Levels: Recent Episodes
Jacob Olsen
The Levels Podcast is a weekly series where I interview successful entrepreneurs, intrapreneurs, investors, and experts within the startup & business space to tell their stories and provide valuable insight, and actionable and practical advice to apply to your existing business or startup idea. This podcast was created to fill the gaps in those areas where we might need a hand- such as marketing, sales, operations, management, funding & technology!
For too long storage been a stale space lacking innovation, but now there’s a new player bring a digital flavour to a tired industry.
In today's episode, we are joined by Louise Stokes, the Head of Digital at Swift Storage. A Storage company that is designed to suit your storage needs.
Tune in now and Learn More!
Highlights:
(00:42 ) Knowing Louise Stokes
(05:54) The difference between working in London and Australia
(12:13) What does Swift Storage actually do?
(16:30) How Swift Storage Utilizes Technology
(18:51) How to use Swift Storage
(29:51) Biggest Challenges Faced
(32:11) Swift Storage Next Plan
(34:36) How does Swift Storage deal with traditional costumer?
(40:59) Who inspired Louise Stokes?
Links:
Website: https://swiftstorage.com.au/
https://lstokes.carbonmade.com/
LinkedIn: Louise Stokes
Twitter: Lou Stokes (@louise_stokes)
Links Mentioned:
WeWork | Office Space and Workspace Solutions
Osmosis - Learning Medicine Made Simple
Today's guest is Trent Bell. Trent is the owner, founder, and creative director at Last Night Media, a media agency based in Brisbane that helps brands grow through powerful video campaigns.
In this episode, Trent talks about how effective use of videography across social platforms is a crucial part of a brand building content strategy.
Tune in to this episode and learn how to market your brand and business in the best way possible!
Highlights:
(00:41) Getting to Know Trent Bell
(08:31) Managing a team and getting them on board with thea created vision
(12:43) How and why can videography be so powerful in helping a business grow, especially in 2022?
(17:28) How to choose the right platform to market your business
(21:01) Last Night Media: How it helps with engagement and views
(24:18) Marketing approach + sourcing new clients
(28:04) What's the plan for Last Night Media for the next two to five years?
(33:18) Effective Team Management
Links:
LinkedIn: https://www.linkedin.com/in/trent-bell-b4025b154/
Website: Lastnight Media
“Failures do make you stronger. If you don't give up, if you can just keep pushing day after day that's when eventually you'll find success”- Jacob Olsen
In today’s episode, Jacob Olsen, the Co-Founder of PicUp will be interviewed by Saurabh Kaura, the Host of Ultimate Global Podcast. They will talk about PicUp's journey to date, including their failures in marketing and how they found a marketing strategy that works for them.
Tune in to this episode, and learn some great tips to upgrade your marketing!
Highlights:
(01:02) The idea behind PicUp
(05:22) Marketing in Small Businesses Vs. Large Corporations
(08:27) The best way to learn about business
(09:26) How PicUp optimizes its budget & implements their marketing strategies
(18:06) Facts that entrepreneurs need to know about the start-up life
(22:56) Why you should celebrate your failures
( 24:40) What should you value the most in terms of business?
(27:18) Biggest challenges for a start-up founder
Links:
Website: https://picup.com.au/
LinkedIn: Jacob Olsen
Today's guest is Claudia Conley. Claudia is a Product Manager at Flatmates Au which is Australia's largest online share housing marketplace, users can go there to either post a room or a house that they have for rent, or people on the other side can post a profile if they're seeking a room for rent.
In this episode, Claudia describes her experiences working at Flatmates, an online platform for finding roommates and discusses the challenges faced by people trying to find housing in Australia's current market conditions.
Don’t miss out and share it with your friends!
Highlights:
(06:14) How Claudia started her career at Flatmates
(07:32) The Story Behind Flatmates
(09:04) Flatmate’s mission to its clients
(10:25) Possible reasons for the rental crisis
(15:19) Breaking down the barriers of share accommodation
(16:03) Claudia’s take on the Australian dream of owning a home
(20:20) Claudia’s thoughts on AirBnb
(24:16) What’s next for Flatmates for the next years?
(27:30) What has changed over the years in the Sharehousing Industry
(33:57) Usage rate of Flatmates App
(37:51) Partnership with Mid North Coast
(41:39) The social cause besides the housing crisis
(43:35) One piece of advice for someone starting out in their career
Links:
LinkedIn: https://www.linkedin.com/company/flatmates-com-au/?originalSubdomain=au
Website: Flatmates
Claudia’s LinkenIn:
https://www.linkedin.com/in/claudiajconley/
Google Play: https://play.google.com/store/apps/details?id=au.com.reagroup.flatmates&hl=en≷=US
Appstore: https://apps.apple.com/us/app/flatmates/id1489897686
Today’s guest is Greg Story. He's currently CEO at My Greener Planet, which provides direct access to carbon credits in businesses, organizations, and individuals to offset carbon emissions and achieve ESG targets via a self-funding structure. Greg is also a director at Hunter Lakes Corporation, which develops, owns, and manages environmental and water storage infrastructure pumped hydro and energy storage. And finally, he's a part partner at Sustainable Energy Partners, which is the developer owner, and manager of large-scale, clean energy infrastructure. Greg holds a Master's in law and a Bachelor's in Economics. And he also has a commercial pilot's license.
Learn from Greg’s experiences working in the energy industry and key takeaways to ponder by listening to this episode!
Highlights:
(00:59) Greg’s Story
(05:01) What’s currently happening in Europe right now?
(10:23) Do we need to wait until the technology catches up to the cost of the energy being affordable and sustainable?
(11:44) Do you think it's the whole climate change and renewables has become too politicized?
(13:53) How does battery storage fit into the renewables industry in Australia?
(19:01) What are carbon credits and how do they work?
(26:58) Other sources that Greg is potentially looking at in the future
(31:24) What are Greg’s predictions in terms of how far away we are to transition the renewables that are powering the baseload energy
(3345) How do they approach and do their marketing in the business?
(37:50) The challenges they currently experience and how they deal with it
(42:42) Book Recommendation for You
Links:
Website: My Greener Planet
LinkedIn: https://www.linkedin.com/in/gstory/?originalSubdomain=au
Book mentioned:
Of Ships and Shoes and Scotland by Denis Gallagher
Some people have forgotten that marketing is a business's core function since marketing lays the groundwork for a business in a manner that very few other things can.
Today’s guest is George Coudounaris. George is one of Australia’s leading voices that educates people about what marketing is really capable of and what effective marketing looks like through his B2B Playbook Podcast.
In this conversation, we discuss the B2B Playbook Podcast and how his 5 Be’s Framework and B2B Incubator play a role in helping businesses grow.
Start growing your business by listening to the full episode here:
Highlights:
(00:41) What does George's childhood look like?
(06:39) How did Kevin and George meet?
(08:06) Behind the story of Geroges’ first business venture & the Lessons he learned from it
(11:35) Why did George quit being a lawyer and pursue marketing?
(16:34) What does Wayves (Marketing Agency) actually do?
(18:12) The Reason Behind B2B Playbook Podcast
(20:01) The Five Be’s Framework
(22:41) How does the B2B Incubator play into the podcast?
(23:47) Most common mistake when it comes to BTB marketing strategy
(34:53) Problems with B2B Marketing And What to do about them
(54:10) Marketing Tips to create a demand for your new product
Links:
Website: theb2bplaybook.com
theb2bincubator.com
LinkedIn: George Coudounaris
“Wine itself is a capsule of history, it encapsulates the regionals produced the weather patterns that were happening at the time, the land, the producers themselves, and how they were feeling on the day. And so opening that bottle of wine, there's so much history and information to be told.” - Bailey Myers
In today’s episode, we are joined by Bailey Myers, ounder of Standard Wine Co. vision to provide the Australian market with access to the finest and most boutique Italian wines.
the General Manager at Halkin Ventures,
Tune in to this episode, don’t forget to subscribe and share it with a friend or two!
Highlights:
(01:34) Bailey’s first job and the biggest lesson that he took from it
(02:46) How Standard Wine Co. was born
(04:53) Why does Standard Wine Co. stand out from others?
(08:49) How d Covid-19 affect ?
(12:10) Debunking Wine Myths
(14:30) Wine Bottle Price and Restaurant Wine Markup
(16:38) Standard Wine Co.’s Biggest Failure & Learning Curve
(18:39) Wine Industry: Expertise vs Passion
(22:22) Standard Wine Co.'s future goals
(23:29) Bailey’s venture journey
(24:52) Bailey’s tips for investors
(39:48 ) The next key steps for as a business
Links:
Website: thestandardwineco.com
halkinventures.com
LinkedIn: Bailey Myers
The Standard Wine Co.
Starting up a podcast can be a tricky endeavour. It takes careful planning from the very first topic and planning out the very first speaker.
In this very first recording of Levels, we are joined by Saurabh Kaura, Founder of Ultimate Global Podcast as he unravels his journey of creating his own podcast and how you too can successfully create your own.
Tune in to this episode and don’t forget to subscribe and share it with a friend or two!
Highlights:
(02:31) The Concept of Ultimate Global Podcast
(04:19) Where do Saurabh find his podcast guests and how does he source them?
(05:10) Did Saurabh always have a supposed goal to start a podcast?
(09:02) Getting live questions from the podcast audience
(11:01) How does Saurabh come up with engaging topics?
(12:50) The importance of bringing an expert to the podcast
(15:48) The most interesting person that Saurabh has spoken to in the podcast
(19:49) Strategies that Saurabj used to market his podcast
(22:00) Strategies for LinkedIn versus Instagram
(23:55) Evergreen Digital: What is it all about?
(28:53) How does Saurabh approach cold calling?
(32:35) Saurabh’s short-term plan for the next couple of years
(36:25) Saurabh’s go o online tools and resources
(38:39) Productivity Hacks
(47:47) How Jacob came up with ‘Levels’ and his first-ever guest
Links:
Email: Saurabh Kaura's email & phone | Ultimate Global Podcast's Chief Executive Officer and Co-Founder email
“The biggest problem with the marketing space is a whole bunch of people that are good at selling things, but not many people that are actually good at marketing” - Jimmy Mitchell
Whilst often overlooked or underappreciated by businesses, marketing is essential to success, and effective marketing helps you to be discovered by your audience and engage with them.
In today’s episode, we are joined by Jimmy Mitchell Founder of MyOnlineGuy. MyOnlineGuy is a new breed of digital marketing agency delivering what businesses need most: a wealth of industry knowledge and strategic vision, combined with transparent and honest advice, something that is often lacking in the marketing space.
Tune in and join us as Jimmy elaborates more on what marketing brings to your business, and how it has the power to help you build a successful business.
Highlights:
(00:16) Who is Jimmy Mitchell and how did his Journey in Marketing start?
(06:42) Why Marketing Gets a Bad Rap
(11:27) The Regulation in the Market Industry
(17:46) No. 1 mistake that small business do & what are the things that you can do about it
(25:40) How to make early businesses ready
(29:31) How digitalization is changing the marketing industry
(38:01) What media channels are best to place in your business
(45:40) The cause and effect of media content
(48:14) How helpful is the internet to Jimmy in his marketing journey
(54:00) The big difference between theoretical and practical marketing
(56:06) How tweaks can make a big difference.
(1:06:48) Jimmy’s advice to those who want to enter the marketing space
Links:
Website: MyOnlineGuy
LinkedIn: Jimmy Mitchell
Facebook: My Online Guy