The FODcast: Recent Episodes

Tim Roedel and James Hodges

In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

Are product features enough to stand out anymore?

On this week’s episode of The FODcast, Tim is joined by Angeley Mullins, Founder & CEO of Aetheris Ventures, to explore how founder-led branding, storytelling and AI are reshaping go-to-market strategy.

From the rise of AI-generated content, through to changing buyer expectations and the growing demand for authenticity, this is a really interesting conversation about how businesses build trust in an increasingly noisy market.

We also discuss:

Why founder-led branding is becoming more important
How storytelling is shifting from “nice to have” to strategic advantage
Why audiences are tired of purely feature-led messaging
How AI is changing sales, marketing and customer success roles
Why creativity, critical thinking and prompting are becoming key skills

A really useful listen for founders, CEOs, marketers and growth leaders thinking about how to differentiate in a market where products and content can be replicated faster than ever.

Listen | Share | Comment

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

There’s a fine line between smart retail media and too much noise.

On this episode of The FODcast, Tim is joined by Dean Harris, from Co-op Media Network, and Anders Henricson, from Grassfish, to unpack what that balance looks like in practice.

The conversation gets into the commercial opportunity behind retail media, but also the customer experience risk if retailers allow short-term revenue to override shopper needs.

From in-store screens and attention metrics, through to data, customer journeys and commercial layout, this is a really interesting conversation about how retailers can unlock new media revenue without compromising the shopping experience.

We cover a whole host of topics including:

Why retail media has become such an important growth opportunity
The risk of communication overload in-store
How Co-op approaches campaign governance and customer experience
Why attention may matter more than impressions
How connected screens can support, rather than disrupt, the customer journey

A strong listen for retailers, brands and anyone thinking about the future of in-store media, customer attention and connected retail experiences.

Listen | Share | Comment

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Is delivery still being treated too much like logistics, and not enough like customer experience?

On the latest episode of The FODcast, James sits down with André Sikborn Erixon, VP of Growth at Ingrid, to explore why delivery has become one of the most important and misunderstood parts of modern commerce.

From checkout accuracy and customer preference, through to lockers, omnichannel fulfilment and agentic commerce, this is a really interesting conversation about how delivery now shapes trust, loyalty and repeat purchase.

We discuss:

Why delivery experience starts long before the parcel arrives
How customer expectations vary depending on context
Why speed and price are not the only delivery variables that matter
The role of lockers, pickup points and sustainable delivery options
How shipping can become a revenue opportunity, not just a cost centre
Why delivery accuracy will matter even more in an AI-led commerce journey

A strong listen for anyone thinking about customer experience, fulfilment, ecommerce strategy or the future of delivery.

Listen | Share | Comment

FODcast #DeliveryExperience #DigitalCommerce #eCommerce #CustomerExperience #RetailTech #Omnichannel

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Most businesses know AI is changing commerce.

The bigger question is whether their product data is actually ready for it.

In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers.

The conversation covers:

Why AI changes how products are discovered
The growing importance of attributes and enrichment
Why “good enough” product data may no longer be enough
How marketplaces and ecommerce journeys could evolve from here

One line from Romain that really stuck with us: “Your product data strategy is your go-to-market strategy.”

It’s a great listen...enjoy.

Listen | Share | Comment

AI #DigitalCommerce #RetailTech #ProductData #ConversationalAI #Akeneo

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Are brands looking far enough ahead when evaluating ecommerce platforms?

On the latest episode of The FODcast, James sits down with Marina Milojkovic, VP UK at Grebban, to unpack why total cost of ownership in ecommerce is often far more complex than brands initially expect.

From app sprawl and operational complexity, through to team structure, ownership and long-term scalability, the conversation explores why platform decisions cannot just be evaluated on implementation cost alone.

We cover a whole host of topics including:

Why Shopify doesn’t always mean lower TCO long term
The hidden cost of apps, integrations and operational complexity
Why brands need to look at years three and four, not just implementation
How regular TCO audits can help keep tech stacks lean
Why TCO, AI, brand experience and UX are increasingly part of the same ecommerce investment conversation

A really practical discussion for brands reviewing their ecommerce setup, planning a replatform, or simply trying to understand where complexity and cost actually come from.

Listen | Share | Comment

FODcast #DigitalCommerce #eCommerce #Shopify #Centra #RetailTech

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Pricing in retail still isn’t where it needs to be.

In this episode of The FODcast (and the launch of Season 8), we sit down with Meghan Stabler (Co-Founder and CMO at AI-driven, contextual pricing platform alentr) to explore why pricing remains one of the most complex and underdeveloped areas in digital commerce.

Drawing on her experience as former SVP of Global Marketing at BigCommerce where she helped scale the business through to IPO, Meghan shares a clear and practical perspective on the gap between performance metrics and pricing strategy - and what businesses need to rethink.

We cover:

Margin vs conversion - why strong performance doesn’t always mean pricing is right
The reality of discounting - easy to implement, harder to sustain
AI in pricing - where it adds value and where it still falls short
Static vs dynamic models - why many businesses remain reactive
Pricing guardrails - protecting margin while staying competitive

If pricing is still being treated as a periodic review rather than an active, strategic lever, this is a conversation worth your time.

🎧 Listen | Comment | Share

FODcast #DigitalCommerce #Retail #PricingStrategy #AI #eCommerce

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural.

On this week’s episode of The FODcast, James sits down with Tom Williams, Head of Commerce at UNRVLD to unpack why B2B transformations stall…and what actually gets them moving.

We cover a whole host of topics including:

Complex pricing + org structures: different users, permissions and hierarchies; and why it needs uncovering early
Legacy order channels (email, punchout, OCR and more): you often can’t “switch it off” even if it’s inefficient
Customer-first vs tech-first: most businesses start with a feature tick list, not customer behaviour
Digital maturity reality checks: why teams think they’re further along than they are
Integration first: a robust middleware approach that lets you change systems without breaking everything else

If you’re modernising B2B, this is a practical conversation: start with the “as is”, map the “to be”, then make progress iteratively - without forcing a big bang.

🎧 Listen | Comment | Share

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

“People sleepwalk without intent.”

That’s how Jim Tattersall, Founder & CTO at Rotate°, describes one of the most common causes of failed commerce transformations.

In the latest episode of The FODcast, Jim and Andy Jackson (Rotate’s Chief Creative Officer) unpack why brands often reach for tools, platforms and architectures before they’ve properly defined the problem they’re trying to solve.

They discuss:

How hype cycles push teams into reactive decisions
Why over-reliance on third-party tools creeps in unnoticed
The risk of building teams around technology rather than outcomes
Why intent matters more than architecture

The message is measured but clear: progress comes from clarity, not momentum.

This really was a great 3-way conversation with our Director of Client Engagement, James…and really frames some of the background and points raised in Rotate’s recent Tech Report.

DigitalCommerce #TechnologyStrategy #Leadership #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

“We’re kind of drowning in a sea of sameness.”

That’s how Rob Hoekman, Senior Director of Experience Consulting at Empathy Lab by EPAM describes the state of ecommerce today.

On this week’s episode of The FODcast, our CEO Tim and Rob unpack how decades of optimisation and best practice have led to convergence - in platforms, patterns and experiences - and why differentiation is getting harder, not easier.

They explore:

How ecommerce capability has become commoditised
Why replatforming now delivers smaller gains than it once did
The risk created by years of customisation and legacy
Why brands are being pushed to rethink their entire commerce fabric

Rob’s view is measured but direct: the next phase of growth won’t come from chasing new stacks, but from rethinking how commerce ecosystems are designed and operated.

🎧 Listen | Comment | Share

DigitalCommerce #DigitalStrategy #Engineering #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

“It’s not the licence cost that kills you; it’s the invisible overhead.”

That’s how Serge El Hachem, Director of Solutions Engineering at Lazer Technologies, describes what’s really slowing enterprise commerce down.

On this week’s episode of The FODcast, host James and Serge unpack how global retailers are simplifying their stacks, cutting total cost of ownership, and finding real speed on Shopify.

We also cover:

The invisible overhead - multiple vendors, fragile integrations, endless QA and DevOps cycles.
Where costs shrink fastest; hosting, scaling, PCI and security handled natively, no AWS bills or patching.
Speed as the unlock - six-month builds become six-week sprints, compounding learning and growth.
App strategy that scales - Serge’s rule: every app should automate, measure, or personalise, or it’s bloat.
Enterprise maturity - extensible checkout, powerful promo logic, and fast-maturing B2B capabilities.

With two decades in engineering and eight years focused on Shopify, Serge’s insight is clear: simplify the architecture, and growth follows.

🎧 Listen | Enjoy | Comment | Share

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Confused about what’s actually working in digital commerce right now?

You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just noise.

On this week’s episode of The FODcast, host Tim Roedel sits down with Jamie Vaughan, ex MD at Signifly, to cut through the chatter and get practical about what to fix first.

Here’s what we cover:

The “Donald effect” impacting US growth - and how to rebuild confidence through landed cost clarity and reassurance
Conversion that counts: prioritising high-impact experiments using RICE (Reach, Impact, Cost, Effort)
Life after cookies: why attribution and cohort analysis (with tools like Triple Whale) are now essentials
Turning first-party data into your growth engine - not a last-ditch paid ads replacement

Plus, real examples, clear takeaways, and no fluff.

If you’re scaling, re-platforming, or rethinking your funnel for 2025, you’ll want to hear this one.

🎧 Listen now

#DigitalCommerce #Ecommerce #Shopify #AI #DataStrategy #Search #CRO #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

"Accessibility isn’t a niche feature set; it’s the operating system of a fair and profitable digital world."

On this week’s episode of The FODcast, James sits down with Hilary Stephenson, Managing Director at Nexer Digital, to unpack how inclusive design drives growth, reduces risk, and builds trust across every customer journey.

In our chat, we cover a whole host of things, including:

The European Accessibility Act - what’s in scope, what deadlines matter, and why compliance is only the floor, not the ceiling
The biggest friction points in retail journeys - and how to turn them into wins through clear content, contrast, and keyboard-friendly design
What government digital services get right: co-design, testing with assistive tech, and radical transparency
How inclusive design and immersive commerce can coexist, and why heavy scripts, pop-ups, and “dark patterns” are just bad UX
The practical sequence to start today: set a baseline, “fix the six,” publish an honest accessibility statement, and keep testing

With more than 25 years in content, UX and inclusive service design, Hilary brings the experience of someone who’s helped make accessibility business-critical for leading brands and public sector organisations alike.

Tune in, enjoy, and let us know your thoughts!

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

AI is not just changing tools, it is changing teams, skills and how customers find you online.

In this week’s episode of The FODcast, host James Hodges sits down with Rob Goodwin, Chief Data Officer at MSQ Partners, to talk about what is moving fast, what is hype, and what leaders should fix now.

We cover:

AI agents for triage, code generation and repetitive analytics, and what that means for junior and mid-level roles
The rise of AI Ops to monitor, tune and audit models in production
Why first-party data quality still beats shiny tools, and how to clean and enrich what you already have
Practical steps to align clickstream, CRM and purchase data so personalisation actually works
Trust in an AI world, including QA, transparent citations and brand-owned communities

If your 2025 plan touches AI, data or search, this one is absolutely ESSENTIAL listening.

🎧 Tune in now

AI #DataStrategy #DigitalCommerce #MarTech #Search #Personalisation #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel AND James Hodges side by side in the interviewer’s seat once again, but we’re also joined by two guests from global commerce agency Domaine, Kim Samuelsen and Max Rolon.

In this four-way chat, we discuss how Shopify’s native capabilities now handle serious complexity across EMEA without the overhead of composable stacks - and what that means for brands weighing platform choice, expansion, and cost control.

From Markets and meta objects to multilingual storefronts and local payment methods, we explore what’s changed, what still trips brands up, and where the smart money goes when every budget line is under pressure.

The conversation digs into:

The real barriers of European expansion - compliance, duties, and fulfilment quirks like lockers and pickup points
When to stick with Shopify Payments versus legacy gateways
Why clean, centralised data underpins everything from AI personalisation to CRM efficiency
How unified commerce is replacing brittle omnichannel integrations

You’ll also hear real-world examples; from a Magento-to-Shopify B2B migration that finally brought B2B online to an enterprise furniture launch that hit a 23-week timeline and lifted conversion by 19%.

If you’re weighing platform choice, entering Europe, or tightening spend ahead of Q1, this is your field guide to cutting TCO without cutting ambition.

🎧 Enjoy!

ShopifyPlus #Ecommerce #DigitalCommerce #UnifiedCommerce #PlatformMigration #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What makes a 20-year veteran development team bet everything on Shopify?

According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back.

We cover:

The Total Cost of Ownership (TCO) myths CFOs often miss – and why Salesforce can be 35% more expensive than Shopify
How Code migrated a well-known retail brand from Salesforce to Shopify in just six months
Why payment service provider (PSP) fees are often the single biggest hidden cost for enterprise merchants
The three actions every brand should take to reduce platform costs: cut redundant apps, renegotiate regularly, and avoid long-term contracts
Where AI fits (and doesn’t) in enterprise commerce – and what to expect from Shopify’s rapid B2B roadmap

Bob also shares how Code’s TCO calculator helps brands uncover their true costs with surprising accuracy, giving enterprise teams the clarity they need to make smarter platform decisions.

If you’re exploring a platform migration or want to understand the real economics of Shopify vs. legacy platforms, this episode of The FODcast is a must-listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What’s really driving the AI revolution in digital commerce? According to Sander Berlinski, Director of Innovation at valantic, the answer isn’t chasing futuristic hype, but focusing on what’s working right now.

In this FODcast episode, Sander breaks down how AI is already transforming retail, from automating compliance checks to reshaping creative roles; and why data foundations, not shiny tools, should be every retailer’s first priority.

We explore how his team built an EU Accessibility Act checker that plugs straight into e-commerce systems, turning compliance risks into improvement tickets, and why this kind of focused solution shows AI at its best.

We also cover:

The roles being most disrupted by AI, from customer service to front-end design
How platforms like Shopify are democratising creative content through natural language prompts
Why unglamorous data architecture is the biggest barrier to meaningful AI adoption
The compliance risks of employees experimenting with generative AI tools like ChatGPT
Practical advice for mid-market retailers balancing quick wins with long-term preparation
A glimpse into the near future of hyper-personalised product pages and physical-digital integration

If you’re in retail, digital commerce, or innovation, this is a grounded conversation about separating substance from hype and preparing your business for an AI-enhanced future.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

**What’s really shaping the future of digital commerce?

According to Rhea Fox*, Marketing Director of Gift Experiences at* Moonpig Group**, the biggest shift isn’t just technology - it’s how distribution and marketplaces are rewriting the rules of retail.

In this FODcast episode, Rhea draws on senior roles at eBay, Ted Baker, and Monsoon Accessorize to explore how brands are adapting to an increasingly fragmented ecosystem.

From the rise of retailers like Next and John Lewis as marketplace hubs, to the blurred lines between owned and paid channels, she explains why customer-centricity is making a comeback after years of acquisition obsession.

We dive into why not every brand belongs on TikTok, how marketing effectiveness tools are being underused despite huge potential, and where AI is already delivering tangible value - from SEO and creative optimisation to game-changing innovations in reducing apparel returns.

If you’re in marketing, ecommerce, or digital strategy, this is a practical, insightful conversation on navigating complexity while staying focused on what matters most: understanding your customer.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates.

Or, as she calls them, your fan club.

In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes.

We also cover:

Why loyalty is about consistent brand promises, not just transactions
How an “inch wide, mile deep” focus helps Voyado outperform broader platforms
The demographic insights that shape different customer journeys
How to connect online and offline retail experiences seamlessly
Why user-friendly tech is replacing heavy enterprise systems in retail

If you’re in retail, marketing, or customer experience, this is a great insight into how to turn customers into lifelong fans, connect online and in-store journeys, AND build loyalty strategies that deliver real results.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What really drives the future of retail? According to PMC’s Technology & Solutions Director Elliot Winskill, it’s not about choosing between online and in-store, it’s about mastering the space in between.

In the latest episode of The FODcast, Elliot unpacks how 12 years in retail technology have given him a front-row seat to the industry’s scars, shifts, and breakthroughs - from the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, not just a tech solution.

We also cover:

Why the biggest barriers to progress aren’t technical, but organisational
How COVID accelerated a more balanced, blended approach to retail
The untapped opportunity of impulse purchases across digital + physical channels
Why unified commerce means mapping every customer touchpoint, not just selling platforms
How retailers can embrace composable architecture without a costly “rip and replace”

If you’re in retail, technology, or customer experience, this is a powerful conversation on breaking down silos, rethinking digital transformation, and creating the seamless journeys today’s customers expect.

RetailTech #UnifiedCommerce #CustomerExperience #RetailInnovation #Omnichannel #FODcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

AI, trade wars, and data sovereignty are reshaping European tech strategies - and businesses can no longer rely on yesterday’s playbook.

In this episode of The FODcast, we’re joined by Daniel Hinderink, Director of Strategy and Growth at TechDivision, to unpack the deep structural shifts happening across the digital landscape.

We cover:

Why data sovereignty is now a board-level concern in pharma, manufacturing, and financial services
What Switzerland can teach us about protecting intellectual property in cloud-first environments
How AI is disrupting the traditional software licensing model - fast
Why practical AI tools often beat cutting-edge features when it comes to ROI
What the future holds for developers, service providers, and software vendors alike
How change management can begin with technology (if you want to win hearts and minds)

If you're involved in digital transformation, evaluating your AI strategy, or rethinking your tech stack, this one is essential listening.

🎧 Tune in now

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In the latest episode of The FODcast, we were delighted to be joined by Teemu Tolonen, CCO at Woolman, to unpack one of the biggest shifts in digital commerce: how Shopify has quietly become a serious contender in enterprise retail.

As part of Europe’s largest Shopify Plus agency, Teemu brings first-hand insight into what’s driving this change and how retailers are rethinking their technology strategies.

We cover:

How Shopify’s semi-composable architecture delivers flexibility without complexity
Why major retailers are seeing considerable cost savings when switching to Shopify Plus
What brands need to know before migrating - from data readiness to project teams
How unified customer data is finally solving retail’s online/offline disconnect
Where AI fits into the future of enterprise commerce

Teemu’s message is clear: Shopify isn’t just for start-ups anymore - it’s reshaping the way global retailers approach technology and growth.

If you’re evaluating your commerce stack or tracking retail tech trends, this one’s a must-listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Is Replatforming Dead? Why Retailers Are Taking a More Targeted Approach to Tech Investment

In the latest episode of The FODcast, we’re joined by Tal Ofer, Senior Partnerships Director at Cloudinary and Co-Founder of the MACH Alliance Community Council, to unpack the reality of tech decision-making in retail right now.

With over 15 years shaping global eCommerce strategies, Tal brings a straight-talking perspective on where retailers are really investing - and where the hype doesn’t match the reality.

We get into:

Why large-scale replatforming is on pause for many brands
The shift towards targeted, ROI-driven tech projects
How personalisation and loyalty are driving customer lifetime value
The rise of composable architecture, and why it’s not for everyone
Why speaking to those who’ve actually implemented MACH principles is a must

As Tal explains: unless your system is completely broken, you’re not going to rush to change it. Retailers want technology that delivers value- fast.

If you’re navigating margin pressure, evolving customer expectations, or considering how composable commerce fits into your business, this episode offers clear, practical advice.

Sit back, tune in, and enjoy!

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

The death of the high street? Not quite.

In this episode of The FODcast, we’re joined by James O’Hare - Area VP UK at Sitoo – to explore why physical retail isn’t dying, it’s evolving.

From in-store gyms and juice bars to immersive tent villages, retailers creating memorable, experience-led spaces are thriving. And behind it all? A shift from disconnected systems to unified commerce, where real-time data powers seamless, personalised shopping.

We cover a LOT in this episode, including:

Why in-person shopping still accounts for 75–80% of retail sales
The admin load facing store staff (and how tech is changing that)
What unified commerce really means (and why it’s more than just omnichannel)
Surprising data gaps between UK and Swedish retail
How smarter POS systems are freeing staff to serve customers

James brings sharp insight and real-world examples that every retail leader should hear.

Take a walk, grab a coffee, and tune in.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Legacy Systems Meet AI: Can B2B Can Bridge the Gap?

The B2B sector is standing at a crossroads. On one side: faxes, spreadsheets, and legacy systems. On the other: AI-powered smart agents and instant order processing.

In this episode of The FODcast, Aidan McGaughey – EMEA Country Manager at OroCommerce shares how B2B businesses can navigate this tension, and unlock meaningful value from AI without falling for the hype.

We dig into:

How AI is already delivering value in B2B – from OCR-powered order processing to smart agents for customer queries
Why foundational product data is the real key to AI success
The rise of digital-first buyers – and the pressure for Amazon-like experiences
Why pilot projects beat wholesale AI rollouts every time
The evolving role of community, knowledge-sharing, and the human touch in B2B

Aidan makes a compelling case for starting small, thinking strategically, and building from a solid data core.

If you’re balancing digital ambition with operational reality in the B2B space, this episode is packed with practical advice to move forward, not just faster, but smarter.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

"If you touch it, you can trust it."

In this episode of The FODcast, we’re joined by Steven Irwin – Chief Commercial & Technology Officer at Vivobarefoot - to explore how today’s most progressive D2C brands are blending technology, purpose, and people to drive long-term growth.

With leadership experience at ASICS, Hunter Boots, Wolverine Worldwide, and more, Steve brings a unique, cross-functional perspective on what it takes to build authentic, resilient brands in an increasingly complex digital world.

In this conversation, we cover:

How Vivobarefoot’s ReVivo and community initiatives are redefining what post-purchase brand engagement looks like
The rise of sustainable commerce - and why it's more than a marketing trend
What the pandemic taught us about omnichannel agility and real-world connection
Why purpose-led brand identity is your most defensible asset in a noisy market

If you're navigating D2C growth, scaling ecommerce infrastructure, or want to better align digital strategy with values and community impact, this one’s a must-listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In this episode of The FODcast, Matt Parkinson - Founder of GENE Commerce and co-founder of Shopthru and BlueFinch - cuts through the hype to share a candid, insider’s view of the Adobe Commerce (formerly Magento) ecosystem.

While some in the industry claim Magento’s time has passed, Matt sets the record straight. With an estimated 8–12% market share among top-tier retailers, Adobe Commerce continues to serve businesses that need deep flexibility and control.

With two decades in e-commerce tech, Matt shares insights you won’t find on LinkedIn:

The evolution of Magento through multiple ownership change- and why the community is its greatest strength
What Adobe’s new SaaS approach means for developers, agencies, and enterprise brands
The danger of trend-chasing: from PWA to MACH and why some “modern” strategies lead to complexity and debt
Why checkout optimisation - often overlooked - can deliver double-digit conversion gains
A look at Shopthru’s vision for embedded commerce and the future of buying at the point of discovery

Whether you’re navigating platform strategy, eyeing digital transformation, or just want a brutally honest take from someone who's seen it all, this episode is packed with practical lessons.

🎧 Tune in now!

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

The e-commerce platform market is evolving - and fast.

Gone are the days of two-year projects and monolithic systems. Today’s businesses demand flexibility, speed, and the right balance between out-of-the-box functionality and best-of-breed integrations.

In this episode of The FODcast, Jochen Binder, Head of Backend and Data Solutions at diva-e, takes us inside the latest trends shaping the future of digital commerce.

With over two decades of experience across B2B and B2C digital transformation, Jochen shares why some platforms are thriving while others are losing relevance - and why even MACH-first strategies aren’t immune to challenges. His real-world insights cover:

Why Germany’s “hidden champions” are quietly leading B2B digital innovation
The future of MACH architecture - and why pragmatic hybrid models are on the rise
Emerging players to watch like VTEX and Scayle
Why AI and B2B loyalty programmes are set to reshape commerce strategies
The shifting dynamics of a post-pandemic platform market

If you're selecting a platform, planning a digital transformation, or just want a real-world view of what’s next in commerce tech, don’t miss this candid conversation.

DigitalCommerce #B2BCommerce #PlatformStrategy #FODcastSeason7 #EcommerceTrends #AIinCommerce

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

We’re excited to announce the launch of Season 7 of The FODcast! This season brings you fresh insights from top industry leaders, innovators, and experts. As always, we’re exploring the latest trends, strategies, and challenges in the digital commerce space.

Our global audience continues to grow, with listeners tuning in from across the UK, the United States, Germany, Brazil, and even places as far afield as Japan and Australia. Whether you're in retail, tech, or any industry at the intersection of digital transformation, this latest season will have something for you.

New Episode: Simon Hamblin on the Secrets of Successful Digital Transformation

To kick off the new season, we sit down with Simon Hamblin, co-founder of fusefabric, Shopify's largest enterprise partner in Europe, to discuss why technology-led projects fail so often and what it takes to get digital transformation right.

Simon’s career is nothing short of impressive, with past roles such as scaling ASOS technology during its billion-pound growth phase, leading global technology at Emirates Group, and overseeing 30 travel brands worldwide. He brings invaluable experience from his work in diverse industries, including retail, travel, and finance.

In this episode, Simon explains why business leadership, not technology, must drive transformation. He highlights the importance of aligning technology with business needs and dives into the discovery process that sets successful projects in motion.

Simon also shares how fusefabric’s approach, including the rapid migration of a multi-million-pound business to Shopify in just eight days, challenges conventional thinking and ensures digital transformations succeed where others fail.

Don’t miss this insightful conversation packed with actionable takeaways.

DigitalTransformation #AIinRetail #Shopify #TechLeadership #FODcastSeason7

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

**Before Season 7 lands... we're taking one last dive into the FODcast archives.

For our final re-run, we’re revisiting a conversation that happens to be our most viewed episode of all time on our YouTube channel**.

Originally recorded and published in November 2024, this episode with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech, still hits all the right notes for anyone navigating transformation in 2025.

Wendy’s journey - from the early days of CompuServe to leading cutting-edge digital strategy - offers powerful insights into change leadership. In this episode, she shares how successful transformation comes down to balancing people, culture, and strategic planning.

She also unpacks the difference between incremental and revolutionary change - an area that’s only grown more relevant with the rapid adoption of generative AI, evolving team structures, and the increasing pressure for businesses to adapt at speed.

Whether you’re a programme leader, a digital product owner, or someone driving culture change across your organisation, Wendy’s advice on strong programme management, effective product ownership, and building meaningful business partnerships remains essential listening.

TheFODcast #FutureOfDigitalCommerce #ComposableCommerce #DigitalTransformation #ThrowbackThursday #Podcast

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

As we continue our brief pause before the launch of Season 7, we're rewinding ever so slightly to bring you our most downloaded episode of all time!

This episode, recorded in September of last year, explores the fascinating rise of fractional hiring in digital commerce with guest Adrian Wakefield, co-founder of Digital Wow Group, who has over 35 years of experience in technology and digital transformations.

Adrian provides compelling insights into why businesses - especially in the mid-market - are increasingly turning to fractional C-level executives. Unlike traditional contracting, fractional leadership offers specialised expertise at critical junctures, making it a flexible and cost-effective solution. As Adrian puts it, "My definition of fractional is making yourself available at the point it's needed.”

In this episode, we explore how organisations can adapt their structures to accommodate fractional leadership, addressing challenges around line management while maximising the value of functional expertise.

Adrian also argues that fractional hiring represents a fundamental shift in how organisations access talent - a trend that will continue to reshape executive talent acquisition in digital commerce, even as economic conditions improve.

Whether you're considering fractional leadership for your business or exploring it as a career path, this episode is a must-listen for valuable perspectives on this growing trend.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

For our latest dig into the FODcast archives whilst we gear up for Season 7, we’re revisiting some of our most popular episodes and a topic of conversation that is still as relevant now as it was back in November 2023 when it was recorded.

This re-run episode features a candid conversation with David Hardiman, former Head of Software Development at Wiggle, about his experience leading a major retailer through a two-and-a-half-year transformation from a 20-year-old legacy system to a modern composable architecture.

This episode sheds light on the complexities of composable commerce that often go unspoken. David pulls back the curtain on what happens when the nine-month transformation you were promised stretches into years of challenges, unexpected hurdles, and hard-earned lessons.

He discusses managing 150 different integration points, selecting the right components and partners, and the crucial importance of understanding the problems you're trying to solve before committing to a composable approach.

Since this episode aired, the landscape of digital transformation has continued to evolve. David's insights remain incredibly relevant, especially as the future of eCommerce is increasingly shaped by AI and large language models.

If you’re navigating digital transformation, rethinking your tech stack, or simply looking for expert perspectives on the realities of composable commerce, this episode is a must-listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks.

Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability from their digital commerce solutions. Fast forward to today, and those conversations are more relevant than ever - especially as AI reshapes commerce, and enterprise buyers push vendors to adapt faster.

🔍 Discussion Highlights:

MACH at a Crossroads – Are vendors keeping pace with evolving buyer expectations?
AI’s Expanding Role – How AI is simplifying commerce and integrating into MACH frameworks.
Tech-Savvy Buyers – Digital-native enterprises are reshaping how tech is adopted and implemented.
Platform Evolution – Can Shopify and other platforms meet enterprise needs while staying MACH-compliant?
New Frontiers for MACH – How industries like healthcare and financial services are embracing composable tech.
The Vendor Challenge – Why adaptability is key in a fast-changing landscape.

If you missed this episode the first time around - or want a refresher - now’s the perfect time to tune in.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

As we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever.

In our chat, Craig and Rico explored the evolving expectations of digital consumers, the growing complexity of modern commerce, and the key challenges brands face when adopting a composable approach. They also shared real-world insights on why some digital transformations succeed while others fall short - covering everything from organisational mindset to the role of flexible commerce architecture.

Since this conversation, SCAYLE has continued to gain industry recognition. They were named once again in the 2024 Gartner® Magic Quadrant™ report, based on its 'Completeness of Vision and Ability to Execute' reflecting their momentum in the market. They’ve also become the official eCommerce platform provider for Manchester United and, more recently, powered Harrods’ new online shopping experience. Their growth underscores the importance of adaptability in a rapidly shifting retail landscape - one of the very themes discussed in this episode.

If you’re navigating digital transformation, rethinking your tech stack, or simply looking for expert perspectives on the future of eCommerce, this episode is well worth a listen.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

The latest episode of The FODcast is here, and this time we’re joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce.

Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into:

Gen Z who are rewriting the rules of online shopping, meaning traditional strategies no longer cut it. Social media is now the first stop on their buying journey, and brands that fail to bridge the gap between platforms and e-commerce sites risk being left behind.
What makes this generation tick, why authenticity and social proof are now non-negotiable, and how brands can craft seamless, engaging experiences that keep customers coming back.
The inevitable rise of AI-driven personalisation - from boosting customer engagement to building trust in an era of growing data privacy concerns.
The shift towards ‘unified retail’ as digital and physical retail continue to merge, where every touchpoint is connected for a frictionless shopping experience.

🎙️ This isn’t just a conversation about where e-commerce stands today—it’s an essential look at the trends set to shape its future. Don’t miss it.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

The Power of DE&I in Digital Commerce: A Conversation You Can’t Miss 🎧

In the latest episode of The FODcast, we sit down with Jasmin Guthmann, Vice President of the MACH Alliance, to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highlights why DE&I is more than a buzzword—it’s a strategic advantage.

From the impact of unconscious bias in hiring to the worrying rollback of diversity initiatives, Jasmin shares candid insights into the current state of the industry and what’s at stake if progress stalls. She also dives into how diverse teams fuel innovation, boost morale, and drive stronger business outcomes.

💡 Key Takeaways:

Why DE&I is essential for business growth, not just a compliance tick-box
The hidden cost of unconscious bias in recruitment and leadership
Practical ways businesses can create inclusive environments that empower all employees
How community involvement and mentorship programmes are shaping the next generation of diverse talent

🎙️ This isn’t just a conversation—it’s a wake-up call. Whether you’re a business leader, an employee, or an advocate for change, this episode delivers thought-provoking insights that will challenge perspectives and no doubt spark reflection.

DiversityInTech #DigitalCommerce #InclusionMatters #Leadership #FutureOfWork

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

The Future of B2B Digital Commerce: A Must-Listen Conversation 🎧

In the latest episode of The FODcast, we sit down with David Williams, Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce.

From the rise of digital natives leading businesses to the demand for seamless online solutions, David shares his insights into how AI and other technologies are driving change and making these solutions more accessible and cost-effective than ever before.

💡 Key Takeaways:

How Gen AI is shaping B2B customer journeys with digital-first tools
The role of AI in enhancing customer experiences without losing the human touch
Strategies for B2B businesses transitioning from legacy systems to modern, customer-centric solutions
Real-world examples from trailblazers like Oro, Sitecore, and Nibble

🎙️ Don’t miss out on this transformative discussion. Whether you’re in B2B or B2C, the lessons shared here are crucial for understanding where the market is heading.

B2BCommerce #DigitalTransformation #EcommerceInnovation #AI #FutureOfWork

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Why Do So Many Business Transformations Fail?

In this episode of The FODcast, we’re joined by Phill Gillespie, currentlyClient Engagement Principal at Mindera, to explore why digital transformations often fall short—and what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the real challenges behind lasting change.

💡 Key takeaways:

Why transformation isn’t a one-time fix—and how to get it right
The role of communication in overcoming internal resistance
Why companies should rethink MVPs
How businesses like Monzo succeed in customer-first transformation
The hidden emotional factors that influence adoption and engagement

🎙️ Don’t miss this essential conversation. Whether you’re leading transformation or stuck in the trenches, Phill’s insights will help you rethink your approach and avoid the common pitfalls.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B.

Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as smaller enterprises, to thrive in an evolving market.

💡 Key topics we explore include:

The vast untapped potential of the B2B market and how to drive innovation
A deep dive into composable commerce vs. monolithic systems—and which suits B2B best
Balancing founder priorities while navigating venture capital challenges
How AI and automation can enhance the B2B experience without losing the human touch
The growing influence of younger generations in shaping B2B customer expectations

🎙️ Why listen? This episode is packed with actionable insights and forward-thinking strategies to help you stay ahead in the competitive B2B e-commerce space. Whether you're a founder, a digital commerce expert, or simply intrigued by the future of B2B, this is a must-listen conversation that could reshape your approach.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill.

In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets.

Martijn reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US. Plus, we learn more about his approach to juggling multiple ventures; trusting his intuition in decision-making, and the crucial role of working with passionate partners to drive success.

💡 We also chat some more about:

The early challenges of building Ask Phill from the ground up
Why targeting the right market is essential for scaling a business
The power of collaboration with skilled partners
How agility and strategic hiring fuel business growth

🎙️ Don’t miss out on Martijn’s invaluable insights—tune in now to learn the secrets behind his success and how you can apply them to your own entrepreneurial journey.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

**Can simple loyalty strategies really make a difference in today’s competitive landscape?

In the latest episode of our podcast series, The FODcast*, we’re joined by* Fiona Stevens*, Director of Marketing at* LoyaltyLion**, to explore the power of loyalty programs in digital commerce.

Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and drive lasting retention and growth.

💡 What’s in this episode?

The stages of building a successful loyalty program and tailoring rewards to customer journeys
How personalisation and gamification enhance customer engagement
Success stories from brands like The Inkey List and AU Vodka, and how they integrate loyalty into their digital strategies
The power of data in shaping loyalty programs and boosting conversion rates Emerging trends like omnichannel experiences and sustainable fashion in loyalty marketing

🎙️ A must-listen for anyone curious about the impact of loyalty programs on customer engagement and business growth.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, we’re joined by Rosie Bailey, Co-Founder and CEO of Nibble, to discuss how AI and innovative strategies are transforming the digital commerce landscape.

Rosie shares how Nibble’s negotiation platform is revolutionising online shopping by reintroducing the art of haggling, creating personalised and engaging customer experiences that foster loyalty and deliver tangible financial benefits.

💡 What’s in this episode?

The role of generative AI in closing data gaps and tailoring customer interactions
How intelligent automation helps businesses avoid over-discounting while boosting conversions
Tips for navigating chaotic sales periods like Black Friday without compromising brand identity

🎙️ Rosie also offers a forward-looking perspective on how AI could redefine business negotiations, reducing inefficiencies and creating seamless interactions.

Packed with practical advice and fascinating insights, this episode sets the tone for an exciting year in digital commerce.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports.

💡 Key Takeaways from This Episode:

Customer Experience as a Competitive Advantage: Why CX isn’t just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance.
Unlocking the Power of Data: We talk about why many brands miss out by focusing on broad data instead of actionable insights.
The Future of Digital Product Passport: With upcoming European regulations, DPPs are set to transform retail by providing detailed product information and bridging online and offline experiences. Learn how they can enhance consumer engagement and second-hand market insights.
AI’s Role in Retail Innovation: From tools like Shopify’s Sidekick to hyper-personalisation, we dive into how AI is reshaping customer interactions while stressing the need for human oversight to maintain brand integrity.

🎧 Ready to rethink your approach to digital commerce? Tune in now wherever you get your podcasts for expert advice and forward-thinking strategies.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What’s driving the next wave of e-commerce innovation?
In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience.

From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape.

💡 What’s in this episode?

Insights into the role of AI in creating tailored customer experiences that build loyalty
Strategies for overcoming omni-channel challenges and unifying business operations
A look at how real-time data and user-friendly tech are transforming the e-commerce landscape

🎙️ Roxy also reveals how Bloomreach has set the standard in personalisation, enabling brands to guide customers effortlessly to the products they need.

Her practical advice on integrating AI strategically offers a roadmap for businesses looking to enhance their digital offering.

🎧 Ready to explore the cutting edge of e-commerce? Tune in now!

ECommerceTrends #AIInBusiness #CustomerExperience #Innovation #Leadership #DigitalCommerce

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Ever wondered how failure can fuel success?

In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success.

Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.

💡 What’s inside this episode?

The tech-driven transformation of loveholidays, including the shift from monolithic systems to service-oriented architecture.
How Generative AI is revolutionising operations, from content creation to customer service.
The importance of diverse talent and co-located, cross-functional teams in driving innovation.

🎙️ Mike shares how strategic leadership and the seamless alignment of technology with business goals have propelled a 'technology company that just happens to be in travel' to industry frontrunner status. His insights are packed with actionable lessons for anyone navigating the dynamic intersection of business and tech

As Mike puts it best: "You either win or learn." It's a mindset that resonates deeply throughout this conversation.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights:

Sonja Keerl, co-founder of the MACH Alliance
Jim Herbert, CEO of Patchworks.

Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point?

This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to adapt quickly to keep pace. As MACH technology continues to shape the digital commerce landscape, can vendors move fast enough to support evolving buyer expectations?

🔍 Discussion Highlights:

MACH at an Inflection Point: Jim and Sonja discuss how we’re at a pivotal moment for MACH technology, with buyers pushing for more flexibility, speed, and scalability – but are vendors keeping up?
AI-Driven Commerce: Explore how AI is simplifying complex systems, making commerce smarter and more efficient for businesses of all sizes, and how it fits into the MACH framework.
The Rise of Tech-Savvy Buyers: Digital-native enterprise buyers are reshaping how technology is integrated, demanding transparency, seamless ecosystems, and tailored solutions.
Platform Evolution: Can platforms like Shopify meet the growing needs of enterprise customers while staying true to MACH principles? We dive into the debate.
New Frontiers for MACH: From healthcare to financial services, discover how unexpected sectors are adopting composable technology and driving demand for MACH solutions.
Vendor Adaptability: Why vendor success hinges on their ability to adapt quickly and align with buyers’ big ambitions in this rapidly evolving landscape.

🎧 Tune in now to hear from two industry experts leading the charge in an ever-changing digital commerce space

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation.

In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent communication can prevent the costly missteps that derail projects.

They discuss practical strategies to help leaders turn digital initiatives into collaborative efforts that empower teams and maximise tech investments. 💡

Ready to lead a transformation that truly works for your people and your business?

Don’t miss their expert tips on bringing in external change management specialists for a smoother, more sustainable transformation journey.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Looking to lead a successful digital transformation in today’s fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech.

Wendy's journey—from the early days of CompuServe to steering modern digital strategies—provides invaluable lessons for navigating change in the digital age.

Wendy shares her insights on achieving transformation by balancing people, culture, and strategic planning. She also breaks down the difference between incremental and revolutionary change, showing how both require alignment across behaviour, skills, and organisational structure, with people at the core.

For anyone involved in digital transformation, Wendy’s advice on skilled programme management, effective product ownership, and forging strong business partnerships is essential listening.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One.

In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, and personalised offers to transform customer retention.

Sam explains how even modest loyalty rewards can significantly enhance retention without eroding profits, unlike traditional discounts. With convenience-driven competitors like Amazon, emotionally engaging loyalty programmes are now more vital than ever. This episode explores how brands can elevate their loyalty strategies using technological advancements, creating seamless and impactful retail experiences.

We also dive into the power of gamification as a tool for boosting customer engagement. Sam highlights techniques like gift-with-purchase incentives and product bundling—successfully used by brands like Lego—that create value while protecting profitability.

The episode wraps up with a look at data-driven loyalty strategies, discussing the importance of integrating customer data, session behaviour, and item data to tailor promotions more effectively.

Packed with valuable insights and practical tips, this episode is a must-listen for brands looking to refine their loyalty programmes and stay ahead in a competitive market.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses.

Join Simon Lascelles, Managing Partner of Business Technology Leaders, for an insightful conversation on the growing popularity of fractional CTO/CIO roles.

In our latest chat for The FODcast, Simon helps to unpack the market forces driving this trend—from skilled labour shortages to the cost-saving benefits of moving away from full-time hires.

We delve into the key considerations for deciding between fractional and full-time technology leadership and learn how this model could propel digital commerce initiatives forward.

We’ll also tackle the current state of AI, debunking myths and showcasing its potential for intelligent automation and data-driven decision-making.

Don't miss this opportunity to gain strategic insights into fractional hiring and its role in driving digital transformation and sustainable growth.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What are the secrets to revolutionising digital commerce in today’s fast-paced retail landscape?

In Episode 5 of the current season of the FODcast, we welcome Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, who shares his extensive insights into omni-channel strategies and customer engagement.

With decades of experience spanning luxury retail brands including Gucci, Stella McCartney, and Sweaty Betty, Simon discusses how brands have shifted from isolated operations to a customer-focused approach. He reveals how the pandemic helped to transform physical stores into omni-fulfillment centres and highlights the impressive success of brands such as John Lewis in creating a seamless customer experience.

Join us as we explore the future of retail engagement and the vital role of techno-functional leaders in driving business growth. Discover the transition from a project-to-product mindset and how agile organisations are adapting to consumer preferences.

In our chat with Simon, we also discuss the importance of a personalised service through clienteling and balancing diverse customer needs within a store environment - and where cutting-edge trends in AI, mobile integration, and gamification also have their part to play.

This episode is packed with valuable insights into the ever-evolving retail industry and covers a wide range of topics, from innovative strategies to actionable advice for those working in, around, and for retail businesses. One not to be missed.

RetailTech #DigitalTransformation #AbsoluteLabs #TheFODcast #DigitalCommerce #RetailInnovation

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In our latest BONUS FODcast short, we’re joined by Michael Barker, a leader in fractional executive hiring, to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise.

Michael shares how companies are increasingly tapping into specialised talent for agility and flexibility in the fast-paced digital landscape as we dive into the impact of tech advancements on leadership, the importance of collaborative communication, and how Conway’s Law and Stephen Covey’s principles continue to shape effective system design.

The conversation wraps with an insightful look at the integration and cultural challenges companies face when bringing in fractional leaders, particularly in tech. Michael highlights the growing importance of teaching over doing, sharing real-world scenarios, like managing cyber threats, to illustrate the flexibility and skill required in these roles.

Whether you’re a fractional professional yourself, or a business leader looking to hire one, this episode offers more great insight on how this agile model is reshaping business growth and digital transformation.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What are the future-proof strategies every retailer needs to adopt?

For Episode 4 of the current season of the FODcast, we were joined by multi-award-winning digital commerce leader, Meriel Neighbour, Head of Global Digital Product Delivery and Transformation at Clarks who shared with us the transformational journey of the iconic footwear brand.

With extensive experience from her tenure at Ted Baker, the Post Office, Selfridges, and Matches Fashion, Meriel discusses the critical need for Clarks to modernise its technology landscape.

Discover how the adoption of composable commerce and headless architecture is setting Clarks up for long-term success by providing flexibility and resilience in their digital operations.

Plus, lots more insight as we talk about the brand’s challenges and triumphs as they progressed through this transformative journey, how they are poised for future growth, and ready to meet the evolving demands of the digital commerce landscape.

RetailTech #DigitalTransformation #Clarks #TheFODcast #DigitalCommerce #RetailInnovation

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In the second of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you another great discussion on the rising trend of fractional hiring with Adrian Wakefield, Co-Founder of The Digital WoW Group.

With over 35 years of experience in delivering technology and digital transformations, Adrian's journey spans from manufacturing and operations to tech leadership, including his role as CIO of a global tech organisation. Now at the forefront of fractional consulting, Adrian helps businesses leverage high-level expertise on a part-time basis – and was therefore a great guest to feature on the topic.

🔍 Discussion Highlights:

Drivers of Fractional Hiring Increase: Learn about the flexibility, cost-effectiveness, and access to specialised skills driving this trend.
Organisational Adaptation: Understand how businesses can navigate regulations, adjust roles, and manage operational people matters to integrate fractional leaders.
Characteristics of Effective Fractional Leaders: Discover the key traits of successful fractional leaders, including availability, expertise, strategic vision, and strong communication skills.
Future Outlook: Explore the long-term benefits of fractional hiring and its potential to become a permanent fixture in the business landscape.

Tune in now to gain a deeper understanding of fractional hiring and its impact on digital transformation and business strategy.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Ever wondered how a gym chain can expand from one country to multiple regions using the power of technology? Join us as we sit down for Episode 3 of Season 6 with Lee Pentecost, experienced Tech Leader and currently Group Head of Architecture at PureGym.

You’ll hear about Lee’s own career path, from crafting websites in the late '90s to his current role in driving PureGym’s growth and digital transformation. Plus we touch upon the business’ mobile app and how it’s revolutionising member engagement with functionalities like class bookings and gym access, and imagine an ambitious future where it becomes a full-fledged fitness assistant.

We also consider the future of gym operations with automation and AI…and finding the balance between foundational services and advanced innovations, ensuring PureGym caters to both tech-savvy fitness enthusiasts and the everyday gym-goer.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In the first of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you a great discussion on the rising trend of fractional hiring with highly experienced Digital Leader, and Fractional CTO, Gareth Nutt.

In our chat with Gareth, we explore the rise of fractional executive leadership in digital transformation projects, and in particular, how mid-market companies are leveraging fractional CTOs, COOs, and CFOs to affordably access top-tier expertise.

We discuss the shift from monolithic to composable architectures, highlighting the challenges and benefits for businesses - and the skills and talent needed to effectively manage complex systems and successfully leverage new technologies, - without the expense of full-time senior roles.

🔍 Other Discussion Highlights:

The rising demand for fractional CTOs and CMOs to navigate complex digital landscapes - and where this trend is heading
The reality behind the composable architecture 'dream' for mid-market companies
The importance of experienced leadership in managing and optimising new technologies
The strategic value of fractional hires in making sophisticated digital systems work efficiently

It's a great discussion, especially if you find yourself at the start of a composable journey within a mid-market business.

DigitalTransformation #FractionalLeadership #ComposableArchitecture #TechInnovation #Podcast #Ecommerce #BusinessStrategy

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Episode 2 of Season 6 is here – and features an insightful conversation on all things ‘digital transformation’ with well-known Digital Leader, Stuart Barker - Technology Enablement & Advisory Practice Lead at International business and technology consultancy, Slalom.

With over 25 years of experience in both retail and consulting roles, there are few people with better experience to share their unique perspectives on how industries can successfully navigate their digital journeys.

In our chat, Stuart sheds light on how customer expectations have changed, and the importance of considering employee experiences in multi-channel environments. We talk about the need for a strategic approach in implementing technology and driving business changes, as well as the importance of understanding the WHY behind any transformation initiative.

Don't miss this episode filled with valuable insights, real-life anecdotes, and practical advice on how to ensure your digital transformation journey is set for success from the get-go.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Welcome to Season 6 of The FODcast by Simply Commerce**.

This season, we're diving deep into three pivotal areas shaping the future of digital commerce: navigating digital transformation, building a successful eCommerce business, and the innovations driving the sector forward.**

In our first episode, we chat with Nathan Lomax, co-founder of Quickfire Digital, European Digital Agency of the Year (2022) – and probably one of the most driven individuals we’ve had the pleasure of speaking to.

Certainly a household and well-respected name in the wider world of all things Shopify, Nathan shares the good, the bad, and the ugly of launching and scaling an eCommerce business, the impact on home life, and the challenges faced along the way.

Nathan’s journey from starting a website company after college to co-founding a leading digital agency is inspiring, and in our chat, he talks about the importance of streamlining business processes, making sacrifices, and finding a work-life balance, all while staying passionate and laser-focused on growth and success.

Whether you're growing a business or launching a new venture, this episode is packed with invaluable insights and strategies to help you succeed .

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

In this final episode of Season 5, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the continued topic of Composable.

This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and learnings along the way, and invaluable top tips for those beginning the move to a Composable architecture themselves - as well as a look towards the future.

A huge thanks to all who have tuned in, downloaded, and watched over the last few weeks - and of course to our guests who have given up their time to talk to us about a topic that shows no sign of abating.

Michiel Tielemans | Lab Digital
Tomas A Krag | NoA Ignite
Dom Selvon | Apply Digital
Gert van Vliet | TouchTribe
Craig Smith & Rico Adler | SCAYLE
Rex Bigger | Cabiri
Mikko Mantila | IONA
Kelly Goetsch | commercetools

Season SIX....in production and coming soon!

We are excited to present the finale of Season 5 of our podcast -and our first repeat guest as we welcome back Kelly Goetsch, Chief Strategy Officer at commercetools.

With nearly 8 years at commercetools, Kelly transitioned from Chief Product Officer a couple of years ago to his current strategic role – the first of its kind for the cloud-based headless commerce platform.

With an illustrious career including pivotal roles at ATG and Oracle, where he spearheaded groundbreaking initiatives, including Walmart's global tech implementation, Kelly is undoubtedly a well-known visionary and thought leader within the sector.

As one of the original co-founders of the MACH Alliance, Kelly is at the forefront of advocating for composable architectures and was therefore an ideal guest to conclude the last 16 episodes around the composable conversation.

In our chat, Kelly shared invaluable insights on the evolution of composable, highlighting its mainstream adoption and dispelling common myths. His perspective on the changing landscape of buyers, the role of innovation, and the importance of the human aspect and cultural fit of vendors are covered in detail – as well as a candid discussion on the reasons why transformations fail.

If you’re embarking on a composable journey, or still in the consideration stage, this episode will provide a wealth of information on the positives and pitfalls > > >

Welcome to Episode 7 of The FOD: The Future Of All Things Digital - the podcast designed to bring you the latest hot topics and trending discussions across the wider world of eCommerce.In this penultimate episode of Season 5, we were delighted to welcome seasoned
digital leader, Mikko Mantila , Co-Founder and CEO of IONA - an award-winning agency who specialises in next-generation eCommerce.

Founded in 2019, IONA has gone on to experience rapid growth, with studios now in Helsinki, London, and Davao City in The Philippines. And, with a client base that continues to expand across the Nordics and the UK, Mikko has most recently experienced success with notable involvement in the MACH Alliance's C-suite advisory board.

The episode delves into IONA's background, pioneering the adoption of headless technology, as well as a focus on the evolution of composable strategies over their first 5 years in business.

In our chat, Mikko reflects on the 'hype' surrounding the concept and the necessity for businesses to consider its implications carefully, emphasising the importance of organisational readiness, cultural alignment, and clear communication of expected benefits and ROI.

The conversation deep dives into the complexities and realities of embracing composability in today's rapidly evolving business landscape, offering valuable insights and guidance for businesses navigating this transformative journey.

ENJOY | COMMENT | SHARE

Seasoned professional Rex Bigger joined the composable conversation for this episode - the sixth of Season 5.

With over 25 years working in the tech and IT sector following a first-class degree in Astrophysics from UCL, Rex has a vast amount of experience with a varied career that has seen him work as a Senior Java Developer for the likes of MTV and Disney, before moving into Consultancy roles with Philips and e2x Limited where he led projects for high-profile clients including LEGO and Ikea.

Rex then co-founded specialist headless commerce consultancy, Cabiri in 2017 where he is currently CEO.

In our chat for the FOD, Rex spotlights the early days of composable (before the term itself even existed) and why the agency chose to join the MACH Alliance in late 2023.

He also considers future developments within IT more generally, and whether its cyclical nature means a new generation of monoliths could be where we end up as businesses embrace composable, but with a desire for a homogenous interface – it’s another fascinating discussion and viewpoint.

Please do share within your network and let us know your thoughts!

Welcome to Episode 5, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.Something a bit different for Episode 5 as we welcome TWO guests to join the conversation about Composable – digital and eCommerce experts Craig Smith and Rico Adler from one of the fastest-growing global eCommerce platforms, SCAYLE.

SCAYLE, a B2C specialist, is certainly making headlines – notably as a named ‘niche player’ in Gartner’s Magic Quadrant™ for Digital Commerce last year, as well as the more recent announcement that Manchester United Football Club has selected them as their official eCommerce platform provider.

Craig – UK & Ireland Country Manager at SCAYLE has worked in the digital tech industry for over 3 decades across retail brands, retail tech companies, and as strategic advisor to UK retailers at Salesforce.

Rico meanwhile– Director Solution Consulting at the company, has a similarly impressive background in the sector – joining the German online giant About You as Head of Client Development to build out the SCAYLE platform.

In our chat for The FOD, we talk in detail about the rising expectations of consumers and, knowing that these will continue to grow as tech develops, remembering their needs specifically whilst businesses and IT teams plough ahead with their digital transformation change programmes.

We also discuss the most common reasons why composable transformations falter, as well as the future of eCommerce and current trends impacting the market for all stakeholders >>>

Welcome to Episode 4, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.

In this fourth episode we were delighted to welcome digital expert, Gert van Vliet to the ongoing Composable conversation.

Gert has many decades of experience working in and around the digital commerce space; initially as a functional designer and developer, before moving into consultancy across sales, marketing, accountancy and IT functions for a range of businesses and agencies.

Gert is currently the Managing Director for Netherlands-based digital commerce agency, TouchTribe - part of the MakerStreet Network, one of the country's biggest digital agencies, offering complete end-to-end solutions for its clients.

In our chat for The FOD, we talk in detail about the number one reason why Composable transformations fail, the importance of culture and the 'human element' of being part of an often very complex project, and the inevitable (and unpredictable) future of the sector as AI-use and implementation start to take hold.

Welcome to Episode 3, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.In this third episode we welcome seasoned technology leader, Dom Selvon, to the ongoing discussion on all things Composable.

Dom has many decades of experience within the sector, working initially within management consultancy services and technology delivery, and then as a solutions architect and CTO for systems integrators.

Currently the Global Chief Technology Officer of Apply Digital – a leading digital solutions agency, Dom has spent the best part of the last five years advising clients on the move to composable and has helped some of the world’s most recognised brands including, Moderna, Kraft Heinz, Lululemon, and The Very Group.

An Executive Board Member of the MACH Alliance, Dom chats to us in detail about the importance of departmental collaboration, ensuring the IT/Tech department is part of the wider delivery team (and not viewed as a ‘supplier’) and why understanding the business vision is critical for all parties who embark on the journey to composable.

We are BACK with a new season of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.After a welcome response to Season 4, episodes in this Season continue to have a primary focus on all things Composable. And, while this isn't a new topic per se, it is undoubtedly still a popular one with many unanswered questions.Through conversations with our guests - this time agency leaders - we'll be trying to find the answers.
Our first episode of Season 5 features an insightful discussion with Michiel Tielemans, MD of Lab Digital, one of the Netherlands' leading composable agencies who have helped a wide range of clients over the last decade including Frasers Group, Mars, Suzuki and Toyota.

Michiel shares with us the reasons why Composable transformations fail, as well as advice to end customers on how to make sure they are set for success from the get-go.

It's a fascinating, honest discussion and will no doubt be of use to businesses considering a move away from monolith >>>

Welcome to Episode 2, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.For the second episode of the season, we were delighted to welcome experienced digital leader, Tomas A. Krag to join the discussion on all things Composable.

Currently Chief Technology Officer at full-service agency NoA Ignite, a full-service agency based in Denmark, Tomas has also held senior positions client-side, with CTO roles at home retailer and manufacturer Hilding Anders and more recently Bang & Olufsen where, in building an eCommerce team from scratch, went on to win multiple awards for front-end design and MACH architecture.

In our chat with Tomas, he talks openly about the most common mistakes companies make when going down the composable route, as well as reasons why some decide to change paths altogether and move towards a more monolithic architecture >>>

We are delighted to present to you a BONUS episode for Season 4 of our podcast; The FOD, where we chatted in depth with former Head of Software Development at Wiggle, David Hardiman.

In our chat with David, we learn more about the retailer’s move to Composable which started in earnest back in 2020 – a move necessitated by an outdated e-commerce infrastructure.

In this episode we hear about the challenges that the decision to go ‘Composable’ presented and why anyone embarking on that journey or indeed weighing up their options, should (in David’s words) go into it with their eyes wide open, and with a crystal clear vision of what business requirements are; an understanding of what problems they are looking to solve, and an acknowledgement that this is an inherently complex process despite the obvious advantages it can bring.

It’s a fascinating discussion that offers an honest and balanced view from someone who has lived through the journey – and has come out of the other side with clear insight on the positives …and the pitfalls.

In this final episode of Season 4, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the hot topic of Composable.

This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and learnings along the way, and invaluable top tips for those beginning the move to a Composable architecture themselves.

A huge thanks to all who have tuned in, downloaded, and watched over the last few weeks - and of course to our guests who have given up their time to talk to us about a topic that shows no sign of abating.

Dr. Anjali Subburaj, MACH Ambassador & award-winning technology leader
Craig McLaren - Head Of Digital, MKM Building Supplies
David Crawford - former Group CTO, Naked Wines
Glen Leakey - former Digital Transformation Director, Specsavers
Alexander Ives - Director of Enterprise Systems, Boden
Felix Alonso - Systems Architect, Rapha

Season FIVE.... coming soon!

Here is the SIXTH Episode of Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our guest for the latest episode is Felix Alonso, Systems Architect at leading cycling clothing brand, Rapha.

In our chat for the FOD, Felix talks to us about the move to Composable which started in earnest back in 2019. Nearly 4 years into the process, we hear about the initial challenges faced, as well as the overriding benefits that the business has seen throughout the implementation period.

This episode gives you, the listener, a glimpse at the future of digital commerce as Felix shares his knowledge of living through the initial proposal and kick-off phases, and the opportunities the transition has presented along the way >>>

We're now FIVE episodes into Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our guest for the fifth episode is Alexander Ives, Director of Enterprise Systems at leading British clothing brand, Boden.

In our chat for the FOD, Alex talks to us about the digital transformation of the retailer as it moved from a mail-order catalogue business to an innovative eCommerce brand serving some 1.7 million customers worldwide.

This episode gives you, the listener, a glimpse at the future of digital commerce as Alex shares his vast knowledge of breaking up a traditional monolithic system, the challenges of the move to a composable architecture, and ultimately how the move has proved vital for a business that wants to remain competitive and a leader in their market >>>

We're back again with the next episode in Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our guest for our fourth episode is Glen Leakey, Digital Transformation Director at British multinational optical retail chain, Specsavers.

Previous to Specsavers, Glen spent over 24 years at Dyson, working across various IT and digital roles including Group IT Director, and latterly, Digital Transformation Director - responsible for the overall transformation and technology execution as the business transformed from B2B to Direct To Consumer.

In our chat for the FOD, Glen talks to us about the implementation of a composable setup at Specsavers - the overriding benefits, lessons learned along the way, and what the future of composable looks like in driving true business innovation.

This episode gives you, the listener, a glimpse at the future of digital commerce as Glen shares his vast knowledge and predictions for the future when it comes to composable >>>

We're back again with the next episode in Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our guest for the third episode is David Crawford, former Group CTO at Naked Wines - the innovative online wine retailer that has made a significant impact on the industry with a unique business model and route to market.

David has held various pivotal roles throughout his career, working across a number of sectors and brands including Camelot and Sky where he held the position of Head of Software Engineering.

In our chat for the FOD, David talks to us about the implementation of a composable setup at Naked Wines - the challenges he encountered, lessons learnt, and what he believes is the biggest advantage to moving to a fully composable setup.

This episode gives you, the listener, a glimpse at the future of digital commerce as David shares his vast knowledge of the topic on everyone's lips at the moment >>>

Welcome back to Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.The second episode features an insightful discussion with Craig McLaren - Head Of Digital at MKM Building Supplies.

Craig has held various pivotal roles throughout his career, working with renowned companies and brands including Sky, Heineken, and Vodafone to enhance and drive digital transformation.

In our chat for the FOD, Craig talks to us about implementation of a Composable setup at MKM - the challenges he encountered, and his view on Composable as a valid solution for other businesses.

This episode gives you, the listener, a glimpse at the future of digital commerce as Craig shares his vast knowledge of the topic on everyone's lips at the moment >>>

We are back with a new season of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our first episode of Season 4 features an insightful discussion with Dr. Anjali Subburaj, MACH Ambassador and award winning technology leader with over two decades of experience in Consumer-Centric Enterprise Architecture and Digital Transformation.

Anjali shares her insight and expertise on the world of Composable- the challenges around transformation, the benefits, considerations around adoption, and top tips to ensure implementation is as smooth as it can be.

This episode gives you, the listener, a glimpse at the future of digital commerce as Anjali shares her vast knowledge of the topic on everyone's lips at the moment >>>

Is your retention strategy up to scratch?

Our latest LinkedIn Live event will explore the importance of a good retention strategy in the current market, and why investing in your Employer Value Proposition will impact both your retention AND how you attract new talent to your business.

Hosts James Hodges & Jessica Semrau will give expert insights into the topic and be on hand to answer any questions you may have about building a retention strategy.

Don’t miss out on this fascinating discussion.

🧲 Want to become a talent magnet in 2023? 🧲

Join your hosts James Hodges and Jessica Semrau as they give out advice on how to recruit the best e-commerce talent and answer any questions you may have on the topic.

They’ll deep-dive into:

The current state of the e-commerce recruitment market
How to ensure your employer brand is as good as it can be
The best ways to attract the top performers in the industry

From search to onboarding - recruiters do more than simply fill a role

Join James Hodges and Jessica Semrau on 26th January at 13:00 GMT as they discuss the unexpected ways recruiters can step in and assist. This LinkedIn Live is for both candidates and hirers and will offer expert advice, interesting views, and helpful tips.

Don’t miss out on this exciting exchange of ideas, register now at the link below!

LinkedInLive #Recruitment #Search #Hiring #Candidates #Hirers

Navigating the #1 resignation pitfall

Join us as James Hodges & Jessica Semrau unpack:
- Why it can either be really bad or really great for career development
- What motivates counter-offers, and what to look out for
- How you can prioritise your professional development
- The things that keep people in their current jobs

Our #1 piece of advice: Don’t be afraid to take the leap even if it's not the start of the year. Great opportunities don’t follow a calendar.

James Hodges & Jessica Semrau cover the steps you can take to:
- Interview when the competition is at its lowest
- Make the adjustment period pain free
- Prioritise your next career steps
- How to stand out and attract the right attention
- What to prioritise in your job search

James Hodges & Jessica Semrau share amazing examples of profiles that have been headhunted, deep-dive into LinkedIn’s CV function, and share the simple steps you can take to build a personal brand that your dream employers will create a role for.

With our ‘Planting for Placements’ scheme planned later in the year, sustainability is close to the heart of Simply Commerce. Tim Roedel chats to Jurryt as he talks us through the ever-growing need for sustainable shopping, his unexpected career path, and his plans for expanding the business.

Any parent will know that owning a quality stroller is essential for the smooth-running of everyday life with a young child. JOOLZ quickly recognised that need and have built a range of high-quality pushchairs and buggies for “real parents getting shit done.'' In this episode of The FODcast, we talk to their Head of Global eCommerce, Jurryt van Arend.

Based in the Netherlands, JOOLZ is an online-only store that specialises in premium pushchairs and buggies innovatively designed to make things easier for parents. As sustainability has “always been in their DNA”, the brand’s other focus is re-commerce; they create strollers with durability, sustainability, and innovation in mind to extend the lifetime of a pushchair so that it can be loved for longer.

Go on, give it a listen - you won’t regret it.

What does it take to succeed at the top of your game as a woman in tech? For Shimona Mehta, Managing Director, EMEA at Shopify, it’s been a 10-year journey of figuring that out.

In the latest instalment of The FODcast, Shimona shares her story and covers ground from the early days of her career, the risks she took to get to where she is today, and her thoughts on future digital trends.

Shopify is a leading global commerce company, providing trusted tools that enable businesses to start, grow, market and manage a retail venture of any size. As the company’s Managing Director, Shimona adds a whole host of value to this episode of The FODcast. Learn about her non-negotiables when hiring new talent and her take on being a woman in a male-dominated industry.

Listen to the full episode today.

We’ve just launched the first FODcast episode of 2022 - and it’s a cracker. After a little (a lot) of coaxing from Tim, our guest kicking the New Year off is none other than John Williams, CTO at Amplience.

Adding some flair to this installment of the podcast, John shares the details of his impressive 25-year long career in tech, spending just over 17 of those years in a C-Suite position.

John tells us that not only did he set up Amplience - an API-first, headless content management platform - in 2010, but he’s also an accredited member of the technology counsel in the MACH Alliance.

Throughout the episode, John states how he believes in a ‘remote-first’ approach, and that when living in an uncertain world, having a multi-pronged, flexible perspective is what will make you thrive. Don’t get stuck in the “old world” and lag behind your competitors; John says keeping up with the changing digital landscape is what will set you apart and keep your business up-to-date.

His lengthy repertoire deserves a worthy explanation, so John takes us right back to the very beginning and talks us through how he became so successful in the world of tech.

For this month’s instalment of The FODcast, we were joined by none other than Seb Robert, CEO and Founder at Gophr.

In case you haven’t heard, Gophr is making waves in the eCommerce space through their last-mile delivery solutions. They have used cutting-edge technology to reinvent the way courier services work, resulting in quick, convenient and reliable solutions for all kinds of businesses across London and the UK.

Seb talked us through how his business idea came into existence, how he made his dreams a reality, and how the pandemic actually aided business growth. We also discussed the increasing popularity of cryptocurrency and how the changing face of retail is going to affect the way courier services work long-term.

An episode filled to the brim with expert advice, this one is not to be missed.

Welcome to the latest episode of The FODcast, and a brand new season of insightful and inspiring conversations with industry experts and eCommerce leaders. Alongside an impressive guestlist, regular host Tim Roedel, Director of Simply Commerce, discusses the latest market trends, innovations, and challenges affecting our industry.

This time round, we welcome Thomas Stegelmann, former Head of eCommerce at Bugaboo. As an innovative transformation leader, Thomas strives to ‘make the impossible possible’, and with a wealth of experience across several demanding sectors and internationally-recognised organisations, he’s certainly cultivated an impressive career.

With topics ranging from customer journeys to augmented reality, Tim and Thomas explore current market conditions, their predictions for the future, and the impact all of this is having on recruiting top talent within digital commerce.

Listen now and follow us on Linkedin for upcoming episodes and regular updates.

We’ve just wrapped season 1 of the FODcast, and we had a great time bringing you interviews and conversations with prominent leaders from the digital commerce industry. We created this space to deliver cutting edge insights, innovative trends, success stories, and learnings from our sector.

This season, we were joined by 7 amazing guests from the digital commerce space; leaders and experts from the industry, people with their fingers on the pulse and a specialist knowledge of how the entire sector is evolving.

In today’s special roundup episode, we’re going to highlight some of the noteworthy insights, important trends, and forward-thinking takeaways from each episode, from retailers and systems integrators to software vendors and full-service digital agencies.

If you missed any of these episodes, or you want to revisit these insightful conversations, be sure to go back and listen to them.

Do you want to understand the intricacies of digital commerce?

Then stick around as we navigate this fascinating world with Kelly Goetsch, a Chief Product Officer at Commercetools.

Globally, Kelly is responsible for product strategy, design, and integration. In addition to his role as CEO of commerce tools, Kelly also co-founded MACH Alliance, a fast-growing group of companies and individuals advocating for open and best-of-breed enterprise technology.

As a professional, he shares valuable insights about what he's learnt and the direction the digital commerce landscape is headed.

So, if you want to keep up to date on the latest trends, be sure not to miss this episode.

Welcome back to episode 6 of the Simply Commerce Podcast. We are back again with cutting-edge insights into the future of digital commerce tech, brought to you by some of the most prominent leaders in the space today.

Aroen Arjun Sharma, a Managing Partner at Elision, joins us in this episode. In his role, he ensures transparent and collaborative strategies in customer engagement and commerce.
Join us for detailed discussions on eCommerce, customer experience, augmented reality and so much more.

We are back with another episode of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. In this fifth episode, we have Peter Burggraaff from the Boston Consulting Group joining us. His areas of expertise include e-commerce strategy in retail and consumer goods, omnichannel and digital retail, cloud computing and IT outsourcing, IT strategy and organisation design and digital transformation management.

This episode gives you, the listener, a glimpse at the future of digital commerce as Peter shares his vast knowledge of the topic.

In another brilliant episode, hosts Tim Roedel and James Hodges welcome Kevin Murray to the FODcast. Kevin is the managing director of Greenlight Commerce, a leading digital commerce company in the UK.

Kevin has led Greenlight from an ambitious start-up to one of the major agnostic digital transformation agencies currently operating in the eCommerce space. In one of our most insightful episodes so far, Kevin explains how he transformed Greenlight from a digital marketing provider into a fully-fledged transformation service.

The guys also talk tech, the future of the high street, and find out what Kevin thinks are the biggest challenges currently facing retailers. Don’t miss it!

In this episode of The FODcast, we speak to Malcolm Wild, Chief Strategy Officer for SAI-Digital. As usual, we’ll be exploring the world of digital commerce through the eyes of our expert guests. We’ll be discussing his views on current retail trends, the future of retail, and what technology we can expect to see in the next few years.

Wild has been working in digital commerce since as early as 1996 when he spent his time trying to figure out “how to get this internet stuff to work.” Throughout his career, he’s worked for companies in 21 countries worldwide and lived in six of them.
Today, he’s a renowned strategist and digital innovator working for SAI-Digital.

In this episode, Tim Roedell and James Hodges get Wild’s perspective on the following questions:

What is the single biggest challenge now for retailers?

Will the high-street still be around in 5 years?

What do you think would be the most disruptive piece of tech within digital commerce over the course of the next two or three years?

If you’re interested in the future of digital eCommerce, don’t forget to subscribe to The FODcast!

We’re back with episode 2. If you thought the first installment of The FODcast was great, wait until you hear this one…

This time, we’re sitting down with the brilliant Branwell Moffat, UK Director of CX Consulting at KPS Digital.

Branwell is a true pioneer and innovator in digital. He’s been in the sector since the late 90s, and in that time, he’s transformed a 3-person business into a multi-office, hybris partner of choice.

In the episode, our hosts, Tim Roedel and James Hodges **will be digging into Branwell’s story, discussing how he made his name in the sector and picking his brains about the future of eCommerce.

Tune in to find out Branwell’s thoughts on the fate of the high street, the biggest challenges facing retailers, and the tech that will disrupt the sector.

Simply unmissable.**

We’re launching the very first episode of our podcast… welcome to The FODcast!

We’re on a mission to uncover how digital commerce is shaping careers and how we, in turn, are shaping digital commerce. It’s a push and pull relationship.

In this episode, we’re chatting with Michael Vax, Principle at CommerceIsDigital about his journey. Tune in as he guides us through his career path and we uncover his thoughts on the future of digital commerce.