The B2B Marketing Gap Podcast: Recent Episodes

Jade Tambini

A podcast for B2B Marketing Managers who want to become more strategic, develop their people skills and grow their expertise in order to raise the profile of marketing in their organisations.

The B2B marketing gap is the void, or in other words lack of strategy, between directors on the board and junior/ mid-level marketers.

Join me for practical advice, a refreshing confidence boost and the odd entertaining anecdote.

I get a lot of questions about how to create a marketing strategy and SO many Marketing Managers I speak to feel huge imposter syndrome around the topic. It's so easy to overcomplicate it so in this episode I explain the stages I follow to keep it simple!

🔗 Helpful Links:🍬 Digital Treats» 6 step marketing strategy freebie https://b2bjade.myflodesk.com/6steps» Marketing review freebie https://b2bjade.myflodesk.com/marketingreview🎙️ Podcast: The B2B Marketing Gap » https://b2bjade.com/resources 🎓 My Course: B2B Breakthrough Academy » https://b2bjade.com/breakthrough-academy Explore my website » www.b2bjade.com 🤝 You can connect with me here..» TikTok b2bjade » LinkedIn b2bjade» Instagram b2bjade

If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie

In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing. Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok.🎯 Topics Covered:- Winning clients in b2b through social media content- Common reasons why social media content may not be hitting the mark- Strategies for repurposing content effectively- Unlocking the potential of LinkedIn for your businessSo whether you're a seasoned marketer looking for fresh insights or just starting out on your social media journey, this episode is packed with actionable tips and strategies to supercharge your B2B social media presence.

Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com

For more help:Marketing review freebie More resources » https://b2bjade.com/resources You can connect with me here!» tiktok: @b2bjade» LinkedIn » Instagram: @B2BJade

In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!!

To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy

Get started with your marketing strategy with my freebie 6 stages in a marketing plan > https://b2bjade.com/resources#replay

Follow me on TikTok > www.tiktok.com/@b2bjade

Follow me on Instagram > www.instagram.com/b2bjade/

Follow me on LinkedIn > www.linkedin.com/in/b2bjade

Watch my channel on YouTube > https://www.youtube.com/channel/UCv7o1JWwIV-_5NEXTKtOGDQ

My talk at the CIM: Wales Digital Marketing Forum.

B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social mediaBut first, here's why we're not seeing the results we want:- Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic.- Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause.- Too low frequency: Often we aren't posting enough to get eyeballs in front of our content.- Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping.This approach is not just theory; it's a proven strategy that has worked for me and can work for you too. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com

🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy!🌟 About this replay:I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all. If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you!🎓 Introducing B2B Breakthrough Academy:I made my breakthrough in B2B - and I want the same for you. That's why I've created the B2B Breakthrough Academy. This isn't just another marketing strategy course. It's a comprehensive program designed to empower B2B marketers with practical strategies, a supportive community, and essential soft skills to navigate corporate challenges confidently.🔗 Important Links:Learn about BBA Course: www.b2bjade.com 💡 What You'll Get:- Develop a strategic, implementable marketing plan with templates.- Real-life demo of a 2024 marketing strategy for a B2B company.- Be part of a supportive community for mutual growth and accountability.- Enhance soft skills and mindset for rising up in corporate settings.👉 Make Your B2B Breakthrough by Enrolling in the Course and Become the Marketer You've Always Wanted to Be.

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment!

🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇

Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠

You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies.

I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved.

I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a stat I shared, but how it's important to leave our comfort zones while knowing out stuff - inside and out!

To join upcoming live lesson webinars (free) visit ⁠www.tambinimarketing.co.uk/events ⁠

Podcast » ⁠https://anchor.fm/jade-tambini⁠

1-2-1 bookings » ⁠www.tambinimarketing.co.uk/services⁠

You can connect with me here!

» tiktok: @b2bjade⁠ https://www.tiktok.com/@b2bjade⁠

» LinkedIn ⁠https://www.linkedin.com/in/jade-tambini-76380312/

» Twitter: @jadetambini⁠https://twitter.com/JadeTambini⁠⁠

b2bmarketing⁠ ⁠#b2bmarketingstrategy⁠ ⁠#marketingmanager⁠ ⁠#marketingassistant⁠

I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients.

I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication.

I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors.

To join upcoming live lesson webinars (free) visit www.tambinimarketing.co.uk/events

Podcast » https://anchor.fm/jade-tambini

1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here! » tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tamb...

» twitter: @jadetambini https://twitter.com/JadeTambini#b2bmarketing #b2bmarketingstrategy #marketingmanager #marketingassistant

I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy!

Get on the course waitlist > https://view.flodesk.com/pages/646f213b8533b6ba4f709ca5

Register for my monthly B2B Marketing Gap Live clinic > www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template.

B2B buyer journey template » https://view.flodesk.com/pages/64122b1239e52a6f1129ec57

To join future live events visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn: https://www.linkedin.com/in/jade-tambini-76380312/

» Instagram: https://www.instagram.com/b2bjade/

» twitter: @jadetambini https://twitter.com/JadeTambini

For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023.

To join future live events visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace.

Here's the links mentioned in the episode >

Latasha's Online Business Launch Lab course > https://courses.latashajames.com/courses/online-business-launch-lab?ref=7b4dad
Latasha's Social Media Management Accelerator course > https://courses.latashajames.com/courses/smma?ref=7b4dad

Clifton Strengths book (buy the book to get your freebie quiz code) > https://www.amazon.co.uk/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X

More links for Latasha and her amazing content can be found here > www.latashajames.com

For my latest freebie > FREE b2b buyer persona template » https://view.flodesk.com/pages/63f6782cf0116a4cabfef365

To join future live Q&A events with me visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

StrengthsFinder 2.0

I live demo my unique template for creating ideal client personas and b2b buyer personas.

FREE b2b buyer persona template » https://view.flodesk.com/pages/63f6782cf0116a4cabfef365

To join future live Q&A events visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company.

To join future live Q&A events visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through.

To join future live Q&A events visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past.

Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey

To join future live Q&A events visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

I'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them!

To join future live Q&A events visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy.

To join upcoming live lesson webinars (free) visit www.tambinimarketing.co.uk/events

Resources mentioned in the live lesson »

How to set a marketing budget https://www.tambinimarketing.co.uk/marketing-blog/2022/4/24/what-should-an-sme-business-spend-on-marketing

Podcast » https://anchor.fm/jade-tambini

1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

#b2bmarketing #b2bmarketingstrategy #marketingmanager #marketingassistant

Today we dive into the habits successful marketing managers will possess in 2023. New year, new start!

I talk about topics including:

setting career goals and marketing objectives for the year
how to set your 2023 marketing budget
dealing with difficult colleagues
allocating 20-30% of your time to strategy and self-development
learning how to write and pitch a business case

And lots more - b2b marketers have got it tough, hang out with me while we chat about the feelings we all get in the early new year and how to unconditionally accept ourselves no matter how the year turns out!

For my upcoming live lessons visit www.tambinimarketing.co.uk/events

I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works.

To join upcoming live lesson webinars (free) visit www.tambinimarketing.co.uk/events

I share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A. To join future live events visit www.tambinimarketing.co.uk/events .

In this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline.

There is also a Q&A from participants at the end.

To join future live events visit www.tambinimarketing.co.uk/events

For 1-2-1 bookings » www.tambinimarketing.co.uk/services

You can connect with me here!

» tiktok: @b2bjade https://www.tiktok.com/@b2bjade

» LinkedIn https://www.linkedin.com/in/jade-tambini-76380312/

» twitter: @jadetambini https://twitter.com/JadeTambini

I've grown on TikTok to a point where I'm now getting bookings and clients, but should B2B brands be on this platform? Many are absolutely adamant it's a no, others are on the fence. I think it depends! In this episode, I share my strategy and success story on TikTok as a B2B Marketing Consultant, with all my secrets and full details on my sales funnel. I also share what I've learnt and things to consider if you're running a B2B brand account on the platform or considering it.

You might be surprised with some of the things I share, who knows, maybe you'll change your mind about TikTok!

B2B Marketers have to cover a lot of bases and are often asked to take on more than is realistic for their role, especially those in junior and mid-level positions who don't have a senior marketer to look up to for support.

Not only is marketing competitive as an industry but it's also ever changing - the perfect breading ground for imposter syndrome. Here I share how to handle these feelings of failure and doubt as well as how to handle making mistakes at work. Sharing my own mistakes and learnings to help you realise - you are not alone!

Here's my take on the top skills every B2B marketer needs to develop to set up a successful, long term career. Having worked in b2b for 17 years I share live examples of my struggles, how I overcame them and what I focussed on to progress from Marketing Assistant all the way through to Marketing Director and then going on to set up my own consultancy business 7 years ago.

Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events

FREE Live Lesson: "How to be more strategic in B2B content marketing"

Join me on LinkedIn Live every Wednesday for "B2B Marketing Clinic Live"

You can connect with me here!

» tiktok: @b2bjade

» Instagram @jadetambini

» twitter: @jadetambini

» LinkedIn: Jade Tambini

» Email me jade@tambinimarketing.co.uk

Here's my take on the differences and similarities between B2B and B2C marketing.

Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events

FREE Live Lesson: "How to be more strategic in B2B content marketing"

Join me LinkedIn Live every Wednesday @ 4pm GMT for "B2B Marketing Clinic Live"

You can connect with me here!

» tiktok: @b2bjade

» Instagram @jadetambini

» twitter: @jadetambini

» LinkedIn: Jade Tambini

» Email me jade@tambinimarketing.co.uk

As a B2B Marketing Consultant, I speak to 100's of businesses. Here are the most common reasons I see B2B marketing failing and how to overcome these challenges.

Register for upcoming live lessons with the B2B Marketing Clinic » www.tambinimarketing.co.uk/events

FREE Live Lesson: "How to be more strategic in B2B content marketing"

Join me LinkedIn Live every Wednesday @ 4pm GMT for "B2B Marketing Clinic Live"

You can connect with me here!

» tiktok: @b2bjade

» Instagram @jadetambini

» twitter: @jadetambini

» LinkedIn: Jade Tambini

» Email me jade@tambinimarketing.co.uk

Welcome to the first episode of my podcast. Join me while I introduce myself and share my B2B marketing journey over the past 17 years. I also talk about the B2B Marketing Gap and why it's the big thing holding SME B2B companies back from real growth.