The Growth Club with Juliana Hahn: Recent Episodes
Juliana Hahn
Are you ready to take your Startup to the next level? If you are interested in all things Business, Growth & Marketing...you're in the right place. Let's start building!
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In this episode of Startup Strategies, Juliana sits down with KJ Chen, the founder who abandoned a 3 million user AI novel platform to build Macaron, scaled to 300,000+ users in under 6 months with a $70M valuation, all while training custom AI models and creating a viral marketing engine that pays creators based on performance instead of upfront fees.
KJ Chen shares how:
- He pivoted from 3 million users to build Macaron and scaled to 300,000+ users in under 6 months
- He created a viral marketing engine that rewards creators based on performance, not upfront fees
- His "absurd" user-generated content converted better than polished product demos
- He used the problem-solution-code framework to turn TikTok videos into a product-led growth loop
- He plans to launch 200,000 SEO-optimized mini app landing pages as free traffic engines
- He trained custom AI models to create apps that feel different from anything else on the market
Let's break down his Startup Strategies.
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
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In this episode of Startup Strategies, Ramsri Golla shares how he built two profitable AI SaaS products on the side while working full time as a lead data scientist. Starting with a $50 to $60 monthly hosting cost, Ramsri scaled Question.ai and Supermeme.ai to over $100K ARR without employees, paid ads, or venture capital.
Ramsri shares how he:
- Built and launched Question.ai years before the technology was ready, betting that AI models would eventually catch up.
- Open sourced his quiz generation models on GitHub to seed early users and kickstart organic distribution.
- Used SEO, Reddit, and founder led marketing over multiple years to reach real teachers instead of just developers.
- Turned Supermeme.ai into a viral product, hit number one on Product Hunt, and grew to nearly two million users while spending $0 on marketing.
- Timed product launches around short virality windows by stitching together emerging AI capabilities before they were fully mature.
- Converted free users into paying customers by limiting usage quantity instead of lowering model quality.
- Ran both products profitably while keeping a full time job, treating them as long term lifestyle businesses.
- Tracked AI progress by following model deltas instead of hype cycles and refused to plan beyond six months in a fast moving market.
- Rejected hustle culture productivity systems in favor of sustainable progress that fits real life.
And much more.
Let’s break down his Startup Strategies.
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In this episode of Startup Strategies, Juliana sits down with Jon Kazarian, the founder who bootstrapped Accelavent, a B2B event platform, to $374K ARR, then watched COVID turn his revenue negative overnight. He pivoted to virtual events and scaled to $10M ARR in just
Jon Kazarian shares how he:
- Pre-sold vaporware using InVision prototypes while his team coded 100-hour weeks.
- Convinced his dad to invest $75K from retirement with one condition: beat Zoom stock.
- Navigated VCs ghosting him after competitor Hopin raised $1.1B.
- Closed 760 demos before the product even existed.
- Maintained a 16-second support response time to power B2B word-of-mouth growth.
- Leveraged SEO, high-touch LinkedIn outreach, and selective paid channels to scale to Fortune 500 customers.
- Raised $5.1M on a SAFE instead of chasing billion-dollar VC hype.
- Focused on “don’t die” as the ultimate startup strategy—because staying alive preserves optionality.
- And much more….
Let’s break down his Startup Strategies.
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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In this episode of Startup Strategies, Juliana sits down with Jared Zelman, founder of Othello, to uncover the brutal truth about enterprise sales that most reps refuse to accept: they're wasting months on deals that were dead from the first call, and they have no idea because they skipped proper discovery. After building Othello from zero sales experience to an AI coach that's improving win rates by 20% across Fortune 1000 companies while training on 20 million minutes of recorded sales conversations, Jared reveals why the reps making real money do the exact opposite of what everyone teaches.
This conversation reveals why the quality of your first 30 minutes with a prospect predicts your close rate better than your demo, pitch deck, or pricing strategy ever will, and how pre-call diagnostics from 50+ data sources help you ask questions that get prospects selling themselves.
Jared shares:
- Why 25% of your enterprise champions will exit before you close and how multi-threading protects you
- The discovery call framework that qualifies or disqualifies prospects in 30 minutes
- How to dollarize pain points so prospects build their own economic justification
- Why staying silent during objections converts better than defending your price
- The follow-up cadence that keeps deals energized across 6-12 month sales cycles
- His two complete product pivots: walking away from success to build something better
- The pre-call research system that makes you look prescient instead of presumptuous
- Why reps who admit they need systems outperform those relying on charisma
Let’s break down his Startup Strategies.
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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In this episode of Startup Strategies, Juliana reveals why most founders are losing to competitors they could easily outmaneuver if they just knew where to look. After analyzing competitors for clients across B2B and B2C, she breaks down the exact system she uses to extract competitive intelligence that most founders never find because they don't know what questions to ask the data.
Juliana exposes the five analytical moves that separate founders who scale from founders who stall while their competition quietly captures market share. From traffic mapping that reveals strategic opportunities to platform attribution breakdowns that show you exactly where market leaders are vulnerable, she demonstrates why competitor analysis isn't about copying what's working but finding the gaps nobody else sees.
This conversation reveals why most competitive research is useless vanity metrics and what actually matters when you're trying to build an edge in a crowded market.
Juliana shares:
- Why flying blind on competitor strategy is how you watch someone else raise the Series B you should've raised
- How to use outlier competitors plus stage-similar competitors as different benchmarks
- The platform attribution breakdown that shows you where dominant players are weak
- Timeline analysis for reverse-engineering which campaigns actually drove growth spikes
- Why one meeting notetaker captured 35% of social traffic from a platform the market leader ignored
- How to identify influencer marketing strategies by following the data trail on YouTube
- The difference between value propositions (vague table stakes) and unique viral propositions (immediate yes decisions)
- Using paid advertising public records to see exactly what messaging is converting for competitors
- Why B2B companies are massively underutilizing creator campaigns and how to structure them correctly
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
__________________________________________________________________
This episode was brought to you by Similarweb ⇣
Get 20% off monthly and recurring payments with the code Juliana20: https://similarweb.partnerlinks.io/ve4vl4yswwyv
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In this episode of Startup Strategies, Juliana sits down with Stefan Bader, the founder who sold his parking data company to Continental, spent three years inside enterprise, then raised $8.3M for Cello after watching product-channel fit collapse across B2B. Stefan was at Continental post-acquisition when he realized he missed the messy zero-to-one chaos, so he co-founded Cello and started tracking something most founders ignore until revenue charts cliff dive.
Stefan reveals the brutal reality that customer acquisition cost payback time has 5x'd in five years - companies now need five years to recover CAC instead of 12-18 months. He's running a bet with the former VP of Sales at Pezono about which channel collapses first, and his money's on cold calling.
This conversation reveals why the next wave of successful founders will design growth loops instead of funnels, own their distribution channels instead of renting them, and diversify before collapse forces their hand.
Stefan shares:
- Why CAC payback stretched from 12 months to 5 years
- How the #1 Google result just lost 79% of traffic to AI overviews
- Why Monday.com lost 50% market cap from SEO over-reliance
- The casual contact loop that turns integrations into free advertising
- How to leverage fundraising itself as customer acquisition
- Why the GTM 10 Awards went viral and accelerated core loops
- How to prepare for AI search optimization instead of dying SEO
- The bet on which acquisition channel collapses first
- And much more…
Let’s break down his Startup Strategies.
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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In this episode of Startup Strategies, Juliana sits down with Ish Jindal, the engineer-turned-entrepreneur who spent four years not knowing what MRR meant while bootstrapping TARS to $1M ARR. After discovering the internet in his second year of college, Ish went from building education websites in cyber cafes to travel hacking conferences across five countries, eventually stumbling into entrepreneurship through sheer curiosity rather than ambition.
When his travel startup Padharo got featured by BBC but he couldn't afford the flight to Delhi for the interview, Ish realized operations-heavy B2C wasn't his path. Meeting technical co-founder Vinit through LinkedIn led to building what they wanted to be "ChatGPT in 2015" - a conversational AI that started as a single WhatsApp number serving 40,000 users manually before evolving into the chatbot platform TARS.
Ish reveals why being completely ignorant of SaaS best practices became an advantage, how they built their early growth entirely through content marketing and 2,000 handmade chatbot templates, and why choosing marketers over support teams as their first customers nearly killed them during COVID when marketing budgets disappeared overnight.
This conversation challenges the venture capital playbook and shows how patience, curiosity, and building something you'd actually use can create sustainable growth over nine years of bootstrapping.
Ish shares:
- How travel hacking conferences led to his first startup idea
- Why he couldn't afford to appear in his own BBC feature
- The transition from manual WhatsApp support to automated chatbots
- Building 2,000 chatbot templates by hand for SEO-driven growth
- How complete ignorance of SaaS metrics became a competitive advantage
- The 10-year co-founder partnership that started on LinkedIn
- Why targeting marketers over support teams was a COVID mistake
- How content marketing drove growth without advertising budgets
- Why most customer support bots still deliver mediocre experiences
- The mindset shift from building for fun to building for business
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
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Need help with growing & marketing your startup? Work with us.
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In this episode of Startup Strategies, Juliana breaks down the brutal truth about social media marketing that most content creators and founders refuse to accept - their content is poor, and that's exactly where they need to start. After scaling her client from zero to $2 million in revenue and 10 million users while generating millions across creators and companies in every niche, she reveals why the people making real money from social media do the exact opposite of what everyone teaches.
Juliana exposes the 5 principles that separate creators who turn social media into revenue engines versus those collecting vanity metrics while their bank accounts stay flat. From her own journey of posting "hideous" content while building her agency across e-commerce, Web3, and now serving clients across all industries, she demonstrates why admitting your content needs work is actually the breakthrough moment most creators avoid.
This conversation reveals why 2020's TikTok revolution created the biggest opportunity in content creation history that most people completely missed, and how understanding algorithmic distribution beats networking every time.
Juliana shares:
- Why blaming the algorithm is keeping you stuck and what to focus on instead
- How the shift from network-based to engagement-based distribution changed everything
- The math behind why broad content gets applause but targeted content gets customers
- Why your best-performing posts rarely drive the most revenue (and what does)
- How to engineer targeted virality instead of chasing random viral moments
- The zero-to-millions case study: building a waitlist before having a product
- Her content audit system across LinkedIn, X, YouTube, Instagram, and TikTok
- Why creators who admit they suck outperform those chasing perfection
Let’s break down his Startup Strategies.
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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In this episode of Startup Strategies, Juliana sits down with George Munguia, the serial entrepreneur who went from negative $200 in his bank account to raising $2 million for Harmony AI after his manager threatened to fire him for using AI tools. George was grinding through content marketing at a 500-person startup, spending weeks writing single blog posts when he discovered Jasper AI and started cranking out five times more content. His manager's reaction was swift and brutal - she put him on a performance improvement plan and called him "disgraceful" for using AI to do his job.
George quit and built Harmony AI, which connects scattered sales and marketing data to show exactly who's ready to buy and when to call them. He reveals his unconventional fundraising approach where 70% of his round came from cold email, including landing HubSpot and Typeform co-founders as investors.
This conversation reveals why the next wave of successful founders will be those who prepare to surf change instead of waiting for permission, and how connecting data signals beats building separate dashboards.
George shares:
- How he pre-sold 700 companies before building anything
- The LinkedIn formula that drove $1M in revenue growth at Coconut
- Why he turned down Techstars in final stages to become a co-founder
- Cold email strategies that closed HubSpot and Typeform co-founders
- The $5K intro.co hack that landed Apollo's co-founder as investor
- Why connecting scattered data beats building separate dashboards
- How embarrassment became his competitive advantage for startup growth
- And much more…
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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In this episode of Startup Strategies, Juliana sits down with Casey Woo, the reformed Wall Street finance professional who went from corner office overlooking Central Park to building one of Silicon Valley's most exclusive operator communities. After feeling miserable despite having everything Wall Street promised, Casey made the leap to startups and discovered he "loved eating glass" - but Silicon Valley had other plans. When a $100 billion company told him he couldn't get hired for free because he neither coded nor sold, Casey found eight other finance refugees feeling equally lost and started meeting monthly in coffee shops.
That group of nine lonely operators is now the 1,100-member Operators Guild, which has invested in 70+ companies through FOG Ventures with zero salespeople and 100% organic growth. Casey reveals why AI is eating specialists from the bottom while generalists who can orchestrate multiple AI agents across departments are becoming invaluable. He breaks down the operational mistakes that kill companies scaling from $1M to $10M ARR, from the $50 million valuation trap that creates impossible growth pressure to the hiring death spiral where founders burn through runway trying to reach Mars when they just need orbit.
Casey explains why the world is moving toward "multidisciplinary builders" who speak accountant, engineer, narcissist CEO, and marketing fluently - like Jedi mind tricks for business functions. He shares how tech is becoming commoditized while brand, distribution, and trust become the new competitive advantages, and why the future belongs to horizontal thinkers who can see across entire businesses rather than specialists stuck in single departments.
This conversation challenges everything you think you know about hiring, scaling, and building teams in an AI-first world.
Casey shares:
- Why AI is eating specialists while generalists orchestrate AI agents
- The $50M valuation trap that turns jackpots into panic attacks
- How to avoid the hiring death spiral that burns companies to death
- Why speaking multiple "business languages" is the new superpower
- How nine lonely coffee shop meetings became $100M+ in investments
- Why customer love beats every metric when evaluating startups
- The exact systems to implement before Series B to avoid fundraising hell
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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In this episode of Startup Strategies, Juliana sits down with Gaurav Bhattacharya, three-time venture-backed founder and CEO of Jeeva AI, who proves that scrappy execution beats massive funding every time. After getting tired of complex enterprise sales cycles in his previous companies, Gaurav built an AI sales prospecting tool using tactics that sound insane until you see the results: sending two cents through PayPal, getting banned from communities on purpose, and treating legal threats as rebranding opportunities. From aerospace engineer to Forbes 30 under 30, Gaurav shares how a 9-person team generated $5 million ARR competing against Andreessen Horowitz-backed companies spending millions on billboards.
He reveals the psychology behind why "because" is a magic word that bypasses rational thinking, how getting rejected from Slack groups became market validation, and why Disney's lawyers inadvertently helped him build a better company. Gaurav breaks down the exact strategies behind booking 107 meetings in one week, from weaponizing PayPal's notification system to turning freemium users into intelligence assets that led to six-figure enterprise deals.
This conversation challenges everything you think you know about outbound sales, competitive advantages, and building with constraints instead of capital.
Gaurav shares:
- Why getting banned from communities is actually market validation
- The PayPal two-cent hack that outperformed million-dollar marketing campaigns
- How legal constraints force better strategic thinking than unlimited budgets
- The Canadian freemium-to-enterprise strategy that generated $120K in one call
- Why 100% of their pipeline comes from using their own product
Let's break down his Startup Strategies!
Links and resources:
FREE Startup Marketing Cheatsheet
FREE $1M ARR SaaS Marketing Playbook
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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In this episode of Startup Strategies, Juliana breaks down the complete system behind scaling apps and software from zero to $200K+ monthly recurring revenue - and why most founders are approaching growth completely backwards. Instead of obsessing over perfect products and feature lists, she reveals the counterintuitive framework that turns downloads into recurring revenue by focusing on what actually makes people share content.
Juliana exposes the critical blind spots plaguing each business model: B2B founders who crush paid advertising but bomb at organic content because they think authority sells when even business buyers want to be surprised. B2C creators who nail viral content but can't figure out how to put budget behind what's already working. And hybrid products sitting on the biggest untapped opportunity because they can tap both emotional triggers and practical benefits - but most founders completely miss this positioning advantage.
Juliana reveals:
- Why unique viral propositions beat value propositions every time
- The counterintuitive content formats that break through algorithm noise
- How to identify desperation-level problems your market actually wants solved
- The organic-to-paid amplification system that multiplies winning formulas
- Why most founders focus on features when they should focus on what makes people share
Let's break down these Startup Strategies!
Links and resources:
Book a FREE 30-min strategy session: https://calendly.com/juliana-gromedia-y7c_/30min?month=2025-05
FREE $1M ARR SaaS Marketing Playbook: https://shop.beacons.ai/juliana_hahn/c3255600-7040-437a-98b6-d216e0e9e10e
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
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Are you tired of SaaS marketing feeling like random experiments rather than a coherent, effective strategy? In this episode, Juliana Han of Gro Media breaks down her powerful method for viral SaaS growth - Unique Viral Propositions (UVPs).
Juliana, who has spent nearly a decade scaling startups from zero users to millions, discusses the critical mistakes most founders make, like hiring inexperienced marketers or adopting a spray-and-pray approach that drains budgets and kills momentum. She outlines a crystal-clear framework for engineering virality by pinpointing emotional triggers, crafting attention-demanding content, and maximizing reach on platforms optimized for algorithmic growth.
You'll hear firsthand case studies from successful brands like Custom Use and Blackbox AI, detailing precisely how they converted virality into sustainable customer acquisition and scaled beyond the coveted million ARR milestone.
Tune in now and learn how to turn your SaaS marketing chaos into a predictable user-acquisition powerhouse.
Links and resources:
Book a FREE 30-min strategy session.
FREE $1M ARR SaaS Marketing Playbook.
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
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Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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In this episode of Startup Strategies, Juliana sits down with 19-year-old Zyad Djouad, co-founder of Lens, who's rewriting the startup playbook from his college dorm room. After spending countless nights editing videos for his 370K subscriber YouTube channel, Zyad discovered a gap that would become his breakthrough - no AI tool existed for prompt-based video editing. What followed defies conventional wisdom: 13,000 organic waitlist signups in one week, Y Combinator partners reaching out after a single Reddit post, and Zyad actively turning down six-figure investment offers.
From reconnecting with childhood gaming partners who built billion-impression Roblox studios to converting passive email subscribers into 2,500 active Discord beta testers, Zyad shares the unconventional strategies behind building what could disrupt Adobe's video editing dominance. He reveals why 10K Twitter views outperform 1M Instagram impressions, his "money amplifies what you already have" investment philosophy, and the pivot moment when enterprise clients showed they'd pay premium for an AI-powered footage organization. This conversation challenges everything you think you know about startup funding, co-founder selection, and building in public.
Zyad shares:
• Why solving your own desperate problem beats market research
• The platform physics that drive real conversion vs vanity metrics
• How childhood friends with pre-built trust outperform MBA co-founders
• The Discord strategy that turns waitlists into product development teams
• Why refusing investor money can be the smartest strategic move
Let’s break down his Startup Strategies!
Links and resources:
FREE $1M ARR SaaS Marketing Playbook
FREE Startup Marketing Cheatsheet
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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Aydin is the co-founder of Fellow and he's today's guest on Startup Strategies with Juliana Hahn. From losing everything in the dot-com crash at age 13 to building a $30+ million SaaS platform, Aydin has navigated multiple pivots and a strategic exit that shaped his approach to AI-first product development. In this episode, he reveals how he and his 20-year co-founding team bootstrapped their way to a multi-million dollar SurveyMonkey acquisition, then leveraged that experience to identify the manager productivity gap that became Fellow.
Aydin shares how he:
- started with childhood ventures building websites and attempting to compete with Yahoo before losing his father's money in the dot-com crash
- bootstrapped Fluidware to nearly 100 employees before executing a strategic acquisition to SurveyMonkey
- identified the manager productivity gap during his SurveyMonkey experience and used it as the foundation for Fellow
- navigated COVID as their 'Instagram moment' - pivoting from manager co-pilot to meeting productivity platform, then again to AI-first meeting assistant
- scaled Fellow to over $30 million raised with 10x revenue growth since 2021 by understanding that every pre-AI company must disrupt itself or risk being displaced by AI-native startups
Let's break down his Startup Strategies.
Links and resources:
FREE $1M ARR SaaS Marketing Playbook
FREE Startup Marketing Cheatsheet
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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Juliana Hahn is the CEO & founder of Gro Media and Startup Strategies. In this episode, she breaks down the key differences in strategies between B2B Marketing and B2C Marketing. Typically this is overcomplicated unnecessarily. She shares a simple framework for deciding on the most suitable marketing strategies for the two different business models, depending on how long a startup company's sales cycle truly is.
Juliana shares:
- What B2B vs B2C actually means,
- How B2B vs B2C marketing truly differs,
- What to do if your company sells to consumers as well as enterprise companies,
- How to figure out next steps when you're confused on what marketing strategies to implement in SaaS,
Let's break down these Startup Strategies.
Links and resources:
FREE $1M ARR SaaS Marketing Playbook
FREE Startup Marketing Cheatsheet
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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Sheida Mirjahani, is the co-founder of Flowjin and she's today's guest on Startup Strategies with Juliana Hahn. Originally from Tehran and now based in Toronto, Sheida built a six-figure ARR video repurposing platform that helps B2B teams turn long-form content like webinars, podcasts, and sales calls into short, shareable clips for marketing and sales enablement. In this episode, she reveals the scrappy validation tactics and SEO strategies that took her from manually serving Twitter Spaces hosts to scaling a bootstrapped SaaS with 900 paying customers.
Sheida shares how:
- She validated her MVP by manually DMing Twitter Spaces hosts and charging $20/month for downloads and transcripts
- She built dozens of tool-specific landing pages targeting high-intent keywords that now drive 90% of organic traffic
- She leveraged "alternative page" SEO to capture competitor traffic and rank for comparison searches
- She pivoted from targeting hobby creators to B2B buyers using customer data and LinkedIn thought leadership ads
Let's break down her Startup Strategies.
Links and resources:
FREE $1M ARR SaaS Marketing Playbook
FREE Startup Marketing Cheatsheet
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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Grace Beverley and Jake Browne are the co-founders of Retrograde, and we’re finding out more about them on Startup Strategies with Juliana Hahn. Backed by $2M in pre-seed funding, they built Emma, an AI talent agent that’s redefining how creators manage brand deals. In this episode, we break down how their insider experience in the creator economy gave them a strategic edge, how they ignored surface-level user feedback and instead built in a different direction, and why personifying their AI tool was the key to gaining traction.
Grace and Jake share their Startup Strategies on how to:
• Use insider experience to identify and solve real pain points.
• Make your product memorable by giving it a story users want to be part of.
• Create an emotional connection to an AI product through brand personification.
• Leverage founder-product-fit to turn a personal brand into a powerful distribution engine.
Let’s break down their Startup Strategies!
Links and resources:
FREE $1M ARR SaaS Marketing Playbook.
Book a FREE 30-min strategy session.
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
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Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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Juliana Hahn is the CEO & founder of Gro Media and the host of Startup Strategies.
In this episode, she breaks down the key strategies behind growing SaaS startups from zero to over $1M ARR. From flipping the traditional SaaS funnel, to prioritizing your most aware users first, to engineering growth with stage-specific content that converts.
Learn how to:
- Reverse-engineer your funnel to drive revenue faster.
- Create the right content for each user awareness stage (B2B & B2C).
- Focus on distribution channels that match intent, not just reach.
- Build momentum even before your product is ready to launch.
Let’s break down these Startup Strategies!
Links and resources:
FREE $1M ARR SaaS Marketing Playbook.
Book a FREE 30-min strategy session.
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
X
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
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Juliana Hahn is the CEO & founder of Gro Media and the host of Startup Strategies. In this episode, she breaks down the key strategies behind growing SaaS startups from zero to over $1M in annual recurring revenue (ARR). From marketing a product that wasn't even close to being ready for launch, to building a waitlist, to engineering viral organic growth.
Learn how to:
- Market before your MVP to build momentum early.
- Leverage organic virality through community-driven strategies.
- Amplify growth using paid marketing once you’ve validated your product.
- Build a community on platforms like Discord to create long-term engagement.
- Achieve low-cost user acquisition that ensures stickiness and retention.
Let’s break down these Startup Strategies!
Links and resources:
Book a call with us here
FREE Startup Marketing Cheatsheet
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
X
Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
Hosted on Acast. See acast.com/privacy for more information.
Mihailo Bozic is the founder of Migrate Mate, and he’s today’s guest on Startup Strategies with Juliana Hahn. What started as a personal struggle to stay in the U.S. became a bootstrapped business doing $500K ARR, all within just 3 months. In this episode, we break down how nearly getting kicked out of the country pushed Mihailo to build a platform helping job seekers find companies that offer visa sponsorship. He combined that mission with sharp growth instincts and years of experience in marketing to build traction fast, without raising a cent.
Mihailo shares his Startup Strategies on how to:
- Find his first 100 users through unscalable, community-driven tactics.
- Go viral on LinkedIn with a zero-budget Times Square “billboard”.
- Use organic traction to refine his offer before spending on paid ads.
- Bootstrap to $500K ARR by focusing on a niche with an urgent need.
Let’s break down his Startup Strategies!
Links and resources:
FREE Startup Marketing Cheatsheet
FREE Goal Tracking Template
Join the Startup Strategies Newsletter for weekly growth & marketing breakdowns.
Let’s connect:
Tiktok
Youtube
X
Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
Hosted on Acast. See acast.com/privacy for more information.
Julia Enthoven is the founder of Kapwing, and she’s today’s guest on Startup Strategies with Juliana Hahn. She turned a simple meme maker into one of the most-used online video tools for creators and marketing teams, scaling it to over $10M in annual revenue. In this episode, we dive into how Julia spotted the rise of video while working at Google, and how that insight led to building one of the most accessible, creator-friendly video editors.
Julia shares her Startup Strategies on how to:
- Act on early signals before the trend goes mainstream.
- Use long-tail SEO pages to drive scalable, high-intent traffic.
- Turn a $1 watermark removal into a viral growth loop & brand awareness machine.
- Scale organic growth through YouTube and affiliate partnerships.
Let’s break down her Startup Strategies!
Links and resources:
FREE Startup Marketing Cheatsheet
FREE Goal Tracking Template
Join the Startup Strategies Newsletter for weekly growth & marketing tactics
Let’s connect:
Tiktok
Youtube
Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
Hosted on Acast. See acast.com/privacy for more information.
Andrew Gazdecki is the founder of Acquire.com, and he’s today's guest on Startup Strategies with Juliana Hahn. He’s building the go-to marketplace for founders looking to sell their startups — and doing it with serious scale. In this episode, we dive into how Andrew used two unconventional startup experiences (including one he exited quickly due to legal gray areas) and the lessons he learned in setting the foundation for a platform that’s helped facilitate over $500M in startup acquisitions.
Andrew shares his Startup Strategies on how to:
- Turn failed ventures into market insight for your next big idea.
- Use viral affiliate programs to tap into influencer networks and bring in 100K+ users pre-launch.
- Use organic to prove the model, and paid to amplify what’s already working.
- Maximize billboard ROI by repurposing it as high-performing social content.
Let’s break down his Startup Strategies!
Links and resources:
FREE Startup Marketing Cheatsheet
FREE Goal Tracking Template
Join the Startup Strategies Newsletter for weekly growth & marketing tactics
Let’s connect:
Tiktok
Youtube
Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
Hosted on Acast. See acast.com/privacy for more information.
Selin & Karun are the co-founders of Delve. They’re today's guests on Startup Strategies with Juliana Hahn and they are building an AI automated platform that makes compliance effortless. How they’re making regulatory headaches disappear and proving that even the most mind-numbing work can be a growth engine. We chat about how they are scaling through organic word-of-mouth, why in-person meetings helped them close their first deals, the bold marketing stunt that brought in $50K in a single day, and how they’ve helped clients secure $100M contracts with industry giants like OpenAI and PayPal for their customers. Let’s breakdown their Startup Strategies.
Selin & Karun’s Startup Strategies on how to:
- Use guerrilla marketing campaigns (they wore a t-shirt stating you get $1,000 if you beat Karun in table tennis – they made $50K revenue that day.
- Simplify complex & boring procedures and make that your value proposition.
- Build real relationships with customers to boost retention and receive feedback for refining their product.
Links and resources:
FREE Startup Marketing Cheatsheet
FREE Goal Tracking Template
Join the Startup Strategies Newsletter for weekly growth & marketing tactics
Let’s connect:
Tiktok
Youtube
Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
Hosted on Acast. See acast.com/privacy for more information.
Troy Munson is the founder and CEO of Dimmo. He's today's guest on Startup Strategies with Juliana Hahn and he is building a platform that allows users to watch software demos without going through a sales cycle. How did he go from launching multiple side projects to selling startups and eventually building Dimmo. We chat about how he used unconventional strategies to grow his businesses—from DMing celebrities to monetizing his ideas from day one, how he built a LinkedIn audience that became his main acquisition channel and why he always charges for his products from the start.
Troy’s Startup Strategies on how to:
- Source software engineers as a non-technical founder
- Charging your customers’ from day 1 allows you to validate your product
- Use LinkedIn to drive revenue as a B2B company - hint 90% of his revenue is from LinkedIn
- Find individuals to acquire your company
Links and resources:
FREE Startup Marketing Cheatsheet
FREE Goal Tracking Template
Join the Startup Strategies Newsletter for weekly growth & marketing tactics
Let’s connect:
Tiktok
Youtube
Need help with growing & marketing your startup? Work with us.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything growth & marketing for your startup.
Hosted on Acast. See acast.com/privacy for more information.
Andre Haykal Jr is the co-founder and CEO of Listkit & co-founder of Client Ascension. He's today's guest on Startup Strategies with Juliana Hahn and he is building a B2B cold outreach software. How did he go from podcast host to agency owner, a coaching business and then Listkit, making $1m in 87 days of launch, using his own tool. We chat about how he built a loyal community that transitioned with him from company to company, becoming customers, to implementing scrappy strategies of offering free manual value up front to show potential customers the benefits of his product rather than telling them. Let’s breakdown his Startup Strategies.
RESOURCES:
FREE Goal Tracking Template: https://bit.ly/goal-progress-tracker
FREE Startup Marketing Cheatsheet: https://bit.ly/startup-cheatsheet
Join the Startup Strategies Newsletter for weekly growth tactics: https://beacons.ai/juliana_hahn
LET'S CONNECT:
Tiktok: https://www.tiktok.com/@juliana_hahn
LinkedIn: https://www.linkedin.com/in/juliana-hahn/
Instagram: https://www.instagram.com/juliana_hahn/
Need help with growing & marketing your startup? Work with us ⇣
Gro Media: https://calendly.com/juliana-gromedia-y7c_/30min
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Marty Kausas is the co-founder and CEO of Pylon. He's today's guest on Startup Strategies with Juliana Hahn and he is building the customer support platform for B2B companies - the Zendesk of B2B. How did he go from failed startup ideas & scrappy experiments to getting into Y combinator, then raising $17m for his startup in 14 days with Andreessen Horowitz, completely unplanned. We chat about how he acquired his first customers and beyond, the highs and lows of startup fundraising and the actual strategies implemented by Marty & his team to ensure they had a successful outcome for each and every one of their fundraising rounds. Let’s breakdown his Startup Strategies.
RESOURCES:
FREE Goal Tracking Template: https://bit.ly/goal-progress-tracker
FREE Startup Marketing Cheatsheet: https://bit.ly/startup-cheatsheet
Join the Startup Strategies Newsletter for weekly growth tactics: https://beacons.ai/juliana_hahn
LET'S CONNECT:
Tiktok: https://www.tiktok.com/@juliana_hahn
LinkedIn: https://www.linkedin.com/in/juliana-hahn/
Instagram: https://www.instagram.com/juliana_hahn/
Need help with growing & marketing your startup? Work with us ⇣
Gro Media: https://calendly.com/juliana-gromedia-y7c_/30min
Hosted on Acast. See acast.com/privacy for more information.
This is how I went from $0 to $100,000 in 3 months, changing my life from struggling with no direction to building a startup and achieving financial freedom.
Links and resources:
FREE Startup Marketing Cheatsheet
Startup Strategies Newsletter: Weekly SaaS Marketing Tactics
Let’s connect: Tiktok, Youtube, LinkedIn or Instagram.
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything: Marketing, Growth, and Mindset for your Startup.
Hosted on Acast. See acast.com/privacy for more information.
As a startup founder, it’s easy to get caught up in the hustle—juggling endless tasks, putting out fires, and managing a growing list of responsibilities. But being busy doesn’t always mean being productive.
Instead of getting lost in endless to-do lists, let's shift our focus towards high-impact work. Think of strategies that bring in new customers and initiatives that fuel your company's growth.
By prioritizing what really moves the needle, you can finally take over your schedule and achieve your startup's goals with better clarity and attention.
In this episode, we’ll chat about:
- Mistaking movement for progress and how to avoid the common pitfalls of startup busywork
- The Triple C Framework – A simple system for categorizing tasks to maximize focus and impact.
- Time-blocking techniques that help you stay in control of your schedule, ensuring the right balance between cash-generating work and long-term strategic planning.
Links and resources:
FREE Startup Marketing Cheatsheet
Startup Strategies Newsletter: Weekly SaaS Marketing Tactics
Let’s connect: Tiktok, Youtube, LinkedIn or Instagram
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything Marketing, Growth, and Mindset for your Startup.
Hosted on Acast. See acast.com/privacy for more information.
Founders can often feel overwhelmed by how overly complicated marketing can seem, especially in the startup ecosystem. It often feels like we’re inundated with advice online that has the priority of “sounding smart” rather than providing actionable steps.
But the reality is that effective marketing doesn't have to be complex; the fundamentals of marketing startup have not changed.
In this episode, we’ll explore the essential marketing principles I’ve gathered over my eight years working with startups. We’ll discuss why getting straight to the point matters, the importance of creating products that genuinely solve problems, and how to effectively build brand awareness and differentiate your brand. Plus, we’ll discuss why sometimes, it’s not about you; it’s about the market. No fluff, no jargon—just pure, actionable marketing advice.
Links and resources:
FREE Startup Marketing Cheatsheet
Startup Strategies Newsletter: Weekly SaaS Marketing Tactics
Let’s connect: Tiktok, Youtube, LinkedIn or Instagram
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything Marketing, Growth, and Mindset for your Startup.
Hosted on Acast. See acast.com/privacy for more information.
Most strive for the promise of financial freedom, through entrepreneurship and launching a startup. The dream of founding a unicorn startup has become the north star towards achieving financial independence for many.
In this episode, we dive deep into the journey toward financial freedom, unpacking the often glamorized idea of success and breaking it down into actionable steps for aspiring entrepreneurs. Here we chat about:
- What is your personal definition of Financial Freedom?
- Why do you want Financial Freedom?
- Cultivating the Right Financial Mindset
- Setting “RSMAT” Goals, not “SMART”
- Achieving Longevity and Sustainability on your journey towards Financial Freedom
Links and resources:
Startup Growth Strategy Cheatsheet
Weekly Startup Growth & Marketing Strategies: Startup Strategies Newsletter
Let’s connect: Tiktok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything Marketing, Growth, and Mindset for your Startup.
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Most startups never find product-market fit. Even if you’re working on the correct strategies, if the timing is wrong, this can greatly impact results. There is, however, a typical sequence that growth-stage startups have gone through to develop their product and successfully provide a solution for underserved consumer needs.
In this episode, we’ll talk about the Key Stages in Finding Product-Market Fit:
- Identifying a Problem to solve to come up with a Startup Idea
- How to build your Minimal Viable Product (MVP)
- When to Launch your Startup
- Startup Marketing Strategies to Gain Traction
Links and resources:
Startup Growth Strategy Cheatsheet
Weekly Startup Growth & Marketing Strategies: Startup Strategies Newsletter
Let’s connect: Tiktok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything Marketing, Growth, and Mindset for your Startup.
Hosted on Acast. See acast.com/privacy for more information.
Struggling to attract your first 1,000 customers? Learn how to leverage your network, master cold outreach, and harness the power of content marketing and partnerships to accelerate your startup's growth.
In this episode, we'll chat more about:
- How to go from Customer 1 to 1,000
- Why Personalization is Important in Cold Outreach
- Content Marketing for Startups
- Building Strategic Partnerships
Links and resources:
Startup Growth Strategy Cheatsheet
Weekly Startup Growth & Marketing Strategies: Startup Strategies Newsletter
Let’s connect: Tiktok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything Marketing, Growth, and Mindset for your Startup.
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From building your Minimal Viable Product (MVP) to scaling your startup globally, there are proven tactics that help maximize your chances of success.
Let's break down the key stages of startup growth and explore what growth & marketing strategies to implement at each phase.
In this episode, we chat about:
- The Stages of Startup Growth
- Strategies for each Phase
- How to Scale Your Business
Links and resources:
Startup Growth Strategy Cheatsheet
Weekly Startup Growth & Marketing Strategies: Startup Strategies Newsletter
Let’s connect: Tiktok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign so you don’t miss out on future episodes on everything Marketing, Growth, and Mindset for your Startup.
Hosted on Acast. See acast.com/privacy for more information.
How do you craft compelling content that resonates, positions your product as the solution, and ultimately helps you increase users for your startup? There are proven strategies to create a content funnel that engages your audience and drives startup growth.
In this episode, we dive deep into the world of content marketing for startups, and talk about:
- Why is Content Marketing Important for Startups?
- The Marketing Funnel
- Content Strategies in Each Funnel Stage
- How to effectively reach Gen Z audiences
Links and resources:
Startup Growth Strategy Cheatsheet
Weekly startup Growth & Marketing strategies: Startup Strategies Newsletter
Let’s connect: TikTok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign so you don’t miss out on any of the future episodes on everything Marketing, Growth, and Mindset for your Startup.
Hosted on Acast. See acast.com/privacy for more information.
Recently we've heard a lot about job hopping and how you'll earn more switching jobs, but what if you're priority is in learning and gaining skills as a Startup Founder. What would be the best course of action if your priority is not your salary, but rather learning and experience?
In this episode we chat about career advice for aspiring founders:
- When to prioritize learning over how much salary you're being compensated
- How to create opportunities and negotiate salaries later
- The importance of industry relevant skills or experience when fundraising for your Startup
Links and resources:
Startup Growth Strategy: Cheatsheet
Startup & Business Growth Strategies & Tools: No Bullsh*t MBA Newsletter
Let’s connect: TikTok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on everything Marketing, Growth and Mindset for your Startup or Business
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How do you evaluate whether the idea you have for a startup has a high likelihood of success or not? In this episode, we chat about how to evaluate your startup idea using a 5-step framework called POFEM, which stands for:
- Problem Identification (P)
- Opportunity Assessment (O)
- Founder Concept Fit (F)
- Ease Evaluation (E)
- Market Analysis (M)
Links and resources:
Startup Growth Strategy: Cheatsheet
Startup & Business Growth Strategies: No Bullsh*t MBA Newsletter
Let’s connect: TikTok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on everything Marketing, Growth and Mindset for your Startup or Business
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What are billionaire habits and traits that lead to long term success? Understanding the intent behind morning routines and success habits leave clues. There's a reason why Billionaire's approach business differently to Millionaire's.
In this episode we chat about those habits and traits that lead to success and the scale of your company:
- Highly Disciplined Schedules & Routines
- Having a Learner's Mentality and Student's Mindset
- The Importance of effective Networking to accelerate your Startup's growth
Links and resources:
Startup & Business Growth Strategies: No Bullsh*t MBA Newsletter
Startup Growth Strategy: Cheatsheet
Let’s connect: TikTok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on everything Marketing, Growth and Mindset for your Startup or Business
Hosted on Acast. See acast.com/privacy for more information.
When we think of Startups we often think of the glamorized aspects due to media, but what exactly is involved in launching a Startup and growing it to scale?
In this episode, we chat about:
- What is a Startup vs a Typical Business
- What is a Startup Curve?
- Different phases of Startup Growth
- Growth Strategies involved from Launch, Product Market Fit to Scale
Links and resources:
Startup & Business Growth Strategies: No Bullsh*t MBA Newsletter
Startup Growth Strategy: Cheatsheet
Let’s connect: TikTok, Instagram or Youtube
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on everything Marketing, Growth and Mindset for your Startup or Business
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We’ve all heard of Product Market Fit and how it can affect your launch and the growth of your product. How does it fit in however within your Go to Market Strategy and how you can use the both together to accelerate growth.
In this episode we chat about:
- The Steps in Go to Market Strategies
- The 5 Processes involved in finding Product Market Fit
- How to use these to Launch a Product
- Building Trust and loyalty
Links and resources:
- Marketing & Business Tactics: No Bullsh*t MBA Newsletter
- Let’s connect: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on everything Marketing, Growth & Mindset for your Startup or Business
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Creating sales and increasing revenue is the ultimate goal for all businesses. How do we then make sure that our Content Marketing Strategy is supporting this endeavor and makes sure that you are implementing a proper Marketing Funnel. You can most definitely use your Social Media Profiles on the different platform, to help increase your Sales. In this episode we dive into:
- Content Marketing Tactics
- Content Funnels for Sales
- Social Media Marketing Tips
- The Marketing funnel & Content engine
Links and resources:
- More Marketing & Business Tactics: No Bullsh*t MBA
- Let’s connect: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on everything Marketing, Growth & Mindset for your Startup or Business.
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We’ve all heard how important storytelling in our content marketing is to help our audience better connect with us, but what are the other reasons as to why we should implement this strategy and how? The importance has been emphasized but how should we actually implement stories and story arcs to help captivate our audience.
In this episode we chat about:
- Watch time on short form and long form video content
- Story Arcs utilized in Hollywood and Netflix
- How to implement storytelling on each Social Media Platform
- Building Trust and loyalty
Links and resources:
- FREE Workbook: Content Strategy Workbook & Planner
- Let’s connect: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
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Implementing a strategic Content Plan, can help you not only stay on track but also allows you to make sure that you are producing content in a manner that will help you Grow Your Business and Create Sales. The aim is to create Content that Sells.
In this episode we chat about:
- Content pillars, but not in the way you think
- Creating a bank of Hooks to utilize
- Promotional or launch related Content
- Step-by-step process of creating a 3 month plan
Links and resources:
- FREE Workbook: Content Strategy Workbook & Planner
- Let’s connect: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
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Content Creation is not as simple as just "creating". When it comes to content marketing there are actually quite a few components that can make things overwhelming and complicate the process. So, how do we make sure that you are producing great quality, value packed content, while keeping the process simple? That's in this episode today.
In this episode we chat about:
- Finding Content Ideas
- Planning Content
- Content Scripting & Creation
- Publishing live Vs. Scheduling Content
Links and resources:
- FREE Workbook: Content Strategy Workbook & Planner
- Let’s connect: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
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Utilizing Content Creation as a strategy to Grow your Online Business can be incredibly effective. Content Marketing is not only a free resource, but allows Business Owners to form better connections with their audience whilst being able to tell them more about themselves and the "why" behind the business.
In this episode we chat about:
- How many content pillars is best
- Which platforms to use for different circumstances and stages of Business
- Experimenting on different Content Styles
- Creating Content in Volume and Repurposing Strategies
Links and resources:
- Join the Growth Club Membership HERE
- FREE Workbook: Content Strategy Workbook & Planner
- Let’s connect: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
What do you need to do Post Launch to make sure that you are analyzing the results that came in and also what you can improve for next time. Answer is, the Post Launch Debrief. Looking at the analytics and the conversion rates is extremely important not only for record keeping but also for figuring out how to create a Playbook for your next launch.
In this episode we chat about:
- Launching digital programs
- What strategies I used in my Digital Course Launch
- Experimental mentality as an Entrepreneur
- Surveying your audience to learn more about them
Links and resources:
- FREE Workbook: Content Strategy Workbook & Planner
- Let’s connect: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Growth & marketing can seem slow at times, but a few things can really make some dramatic changes. Honing in on one project at a time, while actually being patient enough to work through the initial "kinks", usually leads to exponential growth in not only your Online Marketing but your Online Business
In this episode we chat about:
- Social Media Growth
- Entrepreneurship & the initial slow momentum
- How setting personal challenges can lead to exponential growth
- Allocating time periods towards specific projects
Links and resources:
- ENROLLMENT OPEN: Digital Course Lab
- FREE Masterclass: From Ideas to Profits: How to Create, Market & Launch an Online Business
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Ever wondered what's possible for your launch? You want to create a digital course and launch it and you're wondering how much you might be making. You want to create an online course and want to know how many people it will reach. How big the impact of your Online Business will be...
In this episode we chat about: * What a Launch Revenue is * What a Launch Conversion Rate is * The formula to calculate your Launch Revenue Goal which you can set * The Revenue possibilities for you and your Online Business
Links and resources:
- FREE MASTERCLASS: From Ideas to Profits: How to Create, Market & Launch an Online Business
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Incorporating courses into your Online Business can seem difficult and overwhelming, especially when you don't know the right type of course to launch for the stage which you're at. Utilizing the correct course, for the skills and knowledge that you have can be crucial to you finding success & launching a profitable course for your business.
In this episode we chat about:
- The 3 Types of Courses you can create
- What type of course to create if you have foundational knowledge, enough to help beginners.
- What you can charge for your courses
- How long it might take for you to create courses & complete it for students
Links and resources:
- FREE MASTERCLASS - From Ideas to Profits: How to Create, Market & Launch an Online Business
- FREE Checklist - Launch your own Digital Course
- FREE Workbook - How to Monetize the Skills you already have Online
- Let’s be friends - https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Launching or maximizing sales with a Small Audience can seem impossible. The thing is, it isn't, especially if you are using the right marketing strategies to make sure you are optimizing on your Small Audience. It's all in the small details.
In this episode we chat about:
- Pre-launch Marketing Strategies
- Growing your Email List using a Lead Magnet
- Repeatable Launch or Promotional Campaigns
- Payment Plans & Tiered Pricing of your offers
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Finding success in making money Online can seem difficult and confusing especially if you do not know what to create your business around. Balancing profitability with passion is not easy in the beginning but it is crucial in making sure that you have the longevity in business since you'll actually be enjoying what you're doing and also be able to sustain yourself as you'll be earning revenue.
In this episode we chat about:
- Your natural talents and skills you've gained over time
- What passions you have
- What consumers need from you
- How to ensure the skill you've chosen is profitable
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Finding success through Online Business can seem difficult and you can feel stuck at 5 figures when you’re trying to scale your Income & Business. It can be important to make some key changes that help you scale and you’d be surprised, it’s not about working harder, rather putting in place the systems & frameworks needed to stop you getting in the way of your own growth.
In this episode we chat about:
- Service providers
- Creating agencies vs. Digital Programs
- What Digital Product types you can create
- How to launch and successfully sell Digital Courses
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Show notes: Finding success through Online Business seems to correlate directly with the number of followers you have on social media, but is this really linked? Surprise, surprise! It's actually not your Social media following that gets you sales, it's more likely then number of subscribers you have in your email list.
In this episode we chat about:
- Social media followings vs Email lists
- What is an Email Service Provider
- How to use Social Media to grow your Email List
- How to use your Email List for launches
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Finding success through Online Business can seem difficult until you find a business model that is actually suitable for your personality. It’s a struggle to grow a business that doesn’t work in your favour, so today we chat about how to incorporate different models depending on whether you’re an introvert, extrovert & ambivert.
In this episode we chat about:
- What exactly is an introvert, extrovert & ambivert
- How to change or pivot your business model according to your personality
- Scaling your business through Digital Courses
- Building Online Business Structures that create freedom.
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
We’ve all heard how you can have crazy growth on TikTok if you do things right. So how exactly do you do you grow on TikTok and how do you make sure that the audience that you grow is beneficial for your online business
In this episode we chat about:
- TikTok followers and how to grow that Audience
- The Strategies you need to put in place as a Business Owner
- Busting Myths about Trends for Growth
- Sustainable strategies and targeting your niche
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
We’ve all heard how beneficial can be in terms of sales but is this really true? We look into the analytics and how TikTok’s reach and views affect sales & conversions. Is growing a business on TikTok just a myth since nurturing your audience is harder or can it actually be done.
In this episode we chat about:
- TikTok followers. How much does it really matter
- How TikTok views affect your conversions
- Growing your Business even with a small following
- Viral TikTok videos and how they are created
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
During your entrepreneurship journey, your journey forward may not be clear but when you look back, you can see how all the puzzle pieces fit together to get you to the position where you are now. What would happen if it was all taken away? How would you start over. What would you eliminate to fast track your progress to success?
In this episode we chat about:
- My entrepreneurship journey and what I would change
- Physical product based businesses vs Digital Product based businesses
- How to monetize your skills online
- How to scale your service based business through online courses to minimize burnout from onboarding too many 1:1 clients
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom through your Online Business
Online Businesses, especially those that are built around a personal brand or a figure head really allow you to get creative in your Marketing Strategies and honestly…they come with benefits. You could be going on holidays to show what type of lifestyle your business created for you. So, get excited for your next vacation as you’re about to do a Tax write-off as it’s going to be a Marketing Business Expense.
In this episode we chat about:
- My recent trip to Newcastle
- How I found out about these Tax deduction insights
- What is Tax-Deductible during the Marketing Campaign Trip
- Can you really write-off your whole Hotel stay…& food?
Links and resources:
- FREE Checklist: Launch your own Digital Course
- FREE Workbook: How to Monetize the Skills you already have, Online
- Let’s be friends: https://www.tiktok.com/@juliana_hahn & https://www.instagram.com/juliana_hahn/
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on creating more Time, Money, Freedom & Growth in your Online Business
The journey of entrepreneurship & finding success never occurs in a straight light as many would hope. In today's episode, we break down the rollercoaster ride of events of how I got started in Business and Marketing.
In this episode we chat about:
- Drop-shipping & E-commerce startups
- University Degrees & Marketing Careers
- The closest experience I had to working a Corporate career & 9-5 job
- How to scale a 1:1 client or service based business
Links and resources:
- FREE PDF - Digital Course Launch Checklist
- Let’s be friends! https://www.tiktok.com/@juliana_hahn
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your audience, business & bank accont.
In business there comes a point where you need to pivot and adapt to the times. You may need shift to make sure your systems are operating as efficiently as possible so that you can scale sustainably. We are at that point today.
In this episode we chat about:
- 80:20 rule
- Personal branding & authenticity
- Why 1:1 client work is not scalable
- How online courses can help you scale without limits
Links and resources:
- FREE PDF - How to Monetize the Knowledge you already have
- FREE PDF - Digital Course Launch Checklist
- Connect with me on https://www.tiktok.com/@juliana_hahn
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your Audience, Monetizing the knowledge you already have & Launching your own Digital Course.
Twitter is the home of many Cryptocurrency, NFT & general Web3 Projects. There are a lot of changes that has been made to the platform as well as future plans that Elon Musk has in the works for his future vision of the platform. Let's dive into how this may or may not affect how you plan out your Marketing Strategy in 2023.
In this episode we chat about:
- Elon Musk purchasing Twitter
- Reddit’s release of their own NFT collection, or digital collectibles
- Twitter registering as a bank
- Twitter becoming an everything app similar to that of WeChat
- Elon Musk banning free promotion of other Social Platforms within Twitter
Links and resources:
- FREE Downloadable NFT Launch Checklist
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your Audience, Community and Launching your NFT Project.
Deep diving straight into Launching an NFT Project can be daunting in Web3 if you don’t already have momentum in building a Community. To make matters worse, the Web3 technical jargon doesn’t help simplify & reduce overwhelm. Building communities can be done prior to launching your project if you choose to go this route.
In this episode we chat about:
- The difference between and audience & community
- How communities work & why they are so effective
- Examples of different communities in Web3
- How to create a community with no NFT Project
Links and resources:
- FREE MASTERCLASS - How to BEAR-MARKET-PROOF your NFT Project
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your Audience, Community and Launching your NFT Project.
“How can I do what these larger corporations are doing in their Web3 Strategy?” is a common question. Another would be “What are the benefits of these larger corporations being involved in Web3? Does it result in more people being onboarded NFTs & Web3 or do they just target their Web2 audience?”.
In this episode we chat about:
- Elon Musk purchasing Twitter
- Reddit’s release of their own NFT collection, or digital collectibles
- What the benefits are of larger corporations developing their own Web3 strategy
- What tactics other projects can also implement in their Web3 Strategy
Links and resources:
- FREE Downloadable NFT Launch Checklist
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your Audience, Community and Launching your NFT Project.
Show notes: Web3 can be a very confusing concept with all of its technical jargon. Not only is the Crypto & NFT language confusing but the concepts seem foreign when not explained in an easy to understand manner. The different phases of the Web, ie. Web1, Web2 and Web3 can be understood more simply when we look at the apps & platforms that were involved and how we were using them. This also gives us a great idea as to how this nascent space will evolve as we are still on the precipice of Web2 being onboarded.
In this episode we chat about:
- Going from no internet to the internet of sharing.
- The social media boom & document sharing through Dropbox
- Ownership of content in the Creator Economy
- The current and future trends in the NFT space.
Links and resources:
- FREE Downloadable NFT Launch Checklist
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your Audience, Community and Launching your NFT Project.
Launching an NFT Project can be confusing with technical Web3 jargon. To make matters worse, all the different marketing strategies you need to implement can also be overwhelming. Project creation can actually be broken down into a step by step formula & here are 4 of the steps that impact a project greatly
In this episode we chat about:
- The crypto & NFT market cycle
- Conceptualization on the core values of your NFT Project
- How partnerships & collaborations can help propel your NFT Collections momentum
- Pricing your 1/1 pieces ready for mint day
Links and resources:
- FREE Downloadable NFT Launch Checklist
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your Audience, Community and Launching your NFT Project.
Launching an NFT Project can be confusing with technical Web3 jargon. To make matters worse, all the different marketing strategies you need to implement can also be overwhelming. Project creation can actually be looked at in 3 Major Phases which are the broken down components to a successful NFT Launch.
In this episode we chat about:
- Web3 Technical Overwhelm
- What the 3 Main Phases to Launching a Successful NFT Project are.
- What are some of the important steps within each phase
- Team building, collaborating, or outsourcing help for your NFT Collection
Links and resources:
- FREE Downloadable NFT Launch Checklist
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your Audience, Community and Launching your NFT Project.
NFT Community building is common practice in the space. When you think of the acronym NFTs, shortly after comes the word Community. It’s the fundamental way that these project launch and also continue their marketing through the help of their raving fans but how did we get here and how do we build these Web3 Communities.
In this episode we discuss:
- The phases of the internet; Web1, Web2 & Web3
- The saturation of Content Marketing on the Internet
- Why NFT Communities are so effective for NFT Collections
- How to Build an NFT Community for your Project
Links and resources:
- FREE Downloadable NFT Launch Checklist
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit FOLLOW or the + sign, so you don’t miss out on any of the future episodes on growing your Audience, Community and Launching your NFT Project.
Growing your audience is not just for NFT Projects. It could simply be for those growing their Web3 audience for the potential to possibly monetize later on or release their own NFT Collection. NFT Marketing is no easy task and growing your own audience beforehand makes it much easier for you to quickly build your own Community.
In this episode we chat about:
- Why anyone in the Web3 Community should be growing their audience
- Best Practices of Social Media Marketing
- How to Niche yourself within the NFT Space
- Building your Know, Like & Trust factor
Links and resources:
- Download my FREE Web3 Follower Growth Cheat Sheet
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit FOLLOW or the + so you don’t miss out on any of my NFT marketing strategies, coming up soon.
It is common practice to only start thinking about your marketing strategy once your NFT art is complete but is that really the best strategy? That is almost like creating the product, not knowing whether it fits in with the current state of the market and hoping it just works out. The best NFT marketing strategies work backwards. You figure out the marketing and create a product works with the marketing plan you’ve mapped out.
In this episode we chat about:
- Why NFT founders often only start working on marketing after the art is done.
- Goblintown and their marketing strategy.
- How we should aim for Market-Product-Fit not Product-Market-Fit.
- How working out the marketing strategy first allows for more creative freedom and more room for strategizing.
Links and resources:
- Download my FREE Web3 Follower Growth Cheat Sheet
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing strategies, coming up soon.
There are common NFT Marketing mistakes that I see repeated over and over again. In this episode we talk about what those Web3 Marketing mistakes are, ranging from professionalism to hiring your marketing team on a smaller budget, then dive deeper into some alternative methods and strategies.
In this episode we chat about:
- Web3 Professionalism
- Anonymity in the NFT space
- Hiring NFT Promoters & why you shouldn’t
- What role you should hire for to help you with Marketing
Links and resources:
- Download my FREE Web3 Follower Growth Cheat Sheet
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing strategies, coming up soon.
Web3 is a new and nascent space and so the way we do marketing can be a little different to what we are normally use to seeing in digital marketing in Web2. In this episode, we look at the difference in marketing in Web2 vs. Web3, how the online marketing has evolved with the internet and common NFT Marketing tactics.
In this episode we chat about:
- The differences between a Customer & Community Member
- The Web3 version of Email Lists and how to grow them using Discord
- What Community Managers do as opposed to Social Media Managers
- Which Social Media platforms you should be on to market your NFT Project
Links and resources:
- Download my FREE Web3 Follower Growth Cheat Sheet
- Let’s be friends! https://twitter.com/JudhaXYZ
- Connect with me on https://www.tiktok.com/@judhaxyz
Make sure you hit SUBSCRIBE for more simple & actionable Web3 Marketing strategies.