The Marketing Mansion: Recent Episodes
Cary Weston & Elizabeth Sutherland
No fluffy acronyms or trending "how to" tips. There's too much of that elsewhere - and - you don't have time for that anyway.
You've got a business to run, staff to lead, and problems that need answers.
The Marketing Mansion Podcast is a conversation between two marketing industry leaders in Maine, with one goal in mind: to help business owners and chief executives find answers to the sales & marketing issues plaguing their growing business.
Cary Weston and Elizabeth Sutherland have more than 50 years of combined experience in marketing, advertising, and public relations. With a deep understanding of Maine’s business community, Cary and Elizabeth are ready to share their insight and expertise, all from a big, drafty, and maybe ghost-friendly, 200-year-old house on the hill above Bangor’s business district.
Maine-Stay 2022 is Maine's largest marketing conference designed specifically for business owners, leaders, and decision-makers in the tourism and hospitality industry. Cary and Elizabeth are joined by Sutherland Weston's Director of Toursim and Hospitality Marketing, Kerrie Tripp, to discuss the detials and goals of the conference. With breakout sessions targeting the issues facing today's growing businesses, and national speakers such as New York Times Bestselling Author Marcus Sheridan, the two-day conference is a must-attend for businesses looking to grow and thrive.
http://www.maine-stay.com/
Do awards have value in business? How do awards happen? What to do if you do win an award? In this episode, Cary and Elizabeth are joined by Sutherland Weston Public Relations Director (and award-winning TV show host) Dan Cashman. Cary, Elizabeth, and Dan explore awards themselves, how they happen, and how to create a strategy to maximize the benefit when you win.
https://sutherlandweston.com/your-company-won-an-award-now-what/
The discussion of adding pricing to the website is an emotional one for many. Especially companies with a traditional sales system that requires buyers to talk to the salesperson before getting pricing information.
If you’re challenged with the notion of adding pricing to your website – or if you’re challenged with trying to convince someone to add pricing to the website – this podcast will give you guidance on how to move forward in the right way for your business.
Pricing Examples For "It Depends"
- Hot Tubs: https://sandollarspa.com/hot-tubs-blog/how-much-does-a-hot-tub-spa-cost/
- Solar Panels - https://mainesolarsolutions.com/how-much-does-it-cost-to-install-solar-panels-in-maine/
- Financial Services - https://penobscotfa.com/faq/#fees
- Land Survey - https://www.herrickandsalsbury.com/faq/how-much-does-a-boundary-survey-cost/
- Geothermal - https://www.midcoastenergysystems.com/what-is-the-cost-for-geothermal-energy-in-maine/
The Mindsets of Maine research released by Sutherland Weston this spring is providing a fount of knowledge about how best to talk with all Mainers. Knowing what people really feel about our state is a game-changer and at Sutherland Weston we're using these nuggets daily to help our clients achieve their marketing goals. This week, Cary and Elizabeth dig into the data and share with insights about what makes Mainers' tick and, even more importantly, what to do with that information.
The most ineffective filing system we have for business owners and leaders is the one between our ears. Yet, how many issues arise in our business because we haven't shared, taught, or exposed employees to experiences and situations they need, to speak and act as a team. In this episode, Elizabeth and Cary discuss the training and mentoring tactics they've engaged in, what they've seen from them, and share successes and failures they've experienced from doing it right - and wrong.
Using past experiences for the betterment of future projects is a way to improve future client engagements as well as help hire, support, train, and nurture employees.
In this episode, Cary and Elizabeth discuss the practice of creating a content culture focused on documenting the issues that cause situations and projects to go right - and wrong - and what it can mean to your business.
Example of series developed to help the client get ready for FAQ video filming: https://www.youtube.com/watch?v=Lu9AO3xQb-s&list=PLRZ5Qaf71X2xDenfXNx0ZXQWp70O82D7b
In this episode of The Marketing Mansion, Cary and Elizabeth discuss the elements of a highly effective website and how to modify yours without building new. Today's digital consumers have high demands and short attention spans backed by a desire to research on their own before reaching out for help.
In fact, studies show that buyers have completed 80% of the buying decision on major purchases on their own before contacting a company or person. Is your site building trust with consumers or traffic for the competition?
Find out how to review - and revise - your business website to help today's buyers choose your business.
Clear messaging helps us connect with customers, inspire donors, and help more people quickly understand what we do, who we do it for, and why they should care. In this episode, Elizabeth and Cary discuss the practice and politics of developing messaging for your business and the challenges in doing it effectively.
For many growing businesses , hiring a marketing coordinator/manager/director can be a challenge. If it’s a first-time position for the company, it can be an uncomfortable step in the growth process. And when your responsibility is to run the company, sometimes it's daunting to know what to ask a marketing professional in order to get the right fit. In this episode, Cary and Elizabeth talk about what key traits are you looking for in your next marketing hire and offer samples questions to use during the interview process.
In this episode of The Marketing Mansion, Cary and Elizabeth discuss an issue facing many non-profits today - clarity of messaging and what it means for marketing. Organizations today are challenged to do more with less. Less time, money, and resources. Cary and Elizabeth dive into some practical steps you can take to help your digital tools better atract donors, members, and volunteers.