One Last Thought - Your Regular Dose of Inspiration: Recent Episodes
One Last Thought - Your Regular Dose of Inspiration
Welcome to One Last Thought - 100+ readings from some of my favourite business, and other non-fiction books, to inspire you over morning coffee, on your daily commute or walk, or before bedtime.
Each passage is read by me, Ed Goodman. Why? Because I like reading and feeling inspired, I started this to share that with you.
Send me snippets/stories from your favourite books to businessatbedtime@gmail.com and use the hashtag #OneLastThought to connect too.
(Yes, this podcast was formerly called "Business at Bedtime", but "One Last Thought" is a much better title though, right?)
Solve for Happy is the equation for happiness.
This is a startlingly original book about creating and maintaining happiness, written by a top Google executive with an engineer's training and fondness for thoroughly analyzing a problem.
This reading is called, "What is Happiness?"
Order your copy from your local bookstore or here on Amazon.
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Digital Darwinism: Survival of the Fittest in the Age of Business Disruption lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change.
This reading is called, "It's time to ask the hard questions"
Order your copy from your local bookstore or here on Amazon.
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The Element has inspired readers all over the world to change their lives and this new companion is a practical guide containing all the tools, techniques and resources you need to discover the depth of your abilities and unlock your potential.
This reading is taken from the chapter, "Finding Your Element"
Order your copy from your local bookstore or here on Amazon.
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Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.
This reading is called: The Digitoral Era
Order your copy from your local bookstore or here on Amazon.
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In If Only They Knew, Chichi Eruchalu takes you on a journey of courage, faith and entrepreneurship as she shares how she went from corporate cubicle to award-winning Business Coach and Speaker, with two kids in tow and burnout in between. In this book, she shares her unique CEO Mastery framework to help you get the clarity you need to design a thriving full-time freedom business on your own terms. Whatever you want to achieve in your life is possible and available to you, if you believe that it is.
This reading is taken from the chapter, "Your Life. Your Terms"
Order your copy from your local bookstore or here on Amazon.
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Unlike other publications, this book - How to Make People Laugh: Learn the Science of Laughter to Make a Powerful Impression, Win Friends and Improve Your Sense of Humour Even If You Don’t Think You’re Funny - is not aimed at experienced actors or comedians. Anyone can use it, and it doesn't read like a university course. The examples and exercises provided can be put into practice right away!
You will be more successful if you know how to make people laugh.
When you finish reading this book, which is actually a crash course, the "diploma" you will receive will not be a scroll with your name on it, but invaluable knowledge and tools on the science of laughter, helping you to be a great person to be with; a person who expresses joy and confidence.
This reading is called, "Work on Your Image and Develop Incredible Charisma"
Order your copy of How to Make People Laugh from your local bookshop or here on Amazon.
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For Stolen Focus, internationally best-selling author Johann Hari went on a three-year journey to uncover the reasons why our teenagers now focus on one task for only 65 seconds, and why office workers on average manage only three minutes. He interviewed the leading experts in the world on attention and learned that everything we think about this subject is wrong.
This reading is taken from the chapter, "Cause One: The Increase in Speed, Switching and Filtering"
Order your copy of "Stolen Focus" from your local bookstore or here on Amazon.
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Recent research shows that people who have at least one ally at their job are nearly twice as likely to be satisfied and feel like they belong. As a manager, you have a unique opportunity to be role a model in building inclusion across teams, but you may face unique challenges in remote or hybrid settings. Use this guide to help you adjust and support you in this role.
This reading covers:
- Learn, unlearn, relearn.
- Re-create the water cooler.
- Offer allyship learning.
- Do no harm.
- Do not let microaggression go — in any setting.
- Interrupt interruptions and other microaggressions.
- Mind your microexpressions.
- Advocate for people.
- Provide regular constructive feedback and micro affirmations., and
- Advocate for your team’s mental health.
A readable version of this article can be found here: https://hbr.org/2022/01/managers-heres-how-to-be-a-better-ally-in-the-remote-workplace
You can also read more from Melinda Briana Epler by buying her book "How to Be an Ally: Actions You Can Take for a Stronger, Happier Workplace" from your local bookstore or here on Amazon.
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With half a million copies in print, How to Read a Book is the most successful guide to reading comprehension for the general reader, completely rewritten and updated with new material.
This reading is called "Active Reading"
Order your copy from your local bookstore or here on Amazon
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Laurence Endersen spent his childhood in Mallow, a town in the south of Ireland, and now lives with his family in Dublin. Pebbles of Perception is his first book, which is an exploration of the more important decisions in life. Inspired by the teachings of Charlie Munger, the book is an invitation to Be Curious, Build Character and make Better Choices.
This reading has 5 sections and is taken from the chapter: Is There a Better Question?
The sections are:
- Staying Curious
- Good Questions Trump Smart Answers
- First and Second-Level Thinking
- Questions in Group Settings
- Better Conversations
Order your copy from your local bookshop (preferably) or here on Amazon.
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Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you. This is where The Science of Self-Learning: How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education can help.
This reading is called: The Learning Success Pyramid
Order your copy from your local bookstore (preferably) or here on Amazon.
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Quiet Power: Growing Up as an Introvert in a World That Can't Stop Talking is an insightful, accessible and empowering book that is eye-opening to extroverts and introverts alike.
Although aimed at kids and teenagers, this passage is worth a listen to everyone.
In this reading, we are introduced to Drew who create a Public Service Announcement video to spread awareness of this very common but not well-understood personality type. CLICK HERE to watch this short video.
You can order your copy of Susan Cain's book from your local bookstore (preferably) or here on Amazon.
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Amazon bestselling author, Damon Zahariades, provides a step-by-step, strategic guide for setting boundaries and developing the assertiveness you need to maintain them. You'll learn how to say no in every situation, at home and in the workplace, according to your convictions.
This reading is called: Assertiveness vs Aggressiveness
Order your copy of Damon's book from your local bookshop (preferably) or here on Amazon.
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'This book is funny (which I expected) and concerns running (ditto), but it is also exceptionally moving and profound. Don't be fooled: it's not really about completing a marathon. It's about life and all its joy and weirdness. Recommended to all…' - Miranda Sawyer
This reading is called: November. Five months before the marathon. A conversation with Richard.
Order your copy from your local bookstore (preferably) or here on Amazon.
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In "Happy Sexy Millionaire: Unexpected Truths about Fulfilment, Love and Success", Steven Bartlett dismantles the most popular, unaddressed lies about happiness that we've been led to believe. He exposes the source of these lies, examines the incentives that fuel them and replaces them with a practical set of scientifically proven and unconventional ideas that will help you to live a truly fulfilled life, a life full of the love you seek and the success you deserve.
This reading comes from the chapter: HAPPINESS IS NOW OR NEVER
Order your copy from your local book shop (preferably) or here on Amazon.
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Filled with secrets from a therapist's toolkit, this is a must-have handbook for optimising your mental health. Dr Julie's simple but expert advice and powerful coping techniques will help you stay resilient no matter what life throws your way.
This reading is called "How Feelings Get Created"
Order your copy of Dr. Julie's book from your local bookstore (preferably) or here on Amazon.
Also, if you're on TikTok, I can highly recommend that you follow her channel too. Search for @drjuliesmith or click here: tiktok.com/@drjuliesmith
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In THE DEFINITIVE BOOK OF BODY LANGUAGE, you can learn to read other people's thoughts by their gestures. It sounds implausible, but body language is easy to pick up and fun to use.
This reading is called "Why Smiling is Contagious"
Order your copy from your local bookshop or here on Amazon.
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For more than thirty years, Seth Godin has been trying to turn on lights, inspire people and teach them how to level up. This blog has been appearing daily for more than a decade and it will not be the last I read from it.
This reading is called, "Generative Hobbies" and you can read more from Seth's blog at https://seths.blog.
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It Doesn't Have to Be Crazy at Work is a practical and inspiring distillation of their insights and experiences. It isn’t a book telling you what to do. It’s a book showing you what they’ve done—and how any manager or executive no matter the industry or size of the company, can do it too.
This reading is taken from the chapter "Curb Your Ambition" and is called "Bury the Hustle"
Order your copy of It Doesn't Have to Be Crazy at Work from your local bookstore or here on Amazon.
Apologies to David Heinemeier-Hansson for missing the Hansson* part of his name in the intro.
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In this book, Rob Moore, the bestselling author of MONEY, shows that the quickest way to perfect is starting right now and improving as you go.
This reading is called, "You Are Not Alone"
Order your copy of Start Now. Get Perfect Later. from your local bookstore or here on Amazon.
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Do you struggle with procrastination and laziness? Have no free time for your loved one, your family, your friends? Think that you are missing your life, limiting your potential? Feel overwhelmed and guilty about yourself and beloved people?
If you want to stop procrastinating and overcome laziness, then "How to Stop Procrastinating: A Proven Guide to Overcome Procrastination, Cure Laziness & Perfectionism, Using Simple 5-Minute Practices" is worth a read.
This reading is called "Self-Sabotage and Procrastination"
Order your copy of How to Stop Procrastinating from your local bookshop or here on Amazon.
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Mike Michalowicz, the author of Profit First and other small-business bestsellers, offers a straightforward step-by-step path out of this dilemma. In Clockwork, he draws on more than six years of research and real-life examples to explain his simple approach to making your business ultra-efficient.
This reading is all about being more productive and is called "Revisiting Parkinson's Law"
Order your copy of Clockwork from your local bookshop or here on Amazon.
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Welcome to the 100th edition of this podcast. Hours of free readings to inspire your mornings or evenings, whenever you choose to listen.
This edition is from an author I can't believe I haven't covered until now.
Messy: How to Be Creative and Resilient in a Tidy-Minded World is a book about the benefits of being messy: messy in our private lives; messy in the office, with piles of paper on the desk and unread spreadsheets; messy in the recording studio, the laboratory or in preparing for an important presentation; and messy in our approach to business, politics and economics, leaving things vague, diverse and uncomfortably made-up-on-the-spot. It's time to rediscover the benefits of a little mess.
Send your readings or suggestions to businessatbedtime@gmail.com.
And order your copy of Messy from your local bookshop or here on Amazon.
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Dave Trott is a Creative Director, Consultant, Author, D&AD Lifetime Achievement Award. Written 5 books (the latest of which is called "THE POWER OF IGNORANCE") and my favourite blogger on the creative skills within us all. This festive episode is taken from Dave's blog. Find out more by visiting his blog at https://davetrott.co.uk/
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In Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice – and getting everyone to use it from day one. This is the book that will help you create a brand voice that your customers - and your CEO - will listen to.
This reading is entitled, Language Creates Identity
Order a copy of Strong Language from your local bookstore or here on Amazon.
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The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living is a wise, calming, page-a-day guide to living a good life, offering inspirational daily doses of classic wisdom.
This reading is entitled: Control and Choice
Order your copy of The Daily Stoic from your local bookstore or here on Amazon.
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In "Think Again: The Power of Knowing What You Don't Know", you'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, and how a vaccine whisperer convinces anti-vaxxers to immunize their children. Think Again is an invitation to let go of stale opinions and prize mental flexibility, humility, and curiosity over foolish consistency.
This reading is taken from the chapter: "A Preacher, A Prosecutor, A Politician, and A Scientist Walk Into Your Mind" and is on the story of Mike Lazaridis. Who? Listen and learn.
Order your copy of Think Again from your local bookshop or here on Amazon.
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Recent studies have shown that spending extended time on our phones affects our ability to form new memories, think deeply, focus and absorb information, and the hormones triggered every time we hear our phones buzz both add to our stress levels and are the hallmark signs of addiction. In How to Break Up with Your Phone, award-winning science journalist Catherine Price explores the effects that our constant connectivity is having on our brains, bodies, relationships, and society at large and asks, how much time do you really want to spend on your phone?
This reading is taken from the opening pages and is called, "An Open Letter to My Phone"
Order your copy of "How to Break Up With Your Phone" from your local bookshop or here on Amazon.
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In "Mindset: Changing The Way You think To Fulfil Your Potential". Dr Carol Dwerk explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset.
This reading is called, "Why Do People Differ?"
Order your copy of "Mindset" from your local bookstore or here on Amazon.
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The world of work is changing faster than ever before and it can feel overwhelmingly competitive out there. That's why Lucy Clayton, a founding CEO, and Steve Haines, an education policy advisor, have compiled and distilled the most valuable advice you can get on how to jump-start your career and shortcut the competition.
I'd say this reading is for a far wider audience than those starting their career journey and is called "It's not what you know, it's who you know"
Order your copy of "How to Go to Work: The Honest Advice No One Ever Tells You at the Start of Your Career" from your local bookshop or here on Amazon.
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Marcus Rashford MBE is famous worldwide for his skills both on and off the pitch – but before he was a Manchester United and England footballer, and long before he started his inspiring campaign to end child food poverty, he was just an ordinary kid from Wythenshawe, South Manchester. Now the nation's favourite footballer wants to show YOU how to achieve your dreams, in this positive and inspiring guide for life.
Order your copy of "You Are a Champion" from your local bookstore or here on Amazon.
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When Life Is Full of It: An Antidote For Your Mind by Stan Belyshev takes you on a journey through practical life principles as he outlines many average individuals who decided to change their mental attitude, which resulted in them becoming famous, wealthy, influential and successful.
In this reading, we take a look at The Life Attitude of Abraham Lincoln
Order your copy of "When Life is Full of It" from your local bookstore or here on Amazon
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Drawing on insights from influential leaders and experts, and grounded in the science of why we do what we do, "Even Better If: Building better businesses, better leaders, and better selves" is a comprehensive and practical guide to building an incredible workplace culture from the inside out.
This reading is called: What is a Purposeful Company?
Order your copy of Even Better If from your local bookshop or here on Amazon.
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Refined over 40 years and championed by scientists across the globe, in "The Wim Hof Method: Activate Your Potential, Transcend Your Limits" you'll learn how to harness three key elements of cold, breathing and mindset to master mind over matter and achieve the impossible.
This reading is taken from the chapter called "The Missionary"
Order your copy of The Wim Hof Method from your local bookstore or here on Amazon.
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From UKIP surge to Brexit shambles, horsemeat lasagne to Trump in the White House: bestselling comedian David Mitchell brilliantly tackles the dumbfounding times we live in.
In this episode, the focus is on story-telling.
Order your copy of "Dishonesty is the Second-Best Policy" or here on Amazon.
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If you want to grow your small business, without having to learn complex marketing strategies, and without being told to simply “work harder than everyone else”, then “Big Ideas... for Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow” could be the “lightbulb moment” you’ve been waiting for...
This book is a collection of the lessons, failures and successes that John now uses to coach and mentor hundreds of small business owners, teaching them to think bigger, work less, and design their business around the lifestyle they want.
This reading is entitled, "Why Do People Hate Lifestyle Businesses?"
Order your copy of "Big Ideas" from your local bookstore or here on Amazon.
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In his mid-twenties, Jimmy was bored, boring, unfulfilled and underachieving. He wasn't exactly depressed, but he was very sad. Think of a baby owl whose mum has recently died in a windmill accident. He was that sad. "Before & Laughter: The funniest man in the UK’s genuinely useful guide to life" tells the story of how Jimmy turned it around and got happy, through the redemptive power of d*ck jokes.
Because you might be interested in Jimmy's life but he's damn sure you're a lot more interested in your own, Before & Laughter is about both of you. But mainly him. It tells the story of Jimmy's life - the transformation from white-collar corporate drone to fake-toothed donkey-laugh plastic-haired comedy mannequin - while also explaining how to turn your own life around and become the you you've always dreamt of being.
Part 1 of the book is called "What Do You Want?", which this reading comes from, and is entitled "The Inevitable Car Carr Analogy"
Order your copy of Before & Laughter from your local bookstore or here on Amazon.
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"Winfluence: Reframing Influencer Marketing to Ignite Your Brand" by Jason Falls not only explains the who, what, when, where, and why of influencer marketing but then adds the how.
This reading is on the famous story of Instagram influencer, Tiffany Mitchell, and her motorcycle accident in 2019 and is called "The Influencer Stunt That Wasn't"
Order your copy of Winfluence from your local bookstore or here on Amazon.
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This reading is called "Understanding The Audience's Power" from Nancy Duarte's HBR Guide to Persuasive Presentations, which is written to help you:
- Win over tough crowds
- Organize a coherent narrative
- Create powerful messages and visuals
- Connect with and engage your audience
- Show people why your ideas matter to them
- Strike the right tone, in any situation
Order your copy of Nancy's HBR Guide from your bookshop or here on Amazon.
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This is another newsletter reading (the 3rd in 83 episodes), written by the brilliant Sophie Cross. The title caused one of the highest unsubscribed rates in her newsletter history. Well, I loved it as I do all her work.
As Sophie says, "the more me I am in my emails, the more people I will attract who they really are for. And the fewer subscribers I'll have to pay for who aren't reading or into them anyway."
Subscribe to Sophie's emails here.
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This 2nd reading from "Unlearn" (check out Ep77 for the first) is called, "Want To Be Happier in 5 Easy Steps?".
It is taken from Unlearn, which is a brutally honest, empowering book that defies conventional thinking. You will shed the sabotaging habits, fixed mindsets and past regrets that characterise modern life and instead tap into your best, most authentic self.
Order Unlearn from your local bookshop or here on Amazon.
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This reading is a brilliant story that flies in the face of everything we've been told about effective marketing methods, and is called "Social Currency".
This book does what it says in the title and, whatever your business or industry, shows you how to embrace word-of-mouth in a fast-moving, digital age.
Order your copy of Contagious from your local bookshop, or here on Amazon.
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This reading is called, "Forget Self-Improvement, Try Self-Remembering", from Be Brilliant Everyday.
Be Brilliant Everyday shows us how to foster some serious positivity and mental agility and transform our lives. The book is crammed with practical tips to help us ditch those down days and flourish every single day.
Order your copy of "Be Brilliant Everyday" from your local bookshop or here on Amazon.
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This reading is called "Kafka, eat your heart out" and is taken from a book that the Mail on Sunday calls (rightly, in my opinion) "A manual in how to survive in the 21st century"
The Art of Not Falling Apart is a joyous, moving and sometimes shockingly honest celebration of life as an adventure, one where you ditch your expectations, raise a glass and prepare for a rocky ride
Order your copy of Christina's book from your local bookshop or here on Amazon.
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This reading is from Chapter 2 and is called "Dialing Up Grit".
It is taken from Mark Schaefer's collection of essays, which explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative, and prescient articles, Mark lays bare the unvarnished truth of personal and business survival in the digital age.
Order your copy of "LESSONS" from your local bookshop or here on Amazon.
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This reading is called, "Unhappiness is Simple".
It is taken from Unlearn, which is a brutally honest, empowering book that defies conventional thinking. You will shed the sabotaging habits, fixed mindsets and past regrets that characterise modern life and instead tap into your best, most authentic self.
Order Unlearn from your local bookshop or here on Amazon.
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Adam Pearson is an award-winning freelancer, proud northerner, and a Research Consultant. He is also incapable of doing work on the house without seeing lessons about freelance life, which is how he has connected his experience of getting a new kitchen with running a business.
You can view and subscribe to PS Research's emails here and connect with them online here.
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On average, how long are meetings you attend? How would you feel if you could get each meeting down to 25 minutes?
Tonight's reading is called "How to slim back to 25 minutes" and is taken from Donna McGeorge's The 25 Minute Meeting: Half the Time, Double the Impact, which goes beyond “cut to the chase” and shows you how to take back your workday with smarter planning and more productive action.
Order your copy of The 25 Minute Meeting from your local bookshop or here on Amazon.
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Did you know that the web browser you choose can dictate how creative and productive you are?
Tonight's reading, called "Firefox v Safari", explains more.
It's taken from Everyday Creative, in which culture and creative leadership expert Mykel Dixon reveals what’s holding us back from our full creative potential and explains how we can reclaim our original, vibrant selves.
Order your copy of Everday Creative from your local book shop or here on Amazon.
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Tonights' reading is called, "Applying the ‘Insane Approach’ to Change", from Philip Owen's new book which gives a new level of insight into how to change any time that you find yourself stuck.
Order your copy of "Mastering the Change Curve" from your local bookstore or here on Amazon.
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Tonight's reading is from the 3rd principle in this book, which is to be "A True Leader" and is called: "The End in Mind"
From migrant to door-to-door salesman to award-winning CEO, this personal and raw glimpse into Sunil Kumar's journey shares with you his seven key principles that will help your business thrive to success.
Order your copy of "From The Ground Up" from your local bookstore or here on Amazon.
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In this reading, we meet the English chemist, philosopher, theologian, educator, and theorist Joseph Priestley as he grapples with a life-changing decision. What would you have done?
In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time, they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.
Order your copy of Decisive from your local bookshop or here on Amazon.
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This beautifully illustrated book is packed with bitesize biographies of activists, leaders, athletes, artists, explorers, and STEM innovators. From the celebrated to the overlooked, these women overcame odds, defied expectations and shattered stereotypes and their stories are sure to inspire young readers and encourage them to dream big.
Tonight's reading is in celebration of the upcoming Ada Lovelace Day and is the story of Ada Lovelace.
Order your copy from your nearest bookstore or here at Amazon.
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Greg McKeown's philosophy of essentialism has helped thousands to eliminate nonessential activities and focus on the few that really matter. Working out what is essential is the first step - making these tasks effortless is the next. Effortless will show you how.
Order your copy of Effortless from your local bookshop or here on Amazon.
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Leadership is easier when you understand the nine instincts that still drive human behaviour, Based on the author's wide experience in large organisations combined with witty true stories of chimps from Taronga Zoo and Gombe, Tanzania, this book explains the psychology behind the human instincts of social behaviour and how leaders can use an understanding of these instincts to make more effective decisions.
This reading is on Instinct 1: Social Belonging and is called: Taronga Chimpanzees.
Order your copy from your local bookshop or here on Amazon.
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Writing is more than just words on a page. It's a process of communication. That's why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader's mind and explore the 'why' as well as the 'how' of writing technique.
It's ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word.
This passage is on the subject of Metaphors.
Order your copy from your local bookstore, or here on Amazon.
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At a time when we suffer from unprecedented stress, comparison-itis and self-doubt, author Janine Garner asks us to slow down and turn our focus inward. She challenges you to take ownership of who you are and who you want to become, to rise above limitations, and unleash your brilliance within.
Or your copy of Be Brilliant from your local bookshop or here on Amazon.
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Ideas are the true currency of the 21st century, and Carmine Gallo's Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.
This reading is called "What Makes Your Hear Sing?"
Order a copy from your local bookshop or here on Amazon.
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In Hello World, Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us. She also lifts the lid on their inner workings, demonstrates their power, exposes their limitations, and examines whether they really are an improvement on the humans they are replacing.
This reading is called "Artificial Intelligence Meets Natural Stupidity"
Order your copy of the book from your local bookstore or here on Amazon.
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Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.
Order a copy from your local bookstore or order here on Amazon.
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The burgeoning array of literature on ethical behaviour tends to focus on what is happening at the extremes either owner-managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book, however, is directed at the middle ground individuals who want their companies to adopt more ethical and sustainable practices, but don't know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet while preserving the bottom line.
The reading in this episode is called "BOGOF Reinvented - Buy One, Give One Free", from the chapter "Ethical Marketing"
Order your copy, direct from the author, by visiting here.
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Copywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.
It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.
Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
This reading is called: "Copywriting is...Quiet (or the creative science of silence)"
Order your copy from your local bookstore or here on Amazon.
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Dave Harland in his own words, "You want words that make people think: “Whoa, I need this in my life RIGHT NOW. Even though I can’t afford it. And it’s my mum’s birthday next week. And shit, I still need to buy petrol. But I’m typing my credit card number into this box anyway, because I just can’t take my mind off this damn
I’ll write them for you."
Connect with Dave on his website here and on Linkedin here.
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Each piece of advice in this book is based on James Caan's thirty years of starting businesses. You will find all the fundamental ingredients for any new company, whatever sector you want to be in, whatever size of business you have in mind, along with the tools to make it work. You can be one of the 10% of businesses that do make it.
Order your copy from your local bookstore or here on Amazon.
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Digital Body Language will turn your daily misunderstandings into a set of collectively understood laws that foster connection, no matter the distance. Dhawan investigates a wide array of exchanges—from large conferences and video meetings to daily emails, texts, IMs, and conference calls—and offers insights and solutions to build trust and clarity to anyone in our ever-changing world.
This reading is called: "What is Digital Body Language?"
Order a copy from your local bookstore or here on Amazon.
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Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly seven million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists.
This reading is called "The Opposite of a Good Idea Can Be a Good Idea"
Order a copy of Alchemy from your local bookstore or here on Amazon.
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In Go Luck Yourself, Andy Nairn show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
The author draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Order "Go Luck Yourself" from your local bookstore or here on Amazon.
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Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David translates this skill into a valuable methodology that applies to high performers at all levels of business. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.
This reading is called "Use Your Haters and Doubters to Drive You"
Order a copy of Your Next Five Moves from your local bookstore or here on Amazon.
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"Flipnosis: The Art of Split-Second Persuasion" is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.
This reading is taken from a "Perceived Self-Interest" section and is called "Pair of Bankers".
Order your copy of "Flipnosis" now, from your local bookshop, or online here on Amazon.
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"They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumer" is a straightforward guide to fixing your current marketing strategy.
This reading is taken from the chapter, "A Massive Buying Shift and the Blur Between Sales and Marketing"
Order a copy from your local bookstore or here on Amazon.
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Discover Bob Monkhouse's secrets accumulated from a lifetime's experience in scriptwriting and speechmaking. With his own golden rules, advice, and examples from fellow experts and famous friends and a wealth of humorous material that worked for him, this light-hearted yet thoroughly practical handbook ensures that you will always be ready to say a few words.
This reading is called "Ideas Are Like Beanshoots, The Grow in the Dark"
Buy the book from your local bookstore or online here on Amazon.
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Discover Bob Monkhouse's secrets accumulated from a lifetime's experience in scriptwriting and speechmaking. With his own golden rules, advice, and examples from fellow experts and famous friends and a wealth of humorous material that worked for him, this light-hearted yet thoroughly practical handbook ensures that you will always be ready to say a few words.
This reading is called "Be Your Own Writer"
Buy the book from your local bookstore or online here on Amazon.
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For the 50th edition of this podcast, I'm returning to the book that kicked it all off.
The timeless lessons revealed in Dave Trott's "Creative Blindness (And How To Cure It)" can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.
This reading is called "Common Sense Beats Brains"
Suggest a passage for me to read at businessatbedtime@gmail.com.
And order your copy of "Creative Blindness" from your local bookstore or here on Amazon.
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"Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think" is an international bestseller, inspiring and revelatory, filled with lively anecdotes and moving stories, Factfulness is an urgent and essential book that will change the way you see the world and make you realise things are better than you thought.
This reading is taken from the chapter called "The Blame Instinct" and is called "Let's Beat Up Grandma"
Order a copy from your local bookshop or here on Amazon.
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From finding clients and setting rates, to saving for taxes and dealing with insecurities, Anna Codrea-Rado's "You're the Business: How to Build a Successful Career When You Strike Out Alone"will help you build a long-lasting career you love. Packed with everyday examples and transformative insights, this book will remind you that although you're now going it alone, you don't have to be alone.
This reading is called "How to Know When to Quit", from the chapter, "In For The Long Haul"
Order a copy from your local bookshop or here on Amazon.
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Derek Borthwick's "Inside the Mind of Sales: How to Understand the Mind & Sell Anything" is NOT just another sales book. This is the ultimate communication manual that will massively transform your sales, business, and personal life. Inside the mind of sales is A SHORTCUT.
Order a copy from your local bookshop or here on Amazon
Suggest a passage for me to read for a future episode by emailing me here.
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Whether your dream is to land a new job, pass exams, head to university, or excel while heading in a new direction, Amanda Dewinter's book "The Success Code: 2021’s empowering, practical guide to maximising your performance, learning new skills, and achieving success" will help you discover the code to your own success
This reading is called "Success comes from learning, not luck"
Order a copy of The Success Code from your bookshop or here on Amazon.
Suggest a book for me to read too by emailing me here.
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Whether you're wading in treacle, waiting for the storm to pass, or just damn tired of the hustle, Grace Marshall's latest thought-provoking exploration will shine a surprising new light on the truth, beauty, and opportunity hidden in life's sh*ttier moments.
This reading is called "We Can Do Hard Things"
Order a copy of Struggle from your local bookstore or here on Amazon (published 13th April 2021 and available to pre-order now).
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Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.
This reading is taken from the chapter: The Rise and Fall of Motivation 2.0
Order your copy of Drive from your local bookstore or here on Amazon
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Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.
This reading is called: Where Do Ideas Come From?
Order your copy of The Practice from your local bookstore or here on Amazon.
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Excerpts from Experts - Marketing is a compendium of insight, advice, and anecdotes from more than 200 of the leading names in marketing. These wonderful people have generously contributed their time and wisdom to raise money in aid of NHS Charities Together.
Whether you're an aspiring graduate, experienced professional, marketing guru, or just vaguely interested in the magical world of brands and marketing, this book is a must-read.
The 2 readings in this book come from Andy Murray (Chief Customer Officer at Asda) and Mark Vile (Chief Marketing Officer at comparethemarket.com)
Order your copy from your local bookshop or here on Amazon.
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In his latest collection of real-life stories, Dave Trott provides lessons about problem-solving and creative thinking that can be applied in advertising, business, and the wider world.
With his trademark wit, wisdom, and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say 'I don't know'.
This passage is called: The Power of Niche
Order your copy of this great new book from your local bookstore or on Amazon.
Also, email your recommended passages to be read in future episodes to businessatbedtime@gmail.com
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Stylish and compact, this little black book is a powerful asset. Whether you need to plot a presentation, assess someone's business idea or get to know yourself better, this unique guide will help you simplify any problem and take steps towards the right decision.
Order your copy from your local bookshop or on Amazon
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The Human Cloud just may be the most important book you read to prepare for the future of the way work is done. In these pages, a human cloud technologist and an AI expert help you not only clearly understand the transition you see happening around you, but they will also help you take advantage of it.
Order your copy of The Human Cloud from your local bookshop or on Amazon.
If you have a story you'd like me to read, please email the passage to businessatbedtime@gmail.com.
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Picking up where the freelancer bibles stop, Solo addresses what we gain but also miss when we shift from the structure of an office environment to the solitary confines of our homes or studios. Blending the latest research in psychology, economics and social science with guided self-examination and more than ten years of freelance experience, Rebecca Seal shows you how to stay resilient, productive and focused in a company of one.
Order your copy of Solo from your local bookshop or on Amazon.
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Today's passage has been sent by Sophie Cross of Thoughtfully Marketing School.
In The Art of Gathering, Priya Parker gets to the heart of these questions and reveals how to design a transformative gathering. An expert on organizing successful gatherings, whether in conference centres or her living room, Parker shows us how to create moving, magical, mind-changing experiences - even in spaces where we've come to expect little.
Order your copy from your local bookshop or on Amazon.
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In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics, and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.
Order your copy from your local bookstore or on Amazon.
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No matter what your product or service, Seth Godin's book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you how to do work that matters for people who care.
Order your copy from your local bookshop or at Amazon.
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People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them "atomic habits".
Order your copy of "Atomic Habits" from your local book shop or on Amazon.
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The ONE Thing is the New York Times bestseller that delivers extraordinary results in every area of your life - work, personal, family, and spiritual. This reading is entitled "Go Small".
Order The One Thing from your local book shop or on Amazon.
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New York Times bestselling author, Kevin Kruse, presents the remarkable findings of his study of ultra-productive people. Based on survey research and interviews with billionaires, Olympic athletes, straight-A students, and over 200 entrepreneurs—-including Mark Cuban, Kevin Harrington, James Altucher, John Lee Dumas, Pat Flynn, Grant Cardone, and Lewis Howes—-Kruse answers the question: what are the secrets to extreme productivity?
Order the book from your local book store or on Amazon at https://www.amazon.co.uk/dp/B016FPTIZ6/ref=cm_sw_r_tw_dp_dlT1_Bdx.FbWHZR7P4
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"Just Ask: Why Seeking Support is Your Greatest Strength" is the latest book by Andy Lopata, and explores the change in mindset needed to embrace the support of our networks and the power of doing so.
Order the book from your local bookshop or buy it now at https://www.amazon.co.uk/dp/1784529230/ref=cm_sw_r_tw_dp_x_uE16FbARDWFGE
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Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour, and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.
Order your copy from your local bookshop or on Amazon at https://www.amazon.co.uk/One-Plus-Equals-Three-Masterclass/dp/1447287053/ref=sr_1_1?dchild=1&keywords=dave+trott&qid=1607427590&sr=8-1
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No matter what your speaking challenge is, this inspirational, cleverly illustrated book will ensure you perform with passion, power, and persuasion; at your very best. Whether you are chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, you’ll discover how to use the rule of three to win any audience over, prepare so you can be yourself – but better, and embrace the unknown and conquer any fear.
Order the book from your local bookshop or on Amazon at https://www.amazon.co.uk/Its-Not-What-You-Say/dp/0091955254
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We can all be better in every aspect of our lives. Kevin Duncan draws together 50 ingenious thoughts and inspirations to improve your attitude, your approach to life and work, the questions you ask, the decisions you make, and even your timing in the things that you do. We are the owners of our success, and the main source of that success is excellence. Practical and highly accessible, this is a life-affirming handbook to help you be the best you can be - whoever and wherever you are.
Order "The Excellence Book: 50 Ways to be Your Best" from your local bookshop or at theexcellencebook.com.
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Neumeier believes that the metaskills we need in a post-industrial economy are feeling (intuition and empathy), seeing (systems thinking), dreaming (applied imagination), making (design), and learning (autodidactics). These are not the skills we were taught in school. Yet they’re the skills we’ll need to harness the curve.
In explaining each of the metaskills, he offers encouragement and concrete advice for mastering their intricacies. At the end of the book, he lays out seven changes that education can make to foster these important talents.
Order a copy from your local bookshop or buy it on Amazon at https://www.amazon.co.uk/Metaskills-Five-Talents-Robotic-Age/dp/0321898672
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Whether you have a new business or want to understand the markets as a CEO, this is a very handy book to help you learn from seminal business thinkers. In introduces you to over 80 commerce theories, laid out in flow diagrams, fun graphics, and easy explanations. Today's reading is called "Film is Dead" from the chapter "Working With a Vision".
Order now from your local bookshop or via Amazon at https://www.amazon.co.uk/dp/1409341267/ref=cm_sw_r_tw_dp_x_y7qVFb1WSJXFK
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This reading is taken from the chapter "Entrepreneurial Mindset", in Jodie Cook and Daniel Priestley's book, "How To Raise Entrepreneurial Kids: Raising confident, resourceful and resilient children who are ready to succeed in life".
This is a brilliant new book from writers I respect and recommend. Among many of its delights, it includes stories from the children of well-known entrepreneurs and is a toolkit aimed at children of all ages.
Order your copy from your local bookshop or via Amazon at https://www.amazon.co.uk/Raise-Entrepreneurial-Kids-Jodie-Cook/dp/1781334293/ref=tmm_pap_title_0?_encoding=UTF8&qid=&sr=
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Think and Grow Rich is as relevant today as it was when first published in 1937. This book will give you an understanding of how a successful person is nurtured. Examples include the amazing inventor Thomas Edison; how he formed success despite all odds by being ignorant of the air of pessimism.
Order from your local bookshop or at https://www.amazon.co.uk/Think-Grow-Rich
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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts, and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind, and the scientific evidence we can use to navigate a complex advertising and media ecosystem. A must-read for any marketer that wants to get ahead.
Buy a copy from your local bookshop or at https://www.amazon.co.uk/Attention-Economy-How-Media-Works
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Dan White's "The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies" is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand, and innovation strategy through to communications, sales promotion, and customer experience. This book is rich in concepts, insights, and practical examples but concise and accessible for everyone, from student to seasoned professional. Buy your copy from your local bookshop or at https://www.amazon.co.uk/dp/191255576X/ref=cm_sw_r_cp_apa_fabt1_ShUSFb9JQRVM9
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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, former CEO, Twitter
I accept that Gary Vaynerchuk (aka Gary Vee) is not everyone's cup of tea. However, this is a very good book. This reading comes from the chapter "How Everything has Changed Except Human Nature"
Buy the book from your local bookshop or at https://www.amazon.co.uk/Thank-You-Economy-Gary-Vaynerchuk
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For many, Dale Carnegie is credited with having kicked off the self-improvement industry in the 30s with "How to Win Friends and Influence People" and it proves as relevant in the 2020s as it always has. It is one of the first books I read when starting out in business and I know many professionals who haven't read it and need to, let alone politicians too.
This reading comes from the chapter: If you're wrong, admit it.
Buy a copy from your local bookshop or order online at https://www.amazon.co.uk/How-Win-Friends-Influence-People
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• Why is ten words the length of the perfect sentence? Why not eight. Or twelve? Or twenty-five?
• What ten words could change your industry or create the perfect job?
• How can you tell better stories?
• What are the secrets of a great presentation?
Ten Words is a book about big ideas, small words, and short sentences. It is a collection of interesting stories from one hundred and forty characters from all walks of life to inspire you - including Tom Ford, Vivienne Westwood, Barack Obama, Seth Godin, Kevin Spacey, and Marilyn Monroe. It examines the ten-word quotes which have shaped their lives and their industries and looks behind the scenes at what made each quote so special. Ten Words has been written specifically for people with short attention spans so each story can be read in 75 seconds.
In this reading, I focus on an unlikely figure whose ten words can help your business: Sir Terry Wogan
Order the book from your local book shop or https://www.amazon.co.uk/Ten-Words-Jeremy-Waite
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The passage in this episode is taken from an absolute classic, and global bestseller, "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek.
Order your copy of Simon's book from your local bookstore or buy it now at https://www.amazon.co.uk/Start-With-Why
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Dan Meredith doesn't hold back here. This is the literal version of a kick up the backside and covers a wide number of lessons from Dan's business journey.
Order Dan's book from your local bookstore or buy it online at https://www.amazon.co.uk/How-Be-F-cking-Awesome
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Tonight's passage is about telling the stories of your business, as demonstrated by one man's mission to take on one of the senior members of one of the most racist organisations ever to exist. Be More Pirate is a phenomenal read.
Order Sam's book from your local bookstore or buy it now at https://www.amazon.co.uk/Be-More-Pirate
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Few people know more about building an audience and engaging with them, than John Espirian. This book is more than a content book; it's a book about marketing, growth, mindset, as well as writing. Order John's book at your local bookstore or buy it at https://www.amazon.co.uk/Content-DNA
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As one Amazon reviewer wrote "A must-read for every small business owner. I have just started on my journey and with this book, I feel like Ann and Ed are holding my hand and cheering me on all the way!"
Buy the book at amazon.co.uk/New-Business-all-one-marketing/
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"The Happipreneur: Why #MicroBizMatters?" is the fascinating story and lessons of Tony's journey through entrepreneurship. It is a very honest account without the "buy my product and you can achieve the same" hyperbole. Tony is the epitome of a business owner who looks to help others, through campaigning and supporting. Its a great book and this is a very enjoyable passage on Tony and Taryn's thoughts about those who are the opposite of that.
Buy the book at: amazon.co.uk/Happipreneur-2020-Why-MicroBizMatters
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Tonight's #BusinessatBedtime passage is read from "From Survival to Significance" by Jeremy Connell-Waite. One of my all-time favourite business books, written by one of my all-time favourite marketers. It's a brilliant book about the power of brands who focus on profit with a purpose and is available at amazon.co.uk/Survival-Significance-Jeremy-Waite/dp/1326258362
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Tonight's #BusinessatBedtime, for your pre-sleep delight, is taken from "The Smart Thinking Book" by Kevin Duncan.
Buy this book, and the rest of the series of Kevin & Sarah Duncan's books, at expertadviceonline.com/bookshop
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Tonight's #BusinessatBedtime reading introduces us to the concept of 'pre-mortems' and is taken from "The Joy of Work" by Bruce Daisley. I can highly recommend his podcast "Eat, Sleep, Work, Repeat" too. , which you can find (along with a copy of this book) at eatsleepworkrepeat.com/book.
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Tonight's #BusinessatBedtime reading is taken from Scott Berkun's brilliant, and now iconic, "The Year Without Pants". Enjoy and sweet dreams.
Buy the book at scottberkun.com/yearwithoutpants
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Tonight's #BusinessatBedtime reading comes from "The Choice Factory: 25 behavioural biases that influence what we buy" by Richard Shotton. A book that is more than just tried and tested business theories. It is also packed full of examples and suggestions for how you can apply the theories to your own business too.
This reading is called "States of Mind" taken from the chapter "The Curse of Knowledge"
Buy the book at https://www.richardshotton.com/the-choice-factory
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Today's #BusinessatBedtime reading comes "Marketing Rebellion" by the brilliant, Mark Schaefer, a book that everyone, who has even a slight interest in marketing and digital communication, should read.
Buy the book at https://businessesgrow.com/rebellion/
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Yes, you read that right. Tonight's #BusinessatBedtime passage reading comes from this famous children's book, which is why I've asked my 6yo to read it. Enjoy and sweet dreams.
Buy the book at https://www.amazon.co.uk/Were-Going-Bear-Michael-Rosen
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This #BusinessatBedtime passage is taken from the insightful "Future Brain: The 12 Keys to Create Your High-Performance Brain" by medical practitioner and healthy brain advocate, Dr. Jenny Brockis.
Buy the book at Amazon
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This is one of my favourite business-related books, packed full of alternative methods to solving crimes from his ten years in the Problem SOlving Unit. As the publisher writes: Can lollipops reduce anti-social behaviour? Or wizards halt street gambling? Do fake bus stops protect pensioners? Will organising a dog show stop young people killing each other? Stevyn Colgan believes that the answer to all of those questions is 'Yes'.
Buy the book at https://www.amazon.co.uk/dp/1783525843/ref=cm_sw_r_tw_dp_x_MXnAFb4AZFXNZ
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A phenomenal antidote to the pushy sales techniques that are often outdated and uncomfortable. Billed as the "Marketing, Lead Generation and Networking Tips for Freelancers Who Hate Sales" this is well worth a read.
Buy the book at https://anti-sell.com/book/
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This book really stands out from the many self-help business books - it is full of clear, encouraging common sense and has useful tips and reminders for anyone, however experienced they are.
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The 4th book by Dave Trott is a witty, thought-provoking collection of creative stories. This first reading comes from the introduction.
Dave Trott: https://davetrott.co.uk/
Ed Goodman: https://www.linkedin.com/in/edagoodman/
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