Sustainable Photography: Recent Episodes
Ingvild Kolnes
Empowerment and inspiration for photographers. A sustainable business is profitable and lasting. Instead of short-term wins you want to make sure you’re doing things that matter. Both to yourself, and to create the business you want. The goal of this podcast is that it will help you build and structure your business around your life, instead of the other way around.
In elopement photography, the location is so much more than a backdrop—it’s the setting for a couple’s most intimate and memorable day. Finding the right spot is about creating an experience that feels as magical as it looks. Here’s how to approach location scouting with purpose, creativity, and care.
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What Kelsey wants you to knowRemember, the key isn't to work more but to work smarter. Embrace the power of rest, and watch your creativity and productivity soar.
Create your version of Kelsey´s Power Schedule
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If you've ever customized offers for clients only to have them ghost you or say your prices are too high, you're not alone. Many photographers fall into this trap because we want to please everyone and avoid saying no. But constantly adjusting your pricing and packages can waste valuable time and dilute your efforts.
The key to a sustainable, successful photography business is to streamline your offerings in a way that aligns with your ideal client’s needs. Here’s how to do it.
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Documentary photography is about capturing life as it truly unfolds—unscripted, unpolished, and beautifully authentic. It’s a storytelling approach that focuses on real emotions, genuine connections, and the raw beauty of everyday moments. Unlike traditional photography styles, it avoids posed perfection, instead embracing the chaos, tenderness, and nuances that make each story unique. For photographers, documentary work is an opportunity to preserve memories that feel honest and timeless, reflecting the heart of the people and relationships they capture.
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What Gøril wants you to knowRemember to see the value our work as photographers actually holds.
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Running a photography business—like any creative venture—comes with natural highs and lows. Slow seasons can feel discouraging, but they’re completely normal, and you’re not alone in experiencing them. Instead of seeing these quiet periods as setbacks, use them as an opportunity to strengthen and refine your business.
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Creating a seamless experience for couples on their wedding day requires more than just technical skill—it’s about collaboration, balance, and understanding the unique dynamics of photography and videography. When these two creative fields come together, they have the power to tell a rich and unforgettable story, capturing every detail in both still and moving moments.
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Feeling inspired to turn photography into a career but unsure where to start? Whether you're just getting started or know someone beginning their journey, this guide offers practical advice on building a sustainable and profitable photography business.
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Running a successful photography business means more than just capturing stunning images. It’s about balancing creativity with the operational side of things—a challenge many photographers face. Melissa Rich, founder of Virtually Done Systems, helps photographers simplify their businesses through smart workflows and automation, making room for what they love most: photography.
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The Ultimate Client Workflow Cheatsheet
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Even the best photographers can make website mistakes that turn potential clients away (because guess what - you're not a web designer). Let's talk about the biggest pitfalls to avoid and how you can fix them quickly.
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The wedding industry has come a long way, but there’s still a glaring gap when it comes to inclusivity—especially for plus-size couples. Christine, a wedding and portrait photographer based in Houston, has made it her mission to change that. With over a decade of experience and her own journey as a plus-size bride, she’s shining a light on how the industry can do better.
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A great photography website doesn’t just look good—it speaks directly to your ideal clients and inspires them to book you. Let's go through what makes a high-converting website and how to connect with your people.
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Your brand isn’t just about visuals or clever marketing—it’s a reflection of who you are and what you stand for. When your business aligns with your personal values, it feels authentic, builds stronger connections with your clients, and brings more meaning to your work. But figuring out how to weave your values into your brand can feel overwhelming. Let’s explore how you can create a brand that not only looks great but also resonates with the things that matter most to you.
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Your website isn’t just an online portfolio—it’s the foundation of your photography business and marketing strategy. Let's uncover why it’s the most powerful tool you own.
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Whether you’re an experienced photographer or just starting out, creating a sustainable business in the photography industry comes with its own set of challenges and rewards. Here’s how you can set strategic goals and maintain momentum even when things get tough.
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The design space
The Marketing Fix
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You became a photographer because you love creating beautiful images and living a life fueled by creativity. But somewhere along the way, it’s easy to get stuck—overbooked, overwhelmed, and underpaid. If this sounds familiar, you’re in the right place.
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As creatives, we pour our hearts into our work, often overlooking the role that finances play in sustaining our passion. But here's the truth: managing your money well isn't just practical—it's empowering. Let’s explore how transforming your relationship with money can set you up for a thriving and sustainable creative career.
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It’s incredible to think about the potential impact you can have through your photography business. Beyond capturing moments, your business can be a powerful tool to support causes that matter to you and make a meaningful difference.
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In creative entrepreneurship, stepping out of your comfort zone is often the key to deep, sustainable growth—for both you and your business. Whether it’s adjusting prices, refining your services, or exploring new markets, taking those brave steps can open doors you never imagined. The Power of Supportive Community Being part of a supportive group can...
Whether you’re an experienced photographer or just starting out, creating a sustainable business in the photography industry comes with its own set of challenges and rewards. Here’s how you can set strategic goals and maintain momentum even when things get tough. The Power of Strategic Goal-Setting A sustainable business doesn’t happen by accident. Setting clear,...
Katie, a former counselor turned boudoir photographer, blends her mental health background with her photography work. Her mission is to help clients feel empowered and comfortable in their own skin. Through her journey from counseling to photography, Katie has created a safe, supportive environment where people can embrace their vulnerability and celebrate who they are....
As photographers, we often find ourselves waiting for the "perfect" moment to make a change. Whether it’s booking more clients, building a better brand, or carving out space for creativity and family, there always seems to be a reason to put things off. Sound familiar? You're not alone.
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Mona is one of my favorite photographers. She is an amazing storyteller. Five years ago she quit due to burnout. She has so much wisdom to share about why it happened, and what could have prevented it.
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As we approach the end of the year, it's time to reflect on past accomplishments and plan for future growth. This year, like every other, offers an opportunity to map out your goals and set a clear path for success. Here are some key points to keep in mind when planning for the upcoming year.
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Elisa is a pet photographer in Paris. Let’s explore how she positions herself in the market, the challenges she faces, and the strategies she uses to succeed. Sustainable Photography is about business tips, inspiration, and building confidence for photographers. Let’s dive into Elisa’s journey. Elisa began her professional pet photography journey last May, driven by...
Ever wondered what the difference is and how having a mentor or a coach could benefit your photography business? Let's break it down.
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In our busy lives, the idea of resting to get more done seems counterintuitive. But what if I told you that integrating rest into your daily schedule could skyrocket your productivity and creativity? That’s what we’re diving into today with insights from a conversation between Ingvild Kolnes and Kelsey from Honey Bee Weddings. Kelsey, an elopement photographer and business coach, shared her secrets on how you can create a "Power Schedule" designed to fit your life and personality while helping you get things done efficiently.
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What Kelsey wants you to knowRemember, the key isn't to work more but to work smarter. Embrace the power of rest, and watch your creativity and productivity soar.
Create your version of Kelsey´s Power Schedule
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You can’t make everyone happy, but you have to do what you have promised. At the very least. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Apply to join the Sustainable Photography Program Follow me on Instagram…
This episode's talk with Mel Worthington covers a journey of rebranding and finding authenticity in business. Mel’s experience in redefining her photography brand offers invaluable insights for any creative entrepreneur striving to carve out a unique space in their industry.
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Ada Miko is a talented photographer based in Bergen, Norway, originally from Poland. Ada has been a part of my mentor program since late 2023, and now you get to listen in on one of our mentor calls where she shares her exciting new ideas and ventures.
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Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. Get on the waitlist Follow me on Instagram Join the Facebook group
Having an effective brand is about more than it being beautiful - it's also about being very strategic. My guest of the day, Emily Foster, and I also agree that branding is essential to having a successful website.
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Elevated website checklist
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As photographers, we often find ourselves caught up in defending our prices based solely on our expenses and the time we spend on our craft. While it's important to consider these factors, they shouldn't be the sole basis for justifying our value to clients. Let's explore the true value of your photography and how to communicate it effectively. We'll go beyond the numbers and look into the emotions and experiences you provide. So, let's dive in and discover the key to unlocking your worth as a photographer.
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Are you a photographer looking to boost your sales skills and handle objections more effectively? Look no further. In this episode, we'll dive into insights from renowned photographer and sales expert, Lucy Dumas. Over her four-decade career in photography, Lucy has honed her sales techniques to perfection, helping her clients not only cherish their memories but also invest in them. Let's explore the wisdom she's shared over her journey.
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What Luci wants you to knowSelling our photography as finished portraits and albums in person is a gift to our clients, a way to become highly profitable, and become a better photographer. And it is fun and so gratifying.
Get the 7-Step Ideal Client Attraction Guide
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Let's go over something that can transform your photography business – investing in education.
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How to create a balance between work and personal life?
In this episode, we have a special guest Jenna Henderson, a photographer, and coach with more than 16 years of experience in the photography industry. She believes deeply in helping women confidently to create a business on their terms and having fun while doing it!
In this episode, we will talk in-depth about creating a balance between work and personal life. That way, you can enjoy your time off with your family and friends to recharge and be more creative.
What we talk about in this episode:
- What is sustainability?
- How your business evolves
- How to create a work-life balance
- Dealing with overwhelm
- Center your business around your values and your terms
For links and resources discussed in this show:
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Jenna Henderson on Instagram
This is a replay of episode 6.
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Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Listen in on a conversation (and kind of an interview) between my friend Taran Gjøystdal and me
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Following your values can get you the life you want, but it can also lead to burnout.
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Running a successful photography business involves much more than just taking great photos. It's about building relationships with clients, understanding their needs, and positioning yourself as the expert they need. One essential aspect of this process is mastering booking calls. In a detailed conversation with Aislinn, a seasoned wedding photographer and coach, we uncover valuable tips and strategies to elevate your booking call game and ensure your photography business thrives.
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Make More Money Masterclass.
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You know that feeling of wanting to do everything at once and feeling stuck? Let's talk about that for a sec. Make sure you are prioritizing tasks, set realistic goals, and not to mention- that you are enjoying the journey.
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In a world filled with hustle culture and endless to-do lists, setting sustainable goals can make a huge difference in how we approach our lives and businesses. In this blog post, we'll delve into the importance of goal setting, especially for photographers, and provide practical advice on how to set and work towards sustainable goals.
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What Lin Pernille wants you to knowHow you reflect upon the past year and formulate your goals for the upcoming year can set you up for success and fulfillment.
Free 2024 Goal Setting Workbook
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It’s important to talk about failures because it’s so easy to become defeated when you think that everyone else is doing great and you’re the only one that’s struggling. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. …
In the fast-paced world of digital marketing, understanding how to leverage tools like Facebook ads can make all the difference in promoting your photography business. During a recent conversation with marketing expert Elana Schutte, we uncovered valuable insights and strategies for photographers looking to make their mark through social media advertising. Whether you're just starting out or seeking to enhance your ad campaigns, Elana's advice sheds light on creating effective ads that resonate with your audience and drive results.
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What Elana wants you to know
Just start! If you have a website, get your Pixel installed. The sooner you start with ads the sooner you can build your list and those warm audiences that you can retarget. Think of the long term game that is sustainable.
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When something isn’t working you should tweak and test different parts of your business! Too often we get stuck in our old ways and forget that there are many ways to do things. Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you…
In the world of wedding photography, inclusion isn’t just a buzzword—it’s a necessary approach to ensure that every couple feels seen, heard, and valued. I recently had the pleasure of sitting down with Kelsey from Honey Bee Weddings, an advocate and leader in inclusive wedding photography. Our conversation unearthed valuable insights and actionable steps for photographers looking to make their businesses more inclusive and sustainable.
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What Kelsey wants you to knowPhotographers feeling burnt out with large weddings can do things differently! AND we should be inclusive about who we serve! Love is love! 🏳️🌈
Spice Up Your SEO - get on the first page of google and get found by your dream client!
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Are you a photographer looking to boost your online presence and connect with your clients more effectively? Email marketing might just be the answer you're looking for! Let's dive into the basics of email marketing, sharing valuable tips and tricks to help you get started and make the most out of your email list.
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In the vast and ever-evolving world of photography, staying connected with your audience and clientele can be as challenging as capturing the perfect shot. However, there's a powerful tool that can make all the difference: email marketing. With the wise insights of email marketing expert Kay Peacey from Slick Business, let's dive into why and how every photographer should harness the power of an email list.
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What Kay wants you to knowEvery business can (and should) have an email list to whom they send emails regularly.
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In today's fast-paced world, photographers often find themselves tangled in the web of creativity versus profitability. The passion for capturing moments through the lens is undeniably pure, yet the challenge of running a successful business can sometimes feel overwhelming. In an insightful conversation with Jane Goodrich, we dive deep into the realms of pricing, mindset, and the blueprint for building a sustainable photography business that not only pays the bills but fuels the soul.
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What Jane wants you to knowAs a small business owner it's important to have an abundance mindset.
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Are you struggling to price your photography services effectively? Do you find yourself questioning whether your rates reflect the value you provide? Pricing is a crucial aspect of running a successful photography business, and getting it right can make all the difference in your profitability and client satisfaction.
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Visibility is more than a buzzword in the photography industry; it's a vital element of success. To thrive as a photographer, it's not enough to have talent and skill alone. You must also be visible, approachable, and authentic. People crave connection, and seeing the person behind the camera can significantly impact your business's sustainability.
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Before we dive into mindset shifts, let's understand why mindset matters. Mindset is how we see the world and determine what we do. The interesting part is that our mindset remains the same even when things change. Whether it's feeling like we don't have enough money or struggling to get clients, it all comes down to our thoughts.
Do you ever think about how to bring a new spark to your photography business? Lisa Hockham, a brand strategist and photographer, talks about her unique ideas in this episode. Lisa shared how she thinks outside the box and what that means for her photography.
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What Lisa wants you to knowYour brand photography is so much more than a pretty photo.
To give the listener pathways forward through three of the most pressing questions for entrepreneurs
- How do I show up as myself online?
- How to get over what to post anxiety?
- How to make my brand stand out?
Start Here to Plan the Perfect Brand Photoshoot
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Do you ever find yourself held back by self-doubt and limiting beliefs? In this blog post, we'll dive into the mindset shifts needed to break free from these barriers and reach new heights in your photography business.
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A lot of people struggle with what is known as the Imposter Complex (or imposter syndrome as you might know it) —the nagging feeling of not being good enough, doubting your abilities, or fearing you'll be exposed as a "fraud".
In this episode, we’ll uncover the different types present and their impact on our perception of ourselves, our work, and how we can navigate it.
Tanya Geisler is a certified Leadership Coach, in-demand international TEDxWomen speaker, and writer who teaches leaders how to combat their Imposter Complex and lead with ICONIC impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, movement makers, entrepreneurs and legendary motivators.
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What Tanya wants you to knowThe Imposter Complex does not need to stop you from leading the way you were intended to lead, and to share your gifts with the world.
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Why are you scared of charging more for your photography? Imagine what can happen when you charge more for your photography business. If you put more effort into making more money than giving discounts.
When you charge more for your photography business, you can run a more ethical business. You can give jobs to others instead of insisting on doing it all yourself. You can hire an accountant, printer, album designer, VA, editor, or whatever else you need to help you out.
In this podcast episode, learn why you should charge more for your services and the basics of doing it.
This is a replay of episode 63.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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This is a different episode. It's actually an episode from Luci Dumas' podcast where I am the guest. Hope you like it, and hope you check out Lucy's podcast as well.
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Check out Luci DumasPodcast
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Having a great website is crucial for attracting clients and growing your business. In this episode, you'll get some valuable insights on how you can get started with creating your own photography website or revamping your existing one.
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Copywriting, when done right, can turn your photography business into a high-converting machine. Andrea Shaw is a talented copywriter who specializes in helping photographers articulate the uniqueness of their businesses and connect strongly with their ideal clients.
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Time to answer your questions. Let's talk about pricing, marketing, and self-care.
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Baking and photography might appear worlds apart, but in some ways, they share many similarities - especially when it comes to dealing with high-end clients. Enter Elizabeth Solaru, a luxury cake designer with much to share about working with high-end clients that you can apply to your own field.
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What Elizabeth wants you to knowYou need an understanding of the different types of luxury clients, their buying psychology and how to change your mindset to serve this segment.
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As photographers, we often find ourselves caught up in defending our prices based solely on our expenses and the time we spend on our craft. While it's important to consider these factors, they shouldn't be the sole basis for justifying our value to clients. Let's explore the true value of your photography and how to communicate it effectively. We'll go beyond the numbers and look into the emotions and experiences you provide. So, let's dive in and discover the key to unlocking your worth as a photographer.
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Having an effective brand is about more than it being beautiful – it’s also about being very strategic. My guest of the day, Emily Foster, and I also agree that branding is essential to having a successful website. Check out the full show notes Connect with Emily Instagram Elevated website checklist Want more? Ingvild Kolnes…
As we navigate through the dark season, it's important to prioritize our mental well-being and practice self-care.
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In the world of business, effective client communication plays a pivotal role in building trust, nurturing relationships, and securing deals. Carolyn Kulb, a seasoned wedding and event florist, shares her insights on how to master the art of communication, automate your processes, and deal with the frustrating phenomenon known as "ghosting" in this enlightening conversation.
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Find out why you have an urge to give discounts and how to stop yourself from giving away money.
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Together with Jen Joseph, a talented lifestyle and documentary photographer, we delve into the world of capturing authentic moments in family photography. Jen shares her journey, and her passion for photographing families in their natural environment. She also offers valuable insights into her approach and tips for aspiring photographers.
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Let’s talk about the importance of setting goals, overcoming challenges, and investing in growth. Learn the 7 pieces of a sustainable business Episode 53 Reflecting on Goals: This is a perfect time for introspection and goal-setting. As we approach the end of the year, it’s important to set intentions for 2024. What do you want…
Photography, like many creative professions, comes with its own set of challenges and uncertainties. Whether you're a seasoned photographer or just starting your photography business, you've likely come across questions about pricing, branding, and connecting with your dream clients. Listen in on this mentor call with photographer Stine Bachmann as we talk about how to overcome these challenges.
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Right now times are hard, but there is something you can do - if you want to. These are often the times that can make or break a business.
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In the world of photography, capturing beautiful moments and creating stunning visuals is just one part of the equation. To build a successful photography business, you also need to understand the importance of professional branding. I recently had the opportunity to chat with Danielle Garber, a branding expert, who you might remember from episode 4 and she shared some valuable insights into how branding can make a significant difference in a photographer's career.
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What Danielle wants you to know
The secret to creating a brand that stands out from the crowd, feels authentic and is magnetic is to lean into what truly makes you unique and different.
Stand out brand guide
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Let's go over something that can transform your photography business – investing in education.
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Are you a photographer looking to boost your sales skills and handle objections more effectively? Look no further. In this episode, we'll dive into insights from renowned photographer and sales expert, Lucy Dumas. Over her four-decade career in photography, Lucy has honed her sales techniques to perfection, helping her clients not only cherish their memories but also invest in them. Let's explore the wisdom she's shared over her journey.
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What Luci wants you to knowSelling our photography as finished portraits and albums in person is a gift to our clients, a way to become highly profitable, and become a better photographer. And it is fun and so gratifying.
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Feeling a bit uninspired lately? It happens to the best of us. Sometimes, you might feel like what you're doing just doesn't quite fit anymore. That's normal too. Here's some insight on how to rediscover yourself and find your photography niche.
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Elopement photography is a unique niche within the photography industry, and mastering marketing strategies tailored to it can be a game-changer for your business. To shed light on effective marketing tactics for elopement photographers, I wanted to talk with Heather Anderson, an experienced elopement photographer and marketing coach.
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What Heather wants you to knowPricing is not arbitrary but rather it should be best on a repeatable formula that will influence all aspects of the business!
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In this episode, we're diving into an important topic for photographers: how to overcome self-doubt and harness your full potential in your photography business. Self-doubt is a common obstacle that often leads us to play small, but it's time to break free from its grip and start believing in yourself. In this episode, we'll explore strategies to conquer self-doubt, set clear goals, and invest wisely in your business.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Are you tired of trying to appeal to everyone and feeling like your marketing efforts are falling flat? Do you want to focus on working with clients who truly resonate with your style and approach? If so, you're in the right place. In this three-part conversation with Heidi Thompson, founder of Evolve Your Wedding Business, we delve into the process of identifying and attracting your ideal photography clients to build a sustainable business.
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What Heidi wants you to know* Identify and prioritize activities that generate results. * Don't be afraid to say no to strategies that aren't working for you. * Prune your business to make room for growth and better opportunities.
Guide to clone your best clients
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For most of us, work can take too much from us. And the idea of designing your business to fit around your life seems impossible. There’s always more to do. In this episode, we’ll talk more about what you can do to feel less overwhelmed.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Having a website for your photography business is common nowadays. It’s the most stress-free way of getting inquiries from potential clients.
Your website can work for you and give your inquiries while you focus on other things in your photography business. Getting to the point where your website shows up in relevant searches is extremely valuable. This is where SEO comes in, to help your photography business more visible in Google searches.
But for you to get inquiries, it’s not enough for you to have a website that shows up when people are searching.
In this episode, you’ll learn how important it is to build a website that WORKS if you want to get bookings.
This is a replay of episode 61.
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Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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How to succeed as an introvert photographer?
In this episode, Rachel Fugate, an introvert photographer that decided to prove to everyone that she didn't need to change her personality as an introvert to be successful in her business and make six figures income.
Find your superpower as a photographer. Be who you are and don’t try to fit into the non-existent mold. There are clients who need calm and quiet wedding photographers. By playing on your strengths you’ll attract the people who need what you have to offer.
What we talk about in this episode:
- What is an introvert
- How to communicate as an introvert
- The benefit of introversion
- How to preserve your energy
- The extrovert ideal
Check out the full episode to learn more about how to use your introvertedness as an advantage for your business!
For links and resources discussed in this show:
**See the full show notes****
*Rachel Fugate on Instagram*
This is a replay of episode 12.
Check out the full show notes.
Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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A lot of photographers feel guilty about charging for their services. Especially in certain situations like a single mom who wants photos of her children. Or a young couple getting married. Or that a newly started business owner needs photos for promotion. These kinds of customers are endless. And when you start giving in to them, your business gets unhealthy.
In this episode, I want to encourage you to stop thinking about your business as a charity. Let's come up with some ideas of what you can do. That way you can balance your desire to give people photos, while still having a healthy thriving photography business.
This is a replay of episode 41.
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Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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What is branding and how to build your personal brand?
In this episode, Danielle Garber, an integrative brand strategist and designer for purpose-led service-based businesses. She uses a unique approach that combines strategy and soul when it comes to brand and web design and infuses that into a solid marketing strategy to create aligned, authentic brands that inspire, impact, and importantly lead to profitable, sustainable businesses.
She has many years of experience and has worked with great companies such as Amazon and Apple. Currently, she has her own business and helps companies to grow and develop a sustainable brand over time.
The foundation of an authentic brand is to understand who you are. It's what you stand for, what values you believe in, and what the core message behind your business is.
What we talk about in this episode:
- How to create a personal brand
- Branding is not only having a logo
- Surround yourself with the right people
- Overcome imposter syndrome
- Define your core message and what makes you stand out!
For links and resources discussed in this show:
See the full show notes
Danielle Garber on Instagram
This is a replay of episode 4.
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Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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This episode will talk about why want to charge higher prices for your photography to keep your business long-term and sustain a better life.
What we talk about in this episode:
- Why price for your needs and wants.
- How higher prices sustain the market.
- How low prices are hurting you. And everyone else.
- Why higher prices are a good thing for everyone around you.
This is a replay of episode 19.
Check out the full show notes.
Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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I sometimes do things completely on impulse. Like when I joined Kristin Sweeting's mastermind two years ago. It just felt right and I signed up. It was SO worth it! Kristin has this lovely calm energy that I know you'll enjoy and also - she really knows her stuff. And now I get to introduce you to her view on pricing. I know you'll learn a ton from this! Oh, and we also talk about her study abroad trips in this episode. We're doing on together in Norway in September 2024 (come join us), but she's also doing one in Turkey and one on the Amalfi coast.
- Updates
- Pricing Psychology
- Creating an Anchor
- How to make something valuable
- Working backwards from goals
- Evaluating our capacity
- Planning for slow months
- Regulating our nervous system
- Keeping expenses low
- Finding aligned partners
Some notes from Kristin on what this episode is about:
So glad you're here! If you want to work together more in 2023, book a discovery call here!
Mastermind, Danger School Group Coaching, 1:1 Consulting - dangerschool.com
www.kristinsweeting.com
Connect with Kristin on IG
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There are so many ways you can market your business and get new clients, like using social media, paying to advertise, and attending events.
In all of these examples, you're relying on someone else and you don't own your own platform.
This episode will discuss the importance of having a website and optimizing it to appear in the first search results in Google and other search engines, so your dream clients can find YOU!
In this episode you'll hear about:
- How Google works and what you can do to increase the chance of showing up in search results
- What factors Google evaluates to rank the websites
- How to stand out in a saturated market
- What pages actually show up when someone is searching
This is a replay of episode 15.
Check out the full show notes.
Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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In this episode of the Feminist Time, Productivity & Rest podcast, your host Vikki Louise welcomes you to explore the world of innovative time management systems and tools. Join Vikki, the UK’s leading Feminist Time, Productivity and Rest Coach, as she shares her expertise in solving time problems for individuals and organizations while maximizing productivity…
How to stand out from the crowd, so you get booked?
If you’re just one of too many, it can be really hard to stand out. And the chances are high that price plays a huge part in getting chosen.
Instead of competing only by the price, show your personality and your values. You’re more likely to get booked because of that. And you can charge more because you’re unique, instead of just another one. So booking more can look like more shoots, for more money or more of the right people.
When you’re showing up as yourself, you’ll start to attract Better clients. And by better, I mean people that are more like you. One photographer's dream client is another photographer’s nightmare, which is SO great. There are right people out there for YOU - you just have to dare to show up as yourself instead of hiding away or trying to be someone you’re not.
The most unique thing about you could be what you’re most afraid of showing - which might be the things your right clients would love the most.
Check out the full episode to learn more about how you can stand out to get more of your dream clients by showing YOUR personality and magic!
This is a replay of episode 11.
Check out the full show notes.
Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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In this episode, Nicole den Harder shares her experiences and expertise in creating a strong online presence, connecting with clients, and nurturing relationships. Whether you're a wedding photographer, a newborn photographer, or a branding photographer, these strategies can help you attract the right clients and build a sustainable business.
Nicole den Harder is a photographer from Holland specializing in personal brand, business, and product photography. She loves working with entrepreneurs who have a clear vision and helps them visually represent their brands through her expertly captured images. Nicole also offers an online course to teach photographers and webshop owners how to create their own atmospheric photos.
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What Nicole wants you to know Start before you're ready! You're never totally ready for anything, so just get started, learn along the way. Use social media like Instagram to really connect with your audience. That's what helped me grow my business!
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This a follow-up to episodes 85 and 87 on creating sustainability.
I'm taking you along on the journey and giving you some tips on how you can create space for what matters most to you.
Check out the full show notes.
Want more? Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Do you feel like you should grow as fast as possible?
In the fast-paced world of business, the concept of slow growth may seem counterintuitive. However, Sarah Lewis, the creative mind behind Slate and Brush, has found success by embracing a deliberate and sustainable approach to business expansion.
In this conversation, Sarah shared her insights on the benefits of slow growth, the importance of multiple revenue streams, and the significance of building strong systems and client relationships. Let's delve into her thoughts and discover how her strategies can inspire entrepreneurs seeking long-term success.
Check out the full show notes
What Sarah wants you to know Even though slow growth isn't flashy or as "fun" as some people post about on Instagram, slowly creating a business that you absolutely love and creating a community that fully supports you and refers you to everyone they know is way better in the long run!
Free Resources from Sarah
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This a follow-up to episode 85 on creating sustainability.
I'm taking you along on the journey and giving you some tips on how you can create space for what matters most to you.
Check out the full show notes.
Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Learn more about the Sustainable Photography Program
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Are you a photographer who’s been doing great in social media like Instagram, TikTok, and YouTube? Whether you have started or not, you might want to jump to Pinterest to reach more clients.
Pinterest is a helpful place for photographers to show their pictures and find the right clients. In this latest podcast episode, Jen Vazquez will share all the bits and pieces you need to know about Pinterest.
Check out the full show notes
What Jen wants you to knowPinterest is ideally situated for photographers to grow their businesses in about an hour a week.
Free Pinterest Resources from Jen
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Want more?Ingvild Kolness is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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I’ve been hosting this podcast for almost two years now. Having a sustainable business isn't as easy as it should be.
One of the first episodes I recorded was about my thoughts on sustainability and what it’s about. So I decided to look at what I said back then as it doesn't feel like my business is very sustainable at the moment.
This is me being honest and (hopefully) giving you some tips on how you can be more sustainable as well.
Check out the full show notes.
Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Shooting in direct sunlight can be quite scary for many photographers.
In this episode with Emily Choy, she’ll share her secrets on how she embraces the weather and different lighting conditions when she's photographing.
Check out the full show notes
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
Join the waitlist for the Sustainable Photography Program. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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As photographers, we often deal with clients who are interested in working with us and some can’t afford our services.
So what can you do? There’s nothing we can do about those clients who can’t afford us. There's always gonna be someone who can't afford what you have to offer, but when it comes to those people who do have the money, but choose to prioritize differently, those are the ones that we can do something about because in many cases, they can afford it.
There's no right or wrong here, but oftentimes couples don't see that they have a choice because it's so common to spend the money on the dress, the cake, the sit-down dinner, and the decor, that it doesn't occur to them to prioritize differently.
And it's the same for you as the photographer. In this latest podcast episode, I'll share with you how to invest in your photography business when you can't afford to.
Check out the full show notes
Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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Are you a photographer who’s constantly drained? Do you dread the thought of working with yet another client?
If so, you might want to ask yourself, do I want to keep doing this or can I do it in a different way, or do I need to start a new chapter in my life and business?
You may love photography as a hobby, but when you’re not on the right track, both in your business and creatively, you might need help. Basically, you love what you’re doing but because of the workload you end up procrastinating and can easily end up burnt out.
In this podcast with Yvonne van Dalen, you’ll learn how to get back on the right track in your photography business, by following your passion.
Check out the full show notes
What Yvonne wants you to knowWork from the soul and embrace your savvy self, you are perfect and people need what you do.
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Have you ever been ghosted? You know, when you get an inquiry and you immediately reply to their question. But then you don't hear back. Does this sound familiar? And just like that, like many photographers, you have been ghosted.
In this latest podcast episode, we'll talk about being ghosted and how to avoid it as a photographer.
Check out the full show notes
Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
The Sustainable Photography Program is about to start again. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Are you a photographer who believes that in order for your business to become successful, you have to work non-stop? Or when you rest, you feel like you’re about to lose income?
But the truth is, when you get yourself some rest, you can be the best version of yourself for your clients and for your business. In this latest podcast episode with Kelly McWilliams, she’ll share how intentional rest and avoiding burnouts made her business successful.
Check out the full show notes
What Kelly wants you to knowProactively scheduling time away from deadlines and meetings will give you the capacity to work more productively and allow your mind more creative space. Not resting enough can lead to burnout.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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Are you where you want to be with your photography business? Or do you see that there is room for you to grow?
The best way to improve your photography business is --- to invest in it! As in paying money for things that will make your business better by increasing your revenue, saving you time, or just making you enjoy your work more.
When you're considering investing, it's important to think: What can I get from this? How can my business benefit from this? Will it save me time? Will it make me more money? Will it make me enjoy my work more?
Or is it just an expense? Is it just something that I'm not gonna see any results from and that I'm just buying because I think it looked fun or that I wanted it?
Check out the full show notes
Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. The Sustainable Photography Program is back to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Are you a photographer who believes that doing everything, from newborn photography to weddings and branding photography, can bring more income to your business? If you do, here’s something that you may want to consider. And that is choosing your niche in photography.
Niching down means having a clear focus on who your dream customer is and aligning your marketing to fit them - instead of trying to reach as many clients as possible.
In this podcast episode with Cat Ekkelboom, we’ll talk about how niching down can actually increase your revenue. And why saying “no” to some of your bookings may help your photography business.
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What Cat wants you to knowA niche can be an editing style or a destination, it can be anything. And there's no such thing as "too niche". The smaller your niche, the more you can charge. Choose the niche that brings you joy, and create your own story and your expertise.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business. The Sustainable Photography Program is back to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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What does it take to grow your photography business in 2023? As a photographer, you want to create a solid foundation for your business. You should make sure you are standing out so that it’s easy to tell you apart from other photographers around you.
In this latest podcast episode, I'll be sharing some tips on how to improve your photography business in 2023.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
The Sustainable Photography Program is about to start again. This program is designed to give you the knowledge and tools you need to create a thriving photography business that's built to last.
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Are you a photographer who thinks the thought of in-person sales is terrifying? A lot of photographers don’t have the time or are just afraid to sell face-to-face with clients.
In this podcast episode, Destiny Tillery talks about doing in-person sales.
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Destiny wants you to knowIn-person sales don't have to be difficult nor does it have to be high-pressure sales. When service is the main goal, then sales follow organically.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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Stop giving away shoots and start charging for your services.
In this latest podcast episode, you'll learn what to consider in pricing for your photography.
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Want more?Ingvild Kolness is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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Are you a photographer who’s not confident when it comes to doing sales? This topic might be a bit uncomfortable but your business has to grow and make a profit. It’s time for you to love selling!
In this podcast episode, Michelle Terpstra will share all her knowledge when it comes to doing ethical sales.
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Want more?Ingvild Kolnes is the host of Sustainable Photography, as well as an educator for photographers, and is ready to help you with your photography business. Sign up for the 5-day live workshop series that will help you create profitable packages that will happen this March 20-24.
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If you want to quit your day job and be a full-time photographer, or even if you want to work less in your day job, it helps to have a plan. Listen to the full episode to get some tips on how you can become a full-time photographer.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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A yes-sayer and former handball player, Maria Broström rises to the top of the wedding videography industry by taking on too much, pushing past her own doubts, and ultimately burning out - only to discover the importance of asking for help.
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Your website isn't good enough. There. I said it! In this podcast episode, you'll learn 6 common website mistakes.
It’s time for you to work on building a beautiful (and functional!) website for your photography business. Having a good website is one of the easiest ways for (potential) clients to see your work and know your brand.
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Want more?Ingvild Kolnes is the host of the Sustainable Photography Podcast, an educator for photographers, and is ready to help you with your photography business.
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Are you a photographer who’s getting more inquiries and bookings than you can handle? Are you burdened by the thought that you can’t even take some days off?
If the answer is yes, maybe it’s time for you to grow your team!
In today’s podcast episode, Grace Troutman will share with us how to grow our photography business by hiring a team of photographers.
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Are you constantly feeling too busy and finding it hard to stay on top of all the things? There's actually software you can use to speed up your workflow and stay on top of all your clients.
In this episode, I’m sharing my favorite software that will help you run your business more smoothly and help you save time.
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Want more?Ingvild Kolnes is the host of Sustainable Photography, as well as an educator for photographers, and is ready to help you with your photography business.
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Do you use reels on Instagram? Or do you prefer the "normal" posts? If so you're not alone and this episode is definitely for you!
There is a lot of power in using Instagram reels, and in this episode, Brandee Gaar is giving you some awesome tips.
We also talk about being the CEO of your business. Don't miss it!
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Want more?Ingvild Kolnes is the host of Sustainable Photography, as well as an educator for photographers, and is ready to help you with your photography business.
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As a photographer, are you good at taking care of yourself? Do you set aside time for things that make you happy?
A lot of us photographers are so busy that our own self-care is far from a priority. Since it’s a new year, you can start 2023 off in a better way. Like any professional in the creative industry, need to take care of yourself so you’re always at your best.
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In doing both the creative and business sides of photography, many of us tend to feel or get drained mentally. When it comes to mental illness or burnout, it is important for photographers like us to know how we can help ourselves bounce back.
In this episode with psychologist and photographer Tiril Hauan, we’ll understand the dynamics of mental health and having a creative mind.
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In just a few days 2022 is over. For many photographers, the new year is the perfect time to evaluate your business and plan ahead. The winter months are for most photographers considered low season.
This time of year means fewer tasks, colder temperatures, and less light for the majority of us. I occasionally get asked what to do to have a regular stream of work all year round. Most self-employed photographers are accustomed to having seasons with a lot of work and seasons with less.
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In episode 64 of Sustainable Photography Podcast, Brooke Jefferson, a family photographer, and business coach share her top tips for overcoming Imposter Syndrome and comparison, two things that photographers often struggle with.
In this episode, you will learn the following:
- The difference between a sustainable photography business and one that is not sustainable
- The importance of identifying triggers for Imposter Syndrome and comparison
- The benefits of setting boundaries in order to create a sustainable business
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Why are you scared of charging more for your photography? Imagine what can happen when you charge more for your photography business. If you put more effort into making more money than giving discounts.
When you charge more for your photography business, you can run a more ethical business. You can give jobs to others instead of insisting on doing it all yourself. You can hire an accountant, printer, album designer, VA, editor, or whatever else you need to help you out.
In this podcast episode, learn why you should charge more for your services and the basics of doing it.
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Evelyn Wallin was a pediatric nurse that became a full-time photographer after two years of working part-time with photography. It all started at her wedding when her husband gave her a canon camera and a lens, but it started much earlier than that. Three months after the wedding Evelyn launched her website. She had her…
Having a website for your photography business is common nowadays. It’s the most stress-free way of getting inquiries from potential clients.
Your website can work for you and give your inquiries while you focus on other things in your photography business. Getting to the point where your website shows up in relevant searches is extremely valuable. This is where SEO comes in, to help your photography business more visible in Google searches.
But for you to get inquiries, it’s not enough for you to have a website that shows up when people are searching.
In this episode, you’ll learn how important it is to build a website that WORKS if you want to get bookings.
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Inger Paulsen is is a wedding and family photographer in Bergen in Norway. She creates photos that tell the story of the people who are in front of her camera in a beautiful and authentic way.
Photographers start out being passionate photographers who love to shoot and be creative with their photos. It turns out that there's so much more to the job than just taking photos.
In this episode, we’ll learn more about Inger and her passion for photography. And on how she’s taking a big leap in her photography business.
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When I started, I didn’t have any photographer friends. It was hard to get to know anyone, and social media wasn’t a thing like it is now. Moving around doesn’t make starting a business easier, and it certainly doesn’t make creating a network of photographer friends or loyal clients easy.
A lot of photographers may relate to what I experienced. I didn’t have anyone who believed in me back then. And I didn’t believe in myself either (maybe rightfully so because I wasn’t that good).
In this episode, you’ll learn ways of building your network and community to build a sustainable business.
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Marketing is more than using your website or sending out mass e-mails to promote your photography business. Word-of-mouth is also a powerful marketing tool that does wonder with so little cost for you.
An example of word of mouth is when you hear about a product or service from someone who’s telling you as it is. It can be a good or bad thing, and since it’s from a personal perspective, you’ll likely believe it’s real. However, since the message doesn’t come directly from the company, it can be biased against your business or company.
In this latest podcast episode, I’ll share with you how to make the most of word-of-mouth marketing for your photography business.
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Time really flies when you’re doing business. With 2022 coming to an end, it is best to plan for the coming year, especially for your photography business.
A fresh new year with a good plan for 2023 is a halfway-done project. In this episode, you’ll learn all the important things to plan for the upcoming year.
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Since we're reaching the end of the year, it's time to start talking about how you can get the most out of next year.
The best way you can get the most out of your time is by planning. In this latest episode, you'll learn about all the things you need to know on how to create your best year yet.
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The most popular video-sharing platform is Youtube. It’s also a search engine for videos on any topic you can think of which makes it a great place for photographers to promote their brands and services.
In this episode with Melissa Mitchell, you’ll learn:
- What makes a business sustainable,
- What makes Youtube a great place for photographers to be,
- How Youtube can help you get more leads and clients, and
- How to repurpose your content
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All the big pieces of your photography business matter. Even if just one piece is off, it can hurt you or stop you from reaching your business’ potential.
In this podcast episode, we’ll go through all the different pieces.
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Styled shoots reflect the vision and creativity of photographers. These shoots can be as extravagant or as simple as it gets as long as it resonates with your branding. The goal is that your work and brand start attracting your dream clients.
In this episode you'll learn:
- What makes good branding
- How to set up styled shoots
- Importance of getting published
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5 Step Guide to a Successful Styled Shoot!
Learn more about styled shoots with her offered course
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Our clients can make or break our business. Managing your clients' expectations is an important part of your photography business.
In this episode, you'll learn:
- About types of difficult clients you may come across.
- How to communicate with your clients
- How to resolve a difficult situation
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Get on the waitlist for the Sustainable Photography Program. It opens up again this fall and I know you would love it!
Having the right mindset can do wonders for you and your photography business. When your mind is set on doing what you believe is best for you and your brand, your affirmations and actions align. You always see the positive things that can increase your income. In today’s podcast episode, Aislinn will share:
- How the right mindset can make a business sustainable
- What is an abundance mindset in photography
- How to attain the abundance mindset
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Most photographers talk themselves down. They compare themselves to others, think they’re not good enough and many think of quitting occasionally. While i think it’s normal, it’s not necessary. And since I happen to know that even the best photographers think like this, I can confidently say that it’s not a matter of skill. It’s all in your mind.
In this podcast episode, we'll talk about building your confidence and how to stop thinking of quitting your photography business.
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Jessica Hanlon is a portrait and branding photographer based in Stockholm, Sweden. From trials and errors, Jessica learned how to start a business from scratch and how to find clients. She also empowers female entrepreneurs on self-care and keeps their businesses thriving.
In this episode focused on branding photography, you’ll learn:
- What’s the big deal about branding photography
- The branding photography process
- How to avoid mistakes in branding photography
- Making brand photography sustainable
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Access Jessica’s free resources here!
DIY Selfie photography course - Boss Up Your Selfie
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As a photographer, you are likely always looking for ways to improve your business and bottom line. While it might seem like a good idea to base your prices on what others are charging in your area, it can damage your business in the long run.
There are several reasons why basing your prices on others is not a good strategy. Also, the question is, how you can find other ways to improve your photography business?
Stick around - we've got some great tips for you!
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If you’re into setting out for an adventure and capturing those beautiful beaches and mountains, maybe landscape photography is for you. In this podcast episode, Margaret will share with us:
- What landscape photography is
- How can you earn from doing landscape photography
- Mistakes to avoid in landscape photography
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As a professional photographer, I have a lot of experience doing and handling the business side. In this special episode, I’ll be answering the most common questions from photographers. If you want your questions answered, head over to this link and I’ll answer them next time in another special podcast episode. Here are some of…
A photo may paint a thousand words, but a video can be worth a million. Video marketing like reels on Instagram is becoming popular in helping photographers reach more clients.
In this episode, Stephanie Kase will talk about:
- What makes video marketing interesting
- How to boost your business using videos
- Tips on making videos for your brand
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Get 10 free Instagram Reel Ideas here!
Stephanies Podcast
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Here's a secret most photographers can probably relate to. I had no idea what I was doing when I started as a photographer. Just like anybody else, I made things up along the way. I took the courses I could find, but honestly, there weren’t a lot of choices back then. So it resulted in me making a lot of mistakes.
In this episode, I’ll be sharing with you the 4 mistakes I made when I was just starting out. I hope you can learn from my experiences to help you to avoid making the same mistakes I did in the past.
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Curating your submissions to get featured in publications is free marketing. As a photographer, marketing your work in magazines that suit your brand is a great way to get more clients.
In this episode, you’ll learn:
- Why is it important to curate your work,
- How important it is to get your work featured, and
- Tips and tricks on curating submissions
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Let’s talk about how you can run a healthy photography business and also balance that with doing some good. A lot of photographers feel guilty about charging for their services. Especially in certain situations like a single mom who wants photos of her children. Or a young couple getting married. Or that a newly started business owner needs photos for promotion. These kinds of customers are endless. And when you start giving in to them, your business gets unhealthy.
In this episode, I want to encourage you to stop thinking about your business as a charity. Let's come up with some ideas of what you can do. That way you can balance your desire to give people photos, while still having a healthy thriving photography business.
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Social media has taken marketing to a higher level. Instagram is one of the most popular places to hang out for photographers like you. In this episode, social media manager Kristen will share with us:
- Why social media is important in your photography business
- How Instagram takes shape in making photography business sustainable
- What to do to avoid mistakes in social media management
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Most photographers don’t start off with photography being their career goal. They just like taking photos and then one thing leads to another and suddenly- you’re a photographer. You know how to handle your camera, but not really how to run your own business.
So let’s talk about three common mistakes that could be hurting your photography business. And if you feel like you make any of these mistakes, come over to my Facebook Group or send me a DM on Instagram and let’s talk.
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Lovise started photography as a hobby. Now, she is passionate about educating and doing photography. In December 2020 she co-founded For Fotografer - an online photography community in Norwegian, helping photographers on all levels improve their photography and/or business.
Starting a business is exciting; you get to decide your own salary. Doing product sales for photographers can be quite a challenge though. Photographers like you can sometimes be scared of naming your prices for services.
In this episode, you’ll learn:
- How to make more money in your photography business
- Avoiding mistakes in selling your products or services
- How to make your business more sustainable
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Instagram of Lovise
For Fotografer Instagram
Website For Fotografer Community
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It’s ok to say no. And it can be what drives your business forward.
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Charlotte is a business operations consultant who helps small business owners like you who love their people and wants to maximize their time. By offering solutions to her clients through automation, more time is saved. Photography business owners like you can focus on more important things.
Sometimes doing menial or boring tasks take much of your time. Sometimes because you procrastinate doing it because you think it’s not that important. But, the more you ignore these tasks, the more they pile up. And that makes it even more boring to do. And it is also exhausting, as it will take you so much time to complete it.
That’s why you have to automate these types of jobs. It will give you more freedom to do other things, the tasks that you actually like doing, and/or help your business make money. Charlotte Isaac is a well-known business operations consultant. She’ll guide you through the in and outs of business automation. That will improve your photography workflow. In this episode, you’ll learn:
- When is the best time to automate tasks,
- How to make the business sustainable through automation, and
- How to start automation in your photography business
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Wedding photography is usually very different from other kinds of photography. You’re usually booked far in advance. You’re usually very involved in the process. There’s a lot of communication and planning involved. You work long days and deliver tons of photos.
The biggest difference is in one day you do detail shots, event photography, couple portraits, and large group photos without getting much of a break. That includes concerns like lighting and weather conditions. Here in this episode, you learn things that can improve your wedding photography business.
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Eva is a birth photographer and also a doula, or a professional labor assistant. She made a documentary series called the birth photographer in 2016 and published a book birth and 2017. She’s also active on her social media platforms to share things about birthing rights.
Birth photography is documenting a mother’s delivery of a child. It is one of the best moments or milestones in anyone’s life. Being able to capture it is one of the most priceless experiences a photographer can ever get.
In this episode you’ll learn:
- What separates birth photography from other niches,
- How birth photography is raising awareness, and
- How to start doing birth photography
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Photographers are very focused on creating art, storytelling, and photography, but in order to be the best photographer and business owner you can be, an important part of the package is the way you make your clients feel.
In this episode we cover:
- setting boundaries
- how to communicate with your clients
- how to learn from your mistakes
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In this episode, you’ll learn:
- What is elopement photography and what makes it special
- How to make it sustainable
- Tips on becoming a good elopement photographer
Elopement photography provides a whole experience to clients. As an elopement photographer, having different perspectives gives you an edge.
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Being productive these days is such an important trait for photographers. In this episode, we are going to talk about how to improve productivity as a photographer. Here are the things you’ll learn from this episode:
- The importance of using your time wisely
- Tips to become productive
- Key to time management and sustainability
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Talking with possible clients is a great way to show them your personality and your process. If they're a good match you want them to sign the contract. Listen to Carissa Woo who has mastered the art of the sales conversation.
For links and resources discussed in this show:
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Carissa's website
Free lead generation masterclass
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It is important to take time off for yourself. As a photographer, you can easily get caught up with the working demands. Add that to a jam-packed schedule. Learning to have that work-life balance is the ultimate key in life and business.
In this episode you’ll learn:
- Importance of taking time off
- Tips to have work-life balance
- Setting time to enjoy your life
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Boudoir photographer Ine Papatzacos wants to give women a safe space to embrace their bodies and express their sensuality. Listen in to hear about:
- The importance of a sustainable business and client experience
- Women empowerment and body positivity
- The roles values play in your brand
- Tips for making your business successful
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Ine offers listeners 50 % off a boudoir experience in her studio!
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One of the most important things in your business is creating a dream client profile! In this episode you will hear about:
- How to figure out your dream client
- Why is it important to have a dream client
- What are the benefits of having a dream client profile
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Leslie Rodriguez is a vibrant photographer who's not afraid to show her personality. I wanted to ask her about her views on standing out as a photographer and why she thinks it important. You don't want to miss this talk!
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This episode will talk about imposter syndrome.
It's so common among creatives to feel like they're not good enough. Let's talk about common types of imposter syndrome and what you can do to feel better.
What we talk about in this episode:
- What imposter syndrome is
- What imposter syndrome can lead to
- How you improve your imposter syndrome
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This episode will talk about outsourcing with online business manager and photographer Jen Madigan. She wants you to be excited about the idea of outsourcing and hopefully, it feels less intimidating after you've listened to this episode.
What we talk about in this episode:
- Why you should outsource
- How to get started with outsourcing
- What to expect from outsourcing
For links and resources discussed in this show:
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This episode will talk about the importance of testimonials and how you can get them and use them.
What we talk about in this episode:
- Why reviews matter
- How you get them them
- How to use your reviews
For links and resources discussed in this show:
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This episode will talk about self-care and the important role that plays in a sustainable photography business. Jen Wille is a Certified Professional Life Coach who helps women grow their passion work from the inside out by taking care of themselves first.
What we talk about in this episode:
- What self care is
- How photographers can take better care of themselves
- What you can do right now to take better care of yourself
For links and resources discussed in this show:
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Can narrowing your professional services help your business?
It's hard to think that offering less can actually give you more success.
But think about it. What if you spend all of your time marketing for, learning about, and gaining experience for your dream client? You become the person these clients seek out. They will want you for that niche service they're looking for.
What is in this episode:
-
What is a niche and how can it help you?
-
Using a niche to simplify marketing.
-
Building trust with a targeted brand.
-
Narrowing down to something you love.
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How to shift with your business and brand when life changes?
Sustainability looks different for everyone and changes as life moves and shifts.
In this episode, we have special guest Kristin Sweeting, who is a wedding photographer and creative business coach. She values deep connection with her clients and the importance of running a sustainable business based on your personal values.
In order to run a business that is aligned with you, you must make your own magic. Start making the moves to have the business that you want to have and working with the people you dream of working with.
What we talk about in this episode:
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How to create a flexible brand based on your interests and values.
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How to run a business that supports your life.
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How to let connection drive your creative business,
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How to create space to create.
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This episode will talk about why want to charge higher prices for your photography to keep your business long-term and sustain a better life.
What we talk about in this episode:
- Why to price for your needs and wants.
- How higher prices sustain the market.
- How low prices are hurting you. And everyone else.
- Why higher prices is a good thing for everyone around you.
For links and resources discussed in this show:
Book 1:1 mentoring
Follow me on Instagram
Join the Facebook group
Learn more about the Sustainable Photography Program
This episode will talk about pricing your photography in a way that makes you be able to stay in business for as long as you want to.
What we talk about in this episode:
- How to price your services.
- How to build a portfolio without ruining the market.
- How to keep your business going in the long run.
For links and resources discussed in this show:
Sign up for the in-person workshop
Follow me on Instagram
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Learn more about the Sustainable Photography Program
Kine wants you to know: There are multiple roads to the same goal. Creating a sustainable and successful business is not done following one path or a recipe. She hopes this episode gives you some new perspective, and new ideas, as to where to start your new road to success.
On Instagram
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Download her free resource
In this episode, we're talking about the corona pandemic, as there are some things you should think about when it comes to preparing for possible restrictions and cancellations.
What we talk about in this episode:
- How to work out your loss when someone wants to reschedule
- How to take care of your business going forward
For links and resources discussed in this show:
Follow me on Instagram
Join the Facebook group
Learn more about the Sustainable Photography Program
This episode will talk about building a profitable and sustainable photography business from the beginning of your career by taking the right steps.
Whether you went to school or want to become your hobby and passion of photography into a profitable and sustainable business, this is the right place to start.
In the beginning, everyone has many questions marks in their heads and concerns about how to start as a photographer. How much to charge, how to build a portfolio, how to get customers, build a network, and so much more.
We will answer all of these questions here, so you have a clear path to start and make it!
What we talk about in this episode:
- How to book your first clients
- The best way to build a portfolio
- How to go about pricing, especially in the beginning
- How to stand out?
- What is the most important part to focus on
- Offer more than just a nice photo, create an experience for your clients
- You don't need to be perfect to start
For links and resources discussed in this show:
Follow me on Instagram
Join the Facebook group
Learn more about the Sustainable Photography Program
**Download the FREE guide "New wedding photographer checklist."****
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Her website
There are so many ways you can market your business and get new clients, like using social media, paying to advertise, and attending events.
In all of these examples, you're relying on someone else, where you don't own your own platform.
This episode will discuss the importance of having a website and optimizing it using Search Engine Optimization (SEO) to appear in the first search results in Google and other search engines, so your dream clients can find YOU!
What we talk about in this episode:
- How Google works and what you can do to increase the chance of showing up in search results
- What factors Google evaluates to rank the websites
- How to stand out in a saturared market
- What pages actually show up when someone is searching
For links and resources discussed in this show:
Want more? Follow me on Instagram
Join the Facebook group
Learn more about the Sustainable Photography Program
Join the FREE three-day challenge by January 18th " Book more dream clients through your website"
Learn how to automate your marketing with Pinterest
Automation is a huge time saver and Pinterest can bring to your website visitors and potential client leads on autopilot for months and years to come!
The special guest of this episode is Kate Wilkinson a business coach and marketing mentor, Pinterest, and automation expert; her main message to you is that with some simple steps, it's possible to create a business that makes you money, even when you take a break.
What we talk about in this episode:
- What is a sustainable business and the importance of passive income
- What can automation do for your business
- How to measure success
- How to use Pinterest to grow your photography business
For links and resources discussed in this show:
See the full show notes
Ingvild Kolnes on Instagram
Kate Wilkinson on Instagram
*Join the photographers' community on Facebook*
Learn more about The Sustainable Photography Program
How to set the right goals?
Achieving goals could sometimes be challenging. And if you don't find out the best way to make a plan that works for you, you might never reach them.
If you want to get things done, instead of just keeping them on your list, setting goals can really help you prioritize and focus on doing the right things and not just staying busy without a clear direction of where you are going.
What we talk about in this episode:
- How to set goals that actually get you to a place you want to be.
- What are and how to create SMART goals.
- Action steps to increase the chances to reach your goals.
- Bonus: you will even find a FREE goal-setting workbook to make your life easier!
For links and resources discussed in this show:
Follow me on Instagram
Join the FREE Facebook group
Learn more about the Sustainable Photography Program
Download the goal-setting workbook
How to succeed as an introvert photographer?
In this episode, we have a special guest Rachel Fugate, an introvert photographer that decided to prove to everyone that she didn't need to change her personality as an introvert to be successful in her business and make six figures income.
Find your superpower as a photographer. Be who you are and don’t try to fit into the non-existent mold. There are clients who need calm and quiet wedding photographers. By playing on your strengths you’ll attract the people who need what you have to offer.
What we talk about in this episode:
- What is an introvert
- How to communicate as an introvert
- The benefit of introversion
- How to preserve your energy
- The extrovert ideal
Check out the full episode to learn more about how to use your introvertedness as an advantage for your business!
For links and resources discussed in this show:
See the full show notes
Join the photographers' community on Facebook
Ingvild Kolnes on Instagram
Rachel Fugate on Instagram
Learn more about the Sustainable Photography Program
How to stand out from the crowd, so you get booked?
If you’re just one of too many, it can be really hard to stand out. And the chances are high that price plays a huge part in getting chosen.
Instead of competing only by the price, show your personality and your values, you’re more likely to get booked because of that. And you can charge more because you’re unique, instead of just another one. So booking more can look like more shoots, for more money or more of the right people.
When you’re showing up as yourself, you’ll start to attract Better clients. And by better, I mean people that are more like you. One photographer's dream client is another photographer’s nightmare, which is SO great. There are right people out there for YOU - you just have to dare to show up as yourself instead of hiding away or trying to be someone you’re not.
The most unique thing about you could be what you’re most afraid of showing - which might be the things your right clients would love the most.
Check out the full episode to learn more about how you can stand out to get more of your dream clients by showing YOUR personality and magic!
For links and resources discussed in this show:
See the full show notes
Join the photographers' community on Facebook
Ingvild Kolnes on Instagram
Learn more about the Sustainable Photography Program
Why is it a good idea to actually pay for education? And how can you increase your income by investing in education?
These days, many people will think about why they should pay for education if there are so many free online courses. The truth is that you can waste A LOT of time googling until the end of the time, just circling around the same instead of actually having a process and a line of learning.
In this episode, we have a special guest Yvonne van Dalen, a Business Beast and Marketing Strategist and Founder of the Creatives’ Coach Academy, where she helps struggling creatives entrepreneurs and photographers worldwide turn their passion into a profitable business.
Her signature methodhas enabled her to make 6-figures income while working only 10 hours a week, raising two kids, and having survived depression.
What we talk about in this episode:
- Investing in yourself is the best investment you will ever make
- Building a business based on who you are
- How to stop trying to do everything at once
- Art is so underestimated
Two knows more than one, and you don’t have to go it alone. Better yet, by investing in education, you can speed up your business growth and results tremendously and save tons of time, anxiety, and frustration. Investing in your own education is not a selfish act. It is in fact, the opposite: by becoming better in what you do and more focused on what you offer, your clients are better heard, served, and will become your superfans!
Listen to the full episode to learn more about it!
For links and resources discussed in this show:
See the full show notes
Join the photographer community on Facebook
Ingvild Kolnes on Instagram
Yvonne van Dalen on Instagram
Learn more about the Sustainable Photography Program
Do you know how powerful your thoughts are?
Your thoughts and mindset are some of the most important things to make it! Your thoughts and your beliefs determine what choices you make. We have become facts in our minds. But just like fake news can come across as truth, you can have beliefs that you start to think of as facts that you can’t do anything about.
Your mindset can hold you back from success or push you towards it. In this episode, we will talk about how to get rid of negative thoughts and focus on building habits and behaviors that will help move you forward with confidence!
For links and resources discussed in this show:
See the full show notes
Join the photographer community on Facebook
Ingvild Kolnes on Instagram
Learn more about the Sustainable Photography Program
Learn how to avoid falling into the 'starving artist trap'
The special guest for this episode is Yvonne van Dalen. She is a Business Beast and Marketing Strategist and Founder of the Creatives’ Coach Academy, where she helps struggling creatives entrepreneurs and photographers worldwide turn their passion into a profitable business.
In this episode, we talk about how sustainability is not built by working long hours and having late shifts; you will get sustainability by creating systems with a business strategy where you can make more money to enjoy life more.
What we talk about in this episode:
- How to build confidence in your business
- Perfectionism is an illusion
- Getting out of your comfort zone
- How to price your work
- Why it is SO important to have a contract
You don’t have to be a starving artist and go around offering discounts to everybody. Stand on what you offer and believe it in, and make it clear to your clients! Keep being creative in your own ways and give the best version of yourself.
For links and resources discussed in this show:
See the full show notes
Join the photographers' community on Facebook
Ingvild Kolnes on Instagram
Yvonne van Dalen on Instagram
Learn more about the Sustainable Photography Program
How to build a profitable business?
Being profitable is a key part of having a sustainable business. Common thoughts about increasing profit include selling more and rising prices. Both can be really good, but I want to talk about a couple of other things now in this episode. Paying yourself first and reducing expenses.
Without profit and without paying yourself, you don’t really have a business. I made that BIG mistake in the beginning. Now I made a system, and I’ll know exactly how much I get paid every month. And paying myself is the main priority. I set aside money for taxes, and I focus on spending less.
Listen to the full episode and check out the show notes, where we'll dive into how to adapt that system into your business and improve your financial situation!
For links and resources discussed in this show:
See the full show notes
Join the photographers' community on Facebook
Ingvild Kolnes on instagram
Learn more about the Sustainable Photography Program
How to create balance between work and personal life?
In this episode, we have a special guest Jenna Henderson, a photographer and coach with more than 16 years of experience in the photography industry. She believes deeply in helping women confidently to create a business on their terms and having fun while doing it!
In this episode, we will talk in-depth about creating balance between work and personal life, so you can enjoy your time off with your family and friends to recharge and be more creative.
What we talk about in this episode:
- What is sustainability?
- How your business evolves
- How to create a work-life balance
- Dealing with overwhelm
- Center your business around your values and your terms
For links and resources discussed in this show:
See the full show notes
Join the photographers' community on Facebook
Ingvild Kolnes on Instagram
Jenna Henderson on Instagram
Learn more about The Sustainable Photography Program
How to book more clients by creating an experience?
Taking beautiful photos is not enough to be a successful photographer anymore and you might think that the only solution to get more clients is reducing your prices.
Instead of feeling that lowering your prices to compete for clients is the only way, consider creating an experience for your client. And focus on what you’re offering other than just a nice photo. That way you’re not just selling a nice photo. You’re giving them something MORE.
Imaging a standard photography session. The photography itself, the photos, and everything you do to get the expressions and emotions you’re looking for. You can sell that same photography package as:
- A product
- A service
- An experience
- Or a feeling
Find out how to sell your services in a different way and offer MORE VALUE to your customer listening to the full episode!
For links and resources discussed in this show:
See the full show notes
Join the photographers' community on Facebook
Ingvild Kolnes on instagram
Learn more about The Sustainable Photography Program