Selling, Made Human: Recent Episodes
Patrick Leddy
In this episode, I discuss how to access invisible leads and convert them into customers through the use of advertising and content marketing. Invisible leads are potential customers who have not yet shown an interest in a particular product or service but are likely in need of a solution for their problems.
The first step in accessing invisible leads is to understand the needs and wants of the target audience. This requires research and analysis of the market and the competitors. Once this is done, the next step is to create ads that address the specific needs and wants of the target audience. In the case of Interface, we create ads that highlight the benefits of using a video-based quiz funnel software as a solution to the problem of saturated marketing formats. The ads showcase the different features and benefits of the software, such as building trust and rapport with potential customers and increasing lead generation.
The ads are targeted at people who have never considered using a video-based quiz funnel software but are likely to be interested in improving their lead generation and marketing efforts. The goal of the ads is to enter into the conversation that is already happening in the prospect's mind and reframe their beliefs about traditional marketing methods. The ads educate the prospects on the benefits of video-based quiz funnel software and how it can help them improve their marketing efforts.
In conclusion, accessing invisible leads and converting them into customers requires a combination of advertising and content marketing. By understanding the needs and wants of the target audience, creating relevant ads, and tracking performance, businesses can reach and convert invisible leads into customers.
Time Stamps:
00:00 - Introduction
02:00 - Why there is too much competition for "visible prospects"
03:00 - Visible vs Invisible
07:00 - The big opportunity
15:00 - The red ocean
17:00 - Turn invisible into visible
18:00 - Playing detective
If you want to get access to the free resources I mention in the video please click below.
Thanks for watching!
- Patrick
π₯° Join the Zero-Cost "Selling, Made Human Club"
π https://www.sellingmadehuman.com/
β Get a Free Trial of Interface (Video Quiz Software)
π https://www.tryinterface.io
In today's episode, learn how I turned to science, tech and nature as a way of changing my stress response and reversing burnout.
Key Topics Discussed:
π How to beat stress and burnout as an entrepreneur
π Stress-reducing supplements and herbs you can try
π The exercise and meditation routines that worked for me
Time Stamps:
00:00 - Introduction
03:00 - Live event clip (Biohacker Summit)
05:00 - My burnout story
06:50 - A big opportunity
09:30 - Where it all went wrong
01:00 - Describe their struggles and pain
11:00 - A trip to the doctor
13:00 - A new way of doing things
15:00 - Recommended tools
16:30 - Stress-reducing supplements and herbs
21:00 - The result
23:30 - Summary
π₯° Join the Zero-Cost "Selling, Made Human Club"
π https://www.sellingmadehuman.com/
β Β Get a Free Trial of Interface (Video Quiz Software)
π https://www.tryinterface.io
This presentation was filmed during Biohacker Summit Tallinn in September 2018. Check https://biohackersummit.comββββ for upcoming events & tickets!
π₯° Join the Zero-Cost "Selling, Made Human Club"
π https://www.sellingmadehuman.com/
β Get a Free Trial of Interface (Video Quiz Software)
π https://www.tryinterface.io
Key Topics Discussed:
π Learn a powerful process and framework to grow and scale your business
π Discover how to get attention by calling out the dream outcome
π Learn the concept of pain and how to empathize with potential clients
π Understand how to hold attention long enough to deliver an "aha moment" and shift beliefs
π Learn an ethical approach to influencing people
Time Stamps:
00:00 - Introduction
02:00 - My struggles cutting through the noise
04:00 - Special disclosure
05:00 - How to get and hold attention
06:00 - Calling out the dream outcome
08:00 - Describe their struggles and pain
10:00 - External vs internal pain
11:00 - Using empathy & authority
19:20 - Putting it all together again (example)
20:30 - Using Interface Video-Based Quizzes
22:00 - Client example of getting & holding attention
Episode Summary:
Hey there! In this video, I'm going to show you a powerful process and framework that can help you grow and scale your business. I know how hard it can be to stand out and get attention in today's fast-paced world, especially when so many marketing tactics and strategies no longer work. I know this from personal experience, because I struggled to get clients when I first started my business as a software engineer and web designer. But after years of trial and error, I was able to build several multi-million dollar businesses and I want to share the concepts and frameworks that helped me get there with you.
I start off by showing you how to get attention by calling out the dream outcome - what your potential clients want and why they want it. I believe this approach is more effective than leading with pain. Next, I talk about the concept of pain and how understanding both external pain (what people are willing to admit they have) and internal pain (the emotional effect of external pain) can help you empathize with your potential clients. I also share my own personal experience of struggling with the external pain of not being able to get clients and the internal pain that came with it, such as frustration, overwhelm, and negative self-talk.
I then go on to explain that this attention-getting framework is not just about getting attention, it's als
π₯° Join the Zero-Cost "Selling, Made Human Club"
π https://www.sellingmadehuman.com/
In this episode, I break down one of the most powerful marketing strategies in the world. It also happens to be one of the most misunderstood and underutilized strategies making it a huge opportunity for you to stand out and do something different.
Key Topics Discussed:
π Why shifting customer beliefs is fundamental to great marketing
π How to influence customer behaviour with frame-breaking content
π Three real-world examples of powerful "Aha! Moments" at work
π A simple framework to design and build your own "Aha!Β¨
Video Quiz Software mentioned in this episode:
Free trial available at: https://www.tryinterface.io/
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π₯° Join the Zero-Cost "Selling, Made Human Club"
π https://www.sellingmadehuman.com/
Coach & Consultant Mentioned :
Rob Salafia - Executive Presence Coach
https://protagonistconsulting.com/
Christel Crawford - Energy Coach for Business Owners
http://christelcrawford.com/
When I started my first business back in 2003, I made four basic errors that almost killed my business...
Surprisingly, 20 years later...new business owners are making the same mistakes again and again:
- Using saturated formats
- Trying too many channels at once
- Feeding the content monster
- Charging too little
Thankfully, there is a quick fix for each of these...
My old mentor Darren called them "The Four Pillars"
I think 80% of my success has come from implementing "The Four Pillars".Β The other 20% is from sheer grit and determination (in Ireland, we call it stubbornness). Β
Find out what each of "The Four Pillars" is and learn how to implement them inside your business.
π₯° Join the Zero-Cost "Selling, Made Human Club"
π https://www.sellingmadehuman.com/
Free Premium Course, Community & Newsletter...
I am delighted to launch my new podcast "Selling, Made Human".Β In this first episode, I will be breaking down what you will be learning over the next 12 months, what kind of results you can expect by following this methodology and the values that we will be holding ourselves and other community members accountable to.
In addition, inside this episode, I also give you a behind-the-scenes look at my motivation for creating this podcast and the "Selling, Made Human" platform. You will gain a deep understanding of our content strategy, and business strategy and how you can replicate this in your coaching, consulting or creator business in 2023.
Key Topics Discussed:
- Why "World Building" is the best nurture strategy in 2023
- The final frontier of standing out in saturated markets this year
- How to "out-teach the competition"
- The high-level process for creating "belief-shifting Aha! moments"
- How to become a Category of One Business
- Why You Need to Become The Customer's Only Choice
**Free Premium Course, Community & Newsletter...
Join the Zero-Cost "Selling, Made Human Club"**
https://www.sellingmadehuman.com/