The 10x Growth Podcast: Recent Episodes
Tessa Drayton
Hosted by Tessa Drayton ex-Barclays Consultant, Award Winning Sales Woman & CEO of her own successful business, you’ll learn the fundamentals of growing and scaling a business using NLP Neuro Linguistic Programming and how these powerful tools & practices improve business communication, relationship-building, creativity, goal setting, removing limiting beliefs, and blocks that hold you back in business. If you’re ready to step into your future self and experience 10x Growth in both your business and your personal life, to give you more time, more freedom & more profitability, then this show is for you
In this episode of the "10x Growth" podcast, we're diving into the world of the Consultative Coach Approach, where you can discover a unique blend of consulting and coaching that promises amazing results.
Segment 1: Understanding the Difference
We start by explaining the difference between consulting and coaching. Consultants diagnose issues and provide solutions, while coaches help with personal growth. This sets the stage for our exploration of the Consultative Coach Approach.
Segment 2: Balancing Consulting and Coaching
Here, we explore the power of balancing these two approaches. It adapts to clients' needs, offering customized solutions that go beyond traditional consulting or coaching. It's a method that can open doors to success.
Segment 3: Taking Action for Success
We shift focus to the key to success: taking action over just having knowledge. We'll discuss choosing the right strategies, asking the right questions, and guiding for the ultimate goal of unlocking potential.
Segment 4: Benefits of the Approach
Moving forward, we'll highlight the benefits of this approach without giving away everything. Tune in to discover how it enhances problem-solving, efficiency, and empowers individuals to succeed on their terms.
As we wrap up, stay tuned for more insights and strategies to boost your success in future episodes. Keep striving for that 10x growth!
At the heart of this episode is the 5D Framework™, a roadmap for success that's not just theoretical but deeply practical. It's born from real-world experience and results, and it's all about learning from successes and failures.
On this journey, you'll discover stages like "Define," where you uncover the importance of defining your target audience and crafting resonating messages. Then, there's the "Design" stage, where you'll learn how to create a scalable offer that can withstand success's weight.
As we delve into the "Development" stage, we'll explore crafting content that captivates and converts with unique strategies. The "Delivery" stage focuses on creating exceptional client experiences that lead to loyalty and referrals.
Lastly, the "Data-Driven Decisions" stage empowers you to optimize your strategy with data and metrics. It's about making every action count.
But that's not all. Stay tuned for exciting updates, including our dedicated scale specialist, enhancing your journey to evergreen success. Your path to profitable, scalable, and sustainable growth starts here!
In today's episode, Tessa dives deep into "The Evergreen Advantage," a strategic approach that can boost your sales consistently in-between product or service launches.
Tessa introduces the concept of The Evergreen Advantage, highlighting its importance in maintaining a consistent revenue stream beyond launches.
Tessa breaks down the five key stages of the Evergreen system, emphasizing the importance of planning and strategy.
- Stage 1 - Setting Sales Goals: Start by defining how many sales you want to achieve in a given month.
- Stage 2 - Audience Reach: Determine how many people need to see your offer to meet your sales goal.
- Stage 3 - Attraction Methods: Choose the attraction method that suits your business.
Tessa emphasizes the significance of building connections with your audience, which is crucial for success in an evergreen system.
Learn how to identify the 10% of your audience ready to buy now, and understand the four segments within your audience.
Discover the power of creating your own uncontested market space and the benefits it brings to your business.
Understand the role of innovation in serving your dream clients and continuously satisfying their evolving needs.
Tessa explains how a lead scoring system can help identify and prioritize potential clients within different audience segments.
Learn how an evergreen system allows you to diversify your income sources for greater resilience.
Explore the importance of consistent and valuable content to engage your audience over time.
Understand how automation plays a crucial role in nurturing leads and converting them into clients 24/7.
Discover the significance of retaining and upselling to existing clients for steady revenue.
Learn how to keep your evergreen system dynamic and effective through ongoing testing and optimization.
Don’t miss this jam packed episode as Tessa discusses the possibility of combining the Evergreen Advantage with launches for maximum impact.
This episode is pure GOLD!
Welcome to another enriching episode of the 10x Growth Podcast. In today's discussion, Tessa delved deep into the powerful connection between personal growth and business success.
Tessa emphasizes the critical importance of nurturing personal growth as the foundation for genuine and sustainable business growth. She explores how your personal development journey can have a profound impact on the success of your business.
Tessa shares how business leaders foster personal growth within themselves and their teams. Discover how leaders can set an example and inspire their teams and clients through their own commitment to personal development.
Now this is something not many people really talk about - here is where Tessa introduces you to the concept of an evergreen program and explores its strong connection to personal growth. Learn how an evergreen approach can be a powerful vehicle for personal and business transformation.
You will learn more about the Avenue To Evergreen™ program as a holistic approach to business and personal growth. Uncover practical steps and strategies to kickstart your journey towards lasting success, both in your personal life and in your business.
Discover how your personal development journey can lead to a transformation in your business success. We'll explore how achieving remarkable milestones in your business often mirrors your own personal growth.
So, if you're eager to explore the profound connection between personal growth and business success, you're in the right place.
This episode is packed with insights and practical steps to help you on your journey.
Join us as we uncover the secrets to unlocking your potential, both personally and professionally.
Your future of growth and success begins here!
Welcome to a secret podcast, where we're about to unveil a game-changing system that has propelled businesses to extraordinary heights.
If you're here, you're on the verge of uncovering the 5D Framework®—a proven system that can skyrocket your business to $100K Quarters, Months, and even Days! You can't afford to miss this free training that reveals the steps to achieve extraordinary results.
This is the Proven System for Creating a Successful Evergreen Strategy"
In this exclusive episode, Tessa, a Trusted Evergreen Mentor, introduces you to the 5D Framework®—a step-by-step process for designing an evergreen program that's precise, compelling, scalable, and incredibly profitable.
We kick off with Stage 1, where we delve into defining your target audience using the revolutionary 10-2-10x Method® and the innovative blue ocean strategy. Get ready to discover the secrets of identifying and connecting with your ideal clients like never before.
Next up is Stage 2, where you'll learn how to design, streamline, or expand your evergreen program, all while ensuring it delivers a quantifiable end result for your clients. Get ready to take your program to the next level and create exceptional value for your customers.
In Stage 3, Tessa guides you through the process of developing evergreen strategies and building a dream team of success coaches to expand your reach. Get ready to multiply your impact and reach new heights in your business - You won’t want to miss this!!
Ready to deliver your evergreen growth engine®. You'll discover how to implement a sophisticated lead scoring system and master the art of multiple touchpoint selling. Get ready to supercharge your sales and transform your business.
In Stage 5, we emphasize the importance of making data-driven decisions to optimize your evergreen growth engine®.
Learn how to attract high-probability leads and boost your sales to new levels.
But that's not all—there's free training available to dive deeper into the 5D Framework® and understand how it can help you scale your business sustainably.
Don't miss out on this opportunity to transform your business and achieve unprecedented success.
Ready to unlock the secrets of the 5D Framework®? Join us for this eye-opening episode and take the first step toward your journey to unstoppable business growth.
Welcome to a transformative episode with your host Tessa Drayton, that could reshape your entire approach to sales. Are you ready to embark on a journey toward unparalleled conversion rates? Tune in now, because this episode is your golden ticket to mastering webinar conversions like never before!
Tessa a Business Growth Strategist and Trusted Evergreen Mentor is thrilled to present three game-changing principles that can supercharge your webinar conversions:
Discover the first principle that empowers you with Prosperity Power Phrases. These words hold the key to forging a deeper connection with your audience and igniting unparalleled engagement. Get ready to craft a message that resonates and captivates like never before.
Intrigued? The second principle introduces the groundbreaking 10-2-10x Method®. It's not just enrolling 2-5 clients every week; it's about harnessing the power of multiple touchpoints for maximum effectiveness. Get ready to revolutionize your sales strategy and witness remarkable results.
And finally, the third principle focuses on scaling your leads, sales, and outcomes—all achieved with a lean team. Imagine achieving unprecedented success without the need for a massive workforce. It's possible, and we'll show you how.
By integrating these principles into your Evergreen Growth Engine®, you'll experience a fundamental shift in your sales approach.
Be prepared for improved results, a more successful conversion strategy, and the knowledge to transform your evergreen system like never before.
Don't miss out on this episode—it's your opportunity to elevate your conversion game, achieve incredible success, and unlock the secrets to unstoppable webinar conversions.
Tune in now and start your journey toward unparalleled success!
Meet our accomplished host, Tessa Drayton, a distinguished Business Growth Strategist and Trusted Evergreen Mentor. In this episode, we delve into the evolution of evergreen offers and their pivotal role in rapid client acquisition for founder-led businesses.
Tessa Drayton, a seasoned professional, guides us through this enlightening discussion.
We explore the significance of evergreen offers, how they ensure consistent revenue, save precious time, and empower entrepreneurs with autonomy.
Discover the shift from traditional client acquisition methods to engaging strategies like mini webinars, short-form videos, and live mini-trainings, all designed to build instant trust.
Learn from Tessa's expertise about the multifaceted benefits of evergreen systems, including reduced marketing efforts, enriched customer journeys, personalized content, and scalability. She'll also share insights on implementing evergreen systems (that she likes to call an Evergreen Growth Engine®) effectively, from designing high-converting offers to harnessing automation for efficiency.
As we conclude, Tessa recaps our journey and emphasizes adaptability and dedication as keys to evergreen success.
Find inspiration for continuous growth and thriving in your entrepreneurial journey!
Welcome, ambitious listeners, to the 10x Growth Podcast – your roadmap to extraordinary business success. In this episode, we're about to embark on an inspiring journey, exploring the incredible power of Minimum Viable Products (MVPs) and how they can revolutionize your evergreen program.
We kick off with the MVP mindset, a proven launch strategy for evergreen programs. It's all about validating market demand by launching a simplified, essential version of your product.
Get ready to learn the art of user feedback, data-driven decisions, and the elusive product-market fit.
Evergreen programs offer consistent, enduring value, and MVPs are their secret weapon for continuous growth. Dive into the iterative process fueled by user feedback, ensuring your program stays relevant over time. Your MVP becomes your guiding star on this path to evergreen program excellence.
We'll guide you in building an MVP with essential features that cater to your audience's core needs. We'll share the secrets of market research, engaging with potential clients, and addressing pain points.
You'll discover the incredible benefits of MVPs for your evergreen program. They turbocharge the validation process, saving you time and resources. MVPs give you a competitive edge, capturing early adopters and building your brand's presence.
And, of course, we'll touch on scaling and why robust feedback mechanisms are crucial.
So, my friends, your journey to business greatness begins here.
The MVP mindset is your secret weapon. Tune in now and let's unlock your business's full potential together.
Don't miss out – your success story awaits!
In this enlightening episode of the 10x Growth Podcast, hosted by “yours truly” Tessa Drayton, Business Strategist, and Trusted Evergreen Mentor, you're about to embark on a journey that can truly transform your business.
The topic at hand is "Pricing for Profit," and Tessa unravels a treasure trove of knowledge that has the potential to turn your evergreen program into a formidable revenue-generating powerhouse. From the crucial art of understanding your ideal clients and offering tiered pricing options for a wider audience to embracing the allure of premium pricing and crafting compelling narratives through testimonials and social proof – these are just a few of the gems you'll uncover.
Tessa also dives into the importance of agility in your pricing strategy, the magic of limited-time offers in creating urgency and excitement, and the significance of data-driven decision-making in your business.
You'll learn how to scale effectively through strategic partnerships and automation while keeping client satisfaction at the heart of your growth strategy. Additionally, discover how content marketing and diversifying your offerings can amplify your marketing efforts and broaden your reach.
But here's the kicker – these takeaways merely scratch the surface! The full episode is a goldmine of pricing wisdom that can empower you to achieve greatness in your business.
So, don't miss out on this incredible opportunity. Tune in now and unlock the full spectrum of pricing strategies that can take your business to new heights.
Remember, your pricing confidence could be the catalyst for incredible success – and it all starts with this episode.
Join us and take the first step towards realizing your business's full potential!
Welcome back, passionate listeners, to another exciting episode of the 10x Growth Podcast, with your host, Tessa Drayton. and Today she is diving headfirst into the exhilarating world of evergreen offers. Buckle up because if you've been seeking a way to turbocharge your revenue consistently, you're about to discover the ultimate strategy!
Picture this: Evergreen offers are the unwavering backbone of your business. They're not like those flash-in-the-pan promotions or seasonal deals that come and go. Oh no, evergreen offers are your year-round, rock-solid revenue source!
Join me as we embark on this exciting journey to harness the power of evergreen offers.
But wait, what makes an evergreen offer truly magnetic? We're not just talking about any offer here; we're talking about the kind that your audience can't resist. We're talking about offers that make your competitors green with envy! See What I Did There Ha!
Let's unveil the secrets:
Identifying a Profitable Niche: (Cue the excitement!) It's time to dive deep into your target audience's world, understand their desires, and craft a solution so irresistible, they can't say no!
Irresistible Value Proposition: (Drum roll, please!) You'll learn to paint a picture so vivid that potential customers see the value of your offer in neon lights.
Packaging and Presentation: (Hold onto your hats!) We'll guide you on how to package your offer to perfection, making sure it's a feast for the senses.
Building Trust and Credibility: (Prepare for the 'wow' factor!) With testimonials and case studies, you'll create a trust fortress around your offer, showcasing real-life success stories.
Strong Customer Relationships: (Get ready to nurture those connections!) Engage, support, and build a thriving community around your offer. Let's make loyal clients your business besties!
But we're not stopping there, my friends. To ensure you're on the fast track to evergreen excellence, we'll reveal more secrets to success so tune-in and get the scoop.
Tessa welcomes listeners to another episode of the 10x Growth Podcast.
This episode explores the concept of hybrid multi-touchpoint selling and its transformative impact on sales and marketing strategies.
Hybrid multi-touchpoint selling combines traditional selling with digital marketing to create an effective sales process. It leverages multiple channels and touchpoints to engage potential clients throughout their buying journey. Today's consumers have higher expectations and demand personalized experiences on their terms.
Hybrid multi-touchpoint selling involves using various methods such as community calls, emails, social media interactions, webinars, and physical events to reach and engage the target audience.
Evergreen funnels are an essential component, allowing for consistent lead generation and conversions even when not actively involved, creating more white space in your business.
Personalisation and engagement are maintained through automation and marketing tools.
Key steps include identifying and segmenting the target audience, engaging through various touch points, driving towards conversion, and automating certain touchpoints using marketing automation tools.
Continuous monitoring and optimisation of the funnel are necessary for improving performance.
Managing the complexity of multiple touchpoints can be challenging, but it can be streamlined with the right tools and processes.
Consistency across touchpoints is crucial for building trust and strengthening the brand image.
Tracking and measuring the effectiveness of each touchpoint can be challenging but can be overcome with analytics and tracking tools.
Hybrid multi-touchpoint selling combines traditional selling with digital marketing to achieve unprecedented growth. Tessa Drayton offers her Avenue To Evergreen™ program, teaching the 10-2-10x Method® to identify the 10% of the audience ready to buy now and enroll at least 2 -5 clients every week.
Embracing new strategies and unlocking the power of hybrid multi-touchpoint selling can take sales $$$ and marketing efforts to the next level. You won’t want to miss this episode.
Today I’m talking about selling with intention and I’m sharing the 2 simple steps to start closing more sales.
But first, let’s examine what is going on inside of our heads. Our subconscious thoughts and beliefs control what we do and how we do it. Our behaviour is a result of our subconscious thoughts and beliefs.
So, if you cannot begin to tune into what you are really telling yourself, then you will stay exactly where you are.
There are four keys to the strategic marketing of yourself and your services. These are applicable to individuals who want to collapse time and accomplish the maximum amount possible. The first of these four keys is-specialization. No one can be all things to all people. A “jack-of-all-trades” is also a “master of none.” Leaders who are successful have a series of general skills, but they also have one or two areas where they have developed the ability to been known for and to standout.
THINK ABOUT THE FUTURE Your decision about how, where, when and why you are going to specialize in a particular niche is perhaps the most important decision you will ever make in your business.
In today’s episode, I will show you how to move to the front of the income line of life, faster than you ever thought possible. One of the qualities of superior leaders is that they are extremely self-reliant. They accept complete responsibility for themselves and everything that happens to them. They look to themselves as the source of their successes as well as the main cause of their problems and challenges. In NLP we refer to this as the “cause and effect model” High achievers say, “If it’s to be, it’s up to me.” When things aren’t moving along as fast as they want, they ask themselves, “What is it in me that is causing this problem?” They refuse to make excuses or to blame other people. Instead, they look into themselves, and seek ways to overcome obstacles and to make progress.
If you’re a business owner, you’re going to hear “no” on sales calls it inevitable not every single call will convert – even with the most robust sales process.
The key is how we respond to the “no” if it feels like the worst outcome possible, and you move towards ending the call – then you are leaving money on the table. Often, when we hear no on a call, it’s coming from a place of uncertainty, it could be a whole host of reasons, this could be down to their relationship with money, or their limiting beliefs, it could also be that they need more clarification about your offer and the quantifiable end result for them at the end of your program.
If you are a Coach or a Wellness Practitioner and you are not using NLP in your coaching or in your wellness practice, then you are missing a huge opportunity, today I’m talking about how to use NLP to get extraordinary results when coaching your clients.
NLP was developed through observation and studying what works when creating change and excellence. The reason NLP is so successful within coaching and therapy is simple, it’s so effective because it provides coaches with models, techniques, and strategies as well as a proven process to follow. And this is what brings about positive change so your clients can design a life that they desire.
I’m going to talk you through some of the models and techniques within NLP so you can see how NLP can help elevate your coaching sessions, and how this is applied to problem solving and creating solutions so your clients can create their milestones to millionaire.
Today I’m talking about how to build irresistible rapport with a client, I have a super powerful technique that I’m sharing with you, so you will know exactly how to build instant rapport with potential and existing clients to help you maximize opportunities, elevate your coaching sessions and increase your sales.
Matching, also referred to as Matching & Mirroring can build amazing rapport with the person who you are interacting with, and it allows you to build rapport instantly. Therefore, it’s so effective with selling your premium high-ticket offers.
Today I’m talking about something I like to call the Buyers Strategy Quadrant – and I’m covering the 4 essential elements those potential buyers and buyers go through so you can develop effective marketing strategies to meet their needs and of course, so you can attract your ideal clients.
So, let’s dive into the 4-step process that those potential buyers go through and how the Buying Strategy Quadrant is made up…
In this episode, I’m sharing the 6 logical levels of NLP and the 5 reasons why you should add NLP to your coaching business.
The first reason is to help your clients achieve life changing extraordinary results! And the reason this is achieved so efficiently with NLP is because – there are natural hierarchies of learning, communication and change.
And this forms the 6 logical levels of change - that you will find within NLP.
Leading with Alignment using Emotional Intelligence, creates awareness, it generates action, and facilitates the learning and growth process. It focuses on improving performance by helping individuals to develop and sustain new perspectives, different attitudes, skills and behaviors. Só you may think that emotional intelligence is a natural skill and that you either do it or you don’t. But it’s a set of skills that you can learn and develop and great coaches will apply emotional Intelligence throughout their work. And when we combine EI with NLP techniques you will be positioned to identify and focus on areas of your clients progress much more effectively, so you can help them create their milestones and experience quantum leaps in their business journey.
It’s very common for coaches & entrepreneurs to feel resistance as they grow and scale their business. This can be resistance around multiple areas in your business, however the one that I hear often is in relation to sales. Here’s the reality if you want to grow & scale your business you have 3 options to increase your revenue. You can increase your rates, so this involves selling - You can sell more of your product or service - so this involves selling OR you can add another income stream to you business - and this involves selling too...
In this episode Tessa talks about leaning into the power of letting go for 10x Growth. Being able to let go of things that no longer serve you. Tessa shares her personal journey and her 5 key insights so you can start your journey to letting go and how driving your motivation can shift your perspective towards leveling up in your life and business.