The Higher Ed Marketer: Recent Episodes
Caylor Solutions/Think Patented
The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.
Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.
Alumni and students have so many incredible authentic stories to tell about their colleges and universities. But higher ed marketing teams can sometimes get in their own way by curating those stories till they’re just another batch of overly processed advertisements.
People want to hear about real experiences. But if schools want to share those stories, they first have to find them.
Chris Miano, Founder of MemoryFox, shares with us why messy, organic stories are what audiences crave in today’s attention-seeking social economy and how higher ed marketers can find them.
Join us as we discuss:
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Delighting audiences with authentic storytelling (5:59)
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Why stories matter in spreading brand awareness (12:36)
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The difference between self-promotion and a conversation (21:23)
Check out these resources we mentioned during the podcast:
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chris@memoryfox.io
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MemoryFox
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
How much should colleges and universities lean on legacy branding? Advancement departments undoubtedly love promoting the “glory days” to their school alums, but should legacy be a major factor in your enrollment marketing strategy?
In the late 1970s, Indiana State University produced one of the most famous basketball players in NCAA and NBA history - Larry Bird. Jason Trainer, Vice Provost for Enrollment Management at ISU, shares how their school balances academic and athletic branding while giving students just the right dose of historical perspective.
Join us as we discuss:
Aligning marketing strategy with your institution’s vision (3:54)
Navigating school athletics history in enrollment marketing (13:18)
Finding overlapping themes that excite your school’s stakeholders (23:07)
Check out these resources we mentioned during the podcast:
jason.trainer@indstate.edu
Indiana State University
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Short-form video content has exploded on social media platforms over the last few years. Colleges and universities are scrambling to take advantage of these content marketing goldmines, but some are still missing the mark.
But as Rob Clark, social media influencer and creator of That Tall Family, told us - it’s not rocket science. You just have to put yourself out there.
Rob shared the work he’s now doing at Greenville University and how higher ed marketers can take advantage of short-form video content.
Join us as we discuss:
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The not-so-secret sauce in a good short-form video strategy (8:26)
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Creating discoverable content for your school (21:43)
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Predicting what social media platform will be trending in 2023 (33:01)
Check out these resources we mentioned during the podcast:
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That Tall Family
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Rob Clark
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Greenville University
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Working in higher ed advancement can be discouraging when you hear the word “No” from potential donors. But by imprinting philanthropy on your student culture, you can encourage them to pay it forward to their future fellow alums the second they set foot on campus.
In this episode, the University of Findlay’s Director Of Annual Giving, Amanda Nicol, and Assistant Director of Annual Giving and Stewardship Manager, Brittany Beltz, share their exciting advancement initiatives. Through education and volunteer programs, they’re preparing the next generation of philanthropists.
Join us as we discuss:
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Impassioning donors by making your campus a second home (2:15)
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The components of Findlay’s philanthropy cord graduation program (13:30)
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The importance of communicating with your regular donors (23:09)
Check out these resources we mentioned during the podcast:
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The University of Findlay
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thefindlayfund@findlay.edu
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amanda.nicol@findlay.edu
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brittany.beltz@findlay.edu
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Together We Will
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Search engine marketing is top-of-mind for most higher ed marketers, but it’s still a drastically underutilized marketing mechanism.
In fact, according to our guest, Faton Sopa, co-founder and CEO of Manaferra, only three of the top ten websites that commonly show up from higher ed search terms are school websites.
In Part Two of our discussion around search engine marketing, we address some common shortfalls in higher ed marketing SEO strategies.
Join us as we discuss:
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The marriage of technical web design and content (1:46)
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Referral backlinks and the subtle art of link building (19:42)
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Why colleges and universities are shorting their SEO potential (36:44)
Check out these resources we mentioned during the podcast:
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Faton Sopa
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Manaferra
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Search engine marketing is still considered a 21st-century mystery to many higher ed marketers. But the fact is that, with a solid content marketing strategy, any college or university can turn its website into an SEO darling.
In part one of our interview with Faton Sopa, Cofounder and CEO of Manaferra, we discuss the sub-disciplines of search engine marketing and how to establish authority through content.
Join us as we discuss:
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The sub-disciplines of search engine marketing (4:50)
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Establishing authority in your website’s content (15:20)
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If gated content is appropriate in the conversion funnel (23:21)
Check out these resources we mentioned during the podcast:
- Faton Sopa
-Manaferra
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Despite fifteen percent of the world’s population having a physical disability, the disability community of students is often an afterthought in DEI-focused higher ed marketing. While some schools have made massive strides in telling these students’ stories, many others could do so much more - and it starts with building relationships.
Ryan Wilson, CEO of Team Trust Productions, tells us how colleges and universities can make top grades in authentic storytelling for students with disabilities.
Join us as we discuss:
-Why higher ed is lagging behind in disability inclusion (8:54)
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Approaching storytelling for the disability community (20:00)
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How schools can close the gap with students with disabilities (26:24)
Check out these resources we mentioned during the podcast:
- Team Trust Productions
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Imagine a personalized website experience that adapts in real-time to the home region of prospective students who visit your homepage.
We’ve seen the potential of geocaching with popular mobile applications like Pokemon Go. What if you could employ similar technology to customize your school website’s visitor experience?
Kyle Pucko, Owner of Geofli, tells us how colleges and universities can harness this exciting tech to enhance personalization on their websites.
Join us as we discuss:
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Why personalization in school websites matters (4:38)
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Use cases for geocaching landing pages by region (15:52
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The future of online customization after third-party cookies (22:06)
Check out these resources we mentioned during the podcast:
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Kyle Pucko
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Geofli
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kyle@geofli.com
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Too often, colleges and universities put themselves on a pedestal on their school website’s homepage. Be it celebratory news stories, sporting events, or faculty profiles, higher ed institutions sometimes neglect the most important patrons of their website: prospective students.
Bob Johnson, Ph. D. , Founder of Bob Johnson Consulting, LLC , tells us why every school should focus their website on enrollment marketing and what things they need to stop obsessing over.
Join us as we discuss:
- Missed personalization opportunities in lead conversions (8:34)
- Three top information priorities for school website homepages (12:21)
- Why everyone needs to follow up on self-reported data (25:24)
Check out these resources we mentioned during the podcast:
- Bob Johnson, Ph. D.
- Bob Johnson Consulting, LLC
- Terminalfour
- Funnelback
- My Intuition Calculator
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Technology-driven solutions in branding are remarkable tools. But shiny gadgets can make it easy to lose sight of your higher ed marketing team’s ultimate goal: giving prospective students a quality value proposition.
William Faust , Senior Partner and Chief Strategy Officer at Ologie , shares his insights on brand management and how smaller schools can raise the stakes in their branding game through differentiation.
Join us as we discuss:
- Why branding is a constant evolutionary process (4:33)
- Branding for a mission-fit audience (12:03)
- Which KPIs actually matter for smaller schools (25:04)
Check out these resources we mentioned during the podcast:
- William Faust
- Ologie
- bfaust@ologie.com
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
In higher ed marketing, it can be a struggle to understand who our target audience is and what their needs are.
Sometimes, that means pausing and stepping back to make space so we can meet them where they are through empathic storytelling.
Cutler Andrews , Senior Associate Vice President for Engagement, Communications, and Marketing at Emory University , shares how his team elevates Emory’s brand through impactful content.
Join us as we discuss:
- Making digestible marketing content for your target audience (3:37)
- Redirecting focus to alumni affinity groups (19:20)
- Challenging assumptions and engaging communities through DEI (27:03)
Check out these resources we mentioned during the podcast:
- Cutler Andrews
- cutler.andrews@emory.edu
- Emory University
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
As Generations Z and Alpha transition into the college student ranks, it is multi-generational marketing’s time to shine.
Yet, as Jennifer McChord , Vice President of Enrollment & Marketing at Asbury University , tells us, traditional institutions tend to drag their feet when making big albeit necessary changes.
Jennifer shares how corporate culture is helping speed up decision-making in her university’s administration and giving their multi-generational marketing the tools to succeed.
Join us as we discuss:
- Incorporating corporate culture into higher ed operations (6:33)
- Multi-generational marketing for traditional students (26:04)
- Why the ability to connect is greater than perfection (35:33)
Check out these resources we mentioned during the podcast:
- jennifermcchord@asbury.edu
- Jennifer McChord
- Asbury University
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Diversity, equity, and inclusion (DEI) is top-of-mind for many colleges and universities today.
Marketing inclusive content in a respectful manner requires a unique perspective, one that marketers who don’t come from an underrepresented group can fully understand and appreciate.
Katie Jensen , Associate VP of Insights & Analytics at University of St. Thomas , talks to us about the DEI Viewfinder: an incredible tool that helps empower inclusion at every level of higher education.
Join us as we discuss:
- The DEI Viewfinder’s function and purpose (2:13)
- How the Viewfinder influenced St. Thomas’s marketing approach (12:10)
- Advancements in hiring practices and class diversity (19:18)
Check out these resources we mentioned during the podcast:
- Katie Jensen
- katie.jensen@stthomas.edu
- University of St. Thomas
- Inclusive Marketing & Communications: A Practical Approach
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Marketing can be a difficult proposition for small institutions in higher ed, but intentional collaboration with vendors and other schools can add incredible value to their brand.
Dr. Nathan Long , President of Saybrook University , gave us the secret sauce on how they found partners who helped double their enrollment in less than a decade.
By coming together as collaborators rather than competitors, small schools can serve all their students better.
Join us as we discuss:
- Challenges facing smaller institutions and higher ed (6:30)
- How intentional collaboration helped Saybrook boost enrollment (13:00)
- Advice on social media opportunities for engagement (25:44)
Check out these resources we mentioned during the podcast:
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Dr. Nathan Long
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Twitter
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Saybrook Insights Podcast
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
Whether you’re a small faith-based college or one of the largest schools in the country, immersive storytelling is a powerful marketing tool.
First-hand authentic accounts of student culture, the classroom, and your faculty give recruits exclusive insight into your school’s vision.
Terri Hughes, Director Of Communications at Michigan State University - College of Osteopathic Medicine shared with us how their students are crafting remarkable stories through their unique offerings.
Join us as we discuss examine some of the challenges one of the nation’s largest med schools is facing and how they’re tackling them:
- Mission-fit opportunities at MSU’s College of Osteopathic Medicine (7:57)
- The impact of the school’s Street Medicine community outreach (12:47)
- Why first-hand stories are critical to higher ed marketing (18:34)
Check out these resources we mentioned during the podcast:
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Michigan State University - College of Osteopathic Medicine
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Spartan Street Medicine
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hughes260@msu.edu
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
A few months ago, we spoke with Shauna Davis and Mary Laphen Pope from the Lumina Foundation. They provided an overview of their Million Dollar Community College Challenge and explained why assisting community colleges with branding and marketing is so important.
Shauna and Mary return for this follow-up episode along with Dr. Angel Reyna, President of Madera Community College - the proud winners of Lumina’s Million Dollar Community College Challenge.
Join us as we discuss:
- Madera Community College’s reaction to winning the challenge
- Lumina’s top-10 candidate selection process
- Madera’s immediate branding and marketing goals post-challenge
Check out these resources we mentioned during the podcast:
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Lumina Foundation Community College Challenge
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Lumina Foundation Grand Prize announcement
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Madera Community College watch party
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Madera Community College submission
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Contact Dr. Angel Reyna
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
QR codes have made a furious comeback in business circuits over the last couple of years.
The folks at spokenote saw a unique opportunity for marketers: embed QR codes with personalized videos for a targeted audience.
We spoke with spokenote’s CEO, John Weschler, and CMO, Mike Harmon, about the potential for personalized QR code videos in the higher ed space.
In an age of short form content, can the humble QR code maintain its renewed momentum?
Join us as we discuss:
- How the pandemic revived QR code applications (5:15)
- Practical applications of video QR codes in higher ed (14:02)
- Spokenote’s roadmap for enhancing the custom video experience (21:41)
Check out these resources we mentioned during the podcast:
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spokenote
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john@spokenote.com
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mike@spokenote.com
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
University rankings play a big part in where a prospective student chooses to go to school, but most rankings focus on prestige and what other peers of institutions think of each other rather than the influence the university is making on the students and alumni.
Dr. Jed Macosko is the President and Research Director at Academicinfluence.com and a professor of Physics at Wake Forest University. At Academic influence, they use a ranking engine that assesses influence in the academic world by ingesting, analyzing, and evaluating huge amounts of data. Because of this, the data is less prone to bias and manipulation, giving accurate rankings to universities. In this episode, Dr. Macosko brings thoughtful insights and resources into how higher ed marketers can use rankings to tell their stories and show the value of their institution.
Join us as we discuss:
- How Dr. Macosko got involved in ranking universities and what data they use for academic influence
- What is important to future students and parents that the current ranking systems doesn’t take into consideration
- The alternative solutions that academic influence offers that other ranking systems don’t
- How higher ed marketers can use rankings to help market their school better
Many marketers struggle to keep track of photo and video assets on campus, but with the proper techniques, you can implement a campus photography program that can enhance the experience of your university.
Cindi Farmer is the Director of Strategic Marketing and Communication at Arizona State University. Cindi manages teams of designers, photographers, videographers, and writers to create content and tell stories. Her team is responsible for the multi-channel communications to prospective students and bases their work on data-based decisions and design thinking. In this episode, Cindi talks about the best practices for doing campus photography.
Join us as we discuss:
- The power of faces and why authentic emotion is critical to storytelling
- The importance of protecting student's identity and keeping privacy of design in mind when using students in marketing
- Cindy's thoughts on campus photo programs
The most important part of storytelling in higher education is creating stories where students can easily insert themselves and be an active participant.
Chad Wilson is the Vice President and Executive Creative Director of Marketing at Grand Canyon Education, an education service company that provides an array of support services in the post-secondary education sector, including work with their key client, Grand Canyon University.
Chad oversees everything encompassing strategic work including creative vision, creative development and consumer research to dynamic media plans and multi-platform initiatives. In this episode, Chad breaks down purpose-driven branding, marketing, and storytelling and why it is important in higher education marketing.
Join us as we discuss:
- The definition of purpose driver marketing and what it means to Chad
- The importance of aligning the DNA of your brand with your students’ values
- The importance of authentic storytelling in marketing
GCE Agency Vimeo showcase: https://vimeo.com/showcase/gceadagency
The liberal arts education has evolved. Students not only need skills developed from classic education subjects for career readiness but also to be able to continuously adjust as the world around them changes. They need the ability to learn how to learn.
Dr. Lake Lambert began his tenure as the 16th President of Hanover College in 2015 and is the former Dean of the College of Liberal Arts at Mercer University in Macon, Ga. In this episode, Dr. Lambert outlines how Hannover College markets the concept of the liberal arts and gives examples of how to use statistics and stories to reach students.
Join us as we discuss:
- What does a well-rounded education mean for career readiness
- How to market to high school students and parents who are often focused on job readiness
- Dr. Lambert's thoughts on the value of liberal arts curriculum
While there are common elements across marketing (the 4 P’s), higher education marketing presents some unique challenges with the diversity of audiences, the buying cycle, and the customer journey.
Today we welcome Teresa Flannery to talk about her book, How to Market a University. In this episode, Teresa unpacks the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the world of marketing in higher education.
Teresa Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland and the first Vice President of Communications at American University. Recently, Teresa accepted the role of Executive VP and Chief Operating Officer at CASE.
Teresa’s book, How to Market a University, engages leaders and CMOs in discussing their work and its strategic nature and purpose.
The book has also been developed into a master course on Enrollify, a digital resource hub designed to empower the modern enrollment marketer.
Join us as we discuss:
- The idea for the first fully digital professional development experience for enrollment marketers through the book How to Market a University and master course.
- Why are Higher Education organizations in the best position they’ve ever been in?
- Why Chief Marketing Officers (CMOs) are coming from outside higher education to roles inside the sector?
How to Market a University: https://www.amazon.com/How-Market-University-Competitive-Environment/dp/1421440342/ref=sr_1_1?crid=1Q3DRFNNUQGIH&keywords=how+to+market+a+university&qid=1659357687&s=books&sprefix=how+to+market+a+uni%2Cstripbooks%2C114&sr=1-1
How to Market a University Master Course: https://www.enrollify.org/mastercourse/how-to-market-a-university?utm_campaign=EDU%20Marketing%20Minute&utm_medium=email&utm_source=Revue%20newsletter
Since the pandemic, many higher ed marketers have gone to pay-per-click ads to generate leads. In the near future, Google is changing its cookie-based metrics andthe playing field will change significantly. Today’s guests have a new approach to generating leads for institutions.
PJ Wenzel and Marty Gray are the President and Vice President of Ring Digital, and their goal is to help their clients efficiently and effectively reach their target audience without the reliance on PPC. PJ and Marty will explain these coming changes in PPC marketing and how higher ed marketers can effectively use their data.
Join us as we discuss:
- Why real-life targeting can be more effective than online behavioral targeting?
- Different examples of how Ring Digital helps higher ed marketers reach their target audience
- PJ and Marty’s advice that higher ed marketers can use immediately.
Businesses and organizations lose the most impact and productivity by not working together. The same goes for higher education. To solve big problems, you must be able to cooperate with others.
Dr. Michael Horowitz is the President of TCS Education System. TCS is the community solution for higher education and is all about working collaboratively to advance institutional sustainability, student success, and community impact. Dr. Horowitz brings excellent insights into the ideas of collaboration and marketing within higher education.
Join us as we discuss:
- What radical cooperation means in higher education.
- How schools can better use benchmarking and KPIs to set and achieve goals.
- Dr. Horowitz’s advice to other colleges and universities.
Many higher ed marketers think that paid media and PPC (Pay Per Click) ads are the answer to their problems, but most fail to realize that this is a long incubation process, and often, decisions won't be made from one ad. Our job as marketers is to create curiosity with our campaigns, and our guest today shows us how to do it.
Today we talk with Matt Wszolek, the Senior Executive of Marketing & Media at the University of Illinois at Urbana-Champaign. Matt runs the internal agency of the University of Illinois that helps with paid media. In our conversation with Matt, he unpacks the best practices and offers insights on how higher ed marketers can push the envelope forward with paid media.
Join us as we discuss:
- The biggest mistake that people make when using paid advertising.
- Identifying goals and objectives for future ad campaigns.
- Creating curiosity with your ad campaigns.
The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do.
Chris Bender, the Assistant Dean for Communications at the University of Maryland, joins us today to discuss why marketers should think more strategically. Chris brings a wealth of experience and knowledge in higher ed marketing and talks with us today about how our work as marketers can be strategic and move business forward.
Join us as we discuss:
- How marketers can better differentiate themselves from other schools.
- Why it is essential to present yourself in a way that is strategically linked to the universities goals.
- Why you should let the audience dictate strategy, not tactics.
As marketers, we cannot be short-order cooks just serving up dishes, but chefs who figure out what the consumer wants and create a meal.
Kymm Bartlett Martinez is the Chief Marketing Officer at the American Cancer Society. Before she took over this role, Kymm spent 20 years with General Mills before she took the Chief Marketing Officer position at the University of St. Thomas in Minnesota. Kymm brings an exciting perspective to higher ed marketing with her unique industry experience.
Join us as we discuss:
- Kymm’s culture shock of moving from consumer goods marketing to higher education.
- Marketing principles that translate across all industries and ones that don’t.
- How Higher ed requires multiple points of differentiation to stand out amongst universities.
People often look at websites from just a technical or aesthetic point of view but overlook how a website can be an excellent marketing tool to help shape communications and marketing goals.
Joshua Charles, the Director of Web Strategy and Technology at Rutgers Business School, joins us to discuss how you can utilize your website to market your college. Joshua brings excellent insights from what they have done at Rutgers University to increase enrollment and retention through their website.
Join us as we discuss:
- How Rutgers Business School is positively affecting Recruitment and Retention via their websites.
- How to better address the entire student life cycle through the website.
- Maximizing results while managing restrained resources.
The goal is not to be good at social media; the goal is to be better in Higher Ed because of social media.
Jay Bear, founder of Convince & Convert, a content marketing consulting and social media strategy company. Jay is also a bestselling author of 6 content marketing and customer experience, a hall of fame keynote speaker, and an emcee. Jay joins Troy and Bart to offer a wealth of knowledge on how successful content marketing can benefit higher ed.
Join us as we discuss:
- Alignment between enrollment and the student experience.
- Helping universities understand communication modalities.
- Helping universities understand market research, personal development, and the customer matching journey.
If there was ever an episode to give you a roadmap to success in higher education, it's this one.
Kathy Payne, VP for Enrollment Management, and Kathy Howell, Associate VP for Marketing Communications at Delaware Valley University, join us today to talk about their roadmap to success by amplifying their students' voices.
Join us as we discuss:
- The two Kathy's road map to success at Delaware Valley.
- How the college tour played a role in the success of the school by emphasizing the students' journeys.
- How Delaware Valley has been able to differentiate itself with robust experimental learning systems.
Since the pandemic began, we have had to adapt to a new online environment, but platforms like Zoom and Microsoft teams aren’t giving us the human touch that we need. Remo is an interactive virtual event platform that empowers users to create natural interactions in online settings.
Hoyin Cheung is the Founder and CEO of Remo.co and is on a quest to humanize the virtual experience. In today’s conversation, Hoyin talks about how Remo’s immersive environment has found a way to increase engagement and create better experiences for online Higher Education events.
Join us as we discuss:
- How Remo works and how it differentiates from a platform like Zoom or Microsoft Teams.
- How Remo is utilized in Higher Education and how it increases engagement between faculty, students, and alumni.
- The challenges of Hybrid events and Remo’s plans to overcome them.
It’s no secret that college athletics can play a role in deciding where a student will go to college. All across the country universities use different marketing strategies based on their athletic programs to help increase their enrollment.
Jim Carr, who is the President and CEO of the NAIA joins us to discuss how athletics programs can have a positive impact on your university and if marketed correctly, how these programs can help drive your universities enrollment.
Hear our conversation with Jim Carr, President at NAIA:
- How athletics can have a positive effect on campus broadly.
- How marketing athletics properly can help drive a school's enrollment.
- Integrating athletics and enrollment together is the recipe for success
More information about Jim Carr and today’s topics:
- LinkedIn Profile: Jim Carr
- Company Website: NAIA
In higher ed marketing, it is important to stand out from everyone else and create a sense of belonging for prospective students. One of the best technological tools for accomplishing this are live chat systems.
In this episode, Ben Congleton, CEO and CoFounder at Olark, talks about his journey to live chat systems from the early days of website chat providers and how they create a more accessible, seamless journey for prospective students.
Join us as we discuss:
- How live chat differs from chat bots, automation, and AI
- Where on your website to deploy live chat systems
- What are best practices for staffing a live chat system
How do you market a school that is in the process of being built?
Know your mission.
In this episode, Dr. Michael Rice details his next exciting opportunity: Director of Admissions at the Osteopathic Medical School at Duquesne University. The catch? The school is currently being built from the ground up and will start matriculating students in 2024. Dr. Rice shares the mission behind the school, the importance of connecting with underserved communities, and dismantling misconceptions about osteopathic medicine.
Join us as we discuss:
- What it looks like to build a school from scratch
- How to foster trust with potential students in underserved communities
- Why you should recruit a class faculty and staff that are reflective of society
Community colleges often operate with limited resources. This can result in prospective students not knowing that there is an affordable and accessible path to higher education within their community.
In this episode, Shauna Davis and Mary Laphen from the Lumina Foundation, provide an overview of what the Million Dollar Community College Challenge is and why helping community colleges brand and market aspirationally is so crucial.
Join us as we discuss:
- What the Million Dollar Community College Challenge is
- Why it’s important to make higher ed accessible to adult learners
- Why aspirational branding is needed for community colleges
Higher ed marketing is a constantly evolving industry. From the early days of MySpace to connecting with prospects on WhatsApp today, the need for continuous learning is paramount.
In this episode, Stephanie Geyer, Director of Digital Strategy and Innovation at the University of Montana, shares how she has watched and contributed to the progression of higher ed marketing, why connection is so important, and the value of listening in conjunction with data collection.
Join us as we discuss:
- How to use data for the betterment of the university
- How higher ed marketing has evolved with the internet
- Why meaningful connection is the most important
A small liberal arts college education comes with many benefits, but most also come with an expensive price tag. Does it have to be that way?
In this episode, Dr. Scott Feller, President at Wabash College, shares how to provide an elite education without an elite price tag. Dr. Feller explains the benefits leading with student outcomes, embracing comparison, and building a philanthropic alumni network.
We discuss:
- Why to lead with outcomes
- How philanthropy becomes self-perpetuating
- How to be competitive with larger schools
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Since the beginning of the COVID-19 pandemic, international student applications have more than tripled, but the way to market to international students has significantly changed.
In this episode, Christian DiGregorio, Director of International Recruitment at York College of Pennsylvania, speaks to the new ways to successfully connect with and build relationships with international students.
We discuss:
- Using messaging apps to connect with students
- How to stand out and lead with your strengths
- Adapting your language to build relationships
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?
In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.
We discuss:
- How to effectively market to high school students and their families
- What the benefits are of a personalized approach
- Finding the balance between outcomes and experience
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Student retention and graduation rates are common concerns in higher education. How do we improve the experiences of students, therefore increasing their future successes in life?
In this episode, Dr. Larry Johnson, College President at Guttman Community College CUNY, walks us through the unique model of Guttman Community College and how building a learning community brings successful outcomes to students.
We discuss:
- How to achieve higher graduation rates
- How community builds a stronger learning environment
- How to pivot when students are struggling
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Finding your perfect prospective student will increase your enrollment numbers.
How do you find your perfect student?
In this episode, Tim Bohling, Chief Marketing and Graduate Enrollment Officer at University of Notre Dame - Mendoza College of Business, joins the show to talk about how an authentic brand narrative paired with data-driven marketing will increase your chances of connecting with your perfect fit prospective students.
We discuss:
- Building a brand narrative to find your prospective students
- Being authentic and distinctive in your messaging
- The importance of the enrollment journey
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
What sets your school apart from others?
It’s a useful thing to know.
You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students.
In this episode, Lindsay Nyquist, Director of Marketing and Communications at Fort Lewis College, joins the show to talk about recognizing and marketing the uniqueness of your school.
We discuss:
- The experience of being featured in the first episode of The College Tour
- Strategies for ensuring you authentically reflect the makeup of your student body
- How to develop and refine a consistent school brand
Mentioned during the podcast:
- Ep. 47 - The College Tour: A Peek at Schools Across the Country w/ Alex Boylan
- Ep. 55 - Leadership Lessons… w/ Dr. Mark Jobe
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution.
Dr. Mark Jobe, President at Moody Bible Institute, has experience leading both.
In this episode, he shares what he's learned about leadership over the course of his career, including why clarifying vision and purpose is so important.
We discuss:
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How Dr. Jobe frames leadership in terms of growth and impact
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The importance of proactively telling authentic stories
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The Vision Script Initiative
Mentioned during the podcast:
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Bold Steps
-
PastorMarkJobe.com
-
Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman
-
How To Win The Loyalty of Your Students w/ Exceptional University Offerings w/ Ethan Braden
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
What do you do when your family has a combined height of nearly 36 feet?
You become social media superstars.
That’s the journey of Rob Clark, Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and his family have been taking social media by storm.
In a previous life, however, Rob was a higher ed marketer. That’s why we thought he would be the perfect person to discuss how higher ed institutions can make better use of social media.
We discuss:
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How Rob grew That Tall Family into a social media behemoth
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Why higher ed needs to tap into story and emotions
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On-campus influencers and social media scholarships
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Advice on cadence and content for schools producing social media content
Find That Tall Family on:
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TikTok
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Instagram
-
YouTube
-
Twitter
Mentioned during the podcast:
- The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed w/ Lee Wilhite
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
College access is an issue in this country.
Many potential students simply don't believe higher education is within reach.
It’s this inaccessibility and the lack of awareness of educational opportunities that is one of the leading causes of the declining perception of the value of higher ed.
Sujoy Roy, CEO of VisitDays, is aiming to change that. In this episode, he discusses how his platform strives to bridge the divide between higher education and high schools in more disadvantaged areas of the country.
We discuss:
- The problem of limited access to higher ed for lower socioeconomic populations
- What the team at VisitDays is doing to help overcome the problem
- The benefits of the platform for colleges and universities
- Where the future of higher ed is going
Mentioned during the show:
- Email Sujoy: sujoy@visitdays.com
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Our guest, Philip Dearborn, has spent over 25 years in biblical higher education serving in a wide array of roles—from student recruiter and registrar to provost and VP of student affairs.
Today, he is the President of the Association for Biblical Higher Education. It’s his extensive experience at both the collegiate and accreditation levels that makes him the perfect person to talk with about leadership and marketing strategies in higher education.
In this episode, we discuss:
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Why mission-fit student recruitment should be the highest priority
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The need to break down silos and work across departments
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Why it’s important to understand your ROI by program
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The prediction that today’s students will likely have 10 different careers in their lifetime
Mentioned during the podcast:
- Ep. 43: Solving For the Right Things in the Right Way: IU Strategies to Retain Students w/ Eleanor Berman
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
The perceived value of higher education has declined in the last few years. It might seem like it’s simply an issue of cost, but that is only part of the value equation.
The truth?
Linking the return on investment to fulfilling jobs and careers is the key to demonstrating value and driving enrollment numbers back up, especially for community colleges.
In this episode, Terri Giltner, Chief Marketing Officer at Kentucky Community and Technical College System, explains how her team refocused marketing efforts on outcomes and switched from telling the story of current students, to the story of successful alumni.
We discuss:
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The progress made in higher ed marketing
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The perceived declining value of higher ed and how to combat it
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How to effectively market outcomes
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The need to communicate the value of marketing
Mentioned during the podcast:
-
Ep 41: How to Win the Loyalty of Your Students w/ Exceptional University Offerings feat. Ethan Brade
-
Email Terri
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
When Brian Kenny tells people he’s the Chief Marketing and Communications Officer for Harvard Business School, they often say, “Why does Harvard need a chief marketing officer?”
Yes, Harvard is a historic brand, and that might lead some to believe that it markets itself, but it turns out history can sometimes be a double-edged sword.
In this milestone episode — our 50th! — we talk with Brian about the challenges of managing a well-known brand, including how to balance being seen as both historic and forward-thinking.
We discuss:
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How Harvard Business School uses a podcast for marketing efforts
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Positive and negative perceptions of the Harvard brand
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Advocating for marketing budget
-
Responding as a university to societal issues
Mentioned during the podcast:
-
Reach out to Brian on Twitter: @hbscmo
-
Check out our nomination on Terminalfour
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
The potential for getting roasted by Gen Z is high if you aren’t adapting to the new expectations for higher education.
Facebook is in the past—students are looking for more. More community, mental health sensitivity, and customization. How can we provide that? Our guest, Adam Metcalf, Co-Founder at ZeeMee, has the answers.
In this episode, he explains why the key to Gen Z is community and how that unlocks a new level of engagement between schools and students.
We discuss:
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Community building
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Mental health awareness
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Generational differences
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Leveraging Gen Zs communal leanings
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder.
Many colleges and universities have responded by making their capital campaigns bigger. However, our guest, Steve Brady, Vice President for Institutional Advancement at Rose-Hulman Institute of Technology, believes they should get smaller.
In this episode, he explains why higher ed institutions should turn to “mini campaigns” and how to get started.
We discuss:
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The state of capital campaigns
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How the internet has changed fundraising
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The benefits of mini campaigns
-
Finding small opportunities to thank donors
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities that interest them.
What if there was a TV show that offered an insider's look at each school—their values, the campus life, the academic opportunities—through the eyes of their students?
Alex Boylan, Co-Founder and Executive Producer of The College Tour, a TV series that tells the story of a single college with each episode, joins the show to explain what the show’s all about and how schools can apply to be featured on the show.
We discuss:
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What inspired the creation of The College Tour
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Why the show is told through the eyes of the students
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The unexpected benefits of working with the show
-
How schools can partner with The College Tour
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
To succeed at higher ed marketing, you need to understand the challenges prospective students face.
For example, what hurdles do they need to overcome to attend your school?
Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a huge difference with enrollment.
Peter Samuelson, President at Ardeo Education Solutions, joins the show to explain what LRAPs are, how they’re used, and how higher ed institutions benefit from them.
We discuss:
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How colleges and universities can use LRAPs
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The research into the benefits of LRAPs
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The “College Is Worth It” research initiative
-
The difference between income share agreements (ISAs) and LRAPs
Email Peter if you have any questions about LRAPs.
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.
In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.
Join us as we discuss:
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Growing your institution’s footprint
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Authentic communication strategies
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How to use student-produced content that may not be all positive
-
The impact of video: from Nate’s engineering video series to candid iPhone filming
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support.
Bill Stanczykiewicz is the Senior Assistant Dean for External Relations and the Director of the Fundraising School at IU Lilly Family School of Philanthropy, which is the world’s only school on philanthropic studies.
Needless to say, he’s THE expert on institutional philanthropy.
In this episode, he explains the steps you should take to develop an effective fundraising case statement.
We discuss:
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5 elements of an effective fundraising case for support
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Other considerations for a major gift marketing or communications initiative
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Why you shouldn’t fear fundraising during challenging times
Resources mentioned during the podcast:
- Follow Bill on Twitter @_BillStan
- Download the Fundraising School app
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision. Without it, employees will go rogue trying to solve the problems in front of them.
We speak with Eleanor Berman, Chief Marketing Officer at Indiana University, about her experience with decentralized marketing organizations, solving the $800 million question of removing siloes, and helping Indiana thrive by putting students first.
Join us as we discuss:
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Managing a decentralized marketing organization & avoiding silos
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Handling internal marketing
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The impact of a new college president on Eleanor’s position
-
Telling the stories of the benefits & human-centered leadership
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a school website essential, but requires a superior level of content, keywords, and consistent updates if you hope to differentiate yourself.
We speak with Cam Tracy, Web Development Agent at Union University, about his experience building a university website with the school catalog, how the website has changed since its start, and helping marketers deal with change.
Join us as we discuss:
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Cam’s professional journey background
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The evolution of website content & keeping up with change
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Helping colleagues adapt to change
-
Key takeaway for the audience
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
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With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. And our guest is here to share exactly how his university has achieved this time and time again.
Ethan Braden, Senior Vice President of Marketing and Communications at Purdue University, provides insights on what’s made Purdue so successful as a brand.
Join us as we discuss:
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Fast Company’s brands that matter & the first class marketing engine
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Scaling through the COVID-19 pandemic
-
What’s next for the Purdue team
Resources mentioned during the podcast:
- Contact Ethan: Linkedin
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students.
One way in this post-pandemic era — hybrid virtual events.
From Garrett-Evangelical Theological Seminary: Joe Emmick, Vice President for Development, and Shane Nichols, Chief Marketing and Communications Officer discuss the shrinking market in higher ed, finding new enrollment opportunities, and the importance of one-on-one conversations.
Join us as we discuss:
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The shrinking market for higher education
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Enrollment opportunities & merger history
-
Key takeaways for the audience
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
There’s always going to be a “next big thing” in higher ed marketing.
The important thing to remember is it’s not so much what that next big thing is that matters, it’s how you use it.
John Drevs, Associate Vice President of Digital Marketing and Communications at Loyola University Chicago, provides insights on how to keep ahead of the next big thing in this episode. Plus, he explains the ideal way to approach content marketing.
Join us as we discuss:
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Why marketing principles are fundamental to leveraging the next big thing
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Lessons from some of the next big things from the past
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Where content marketing is headed in higher ed
-
Resources for keeping up with the next big thing
Resources mentioned during the podcast:
-
Building a Storybrand
-
Contact John: jdrevs@luc.edu
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time.
But in higher ed marketing circles, many marketers are still wary of it. In many cases, a knowledge gap exists—they simply don’t know how it works. They have questions ranging from how big data is collected to the legalities and ethics surrounding it.
Today, we’ve got answers.
In this episode, Roosevelt Smith, Principal CEO / Executive Chairman at Ewebdata.com, teaches a master class on leveraging big data in the higher ed market.
We discuss:
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Why big data is relevant to higher ed markets
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How smart pixel technology factors into capturing big data
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Why how you use the data matters
Reach out to Roosevelt: rsmith@ewebdata.com
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
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Prospective students aren’t as responsive to websites, emails, and mailers as they used to be.
These days, younger generations are looking more towards peer-to-peer input when making decisions about their college journey.
That’s one reason why Biola University started tapping into the power of influencer marketing. In this episode, Lee Wilhite, Vice President at Biola University, discusses how the institution approaches influencer marketing and the platforms they use to do so.
Join us as we discuss:
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Biola’s journey into influencer marketing
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How Biola uses ZeeMee to support their students
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The importance of parent CommFlows
Mentioned during the podcast:
-
Amazing Things at Biola with President Barry Corey and Zach King (‘12)
-
Episode 32 - Diego Fanara from Unibuddy
-
Reach out to Lee: lee.wilhite@biola.edu
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students.
When it comes to grad school and seminary enrollment, it isn’t quite so easy.
In this episode, we talk with Kevin Bish, VP of Enrollment Management and Student Services at Asbury Theological Seminary, about how to identify mission-fit students who will thrive at your institution and how to recruit them.
Join us as we discuss:
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Asbury’s approach for identifying mission-fit grad students
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Helping potential students find their mission statements
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Finding the ideal student through a stick figure exercise
-
Using the institution’s 100th anniversary in enrollment campaigns
Contact Kevin: kevin.bish@asburyseminary.edu
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes them feel connected to the university community.
Here’s why you need an app.
In this episode, we interview Jamie Giblett, Sales Manager at Digistorm North America, about the many reasons an app plays such a vital role in retaining current students and keeping alumni connected.
Join us as we discuss:
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How an app reflects your institution’s voice
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The most compelling things to put on your app
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Why students love self-personalization
-
First steps in getting started building your app
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
When it comes to marketing leadership roles, it pays to speak less and listen more.
Anna-Maja Dahlgren, Director of University Marketing at Loma Linda University, has embraced this philosophy throughout her marketing career, which began in healthcare before transitioning to higher ed.
It was this commitment to listening that led to a compromise between her and executive leadership. That compromise resulted in the “Heroes Made Here” campaign, which was the first campaign in Loma Linda University’s 115 year history.
In this episode, she shares the story of how it came about.
We discuss:
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Creating a higher ed marketing team from scratch
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How the “Heroes Made Here” campaign came about
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Why it’s important to talk less and listen more
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer.
Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.
In this episode, we sit down with Zach Busekrus, Founder & Brand Strategist at Enrollify, to discuss how schools are effectively wielding one-to-one video strategies to personalize communication and reach a wider swath of potential students.
We discuss:
-How one-to-one video is being utilized
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How schools should approach using Tik Tok
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Tactics for effectively leveraging SEO
-
Other tools you should be using
Check out these resources we mentioned during the podcast:
- Listen to The Enrollify Podcast
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors who will tell them what the institution is really like and help create a sense of belonging even before admission.
In this episode, we interview Diego Fanara , Cofounder & CEO at Unibuddy , about a platform to facilitate peer-to-peer connections that promote belonging.
Join us as we discuss:
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The idea of affinity groups and student tribes
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The successful utilization of peer-to-peer platforms
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How the student ambassador can replace a campus tour
-
What role admissions and technology should play in human-to-human connection
Interested in a demo of Unibuddy?https://insight.unibuddy.com/l/848943/2021-11-08/227x37
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
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Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it doesn’t last.
Student success needs to be the constant, single focus of higher ed marketers to attract the right-fit students who will both stay and succeed.
In this episode, we interview Nate Simpson , Senior Program Officer at the Bill & Melinda Gates Foundation, about reprioritizing student success.
Join us as we discuss:
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Reimagining the role of VP of Enrollment
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How to get colleges student-ready
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Recruiting students who will stay and succeed
-
Helping students achieve what they want to achieve
Related Episodes:
Ep. 21 w/ Mary Barr
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the captioning for Deaf participants? Did you make it clear to all participants that you were providing this service?
Unless all three answers were yes, you need to make your marketing more inclusive.
In this episode, we interview Courtney Cannon , Undergraduate Enrollment and Youth Marketing Strategist at Gallaudet University , about inclusion marketing.
Join us as we discuss:
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How to decrease exclusive friction points (like captioning your webinars)
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The ways Gallaudet serves its diverse student community
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Understanding bilingualism among Deaf students
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The framework for building an inclusive marketing strategy: empathy
Related Episodes:
Ep. 23 w/ Jim Small
Referenced Resources:
Otter.ai
YouTube Video with American Sign Language and Closed Captioning:
https://youtu.be/mboDmgZhslw
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire operating budget.
But all universities have the exact same access to social media platforms. When a university president starts amplifying stories about the institution, think of it as free advertising that works.
In this episode, we interview Walter M. Kimbrough , President at Dillard University, about how he cre ated a personal social media presence to promote his university.
Join us as we discuss:
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Techniques that President Kimbrough used to build his online persona
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How social media attracted Denzel Washington for the nation’s second most watched commencement address
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What audiences that different social media platforms are good at reaching
-
Advice for university presidents who might fear social media
Check out these resources we mentioned during the podcast:
Denzel Washington’s commencement speech
The AP report on Dillard’s physics graduates
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six, or twelve months, then you aren’t being authentic online.
In this episode, we interview Donnell Wiggins , Associate VP for Strategic Enrollment Management & Dean of Admission at University of Dayton , about the importance of the website in communicating both authenticity and the truth that recruitment is everyone’s job.
Join us as we discuss:
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The continued importance of a four-year college experience
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Why the website matters to families so much
-
Updating academic program pages to aid in recruitment
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How every staff and faculty member is a recruiter
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Diversity, inclusion, and equity as indicators of excellence
Check out this resource we mentioned:
Donnell’s TEDxDaytonSalon Talk, “Yes You Can”
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to automation?
We wanted to show you behind the curtain, so to speak, at Caylor Solutions by highlighting the leadership team after their stellar accomplishment on a huge, multifaceted project.
In this roundtable discussion episode, we chat with Caylor’s Matt Bloom , Content Director and Strategist, Jenni Roberts , Creative Director, and Jessi Robbins , Project Manager.
Join us as we discuss:
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Focusing on client victories during the discovery phase
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The AIDA framework: attraction, interest, desire, action
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Creating uniform messaging that is also personal
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How automation is like a magic trick
-
Our top takeaways after the execution of the project
Check out this related episode:
Episode 5 w/ Kristi Lafree at Butler
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability.
Sending a personalized video message is a way to become more human and more real to the people we are trying to impact and serve. It creates a human-to-human connection far faster and stronger than the substandard, emotionally impoverished communication channels we’ve been relying on in higher ed.
In this episode, we speak with Ethan Beute , Chief Evangelist at BombBomb , about how higher ed can effectively use video to humanize and better engage with its target audiences.
Ethan chats with us about:
The philosophy behind why video communication strengthens human connection
Creating personalized videos and evergreen videos for broader audiences
Opportunities in higher ed to incorporate video messages
How video messages can bring tears to people’s eyes
Check out this related episode:
Episode 5 w/ Kristi Lafree at Butler
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP experience for individuals and families on campus visits will build a meaningful and lasting connection.
In this episode, we interview Dr. Tony Turner , Vice President of Enrollment and Marketing at Charleston Southern University , about creating a Disney experience for campus guests.
Tony talked with us about:
Treating families like people, not just one more deposit
Qualities of the Disney experience to emulate on campus visits
Building a scorecard for prospective students
Check out these related episodes:
Episode 1 w/ Ethan Braden at Purdue
Episode 2 w/ Jamie Hunt at University of Miami
Episode 22 w/ Phil Cook at Lee
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts , Spotify , or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut through the clutter by automating many of those brand touches.
To tell you more about how to leverage automation and personalization in omni-channel platforms, we invited two experts from Think Patented, Sean Ferguson, Director of Digital Engagement, and Dan Cornelius, Director of Vertical Markets.
We discuss:
-How omni-channel tools let you be smarter with your marketing
-
How different channels are leveraged
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Enabling personalization in campaigns through quizzes
-
Using lead matching technology to build new audiences
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Storytelling is arguably the most powerful form of communication.
The art of crafting a story that creates a desire to do something is more straightforward than you’d think. Our guest today uses a five-step process, and you can, too.
In this episode, we interview Jim Small, Associate Vice President for Development -- Executive Director, Storytelling & Engagement Team at Notre Dame, about how he has pioneered storytelling to grow the university’s engagement.
We also chatted with Jim about:
-
His secret story of convincing Notre Dame to commit to story
-
The five steps to build a story
-
Why he suggests talking with a student every week
Check out this related episode: Ep. 21 w/ Mary Barr.
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by in-person higher ed impacts a student’s life more than any other learning experience: critical thinking skills that can be used in any profession; a community of students eager to help each other; and a call to storytelling—creating leaders that others can see themselves in.
Phil Cook, VP for Enrollment at Lee University, joins the show to discuss the importance of higher education and its impact for the future of the world.
What we talked about:
-
Higher Ed's Benefits & the Debate of Online Schooling
-
The Loyalty to a Student’s Alma Mater
-
Investing in Critical Thinkers Over Higher Pay
-
Helping Students See Themselves in Higher Ed Through Storytelling
-
Bringing Energy & Enthusiasm to Campuses
-
Advice for Listeners
Check out these resources we mentioned during the podcast:
-
NACCAP
-
Phil’s Email
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition.
In this episode, we interview Mary Barr, CMO at Ball State University, about leaning into transition:
We also chatted with Mary about:
-
What higher ed can learn from consumer brand
-
Tapping student expertise from a branding perspective
-
The benefits of a two-student research group
-
Promoting recycling in branding (a really cool story about billboard vinyl)
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Listening on a desktop & can’t see the links? Just search for Higher Ed Marketer in your favorite podcast player.
Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They're highly digitally supplied, formally educated, and materially in doubt.
...And they're about to come to your college's recruitment office.
Mark McCrindle, Founder and Principal at McCrindle Research, discusses what makes Generation Alpha different.
What we talked about:
-
Unique characteristics of the Alpha generation
-
The projected career trajectory of an Alpha
-
Educating a generation for an unformed working future
-
What the Alphas have in common with the Greatest Generation
Check out the resource below for more information:
Generation Alpha
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference.
Dan Sanchez, Director of Audience Growth at SweetFish Media and formerly from Bethany Global University, talks about his past and current successes within marketing.
What we talked about:
-
Specific Student Targeting Within Bethany Global University
-
Marketing Operations on a Budget
-
Dan’s Journey Into Marketing
-
Success Advice for Small Colleges
Check out the resources below for more information:
-
https://justdisciple.com/
-
https://www.youtube.com/c/incomeschool
To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of information…
because they're all in this episode, hand selected for you!
In this episode of The Higher Ed Marketer, Troy Singer, Senior Account Executive at Think Patented, summarizes the 10 most useful moments on the show so far.
Featured on this episode:
-
Juerell Smith on Marketing Alignment Leading Data Insights
-
JP Spagnolo’s 2 Core Elements of Marketing
-
Suzanne Petruch on The Power of Subtle Reminders
-
Peter Ashley on Why You Should Invest in Video
-
Colleen Garland & Janet Marsden on Managing Donors at Every Level
-
Colleen Garland & Janet Marsden on Shifting Your Video Strategy to Fit Your Message
-
Dan Freeborn on Getting Started as a Higher Ed Marketer
-
Julie Balog on Strategies for Segmented Messaging
-
Christy Jackson on Crisis Communication
-
Kristi LaFree on Butler University’s Unique Approach to Direct Mail
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward.
Being able to then communicate change as an advantage to both prospective students and internal stakeholders is a challenge. But it’s an important one for driving growth.
In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with James Steen, Vice President of Enrollment Management at Houston Baptist University, about how Houston Baptist went test-optional, and how they’ve been able to communicate the benefits of such a critical decision.
They also talked about:
-
How test-optional makes admissions more accessible.
-
How to approach merit awards without test scores.
-
How test-optional reduces friction in the application process.
-
How to market test-optional both externally and internally.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Marketing for community colleges has long focused on affordability and transferability.
But in this episode, Jeffrey Fanter, VP Marketing & Communications at Ivy Tech Community College, explains why community colleges should establish that they are not just launching pads for an education, but also launching pads for a career as well.
What we talked about:
-
How community colleges are adapting to changing times
-
Showing outcomes and impact in community college marketing
-
Focusing less on competition in higher education
-
Seeing prospective students and families as customers
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?
Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more creative than just hosting a Zoom webinar in place of a college tour.
Pair that with the reduced travel for recruitment, ACT and SAT cancellations, and hesitancy to travel to institutions, it’s made building that admissions funnel incredibly difficult.
Which is why our conversation on this episode of The Higher Ed Marketer was so much fun. Collin Palmer is the Direct of Undergraduate Admissions at the University of Toledo, and our conversation centered all around:
-
How they’ve gotten creative around campus tours, instituting nighttime and dog-specific tours
-
How they’ve kept the community involved in the admissions process
-
Why they’re relying to behavioral data from more than traditional freshmen
-
The different ways they’ve had to think outside of the box to maintain that admissions funnel
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?
Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Content is where marketing is headed.
How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students?
In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with
Dan Freeborn, Assistant Director of Marketing and Enrollment at Northern Michigan University, about his unique approach to content.
They also talked about:
-
How to manage time and resources well in content creation
-
What types of content perform best in higher ed
-
How to mass produce content with a small team
-
What information to collect and how to use it for promotion
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor.
Kenyon’s marketing department was then faced with the challenge of how to tell the story of this generous anonymous donor while also explaining why gifts at every level are important.
In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Colleen Garland, Vice President for Advancement at Kenyon College and Janet Marsden, Vice President for Communications at Kenyon College, about how Kenyon shifted their campus experience marketing campaign to prospective students and prospective donors during the pandemic.
They also talked about:
-
How they manage donor relationships
-
How they adapted their campaign to COVID
-
How they were able to produce videos without an internal team
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students.
What sets those schools apart from others?
In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with
Peter Ashley, Vice President for Enrollment & Marketing at Hanover College, about:
-
How Hanover responded to the pandemic.
-
How the marketing department addressed social justice.
-
Hanover’s process for making marketing videos and the results.
-
Tips for more relatable, entertaining, and educational video content.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools.
This challenge makes it even more critical for colleges to align their marketing in a way that can impact the major driver of institutional revenue and growth: enrollment.
In this episode of The Higher Ed Marketer, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Suzanne Petrusch, Vice President for Enrollment and Marketing at Presbyterian College about:
-
How the Central Marketing Organization came about.
-
The people you need on your higher ed marketing team.
-
How to use video in your admissions marketing.
-
How COVID changed higher ed marketing, and strategies for 2021.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
How do we help uncover and explain the most informative and persuasive information to prospective students?
How do we tell stories that get them excited about education?
We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle.
In part two of a two-part series, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented chat with Christine Harper, Associate Vice President of Enrollment Management at the University of Kentucky, and Julie Balog, Chief Marketing Officer at the University of Kentucky about:
-
How to utilize data to drive segmentation in messaging.
-
How to engage undecided students using data.
-
The difference between innovation and ingenuity.
-
How the University of Kentucky is helping communities.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
How do we help uncover and explain the most informative and persuasive information to prospective students?
How do we tell stories that get them excited about education?
We start by finding and utilizing data, analyzing that data, and then creating segmented marketing messages that will move the needle.
Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented chat with Christine Harper, Associate Vice President of Enrollment Management at the University of Kentucky, and Julie Balog, Chief Marketing Officer at the University of Kentucky about:
-
How to utilize data to drive segmentation in messaging.
-
How to engage undecided students using data.
-
The difference between innovation and ingenuity.
-
How the University of Kentucky is helping communities.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
A single headline-making crisis can permanently alter how the public perceives your institution.
In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process?
These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented chat with Christy Jackson, Senior Director of Reputation Management and Communication at UNC Charlotte, about:
-
Examples from her work at Virginia Tech and Sweetbriar during their defining crises.
-
Crisis communication and reputation management.
-
Operational crises vs reputational crises.
-
How to manage stakeholder expectations.
-
How social media plays a role in crisis communication.
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point for your institution.
What does that look like? On this episode of Higher Ed Marketer, we talk with Ayana Hernandez, Associate Vice Chancellor for University Relations at North Carolina Central University. To hear her talk about how HBCUs are in her DNA was something special.
We also talked about:
-
Working for an HBCU that she applied to attend when she was starting college
-
The TIME Magazine cover that she keeps framed in her office and how she uses it to talk to her students about celebrating their successes
-
What university life was like Pre-COVID, and what she anticipates it to be like moving forward
-
The need to be distinctive in your marketing when you’re a mission-driven institution
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?
Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data.
In this episode, JP Spagnolo, VP of Strategic Enrollment Management and Marketing at Capital University, joins the podcast to share how building relationships through data helps craft clear, compelling, and resonant marketing messages.
Some topics that were covered:
-
2 core elements of marketing
-
The importance of data to any marketing strategy
-
Being more precise when communicating needs to third-party vendors
Want to reach out to JP Spagnolo?
-
Send him an email
-
Reach out on LinkedIn
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?
Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students.
Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs.
She also talks about:
-
A two-fold approach for marketing to parents
-
The importance of personalization within student recruitment
-
How Gen Z is approaching decision-making
Have any questions for Kristi?
-
Email her at klafree@butler.edu
-
Find her on Twitter @kristilafree
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?
Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check out Caylor Solutions or Think Patented.
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about:
-
Working internally to create university marketing campaigns
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Creating a brand promise that captures your university’s core values
-
Engaging students, professors, and alumni in the creative process
-
Evolving current and future university marketing campaigns
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?
Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented.
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, have a conversation with Jeurell Smith, Institutional Data Analyst at Otterbein University about:
-
How to lead multi-platform CRM integration at your university
-
Benefits of syncing your data and marketing team communication
-
Length of time it takes to implement a multi-platform CRM
-
Navigating the Request for Proposal (RFP) process for projects
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?
Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented.
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time?
These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented chat with Jamie Hunt, Vice President and Chief Marketing and Communications Officer at Miami University of Ohio
about:
-
Transitioning into a Chief Marketing Officer role during a pandemic
-
How marketing visions have pivoted and evolved during 2020
-
Keeping teams engaged, motivated and feeling supported remote
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire.
On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented talk with Ethan Braden, Senior Vice President of Marketing and Communications at Purdue University about:
-
Advice on transitioning from the private sector to a public university
-
University marketing campaigns during COVID-19
-
How having an incredible team led to winning the AMA Awards in 2020
-
Why diversifying messaging to audiences is critical for adoption
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.
The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution.
On today’s episode, Kelsey Kohrs, Producer at Sweet Fish Media, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented introduce The Higher Ed Marketer, a podcast dedicated to sharing university marketing stories that have led to success on and off campus. Episodes will feature:
-
Things you can do to increase your university’s marketing effectiveness
-
Actionable items you can take away from featured guests
-
Energy and interesting ideas to get creative juices flowing!
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured? Connect with Bart Caylor or Troy Singer. If you’re not on LinkedIn, check the Caylor Solutions or Think Patented websites instead!
To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.