Content Corner: Recent Episodes
Khadijah Plummer
This is a podcast for marketers who are early or mid-stage that are focused mostly on content marketing, or thinking about exploring other areas of marketing.
In this episode, I dive into a few things I mentioned in last week's Q&A. When it comes to managing content requests, I suggest having an SLA, being okay with saying "no" or "not yet," and putting a system in place for request submissions. Let me know what you think about my suggestions, or if you have any of your own to offer.
Hey, everybody! After three (long) months, we are back on the air. I decided to keep it light and fun with a Q&A episode. It also gave me the chance to ease back into things. I hope you enjoy, and we'll be back with marketing-focused stuff next week.
More often that not, the relationship between sales and marketing is...rocky. However, they need to rely on each other for success. If you're a new marketer at an org, it's important to put yourself out there and chat with folks on the sales team. Likewise, if you've been somewhere for a while and the sales team avoids your team like the plague, you could be the one to mitigate the issues at hand. I give a couple of tips in this episode.
I realized that I said "balance between revenue and numbers" in the audio... that was my bad. Over the years, my perception around who is supposed to care about the numbers in an organization. I used to think it was just sales or anyone with a numbers-oriented role, but I realized that the tie between sales and marketing runs very deep, and that everyone should have a general idea of how the relevant numbers within the business are trending towards overall company goals.
When I'm not doing marketing stuff, I spend some of my time studying interior design. This time last year, I enrolled in a diploma program and have been at it ever since. In looking back through some of my notes, I noticed a lot of parallels between the principles of design and marketing. The principles are: harmony, emphasis, rhythm, balance, and proportion/scale. In this episode, I break down my thoughts further.
For today's episode, I decided to scale back to the general elements of what a good story needs (in my opinion). My top five elements are: plot, structure, characters, climax, and conclusion. Out of these, I believe that structure, climax, and conclusion are the easiest to translate into content marketing work. What are your thoughts? Click to hear mine.
Before my days as a content marketer, I've always loved and appreciated a good story. When you start writing or creating on behalf of a brand, the first thing you have to do is understand the story that they're trying to tell. If there isn't a story yet, that may be where you come in. A brand's story should include details about who they are as a brand, what they do, how what they do helps, and why they do it. In my view, these are the core building blocks for a consistent and powerful brand story.
This episode was a bit more of a story time format! I was reflecting on my journey through life as a reader, and sharing ways that it's helped me out in my job. Even if you're not into reading right now, I hope that my tips and learnings inspire you to start. You don't have to be into long works of literature to get something out of the practice of reading; just start and stay consistent!
Hello and welcome back to Content Corner! After our Christmas Break, we're back with a super casual reflection episode about an interview question I got early on in my journey towards becoming a Content Marketing Manager. The question was this: Are you more of a writer or an editor?
We have both parts of the equation working together inside of us, but this could be a good time to reflect on which one you identify with more, what you excel with when it comes to being a writer vs. an editor, and likewise, areas that you can improve on.
Whether you're a content marketer or an interviewer, I would love to hear your take on this, some of the results of your reflection, or even what candidates in the market are saying in response to this question (should you choose to ask it).
This episode is a quick little chat about Information Architecture, and my favourite lessons from How to Make Sense of Any Messby Abby Covert.
All of the lessons around language, in particular, resonated with me, and I think that anyone looking to improve their communication or context-switching skills can benefit from this read.
Would love to chat more about this with you!! Connect with me on Twitter or IG: @plmmrkhdjh
While interviewing for my current role, my now manager and I were talking about how the intersection between content, product, and growth marketing is very strong. I was coming from a role as a Growth Marketer, and was nervous about how well my skillset would transfer. As it turns out, pretty well.
There are six main areas I feel that these roles cross over: Content creation, promotion, distribution, cross-functional relationship, reporting/data interpretation, and customer interaction.
Agree, disagree, or have more to add to the list? Let me know on Twitter or Instagram - @plmmrkhdjh.
Here comes the pilot! This is my 18-minute free flow breakdown of the "canonized" definition of content marketing, and why I think it's incorrect. I also get into: What should and shouldn't fall under content marketing, brand voice/tone, and why having a consistent and strong brand story is important.
Find me on Twitter/IG: @plmmrkhdjh
Hi, everyone! Welcome to Content Corner. I'm your host, Khadijah, and I'm a Content Marketing Manager working in tech. After getting into podcasting earlier this year in my last role as a Growth Marketer, I've been wanting to get into it again. I've started this podcast to share my learnings, and to open the floor to continuing conversations with other mid-level marketers like myself. Thanks for tuning in, and I hope you stick around.