Page One or Bust!: Recent Episodes

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In this episode, Jen Cornwell, VP of SEO at Ignite Visibility, joins the show to discuss the changing SERP landscape and what it means for industries like e-commerce, healthcare, B2B, and more.

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In this episode, Siddhesh Desai, Associate Director at Acuity Knowledge Partners, delves into the essential but often overlooked aspects of SEO – from managing stakeholder relationships to the secrets of keeping everyone happy and prioritizing conflicting interests.

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Experienced SEO professionals have navigated numerous search engine updates, some of which entirely transformed the SEO landscape. Today, a new generation of SEO leaders are taking the reins. In this episode, Josh Pearson, the owner of Peaco Marketing, discusses enduring SEO strategies applicable across generations and explores tactics that may become obsolete in the future. The discussion covers a range of topics, including:

(*) Are universities covering SEO in their curriculum? [06:25]

(*) Why content marketing will remain a tried-and-true SEO strategy. [07:49]

(*) Current tactics on a potential path to irrelevance. [09:21]

More Time Stamps:

• (01:31) From Business School to SEO: Josh’s SEO origin story.

• (16:35) SEO professionals’ role as the Internet’s gatekeepers.

• (18:47) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Josh, Ryan, and Drew on LinkedIn.
• Dive deeper into Pillar-Based Marketing with co-host Ryan Brock’s book: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
• Learn more about the type of work Josh’s agency, Peaco Marketing, is accomplishing.

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This episode is a deep-dive conversation into weathering shifts that happen during search engine updates and making it out on the other side unscathed.

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We’re diving back into AI to cover its game-changing role in content creation and Google’s response to AI-generated content—a must-listen episode for marketers looking to keep the algorithm happy and rank content on page one. Ben Brown, Chief Experience Officer at Juji, gives practical advice and takeaways on:

(*) Predictions for the state of AI technology in the next 5 years. [10:34]

(*) Leveraging AI for the rapid production of high-quality content. [14:33]

(*) Preparing for Google’s response to AI-generated content. [21:14]

More Time Stamps:

• (01:18) Ben’s background in groundbreaking AI

• (20:20) Avoiding the downfall of lazy content

• (30:09) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Ben, Ryan, and Drew on LinkedIn.
• Settle the debate: Is Practical Magic a Halloween movie or a chick-flick? Check out the trailer for the 1998 film starring Sandra Bullock and Nicole Kidman.
• Check out Ben’s book recommendation for anyone in business, Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins.
• Here’s another awesome book to boost your business by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

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This episode is for anyone ready to convert website traffic into actual qualified leads. We deep dive into the key steps needed to turn your content into a conversion powerhouse with Jeff Gavio, the Head of Demand Generation at Gisual. Get ready to find out:

(*) Why content fails to ignite lead generation. [05:52]

(*) The first steps to take to transform older content. [07:55]

(*) How to better align content to user intent and the customer journey. [15:44]

More Time Stamps:

• (01:33) Jeff’s data-driven background

• (13:05) A/B testing for better a conversion rate

• (25:55) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Jeff, Ryan, and Drew on LinkedIn.
• Ready to rank on page one? Learn more about DemandJump’s marketing tools.
• Check out Jeff’s book recommendation for data-driven marketing, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel
• Here’s another awesome data-driven book by co-host Ryan Brock: Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

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Zoe Hawkins, Content Principal of Marketing at Sumo Logic, knows content optimization doesn't come with a quick fix or cheat code. As a former video game and tech journalist turned content marketer, she’s honed her optimization skills and shares effective strategies that will level up your SEO game, including:

() Cracking the Code of Optimization*: Key markers and effective strategies for revamping dated content. [11:54]

() Avoiding Optimization Mistakes*: The blunders often made by marketing teams when maintaining their content library. [15:07]

() Streamlined Efficiency*: Utilizing generative AI for time-smart content optimization, plus real-world examples. [19:33]

More Time Stamps:

• (02:44) Zoe’s journey: Video game journalist to content marketer

• (05:23) Ryan’s chance to finally put Yoast on blast

• (25:10) Lightning round!

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:

• Don’t be a stranger: Follow Zoe, Ryan, and Drew on LinkedIn.
• Ready to rank on page one? Learn more about DemandJump’s marketing tools.
• Check out Zoe’s past video game reviews on Critical Hit. Game on!
• Zoe loves sci-fi books, and so do we: check out her recommendation, the Monk & Robot series by Becky Chambers.
• Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

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Vito Santoro is the Founder of BrandVelocity.io, an award-winning author, and SEO expert with 18+ years of experience advising solopreneurs, entrepreneurs, and startups. In this episode, Vito shares tips for building topical authority and genuine audience engagement.

It’s a jam-packed episode, so listen to hear:

(*) What solopreneurs and startups are getting wrong about topical authority. [09:10]

(*) Technical SEO strategies for topical authority. [17:36]

(*) The role of generative AI in your SEO strategy. [22:40]

Time Stamps:

• (02:23) Vito’s SEO journey: The wild west to the new frontier

• (05:42) Why topical authority is the new keyword research

• (12:12) Personal branding for topical authority

• (19:37) Educate your audience without overhyping content

• (26:24) Lightning round!

Contact Us

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Vito on LinkedIn and read his newest book, Rite Of Passage: Transitioning from Wantrepreneur to Successful Entrepreneur
• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Ready to dive deeper into PBM? Grab Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
• Learn more about DemandJump’s marketing tools

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Robert Rose, AKA the Captain Kirk of SEO, is a highly sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. In this episode, Robert takes us on a journey through the history of SEO, starting in the Y2K era of flash animations into the cutting-edge frontier of generative AI.

Don't miss his key takeaways on:

(*) The Evolution and Formalization of Content Marketing - Why a better understanding of transformations in content marketing helps improve modern digital strategies.

(*) Navigating Modern Content Marketing - How to avoid the biggest mistakes and pitfalls made in content marketing today.

(*) The Future of Generative AI in SEO - Advice for challenges and future strategies.

Contact Us:

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump, you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links & Resources:

• Don’t be a stranger. Follow Robert, Ryan, and Drew on LinkedIn.
• Learn more about The Content Advisory, which has helped global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, and The Bill & Melinda Gates Foundation.
• Blast from the past: you can still visit the original Space Jam site from 1996!
• We discovered that Robert is a fellow Trekkie. Listen to the original 1960s Star Trek theme, and get in the spirit of boldly going where no man has gone before.
• Ready to rank on page one? Learn more about DemandJump’s marketing tools.
• Dive deeper into Pillar-Based Marketing with Ryan’s new book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.

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Generative AI is disrupting the SEO landscape, and brands from small to large are pivoting their content strategies to keep up. Elisha Gada is no stranger to change with over 10 years of experience at Meta, Dell Technologies, and global ad agencies.

In this episode, Elisha shares lessons from successful B2B marketing evolutions and tips on how to pivot your content strategy for generative AI, including:

(*) How to keep user intent the focal point of experimentation.

(*) How to maintain content integrity.

(*) How to preserve diversity and inclusivity while using generative AI.

Whether you’re an SEO manager, B2B marketer, or content integrity agent, Elisha’s expertise in this episode is valuable for integrating quality into your content strategy.

Time Stamps:

• (01:17) From Mumbai to Meta: Elisha’s global career journey

• (11:31) Lessons from Dell's experimentation success

• (14:43) How to ensure content integrity when using generative AI

• (19:41) How to maintain diversity and inclusion when using generative AI

Contact Us

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Elisha on LinkedIn & check out her awesome travels on Instagram
• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Learn more about DemandJump’s marketing tools
• Check out Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

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Dots Oyebolu, Client Strategist & Marketing Director at Content Allies, joins the show to discuss the demand generation benefits of account-based podcasting. Drawing from his marketing experience with 200+ global businesses, Dots shares techniques for B2B podcasting, including:

• Analyzing and utilizing podcast metrics.
• Ongoing optimization of topics and structure.
• Increasing SEO rankings and measuring ROI.

Listen to learn why more B2B marketers are embracing podcasting and Dot’s best tips for turning your business podcast into a revenue engine.

Time Stamps:

• (01:20) Dot’s notable SEO/marketing influences

• (4:00) What is account-based podcasting?

• (7:30) Increasing SEO rankings for your podcast

• (18:40) What podcast metrics to focus on

Contact Us

Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Dots on LinkedIn
• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Learn more about DemandJump’s marketing tools
• Check out Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

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Amos Weiskopf, VP of Marketing at Lonsome Labs, brings his vast experience working with world-renowned consumer brands, VC firms, start-ups, and Fortune 500 enterprises to discuss the future of the organic search landscape, including:

• Google's SGE (Search Generative Experience), ChatGPT, and more.
• Industries and websites that might be disproportionately affected.
• Effective future-proofing practices and avoiding futile tricks.

Tune in to hear why Amos says that context reigns supreme over content, and learn about essential future-proofing best practices that will help you steer clear of ineffective tactics and achieve a higher ranking on search engines' first page.

Time Stamps:

• (02:00) Intro to Amos’ evolving SEO philosophy

• (4:40) Chat AI’s impact on organic search–immediate and future

• (12:05) Disproportionately affected industries/website types by Chat AI

• (17:15) Outdated SEO techniques to leave behind for good

• (24:30) Drew and Ryan’s key takeaway

Contact Us

Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Amos on LinkedIn
• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Learn more about DemandJump’s marketing tools

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In this episode, we're deviating from our usual format, but don't worry, we still have some quick but seriously awesome insights on content strategy to share with you. Our featured experts from the Midwest Digital Marketing conference provide their top tips on strategy in a lightning round of valuable insights.

Featured Guests:

• Lindsay Tjepkema, CEO & Co-Founder, Casted
• Bonnie L. Frank, Founder & CEO, Bonnie L. Frank Consulting
• Jeremy Corray, EVP, Cool Fire Studios
• Dave Rohrer, Principal, Northside Metrics
• Marisa Lather, Director of Marketing and Communications, Bridge Partners
• Nick Stover, Owner & President, Shark Jockey Digital

Time Stamps:

• (03:26) Lindsay Tjepkema, CEO & Co-Founder, Casted

• (04:06) Bonnie L. Frank, Founder & CEO, Bonnie L. Frank Consulting

• (05:13) Jeremy Corray, EVP, Cool Fire Studios

• (06:03) Dave Rohrer, Principal, Northside Metrics

• (06:59) Marisa Lather, Director of Marketing and Communications, Bridge Partners

• (08:03) Nick Stover, Owner & President, Shark Jockey Digital

Contact Us:

Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links:

• Connect with Ryan on LinkedIn
• Connect with Drew on LinkedIn
• Learn more about DemandJump’s marketing tools
• Read Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

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Mandy McEwen, the Founder and CEO of Mod Girl Marketing and Luminetics, shares her award-winning strategies to dominate LinkedIn and generate real leads. Learn how to capitalize on your LinkedIn presence, level up your cold outreach game, and even make meaningful relationships along the way.

Time Stamps:

• (01:15) From SEO to LinkedIn consulting: Mandy's entrepreneurial journey

• (11:15) Transforming LinkedIn into a lead generator

• (15:20) Master the art of LinkedIn connection requests

• (18:00) Optimizing your budget for social SEO

• (22:00) How to use your company's LinkedIn page

• (26:30) The future of social media and AI

• (27:40) Lightning Round

• (30:00) Ryan and Drew’s key takeaways

Contact Us:

Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor:

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links:

• Connect with Mandy on LinkedIn
• Connect with Ryan on LinkedIn
• Connect with Drew on LinkedIn
• Learn more about DemandJump’s marketing tools
• Learn more about Mod Girl Marketing and Luminetics
• Check out Ryan's book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works

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In this episode, we're taking a deep dive into rebranding—the good and the bad. You'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look.

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Join the conversation as Misty Larkins, President at Relevance, shares how her team transformed itself from a digital PR company to a powerhouse of on-page strategies. Learn how they blended content strategies and SEO tactics to build personalized authority on a topic. Plus, Drew, Ryan, and Misty reveal the secrets to aligning your SEO strategy with your target audience's interests and keeping up with the ever-changing SEO landscape.

Quote

“Now it's so much more about proving—not just to Google but to your potential customers—that you know what you're talking about and that they should trust you.”

Time Stamps:

• (1:27) Shifting from a digital PR company to focus more on on-page strategies

• (8:25) Misty’s tactics for building personalized authority around a topic

• (19:34) How do you ensure your content aligns with your target audience?

• (23:04) Models for keeping up with a changing SEO landscape and AI

• (31:09) Lightning Round

• (37:34) Ryan and Drew’s key takeaways

Contact Us

Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

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Ben Goodey is a seasoned SEO expert and consultant, renowned for his podcast, website, and premium community that showcase remarkable SEO case studies to help businesses. In this particular episode, Ben steps away from his hosting duties to discuss the importance of avoiding burnout in your multichannel marketing strategy.

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Christopher Day, the former CEO of DemandJump and current CEO of Elevate Ventures, is back on the show to discuss his new book, Pillar Based Marketing, co-authored with Ryan Brock. This episode is full of valuable insights for CEOs and CMOs in both B2B and B2C worlds, as well as for small and large businesses.

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Lindsay Tjepkema, CEO and Co-Founder of Casted, introduces listeners to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and much more.

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In this episode, we’re talking about how meaningful marketing can drive growth for your company, but just as important: it can improve the lives of your customers. Joe Karasin, the CMO of Circle It and DigitalWill.com., breaks down the differences between entering a crowded market and coming in as a creator - while never losing sight of the customer’s needs.

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We’re kicking off the new year by talking to one of the foremost authorities on SEO, Muhammad Yasin, VP of Marketing at High Alpha—winner of multiple national marketing awards and recognized by the Indianapolis Business Journal as one of Indy’s Forty Under 40. In this episode, Muhammad talks about prioritizing creativity over a technicality in your content strategy, tailoring your SEO strategy to pull in high-quality leads, and much more.

Quote

“Previously what would happen was you bring the analytical in first. They build the keyword list and they give it to the creative side. What I found over the years is that actually results in a poor outcome of content for creative because they're stuck in a mental box, not being their best self. I'm certainly not advocating ignoring everything algorithmically. What I'm saying is that the story has to come first. Then second, you bring in the algorithm.”

Time Stamps:

• (1:03) Get to know Muhammad Yasin, and what is a venture studio?

• (6:05) How have SEO tactics evolved in the past 10 years?

• (8:13) Prioritizing creative or revenue in your content strategy

• (11:44) When should a company in the ideation phase introduce SEO into its strategy?

• (15:44) Create an SEO strategy for a market creator

• (17:23) Using SEO to target high-quality leads

• (21:27) How to convince leadership to gamble on organic content

• (23:10) Lightning round!

• (28:01) Ryan and Drew’s key takeaway

Contact Us

Got a topic idea? Hot take? Guest pitch?

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Muhammad on LinkedIn
• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Learn more about DemandJump’s marketing tools

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Season 2 is here! In our first season, Drew and Ryan introduced Pillar Based Marketing and busted outdated SEO practices. Now that you’ve heard how PBM can drive page-one rankings, we’re discussing the emerging trends for 2023 and previewing what’s to come in the new season.

Quotes

“Pillar-Based Marketing is not just SEO, it's not just content. It’s a new methodology that does things differently, looks at the world differently, looks at the outcomes that you should be expecting from your organic content differently and how to make decisions in everything from the technical to the creative.”

Time Stamps:

• (1:50) Looking back at season 1 and introducing PBM

• (12:10) Recent wins from using PBM

• (15:45) Emerging SEO trends in 2023

• (16:48) Upcoming guests and topics in season 2

• (20:29) Ryan wrote a book!

• (21:20) Introducing a new audience feedback feature

Contact Us

Got a topic idea? Hot take? Guest pitch?

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Learn more about DemandJump’s marketing tools

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What does it take to get your content discovered at buying intent? Garrett Mehrguth, Directive President & CEO, shares how you can position your brand at the right place, right time in our fast-paced digital environment.

Quotes

“My biggest successes come from when I make myself an apple and everyone else is an orange. I always lose when I try to convince people that my orange tastes better than everyone else's orange. Oranges are great, and I'm glad you've had oranges in the past but would you like to see what apple tastes like?”

Time Stamps:

• (1:03) Garrett’s path to Directive CEO & President

• (4:12) Being bold in your SEO strategy

• (10:36) Humanity in B2B marketing content

• (13:48) Brand positioning at purchase intent

• (22:11) Measuring ROI on SEO

• (26:08) Lightning Round!

• (31:10) Drew & Ryan’s key takeaways

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Follow Garrett on LinkedIn
• Check out Directive
• Learn more about DemandJump’s marketing tools

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Do you have content translated into other languages, but struggle to make it work? In this episode, we’re sharing localization secrets from an SEO expert that will stop your hard work from being turned into gibberish. Tune in to hear Hila Shitrit-Nissim, CMO at BLEND Localization, talk about the key aspects of localization every SEO manager needs to know, and why localization is more than just translating copy.

Quotes

“AI is helping us make work more scalable, efficient, fast, consistent, and coherent, and even saves us money and resources. But, we cannot do our work without the human aspect.”

Key Takeaways

• Localization is not a matter to be left until the last minute. Bad translations lead to bad rankings.
• AI may be able to assist your SEO strategy, but it can't replace a human's ability to think outside the box and solve customers’ pain points.
• As AI technologies continue to advance, the future of AI in SEO strategy may look like teams using AI tools to expedite their process.

Time Stamps

• (1:02) Hila’s role at ClickUp and experience with AI

• (4:56) How Blend uses localization in their SEO strategy

• (7:30) Why the human aspect matters in localization

• (14:29) Lightning Round!

• (17:49) Drew & Ryan’s key takeaways

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Follow Hila on LinkedIn
• Check out BLEND Localization’s services
• Learn more about DemandJump’s marketing tools
• Become a Pillar Based Marketing expert at DemandJump University

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The traditional tactics for link building don't work anymore. In this episode, Jeremy Galante, Sr. SEO Manager at ClickUp, shares modern ways to build links that are sustainable and powerful. He breaks down why the key to winning at link building isn’t always what you do, but how you do it, and offers advice for marketers looking to drive organic traffic.

Quotes

"Link building is not necessarily an exchange of links as much as an exchange of co-marketing elements."

Key Takeaways

• Old-school link building is dead, but new relationship-driven approaches to link exchanges are paying off.
• Your initial approach should not be about self-promotion or value propositions, but rather include analysis or an element of co-marketing.
• Link-building strategies can be the cherry on top of what you’re doing to attract traffic, but good content is a baseline.

Time Stamps:

• (1:40) Jeremy’s role at ClickUp and SEO philosophy

• (4:47) The effectiveness of listicles in digital marketing

• (8:19) Modern approaches to link building and link exchanges

• (12:16) How to gauge the quality of a potential backlink

• (14:13) Lightning Round!

• (18:59) Drew & Ryan’s key takeaways

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Follow Jeremy on LinkedIn
• Learn more about ClickUp
• Learn more about DemandJump’s marketing tools

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Now that we’ve introduced our revolutionary Pillar-Based Marketing strategy, it’s time to roll up your sleeves and put the digital pen to paper—that’s why we’re focusing our Writers Roundtable series on pillar pages and topics. In our last installment, Daniel Lassell (poet, copywriter, and creative writer) talks with Drew and Ryan about how to write content that people want to look at, where to find great content writers for your company, and much more.

Quotes

“Creative writers are taught in school how best to evoke emotion within a reader. It's about creating an emotional response that generates the next step in the buyer's funnel."

Key Takeaways

• If you want to be competitive in the organic traffic space in digital marketing, your business needs to be a publisher as much as anything else.
• Content writing should drive action and knows how to engage with the audience.
• In a world of original content, creative writers are taking on the role of marketers and copywriters.

Time Stamps:

• (2:27) Why talk about creative writing on an SEO podcast?

• (4:37) What separates an average writer from an excellent one?

• (7:35) How can marketers become better storytellers?

• (11:44) Different ways to measure the success of your content writing

• (12:58) Lightning Round!

• (15:00) Drew & Ryan’s key takeaways

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Follow Daniel on LinkedIn
• Check out Daniel’s poetry and more
• Learn more about DemandJump’s marketing tools
• Become a Pillar Based Marketing expert at DemandJump University

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Now that we’ve introduced our revolutionary Pillar Based Marketing strategy, it’s time to roll up your sleeves and put the digital pen to paper—that’s why we’re focusing our Writers Roundtable series on pillar pages and topics. In part 2, Amber Peckham and Tamzin (Taz) Walters, Senior Content Managers at DemandJump, share their process for picking a topic that is sure to drive page one rankings and results.

Quotes

“Find a way to give value in the same piece of content to your business objectives, the people who you want to [target], and also the people who you need to reach to create that network effect—so have value for more than one reader in the same piece of content.” - Tamzin Walters, Senior Content Manager, DemandJump

“Picking a topic is utilitarian. You're not doing a grand, expressive, creative thing—this is in the realm of education. It is writing for a connection rather than thinking, ‘Well, what do I want to write about?’’ - Amber Peckham, Senior Content Manager, DemandJump

Key Takeaways

• Don’t get so locked in on search engine optimized keywords that you leave out the human element in content creation.
• Content writers need to embody the reader’s headspace so they can understand their needs and wants while bridging the gap between the client and their audience.
• Good content often comes down to good research. By going the extra mile and diving deeper into topics, you can create better content that resonates with readers.

Time Stamps:

• (2:20) What goals should you set for your content topic?

• (4:37) How to build out your network and stay relevant to your audience

• (6:53) What type of research is relevant to your content topic and copy?

• (11:42) Ways to measure the success of your content topic

• (15:22) How to convince clients to write about certain topics

• (23:43) Lightning Round!

• (29:13) Drew & Ryan’s key takeaways

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Ryan on LinkedIn
• Connect with Drew on LinkedIn
• Learn more about DemandJump’s marketing tools
• Become a Pillar Based Marketing expert at DemandJump University

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Now that we’ve introduced our revolutionary Pillar-Based Marketing strategy, it’s time to roll up your sleeves and put the digital pen to paper—that’s why we’re focusing our Writers Roundtable series on pillar pages and topics. In part 1, Andrew Gold and Clare Sheehan, Content Manager and Senior Content Manager at DemandJump, share how to get started with your pillar page and strategy—and what else you need to know before diving into researching and writing.

Quotes

“What helps me set up a pillar page is by asking, ‘What is my motivation for writing this piece? What are the pain points? What does my customer care about? What are they feeling?’ Getting the imagery and the empathy into the introduction on the page first really sets the scene for the whole blog.” - Andrew Gold, Content Manager, DemandJump

“When doing the research process, we're looking at articles and trying to find authoritative sources on a topic. It's really beneficial to read as much of the content that the competitors have pushed out relating to the topic as possible just to see what they're saying, and how it differs from messaging that we learned about in our kickoff call with the customer.” - Clare Sheehan, Senior Content Manager, DemandJump

Key Takeaways

• The pillar page is the main piece of content and should cover a broad range of information and sub-topics relating to your central subject.
• The best method to map out your pillar strategy is by first breaking down the pillar page topic, sub-pillar topics, and supporting keywords.
• Engage readers by placing yourself in their shoes in order to provide solutions to their pain points vs. selling a product.

Time Stamps:

• (3:09) What is a topic cluster or pillar page?

• (4:11) What goes into the process of creating a pillar page?

• (10:32) How to balance sales with storytelling

• (13:03) Where to begin research on your pillar page topic

• (22:30) What motivates you to be a writer?

• (25:57) Lightning Round!

• (30:00) Drew & Ryan’s takeaways

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Ryan on LinkedIn
• Connect with Drew on LinkedIn
• Learn more about DemandJump’s marketing tools
• Become a Pillar Based Marketing expert at DemandJump University

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This week, we’re taking a quick break but fear not, we’re cooking up something special for you.

Keep an eye on your podcast feed because the Writers Roundtable series kicks off later this month. Drew and Ryan are talking to some of the best content writers in the industry to share tips on how to write content that ranks and drives outcomes.

If you haven’t already, make sure to subscribe to the show on your favorite podcast platform and give us a like and review.

Stay awesome and talk soon!

Links

• Connect with Ryan on LinkedIn
• Connect with Drew on LinkedIn
• Learn more about DemandJump

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The days of ranking content based solely on SEO best practices are over. In this episode, co-hosts Christopher Day and Ryan Brock introduce listeners to a more effective way to drive traffic and boost ROI: Pillar-Based Marketing (PBM). They share practical tips on how to get started, and later, announce an exciting new addition to the show. If you’re ready to move past keyword stuffing and low-quality content to dramatically improve your marketing efforts, this episode is a must hear!

Quotes

“PBM throws everything we knew, or thought we knew, about SEO and driving organic traffic out the window and replaces it with a set of best practices driven by this philosophy that the experience of anyone buying online is not a funnel. It's not a one-way moving sidewalk.” - Ryan Brock

“We don't communicate back-and-forth with one, two, and three word exchanges. We use sentences, and those sentences that we communicate to each other trigger other questions about what we're talking about. That's exactly what happens online.” - Christopher Day

“It's very rare that you go directly to the buying stage, right? You're searching things for weeks, months, sometimes years, before you actually make a purchase. You're asking questions in and around that topic.” - Drew Detzler

Key Takeaways

• Create a comprehensive cluster of content about your topic
• Use the exact keywords, phrases, and questions your audience does
• Link and publish the content in a way that leads to impressive, page one search engine results

Time Stamps:

• (1:00) Introducing Drew Detzler, our new co-host!

• (3:25) What is Pillar-Based Marketing (PBM)?

• (10:26) Why do we believe in the power of PBM?

• (18:37) How can I get started with PBM?

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Connect with Drew on LinkedIn
• Learn more about PBM at DemandJump University

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Businesses can’t afford to ignore SEO. In this episode, Marcia Barnes, CEO and Founder of Valve+Meter, shares tips for measuring organic search performance and optimizing content creation so that you can drive growth and increase revenue.

Quote

“The problem with instant gratification is our SEO work was getting 6 to 10 times more return on marketing spend than the paid media was, and so we started to really understand the power of SEO. Since then, we’ve been equipping our clients with good organic traffic methods through content, SEO, and conversion rate optimization to drive results that are helping people 10X the valuation of their business.”

Key Takeaways

• When you can measure the return, you must.
• Invest in content. You will not see results from paid ads that you will from content.
• Clients who say marketing on the Internet doesn’t work for them will get left behind.

Time Stamps:

• (:56) How Marcia became a marketing ROI expert with proven results

• (2:15) How to demonstrate ROI on SEO spending

• (5:16) Why it’s crucial to measure the return on organic traffic converting into leads

• (13:04) What attribute to look for when hiring marketers

• (23:23) Marketing myths Marcia has busted along the way

• (29:50) The top 3 must-have marketing tools

• (30:30) Why it’s important to consistently invest in learning new skills

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Marcia on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Valve+Meter
• Learn more about DemandJump

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According to Gartner’s report on the future of B2B buying, customers don’t play by the rules. They want content at the right time, served right back to them where it makes sense. In this episode, we talk to Heike Neumann, the VP of Marketing at Oracle’s Global Advertising & CX pillar, to discover how you can keep up. She shares insights into content creation optimized to meet the needs of your customers, no matter what stage of the buying journey they’re at.

Quote

“If you push the consensus creation out to when you have the contract literally on the table, that might go sideways really quickly. It's better to have consensus creation baked into the entire buying process so that you're not running up against the wall.”

Key Takeaways

• For Heike, content creation comes down to knowing what the product is solving, and understanding who the players are and the challenges they face day-to-day.
• If you are able to optimize content for long-tail searches, you’ve already started personalization by meeting your potential buyer where they’re at.
• You don’t always need to tell brand new stories, but instead, evaluate what you already have and align it with audience research.

Time Stamps:

• (:56) Meet Heike Neumann, VP of Marketing at Oracle’s Global Advertising & CX pillar

• (2:15) SEO strategies for globalization

• (5:16) How do you create content for every stage of the buying process?

• (13:04) Optimizing for long-tail search and keywords

• (23:23) Best practices for organizing your marketing team

• (29:50) Marketing tools Heike can’t live without

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Gartner's Future of B2B Buying Journey Report
• Connect with Heike on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Oracle
• Learn more about DemandJump

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SEO and digital marketing are evolving at a near constant pace – are you keeping up? In this episode, Jeff Kivett, Founder and Principal at MediaFuel, reveals the strategies he’s seen come and go over the past 20 years, as well as those that have endured the test of time. Jeff also dives deep into the evolution of SEO and digital marketing to share incredible insights for digital marketers.

Quote

“I got this report and it's all this content that people search for. I go, ‘Well, this is interesting.’ It’s what we should be writing about because it’s what people are searching for. This is like all the manual stuff we had to do back in the day… The moment of truth: we have our Monday executive meeting and we pull up the report – page one, baby. Look at that! I was blown away.”

Key Takeaways

• Post-pandemic workers are looking for more info on company culture; organic SEO can help by publishing content on workplace culture – key for any company’s toolkit when attracting talent.
• For marketing agencies, it’s not always about marketing to everyone with a business. Instead, Jeff says to aim for customers looking to attract new talent and are in it for the long haul.
• When building an SEO strategy, ask a lot of questions. Who's your ideal customer target? Who are the competitors? What are your goals?

Time Stamps:

• (:56) Meet Jeff Kivett, Founder & Principal at MediaFuel

• (3:24) What’s better to attract candidates: organic SEO or paid media?

• (7:21) When did SEO first come on Jeff’s radar?

• (15:44) SEO strategies that withstand the test of time

• (23:26) Marketing myths busted

• (24:29) Advice for companies looking for a digital marketing agency

• (25:39) Marketing tools Jeff can’t live without

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Jeff on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about MediaFuel
• Learn more about DemandJump

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Are you ready to join the SEO revolution, but not sure how to get started? In this episode, we dive deep into content strategy with Morgan Cooper, Head of Marketing and Customer Success at Ocurate. You’ll learn how to align sales and marketing, focus on customer pain points, avoid vanity metrics, and more.

Quote

“We were writing what we thought to be the content that our customer wanted. In all honesty, there were very few interviews with our customers prior to drafting that content. When we didn't get the traction we were hoping for, it was like, ‘Well, why not?’ And of course, we were not writing about where customers were at or what they cared about.”

Key Takeaways

• The customer’s online buying journey is not linear, so content for content’s sake is no longer enough. You need a content strategy to move customers through the funnel.
• Holding Sales and Marketing accountable to a revenue number takes you away from focusing on vanity metrics, and instead ties directly into efforts impacting the pipeline.
• Talk to your customers, always!

Time Stamps:

• (:55) How Morgan became Head of Marketing and Customer Success at Ocurate

• (3:56) What are SEO strategies used in Saas?

• (7:36) How to learn your customer’s pain points

• (14:26) How to align Sales and Marketing to avoid vanity metrics

• (17:51) Staying authentic in your marketing

• (20:35) Marketing tools for your content strategy

• (27:20) Rapid-fire questions

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Morgan on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Ocurate
• Learn more about DemandJump

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In this episode, we're talking about how to turn data into actionable insights that improve online campaign results with Dan Adams, Switchboard Software's VP of Revenue. You’ll hear insights from Dan’s 20+ years of experience in Technology/SaaS about navigating the data explosion, including advice on leveraging data science, creating data-driven go-to-market strategy, tools to organize data, alignment to target customer behavior, and much more.

Quote

"I've seen marketing efforts that haven't been generating the top 2 priorities... inbound leads and sales accepted opportunities. We want to drive all of our marketing effort towards those 2 things that really help us have a further picture: what does it cost to acquire a customer, and what is the ROI of our advertising spend? But it's all is based upon us generating more inbound leads and more sales accepted opportunities."

Key Takeaways

• When working with clients to combine data into useful insights, Dan focuses on 3 key areas: 1) customer acquisition, 2) returns on advertising spending, and 3) the overall lifetime value of getting a new customer.
• You can move data from point A to point B, but if the data is coming in from numerous sources and is not clean, verified, transformed, or unified - you have a data dumpster.
• The first step in aligning content to customer pain points is meeting the customer where they are, then starting a conversation that can pivot into your company’s value.

Time Stamps:

• (1:02) Dan’s role at Switchboard Software as VP of Revenue

• (3:11) Data and digital transformation as a way of doing business

• (6:38) How to leverage data science to drive growth

• (13:52) Tools to help organize data

• (15:36) Improving the relationship between Marketing and Sales

• (21:09) Creating a data-driven go-to-market strategy

• (27:34) Rapid-fire questions

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Dan on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about SwitchBoard Software
• Learn more about DemandJump

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In a content-saturated marketplace, it’s more important than ever to make sure you're providing value. That’s why we talked to Daniel Dietz and Bryan Jurus, the U.S. CEO and Director of eCommerce of Longevity Labs, who have mastered this challenge as category creators. In this episode, they uncover the secrets behind their go-to-market success with a case study on how they grew sales from zero to $2.8M in 18 short months.

Quotes

“We realized that instead of taking this very broad approach of how to become longevity thought leaders, we needed to narrow down on those high-converting, highly interested consumers, and then start to establish and move beyond that into lookalike audiences... Within 30 day period, we experienced such an influx of growth that we realized we had hit something.” - Daniel Dietz, CEO, Longevity Labs, U.S.

“There are some elements of technical SEO you need to pay attention to: do pay attention to page load speed because that affects the user experience... But if you're going to alter the quality of your content to try to make it fit more into what someone's telling you in the Google sphere of influence? No. Just make the best possible content you can and people will thank you for it. You'll get customers in the long run." - Bryan Jurus, Director of eCommerce, Longevity Labs

Key Takeaways

• It’s not about just creating content, but it's about creating valuable content that is answering a particular question – that's what search engines reward
• Use marketing and conversion data to influence product development strategy, especially if you own the SEO around a certain product segment.
• Technical SEO is outdated; pay attention to the user’s search experience and create the best possible content to retain customers in the long run.

Time Stamps:

• (1:02) Daniel and Bryan’s roles at Longevity Labs

• (7:20) How they discovered their target market’s pain as a category creator

• (10:57) A pillar-marketing strategy that created awareness and leads to conversions

• (16:13) The transformative results of aligning to your customer’s desires

• (30:13) Guests bust SEO myths and share their favorite marketing tools

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Daniel on LinkedIn
• Connect with Bryan on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about spermidineLIFE
• Learn more about DemandJump

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Not every business is on-board yet with the SEO revolution, and that’s why we’re talking to Ashley Kizzire, Vice President of Marketing at AOE. She’s leading the SXO charge in the architecture, engineering, and construction space, and has been creating content that gets results since 1995. In this episode, Ashley shares insights from her journey so far—like how to convince leadership to adopt your vision, as well as advice for getting content in front of a harder-to-reach audience that can apply to any legacy industry, and much more.

Quote

"For years… we've written what we think we should write about, but we didn't have any data behind it. We didn't know for sure but I thought that's probably what our audience would want to hear about. So now we know. Now, we can have the data and I really like being able to show that."

Key Takeaways

• Get ahead of the competition in legacy spaces with pillar-based marketing.
• Data helps take the guesswork out of content creation.
• Showing how you stack up in search results compared to competitors is an effective way to get leadership on board with your SEO vision.

Time Stamps:

• (1:02) Ashley’s career journey into marketing

• (4:24) Historic and current marketing methodologies used in the construction space

• (6:08) Educating clients on forward-thinking marketing strategies

• (11:49) How Ashley is employing pillar based marketing in a new space

• (14:20) Using data to drive content marketing

• (15:08) Convincing leadership teams to get on board with SXO marketing

• (19:32) Rapid-fire questions

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Ashley on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Advancing Organizational Excellence (AOE)
• Learn more about DemandJump

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In this episode, you’ll hear from a Fortune 100 Digital Marketing Director who shares advice on how to take “digital transformation” from a buzzword to a methodology – one that results in highly coveted page one rankings. We talk to Nick Wojdyla, Director of Digital Marketing and Communications at Cummins, to get some data-driven insights you won’t want to miss, like picking the best SEO tools, creating a data management plan, and keeping your transformation affordable, plus much more.

Quote

"You got to have somewhat of an idea of who your customer is, somewhat an idea of what you want them to do, and what you're trying to gain at the end of the day. The data can come in as a layer on top of that to help prove or disprove some of your thoughts or theories. Just having a bunch of data is pretty useless unless you have a way to turn it into insights." - Nick Wojdyla, Director of Digital Marketing and Communications at Cummins

Key Takeaways

• Avoid being a tool-chaser by prioritizing tools that can provide customer insights, is omnichannel vs. automated, and can harmonize marketing and sales data.
• Presenting data analytics to your team is meaningless without actionable next steps.
• Avoid needing a digital transformation altogether with intentional adjustments year by year.

Time Stamps:

• (1:59) Defining what it means to be a digital marketer

• (5:16) 3 tips for picking the best SEO tools

• (7:52) Advice for building a data management strategy

• (9:50) How data can bridge the gap between marketing and sales

• (12:11) Why organic search is worth the wait

• (16:56) How to keep a digital transformation affordable

• (20:51) Quick hits

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Nick on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Cummins
• Learn more about DemandJump

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This episode features Stephen Messer, the co-founder and vice-chairman of Collective[i] and formerly, co-founder at Linkshare Corporation (exited for $500M). In the episode, you'll discover how Collective[i] disrupted the sales forecasting game with a pillar-based marketing strategy that built strong brand awareness and generated an impressive volume of leads, and much more.

Quote

"We must have a dialogue with our customers but they don't want to start the dialogue by having me lecture. They want to go and read it, research it, form their own opinion and belief, come back with the questions and debates, and have you convince them as an advisor. They don't want to be sold to because they've been sold to for too many years." - Stephen Messer, Co-Founder, Collective[i]

Key Takeaways

• When you're the leader (in a disruptive category especially), weaker players will put out misinformation or make themselves look like the one who is winning.
• People will decide within the first paragraph if the content is valuable or clickbait.
• Content needs to solve a problem, and the brands that win at marketing are the ones who enter into a dialogue by taking their time and providing real value.

Time Stamps:

• (:59) Stephen’s journey to co-founding Collective[i]

• (3:23) Parallel between agile sales and agile marketing

• (8:37) Content marketing for a disruptive product

• (11:32) Making data-driven decisions for SEO strategy

• (15:52) Stephen’s advice for aspiring entrepreneurs on marketing

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Stephen on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Collective[i]
• Learn more about DemandJump

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In this episode, Adam Helweh, CEO of Secret Sushi, offers advice for turning page one rankings into results by using insight he’s pulled from working with some of Silicon Valley’s biggest brands, such as Edelman PR, Celigo, Broadcom, and others. You’ll hear Adam’s advice for creating future-proof content, reaching a more sophisticated audience, structuring your writing team, and much more.

Quote

"My guiding light has been to write and create the best [content] that you can create for the human being, but understand the things you need to make structurally visible to the devices that connect those human beings to the data. When you're able to do that and understand the content [the audience] is looking for and give them that, not only will your content usually rank really well, it'll be future-proof.”

Key Takeaways

• Even if your content is well ranked, it won’t drive results if the website is not designed for an optimal user experience.
• Content will only solve problems if it's the truth - this means using a writer who can avoid the fluff and get straight to the heart of the issue by understanding people’s concerns.
• Always create for the human being, but knowing what’s structurally visible on the devices that connect humans to data will help future-proof content and drive rankings.

Time Stamps:

• (:56) Meet Adam, and how he came up with the name Secret Sushi

• (3:52) Biggest gaps in how marketing teams execute

• (6:01) Adam’s career journey to owning his own agency

• (8:55) Navigating the SEO Wild West

• (11:16) Optimizing the full search experience

• (16:56) Adam’s go-to marketing tools and utilizing freelancing

*(24:03) Lightning Round

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Adam on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Secret Sushi
• Listen to Marketing in the Raw podcast
• Learn more about DemandJump

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In this episode, MJ Peters, VP of Marketing at CoLab Software, shares how the manufacturing industry is sitting on a marketing goldmine. She joins Toph & Ryan to share her secrets for getting products on page one of search engines and talks about the importance of a pillar page as search engines grow increasingly smarter, plus much more

Quotes

“If you just write the following SEO ‘best practices, you're going to eventually get to the point where you're diminishing the value of the content to the customer – and you don't want to cross that line.”

Key Takeaways

• Marketing leadership has to own and embrace the idea that everything is customer first – this means giving marketers the resources they need to know their customers deeply.
• When marketing creates intent to purchase, more people will come to your brand through high-intent conversion points on your website.
• Lack of SEO competitiveness in the manufacturing space gives early adopters of content marketing an advantage in reaching page one of search engines.

Time Stamps:

• (1:15) Meet MJ Peters, VP of Marketing at CoLab Software

• (4:40) Transitioning from founder-led sales to process-led sales

• (7:15) Search engines are getting smarter

• (9:30) Pillar page importance now that historical SEO tactics are dead

• (12:20) Giving Marketers space to create good content

• (15:38) Creating a category: capturing vs. creating Demand

• (25:48) How manufacturers are sitting on a marketing goldmine

*(28:44) Great content lands and stays on page one

*(30:00) Quick Hits

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with MJ on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about CoLab Software
• Listen to The Industrial Marketing Show podcast
• Learn more about DemandJump

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In this episode, Sangram Vajre, co-founder of Terminus and 3x author including the best-seller “MOVE: The 4-Question Go-to-Market Framework,” joins Toph & Ryan to discuss the new modern marketing approach to SEO, how content creation is the superior approach for reaching page one and driving better results, and much more.

Quotes

“It's so important to use the word 'marketing' as opposed to 'content', because at that time, even though we did not know... we could feel that this is going to spill over into a better way of marketing. It's a better way of creating demand. It's a better way of all the things that marketing needs to do... It's going to have ripple effects on the revenue and the business outcomes, and you don't want to miss out on what value is going to drive your customers."

Key Takeaways

• Why content created for SEO is complementary to account-based marketing
• The customer’s journey no longer follows a linear model. Organic alignment to the customer journey is now more important than ever
• Being intentional in your approach is more important than being brilliant

Time Stamps:

• (1:15) Meet Sangram Vajre, Co-Founder at Terminus

• (3:56) Webinars as a go-to-market strategy

• (6:08) Sangram’s journey to co-founding Terminus

• (9:58) How ABM runs parallel to SEO content creation

• (15:15) A new way to think of pillar-based content

• (23:10) Inspiration behind Sangram’s best-selling book

• (26:29) Quick Hits

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Sangram on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Terminus
• Read MOVE: The 4-Question Go-to-Market Framework
• Learn more about DemandJump

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This episode features Nate Skinner, CMO of Onfido, an AI-based technology that’s creating a new standard for online identity services. He discusses why it’s financially smart to build a long-term organic search strategy and the importance of making continuous content creation a key component. Plus, Nate shares insight into closing the gap between sales and marketing, and much more.

Quotes

“The first indicator that [organic search] was working was we were paying way less money in paid advertising... That was huge. That lets you do other things. Let's take those dollars and put them in events, or let's take those dollars and put them into customer advisory boards, or anything else that marketing needs to drive outcomes. It literally created space to do more.” - Nate Skinner

Key Takeaways

• Invest in organic search marketing for a more cost-effective long-term strategy.
• Extensive analysis only results in first-page rankings if paired with continuous content creation.
• Stay up-to-date knowing what questions your customers are asking in order to offer solutions with value.

Time Stamps:

• (1:15) Meet Nate Skinner, CMO at Onfido

• (3:30) Biggest gaps in how marketing teams execute

• (5:32) Nate’s role as CMO at Onfido

• (8:30) When SEO first came on Nate’s radar

• (14:05) Mastering customer-first marketing to increase organic search traffic

• (16:25) Closing the loop between sales and marketing

• (20:10) How to view SEO in the modern age

• (23:32) Account-based marketing vs. broad-based marketing

• (31:20) Quick Hits

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Nate on LinkedIn
• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about Onfido
• Learn more about DemandJump

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This episode features Christopher (Toph) Day and Ryan Brock, the CEO and Chief Content Officer at DemandJump, a marketing strategy platform that increases page-one rankings. Toph and Ryan kick off the inaugural episode by diving deep into modern-day SEO expectations vs. reality and share their ground-breaking strategy for organic search. Their conversation wraps up with a preview of topics you can expect to be covered by experts on the show - from search data to marketing tools, strategy, and more.

Quotes

"There’s a paradigm shift in the way we think when we do marketing. It's time to stop thinking about your domain expertise. Stop thinking about your product and instead start thinking, talking, and writing about the most important and most connected questions in searches that your target market has right now. That's the key.” - Christopher Day

“The search engines don't necessarily want you to think it's a game that you can win. That requires you to put in hard work, to be human, to ask hard questions, and to provide valuable content. When you think about it in those terms, it's a lot simpler than a lot of people imagine.” - Ryan Brock

Key Takeaways

• 4.5 million blogs will be written today, and 90% will see zero traffic. Their missing ingredient? Providing their audience actual valuable content that drives results.
• There are no fancy tricks to hack SEO success. The key to real results is giving your audience exactly what they want.
• Data for data's sake is not the sole component of a marketing strategy, but instead, be one of many that also includes an emphasis on crafting the right content.

Time Stamps:

• (1:00) Meet the hosts, ‘Toph’ & Ryan

• (5:15) Marrying the art of storytelling with target-market data

• (9:40) How SEO has changed in the past 10-15 years

• (17:04) Treating digital marketing the same as ‘in-person’

• (20:40) Why you should beware of instantly-gratifying results

• (23:30) Toph & Ryan share their inspiration for starting the podcast

• (25:35) Upcoming topics listeners can expect to be covered on the show

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Connect with Christopher on LinkedIn
• Connect with Ryan on LinkedIn
• Learn more about DemandJump

View Details

Ranking on Page One of Google: It’s the holy grail; what every company covets. If you’re on page two, you might as well not even exist.

Nearly all users click on a first page result. For the past decade-plus, there has been a ton of noise about how to hack your way to SEO success. But it’s all BS. The only way to win is to create the content that your audience actually wants to read. That's what your customer wants, and that's what Google rewards. And they make the rules of the game.

Content marketing must drive outcomes. There are endless ways to think about strategy, tools, and content creation. And a million myths to bust along the way.

In this podcast we will share real experiences from the best business leaders and SEO experts in the world. The good, the bad and the ugly. They’ll share their playbook for how they made it to page one, and how you can do the same.

Welcome to Page One or Bust!, your guide to getting to where every business needs to be.

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