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This episode is a brief introduction into the world of Marketing Analytics.
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Short episode on developing new product offerings.
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Understanding consumers is key to being able to provide them something of value. This brief episode is an introduction to the concept of consumer behavior.
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An introduction into segmentation and targeting as tools to help create strategic focus.
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An introduction into brand positioning as a marketing strategy.
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Delivering value in marketing through distribution strategy.
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Capturing value in marketing through pricing strategy.
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Communicating value in marketing though communication strategy.
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Creating value in marketing through product strategy.
