I have made a lot of mistakes over my business career and done a few things right.
Fortunately, it only takes a few good decisions, and some grace from the universe, to be successful.
But if there is one lesson I wish I had learned early in my career, it is… in this episode.
My latest book, The Creative Method of Wealth Generation
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterPosts by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
As I move through some of the various deals I am involved with today, the markets and the deals themselves are changing at a very rapid pace.
Let’s look at what is behind these changes and the big advantage this current environment can offer the smaller investor/operator.
I think you may be surprised.
My latest book, The Creative Method of Wealth Generation
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterPosts by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I think trying to find off-market listings is hard as well today.
As a storage owner, I get, on average, 10 texts a week, lots of letters a month, and perhaps one to two calls every week or so about selling my facility. Some inquiries even come for properties I sold years ago (not sure what lists out there show us as owners).
The reality is, for the most part, the way most of us try to connect with and buy off-market properties doesn’t work very well.
Perhaps there is a better way to stand out from the herd.
Try this method and see if it may help.
My latest book, The Creative Method of Wealth Generation
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterPosts by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
We all know how AI is changing the self-storage landscape. Others smarter than me have talked about using chatbots for storage answering services, AI in revenue management and tenant data analysis (determining which tenants can pay what rate based on behavior), and many of the tools savvy operators in the industry use today.
Let me give you a real-life example of how I am using it today as I move through the diligence process of some deals right now.
My latest book, The Creative Method of Wealth Generation
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterPosts by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
After over forty years in real estate and the self-storage business, I have learned a few things about business that I am sharing as I hover around this 500-episode mark.
I guess we could call these episodes “What I’ve Learned About Wealth, Business, and Life.” This also coincides with my newly released book, The Creative Method of Wealth Generation.
Let me share with you five things I have learned about business over the years. When I started, I knew very little about money, wealth, and running businesses. I have learned what I know through research and grinding away.
I think you may be surprised.
My latest book, The Creative Method of Wealth Generation
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterPosts by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
As I hover around the 500-episode mark, I am apparently becoming more philosophical and want to share some insights I have gained over the last ten years or so in the storage business.
I’ve talked about the five biggest mistakes I have made in my career and the five decisions I have made that helped me create my first millions in wealth.
In this episode, let me share with you five things I have learned about creating wealth.
Some may seem obvious, but these are all critical lessons I actually had to learn on my own. I didn’t know anyone who could teach them to me.
I hope this helps you on your journey toward your goals
My latest book, The Creative Method of Wealth Generation
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterPosts by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Here I am at Episode 500. On one level, it means nothing, really, but on another, it shows I can stick to something for a long time and/or you can hang in there with me no matter how bad or off I can be at times.
I hope you have received some value from these episodes.
Last week, I discussed some of my flaws and how they translated into some of the biggest mistakes I have made in my self-storage career.
Today, I want to talk about some of the things I did right. I chose to do this in the context of the decisions I have made that generated the first million dollars of wealth from the storage industry.
My latest book, The Creative Method of Wealth Generation
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterPosts by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
As I approach Episode 500, I have been thinking a lot about the self-storage business and my thirty-one years in and around the industry.
I was thinking about what I could share that would be helpful. I had two startling insights. The first was that what would be most helpful is not what I’ve done right, but more importantly, the biggest mistakes I have made.
The second was, as I wrote them out, the realization that none of my biggest mistakes were really about the business itself or about making a bad storage decision, although I’ve made my share. They were personal development flaws in me that had an impact on my business.
Let me share them with you, and hopefully you can learn from them.
My latest book, The Creative Method of Wealth Generation
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterPosts by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
There has never been a moment in self-storage history where the gap between well-chosen vendors and poorly chosen ones mattered more than it does today.
We are currently choosing our vendors for a new brand and have discovered one thing… Vendors today can make or break you!
Let me share with you what I mean.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
You have heard of SEO, pay-per-click, Google algorithms and the gambit of online marketing terms. There is a new but vitally critical term you have got to understand today…the new world of GSO.
Although you may be tired of hearing about AI and how it applies to your self-storage business, their AI hole is only getting deeper.
If you haven’t already, it’s now time to embrace it and begin to understand how it is currently effecting your marketing, operations and getting online customer.
If you want to stay relevant and visible to new customers, you had better get your mind wrapped around this fast.
Here is a link to a GSO check list:https://creatingwealththroughselfstorage.lpages.co/gso-audit-checklist-2026/
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In the most recent ISS Expo I attended, once again I saw that Millennials have become 20% plus of self-storage customers, up from about 16% a year ago.
I remember some of the stereotypes many had a few years ago about the millennial generation:
• Avocado toast and $7 lattes.• Lazy and entitled.• Failure to launch.
Now, given that they are becoming an increasingly larger percentage of our customer base, I decided to do my own research.
Let me share with you what I found out. It may truly surprise you.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I hear partners, people I coach, and investors ask the question, “How can a smaller independent owner compete today with REITs or a big institutional player today? They have a lot more money and people, and their cost of capital is so low.”
Valid question, but the reality is, it’s not that hard to outperform them. Their size also creates inherent weaknesses.
Let’s take a look at what they might be and how you can beat REITs.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
It’s time to talk about square foot per capita again.
I have run into more and more issues with that metric and think it is time to permanently interrupt the myth that still pervades our industry.
That myth is: ….. {explained in video}
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s look at ways to reduce our insurance cost in 2026 and beyond. This expense line item is doing nothing but going up.
Last week we had Terry Campbell of Johnson Insurance visit us in the Inner Circle. Here are some of the tips he gave us last Friday.
I think you may be able to get some solid things to do that will help you reduce your operating expenses by controlling this line item.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Finally!
U-Haul’s President and CEO Joe Shoen took a public stand in opposition to the deplorable pricing practices most of the bigger REITs and institutional players use today, with the absolute worst being Extra Space in my opinion.
I am talking about the bait and switch tactic of luring customers in with lower rates, then raising them exponentially, knowing it is difficult for many customers to move.
U-Haul nationwide is declaring enough is enough and offering a 12-month rent rate lock to new customers.
Let’s explore why I think this is so important and what could be avoided for our industry.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
A few weeks ago we had a three-part series on Revenue Strategies designed for 2026. Now let’s focus on the expense side today.
Today, let’s go over the expenses I think can be impacted in 2026 and a few general ideas and practices I might recommend doing to achieve that. I think you may have more impact than you may initially think.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I am in some partnerships that will be taking over some facilities and doing some expansions. So I have been thinking through some of the spaces our team will have to go through as we prepare to bring these projects online.
Given the purpose of these episodes is to learn out loud what we do in the self-storage industry, I thought this would be a fitting episode for early 2026, especially if you are also bringing something online soon.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Two weeks ago I started this series (Episodes 487 and 488). I think it is critical for this year, given what we see in the current self-storage landscape. Effective revenue strategies are going to make the difference between well-performing assets this year and ones that fall behind due to pressures on operating expenses, as well as macro-economic pressures, which were outlined in last week’s episode.
In this episode, we will discuss another important way to have a major impact on your cash flow and revenue. Let’s increase your add-on revenue in 2026 and beyond.
Let’s explore some of the usual suspects, then get creative.
Get the Playbook at the end of this series:https://creatingwealththroughselfstorage.lpages.co/self-storage-revenue-strategies-for-2026-playbook/
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Last week I started this series, Episode 487, which I think is critical for this year given what we see in the current self-storage landscape. Effective revenue strategies are going to make the difference between well-performing assets this year and those that fall behind due to pressures on operating expenses, as well as macro-economic pressures that were outlined in last week’s episode.
In this episode, we will discuss another way to have a major impact on your cash flow and revenue, and a powerful way to increase the value of your self-storage project. That is being on top of, and effective in, collecting your delinquencies.
I think you may be surprised at what you can learn from it.
Get the Playbook at the end of this series:https://creatingwealththroughselfstorage.lpages.co/self-storage-revenue-strategies-for-2026-playbook/
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In today’s competitive world of self-storage, reducing rates to match or beat your competition can feel like the smart move.
There’s a lot of supply, and pricing algorithms are adjusting rates to keep up with what’s happening in a trade area. And consumers often think of self-storage as a commodity, so they’ll just go with the cheapest rate… right?
Well, not always.
In 2026, powerful revenue strategies are going to be critical—more important than ever. I will explain why in this three-part series.
In this first episode, let’s explore what I think are some good approaches to consider this year around pricing and move-in incentives.
Get the Playbook at the end of this series:https://creatingwealththroughselfstorage.lpages.co/self-storage-revenue-strategies-for-2026-playbook/
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In 1995, I had an Acquisition Director for Storage Trust, a REIT at the time, tell me, “Basically, self-storage is a boring and slow industry. Not many changes.”
That is certainly not the case in 2026. This industry is evolving, and evolving at a fast clip.
Let me share with you what I see for the small self-storage investor in 2026.
I’ll talk about where I see the industry going this year and how it may impact us and what we put our attention on.
Music in the episode is from Bill Withers’ “Ain’t No Sunshine,” from a golfer’s POV.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Here are some details, benefits, and specials about my premier training program, the Self-Storage Bootcamp.
Watch this short video to see if this is for you. For more details and to register, please click here.
https://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
To schedule a call with me to see if it is right for you, here is the link:
https://markhelmcoachingcallschedule.acuityscheduling.com/schedule.php?notembedded=1
Now is the time to take action if you want to get into, or grow, your self-storage business in 2026.
For information on the upcoming Bootcamp:
https://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I hesitated to make this video. I don’t want to sound alarmist or like I am trying to scare people.
I’ve seen multiple market cycles over the years. But what I believe is approaching now is very different from anything we’ve seen before.
Let’s talk about how what I see coming could impact you, your life, and your self-storage business.
For information of the Upcoming Bootcamp: Bootcamphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I was glad to see Ron Matejko’s article online about the Slate article on self-storage pricing tactics.
I read the same article. Ron is an associate editor for Inside Self Storage.
Let’s go over what is coming down the pike and how we are addressing it in the upcoming Self Storage Bootcamp in Jan. 2026.
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
A friend of mine was telling me about an experiment that was conducted in the 1950s using rats the other day. I did some research and was absolutely fascinated by what I learned from it.
Let me share it with you and some of the takeaways I think may be applicable to us in the self-storage business.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Happy Thanksgiving – A Short History
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let me introduce you to Rich Porter.Rich has probably systemized his systems for searching for self-storage opportunities better than anyone I know.
He will show you in this episode what he does. He will also share his contact information in the event you want him to do this on your behalf or get on his email list to look at deals he finds.
For those of you that want to set your own prospecting systems up, Rich generously shares what he does, and you can take however much of it you want and set up your own.
Let’s meet him now.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
One of the best things about owning investment real estate is the tax advantages it offers. Especially self-storage.
Let’s discuss some of the benefits today.
Given the high cost of construction and the current interest rates, a clear and well-understood tax strategy could be the difference between a go/no-go on certain deals.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
So if you are getting into the self-storage business, or if you have found a deal you are excited about, congratulations. But what if you don’t have enough to fund the down payment? You may be asking, how can I raise money to do this deal?
Well, basically, you have two main ways to go:
Partners with money
Investors with money
Let’s explore each of these approaches.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
When I first got started in the self-storage business, you could realistically get in the game with as little as 10 % to 15% down if you used SBA financing.
How much does it take today?
What is affecting how much money it takes to get into the self-storage business today?
What strategies can we use to help us?
Let’s discuss all that and more.
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Every now and then, one can find an existing self-storage facility with a lot of potential upside and be able to negotiate a price that allows you to realize it.
But you need to be able to see it when it is there and know what your upside can be to negotiate it correctly.
You also need a plan, a step-by-step process to harvest the upside.
Let me share with you the four steps I took in one project and the upside we realized.
If you are interested in a download with the steps explained, here you go:
Self-Storage Turnaround Playbookhttps://creatingwealththroughselfstorage.lpages.co/episode-476-four-steps-i-use-to-revive-a-self-storage-facility-non-fb/
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
If you are getting into the self-storage business, or restarting in the business, here is a checklist and where I start with the people I work with.
My experience is if you start here, your chances of success are much improved.
You can also download the checklist below after watching this video.
This is a great business, but your success is not guaranteed. This work greatly improves your chances.
Startup Checklisthttps://creatingwealththroughselfstorage.lpages.co/episode-475-self-storage-startup-checklist-4-steps-owners-miss/
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
There are four basic metrics I think every self-storage owner should be tracking.
I track more than these four, but these four, I think, set an owner up to win at owning self-storage.
If you are not currently always tracking these to the point you know them off the top of your head, or at least get to them fast, I promise you, there is gold to mine in your facility.
Let’s explore them together, and there is a download if you want it.
The 4 Critical Metrics Downloadhttps://creatingwealththroughselfstorage.lpages.co/episode-474-4-critical-metrics/
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about five mistakes see people making getting in the self-storage business today, especially people new to the business. Now I have made every one of them myself, so I will talk from experience.
Let’s shorten your learning curve up.
Here is a downloadable handout.
*Five Mistakes PDFhttps://creatingwealththroughselfstorage.lpages.co/episode-473-5-mistakes-new-owners-make-in-self-storage/
Q1 2026 Virtual Self Storage Bootcamp Sign Uphttps://creatingwealththroughselfstorage.lpages.co/2026-q1-live-virtual-bootcamp/
December 6, 2025 Fast-Track Your Self-Storage Success — Free Live Webinarhttps://creatingwealththroughselfstorage.lpages.co/2025-q4-webinar/
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Even seasoned storage people sometimes get focused on the wrong metric when analyzing self-storage. If you’re new to self-storage, it can be hard to understand all the financial metric slang and acronyms, and what one should really be focused on.
Which one matters most?
In this episode, we will peel back the facade and make these financial metrics understandable and give you access to using them powerfully as you move forward in your self-storage journey.
There is also a downloadable Excel worksheet available for free, which includes these metrics formulas already in place, to help you as you analyze your next deal.
Cap Rate, ROI & IRR Calculatorhttps://creatingwealththroughselfstorage.lpages.co/episode_472_cap-roi-irr-worksheet-2/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Last week we started a conversation about what I’m seeing in the economy, what may be coming next, and how that changes our self-storage strategy, based on research I dug into after hearing Michael Litt speak. As a CCIM in commercial real estate, our state chapter hosted Litt on “The Big Short.” If you remember the 2015 movie by the same name, it dramatized (and abbreviated) what his hedge fund did during the 2008 recession.
Last Week’s Episode. https://youtu.be/QAMZsyZCPx0
This week we will look at the impact of the tax bill, good and bad, the impact on the national debt, and how this can affect us as self-storage owners.Finally we will look at what I can see what Litt appears to be hedging his investments.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Some dots have connected in my mind recently that are reshaping how I evaluate self-storage trade areas moving forward. Surprisingly, this insight came from digging into the lives and current work of the people who shorted subprime financial instruments during the Great Recession—and what they’re focused on today.
I also re-learned an important truth when designing my self-storage and investment strategies: don’t follow the news, the politics, or the politicians—follow the money. See where it’s going. That points in a much clearer direction.
Next week, I’ll share where it appears the people who earned over 500% during the Great Recession are investing their money—and what they’re hedging against.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about the biggest issue I see today in leasing up new self-storage space is overspending for online marketing that doesn’t produce results.
I see it happen far too often and have experienced it myself.
Here are the steps, spaces, and things I put my attention on as I work with vendors and/or employees to design and execute a marketing strategy and budget that works.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about converting potential self-storage renters into customers.
I had this conversation last Friday in our Inner Circle group and thought it may be good to discuss it in more depth in this episode.
This is probably the most powerful tool our team has ever used to rent units.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about the new tax implications for self-storage owners and take a look at the good, the bad, and the potentially ugly parts of the massive tax bill recently signed into law and championed by the current administration, at least from my perspective.
I am only going to touch on a few items that I think most directly impact us as self storage owner/operators.
I’m doing this because I have changed a few things in underwriting and planning for the next couple of years in capital improvements. Let me share.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
We are going to have to talk about insurance and self-storage, which may touch on politics.
Part of our job as owners and entrepreneurs is to look at what is going on now, extrapolate some data, and then make predictions about the future to some degree so we can make moves today.
And in my opinion, it doesn’t look good for insuring self-storage projects. In fact, it looks ugly.
So let me ask you a question in this episode, a philosophically political question.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s discuss what features, what tech bells and whistles to add to your new facility or one you may be purchasing.
I approach this differently than I did a few years ago.
Let me explain.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let me share what I’ve gathered about the state of the self-storage industry halfway through 2025. This is based on the latest Yardi Matrix data, Radius insights, REIT shareholder reports, and—just as importantly—my own observations and experience in the trenches.
I will also share with you my insights on what to focus on and not focus on for the next 12 to 18 months or so.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
We all know the usual add-ons for self-storage projects by now, like tenant insurance, retail items, and truck rental.
Let’s discuss some new possibilities for the modern project today. These are just a few outside-the-box ideas that could generate extra revenue that makes a big difference today in our projects.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Last week, we started a conversation about how to organize a management operation for your small, automated self-storage facility. This week, we’ll wrap it up. If you missed Part 1, here is a link:
Let’s finish this week and discuss how, as a small Owner, you can set up a successful Marketing Division of your automated management operations and what that can include.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Recently, I’ve been working closely with several people who are either purchasing or developing automated self-storage facilities. Naturally, the conversation quickly turns to one thing: how are we going to manage them?
I am also reinventing how I will manage properties I am involved with, both through automation and with managers.
Let’s talk about how to set up your automated self-storage operations, or at least what we are doing. This is the first of a two-part series designed for smaller owners/operators who want to take over running their facilities from third-party management companies or set their own management systems in place to run their facilities.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Two weeks ago, we began a series outlining the five phases our construction company uses when developing self-storage projects in today’s unpredictable environment. This is the same process we use ourselves—and you can use it too, especially if you’re doing a solo project.
The goal of this series is simple: to bring a development, expansion, or conversion project to the finish line in a way that actually pencils out—despite current interest rates, material costs, and labor challenges.
If you haven’t seen the first two parts of the series, you can catch on: Episodes 457 & Episode 458.
This episode covers the last phase, and we discuss the biggest mistakes we see people make today in self-storage construction.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcasts
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Last week, we started a series outlining what our construction company uses as a general outline for developing self-storage projects in today’s uncertain world.
This series aims to bring in a development project, or an expansion or conversion, in a manner that actually pencils out financially with current interest rates, material cost, and labor cost. It is a process you can use yourself if you choose to.
If you did not watch or read last week’s episode, start there. What we covered were the first two phases and, in many ways, the most important ones. Lots of money is wasted in our experience in these first two phases.
Let’s talk now about the two construction phases we utilize in our development process.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Given the continued high cost of existing self-storage facilities for sale and the challenges of getting into the business, let’s discuss the development steps for smaller investors.
Or at least my take on the development process for the smaller player in the space. This has evolved over the years and was further refined and improved on by my construction partner, Smitty Smith of Resolve Self Storage Construction.
I have divided the process up into five sections, or spaces to move through.
Over the next three episodes, we will explore each one in more detail. However, this is not comprehensive writing, and it does not include everything you need to know. In Part 3 of this series, we will also touch on a few of the big mistakes we see people making in the self-storage development process.
Let’s get started with where so much money is lost and wasted!
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
The Inside Self Storage Expo 2025 is coming up next week in Las Vegas, and I’ll be there.
I make it a point to attend at least one self-storage convention a year to stay sharp—tracking trends, seeing new products, and deepening relationships in the industry. Events like these are essential if you’re in or entering the self-storage business.
But today, I want to talk about something most people overlook:Breakthroughs in business often come from outside your industry.
Let me share with you where most of the biggest leaps in my self-storage business came from!
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about charity work and your self-storage business.
As business owners—especially those of us making a living in a particular trade area, city, or region—I believe we owe something back. We should contribute in some way as good corporate neighbors.
Let’s discuss some different approaches to this today.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I hate to say I told you so… but… I told you so.
This headline popped up in my news feed dashboard: “California Senate Bill 709 Seeks To Limit Self Storage Rent Increases.”
Let’s discuss Rent Increase Regulations that are starting to happen and put them into perspective.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In episode 451, we discussed how uncertainty in Washington, combined with mixed economic signals, is causing some investors to sit on the sidelines. But for those who can make quick decisions and move fast, this could create a window of opportunity.
One thing I can almost guarantee, though, is that construction costs are not going down.
With new tariffs (why are we doing this?) and immigration policies restricting labor availability, construction costs are only going to rise.
Let me share with you how we are adjusting to that.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I am hosting a virtual online Bootcamp in March on the 21st & 22nd and have been revising some of my content for the event.
This is the second episode of three, where I will be sharing some of the things I am going to be bringing up that I haven’t necessarily focused on in the past.
I will step out a little today and have a political conversation that is not designed to be a political statement but points to something that may affect smaller self-storage players like me and probably you.
Regardless of whether you are in the Bootcamp or not, this conversation will be relevant to your upcoming next few years in the self-storage space.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I am hosting a virtual online Bootcamp in March on the 21st & 22nd, 2025, and I have been revising some of my content for the event.
I thought I would do a couple of episodes sharing some of the things I am going to be bringing up that I haven’t necessarily focused on in the past.
This is a simple idea that I have seen help people gain momentum in an industry that is maturing fast.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
The last three episodes have covered my deep dive into the previous 35 to 40 years into exploring how creating goals and achieving them can work.
Let’s talk about one of my most crazy experiences in this world of creating a self-storage business and what it can look like on the court.
This transaction changed my life and taught me how putting my attention on the correct things can work.
Let me tell you a story…
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
If you are in the self-storage business and trying to grow it, or if you have been trying to get in the business and it has been slow-going, then this episode may be for you.
But I will take a very different approach than most in the next couple of episodes concerning how to get the most out of this year (or any year for that matter) for your business.
This episode concludes a 3-part series with the steps that I have learned to make a difference in having the goals we create in 2025 in our self-storage business succeed.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
If you are in the self-storage business and trying to grow it, or if you have been trying to get in the business and it is slowly going, then this episode may be for you.
But I will take a very different approach than most in the next couple of episodes concerning how to get the most out of this year (or any year for that matter) for your business.
I started last week with my experience on my lifelong journey of creating wealth and goals and what I have discovered so far.
If you haven’t read or watched the last episode, 446, start there.
This week, we are going to dive deeper into what I have learned.
Last week’s Episode: https://youtu.be/V0mE9_4ENbo
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
If you are in the self-storage business and trying to grow it, or if you have been trying to get in the business and it is slow-going, then this episode may be for you.
But I will take a very different approach than most in the next few episodes concerning how to get the most out of this year (or any year, for that matter) for your business.
Rather than focus on tips and techniques, let’s look at a larger picture.
I have often said (not an original thought, but part of my training) that success in anything, especially business, is 20% knowing what to do, 80% mindset.
I will share some of my explanation of the 80% and how we can use this knowledge to impact 2025.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Often, we are dealing directly with an owner of a self-storage facility we are looking at buying.
It is hard to get financials, unit mix, or anything to go on in the first few meetings or conversations to help us see a potential value or where any upside is.
A non-intrusive report to ask for is a random daily close.
You will be surprised how much information about the facility you can get from this report.
Usually, I can see how well it is run, the upside, the current value range, and more.
Let me show you.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I have worked with several self-storage investors who are involved now, considering, and doing mixed-use projects of self-storage and flex space.
Flex space is the new shiny object for many smaller self-storage developers.
Now, given it is NFL playoff season… LET’S HAVE A GAME BETWEEN SELF-STORAGE AND FLEX SPACE.
You will meet Team Storage and Team Flex as they play a football game to see who the champion is now in the first quarter of 2025.
May the best team win.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Until the 2020s, as a self-storage owner and developer of smaller projects (i.e., not large multi-story projects), I never used the design-build process many people apparently use to start a development project or even an expansion.
I also never started by going to an architect and/or engineer to design their project and create the building plans.
I never did that either.
Let me share our construction process with you.
This is critical in today’s environment of high construction and interest rate costs.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let me share with you my experience of being a self-storage owner and operator in the year 2025.
If I had to sum up my experience of self-storage growth in 2025 with one word, it would be…
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
How many times have you found a self-storage expansion deal, calculated the expansion amount you can add to the facility, run the numbers, and it still does not work because you can’t get enough new square feet in the project?
This has happened a number of times to me.
Given the current pricing of existing facilities and construction costs, it can be challenging.
Let me tell you a trick I have used. And I will do so by an example.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I just saw a news article “Self-Storage Manager Accused of Embezzling $53K From xxx Mini Storage.”
Lets talk about how to protect yourself from loss and give some concrete steps and procedures.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I see a common mistake today as I work with people who are getting into the self-storage business.
Especially people getting in their first deal.
Let’s figure out how much money you may need to buy self-storage today.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
Twitterhttps://twitter.com/MarkHelmSelfst
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
When I first entered the self-storage business, “marketing” was all about how big a Yellow Pages ad you could afford.
It was nothing to spend $25,000 to $50,000 a year on a half-page Yellow Pages display ad.
Times have changed.
Let me share with you the five key strategies I see to get on top of today to win the game of self-storage marketing.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I am sitting here in the last quarter of the year in 2024. As I look into the future, there are some really exciting aspects of our business, and there are some real risks.
I am planning out my next few years for myself as well as working on what I can tell people I coach and work with.
As I started writing down my thoughts to make them coherent, I realized this was an episode.
Let me share with you what I see as the five strengths (rewards) of the business and the five weaknesses (risks) of the industry as we move forward into 2025.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I’ve made many mistakes in my self-storage career, but one of the biggest came early on when I purchased an existing facility that included a record storage business.
Let me share what it is so you don’t do the same thing.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about algorithmic self-storage pricing strategies used by many in the industry today again.
I also want to share a warning about pricing strategies in the aftermath of some natural disasters like Hurricane Milton or the most recent hurricane, Helene.
This could keep you out of “hot water.”
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Congratulations. You now own at least one self-storage facility.
In the old days, we would just set up shop, get our operating system up and running, and turn on the lights.
Those days are long gone.
Let’s look at a way to run a competitor analysis so you can position your facility to win today.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Although I did not attend the most recent Self Storage Association convention in Las Vegas, I have been studying many of the sessions that occurred there.
One thing I found very interesting was the presentation that showed the results of StorageMart’s Compound Annual Growth Rate (CAGR) of Net Operating Income over the past five years using the data from 75 stores.
Let me share my takeaways from that and one way we use this idea in the real world as we look at opportunities.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about self-storage, technology, robots at storage facilities, and why in the world I ever made this episode.
Hope you enjoy.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
We are going to discuss self-storage brand loyalty, self-storage revenue management, and customer value.
And we are going to start with Netflix.
It might not make sense now, but it will.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
If you took a loan or purchased your self-storage facility around 2018 and it is time to refinance, you better understand where you will stand with a bank.
I suggest doing this before calling a lender.
Let me share the exercise I go through to develop my strategy BEFORE reaching out to lenders.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In the self-storage world, there is a lot of momentum towards fully automated facilities, no matter the project size.
I am not here to say that is the wrong direction.
I even am involved in one myself as a partner.
But today, let me talk about a reason to consider the more traditional approach to self-storage management using trained managers.
AND ITS NOT FOR THE REASONS YOU MAY THINK.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
It seems like once a year or so, I get on a soap box and rail about sq. ft. per capita as the main measurement for self-storage supply demand calculations.
This may be my last, because now is the time to rid ourselves of this benchmark as the main measurement because it more often than not, gives false data that has us owners make bad decisions.
Let me share my experience over the last year or so with you.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I was thinking the other day, asking myself the question, “if I could only do one more type of self-storage deal, what would it be?”
The answer was right there…instantly.
It was….
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Perhaps one of the best advantages of self-storage is the very few ongoing capital expenditures that are required.
It is one of the main reasons I was initially attracted to this asset class.
However, how does one plan for the capital expenses a project will have, and how much are they?
Let’s discuss how I do it.
Our goal is to never use operating cash flow to pay a capital expense.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
As many of you know, I helped start a small construction company in order to Resolve a problem I was having, construction cost being extremely high today.
So far, we have been able to bring in projects 15% to 27% less than previous bids we received.
We are also working for other small owners and developers as a third-party owner’s representative and/or general contractor helping them bring their self-storage projects in utilizing the same process.
We are often asked how our prices can be lower than others today.
Let me share with you what I think is the real secret.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I have said recently that it really takes something to buy self-storage or create a storage opportunity today.
Usually it takes a lot of work.
Yet, today, even with all of this being true for me, I am optimistic about the upcoming year.
Why?
Let me tell you why.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Often, we deal directly with a Seller when buying self-storage.
Or often, with listed property, we see a shiny OM (offering memorandum) and everything looks great. Then we see the other due diligence documents, and the facility can lose some of its luster.
I have often stated that I could look at a random daily “Management Report” and get a lot of information I need to generate an offer or start negotiating.
Let’s look at one together
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
The cost of capital is high today to do a Self-Storage or Boat & RV development today.
Let’s look at a creative way to reduce this cost of capital and perhaps solve another problem for us smaller developers if we are using other people’s money and/or syndicating a deal today.
Let me know your thoughts and other methods you may have used.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
So, is the decade-long self-storage party over?
Is self-storage still a good place for small investors to go in search of their dreams and goals?
I’ll share what I think after contemplating the data from the big players after Q1-2024.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Smitty is my partner in a self-storage company designed to take the small investor through the entitlement process for self-storage projects in an affordable way and then bid on the construction of the project in a competitive environment, ensuring clients get the best value possible.
We feel this is a powerful way, in today’s high-cost environment, to give smaller players a competitive edge and help bring projects online that may otherwise not happen.
Yardi just released Q4 data on the self-storage industry, and development projects are being abandoned at a high rate today.
Let Smitty explain the company’s unique approach to assisting smaller self-store owners and investors with their self-storage development and/or construction projects.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Self-Storage tends to attract lone wolves who want the freedom and independence this business can offer.
But here’s the deal: no one can be successful by themselves. It takes a village.
Or a team, in this case.
Let’s discuss the basics of who I think are the players on your self-storage team if you are creating a self-storage project.
I have the privilege of scaling a new company (Resolve) with a construction partner helping small storage investors get to biddable plans, then execute self-storage construction using the process and team members I have utilized over the years in my own projects.
Let me share that with you now!
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I had a few ah-ha moments at the recent Inside Self-Storage Convention (ISS) a few weeks ago.
One of them was about the future of Boat & RV developments as a niche in the storage space.
I heard a statistic that I’ve heard a few times before, but this time, something happened.
I had a revelation and could see it all.
Let me share it with you.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
As many of you know, I attended the Inside Self Storage (ISS) Convention two weeks ago in Las Vegas.
Not everyone could go, so here are a few takeaways in no particular order.
In some future episodes, I will cover others in more detail. However, here are some higher view on some broader aspects of the self-storage space.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about the physics of self-storage today.
I finally figured out that REITs must have physicists on their payroll.
Let’s look at how we can apply laws of physics, at both the Newtonian level and the Quantum level to our storage business.
Enjoy.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Over the years, I have worked with many people who need to “raise investment money” from “investors.”
I have seen many not succeed.
I struggled some when I first got started, as well.
Let me share the big reasons I see investors fail.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
There are two main organizations that put on seminars in the self-storage space in the US.
One is the Self-Storage Association (SSA), and the other is Inside Self Storage (ISS).
I love the SSA; it is a vital organization for self-storage owners.
For people new to the storage space and small investors, I find the ISS very helpful. How the conventions are organized, the sessions offered, and what they present tend to work well for the people I coach and support.
If you have never been to one, I recommend the upcoming ISS Convention in Las Vegas on April 2 – 5, 2024.
Let me give you four reasons why I am attending this convention at this time in 2024!
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In this episode, I will cover material that will be important to you regardless of whether you are joining us in this upcoming QuickStart Self-Storage Boot Camp on March 8th & 9th, 2024.
A lot of things are changing in the economy and the self-storage industry itself. This will be a very timely and important time to hold a bootcamp.
Let’s go over the five main reasons you should consider being in this particular Bootcamp.
Video link: https://www.youtube.com/watch?v=XMNJQjnjN-Y
March 8th & 9th, 2024 Quick Start Academy Bootcamp Signup:
https://creatingwealththroughselfstorage.lpages.co/2024-q1-live-virtual-bootcamp/
If you want to schedule a call with me to see if the Bootcamp is right for you, use the link below.
https://markhelmcoachingcallschedule.acuityscheduling.com/schedule.php?notembedded=1
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In my world of self-storage acquisition, there are two big obstacles today. One is financing challenges, and the other is construction costs.
Now, it is true construction costs have leveled off somewhat, but they are still high.
Let’s talk about some effective ways to get these costs down today.
Video link: https://www.youtube.com/watch?v=ULWjkI-Bxu0
March 8th & 9th, 2024 Quick Start Academy Bootcamp Signup:
https://creatingwealththroughselfstorage.lpages.co/2024-q1-live-virtual-bootcamp/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In the world of self-storage investments, capitalization rates, or CAP rates, are more widely discussed and understood.
You certainly will never see one in an offering memorandum.
Let’s talk about what they really are, how I suggest using them today, and their role in my suggested process for determining what you can pay for an existing self storage facility.
Video Link: https://www.youtube.com/watch?v=k_ua_LYVTD4
March 8th & 9th, 2024 Quick Start Academy Bootcamp Signup:
https://creatingwealththroughselfstorage.lpages.co/2024-q1-live-virtual-bootcamp/
Here is a link to the Self-Storage Almanac as mentioned in the episode:
https://shop.modernstoragemedia.com/products/2023-self-storage-almanac
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I am writing this in early Jan. 2024 and focusing on a back-to-the-basics series for getting into the self-storage industry.
Because we have a lot of new people in the community, and because I have just put out two detailed episodes on how to analyze, I thought I might discuss my thoughts on negotiating and controlling a potential storage deal.
Let me share my ideas on good negotiating and one powerful thing I try to do on every deal, if I can, that has served me well over the years.
2024 Quick Start Bootcamp Signup: https://creatingwealththroughselfstorage.lpages.co/2024-q1-live-virtual-bootcamp/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I am writing this in early Jan. 2024 and focusing on a back-to-the-basics series for getting into the self-storage industry.
Because we have a lot of new people in the community, and because I have just put out two detailed episodes on how to analyze, I thought I might discuss my thoughts on negotiating and controlling a potential storage deal.
Let me share my ideas on good negotiating and one powerful thing I try to do on every deal, if I can, that has served me well over the years.
2024 Quick Start Bootcamp Signup: https://creatingwealththroughselfstorage.lpages.co/2024-q1-live-virtual-bootcamp/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Lets take a look at a video I did on how to analyze Conversion in Episode 211.
Conversions are a great way to get in the self-storage business.
But a lot has changed since I first recorded this episode.
And yet, a lot remains the same.
Let’s take a look together at my past self, and my current self will share what is different today and what numbers I am currently using.
And like last week when we did the same with expansions in Episode 406, I remind you, these are just numbers I am sharing. Your numbers will (or could) be different.
Let’s look at the changes I think have occurred since Episode 210.
2024 Quick Start Bootcamp Signup: https://creatingwealththroughselfstorage.lpages.co/2024-q1-live-virtual-bootcamp/
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Here is a video I did on how to analyze expansions in Episode 210.
Expansions are still a major way I, and the people I work with are using to get in the self-storage business.
But a lot has changed since I first recorded this episode.
And yet, a lot remains the same.
Let’s take a look together at my past self, and my current self will share what is different today and what numbers I am currently using.
Now, as a cautionary disclosure, these are just numbers I am using, and one thing I know is your numbers will (or could) be different.
But remember, this is my preliminary Proforma numbers to see if a deal 3will work.
During the due diligence, I validate the assumptions with real numbers from contractors and a feasibility report.
Let’s look at the changes that have occurred since Episode 210.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s use to use Jan. of 2024 as a back to the basics on how to get in the self-storage business, or grow one in these challenging times, I thought I would talk again about what makes a good site for self-storage.
I have made some real mistakes here in the past.
I think there are four main elements that make a great self-storage site for development.
Let me share them with you.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
As I write this in Jan 2024, I get asked a lot “What and where are the best self-storage opportunities today.”
If you are a small investor or new to the space, let me share with you what and where I am focused on today, given the current realities.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Most of us who are in the self-storage business or own our own businesses set yearly goals.
I recently went through the process I use prior to setting my goals with the members of our Inner Circle community, and it seemed to make an impact, so I thought I would share it with you.
Before I create any new goals, I want to make sure nothing that can slow down or interfere my success is being brought forth by me.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
A quick holiday message for you and wishing you a Happy Holiday season from Mark Helm.
Let’s make 2024 one for the books.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
This year has been an interesting one for many of us small investors in the self-storage space.
Let me share some of my challenges with you, but more importantly, a way to create the following year for you in the self-storage space.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Four hundred episodes over eight years.
Here is what it looks (or sounds) like.
The numbers change. The people change.
But do the fundamentals remain the same?
Video Link: https://www.youtube.com/watch?v=IseSapYfcJA
How To Create A Successful Self-Storage Business
Many of us get into self-storage because we are looking for freedom. Both financially and with the freedom to manage our time as we see fit.
And yet, we are often even busier than ever before.
But if we are not careful, one day, we wake up and wonder why we are not anxious to get up and “run” our business.
Let me share a couple of things I wish I had learned when I bought my first self storage project.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In today’s self-storage industry, one of the biggest challenges we have today as small self-storage entrepreneurs is the rising disconnect between the rates quoted by Real Estate Investment Trusts (REITs) and the actual rental prices in the market, including their own effective rental rates.
Let’s look at how that affects small self-storage investors like us and a few solutions.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Why in the world would someone ever consider a hard-money loan for refinancing a self-storage facility?
Well, for a few it may not be as far-fetched as it sounds.
Let’s look at a few scenarios.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let’s talk about property insurance.
I don’t think many of us are prepared for the premium increases we are going to see over the next few years.
The days of predictable, marginal increases are behind us; in fact, we’re now entering an era where insurance costs could skyrocket by as much as 10% to 20% annually, if not more.
Let’s discuss how this could impact your underwriting and project performance.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
“Is now the time to get in self storage?”
I get asked that multiple times a week.
Let me give you my opinion today.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let me share a case study of how a deal was done in tough economic times.
I offer this not as “here is how to do deals, or here are some tips or techniques to use.”
I offer this case study example to motivate you to ask different questions. It is the questions we ask ourselves that are the most important part of using create alternatives.
But I am also sure you may learn a thing or two about solutions we can employ in challenging times.
Enjoy.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I am starting to have fun again as I work on getting my next self-storage project.
Nothing has really changed that much in the market…but I am beginning to notice a shift.
Let me share with you what it is and my recommendations today as we hunt for the net deal.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I am starting to have fun again as I work on getting my next self-storage project.
Nothing has really changed that much in the market…but I am beginning to notice a shift.
Let me share with you what it is and my recommendations today as we hunt for the net deal.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Interest rates are going up!
No… They’re flattening out and going down.
No, wait… They are going up again.
What is a small self-storage person to do?
How can we navigate these strange and choppy waters?
Let me share with you how I am doing it.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/
Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog
Creating Wealth Through Self Storage
Facebookhttps://www.facebook.com/markhelmselfstorage/
TwitterTweets by MarkHelmSelfSt
The Storage World Analyzerhttp://storageworldanalyzer.com/
The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Let me share with you an idea I got as I was working with a person I coach.It is a strategy you can deploy to come in right under the nose of the larger self storage projects in development and lease up all around you.I think this is one most of us can deploy.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Yes, I have a self-storage facility where there is no manager.
Automation has allowed that.
But, for the most part, projects I have been involved in have managers. I like managers.
Let's take a different kind of look at using managers in self-storage in the age of automation.
Video link: https://www.youtube.com/watch?v=OJKdzuXLB1Y
Yes, I see more distressed self-storage being marketed.
It is actually something I didn’t see very often early in my career.
I can remember telling people things like, “If you see a distressed self-storage facility, odds are you don’t want it. It is usually distressed because of fundamental reasons going on in the trade area that you can’t solve.”
I don’t say that anymore.
It just looks very different, and how we buy them is different too.
Let me explain in this video.
Online Courses at The Quickstart Academy https://TheQuickStartAcademy.com/
Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measure https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog http://creatingwealththroughselfstorage.com/
Facebook https://www.facebook.com/markhelmselfstorage/
Twitter https://twitter.com/MarkHelmSelfst
The Storage World Analyzer http://storageworldanalyzer.com/
The QuickStart Academy Store https://quick-start-academy.myshopify.com
I have been threatening for months to release my new Fundraising Course.
Well… It is ready. I am going to launch it with a live event. 10:00 AM – 1:30 PM Eastern time Friday & Saturday, August 18 & 19,2023.
The course/event is called - Fundraising For The Small Self Storage Investor.
If you need to use other people’s money to get in or grow your self-storage business, but it seems overwhelming, scary, or unsure where to start, this is your course.
If you see this after the course, it is available as an on-demand course to support you at CreatingWealthThroughSelfStorage.com or TheQuickStartAcademy.com.
The link below and here:
https://creatingwealththroughselfstorage.lpages.co/fundraising-course-event/
Online Courses at The Quickstart Academy https://TheQuickStartAcademy.com/
Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measure https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog http://creatingwealththroughselfstorage.com/
Facebook https://www.facebook.com/markhelmselfstorage/
Twitter https://twitter.com/MarkHelmSelfst
The Storage World Analyzer http://storageworldanalyzer.com/
The QuickStart Academy Store https://quick-start-academy.myshopify.com
Im starting to see the distressed self-storage listings.
I said they were most likely coming and I am starting to see a trickle of them, soon to be more.
Let me share with you an example of what to look for and then go on a rant.
Fundraising Course Release Notification https://creatingwealththroughselfstorage.lpages.co/self-storage-fundraising-course-notification/
Online Courses at The Quickstart Academy https://TheQuickStartAcademy.com/
Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measure https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog http://creatingwealththroughselfstorage.com/
Facebook https://www.facebook.com/markhelmselfstorage/
Twitter https://twitter.com/MarkHelmSelfst
The Storage World Analyzer http://storageworldanalyzer.com/
The QuickStart Academy Store https://quick-start-academy.myshopify.com
Online marketing has never been more critical than it is today.
Especially if you are in lease up.
Let me share how I approach it now, and hopefully somone will change my mind.
Fundraising Course Release Notification https://creatingwealththroughselfstorage.lpages.co/self-storage-fundraising-course-notification/
Online Courses at The Quickstart Academy https://TheQuickStartAcademy.com/
Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measure https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog http://creatingwealththroughselfstorage.com/
Facebook https://www.facebook.com/markhelmselfstorage/
Twitter https://twitter.com/MarkHelmSelfst
The Storage World Analyzer http://storageworldanalyzer.com/
The QuickStart Academy Store https://quick-start-academy.myshopify.com
A lot has changed since I first dipped my toes into the self-storage waters in 1995.
Perhaps the most interesting and-fast paced changes have revolved around tech innovations.
Not all tech innovations are right for your facility.
Let’s look at innovations and tech upgrades we have used that made a difference.
Fundraising Course Release Notification https://creatingwealththroughselfstorage.lpages.co/self-storage-fundraising-course-notification/
Online Courses at The Quickstart Academy https://TheQuickStartAcademy.com/
Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measure https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog http://creatingwealththroughselfstorage.com/
Facebook https://www.facebook.com/markhelmselfstorage/
Twitter https://twitter.com/MarkHelmSelfst
The Storage World Analyzer http://storageworldanalyzer.com/
The QuickStart Academy Store https://quick-start-academy.myshopify.com
Are you ready to hear what I think is critical to finding a good self storage site?
I might do an episode on my philosophy of life, but this episode is not it.
This episode is my philosophy of what makes a good self storage site and the demographic metrics I focus on and why.
Some may disagree with this approach, but nonetheless, this is mine.
Enjoy.
Fundraising Course Release Notification https://creatingwealththroughselfstorage.lpages.co/self-storage-fundraising-course-notification/
Online Courses at The Quickstart Academy https://TheQuickStartAcademy.com/
Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measure https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog http://creatingwealththroughselfstorage.com/
Facebook https://www.facebook.com/markhelmselfstorage/
Twitter https://twitter.com/MarkHelmSelfst
The Storage World Analyzer http://storageworldanalyzer.com/
The QuickStart Academy Store https://quick-start-academy.myshopify.com
We talk a lot about buying self storage in these episodes. Let's discuss selling.
In this episode, we discuss valuable insights to help you navigate the complex process of selling your self storage facility.
There is a real art to this.
I'll cover the current market trends, assessing your facility's value, implementing effective marketing strategies, and negotiating favorable deals.
If you are thinking or want to learn about selling a facility, this will introduce you to the process and thinking I move through as I take it to market.
Fundraising Course Release Notification https://creatingwealththroughselfstorage.lpages.co/self-storage-fundraising-course-notification/
Online Courses at The Quickstart Academy https://TheQuickStartAcademy.com/
Listen on Apple Podcasts https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875
5 KPIs we measure https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/
My blog http://creatingwealththroughselfstorage.com/
Facebook https://www.facebook.com/markhelmselfstorage/
Twitter https://twitter.com/MarkHelmSelfst
The Storage World Analyzer http://storageworldanalyzer.com/
The QuickStart Academy Store https://quick-start-academy.myshopify.com
There is one big benefit of having been in and around the self storage business for almost 30 years (in other words being old).You learn some lessons you did not and could not have known when you began.Let me share five lessons about self storage operations I have learned. Some of these lessons I learned the hard way.I share these with you in the hopes of shortening your learning curve and helping you avoid some of the headaches I’ve had over the years.I am quite sure these are ideas you will not usually generally hear about self storage operations.Fundraising Course Release Notificationhttps://creatingwealththroughselfstorage.lpages.co/self-storage-fundraising-course-notification/Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
If you live in Indiana, did you know the default time for being able to assess a late penalty and deny tenants access to their units has been shortened?Did you know Indiana, the time-period has been shortened between when somone is late and when a lien sale can be initiated?You would if you were a member of the Indiana Self Storage Association or the National Self Storage Association.Let me explain why I think they are important for YOU.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
I just returned from a two week break from self storage and business I took as I traveled with my wife to Florida.I did no writing, and little real estate and calls.But I did continue my morning practices and realized just how much a certain practice has made a difference in my life and business.Let me share with you something that has had a big impact on my professional and personal life.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Over the last three weeks, we have been discussing an overview of fundraising for small self storage investors getting in the business or growing their business from my perspective.This will be the last in this mini-series.I have organized this large and complicated world of fundraising into three main buckets, syndications, joint ventures, and funds.Today let’s discuss funds and starting a self storage fund.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Over the last two weeks, we have been discussing an overview of fundraising for small self storage investors getting in the business or growing their business.I have organized this large and complicated world of fundraising into three main buckets, syndications, joint ventures, and funds (or private placements).But it does touch on the majority of ways I have seen self storage sponsors put deals together.Today lets focus on the idea of “joint ventures” and see how creative we can get.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Last week, I introduced self storage Fundraising 101 and discussed three main types of raising capital for self storage investments.I have organized this large and complicated world of fundraising into three main buckets, syndications, joint ventures, and funds (or private placements).Today, let’s look closer into the world of syndications. This is how I see most small investors do their first self storage fundraising deal. It is how I did it as well.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
As a small investor who raises money for equity in the deals I do and as a self storage coach who helps people get into the self storage business who often have to raise money, I have seen a lot of deals and deal structures.
Of all the training I have attempted to systematize and create, "fundraising" has been the most difficult for me to organize and present in a digestible way.
The "world of fundraising" is a big world.
Let me share the four ways I see most often how deals involving fundraising and partners can be organized.
Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Last week, as a self storage person, not an economist, I shared my ideas on inflation.Inflation is the driver of what is happening to our economy at this moment in time.So if inflation is the train barreling down the tracks, what does the landscape look like, and what is in front of the train self storage wise.Let me share with you my ideas and the moves we are making.
Yes, I am a self storage person interpreting the economic data points and sharing how I see it fitting into our area of interest, self storage.Now depending on which news silo, you get most of your “news” from, you hear vastly different interpretations of economic data.I say it is almost impossible, if not totally impossible, to draw any conclusions about the economy that are not a reflection of your political leanings. You don’t hear that from any of the experts who pontificate and/or report on what is going on in the economy.I suggest, to whatever degree you are capable of, coming up with your own collusions. I have discovered the “experts,” no matter what side of the political spectrum they reside on, are usually wrong.aToday, let’s look at inflation, then in the next episode, we will see what our next moves could be. But I think truly attempting to understand the root causes of inflation will assist us in determining our next moves.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
In the world of self storage, fundraising for self storage, or any other worthwhile endeavors in life, one needs to know what to do, but the most important aspect to success is one’s mindset.One’s thinking.Most people are not present to it, but you’re thinking is actually the filter through which reality is experienced.That is why 80% of your success in fundraising, self storage, or any endeavor in life is to a large degree, contingent upon your thinking.Let’s conclude this series with a conversation about Imposter Syndrome.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Last week I introduced the idea that no matter what the industry, or niche in any industry, the more I hang around people who are at the top of their game, the less they discuss tactics and strategies, and the more they discuss the breakthroughs they had in their thinking.Last week I introduced what I consider to be Mindshift Number 1. This week let's look at Number 2.I am going to introduce three ways we can alter and expand our relationship with money.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
No matter what the industry, or niche in any industry, the more I hang around people who are at the top of their game, the less they discuss tactics and strategies, and the more they discuss the breakthrough they had in their thinking.When it comes to fundraising for self storage, that is no exception.Let’s discuss the first of three Mindset Shifts I suggest if you want to raise money in the self storage industry.Online Courses at The Quickstart Academyhttps://TheQuickStartAcademy.com/Listen on Apple Podcastshttps://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id15884258755 KPIs we measurehttps://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/My bloghttp://creatingwealththroughselfstorage.com/Facebookhttps://www.facebook.com/markhelmselfstorage/Twitterhttps://twitter.com/MarkHelmSelfstThe Storage World Analyzerhttp://storageworldanalyzer.com/The QuickStart Academy Storehttps://quick-start-academy.myshopify.com
Do you know you can talk to the person you hire for a self storage feasibility report and ask them to focus on a few additional things before you engage them?At least I do.So far it has worked.Let me share with you some of the things I may ask for.-Online Courses at https://TheQuickStartAcademy.com/-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875-5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/-My blog: http://creatingwealththroughselfstorage.com/-Facebook: https://www.facebook.com/markhelmselfstorage/-Twitter: https://twitter.com/MarkHelmSelfst-The Storage World Analyzer: http://storageworldanalyzer.com/-The QuickStart Academy Store: https://quick-start-academy.myshopify.com
As I discussed last week, I love doing self storage expansions.But sometimes, as I analyze an expansion, and I run a preliminary analysis figuring how much additional self storage I can get on the excess land and the numbers still don’t work very well.It’s not a deal we want to do.Let me share with you an idea that has made some of them work.-Online Courses at https://TheQuickStartAcademy.com/-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875-5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/-My blog: http://creatingwealththroughselfstorage.com/-Facebook: https://www.facebook.com/markhelmselfstorage/-Twitter: https://twitter.com/MarkHelmSelfst-The Storage World Analyzer: http://storageworldanalyzer.com/-The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Last week I told you I love self storage conversions.
I also love self storage expansions.
Like conversions, we have made a lot of money for our families, partners, and investors.
I have also seen lots of people I coach and train do well with expansions.
But I have seen and made some mistakes underwriting expansions.
Let me share with you the three biggest mistakes I am seeing NOW in regard to underwriting them.
-Online Courses at https://TheQuickStartAcademy.com/-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875-5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/-My blog: http://creatingwealththroughselfstorage.com/-Facebook: https://www.facebook.com/markhelmselfstorage/-Twitter: https://twitter.com/MarkHelmSelfst-The Storage World Analyzer: http://storageworldanalyzer.com/-The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I love self storage conversions.They are a lot of fun and very rewarding, but …I have made and seen others make mistakes when doing conversions. Let me share with you three mistakes I have seen numerous times and have made myself.-Online Courses at https://TheQuickStartAcademy.com/-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875-5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/-My blog: http://creatingwealththroughselfstorage.com/-Facebook: https://www.facebook.com/markhelmselfstorage/-Twitter: https://twitter.com/MarkHelmSelfst-The Storage World Analyzer: http://storageworldanalyzer.com/-The QuickStart Academy Store: https://quick-start-academy.myshopify.com
2022 Holiday Message From Mark Helm-Online Courses at https://TheQuickStartAcademy.com/-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875-5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/-My blog: http://creatingwealththroughselfstorage.com/-Facebook: https://www.facebook.com/markhelmselfstorage/-Twitter: https://twitter.com/MarkHelmSelfst-The Storage World Analyzer: http://storageworldanalyzer.com/-The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I have written and talked a lot about buying self storage.I figured it was time I wrote about selling self storage and my number one rule for selling a project.Let me tell you and give a couple of examples of what I think is the number one rule for selling a self storage project.-Online Courses at https://TheQuickStartAcademy.com/-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875-5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/-My blog: http://creatingwealththroughselfstorage.com/-Facebook: https://www.facebook.com/markhelmselfstorage/-Twitter: https://twitter.com/MarkHelmSelfst-The Storage World Analyzer: http://storageworldanalyzer.com/-The QuickStart Academy Store: https://quick-start-academy.myshopify.com
About twice a year, I get on my soap box and pontificate about using sq. ft/per capita as the sole and primary basis for determining self storage supply/demand in a market or trade area.It’s that time of year again.Let me share with you two examples and some other variables that I think effect supply/demand as much as supply in a given trade area or market.-My Training and Coaching at https://TheQuickStartAcademy.com/-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875-5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/-My blog: http://creatingwealththroughselfstorage.com/-Facebook: https://www.facebook.com/markhelmselfstorage/-Twitter: https://twitter.com/MarkHelmSelfst-The Storage World Analyzer: http://storageworldanalyzer.com/-The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Is there really a slowdown in the self storage space as a result of rising interest rates?There appears to be, but for me at least, the total picture isn’t quite in yet.Just like our world today, the self storage industry is a mixed bag of contradictions.As a small investor, our job is to navigate these seeming contradictions, and come up with strategies to get in or grow our self storage business.Let me share with you some of my current observations and two strategies people have today.-My Training and Coaching at https://TheQuickStartAcademy.com/-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875-5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/-My blog: http://creatingwealththroughselfstorage.com/-Facebook: https://www.facebook.com/markhelmselfstorage/-Twitter: https://twitter.com/MarkHelmSelfst-The Storage World Analyzer: http://storageworldanalyzer.com/-The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I get a lot of questions about automaton and remote self storage management
I am no expert, but let me introduce you to one.
Meet Terry Campbell of Copper Self Storage Management Company. He is the expert.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I have noticed a very interesting thing as I have coached and consulted people over the years getting into the self storage business.
Before you watch, ask yourself if you are a self storage developer or operator.
Video link: https://www.youtube.com/watch?v=bjemvjSH4PE
There is a lot of grinding of teeth and wringing of hands around rising interest rates and buying self storage today.
I don’t want to minimize the impact higher interest rates can have on projects and underwriting them.
I will make what may seem like a counter-intuitive statement about debt during times like these. Let me share my relationship with debt now.
Our November 11th and 12th Bootcamp: https://creatingwealththroughselfstorage.lpages.co/2022-q4-live-virtual-bootcamp/
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I get asked many different self storage questions, but this one seems to come up a lot.
I received one asking how much money it takes to get into self storage and cover the first few years.
Hard to say because every deal is different.
However, here are three examples in today’s market that I and people I know are analyzing.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Let me introduce Terry Morrison.
Terry was in a Self Storage Bootcamp I did in Q1 2021. Guess how many projects he is in now?
Focus on what he says is the reason he has been able to be successful. He gives three reasons for the things he does.
I think you will enjoy meeting him.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Let me introduce you to Chris. Here is an interview I did with him (keep in mind, I am not a good interviewer).
Chris is a student who did, in his first year or so in the self storage business, 13 deals and has three more under contract.
In an era of low CAP rates and now rising interest rates, I find this amazing.
See what you can learn from him.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Let me tell you about Fred’s (not his real name) story and about how he got into self storage.
Over the next few episodes, I will interview some previous students and/or tell the story of a few students I have worked with, so some of you may see yourself in them.
Fred was a salesperson earning a very good income, in the $300,000 to $500,000 range per year. He had a wife and a small family. Soon after I started working with him, they had their first child.
Although Fred never attended the QuickStart Bootcamp I do, we were doing one on one work through my coaching program.
Let me share with you his journey into the self storage business.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I actually get asked this question a lot today about self storage. “Is it still a good investment for small investors?”
Or a question like, “Didn’t I miss when I should have gotten in 20 years ago?”
Well… let’s look!
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Yes, self storage has performed well during past recessionary times.
Let’s go over some stats you can use with partners, lenders, and investors.
But… all this data is interesting but mostly irrelevant when it comes to deciding on a self storage project.
Let’s discuss that as well and focus on what is relevant.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I was asked to write an article on self storage as an investment vehicle to fund one's retirement.
I almost turned down the assignment because I have such a strong opinion about the retirement advisories and wealth advisors' industry.
I need to say I am not an investment advisor. I don't want to be one.
Everything I say is my opinion, and my opinion only.
But let's look at self storage as a possible retirement vehicle and compare it to other examples.
This is not to advise you, but to get you thinking and to hopefully have you take charge of your finances.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
For most of our facilities, in 2020 & 2021, what do you think was the number one source of new leases?
If you guessed the internet, you are close.
But as a portfolio, what is the number one source of our new lease?
Let me share with you in a quick episode what it was.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
“Referrals” as a source of new self storage leases average between 10% on the low end to 40% on the high end per quarter between 2016 and 2021.
We do our best to track everything, including where our new leases come from, and referrals have always been a very high source of new leases for us.
I think you may be interested to know where the referrals come from.
You may be very surprised.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
If you do it right in your self storage facility, you can create a lot of additional income and value for yourself by having the right additional sources of revenue.
Even in managerless, automated projects, one can create additional a high percentage of additional revenue.
But every facility is different.
Let me share with you a real facility, the bread and butter add-on revenues we had, and the income and value they added on a recent sale.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Will Rising Interest Rates Cool Off the Self Storage Market? Or at least the acquisition side of it?
In my opinion, that wouldn’t be all bad.
But I have my doubts.
Let me share my observations and thoughts about where we are currently, July 2022, concerning possible recession and what is possibly in store for the small investor in self storage.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Jonathan, the person who works with me on providing the content I produce supporting small investors getting in, or growing their self storage business, suggested I consider writing something on security options for people building or rehabbing a facility.
It always seems like a boring subject to me, but in every Bootcamp, he reminded me there are a lot of questions on it.
He is right.
I seem to be wanting to focus on the bigger picture, and participants want to be in the weeds asking specific questions, like about security options.
So, let’s discuss some security options and our relationship to them.
Video Link: https://www.youtube.com/watch?v=VJSCtHaNtH4
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
This self storage episode will be short but could be worth, let’s say, $40,000 of value.
Perhaps worth watching.
I am talking about a specific way to increase retail sales.
And we have done one thing that really has dramatically increased our retail sales.
Let me share it with you now.
Video link: https://www.youtube.com/watch?v=G7jD9Jh4Y3g
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I was reminded by a friend and someone I have been working with for a number of years just how naive I was four or five years ago about the self storage industry.
I remember writing and saying, “With all the data and technology available today, there is no need for overbuilding of self storage. It is possible today to have a soft landing and not put more square feet in markets and trade areas already at equilibrium, thus causing oversupply.”
Boy, I sure was wrong about that.
I left out one important factor… the greed factor all humans can tend to exhibit.
Then private equity funds jumped into the mix in a big way doing deals that make no financial sense on the surface.
Let’s discuss how the double whammy of increased construction costs and higher interest rates may affect this segment of the self storage space.
-My Training and Coaching at https://TheQuickStartAcademy.com/ -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
The self storage business is competitive.
Lots of new space is coming or just came online. Probably in your market.
Much of our strategies as small business owners and small self storage operators are to automate and cut down on payroll costs to be competitive and take our businesses into the future.
But is customer service sacrificed?
Let me share with you some experiences and ideas.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Let me show you how you can create, let’s say, $292,000 additional value on your next self storage acquisition of, let’s say, a 365-unit self storage facility.
This is real value from cash into your checking account.
Let me explain.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I recently gave a talk at the 2022 Inside Self-Storage Convention and was asked to write a follow-up article on Financial Literacy. The talk was titled “Reading Your Financial Story, Interpreting Your Self-Storage P & L’s And Other Financial Statements.”
I am amazed at the number of self-storage owners and business owners with little or no financial knowledge, myself included when I got into the business.
There is much more to being successful in self-storage than buying low and selling high.
Your numbers and ability to tell a story from the numbers are the dials you turn and the levers you pull to grow your business.
The ultimate goal is to have the numbers tell us a story. Then, we can use the story to tweak the business. Or, if we are looking at someone else’s business, know what we can do to improve it.
Let’s explore this together.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
This is the final episode in a series on leadership development inside a self storage business.
Remember, no matter where you are in your self storage journey, owning a portfolio of facilities, or just starting out. As you get into the business, you will be creating a culture.
You will be creating an experience that customers, vendors, employees, partners, and all team members will have as they interact with you and your company.
It is going to be there. It will emerge either er by design or default.
Let me share the four steps I see in creating a self storage company culture.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
In this third episode in the Self Storage Leadership Series, I want to talk about a trait an effective Leader has that has always been rather elusive to me… The Art of Delegation.
I call it an art because it requires almost an intuitive skill, in my humble opinion. I believe this because, in my experience, there are so many variables involved that it is hard to quantify who will be the best person to delegate to.
I have learned four ideas about effective delegation over the years that I think can really help with this.
--- Contents of this video ---
00:00 Intro 00:20 The Leadership Series and The Art of Delegation 1:30 What it takes to be a leader in your Self Storage Business 1:45 Why Delegation is Important 2:15 Ceilings on What is Possible 3:40 What do we mean by Delegating? 4:00 The Four Parts of Delegation - 1) The Right People 8:00 The Four Parts of Delegation - 2) The Right Direction 11:48 The Four Parts of Delegation - 3) Allow mistakes 16:08 The Four Parts of Delegation - 4) Delegate but don't Abdicate
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
As a self storage owner or soon-to-be owner, you are going to need the right team assembled.
I discussed this in detail in Episode 331. We talked about the team members, the roles or spaces that we need to get covered, and the possible ways (hint: 3 different ways to assemble team members) to put the team together.
In this episode, I want to talk about it from the perspective of developing oneself as an effective Leader.
And make no mistake about it, if you are getting into the self storage business, you are a Leader.
Let me share some interesting ideas on the subject...
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
After returning from the recent ISS 2022 Expo in Las Vegas, I am more convinced than ever that effective self storage leaders who are moving the needle in their companies and the industry itself are great storytellers.
It does not matter how sophisticated someone is or thinks they are, they will not take the action you suggest unless they can visualize themselves inside a story of why they should.
Great leaders know that.
Effective leaders know that.
Let's look at what it takes to be a great storyteller in the self storage business.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
A lot of people I work with say they are getting into the Self Storage Business by such and such a date.
When I read Stephen Covey’s “Seven Habits of Highly Effective People,” it was at a time early in my professional life when it made a real impact on me.
Habit Two in the book is “Begin With the End in Mind.”
Let’s connect the dots and see how Habit Two works around you getting in the self storage business.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Nothing other than perhaps online marketing has risen as fast for self storage owners as property tax.
And that number is much larger than the marketing cost.
Let me share with you what we do.
This could save you thousands of dollars per year!
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
As I am looking at a self storage project, I have noticed that I am checking (1) apartment rent growth in the market and (2) housing demand.
Let me show you what I am talking about. It affects equilibrium, in my opinion.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Given the tight nature of the self storage market, as small investors, we are searching for any idea, lead, or data point to help us get in or grow our self storage business.
I read the industry papers as they come out. Recently, I read an industry report with a lot of good information.
But we need to be careful. If we are going to draw conclusions about where we are focused, be clear that you don’t necessarily have all the information.
Let me show you what I mean.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
As self storage owners, we hear a lot about inflation today. What does it really mean for us?
Well, in my opinion, it is a mixed bag.
Let me share with you where I think it may help and hurt us so we can adjust accordingly.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Most people I work with getting in the self storage business are individuals who think they are solo entrepreneurs getting in storage.
It often takes a while to realize they are not.
There is no way.
Yes, you may not have employees or partners… but I guarantee you, you are not going to do it all by yourself.
You need a team. Period.
No person is an island.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Something was brought to my attention by someone whom I provide self storage coaching regarding the relationship between apartment rents and storage rents.
Specifically, this relationship can impact demand for self storage in a market area.
Said another way, how this relationship can affect per square foot per capita “equilibrium” in a self storage market.
Let’s explore.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
This is the fourth and final episode in a series titled Practices For Self Storage Entrepreneurs to Develop Series.
Given the state of the self storage industry today and the unique challenges, I thought I would share some of the best habits, mindsets, or “practices” I feel can aid us.
This has been as much for me as it has for anyone.
The final practice is more subtle than the others, but it affects finding opportunities and controlling them.
This is the third episode in a series titled Practices For Self Storage Entrepreneurs To Develop Series.
The older I get, the more I realize how life can occur like a contradiction.
Let’s discuss what may sound like another contradiction on the surface but really isn’t. Another practice I think is critical for the self storage entrepreneur in today’s world:
Develop Patience … But Move Quick.
Video link: https://www.youtube.com/watch?v=nv588TGA1Gs
This is the second episode in a series titled Practices for Self Storage Entrepreneurs to Develop Series.
Given how fast we have to move to control storage opportunities in today's world, I think a few ideas on best practices could be helpful.
In last week's episode we discussed the concept of finding the formula that works and repeating it.
Last week's episode also mentioned a person who spoke at my most recent QuickStart Bootcamp who had put together 11 deals in 13 months.
Someone asked him for some advice, and he said, "analyze…but don't over-analyze."
Powerful. Let's discuss that.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
Practice One: Specialize…Don't Diversify
The investment world tells us to diversify, don’t put all your eggs in one basket.
I guess that’s good advice if you are a passive investor. However, I am very leery of “investment advisors, “who are usually the ones telling you to diversify.
If you are not a passive investor, and using self storage to create wealth, I have a different spin.
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
This is the final episode in the Back To The Basics Series.
In the past three episodes, we have been discussing the challenges or problems we as small investors face and the solutions to each.
Each solution creates the seeds of the next challenge.
In the last episode, we discussed how to create deals to analyze.
In this last episode, we will explore two different people who went through the QuickStart Self Storage Bootcamp and how they handled the last challenge we will discuss, how to control deals and go through due diligence.
Each of the two people had completely different types of storage opportunities. You will see what was similar and what was different in this portion of a deal.
We will explore going from the opportunity to owning.
Bootcamp here: https://creatingwealththroughselfstorage.lpages.co/2022-q1-live-virtual-bootcamp/
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
In this Back To The Basics Series, we have discussed two of the challenges small investors face today getting in self storage and their solutions.
Today we discuss how to find the right deals and show an example of someone who did.
We will also discuss the upcoming training that goes into more detail.
Bootcamp here: https://creatingwealththroughselfstorage.lpages.co/2022-q1-live-virtual-bootcamp/ Previous week's episode: http://creatingwealththroughselfstorage.com/back-to-basics-series-for-small-investor-getting-in-self-storage-the-opportunity/
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
In our last episode, we briefly discussed the current landscape the small investor bumps up against while getting into the business today.
Big money chasing storage keeping prices very high, making it harder to compete for deals.
We also discussed the solution.
If you didn't see, hear, or read last week's episode, there is a link here: http://creatingwealththroughselfstorage.com/back-to-basics-series-for-small-investor-getting-in-self-storage-the-opportunity/
Or in the show notes to get to the episode.
One thing in life I have learned is this; every problem I have today was the solution to another problem I had earlier.
By knowing what specific types of self storage opportunities to go after, we all have to learn how to look at existing self storage, or vacant land, or an existing vacant building, and know what could be there, the income it could produce, the approximate expenses to run it, and how much it might cost to create or upgrade.
My experience is that unless we feel we know this, we are unsure of what we can pay, we're less powerful in negotiations, and we mostly don't get very far in today's market.
There is nothing hard about it, but we have to be on top of how to analyze, determine cost today, and the potential income (this value and cash flow) after we are done.
Unless you feel you have a handle on this, not much happens.
In our Self Storage Bootcamps, we spend a lot of time on this, using today's current construction numbers. More on the Bootcamp below.
Bootcamp here: https://creatingwealththroughselfstorage.lpages.co/2022-q1-live-virtual-bootcamp/ Previous week's episode: http://creatingwealththroughselfstorage.com/back-to-basics-series-for-small-investor-getting-in-self-storage-the-opportunity/
-Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/creating-wealth-through-self-storage/id1588425875 -The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com
I recently was traveling looking at some sites for some self storage projects and thought it may be good to write an episode outlining what I think makes a good site.
I have made some real mistakes on this in the past.
I think there are four main elements that make a great self storage site for development.
Let me share them with you.
-The QuickStart Academy: https://thequickstartacademy.com/ -5 KPIs we measure and how we do it: https://creatingwealththroughselfstorage.lpages.co/top-5-kpi-ebook/ -My blog: http://creatingwealththroughselfstorage.com/ -Facebook: https://www.facebook.com/markhelmselfstorage/ -Twitter: https://twitter.com/MarkHelmSelfst -The Storage World Analyzer: http://storageworldanalyzer.com/ -The QuickStart Academy Store: https://quick-start-academy.myshopify.com