way most people look at reviews before purchasing anything online, people will look at reviews for your practice to gauge if they want to become a client. While reviews are very important and a lot of potential clients search for reviews sometimes they are met with very polarizing either 5 or 1 star reviews there are not very many middle of the road reviews. And a lot of people are becoming warier of reviews questioning the legitimacy of reviews in general.
Some strategies you can use to get even more good reviews and have people looking
- Turn your best and trusted reviews into a personal recommendation. Ask your clients that have left glowing reviews to say a few words or testimonials on video that you can share on your social media or even website. Giving potential clients a chance to see its not just words on a screen.
-Develop a system to incentivize clients to leave reviews pretty consistently
-Integrate your reviews into your website, content, or email newsletters so you own your reviews.
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share a quick and easy tip you can use to improve your
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple's lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too.
As we have talked about in previous episodes their is a privacy battle going on between Facebook, Apple, and Google. Apple made the announcement with IOS 14 that they would no longer allow pixel tracking, which Facebook gathers most of its data from. In 2019 Google announced that it would in the future no longer allow third party cookie tracking on Google chrome browsers. Now Cookie tracking (short pieces of javascript code) would only be allowed for first party cookies (owned by the website owner from an independent source) and not third party cookies (from advertisers like Facebook).
Google has now announced on March 3rd that they are changing their rules and will no longer be using the data they have collected from first party cookies anymore. Google is now creating a new system that provides better options for them and their services and products. Which in turn will give google ad users even more options with their advertising. Which for many users who are using Facebook and Instagram exclusively it may be time to diversify your ad platforms for your digital marketing.
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share how you can market what makes your practice stand out from competitors
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode I share 3 common misconceptions that could be holding back your digital marketing and possibly be hurting the growth of your veterinary practice. I also share how you can combat these misconceptions to help your practice's marketing grow and perform better.
The 3 marketing misconceptions and what you can do instead:
1) Chasing tactics and gimmicks with your marketing- Instead of relying on pitches from marketing company have very clear goals of what you are looking to achieve in your practice's marketing. Find marketing companies and professionals that you trust and can express your goals and trust their judgment to best execute your marketing plan.
2) Waiting for business to slow down to start marketing- While it is hard to imagine during a super busy streak ever slowing down ultimately it is inevitable and does happen eventually. Don't wait for business to start slowing down to start really focusing on your practice's marketing. Setting up your funnels and all your automation (email, messaging, ads, etc...), while you are your busiest, is one of the best things you can do in your marketing. Be proactive instead of reactive with your marketing.
3) Assuming that digital marketing will stay consistent- Find how you can have steady traffic streams to draw your best clients into your practice. Create through different channels additional ways to keep your clients coming through the door of your practice.
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share how a simple tip can help make your marketing even better!
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode I am joined by special guest Phil Masi from Restoration Marketing! We talk about helpful and easy ideas and uses for chat marketing that you can bring into your veterinary practice's digital marketing.
Chat marketing is using real-time conversations with clients to provide information and help. Automating your messages to serve your clients and point them in the directions they need to go and provide them with helpful information on the spot. With chat marketing specifically in the way of Facebook chatbot messaging you can create fully automated conversational flows with clients. Just like email marketing is able to be fully automated to have replies, chat marketing cuts down the response time and is an easy and time-saving tool to have in your veterinary practices digital marketing. People even more nowadays are turning to chat forms of communication as a preferred way of communicating over email or phone calls. Chat marketing is also able to tie into paid ads giving you an extra way to reach new clients.
If you are interested in getting in contact with Phil Masi and booking a chatbot live demo you can click here
Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice.
Reminder This is the last week! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share a simple, easy, and practical tip that you should be using in your digital marketing.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to improve your targeting, how you can keep your ads from going crazy from all these changes, and some things you can think about for the growth of your marketing using Facebook and Instagram Ads.
Because of the last few years of controversies with Facebook, they have been made to change their tracking and data collection thus changing how their ads ultimately work. With the newest wave of scrutiny coming from apple with their IOS 14 update of not allowing third-party pixels or cookies to be used on their users it has been impactful for the platform. By using their aggregated measurement tool Facebook now has a new way to track conversion events from ios 14 users.
Other ways you can collect conversion events and data include:
Using UTM tracking- UTM codes are a great method to use for analytics for your ads. Creating the UTM codes at the end of your URLs allows you to gather data from each platform in an easy way.
Create Landing Pages - Creating landing pages for each platform and every ad. You will be able to easily see where traffic is coming from.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share some ideas you can use for split testing and optimization.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Special guest Dr. Brett Beckman joins us in today's episode to talk all about veterinary dentistry, veterinary dental marketing, how to differentiate your practice by using veterinary dentistry, and more.
Dr. Brett Beckman is a board certified veterinary dental specialist and founder of Veterinarydentistry.net which offers both live and online courses for veterinarians and veterinary technicians and is the founder of IVDI the International Veterinary Dentistry Institute which offers trainings and the VDP program to become a veterinary dental professional.
Veterinary dentistry offers an amazing opportunity to really setting your practice apart from other general veterinary practices. Using veterinary dentistry in your marketing helps you be able to gain more clients while also retaining current clients that have dental issues or needs. Dentistry care is a huge need for both cats and dogs, new clients are looking for more dental procedures even more now. Offering dentistry in your veterinary practice is a great way to invest in your practice and yourself as a veterinarian or technician. It not only increases business in your practice but also adds a lot of value to your practice and your clients. Giving your clients and their pets' quality and professional care, for now, their dental needs.
If you are interested in learning more about Dr. Brett Breckman's live and online veterinary dentistry courses you can check them out here. And if you are also interested in learning more about IVDI (International Veterinary Dentistry Institute), their veterinary dental trainings, and the VDP program you can visit their site here
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share how you can keep your Ads account in compliance with Facebooks ad network with an easy tip.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode I share how you can use paid ads to attract new people to work in your veterinary practice. I also talk about what works and what doesn't with employment ads on each platform and 3 placements that will be beneficial for your veterinary practices employment.
3 of the best placements for employment ads
1) Facebook- Facebook is great for ads however when it comes to employment ads the rules are a bit different and have only limited targeting options, but is still a good option to get organic engagement. Your reach can expand from shares and tagging.
2) Google- Google Ads is another good option for employment ads as the people searching for a job actively need or are wanting a job. While on one hand, it may not be a lot of volume in searches their searches are filled with the intent of seeking employment at a veterinary practice. Keeping your employment ads to search ads through google is the best option as you will reach a more interested audience looking for a job in a veterinary practice.
3) Linkedin- Linkedin is a great place to have employment ads running. Linkedin platform allows for the most targeting when it comes to employment ads allowing targeting through company, length of employment, degree, field of study, current job title, and region. There are also two placements you can run your ads, Through their content feed (almost like a Facebook post outlining the job description, benefits, and more) and through their In Mail messaging ads (custom detailed messaging about job opportunities). With all your options of targeting be sure to tailor your employment ads to target the perfect employee for your practice.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share how you can with the volatility in marketing and the world currently with some tips
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice.
These tips and tools help your veterinary practices digital marketing become more efficient and more effective:
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Sitting down and batching out your content to schedule your posts. Taking the time at least once a week to go through your content and figuring out what you want to post for the next few weeks. Popular choices are Hootsuite, Agorapulse, and Planoly.
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Have a content library. Putting your pictures and past evergreen content that you can come back to and share throughout the years. Meet Edgar is a great choice to keep your content in a content library and you can schedule when a post will go out and what social channels it is shared on.
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Creating content around client questions. Oftentimes people will ask what should I write about and the best thing to write about are things your clients will be curious about, have questions about, and an offer that is relevant to the post.
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Naming Conventions. Be organized with how you and your staff name and label files, pictures, and documents. Google Drive allows you to name your folders easily. You can also use your naming conventions with UTM codes to easily see where you are pulling traffic.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share how you can stop discounting in your veterinary practice by framing your marketing in a problem-solving way
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice
Founders Tom Seeko and CJ Burnett teamed up to create Flordia veterinary advisors in 2014 where they specialize as financial advisors to help busy veterinarians, veterinary students, and practice owners across the country with their financial planning.
We cover how we can make offers attractive to attract new employees and how can we retain them and existing employees. Approaching a retention plan and coming up with employee agreements and arrangements that are actually beneficial to both new and existing employees and the veterinary practice itself. We also cover how to handle rewarding and recruiting employees and what each of those looks like and how you could create both of those types of packages to offer to new veterinary employees. We also share how you could structure a new package for veterinarians that are looking to buy or sell a veterinary practice and transition to ownership. Covering also how you can offer something to employees that would both be an incentive and benefit on both ends and much more!
If you would like to learn more about Flordia Veterinary Advisors you can click HERE If you would like to work with the Florida Veterinary Advisors and get in contact with Tom Seeko and CJ Burnett you can visit their website HERE
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share how you can effectively create content with one easy tactic
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Episode I share 5 useful tips you can use to help your marketing for the new year and even years to come. These are some of the most important things to think about with your marketing, social media, and emails to help you take your veterinary practices digital marketing to the next level this year to be more successful and help you enjoy work more.
5 tips to help your veterinary practices digital marketing this year:
1) Get Specific- Making content for very specific topics and specific procedures or services will help you target and attract the clients who are looking for, wanting, or needing those specific services
2) Improve Your Creative- Focus on having at least one piece of super high quality content (Videos, blog post series, ebooks, etc.) every month or two months that can be pillar content that can be used again and again that is valuable for your clients.
3) Use The 80/20 Method On Your Past Year- Find out from last years analytics what worked for your marketing, what didn't, and what you can do to improve what was working
4) Get Better Clients- Focus on your best procedures and services you offer and attract the clients that need and what these top-level services.
5) Own Your Own Media- Building your list is a must not only do you get to own that marketing list it provides you with a direct line to have a way to let your clients who know and trust you about what you are offering.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 3 Get Clients Who Don't Cause You To Question All Your Life Decisions (Customer Avatar) is now up Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share a quick and easy tip you can use with your copywriting to get better results from your content, ads, post, etc.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics help us be able to track and measure meaningful data to help us see what's working and what's not.
Some of the best ways to make your measuring analytic easier are:
-Create an offer that is only for a specific platform- your platforms can be each social platform, emails, blog post, etc. Think like a promo code. Clients only know about a specific offer because they found you through the specific post or ad.
-Create Individual landing pages for a specific platform- Using the same kind of idea as the last way to measure conversions, you can create landing pages that can only be accessed through your post, emails, and platforms.
-Use UTM Codes- Instead of creating individual landing pages when you don't have a web team you can create individual links! UTM codes attach a little code at the end of your link you are using helping you figure out where your audience is coming from through a link.
-Pixel Audiences- You can use either Facebook or Google pixels (such as Google Analytics) on your website.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Week 2 is now up and all about Analytics. You can learn even more about analytics when you Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
As we near the end of the crazy year of 2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice's digital marketing from the last year.
In today's episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 tips you can use to get the absolute most of your digital marketing.
There are 5 things we can do to get the most out of your digital marketing:
1) Collect and Compile Marketing Data- Take time to go across your platforms (Facebook, Google, Instagram, etc)and collect all the data you have compiled over the year
2) Analyze- Taking the data you have compiled now is your time to analyze that data and see what worked, what didn't work, what you would change, what you will keep doing, and see how you can apply it to the future.
3) 80/20 Model- 80% of the results come from 20% of the activity. Using this method will help you readjust to find what you should get rid of and what you should be investing in more.
4)Targeting-Having clear targets of what you want to accomplish in your digital marketing and who is going to help you accomplish them is one of the most crucial steps. Make sure you have your perfect client avatar made to help you know exactly who you are marketing to.
5)Execution-Our last step is execution. Taking all the other steps and putting them to work.
Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here!
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice’s digital marketing.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I'll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We'll go over some tactics to look out for so you can get the best results from your partnerships.
When going into a partnership to bring on someone to help you with your veterinary practices digital marketing it's important that you find a good fit that will communicate and collaborate well together and that you have a foundation of trust. When working with others in your marketing whether it's one or more you will need to manage each area you are outsourcing. Having a solid ground of understanding and knowing what your ultimate goal is you are wanting to achieve in your veterinary practice will help you be able to easily communicate with your digital marketing partners.
Three things you need to know before working with a marketing company for your veterinary practice's digital marketing:
1)Clear Expectations - Being honest on both sides of what you are expecting to achieve with your partnership.
2)Agree on Strategies - Teaming up together to diagnose and prescribe strategies for your digital marketing
3)Frequent Communication - Having frequent meetings to communicate what is happening in your marketing.
Tactics to look out for that could lead to wasted money:
Geofencing
Mobile Display Ads- Think in app ads such as game ads
Marketing Companies that aren't transparent with your analytics or your ad spend
Link-building SEO or SEO without content
And lastly Companies or people selling marketing tactics before even looking at your marketing and diagnosing what your digital marketing needs.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's Inbetweenisode I share a new media medium you should consider using for your veterinary practice's digital marketing.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I share how you can maximize your marketing and turn it into a system with evergreen content and offers. Picking up from last week's episode where we talked about having different types of content and offers to have for your practice, and about creating evergreen content and offers to have in rotation. Evergreen offers and content is a piece of marketing you can use over and over again across different platforms and channels, for years to come. These types of content and offers will help you focus on pieces that will produce results for a long time. As you are creating your offers and content you should create pieces that will help move potential clients down a funnel and ultimately become a real client.
There are 5 general types of content that you should create by answering typical questions pet owners are asking and looking for.
1) Wellness- What can you do to keep your pet healthy?
2)Prevention- How to minimize health risks and keep your pets safe?
3)Behaviour - How can I train my pet to do what I need them to learn?
4)Nutrition- What should you be feeding your pet?
5)Enrichment- How can I entertain my pet making both our lives easier and better.
Following those general types of content, another way to add information is by adding specificity while still keeping it relevant. You can make content a bit more specific by targeting the content towards
-Breeds
Big breed or small breed dog posts
-Age
Puppy, adult, and senior posts
-Conditions
Breed-specific conditions, senior conditions, or even common and rare conditions
-Location
Problems pet owners face in different areas in the country
-And Time of Year
seasonal must-have and awareness months
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's inbetweenisode I talk about google ads newest update, the feature they have taken away, and how you can make sure you aren't losing money on your google ads.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s episode, I share some creative new strategies you can use to help keep your marketing costs down in your veterinary practice. As we get further into the holiday and political season we are starting to see more and more competitors in the paid ad space in turn driving up ad prices. These tips will help you implement ways to organically get traffic into your practice and lower your digital marketing costs.
The first strategy to use is focusing on content. The best time to build out your content is when your practice is busy and doing well, so you can always have it available to use during a slowdown. The two main things to focus on with your content is quality and specificity. Having high professional quality pieces of content is super beneficial as you can reuse them over again across platforms. Making your content very specific is also beneficial because you'll be able to target and speak to a very pinpointed group to drive in more clients like them.
Tactics you can also use to maximize your practices organic reach
-Let your clients know about each piece of content and offers you put out through your lists. Keep in communication with your list at least once a week
-Create a Facebook Group. Creating a Facebook group for your practice members is a great way to give your clients and potential clients a space to find all of your latest information.
-Social selling. Direct Response Social Post increases engagement and curiosity
-Build your email list. A great way to install cheap insurance for your veterinary practice. Let your list know about offers, content, upcoming events, and about your Facebook group
-Have Text message marketing
-And Facebook Messenger
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s inbetweenisode I cover how you can avoid having expensive ads during a holiday season.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I cover conversion tracking. How you can track conversions for your veterinary practice, what is the best way to track conversions, how to effectively know where your conversions are coming from, and more.
Conversion tracking can be a pretty difficult task to understand exactly where all of your conversions are taking place at first. By gaining an understanding of what is working with your conversions you are going to be able to perform better in your paid ads and social media. Typically in veterinary practices, you aren't selling online so you don't know automatically where your conversions are coming from.
Some of the simplest ways to track where your conversions are:
-Create special landing pages for different channels that can only be accessed from the specific channel.
-Specific CTA for different channels
-And Promo codes that are only available through specific channels
Phone conversions are the hardest conversion to track given that most times clients are switching from devices to call, not fully converting where they first found you. A way to make this a bit easier is using call tracking software like callrail you can create individual phone numbers for each channel.
Url and pixel tracking for conversions is a very powerful tool to use. As digital marketing continues to change we could possibly see pixels becoming unavailable in the future. Moving towards URL and UTM tracking can you give you longevity in your conversion tracking.
And lastly through your veterinary practice management software to fully understand your conversions you will want to track
1The immediate average value of a client
2 Average of the first year of a client
3And lifetime value on average of a client
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s inbetweenisode I share an important update from google ads for your paid ads.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I am talking about using funnels in your veterinary practices digital marketing, I cover what is a funnel, do you need one for your practice, common misconceptions about funnels, and things you should consider before investing in creating a funnel.
So what exactly is a marketing funnel? A funnel is a 3 stage process that takes strangers through the sales process of getting their attention and awareness and moving them down to ultimately turn them into customers. The three stages are awareness, evaluation, and conversion. Awareness is the first stage is your first impression to potential clients essentially getting a foot in the door for them to get to know you and your brand. Evaluation is the second stage where the potential clients now know who you are and what you offer. This is when potential clients will start weighing out if you are a good fit for them. The third and final stage is conversion where the potential client now becomes a real client and has purchased a product or service from you.
Now that you know what a funnel is and how a funnel works there are a few key things to consider before creating your funnel.
First, your basic foundation you need for your funnel is who do you want as a client? Create a perfect client you want to target and serve.
What are your ultimate goals?
What do you want to sell to clients?
Start with the lowest hanging fruit. Target clients that are actively looking for the service or product you are offering.
Remember you can create funnels as long or short as you want, whatever works for your practice and what you are wanting to accomplish in your goals
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s inbetweenisode I share some tips to consider using this fall season when adapting to heavy competitor seasons your paid ads.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s episode, I am joined by special guest Michael Shirley! We talk about how to use Facebook groups to create client retention and successfully to grow your veterinary practice. We go over how to use groups, blog content in groups, video content in groups, and how to get content to translate into getting clients through the door.
Michael Shirley had a dream as a young child of becoming a veterinarian He went to school where he met his wife who is a veterinarian and he became an animal scientist. After working at a veterinary office, as an animal control specialist, and a 4H agent he was called to be a teacher. He now works with his wife at their veterinary hospital they own as a practice manager.
Michael created a Facebook group exclusively for clients of their practice to join and get updated information on the veterinary practice. It's also a great way they've been able to create a community with the clients in their group allowing other clients to gain information for pet care from each other.
As a benefit to their clients in the group, they provide the members with exclusive content that is available to the first making their clients feel special and important.
Some good rules he recommends to have in your group are:
Being very clear that the group is not meant to replace vet visits. Asking for advice is always welcomed but if it's serious or needs to be addressed refer clients to make a call to the practice to schedule an appointment.
Encourage educational discussions with members.
Build a community page to reach and engage with new clients.
Build Relationships with your superfan clients.
Create content that you see are topics that are regularly discussed.
If you would like to get in touch with Michael Shirley's you can join the Pet Parents of Family Pet Health
The Veterinary Leadership Book Club
and contact him at Michael@familypethealth.com
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s inbetweenisode I cover measuring your marketing more effectively
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s episode, I go over the importance of tracking your veterinary practice's analytics. I cover what you should be tracking, how you should be tracking it, how often you should be checking your analytics, and how they are going to help you grow your business.
While analytics can be viewed as time consuming and confusing its important to keep track of how your offer, ads, content, and emails are being tracked and if they are being tracked properly. Understanding where you stand in your marketing (if things are working or not) is one of the most important things you need to know. You need to know the basics of what's happening now to plan what your next step will be.
The analytics you should be tracking is dependent on what you want to achieve through your content, ads, offers, and emails. Starting with Google Analytics- Setting up a Google Analytics dashboard, adding Google Analytics to your website, and using UTM tagging for URLs. Once you have these 3 things set up you will want to go to your Google Analytics to make sure it's working. since google analytics ties into your website there are a few important KPIs to be tracking
Total Visits- Number of people who visit your site
Percentage of New Visit- New people who come to your site
Traffic By Channel-Breaks down which channel visitors came from
Time on Site- How long people are on your site, the longer they spend on your site the more they are inclined to become clients
Bounce Rate- How many people visited your site and left immediately
With social media, you will want to know your typical reach and engagement on each post to get a gauge of how well you are doing. You will also want to track your engagement KPIs. Paid traffic, you will want to look to CPC and cost per conversions KPIs. And lastly, with email marketing, you will want to track your open rate, click-through rate, and take rate of offer.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s inbetweenisode I share how you can communicate how your practice is unique and what helps your practice stand out
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I cover some new and exciting updates that are coming to YouTube, Google Ads, Google My Business, and social platforms that you can use to help your practice's digital marketing.
Starting with YouTube, Google now offers a youtube form ad that lets you customize what your clients can request from you. I always like to say that veterinary practices should be running ads on Youtube. YouTube is a great place to run ads for your practice as it gives potential clients the opportunity the ability to see your practice and get an idea of what to expect when they come to your practice. It's also one of the less used ad platforms making the competition very light.
Google My Business- Now makes it easier to make adjustments to your hours and modified services. You can let clients know your new temporary hours, curbside services, or even temporary closures.
Social Networks-With social networks changing so frequently (Tik Tok may be banned in the US in the coming months, constant changes to algorithms on both Instagram and Facebook ) it is important to remember that social media is just a rental space for traffic. Make sure you are collecting emails and phone numbers from clients to create your own lists for email and text message marketing.
Google Ads Call ads-Google has now changed its format for Call Ads. A few things to make sure you have in place before running these ads. 1) make sure you have your keywords very locked down to avoid getting junk calls and attracting the wrong kind of clients. 2) Only have your ads running when you are open to taking calls. 3) and lastly provide your front desk with scripts they can refer to help get your potential clients in your practice.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today’s inbetweenisode I share a cool new tool that is now available on Google Ads.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I talk about the importance of using digital marketing in your veterinary practice even when you're super busy. Now you may be asking why do should I be marketing while I'm so busy? While you may be busy now, with everything changing so frequently you could find your self in a slow season all of a sudden. When you have marketing already set in place during busy seasons it makes the slow seasons rebound faster. You also have control of your marketing to turn on certain funnels and shut off others whenever you need to.
A few things you can do while your super busy to keep your marketing running.
1) Make sure you have and are using email marketing in your practice to target both current and new clients.
2)Whenever possible keep your content creation going, for example, having a camera ready to go to capture behind the scenes of your practice to turn into social posts.
3) Create blog posts from transcribed consults. This can help your clients find answers they are looking for from you in an easy to access way as opposed to calling and taking valuable time.
4)Find ways you can take your popular content and repurpose it on other platforms and even different forms of media such as taking a video and turning that content and turning it into a blog post.
5) Making small steps in your marketing while your busy can grow into big progress that is beneficial while you hit a slow patch.
6)Using paid ads as a form of insurance for your veterinary practice's marketing.
and lastly 7) Create evergreen content that you can use for years to come.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's inbetweenisode I share how to create offers based on your audiences.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In today's episode, I go into the psychology around pricing for products, services, and offers. I share tips, tricks, and strategies you can use in your offers and ads to increase conversions at your veterinary practice.
Now pricing and money can sometimes be a touchy subject to many people but typically in vet practices, the words sales or selling are seen as a negative.
Price is a perception- Everyone has their own thought of what is expensive or cheap and even what is worth their money.
Really emphasize the inherent cost of what it takes for the specific product, service, or offer. This will help clients better perceive the benefits and actually know what the service includes.
Give reasoning for discounting. Like special awareness months.
Use feelings to determine pricing when attracting emotional-based decisions for services. Even numbers tend to just feel right in an emotional way of thinking. When attracting rationally based decision services using a specific number that isn't an even amount feels thought out.
Take larger items and break it down into smaller pieces. For example, you could have a bulk way to buy chew treat, smaller portioned sized bags, or individually sold pieces.
Use specific numbers in promotions, like anniversary dates or birthdays.
Break costs down into a daily cost. This can be applied to a membership or wellness program. While they will pay an annual payment they can see how much it comes down to on a low daily cost.
Format costs in a way it looks cheaper like $0.99 vs $1.00
Choose prices that are easier and shorter to say.
Show prices in a smaller yet still readable font.
Remove commas from larger prices.
and sort prices from high to low on your website.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Inbetweenisode I talk about running paid ads on undervalued platforms like Youtube and Tik Tok for your veterinary practice.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
Today's podcast is very exciting as its the 200th episode! Over the last 200 episodes, its been so incredible to be able to connect and help so many people and veterinary practices with their digital marketing.
In today's episode, I share what the future of the veterinary marketing podcast is going to look like and what you can look forward to here. I also talk about the 3 things you can do right now in your practice to grow even in uncertain times like these.
I first want to start off saying a huge thank you to my listeners and the support they have given me over the last few years it means so much to me. Going forward with the podcast I want to continue to produce episodes that are valuable resources to veterinary practices. I want to be able to help practices continue to grow and double their practices through their marketing. As this podcast continues to grow I will still be covering marketing strategies and principles. Help with sales processes whether through online, phone or in person. Let you know what specific tools and Softwares are the best for marketing. And introduce case studies with special guests to really learn even more about what works in veterinary digital marketing.
Now here are 3 tips you can use now to grow your marketing and practice during uncertain times
1) Share your insight through your content
Instead of sharing articles that only share information give your audience insight into what exactly this information you are giving them means for them or what they can take away from it.
2) Create more specific content
Targeting specific audiences to speak to through your content will give them the information they actually want and need instead of just generally speaking to a wide variety of people.
3)Create consistent ways to drive clients in
Every practice needs to be running ads and paid traffic, think of paid ads as a cheap insurance policy, and how they can keep you going even when a slow time hits.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today's inbetweenisode I share how you can drive the right type of clients into your veterinary practice.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
With more veterinarians transitioning to more digital marketing in their practices and as funnel building becomes more popular in veterinary marketing. It's important to make sure they are effectively built out.
In Today's episode, I share how you can build funnels out in a simple and useful way for your veterinary practices digital marketing. A marketing funnel is a direct path you are taking potential clients through a journey and turning them into a client. Having developed steps to have a group of people who are typically microtargeted becoming aware of you and your practice at the beginning and becoming further segmented through the funnel and ultimately driving them to the bottom and coming out customers.
Consider for Vet practices you will need to have two types of funnels in place to drive new clients into your practice.
1) Immediate Funnel
Your Immediate funnel is your intent based funnel. With intent based searches being your driving force. You have clients and customers that are searching for the services or products you offer. These potential clients have a want, need, or desire for what they are looking for right now. Your services, products, or practice can be the solution for what these clients are needing or wanting.
2) Long term Funnel
Your Long term funnel is an audience based funnel. In this funnel, you will target your target market and ideal client avatar. Talk to this audience as if you're talking to your favorite client or a caring loving pet owner that will do only the best for their pet. Give valuable information and quick solutions to problems that may not even be on their radar. Build trust and provide value to this audience and in turn, they will come to you for services.
Be sure to listen and let me know if you have any questions, comments, or need help with anything!
In Todays Inbetweenisode I share the importance of metrics,tracking, and analytics in your digital marketing.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today's episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being an essential business means you get to stay open to provide your most needed services.
Consider teaming up with local businesses that you can integrate into your practice (ie pet sitters, dog trainers, pet stores that don't offer delivery, etc..) Think of products to provide for your client's items they will need before, during and after vet visits
One very important thing to remember is that now is the time to prepare how you will operate when all stores open as normal again. During this time you can create an opportunity and demand for specific products and services to have people come in at a later time. Create offers that will be for future needs.
Consider how you can continue to offer special means of services for the foreseeable future and even after for specific groups of people. Having telemedicine, in-home visits, and mobile services being offered right now is extremely important but even after COVID-19, it will still be beneficial to offer these services for high-risk clients of yours.
Also, keep in mind how you phrase your content copy. Think about using other words other than essential such as high risk, emergency, and urgent to describe the services you are providing at this time. Avoiding using the word essential will help in the long run to keep pet parents knowing that all parts of preventative medicine are essential to the health of their pets.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In Todays Inbetweenisode I share a super simple tactic to use to make your marketing stand out.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
Whether you are currently using Google AdWords or thinking of using Adwords for your practice's digital marketing its always good to keep your Adwords running the absolute best they can.
In Todays Episode I share 4 tips and tactics you can use to improve your Google AdWords experience! We take a bit of a more advanced dive into Google AdWords so you can get the most of AdWords for your veterinary practices digital marketing.
1) Dayparting
Dayparting can help cut down on unnecessary expenses by only running your ads during the times your veterinary practice is actually open for business. This will help you attract new clients who are actually looking to come in now.
2)Bid Adjustments For Schedules
Make adjustments for days of the week that may be lighter on the staff available in your practice, you can adjust to what best fits for you on what days and what times.
3)Bid adjustment for location
This is great for mobile veterinary clinics, pet supplies delivery services or home visit veterinarians. You can focus on areas that are the best for your services and keep it as local as you want. A useful tool to help you cut down on travel time as well. Use zipcodes to see where most of your clients are coming from and where you can target the best.
4)Call out and Site link Extensions
The more space you take up with your ads the better the chance you have at increasing your clicks through rates. Sitelink extensions are a great place to also update your clients of new temporary times or features. Use these as a way to highlight the specialties of your practice.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today's Inbetweenisode I talk about using education to sell to your clients
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today's episode as we continue to be in the middle of the COVID-19 crisis I share how to sell while increasing your top of funnel awareness and increase demand for your products or services without coming off as your selling in your practice. Now is the perfect time to start focusing on social selling, with more people on the internet at one time ever in history you have more people looking for information.
As we talked about in the last episode it is important now than ever to have your most urgent services laid out for clients that need to come into your practice. Given the current climate of the country, people are inclined to save money and only spend on absolute essentials but are looking to gather and receive as much information as the can.
We now need to take this time as an opportunity to increase the amount of content you are creating that your clients want to see and learn from. Clients may not be up to buying right now but you can use your content to send messages to your audience. As you are taking into consideration that your clients may not be in a mindset to buy if it's not a necessity remember to target the urgent services you offer and build awareness of your practice and your content. Using your content to educate your audience will be the best way to social sell to your clients. The more information and solutions they are provided with at this time will help them in the recovery stage turn to you and your practice. Have a few topics (about 4-5) you create content around to really really go in-depth with information.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today's Inbetweenisode I share how you can be proactive with your veterinary practices digital marketing in this time with the coronavirus pandemic or any slow time.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
As the world currently deals with the coronavirus pandemic ( Officially named COVID-19) many veterinary practices are posed with the same question. How do I keep my practice busy?
In today's episode, I talk about ways you can use right now to keep your veterinary practice busy even when it's slow. The best thing to do is to be proactive in these types of situations and be thinking ahead for the benefit of your practice.
1)Creating client avatars help you can get down to exactly what your client's thoughts, fears, concerns, needs, and wants are at this time. Thinking of ways you can provide services that offer solutions to real current problems your clients are facing. And think of how you can market to your clients that you know how they feel and how you are able to provide them a solution, in turn, easing their minds and their problems on their plates.
2)Giving people the tools they need to be proactive.
3)Make it feel less scary for your clients.
Offer services to help ease fears such as parking lot check-ins to limit the amount of exposure in your practice.
4) Here's what we are doing.
Like many other companies at the moment. Address what your practice is doing to keep them safe during this time. Laying out that your practice cares and are taking the necessary measures for the safety of all clients and team members.
A look at some practical things you can do in your veterinary practice.
-Offering House calls for people who are now working from home.
-Limiting the use of waiting rooms
-Disinfecting regularly and letting your clients know you have a cleaning schedule in place
-Telemedicine
Essential Elements you need to have in place in your practice:
-Running paid ads
-Email Marketing
-Social selling.
and lastly, Target intent-based ads.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today's Inbetweenisode I share a small trick to use to help with your social media engagement.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
Special guest Cheyanne Flerx joins us on the podcast today to talk about all things social media marketing for veterinary practices. This episode is filled with awesome actionable information you can use in your veterinary practice. We talk about social media marketing, creating marketing plans, and creating content plans for the marketing of your practice.
Cheyanne knowing at a young age she had a passion for animals got her start in veterinary medicine as a vet assistant in high school. she introduced to the world of social media marketing in the veterinary space by being given the task of updating the practices Facebook page. Ultimately finding her passion for social media marketing for vets she has now gone on to working with snout school, now manages multiple vet brands social media and her own brand Hashwag.
Some of Cheyanne's tips on how to better your social media marketing in your veterinary practice:
-Having a plan or goal for your marketing will help you narrow down what to focus on in your marketing and better sets you up for succeeding.
-Come up with a realistic plan on how you want to execute your goal and being intentional with how you execute your marketing plan.
-Figure out the top 3 things you are most likely to achieve and accomplish in a short time frame
-Master Facebook marketing for your practice then add Instagram to your marketing. Both Facebook and Instagram are most used by pet owners.
-Come up with content that's relevant to your audience
-Have an 80% to 20% ratio with your post. 80% of your content is fun and 20% is educational.
-Using specifically created planners for your marketing created by Cheyanne!
If you would like to get in contact with Cheyanne you can reach her on Facebook and Instagram as Hashwag, Reach her on email cheyanne@hashwagmarketing.com and find her amazing planners at snoutschool.com/door
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In Todays Inbetweenisode I talk about a new change coming to google chrome browsers and what that could mean for your marketing.
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In today's episode, I share if I owned a veterinary practice how and what I would do to drive clients into your practice with marketing.
1) Starting with the most important part of digital marketing you want to make sure that you have a solid website in place before starting to market your veterinary practice. Your website is where you will direct your target clients with every offer. Having a good or solid website you should have:
-Quick Page load times
-Contact info (phone number, address, hours) that can be easily found on every page
-List of services
-Properly optimized for phone, desktop, tablet.
-Must be easy to navigate. Having an easy to navigate website boosts conversion rate
2) Be sure when using social media platforms to be consistent with branding and information for your practice.
3) Make sure your staff is properly trained to close a "sale" when speaking with clients on the phone. Knowing how to speak with potential clients and being aware of the offers that are currently running. Creating basic scripts to use can ease the process of making appointments with new clients and answering commonly asked questions on the phone.
4) Define what core offers you will run. A good number of offers to have is 3 main offers and 2 specialty offers that you can rotate through the year. Make sure your offers also have their target defined, what problem does the client have, and how can you solve it.
5)Run paid ads on Google ads, Facebook, and Youtube
6)Create a 4-month content calendar. Break it down week by week to create content specific to your target audience
7)Build out Email sequences and automate them.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today's inbetweenisode, I share a simple mind shift to make your Google ads perform better.
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In today's episode I talk about Facebook groups! Facebook groups are a great tool to use in your marketing if you are looking to grow your audiences and attract engagement with your clients. I cover if a Facebook group a good idea for your practice, how to use them, how they can build an email list, and how to build pixel audiences.
So what exactly is a Facebook group?
A Facebook group is a micro community in facebook that people join to discuss a specific topic.
The great thing about groups is there are groups for every type of topic and can be as specific as you want them to be (ie breed specific groups, location,etc..). Meaning you can create the perfect group for your practice that your perfect audience will want to be a part of. Creating your group around your target audience is a great way to engage with clients by providing them a space in a community that is just for them and what they care about. Knowing what your audience cares about or concerns them is a way to know what exactly they will be discussing in your group.
When first creating your group you'll want to make sure you have these 4 steps done
1)A name for your group
2)A description of what your group is about and who its for
3)Rules. let your members know what is and isn't allowed in the group.
4)(For Closed Groups) Ask Relevant questions to join the group. For one of your 3 questions, you can use it as an opportunity to ask for emails for your email lists.
Having a closed group will help keep spammers out.
Now that your group is created you can now start engaging wit your members by interacting with their post and asking questions to other members.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today’s inbetweenisode, I share one simple question to ask that can help improve your marketing and make it more effective.
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In today's episode, I share 10 simple questions you can use to survey your clients, which will help improve your marketing. Asking your clients their feedback gives you the opportunity to really see what clients are coming to you for, what they like, and even what they feel needs improvement in your veterinary practice. Giving your practice super valuable insight into how to understand your audience better, what is working in your practice and marketing, and how you can use these answers to better your practices digital marketing.
1)How did you find us?
This is a great question that most commonly gets asked for new clients, expand this question to all clients to get a better feel for where you are reaching people the best.
2)What was your first impression?
Great to ask both clients and employees.
3)what did you end up buying or paying for during your visit?
Helps you get an idea of which services and or products are most popular at any given time.
4)What hesitations did you have before coming in?
5)Describe yourself in one sentence.
Get to know the client better while also seeing how some of your favorite clients see themselves, which can help you create your client avatar.
6)Why did you choose our practice over other competitors?
What made your practice stand out to them.
7)List one thing that has stopped you from coming into the vet in the past.
8)Why did you become a client?
Learn the emotional or logical reasoning behind their choice to have you as their vet.
9)List one thing you would like to see improved in the practice.
and lastly
10)Are there any new products or services you would like to see added to our offerings?
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today’s inbetweenisode, I talk about a new update to the Facebook pixel tool
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With the world getting busier day by day it's hard to find time to get everything you want or need to get done actually get done.
In today's episode, I share with you 5 simple and easy to implement ways you can save time with your marketing and best of all each tip doesn't cost you a thing. With everyone being crunched for time it nice to have ways you can cut down on time without sacrificing your digital marketing's effectiveness or quality of marketing.
1)Planning out your marketing
Taking the initial time to make a plan of what to post when will save time in the long run. As well as having your offers and content planned out ahead of time.
2)Batch producing your content
Setting aside time to produce multiple pieces of content. Batching your content with videos, blog posts, Facebook and Instagram post, etc...
3)Create a company profile script and branding guide
Helps to keep your brand message clear across everything you do.
who is your target market, what are your main products and services, what are unique selling propositions for said products and services, who are your competitors, what are their strengths and weaknesses, what do you stand for, and what are you against in your practice?
As well as a branding guide that has brand colors, fonts, logos, and images all in one easy place to further keep all content produced feeling cohesive to your brand.
4)Use templates and framework
Creating templates or frameworks for your emails or blog posts.
5)Repurposing content
Repurposing your content across platforms helps give your content longevity but also helps you reach audiences you may have on different platforms.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today’s inbetweenisode, I go over the 3 types of searches you should know about specifically for google ad words purposes.
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Discounting can be a tricky slippery slope to go down sometimes, but you can keep your practice from falling into the discounting trap with a few tactical tips.
In today's episode, I share 5 simple and tactical tricks and tips you can use to use discounting in your practice without going bankrupt. Everyone in the world loves to feel as though they are getting a great deal or value for what they are paying. Understanding the demographic you serve at your practice and the clients you see helps you be able to gauge what kind of discounts will work for your practice. As well as taking into account that the cost of a service and the value are 2 different things and should be handled as so. I have 5 specific ways you can discount without it hurting your business or constantly having to have discounts available.
1) Rewarding Loyal Customers- Rewarding your most loyal customers with special offers that are only available for a specific group not only helps make the client feel special but also helps you bring in a client more frequently
2)Bulk Buy- As Costco has taught us the more you buy the more you save, you too can use this method for families that have a large number of pets, buying specialty pet food, and medication.
3) Test out new services- Host a trial run of a new service at a discounted rate
4)Tell a story- Use fun holidays and special awareness months to run offers for a short limited time (a month or one day only)
5)Pre Pay for services- Customers can prepay for procedures, exams, and vaccines to save in the long run.
Be sure to listen and let me know if you have any questions, comments or need help with anything!
In today’s inbetweenisode, I share one simple mindset shift to improve your content creation and some encouragement to keep producing and creating amazing content.
Be sure to listen and let me know if you have any questions, comments or need help with anything!