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Hi, everyone and welcome back. So both break. And they have been doing a lot of chatter on the Internet because they have both released new products. Um, I've been inspired by house music. So Drake released a whole project the whole album. Good, honestly, Never mind, which is full of house inspired songs. And then on Tuesday, um, we don't really released Break My Soul, which is a house inspired track. Now a lot of people are going crazy because, um, it feels as though there's a certain house, but a lot of people actually arguing that house is always that it's always been there. It's just that these two mainstream artist obviously bringing the genre to light. I have to say, I'm loving this moment, I think, especially after everything we've been through. But the pandemic, um, and the resurgence of the black lives matter movement is quite nice to have such positive and uplifting music, especially from artists like break ambience who have such a big presence in the industry. I'm really, really excited to see what has to offer in terms of her next album and what song she's going to put in there. This was just a single of many different types of she wants to tackle into her entire album is going to be how similar to drink. But let me know what you guys think.
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Hey, everyone and welcome back. So Beyonce has sort of shaken up the Internet again. As usual, she has announced her first solo album in six years, Time Renaissance, which is set to be released on July 29th. Now this will be the latest album to come out since Lemonade. Um, a lot of fans have been speculating whether she was going to release something new because she deleted her social media profile pictures last week. She then put the word act one renaissance on all her accounts, specifically her Instagram bio, which led people to believe that she was putting out a new album. And what is also interesting is that a lot of fans noticed that she actually foreshadowed the name of her album. In an interview with Harper's Bazaar, she said, I thought a renaissance emerging, and I want to be part of nurturing that escape in any way possible. I think will be really interesting to see which direction she goes with this album. I've noticed in more recent projects she is more expressive. She's more personal and I love that. I don't know if that's just, you know, her becoming with age or you know as her becoming a mother. It's just really, really interesting. I feel like lemonade. We saw a very emotive side to her, where she opened up about her relationship with Jay Z and the Infidelities and sort of like her background and her relationship with her dad. So it would be really, really interesting to see which direction she goes with Renaissance, but let me know what you guys think.
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Hey, everyone and welcome back. So on Friday, Lizzo released her latest single, Girls. However, it received a lot of criticism, especially from disability advocates for using the derogatory term specific area, which is a form of cerebral palsy. A lot of people talk to Twitter and talk to sort of explain the history an offensive nature of the term, especially here in the U. K. And in response, released a written a public apology on Monday and even released a new version of the song with the lyrics changed. Now I think this is incredibly interesting because it's sort of shows the accountability and the responsibility that musicians have when it comes to their work. Um, I feel like it marked a shift in sort of how artists should respond. I feel like such an example because not only did she released an apology, but she actually took action. Um, by listening to a community that were very upset by what she had done and, you know, immediately took action to sort of remove the lyric. You know, a lot of artists tend to apologize or even ignore or just sort of play down. Um, the response and I think it's really set an example here. I think it's really interesting, especially in light of what happened with Auntie Diaries. Um, and the backlash that's sort of received. You know, this new wave of artists sort of holding accountability, but what do you guys think?
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Hey, everyone and welcome back. So Rolling Stone revealed their 200 greatest hip hop albums of all time, and it's been causing a bit of controversy because Cardi B's debut album, Invasion of Privacy, made the list at number 16. Um, to put this into context, invasion of privacy placed above classics like Illmatic, The Chronic and All Eyes on Me. Now for me. Personally, I think this ranking is absolutely wild. Um, Invasion of Privacy was a great debut album for Cardi. I think it really showed what she had to offer as she stepped into hip hop and outside of reality TV. Uh, if we look at it like that, I think it was great. But personally, I don't think it's a strong contender, especially when we compare it to the classics that have been listed in this ranking. So it's completely wild to me that they would put her as number 16. I am genuinely confused, but, um, in terms of the top five rankings, number five is Kendrick Lamar to pimp a butterfly. Um, number four is public enemy. It takes a nation of millions to hold us back. And number three, we've got Jay Z, the blueprint number two outcast Stankonia and that number one big is ready to die. Um, I must say that I love the fact that Kendrick Lamar's to become a bit of light is placed at number five. I think it's one of the best albums come out of this generation. Um, but let me know what you guys think.
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hi, everyone and welcome back. So I don't know if you've seen this, but Mariah Carey has been hit with the copyright infringement for her single. All I want for Christmas is you. According to the M. C. Maria is being sued by Andy Stone, who claims that he created his own songs with the same title and is now asking for at least $20 million in damages from Mariah Carey. His version was released in 1989 5 years before Maria released his. In the filing, he said that he recorded his version in Nashville, and they found its way to the Billboard charts during Christmas time in 19 Ninety-three. He also said that he filmed a music video for the song Mariah Version arrived in 19 NINETY-FOUR. And it has become a massive hit since it's become affiliated with Christmas time. But and the Stone is saying that I've never actually asked for his permission to use the same song title. But what I find interesting is that it's only the title that the two songs have in common. Apparently, the lyrics and the melody are completely different. So my question is, Why now? Why now in 20 twenty-two is an defiling a lawsuit. I mean, for the past almost three decades, all I want for Christmas has been a massive single. It's not a song that died down in the nineties and then resurfaced just recently. It's been a big consistently, so why now?
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hi, everyone, and welcome back. So today I want to talk about that. And that's annoying discourse as to whether she should be labeled a rap artist. Um, over the weekend, she released visuals for her latest single, Vegas, and the second verse cause a lot of attention because she was wrapping as she does. And in addition to this, um, are also said in a recent interview, that she doesn't classify Doja Cat as a rapper. Now I have to ask, what makes a rap artist or what defines a rap artist because for me personally, I think is one of the top rap artist in today's generation. I do. I think she's better than a lot of mainstream rappers that are out there right now in the hip hop space. If I'm being honest off the top of my head, I can list various songs where she's proven that she has the lyrical ability. I mean, we see this in Woman, which is one of her best selling pop singles today. We see this in Juicy Get Into It, even rules where a lot of people have actually compared to lyrical ability to Kendrick, Lamar and manage and I think what's interesting is when we compare it to someone like Drake, who is a global mainstream artist and has gained a lot of recognition for being a rapper slash singer. So it leads me to ask, Why is it different for Is it because she's a woman or is it because she's a pop artist?
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Hey everyone and welcome back. So the B E T awards has stirred up quite the controversy in the past 24 hours. Um, the awards ceremony will be making its return on June 26 has revealed the nominations with Doja Cat leading with six, while Drake and Ari Lennox received for. However, Lil Nas X has received zero and has criticised the award show for snubbing him in a series of since deleted tweets. Loners Ex called out the award show for continuously making artists within the LGBT. Q I plus community feel invisible, he wrote. Thank you B E T awards, an outstanding zero nominations again. Black excellence, he further added. Not even that it doesn't have to be me nominated. I just feel like black people have to fight to be seen in this world. And even when we make it to the top, M s trying to pretend we're invisible Now. What a lot of people are noting is that Jack Harlow, a white rapper, has been nominated for best male hip hop artist. Um, while Loners X, a black artist, hasn't been nominated for any awards, and I think what is interesting to note is that even within the B E T awards, a lot of non black artists have received nominations. But I think where a lot of people are struggling and what they have a problem with is a white artist taking up space in the black community while a black artist in what feels like isn't being appreciated. But let me know what you guys think.
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hi, everyone and welcome back. So over the weekend I sat down with Joe Biden on his podcast, and this was the rapper's first sit down since an alleged sex tape featuring him and another man was leaked in February. In the interview, I said he identifies as sexually fluid, and he went on to further and what it was like when the tape leaked, saying that not only was concerned about how the tape would impact his family, but he was already dealing with other issues, like his grandmother's battle with cancer and his grandfather's death from a stroke. And while I haven't spoken out about the tape outright prior to the interview, he briefly addressed in a video that played before his Coachella last month. The clip featured hip hop figures, including himself, discussing the video before the narration played, saying the purpose of doing that was to embarrass him. However, it backfired when his video leaked his streams and everything went up. He's up on the charts now, and, of course, naturally discourse took place on Twitter, with people saying he didn't have to explain anything to anyone, let alone people like Joe Biden, who don't have the range for context. Joe Biden equated sexual fluidity with being non monogamous. Others argued that idea clearly felt comfortable enough to give the interview for me personally, I just can't wait for the day in hip-hop when it becomes a safe space for rappers to come out and talk about their sexuality freely.
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hi, everyone and welcome back. So I don't know if you've seen the news today, but Justin Timberlake sold his entire song catalog to Hypnosis Song Management for reportedly $100 million. This deal gives the management company full control, ownership and copyrights to approximately two-hundred songs that just in wrote or co-wrote, including songs with Sink and as a solo artist. But the deal doesn't include his future releases. The news has left a lot of people shocked, with many arguing that Justin understood himself. I mean, I completely agree. I don't know how pricing and valuation works in this particular case, but to stop at $100 million for Justin Timberlake doesn't add up. It's so interesting, though, because since the pandemic, there's been an emerging trend of music artists selling their music catalogs. We've seen this with Bob Dylan, Bruce Springsteen, Timberlands, Calvin Harris. No idea, Shakira. I mean, the list is enlist, but I think what people are questioning is why this is becoming a trend. And according to D J birth, it's as simple as money. Valuations are increasing, buyers are finding creative ways to structure them, and artists are acting quickly to get more money than they might otherwise get with a traditional deal. But let me know what you think about this whole situation. Do you think Justin Timberlake's catalog is worth $100 million?
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hi, everyone, and welcome back if you haven't already seen. There's been a discussion over the past couple of days on the music industry attempts to fabricate viral moments on tiktok. It all sort of started when he posted a video that actually ended up going viral, claiming that their label wouldn't let them released a new song without some sort of strategy to make it go viral. There is no denying that over the past few years, Tiktok has become one of the biggest marketing tools in the music industry. In its initial stages, it naturally served as a platform that prompted their careers at the time of emerging artists like six. And however more recently, we're seeing the shift in which music labels are forcing the up to formulate instant vitality. In fact, labels, I'm now paying notable influences to post video to their songs. Some, like Universal Music Group, have even got as far to sign deals with Tiktok to cross promote content. And this is not to say that the strategy isn't working. I mean, look at Mexican pizza jingle with Dolly Parton. It's viral Success has turned the song into a full-blown musical, but this tactic doesn't work for everyone. And, if anything is hurting creatives alongside horsey F K twigs, Charlie X, C X and Florence and the Machine have also publicly spoken out against the pressures they feel to promote their music on tiktok. They really need to do better, because this obsession is getting way too much.
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hi, everyone and welcome back. So today I want to move a bit into the world of Afrobeat. Over the past few years, the West African genre has exploded into the mainstream. We've seen this with the rise of Afrobeat artists like kids David Oh boy who recently sold out the Madison Square Garden in New York. And now, more than ever, we're seeing a trend of American and British artists jumping on some of these songs. Justin Bieber with Kids Essence and Cheering on Fire Boys, Peru and, more recently, Chris Brown on the MonaLisa. The latter actually sparked a conversation on Twitter this weekend, which was very similar to the response when Justin Bieber collaborated with this kid last year. While some were really happy about the future, others added that not every Afrobeat song needs a remix with a non Afrobeat artist. To be fair, I totally get it, but it's a tricky one. Afrobeat is such a massive genre across the diaspora, and it's finally getting much deserved attention outside of the space. And when a non Afrobeat artist who doesn't have much experience with the sound jumped on a song, it can often shift the genre, if not water down the sound, However, I must admit that these Western artists do give the more exposure to audiences that aren't familiar with the sound. If anything, it's up to us who know the sound as with any natural drama like hip hop, for example, to continue to champion and support the artist so they can make their music without feeling the pressure to sound more mainstream.
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hi, everyone and welcome back. So today I want to talk a bit more about Mr Morale and the big step is if I'm being honest. I've been struggling with this album quite a bit. Overall. I love how Kendrick is more personal and vulnerable. In this album, we learn a bit more about his relationship with his father and other family members. So, honestly, I think this album is amazing and has such a high production value. However, I think there are so many controversial elements in this album that makes it hard for me to come to terms with First being and diaries and diaries is such an amazing and beautiful perspective to learn from. I think it's really interesting in the way that Kendrick tells the story and tells his experience and shares his perspective. However, I do feel like it's overshadowed by the use of the word on top of that product backs presents throughout. This entire album makes it very hard for me to listen to both elements sort of ruin the overall listening experience for me personally. However, in saying that I will say that my top three songs are Die-hard in Ninety-five and we cry together so far, we pray together. I love the whole more element that Mark Taylor Page trying to recreate in this story of an abusive relationship. But that's enough from me. Let me know what you think.
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Hey, everyone, welcome back. So you've probably seen the viral clip of Jack Harlow, where he exposes himself for not knowing the R and B icon Brandy and singer TV personality Ray Jr siblings. For those of you who haven't. During a game segment of Jack's interview with Hot 97 the rapper was asked to identify the singer behind the 1998 track Angel in Disguise. After incorrectly guessing the song was biophilia, host Ebro tried to give him a hint by referring to the artists as Ray J. Sister. However, this failed and instead prompted the rapper to ask Who's Rage? A sister quickly. The embarrassing clip made rounds on the Internet, with many weighing in on Jack, not knowing about the siblings relation and even worse brandy. Some labelled him ignorance. Some used the opportunity to interrogate the rappers credibility in the music industry, while others Jack Harlow fans, I don't even know if we have a name for them yet defended the rapper today. Brandi herself responded to the clip, replying to a fan account on Twitter, saying, I will mark this dude and wrap at 43 on his own beat and then sing his ass to sleep. In a further tweet, Brandy made sure to point out that she, too, can have fun. And it's all love. I think that is interesting to note, which is a point made by many is that sure. He may not have been exposed to Brandy's music growing up due to a lot of factors, but him being a white rapper, taking up space in music of black origin and not knowing about cultural history gets a bit problematic. But then again, can people really be angry at Jack when a lot of new generation rappers don't know some of the icons that came before them?
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Hey, everyone, welcome back. So the Billboard Music Awards took place last night, and before I get into it, I really want to talk about Let me give a brief overview of the night hosted by the The Nights or B T has become the most award group in history of the award ceremony, which was previously held by Destiny Child. Mary J. Blige received the Billboard Icon Award and has been made into a meme after assessing over in Australia in the entire night in terms of awards, Olivia, which was the biggest winner of the night with seven awards. Canyon UM six. Drake five and four. Which brings me to my next point out of those four awards. Doja Cat 13 from the R and B categories. In response, Summer Waters Boyfriend took to Instagram to voices frustration over to being in the Army section of the ceremony, labeling her a pop artist in the process. Dogs categorization in the music scene has been a long discussion among music enthusiastic. Just a few months ago, many were debating whether she was worthy of being labeled a rapper while others came. She is solely a pop artist. I loved it, and I think these conversations yet again proved how versatile she is as an artist, where my issue lies with these award shows constantly boxing, black artist in the R and B categories, regardless of what their music sounds like. We've seen in the past with artists like the Weekend and even Wanna, who have made exclusively pop albums, these rigid classifications, so many black artists of recognition and do a disservice. Artists that genuinely make music on a full-time basis. But attacking doesn't do anything. The problem lies with the industry.
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Hey, everyone joined me as I share my thoughts and break down the latest music and pop culture. So let's get into it. Kendrick Lamar finally dropped his highly anticipated album, Mr Morale and The Big Steppers Again. This is his first solo project in five years. The album is split into two volumes of nine tracks and features a string of notable collaboration. With Summer. Walker puts his head Gibbons, Thunder Cat, Ghostface Killah, Santa Baby Came and many others production notes, including G s Own Sound Wave, Timothy Boy Wonder Himself and for a while the album also features voices from spiritual teacher at the Whole Partner With Me Outfit and Jack Black. In this episode, I just want to give my initial thoughts, because for me personally, it's way too early to give an in-depth review. So, firstly, the production is great and it feels like theme wise. Kendrick is using this album to acknowledge past mistakes, self reflect and open up about mental health. He also lose the council culture quite a bit in the album, and you can tell he's been influenced by baby team. I mean, I definitely felt this enriched spirit. However, I do not understand why Black has multiple appearances throughout the album, which is definitely a disappointing and made to draw back for me. But as for the project as a whole, I don't know it's still early days for me, but this album definitely feels different. What do you guys think?
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Hey, everyone, welcome to my show where I share my thoughts and break down the latest music and pop culture. So let's get into it today. I want to talk about the unwavering obsession with Jack Carlo. If you've been on social media or just a fan of music in general, then you'll have felt his presence one way or another to give a bit of context. The American rapper roasted prominence following his 2020 single What's Pop in, which wasted no time and going viral tiktok. This, coupled with a remix featuring versus From the Baby Lanes, pushed the song to place Number eight on the Billboard Hot 100 essentially projected tax career. Now, two years later, Jack has become somewhat of an icon for this generation, and I use that term loosely. His charm, charisma and relax demeanor has somehow put the Internet into a choke hold. A compilation of him flirting with fans have gone viral, their accounts dedicated to documenting his manicures. Commentary on why women, particularly black women are so infatuated with him, has taken over Twitter and rappers like Kanye hailing him as the top five out right now and yeah, off the back of his latest viral hit, First Class, which samples for the classic single Glamorous Jack released his second album, Come Home, The Kids Miss You, which so far has received incredibly mixed reviews. I mean, Pitchfork gave the album of 2.9. Personally, I don't get the hype, but this inescapable feel is giving very much Drake in terms of Jack's ubiquitous presence. Yes, it might not reach the same capacity as Drake, but I don't think the Jack Hollow effect is going anywhere anytime soon.
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Hey, everyone, welcome to my new show, where I share my thoughts and break down the latest and music and culture. So, as always, let's get into it. It has been a long five years since Kendrick Lamar released a solo project, his last being the political winning album Damn! After teasing new music back in August and announcing his long awaited album, Mr Morale and the Big Step is in April Kendrick, with his first lead single on Sunday night and visuals to accompany it. The Hard Part five is a continuation of the rapper's iconic The Heart Series, which he started in 2000 and 10. The ongoing series has been a staple and Kendrick discography and always coincide with the release of an album from the rapper. The video opens with Kendrick Lamar standing in front of Dark Backdrop, in which he raps about institutionalized racism and references his childhood in California. But as the video continues, Kendrick face most intercultural figures, some more controversial than others using deep fake technology. Among them include O. J. Simpson, Kanye, just Smaller, Will Smith, Kobe Bryant and The Hustle. The lyrics align with the person he's resembling, so the words in the land where people hurt more people occur when transforms into Will Smith, a reference of this year's Oscars when will publically slap Chris Rock after he made a harsh joke about Jane Smith. Meanwhile, the last verse pays homage to Nipsey, in which he dropped the perspective of the rapper for both words and mannerisms. In the video. These visual elements and use of storytelling are typical Kendrick, and if this is just off the back of one song, there's no telling what to expect from the entire album.
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Hey, everyone, and welcome back to what's trending a show where I unpacked the latest in digital culture. So let's get into it. In the midst of the most Twitter saga, another discussion on the social platform has been taking place. The emerging trend of influencer fatigue. Despite the influence of marketing industry set to grow to approximately $16.4 billion this year, many consumers and followers are actually growing tired of influence the content expressing the shared lack of interest on the timeline. Some have tied this to growing misinformation, questionable promotion tactics and excess sponsored content. Others even went on to add that the issue was actually rooted and no longer wanting to engage with content that felt out of touch. And they're not the only ones. According to the INFLUENCER marketing platform tracker, people are engaging less with influencer content. While the number of active users and sponsored posts across makeup, skincare and hair care increased In the last three months of 2021 engagement has fallen quarter over quarter. Naturally, as with celebrities, the more exposure and growth influences get, the less relatable followers may feel. They are thus severing that once held bond between both parties. As for my own thoughts, I think consumers, especially since the pandemic, are just growing more conscious about the content they want to see, which is completely fair. But I do also think that this is another indication for some brands to truly rethink their marketing strategy. Influencer marketing goes beyond sponsored ads and selling products. True, engagement comes through long term partnerships that feel authentic, and right now it's clear that we need more of that.
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Hey everyone and welcome back to what's trending a show where I impact the latest and digital culture. So let's get into it. DJ and presented. Tim Westwood is currently facing allegations of sexual misconduct by multiple women in a joint investigation by the Guardian and BBC. The 64 year old was an early champion of hip hop in the U. K, leading him to host the first naturally broadcast rap show on UK radio in 1994 and MTV UK is pimp My Ride UK. He also became a notable figure in black music in the UK, which led many to accuse him of cultural appropriation and taking up space in the industry. Following the investigations, three women have accused the DJ of predatory sexual behaviour while four others allege they were groped by him at club events. The women, who are all black, decided to tell their stories following a series of anonymous allegations of inappropriate behaviour from westward, which surfaced on Twitter in 2020. Some of the women revealed they felt unable to talk about their experience in the past due to fear they would not be taken seriously and that racial discrimination would also lead people to overlook their claims. The women tell their stories in a BBC documentary, Tim Westwood. Abuse of Power, which aired on BBC three last night. And in response to this, a Twitter space hosted by actor and podcast for collecting Okay for took place right after with thousands of listeners tuning in as a selection of speakers discussed the allegations. As for westward, the presenter has denied these allegations but today stepped down from his capital extra radio show until further notice.
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Hey, everyone, and welcome back to what? Trending a show where I unpack the latest digital culture. So let's get into it. It's official. Elon Musk is buying Twitter. Last night, the company announced the board's decision to accept masks offer to take the company private for $44 billion. What stem from a tweet almost a month ago in which the C E. O asked what should be done about the platform has now resulted in mosque owning the company, in a press release announcing the news must stated Free speech is the bedrock of a functioning democracy, and Twitter is a digital town square where matters vital to the future of humanity are debated. The deal is expected to take around six months to close. In the meantime, current C E O Paragraph intends to stay with the company for the close of the deal, leaving many to question who must will eventually replace them with. There will also be a partial freeze on new features during this period, and, as expected, many Twitter employees are not too happy about the new ownership. As for the face of the platform itself, must have revealed plans to eliminate harmful box, make the algorithm open source and authenticate all humans on the platform. Issues may arrive, however, we must push for free speech. For some, it gives them more freedom to say what they want. But for others, particularly those from marginalized background, this same freedom of expression could post serious online abuse. And lastly, for those wondering if this new ownership will make a return from Donald Trump, the answer is no. The former U. S president expressed he absolutely will not return to Twitter even if he was invited.
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Hey, everyone, and welcome back to what's trending a show where I unpack the latest in digital culture. So let's get into it. Netflix share price has dropped more than 35% after the company revealed a lot of 200,000 subscribers globally, decreasing its overall value by $55 billion. This is the first time the streaming giant has seen such a reduction in subscribers in a decade, and sadly, it doesn't even stop there. Netflix is estimated to lose up to two million in the next three months. In a letter to shareholders, the company acknowledged the decline in its revenue growth, but it also blamed password sharing in the war in Ukraine for its downtown. Following the news, Netflix CEO Reed Hastings also said he is open to a cheaper, ad supported plan. This is probably in response to rival Disney, plus announcing plans to offer a lower cost ad sponsored tear later this year. But if we're being honest, Netflix has a lot of work to do. If it wants to retain subscribers. The streaming landscape has grown increasingly competitive and with Netflix increasing its prices without quality content. Besides a handful of titles to follow. There isn't much keeping subscribers locked into the platform, becoming nothing more than expensive TV package. It's no surprise that Netflix growth has become more stunted in recent years and going by the Internet response. Many appear to have very little sympathy for the streaming service, which is not how you want to go out.
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Hey everyone and welcome back to watch trending a show where I unpack the latest in digital culture. So let's get into it. Ultra fast fashion giant Sheehan is currently being accused of copying designs from clothing rival Zara on Tiktok, the Hashtag Zara versus Sheehan and Zara Duke, which have amassed over 38 million views, respectively, lies a collection of videos modelling very similar pieces from both retailers. Now this isn't the first time Sheehan has faced controversy for copying designs. The retailer has faced legal action alleging copyright infringement from companies such as Levi Strauss, Doc Martens and Ralph Lauren. The hashtag she installed My design has had 6.4 million views on Tiktok, and even influences have accused the company of plagiarism. But what is interesting here, as many have pointed out, is how she and is essentially a dupe of a dupe. Zara is known for recreating runway items at a more affordable price, and she and appears to be doing the same but drastically cheaper for its Gen Z consumers. And I must say fishy in this move, despite the environmental and ethical implications, appears to be working uses under the hashtag Zara versus she and continue to maintain the latter's cultural relevance by promoting cheaper dupes on its website. As for XI in, the company has more than quadrupled its revenue since 2000 and 19, reaching $15.7 billion in sales, and is now reportedly valued at $100 billion. In a world where plagiarising designs and you more clicks than exposure to one of the biggest consumers, why would an ultra fast fashion retailer like she and feel the need to stop?
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Hey, everyone, and welcome back to what's trending a show where I unpack the latest and digital culture. So let's get into it. Clothing brand Revolve is currently facing some backlash from influences after transportation issues left them waiting for hours in the sun without water. Returning to La Quinta, California, the retailer held its annual Revolve Festival and celebration of Coachella. Already in its fifth year, the festival has become one of the most exclusive Coachella events, influences and celebrities. Past events have been attended by a listers including Candle, Jenna, Cardi B and Kim Kardashian. However, unlike previous years, this weekend's event encountered some issues that left many influences unhappy. In order for guests to get into the festival, they needed to use the company's shuttle service. However, the event struggled to accommodate the number of guests invited, with videos showing crowds of people waiting in the sun and fighting to get on the buses, while several people left after hours of waiting without even attending the festivals. Other influences said that they were asked to pay $2000 per ticket in order to gain access. Many have taken to social media to compare it to fire Festival, the 2000 and 17 music event in which guests were stranded in the Bahamas without proper accommodation or food. Despite paying for an exclusive musical festival. However, the major issue wasn't that Revolved Festival didn't actually exist. It was that guests weren't able to get into an event that they were invited to involved is still get to comment on the incident.
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Hey, everyone, and welcome back to what's trending a show where I impact the latest in digital culture. So let's get into it. Elon Musk has just taken things to the next level. In what appears to be a hostile attempt to take over Twitter, the Tesla CEO offered to buy the platform for $41.4 billion in its proposal, delivered in a letter to Twitter on April 13, he shared. Since making my investment, I now realise the company will neither five nor serve this societal imperative. In its current form, Twitter needs to be transformed as a private company, and yesterday he took to the TED stage to explain why exactly he wants to own Twitter, which of course, circled back to his stance on free speech. Musk said that if his offer is not accepted, he would reconsider his position as a shareholder, which many have pointed would possibly tank Twitter stock. This move comes days after he rejected a seat on Twitter's board. As for Twitter, the company responded in a statement saying the Twitter board of directors will carefully review the proposal to determine the course of action that he believes is in the best interests of the company and all Twitter stockholders. As expected, this left Twitter and chaos hashtag leave Twitter trended as users frantically shared their thoughts on the potential must take over. Spaces were created with thousands chiming into whether Twitter would actually accept the offer, while others drew comparisons to platforms like Tumblr, whose billion dollar acquisition prompted its downfall. Either way, Mosque has put Twitter in a sticky situation. Regardless of the outcome, I just hope it's not too late.
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Hey, everyone, and welcome back to what's trending A show where I unpack the latest In digital culture. So let's get into it. Be real is the latest social app trending among Gen Z, with downloads quickly rising in recent months, challenging the highly curated feeds of more mainstream social platforms. The real market itself is authentic, similar to its predecessors. Disparate hive. The anti instagram app is designed to show people's lives as they really are, and works by prompting users to post an image of what they're up to within a two minute window during the day. As a result of this, along with the fact that the APP doesn't have any editing tools, users don't have time to make any adjustments, keeping things real raw and untouched. And although the Paris based company, launched in 2020 in the past year, has gained almost four million downloads globally on the APP store and Google play, nearly 30% of these downloads came in February 2022 alone. Monthly active users on the real have grown 315% since the beginning of the year, and the platform frequently features in the UK APP store's top 10 ranking be real has gained popularity by offering a solution to the mounting pressure young users face to be creative and look perfect online. And with your law of Instagram slowly dying, be real could very much become the next big thing. If we've learned anything from Tiktok, authenticity is what the next generation want to see, so it's time other platforms lean into this.
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Hey, everyone, and welcome back to what's trending a show where I unpacked the latest in digital culture. So let's get into it. In a strange turn of events, Elon Musk will no longer be joining Twitter's board. The change in plans was announced by Twitter CEO paragraphs on Sunday night. In an internal message he later shared on Twitter, a ground stated that must have discussed joining Twitter's board with them and that the board had offered him a seat. However, he pulled out last minute on the day his appointment was set to become officially effective, and although a ground didn't provide a reason as to why, must decided not to join Twitter's board, it's probably tied to the restrictions placed on members must purchase a 9.2% state in Twitter. However, as a board member, he would have been prevented from owning more than 14.9% of the company until his term ended in 2024. This would have been a hindrance in masks investment plans and would cut off the possibility of large future purchases. So it's not entirely surprising that someone like Elon Musk would be put off by the lack of control this role would have given him. I mean, ever since his stake in Twitter was revealed the test, the CEO has been publicly tweeting his ideas for the company. Twitter employees have reportedly expressed concerns that must could damage the company's culture to the point. On Thursday, staff were invited to quiz the billionaire over his tension. But now, with Musk essentially refusing to sit on Twitter's board, what does this say for the company's future? Master has yet to say anything about the issue publicly, but I'm sure we'll hear more on the topic sooner than later.
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Hey, everyone, and welcome back to what's trending a show where I unpack the latest and digital culture. So let's get into it at the beginning of this week, a tip-top musical Grammy but now riding on the way that the success. The Social Platforms commissioning its first official musical, the musical titled For You Page, which is a play on the APP renowned for your page. It's been led by user Daniel Much. Love is the Creator force behind the viral Twenty-twenty project of the Tiktok musical, and on January 1st of 20 twenty-one, a live stream of the show raised $1.9 million for the Actors Fund. Now Mark has been commissioned by the company to create his own original musical For You Page, which, of course, is inspired by Tiktok. It's Creators stars a community of tiktok creators, so expect several references to tiktok trends, sub-cultures and final moments on the APP. The musical will arrive on Broadway on April 14, and we'll also be streamed on tiktok. I think it's really interesting because it is definitely leaning into the creative communities that they have on the platform and helping them build upon those talent which is really interesting, and I think more platforms need to adopt this strategy in the future if they want the platforms to do well. I think one of the days that platforms can just rely on creators being there in order for the app or platform to do well, they actually have to get involved and be that force behind the talent on the platform.
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Hey, everyone and welcome back towards trending a show where I unpack the latest and digital culture. So let's get into it. A few episodes back, I briefly discussed Elon Musk consideration to create the next Twitter. Turns out that wasn't the plan at all. It was instead of revealed On Monday, the CEO had purchased a $2.9 billion state in Twitter, a 9.2% share, making him the platforms biggest shareholder. To put that into context masks shareholding is four times greater than Twitter's founder and former CEO, Jack Dorsey, who owns the 2.25% stake. And if that wasn't shocking enough, Twitter's currency, Oh, paragraph, announced the following day that they were pointing must to its board muskets known for his controversial and impulsive tweets. Some of you can go on him into trouble with the U. S. Security that exchange commission, so it's really interesting. But then again, not surprising that he would pull something like this. But what is also interesting is how must position as a board member, the largest shareholder and loudest voice on Twitter is inevitably going to create a massive impact that can change the platform for the better for the worse. After sharing a pool and asking his followers if they want an edit button, a feature that has been highly requested and something that must himself has argued for Twitter announced it was working one. And with mosques continuous push for free speech on the APP, it's clear his new role will push the company towards relaxing. It's content policy, but is that a good thing?
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Hey, everyone! And welcome back to what's trending a show where I unpacked latest in digital culture. So let's get into it. The Grammys took place last night, and while it was for the most part free from scandal and controversy to Tiktokers made history during the 64th annual awards ceremony composes Emily Baer and Abigail Barlow won the Grammy for best musical theatre album for the unofficial Bridget and musical, becoming the first award to go to a project that originated on Tiktok. The 4 15 song album came from a viral video uploaded by Barlow in January 2021. Inspired by the groundbreaking Netflix series, Bridget in the project grew incredibly popular in the platform, with Barlas Initial picked up for Daphne Song gaining 2.4 million views, while fan favourite Burn for You amass more than five point three million views. Many used tiktok dueting feature to perform alongside Barlow. Others recreated the song entirely, and the duo utilise this engagement to enable fans to interact and be a part of the creative process. As it stands today, the HASHTAG bridges and musical has over 273 million views on the app. I think this is just another clear example of just how much tiktok as a platform is disrupting the music industry. I mean, for artists like Lil Nas X does your cat, Olivia Rodrigo to get Grammy nominations for some of the biggest categories for songs that have blown up on Tiktok proves that Tiktok's relationship with the music industry isn't going anywhere anytime soon. And if anything, the Grammys is going to need it to help maintain its cultural relevance.
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Hey, everyone, and welcome back to what's trending a show where I impact the latest and digital culture. So let's get into it matter. The parent company of both Facebook and Instagram is reportedly paying one of the biggest Republican consulting firms in the U. S. To publicly discredit and take down its competitor, Tiktok, according to a report from The Washington Post. The campaign, launched by the therm targeted victory, includes placing opinion pieces and letters to editors in numerous publications across the nation, essentially promoting storeys that tide tiktok too dangerous team trends. One of these trends included last year's viral devious like challenges, where students vandalised school property, targeted victory push storeys on devious links to local publications, which eventually led Senator Richard Blumenfeld to write a letter in September calling on tiktok executives to testify in front of a Senate subcommittee. But according to an investigation by podcaster and a Foley, the trend originally spread on Facebook, not tiktok campaign workers were also encouraged to use anti tiktok messages as a way to deflect from my own privacy and antitrust concerns. A meta spokesperson defended the campaign to the Washington Post, saying, We believe all platforms including Tiktok, should face a level of scrutiny consistent with their growing success. I mean, it's become quite clear that matter has become frightened by Tiktok's presence. I mean, we've seen this with their continued efforts to appeal to Gen. Z audiences. But what I think is interesting about this situation is just how far these platforms will go to exert their dominance in the tech world.
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Hey, everyone, welcome back to what's trending a show where I, Jennifer Arturo, unpack the latest in digital culture. So let's get into it. It looks like Elon Musk plans to follow in Donald Trump's footsteps after showing that he is considering creating the next Twitter, The Tesla CEO said he is giving serious thought to creating a new social media platform tweeting. Given that Twitter serves as the de facto public town square, failing to adhere to free speech principles fundamentally undermines democracy. What should be done? He didn't share any details on what the possible platform would look like or how it would work. But with remarks on how Twitter doesn't allow for free speech, it's possible mosques hypothetical platform could favour among the likes of Rumble Parlour, Guetta and Truth, using free speech as their selling point. And that's obviously a weird emerging trend of individuals like Musk and Trump wanting to build their own platforms in hopes to create regulations that embrace their controversial opinions and avoid scrutiny on platforms like Twitter. But it's clear that even if a popular figure like Must or Trump creates a platform like this, it doesn't always guarantee success. I mean Trump's true social app has seen a 93% drop in sign ups and a decline in traffic since its launch last month. It was even reported that Trump doesn't even use his own platform. As for Elon Musk, I can't see this concept doing really well, especially if it plans to compete with Twitter. But then again, he never fails to surprise us.
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hi, everyone, and welcome back to what's trending a show where I wanna unpack the latest in digital culture. So let's get into it. The Internet is going crazy right now. After Will Smith's Chris Rock on stage at the Oscars during Sunday ceremony. Chris, who was announcing the winner for best original documentary, made a joke about starring in G. J, too, because of his shaved head. Moments later will walk on stage and hits Chris across the face. Jane has been very public about having a pizza, and this isn't the first time that Chris Rock has made a joke at her expense. In 2000 and 16, Chris hosted the Academy Awards in the year of the hashtag Oscars. So white scandal and mark choice not to attend, he said. Jacob boycotting the Oscar is like me boycotting panties. I wasn't invited. It's clear the tension has been going for a while. Also publicly stated in a podcast that she doesn't like Chris because you're constantly make jokes about her family. The altercation not only left Oscar viewers stunned but has sparked a massive online discourse with think pieces reenactment Yes, the Internet as fast and several memes on Twitter as everyone around the world wakes up to the news. A lot of people, myself included, initially thought it was fake. I mean, it's been quite some time since we've had such a scandal. At the awards Last year, the Oscars was watched by the smallest audience the order has ever received, so I wouldn't have been surprised if it was a desperate attempt to increase viewing figures. But with an incident like this, it looks like the Oscars may have just made a comeback.
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hi, everyone, and welcome back to what's trending a show where I wanna unpack the latest and digital culture. So let's get into it. Instagram has finally brought back It's chronological feed after six years have been stuck with an annoying algorithmic sorting based on who and what the thinks you like. It looks like the ongoing complaints from users have finally paid off. The long-awaited sorting is now accessible through to new models following, and favorites these were launched into limited testing back in January. The first following shows you post from people you following chronological order, while Favorite shows you the latest post from a list of specific accounts. So this can include a curated list of your favorite influences celebrities, brands and even some of your friends, and can go up to 50 accounts. And although this sounds great on paper, these changes do come with a cat. Yeah, regardless of what you prefers to select, the instagram always default back to the algorithmic home feed. So every time you go into instagram, you'll need to manually select if you want to see your following feed or your favorite feed. Also, Instagram is not completely letting go of it suggested user feature plans to add more user recommendations to your feed based on your interest, which they plan to roll out steadily in the upcoming months. Although this is a bit annoying, the fact that they're introducing chronological feeds is a step towards giving users more control over their usage of the service. But if I'm being honest, I'm not too sure will be enough to completely save Instagram. I mean, it is six years too late.
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hi, everyone, and welcome back to what's trending a show where I wanna unpack the latest and digital culture. So let's get into it. The East family announced they're planning to leave YouTube, saying that after 20 twenty-two they're done being full-time content creators. But before they make their exit, the family revealed they are launching a festival described as Disneyland meets Coachella. Now, for those of you who may not have heard of the family before, they're one of the biggest family channels on YouTube 18.9 million subscribers. At one point, they were even one of the most financially successful YouTubers, reportedly earning $5 million a year from the platform. However, the family, which consists of couple Austin and Catherine Room and their kids, L. A Layer and still have been involved in a lot of controversy over the past few years. I mean, in this year alone often just settled to lawsuits related to the families Last event, which is the 20 twenty-one social Gloves YouTubers versus tiktok as boxing match. It was reported that aside from Austin, one of the creators who took part in the much actually got paid. Meanwhile, Catherine is also going through a lawsuit and they're $10 million house was four closed on auctioned. Despite all of this, they still want to host a festival. A family first is set to take place in August, and tickets are from $299. A lot of people have been quick to call the event a scam and or even comparing it to Fyre Festival. But with a loyal fan base that's still during the millions of views, it'll be interesting to see exactly what this festival looks like.
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Hey, everyone, and welcome back to what's trending a show where I, Jennifer Arturo, unpacked the latest and digital culture. So let's get into it. It appears that the days of sharing Netflix passwords could soon be over. The streaming giant drove quite some chatter this weekend, following news companies testing a new feature that would charge people to add multiple profiles to an account. The scheme is currently being trialed in three countries. Chili, Costa Rica and Peru. Each person will be able to create their own profile with personalized recommendations, log in and password, or for less than the cost of a separate Netflix plan. The years Netflix is pretty much a blind eye password sharing. I mean, even the C e. O of Hastings has gone too far to call it a positive thing in the past. But with its subscriber growth dwindling thanks to their murders of competitive streaming platforms like Max Disney Plus and who it's Kid Netflix need the money. But consumers unhappy. In January, Netflix announce it would increase the price of the most popular subscription from $14 to 15 50. It's second price increase in two years. Earlier this month, Netflix Marvel shows moved to Disney. Plus on top of this, several T V favorites from the service has been canceled over the past few years. In this ongoing battle among streaming platforms, Does Netflix really stand a chance? I mean, people already comparing it to Blockbuster, and we all know how that turned out.
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer added Toro, unpack the latest in digital culture. So let's get into it. On Thursday, Kanye was put on a 24 hour suspension from Instagram for breaching the social platform policies on hate, speech, bullying and harassment. This meant that the rapper could not post comment or send direct messages for 24 hours. The suspension came hours after the rapper used a racial slur in reference to comedian Trevor Noah, who said Kanye's actions towards his ex wife, Kim Kardashian, were terrifying. In the past few months, Kanye has gone from being a bit of a social media recruits to posting daily on Instagram to the point where everyone is pretty much tired of it. The rapper has been facing so much criticism for repeatedly opposed to remarks about Kim, their Children and comedian Pete Davidson, who is Kim's new boyfriend. Instagram accounts can be banned after a user repeatedly violates the rules, especially if multiple accounts report the bad behaviour. So it's not exactly clear which posts have resulted in Kanye suspension. But why 24 hours? Well, the duration of a temporary ban on Instagram normally last from 24 to 48 hours. Meta also said further action could be taken against Kanye if he continues to offend in the future. And while the ban has probably been lifted now, Kanye has yet to make a return. But then again, I wouldn't be surprised if Kanye used this time to make his own social media platform.
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Hey, everyone, and welcome back to what's trending a show where I, Jennifer added. Toro, unpack the latest in digital culture. So let's get into it. American YouTubers, Saucy and Honey were arrested after allegedly spending the night at a target store for a video. Police say the couple, 24 year old Charlotte Fischer and 25 year old Johnson Larose, hidden the store on the night of February 21st in Chester County of Pennsylvania. At some point during the night, an alarm was set off, but police couldn't find anyone when they got there. It wasn't until the morning after that. Target employees check surveillance footage to see two people wandering around the store all night, holding up their phones but never actually stealing anything. As it turned out, the couple were filming this whole thing for a YouTube video, which they titled 24 Hour Overnight Challenge in Target Court. The video currently has over 100,000 views and saw their following jump from 17,000 subscribers to 22,000. Both Charlotte and Johnson were arrested and charged with third degree criminal trespassing and conspiracy, and if convicted, the couple could face up to seven years in prison. Now this is definitely not the first time YouTubers have gone to extreme lamps for videos or views. I mean, Jake Paul literally hid in the White House, or so he claimed. But I think this is another example of how toxic click bait culture and YouTube can be. I mean, the possibility of facing years in prison. Is that really worth it?
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Hey, everyone, and welcome back to what's trending a show where I, Jennifer added. Toro, unpack the latest in digital culture, so let's get into it. Russia's ban on Instagram comes into full effect today, making the social media platform inaccessible for the majority of the country's population. The country announced plans to ban Instagram last week in response to Facebook temporarily changing its rules to allow users in some countries to call for violence against Russian soldiers following the country's invasion of Ukraine. And while it may be causing a lot of shock, Instagram isn't the first. Russia has been steadily restricting access to online platforms in an effort to control the flow of information about the war, and has already banned both Facebook and Twitter. In response to the ban, Instagram's head, Adam Missouri, tweeted on Friday that Russia's ban would leave 80 million people cut off from one another and from the rest of the world over the weekend. Russian influences on INSTAGRAM posted heartfelt farewells to their followers, encouraging them to follow them on other platforms like telegram or even download VPN software to evade the state's ban. I mean, for Russia to take such extreme measures not only proves how vital social platforms have become for sharing information and how countries are using these restrictions to fight back, but it also puts into perspective the amount of creators that rely on these apps to earn their livelihood.
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer added, Toro, unpack the latest in digital culture. So let's get into it. Remember, LimeWire, the file sharing service that pretty much defined a generation long before Tiktok and Instagram, while after shutting down over a decade ago, the former different website just announces Come back as a marketplace. The N F. T s, the nostalgic platform acquired by Austrian brothers Julian and Paul's A team Maya will relaunch in May as an NFC marketplace specifically tailored for users to buy rare musical items such as pre released recordings on released demos, artwork, live content and virtual merchandise. And unlike its controversial past, LimeWire plans to offer 90% of the revenue to artists. There's no denying that at its peak, LimeWire was one of the most popular peer to peer file sharing websites. It allowed users to download music and other content online, free of charge. I mean, essentially walked so platforms like Spotify could run. However, the platform was eventually shut down in 2000 and 10 after a legal battle with the US music industry over allegations of music piracy. At the time, thousands of copyrighted works were being shared by 50 million monthly users. It's pretty clear that we're in an era where reboot culture has become an unbearable norm. So it's no surprise that LimeWire is creeping back on us in this way. Out of always. I just hope that it doesn't bring any viruses with it.
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer Totoro unpack the latest in digital culture. So let's get into it. Instagram is launching a new tag for professional accounts and influences that will ensure creators are credited for their work. In addition, to link into their own instagram profile, these tags will highlight the roles collaborators such as photographers, artists, writers and choreographers had on the photo or video post in question. This update comes after platforms tiktok in particular, and users faced backlash for failing to credit black creators of certain trends, often popularised by white influences. We saw this in 2000 and 19, when Julia Harman's viral dance The Renegade was hijacked by prominent white tiktokers Addison Rae and Charli D'Amelio, who ended up becoming the face of the dance. Ray faced criticism again after appearing on The Tonight Show with Jimmy Fallon to perform popular tiktok dances, most of which were created by black dancers without crediting them. As a result, many black Tiktok creators went on a strike last year to take a stand against the ongoing issue. And although Tiktok has made several pledges to do better, it's clear the APP still has a long way to go. But with these enhanced tags, Instagram has clearly set the path by creating a way for creators to gain the exposure they deserve. Hopefully, we'll see something similar happened with Tiktok in the near future, but who knows?
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Hey, everyone! And welcome back to watch trending a show where i, Jennifer Arturo and Pack the latest in digital culture. So let's get into it yesterday Mark International Women's Day, which, like every other year, says brands and cos. Post performative gestures on their dedication to gender equality and female of Parliament. However, holding them accountable this year is none other than the gender pay gap. The Anonymous A. I sent Twitter into a frenzy by quote tweeting businesses, International Women's Day post with the company's gender pay gap. This has seen the boat go after a range of companies, including banks, universities, fashion brands and more. I mean, the account revealed that misguided pays men 40% more than women after the company tweeted about it's pay it forward campaign. So far, the gender pay gap is limited to the U. K, primarily due to the U. K government, making it compulsory for all companies with 250 employees and over to report the differences between men and women. And while the account has received praise for its efforts and exposing just how wide gaps are within these companies, some organizations called out don't seem to keen after choosing to delete the tweets entirely rather than addressing the criticism. But then again, it's clear that the gender paper is doing what it set out to do by facilitating these conversations around pay disparity between men and women.
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer Avatar, unpacked the latest and digital culture. So let's get into it. YouTubers Daddy and Alex Wasabi drive digital chatter this weekend after competing in the latest YouTube boxing event in London. DJ whose brother to YouTube personality and rapper case I lost the matchmaking, his third lost afterward, ultimately took the wind by a split decision in 2000 and 18, the first lost against American YouTube, Jake Paul and later in 20 twenty-one to tiktok of any haka as part of the Battle of the Platforms event. In the past few years, influence of boxing has become quite the movement with many. YouTube is like the poor brothers and going pro. As a result, this trend has expanded to other online personalities, and the format of influence of boxing has been millions of pay-per-view buys and outlandish match up since including Logan Paul fight against Floyd Mayweather last June. And although this movement has led me to question whether online personalities are ruining professional boxing, it's worth noting that the addition of influences getting in the game has actually attracted a whole new digital audience who, prior to this movement probably had no interest in the sport. So will we continue to see this trend among YouTubers and Dockers? Probably. Yeah, but it will be interesting to see if this trend will become a thing with any other sports.
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer added. Toro, unpack the latest in digital culture. So let's get into it. This week marked the season finale of HBO's drama series Euphoria. Loosely based on Israeli drama of the same name, The graphic series follows the lives of high schoolers struggling with addiction, sexual identity and mental health. And while the first season received critical acclaim, it wasn't until the second season approach in January that euphoria would become a digital phenomenon. Throughout its air, fans have been flocking to social media to share memes theories in commentary on Tiktok, some would go as far to get weekly recaps or reenact scenes. Earning the hashtag euphoria are 34 billion views on the APP. While Twitter saw a string of tweets from users documenting their live reactions every week and before you knew it, euphoria would trend every Sunday into Monday, Twitter even confirmed the series has become the most tweeted about show in the decade, with 34 million tweets in the U. S. Alone. And this isn't to say that euphoria is the first or lost social media fad. We've seen this trend with marbles, one division and even ITV two's Love Island. But it once again highlights the power. Online platforms have to stir digital chatter and boost overall ratings. I mean, thanks to social media, euphoria is currently the second most watched show in HBO's history, right behind Game of France.
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Hey, everyone, and welcome back to what's trending. I show where I, Jennifer a detour unpack the latest in digital culture. So let's get into it. Tiktok is currently under investigation by US state attorneys general on whether it negatively affects the mental health of its young users. According to a press release from the Massachusetts attorney general, Maura Healey, the coalition are looking to find if the company violated consumer protection laws or put the public at risk. The investigation will look into whether tiktok usage causes harm to young people and whether the company knew about those harms. More recently, regulators have been paying extra attention to Children's safety online in the US president Biden touched on the topic in his State of the Union address on Tuesday, holing on Congress to pass laws regulating privacy and advertising towards kids. While in the UK, the proposed online safety bill sets out to protect Children from harmful material. Even Meta, formerly known as Facebook, found itself in a series of congressional hearings last year after reports came out that it knowingly ignored internal research about Instagram's effects on teenagers mental health. The company, much like Tiktok, is still facing its own investigation to this day and with other apps like Snapchat, YouTube and even read it. Trying to appeal to younger audiences is inevitable that these apps will follow in the same fate.
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Hey, everyone and welcome back to watch trending I show where I, Jennifer added. Toro unpacked the latest in digital culture, so let's get into it. A tiktok video of a man parachuting to the ground went viral as many believed it was a Russian soldier invading Ukraine. However, a quick background cheque by NBC reporter Ben Collins found the video was actually from 2000 and 16 and had nothing to do with the conflict. But this is just one of many examples. With mounting pressure from government officials and online backlash, social media giants are now scrambling to confront the growing issues of misuse and misinformation. Facebook, instagram, YouTube and Tiktok are restricting, if not blocking content from Russian state media organisations on their platform. Metal also announced that it's making encrypted chats and Facebook and Instagram available to all adults in Ukraine and Russia. Meanwhile, Twitter tweaked his algorithm to limit the spread of Russian propaganda, and Reddit has quarantined the Russia Subreddit, restricting the community from popping up in search results and marking it with warning messages due to ongoing issues with misinformation. And while this may seem like a lot, it's worth noting that many sites promoting Russian propaganda have actually already migrated to other platforms, such as telegram. It's clear that it's gonna be hard for these platforms to completely control misinformation, but I guess the fact that they are actually taking control is what's most important here.
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Hey, everyone, and welcome back to watch trending a show where I Jennifer etcetera, and the latest and digital culture. So let's get into it. Tiktok announced that it will be expanding the maximum lamb filets videos to 10 minutes now. The short form up, initially known for its snappy 15 seconds, has been testing longer upload for the past few years. First, it increased to 60 seconds and then introduce three minute videos last July. However, this latest update is the largest increase yet. Tiktok, to an extent, was unique in that it's sort of success after following in the footsteps of Vine with it's Never-ending stream of short form videos. In response, tech giants Instagram, YouTube, Snapchat and even read it began developing their own alternative. However, it's clear Tiktok is hoping to expand its position in this space even further by competing with YouTube. Now, YouTube as a platform is one of the biggest and most widely used streaming platforms among all ages. So it's completely understandable that if he wants to be the number one video social platforms, it has to take you to head on by moving into long form. Long form content is much easier to monetize and keeps people on the platform longer, and YouTube succeeds in this. But will this push into 10 minute videos be enough to overtake YouTube? Or will it end up like I G. T V and be a failure that everyone wants to forget about?
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Hey, everyone! And welcome back towards trending a show where I, Jennifer Alatorre, unpack the latest and digital culture. So let's get into it. With the help of the Web free community, almost $10 million in Cryptocurrency has been donated to Ukrainian groups since Russia's invasion. Entities are being sold to raise money. Decentralised autonomous organisations, also known as D. A. O. S, have formed to support Ukraine, and the country's official Twitter account even announced its accepting cryptocurrencies such as Bitcoin and either clearly showing that such technologies can help at a much faster pace than older methods. Energy buyers called on creators in Ukraine to get in touch as part of their efforts to help fund their escape from the war zone by purchasing their work. Crypto enthusiasts headlong threads on Twitter spotlighting Ukrainian and Betty artists, encouraging their followers to support them in any way that they could. While CEO of the Behaviour in Cryptocurrency exchange, fbx sandbags and Fried pledged to give $25 to every Ukrainian that uses his company's platforms. Russian musicians pussy Riot even launched an entity campaign to kick start a 72 hour fundraiser for the country on party bid, and as it stands, the building poor is almost at $4 million. And although some have raised concern about the profiteering scam, art is many are highlighting just how useful block chains can be during conflict.
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Hey, everyone! And welcome back to what's trending a show where I Jennifer edit or unpack the latest in digital culture. So let's get into it. Following in the footsteps of its sister company Instagram, Facebook has globally rolled out its answer to Tick Tock Reels. The short form video feature already available on INSTAGRAM, launched in the U. S. In September on Facebook and is now more widely available in over 150 countries alongside creating original content for Facebook. Creators also have the ability to post reels from instagram to help reach a wider audience. According to Meta CEO Mark Zuckerberg reveals is the platforms fastest growing content former, and he sees it as an opportunity for people to make money. However, it's clear that Zuckerberg is also hoping the expansion of reels on both Instagram and Facebook will be enough to take on tick top. But with competition in the shortfall market at an all time high, I'm not sure Facebook really stands a chance. I mean, aside from tick tock of a short form, innovations like Snapchat, spotlight and YouTube shorts are seeing a growth in usage. The latter even reported it had surpassed five trillion views back in January. And to be honest, Facebook has lost a lot of interest among newer generations for the past few years. Can Facebook's reels really capture the hearts of Gen. Z in such a saturated market? I personally don't think so, but I'd love to see them try.
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Hey, everyone! And welcome back to what's trending show where I, Jennifer totoro unpack the latest in digital culture. So let's get into it. As I touched on a few episodes back. Social media accounts showing images and videos of Russia invading Ukraine has become a vital source of information and keeping many up to date with the latest news. But as the conflict intensifies, several Twitter accounts documenting this moment has been suspended during a time when needed the most. Many individuals expressed concern that the suspension could be the result of an organised campaign by Russian bots to take them offline. However, Twitter admitted to it being a mistake on their part. After accidentally removing over a dozen account there had been flagged for containing manipulated or misleading media. The platform shared that they are still closely investigating what happened, but stressed there was no evidence of a coordinated book campaign. Today, Twitter has become the most important space for many to share live updates following Russia's attack on Ukraine among a flurry of tweets, Fred's and live broadcast from TV networks, others are even using Twitter's live audio offering spaces to collectively voice anything new or common. on events. Luckily, many of these accounts have been reinstated, but it really shows that platforms like Twitter and its peers really need to work on its moderation and content policy to ensure that safety measures don't immediately cause harm on a global scale.
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hi, everyone, and welcome back to what's trending a show where I wanna unpack the latest in digital culture. So let's get into it. Entertainment Block Hollywood Unlocked is currently facing backlash, claiming the queen passed away on Tuesday night. The Instagram based gossip platform, founded by American editor and Reality T. V Personality Jason Lee, published a news story alleging the ninety-five-year-old currently has covid-nineteen and council, both in person and virtual events had been found dead shortly before she was expected at British editors. Edward Wedding The Post wasted no time going viral on Twitter, with many ridiculing with several memes, while others, especially in the U. K. Were quick to debunk the claim, pointing things such as the Queen not actually being due to attend wedding, the use of Royal Kingdom in the Instagram posts and, of course, the obvious being that why would the alleged news be broken first by an American gossip site over the countless outlets we have here in the U. K. In response to both Instagram and Twitter to state that he's never lied and that he trusts his sources. But shortly afterwards, the government official confirm the queen is very much alive and Hollywood unlocked tweeted a public apology to the royal family, blaming quote unquote the intern journalist. The rate at which fake news travels on social media can be very scary at times, but the collective response to such claims is prove that the Internet isn't as foolish as you think.
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Hi, everyone. And welcome back towards trending a show where I, Jennifer Arturo, unpacked the latest in digital culture. So let's get into it. Donald Trump has returned to social media with this new app Truth Social, which is now available on the I. O s APP store in the U. S. The former U. S. President was banned from Twitter early last year after Platform said he was inciting violence in the wake of the U. S capital attacks. In response, Trump began working on what he reportedly came as an incentive, Alternative and true social was born. However, at first glance, both platforms that almost identical instead of tweets, truth social refers to individuals, posters, truths which has shown to use on a truth the bed retweet unknown as re truths. The platform is also currently working on other features such as direct messaging and use the verification. And so this might feel new. Trump isn't the first to create a new social alternative. Conservative politicians and commentators have criticised Twitter and its peers for the alleged harsh moderation of right-wing views. In response away, the right wing platforms have grown in popularity, including parla data and YouTube arrival rumble. As for truth, social platforms faced a few glitches following launch, but we're still the top three are available in the APP store. It also saw Eighty-five 1000 users in the queue to join the platform in its first three hours. There's no actual telling how successful the platform will be, but it will be interesting to see just how far it can go.
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hi, everyone, and welcome back to what's trending a show where I, Jennifer editorial unpack the latest and digital culture. So let's get into it. Digital music entrepreneur and YouTube Jamal Edwards died on Sunday morning at the age of 31. A true pioneer in digital culture, Edwards gained recognition after launching his YouTube channel and media platforms, S P T. V. In 2000 and six. The channel, named after Edwards Wrap name smoking bars, was created and succeeded in promoting as well as emerging artists in the underground U K music scene to a massive audience. We're just a video camera given to him. At the age of 15, Edwards would go around filming inspiring rappers as they freestyle draw and against the backdrop of London streets. His efforts would go on to launch careers of rap artist such a stormzy referee to Captain Conan and Dave, as well as close friend and singer songwriter Ed Sheeran. This format would also going to inspire other platforms such as Graham, Daily Link up T V Madness, outside of music, was appointed M B for his services, became an ambassador for the Princess Trust and found a small Edwards Delve Grassroots Youth Center project. With such a big impact in the music industry, Edwards not only open the doors for many but continue to uplift the community. John Edwards was a Trailblazer legend powerhouse who shaped online music culture as we know it. His legacy and the space will continue to live on always and forever.
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer Avatar, unpacked the latest in digital culture. So let's get into it. With many stuck at home, a storm units takes force across England and Wales, hundreds of thousands of people are turning into a YouTube stream of planes landing at Heathrow. Yes, you have that right. Viewers from across the nation and more broadly, the world are looking into Big Jet T V, a YouTube channel hosted by presenter and aviation enthusiast, very dire, thanks to his running live commentary on the pilots performances. As they land in such strong weather conditions, Diet has consistently maintained an audience for at the time of this recording. The past five hours comparisons have already been made to Tiktok transporter Francis on Twitter. Memes and commentary are dominating the timeline, much like the sort of conversation you see on March Day. While brands like Netflix, Sky T. V. Linked in Power and even Chelsea Football Club are also cashing in with their own pretty big jet T V tweet. Yeah, already, according to Social Blade, Big Jeff has gained almost 40,000 followers in less than Twenty-Four hours. Is the future of content aviation and we'll diabetes the next big influencer. We'll just have to see
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hi, everyone, and welcome back to what's trending a show where I wanna unpack the latest and digital culture. So let's get into it. Last week, you pretty much couldn't escape the domineering presence of Simon Survive a k a. The tinder similar, but it looks like there's a New Zealand's taken spot. Afraid went viral this week when Twitter users tweeted about a very similar experience with another user. Okay, the King real name Belly Roland. The pair initially met on the platform and eventually in person after talking on Twitter for over a month, however, that when she tried to meet up with Roland again, she was consistently met with excuses such as him being hit with court hearings or getting admitted to the hospital, which sounds very similar to the whole of our situation and body guards being attacked or his enemies coming after him. And so it didn't mean to the Fred naturally do more attention to the Netflix series, which was kind of dwindling down, gaining more conversations, driving more discussions and amassing tens of thousands of impressions. As for the tinder himself was hoping to capitalize on his newfound infamy by joining cameo the platform where fans can request personalized videos from celebrities or influences for a set price. This is kind of weird, considering his victims are still paying off their depth. But then again, with the Internet being the way that it is, who can say they're really surprised by this?
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer Alatorre, unpack the latest in digital culture. So let's get into it. Gen z have been using social media more notably Ticktock and Instagram to discuss the rising tensions between Russia and Ukraine. Though a lot of these videos have been created to act as a new speed on the ongoing crisis, others have become a vital source to monitor the movements of Russia's troops and heavy weapons around the Ukraine border. The hashtag is Russia vs. Ukraine has already accumulated 24 million views on the APP. Platforms like Tiktok have rapidly become a go to source for political content, for many even replacing traditional media outlets. We saw this trying to occur during the height of the pandemic with the black lives, matter movement, the Indian farmers protest and the Israeli Palestinian conflict. The latter, however, highlighted the risk social platforms can pose when information is shared quickly without any form of fact checking misinformation about the tension between Palestinians and Israelis. Snowboard online as posts were taking out of context tiktok alongside its peers, Twitter and instagram have become a useful tool to document current affairs. But should they be doing more to safeguard their apps from being hijacked by fake news? Let me know. What do you think Our platform is already doing? The best they can or can they do better?
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Hey, everyone, and welcome back to what's trending a show where I wanna unpack the latest in digital culture. So let's get into it. Tiktok has yet again received backlash following it's recent Black History Month event with the Human Knowledge. The forum, which was an opportunity for the rapper and black creators to meet and chat, was instead dominated by non black creators, according to some users. Many of Tiktok most prolific black creators weren't even able to gain access to the event. And for those that did, they had several complaints about non black creators being given opportunities to ask questions over black creators. And while some creative director issue with the non black tiktok is who are present at the event, others say their criticism for the platform itself. Now Tiktok has constantly being criticized by black creatures for failing to property address issues, such a censorship and shadow bands. Last summer we saw this issue reaching new heights with black because even went on a strike. Tiktok then pledged to do better. However, many creators came, they're still victims of discrimination. To this day, it's clear the platform still has a long way to go as for the Black History Month itself during an Instagram live that she will sort something else out for the black creators who were not able to be a part of the event. While also apologize for the incident, however, sometimes apologies just on enough.
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hi, everyone, and welcome back to what's trending a show where I, Jennifer Arturo, unpack the latest in digital culture. So let's get into it. Sparking digital chatter over the weekend was none other than Netflix series lovers blind returning for another season just in time for Valentine's Day. The reality shows these contestants develop emotional connections as they fall in love and essentially proposed without seeing each other. Previously compared to Love Island for its ability to generate influences, we've seen starts from the show rapidly gain millions of followers all while establishing some fruitful brand collaborations. However, what sets the Netflix series of part is the form of influencer it creates, considering the contestants are slightly older than love Islanders. Most are looking to settle down and build long-lasting careers, so they're content and personal brands are slightly different. Instead of falling into the commercial work of fast fashion, which we see with love Islanders, former lovers, blind contestants have gone on to launch YouTube couples channels, published books and even kick start their own businesses off the back of the show success. They are often way more selective in who they want to work with when it comes to brand collaborations and how they can build on their love journey. Post credits. It'll be interesting to see how this formula evolves following the second season. I mean, most of the costs are already verified on Instagram.
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer editorial unpack the latest in digital culture. So let's get into it. Mega influencer and former love Islander Melinda Hague revealed she has written her first book, a memoir, the 22 year old, who was appointed creative director of Pretty Little Thing last year. And that's her upcoming book, Becoming Molly Mae. It plans to detail the influences rapid rise to stardom as well as the life lessons she has dealt with along the way and is set to be published by Penguin Books on June 9th. The book announcement comes after the star faced backlash following comments she made in an episode of The Diary of a CEO podcast, which went viral on social media. In the clip, she told entrepreneur podcast host she even bought let that everyone has the same 24 hours in a day to become successful. These comments led to many criticising her for not acknowledging her own privilege that played a part in her own success as well as the disadvantages others in more unfortunate positions encounter. Eventually, Molly Mae quickly lost thousands of followers before issuing a response acknowledging the controversy shortly after following the news of her debut book, Backlash for the Influencer has resurfaced, with many pointing. Molly Mae has once again failed to acknowledge her privilege, while others are questioning why she is writing a memoir at the age of 22. I mean, in all honesty, it was to be expected. The trend of influences writing a book has become a staple in the industry. For Molly Mae, however, it's clear the timing is just simply not the best.
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer Arturo, unpack the latest in digital culture. So let's get into it. Like most award shows, the Brits dominated digital discourse this week. And while the event saw a list celebrities sweep the red carpet this year, saw social media really take a front seat. There's no doubt that in recent years, prolific events such as the Brits, the Grammys, the Met Gala and even Fashion Week have become growingly influenced by digital culture. Last year, the Met gala even caused uproar following the influx of notable online personalities. While the V. M. A S has become a popular show for online talented tent, another Brits is following suit this year. Online personalities Nella Rose and Miniature Chihuahua, known for their impressive digital platforms, hosted the red carpet festivities, while Amelia Dem Oldenburg, creator of the popular YouTube series Chicken Shop Date, brought her classic awkward former onto the carpet with YouTube shorts who were also the official digital musical partner of the event. Even the tech giants played their part. YouTube partnered with artists and their biggest YouTube creators to capture content on the way to the awards on the red carpet backstage and the day after, while Tic Tac powered the public vote for the Brit Awards of MasterCard, many questions why so many influences were invited to the Brits, But it's clear the teams behind these events are establishing how well exclusive event coverage can be received online. Will we see more of this in the future? Probably. Will it impact the future of award shows we'll have to see.
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Hey, everyone! And welcome back to what? Trending a show where I, Jennifer Avatar, unpacked the latest and digital culture. So let's get into it. She won't higher. Okay. Simon Levy of a k A. The tinder has been permanently banned from tinder and other much group dating apps and site, including dot com. Okay, hinge and plenty of fish. Now, for those of you who haven't watched the Netflix documentary, which is pretty much sending the incident of frenzy that tells the story of women high amount tinder and developed relationships with while allegedly giving them the impression he was the son of Israeli Diamond local levy of often claiming he was in danger of trouble, how it would ask the women to send money to help them out. Allegedly taking more than $10 million from his victims, he was eventually arrested in 2000 and 19 and sent back to Israel, where he was released after just five months in prison. When the tinder premiered on February 2nd, the film noted that high it was still in the popular dating up. However, in the wake of the documentary, Tinder has been hired from their platform or also releasing new guidelines to help their uses God themselves against online scams by the APP on Friday high it took to his INSTAGRAM account, and he would soon give his side of the story. But his profile has been activated since. The documentary itself, however, is currently in the number one spot for films in both the U. K and in the U. S. It has become a popular hit in a social phenomenon of true crime, with uses turning to tiktok, Twitter and YouTube to share their takes or impact the story even further.
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Hey everyone! And welcome back to what's trending a show where I wanna unpack the latest and digital culture. So let's get into it. Pretty little thing made its way into the first by introducing its first virtual model. The fast fashion giant say the unnamed character will begin her career on the company's website, showcasing products like any of its influences, and will evolve to display a range of emotions to truly react with the customer. In honor of the launch, the retailer asked It's Social Media followers to name the newly created model. As part of the competition, the entrance has proposed, Name is picked will win the chance to be turned into another virtual model featured on the site. Now virtual influences on a new thing. Black supermodel. She broke the Internet in 2000 and 18 as the world's first digital supermodel, while Nineteen-year-old Brazilian model Little Michaela has continued to make fashion appearances while accumulating 3.1 million Instagram followers and in 20 twenty-one product created a virtual news to relaunch. It can be fragrance. However, the whole concept of virtual influences is weird. Firstly, it's clearly uses entirely for the benefit of the brand and not the consumer. It also feels like we're going backwards by disregarding relatability and promoting unrealistic beauty standards. And to top it all off brand producing virtual influences of color, which appears to be the go-to aesthetic of all these models instead of working with an actual person of color is problematic. But those are just my thoughts. What do you think?
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Hey, everyone! And welcome back to what's trending a show where I, Jennifer Alatorre unpack the latest in digital culture. So let's get into it. What if I had been facing quite the backlash this week following its response to episodes from its top rated podcast, The Joe Rogan Experience. The podcast came under fire for spreading misinformation about Covid 19 and vaccines, and after artists know Young and Joni Mitchell pulled their music from the platform. Spotify defended Rogan but announced its plans to add a content advisory on podcast episodes that include discussions about Covid 19, with links to verified information. Over the weekend, Rogan became a topic of conversation again after a video montage of him saying the N word 24 times on his podcast went viral. People then noticed Spotify quietly removed over 100 episodes, which was later confirmed by CEO Daniel Ek. Rogan apologised while actually the company will be committing $100 million the same amount reportedly paid to exclusively distribute Rogan show to licencing, developing and marketing music, as well as other audio content by creators from marginalised groups. The whole discourse has sparked a conversation on platforms like Spotify and their responsibility to limit the spread of misinformation and harmful content as they navigate to become a media company. What do you think about Spotify? Is response to Joe Rogan. Do these platforms hold a responsibility for the content they produce? Should creators like Joe Rogan BD platforms?
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Hi, everyone. And welcome to watch Trending a show where I am your host. Jennifer Arturo unpacked the latest trends new stories and topics Driving discourse on social media from the latest instagram updates to emerging tiktok trends. We've got you covered, so please feel free to share your thoughts. Takes and opinions on what trending. But until then, see you soon and stabilised.
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