Marketing Made Inclusive: Recent Episodes
Joyann Boyce
Inclusive marketing should be the Industry standard!
Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive.
With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism.
If you're passionate about marketing, create content online or just want to learn about inclusive marketing, this show is for you.
It’s the final episode of season two! Join Joyann and Jade as they reflect on the podcast’s second season, including their favourite episodes, lessons they’ve learned and podcast highlights.
Be sure to let us know what you want to see for season three! See you after the break!
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ep 31: How to Make Your SEO Inclusive with Crystal Carter
Ep 27: How to Market Yourself Inclusively with Teresa Heath-Wareing
Ep 34: How will AI affect Graphic Design with Liz Mosley
Ep 25: Inclusive Design Deep Dive with Eriol Fox
Ep 33: The Evolution of Inclusive Marketing with David Maher Roberts
Ep 38: The Benefits of Being White in Inclusive Marketing with Jon Payne
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
In this episode, Joyann is joined by Laura Gemmell and together they delve into the world of artificial intelligence.
They discuss the construction of chat GPT, offer practical tips on how to use it and explore a myriad of ways AI can be utilised. They also address the issue of bias in AI.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Laura here:
Laura’s LinkedIn
Laura’s website
Taught by Humans LinkedIn
Taught by Humans website
Taught By Humans YouTube
Useful links:
Chat GPT
Reinforcement learning
Drake and The Weekend Deep Fake
‘Be Right Back’ Black Mirror Episode
Claude
GPTs
‘White Christmas’ Black Mirror Episode
Supabase
Enniskillen Christmas Ad
You can find Joyann here.
You can find Inclued here:
Website
In this episode, Joyann is joined by Bianka Faustin and together they delve into scaling inclusive marketing. Their discussion includes valuable tips for working with marginalised communities and explores the nuances of engaging with Black target audiences.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Bianka here.
Useful links:
The 4 Ps of Marketing
What is Cause Marketing
What is ESG
Black People Who Hike
Beautiful Silence ad
Nike Lunar New Year ad
American Greetings ad
You can find Joyann here.
You can find Inclued here:
Website
In this episode, Joyann is joined by Jon Payne. Together they discuss the perspective and benefits of being white in inclusive marketing, along with other topics such as web accessibility and the impact of AI on SEO. Jon also shares stories of resistance to inclusive marketing from the past and they discuss how to combat this problem.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Jon here
Useful links:
Atomic Smash
W3C Accessibility Standards Overview
Midjourney Imagine Art
Chat GBT
Google Bard
Dharmesh Shah
You can find Joyann here.
You can find Inclued here:
Website
Join Joyann and guest Jess Hellens as they delve into the importance of tone of voice in communication and how it plays a pivotal role in attracting the right people to your brand while excluding those who may not align with your values.
They also explore the concept of an inclusive workspace and authenticity online. Tune in to hear more about these crucial aspects of successful marketing and team building.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Jess Hellens here:
You can find Wild Coworking here:
Website
Useful links:
Listen to Jess’ previous episode on the podcast here
Small Is Beautiful: A Study of Economics As If People Mattered
You can find Joyann here.
You can find Inclued here:
Website
In this episode, Joyann is joined by Jonathon Thornton, Senior Creative at Surreal.
Together they delve into a wide variety of topics including the comparisons of social-first and social-last marketing strategies, how to respond to comments and how to successfully include International Women's Day and Pride into your marketing efforts.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find John here.
Useful links:
Burger King, Women Belong in the Kitchen
Warburtons Mad about the Bread with Samuel L Jackson
Warburtons GoodBagels with Robert De Niro
Sainsbury's, Gravy Song
Innocent Christmas Advert
Bic International Women’s Day ad
Netflix tweet
Surreal Celebrity Names Campaign
You can find Joyann here.
You can find Inclued here:
Website
It’s the last episode of 2023! Join Joyann as she reacts to some of Jade’s favourite Christmas ads and as they discuss how to do an inclusive Christmas ad right.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ritz The Gathering: Where There's Love, There's Family
Ritz A Taste of Welcome
Alia’s Worth the Wait Samosas
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
In the episode, Joyann is joined by Graphic Design extraordinaire Liz Mosley!
Together they discuss the impact of AI on graphic design and inclusive marketing as well as a range of other topics including the usability of Canva, outdated design terminology, the importance of inclusive language and website accessibility!
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Liz here:
The Building Your Brand Podcast
Design your own branding course
Website
TikTok
YouTube
Useful links:
Canva
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Pepsi new logo
Olympics logo controversy
You can find Joyann here.
You can find Inclued here:
Website
In this insightful episode, Joyann is joined by David Maher Roberts. Together, they delve into the world of print marketing, reminisce on marketing from the 90s, underscore the importance of understanding cultural nuances in marketing strategies and predict the future of inclusive marketing.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find David here:
Threads
AI tools mentioned:
Daily Motion
Fireflies
Otter
Vocify
Campaigns mentioned:
Norwich City Samaritans
Uber One
You can find Joyann here.
You can find Inclued here:
Website
In this mini-episode, we break down the ‘Raise your Arches’ Campaign from McDonald’s. The campaign had two versions, one aired in the UK and the other in the Middle East.
Join Joyann and Jade as they compare the two and discuss marketing inclusively internationally.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Western ad.
Middle Eastern Ad.
Both ads compared.
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
Join Joyann and guest Crystal Carter in this episode to discover more about how to marry SEO and inclusivity together. Their discussion includes topics such as web accessibility, search bars, the term BAME and using your audience’s language.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Crystal here:
SERP’S up podcast
Crystla’s articles on Wix Learning Hub
Useful links:
Suite of SEO tools from Wix
Luke Carthy
Introduction to Web Accessibility
Google Trends
Pinterest announces inclusive product updates
Google Business Profile
Sancho’s
Kalkidan Legesse
How to Create User-first Content
Women in Tech SEO
Areej AbuAli
Brighton SEO
What Is Schema Markup & How to Implement Structured Data
You can find Joyann here.
You can find Inclued here:
Website
In this episode, Joyann and Jade will walk you through some nifty tips and suggestions on how to make your social media platforms more inclusive. They'll be covering topics like alt text, stock photos and the fascinating world of influencer marketing!
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Black Girl Convention
Mena Fombo
Inclusive Stock Photo Blog
Black Illustrations
Alt Text Resource
Joy Ofodu
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
In this episode, we delve into the importance of inclusivity in workplaces with guest Gemma Comley. We discuss the B-Corp movement and its influence on business values and explore the effects of internal inclusive practices.
Join us as we examine the practical steps businesses can take to incorporate inclusive marketing into their marketing practices.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
You can find Gemma Here.
You can find Ghyston here:
Website
Useful links:
How to Fail podcast
B-Corp
Rebecca Burton
You can find Joyann here.
You can find Inclued here:
Website
In this episode, Joyann discusses how marketers can use generative AI and why they need to be cautious of the outcomes.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
What is generative AI
Coded Bias on Netflix
Bloomberg article
Chat GPT
Bard
You can find Joyann here.
You can find Inclued here:
Website
Join us in this episode as we delve into a thought-provoking discussion on diversity in conferences, the portrayal of bodies in marketing, strategies for marketing yourself, and the process of unlearning corporate marketing practices.
Our guest Teresa Heath-Wareing shares her insights and experiences, shedding light on the importance of inclusivity and redefining traditional marketing norms.
Sign up to our newsletter here.
You can find the transcript here.
You can watch the episode on YouTube here.
Find Teresa here:
Website
Dream Business Podcast
Useful Links:
Dice score
Dice charter
Amy Porterfield
Kajabi
Megan Miller
Dr Chatterjee
Bryony Gordon
Curvy Kate
You can find Joyann here.
You can find Inclued here:
Website
In this episode of Marketing Made Inclusive, Joyann and Jade explore the concept of inclusive language. Join them as they discuss what inclusive language is and practical examples of how to implement it.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
What is inclusive marketing?
Hubspot Inclusive Language Blog
Mumbo Jumbo
Crazy
Hysteria
Master
Disability language guidelines
You can find Joyann here.
You can find Jade here.
You can find Inclued here:
Website
Welcome to Season Two!
In this episode, Joyann and Eriol break down inclusive design. They discuss a range of topics including what is design, what are the challenges inclusive design faces and hypothetical campaigns for Dungeons and Dragons.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Ep 21: What is Inclusive Design?
Inclusive Design by Microsoft
Number of Black women in tech
Dollars & Dragons Podcast.
You can find Eriol here:
Mastodon
Hachyderm
Superbloom
You can find Joyann here.
You can find Inclued here:
Website
Welcome back! This episode marks the beginning of Season Two!
In this season you can expect weekly episodes, including guest interviews, practical advice and discussions with the Arima team.
You can watch the podcast here.
Sign up to our newsletter here.
You can find the transcript here.
Useful links:
Inclusion and Marketing podcast
Matthew Tsang
Sonia Thompson
Inclued Waitlist
You can find Joyann here.
You can find Inclued here:
Website
It’s the final episode of season one! In this episode, Joyann and Jade go over their top three episodes from the first season and why they loved each.
If you want to see us interview anyone in particular in season two, don't hesitate to reach out!
You can watch the podcast here: https://www.youtube.com/watch?v=awVnsGy9aro
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Ep 8: The Importance of Visual Representation in Marketing with Jess Hellens: https://www.youtube.com/watch?v=Ur5BLS5CgHQ
Ep 10: Why Marketing Needs to be Intersectional with Andy Thornton: https://open.spotify.com/episode/3PlDjHLGPXpW1fxiVunbbq
Ep 12: Inclusive Marketing from a Content Creators Perspective with Joy Ofodu: https://www.youtube.com/watch?v=s45XArMWm1A
Ep 17: The Rundown on Inclusive Influencer Marketing with Charlotte Stavrou: https://www.youtube.com/watch?v=L1wddz-tWqo
Ep 14: Why were we on strike for International Women's Day?: https://www.youtube.com/watch?v=DfP1VmmJVpo&t=564s
Pay Gap Bot: https://twitter.com/PayGapApp
Ep 13: Portraying Love Inclusively in Marketing: https://www.youtube.com/watch?v=meAs6ey_Zhw
You can find Joyann at: https://twitter.com/joyannboyce
You can find Jade at: https://www.linkedin.com/in/jade-pett/
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
In this episode of the Marketing Made Inclusive podcast, the focus is on inclusive design in marketing. Joyann and Jade discuss various tools and resources to help marketers create accessible and inclusive content.
You can watch the podcast here: https://www.youtube.com/watch?v=3UrjwUTtlak
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Watch the previous episode here: https://www.youtube.com/watch?v=TYetmE39FSU
https://inclusive.microsoft.design/
https://wave.webaim.org/#:~:text=WAVE
WCAG: https://www.w3.org/WAI/standards-guidelines/wcag/glance/
https://inclusivedesign24.org/2023/
https://venngage.com/tools/accessible-color-palette-generator
https://blog.hootsuite.com/inclusive-design-social-media/
https://colororacle.org/
https://webaim.org/articles/contrast/evaluating
You can find Joyann at: https://twitter.com/joyannboyce
You can find Jade at: https://www.linkedin.com/in/jade-pett/
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
In this episode, Joyann breaks down what inclusive design entails and where it fits within marketing.
You can watch the podcast here: https://www.youtube.com/watch?v=TYetmE39FSU
Sign up to the newsletter here: https://www.arimacompany.com/newsletter
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
Universal design: https://cdrnys.org/blog/advocacy/ronald-mace-and-his-impact-on-universal-design/
Microsoft Inclusive Design Suite: https://inclusive.microsoft.design/
Social Media Accessibility: Inclusive Design Tips for 2023: https://blog.hootsuite.com/inclusive-design-social-media/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
In this weeks episode, Arima’s founder Joyann Boyce and Arima team member Jade Pett break down some campaigns from Pride 2023.
This includes Adidas' "Let Love Be Your Legacy", Outvertising's "Stand Your Ground," and the Dylan Mulvaney and Bud Light drama.
Watch the episode on YouTube here: https://youtu.be/sPSARNnXNfA
You can find the transcript here: https://www.arimacompany.com/marketin...
Useful links:
Adidas Let Love Be Your Legacy: https://www.adidas.com/us/blog/1013385-let-love-be-your-legacy
Adidas TikTok clip: https://www.tiktok.com/@officialfashionmoements/video/7233808279602859269
Outvertising Stand Your Ground: https://www.outvertising.org/news/stand-your-ground
Dylan Mulvaney and Bud Light: https://www.them.us/story/dylan-mulvaney-bud-light-drama-explained
Gillette, Samson’s Story: https://www.youtube.com/watch?v=7kLypuCI2MU
BodyForm, Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0
Arima & Co newsletter: https://www.arimacompany.com/newsletter
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arim...
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
We're back! In this episode, Joyann questions what stage Pride marketing is currently in and ponders which direction it should go in the future.
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
You can watch the podcast here: https://www.youtube.com/watch?v=iMkvH5uqFTA
Useful links:
Info on Pride flags
You can hear more about spotlight, saturation and normalisation here
'How are you portraying love in marketing?' blog
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
In this episode, Joyann and Sonia discuss the differences in inclusive marketing across the globe, including a variety of topics like diverse teams and inclusive language.
Sonia is an inclusive brand strategist, coach, educator, keynote speaker, and CEO of Thompson Media Group. She also writes columns for Forbes and Inc. on inclusive marketing, belonging and customer experience and is the host of the Inclusion & Marketing Podcast.
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
You can watch the episode on YouTube here: https://www.youtube.com/watch?v=dloiNcWu17g&ab\_channel=JoyannBoyce
Useful links:
https://open.spotify.com/episode/7aWWizuX8YSGrkosiK3qyN?si=6f57a86974a4434b
https://www.teenvogue.com/story/latine-vs-latinx-what-young-people-think
https://open.spotify.com/episode/7dTZifo9nrzFCbzIYRqxRv?si=1d0dcefcc59346a4
https://www.obv.org.uk/news-blogs/fury-over-doves-racist-advert
https://www.glamourmagazine.co.uk/article/sainsburys-advert-racism
https://www.youtube.com/watch?v=ZA1PMtKNWsg&ab\_channel=HyundaiUSA
You can find Sonia at:
https://inclusivemarketing.co/
https://www.linkedin.com/in/soniaethompson/
https://twitter.com/soniaethompson
https://www.instagram.com/soniaethompson/
http://www.gothompsonmedia.com/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann and Charlotte discuss all things inclusive influencer marketing, from Instagram ads and the differences between US and UK influencer marketing to the influencer pay gap and practical advice for small businesses.
Charlotte is the founder and CEO of SevenSix agency, an influencer marketing agency focusing on diversity and inclusion. She is also a successful influencer in her own right and the co-host of Sustainably Influenced.
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
You can watch the episode on YouTube here: https://www.youtube.com/watch?v=L1wddz-tWqo&feature=youtu.be&ab\_channel=JoyannBoyce
Useful links:
https://www.instagram.com/beulahdavina/?hl=en
https://www.instagram.com/the\_brooksbrother/
https://www.sevensixagency.com/influencer-network
http://www.mslgroup.co.uk/paygap
https://www.arimacompany.com/blog/the-influencer-pay-gap-ksxpl
https://www.sevensixagency.com/blog/sevensix-influencer-pricing-report
https://open.spotify.com/episode/0M641HKq0iToLVpwo4X5Uc
You can find SevenSix Agency here:
https://www.sevensixagency.com/
https://www.linkedin.com/company/sevensix-agency/
https://twitter.com/sevensixagency
https://www.instagram.com/sevensixagency/
You can find Charlotte here:
https://www.charlottesevensix.com/
https://www.linkedin.com/in/charlotte-sevensix/
https://twitter.com/charlotteseven6
https://www.instagram.com/charlottesevensix/
https://open.spotify.com/show/0MkbX7ufdNxcsY3GFJ3Q4T?si=7b77eb4cc9b74dd8&nd=1
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann discusses the importance of inclusive stock photos and how to incorporate them into your marketing.
You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast
You can watch the podcast here: https://www.youtube.com/watch?v=Z3p50I9ns98&ab\_channel=JoyannBoyce
Useful links:
https://www.arimacompany.com/blog/want-to-reach-more-people-use-diverse-stock-photos
https://www.bbc.co.uk/news/av/uk-england-bristol-45496564
https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/
https://www.dove.com/uk/stories/campaigns/showus.html
https://www.canva.com/photos/search/natural--women/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann and Azeem Ahmad discuss what it's like working within the marketing sector. They share past experiences, marketing conference examples, and thoughts on International Women's Day. They also analyse the Dove 'Show Us' campaign.
Azzem is a Digital Marketer with almost ten years of experience in multichannel marketing. He is also an international conference speaker and host of his own podcast, Azeem Digital Asks.
You can watch the episode on Youtube here: https://www.youtube.com/watch?v=bvyXOHcAoBw&ab\_channel=JoyannBoyce
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.dove.com/uk/stories/campaigns/showus.html
https://open.spotify.com/episode/1jup91eZXyCWguyB2QvWdE?si=c3da664b3ecb43c1
https://www.arimacompany.com/blog/what-is-inclusive-marketing
https://www.womenintechseo.com/
https://techspark.co/shift-speaker-database/
https://twitter.com/PayGapApp/status/1501247888319516675
https://twitter.com/flaminhaystacks/status/1633375741516627970
You can find Azeem at:
https://twitter.com/AzeemDigital
https://www.linkedin.com/in/azeema1/
https://open.spotify.com/show/0kG7pYN6SKOVUNyb1ZIvMB
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann and Arima team member, Jade Pett, discuss why they were on strike this International Women's day and their thoughts on the marketing around the day.
You can watch the podcast here:
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.internationalwomensday.com/
https://www.un.org/en/observances/womens-day/background
https://www.scottishwidows.co.uk/yourfuture.html
https://open.spotify.com/episode/0M641HKq0iToLVpwo4X5Uc
https://twitter.com/candiwrites/status/1633477525522333696
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann breaks down how love can be portrayed inclusively in marketing, both in terms of Valentine's Day and the mundanity of everyday love.
You can watch the podcast here: https://www.youtube.com/watch?v=meAs6ey\_Zhw&ab\_channel=JoyannBoyce
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful Links:
https://www.arimacompany.com/blog/how-are-you-portraying-love-in-marketing
https://www.youtube.com/watch?v=1z0jfP2gCIs&ab\_channel=JohnLewis
https://www.olebmedia.com/how-to-market-to-people-with-disabilities/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann and Joy Ofodu discuss a range of topics from pleasing the algorithm and making your content accessible to equity for Black creators and tips for getting into inclusive Marketing.
Joy Ofodu is a professional voice actor and dating content creator. She used to work at Instagram as a Marketing Manager, focusing on inclusion in scaled global campaigns.
You can watch the episode on Youtube here: https://www.youtube.com/watch?v=s45XArMWm1A&ab\_channel=JoyannBoyce
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.amazon.co.uk/Algorithms-Oppression-Search-Engines-Reinforce/dp/1479837245
https://joyofodu.com/2018/05/31/search-project-designed-to-divide/
https://www.nfl.com/causes/porlacultura/
https://www.dove.com/uk/stories/about-dove/ending-hair-discrimination.html
https://www.edelman.com/work/vaseline-see-my-skin
https://annenberg.usc.edu/research/aii
You can find Joy at:
https://www.datingunsettled.com/
https://www.instagram.com/joyofodu/
https://www.linkedin.com/in/joyofodu/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann breaks down an example of when an ad misconnects with its intended audience. Using our model of examining an ad's intent, context, bias, and impact, we can discover how this might've happened.
You can watch the podcast here:
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.retailgazette.co.uk/blog/2023/01/sainsburys-ad-backlash/
https://www.mirror.co.uk/news/uk-news/sainsburys-apologises-axes-clothing-ad-28973246
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode. Joyann discusses intersectionality in marketing with Andy Thornton. They cover a variety of topics including Hubspot automation, the difference between diversity and inclusion and inclusive recruitment.
Andy is a senior digital marketing executive at Noisy Little Monkey.
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful Links:
https://www.noisylittlemonkey.com/
https://www.youtube.com/watch?v=lYehD-VniBE&ab\_channel=Co-op
https://www.youtube.com/watch?v=pcSP1r9eCWw&ab\_channel=StarbucksUK
You can find Andy here:
https://twitter.com/humansatsuma
https://www.instagram.com/humansatsuma/
https://www.linkedin.com/in/andy-thornton/
https://www.amazon.co.uk/Rebekahs-Secret-Grandpa-Andy-Thornton/dp/1521068895
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In a follow-up to last week's episode (Ep 8: The Importance of Visual Representation with jess Hellens), Joyann Boyce outlines her theory on the process of how brands shift to inclusive marketing.
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful Links:
https://www.creativebloq.com/news/pride-2022-logos
https://www.channel4.com/press/news/channel-4-strengthens-guidance-portrayal-disability-tv
https://www.thedrum.com/opinion/2021/12/06/why-disability-representation-matters-brands
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann Boyce discusses inclusive marketing with guest, Jess Hellens.
Joyann and Jess discuss a range of topics including: the importance of representation, fast fashion, ethics in marketing, celebrity brands, and a deep dive on Bodyform’s Womb Stories ad.
Jess is the founder of Wild Coworking, a hybrid coworking community for women and non-binary individuals who work from home or for themselves. She is also the founder of J D H Communications, a creative PR and marketing agency.
You can watch the podcast here: https://www.youtube.com/watch?v=Ur5BLS5CgHQ
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful Links:
Bodyform Womb Stories: https://www.youtube.com/watch?v=JZoFqIxlbk0&ab\_channel=BodyformUK
Gillette First Shave, the Story of Samson: https://www.youtube.com/watch?v=AR-JkiNQ\_Ro&ab\_channel=CBS17
https://www.congobrands.com/brands/prime-hydration
https://www.techstylefashiongroup.com/savage-x-fenty
https://impactful.ninja/how-ethical-is-savage-x-fenty/
https://www.fabletics.com/yitty-by-lizzo
You can find Jess Hellens here:
Twiter: https://twitter.com/jesshellens
Wild Coworking: https://www.wildcoworking.com/
Wild Coworking LinkedIn: https://www.linkedin.com/company/wild-coworking/
J D H Communications: https://www.jdhcommunications.uk/
You can find Joyann at: https://twitter.com/joyannboyce
You can find Inclued at: https://www.inclued.ai/
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann Boyce goes through some of the things you can look out for when trying to make your social media marketing inclusive. This starts from the beginning with strategy, through to content and data.
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful Links:
Influencer Pay Gap Report: http://www.mslgroup.co.uk/paygap
https://www.arimacompany.com/blog/how-to-make-your-social-media-posts-inclusive
You can find Joyann at: https://twitter.com/joyannboyce
You can find Arima at:
https://www.linkedin.com/company/arimacompany
In this episode, Joyann discusses social media marketing with Natalie Sherman and how we can make it inclusive. They cover everything from influencers and clients to the role of AI in content creation.
Natalie is the founder of Naturally Social, a social-first communications agency that works with individuals, organisations and businesses that put purpose before profit. She is also the host of the podcast Beyond the Hashtag.
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful Links:
Racist Dove Campaign: https://creativeworksmarketing.ca/went-wrong-doves-soap-ad/
Algorithms of Oppression by Safiya Noble: https://safiyaunoble.com/research-writing/
https://www.arimacompany.com/blog/how-to-make-your-social-media-posts-inclusive
https://www.investopedia.com/terms/c/corp-social-responsibility.asp
https://www.techradar.com/news/live/live-blog-twitter-chaos-whats-going-on
https://www.wired.com/story/what-is-the-metaverse/
https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq
https://time.com/5947727/whitney-wolfe-herd-bumble/
You can find Natalie Sherman here:
LinkedIn: https://www.linkedin.com/in/natsherman/
Twitter: https://twitter.com/Nat\_lucks
Naturally Social: https://www.naturallysocial.co.uk/
Beyond the Hashtag: https://open.spotify.com/episode/4toXHVX5eDQX4vgSLfqnkZ
You can find Joyann at: https://twitter.com/joyannboyce
In this episode, Joyann Boyce and Arima team member Serena Gainda discuss the body positivity movement and its effects on marketing, including brands that have embraced inclusion and brands that may have missed the mark.
Useful links:
https://www.arimacompany.com/blog/every-body-is-beautiful-body-positivity-in-marketing
https://bodyliberationphotos.com/body-liberation-stock-body-fat-positive-diverse-photos/
https://www.ae.com/intl/en/c/aerie/cat4840006
https://www.sciencedirect.com/science/article/abs/pii/S1740144518305448?via%3Dihub#sec0065
https://www.youtube.com/watch?v=F9K5IS-inHs&ab\_channel=JAX
You can find Arima at:
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima\_company/
https://twitter.com/arima\_company
You can find Joyann at: https://twitter.com/joyannboyce
In this episode, Joyann Boyce and Arima team member Serena Gainda discuss a H&M case study, going over the controversy they faced in 2018 over the 'coolest monkey in the jungle' sweatshirt. What happened? How was it avoidable? And what can we take away from the event?
Useful links:
https://www.arimacompany.com/blog/when-marketing-isnt-inclusive-handm-case-study
https://www.refinery29.com/en-us/2019/07/237347/h-m-racist-hoodie-controversy-diversity-problem
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
You can find Joyann at: https://twitter.com/joyannboyce
In this episode, Joyann Boyce breaks down how she was introduced to inclusive marketing and why it's so important to her. She also explains its benefits and how to begin implementing it in your marketing.
Note: When Joyann said that Santa didn't wear red before Coca-Cola's marketing, she meant there's now an association between Santa Clause and Coca-Cola and they have "played a big role in shaping the big, jolly Santa character we know and love today."
You can read more about Santa Clause wearing red here: https://www.coca-cola.co.uk/our-business/faqs/is-it-true-santa-is-red-because-of-coca-cola
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.arimacompany.com/blog/what-is-inclusive-marketing
https://trailhead.salesforce.com/content/learn/modules/inclusive-marketing-practices
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
You can find Joyann at: https://twitter.com/joyannboyce
In a follow-up to our first episode (EP 1: Period Marketing: the Inclusive and the Not-So-Inclusive), Joyann Boyce and Arima member, Serena Gainda, go through some period marketing statistics and discuss the ways marketing needs to change to help combat these issues.
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.arimacompany.com/blog/the-good-the-bad-and-the-bloody-in-period-product-marketing
https://www.thedrum.com/news/2020/10/12/gory-glory-the-evolution-period-advertising
https://www.forbes.com/sites/jamiewareham/2020/07/09/new-campaign-wants-you-to-know-transgender-people-have-periods-too/
https://www.essity.com/company/breaking-barriers-to-well-being/stories-and-videos/slices-of-life/slice5-time-to-talk/its-time-we-talk-about-periods/
https://www.lbbonline.com/news/latest-bodyform-and-libresse-campaign-breaks-boundaries-with-bloodnormal
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
You can find Joyann at: https://twitter.com/joyannboyce
Welcome to the first episode of the Marketing Made Inclusive Podcast! In this episode, Joyann Boyce and her guests, Serena Gainda and Jade Pett, go down the rabbit hole of marketing period products and the success and weakness of previous campaigns. They also discuss what inclusive marketing means to them and pitch ideas for future podcast episodes.
The transcript can be found at: https://www.arimacompany.com/marketing-made-inclusive-podcast
Useful links:
https://www.independent.co.uk/life-style/health-and-families/asda-inclusive-period-products-feminine-b2027676.html
https://www.arimacompany.com/blog/the-good-the-bad-and-the-bloody-in-period-product-marketing
https://www.salesforce.com/blog/inclusive-marketing-equality-trailhead/
You can find Arima at:
https://www.arimacompany.com/
https://www.linkedin.com/company/arimacompany
https://www.instagram.com/arima_company/
https://twitter.com/arima_company
You can find Joyann at: https://twitter.com/joyannboyce
Welcome to the Marketing Made Inclusive podcast! Each month join inclusive marketing expert Joyann Boyce as she explores what needs to change within the marketing sector to make it inclusive.
With her team and a mixture of guests, they will discuss all things inclusive marketing, from my first representation, inclusive language and topics like periods, body positivity and tokenism.