SOS Small Business Success: Recent Episodes
Bonnie Bonadeo
SOS Support for small businesses from service to brick and mortar, freelance coaches, and creatives, we will take a deep dive into the people and business skills with the SOS Framework Strategies + Opportunities =Success. Place Focus on the SOMME Strategy, Sales, Operations, Mindset, Marketing, and Education, to help you solve problems and grow your business. Your Host Bonnie Bonadeo, Business Owner, Entrepreneur, and Brand Stratagist.
Emotional intelligence is crucial to effective leadership,especially in a people-oriented salon business. EI blends empathy and decisiveness to create a potent leadership style. Leading with heart involves understanding and connecting with people on a deeper level, fostering trust and loyalty.
Conversely, leading with an edge demands assertiveness,resilience, and the ability to make tough decisions when necessary. Striking a balance between the two is vital to inspiring and motivating teams, driving innovation, and effectively navigating challenges.
Leaders who combine heart and edge create a dynamicenvironment where empathy and strength converge, leading to sustainable success, meaningful relationships, and long-term employees.
How are you integrating heart and edge in your leadershipstyle?
Listen Now as Bobi Seredich and I share an enlightening conversation about EI Leadership and how you can become a certified EI Salon Leader.
Find out more here
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I can see why most people don’t like leading. They fear nothing more than not having a foundation of well-intended guidelines and policies in place. However, genuine and authentic leadership ensures that your team is aware of the guidelines and policies and manages those daily, leading them to greater success and opportunities for personal and professional growth.
Leading your crew means setting a straightforward course of action, inspiring them to excel, and creating a culture of trust and collaboration.
Need Leadership training… Check out this Emotional Intelligence Salon Leader Certification, the Ultimate Leaders Course. It’s a cutting-edge, innovative program in the beauty industry.
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How would you rate yourself as a leader? Do you fear stepping into difficult conversations? Listen now to the most innovative leaders program ever introduced for the beauty industry and get certified as a unique, emotionally intelligent leader. Leadership is the one skill that will help you to level up!
Listen now...
Find out more here!
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We have done it… we are back on a boat in the beautiful Caribbean. But this does not mean retirement… it means I am now “Coach on a Boat.” This leads us on a journey and conversation about operations. How do you grow and scale a business, whether brick-and-mortar or virtual, on land or at sea?
I will ask you the questions… what operations are working in your business, and what may need an operational system to be more profitable? Listen now or watch on Youtube!
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What are you tolerating in your business? Today's podcast is based on the Education Anchor and what you are expecting or not expecting in your business thisyear. Plus, I share all the opportunities to join me at upcoming industry events between now and August.
Listen now or watch on YouTube.
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Okay, this is your Captain speaking again. We need to review our 2024 navigation Plan (aka our Salon Strategy Plan) and see if we are on track to meet our destination (goals) for 2024.
With Q1 over, we can review, access, and correct the course if necessary. Listen now and download your 2024 SOS Strategy Plan if you still need to implement one. It’s not too late! sossalonstrategy.com.
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Do you know the #1 reason people leave jobs? Do you know the3-word narrative our industry uses to explain why we lose stylists and providers. Become the leader who provides growth solutions and can create a culture that promotes success!
Listen now...
PS Here is your free download I was sharing and how you can be a better speaker.
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I recently read a report that stated 67% of us are experiencing burnout! While 50% of us state we can manage our burnout, 20% said it is affecting work performance. 51% of entry-level employees (Gen Z) reported mental health challenges directly tied to work and claimed they wanted more empathy.
So, today, we are talking about Intentional Action. What are you doing for yourself to inspire action, and what are you doing for your team to provide more empathy andaction?
Listen now.
P.S. If you are experiencing burnout, set up a call with me ASAP. You need clarity in your strategies, mindset support, and an accountability coach. Book Now!
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This year, we sure started with a bang. I am up to big things and hope you are too. Today, let’s narrow our focus on big things and see if we can strategically find 1 or 2 to focus on for the next 30 days.
Navigate success with consistency, community, and conversion. When the sails are up, it means we are going in the direction toward our goals, and that means sales are up!
Listen Now…
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SOS Anchoring Your Values
When we talk about values, it is more about what is valued, what you value, and how your core values create your foundation for success.
Listen now as we break down, Values, Values Driven and being of Value to others.
Join me for the SOS Action Planning Workshop here!
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We are closing out 2023 and prepping for 2024! Now, to look back at the 2020 vision, yes, we are reflecting on the last three years and the trends that are important to observe and recognize that what worked in the past is not working today for growing ourbusinesses and we have to get way more strategic andsophisticated.
Are you ready? Listen now.
Plus, join me for theACTion Planning Workshop 2024 on January 22- It’s free through the end of the year, and your SOS Plan is included! CLICK HERE
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There would be no Thanksgiving! As we sail into the holiday season and reflect on our year, ask yourself what you are thankful for.
Listen to my gratitude list and share yours this Thanksgiving to create abundant love, compassion, and gratitude towardothers.
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Increasing your sales and creating excitement with your team and excellent client engagement is not too late. Listen now as I share from Halloween to the New Year Promotions and everything in between for fun, and market your business as a retail location. Let’s do this….
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New research has shown that humanity is stuck in a grief cycle of depression and decision following the pandemic. I know this all toowell as we struggle to return to what we had and then add on any other loss from 2020. We may feel broken!
Today is the first anniversary of my mom and my dog's death (I wrote the story of that day in "One Day, Two Loves"; you can find it here in Women Standing Strong Together Volume II. Although I miss them very much, writing the story helped me heal along with Timeline Therapy and Hypnosis. Don't suffer too long before you get the support you need! Listen now for how you can set up a breakthrough session with me for free.
Listen Now!
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Today, we are looking at how difficult communications can be, what gets in the way, and how to separate whether it is a performance or behavior conversation. Why that matters and the impact if you don’t get it right. Plus, I am sharing my weekend with Sunlight Symposium 23 and my presentation “Mastering Effective Communications, How to Have a Great Team and Client Conversation Every Time.
Want to find out more?
Join me for Mindset and Strategy Online Live Workshop Oct 16th
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So many expressions we use today are linked to boating and sailing. Like man overboard, walk the plank and scuttle the ship. This would be where the crew intentionally undermined the captain to sink the ship. Speaking in metaphors can create a lively conversation until I read a post that, in so many words, said it’s okay to start poaching other stylists in salons and to normalize this. I thought, my goodness, we were an industry scuttling our industry.
Listen now…
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What do High-Performance Habits mean to you? My guest, Andrew Finkelstein, is a high-performance coach who shares the 6 Pillars or habits of high performance and how to stay connected with service from the heart!
Listen Now!
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75%? 55%? 38%? 7%?
What do all these numbers mean? Find out now as I share the truth about speaking and the opportunity to be a better speaker no matter your role, leader, stylist, Educator, influencer, teacher, or desire to be a better communicator. I got your ticket!
You may want to have a voice and join me for some FB live sessions for Bold conversations. Listen now to get the deets!
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How often have you said yes to something you did not want to do? How many times do we put ourselves second or even third?
Listen or watch episode 108 with my extraordinary guest, Brigette Sobus from Power and Joy Coaching Academy, as we take on Mindset Madness. Learning to say yes to you every time may mean saying no to others at times.
Brigette shares the NLP and Timeline Therapy approach to removing blocks that have kept us from being who we want to be, growing our business to the next level, and living our lives to the fullest.
Listen Now! Follow Brigette @coachbrigettesobis on Instagram.
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What does it take to be successful in the beauty industry? My guest Vivienne Mackinder, known as the hairdressers- hairdresser, has the answers.
Listen now as we discuss the three things every stylist should do to succeed. How to always have the perfect consultation with your new and existing clients. Plus, which of the four archetypes are you when doing a consultation?
Check out her education options and join her upcoming Masterclass now.
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Coming off a fantastic Virgin Cruise Voyage with the BeautyIndustry Cruise Gang (you know who you are) was uplifting, and I loved being the educator and the attendee. I featured a class on communications and sawmany other SOS anchors presented, including sales, operations, mindset marketing and all levels of education in spirituality, cutting, finance,leadership, and more.
So, join me today as we go through those five anchors for yourself to see what areas you may need to steer your ship to be the Captain ofyour success.
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My Guest, Donna Roggio, is about surviving, thriving, and building a future with freedom and time. Donna is the Beauty Business Coachspecializing in creating financial success and independence. Her Freedom Tribe Program brings her clients diverse personal and business growth topics. Today she shares five pillars for financial freedom to bring your dream to life, expand your business, sail the seas or live abroad.
Listen now...
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Are we smarter than the average bear? Or animals, for that matter, claim humans have a part of our brain, the prefrontal cortex,responsible for decision-making and impulse control. I am questioning this based on a broad view of our society today. Then add AI to the mix. Are wemoving away from our core and innate abilities as humans?
All of this makes communicating much more difficult. So I created The Communication Qube™ to help guide us better in communicating, developing content and programs, and moving ourselves and our businesses forward.
Listen now…
Plus, join me for a free Webinar on Leading Conversations on May 22nd. Click here.
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Today's anchor is Education, and my guest, Brad Poirier, from Beauty Industry Cruises is on the course! Brad is a big advocate of Education,inspiration, and entertainment, so in 30+ days, we are set to take the on the sea with the Mayon Sol Beauty Cruise. So listen now, and it's not too late tojoin us!
May 7-12, 2023. www.beautyindustrycruises.com
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Happy Women’s Day… My guest and friend Gloria Coppola joined me to share in our standing strong together to support women on all levels. Listen to the five necessary anchors I share for women today and the inspirational stories of grief and success.
Listen Now
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After two years, 100 episodes, and thousands of plays, we are launching Season 3. Finally, we are out of the dark pandemic and made it through the storm of rebuilding, and now we must strengthen the foundation of what it takes to thrive, personally and professionally. So what does Season 3 have to offer? More guests, leadership/coaching training, and mindset awareness and connection to you…
SOS Small Biz Podcast/coaching is about building your brand to survive, and now...it’s time to develop YOU to thrive.
Want to be a guest? Click here!
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Life sometimes requires nothing more from us but to feel emotions, our feelings, and if they are congruent with our souls or do these feelings create resistance. We also must look at patterns in our lives, business, and relationships and see if these patterns are old and not serving us and need to be uninstalled or revised. Sometimes, you need to feel the wind and trust the guidance.
My word for 2023 is Breakthrough, breaking through the programming that keeps us blocked but, more importantly, finding the new programs, resources, and people that support our intentions and actions. So we can get what we say we want!
Listen Now...
Oh and join me for the Mindset and Strategy Workshop, on Feb 20th!
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Hello February...
February first is called “Quits Day,” when your New Year’s resolutions fade into oblivion, and guess what tomorrow is... yep Groundhog Day; of course, we all know its purpose is to determine early spring or if winter continues. Still, the movie by that name is the perception we all live by. Are we going to keep doing the same things and expecting to get better or different results? The monotonous cycle of one step forward and two steps back.
Break the cycle and join me for Mindset and Strategy Workshop -90 minutes, and you can instill a new process and have the success you desire.
Why Mindset and Strategy I want you to think of one successful thing you have accomplished and determine if it was without the why, what, who, how, when, and where being answered and then think of your level of commitment or empowerment to accomplish the goal or task.
Mindset & Strategy go hand in hand; they support each other.
- SOS Strategy Plan is included with this workshop!
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Remember Captain Kirk and Spock? Although they were sailing the galaxy and not the seas, there is something we can learn from them as leaders. Kirk being all human, was emotional first, then logical, and Spock being half Vulcan and half human but more logical than emotional, so when we look at leader vs. coach, we have to know what hat to put on to manage the crisis, and map the course to your final frontier.
Listen now as I share the leader vs. coach concept and how to support your team successfully.
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Yes, I am a certified business coach, but more importantly, I am a certified Life Coach. Truth is, that is more important because no matter how great your business is, are you living the life you love! Today, I share some manifesting techniques to help you achieve your life and business goals for this year; dial in that frequency that will have you aligned with your desires.
Join me for Mindset and Strategy Workshop and let’s manifest your course. Register now!
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Today we discuss how investing in yourself first is not just about money or education but also about self-awareness and managing your emotions. Being a business owner and leader comes with many hats and expectations.
Listen now as I share how empathy in every conversation builds trust and creates a necessary form of acknowledgment.
Do you want to become a better leader for 2023? Join me on January 16 for the Mindset and Strategy Workshop. Click here to register!
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SOS-Jibe Ho-Ho-Ho
I often see a missing element in communication; it can escalate a conversation in a super great or the wrong way. If we can implement this simple “Acknowledgement” technique, your communication will be much more powerful for all parties.
Listen now as I share the SOS Coaching Method and how creating “acknowledgment” can keep you as the captain of your conversations.
P.S.
Join me on January 16th for the Mindset & Strategy Workshop and help you chart a course for 2023!
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Featured Guest, April McDaniel, CPA- Kopsa Otte
I know, talking about taxes 10 days before Christmas seems like a buzzkill, but if you are a savvy businessperson, you are thinking about the new year, new ideas for your business, and how to be more profitable. Now more than ever, small businesses like ours need support to improve our bottom line.
Take a listen or watch the video on YouTube {sossmallbusinesssuccesspodcast} as April shares some good money advice to prepare for a good 22 tax time and a prosperous 2023!
Bonus check out the "10 Steps to Prepare for Year-End Guide."
Listen Now!
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Everyone believes that social media is the “be all end all” to building your business. But, sometimes, we forget about the other marketing tools that provide real success. Word of mouth is still #1, but sometimes that is a pay-to-play option. Listen now as the word on the seas is about making real-life (IRL) connections vs. virtual posts.
Join me on January 16 for a Mindset and Strategy Webinar. 90 minutes and we will build your SOS Success Plan 2023. Registration will open soon.
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As we head into the holidays, we can easily get overwhelmed with everything, work, family decorating, and spending.
You should think about your gratitude strategy to take care of yourself for a few minutes. Then what is your gratitude strategy for others?
Listen now as I share my eight gratitude strategies and how they support my well-being.
Need a mindset coach with a flair for strategy? Book a free consultation for a 2023 coaching opportunity. www.soscoachme.com
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A client bought two products from us yesterday and commented on how expensive they were. These were 2 of our most price-conscious products, which came to $50. She walked out grumbling, and I realized it had begun.
Although she saw the value of completing the purchase, we must now prepare for clients questioning the purpose, value, and worth of our services and homecare items.
Listen now as I discuss the 8 Points of Sale that create the emotional and physical connection to a happy client seeing the value in themselves to say yes!
Now Accepting New Clients for 2023. Set up your Complimentary Strategy Session Today
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I know you have all heard the phrase Imposter Syndrome, but why is it so relevant today? What is the cause, and what is the effect? It can impact our businesses, our families, and our souls. So how do we overcome this without feeling like a fraud?
Join me today as I deep dive to define it and not fix it but create awareness of it enough to diffuse it.
Listen Now!
PS I will be taking new clients in 2023. Click here to set up that free session call right away.
PSS. Take advantage of some of my free downloads to support you through the end of the year and into the next.
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You know the saying it’s business; it’s not personal. Well, everything is personal, whether it is a business circumstance that is making us grieve or a personal circumstance that is having us suffer and affecting our business. So, you need to know what tools and support are available to work your way through the healing process.
Today I share the tools I am using as I grieve the loss of my mom and my dog, who died on the same day 1800 miles apart. What and who are my life preservers?
Listen Now!
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The final session for our 5-part series of “How to Recession Proof Your Salon.”
Our topic today is our last anchor Education, which is a threefold approach.
· What do I need to learn?
· What does my team need to learn?
· What do I need to teach my clients?
Listen now to the last of the 25 tips to close your year powerfully and prepare for the new year of uncertainty or abundance.
Catch the entire Series on YouTube as well.
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In part 4 of our 5-part Series on the Guide to Recession Proof Your Salon, today we discuss our Mindset and the ebb and flow of balance. Plus, this week, focus on Story Telling as sometimes we must stop managing and marketing and tell a few stories to create connection and engagement while building value and trust.
I took my Brand Me S.T.O.R.Y. Telling Template and shared my time working with Sebastian, how it was the most creative time in the industry, and the serendipitous week I had with Jeff South, Nick Arrojo, and Brain Bode.
Listen now!
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Ahoy,
Welcome to Part 3 of our 5 Part Series, Recession Proof Your Salon. Today's topic is the infamous love /hate relationship of Marketing and Social Media. We know we need to do it, we want to do it but get stuck on what to post, and then it becomes a have-to-do it, and it's not as much fun.
My special guest, Danyelle Hildreth, is a Social Media Expert and Captain of Canva, and she is going to share some tips on what we need to do to have a rocking Instagram.
P.S. Want to get some salon-ready IG templates? Click here to find out more.
P.S.S. Need help getting your marketing and brand in shipshape? Book a free SOS Call today!
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Join me for this 5-Part Series, How to Recession Proof Your Salon. Today’s episode is Part 2 of my SOS Signature Framework –Operations, The Distress Call.
Mayday, Mayday… my salon is sinking because I am unintentionally not paying attention to my expenses.
So, I challenge you today in this segment to look at ways to decrease costs and be more operationally sound while improving operational excellence.
Listen Now!
BTW, Download the FREE Guide to Recession-proof Your Salon!
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Join me for a 5-Part Series, How to Recession Proof Your Salon. Today’s episode is part 1 of my SOS Signature Framework - Leak Proof Your Biz-Increase Your Sales first 6 of 25 action approaches to surviving the recession and continuing to thrive in an unstable economy.
Listen Now!
Plus. Download your FREE Guide to Recession Proof Your Salon here!
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Inflation Nation, Recession Depression, and Expense Defense… now more than ever, our small businesses need not be rocking the boat but instead looking for ways to weather the storm and survive what is next. Listen Now!
Need help making your goals this year? Download my FREE SOS Strategy Plan and set up a complimentary call with me! www.sosstrategyplan.com
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SOS Communications 4C’s
Today I breakdown the 4C Communication Framework. An easy method to support communications with clients, staff, and others in any manner that become super effective in
- Decreasing triggers
- Eliminating defensiveness
- Removes confusion
Ultimately allowing both parties to feel heard and get to a solution!
Listen Now!
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Everything feels hard today… family, business, fun, high prices, cost of living, you name it. I have a few solutions to help you to manage that feeling of one step forward and two steps back.
Plus, sourcing ways to create new awareness when fighting against the wind and the impact you can make by bringing things down to the smallest denominator.
Listen now!
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Profit First Philosophy is about taking a percentage from each sale as a profit vs. the traditional formula of sales minus expenses equals profits. Flipping the script creates the growth you need to grow and sustain your business.
Ronit Enos joins me today to launch her new book Profit First for Salons. An exclusive and powerful inspirational how-to book to get you in the finding, growing, and building your treasure chest.
Listen Now!
Click here to find out more about Profits First for Salons.
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Is your staff getting burned out? What about you?
I speak with owner clients weekly about the challenges they face rebuilding and maintaining their salons. What is the big phrase of the year burn out…
Yes, our specialized work is physically demanding, but it is just as emotionally demanding; add the daily world crises, and you have BURN OUT.
A recent report from Indeed found that employee burnout is rising: 52% of all workers are feeling burned out, up +9% from a pre-COVID survey.
So what do we do to support ourselves and our crew and being lost at sea from this new burnout epidemic? Listen now…
Want to see if you are on the verge of burnout. Test yourself with the SOS Balance Wheel today-Free Download.
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I don’t have to tell you that the world is getting more crazy and things are getting more complex and expensive. We are all feeling it. So the question is, as a leader, what are you doing about it?
The Captain may go down with the ship, but when the Captain is seasick, what actions need to be reviewed to keep smooth sailing in place.
Listen now as I share the three ways you can prepare for stormy seas and a recession ahead.
Plus, check out the free worksheets to help you review you and your business now that we are mid-year!
Free 2022 SOS Strategy Plan PDF
Free SOS Balance Wheel PFD
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My SOS Podcast is themed for the beach and the boating and sailing life, and finally, I was able to do a remote episode from the beach today!
Of course, I was in vacation mode, which allowed me to focus on my whole life and not just business, so I thought this was the perfect time to update my balance wheel and see where my life was aligned with my goals.
Sometimes the Captain needs to step back and see the bigger picture to ensure that all of the elements are working for you and not against you.
So, where was I on the Balance Wheel with work- career, relationships, spirituality, family, friends, finance, health, and community? Listen now… If you want to download your own SOS Balance Wheel, click here!
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Are you feeling lost, overwhelmed, or irrelevant? I know I am; after the last few years and now getting back into life and live events, am I on the right course?
I don't have all the answers for this, but I can tell you the SOS Formula for that internal and external review. First, Stop… Oxygenate (breath) and Seek solutions or a new direction when you have had time to remove yourself (as much as you can) from what you are doing. If the definition of insanity is too accurate for you, you know, "doing things the same way and expecting different results," then listen up today to a few things that can reduce anxiety and allow yourself time to reconnect with yourself.
As I state in my business brand statement. "Connecting you to you so you can confidently connect with others."
Reminder, we are almost halfway through the year...I have five spots open for a Free SOS Strategy Call in July, or download the SOS Strategy workbook for a DIY project at www.sossalonstrategy.com
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If anything, the last two years brought us the “What’s Next” question. We all had to do a little reinventing ourselves or taking a leap of faith and learning new skills. My guest and friend Karen Gordon took the challenge to an all-new passion.
Listen now to how Karen changed up her options, became a Certified Trichologist, and is helping her clients and the industry with hair loss issues. Something she believes as licensed professionals, we should all be a bit more educated in! Check out Karen's website full of education, blogs, and specialty products that will help you and help your clients.
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The two biggest challenges we face in our industry today and post 2020.
- Finding new client
- Finding new staff
What if I told you the same strategy could be used to find both?
Honestly, they are not really secrets but right now, under the “post-pandemic” and “the great resignation,” the actions that we need to take seem to be eluding most salons.
This master class aims to review the 10 secrets and dialogue on what strategy you need to implement to see the results and the success of growing your business. Listen for the 3 secrets that are holding us back from finding great talent!
Listen Now
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The Liferaft
Have you heard of the oxygen mask theory? Put on your mask first, then assist others.
This is the same; if you feel overwhelmed, overworked, and frustrated, then I am here to throw the liferaft to you.
Drowning out our feelings and emotions may seem healthy with all that is going on in the world, but we still always need to be leaders for our businesses, families, and communities.
Today I share the SOMME Strategy from a personal perspective and how you can support others with self-doubt and self-appreciation.
We are in the second quarter, and it's not too late to get the support you need. So first, Download the Free SOS Strategy Planner, and second, set up a free SOS Strategy Session and let me keep you afloat and guide you to success.
Free 2022 Strategy Download
Free Strategy Session
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I just hired 6 new staff members for our salon… but did you know that it takes all 5 of these strategies to recruit and hire new staff successfully?
Sales, Operations, Mindset, Marketing, and Education, listen now to the processes to anchor your success and grow your business.
Plus, join me for the 10 Secrets Master Class on Monday, March 21st, Noon Est. www.salonhiringstrategies.com/10secretsclass
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Shout out to all the Women for International Women's Day that have supported the wind in my sails!
Hurry and listen as I may have mentioned your name!
On the subject of sales… I sometimes believe women downplay a robust sales strategy with nurturing and caring. Not to say we should not be nurturing and caring, but clarity & consistency when selling builds momentum.
Listen now as I share the only two ways to increase sales and implement a sales strategy to find new staff or new clients.
P.S. I am doing a FREE Master Class on the 10 Secrets to Salon Hiring Success. Register Today ay www.saveoursalons.com March 21st, Noon Est.
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Every year I take on a few projects of learning new things to grow, sometimes personal, like my current hobby and passion for cupcakes (@batshitbonniescupcakes). Still, I mostly want to learn new things that solve problems and help my business be more automated, streamlined, and current. I do this so I can stay true to what makes my heart sing, and that is teaching and training others to be more successful. Whether that is through masterclasses, coaching, events, live or online, podcasting, or simple brand bites of content, this is what I want to spend my time doing.
Join me today as we look at what you may need or be educated on to grow your business, like the struggles with hiring or to simplify your life and bring more joy forward.
PS.
Here is my upcoming masterclass for “10 Secrets to Salon Hiring Success” It’s free and on March 21st at 12noon est. SaveOurSalons.com
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Life is hard; business is complex; everything feels complicated, yet I am watching several companies and folks, including myself, prosper more than ever.
What is the secret? Planning, Strategy, Leadership, Operations, Finance, Branding, Marketing, and Education. Yes, all of that is not just one of the above all of the above. A successful business has a well-rounded portfolio of what I call the SOMME Strategy for Success. 5 Anchors that need your attention. Today, we will talk about marketing and the current landscape of how important digital marketing is to your growth and why consistency is a must-have prowess.
Listen now and decipher the current, understand consistency, and align with algorithms.
PS. The SOS Strategy Success Plan is still available for free for the rest of this month. Download it now and set up your free SOS Strategy Session. Go to @bonniebonadeo on IG link in Bio.
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If you only had one oar in your boat it would take twice the energy to get to your destination and possibly you would be going in circles.
Today is 2-2-22, and a very auspicious day coming off the Chinese New Year; we look at the partnerships that hold value to us, whether that is a significant other, business partner, manager, first follower, family, or a faith-based partnership. The power of this partnership is your foundation to eliminate fears and find the courage to create beautiful things.
“Success and strategy are only powerful when you have the support around you and the belief in self.
Listen Now...
Are you ready to align your mindset to your strategy? Call for a Free Strategy Session today!
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Did you miss the Live Session of “Ask the Accountant”? Not to worry, we have the full replay here now, and there was tons of good information from April McDaniel, our Industry CPA from Kopsa Otte.
Whether running a business or a ship on the storming seas, get accurate information from the experts!
- Like in the first 15 minutes, we discussed the new Venmo/Paypal Rules for 2022 and how to manage that moving forward.
- Then at 36 minutes, April shared deductions for independent and suite stylists; the list is endless, resource the list, and the five most significant areas missed.
- 45 minutes in some great questions were asked leaning more towards owners about PPP Forgives, ERC (Employee Retention Credit), and what it is taking so long to compete, along with the other covid programs FFCRA- and EIDL Loans… so be sure to hear all the of this
- 51 minutes in the New ID Verifications System with the IRS and closing out
- 53 minutes in, we discussed the tax tip relief bill and how to support this moving forward
LISTEN NOW!
Plus, April is doing a free Webinar Falling in Love with your Salon/Spa Again because we know how hard the last few years have been!
February 21st at 1:00 pm Central. Register Here now!
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When we think of the state of the industry, we sometimes believe in doom and gloom, but today our friend and industry CPA April McDaniel from Kopsa Otte joins me to share some of the good parts about how we have evolved.
Yes, we dive into some of the current trends that impact our businesses, but mostly we talk about finding the love and appreciation for what we have been through and still accomplished in the last two years.
Listen Now!
P.S. April will be doing a FB Live with me on Wednesday, Jan 26, called Ask the Accountant. So any burning questions on your finances, benchmarks, taxes, and more, she will answer with us live! Join me here SOS Small Biz Success Group
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Happy New Year!
Planning your destination and knowing there will always be some storms we must weather through means we need to plan out the route to get where we want to go. We also need to keep your plan values-driven and straightforward with the SOMME Framework for Success. We are focusing on Sales, Operations, Mindset, Marketing, and Education to meet your desired goals for 2022.
Be sure to download the free SOS Strategy Workbook here.
Listen now... and P.S., you can set up a free SOS Strategy Session to get the guidance you need to implement the plan.
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In a World of Shifting Values!
Yeah, 2021 is almost over. But are we that excited to roll into 2022? When the same frustrations, struggles, and worries seem to be as present as ever?
We don’t have a choice; it is arriving but not before we take a more positive and fruitful look at 2021.
Join me today as we break out our successes, wins, and accomplishments of 2021 in 3 areas of our lives, personal, professional, and partnered. Then and only then can we feel good about what is ahead in 2022.
So today, be an anchor for yourself and your successes because we know the world is ever-changing, but our values can hold us firmly in place to still be a shining star.
Listen now...
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We have all done those personality tests, Enneagram, Myers Briggs, color, or the latest one, Human Design. I recently did a Clifton Test that focuses on my 34 different strengths of mine. I share the top 5 in today's podcast but, what was most interesting for my success, and my struggles are looking at the 5-10 and the bottom 5 to see where I can improve myself or let go of things that I am wasting time on that are not serving my clients or me. This is knowing my strengths or, as the old song goes, "accentuate the positive, eliminate the negative." Get more in tune and focused on what makes you successful and eliminate the imposter syndrome or feelings of unworthiness.
Check it out now and join me for my last 4 shows of the year as we do a 2021 Debrief and Brand Audit and kick start our 2022.
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Today is more of a workshop than a short podcast, but still worth a dedicated listen and, with added value, a workbook to accompany the topic of Salon Holiday Marketing.
As we break down the 5 SOMME Strategies that keep us in motion to accomplish the thrive mentality, we go a little deeper into two areas, Mindset and Marketing. The mindset stops us from being in motion because of e-motional blocks and marketing the strategy that requires us to think logically to plan our successes.
So listen now and play full out to increase your holiday profits because YOU deserve to get a piece of that 9 Billion dollar holiday profit pie!
PS. Don’t forget to download the workbook here. BonnieBonadeo.com/sos-salon-holiday-marketing-workbook. Plus, join the SOS Small Biz Success Group for more support
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It’s time we all get a piece of the holiday profit pie. So today, I share how we can increase sales, profits, and excitement with your team and clients.
Listen today as I share our recent workshop that provided strategic planning and tons of fun ideas to boost your holiday sales and spirits. Plus, join me to repeat the Live SOS Salon Holiday Marketing Workshop Monday, November 15th, 7-8:30 pm EST. sosmarketingsprint.com to register for FREE.
PS. You will get the SOS Workbook and Free Marketing Strategy Guide when you register!
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Yes, times are still tough, and there are little struggles we must face every day; I sometimes wish we could go back in time, but it only tells me that we need to mourn the past and determine ways to succeed now.
This is why finding a mentor is great because you are usually the tormentor of any good that may be coming to you. From self-sabotage to the blame game and critical self-talk, only when you grow will your business grow.
So listen now to personal tips and ways to overcome your internal tormentor, and be sure to do a check-in here with this test of where you need support. Sossalonsurvey.com
Plus, the SOS Holiday Marketing Sprint is Monday the 8th. It’s free, join me! SOSmarketingsprint.com
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I saw this post on what I call the “beauty comics,” you know, those forums where people ask questions and 300 people reply with 300 different answers. This one was “What side hustle do hairdressers, suite renter, barbers do when you hit a slow week”.
Well, let’s say I had a lot to say in this podcast on why you are having a slow week and what you can do about it without thinking you need a side hustle. Don’t get me wrong; I am all about multiple revenue streams but not at the expense of what you consider your #1 priority or primary income to be—time to put our business hats on and think strategically.
Fast or slow, strategy is still crucial to success.
Listen now…
Plus, Sign up for the SOS Salon Holiday Marketing Sprint and increase your sales this season because we deserve our slice of the profit pie! Check it out here sosmarketingsprint.com. IT’S FREE!
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Oh, we know we are leading from the helm but are we steering in the direction to overcome today’s everchanging landscape. I think we are all aware that this is not business as usual...anymore!
When I am in a rudderless drift, I always go back to my brand and my values. So listen today as I share the foundational methods of TMER, and the SOMME Strategies to anchor myself back to being at my best and getting back on course.
Plus, do the SOS Test and see where you may be heading for a rudderless drift. SOSTHRIVE
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I see waves of success and hope in our industry. Many of my salons are claiming record sales for their business and or beating 2019 sales. This is excellent news and goes back to the supply and demand issue I currently talk about a lot—the demand for our services, the demand for talent but the low supply of qualified workers.
Today, I share five tipping points to keep your boat afloat and avoid the sinking ship syndrome.
Listen Now…
P.S. If you say yes to Thrive Over Survive 12 week Coaching Program. You will learn to be buoyant as hell.
If you are a maybe to this program, take the survey to see where you are and what may be weighing you down...I promise it will get you inspired.
sossalonsurvey.com
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SOS-Thrive Over Survive
It’s time… Time to think about what is next for you and your business. Stay on course, navigate a new course or float aimlessly in the hope of catching a break. Today I share the anchors of success. The SOMME Strategy and the program can help you get back on course and to your true north.
Understanding the difference between surviving to thrive and asking ourselves how much longer I want to feel overwhelmed, frustrated, and struggle.
Finding real support to help you overcome the fear of learning new skills, emotionally connecting with you, your team, and your business. Yes, this is Thrive Over Survive. The time is now. Say yes…
Listen Now… Join and Thrive. SOSthrive.com
P.S. Hey, check out this survey and see where your next big breakthrough can come from … SOS Salon Survey
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After reading an article based on a Microsoft employee survey based on remote hybrid work, they acknowledged that virtual work increased productivity but stated it would decrease creativity and innovation long term. There is no substitute for group think tanks, collaborations, and one-on-one time. Or, as they referred to it as less “rich,” conversation is inevitable.
I placed that thought into our industry, and it translates to the mindset and my favorite book, “The EMyth,” that our suite and independent landscape may, in fact, diminish creativity and innovation if it hasn’t already. If more than ½ of our industry is independent, not all can wear all three hats of Entrepreneur, Manager, and Technician as the EMyth describes today for a successful enterprise. Most will wear the technician hat, and the “rich” industry creativity and innovation will suffer.
Listen now and share your thoughts.
Need help to successfully wear all three hats? Book your free strategy session today. SOS Salon Coaching Strategy Session.
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One of my fav movies is Eat, Pray, Love, and one of my fav lines is "Ruin is a gift, ruin is the road to transformation." It may feel like we are in ruin now, or the last 20 years, from 9/11, the recession, to the pandemic and even in 2021, fear, division, death and taxes. Some of these we can avoid, so let's start from where we are and look at ruin, our businesses, and our lives; how can we see where we are at as a gift and what actions, strategies, and resources can we apply to find the road to transformation.
Hint: It starts with awareness…
Don't miss my upcoming workshop, a great resource to begin to build again from the ruins. The STAGING Method, Creating, Marketing, and Delivering Content that Connects! A great resource to start rebuilding from the ruins.
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Speaking into the wind is certainly more work than speaking downwind. It forces you to, Seek, Prepare, Empathize, Alleviate and Key in on your purpose, how it adds value, and solve other problems so, in the end, they have a better (fill in the blank).
If you don’t do the due diligence, you may get spit on, but it will be yours, and you will learn fast to avoid that and source powerful approaches to project and connect.
Listen now...
Join me for my upcoming workshop The Staging Method, How to create, market and, deliver great content. Whether you are a salon, educator, product company, salesperson, or independent this workshop is for you. October 4th, 6-8 pm Live Online... Register Now
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The expression “speed of the leader, speed of the team” is relevant today more than ever, and speed does not have to mean fast. But it definitely means efficient. So, how efficient are you in leading your team to performance? Do you take the time to plan your mission with precision, or is your business a debacle?
Listen to my 50th Episode, stop the piss poor planning approach, and be the leader with high integrity, EQ, and performance.
Hey, this Episode has a strategic plan built right in, and you can now watch all my past and future shows on YouTube. @bonniebonadeo Subscribe today!
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Society seems to be breeding this overly independent approach and view on things, we are becoming our own islands. I think we all know this is not sustainable or long before we realize how much we need each other. Time to step up and build an industrious character and recognize the helpless nature of victims is not going to allow our businesses to feel connected and prosper.
Listen Now…
Get connected… Set up your free SOS Strategy Session on how to build the industrious character trait. SOSsaloncoaching.com
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Sharing with my clients and attendees this week is the “SOS Hiring Bootcamp” that the actions you are taking may be the right actions but the results are not matching, so we need to go back and look at your business from the outside in and see if there is a hook to draw them in or not?
Not having a strong Brand Identity via digital presence could be the difference of wasting time, money, energy, and resources on the wrong actions.
Listen now to the Top 3 Digital Resources we need to Succeed!
Need a Digital Brand Audit? Sossaloncoaching.com
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Some days the choices we have to make are tough. Do you consider yourself fast at decisions, a gatherer of input before making decisions, or staying on the fence for as long as you can decision maker? Whichever way you lean, deciphering through our emotions is what makes decisions a difficult factor. Listen now as I compare making tough choices based on Emotional Intelligence or based on Mental Health, and is there a difference?
Find out more about your leadership style not just with others but with yourself with Emotional Intelligence? Dm me @bonniebonadeo
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Infrastructure…A word we are hearing a lot lately. Defined as the underlying foundation or basic framework (as of a system or organization). The question then becomes do you have a solid infrastructure to sustain the current business, add new business, and scale to a bigger business? If not, listen to today's broadcast on what we need to do in a few areas to have operational excellence and sail the seas with confidence or maybe shoot for the stars?
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SOS -Learning to Fish
When we avoid selling or sales we are avoiding growth and profits. Sales should never be a 4 letter word when in the service and people business. Learning to be skillful at selling is nothing more than getting comfortable with great listening skills and great storytelling skills.
Listen now as I share the 4 types of storytelling that can improve rapport, trust, and your bottom line and teach you to fish for a lifetime.
Want to learn more about StoryTelling to Grow Your Brand. Check out this Master Class. Bonniebonadeo.com/events
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As we navigate our new normal in our industry one thing is certain. Education is now more important than ever. It must evolve, be a great contribution from many to many and the entire industry must be committed to bettering themselves, their teams, and the industry as a whole. “My commitment has always been that Education is the #1 selling product in our industry.”
Listen now to what may be my opinion, a little rant, and high expectations for the future of education in the beauty industry before we become lost at sea.
Check out my upcoming classes here.
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Inflation is high, a recession is looming, stylist shortage, Salons are struggling, pandemic still exists, products are back-ordered. What are we to do when all we hear anymore is gloom and doom. Today, I will share with you how the supply and demand factor is our best opportunity to raise the tide and ride the wave of understanding we are in demand, and these are the actions we need to be doing now!
Listen Now...
Need help catching the wave? Book your free salon strategy Coaching Session Now. sossaloncoaching.com
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When we can do a fair comparison to successful service and retail stores, salons may be behind the “sales” in how to communicate with the customer to be in buying mode or action-driven. The Boost Box may be your solution to increasing business. Join me and my guest Lisa Arnold, Founder, and CEO of Boost Box, and a monthly subscription to boost sales, in retail, services, referrals, and more.
Listen Now...
Go to www.yourboostbox.com and use Code: Bonnie and not only receive a 3, 6, or 12-month subscription to boost your sales but also get a free 1-hour Marketing Strategy Call with me to put your plan into action!
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When we think of our business as being sustainable, we tend to think ecological. Today, I want you to think of eco as culture and systems. Your renewable resources are your team, your operations, your systems, your ability to market and sell your services and products. Can you grow and scale and be more sustainable for tomorrow and go from surviving to thriving?
Listen now!
Need help to be more sustainable: Book your free strategy session here!
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If you don’t trust yourself then how can you trust others? It is a false narrative and leads to distorted beliefs in success, money flow, and happiness. Today on my birthday and 40th anniversary of being a licensed cosmetologist, we will break down why trust may be the most important commodity needed to survive.
Set up your free coaching session and let’s talk trust issues! www.sossaloncoaching.com
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We are coming out of unprecedented times in our world. Hopefully, there is no relapse and we ready to move forward.
I know the last 18 months have been a whirlwind and certainly, we have all had time for reflection. I know I have.
I know that when things get tough, I get tougher, I had so many big plans for 2020, I had made major investments in me and my business only to have most be put on indefinite hold.
The shift, the redirect the reinvention of me, my business, all business, humanity. The adage hindsight is 2020 has never been truer on all levels.
I did not for one minute stop working or think... Listen Now
Oh and Captain... Please get the support you need to go from life raft to yacht life! Book your free Session Now.
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Join me today for the “Dear Client” Letter on the SOS Small Biz Success Podcast.
Just prepare that some of the concerns clients have today are because they are smarter and savvier than ever, they have access to more education and information than ever and they want to look their best and most youthful selves.
We are an industry that must evolve and become better business people to accommodate this new high-level class of clients, whether they have high or unrealistic expectations, it is our role to educate them, train them how to do business with us so we can support them in looking their very best and grow and prosper in our careers and craft.
The challenge is t be business-focused first and beauty-savvy second. This is how we will survive in the future.
Listen now, and if you need support on, marketing, branding, communications, and more. Set up a free coaching session with me at SOS SALON COACHING
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Dear Crew,
I know you can’t stay with me forever, but before jumping ship and getting your own boat. Please understand the 5 keystone strategies for success. If you feel you can master them then I wish you the best.
But if you are not ready to be the captain and survive in a sea of storms, sometimes not being able to see the horizon and wanting to give up. Then you are not ready for the treasure and you have been lured by the pirate's curse. Trust yourself and do it with integrity and do right.
Listen now to see if 1 of these 10 reasons is why they leave you if you are an owner and if you are the employee which of the 10 is your reason. Plus the 5 Keystone strategies to survive and thrive.
Did you discover you are on a sinking ship and need support? Set up a free coaching session with me and we will look at 1 or 2 of these strategies to stop the leak. www.Sossaloncoaching.com
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Most Service businesses are very much high-touch businesses like beauty and restaurants, but are we keeping up with high- Tech?
Last week there was news of an Amazon Salon launching in the UK, and the beauty industry went crazy thinking amazon is finally cutting and coloring hair. We know that is not true; it will still require qualified professionals to do the job, but machine over man, Tech over human touch in our future? Listen now as I break down the eight critical areas that salons and spas can still compete in today's market.
Listen Now...
Plus don't get left behind. Set up your FREE Brand Discovery Call and see if your digital Identity will survive in the future!
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When things are difficult, stressed, or out of sorts, we tend not to have our bearings in place and quickly get off track and become unstable. Like not having your sea legs; what if I told you your language is the same way? When we don’t practice and implement good communication strategies to get the optimum results, we start to fail and blame others for our lack of success. Today, I am sharing the 3 C Formula for Success in all your communications so you can get your sea legs and language set to your optimal destination.
Listen Now…
Set up your free Communication session with me. Let’s bring compassion back. sossaloncoaching.com
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When you can’t compete with the big guys do you just quit? No, we have to challenge ourselves to unknown lands and spread some joy over fear. Join me today on the FOMO and JOMO Effect for your marketing angle and start branding from the inside out for value-driven success.
Listen Now...
Need a joy fix? Set up a free session with me and I will help you find your joy! https://bonniebonadeo.as.me/soscompcall
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STRESSED OUT… Who isn’t? But now is the time to manage our stress. After a year of significant change and uncertainty, I have some tips and tools to bring it back down to calm seas. Join me today as I share the SOSS to relieve the STRESS OS we are all feeling. Remember you are your business, and your business needs you to be less stressed so we can get to Thriving Success.
Listen Now!
I am here to help reduce and guide you to less stress. Set up a free call with me today to see how that will help your brand to survive and for you to thrive. www.sossaloncoaching.com
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Sometimes we know what to do and sometimes we don’t but when the mantra of doing things the same way and expecting a different result starts beating on us like a tropical storm on the sea in a dingy. We know it is time to implement the Thrive 5 Attitude and Strategy.
Listen now…
Need help to fix a problem you are struggling with? Set up a free strategy session with me
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When sales are down, the staff is exiting; leadership must go up to steer the ship in a new direction. Seems obvious, right? Well…being Captain Obvious may not be enough for your team to stay on board. Now is the time for authentic leadership to increase sales.
Check out these five obvious leadership lessons for thriving entrepreneurs.
Listen Now!
Plus check out my book the Experts and Influencers Leadership Edition in my store. A collaboration of leaders coming together with great insight into leadership.
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Happy St. Patrick Day, and may the luck of the Irish be with you, but if it is not… let’s talk strategy so we can get the results; we need to say we are lucky!
We will dive into 3 areas today for awareness to implement a strategy to find that pot of gold.
- Total # of clients
- Daily # of clients
- New to Existing Clients
Remember, sailors must compensate for no wind and bad weather, so what areas do you need to look at to create new business and weather your own storm?
Listen now
Need help to implement a strategy you discovered? Set up a free strategy session with me here. or my SOS Hiring Course is on sale for only $47. Take action now if you need more support to find, train and nurture the best new stylists. Soshiringcourse.com
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I see so many salon owners believing that they cannot find good stylists.
There is some truth to this; finding, training, and growing are three very different acts, and to rebuild our salons and “ReCrewt” new team members is all about changing our expectations. Join me and my guest Cathy Koluch as we discuss the state of the industry from beauty school to the future and what it takes to hire the next-gen of hairdressers.
Listen Now
Hey, my SOS Hiring Course is on sale for only $47. Take action now if you need more support to find, train and nurture the best new stylists. Soshiringcourse.com
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Welcome aboard, says the Conscious Captain as she prepares her crew for the journey, but first, she must look within and look to the sea to prepare herself to lead. Yes, leaders have a demanding role, and many don’t take the time to do the self-care they need to guide others. My Guest, Maria Fontana, shares five critical secrets to create the successful outcomes necessary to make your way in the world.
Listen Now… and check out Maria here!
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My business is sinking. Help… SOS. When I say sometimes your business needs you to grow first. You have to trust that you need to be in operational excellence to start.
With everything that has happened over the last 12 months, it is hard not to feel emotionally drained, overwhelmed, and lack the confidence to rebuild again. Listen now to the 3 C Steps I am taking to be operationally sound and revive myself to revive my business …again.
Maybe you need some personal support; I am taking a free life session to release the frustration and anger and revive your soul first, business second. ConnectwithBonnie.com
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If I could, I would spend my time on treasure hunts, finding gems in the mountainous regions to buried treasure at the bottom of the sea. That would require me to be useful in a few areas.
- Strategy and processes to not waste my resources
- Curious communications to source the missing pieces of the treasure map
Our businesses are not that different, a better strategy to create profits and a much higher level of communications to build and maintain business. Today's Podcast finds the SOS Strategy for Success and the 3-C Method for Successful Communications, which could equal profits fast!
Listen Now…
Is it time for some coaching support? Book a FREE Session Now!
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We all know the Captain is supposed to go down with the ship, but when you take the time to train your crew properly, not one should go down at all. My Guest London Curtis, founder of Salon Scholar is your Training Captain to advance your new hires to success.
Listen Now!
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Ok, we can all claim that 2020 set us to run aground (meaning like a ship that has shipwrecked into land). We all know the boat is designed for the water, and your business is designed to thrive, and although we have had many circumstances keeping us stuck, we cannot be responsible for 100% of the shitshow. Still, we can and are accountable to either be a surviving or thriving business.
Is your MINDSET keeping you stuck because we cannot blame anything else anymore? It is counterproductive and just allows for the pirates to be pilfering through our confidence and thought.
Listen Now...
Last chance to sign or up for Thrive Over Survive Marketing Course. go here to find out more... I am fixing your boat to be buoyant once again. www.sosthrive.com
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If we look at our business issues as there is no one to blame but yourself, how different would your reaction be if it was up to you to have operational excellence? We will be looking at both sides of the coin or ship to understand what policies, like cancelation or late policies to mandate, what procedures to implement, and how guidelines play the mediator of all your customer service cycle.
Listen Now...
Join the 3 Month Coaching Program Thrive Over Survive it starts on 2-1-21. Sign Up today and received the SOS Hirigning Bootcamp On Demand for Free. www.sosthrive.com
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We all know that success is not a straight line, nor is sailing a boat. Charting your course, finding the wind, and setting the sails to get to your destination is a potential zigzag pattern defined as tacking. No different in life and business; the expression “as the crow flies” means nothing today with so many obstacles in our way. Set your course with these 5 approaches to help you get your business to where you are going for 2021.
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Hey, If you need more support with your 2021 strategy, join me for a free live webinar Monday, January 18, Click here to register.
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We can all look back and say 2020 is hindsight and for the first time it really is, however, as much as we wanted to release that year not much has changed but you can, and how you create new growth for your business is up to you, not 2021.
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Hey, do you need some more support for growing your business and creating an effective strategy? Join the Thrive Over Survive 12-week Coaching and Training Course. I promise the support you need is in this program. Click here to find out more...
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The Bitter End… As we release 2020 and focus on 2021, we will end with sales (although it may look bitter) and start with sales in our next episode. Today, we will create a forced end to looking for success in 2020 and finding those little sea gems that we can use as marketing content for 2021.
Listen now…
Registration is open for the SOS Thrive Over Survive 12 Week Course.
Sosthriveoversurvive.com
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Looking to the Horizon.
The trick when you get seasick on a boat is to look to the horizon; it can create an equilibrium for the mind to see into the future (ahead) and to remain balanced (vision in actually seeing and vision in creating an alternate mindset)
2020 may have made us all a little seasick, but now is the time to look onto new shores and create a new vision for ourselves because your business needs you to grow first. It cannot develop itself without YOU learning new approaches, strategies, and skills.
“The most important thing is to, at any moment, give up who you are for who you could become.”Let’s go into 2021 smarter, knowledgeable, and committed to learning what it takes to get past survival and to thrive.
Your 2021 success shore is waiting, join the Thrive Over Survive 12 Week Course Click here!
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Today we are talking about Managing the lines. No, not the lines you carry but the lines that get the sails (sales) up, secure the boat (business), in other words, the Strategy of Marketing. Marketing is nothing more than sales with a plan.
I promise the better you get at strategic marketing the more sales you will have and the more you can thrive even in uncertain times. Check out the 5 part Strategy Plan and build your brand!
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Get on the waitlist for the 12 Week Course…. Starts on January 25. Saveoursalons.club
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Or in other words, when the wind and your sails align. Right now, that is not so easy to claim. So much of 2020 has been a mindf*%^, and today I want to share how to release 2020 and set your sails on the new horizon of 2021. Plus, we will share the Mindset Magic Formula.
Listen now!
Hey, do you need some extra support now with marketing and branding? I can help!
Go here to secure a complimentary 1:1 time with me. You don’t have to do this alone!
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2020 seemed to knock the wind out of our sails and sales… This year became the life raft moment to everything that we were too busy to acknowledge.
But... what we know is that the wind is not gone forever, it will come back around and we will be more prepared to create momentum.
My friend and guest, Steve Reiss with SalonInteractive will guide us to opportunities of helping more salons get the retail and home care momentum back.
Listen now...
Need more support on getting your momentum back Set up your FREE SOS Coaching Session today.
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You know the adage the captain must go down with the ship. Today with so many resources available for us to be successful there should be no reason to fail. With that said sometimes the captain needs to look beyond the horizon and look within to find the confidence to weather the storm and protect the crew and the guests. My guest Warren Peskin, Hair Max will share some insight into how a leader must be the captain of their ship.
Listen now...
Plus be sure to sign up for the SOS Hiring Bootcamp, December 7-11, 2020. 5 Days 45 min sessions (available for replay) and the shift you need to find the right crew. Click here to register for free.
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Did you know 865k women dropped out of the workforce this year? I will bet a percentage of those are beauty industry professionals. So that leaves us with a lack of qualified talent to hire and in some cases more clients than we can handle.
Today I share about the 2 biggest challenges and a super solution to one.
- Lack of new clients or existing clients not returning as often
- Lack of team or stylist to hire
Listen now PLUS... be sure to sign up for the SOS Hiring Bootcamp December 7-11, 2020 45 min sessions daily plus workbooks find the ideal team for 2021. Register now: www.saveoursalonsrevolution.com
P.S. Check out the VIP option as well. Free Strategy Session with Me plus some other resources.
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We all know 2020 has weighed us down but that is not stopping successful business from marketing and branding these 3 important days.
- Black Friday -November 27th
- Small Business Saturday- November 28th
- Cyber Monday -November 30th
As a consumer-driven business, you need to get on this promotional agenda, get the anchor up get the Sails (sales) out and bring in some serious cash before 2020 comes to a (thank goodness) end!
Today, I provide 10 simples marketing and promotion strategies that will excite your team and your clients. Don’t get left behind, stop letting the weight of this year hold you down. Get selling, because as an entrepreneur is it your responsibility to market and promote your business.
Listen Now!
Want to download the newsletter with all 10 ideas? Click here!
Need Support to get strategic for 2021... Please book the free coaching session I offer and get from surviving to thriving now.
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A phrase used when heading into a storm and I think we can all agree, that 2020 has been one hell of a storm. As a leader, you need to create a strong mindset to weather these storms and prepare your crew for them.
Today we discuss how your mindset is first a personal approach to managing your emotions and preparing to batten down the hatches. We will look at 10 Actions to Prepare Yourself with Before 2020 closes out and to set you up for clear sailing (selling) into 2021.
Do you want to watch the video and get the free download of the 10 Actions to Prepare before 2020 Closes. Join the Facebook Group here, SOS Salon Business Podcast.
Need support right now? Set up a free session with me here, or get on the waitlist for our 12 Week Program Thrive Over Survive 2021 here..
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Operations are the foundation that keeps things propelling forward, even the sailboat with no wind needs an engine to keep it in motion. Operations are the leadership and systems that support duplication, consistency, and momentum. So when choosing a lifeboat or a yacht remember they both can sink when you are not caring for them.
My Guest today is April McDaniel, CPA for Kopsa Otte, a leading accounting firm specializing in the financial success of salon owners in our industry. Listen now as she shares great tips for financial success during tough times whether you are a small salon, suite stylist or larger business, these tips are worth gold, rubies, and all the hidden treasures to keep our dream afloat.
Need more support on the side of your operation... click here for a free SOS Coaching Session. Plus sign up for Kopsa Otte Newsletter for great financial tips.
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After creating a very successful Coaching program for salon owners, I decided to convert some of the knowledge for everyone to learn from. Our Focus is on Save Our Salons, the framework is understanding Strategy, Opportunity, and Success with the success formula of Sales, Operations, Mindset, marketing, Education, and when you can go from novice to expert you too can sail to success in your business. Check it out... If you need more support than a podcast, check out the SOS Salon Coaching Program.
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Being a great salesperson is an advantage to success, the truth is we are all good salespeople in what we are experts in. When we can take our experience, expertise, and authority we can sell anything. If we are green and don't have the experience we do have a story and passion to sell on. Listen to today's podcast and learn the 5 things to develop yourself as a great salesperson and go from surviving to thriving. Need help in building your books or growing your business. Check out the SOS Coaching Program or get on the waitlist for the Thriving Over Surviving 12 Week Course, I guarantee Success.
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The old adage "What if I train them and they leave?... What if you don't and they stay?" If you are really an entrepreneur and not just a business owner that developing people is critical to your success. Savvy salon owners understand how hard t is to find good people so we must train and develop them.
As of 2020 we have had a major shift in our industry and great talent is scare and client demand will rise due to the shortage of quality and accessible talent. You must establish a training system and be in a recruitment mode all the time in order to maintain and grow your business.
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For the last 5 years, I have been preaching you need a brand Identity, you must start the duality of being an "In Real Life" (IRL) business and a Digital (URL) Business, and now more than ever you must head my warning. Otherwise rough seas ahead.
Think of yourself as a consumer what is the first thing you do to find something you are looking for or information you need to solve a problem or make a decision. Yes, you turn to the world wide web. So do your clients, what digital Identity do you have for them to find you. Listen now and also download this free "10 Questions to Ask Yourself if You Have a Powerful Brand"
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The captain goes down with the ship" is a maritime tradition that a sea captain holds ultimate responsibility for both his/her ship and everyone embarked on it and that in an emergency, he/she will either save them or die trying.
I see salon leaders die trying many times over and partly because they are fearful of being the captain. They make the mistake of trying to be friends with their team and not to say that is not an option but being an Emotionally Intelligent Leader is being effective to the goals, and business and being liked to the point your team desires to follow your lead. Listen now...
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In our SOS Salon Coaching Series, you may get a little seasick if you don't have a stable yet in motion business that is operationally sound. The strategy of our SOMME this week is Operations and understanding the foundation will help you scale and grow.
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In these next 5 episodes, we will break down the SOS Framework, Success Opportunity, and SOMME Strategy of Sales, Operations, Mindset, Marketing, and Education. A small overview of the SOS Salon Coaching Program and our weekly clinics. Find out more here.
This episode features the Sales Success Strategy and how all roads lead to Rome, well all roads lead to sales...listen now.
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Join me and some special guests to look at ways to Save Our Salons during the pandemic. Guests Include Nick Arrojo, Arrojo NYC, Jeff South- Intrigue Salon, Atlanta, Jes Sutton-Barbitorium, Rochester
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Surviving 2020 is going to take some creative actions. Listen now to the 50 Ways to Save Your Salon and click here to watch or for the downloadable PDF to apply 1 or all 50 ideas. That will keep you busy for 2020.
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