The goal of Exceed Podcast is here to help you balance your life and business. Running your own business is no simple task, but it doesn’t have to mean a decision between growing your business or spending time with friends and family. Being an entrepreneur doesn’t mean you have to work 80 hours a week on your business, nor does it mean your should spend countless hours trying to make ends meet along the way. The Exceed Podcast is here to show you how to grow your business, efficiently and effectively so you can grow into the life you’ve always dreamed of having.
Curious to know what Em and I bring with us on a wedding day? In this episode we launch into what it is we pack and why. We'll break into which cameras and lenses are our respective favorites, and the less common items that are essential to how we operate.
There are three questions that we ask every. single. client. In this episode, we will dive into what those questions, and why we ask them, and the significance they play in the overall experience we are able to provide for the couples we get the honor of serving on their wedding day.
You always hear people who are growing their email lists so they have a wider client base, but the difficulty with wedding photography is that there is a natural matriculation of clients. So in theory, after a wedding client gets married, they no longer need your wedding photography services. In this episode, we dive into how to serve your wedding clients AFTER the wedding day to keep your client base growing, and continue serving the ones you've grown to love!
Today we're going to talk about something that is super near and dear to Tabor and I because we truly think of it as one of the ways that we have consistent lead generation and more than anything else, it fills our cup. This incredible source comes from HOW we do our networking.
When it comes to investing, especially investing for your business, it is easy to get distracted by gear, wedding shows, and advertising. In this episode, we will dive into the BEST investment you can make for your business. We'll also go over an incredibly intriguing case study that has perplexed countless Ivy League students over the years.
In this episode, we are going to dive into the process of setting goals and resolutions, discussing a couple of studies relating to our innate need to continue in our routine habits, and we're also going to dive into one of my all time favorite books. Happy New Year everyone! Now, let's get started.
There's a classic line from Andy Bernard where it's rounding the corner in the office and he turns to the camera and he says, "I wish there was a way to know that you were in the good old days before you actually left them". Allowing yourself to be vulnerable is to acknowledge the incredible life you have around, embrace the positive, embrace the negative, and be aware of moments when your clients are doing the same. There is a great deal of power within vulnerability, and we'll explore it more within this episode.
Sometimes we make our icky tasks a lot bigger than what they really are. In this episode, we dive into how to tackle the tasks you don't want to do. From taxes to responding to negative feedback, we'll discuss what no one wants to in "How to Handle Icky Tasks".
There are so many people who are working for themselves that are hitting that point where they are so close to burnout and they've hit that wall and they're just, they're done, and that's really sad, but it's a real moment that occurs. And we have to honor that we have to kind of consider like what is going on. I hope you are not at that point in your business, but if you even feel like you're close, I would definitely give this episode a listen.
What happens when your business takes a huge hit? You either get back up, or you quit. In this episode we discuss two different times that we took a major blow to our business. We'll talk about what happened, and the approach we took when it came to coming out even stronger on the other side.
So we are going to talk about today four words that can make or break a sale, diving into the importance in choosing your words wisely whenever you are describing the services and products you offer. We discuss the pathos, ethos, and logos of the sale, and ultimately how you can connect in a genuine way to create the best opportunities for both you and your client.
In this particular episode, then we're really going to dive into how we look at finding our ideal client. And this is to say that we're going to have a lot more very wedding photography, specific examples in this episode. And that does not mean necessarily that if you're not a wedding photographer, this does not apply to you because I feel like by understanding the basis of, you know, the thinking and mentality that we use in finding our clients, regardless of what industry you're in, then there's still something that is going to be applicable and applied towards your business.
Action Planning
In this episode, we are diving into action planning, and that's one of those things where really Em and Tabe play two very different roles.
There's a lot of value in both the long-term and short-term planning. And even though we share the roles with each other, typically Tabor does a little more of the long-term and Emily does a lot more of the day-to-day implementation side of things.
In this episode, you will see how we tackle the roles of visionary and implementor, and we'll cover 3 tips for both!
Profit First is a method of allocating your income, and not only was it easy to implement, but once we did, we immediately started seeing the fruits of our labor come to fruition. In this episode, we break down what the Profit First method is, why we use it, how you can set it up, and the benefits it brings in building a happier and healthier work-life balance.
Imposter Syndrome.
In this episode, we dive into how you can consider and conquer the alienating voice of defeat.
This bonus episode carries over one of the major themes from Episode 003 - SWOT Analysis, Strength. In this bonus episode, we go over the idea of finding your strength regardless of where you currently are in your entrepreneurial journey.
This episode is regarding the SWOT analysis, and I'm wanting to start off episode three just right off the bat with the SWOT analysis, because I feel like it is one of those things that is imperative and vital to not only the success of your business, but also the direction of your business.
Today, we have something super awesome that we're going to bring to you. And this is super near and dear to our hearts because this is a component of our business that has allowed us to grow while keeping staff to a minimum count. And just to make our life and work-life balance that much better. So we're going to talk today about outsourcing.
In this episode, we will dive a bit into what we did before wedding photography. Who we are today and provide insight into what you could expect as you tune into this podcast.