Flex Your Hustle: Recent Episodes
Commission Factory
Is it just us or.....is marketing getting a little dull? We are a bit over hearing the same old voices selling us the same old spin about how they’re going to drive awareness, build reach… but not doing anything for client business. Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.
It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in!
Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you have probably never heard of. The ones who had zero marketing experience and managed to build multi-million dollar businesses by hustling. The little e-comm side hustle that made millions in their first year selling socks, or the local beauty brand who has just cracked the global market.
How did they do it? What did they learn along the way? It’s all about the hustle.
Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas
Development Producer Brittany Frappell,
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
For more information visit ampel.com.au or email us at info@ampel.com.au
Can performance drive brand? And how can lower funnel tactics enhance the brand experience?
In the final episode of the season, host Michelle Lomas speaks to Verity Rowe, the Marketing Manager at Lululemon. They discuss how Lululemon has managed to build and grow their sales, without promotion or couponing - no easy feat in today’s climate. And how the brand continues to leverage affiliate marketing successfully, despite their strategy.
Listen in as Verity also shares the way in which they are tracking the holistic effect of affiliate marketing across their entire marketing plan, and the surprising results.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Alan Fang
See omnystudio.com/listener for privacy information.
In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. As the newly rebranded Wrapd, they hope to take this even further and open up the market to a broader, and more male audience.
In this Episode, Julie and Michelle talk about the new rebrand to Wrapd, what it means for the consumer and brands, and discover the interesting ways Wrapd are creating holistic campaigns that help move product and build brand.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy: Michelle Lomas
Audio Editor: Alan Fang
See omnystudio.com/listener for privacy information.
Curious about what the future may hold for affiliate marketing and how to tap into this exciting channel to build customers and brand?
In this episode of Flex Your Hustle host, Michelle Lomas sits down with Matthew Lloyd. Matthew has been working in the affiliate marketing space since the early 2000’s and has seen a lot when it comes to the evolution of affiliate marketing. Matthew has worked in businesses like MySale, Catch and more, and has tried and tested the best affiliate marketing has to offer.
In this compelling discussion, Matthew and Michelle deep dive into the predictions of what’s next in the affiliate marketing space, and discuss best practice to leverage this incredibly rich territory to build both brand and drive acquisition.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Alan Fang
See omnystudio.com/listener for privacy information.
In this special webinar of Flex Your Hustle, we feature a recent compelling panel discussion on the growth of Influencer marketing and how creators are impacting change in the way we shop - and the way we market our products.
This panel is hosted by Danielle Lewis from Scrunch. She is joined by guests Isabella Cavallaro, who is a Key Account Manager at Commission Factory, and Jye Beckett, the Chief Marketing Officer at Elite Supplements.
Listen as this expert panel discusses the ways to navigate the content creator landscape, best ways to identify influencers and content creators that will work for you, and also how to leverage the benefits of affiliate marketing to drive sales.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
See omnystudio.com/listener for privacy information.
Think you are up to date on ‘what’s next’ in business? How about creating a data-driven engine that powers your business, by anticipating customer demand at a local level to make an environmental impact and support the circular economy…
In this episode of Flex Your Hustle host, Michelle Lomas sits down with Sam Wood, the dynamic founder and CEO of Azura Fashion Group. Azura Fashion Group is a global fashion business that is redefining the luxury and fashion industry with its innovative approach. With a mission to promote sustainable fashion practices and facilitate the circular economy.
Sam Wood has dedicated his career to creating a positive impact on the world and was named NSW Young Entrepreneur Of The Year In Fashion in 2021 & 2022.As an experienced entrepreneur, Sam has a unique vision for harnessing technology to make luxury fashion accessible and affordable to customers. His data-driven approach, expertise in edge technologies, and passion for delivering the best products and deals has been instrumental in the growth and success of Azura Fashion Group.
In this episode, Sam shares the story behind Azura Fashion Group, the future of the business with the launch of Azura Reborn, and the great innovation in Influencer marketing that is redefining how influencers are engaged to sell products.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Alan Fang
See omnystudio.com/listener for privacy information.
Sometimes the customer journey is clear. Simple needs state, followed by quick research and then the decision is made. But what happens when the journey is not so clear, and the variables that make up a decision are too many to plan?
In this episode of Flex Your Hustle, Michelle Lomas speaks to Sam Viney, CEO at Lounge Lovers. The company was founded by Derek Kerr, with the mission to give customers access to great-looking furniture at exceptional value. Sam was brought onto the business 2 years ago to take this fast growing startup and transform it into the omnichannel business it is today. Having worked for various retail companies including the powerhouse Aldi brand, Sam was surprised to find that the world of lounge shopping, and the customer journey was a little different to what he was expecting, and it was time to find a new way of marketing to adapt to their customers unique needs.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Carter Quinn
See omnystudio.com/listener for privacy information.
Covid was a time of flux for every business. While some businesses flourished and scaled to new heights, others were landlocked (literally) by lockdowns. So how do you future proof a business, when the future is unclear?
In this inspiring episode of Flex Your Hustle, Michelle Lomas speaks to Dave Simmons, Strategic Advisor at Jucy. Jucy was founded in New Zealand in 2001 by Chris and Dan Alpe, two brothers on a mission to make traveling and adventure accessible to everyone. JUCY is a car and campervan hire business, iconic for their green vans and fun brand. But when Covid hit, the borders shut down, our doors closed to the outside world, and the devastation to the tourism industry started. And that’s where our next guest Dave Simmons comes in. The founders knew that they were in a unique situation, and needed to think fast. So Dave was brought onto the business to make sense of their current situation, drive necessary organisational change and help Jucy come through the other side. And that they did.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Carter Quinn
See omny.fm/listener for privacy information.
In this week's special publisher spotlight we profile one of the most exciting publishers making waves in affiliate marketing - PerformID. PerformID delivers frictionless card-linked shopping for leading financial institutions including American Express. Their world-first, award-winning fintech solution unifies customer loyalty with near real time financial rewards.
Founder of PerformID Alex Short, joined Host Michelle Lomas in the studio to discuss the story behind PerformID; their partnership with leading financial institutions as the solution behind their credit back rewards programs; what the future holds for cashback; and how brands can get on board.
PerformID is the leading global fintech solution in the card-linked space. PerformID bridges the gap between digital loyalty and payment gateways, delivering a seamless consumer experience. PerformID manage all merchant relations, offer negotiation, offer funding, merchant integrations and customer facing enquiries, removing or minimising the need for clients to service their own rewards portals.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
See omnystudio.com/listener for privacy information.
Ever wondered what the secret of a successful hustle is? Hard work, obsession, and infinite energy to test and learn if our next guest is anything to go by!
In this episode of Flex Your Hustle, Michelle Lomas speaks to Anthony Nappa, CEO/Chief Customer Officer of Oz Hair & Beauty. Oz Hair and Beauty started as a family business hair salon 35 years ago, and is now one of the largest Omni channel hair and beauty retailers in Australia. It was at just 19 years old that Anthony got the idea to start to sell some of the salon’s products on eBay, and the business has grown from there. Through dedication, hard work and an obsession to grow - Oz Hair & Beauty grew from an eBay store to the powerhouse brand it is today. Listen as Anthony shares his story, on how this humble family business rose to the top. Discussed in this episode:
- For the details of the latest Oz Hair and Beauty stores mentioned in the podcast, please head to the website: https://www.ozhairandbeauty.com/pages/salon
- How Brands Grow by Byron Sharp
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Carter Quinn
See omnystudio.com/listener for privacy information.
If trusted referrals are a consumers number one channel for making a purchase decision, how do we tap into the scale of that influencer to be a brands number one marketing channel too?
In this episode of Flex Your Hustle, Michelle Lomas speaks to Joel Leong, Co-Founder of ShopBack. Shopback is the leading shopping rewards and payment platform in Asia-Pacific, with over 38 million shoppers across ten markets. The Shopback premise is simple, consumers pay for goods using the Shopback app, and a percentage of the sales comes back to them in the form of cash. But while the premise may seem unbeatable, it was Joel and co-founder Henry Chan’s obsession with finding new ways to enhance the customer shopping experience that has propelled this business forward. As Joel shares, their customer is their number one marketing channel, so their entire business model is focused on making them advocates. Find out how in this compelling listen from one of APAC’s most successful founders.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Carter Quinn
See omnystudio.com/listener for privacy information.
Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line?
In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder of Sans Drinks. This is not the typical Flex Your Hustle episode. Michelle caught Irene on the day that she decided to completely uphaul the entire business model she had been spending years building - and within 24 hours, her new direction was announced to the public. Listen as Irene talks to Michelle about her decision-making process, how listening to her customers gives her a leg up to grow her business, and how her obsession with business performance drives her further.
Irene founded Sans Drinks in 2020 after being frustrated with the low quality, sugar loaded non-alcoholic alternatives that were available in supermarkets and bottle shops. Today, Sans Drinks is Australia’s leading superstore for premium non-alcoholic beer, wine and spirits including Australia’s first physical non-alcoholic bottle shop in Sydney’s Westfield Warringah Mall. Irene is a serial entrepreneur, having launched and sold her previous business Nourished Life for $20Million dollars to ASX listed BWX Limited. Her open and host way of communicating to her customers, and unique approach as the face of her business has generated much applause and fans throughout the years.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Carter Quinn
See omnystudio.com/listener for privacy information.
Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like? Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it out - Flex Your Hustle podcast is paid for by Commission Factory and the reason it exists is to boost the profile of affiliate marketing, as well as the owners of small, successful businesses that have succeeded with thanks to Commission Factory.
Zane McIntrye, CEO and Founder of Affiliate marketing company Commission Factory and Michelle Lomas, Ampel GM and host of the 'Flex Your Hustle' podcast discuss their experience developing the Flex Your Hustle Podcast -- the process around how the podcast was made, the decision-making and what effect an audio channel has had for Commission Factory
The analytics quoted in this episode were accurate as at the first week of August 2022. Share the Flex Your Hustle podcast wherever you get your podcasts, or follow this link: pod.link/1628927417
If you would like to find out more about Commission Factory, you can visit them here: https://bit.ly/3RNAptk
Flex Your Hustle is produced by the team at Ampel - https://ampel.com.au
See omnystudio.com/listener for privacy information.
In this season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support sustainable and diverse investment in digital advertising across all platforms in Australia” The are just the right kind of parent the digital advertising industry needs, and a large part of why that is, is Gai Le Roy.
With a background in high-level research and management, Gai has a wealth of experience and knowledge, and we couldn’t have asked for a stronger guest to finish the season with!
To find out more about the IAB, please visit them here: https://iabaustralia.com.au
You can also listen to the IAB’s own podcast here: https://iabaustralia.com.au/iab-australia-podcast
Flex Your Hustle is brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay on performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page, Visit commissionfactory.com , where high-performance partnerships are simply enabled.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory.
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas
Director of Audio Production Stuart Buckland
Executive Producer Josh Butt.
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! Being prepared is important, so this Flex Your Hustle Podinar is here to talk about ways to make sure you keep growing when things ain't going so good around you!
Presented by James Taylor from Particular Audience. You can check them out here:
https://particularaudience.com
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
“This is our year of growing up ……”
Kahrissa Bell had been a successful retail planner/buyer for several big companies you know and love, but when the idea for a pre-made cocktail company emerged, Kahrissa was all in. Founded by her husband Jarrad Bell as well as Michael Sebire and Jeremy Davidson, Mr Consistent was created as a way to get high-quality pre-made cocktail mixers into distribution, mainly to sell to venues to make business through the bar flow faster. Thing don’t always go exactly as planned though!
Innovation is the key to navigating adversity, and Kahrissa (now the Chief Brand Officer) and team have done an amazing job of the strategy and marketing to make sure that Mr Consistent is consistently growing!
As Mr Consistent himself says
“Our passion is to bring you great quality cocktail mixes to make it easy for you to shake up a storm with friends and family!”
And this mix of passion, simplicity and good ol' fashioned smart thinkin' has got them to a great place today.
To find out more about Mr Consistent, check them out here:
https://www.mrconsistent.com.au
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
You could almost say Michael Elschenbroich was an early iteration of an influencer (before it was a thing), having been a WordPress blogger in the mid 2000’s. In 2013, he started an agency creating websites and content for monetisation which is where he first encountered Stylink, moving over to work for them in 2019.
Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past few years. They are an online affiliate influencer platform that connects online shops and content creators. Stylink is empowering more than 130,000 influencers across Germany, Austria, Switzerland, the UK, Ireland, the Netherlands, Belgium, France, the US, and have recently launched in Australia. Their community has generated more than
14 million shop visits per month and more than 380m EUR (576m AUD) in annual sales.
Michael was recently In Sydney and featured as guest speaker for Commission Factory’s “Gym and Tonic” event, so Michelle took the chance to talk to him in person about the Stylink story for another Flex Your Hustle Publisher Spotlight.
Find out more about Stylink here: https://www.stylink.com/en
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences?
This FYH Podinar featuring Revlifter will examine these questions and more!
RevLifter is on a mission to make every eCommerce deal intelligent. Its technology enables brands to make sense of anonymous site visitors by using real-time signals from their journey to deliver hyper-personalised offers, recommendations and messages that have them spending more, more often.
https://www.revlifter.com
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
“Boody emphasises quality and simplicity. We bypass trends and fads as we believe they lead to overconsumption and waste.”
Boody was founded in 2012 by Neil Midalia and David Greenblo. The company was born out of a meeting of science and nature with the two founders background rooted in fashion and pharmacy, wanting to create simple, sustainable basics for everyone. Now with their sons Shaun Greenblo and Elliot Midalia firmly on board as Co-Managing Directors, Boody goes from strength to strength and the quartet have taken the brand global across 15 markets.
There is a lot to tell in the Boody story. Why do they call themselves "sustainable changemakers"? Why choose bamboo as the material to make the products with? What made environmental icon Dr Jane Goodall partner with Boody? And….how does not one, but TWO Father/Son relationships go in a startup company? Elliot Midalia joins Michelle in this episode to answer all of that and more!
To find out more about Boody, please visit them here: https://www.boody.com.au
Flex Your Hustle is brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay on performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page, Visit commissionfactory.com , where high-performance partnerships are simply enabled. Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory.
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas
Development Producer Brittany Frappell
Director of Audio Production Stuart Buckland
Audio Editor Justin McArthur
Executive Producer Josh Butt.
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
In this brand-spanking new episode of Flex Your Hustle, Mish talks to Sam Brett from skincare/suncreen company Naked Sundays. Sam is the sole founder of the business and author of two books as well as being an ex-Sunrise (Seven Network) reporter with a high profile within media circles.
Naked Sundays was established just last year in Australia. The brand came from a very authentic place with Sam seeing a gap in the market for a sunscreen that could be worn under make-up and still look good, something she had not encountered anywhere before.
As well as selling direct to consumers, Naked Sundays products are also stocked by some huge resellers such as Mecca and Beauty Bay. It sold out three months' worth of some product lines in 24 hours on its launch on Mecca, and will be launching in the UK shortly exclusively through Beauty Bay.
Recently, Naked Sundays launched a new SPF 50 clear face sunscreen, with the launch party attended by many reality TV stars and beauty influencers who have really taken this brand under their wing and made it a cult beauty brand amongst the in-the-know.
Check it out for yourself here!
https://nakedsundays.com
Use sunscreen as directed, reapply often, stay out of direct sunlight where possible.
SPF is only one form of sun protection. Naked Sundays products are TGA compliant.
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Development Producer Brittany Frappell,
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
Welcome to the first of our Flex Your Hustle podinars!
The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used optimally?
What if we thought about coupons more creatively?
Imagine using coupons to solve a business problem, like reducing your overheads, or enriching your customer experience by unlocking access to new products.
Uniqodo looks at all of those things and more, as they talk about how advertisers can go beyond discounting to use coupons to serve their business goals.
Find out more about Uniqodo here: https://www.uniqodo.com
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Development Producer - Brittany Frappell
Audio Production - Justin McArthur
Director of Audio Production - Stuart Buckland.
Executive Producer - Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
When a fantastic business idea is fuelled by an ardent purpose, you have something pretty special.
Super Rewards, founded by Pascale Helyar-Moray, is a cashback rewards program that splits its commissions on referrals with their users and sends the cash right back into your super. Superannuation is the focus because Pascale is a passionate and committed advocate for women, and superannuation is an area in which women have been let down by the system over the years. Super Rewards wants to do what it can to address the super shortfalls many women face.
An Ambassador and Director of Communications for the Australian Gender Equality Council, Pascale has also been Head of Marketing for the Investment Trusts and WealthManager+ businesses of JPMorgan Asset Management in London as well as having held senior marketing roles at BT Financial Group and BNP Paribas.
Now Pascale’s mission is to grow Super Rewards - and help women with their financial security and independence.
You can find out more about Super Rewards here: https://super-rewards.com
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Development Producer - Brittany Frappell
Audio Production - Justin McArthur
Director of Audio Production - Stuart Buckland.
Executive Producer - Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
When is an ad not really an ad? When it is an article from your favourite publisher!
Linkby is a global CPC (cost per click)-based platform that helps brands generate more editorial coverage across global premium publishing brands. Linkby connects advertisers and premium publishers by allowing publishers to easily create a simple trackable CPC link that can be inserted into the content. Linkby works with more
than 200 publishers across the globe. Some examples of publishers working with Linkby in Australia include Yahoo!, News.com.au, Daily Mail, Australian Community Media, Pedestrian TV, BuzzFeed, Concrete Playground, Urban List, Broadsheet, LadBible, Betoota Advocate, Inside Out, Vogue, ELLE, Marie Claire, and many more!
Formerly of Pedestrian Group and Nine Entertainment, Adrian Fagerlund is the co-founder of Linkby and joins Michelle in this special Publisher Spotlight to talk where Linkby came from and the great niche it is filling.
Adrian is also offering a deal for Flex Your Hustle listeners - mention the podcast when you chat to Linkby and you will get free creative services from the Linkby team of specialists, they can help with anything from campaign angles, snappy headlines, publisher selection and will also help set campaign parameters that will set the brands up for success. Email sales@linkby.com to get started.
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Development Producer Brittany Frappell,
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
How a company deals with a significant change is a sign of its strength. Not surprisingly, My Muscle Chef has shown its strength off the back of how it has dealt with three big changes. A shift in its branding, moving from frozen to fresh meals and making data a key cog in its operations.
A change in mindset in 2018 to move from being a food company with a website that relied on assumptions as to who its audience was and what they wanted, to being a data-driven customer experience company was the catalyst for My Muscle Chef’s explosive growth.
Ashleigh Gardiner leads the data team and tells us the story of how it was all implemented and how affiliate marketing fits into the plans.
Find out more about My Muscle Chef here: https://www.mymusclechef.com
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Development Producer Brittany Frappell,
Audio Editor Justin McArthur.
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
Sometimes, the pace of progress can get in the way of your marketing plans!
Rob Godwin is the Director and Head of Operations at Lovehoney, a $1.2 Billion global business and one of the fastest-growing sexual wellness retailers in Australia. Lovehoney ships on average 600,000 orders of sexual wellness products to Aussies around Australia each year.
As they say on their website, “We are the sexual happiness people, and we are proud to make a fun, fulfilling sex life available to everyone.” If the volume of orders Lovehoney fills and the 300,00 positive reviews on their website is an indication, they are succeeding in that mission. In Australia, the company has gone from 2 people to 65 in 8 years, and the accolades keep coming in. They have won numerous awards for their excellence in retail, voted best online retailer and marketing innovation champion awards at the retail awards - and even the Queen has recognised the retailer not once, but twice!
So how did the company scale like that given there are restrictions in some areas on advertising sex toys and sexual health products? Rob tells us the story, and it’s a cracker!
Check out the wares here! https://www.lovehoney.com.au
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Development Producer Brittany Frappell,
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
No marketing experience is required! How Jody Allen turned a community group into a publishing empire for “Stay At Home Mums”.
Flex Your Hustle is brought to you by Commission Factory, hosted by Michelle Lomas (General Manager, Ampel).
With over 1 Million+ Australian parents heading to the Stay At Home Mum website each month, Stay At Home Mum has firmly established itself among the Australian Mum community as a relatable source of true blue, brilliant and down-to-earth content that says it like it is. In this episode of Flex Your Hustle, Host Michelle Lomas talks to the Founder and Chief Creative Officer of Stay At Home Mum, Jody Allen. Her founder story is as unique as she is. Made redundant while 8 months pregnant, with a looming family and mortgage to consider, she needed the right information to help her budget her way through the next 6 months. Feeling hopeless she created a Facebook Community to ask for real advice to help her budget – and within days it grew into the tens of thousands.
That’s when the idea of Stay At Home Mum was born. Realising that there was a real need for Mum’s to access relatable information to just do Mum's life as best as we can, she created a website that now delivers content as diverse from laundry tips, sheet pan cooking to relationship advice, side hustles and vibrators. And it was all created with no marketing experience, no content experience, and no publishing experience. Just one woman’s natural drive and curiosity - and an openness to be brave and try anything. Listen as Jody shares how she failed, succeeded, failed and got back up again to create the publishing powerhouse that it is today.
Check out Stay At Home mum https://www.stayathomemum.com.au/ For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
FLEX YOUR HUSTLE - Brought to you by Commission Factory.
If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk
Flex Your Hustle is created and produced by Ampel.
Hosted by Michelle Lomas.
Development Producer Brittany Frappell,
Audio Editor Justin MCarthur.
Director of Audio Production Stuart Buckland.
Executive Producer Josh Butt.
Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory
For content enquiries or feedback, please email Brittany at brittany@ampel.com.au
For more information visit ampel.com.au or email us at info@ampel.com.au
See omnystudio.com/listener for privacy information.
We know why you are here. You think some of the ideas out there in modern-day marketing land are a bit flat, a bit dull, and you are looking to hear something different, something original, something with a bit of passion and soul. Well, we have just the group of people for you in this series. This is the Flex Your Hustle podcast and we are ready to share some great stories with you.Thanks for joining us, we will be hustling very soon so watch this space! Flex Your Hustle is hosted by Michelle Lomas - Produced by Ampel. FLEX YOUR HUSTLE - Brought to you by Commission Factory. Find out more about what they do here: https://bit.ly/3RNAptk
See omnystudio.com/listener for privacy information.