White Hot Center: Recent Episodes
None
When Founders of startup and early stage brands think about their brand’s identity, they typically think of logos, typography colors, packaging schemes and various forms of trade dress. Brand identity is much more than the things that identify one brand…
The post 3 critical elements startup Founders need to know about when creating their brand identity. appeared first on White Hot Center.
Bringing the principles of purpose, vision, and mission to life in your startup or early growth business becomes the foundation of your culture and gets all concerned rowing the boat in the right direction. This is not a marketing exercise.…
The post Defining Purpose, Vision and Mission for your Startup Business. appeared first on White Hot Center.
Building a brand that matters is like building the pyramids of Egypt– large precision cut stones are quarried and placed one by one, layer by layer, over years, into the experience customers have doing business with you.
Creating a brand…
The post Building a brand that matters is like building the pyramids of Egypt. appeared first on White Hot Center.
To have real impact and influence in the 21st century marketplace of noise and clutter, you must create “oneliness”– a state of mind where the consumer/customer believes there is NO substitute for what you offer.
This means creating experiences customers…
The post How to build a “oneliness” brand customers love and can’t live without. appeared first on White Hot Center.
It takes more than a pot of investor’s money and splashy marketing to build an influential business and brand.
Juicero Inc. was one of the most talked about startups in Silicon Valley. It makes a juice machine– an internet-connected device…
The post The Four Pillars of an Influential Startup Business and Brand. appeared first on White Hot Center.
Without a strategic focus on the customer experience, its unlikely your startup business will gain the traction and momentum to scale against the headwinds of a cluttered and noisy marketplace.
Influence in the marketplace is the white-hot center of inspired…
The post Five Focus Strategies to take Quantum Leaps to Scale Your Startup Business. appeared first on White Hot Center.
Developing the brand positioning strategy for a startup hard kombucha brand.
Flying Embers Hard Kombucha is on a mission to be the global market leader in the better-for-you alcohol beverage category. Flying Embers brand offers the world a great tasting,…
The post Case Study: Flying Embers Hard Kombucha. appeared first on White Hot Center.
Seemingly there is no stopping the rapidity of devastating innovation. It’s happening faster and with more profound effects than anyone can imagine in real time.
Hardly a generation ago, the Rand McNally Atlas was the beloved source for navigation and…
The post Connecting the Dots of Devastating Innovation. appeared first on White Hot Center.
The Four Pillars of an Influential Startup Business and Brand.
It takes more than a pot of investor’s money and splashy marketing to build an influential business and brand.
Influence in the marketplace is the white-hot center of inspired business…
The post In search of INFLUENCE. appeared first on White Hot Center.
Thousands of new food/beverage/natural products are introduced to the marketplace each year. Nearly of them are small entrepreneurial startups. Most of them will fail in the first year.
In a marketplace of clutter and noise, coupled with the battle to…
The post How startup Founders breakthrough to build a one and only brand. appeared first on White Hot Center.