Shifting The Narrative: Recent Episodes
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Climate change narratives are everywhere! But what's the deal with it? Shifting the Narrative is a podcast by Enviral exploring the good and bad of climate communications, we'll be releasing daily episodes throughout COP26 in Glasgow featuring friends and special guests. We'll explore the good and bad things that come with brands putting social and environmental messages at the heart of their campaigns.
We had an inspiring conversation with Poku Pipim Osei, the founder and CEO of Babbasa during our latest podcast recording.
Babbasa is a Bristol-based social enterprise supporting young people from disadvantaged communities with their career aspirations.
Joss and Poku explore what it means to truly diversify our workplaces and the unique circumstances that social enterprises navigate. Poku also shares with us his journey of moving to the UK, founding Babbasa and its development to date. Listen to this episode to learn more about Babbasa’s latest initiative, OurCity2030.
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We were thrilled to record our first live podcast recording for Shifting the Narrative at Goodfest this year. Joss sat down with Merlin Hanbury-Tenison, the co-founder of Cabilla Cornwall.
Cabilla is a pocket of paradise located amongst the wild beauty of Bodmin Moor in Cornwall. This rewilded landscape is a testament to the restoration of ecological harmony. Merlin and his partner, Lizzie, have opened this once-private land to those seeking a similar restoration of equilibrium in their own lives, both physically and mentally.
Throughout the discussion, Merlin shared his personal journey and the pivotal life experiences that inspired him to set up Cabilla. Merlin also spoke to us about his vision for what Cabilla aims to achieve for individuals and our home planet.
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Cabilla Cornwall
In this latest episode of Shifting The Narrative, we had the opportunity to catch up with Asher Clark, Co-Founder, and Design Director of Vivo Barefoot. Asher's passion for promoting natural, human movement while upholding sustainability and functionality has been the driving force behind the creation of Vivobarefoot.
Teaming up with his cousin, Galahad Clark, both of whom come from a lineage of cobblers spanning seven generations, they established a footwear company with a unique focus on regenerating human health. Their guiding principle was simple yet powerful - to develop a product that fosters a genuine reconnection between people and the planet.
During the discussion, Asher highlighted the fascinating process of blending ancient wisdom with modern technology. It's inspiring to hear about Vivo’s commitment to the environment and how they incorporate these values into their daily operations.
Asher talks to us about the recent launch of VivoBiome, an innovative scan-to-print, bare-foot-wear system that envisions a radical transformation in footwear design and production. This remarkable development is set to revolutionise how we perceive and interact with footwear, aligning perfectly with Vivobarefoot's core mission.
Overall, Asher Clark's dedication and visionary approach towards sustainable footwear paves the way for a healthier, more harmonious relationship between people and the planet.
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Vivobarefoot
In this latest episode of Shifting The Narrative, we caught up with Stefan Ytterborn, a prominent Swedish design entrepreneur with a history of remarkable achievements in business development.
In 2004, Stefan established POC, a winter sports gear company with a strong focus on protecting lives and reducing the consequences of accidents for skiers and gravity sports athletes.
In 2016, Stefan ventured into the electric motorcycle industry and founded CAKE. Guided by the motto "explore with respect," CAKE aspires to revolutionise the motorcycle industry and contribute to a greener world by inspiring a shift towards a "zero-emission society."
Listen to the latest recording, discover how love and passion lead Stefan’s decisions, and help him generate new ideas. Find out why he longer dreams of skiing and what occupies his mind now.
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Ride Cake
We caught up with our good friend and agency partner, Vineeta Greenwood in this latest episode.
Vineeta is the co-founder at Wholegrain Digital who are a London-based WordPress agency. They work to create the best websites in the world, helping to accelerate the shift to an Internet that’s good for people and planet.
Tune in to this conversation with Joss and Vineeta to learn more about what motivates Vineeta and why she believes in the power of using tech for good.
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We caught up with Tessa Wernink at the end of last year. Tessa is a changemaker and activist and helps businesses be as impactful as possible through her consultancy The Whole Works.
She is also the Co-Founder of Fairphone one of the coolest organisations leading the change in the smartphone industry. Now Tessa runs The Whole Works and the undercover activists - focussing on organisational change and workplace resilience. Joss and Tessa discussed activism, purpose and storytelling and explored what businesses can do to visualise what is important and ultimately take action.
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The Whole Works
Founder of the iconic Cornish brand Finisterre, Tom Kay joins us on this very special episode. Sharing stories from the early days of the brand, what he has learned along the way, as well as how Tom has kept purpose at the heart of Finisterre, all whilst honouring local traditions - this episode is a memorable one.
Joss and Tom talk about the restorative power of the sea, the spirit of Finisterre, and how they create such successful collaborations, all whilst keeping a focus on creating functional, sustainable products.
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Finisterre
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What's it like inside SHELL and do they actually care about climate change and renewable energy?
In today’s episode of Shifting the Narrative, filmed during Blue Earth Summit this year, Joss talks to Caroline Dennett. Caroline is a social scientist with 20+ years’ experience as a researcher and insight consultant and gained fame in the sustainability space for publicly firing SHELL.
Caroline and Joss take a deep dive into Caroline’s time working for SHELL understanding what it’s like to work in the belly of the beast and in this episode we focus on the power of both climate and corporate activism, greenwash, music and everything in between.
This is a great episode and one full of rich information that can be taken straight into any business person's knowledge bank.
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Shifting the Narrative Instagram: https://www.instagram.com/shiftingthenarrativepodcast/
Joss’ Instagram: https://www.instagram.com/jossford/
Joss’ Linkedin: https://www.linkedin.com/in/joss-ford-566a4583/
Caroline’s Linkedin: https://uk.linkedin.com/in/caroline-dennett-6161a814
Clout Ltd Website: http://www.cloutintel.com/index.php
Watch this episode on YouTube:
https://youtu.be/v0z5WeQmoeo
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Tenzing Energy founder Huib Van Bockel joins us in Amsterdam to discuss the mission behind the all-natural energy drink, and how they are disrupting the market.
From building a running app to putting bins in Everest base camp and Tenzing being mentioned in the Lucozade office, we get the inside view from the drinks brand. Find out what motivates Huib to build an alternative to the mainstream which is kinder to the planet.
LINKS
Shifting The Narrative Instagram: https://www.instagram.com/shiftingthenarrativepodcast/
Joss' Instagram: https://www.instagram.com/jossford/
Joss' LinkedIn: https://www.linkedin.com/in/joss-ford-566a4583/
Huib Van Bockel's Instagram: https://www.instagram.com/huibvanbockel/
Huib Van Bockel's LinkedIn: https://www.linkedin.com/in/huib-van-bockel-8454834/
Tenzing: www.tenzingnaturalenergy.com
Watch this episode on YouTube: https://www.youtube.com/channel/UC38z1133NQHNbjgsCAaCm_w
Enviral: www.enviral.co.uk
Using creativity to address the climate crisis.
In this episode we're joined by Chrissy Levett, the founder of Creative Conscience, a global organisation that encourages, trains and rewards creative thinking for social and environmental impact.
We'll hear about impact, how Chrissy became involved in shifting the narrative around creativity and how businesses need to be impact-focused over traditional business models. Alongside what value creativity brings in inspiring a new way of thinking, and addressing our collective challenges.
LINKSShifting The Narrative Instagram: https://www.instagram.com/shiftingthenarrativepodcast/
Joss' Instagram: https://www.instagram.com/jossford/
Joss' LinkedIn: https://www.linkedin.com/in/joss-ford-566a4583/
Chrissy Levett's Instagram: @ccchangmakers
Chrissy Levett's LinkedIn: https://www.linkedin.com/in/chrissy-levett-61307620/
Creative Conscience: https://www.creative-conscience.org.uk/
Watch this episode on YouTube: https://www.youtube.com/channel/UC38z1133NQHNbjgsCAaCm_w
Enviral: www.enviral.co.uk
Creativity, business and the climate crisis.
We've pulled out all the stops for our first episode and we're joined by the incredible Mark Shayler. Consultant, speaker, founder of APE and a force of positivity and kindness, Mark is truly one of the most inspirational people in business and sustainability.
We'll hear about what mistakes business is making in engaging with sustainability, where to look for inspiration and Mark's insight on who is doing well.
As ever, we'll hear our guest's favourite book, favourite musician to walk, and work to, as well as the dream person to work with.
LINKSShifting The Narrative Instagram: https://www.instagram.com/shiftingthenarrativepodcast/
Joss' Instagram: https://www.instagram.com/jossford/
Joss' LinkedIn: https://www.linkedin.com/in/joss-ford-566a4583/
Mark Shayler's Instagram: https://www.instagram.com/markshayler/
Mark Shayler's LinkedIn: https://www.linkedin.com/in/mark-shayler-778ab64/
APE: http://www.thisisape.co.uk/
Watch this episode on YouTube: https://www.youtube.com/channel/UC38z1133NQHNbjgsCAaCm_w
Enviral: www.enviral.co.uk
Focused on how communications, business and creativity can address the climate crisis, and what business leaders are doing to shift the narrative within their sectors. 🌿
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We'll be joined by some of the most exciting business & thought leaders, who will be sharing their journeys and valuable advice along the way.
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LINKS
Shifting The Narrative Instagram: https://www.instagram.com/shiftingthenarrativepodcast/
Enviral YouTube: https://www.youtube.com/channel/UC38z1133NQHNbjgsCAaCm_w
In this particularly impactful episode, we speak candidly with Steff McDermott from Unite for Climate Action about the lack of progressiveness at COP26, and more widely in brands and organisations. Covering the power of the global south, inherent biases and tokenism, breaking the historical cycles of behaviour through education, we're reminded that you can't grow in your comfort zone. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
We headed over to the Route One Glasgow store which has been closed over the last couple of weeks whilst Danny Aubrey, organiser of For COP's Sake and co-founder of Re:Ply Skateboards, has hosted an art installation showcasing the world's skateboarding community through the medium of art and environmentalism. The display consists of custom-designed skateboards which are being auctioned off at the end of COP26 to benefit The Environmental Justice Foundation. We're big believers of using different forms of communications to amplifying messages to the world, especially when they engage subcultures. We really enjoyed recording this one! You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
Joss catches up with sustainability pioneer Emma Askew, founder of Earth Minutes and closely involved with the She Changes Climate events. We talk through how tech can support sustainable education, and the importance of women and non-binary in shaping the conversation. By shifting the narrative, and putting those most affected by climate change into leadership is a vital tool in making effective decisions for the planet. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here. Links: https://www.earthminutes.co.uk/ https://www.shechangesclimate.org/
We hear from a huge range of voices using a range of communications. Using card games to placards and even song there is an enormous amount of inspiration for organisations coming from the grassroots for their campaigns. By speaking to those who are most committed to the climate mission we learnt a huge amount, about how to communicate the issues we face. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
In this episode we're lucky enough to speak with two interpreters with Unite For Climate and hear how COP26 has been the most exclusive yet, and how at this vital point for humanity, we are excluding some of those from the global south who are already living through the effects of the climate crisis. A lesson for all organisations on how to be inclusive and learn from all those involved in issues that affect the planet. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
Joss is in the middle of the Youth Strike for Climate, led by Greta Thunberg. We pass the mic to those on the frontline of climate action and explore the communications on display before chatting with Elliot Coad of Ecologi who are offsetting significant huge amounts of our carbon emissions. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
In this episode we catch up at COP26 with Lauren MacCallum from Protect Our Winters. Fresh from her appearance on A Seat At The Table, Lauren speaks about how brands can embrace activism properly, as well as how we can secure a just transition from oil and gas. Find POW's Divest the Dirt campaign here Listen in for Joss' key takeaways about greenwash and the role of NGOs in communicating the climate crisis. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
COP26 is the biggest campaign opportunity of the year for purpose-driven brands, with all eyes on Glasgow, what are brands doing to take advantage of the conference? In this episode we unpack some memorable activations online, and in person. Links Good Energy - It’s not just leaders who can change the world Stride Treglown - Sinking House Sky - This is Home Good Energy - Delabole Wind Turbine Projection Hitachi - World first zero carbon powered film Co-op - Co-oP26 You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
On the first day proper of COP26 we visit the Green Zone where exhibitors such as Formula E team, Envision Racing are displaying. We speak with Dan Matson, Head of Marketing and Communications at Envision Racing, as well as Dom Granger, Photographer about the comms and visuals on display in the zone. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
In this episode Joss Ford, founder of Enviral, heads out onto the streets of Glasgow just as final preparations are begin made for the start of COP26. With climate change high on everyone’s agenda, all eyes are on the city and brands are jostling for attention, and space, throughout the city and online. In this first episode, we dissect what is, and isn’t hitting the spot, and share some of our favourite examples of climate and purpose narratives we’ve seen so far at COP26. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
Climate change narratives are everywhere! But what's the deal with it? This is a brand new podcast brought to you by Enviral. We'll be exploring the good and bad of climate communications and we'll be releasing daily episodes throughout COP26 in Glasgow featuring friends and special guests. We'll explore the good and bad things that come with brands putting social and environmental messages at the heart of their campaigns.