AdTech with AlikeAudience: Recent Episodes

AlikeAudience

The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights and perspectives offered by advertising executives, marketers, and leading agencies through a series of informational and engaging interviews on #Adtech #Leadership #DiversitySubscribe and stay informed!

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Tune in to Episode 15 of AdTech with AlikeAudience, where Adrian Williams, Head of Strategic Data Partnerships & Corporate Development at OnAudience, and Bosco Lam, Co-founder and CEO of AlikeAudience talks about the importance of data collaboration as the industry continues to grow and welcome in newer players into the space. We also take a dive into the outlook of third-party cookies and some predictions on the future of the industry with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • How data collaboration has been progressing in Europe
  • The biggest growth opportunities in the data space
  • The importance of delivering consented audiences to brands
  • Privacy-compliant consented audience delivery for ensured data compliance
  • The impact of Google’s cookie saga
  • Challenges companies face when reaching target audiences
  • Pain points in the AdTech industry
  • Global MarTech and AdTech predictions for the next two years

Adrian Williams

https://www.linkedin.com/in/adrianywilliams/

  • Head of Strategic Data Partnerships & Corporate Development of OnAudience
  • More than 20 years experience in Media and Data
  • Founder, Director, and Advisor for multiple companies

Bosco Lam

https://www.linkedin.com/in/lam-bosco/

  • Co-founder & CEO of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data

Duncan Craig

https://www.linkedin.com/in/duncanwcraig/

  • Consumer Director (AdTech and Digital)
  • Business and Technology journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching / PR

Interested in learning more? Follow AlikeAudience for more on the AdTech industry

  • https://www.linkedin.com/company/alikeaudience
  • https://www.facebook.com/alikeaudience
  • https://twitter.com/alikeaudience

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Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • Industry's response to Google's announcement regarding a cookieless future in digital advertising.
  • Importance of collaborating on first-party data to ensure continuity, mutual benefit, and the creation of business value.
  • The complexity of data collaboration and the need for privacy, legality, and consumer rights respect in a cookieless world.
  • Importance of privacy, consent, and clear purposes in data collaboration for brands and the need for respecting customer rights.
  • Transition to a post-cookie world, privacy compliance, and the need for privacy by design.
  • Importance of secure data collaboration, clean rooms, and privacy measures in marketing.
  • Use cases of data collaboration, insights, measurement, and the complex relationship between CPG brands and retailers.
  • Multi-faceted collaboration between brands, retailers, and intra-company collaboration, emphasizing the need for strong internal champions and privacy considerations.
  • Inter-departmental data collaboration enhances consumer journey insights and operations efficiency.

Seow Ping Tan

linkedin.com/in/sptan

  • Head of South East Asia - LiveRamp
  • Former Vice President, Retail at Lane Crawford
  • Former Regional Business Director at Acxiom Greater China

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

  • Communications Director (AdTech and Digital)
  • Former Business and Technology Journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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Tune in to episode 13 of AdTech | AlikeAudience, where Director of Business Development & Strategy Juan Baron and AlikeAudience Co-founder Bosco Lam talk about the role of Data Cleanrooms and Data Collaboration in the AdTech Marketing Industry, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • Active vs. passive approach in managing Users' data privacy
  • Privacy Enhancing Technologies (PET): Customer Data Platforms (CDPs) and Consent Management Platforms (CMPs)
  • Data cleanrooms versus Data warehousing
  • Interoperability in the context of data cleanrooms
  • Balance of Utility & Fidelity in data collaboration
  • Market forecast for the AdTech marketing industry
  • Importance of data protection for AI-empowered businesses and AdTech Industry

Juan Baron

linkedin.com/in/baronjuan

  • Director Business Development & Strategy (media & adv) at Decentriq
  • Former CEO & Co-Founder, RELE.AI
  • Former Chief Digital Officer at Ringier AG
  • Key areas of interest include Digital Transformation, Entrepreneurship, Business Development, Client consultancy and Product Management / Innovation

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

  • Communications Director (AdTech and Digital)
  • Former Business and Technology Journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • Building and empowering future programmatic traders with fundamental knowledge and practical experience.
  • The need for ongoing training and consultation to keep skills refreshed in the programmatic industry.
  • The need to understand the different learning patterns of the next generation and implement a standardized onboarding process.
  • Encouraging diversity, equity, and inclusion in hiring involves adding to the culture and adjusting, and retaining talent involves continuous training and growth opportunities, as poor leadership and lack of growth opportunities are the top reasons for talent leaving.
  • Leveraging LinkedIn, engaging with companies, and staying consistent in learning to get started in the programmatic industry.

Helene Parker

linkedin.com/in/helene-parker

  • Founder and Chief Programmatic Coach, Helene Parker Consulting LLC
  • Founder and Host of the Programmatic Digest podcast
  • Programmatic Media Advisor, Rayneta
  • Experienced in working for advertising agencies managing multi-million dollar digital strategies across programmatic, social, and search technologies.

Elice Lau
linkedin.com/in/elicelau

  • Chief Strategy Officer at AlikeAudience
  • Headed several startups in the Ad-tech Industry
  • Key stakeholder for the strategies and operations management at AlikeAudience
  • Passionate about trusted data augmentation to enable marketers to reach the right customers.

Duncan Craig

linkedin.com/in/duncanwcraig

  • Communications Director (AdTech and Digital)
  • Former Business and Technology Journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.

Tune in to get intriguing insights on:

  • Challenges and changes in the AdTech industry and digital advertising media industry in 2023
  • The emergence of new consumer touchpoints
  • Changes in consumer behavior post-pandemic
  • The importance of audience behavior in driving media planning and data strategy
  • Challenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environment
  • The importance of data collaboration as a way to overcome potential blind spots in data strategy

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Duncan Craig

linkedin.com/in/duncanwcraig

  • Communications Director (AdTech and Digital)
  • Former Business and Technology Journalist
  • Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.

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In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam.

  • Tune in to get intriguing insights on:
  • Trends and changes in the Marketing field in 2022
  • Environmental, social, and governance (ESG) concerns in marketing
  • Possibility of a recession and its effects on the marketing industry
  • Optimizing the marketing budget and profiling the right customer
  • Need for multi-channel marketing
  • How to implement the AdOps strategy
  • The three steps of AdOps
  • Measurement tools and media mix optimizer

Sophie Soowon Eom

linkedin.com/in/sophiesoowoneom

  • Co-founder and CEO, Adriel
  • Co-founder and Ex-CEO of Solidware Co., Ltd.
  • Skilled in Negotiation, Sales, Team Building, Management, Fundraising, and Start-ups
  • Listed in 2017 Forbes Asia 30 Under 30, and was a member of the UN Secretary General’s High Level Panel on Digital Cooperation
  • Member of the Presidential Committee on the 4th Industrial Revolution of South Korea since May 2021

Elice Laulinkedin.com/in/elicelau

  • Chief Strategy Officer at AlikeAudience
  • Headed several startups in the Ad-tech Industry
  • Key stakeholder for the strategies and operations management at AlikeAudience
  • Passionate about trusted data augmentation to enable marketers to reach the right customers

Jessica Lam Hill Younglinkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience
  • Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

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In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam.

Tune in to get intriguing insights on:

  • Unique solutions that programmatic advertising offers political advertisers
  • Types of campaigns to reach voters
  • Pitfalls that advertisers need to be aware of
  • Different strategies to target voters
  • The future of data safety in programmatic advertising

Dhimant Bhundialinkedin.com/in/dhimant

  • Head of Product, IQM Corporation
  • Worked in product roles for various ad-tech companies and led ad-tech, data, and analytics products
  • Leads product management, product development, and marketing teams at IQM Corporation to take the advertising platform to new heights of growth

Bosco Lamlinkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Younglinkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience
  • Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing technology companies
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

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In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes.

Tune in to find insights on:

  • What growth marketing is and why it matters
  • How B2B and B2C marketing overlaps
  • Why building strong communities is key to advertising success
  • Strategies to attract B2B and B2C customers, such as demand generation and product-led growth
  • Current privacy issues around data collection in the AdTech industry
  • How web 3 fits into digital marketing

Jonny Chanlinkedin.com/in/jonnychn/

  • Growth Marketing Manager at Coalition Inc.
  • Ex-Meta Research Lead
  • 12+ years of digital marketing experience focusing on North American markets (US and Canada)

Bosco Lamlinkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions

Jessica Lam Hill Younglinkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience
  • Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

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In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring audience segments to the supply side.

Tune in to find insights on:

  • What supply-side platforms are and how they drive ROI for marketers
  • The differences between SSPs on the open internet and on walled gardens
  • How marketers should allocate their ad spend between open internet and walled gardens
  • The differences between free audiences and paid audiences
  • Strategies to implement when choosing a supply-side platform

Brandon Lee

linkedin.com/in/bsclee

  • Director, Data and Audience APAC at PubMatic
  • Specializes in data and identity partnerships, building marketplaces, stakeholder management, commercializing business assets, and pre and post-sales support for programmatic advertising
  • Passionate about new technologies and trends

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience
  • Addressability Working Member of iAB Tech Lab
  • Expertise in behavioral economics and consumer data
  • Passionate about empowering marketers to reach their target customers through connecting data and media, and developing privacy-safe audience targeting solutions

Jessica Lam Hill Younglinkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience
  • Director of the brand creatives, a full-service micro-agency offering strategic brand design, brand messaging, and SEO content marketing services for growing companies in technology
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain

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In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are:

  • How diversity can help unlock strategic advantages for clients.
  • Building a team with diversified cultures and backgrounds.
  • Diverse perspectives that people from different parts of the world might bring to a particular subject matter.
  • How diversity, going broad and going wide, unlocks opportunity.
  • Discussion on examples of successful and failed case studies.

Phil Jameslinkedin.com/in/phil-james

  • Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd.
  • Helps brand owners to de-risk BOLD marketing & innovation moves.
  • Global marketing & innovation consultant connecting brands and marketers with provocative and unconventional solutions to truly differentiate themselves and win in the marketplace.
  • Empowering leader, respected communicator, exceptional relationship builder.

Ronald Kwoklinkedin.com/in/ronald-kwok

  • Co-founder of AlikeAudience.
  • Driven by his passion for big data in digital marketing and entrepreneurial spirit, he co-founded AlikeAudience to help advertisers to reach target audiences in Asia.
  • Specializes in Business Strategy, Account Management, Financial Modeling, Growth hacking, Public Relations, and Corporate Finance.

Jessica Lam Hill Younglinkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience.
  • Director of the brand creatives, a boutique agency that designs complete brand experience for growing businesses.
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.

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In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth in AdTech. The topics they shared include:

  • How to cultivate positive culture and values within the workplace
  • Finding the right balance among skills, experience, and passion when hiring
  • How to adapt to changes in hiring trends
  • Actionable advice for employee retention and leadership

Lawrence Lo
linkedin.com/in/lawrencelo2008

  • Managing Partner at PHD;
  • Experience in leading successful organizations across AdTech, finance, hospitality and e-commerce;
  • Expertise in growth strategy, business operations and P & L management;
  • Reputation for building excellent teams through a focus on culture, driving long-term consumer success and shareholder performance value.

Bosco Lam

linkedin.com/in/lam-bosco

  • Co-founder of AlikeAudience.
  • Addressability Working Member of iAB Tech Lab.
  • Expertise in behavioral economics and consumer data.
  • Passionate about empowering marketers to reach the target customers through connection of data and media and developing privacy-safe audience targeting solutions.

Jessica Lam Hill Young
linkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience.
  • Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.

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International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights with us.

Listen to Anna Chan and Elice Lau as they narrate their experiences about how they started out as a minority in the male-dominated AdTech industry to how times have now changed with increased participation of women, the need for diverse leadership within the industry, and their insights for a successful career and balanced life.

Guests

Anna Chan

linkedin.com/in/annapchan

  • CEO, Media Line of Business at dentsu international Hong Kong;
  • Life Coach, Trainer, and Facilitator;
  • She has 20 years of experience in advertising and digital experience in APAC;
  • She is passionate about empowering people with a growth mindset to make their lives richer with better relationships and mindful living.

Elice Lau

linkedin.com/in/elicelau

  • Chief Strategy Officer at AlikeAudience
  • Headed several startups in the Ad-tech Industry
  • Key stakeholder for the strategies and operations management at AlikeAudience
  • Passionate about trusted data augmentation to enable marketers to reach the right customers.

Host

Jessica Lam Hill Younglinkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience.
  • Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.

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In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management.

Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advertising even when there have been radical transformations in the field otherwise. Together with Derek Fan, they discuss the need for businesses and organisations to adopt first-party strategies with the new regulations, investment in CDPs, the importance of CXM, and data enrichment.

Guests

Tim Martin

linkedin.com/in/agiledataconsultant

  • Engagement Manager of Data Transformation at Merkle, Australia.
  • He helps brands realise the value of Google Marketing Platform, 1st Party data, Advanced Analytics, Audience Activation and Media Optimisation.
  • Experienced Product Development Consultant in identity resolution, mobile data and AdTech platforms.

Derek Fan

linkedin.com/in/derekfan16

  • Director of Business Development and Partnerships at AlikeAudience.
  • Key focus: Data partnerships and BD initiatives with the Ad Tech and MarTech space (DSPs, DMPs, marketing clouds, media agencies, brands).
  • Experience in DaaS (Data as a Service) startups.
  • Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited.

Elice Lau

linkedin.com/in/elicelau

  • Chief Strategy Officer at AlikeAudience
  • Headed several startups in the Ad-tech Industry
  • Key stakeholder for the strategies and operations management at AlikeAudience
  • Passionate about trusted data augmentation to enable marketers to reach the right customers.

**Host

Jessica Lam Hill Young**linkedin.com/in/hillyoung

  • Brand Strategist for AlikeAudience.
  • Director of “the brand creatives,” a boutique agency that designs complete brand experience for growing businesses.
  • Consultant for tech companies for branding, content, and marketing with a specialized portfolio in AdTech, SaaS, data, and blockchain.

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Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region.

Listen to James Parker, Derek Fan, and Elice Lau brainstorm about:

  • Increasing penetration of smart TVs into the Asian markets;
  • More number of audiences developing subscription fatigue;
  • Increasing preference for AVOD over multiple subscriptions to OTT platforms;
  • Specific strategies to be adopted by marketers in the APAC region; and
  • How Amobee can help devise CTV strategies for advertisers and marketers.

Guests

James Parker

linkedin.com/in/james-parker-a648052

  • Vice President, Platform and Agency Growth, Amobee.
  • Currently responsible for the growth of the platform agency business.
  • His initial role at Amobee was to lead the SEA region for the product team.
  • Previously held senior data and technology roles in Omnicom Media Group and Xaxis.

Derek Fan

linkedin.com/in/derekfan16

  • Director of Business Development and Partnerships at AlikeAudience.
  • Currently leading data partnerships and BD initiatives with the ad tech and martech space (DSPs, DMPs, marketing clouds, media agencies, brands).
  • Experience in DaaS (Data as a Service) startups.
  • Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited.

Host

Elice Lau

linkedin.com/in/elicelau

  • Chief Strategy Officer at AlikeAudience
  • Headed several startups in the Ad-tech Industry
  • Key stakeholder for the strategies and operations management at AlikeAudience
  • Passionate about trusted data augmentation to enable marketers to reach the right customers.

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CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions.

Know everything important about the CTV space by tuning into this episode of AdTech | Alike Audience where Bosco Lam, Derek Fan, and Jessica Lam discuss the emergence of the CTV space, strategies for campaign effectiveness, upcoming cookieless alternatives, and combating ad fraud.