The Life of a Content Creator with Lucas O'Keefe: Recent Episodes
Lucas O'Keefe
Being a content creator as a way to grow your business or build a personal brand isn't easy. Especially with things constantly changing across the many social media platforms out there today.But fear not because Lucas O'Keefe and his expert guests are here to share the best practices you need to know in social media and content marketing across all niches and platforms that matter today.
Ever wondered why some posts go viral on social media, getting tons and tons of shares and growing the accounts or brands that posted them?
Well there's actually a lot of psychology involved! Give this episode a listen to dive into the practical tips that get that content shared!
Do you want to use social media as the platform where you build your personal brand? Be seen by an audience as the expert you are?
Well it doesn't happen overnight, but with the right foundation of tips, you can accomplish it and make sure you're making the decisions that will lead to a strong and respected personal brand.
Give this episode a listen for those tips.
Get my free social media strategy ebook here!
Join my WhatsApp community here
Are the changes of social media platforms getting you down? Well not to worry because there is a strategy you can follow for navigating these changes!
In this episode I break down my approach to staying informed and positive about social media algorithm changes.
Get my free social media strategy ebook here!
Join my WhatsApp community here
If you haven't gone live on social media or want tips to get more comfortable leading effective and engaging lives for your audience then this episode is for you.
I share my top tips for mastering this format for you and your audience.
Get my free social media strategy ebook here!
Join my WhatsApp community here
Have you tried the new Instagram Threads app? Whether you have or haven't, this episode gives a quick introduction on the platform, how it differs from both Twitter and Instagram, and how you can make the most of it with a strong start.
I give 5 of the tips and mistakes that I'm seeing or suggesting on the app so far.
Get my free social media strategy ebook here!
Join my WhatsApp community here
Are you ready to make the most of Instagram for your business or content strategy? Well you better be ready to tackle all of the content formats it has to offer.
That means Stories, Carousels, Reels, and IG Live. Remember, that all of these formats are exactly why I believe IG is the ultimate creator and business platform, but it can also make it a bit difficult to navigate.
So listen to this episode and find the right format for your goals.
Get my free social media strategy ebook here!
Join my WhatsApp community here
Ready to create social media content that actually gets viewed until the end? Or gets your audience to follow or subscribe to you? Or builds your voice as someone to be trusted?
That's all where good storytelling comes in. In the age of AI, tons of different platforms, and audiences with short attention spans, these narrative tips will help your content stand out.
Listen up and apply them to your social media content!
Get my free social media strategy ebook here!
Join my WhatsApp community here
Are you looking to get started in the world of social media? Maybe for a business? Maybe you want to take that dream of being a content creator to the next step?
Well, there are a lot of platforms out there today and they all have their own unique quirks, audiences, and content formats. In this episode, we break down the main platforms you can grow on today with som tips to get a head start and to do things the right way!
Get my free social media strategy ebook here!
Join my WhatsApp community here
MOST social media platforms these days are visual. That means your visual content will speak a whole lot faster than your text when your audience is quickly scrolling through their main feed.
If you want to unlock visuals that stop the scroll and get your content noticed, then listen to this episode.
Get my free social media strategy ebook here!
Join my WhatsApp community here
You've heard you should be on TikTok because trending content is an easy way to grow on the platform right? But does that still make sense midway through 2023 and beyond?
Let's look at when and how you should use TikTok trends for your content strategy and when it's best to steer clear of them for your brand or business.
Get my free social media strategy ebook here!
Join my WhatsApp community here
Do you want to build a social media audience that actually reads your captions, clicks your link in bio, follows you for more, and shares your content?
Well it all starts with writing some solid captions that are worth reading. In this episode we break down the format and tactics for writing social media captions that actually get read.
Get my free social media strategy ebook here!
Join my WhatsApp community here
Feeling stuck on social media? It's amazing how one small change can get your growth back into the green. In fact, I encourage only making small changes, that way you can make sure the ones you're implementing are doing something!
Give this episode a listen for some quick and easy actions you can adopt in order to grow your social media. Pick one or two and give them a try!
Get my free social media strategy ebook here!
Join my WhatsApp community here
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
When is the best time to post on social media?
That's the question everyone is asking, but the answer isn't so easy. First off there are analytics and studies out there, but are those really custom to your audience?
In this episode I give some insights to a great article by Later Social Media Blog on the matter, but also my favorite tips for finding your own custom best time to post for you and your audience.
Here's the article referenced in the podcast by Later Blog
Get my free social media strategy ebook here!
Join my WhatsApp community here
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Look, everyone is experiencing reduced social media reach as platforms become more and more crowded, but some of it IS in your control still.
In this episode, I share some quick fixes that you can apply in order to increase your social media reach now. They utilize some of the lesser known features that the platforms have to offer, which should give you an upper edge over everyone else!
Get my free social media strategy ebook here!
Join my WhatsApp community here
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Have you seen a decline in story views on Instagram? Well it's likely due to one of these mistakes.
You see, Stories have an algorithm just like any piece of content on Instagram and the way your audience interacts and engages with yours will determine if your content is seen or not. There are a few key mistakes that can lead to people not interacting or viewing yours, but luckily, they can be avoided with these tips!
Get my free social media strategy ebook here!
Join my WhatsApp community here
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
I've been growing an Instagram account and helping others do the same for a while now, but that wasn't always the case! Luckily, I learned a lot along the way and kept on going.
Since I recently passed the milestone of getting 250,000 Instagram Followers, this episode is all about sharing my journey to getting there.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Video content is huge nowadays, but if you're afraid or nervous about appearing on camera, it can really hold you back from making this type of content. The good news is, being on camera IS something you can get more comfortable with.
In this episode I break down the practical steps you can follow (and that I followed myself) in order to get confidant on video.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Reels, carousels, photos, Stories, and Lives. Instagram has so many content formats to work with and that's what makes it such a dominant social media platform. But, you can't apply the same content creation tips to all of those formats if you want to make better content.
So in this episode, I break down each of the main content formats Instagram has and what you can do for each to improve what you're sharing for your audience.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
There can be plenty of reasons why it feels like your Instagram has stopped growing, or really isn't growing. The good news is that most of those reasons can be fixed! In this episode I list the 4 main reasons why your growth on social media could stall and what you can do about it.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Today we’ll be discussing some of the best ChatGPT prompts that content creators can use to save time. If you haven’t used ChatGPT yet its a conversation based AI platform that can generate written text about nearly anything for you. While it has its limitations like anything AI-related currently does, I love this tool as a way to save time, give me a starting point for my writing, and do the tasks that I Don't really feel like doing. So today I'm going to share what the specific prompts you can give it in order to do these tasks are.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Instagram is a great platform for visual content, and in case it wasn’t completely obvious, it’s my social media platform of choice because of all the different formats we get to share our content in. That also means it's important to make the most of the content you create for Instagram by repurposing it across other social media platforms. Here are some tips on how to do it.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Nowadays, anyone can be an influencer and they can do it for any niche out there. You just need the right strategy to focus your efforts for your correct audience, stand out, and stay consistent.
In this episode, I break down the steps to focus on if you want to become an influencer in your niche of choice.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Welcome back to Accelerate Social Media, the podcast that helps you level up your social media game. Today, we're talking about one of the most important and often misunderstood aspects of social media marketing: hashtags.
Hashtags are a powerful tool for boosting your social media reach, but many brands and individuals use them ineffectively, spamming their posts with irrelevant or overly general tags. In reality, hashtags are less about spamming as much as possible and more about unlocking Instagram SEO tactics by using hashtags that act as keywords for what your post is about.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Today, we're going to talk about video content creation and the best practices and strategies for creating engaging and effective videos on social media. Right now this could be Reels, Youtube Shorts, TikTok videos, or even longer videos like those for YouTube or LinkedIn.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
In this episode, we're going to talk about how long your content for each format on Instagram should be in order to maximize engagement and reach. Now I do want to note that none of this is exclusive information from Instagram, BUT after posting and experimenting with tons of content, speaking to others doing the same, and just reading through tons of posts as a content consumer as well, here is what myself and many others are seeing working on the platform. We’ll breakdown WHY these lengths are ideal and how you can try them out for yourself.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
As we all know, social media can be time-consuming, but it's important to maintain a consistent presence on Instagram to grow your following and engage with your audience. So, how can you make the most of your time on the platform?
Let's dive in to how to spend just one-hour per day on social media.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Today, we're going to be talking about the 5 essential components of a successful social media strategy. Specifically, we'll be discussing why it’s important to figure out your ideal audience, create a content creation routine to communicate to that audience, develop a routine for staying consistent on social media, engage your audience, and to keep all this momentum going.
Get my free social media strategy ebook here!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
While Instagram Reels are currently a hot topic in the social media world, image-based posts, meaning good old fashion photos on Instagram, I know we never thought we’d say it again, are now performing well on the platform. We had a hunch this could happen when the head of Instagram Adam Mosseri mentioned they were rolling back how much they were prioritizing video content over other types, and it’s great to see signs that this is really happening. Note, this doesn’t mean Reels are doing worse then photos, just that it’s more equal how any of the post formats might perform now.
Here are my best tips for using images and visual content in your Instagram strategy!
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Use code LUCAS15 for 15% off any individual plan
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The new Instagram collab feature is a fantastic opportunity for content creators to expand their reach, access new audiences, and improve their overall account quality score. By collaborating with other creators, you can tap into their engaged audiences, increase your engagement, and potentially gain new followers. So, why not give it a try and see how it can benefit your account?
Learn how to use it and how to set one up with this episode!
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
The email list is a powerful tool that all content creators need to access! It's been my best way to monetize, own my audience and not worry about algorithms, and the connect in a deeper way than any social media post can.
In this episode, I chat with brand strategist Phil Pallen to get answers to all the top questions about making the most of your email list.
Check out Phil on Instagram here
See his awesome range of freebies here
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
In today's episode we'll be discussing three key ways to revive a dead Instagram account. If you're feeling discouraged by a lack of engagement on your Instagram account, don't give up just yet! With a little bit of effort and strategy, you can breathe new life into your account and start growing your audience once again.
Start your own podcast with Riverside!
Use code LUCAS15 for 15% off any individual plan
Click here to check it out!
Connect with me on Instagram here.
In today’s episode we'll be discussing 10 short and easy Instagram story ideas that anyone can post! Whether you're a seasoned Instagram pro or just starting out, these ideas are perfect for spicing up your stories and engaging with your followers. They’ll also do wonders for your consistency, because even on the days when you cant get a mainfeed post together, these are great for getting some audience clicks and content interactions anyways. You’ll also stay top of mind.
Connect with me on Instagram here
In today’s episode we'll be discussing the fascinating world of color psychology and how it can be incorporated into your Instagram or content branding. Color psychology is the study of how colors affect our emotions, behavior, and perceptions. By understanding the psychological impact of colors, you can use them strategically to create a strong and cohesive brand image that resonates with your audience.
Connect with me on Instagram here
You CAN use Instagram DMs and comments to grow your network and establish connections that get your content seen by the algorithm.
The secret? Sending these messages in an authentic and non-spammy way!
In this episode I share the engagement strategy that works for meeting new people in your niche who could join your community, follow you, or become customers.
Get the free DM and Comment Scripts guide here
Connect with me on Instagram here
Are you sick of "trending content updates" or "trend alerts" trying to tell you what to post on social media? So are we.
In this episode, I chat with Shyne Webster, founder of Designed By Shyne, as we discuss how you can make your brand stand out in 2023 and beyond.
Check out Shyne on Instagram here
Check out her website here
And contact me on Instagram to let me know what your think about the episode here
Are you looking to earn more and/or monetize your work as a content creator? Well getting starting or taking it to the next level is easier than you think.
In this episode, I interview brand designer, content creator, course designer and more Jeremy Mura who has built up a diverse and vastly successful business earning over 6 figures.
He shares his top tips for making it all possible, including how to set-up your correct systems, using content to get your name out there, and where to start when looking to monetize.
Check out Jeremy on Instagram here
Check out his YouTube channel here
And contact me on Instagram to let me know what your think about the episode here
Social media is constantly changing, forcing content creators to adapt to the change in order to stay active on the top platforms today. But luckily, we’re ahead of the change and sharing the tips you can follow to keep up with this changes right now.
I’m joined by Trevor Crump, owner of digital and performance marketing agency Bestie Media. We talk about how social media is changing and what YOU can do about it right now as a content creator.
Learn how to go deeper into your content for your audience so you stand out, hear some thoughts on AI for content creation, be polarising in your content, and just build an audience who wants to listen to you overall!
Check out Trevor on Instagram here
Check out Trevor's podcast The Unstoppable Marketer here
Connect with me and let me know what you think about the episode here
Are you ready to make 2023 (or beyond) the year you blend your creative side with your business side? Well this is the episode for you!
I'm joined by Kitiya Palaskas: a multi-disciplinary Craft-based Designer, and the founder of Kitiya Palaskas Studio. As you'll learn in the episode, Kit is the perfect individual for speaking about turning your creativity into a business.
In this episode we discuss the importance of defining your brand, getting everything set up before you launch, and how to get your work seen and discovered.
Check out Kit on Instagram here
Check out Kit's website and blog here
Connect with me and let me know what you think about the episode here
Have you heard all about ChatGPT or this intriguing new AI technology that everyone is using to write their social media content, essays, and other projects?
Well, I heard about it and wanted to investigate for myself how well this technology actually works and its uses for content creators like you and I.
In this episode I break down some of the ways marketers and content creators can use AI technology to save time and to generate ideas. In particular, this all relates to ChatGPT which is the only AI technology I've currently used (and the most popular at the time of this recording).
I also include my own beliefs on how AI technology will make it more important than ever to have your own voice and personal brand in your content. After all, with everyone having access to the same AI tools, it'll matter more about WHO is saying it rather than what is being said.
Let me know what you think of the episode and connect with me on my Instagram profile below:
Business Account: https://www.instagram.com/thelucasokeefe/
If you want to make 2023 the year you grow on Instagram for your business or personal brand...and you want to do it the right way without wasting time, then this is for you!
Today, I'm starting off the new year with one of the best conversations I've recorded around Instagram growth and optimization and it's with my long time friend Hrabren Bankov or MarketingHarry.
Harry is a data-driven social media marketer who has built over 5 million followers for personal brands including over 250,000 followers for his own Instagram.
In today’s episode we’ll be discussing the Instagram algorithm, using collaborations to grow, Instagram SEO, hashtags, and overall, how to optimize your Instagram account reach with a scientific approach, especially for 2023.
Check out Harry on Instagram here
Connect with me and let me know what you think about the episode here
Everybody wants to increase their reach on Instagram, but most people only think in terms of increasing their individual POST reach.
In this post, I share my favorite ways to increase your ACCOUNT reach so more people are discovering you on Instagram.
These are some tried and tested strategies that I've continued to use with great results over the years so check them out for yourself!
Let me know what you think of the episode and connect with me on my Instagram profiles below:
Business Account: https://www.instagram.com/thelucasokeefe/
Personal Account: https://www.instagram.com/lucasaokeefe/
Whether you're new to social media or not, this episode highlights some of the mistakes I made early on when starting out (and also months later) on Instagram and social media in general.
I explain those mistakes and how you can avoid them in your own journey to hopefulyl save you some time!
Let me know what you think of the episode and connect with me on my Instagram profiles below:
Business Account: https://www.instagram.com/thelucasokeefe/
Personal Account: https://www.instagram.com/lucasaokeefe/
I've officially been creating content on social media for 2.5 years so I sat down to expand on the top ten lessons I've learned during this time.
Listen to hear all ten with some practical tips that you can take and apply to your own content creation too!
Let me know what you think of the episode and connect with me on my Instagram profiles below:
Business Account: https://www.instagram.com/thelucasokeefe/
Personal Account: https://www.instagram.com/lucasaokeefe/
Do I have to post daily in order to grow on Instagram?
Is it even possible?
What am I giving up by spending so much time on content creation?
These are all great questions that have led to some of my best performing post topics on my Instagram account and I'm taking the time granted by this episode to give all of my thoughts about them.
I'll discuss the pros and cons of a few different posting schedules for social media (Instagram in particular) while giving insights on my current posting schedule and why I'm choosing it.
Let me know what you think of the episode and connect with me on my Instagram profiles below:
Business Account: https://www.instagram.com/thelucasokeefe/
Personal Account: https://www.instagram.com/lucasaokeefe/
Do you want to know what it takes to grow an Instagram account from 0 to over 200,000 followers and a very active community?
In this post, I break down the steps and habits I followed in order to fine-tune my content, consistency, and community on social media from the beginning and that I still use today.
These are timeless strategies that are less about using them at the right time and more about applying them to your own content creation on Instagram and the other social media platforms of today.
Let me know what you think of the episode and connect with me on my Instagram profiles below:
Business Account: https://www.instagram.com/thelucasokeefe/
Personal Account: https://www.instagram.com/lucasaokeefe/