Simply Standout Marketing Podcast: Recent Episodes
Nicci O'Mara
The marketing podcast for small business owners and entrepreneurs who want BIG results with marketing made simple. Join leading marketing strategist Nicci O’Mara, who brings 25 years marketing communication experience to empower and inspire you with actionable strategies and tips that will supercharge your marketing the simple way, so you can smash your goals and grow your business. You’ll get to go behind the scenes of small businesses achieving great things, plus learn from other industry experts who want to see you succeed. Let’s start building your marketing the right way, for bigger and better results. SHOW NOTES: www.simplystandoutmarketing.com/blog
Have you ever considered that you might be driving new customers away from your website purely because of what you have or don’t have on your About Us page? If you’re making any of the common mistakes we’re talking about today on the podcast, then chances are, it’s having a bigger impact on your bottom line than you realise.
What does it take to build a global multi-million dollar eCommerce wallpaper business? Find out as we chat to Bryce Capp from Milton and King about some of the biggest challenges in building and marketing a global brand from the ground up.
If you want to create a new website or revise your old one, this podcast episode is for you. Professional web designer Kevin Fouche joins us to talk about the keys to great website design and what you can do to get it right.
If you want to start increasing organic traffic to your website and rank higher in Google searches, then this interview with Google beast tamer and SEO expert Kate Toon is a must. So stay tuned to learn the best strategies for SEO success.
Did you have great intentions to start 2022 with a bang, and instead, nothing has gone to plan? Well, as far as I’m concerned it’s time for a do-over. It might be February but let’s start the year again and do it right. To help you get moving towards having your best year ever, discover the three things that will help you get your marketing and your business moving in the right direction.
Start Here for the New Year: Our most loved advice from Season 1, to help you get prepared for 2022!
Did you know that up to 97% of your website visitors leave your site without ever taking action? Today I’ll let you in on a few secrets about where you’re going wrong and what the highest converting websites do differently so that you can stop losing customers, and start generating more sales.
Start Here for the New Year: Our most loved advice from Season 1, to help you get prepared for 2022!
For most small businesses, marketing is way more complex and time-consuming than it needs to be and doesn’t lead to the big results that come with getting your marketing strategy right. In the second part of the series, learn what actions your need to take to create the biggest impact in your business, and if you haven’t already listened to part 1, which is episode 33, then you need to stop right now, go back and listen.
Start Here for the New Year: Our most loved advice from Season 1, to help you get prepared for 2022!
For most small businesses, marketing is way more complex and time-consuming than it needs to be and doesn’t lead to the big results that come with getting your marketing strategy right. So if you’re not seeing the growth you want in your business, this episode is for you.
Start Here for the New Year: Our most loved advice from Season 1, to help you get prepared for 2022!
The average person is bombarded with around 5,000 marketing messages every day, so there’s no wonder the majority of small businesses fail to get people’s attention because they blend in and get overlooked, even if what they sell is the most incredible thing around. So today, we’re going to be talking about what’s keeping you in the shadows and what you can do to standout and attract more customers.
Start Here for the New Year: Our most loved advice from season 1, to help you get prepared for 2022!
It’s time to take the guesswork out of your marketing. Listen to Episode 31 of the Simply Standout Marketing Podcast to discover what areas of your marketing you need to concentrate on so you can take your business to the next level.
Start Here for the New Year: Our most loved advice from season 1, to help you get prepared for 2022!
It might be logical to think that the more people you target with your marketing, the more likely you are to attract more customers and achieve success. But in fact, the opposite is true. In this episode, discover what you should be doing to attract more customers with a smaller playing field, what the consequences are when you keep marketing to a broad audience, and the benefits from when you get it right.
There’s an app or piece of software for just about everything these days and trying to wade through the cesspool of options is frustrating and overwhelming when you’ve got 25 million other things to do. So I thought I’d make it simple for you. The marketing tools that are in my toolkit today, make marketing and running my small business so much easier, and chances are, they will help you too.
Your website is one of the best ways to reach and influence your ideal customers, but if it isn’t consistently increasing your leads and sales, then it’s failing to do its job. In this short episode, I help you identify what could be going wrong with your website so you can fix it and drive more income to your business.
When it comes to running a business of any kind, the level of trust your customers and prospective customers have in you has a direct correlation to your sales. So, what can you do to get a quick and big credibility boost? Stay tuned and I’ll give you the complete rundown so that you can start building trust with your prospective customers today.
If you have a website, whether it’s brand new or 10 years old, 5 pages or 50 pages, and you haven’t already put in place measures to protect yourself, your customers and your business, then this episode is for you. Tune in as I talk to Riz McDonald from Foundd Legal.
If successful businesses were made by working harder, then most of us would be counting millions by now. But in fact, long hours and stress are usually what holds your business back.
Things go wrong in businesses every single day, so be prepared and learn the best strategies NOW to communicate in a crisis that you can implement in your business.
Everyone has a story worthy of telling, so this episode is all about helping you get featured in the media. Discover what you need to do to successfully pitch, prepare and present to the media in order to gain the media coverage you need to boost your business.
If you want to attract more mums to your business, this episode will open your eyes to a whole new way of thinking about mums and how you should be marketing to them for better engagement, stronger relationships and more sales.
You’ve spent a heap of time and money on your website so you can attract more customers, but the problem is no one’s finding your website without you having to spend money on advertising and social media.
For small business owners and entrepreneurs, building your personal brand is essential, but we know how hard it can be to show up authentically and courageously and doing it all with ease.
It takes years, even decades to build a strong and trusted brand, and it takes just seconds to tear it apart. So today we’re talking about crisis communication and what you need to put in place now, to better protect yourself and your business from the damage a crisis can cause.
Winning strategies and tips for making it easier to successfully apply for government grants, so that you can grow your business. With expert grant writer Julia Spicer.
Insights, tips, and strategies to overcoming the money obstacles that might be holding back the growth of your business, and navigate a path to bigger impact with a business coach and money mentor Clare Wood.
If you’re serious about taking your business to the next level, then it’s time for you to discover how to put together the right team of people, with the right systems.
If you want marketing that gets results, and your business to stand out and grow, then creating a killer marketing plan is essential. In part 2, we’re getting into what actions you need to take to create the biggest impact.
Most small business owners struggling to grow, think they're not big enough to need a marketing plan. But what they don't realise is the growth potential and benefits of planning now, far outweigh the negatives in both the short and long-term.
It’s all too easy to get stuck on the hamster wheel of posting content to your social media pages without much to show for your efforts, so today I'm talking to Amanda Kendle about her top tips you can implement in your business, to supercharge and simplify your social media marketing.
Did you know that up to 97% of your website visitors, leave your site without ever taking action? Today I’ll let you in on a few secrets about where you’re going wrong and what the highest converting websites do differently, so that you can stop losing customers, and start generating more sales.
Today, we’re joined by Confidence Coach Andie Tickner from The Roar Truth who’s here to help you find the courage and confidence to step into your true potential, so that you can run, grow and scale your business in a way that feels authentic and aligned to you.
The majority of small business owners never find any great success with Facebook Ads, but with a little know how, it can be one of the most effective and affordable ways to advertise. Today on the podcast I’m talking to Facebook and Instagram Ads expert, Dahna Borg from Bright Red Marketing to pick her brain and uncover some of the best insider strategies that you can implement in your business straight away. It’s so easy to create ads on Facebook but there are certain things you absolutely need to know if you have any chance of your ads achieving their goals.
It’s time to take the guesswork out of marketing your business. In this episode, we’re looking at simple ways for you to work out exactly what you need to fix in your current marketing, to make sure it’s bringing in all the customers and revenue you dream of, so that you can stop wasting time and money on the stuff that isn’t working at it’s best.
As a small business owner, finding the motivation to make constant decisions and do the work that needs doing, can be really tough some days. So today’s guest Maria Vamvouklis from The Conscious CEO, is here to give us some insight into her work in uncovering the problems that are often hidden away from conscious thought, and give you some simple techniques to help you stay motivated. Maria helps business leaders bridge the gap between strategy and mindset through coaching and training in Neuro-Linguistic Programming.
If you’re sick of blending in and getting overlooked. If you’re not seeing the growth in customer numbers and sales that you want. If you’re struggling to standout and captivate your audience’s attention, then this episode is for you. Today we’re talking about what you need to do to create the most powerful brand messaging around so that your business gets people’s attention, makes it so much easier to sell, and provides the solid for all of your marketing and communication.
There’s more than one way to successfully take your offline business, online, and today’s guest shows us that things don’t have to be perfect to make a big impact. Listen to the wonderful Rebecca Sparrow talk about how she successfully and unconventionally moved her business online, to become the professional godmother that every tween and teen girl needs.
Love it, or hate it, we all know that having a quality social media presence is one of the easiest ways to reach a bigger audience and grow our businesses, but let’s face it… it’s exhausting, confusing, not to mention time consuming. So in today’s episode of the Simply Standout Marketing Podcast I’m going to help you take the first step to simplify your social media marketing.
It might be logical to think that the bigger the number of people you target with your marketing, the more likely you are to attract more customers and achieve success. But in fact, the opposite is true.
Have you ever thought to yourself, “Why aren’t I getting the engagement I should on social media? Why are people landing on my website and not taking further action? I know I’ve got a great product or service so why can’t I generate the increased sales that I want?”. It's time to talk about the missing vital component of your marketing and how to fix it.
There’s nothing like injecting some momentum back into your marketing with some quick wins, so in this episode I’ve got three small changes you can make in no time to your marketing and communication that can produce big results.
Discover what you should be doing in your marketing in 2021, so that you can make this year your biggest year ever, with more customers, more sales and bigger impact.
Are you a small business owner or entrepreneur who dreams of growing a wildly successful business without the hustle and overwhelm? The Simply Standout Marketing Podcast is the show for you.
Each week we’ll help you supercharge your marketing with simple, actionable strategies and inspiration, so you can grow your business without working harder and longer. Because let’s face it, there are better things you could be doing with your time (like spending time with family and friends, and doing the things you love.)
Join leading marketing strategist Nicci O’Mara, who brings 25 years marketing communication experience to help you discover the key ingredients to attracting the right customers, creating demand for your products or service, and generating sales that most business owners neglect.
It’s time for you to discover what actions to take to make your business truly standout and succeed. Let’s start building your marketing the right way, for bigger and better results."