PPC Weekly Review: Recent Episodes
Vitous Ladislav
Punk overview of PPC news. The most interesting tips and the most important news for the PPC nation. Served fresh and raw. Have your dose every two weeks.
PPC news for September 2, 2022
https://searchengineland.com/ppc-guide-privacy-focused-audience-targeting-387616
https://searchengineland.com/optimization-improving-performance-in-performance-max-387562
PPC news for August 19, 2022
https://searchengineland.com/combine-automation-options-ppc-success-387018
https://www.jonloomer.com/advantage-plus-creative-facebook-ads/
https://www.searchenginejournal.com/google-ad-customizers-how-why/459530/
PPC news for August 5, 2022
https://searchengineland.com/performance-max-campaigns-set-up-386684
https://www.searchenginejournal.com/google-analytics-4-now-reports-on-performance-max-smart-shopping/459136/
https://searchengineland.com/21-ppc-lessons-machine-learning-automation-386794
https://searchengineland.com/ppc-survival-handling-inflation-and-being-ready-for-a-recession-386717
PPC news for June 24, 2022
https://www.searchenginejournal.com/broad-or-phrase-match-negative/453329/
https://support.google.com/google-ads/answer/2453972?hl=en
https://searchengineland.com/google-responsive-search-ads-improve-conversion-rates-385688
https://searchengineland.com/search-marketers-agree-automation-the-least-favorite-part-of-ppc-385845
PPC news for June 10, 2022
https://ppc.org/how-to-develop-the-mindset-of-a-ppc-analyst/
PPC news for May 13, 2022
https://www.searchenginejournal.com/google-on-performance-max/446049/
https://www.searchenginejournal.com/googles-keyword-planner-creative-uses/447267/
PPC news for April 29, 2022
https://www.searchenginejournal.com/google-ads-custom-columns/446517/
https://jyll.ca/blogs/learn/google-ads-account-audit-twitter-recap
https://searchengineland.com/performance-max-campaigns-gain-new-customer-acquisition-goals-383823
https://www.searchenginejournal.com/automate-google-ads-no-coding-required/272377/
PPC news for April 15, 2022
https://searchengineland.com/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers-383293
https://www.searchenginejournal.com/brand-search-case-study/441763/
https://www.searchenginejournal.com/why-learn-google-ads-scripts/443376/
https://www.vitousladislav.cz/blog/ppc-campaign-anomalies-monitoring-script-for-google-ads/
https://www.jonloomer.com/facebook-ads-and-the-role-of-custom-conversions/
PPC news for April 1, 2022
https://www.ppchero.com/write-an-ad-copy-that-converts/
https://searchengineland.com/how-to-write-compelling-ad-copy-for-a-smart-bidding-landscape-383143
https://www.practicalecommerce.com/are-google-ads-skags-effective-in-2022
https://www.ppchero.com/how-to-craft-the-perfect-ppc-marketing-plan/
https://searchengineland.com/google-ads-editor-v2-supports-performance-max-campaigns-382895
PPC news for March 18, 2022
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
https://www.searchenginejournal.com/google-ads-enhanced-conversions-leads/440883/
PPC news for March 4, 2022
https://www.jonloomer.com/final-results-can-i-reach-all-of-my-facebook-followers-with-an-ad/
https://searchengineland.com/how-to-be-a-competitive-paid-search-marketer-in-2022-381458
https://www.adleaks.com/ecommerce-lifecycle-marketing-automation/
PPC news for February 18, 2022
https://www.adleaks.com/future-proof-ecommerce/
https://www.ppchero.com/google-performance-max/
https://searchengineland.com/standard-shopping-campaigns-to-remain-available-380528
https://www.ppchero.com/google-tag-manager-performance-tracking/
https://www.vitousladislav.cz/blog/ppc-campaign-anomalies-monitoring-script-for-google-ads/
PPC news for February 04, 2022
https://searchengineland.com/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022-379294
https://www.wordstream.com/blog/ws/2022/01/27/google-topics-api
https://searchengineland.com/how-to-win-with-ppc-in-a-dataless-world-379306
https://www.ppchero.com/bmm-keyword-tips-for-2022/
PPC news for January 21, 2022
https://anchor.fm/vitous-ladislav/episodes/049-8-Best-Practices-You-Better-Avoid-and-More-Search-Terms-in-ST-Report-September-21--2021-e17ldcp
https://www.jonloomer.com/facebook-auction-overlap/
https://www.ppchero.com/paid-search/
PPC news for December 10, 2021
https://www.facebook.com/business/news/insights/interest-vs-demographic-targeting-three-surprising-factors-for-consumer-packaged-goods-brands-to-create-breakthrough-digital-ad-campaigns
https://www.creatopy.com/blog/tiktok-ads-instagram-reels-ads/
https://www.jonloomer.com/facebook-ads-it-depends/
PPC news for November 26, 2021
https://www.optmyzr.com/blog/google-smart-shopping/
https://searchengineland.com/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns-376259
https://www.ppchero.com/top-coding-skills-for-ppc-specialist/
PPC news for November 12, 2021
https://searchengineland.com/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization-375666
https://www.searchenginejournal.com/adzooma-ppc-strategies-replace/426109/
https://www.searchenginejournal.com/google-ads-pacing-dashboard/424115/
PPC news for October 29, 2021
https://grouptwentyseven.com/are-you-wasting-your-google-ads-budget-11-lessons-learned-in-audits/
https://www.jonloomer.com/facebook-ads-optimization-problems/
https://www.jonloomer.com/url-parameters-facebook-ads/
https://www.wordstream.com/blog/ws/2021/10/14/view-through-conversions
PPC news for October 15, 2021
https://searchengineland.com/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape-374727
https://www.wordstream.com/blog/ws/2021/09/30/data-driven-attribution-default-update
https://www.searchenginejournal.com/google-updates-keyword-matching-processes-for-phrase-broad-match/420849/
https://neptunemoon.net/2021/09/google-ads-updates-keyword-matching-again/
https://www.wordstream.com/blog/ws/2021/10/06/facebook-conversions-api
https://seths.blog/2021/10/a-future-of-retail/
PPC news for September 21, 2021
https://searchengineland.com/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks-374323
https://www.searchenginejournal.com/google-to-begin-sharing-more-search-term-data-with-advertisers/419065/
https://www.searchenginejournal.com/when-ppc-best-practice-is-not/419034/
PPC news for September 3, 2021
https://ppc.org/google-performance-max-the-future-of-ads/
https://support.google.com/google-ads/answer/10724817
https://searchengineland.com/google-to-sunset-expanded-text-ads-etas-in-june-2022-374153
https://www.searchenginejournal.com/google-ads-new-conversion-value-rules-what-they-are-how-to-use-them/416943/
https://www.optmyzr.com/blog/bid-adjustments-back-smart-bidding-google/
PPC news for August 20, 2021
https://www.searchenginejournal.com/google-ads-small-business-woes/416050/
https://www.adleaks.com/differentiate-paid-organic-creative/
PPC news for August 6, 2021
https://www.wordstream.com/blog/ws/2021/07/26/generate-leads-facebook-ads-ios14
https://www.wordstream.com/blog/ws/2021/07/28/google-ads-three-strikes-policy-program
https://www.wordstream.com/blog/ws/2021/07/20/facebook-aggregated-event-measurement
https://www.searchenginejournal.com/ppc-best-practices/274019/
PPC news for July 22, 2021
https://searchengineland.com/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove-350420
https://www.optmyzr.com/blog/improve-google-ads-smart-bidding-performance/
https://www.searchenginejournal.com/google-ads-offline-conversions/411801/
https://www.searchenginejournal.com/ppc-for-saas/413652/
https://www.socialmediaexaminer.com/low-cost-social-ad-strategies-that-convert/
PPC news for July 2, 2021
https://zatomarketing.com/blog/the-future-of-smb-ecommerce-is-non-unicorn-stability/
https://ppc.org/ppc-or-traditional-advertising-methods/
https://www.cnet.com/news/google-delays-chromes-cookie-blocking-privacy-plan-by-nearly-2-years/
https://www.searchenginejournal.com/google-announces-new-ads-creative-studio/411133/
https://www.socialmediatoday.com/news/instagram-launches-reels-ads-in-all-regions/601963/
https://www.wordstream.com/blog/ws/2021/06/23/google-ads-disapprovals
PPC news for June 18, 2021
https://adsonair.withgoogle.com/events/google-marketing-live-2021
https://searchengineland.com/google-announces-its-own-version-of-app-tracking-transparency-349272
https://www.wordstream.com/blog/ws/2021/06/08/broad-match-audience-targeting-google-ads
https://adespresso.com/blog/facebook-conversions-api/
PPC news for June 4, 2021
https://www.searchenginejournal.com/top-data-analysis-mistakes-digital-marketing/407040/
https://www.vitousladislav.cz/blog/ppc-a-statistika/
https://www.wordstream.com/blog/ws/2021/05/26/google-ads-monthly-spend-limit
https://www.searchenginejournal.com/ad-world-may-2021-takeaways/407745/
https://www.searchenginejournal.com/sem-competitor-bidding/407662/
https://www.focus-age.cz/m-journal/aktuality/google-rozsiruje-nakupovatelny-obsah-o-zdroje-produktu-na-youtube__s288x15972.html
https://hanakobzova.cz/ppc-novinky-kveten-2021/
https://www.searchenginejournal.com/google-floc-explained-a-guide-for-marketers/409379/
PPC news for May 21, 2021
https://blog.google/products/ads-commerce/future-proof-measurement-privacy-safe-solutions/
https://zatomarketing.com/blog/how-to-scale-google-ads-tough-talk-time/
https://www.ppchero.com/video-as-a-non-negotiable-for-digital-marketing/
PPC news for April 8, 2021
https://www.kaspersky.com/resource-center/definitions/cookies
https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/
https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier
PPC news for April 30, 2021
https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887
https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/
https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/
https://www.searchenginejournal.com/why-top-of-funnel-matters/403034/
https://www.wordstream.com/blog/ws/2021/04/23/influence-buyers-marketing-psychology
PPC news for April 16, 2021
https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/
https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/
https://www.wordstream.com/blog/ws/2021/04/12/first-party-data
https://www.searchenginejournal.com/breaking-google-announces-new-dynamic-exclusion-list/402600/
https://www.searchenginejournal.com/google-ads-account-takeover-cleanup/401194/
https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739
https://partnerdash.google.com/apps/auto-applied-recommendations/home
PPC news for April 9, 2021
https://www.adleaks.com/ai-and-digital-marketing/
https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips
https://zatomarketing.com/blog/video-lets-talk-the-keyword-and-its-future-marketing-millimoment/
https://searchengineland.com/the-concerning-future-of-the-resilient-keyword-347531
PPC news for April 2, 2021
https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/
https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/
https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-google-ads-broad-match
https://www.facebook.com/business/help/966883707418907
https://www.searchenginejournal.com/facebook-analytics-is-shuttering-on-june-30/401143/
PPC news for March 27, 2021
https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857
https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/
https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/
https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/
PPC news for March 19, 2021
https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857
https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/
https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/
https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/
PPC news for March 15, 2021
https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/
https://www.adleaks.com/app-store-ads/
PPC news for March 12, 2021
https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads
https://www.jonloomer.com/how-to-share-facebook-custom-conversions/
https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/
https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-moznosti-monetizace/
PPC news for March 11, 2021
https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/
https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/
https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines
https://zatomarketing.com/blog/how-to-fix-a-google-merchant-center-suspension-for-misrepresentation-or-unacceptable-business-practices/
PPC news for March 10, 2021
https://kenshoo.com/blog/monthly-paid-media-spend-snapshot-february-2021/
PPC news for March 9, 2021
https://www.searchenginejournal.com/global-ad-blocker-trends/398133/
https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/
PPC news for March 8, 2021
https://www.adleaks.com/digital-privacy-changes/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/3-b2b-content-marketing-strategies-to-help-startups-boost-lead-g
https://www.socialmediaexaminer.com/customer-lifetime-value-how-to-calculate-ltv-for-facebook-and-instagram/
https://www.searchenginejournal.com/national-international-google-ads-campaign/397101/
https://www.ppchero.com/how-to-do-aso-in-2021-app-store-optimization-tips/
PPC news for March 5, 2021
https://zatomarketing.com/blog/floc-privacy-sandbox-google-ads-privacy-changes-kinda-explained-zato-marketing-moment/
https://searchengineland.com/google-ads-mobile-app-adds-custom-and-performance-insights-notifications-346661
https://www.seroundtable.com/google-ads-evasive-ad-content-policy-31035.html
https://www.ppchero.com/february-2021-updates-to-paid-media-platforms/
https://www.stryde.com/facebook-ios14-update/
https://www.jonloomer.com/prepare-clients-for-ios-14/
https://grouptwentyseven.com/google-ads-got-you-frustrated-try-microsoft/
PPC news for March 4, 2021
https://blog.google/products/ads-commerce/a-more-privacy-first-web/
https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/
https://www.optmyzr.com/blog/6-google-smart-shopping-optimizations-to-improve-profitability/
http://www.clixmarketing.com/blog/2021/03/03/how-might-ppc-fit-differently-in-your-funnel/
https://www.searchenginejournal.com/pinterest-ads-getting-started/396969/
PPC news for March 3, 2021
https://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/
https://seths.blog/2021/03/the-weight-of-repetitive-tasks/
PPC news for March 2, 2021
https://adespresso.com/blog/apple-ios-14/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/4-tips-for-a-full-funnel-content-marketing-strategy
http://www.clixmarketing.com/blog/2021/03/01/goals-strategies-tactics-which-is-which/
https://www.adleaks.com/amazon-ads-guide/
PPC news for March 1, 2021
https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/
https://www.adleaks.com/data-capture-solution/
https://kenshoo.com/blog/incrementality-vs-mta/
https://ppchubbub.com/google/google-ads/google-ads-new-improved-match-types-goodbye-bmm/
https://www.searchenginewatch.com/2021/03/01/how-to-best-utilize-the-networks-within-google-adwords/
PPC news for February 26, 2021
https://www.jonloomer.com/these-ads-suck/
https://www.searchenginejournal.com/facebook-microsoft-google-ads-comparison/397091/
https://www.searchenginewatch.com/2021/02/26/three-critical-ppc-trends-to-watch-for-in-2021/
https://business.linkedin.com/marketing-solutions/blog/best-practices--content-marketing/2021/3-ways-to-transform-your-b2b-content-into-an-abm-powered-marketi
https://www.searchenginejournal.com/snapchat-now-reaches-70-of-13-to-24-year-olds/397047/
https://www.searchenginejournal.com/1-8-billion-people-use-facebook-groups-every-month/397109/
PPC news for February 25, 2021
https://www.ppchero.com/4-best-youtube-retargeting-strategies-that-work-in-2021/
https://www.ppchero.com/how-to-use-facebook-messenger-ads-to-grow-your-network/
https://www.searchenginejournal.com/firefox-launches-total-cookie-protection/396891/
https://searchengineland.com/google-set-to-deprecate-showcase-shopping-ads-on-april-1-346403
PPC news for February 24, 2021
http://www.clixmarketing.com/blog/2021/02/24/how-to-improve-lead-quality-from-lead-gen-ads/
https://www.jonloomer.com/facebook-advertising-changes-ios-14/
https://www.searchenginejournal.com/how-to-avoid-facebook-jail/396612/
https://searchengineland.com/advertisers-have-until-february-2022-to-adjust-to-googles-new-partner-program-requirements-346371
PPC news for February 23, 2021
https://www.wordstream.com/blog/ws/2021/02/22/how-display-impacts-search
https://www.searchenginejournal.com/unusual-calls-to-action/395979/
https://www.searchenginejournal.com/why-more-website-traffic-isnt-better-for-business/396094/
PPC news for February 22, 2021
https://www.jonloomer.com/8-event-limit-domain-verification-scenarios-ios14/
https://www.ppcprofits.cz/blog/jak-prodavat-na-pinterestu
http://www.clixmarketing.com/blog/2021/02/22/analyze-the-competition-with-auction-insights/
PPC news for February 18, 2021
https://kenshoo.com/blog/match-type-changes/
https://www.ppchero.com/5-ppc-automation-tools-and-scripts-to-start-2021-right/
https://www.ppchero.com/7-tips-for-writing-an-irresistible-native-ad-headline/
PPC news for February 17, 2021
https://grouptwentyseven.com/4-must-try-retail-ppc-strategies-for-2021/
http://www.clixmarketing.com/blog/2021/02/17/how-to-add-sitelinks-to-your-youtube-ads/
https://www.socialmediaexaminer.com/how-to-reduce-wasteful-facebook-ad-spending/
PPC news for February 16, 2021
https://www.ppchero.com/what-advertisers-need-to-know-about-apples-facebooks-changes/
https://www.socialmediaexaminer.com/how-to-use-facebook-ads-to-reach-global-markets/
https://www.adleaks.com/paid-cold-traffic-direct-response-lander/
PPC news for February 15, 2021
https://adespresso.com/blog/facebook-ads-budget/
https://kenshoo.com/blog/ai-data-analytics/
http://www.clixmarketing.com/blog/2021/02/15/how-to-get-the-most-out-of-linkedin-text-ads/
https://www.socialmediaexaminer.com/twitter-revue-email-newsletters-what-you-need-to-know/
https://seths.blog/2021/02/your-big-break-2/
PPC news for February 12, 2021
https://searchengineland.com/google-search-dark-theme-mode-expands-but-search-ads-are-hard-to-distinguish-346016
https://searchengineland.com/a-google-ads-setting-allowed-advertisers-to-exclude-people-of-unknown-gender-346045
https://www.searchenginejournal.com/ppc-myths-paid-search-success/392471/
https://www.optmyzr.com/blog/ppc-town-hall-33-succeeding-as-an-agency-in-an-automated-ppc-world/
https://www.brainlabsdigital.com/blog/you-had-me-at-first-party-data/
PPC news for February 11, 2021
https://www.searchenginewatch.com/2021/02/10/smart-bidding-leverage-machine-learning-to-improve-ppc-advertising/
https://www.adleaks.com/ecommerce-trends-for-2021/
https://www.socialmediaexaminer.com/using-facebook-ads-to-move-leads-into-sales/
PPC news for February 10, 2021
https://www.socialmediaexaminer.com/facebook-ad-library-how-to-model-your-competitors/
https://zatomarketing.com/blog/google-ads-drops-bmm-match-type-ppckirk-ponderings/
https://blog.google/products/ads-commerce/mrc-youtube-brand-safety/
https://www.ppchero.com/digital-marketing-kpis-you-cant-ignore/
http://www.clixmarketing.com/blog/2021/02/10/facebook-optimization-delivery-controls-guide/
https://kenshoo.com/blog/monthly-paid-media-spend-snapshot-january-2021/
PPC news for February 9, 2021
https://www.brainlabsdigital.com/blog/why-you-should-be-using-dedicated-landing-pages-for-paid-media/
https://www.ppchero.com/10-alternatives-to-google-and-facebook-ads/
https://www.adleaks.com/guide-tiktok-ads/
https://www.socialmediaexaminer.com/how-to-start-a-clubhouse-room-and-moderate-like-a-pro/
https://searchengineland.com/microsoft-ads-to-replace-manual-cpc-with-enhanced-cpc-by-end-of-april-345917
https://searchengineland.com/googles-updated-phrase-match-simplifies-keywords-and-worries-advertisers-345930
https://ppc.org/how-to-empower-your-website-for-attracting-quality-web-traffic/