Marketing on the Fly[wheel]: Recent Episodes
Cara McDonald & Mandy Thompson
Are you a growth-loving modern marketer? But also maybe overwhelmed by the pace of change, the plethora of tools and the overall metric ton of information coming at you on a daily basis?
We see you.
And we're here to help sort through all the noise and mumbo jumbo to get you some solid information you can use to rock your job today. We'll introduce you to some marketing rockstars you should be following and evaluate some tools that might just make your job a little bit easier.
So let's have a chat and some laughs and make some marketing magic!
This week we'll dive into a vital, though often under-appreciated, part of any marketing organization: marketing operations. We are joined by the self-described RevOps God, Max Cohen, to discuss what marketing operations does, what they contribute to an organization, and what kinds of tools they use.
During the ToolTalk segment, Max tells us about his experience as a Solutions Engineer at HubSpot and the benefits offered from its all-in-one functionality including reporting and the ability to pick and choose the features that fit your business where it's at.
- RevTalk & ToolTalk with Max Cohen, Solutions Engineer at HubSpot
In this episode, join us as we discuss how the buyer’s journey is changing as SaaS products flood the market. Since many of these products fall outside of any established category, we talk about how this can be a huge opportunity — and a bit of a risk.
Then, our ToolTalk guest Laura Erdem explains how Dreamdata’s attribution software can help B2B businesses get the most out of their sales pipeline and mitigate some of those risks.
- RevTalk with your hosts Cara McDonald, CEO/Founder at Content Matterz & Mandy Thompson, CRO at Digital Reach Online Solutions
- ToolTalk with Laura Erdem, Account Executive at Dreamdata.io
Plus, find out more about B2B Customer Journeys here.
This episode is all about the marketing process. We are joined by Jenna Walcott from 98point6 to discuss project management, internal and external communication, and the processes that help us do our best work. We also talk about the tools we use to help us stay on track, including Wrike, Teamwork, Asana, Trello and more!
- RevTalk & ToolTalk with Jenna Walcott, Senior Director of Brand & Communications at 98point6
Today we are joined by Nichole Marsano, one of our favorite demand generation consultants, to talk about something many marketers struggle with: attribution. We discuss common ways people get off track when creating a data strategy, communicating attribution limitations and advantages, as well as some of our favorite tools to pull it all together.
- RevTalk & ToolTalk with Nichole Marsano, Demand Generation Consultant
Today we talk to our guests, Adam and Alex from Postal.io, about physical gift gifting via automation and integrations. These technologies have allowed us to create seemingly magical marketing campaigns where webinar registrants and high priority opportunities receive physical gifts to improve their brand experience without having to lift a finger.
So what's the best way to add gifts to your lead gen campaigns? Tune in to hear it from the experts at Postal.io.
- RevTalk with Adam Pasch, Director of Alliances & Partnerships at Postal.io
- ToolTalk with Alex Barca, Director of Demand Gen at Postal.io
We're so passionate about this topic of asynchronous selling that we needed more episodes on it. Psst, there may be more in the future! In this episode we're discussing the difficult task of helping prospects experience your product before buying--particularly in the "free trial." The free trial can so often be the graveyard where prospects go to die.
Don't let it happen to you!
How do you give your prospects what they need, while keeping them engaged in the product and moving toward a purchase? Tune in to hear it from the experts at Iorad.
- RevTalk with Sundeep Patel, CEO at Iorad
- ToolTalk with Sean Adams, Head of Sales at Iorad
Welcome to our first episode! And we're diving straight into the deep end talking about how today's buyers just want us to leave them the F alone to pursue their buying process the way they want. And at the same time, they want to have all the information they need to do that efficiently. This is called asynchronous buying & selling and it's turning what we know upside down.
What's a modern, growth-loving marketer to do??
Thankfully, we have a couple kick-ass guests from HubSpot to talk us through what's happening and how to deal with it!
- RevTalk with Daniel Huang, Mid-Market Account Executive at HubSpot
- ToolTalk with Kyle Jepson, Senior Inbound Sales Professor at HubSpot