Purpose & Profit Podcast: Recent Episodes
Dave Raley & Carly Berna
What do nonprofits and brands have in common? A lot more than you might think! Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits?
Each episode, hosts Dave Raley and Carly Berna unpack a topic or a trend that matters to nonprofit and business leaders, and explore what each can learn from the other.
In this episode of Purpose and Profit Podcast, Carly and Dave talk about the power of nostalgia in boosting innovation in your business or non-profit.
They begin by sharing the history of the word “nostalgia” and reveal its varying definitions over the years as our culture has evolved.
They dive into familiar topics that bring about nostalgia such as Disneyland, Super Bowl commercials, and the Barbie movie, and talk about how utilizing nostalgia can be a great way to invite your supporters to identify with your organization’s story.
Other topics include:
- Benefits of evoking nostalgia in your business or non-profit
- Examples of effective nostalgia use in media and branding
- How leaders and brands can effectively tap into nostalgia
Article Link:
https://www.imago.consulting/articles/tapping-into-the-power-of-nostalgia
Tater Tot Link:https://news.kraftheinzcompany.com/press-releases-details/2024/After-20-Years-Ore-Ida--the-Inventor-of-Tater-Tots--Comes-to-Napoleon-Dynamites-Rescue-with-First-Ever-Tater-Tot-Protecting-Pants/default.aspx
Sign up for Weekly Insights from The Wave Report: https://www.imago.consulting/wavereport
Season Four of the Purpose & Profit Podcast is brought to you by:
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
In this episode of Purpose & Profit Podcast, Dave and Carly bring in Masterworks CEO Steve Woodworth to discuss the workplace culture between for-profits and non-profits, and how transitions between members of leadership can ultimately benefit or harm your organization’s strategy.
Steve talks about his new book, "Lost in Transition: Lessons from the Most Disastrous and Successful Ministry Successions” and shares some of his own stories from his 40-year career as a for-profit and non-profit leader.
Together with Carly and Dave, Steve offers insights into creating healthy cultures and give advice to business leaders about effective communication that can lead to positive workplace cultures and successful transitions within organizations.
Episode Topics:
- How culture plays a hand in boosting innovation
- How to incorporate productive communication within your organization
- What to do and what not to do when your organization is undergoing transition
We hope you enjoy our conversation!
Learn more about Masterworks CEO Steve Woodworth by visiting masterworks.agency.
Season Four of the Purpose & Profit Podcast is brought to you by:
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
In this episode of the Purpose & Profit Podcast, Carly and Dave dive into some of the potential limitations of expertise and how this can sometimes threaten to hold us back when it comes to breaking ground in new areas as a nonprofit organization or a for-profit business.
Together, they define and characterize what Dave calls an “Outside Mindset,” as well as examine the relationship between humility and curiosity in fostering innovation. They glean insight from David Epstein's book, "Range: Why Generalists Triumph in a Specialized World,” as well as Liz Wiseman’s book, “Rookie Smarts: Why Learning Beats Knowing in the New Game of Work,” and share ways that non-profits and for-profits alike are able to grow by overcoming narrow mindsets that can come from expertise.
Episode Topics:
- How expertise is often perceived as a precursor to innovation
- The definition and characteristics of an Outside Mindset
- The relationship between humility and curiosity in fostering innovation
- How humility and curiosity counteract the tendency of expertise to narrow perception
We hope you enjoy our conversation!
To stay up to date with new research and content from Dave visit:
- The Problem with Expertise
- Learning How to Cultivate an Outside Mindset
- Overconfidence, Self-Doubt, and Why Christian Donors Give Monthly
Sign up for Weekly Insights from The Wave Report: https://www.imago.consulting/wavereport
Season Four of the Purpose & Profit Podcast is brought to you by:
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
How do you define the word “Responsive?” In this episode of Purpose & Profit Podcast, Carly and Dave sit down with Virtuous CEO, Gabe Cooper, to answer this question. Gabe is the author of the books Responsive Fundraising and The Responsive Nonprofit.
Gabe dives into his new book, The Responsive Nonprofit, and breaks down the strategies for being more responsive. In the book, he identifies 8 key principles for accomplishing this, including change management, revenue operations, and breaking down silos. Gabe also talks about how setting up goals that are mutually agreed upon and trusted in your organization can ultimately help you grow as a nonprofit.
Learn more about Gabe Cooper and Virtuous by visiting https://virtuous.org/, as well as Virtuous on LinkedIn at https://www.linkedin.com/company/virtuous.
Episode Topics:
- What it means to be more responsive to your donors
- How to maximize your donor journey with an eye toward maximizing generosity
- How closing the gap between silos increases your capacity for better communication throughout your company, leading to a better donor experience
Season Four of the Purpose & Profit Podcast is brought to you by:
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
In this episode, Carly and Dave sit down with Donna Lucas, an experienced for-profit and non-profit marketer who has helped transform big-time businesses like Dickies, Adidas, and Benetton.
Donna shares some lessons on how to introduce innovative products and techniques into the marketplace that seek to maintain core customers, engage new consumers and capitalize on untapped revenue opportunities.
Diving into an evolution story of how Dickies became more than just a worker’s brand but was able to transition into an international fashion brand dominating multiple new markets, Donna reveals some helpful how-to insights on how this exciting change was made possible – and what this could mean for you and your business or non-profit.
Find out more about Donna at www.linkedin.com/in/donnamlucas and Joni and Friends at www.joniandfriends.org.
Episode Topics:
- Recognizing ways in which your core customers are changing and learning how to change with them
- How you can evolve without losing your brand identity
- What innovation looks like for non-profits and how it can be applied
We hope you enjoy our conversation!
Season Four of the Purpose & Profit Podcast is brought to you by:
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.
Today's episode is about learning and growth in the context of connection.
In this episode, Dave and Carly discuss how, after years of giving talks, training, and teaching, both have seen how important feelings of safety and belonging are to the learning process. In other words, trying to deliver content without connection is worth, well, less.
If you want learning and growth to occur, creating a culture where people feel safe and connected is important.
Episode Topics:
- Cultivating a safe and collaborative environment is essential for effective teaching and leadership.
- How to prioritize fostering meaningful connections over simply delivering content.
- Strategies to foster connection, including:
- Bringing someone along.
- Taking social “risks”.
- Being generous with influence.
- Inviting connection before content.
We hope you enjoy our conversation!
To stay up to date with new research and content from Dave visit:
Article Link: 📚 Learning and Growth in the Context of Connection
https://www.imago.consulting/articles/learning-and-growth-in-the-context-of-connection
Sign up for Weekly Insights from The Wave Report: https://www.imago.consulting/wavereport
Season Four of the Purpose & Profit Podcast is brought to you by:
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today’s episode is about making magic – or rather, how to get the magic back when it’s been lost. Every organization and institution goes through periods when it loses the “magic” that made it great in the first place.
Dave and Carly dive deep into a dark period in one of the most famous companies in the world – Disney. The duo dives into the lessons that leaders can apply from a time when Disney rediscovered and restored its focus on its core driver.
Topics Include
- The surprising power in answering the question “what business are you in?”
- The concept of a Core Driver in mission and in leadership to power an organization’s health and vitality.
- Disney CEO Bob Iger’s realization that the company had lost its magic.
- How Disney got its magic back by charting a new path into the future.
We hope you enjoy our conversation!
Article: How Disney Got its Magic Back ✨
https://www.imago.consulting/articles/how-disney-got-its-magic-back
Season Four of the Purpose & Profit Podcast is brought to you by:
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today’s conversation is about creating an atmosphere for success in nonprofits and for-profit organizations.
Join Dave and Carly as they welcome guest Tom Beck. Tom has more than thirty years of leadership experience. His operational experience ranges from innovating in the video rental business to opening one of the first three Blockbuster Stores in the Midwest to building the Boston Market and Einstein Bagels franchises.
Tom now serves with Compassion International as Chief People and Culture Officer, helping to guide the international charity as they empower local churches to provide individualized and holistic care to children in poverty so they are free to learn, grow, play, and dream.
Discussion Topics:
- Hire people smarter than yourself. Don’t be your own limiting constraint.
- How non-profits can learn from large companies.
- Resources to help you grow your perspective on people and culture.
- Tom’s decades of experience in leadership at Blockbuster, Boston Chicken, Einstein Bagel, and Compassion International.
We hope you enjoy our conversation with Tom Beck!
You can learn more about Compassion International at www.compassion.com and connect with Tom at www.linkedin.com/in/tom-beck-28909229.
Season Four of the Purpose & Profit Podcast is brought to you by:
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about redemptive entrepreneurship and creating impact-driven businesses and nonprofits.
Join Dave and Carly as they welcome guest Dan Reed, a partner at Praxis Capital. Praxis is a venture-building ecosystem with a redemptive imagination, supporting founders, funders, and innovators motivated by faith to address the major issues of our time. Dan is inspired by the potential of generous, forward-thinking capital to catalyze cultural transformation.
The group discusses the concept of redemptive entrepreneurship and ventures, exploring the importance of leadership qualities and ethical extremes within nonprofits and the business realm. Redemptive entrepreneurship emerges as a beacon of hope as the philanthropic world has been suffering in the last couple of years. Dan goes into the discernment between market and redemptive opportunities in entrepreneurship.
Topics covered:
- The importance of invaluable qualities of redemptive leadership in both nonprofit and business contexts
- The power of the redemptive entrepreneurship method that aims to mend a broken system
- Creative problem-solving and ethical business practices
- How imagination-driven collaboration between nonprofit, business, and funder leaders can address social issues.
- Looking at how corporations can take responsibility for social and economic issues and the impact they have had. (EX. Patagonia)
We hope you enjoy our conversation with Dan Reed!
Season Four of the Purpose & Profit Podcast is brought to you by:
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about creating an intricate relationship between brand and culture.
Join Dave and Carly as they welcome guest Ted Vaughn, Partner at Historic Agency, author of Culture Built My Brand, and the host of the Future Nonprofit Podcast. He has worked with hundreds of organizations, guiding them through the intricacies of brand-building and executive leadership. Ted’s role as the leader of client transformation at Historic underscores his commitment to helping both for-profit and nonprofit brands thrive in today's dynamic landscape.
The group talked about Ted's expertise and research on executive leadership, brand development, and organizational transformation. With his knowledge from decades of experience, Ted shares invaluable insights about how to transform any organization through brand and culture.
Today's Topics:
- How to bridge culture and brand in your organization
- How Gen. Z can change and innovate the giving world
- How humor and entertainment can showcase examples for both the nonprofit and for-profit sectors
- Takeaways from Ted’s book and years of experience in marketing and nonprofit work.
You can connect with Ted at www.linkedin.com/in/tedvaughn, Historic at https://makehistoric.com, and find his podcast at www.futurenonprofit.com.
We hope you enjoy our conversation with Ted Vaughn!
Season Four of the Purpose & Profit Podcast is brought to you by:
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's conversation covers everything from The Generosity Crisis to unleashing radical connection, moving from heart to wallet, and how artificial intelligence is transforming the nonprofit world.
Join Dave and Carly as they welcome guest Nathan Chappell, the co-author of the award-winning book The Generosity Crisis: The Case for Radical Connection to Solve Humanity’s Greatest Challenges. With over two decades of nonprofit leadership experience, Nathan is on a mission to reignite generosity and transform the future of fundraising through responsible AI.
The group discusses the evolving playbook of philanthropy and the intersection of the heart, wallet, and radical connection in both nonprofit and for-profit organizations. The non-profit sector led the charge for decades, starting with the heart. Today, many for-profit organizations, from Tesla to Patagonia, have perfected the playbook of connecting the heart and the wallet.
Today's topics:
- The Generosity Crisis and trends in declining giving from individuals.
- Implications on for-profit and non-profit sectors, and illustrating the concept of radical connection.
- Ways to build connections between non-profit causes, communities, and for-profit brands.
- The impact of radical connection and the role that AI plays.
We hope you enjoy our conversation with Nathan Chappell!
You can learn more about Nathan at www.chappell-crimmins.com and DonorSearch at www.donorsearch.net.
Season Four of the Purpose & Profit Podcast is brought to you by:
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's first episode of Season 4 is about understanding the subscription economy and how companies have changed over the years.
Join Dave and Carly as they welcome guest Robbie Kellman Baxter, the author of two books, including “The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave” and “The Membership Economy.”
Robbie has worked on subscription programs with renowned organizations like Netflix, the NBA, Microsoft, and The Wall Street Journal.
Kellman Baxter is the host of “Subscription Stories,” where she interviews business leaders about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
Topics in today’s episode include:
- The best examples of for-profit and non-profit subscriptions.
- How the world of subscriptions has changed over the past ten years.
- Advice for anyone starting a subscription at a for-profit or non-profit.
- Robbie’s experience and knowledge from 20 years in the industry and having worked with over 100 companies.
To learn more about Robbie, check out her website here: https://robbiekellmanbaxter.com/
We hope you enjoy our conversation with Robbie Kellman Baxter!
Season Four of the Purpose & Profit Podcast is brought to you by:
MASTERWORKS
At Masterworks, their mission is to help you accomplish yours. They are a full-service agency for Christian organizations. Their emphasis on both mission & mastery makes us leading experts in moving hearts & minds to act. Masterworks has over 30 years of experience serving organizations through strategy, direct mail, digital, analysis, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
VIRTUOUS
Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at www.virtuous.org and download your free Nonprofit CRM Checklist at www.virtuous.org/checklist.
IMAGO CONSULTING
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
AI. It’s been the buzzword of the past year, and the hype doesn’t seem to be slowing. Today’s conversation is about how leaders can make good use of AI tools in 2024.
Join Dave and Carly as they talk about how Artificial Intelligence is transforming various industries and aspects of our daily lives. Dave shares lessons and insights from hundreds of hours researching, speaking on, experimenting with, and using different AI tools.
They’ve also seen where leaders get hung up, paralyzed, and overwhelmed with AI, and share several examples of ways to think about and leverage the tools available today.
Dave has used them in his own business and helped others use them in their organizations. They have also both played a part in raising millions of dollars by leveraging AI technologies in fundraising.
Today's Topics:
- The difference between generative AI and traditional AI.
- How technology has evolved from acting as a power tool to a coworker.
- Examples from a recent guide that Dave developed on 12 Ways to Leverage AI (link below).
- The role that AI plays in soft skills, creative expression, and what AI and greeting cards have in common.
- Ways to partner with AI tools for brainstorming, creative expression, copy editing, as a personal assistant, and more.
Check out the full guide “12 Ways to Leverage AI in 2024” here: www.imago.consulting/ai
Sign up for weekly trendspotting emails here: www.imago.consulting/wavereport
We hope you enjoy our conversation!
Season Three of the Purpose & Profit Podcast is brought to you by:
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today’s episode is about the dynamics of positive change, how U.S. adults perceive the role of non-profits and for-profits in that change, and how leaders can better respond to disruption by understanding the times.
Dave and Carly welcome guest Matt Randerson, VP of Growth & Operations at Barna Group, a research organization that provides data and insights at the intersection of faith and culture.
As VP of growth, Matt plays a crucial role in collaborating closely with clients and partners to design and execute research projects that address their most pressing questions.
Join the group as they dive deeper into the insights and experiences shared by Matt into a recent study exploring perspectives from U.S. adults on how good happens in the world.
Exploring the intersection of research, leadership, and the dynamics of faith and culture with impactful insights from Matt and the Barna Group:
- How trust in and expectations of different types of institutions differ when it comes to doing good, including changes in how people view non-profit and for-profit organizations.
- How to adapt to description and the role of understanding trends in discerning and informing the response.
- Asking, are you a disruptive leader? “Someone, somewhere is messing with the rules to the prevailing model.”
- Preparing to embrace new, innovative approaches rather than sticking to incumbent ways.
- How humility is key to learning from anyone, and a solution for overcoming biases and fostering inclusivity.
We hope you enjoyed our conversation with Matt!
To learn more about Matt and the research “Perspectives on How Good Happens,” click here: https://barna.sharefile.com/d-sf9bb1915a7ee4e688fece278013c0a04
And to learn more about the Barna Group, click here: https://www.barna.com
Season Three of the Purpose & Profit Podcast is brought to you by:
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about personal and organizational leadership insights gleaned from nearly 50 years of executive mentorship of more than 5,000 senior executives.
Dave and Carly welcome guest and executive mentor Bobb Biehl. Bobb has left an indelible mark as a consultant, coach, and mentor. He is a prolific author, with 35 leadership and management tools in the area of personal and organizational development. His books and resources have shaped the landscape of personal and professional development.
Bobb has been a trusted advisor to multiple companies including Chick-fil-A, Furniture Row, Cru, and the European Leadership Forum. His expertise has transformed senior executives, offering strategic guidance that has propelled organizations and leaders to new heights.
The group discuss the importance of having a reliable support system. Bobb shares monumental moments that shaped his life. Part of his story is focusing on mentorship. Bobb discusses there is more to business than climbing up the business ladder. Bobb asks an important question: What’s the principle you’ve used the most? The power of a single word focus.
Today’s Topics:
- The value of fog-cutting questions and life-shaping principles.
- Common traits among successful leaders across both nonprofits and for-profits.
- Of all 35 leadership and management tools, what one tool Bobb recommends to leaders to start with.
- Bobb’s book “Decade by Decade,” how life is surprisingly predictable, and how to maximize each decade of your life.
- The difference between mentoring, coaching, and consulting.
We hope you enjoy our conversation with Bobb Biehl!
You can read more about Bobb and see his resources at www.bobbbiehl.com.
Season Three of the Purpose & Profit Podcast is brought to you by:
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about preparing for innovation and not letting roadblocks stop non-profit and for-profit organizations from growing.
Dave and Carly welcome guest Stewart Severino. Stewart has spent 25 years in the MarTech industry, working with notable brands such as United Airlines, Waste Management, and Intrawest Resorts. His unique blend of experience has helped many big companies and foster tech startups. Stewart draws from his rich background, offering practical insights into thinking outside the box and overcoming challenges in the dynamic landscapes of today’s organization.
Through the episode, Stewart emphasizes innovation practices and developing audience retention strategies. The group dives into the critical topic of preparing organizations for innovation and dissects why assumptions can be the biggest barrier to progress.
Today’s Topics:
- Navigating the innovation landscape.
- How to identify and overcome assumptions in innovation.
- How to create a balance between purpose and profit.
- Stewart’s journey from the MarTech industry to leading innovation at The Navigators, a worldwide para-church organization.
- Strategies for challenging assumptions and fostering a culture of continuous improvement.
We hope you enjoy our conversation with Stewart!
Season Three of the Purpose & Profit Podcast is brought to you by:
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about redefining purpose for personal and professional success.
Join Dave and Carly as they welcome guest Jade Simmons, a phenomenal pianist on a mission to redefine purpose. Immerse yourself in her story of shifting from performing for audiences to using the piano to move and transform them instead.
Nicknamed “Classical Music’s #1 Maverick” and named one of the Best Keynote Speakers, Jade has helped companies like Barron’s, Royal Bank of Canada, Raytheon, the Hershey Company, Pfizer, and Nationwide.
Jade sparks shifts in mindset and empowers audiences to embark on a journey of living more consequential lives filled with impactful moments.
Discover how Jade’s passion for music transcends the key of a piano, inspiring you to go out and start living a life of purpose and influence.
Today's topics:
- Uncover the secrets to understanding and defining your purpose.
- Explore the vital connection between purpose, and recruitment and retention strategies.
- How organizations can attract and keep talent by tapping into the power of purpose, creating a workplace culture that resonates with individuals on a deeper level.
- Discover the softer side of purpose.
- Explore how a leader's own self-awareness and alignment with their purpose can influence their people and their organization.
To learn more about Jade's transformative leadership, you can visit her website at https://jadesimmons.com.
You can see Jade in action at https://www.youtube.com/watch?v=sklbTZ_Z9V0.
We hope you enjoy our conversation with Jade!
Season Three of the Purpose & Profit Podcast is brought to you by:
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about the need for more creativity and business in creating powerful experiences that move the mission forward for nonprofits and businesses alike.
Join Dave and Carly as they welcome guest Theron Skees, veteran Disney Imagineering Creative Executive and owner of The Designer’s Creative Studio. Theron has 30 years of experience domestic and international across themed entertainment, creative, and design, including 23 years with The Walt Disney Company as an Imagineer.
Theron has worked all over the world, creating powerful experiences that deliver business results. His work can be seen worldwide. Just in his time at Disney, that includes:
- Walt Disney World
- Walt Disney Studios Paris
- Hong Kong Disneyland
- Disney Springs
- Disney Cruise Line
Today as founder of The Designer’s Creative Studio, Theron talks about the importance of storytelling and why it is so important for both for-profit and non-profit organizations.
Episode Topics:
- Creating brand loyalty and employee engagement through experiential storytelling.
- Discussing the importance of experiential design in creating emotional connections and how this drives repeat engagement.
- Building experiences around the world, including in Disney Studios Paris, Hong Kong Disneyland, Disney Cruise Line, and more.
- The connection between creativity and business, or how Imagineers and Finance can learn from each other.
You can find out more about Theron and what he is up to at https://www.designerscreativestudio.com.
We hope you enjoy our conversation with Theron!
Season Three of the Purpose & Profit Podcast is brought to you by:
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about innovating change and how we can redefine giving.
Join Dave and Carly as they welcome friends and co-founders of We Are For Good Jon McCoy and Becky Endicott. Jon and Becky founded We Are For Good in 2020 and in just a few short years, have released more than 470 episodes with more than half a million downloads.
Their show celebrates the impact uprising – shining a light on the power of philanthropy and equipping this generation of nonprofit leaders, social impact players, and passionate Do-Gooders.
The group discusses Jon and Becky’s inspiring journey and unique approach to marketing and storytelling within the nonprofit sector. The group has a fun conversation exploring the world of giving, equipping leaders with the mindset, tools, and innovative concepts needed to achieve impact.
Today’s Topics:
- Uncovering the concept of being “marketers disguised as fundraisers” and how marketing is vital to the mission.
- How the power of storytelling is a superpower, and it can transform the world of fundraising.
- Featuring the power of community and building a community that fosters a sense of belonging.
- Insights from more than 470 interviews over 3 years, surpassing 500,000 downloads of the We Are For Good podcast.
- How to encourage a shift in perspective, viewing your supporters less as donors and prospects and more as donors and believers.
Check out We Are For Good and listen today at www.weareforgood.com.
We hope you enjoy our conversation with Jon and Becky!
Season Three of the Purpose & Profit Podcast is brought to you by:
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today’s episode is about the transformative power of innovation, risk-taking, and adaptability in for-profit and non-profit organizations.
Join Dave and Carly as they welcome guest Richard Newcomb. Over more than three decades, Richard served as the Senior Vice President of Sales for Byer, a multi-brand design, marketing, and manufacturing company. Headquartered in San Francisco with offices in Los Angeles, New York, and Hong Kong. In his time in leadership, Richard worked with many brands, including Kohl’s, Dillard’s, and Hudson’s.
A seasoned veteran of the fashion industry, Richard made a remarkable transition to the world of philanthropy. Today, Richard serves as VP of Philanthropy & Social Enterprise at Union Rescue Mission in Los Angeles – one of the largest rescue missions in the United States and the oldest in Los Angeles. Using his expertise in sales, marketing, and trend analysis, Richard has helped multiple non-profits build their fundraising and marketing programs.
Dave and Carly discuss with Richard the importance of resilience when there are obstacles in the way, his decades-long journey of supporting social justice, fighting homelessness, and working to reduce poverty in Los Angeles and around the world.
Today's topics:
- Lessons in adaptation: how Union Rescue Mission pivoted from an in-person gala to a television special during the pandemic.
- How Richard’s experience in fashion translated to a passion and skill for developing novel thrift store strategies.
- Finding purpose in change: The importance of finding purpose and making a positive impact, even when facing uncertainty.
- Richard’s experience working with Union Rescue Mission in Los Angeles and working with the homeless community.
We hope you enjoy our conversation with Richard Newcomb!
Season Three of the Purpose & Profit Podcast is brought to you by:
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at www.imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about creating meaningful relationships between influencers and nonprofits.
Join Dave and Carly as they welcome guest Kayla Bradham. Kayla is the host of Legacy After the Locker Room podcast, a member of the NFL Alumni Association, and Executive Vice President of the Sports Philanthropy Network.
Kayla is a strategic and inspirational influencer and pioneer in the world of sports philanthropy. Her story serves as an inspiring example of how passion and purpose can drive meaningful change. She taught sports management at Northwestern, where she discovered her purpose to create stronger, healthier, and more inclusive communities through sports.
Kayla instills the importance of purpose-driven initiatives in the next generation of sports industry leaders. Her impact goes well beyond the classroom, as she has worked closely with major sports leagues, including the NBA, NFL, MLB, and the NHL, to connect athletes, teams, and governing bodies with the causes that matter to them. On her podcast, Legacy After the Locker Room, former pro athletes share their experience in the field of sports. The athletes share amazing stories that have rarely been shared, including the most influential moments in their lives.
In today’s episode we’ll cover:
- The starting point for nonprofits to engage with athletes, teams, or leagues.
- What does the combination of business and philanthropy look like?
- The power of athlete activism.
- Kayla’s inspirational journey and her mission to make a difference in communities through sports philanthropy.
- Teaching the next generation emphasizes the integration of purpose.
We hope you enjoy our conversation with Kayla Bradham!
Season three of the Purpose & Profit Podcast is brought to you by:
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about the lessons we can learn from cultivating great experiences from brands such as Mattel Toys, the Harlem Globetrotters, Dollywood, SeaWorld, Royal Carribean Cruise Lines and more. .
Join Dave and Carly as they welcome guest Anthony Esparza. Among other roles, Esparza served as Chief of Guest Experiences at Carnival Cruise Lines and Chief Creative Officer at SeaWorld during a time of rapid transformation. Today as an advisor and creative consultant, provides expert insights, vision, creativity, commentary, and operational business review for multiple companies. Anthony has spent his career creating a fun environment for a great guest experience. His company Esparza HQ helps build value in the guest experience and leisure industries..
It’s easy to assume that themed entertainment is a purposeless endeavor – just focused on having a good time and being entertained. But as Anthony shares, it’s clear that there is an opportunity to increase performance by infusing purpose into experiences, into teams, and into corporate culture.
Today's topics:
- How to infuse purpose into creating great themed experiences.
- How Anthony and his team helped transform the narrative at SeaWorld after the Blackfish documentary by focusing on purpose.
- The key factors to offering a great experience.
- The power of infusing purpose into culture.
We hope you enjoy our conversation with Anthony Esparza!
Season three of the Purpose & Profit Podcast is brought to you by:
Masterworks
The mission of Masterworks is to help you accomplish yours. We offer a complete range of innovative marketing and fundraising solutions to help Christian organizations of all sizes. We have over 30 years of experience serving organizations through strategy, direct mail, digital, data & analytics, creative, & technology. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps nonprofits and businesses grow through innovation. Innovation is the lifeblood of any growing organization. Imago publishes a weekly trends report called The Wave Report – learn more at www.imago.consulting and subscribe at imago.consulting/wavereport.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today’s episode is about leaders navigating innovation and team building in the workplace.
Join Dave and Carly as they talk about 6 mistakes leaders make with innovation. In his career and in his work with Imago Consulting, Dave has consulted with and spoken to hundreds of organizations about innovation. In today’s episode, he shares six mistakes that he’s made and seen other leaders make when it comes to leading innovation.
Today's topics:
- How to avoid common mistakes leaders make in innovation.
- Why discipline is a key ingredient to successful innovation.
- How to improve productivity and teamwork.
- Leveraging the right gifts and the right metrics at the right time.
We hope you enjoy our conversation!
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today’s show is about blurring the lines between generosity and tax-deductible charitable giving.
Join Dave and Carly as they welcome guest Krista Lamp, Senior Direct of Brand, Events, and Communication for Classy, an affiliate of GoFundMe. Prior to joining Classy, Krista spent more than 15 years in various public relations roles, managing and developing PR strategy clients in the CPG and technology space. They discuss the recently released report “Why America Gives” from Classy – fundraising software that encourages more people to give and get more involved in nonprofits over time. The company has helped nonprofits raise over $5 billion dollars.
Today topics:
- Findings and insights from the report “Why America Gives”
- Blurring of the line between generosity and tax-deductible giving
- Reaching the next generation.
- The impact of influencers on next-gen giving.
- How Classy embeds purpose into its structure and legal form.
We hope you enjoy our conversation with Krista!
Season two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's conversation is about companies growing their market by bringing together brands and cause marketing.
Join Dave and Carly as they welcome guest Taylor Smiley the lead partnership at LERMA. Starting with the NBA, Taylor had his dream job – he always loved sports and scored a job with the NBA. He had the privilege of working with NBA Cares, the NBA’s global social responsibility program. After the NBA, he felt called to New Orleans to help the community after Hurricane Katrina. He started the organization called ELEVATE – a non-profit that is still operating today. Today, Taylor helps brands form high-impact partnerships with causes. He’s worked on the Super Bowl, the NBA All-Star Game, NFL, and NBA drafts, and he thinks a lot about the impact of purpose-driven work and the role of major brands.
In this episode, we talk about the importance of knowing your business, the product you produce, understanding the needs of others, and how for-profits and non-profits can use these tactics to improve business.
Today’s topics:
- How to start a new venture with purpose.
- Building trust in your organization.
- Ways to improve your marketing and reach consumers.
- Taylors inspirational story and career.
We hope you enjoy our conversation with Taylor!
Season two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about crypto philanthropy and how it is impacting the non-profit world.
Join Dave and Carly as they welcome guest Pat Duffy, the co-founder of The Giving Block. Pat has been featured in Time Magazine, Newsweek, U.S. News and World Report, Associated Press, ABC News, and CNBC. He and his partner Alex Wilson developed a solution for charities, universities, and other non-profits to fundraise using cryptocurrencies.
Shortly after realizing the benefits of donating cryptocurrency, the two created the Giving Block, and it quickly established itself as the leading crypto fundraising platform. The company has raised money for Save the Children and United Way Worldwide programs. The Giving Block even created an event called #CryptoGivingTuesday, which has raised millions of dollars in crypto donations for charity each year.
Today's topics:
- How non-profits can utilize crypto for fundraising and donations.
- Why the Giving Block was created.
- How are crypto personas different from for-profit use?
We hope you enjoy our conversation with Pat!
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode talks about the changing state of the Subscription Economy and the future of recurring revenue for nonprofits and businesses.
Dave and Carly dive into the ups and downs of subscriptions over the past couple of years. Subscription businesses have grown five times faster than traditional businesses over the past 10 years. Research shows that the average American had 6.7 subscriptions in 2022, up from 4.2 in 2019.
But it’s not all roses. Some mature subscription services are struggling to add new users. Other subscriptions are finding it difficult to retain customers without a “forever promise.”
Let's talk about the future of subscriptions and how they affect both businesses and non-profit organizations.
Topics we cover:
- What is your forever promise? Making sure you are providing ongoing value.
- How businesses will continue to experiment with subscriptions in 2023.
- Concerns with so many companies creating subscriptions.
- How subscriptions and recurring revenue can positively impact non-profits.
- Examining the role that recurring revenue plays in your organization.
We hope you enjoy our conversation!
Season 2 of the Purpose and Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Join Dave and Carly as they welcome guest Claudio Ludovisi, the Assistant Dean of Marketing, Strategy, and Corporate Relations at the Graziadio School of Business and Management at Pepperdine University. Ludovisi has been a scholar-practitioner for 25 years in marketing leadership, spending time leading at brands such as Disney/ABC, and NBC.
Ludovisi is studying the relationship between organizational purpose and customer engagement.
In this episode, Ludovisi talks about the purpose of a brand and the links in research between successful businesses with high purpose and performance. The strategy, and how for-profit brands and non-profits can grow if they implement these tactics.
Topics we cover:
- The 5th “P” of Marketing- Purpose (re: the 4Ps).
- Trust, relevance, authenticity.
- Taking the pressure off of leaders feeling like they need to hop on the “cause bandwagon” (cause-of-the-month).
- Claudio’s career and research projects.
We hope you enjoy our conversation with Claudio!
Season Two of the Purpose & Profit Podcast is brought to you by:
NextAfterNextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more click here.
MasterworksMasterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. To learn more about Masterworks click here.
Imago ConsultingImago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more click here.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's conversation is discussing 6 ways to improve work productivity and sustainability in a company.
Do you ever feel like some tasks are too difficult for you to finish? Or a group project is not successfully done?
Dave and Carly deep dive into the business model Working Genius, an assessment test that analyzes your strength and weakness in projects. Working Genius is used by companies to enhance teamwork. Dave and Carly share their experience implementing the productivity test in their businesses and how it will change forprofits and nonprofits in the future.
Today's topics:
- Working genius 6 types: Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity.
- Dave and Carly's experience using Working Genius.
- How the process works.
- Benefits of the program.
We hope you enjoy!
To learn more about Working Genius check out Patric Lencioni podcast here: https://podcasts.apple.com/us/podcast/the-working-genius-podcast-with-patrick-lencioni/id1553105854
Or check out Working Genius website and assessment test:
https://www.workinggenius.com/
https://www.fivebehaviors.com/Partnership/Become-A-Partner-LP.aspx?utm_id=go_cmp-17374076304_adg-145767963828_ad-611411603278_kwd-298003499469_dev-c_ext-_prd-_mca-_sig-CjwKCAiAxvGfBhB-EiwAMPakqgPxE2eJVZqdXcZtFs_BlY43FBVEVKxmxBpv1B4tl4enBKC2ejQjARoCMAYQAvD_BwE&utm_source=google&gclid=CjwKCAiAxvGfBhB-EiwAMPakqgPxE2eJVZqdXcZtFs_BlY43FBVEVKxmxBpv1B4tl4enBKC2ejQjARoCMAYQAvD_BwE
We hope you enjoy the episode!
Season Two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's show is about innovation, optimization, and the future of marketing.
Join Dave and Carly as they welcome guest Tim Kachuriak. Tim is the founder and Chief Innovation Officer & Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits, and NGOs to help them grow their resources. (And, sponsor of Season 2 of the podcast!)
Kachuriak is also the co-founder and board member of the Human Coalition and serves on several other boards. He is the author of “Optimize Your Fundraising,” and lead researcher, and co-author of the “Online Fundraising Scorecard,” “Why Should I Give to You?” and “The Mid Level Donor Crisis.”
Today's topics:
- How to use data to successfully release a product.
- Tim’s career and how he founded NextAfter.
- The future of marketing for and nonprofit organizations.
- How do we see technology changing in the next couple of years?
We hope you enjoy our conversation with Tim Kachuriak!
Season Two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's show is about disillusionment and staying rooted in God when life seems to fall apart.
Peter is the President and CEO of Hope International, a global nonprofit focusing on economic development around the world. He is also the author of Rooting for Rivals, Gift of Disillusionment, and much more.
Join Dave and Carly as they talk about:
- Peter’s career and his work with organizations and nonprofits.
- Peter's books, including:
- Rooting for Rivals: How Collaboration and Generosity Increase the Impact of Leaders, Charities, and Churches, and
- The Gift of Disillusionment: Enduring Hope for Leaders After Idealism Fades.
- How for-profit business should focus on mission more than rivalries.
- The service industry, and battling discouragement during hard times.
We hope you enjoy our conversation with Peter Greer!
Season Two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's episode is about challenger and cause-oriented brands.
Join Dave and Carly as they welcome their guest Jon Lee. Jon is the Brand Leadership Principal for LERMA, an advertising agency dedicated to challenging creativity for good. The agency recently launched three different ads in the Super Bowl 2023 – one for Avocados from Mexico, and two spots for a campaign near and dear to Jon’s heart - He Gets Us.
Jon has been serving national brands for two decades, including Salvation Army, Lifeway Christian Resources, Fruit of Loom , Interstate Batteries, Dallas Cowboys, and many more.
Dave and Carly talk with Jon about:
- Challenger brands.
- How Lerma focuses on how to help society and culture instead of just pushing products.
- Millennials and Gen Z as the “majority culture.”
- Cause brands.
- Questioning how the greatest love story became synonymous with hate groups.
To learn more about He Get Us, go to https://hegetsus.com/
We hope you enjoy our conversation with Jon Lee!
Season Two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Today's show is all about satisfying customers whether that is through non-profit organizations or big corporations.
Join Dave and Carly as they break down the who, why, and how to provide the best long-term marketing goals.
Today's guest is Ken Calwell who serves as Chief Marketing Officer at Compassion International. Before he worked for one of the largest non-profit organizations, he spent his career in the food industry as the Chief Marketing Officer at Domino's Pizza, Wendy’s International, as Director of New Product Development at Pizza Hut, and CEO and President of Papa Murphy’s.
Ken is widely recognized for his accomplishments by being named one of Advertising Age’s Top 100 Marketing Leaders of the Year, being inducted into the Indiana University Kelley School of Business Brand Leadership Hall of Fame, winning a Golden Effie marketing communication award, being named Kansan of the Year by the Topeka Capital-Journal and being the creator of stuffed crust pizza.
Dave and Carly talk with Ken about:
- Innovation story- stuffed crust pizza
- Understanding the customer
- Reaching the generation
- Who, why, and how questions
- Long-term marketing strategy
- Red, yellow, green
We hope you enjoy our conversation with Ken Calwell!
Season Two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
The time has finally come. Season 2 of the Purpose and Profit Podcast is upon us! This episode is a quick tease for what is to come this season.
This season includes a variety of topics relevant to leaders of causes and brands alike, including:
- Lessons on innovation from the inventor of stuffed crust pizza to innovation at one of the world’s largest charities.
- Insights on collaboration between competitors, and the gift of disillusionment (really, it can be a gift!).
- The power of challenger brands and purpose-driven marketing.
- The synergy between optimization, innovation, and the power of testing.
- Understanding and leveraging the Six Types of Working Genius for innovation.
- The link between organizational purpose, customer engagement, and profit.
- Trends in crypto philanthropy and the impact of crypto donations.
- Lessons in cause marketing from major brands.
- 6 mistakes leaders and organizations make in innovation.
We’re looking forward to having you on this journey with us as we embark on Season 2 of The Purpose & Profit Podcast.
The Subscription Economy is here, and it’s changing how both brands and causes think about and provide value.
Customer and donor loyalty is declining, but the rise of recurring subscriptions is changing expectations and providing a way to generate sustainable, ongoing revenue, while also providing unique value to customers and donors.
In this final episode of Season One, we talk about the big business of subscriptions today, and how nonprofits and brands alike can do to tap into the Subscription Economy. Hint - it’s not as simple as taking your existing product or fundraising offer, and slapping a monthly subscription onto it. Tune in to find out more.
Charity: Water is one of the nation’s leading charities. It has been the subject of a lot of press over the years, and for good reason. It has been one of the best modern examples of a cause-based approach to nonprofit fundraising, community building, and unconventional approaches to philanthropy.
Recorded in 2021, we talked to Chief Revenue Officer at Charity: Water, MZ Goodman. MZ comes from a diverse background, including work at The New York Times, Ralph Lauren, and Goop, Gwyneth Paltrow’s modern lifestyle brand.
We cover a number of topics with MZ, including:
- Tapping into the Subscription Economy with Charity: Water’s monthly giving program, The Spring.
- Valuing and the difficulty of measuring great storytelling.
- The power of being “the” nonprofit associated with a specific cause.
- Measuring marketing effectiveness and cultivating a performance culture.
Charity: Water was founded by Scott Harrison in 2006 with the goal of bringing clean drinking water to developing countries.
After working at so many major brands, MZ is uniquely qualified to bring her expertise to charity: water to further their mission… let’s get into our conversation with MZ.
Charity: Water: https://www.charitywater.org/
MZ Goodman: https://www.linkedin.com/in/mz-goodman/
Today’s episode is all about crypto, cryptocurrency, crypto donations.
Our guest, Evan Johnson serves as Senior Director of Mass Market Fundraising at Project Hope. Evan helped Project Hope get on board with accepting donations of cryptocurrency in the previous year and until recently had received very few donations.
Then, Russia invaded Ukraine. Project Hope moved into action to help the Ukrainian people and those impacted by shipping essential medicines and medical supplies to assist Ukrainians. Since then, they’ve seen revenue via crypto donations increase 88-fold.
While crypto is still a small percentage of their overall disaster revenue, they are bullish on the future of the giving channel.
Crypto is also a metaphor of sorts for the adoption of any new technology, innovation. In the episode, we discuss the lessons that go beyond Crypto itself.
We discuss issues like…
- What is the cost of missing out on being a first mover?
- When do you jump in to experimenting with a new technology?
- What kinds of expectations of success should you have in innovation?
Project Hope - https://www.projecthope.org/
The Giving Block - https://thegivingblock.com/
Evan Johnson - https://www.linkedin.com/in/evanjohnson83/
Today’s show is all about storytelling, crafting memorable experiences, and the world of themed entertainment.
Our guest is Mel McGowan, Co-Founder and Chief Creative Officer of Storyland Studios. Mel got his start in film, design, and spent a decade at the Disney Company. You’ve probably heard the term “Imagineer” — someone who combines the art and the craft of telling stories in three dimensions. Mel was an Imagineer and he got to work on some pretty fun projects, including a little theme park called Disney's California Adventure, Disney’s Grand Californian Hotel & Spa, Downtown Disney, and more. Mel has continued that practice, called spatial storytelling, at Storyland Studios.
Mel has led teams that have won multiple Solomon Awards for “Best Church Architect,” and “Best Builder.” He was named one of the top 25 influencers by OC Metro Magazine, is a contributing editor to Outreach Magazine, and an Adjunct Professor at the College of Architecture, Visual Arts & Design at Cal Baptist University.
Mel is passionate about creating compelling experiences and immersive environments around the world. He’s also the creator and co-host of the Themed Attraction Podcast.
We hope you are blessed by our conversation with Mel McGowan.
Mel McGowan - https://www.storylandstudios.com/slsteam/mel-mcgowan/
Storyland Studios - https://www.storylandstudios.com/
This week on the podcast we are doing something a little bit different. Instead of having a guest, we are going to discuss a trending topic that affects both causes and brands.
Artificial intelligence is not just a buzzword…whether you’re a big business or a nonprofit, you’re possibly using it whether you know it or not, and if you’re not, it’s something to get serious about and it’s really helping to drive organizations forward.
This topic gets thrown around constantly and sometimes it can feel intimidating because of the lack of understanding of the technology and how it can really be applied. This week we talk about what AI really is and how it can be used in any business or nonprofit.
Tune in to hear:
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What is AI?
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How are we seeing it used?
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How will AI evolve in the future?
By the end of the show, you’ll have a better understanding of what AI is in a practical context and how you might think of applying it to your business or organization.
If the show has been helpful to you, it would mean a lot to us if you would submit a rating.
What can nonprofit and business leaders learn from bookstores in the dot-com boom, publishers, and the world of nonprofit leadership?
Tami Heim serves as the president and CEO of the Christian Leadership Alliance. She’s been on both the cause and brand side of the fence, spending the bulk of her career in retail and publishing - as president of Borders bookstores, EVP and chief publishing officer for Thomas Nelson Publishers, and in the world of marketing and branding at an agency. For the past decade, she has led the Christian Leadership Alliance, which is dedicated to helping train, equip, and connect leaders.
In the episode, we discuss:
- Three things that customers want
- Helping your people understand their purpose
- How Borders responded to the Amazon threat
She then served as EVP and chief publishing officer for Thomas Nelson Publishers, before diving into the world of marketing and branding at an agency. She’s spent the last nearly decade as president and CEO of the Christian Leadership Alliance, so she really has had a front-row seat to leadership from both the commercial retail and publishing world, and now in nonprofit leadership.
I first heard about Tami when she joined the Christian Leadership Alliance, and a number of years later I was asked to join the board, so I’ve gotten to know Tami much more over the past few years. She’s a passionate, dynamic leader, and it’s been a huge blessing to see her leadership and the lessons she’s learned put into practice.
The question for today is, what can we learn from the worlds of retail, publishing, and nonprofit leadership? Listen in to find out.
Christian Leadership Alliance – https://christianleadershipalliance.org/
Outcomes Conference – https://outcomesconference.org/
Tami Heim – https://www.linkedin.com/in/tamiheim/
What do nonprofits and brands have in common? A lot more than you think! Purpose and Profit is a podcast dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question…what might nonprofits learn from these trends and what might brands learn from nonprofits?
Co-hosts Dave Raley and Carly Berna share a passion for innovation, entrepreneurship, and learning.
Quick backstory - We’ve worked together with a group of non-profit leaders that have this same desire and we would often bring in for-profit leaders who are pushing boundaries so that we could learn from them. This made us wonder if others would be interested in hearing from different industries. We want to bridge the gap between these two worlds…for profit and non profit…this idea became the start of this podcast.
We want to discover the surprising ideas at the intersection of nonprofits and brands.
We hope you learn something new right along with us. Our first episode will release on April 12th! Follow along on social media and subscribe to the podcast wherever you get your podcasts. You can also find us at www.purposeandprofitpodcast.com.
What can nonprofit and business leaders learn from the world’s most beloved cookie, the organization at the center of fighting to end slavery in our liftime, and big box retail? A lot it, it turns out.
Join us as we interview Sheeba Philip and learn the surprising ideas that live at the intersection of causes and brands.
Sheeba has built a nearly 20-year career creating and growing purpose-driven brands in the consumer packaged goods, retail, and nonprofit sectors.
Sheeba serves as CEO for Akola, a globally-inspired luxury jewelry brand and social enterprise. In 2018, the National Retail Federation named Akola as one of the top 25 brands, alongside Warby Parker and Allbirds, that are shaping the future of US retail.
Sheeba brings a vast knowledge of brands and how to stay centered on your purpose, she mentions “To build an iconic brand or an organization that will stand the test of time, you have to build a deep relationship with the consumer or with the donor that goes beyond the transaction.”
Akola – https://akola.co/
Sheeba Philip – https://www.linkedin.com/in/sheebaphilip/
What do nonprofits and brands have in common? A lot more than you might think!
Purpose & Profit is a show dedicated to uncovering the surprising ideas at the intersection of causes and brands. We’ll take trends that are transforming fundraising and marketing, and ask the question... what might nonprofits learn from these trends, and what might brands learn from nonprofits?
Each episode, hosts Dave Raley and Carly Berna unpack a topic or a trend that matters to nonprofit and business leaders, and explore what each can learn from the other.