Duo On Air Podcast: Recent Episodes
Duo Collective
Looking for a business mentor? How about help with your organic marketing skills? Or maybe advice about how to navigate this whole small business world?
This Duo’s got you covered. Welcome to the Duo On Air Podcast, hosted by seasoned marketers and expert educators Abbey Oslin and Courtney Petersen.
Every bite-sized episode is packed with actionable lessons about all things business ownership and organic marketing, from SEO, to social media strategy, to branding—and there may or may not be the occasional rant about our fur babies or our favorite happy hour spots. Inside each episode you’ll get step-by-step strategies answering some of the biggest organic marketing questions like how to optimize your website for Google and how to drive more engagement on Instagram.
Be sure to tune in for an authentic look at what it’s really like to own and operate a boutique marketing agency with your best friend! Let’s Duo This!
September hits like a wall for most small business owners — suddenly everyone wants to book and you're scrambling. This episode is the "August prep guide" your listeners didn't know they needed: specific, practical moves to make before fall arrives so you can ride the wave instead of drown in it.
Talking points
- The 4 business systems worth locking down before September (onboarding, inquiries, proposals, scheduling)
- How to start warming your audience in August so they're ready to buy in September
- What to do with your website before fall traffic picks up
- Abbey and Court's personal August checklist — what they're actually doing
Episode Show Notes: https://duocollective.com/blog/business-checklist-before-q4
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Networking events have a way of leaving you more drained than when you walked in, buttoned up with a stack of business cards, wondering if anyone in the room even saw you. Court sits down with Theresa Schroeder, founder of Made Here, a community for small town Wisconsin women in business, to talk about building the room where none of that happens.
Theresa spent a decade building a massive team in network marketing before she walked away and started completely over, teaching women about social media and personal branding until that turned into something bigger. Now Made Here gives small town women a room with no name tags and nobody checking your follower count at the door, and you leave with the woman you're already texting on the drive home.
Inside this episode:
- Why Theresa niched all the way down to Wisconsin instead of building something bigger, and how that's exactly what made the room feel real
- The phrase she keeps coming back to, human first always, and how it shapes the second someone walks through the door
- What made her bring in a brand strategist instead of piecing something together in Canva, even though she loves Canva and is good at it
Theresa married a fifth generation potato farmer and moved back to the small Wisconsin town she once swore she'd leave, and it took an entry level job with nowhere to go before she found her way into network marketing, built a team for ten years, and had to figure out who she was without it. Made Here is what she built once she stopped chasing a bigger stage and started building a smaller room instead.
Episode Show Notes: https://duocollective.com/blog/finding-a-business-community
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing in a way that makes it feel less scary and a lot more intentional, using real frameworks from brand strategy.
Talking points
- How your brand positioning directly dictates your pricing ceiling
- The "stranger on the street" test for knowing if your price matches your presence
- What undercharging actually signals to potential clients (it's not what you think)
- How Abbey and Court have each navigated pricing pivots in their own business
Episode Show Notes: https://duocollective.com/blog/service-pricing-conversation
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Being the face of your own business is a little weird... You need a website that's your face, a photo shoot that's your face, and somewhere in there you start wondering whether you've become a narcissist or just a small business owner doing her job.
In this episode, Court sits down with Shannon, decluttering educator and host of the top 1% Paring Down Podcast, to talk about what it takes to put yourself at the center of your brand and feel good about it. Shannon went from posting on a private account for friends to 180,000 followers off a single reel, and how that wasn't just luck. It took nine months of showing up before any of it clicked.
Inside this episode:
- Why people choose you over the hundred other accounts teaching the same thing, and how to lean into that instead of fighting it
- The boundary Shannon set on day one that protects her family and keeps her brand sustainable for the long haul
- How to stay yourself when the algorithm is begging you to copy everyone else, including a single habit that fuels imposter syndrome
Shannon brings a wild and varied story to all of it, a psychology degree, a stint as a professional vocalist, a Miss New York title, and years as a reality TV producer, and now she's a Penguin Random House author with her book Don't Save the Good Stuff landing in 2027. Her whole philosophy comes down to giving away everything you know for free and trusting the right people will still want to work with you, which, full disclosure, is exactly how she found Duo.
Grab the Links Here:
Episode Show Notes: https://duocollective.com/blog/building-a-personal-brand
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Your website might look fine on the surface, but could it be quietly costing you leads? In this episode, we're unpacking the "good enough" website trap: the hidden conversion leaks that cause potential clients to leave before they ever inquire. From unclear homepage messaging and service pages that focus on features instead of transformation, to contact forms that create friction and inconsistent branding that erodes trust, we're sharing the biggest website mistakes we see small business owners make and how to fix them. Plus, we'll walk you through a simple 10-minute website audit you can do today to see your site through the eyes of a complete stranger. Because before you spend another dollar on marketing, you need to make sure your website is actually converting the traffic you're already getting.
Episode Show Notes: https://duocollective.com/blog/good-enough-website-trap
Links Mentioned in This Episode:
157: https://duocollective.com/blog/the-secret-to-consistent-website-updates
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
DIY branding can absolutely get you started, but what happens when you're ready to build a brand that's memorable, strategic, and built for long-term growth? In this episode, we're pulling back the curtain on our branding process and sharing what actually goes into professional branding beyond a logo. From strategy, research, and storytelling to custom assets, brand guidelines, and the client experience itself, we're breaking down the biggest differences between DIY branding and a brand designed to grow with your business.
Episode Show Notes: https://duocollective.com/blog/whats-in-our-branding-package
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We're bringing back one of our most-loved episodes all about the science behind memorable brand taglines. Learn why some taglines stick, what makes them effective, and three simple ways to create a tagline that captures your brand and keeps you top of mind. Plus, don't miss our free Tagline Prompt Builder!
Links Mentioned in This Episode: https://duocollective.com/free-brand-tagline-generator
Episode Show Notes: https://duocollective.com/blog/the-science-of-memorable-brand-taglines
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We built an AI-powered website audit tool that scores your site for both SEO and GEO (Generative Engine Optimization) — meaning how well your business shows up in Google and AI tools like ChatGPT and Perplexity. In this episode, we’re pulling back the curtain on how we built it, what GEO actually means, why search is changing fast, and the exact five categories we use to audit a website’s visibility online. Plus, we’re sharing what surprised us most during beta testing and why this tool became the perfect roadmap for SEO On Tap students.
Episode Show Notes: https://duocollective.com/blog/ai-audit-tool-for-websites
Links Mentioned in This Episode:
https://duocollective.com/seo-on-tap
https://duocollective.com/blog/how-to-get-ai-mentions
https://duocollective.com/blog/write-the-best-seo-title-and-meta-description
https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
If SEO has started feeling overwhelming lately, today's episode is here to simplify things. We’re breaking down how to build an SEO strategy that actually supports your bottom line, not just your traffic. From prioritizing the pages that already make you money to creating content your audience actually cares about, we’re walking through the 5 shifts we’d focus on if we were starting today. Plus, we’re talking consistency, SEO maintenance, and why simpler usually wins in 2026!
Episode Show Notes: https://duocollective.com/blog/make-money-with-seo
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
If you’ve been treating your Google Business Profile like a “set it and forget it” situation… we need to talk. In this episode, we’re diving into the real state of local SEO—what’s changed, what actually matters now, and how to get your business showing up (and standing out) in your local area. From citations to consistency to the updates most people skip, we’re breaking down the simple shifts that can make a big difference in your visibility. Because yes, your next client might be closer than you think.
Episode Show Notes: https://duocollective.com/blog/new-local-seo-strategies
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Want your website to feel less “template-y” and more you—without diving into complex code? In this episode, we’re joined by our in-house Showit designer (and now officially approved Showit Designer 🎉), Laura, to walk you through five simple customizations that instantly elevate your site. From hover effects to scrolling marquees, these quick wins are all about adding personality, polish, and a more interactive experience—without the overwhelm. If you’ve been craving a website that actually reflects your brand, this is your sign to start small and make it happen.
Episode Show Notes: https://duocollective.com/blog/simple-showit-customizations
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Custom design ≠ custom development—and knowing the difference could completely change how your website performs. In this episode, we’re joined by Lindsay, founder of Made to Thrive, to unpack what’s really happening behind the scenes of your site and why it might be holding you back as you scale. We’re diving into the key differences between design and development, when templates are enough, and the real signs it’s time to invest in a fully custom-built website. If your site feels more “held together” than built to grow, this conversation is going to click.
Episode Show Notes: https://duocollective.com/blog/when-its-time-for-custom-developed-website
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
If your business stopped tomorrow, could someone else step in and run it? In today's episode, we’re breaking down how to start building SOPs in a way that actually feels doable, not overwhelming. We’re sharing how we document our processes at Duo, from refining your offers and writing out every step to turning those workflows into repeatable systems your team can follow. We also talk about email templates, internal “how-to” libraries, and why SOPs are one of the biggest unlocks for growth, even if you’re still a team of one. Because the goal isn’t perfection, it’s creating clarity, consistency, and a business that doesn’t rely on you for every single decision.
Episode Show Notes: https://duocollective.com/blog/how-to-write-an-sop
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Running a boutique agency isn’t just about client work and creative projects, there’s a whole layer of behind-the-scenes expenses that most people never see. In today's episode, we’re pulling back the curtain and breaking down exactly what it costs to run Duo Collective, from payroll and software to retreats, education, and everything in between. We’re sharing real numbers, where we choose to invest, where we stay lean, and how we think about spending as our business grows. If you’ve ever wondered what it actually looks like to run a team or you’re navigating your own business expenses, this is an honest, behind-the-scenes look you don’t hear often.
Episode Show Notes: https://duocollective.com/blog/breaking-down-our-business-expenses
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Paid ads can feel like a whole different world, especially if you’ve built your business on organic marketing. In today's episode, we’re joined by Jenny from Ads Uncorked to break down what you actually need to know before diving in. We’re talking about when a business is truly ready to run ads, why so many campaigns fail, and the difference between boosting a post and having a real strategy behind your spend. From budgets and conversion rates to what makes ads profitable in the long run, this conversation brings clarity to a space that often feels confusing, overwhelming, and a little intimidating.
Episode Show Notes: https://duocollective.com/blog/what-to-know-about-paid-ads
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
You know those days where you worked all day but somehow have nothing to show for it? You’re busy, you’re doing all the things, but the inquiries just aren’t coming in. In today's episode, we’re breaking down eight reasons this happens and where your time might be going without actually moving your business forward. From starting your day in reactive mode to unclear offers, weak funnels, and forgetting to actually sell, we’re calling out the gaps that keep you stuck in busy work instead of booked out. Because being busy isn’t the goal. Building a business that converts is.
Episode Show Notes: https://duocollective.com/blog/busy-but-not-booked-out
Links Mentioned in This Episode:
https://duocollective.com/blog/how-to-spend-a-ceo-day-as-an-entrepreneur
206: https://duocollective.com/blog/optimizing-your-inquiry-process
58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list
181: https://duocollective.com/blog/email-newsletter-ideas
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Search is changing fast, and a new SEO question is popping up everywhere: how do you get AI tools like ChatGPT, Perplexity, and Google’s AI Overviews to mention your website as a source? In today's episode, we’re breaking down what “getting cited in AI” actually means, why some websites are being referenced while others are ignored, and the specific things you can do to increase your chances. From writing question-based content to structuring your posts so AI can easily pull from them, we’re sharing the practical shifts happening in SEO right now and how to position your website as a trusted source across both traditional search and AI-powered answers.
Episode Show Notes: https://duocollective.com/blog/how-to-get-ai-mentions
Links Mentioned in This Episode:
https://validator.schema.org/
https://search.google.com/test/rich-results
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Once your business is stable and bringing in revenue, the next question becomes: where should you actually reinvest your money for growth? In today's episode, we’re breaking down exactly how we’d spend $1,000 in a business that’s a few years in and ready for the next level. Instead of chasing shiny tools, random contractors, or trendy programs, we’re talking about identifying your biggest bottleneck first. From brand clarity and SEO visibility to systems, marketing channels, and operational support, we walk through the five most common places businesses plateau and how to invest strategically to move past them.
Episode Show Notes: https://duocollective.com/blog/top-business-investments-to-grow
Links Mentioned in This Episode:
Sip & Strategize Workbook: https://duocollective.com/sip-and-strategize-workbook
Brand Basics DIY Guide: https://duocollective.com/brand-basics-diy-guide
Duo Branding Bar: https://duocollective.com/the-branding-bar
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
If you’re feeling pressure to be faster, cheaper, and more “convenient” just to stay competitive, this conversation is an important one. With rising costs, tighter budgets, and AI making everything feel instant, it’s easy to default to speed and discounts. In today's episode, we’re sharing why we’ve chosen not to be the fastest or the cheapest, and why that decision has protected our quality, our team, and our clients’ results. We’re talking about positioning, sustainable pricing, building for long-term growth instead of short-term revenue, and how to confidently communicate the depth behind your process. Because when markets tighten, clarity and strategy matter more than ever.
Episode Show Notes: https://duocollective.com/blog/why-smart-businesses-avoid-cutting-corners
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
You got an inquiry. Cue the happy dance… and then the immediate “okay wait, what happens next?” spiral. In today's episode, we’re walking you through exactly what happens after someone fills out our inquiry form, from automated emails and personalized follow-ups to call prep, research, and sending a proposal with confidence. We’re sharing the workflow that took us years to refine, the human touches that make a difference, and the systems that keep it all running smoothly behind the scenes. If you’ve ever wondered whether your inquiry process feels clunky, inconsistent, or too manual, this is your behind-the-scenes look at what actually works.
Episode Show Notes: https://duocollective.com/blog/optimizing-your-inquiry-process
Links Mentioned in This Episode:
46: https://duocollective.com/blog/11-things-to-automate-in-your-creative-business
Dubsado: https://www.dubsado.com/?c=duocollective
108: https://duocollective.com/blog/client-management-system-dubsado
102: #102: 5 website pages you didn’t know you needed for SEO
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
SEO feels louder than ever right now. Between core algorithm updates, AI Overviews, GEO, AIO, and now ads inside ChatGPT, it’s easy to wonder what actually matters and what’s just noise. In this episode, we’re breaking down what’s new in the world of search, what volatility really means, whether you should care about opting out of AI summaries, and how all of this impacts your small business. The good news? The foundations haven’t changed. Quality, authority, and relevance still win. If you’ve been spiraling every time rankings shift, this is your calm, clear SEO reality check.
Episode Show Notes: https://duocollective.com/blog/seo-trends-right-now
Links Mentioned in This Episode:
https://duocollective.com/seo-on-tap
https://www.semrush.com/sensor/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
For the longest time, we felt like we had to choose: fun or credible. And honestly, we blame our PTSD from agency world because we thought being “professional” meant sounding stiff, buttoned-up, and a little boring. In today's episode, we’re breaking down the myth that you can’t be playful and taken seriously at the same time, and sharing how we finally found our balance as Duo. We talk about the difference between playful and flaky, where personality belongs (emails, captions, gifts, visuals, your voice) and where it absolutely does not (contracts, scopes, boundaries, pricing). We also share simple swaps you can try right now to bring more YOU into your brand without losing trust, clarity, or structure. Because playfulness is what makes you memorable, and professionalism is what makes you trusted. You deserve both.
Episode Show Notes: https://duocollective.com/blog/business-fun-vs-professionalism
Links Mentioned in This Episode: https://duocollective.com/sip-and-strategize-workbook
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Social media burnout is so real, and if you’ve ever stared at your Instagram grid thinking, “I cannot post one more thing,” today’s conversation is going to hit home. We’re chatting with Kennedy Smith, founder of KSC Agency, all about how to build a social media strategy that actually feels sustainable instead of exhausting. We dig into why so many small business owners feel frustrated right now, what kinds of content are performing best, and how to create a simple plan using clear goals, content pillars, and a realistic posting rhythm. We also talk AI, outsourcing, and why showing up as a real human (even just a little) still matters more than perfectly curated content.
Episode Show Notes: https://duocollective.com/blog/from-social-media-burnout-to-strategy
Links Mentioned in This Episode:
http://kscagency.com
https://www.instagram.com/kennedyshaysmith/
https://www.instagram.com/kscagency/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Last year, we made some bold marketing predictions for 2025 and today we’re circling back to see which ones actually hit and which ones missed the mark. From community centered marketing and human first brands to SEO, video, and the rise of AI, we’re breaking down what truly shifted and what surprised us the most. Then we’re looking ahead to 2026 with a few unfiltered predictions about where marketing is really headed next. If you like honest takes, real world examples, and a little hindsight mixed with forward thinking, this episode is a fun one to press play on.
Episode Show Notes: https://duocollective.com/blog/2026-predictions
Links Mentioned in This Episode:
153: https://duocollective.com/blog/seo-branding-and-marketing-predictions-for-2025
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
SEO can feel like a giant question mark, especially when everyone online is telling you something different. In today’s episode, we’re simplifying the whole thing and walking you through exactly where to start with SEO without the jargon or overwhelm. We break it down into three clear stages so you can stop spinning, focus on what actually matters right now, and build momentum instead of stress. If SEO has been sitting on your to do list because you do not know where to begin, this episode is your permission slip to start simple and move forward with confidence!
Episode Show Notes: https://duocollective.com/blog/seo-foundations
Links Mentioned in This Episode: https://duocollective.com/seo-on-tap
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We cannot believe we’re saying this… Duo On Air just hit 200 episodes. To celebrate, we’re taking you on a walk down memory lane with10 must-listen episodes that shaped Duo, sparked the biggest conversations, and continue to help business owners build brands that actually work. From branding clarity and SEO foundations to mindset shifts, partnerships, and sustainable growth, these episodes still hit just as hard today.
Tune in for our favorite throwback episodes, why they still matter, and how they connect to where your business is headed next. Whether you’re brand new here or have been listening since episode one, this one feels like a big group hug. Thanks for being part of the Duo community. Here’s to the next 200!
Links Mentioned in This Episode:
7: https://duocollective.com/blog/brand-strategy-vs-brand-design/
73: https://duocollective.com/blog/backlinks-will-improve-your-seo
88: https://duocollective.com/blog/how-many-channels-to-market-your-business
102: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo
129: https://duocollective.com/blog/what-comes-first-seo-or-branding-services
161: https://duocollective.com/blog/biggest-seo-mistakes
186: https://duocollective.com/blog/seo-is-dead-why-seo-is-actually-less-complicated-today
171: https://duocollective.com/blog/creating-habits-that-stick
92: https://duocollective.com/blog/importance-of-nervous-system-health-as-an-entrepreneur
Episode Show Notes: https://duocollective.com/blog/best-episodes-of-duo-on-air
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Feeling stuck because you do not know where to start in your business or marketing? You are not alone and you are not behind. In today’s episode, we are unpacking why overwhelm happens so often for new and growing business owners and why it usually comes from a lack of clarity, not a lack of capability. We walk through the four common “start here” stages we see entrepreneurs fall into and help you figure out which one you are actually in right now. From building solid foundations, to refreshing a brand that no longer fits, to creating content that finally connects, to knowing when it is time to bring in support. If marketing feels heavy, confusing, or like you are trying to do everything at once, this episode will help you slow down, get focused, and find your next right step without the overwhelm.
Episode Show Notes: https://duocollective.com/blog/new-business-overwhelm
Links Mentioned in This Episode: duocollective.com/start-here
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Podcasting has quickly become one of our favorite corners of the business, mostly because we get to yap, teach, and connect with you in a way that feels way more human. Today we’re sitting down with podcast growth expert Kylee Chandler to talk about how to actually grow a podcast without burning out or posting 24/7 on social media. We get into batching, outsourcing, smart repurposing, and why podcasting can be such a powerful long-term play for small businesses. If starting a podcast has been on your “someday” list or you already have one and want it to do more than just sit there, this episode is full of real talk and doable strategies you can grow into.
Episode Show Notes: https://duocollective.com/blog/how-to-grow-a-podcast
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Getting your next client doesn’t always mean posting more, launching something big, or completely reinventing your business. Sometimes it’s about getting a little more creative and a lot more intentional with what you already have. In this episode, we’re sharing seven practical, non-icky ways to bring in your next client. From reconnecting with past clients and turning wins into simple case studies, to creating quick-win offers, pocket projects, and collaborations that actually feel aligned, these ideas are designed to help you build momentum without burning out. If your inquiries feel quiet or you’re craving fresh energy in your marketing, this episode will help you spot opportunities that are already within reach and start showing up with more clarity and confidence.
Episode Show Notes: https://duocollective.com/blog/ideas-to-get-a-new-client
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In this episode, we’re taking you behind the scenes to share exactly how we market at Duo Collective— the real workflows, the support we rely on, and the data-driven decisions that shape our strategy. From our Monday podcast repurposing machine to our tiny-but-mighty email rhythm to the pieces of marketing we’ve intentionally stopped doing, we’re pulling back the curtain on what’s actually working for us right now as a growing brand and two moms building a business with heart. You’ll learn where we’re doubling down in 2026, what we’re letting go of, and how to choose the right marketing focus for your business based on clarity, data, and what feels good. If marketing has ever felt overwhelming, this episode will help you simplify and rethink what growth can look like.
Episode Show Notes: https://duocollective.com/blog/marketing-plan-example-for-duo-collective
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
If you’re in a slow, discouraging, what-the-heck-am-I-even-doing season, this episode is the reminder you didn’t know you needed. Because every business has messy chapters and hard months and moments where you swear you’re the only one struggling. You’re not. Today we’re talking about what it really looks like to move through a crappy season without giving up on yourself or your business. We’re unpacking why these seasons happen, how world-changing entrepreneurs have walked through their own low points, and the simple shifts that can help you find clarity, traction, and hope again.
Episode Show Notes: https://duocollective.com/blog/how-to-not-give-up
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Today we’re flipping the script on what it really means to give back. Because let’s be honest, the holiday season can stretch your time, energy, and budget to the limit. But generosity doesn’t have to come from your wallet. We are sharing creative and heartfelt ways to make an impact even when money feels tight. From using your platform to spotlight others to hosting a connection-filled gathering instead of a cookie exchange, you’ll walk away with ideas that feel simple, doable, and full of heart.
Episode Show Notes: https://duocollective.com/blog/ways-to-give-back-to-the-community
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re calling out the Q4 panic that hits every entrepreneur this time of year. You know the one… racing to squeeze in last-minute sales, hit impossible goals, and prove your year was “successful.” But here’s the truth: Q4 isn’t the end. It’s the setup for what’s next.
We’re sharing why your calendar year doesn’t have to define your business timeline, how to spot your own seasonal rhythms, and what to focus on instead of forcing results. Whether this season feels busy or quiet, you’ll walk away with practical ways to use Q4 for reflection, strategy, and rest.
Episode Show Notes: https://duocollective.com/blog/start-a-new-q4-plan
Links Mentioned in This Episode:
50 https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances (oldie but a goodie!)
141 https://duocollective.com/blog/annual-business-planning-meeting
173 https://duocollective.com/blog/what-to-know-before-your-first-hire
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s replay, we are revisiting one of our most loved episodes on how to find a good keyword and giving it a 2025 refresh. We are breaking down how to choose keywords that match how your audience actually talks, balance high and low search volume, and use natural language so both search engines and AI tools truly understand your content. Whether you are newer to SEO or ready to clean up your strategy, this is a keyword crash course you will want to come back to again and again.
Episode Show Notes: https://duocollective.com/blog/how-to-choose-seo-keywords
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re chatting with our client and travel pro, Dana from DWD Travel, about something so many business owners forget— how to bring your brand beyond the screen. Dana didn’t stop at her website or Instagram. She infused her rebrand into custom wallpaper, apparel, and even cozy branded blankets (yes, really). We’re talking all about what happens when your brand starts showing up in the real world— and how that physical presence can boost your confidence, connect with clients, and make your brand feel truly alive.
Episode Show Notes: https://duocollective.com/blog/custom-office-design-with-your-branding
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Think you can’t launch your course until everything is perfect? In today’s episode, we’re proving that’s just not true. We’re walking you through how to launch even when things feel messy, timelines shift, and you definitely don’t have it all together. You’ll learn how to work with what you have— writing sales emails on the fly, reusing content, leaning on automations, and showing up as your real, imperfect self. Because spoiler alert: your audience doesn’t need perfect, they need you to start.
Episode Show Notes: https://duocollective.com/blog/how-to-launch-a-course
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We finally did it... our very first all-team retreat! In this episode, we’re taking you behind the scenes of what it looked like to bring our fully remote team together in one place. From thrifting outfits for our brand shoot to hiring a private chef and scheduling zero work time, we’re sharing what made this retreat so special and why connection is the secret to a thriving team. Plus, if you’ve been dreaming of hosting your own retreat (or just a biz bestie getaway), consider this your sign to make it happen.
Episode Show Notes: https://duocollective.com/blog/a-peek-inside-team-retreat
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
It’s Court’s birthday, and you know we had to celebrate our branding bestie in true Duo fashion — with a confetti-filled Q&A! We’re spilling all the fun facts, from her love of Halloween (and the serious decor budget to prove it) to her hidden Taekwondo skills and travel bucket list dreams. Get to know the creative heart behind Duo Collective and the magic she brings to every brand.
Episode Show Notes: https://duocollective.com/blog/get-to-know-your-branding-bestie
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Think business growth has to mean hustle? In today’s episode, we’re breaking down the simple shifts that are actually working for us right now. From automations that save our sanity to delegation that feels good (finally!) and meetings that actually move things forward, we’re sharing the behind-the-scenes tweaks that are helping us lead with more ease, clarity, and confidence. Whether you’re in a growth season or craving a little structure, this episode will give you ideas you can use right away.
Episode Show Notes: https://duocollective.com/blog/business-growth-strategies
Links Mentioned in This Episode:
46: 11 Things To Automate In Your Creative Business
169: The Secret to Scaling Your Biz: Learning How to Delegate
154: The Q1 Meetings and Time Blocks You Need On Your Calendar
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Think growing your traffic takes months? In today’s episode, we’re proving you can start seeing results in as little as 30 days. We’re sharing three simple tweaks like creating listicle-style blogs, updating internal links, and strategically sharing your content that can drive more eyes to your site without hours of extra work. These are quick, doable actions that anyone can implement this month to spark momentum and boost visibility. And if you’re craving a full roadmap beyond these fast wins, that is exactly what SEO On Tap is here for.
Episode Show Notes: https://duocollective.com/blog/3-tweaks-to-improve-organic-website-traffic-this-month
Links Mentioned in This Episode:
https://duocollective.com/get-found-in-30-days
121: https://duocollective.com/blog/how-to-choose-seo-keywords
131: https://duocollective.com/blog/answering-all-your-seo-keyword-questions
Duocollective.com/seo-on-tap
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
SEO isn’t dead. In fact, it’s actually simpler than ever for small business owners to win at it. In today’s episode, we’re breaking down why the old, complicated version of SEO (think keyword stuffing and backlink hacks) is long gone— and why the new way is all about clarity, quality, and showing up as your real self. We’ll talk about how AI is making SEO easier, not harder, why Google’s new AI overviews actually level the playing field for smaller brands, and what you should be focusing on right now if you want to see results. If SEO has felt overwhelming or like it’s not worth the effort, this episode will shift the way you think about it.
Episode Show Notes: https://duocollective.com/blog/seo-is-dead-why-seo-is-actually-less-complicated-today
Links Mentioned in This Episode: https://duocollective.com/seo-on-tap
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever feel like SEO is just a waiting game? In today’s episode, we’re breaking down the real signs that your SEO is working— beyond rankings and vanity metrics. From keyword visibility and organic traffic growth to conversions and domain authority, we’ll walk you through what to track and how to know your efforts are paying off. Whether you’re brand new to SEO or knee-deep in optimizations, this episode will give you clear markers to measure progress and confidence to keep going.
Episode Show Notes: https://duocollective.com/blog/how-to-know-if-seo-is-working-on-your-website
Links Mentioned in This Episode: https://duocollective.com/seo-on-tap
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever feel like your brand looks okay on the outside, but deep down it just doesn’t feel like you? In this episode, we chat with Dahlia from Dahlia Orth Creative about the shift that happens when your brand finally matches your voice, vibe, and vision. From the nerves of investing in a rebrand to the confidence that comes after, Dahlia’s story is proof that when your brand feels aligned, you show up differently... and it changes everything.
Episode Show Notes: https://duocollective.com/blog/developing-an-aligned-business-branding-strategy
Links Mentioned in This Episode:
Sip & Strategize Workbook
4 Reasons It Might Be Time To Rebrand Your Business
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
September is the real New Year for your business. Forget January, this is the season when the energy shifts, routines reset, and clients come back ready to invest. In today’s episode, we’re breaking down why September is the perfect time to reflect, refresh, and plan for the months ahead. We’ll share how we use this season inside Duo to map out Q4, finalize launches, and set ourselves up for success without the chaos of January. Whether you’re feeling stuck after a slow summer or simply craving a fresh start, this episode will help you treat September like the ultimate reset button for your business.
Episode Show Notes: https://duocollective.com/blog/why-september-is-the-real-new-year-for-your-business
Links Mentioned in This Episode:
154: https://duocollective.com/blog/meetings-and-time-blocks
157: https://duocollective.com/blog/the-secret-to-consistent-website-updates
112: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
If you’ve ever wondered how we take brand strategy and turn it into visuals that feel perfectly aligned with a business, this episode is for you. In today’s episode, we’re breaking down brand mood boards. We’ll share what they are, why they’re so much more than a random Pinterest collage, and how they set the foundation for every logo, font, color, and design decision that follows. You’ll hear real client examples of how completely different mood boards create completely different brand personalities, and why this single step can turn a brand from scattered to cohesive everywhere it shows up. By the end, you’ll see how a brand mood board becomes your visual north star, making decisions easier, alignment smoother, and your brand instantly more memorable.
Episode Show Notes: https://duocollective.com/blog/what-is-a-brand-moodboard
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re walking you through nine easy, impactful tips to make your emails a “must open” for your audience. From naming your newsletter to designing it so it looks and feels on brand, writing like you’re talking to one person, and creating subject lines that stop the scroll... we’re sharing the tweaks that make the biggest difference. Whether you’re starting from scratch or just ready for a refresh, these changes will help you stand out in the inbox and actually get people excited to hear from you every week.
Episode Show Notes: https://duocollective.com/blog/email-newsletter-ideas
Links Mentioned in This Episode:
Flodesk: https://flodesk.com/c/DUOCOLLECTIVE
The Branding Bar: https://duocollective.com/the-branding-bar
58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list
84: https://duocollective.com/blog/is-substack-the-right-platform-for-your-content
172: https://duocollective.com/blog/are-you-giving-away-too-much-free-stuff
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Feeling overwhelmed by all the SEO news floating around? In today’s episode, we’re breaking down what’s actually happening with search right now... from Google’s latest update to Instagram content showing up in search results. We’ll cover the rise of AI Overviews (and what they mean for your traffic), explain multimodal SEO, and walk through what you really need to focus on as a business owner. No fear-mongering, just helpful info to help you show up and stay visible online.
Episode Show Notes: https://duocollective.com/blog/seo-updates-in-2025
Links Mentioned in This Episode:
176: https://duocollective.com/blog/blog-formatting
https://duocollective.com/blog/seo-for-instagram
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Feedback can be tricky... especially when it comes to something as personal as design. In today’s episode, we’re sharing how to give and receive feedback that actually moves a project forward. Whether you’re a designer or a client (or both), we’ll walk through common mistakes, how to keep feedback aligned with strategy, and ways to make revisions feel collaborative instead of combative. If you’ve ever heard “make it pop” and wanted to scream, this one’s for you.
Episode Show Notes: https://duocollective.com/blog/constructive-feedback-for-design
Links Mentioned in This Episode: #156: Color Theory & Why It’s Important
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Think your homepage is doing all the heavy lifting? In this episode, we’re shining a spotlight on the three most overlooked pages on your website, the ones that are quietly pulling serious weight behind the scenes. We’ll break down how to elevate your Contact Page, About Page, and Final CTA Page so they’re not just filling space but actually converting browsers into buyers. From strategic copy shifts to sneaky design updates, these pages are more powerful than you think, and we’re sharing how to make the most of them. Perfect if you’re planning a website refresh or just need a quick win that doesn’t mean starting from scratch.
Links Mentioned in This Episode: #157 https://duocollective.com/blog/the-secret-to-consistent-website-updates
Episode Show Notes: https://duocollective.com/blog/3-website-pages-that-deserve-more-love
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever wonder what kind of party your brand would throw? In today’s episode, we’re helping you step into your brand’s personality in the most fun way possible. We’ll walk you through a creative exercise to imagine everything from your brand’s signature cocktail to the guest list (and yes, even the playlist). Because branding isn’t just about colors and fonts... it’s about how you make people feel. You’ll learn how each party detail connects back to your offers, your audience, your website, and your content. And if you’re thinking, “Wait, this sounds fun but I have no idea where to start,” we’ve got you. We created a free Brand Party Quiz to help you nail down your brand vibe and throw the bash of the year. Tune in to start planning your brand’s ultimate party and see just how much clarity (and joy) this can bring to your business.
Take the Quiz: https://duocollective.com/brand-party-quiz
Episode Show Notes: https://duocollective.com/blog/creative-branding-exercise
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Think your blog needs more keywords or longer paragraphs to rank? Not quite. In today’s episode, we’re breaking down the real secret to better blog performance: making your content skimmable. We’re talking short paragraphs, bolded text, clear headlines, and formatting that feels like a breeze to read. Because here’s the truth: no one is reading every word, and Google knows it. When your blog is easy to skim, it keeps people engaged, shows up better in search (and AI tools!), and actually drives more conversions. If your blog feels more like a college essay than a quick, helpful guide, this episode is for you. Let’s turn that wall of text into a scroll-worthy, high-ranking masterpiece.
Episode Show Notes: https://duocollective.com/blog/blog-formatting
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Think Court loves Halloween? You should see her in July. In today’s episode, we’re talking all about Court’s true obsession — the Fourth of July. From a week’s worth of star-spangled outfits to the newly invented “boom basket” for Mila, it’s full-on freedom flair around here. We’re sharing the story behind her love for the holiday, why the decor usually takes a back seat (but not the sparkly headbands), and how lake week has become the ultimate mid-year reset. If you’re craving a peek behind the scenes into Court’s festive spirit and maybe a little inspo for your own celebrations, this episode is for you.
Episode Show Notes: https://duocollective.com/blog/courtney-and-the-fourth-of-july
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever land on your website and feel totally lost? In today’s episode, we’re talking all about UX (user experience) and why your site might not be converting the way you hoped. We’re breaking down what good navigation really looks like, the biggest mistakes we see (like too many menu options or cutesy buttons that confuse more than they convert), and how to create a clear, easy path for your audience to follow. From quick 10-second tests to offer mapping and SEO layering, you’ll learn exactly how to guide visitors so they know what you do, who it’s for, and where to click next. If your website feels more like a maze than a map, this episode is your sign to simplify... without losing your personality.
Episode Show Notes: https://duocollective.com/blog/is-your-website-navigation-confusing
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Thinking about hiring for the first time? In this episode, we’re breaking down what you really need to know before bringing someone onto your team—whether it’s a contractor, employee, or something in between. We’ll walk through how to know if you’re ready, the systems to build beforehand, and the common mistakes to avoid (yep, we’ve made a few!). If your business is growing and you're craving more support, this episode is your hiring prep guide.
Episode Show Notes: https://duocollective.com/blog/what-to-know-before-your-first-hire
Links Mentioned in This Episode:
169: https://duocollective.com/blog/learning-how-to-delegate
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever caught yourself thinking, “Am I giving away too much for free?” In this episode, we’re unpacking the fear behind sharing your expertise for free and flipping the script on what “free” really does for your brand. From trust-building to burnout boundaries, we’ll help you find the balance between generosity and protecting your energy without gatekeeping your magic. If you’ve ever wondered how much is too much or felt a little sting when people take your tips but don’t buy, this one’s for you.
Episode Show Notes: https://duocollective.com/blog/are-you-giving-away-too-much-free-stuff
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever feel like you’re bad at habits? Same—until we met Alessia. In this episode, we’re unpacking why most habit advice wasn’t made with women (or moms or entrepreneurs) in mind—and how to build routines that actually work with your energy, not against it. If you’ve ever started a new routine only to “fall off” and beat yourself up... this is the reframe you’ve been waiting for. Let’s ditch the discipline shame and start designing habits that support the life (and business) you’re building.
Alessia Citro is a habits expert, transformation coach, and 2x bestselling author who helps women turn everyday habits into unshakable confidence as the foundation to authentic thought leadership.
Episode Show Notes: https://duocollective.com/blog/creating-habits-that-stick
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We hear this all the time from our clients: ‘My website just doesn’t feel like me anymore.’ Maybe you’ve outgrown it. Maybe you cringe a little every time you have to drop the link. Or maybe you're just not in a place to hire the best designer on the block—and that’s okay. We’ve been there too. So today, we’re talking about what to do when your site doesn’t reflect the business you’ve built (or the one you’re becoming). Whether you’ve DIY’d your website, you’re due for a glow-up, or you’re just not sure where to start— This is for you.
And we’re not having this convo alone— we’re joined by none other than co-founder Jen from Tonic Site Shop, the queen of scroll-stopping design and punchy, personality-packed templates that actually convert. She’s here to spill her best advice on everything from DIY mistakes to knowing when it’s time for a change— and how to make your site work harder (and prettier) for you. This one’s part pep talk, part strategy session, and all the motivation you need to finally feel proud of your website again!
Links Mentioned in This Episode:
Save 15% on your next Tonic Site Shop Purchase with DUOCOLLECTIVE15
https://duocollective.com/tonic-site-shop
Episode Show Notes: https://duocollective.com/blog/diy-website-mistakes-with-tonic-site-shop
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re getting real about the one thing that helped us scale our business without burning out: delegation. We’re sharing how we went from doing all the things to building a team of six—and why letting go was the best decision we ever made. Whether you’re just getting started or knee-deep in hustle mode, this episode will help you shift your mindset, identify what to delegate, and take the first step toward more freedom, creativity, and growth. Because you don’t have to do it all to build a business you love.
Episode Show Notes: https://duocollective.com/blog/learning-how-to-delegate
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
If you’ve ever logged into LinkedIn and felt overwhelmed by cold pitches, connection requests with sales notes, or just that general ick feeling—you’re not alone. That’s not the kind of LinkedIn energy we’re about. So today, we’re chatting with LinkedIn marketing expert Diane Marie B., who’s here to help us flip that script. This episode is all about using LinkedIn to build genuine connections, grow your audience organically, and yes—even drive leads—without acting like a robot. Let’s get into it!
Episode Show Notes: https://duocollective.com/blog/your-guide-to-a-linkedin-marketing-strategy
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Choosing the right SEO tool can feel overwhelming—especially when different platforms give you different numbers. In this episode, we’re comparing Semrush vs. Ubersuggest—breaking down the pros, cons, features, and which one is best depending on your business goals. Whether you’re brand new to SEO or ready to nerd out with deep-dive data, we’ll help you pick the tool that fits you. Plus, we’re sharing why it’s not about finding the “perfect” tool—it’s about finding the one that helps you stay consistent and confident in your SEO strategy.
Episode Show Notes: https://duocollective.com/blog/ubersuggest-vs-semrush
Links Mentioned in This Episode:
Free Keyword Resource: https://duocollective.com/free-seo-tools
Challenge: https://duocollective.com/5-day-backlink-email-challenge
Sign Up for Ubersuggest: neilpateldigital.sjv.io/7aaZ4r
14-Day Free Semrush Pro Trial: https://semrush.sjv.io/c/5824244/2941232/13053
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
It’s birthday week for Abbey! In this fun and totally unfiltered episode, we’re flipping the script and answering your questions—all about life behind the scenes. From childhood dreams and wild adventures to garden plans and salty vs. sweet debates, nothing’s off limits. If you’ve ever wondered what Abbey would tell her younger self or what she really misses about agency life… this one’s for you. Grab your coffee and come celebrate with us!
Episode Show Notes: https://duocollective.com/blog/get-to-know-the-seo-queen-behind-duo-collective
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Think video is just for social media influencers? Think again.
In this episode, we’re sharing creative, impactful ways to use video as a service provider—from onboarding and proposals to tutorials, project reveals, and even celebration moments. Whether you want to save time, deepen client connection, or just simplify your process, video can do it all.
Plus, we’re sharing our favorite tool (Tella!) that makes creating beautiful, branded videos easier than ever—no fancy tech required. Ready to make video your new business superpower? Let’s do this.
Links Mentioned in This Episode:
Episode Show Notes
Try Tella for Yourself
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Some taglines are forgettable… others stick in your head for years. In this episode, we’re diving into the science behind what makes a tagline truly memorable—and how you can create one for your brand. From psychology to wordplay, we’re sharing why big brands like Nike and Apple nailed it, plus simple steps to craft a tagline that’s catchy, clear, and completely on-brand. Whether you’re rebranding or building from scratch, this episode will help you stand out with a tagline that actually works.
Episode Show Notes: https://duocollective.com/blog/the-science-of-memorable-brand-taglines
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever wish you could spot a difficult client before they sign the contract? In this episode, we’re talking all about creating your own Red Flag List as a service provider—and why it’s one of the smartest things you can do for your business. From vague visions to boundary-pushers, we’re sharing the signs to look out for, how to protect your energy, and how to start attracting more dream clients (yes, there’s a Green Flag List too!). If you’ve ever thought, “This client isn’t it,”—this one’s for you.
Episode Show Notes: https://duocollective.com/blog/red-flag-list
Links Mentioned in this Episode: https://duocollective.com/blog/how-to-spend-a-ceo-day-as-an-entrepreneur
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever wondered how long SEO actually takes? In this episode, we’re answering one of the most common questions we get—from quick wins in just a few weeks to the long game that takes 6+ months. We’re breaking down what real SEO success looks like, why it varies so much, and how to know where your website fits. Whether you’re just starting out or wondering why your efforts haven’t paid off (yet!), this episode is full of honest insights, realistic timelines, and encouragement to stay the course. Because with SEO, consistency always wins. 💪
Episode Show Notes: https://duocollective.com/blog/how-long-does-seo-take
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Think you’re doing SEO right? You might be making some surprisingly common mistakes that are keeping your website invisible. In this episode, we’re breaking down the biggest SEO mistakes small businesses make—like vague homepage copy, outdated blog posts, and missed internal linking opportunities. Plus, we’re sharing quick fixes so you can start improving your rankings today.
Bonus: We’re also hosting a FREE live webinar to help you get found online! If you’re listening after the fact, don’t worry—the replay is ready for you.
Tune in now to learn how to fix these SEO mistakes and start driving more traffic to your website!
Episode Show Notes: https://duocollective.com/blog/biggest-seo-mistakes
Links Mentioned in This Episode:
116: https://duocollective.com/blog/website-homepage-design-tips
Checklist: https://duocollective.com/116
Webinar: https://duocollective.com/gain-visibility-and-get-found
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Wondering why your website isn’t getting any traffic? In today’s episode, we’re breaking down why 90% of websites get zero traffic from Google—and how to make sure yours isn’t one of them. From building a solid keyword strategy and optimizing your site structure to creating quality, search-friendly content, we’ll share practical tips to help you boost your website visibility. Plus, get the details on our upcoming free live webinar where we’re sharing 5 real ways to get found online. Tune in and start getting more eyes on your business!
Episode Show Notes: https://duocollective.com/blog/why-websites-get-zero-traffic
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever feel like social media content planning is way more complicated than it needs to be? In this episode, we’re pulling back the curtain on how we plan content each month at Duo Collective. From our go-to Content CEO Days and favorite tools for saving inspiration to how we map out our entire month (and avoid the “What should we post today?” panic), we’re sharing the exact process that keeps us consistent and stress-free. Tune in for practical tips, behind-the-scenes insights, and a fresh take on showing up as your real self online!
Episode Show Notes: https://duocollective.com/blog/how-we-plan-social-media-content
Links Mentioned in This Episode:
54 https://duocollective.com/blog/the-secret-motivation-to-being-consistent-on-instagram
26 https://duocollective.com/blog/showing-up-as-your-authentic-self
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Motherhood and entrepreneurship—two full-time jobs, one wild ride. In this episode, we’re getting real about the challenges, wins, and lessons learned from juggling business and babies. From navigating shifting schedules and setting boundaries to embracing flexibility (and asking for help!), we’re sharing what’s worked for us and why giving yourself grace is key. If you’ve ever struggled to “turn it off” or felt the pressure to do it all, this one’s for you. Let’s talk about the real side of being a mom and business owner!
Episode Show Notes: https://duocollective.com/blog/the-realities-of-being-a-mompreneur
Links Mentioned in This Episode:
https://duocollective.com/blog/being-a-mom-entrepreneur
67 https://duocollective.com/blog/how-i-work-as-a-mom-and-ceo-with-limited-childcare
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Keeping your website fresh doesn’t have to be overwhelming! In this episode, we’re sharing the secret to consistent website updates—Website Working Days. Learn how setting aside dedicated time to refresh content, fix outdated info, and improve SEO can keep your site working for you. Plus, we’ll share tips on making website updates more fun and manageable (hint: coffee shops and checklists included!). Tune in to make website maintenance a habit, not a headache!
Episode Show Notes: https://duocollective.com/blog/the-secret-to-consistent-website-updates
Links Mentioned in This Episode:
116 https://duocollective.com/blog/website-homepage-design-tips
102 https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever wonder why certain brands just feel right? It’s all about color theory! In this episode, we’re diving into how color influences perception, evokes emotions, and plays a critical role in branding. From the psychology behind different colors to real-world brand examples, we’ll help you understand how to choose the perfect colors for your business.
Episode Show Notes: https://duocollective.com/blog/color-theory
Links Mentioned in This Episode:
150 https://duocollective.com/blog/must-have-branding-tools
60 https://duocollective.com/blog/4-common-branding-mistakes
Freebie: https://duocollective.com/brand-basics-diy-guide
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Want to create an online quiz but not sure where to start? In this episode, we’re breaking down how to choose the perfect quiz topic for your business. From brainstorming ideas that attract the right audience to aligning your quiz with your offers, we’ll walk you through the key questions to ask and proven topic types that perform well. Whether you're looking to generate leads, segment your audience, or just add a fun touch to your marketing, this episode will help you get started with confidence!
Episode Show Notes: https://duocollective.com/blog/how-to-choose-the-perfect-quiz-topic-for-your-business
Links Mentioned in This Episode:
115 https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips
29: https://duocollective.com/blog/how-to-build-a-quiz-with-interact-as-a-lead-magnet
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Struggling to stay organized and productive? In this episode, we’re sharing the key Q1 meetings and time blocks you need to have on your calendar. From goal-setting and financial planning to content batching and team check-ins, these meetings will help you stay aligned, focused, and ahead of the game. Whether you’re running a team or flying solo, these tips will ensure you’re setting the tone for a successful and intentional year. Let’s get those calendars ready!
Episode Show Notes: https://duocollective.com/blog/meetings-and-time-blocks
Links Mentioned in This Episode:
152: https://duocollective.com/blog/how-we-built-multiple-revenue-streams-and-you-can-too
151: https://duocollective.com/blog/ways-to-celebrate-your-growth-reflect-avoid-burnout-in-the-new-year
141: https://duocollective.com/blog/annual-business-planning-meeting
133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Curious about SEO audits? In this replay episode, we’re breaking down the exact process we use to audit our clients’ websites and improve their overall SEO performance. From understanding the core of SEO to actionable steps for analyzing content and strategy, this behind-the-scenes look is perfect for service providers, DIYers, or anyone curious about our approach. Tune in to learn why this timeless process still works and how you can apply it to your own business!
Episode Show Notes: https://duocollective.com/blog/a-breakdown-of-my-seo-process
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Curious about what’s next in SEO and branding? Today, we’re diving into our top predictions for 2025, from the rise of AI-driven strategies to the return of authentic, real-world branding. We’ll explore trends like retro-futurism, zero-click searches, and the growing importance of quality content. Whether you’re a business owner, marketer, or creative, these insights will help you stay ahead of the curve and prepare for what’s coming next year!
Episode Show Notes: https://duocollective.com/blog/seo-branding-and-marketing-predictions-for-2025
Links Mentioned in This Episode:
147: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency
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Instagram: https://www.instagram.com/duoonairpodcast/
Curious about creating multiple revenue streams? In this episode, we’re breaking down how we diversified our income and how you can do it too. From one-on-one services and digital products to memberships and paid webinars, we’re sharing what’s worked for us and how we’re scaling sustainably. Whether you’re looking to start small or dream big, this episode will inspire you to explore new income opportunities and build a more stable, scalable business.
Episode Show Notes: https://duocollective.com/blog/how-we-built-multiple-revenue-streams-and-you-can-too
Links Mentioned in This Episode:
Episode #147: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency
Episode #112: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success
https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Feeling burnt out by the hustle? In this episode, we’re sharing ways to celebrate your growth, reflect on your wins, and set yourself up to avoid burnout in the new year. From creating a “win wall” to journaling your successes and challenges, we’ll help you embrace reflection as a tool for clarity and motivation. Plus, we’re diving into tips for setting realistic goals, building in rest, and finding more joy in your business. Start the new year refreshed and ready to thrive!
Episode Show Notes: https://duocollective.com/blog/ways-to-celebrate-your-growth-reflect-avoid-burnout-in-the-new-year
Links Mentioned in This Episode:
17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey
141: https://duocollective.com/blog/annual-business-planning-meeting
61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert
19: https://duocollective.com/blog/ai-tools-we-love-for-our-business
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Looking for tools to make branding easier and more fun? In this episode, we’re sharing our top 9 favorite branding tools that help us (and our clients) stay organized, creative, and efficient. From finding the perfect font, color palette, or stock photo to compressing images and creating stunning designs, this list has everything you need to elevate your brand. Whether you’re starting fresh or refining your style, these tools will save you time and make the process seamless!
Episode Show Notes: https://duocollective.com/blog/must-have-branding-tools
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Launching a website soon? In this episode, we’re breaking down the 5 essential steps to set your site up for success. From creating a clear structure and optimizing images to crafting SEO titles and submitting your sitemap, we’re sharing the practical tips that make all the difference. Plus, we’ve got bonus advice on blogging before launch to give your site even more momentum. Whether you’re DIYing your website or working with a designer, these steps will help your site shine and get found faster!
Episode Show Notes: https://duocollective.com/blog/5-things-to-do-for-seo-if-you-are-launching-a-website-soon
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ready to launch your new brand but not sure where to start? In this episode, we’re walking you through how to make your brand launch seamless, strategic, and fun! From creating a timeline and checklist to updating everything from your website to your email signature, we’ll share the steps to ensure your launch is consistent and purposeful. Plus, we’re spilling tips on building hype and getting your audience excited for the big reveal. Whether it’s your first launch or a rebrand, this episode has everything you need to do it right!
Episode Show Notes: https://duocollective.com/blog/how-to-strategically-launch-your-brand
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Instagram: https://www.instagram.com/duoonairpodcast/
Curious about what it takes to grow a boutique marketing agency? In this episode, we’re sharing how we’re building our business with an intentional agency model in mind. From stepping into C-level roles to finding the right team members, we’re breaking down how we’re creating space to focus on strategy while scaling our operations. Whether you’re dreaming of growing a team or just curious about how we’re making it happen, this episode gives you a behind-the-scenes look at our journey.
Episode Show Notes: https://duocollective.com/blog/how-we-are-building-our-boutique-marketing-agency
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Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re reflecting on the lessons learned and the strategies we’d change if we could start over. From prioritizing brand strategy over chasing clients to building a financial foundation from day one, we’re sharing the insights that would have saved us time, stress, and sleepless nights. Whether you’re just starting out or looking to refine your approach, this episode is packed with actionable tips to set your business up for success.
Episode Show Notes: https://duocollective.com/blog/what-we-would-do-differently-in-our-first-year-of-business
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Thinking about investing in paid SEO? In today’s episode, we’re breaking down why it often doesn’t work as a standalone strategy. From high costs and low transparency to missing out on building long-term authority, we’ll share the pitfalls of relying solely on paid SEO. Plus, we’ll talk about why organic SEO is the better bet for sustainable growth and how to make it work for your business.
Episode Show Notes: https://duocollective.com/blog/why-paid-seo-doesnt-work
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Instagram: https://www.instagram.com/duoonairpodcast/
Think SEO takes hours? In today’s episode, we’re proving you can make meaningful SEO improvements in just ten minutes a day. We’ll share 10 quick, impactful SEO tips—from optimizing titles to adding internal links—that can help boost your rankings without overwhelming your schedule. Whether you’re new to SEO or just need easy wins, these tips are designed to fit into your day with ease.
Episode Show Notes: https://duocollective.com/blog/quick-seo-tips
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Instagram: https://www.instagram.com/duoonairpodcast/
Halloween bonus alert! In today’s special episode, we’re pulling back the curtain and sharing some of the “skeletons” in our business closet. From late nights and self-doubt to past failures and why we’ll never build websites again, we’re keeping it real with the struggles we face behind the scenes. Join us for a laugh (and maybe a few surprises) as we spill all the spooky truths about running a business! 👻✨
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Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re giving you permission to have a little fun with your brand. We’ll talk about when it’s okay to step outside your usual style, like adding seasonal colors or trying new trends on social media, and why this flexibility can boost engagement. From playful icons to unexpected content, we’re sharing tips to keep things fresh while staying true to your brand’s core. Let’s explore the rules you can bend to show up more authentically!
Episode Show Notes: https://duocollective.com/blog/your-permission-to-break-some-brand-rules
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Curious about how we plan for the year ahead? In today’s episode, we’re taking you behind the scenes of our annual planning meeting, sharing everything from why we do it to how we structure the day. We’ll talk about setting clear goals, evaluating our brand strategy, and even sprinkling in some creative moments to keep things fun! Plus, we’re sharing our tips for planning your own meeting and lessons learned from our experience. Ready to see how we set ourselves up for success?
Episode Show Notes: https://duocollective.com/blog/annual-business-planning-meeting
Annual Planning Meeting Agenda Template: https://duocollective.com/annual-planning-agenda-template
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Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re diving into why focusing on price isn’t the reason people aren’t buying from you. Instead, we’ll explore the real reasons behind low sales—like weak messaging, lack of trust, or not understanding your audience. We’ll share tips on how to create a stronger sense of value, build credibility, and remove barriers that may be stopping your audience from hitting “buy.” It’s time to shift your focus from price to what really matters!
Episode Show Notes: https://duocollective.com/blog/stop-focusing-on-the-cost-of-your-services
Links Mentioned in This Episode:
12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts
17: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re breaking down simple steps to help you create a brand voice that’s authentic, relatable, and consistent across all your communication channels. We’ll guide you through identifying your audience, aligning your voice with your values, and even using prompts to refine your current content. Get ready to craft a voice that not only represents your brand but also connects emotionally with your audience!
Episode Show Notes: https://duocollective.com/blog/simple-steps-to-building-your-brand-voice-and-tone
Links Mentioned in This Episode:
7: https://duocollective.com/blog/brand-strategy-vs-brand-design
126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand
44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know
https://duocollective.com/blog/what-is-a-brand-style-guide
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Have you heard of SearchGPT? In today’s episode, we’re diving into this new tool developed by OpenAI that merges search engine functionality with conversational AI. We’ll break down what SearchGPT is, how it’s different from Google, and what this means for SEO. Plus, we’re sharing actionable tips on how to prepare your content—like focusing on conversational language, long-tail keywords, and local SEO. Don’t worry, we’ve got you covered with everything you need to know to stay ahead of the curve!
Episode Show Notes: https://duocollective.com/blog/how-to-prepare-for-searchgpt
Links Mentioned in This Episode:
57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care
98: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses
https://duocollective.substack.com/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Feeling the pressure of a slow season in your business? In today’s episode, we’re getting real about how to navigate those tough times when business feels quiet. We’ll share practical tips like leveraging paid webinars, creating partnerships, and focusing on content creation. Plus, we’ll dive into how to network, listen to your audience, and even explore new revenue streams. This episode is all about staying proactive and finding new opportunities during slow seasons!
Episode Show Notes:
Links Mentioned in This Episode: https://duocollective.com/blog/tips-for-surviving-a-slow-season-of-business
133: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Struggling to come up with fresh blog ideas? In today’s episode, we’re sitting down with Eden from Maven Made Copy to uncover the secrets behind consistently finding new and engaging blog topics. Whether you’re stuck in a creative rut or just need a fresh perspective, we’re diving into the tools, processes, and expert tips that can help you keep your content pipeline full. Get ready to spark your next great blog idea!
Episode Show Notes: https://duocollective.com/blog/how-to-consistently-find-fresh-new-blog-topic-ideas
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Our last intro was wayyyyy back (as in episode #2 of Duo on Air 😅) so it’s about time we gave you a life update to catch you up on what’s been going on with us! We know how much you guys love little peaks into our lives and today, we’re in the hot seat.
Episode Show Notes: https://duocollective.com/blog/duo-life-update-2024
Links Mentioned in This Episode: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re shining a light on the little things that make a big difference in your business. From personalized touches like voice messages in DMs to going the extra mile with designed proposals, we’re exploring how small actions can have a huge impact on your brand and relationships. Whether it’s hosting local events or simply showing up consistently, these minor efforts add up to major results. Let’s talk about how you can start making these small but powerful changes today!
Episode Show Notes: https://duocollective.com/blog/the-little-things-that-make-a-big-difference-in-our-business
Links Mentioned in This Episode:
108: https://duocollective.com/blog/client-management-system-dubsado
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re diving into why the anti-meeting culture actually hurt our business. While cutting out meetings seemed like a great way to boost productivity, we soon realized it led to communication breakdowns, a lack of clear goals, and feeling disconnected from our big-picture vision. We’re sharing how we’re reintroducing meetings with a smarter, more strategic approach to keep our business on track and our team connected. Let’s talk about finding the right balance!
Episode Show Notes: https://duocollective.com/blog/the-anti-meeting-culture-hurt-our-business
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Wondering what kind of results SEO can get you? In today’s episode, we’re pulling back the curtain on some real-life SEO success stories. We’ll break down the specific updates we made to our clients’ websites, the results they achieved, and how SEO can be tailored to deliver impactful results for your business. From keyword opportunities to indexing boosts and page one rankings, we’re sharing all the details. Get inspired and see how these strategies could work for you too!
Episode Show Notes: https://duocollective.com/blog/seo-results-from-real-clients
Links Mentioned in This Episode: #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Got SEO keyword questions? We’ve got answers! In today’s episode, we’re diving deep into the world of SEO keywords, breaking down everything from what keywords are to how to choose the right ones for your content. We’ll discuss common myths, the importance of context over keyword density, and the four different types of SEO keywords you should know. Whether you’re just starting out or looking to refine your strategy, this episode is packed with insights to help you navigate the keyword game with confidence!
Episode Show Notes: https://duocollective.com/blog/answering-all-your-seo-keyword-questions
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Curious about the SEO tools we swear by? In today’s episode, we’re sharing our ultimate list of SEO tools that have proven to be game-changers for our business. From essential Chrome extensions to comprehensive platforms like Semrush and Ubersuggest, we’ll cover tools that help with everything from keyword research to meta descriptions and page speed insights. Get ready to enhance your SEO strategy with tools that can save you time and boost your search engine rankings!
Episode Show Notes: https://duocollective.com/blog/seo-tools-for-small-businesses-we-use-and-love
Links Mentioned in This Episode: #48: https://duocollective.com/blog/seo-keyword-research-tools
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Have you been asking the question, "Should I focus on SEO or Branding first?" In today's episode, we take a dive into how to decide which you need first. From thinking through your Brand Strategy to what your goals for your business are, we will give you some practical questions to find out where your focus should be.
Episode Show Notes: https://duocollective.com/blog/what-comes-first-seo-or-branding-services
Links Mentioned in This Episode:
7: https://duocollective.com/blog/brand-strategy-vs-brand-design
126: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Today we are talking with Kerrie Fitzgerald, an e-commerce and product business educator & consultant, and host of a top 100 marketing podcast called The 6 Figure Product Business Podcast. We’ve been friends with Kerrie since Duo was born and we recently had the opportunity to work with her on a branding project for her new poo bag business. In this episode, she’ll share her experience working with Duo vs. going the DIY route, including getting a Fiverr logo for her brand.
Episode Show Notes: https://duocollective.com/blog/fiverr-logo-vs-professional-branding
Links Mentioned in This Episode: https://www.instagram.com/amusejoypoobags/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Ever wondered how we keep our podcast running smoothly? In today’s episode, we’re pulling back the curtain on our podcast workflow, and spoiler alert—it’s not fancy or technical! From planning recording dates to promoting each episode, we’ll share the tools and processes that help us stay organized and efficient. Whether you’re curious about our idea generation methods, recording setup, or post-production steps, we’ve got you covered. Discover how we manage the nitty-gritty and keep the podcast magic alive!
Episode Show Notes: https://duocollective.com/blog/our-podcast-workflow
Links Mentioned in This Episode:
111: https://duocollective.com/blog/why-we-use-tella-screen-recorder-software
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Does your branding pass the test? In today’s episode, we’re diving into the three C’s of branding—Clarity, Consistency, and Constancy—to see if your brand stands strong. We’ll explore what each C means, why it’s crucial for your brand’s success, and share examples of brands that get it right. Get ready to play a fun game that will help you evaluate and strengthen your brand’s foundation. Let’s ensure your brand is clear, consistent, and built to last!
Links Mentioned In This Episode: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seo
Episode Show Notes: https://duocollective.com/blog/does-your-branding-pass-this-test-check-the-strength-of-your-brand
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Running a product-based business and looking to boost your SEO? In today’s episode, we’re sharing three powerful SEO tips that can drive more traffic and increase your sales. From optimizing your product pages to creating keyword-driven category pages and investing in rich, long-form content, we’ll guide you through actionable strategies that have brought success to our clients. Get ready to enhance your product SEO and stand out in the crowded marketplace!
Episode Show Notes: https://duocollective.com/blog/seo-tips-for-product-and-ecommerce-businesses
Links Mentioned in This Episode:
https://duocollective.com/seo-on-tap
https://duocollective.com/seo-creative-resource-directory/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Feeling overwhelmed with your marketing? In today’s episode, we’re tackling the chaos head-on with strategies tailored for busy business owners. We’ll dive into why you might feel swamped, how to identify your most impactful marketing channels, and ways to streamline your efforts. From understanding the 80/20 rule to analyzing your data, we’ve got you covered with practical tips to focus on what truly moves the needle. Tune in to simplify your marketing and reclaim your time!
Episode Show Notes: https://duocollective.com/blog/marketing-strategies-for-overwhelmed-business-owners
Links Mentioned in This Episode:
88: https://duocollective.com/blog/how-many-channels-to-market-your-business
37: https://duocollective.com/blog/how-to-diy-an-organic-marketing-roadmap
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we’re busting the myth that owning several domains boosts your SEO. We’ll break down why this isn’t true, explore legitimate reasons you might want multiple domains, and reveal hidden costs you may not have considered. Plus, we’ll dive into the pros and cons of keyword-rich domains and how they impact your brand. Tune in to get the real scoop and make informed decisions about your domain strategy!
Episode Show Notes: https://duocollective.com/blog/buying-multiple-domains-and-seo
Links Mentioned in This Episode:
109 https://duocollective.com/blog/3-things-search-engines-do
19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today’s episode, we uncover why opting for cheap design might end up costing you more in the long run. We’re diving into the hidden costs, from poor first impressions to increased marketing expenses, and sharing practical tips to make the most of your budget without sacrificing quality. Tune in to learn how strategic design can elevate your brand, build trust, and set you up for long-term success. Let’s make sure your brand investment pays off!
Episode Show Notes: https://duocollective.com/blog/why-cheap-branding-and-design-may-be-costing-you-more
Links Mentioned in This Episode:
101: https://duocollective.com/blog/copywriting-client-rebranding-experience
96: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand
22: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business
https://duocollective.com/blog/primary-and-secondary-logos-why-you-need-both-and-more-for-your-branding
https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business
https://duocollective.com/blog/4-common-branding-mistakes
https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know
https://duocollective.com/blog/why-you-need-a-custom-brand-pattern
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today's episode, we're diving deep into a topic that's a game-changer for your online visibility: How to Choose the Best Keywords. 🎯 Whether you're a seasoned blogger or just starting out, finding the right keywords can feel daunting. But don't worry—we're breaking it down step-by-step to boost your confidence and improve your search rankings!
Links Mentioned in This Episode:
Episode Show Notes: https://duocollective.com/blog/how-to-choose-seo-keywords
https://duocollective.com/free-seo-tools
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
15: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know
69: https://duocollective.com/blog/a-breakdown-of-my-seo-process
In today's episode, we sit down with Terra from Gloves for Grief to uncover the heartfelt journey of starting a nonprofit. We chat about the early steps of launching a nonprofit, fundraising strategies and the challenges that come with it.
Plus, we have an extra special announcement that was inspired by our partnership with Gloves for Grief... You are not going to want to miss this!
Links Mentioned in This Episode:
Duo Gives Back: https://duocollective.com/duo-gives-back
Episode Show Notes: https://duocollective.com/blog/starting-a-non-profit-with-gloves-for-grief
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Have you been thinking of using AI for your online business? In today's episode, we share our favorite AI tools that have been beneficial in our business, and we also cover tools where the verdict is still out! This episode is all about providing recommendations that could save you time and enhance your processes and workflows with tools that will make your life easier!
Links Mentioned in This Episode:
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today's episode, we're diving into some KEY things that we have had to let go of in order to grow our business. There is so much nose out there in the online space about what you should and shouldn't do - and this is our reflection of what we've tried, what worked and what didn't, and what we're doing right now to grow our business.
Links Mentioned in This Episode:
Episode #50: How to Feel More Confident About Your Business Finances
Episode Show Notes:
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
In today's episode, we're diving deep into the heart of our business partnership and how it's evolved. From our early days at the agency to today's world inside Duo Collective. Join us as we share a behind-the-scenes look at how we balance business, personal goals, and the occasional chaos.
Whether you're thinking about starting a partnership or already in one, we're unpacking how to leverage each other's strengths, handle those uncomfortable moments, and remind ourselves that, above all, we're human.
Links Mentioned in This Episode:
Episode Show Notes: https://duocollective.com/blog/how-our-business-partnership-has-evolved-in-5-years-of-duo
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Whether you’re rocking a single-page website or you’ve got an elaborate digital playground, we’ve got some savvy tips to help you make your homepage not just good, but delicious. This episode is packed with practical advice on how to structure your homepage, from clear navigation to catchy call-to-actions, and yes, even a little bit of SEO magic!
To make this episode even better, we have a checklist for you. Grab it below!
Homepage Design Checklist: https://duocollective.com/116
Episode Show Notes: https://duocollective.com/blog/website-homepage-design-tips
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We have Kayla Dean on the podcast this week! She’s a website copywriter and the owner of The Literary Co. We have tons of copywriters in our world of business, and you’ve probably heard us talk about the magic of good website copy. But today, we’re talking about evergreen quiz funnels with some copy tips that can make your quizzes shine AND work for you and your brand.
Show Notes: https://duocollective.com/blog/evergreen-quiz-funnels-and-copy-tips
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We're stepping into uncharted territory – yes, we’re talking about paid ads! As your go-to Duo for all things organic marketing, we've always navigated growing our business without spending a penny on ads. But guess what? We decided to shake things up a bit.
Join us as we spill the beans on our first-ever dive into paid advertising for our recent course launch, SEO on Tap. We’re sharing the behind-the-scenes and nitty-gritty of the campaign, from the set up to the results. Plus learn why having a solid organic foundation is crucial before you even think about opening your wallet for ads.
🔍 What’s Inside This Episode:
- Our "Why" behind venturing into paid ads
- The ins and outs of our strategy: What worked, what didn’t, and why video content might just be your new best friend 📹
- The surprising power of freebies in converting ad views into tangible leads
- Behind-the-scenes data: a cost-per-lead that will make your jaw drop! 😱
- Our evolving relationship with paid ads and how it fits into the Duo strategy moving forward. 🧬
We're laying it all out there – the successes, the lessons, and the unexpected twists. Whether you're ad-curious or a seasoned pro looking for a fresh perspective, there's something in this episode for you! 🌟
Show Notes: https://duocollective.com/blog/our-experience-running-paid-ads
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
It’s officially spring cleaning season, which means it’s time to see what needs to be cleaned up in your business. This is something we definitely need to be better at (don’t even talk to us about our inboxes 😬) So selfishly, we loved talking to Jade to get some tips on how to declutter your business.
Show Notes: https://duocollective.com/blog/declutter-your-business-in-5-steps
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We are sharing behind the scenes of our latest launch for our DIY SEO Course, SEO On Tap! We’ll talk about how it came to life, why it was a success, and what we’d do differently. If you’ve been thinking about launching a course or you’re just curious about what it’s like to create one, this episode is for you!
Show Notes: https://duocollective.com/blog/5-things-that-made-our-course-launch-a-success
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We are so excited to invite the founder and CEO of Tella, Grant Shaddick, to the podcast. Tella is an all-in-one video platform and screen recorder software for creators just like you and us. It is the perfect place to create online courses, one-on-one client videos, demos, promotions, and more.
We absolutely love this platform and are constantly getting comments and questions from our audience wondering what tool we just created that video with. In this episode, Abbey shares how we use this tool and our favorite features, and Grant even shares a sneak peek of what they are building behind the scenes. We can't wait for you to listen!
Show Notes: https://duocollective.com/blog/why-we-use-tella-screen-recorder-software
Save 30% when you start using Tella: https://tella.tv/?via=duocollective
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Can you actually teach yourself SEO and see results? In this episode, we are chatting with Katy, who's not just a guest; she's walked the walk, having navigated the twists and turns of SEO with a little help from SEO On Tap— a self-paced online course for entrepreneurs who are sick of feeling overwhelmed with SEO and want to finally get it.
Katy is here to spill the beans on what it really looks like to be a student of ours, the good, the hard and the totally unexpected.
If you are curious if an SEO course can truly be your DIY guide to digital success, or you're just looking for some inspiration from someone who's been right where you are, this episode's got you covered.
SEO On Tap: https://duocollective.com/seo-on-tap
Show Notes: https://duocollective.com/blog/a-peek-inside-diy-seo-course
Have you ever wondered how search engines actually work? More importantly how they can work for you. That’s what we’re talking about today: three things search engines do.
Show Notes: https://duocollective.com/3-things-search-engines-do
Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy
Are you finally feeling ready to invest in a client management system? Maybe you already have one and your wondering if it's the best tool for you? Or maybe you already love Dubsado like us and want to see if there are any fun tricks you might be missing. Either way, this episode is for you. Because today, we are joined by Becca Berg, the Co-founder and CEO of Dubsado! Grab your earbuds and enjoy!
Show Notes: https://duocollective.com/client-management-system-dubsado
Register For The Make SEO Easy Masterclass: https://duocollective.com/make-seo-easy
Save 20% off your first year: https://www.dubsado.com/?c=duocollective
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Maybe you love social media or maybe you hate it? Regardless of how you feel about the social platforms, we all understand that we can’t lay our entire business foundation on them.
But today we are going one step deeper. We aren’t just talking about how to survive without social media and that it is possible. But we are talking about the psychology of what these platforms can do to our mind. This episode isn’t meant to be scary, but to share some of the facts on why we may have this love-hate relationship with Instagram or TikTok. And of course to talk through healthy boundaries that should all tie back to your brand values.
Show Notes: https://duocollective.com/6-marketing-strategies-that-arent-social-media
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
We’ve started prioritizing speaking gigs in our marketing strategy, and we want to take you BTS of how we prepare for them!
Speaking and events have been a hot topic lately. People are craving connections and community. And we don’t expect that to change any time soon. So, let’s chat about the two events we’ll be speaking at and how we prep for them!
Show Notes: https://duocollective.com/prep-for-speaking-gigs
https://duocollective.com/blog/the-best-conferences-to-attend-for-entrepreneurs/
23: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Have you ever wondered how to keep more of your hard-earned money in the bank?! Then this episode is for you! It always seems to fly out the window! So, how do we increase our profit margin and reduce unnecessary costs? Kendra is here to help! She will go over everything you need to know about how to increase your bottom line.
Show Notes: https://duocollective.com/tips-to-increase-your-bottom-line
Tuesday Tips & Sips: https://duocollective.com/subscribe
Instagram: https://www.instagram.com/duoonairpodcast/
Today, we are talking about something that makes us feel a little crazy... how many clients we have at once and how the heck we manage it without dropping all the balls. 😅 In this episode we are getting real and sharing some of our favorite client management tips. While, of course, maintaining our sanity and growing our bottom line.
We just counted, and right now, we have 15 clients (plus about three more on hold for various reasons). This is on top of building a course, running a coaching program, managing a podcast, and, ya know, all the other personal life stuff going on.
It feels a little insane but also totally manageable at the same time... we are about to tell you how!
Show Notes: https://duocollective.com/blog/client-management-tips
61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/
Asana: https://duocollective.com/blog/how-to-use-asana/
Instagram: https://www.instagram.com/duoonairpodcast/
We are spilling all the beans on our favorite website platform and why— from both a design and an SEO perspective. If you are still deciding what platform to use to build your website, or thinking you may need a change... tune in!
Show Notes: https://duocollective.com/blog/why-we-chose-showit-for-our-website
Snag One Month Free of ShowIt Here:
https://showit.com/?referralCode=duocollective
Use DuoCollective15 to Save 15% off Tonic templates: https://tonicsiteshop.com/?ref=DuoCollective
Northfolk: https://northfolk.co/yt-asset-library/
ShowIt Facebook Group: https://www.facebook.com/groups/604255509723635
TinyJPG: https://tinyjpg.com/
CompressJPEG: https://compressjpeg.com/
Instagram: https://www.instagram.com/duoonairpodcast/
Today's episode we dive in deep to explore five different website pages that you likely didn’t even know you needed. The best part? These pages will even help give you a little SEO boost. And I am going to share all the details on why! So grab your notebook and let's dive in!
Show Notes: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo
404 Page Best Practices: https://duocollective.com/blog/404-page-best-practices-for-seo/
Course Waitlist: https://duocollective.com/seo-on-tap
Instagram: https://www.instagram.com/duoonairpodcast/
We are so excited to bring Sara Gillis on the podcast!
Sara has been a student of ours, a friend and now a client! She is a copywriter specializing in helping female creative business owners, especially photographers, stand out through their words. There are so many topics we could talk about with her, BUT in today’s episode, we’re talking about her branding experience with us and everything that it entailed.
From when she knew she needed a rebrand to the emotions that come along with the rebranding process, we talk about it all!
Show Notes: https://duocollective.com/blog/copywriting-client-rebranding-experience
Instagram: https://www.instagram.com/duoonairpodcast/
It’s hard to believe we are 100 episodes in, yet we still feel like we have just scratched the surface and have so much more to share!
For today’s episode, Courtney had a crazy idea… “How about we share 100 lessons we’ve learned in entrepreneurship?” We’re always up for a challenge. So here we go…. Rapid fire style.
Some of these are lessons, and some are confessions— just keeping it real with you guys.
Show Notes: https://duocollective.com/blog/100-lessons-weve-learned-in-entrepreneurship
Instagram: https://www.instagram.com/duoonairpodcast/
Rather than the whole look ahead and goal-setting theme that always comes around right before the new year, we wanted to take a different approach because well, we suck at celebrating. Maybe you do, too!
Instead, let’s spend this time reflecting on 2023 with some wins and not-so-much wins from this past year. This is going to be a real raw reflection and could turn into an emotional journey.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/reflecting-on-2023
Presale Doors Open for SEO On Tap: https://seocourse.duocollective.com/courses/seo-on-tap
65: https://duocollective.com/blog/signs-you-are-ready-to-pivot-your-business/
55: https://duocollective.com/blog/preparing-for-maternity-leave/
87: https://duocollective.com/blog/courtneys-maternity-leave-recap/
74: https://duocollective.com/blog/how-to-let-go-and-outsource/
50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/
Instagram: https://www.instagram.com/duoonairpodcast/
In today's fast-paced digital world, staying ahead in content creation can feel like an uphill battle. But what if AI could be your secret weapon? In this episode, we're diving into the transformative power of ChatGPT with simple hacks and AI prompts that change the game.
Join us as we uncover the smart, time-saving strategies using ChatGPT, making content creation not just more efficient but downright enjoyable. Whether you're a seasoned entrepreneur or just starting, we'll guide you through the ins and outs of using AI tools effectively.
So, whether you're battling content creation burnout or looking to spice up your strategy, this episode is your ticket to easier, more dynamic, and engaging content. It's time to let AI do the heavy lifting, so you can focus on what you do best: bringing your unique voice to the world.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/steal-these-chatgpt-prompts-for-creative-businesses
57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/
59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/
Instagram: https://www.instagram.com/duoonairpodcast/
Joining our podcast today is on of our past SEO students, Rachael Woods from Woods MarCom. She specializes in bringing her clients the best data-driven marketing strategies. Of course Abbey's nerdy SEO self was thinking, “Heck yes, bring on the data!”
In this episode, we talk about the importance of a customer research strategy and how it can impact where you spend time marketing your business. As always, we promise to remove the jargon and give you some simple strategies to get started. Let’s dig in together and start thinking differently about our 2024 marketing strategy.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/customer-research-strategy
Instagram: https://www.instagram.com/duoonairpodcast/
In this episode, we reveal how these mini-branding heroes can add a punch of personality to your business. Perfect for places where your main logo can’t go. Submarks are your brand’s playful companions, ensuring consistency with a fun twist.
Tune in as we share easy tips for creating submarks that truly complement your main logo. Whether you're just starting or thinking of adding a submark to your existing brand, we've got you covered. Let’s explore how these small marks can make a big impact!
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/how-to-use-submark-logos-for-your-brand
44: https://duocollective.com/blog/7-common-brand-marketing-terms-you-should-know/
81: https://duocollective.com/blog/search-experience-is-changing/
Instagram: https://www.instagram.com/duoonairpodcast/
Join us as we chat with Emily, a trailblazer in sustainable style, unraveling how conscious fashion choices not only reflect your personal brand but also resonate with your business values.
Whether you're a fashion enthusiast or typically roll up to your laptop in your sweats and fuzzy socks (guilty! 🙋🏼♀️), this episode will offer some actionable tips to blend eco-consciousness with your entrepreneurial spirit. Plus some fun power dressing moments to really help you step into your best CEO role.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/how-to-market-yourself-through-fashion
Instagram: https://www.instagram.com/duoonairpodcast/
Why on earth do we believe that SEO is so hard?
If you thought you were the only one, know that you absolutely aren’t. When we surveyed our audience the same concerns popped up again and again:
- “It seems difficult.”
- “Where to start? I am overwhelmed.”
- “I feel like I’ll never grasp it.”
- “If I spend the time to learn it, it won’t work for me.”
In this episode, we break down the lies. Together let's understand why you feel this way, and better yet, let’s reverse it. Because who wants to believe lies?!
Links Mentioned:
Show Notes: https://duocollective.com/blog/why-do-you-believe-seo-is-hard
SEO Course Waitlist: https://duocollective.com/seo-on-tap
Coaching: https://duocollective.com/seo-group-coaching
76: https://duocollective.com/blog/seo-maintenance-metrics/
Instagram: https://www.instagram.com/duoonairpodcast/
Ready to up your Pinterest game? In this episode, we're diving into how this platform can massively boost your reach, organically. We’ve got Laurel, an SEO and Pinterest expert, joining us to share practical, easy-to-implement Pinterest strategies. Whether you're starting fresh or looking to breathe new life into your Pinterest presence, this episode is packed with straightforward tips and insights. Forget complex jargon; we're keeping it simple and effective. Tune in to discover how you can make Pinterest work harder for your business.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/tips-to-boost-your-organic-traffic-with-pinterest
Instagram: https://www.instagram.com/duoonairpodcast/
Get ready to tune into a game-changing conversation that's all about the secret weapon in business you never knew you needed: your nervous system.
Forget the dry science lecture – we're mixing in-depth knowledge with our own brand of fun as we uncover how a well-tuned nervous system can be your ally in the entrepreneurial arena.
Join us and our guest Chelsea as we break down why feeling good isn't just a perk, it's a business strategy. We also share the everyday tools you can use to keep stress at bay and your decision-making sharp. Hit play and let's get into the nitty-gritty of nervous system!
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/importance-of-nervous-system-health-as-an-entrepreneur
Instagram: https://www.instagram.com/duoonairpodcast/
Dive into the spooky side of marketing with us on this Halloween special episode! We even dressed the part— You'll have to tune in to "hear" 🎸🌏
Beware of the haunting tricks that have terrified so many entrepreneurs. But don't worry, just before the witching hour strikes, we'll conjure up a bag of digital goodies that you are definitely going to want!
Remember, Halloween might be once a year, but these marketing tricks lurk all year round. So, tune in, stay vigilant out there! 🌌🕸️👻🍬🎙️
Links Mentioned In This Episode:
Digital Treat Bag: https://duocollective.com/trick-or-treat
Show Notes: https://duocollective.com/blog/marketing-tricks-and-treats
Instagram: https://www.instagram.com/duoonairpodcast/
In this episode, dive deep into the evolution of Duo Collective, exploring the many twists and turns that shaped our journey. Every business evolves, and ours is no exception. We hope you take away some actionable insights and strategies to streamline and elevate your own entrepreneurial journey— oh and have a little fun too!
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/evolutions-of-our-business/
Instagram: https://www.instagram.com/duoonairpodcast/
63: https://duocollective.com/blog/canva-design-tips-from-a-brand-designer/
61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/
58: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list/
https://duocollective.com/blog/3-flodesk-workflows-for-creative-business-owners/
It's so easy to get caught in the cycle of our day jobs or even our own businesses, letting our passions slide to the wayside. On this episode, we dive deep into the art of rediscovering and nurturing those passions—whether they're related to your main hustle or a delightful escape from it.
Join us as we chat with our friend, Tiffany of Cateeva Studio, who's brilliantly balancing a corporate role alongside her love for art. We explore the challenges and joys of juggling multiple roles, the importance of seeking passions outside our primary work, and the fulfillment that comes from pursuing what truly lights us up.
Whether you're an entrepreneur yearning for a creative outlet or someone looking to reignite a lost love, this episode is a reminder that it's never too late to chase your dreams and passions.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/reconnecting-with-lost-passions
Instagram: https://www.instagram.com/duoonairpodcast/
Ever find yourself puzzling over how many marketing channels to juggle? We get it, and we've been there. In today's episode, we're diving deep into that very question, and trust us, the answer might just give you a delightful double-take! Let's cut through the noise and discover a fresh, feel-good approach to marketing. Spoiler alert: you might not be expecting our answer!
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/how-many-channels-to-market-your-business
Instagram: https://www.instagram.com/duoonairpodcast/
83: https://duocollective.com/blog/new-seo-metric-brand-authority/
26: https://duocollective.com/blog/showing-up-as-your-authentic-self/
Are you ready!? Tune in as we dive into Courtney's maternity recap. From hopeful rainbows in Iceland to the joyous arrival of little Mila, this episode promises an emotional rollercoaster of love, the realness of those sleepless nights, and the intimate moments of becoming a first-time mom. Grab your headphones and get ready for a little sneak peek behind the scenes of our live as mama's and CEO's.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/courtneys-maternity-leave-recap
Instagram: https://www.instagram.com/duoonairpodcast/
55: https://duocollective.com/blog/preparing-for-maternity-leave/
In this episode, we're diving deep into the vibrant world of business development, but not in the way you might expect! We're joined by Melissa Lohrer from Waverly Ave, who's going to shake up your perceptions. In fact, the word business development might feel a bit too jargony. Don't worry, we will dive into that!
Prepare to explore growth strategies with a playful twist—think scavenger hunts and bingo for your business! We'll also uncover the crucial pillars that every business owner needs for success and discuss how to leverage your unique strengths for optimal growth. Melissa's fresh and fun perspective promises an enlightening conversation that's packed with actionable insights. Tune in and discover a more exciting approach to business development!
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/business-development-strategy
Instagram: https://www.instagram.com/duoonairpodcast/
In this episode, we dive deep into the hidden world of Keyword Cannibalization: a sneaky SEO mishap where multiple pages on your site are unintentionally competing for the same search terms. Think this might be you? You might be doing it without even realizing!
Join us as we:
- Define what Keyword Cannibalization is and why it's more harmful than you think.
- Share real-life examples
- Offer insights on aligning content with search intent and how to ensure different pieces of content are serving unique purposes.
- Present 3 critical questions to help you audit your content and spot potential overlap.
- Offer actionable tips to steer clear of this pitfall in the future.
By the end, you'll be equipped to create content that's not just keyword-savvy but also laser-focused on user intent. And remember, it's not about keyword repetition; it's about value. Tune in and level up your content game! 🚀
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/how-to-avoid-keyword-cannibalization
Instagram: https://www.instagram.com/duoonairpodcast/
It’s our very first repeat guest, and we couldn’t be more honored to have her back on the pod! Introducing the one and only Sara from Between The Lines Copywriting. Sara first joined us on episode 12 to chat all about writing copy that converts. If you are a part of Sara’s weekly newsletter, Tuesday Table of Contents (link at the bottom to subscribe!), then you know she is not only amazing at writing copy that sells, but she is also an incredible storyteller.
We love sourcing new topic ideas from our listeners, aka you. And one of those topics was all about Substack. Our brains immediately thought of Sara, and you’ll soon find out why. If you don’t know what this is, don’t worry - we will get into all that goodness with the email marketing queen Sara.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/is-substack-the-right-platform-for-your-content
Instagram: https://www.instagram.com/duoonairpodcast/
12: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/
SEO is evolving, and there's a new metric on the block that's making waves: Brand Authority. You already know we’re your besties in everything search and design, and this new metric just brought it all together for us!
In this episode, we dive deep into why branding is becoming a big deal in SEO and how it pairs with one of the biggest SEO metrics we watch for ourselves and our clients, Domain Authority. Plus, we'll share some neat tricks to boost your brand's presence online. Tune in for a fresh take on the evolving landscape of SEO where branding is making waves.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/new-seo-metric-brand-authority
Instagram: https://www.instagram.com/duoonairpodcast/
69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/
76: https://duocollective.com/blog/seo-maintenance-metrics/
Join us today for a special chat with Lisa Sanchez from The Cocoon. With credentials like Harvard and top tech giants, Lisa's journey from high achiever to burnout is both relatable and enlightening.
Now, if you're expecting a deep dive into spiritual realms, think again. Our talk remains grounded, focusing on the very real act of listening to oneself. Lisa's insights are not about mystical forces but about understanding and valuing our inner voice.
So, if you've felt that internal nudge or wondered about the role of intuition in business, this episode is for you. Tune in, stay present, and connect with your authentic self in a whole new way.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/how-to-embrace-your-intuition
Instagram: https://www.instagram.com/duoonairpodcast/
The search experience has been relatively the same for many years. You turn to Google to find an answer to a question. You then get served a bunch of articles. Next, you pick which ones you want to read and ta-da you’ve got your answer. Sounds familiar, right?
But soon, everything about this experience is going to change. In fact, if you use Bing, it already has with the integration of ChatGPT. Earlier this year, Google released what is called the “search generative experience,” or SGE. This is where select users who opt-in or have been invited, can interact with their experimental version of search that displays AI-generated responses (from their own ai tool called BARD) above the old school list of results.
This announcement has caused a lot of fear. Does blogging even matter anymore? Is SEO going to be obsolete? Let’s talk about it.
Links Mentioned In This Episode:
Show Notes: https://duocollective.com/blog/search-experience-is-changing
Instagram: https://www.instagram.com/duoonairpodcast/
57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/
59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/
Have you ever wondered what it's like to outsource your SEO with us? You're about to get a first-hand review! Today a former client of ours, Dana, is joining us! Dana is the founder of DWD Travel, and she is living the dream helping her clients plan dream destinations around the globe whether it be a romantic getaway or destination wedding.
We worked with Dana last year on an SEO website audit, and it was actually her idea to come on and share her experience, and we freakin’ love her for it. Not to mention, she got to record this episode in Costa Rica while she stayed inside an airplane-converted hotel room, and actually, monkeys started stealing her clothes while we were recording! 🤣 Honestly, this episode is too good. Let's get into it!
Links Mentioned In This Episode
Show Notes: https://duocollective.com/blog/what-its-like-to-outsource-your-seo
Instagram: https://www.instagram.com/duoonairpodcast/
How on earth do we come up with content ideas?! I mean, we have our email newsletter, weekly podcast episodes, blogs, all the different social media platforms… How do we keep up with it all? Well it's simple... we have trained our minds to always be on the look out for content. And of course there are a few tools that we absolutely love to leverage when the well comes up dry. Those tools are exactly what we want to share with you today!
First, we have a little tip for you. We think about content holistically for our business. We don’t think of our podcast, Instagram, blog, and email as separate entities. Content is content and should be spread out across all platforms. The second you start bucketing your content into different platforms, you are creating ten times more work. So let's work simpler, not harder.
Links Mentioned In This Episode
Show Notes: https://duocollective.com/blog/tools-for-blogging
Instagram: https://www.instagram.com/duoonairpodcast/
57: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care/
59: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools/
48: https://duocollective.com/blog/seo-keyword-research-tools/
Resource: How to find SEO Keywords https://duocollective.com/free-seo-tools
If we asked you "are you growing your business with intention?" how do you think you'd answer? This question gave us a little pause and we bet it did for you too. The definition of intention is an idea that you plan, or intend, to carry out. It's easy to think about our everyday intentions, our weekly intentions and even our monthly intentions. But when you start thinking about your intentions at a larger scale it gets a little trickier.
We were thrilled to invite Andi on the podcast from Oui, We Studio. So thrilled that after we recorded this episode, we couldn’t ask her fast enough about joining her Conscious CEO program.
We talked about some incredibly powerful strategies in this episode around growing your business with intention, and there were a few moments where her suggestions scared the crap out of us… but in a good way. We knew we had to take some of these strategies to heart if I wanted our business to grow with intention.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-grow-your-business-with-intention
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Sunny McGraw is a marketing and mindset coach for women in their prime. She has worked with some of the world's biggest brands like Coke, Starbucks and Ford. She Founded her business today, Sunny McGraw Marketing, at age 50 and she is a living model of the fact that it is never too late to follow your dreams.
One of our favorite moments on the podcast was the fact that we all need only one simple thing to succeed at entrepreneurship. Tune in to hear her success mindset framework and so much more.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-cultivate-a-mindset-for-success
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
DOWNLOAD THE FREE SEO METRICS WORKSHEET
Today I am spilling the beans on how I feel about SEO retainer packages, why I don’t offer them, and what truly matters when it comes to SEO maintenance. Plus we even made you a free worksheet to manage all these metrics so you can track them and feel more confident in your SEO growth.
LINKS MENTIONED:
SEO METRICS WORKSHEET: https://duocollective.com/podcast-freebie-seo-metrics
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-maintenance-metrics
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
EPISODE #19: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/
EPISODE #62: https://duocollective.com/blog/write-the-best-seo-title-and-meta-description/
EPISODE #69: https://duocollective.com/blog/a-breakdown-of-my-seo-process/
There is no way you won't feel a spark of motivation from our guest after listening to this episode. Sensi Graves popped into our inbox with the coolest story and combination of careers, from being a professional kiteboarder to starting her own swimwear brand and finally now being a motivational speaker. She said something that struck us to our core in her podcast application — “I didn’t feel proud of myself.”
I wanted to shout through my computer and say, “How!? Look at all the amazing things you’ve done!” And then I paused for a second and thought I might be doing this to myself. Look at all the things that we’ve done as CEO’s and working moms. Chances are you feel this too. And it’s time to make a change. I cannot wait for you to listen to this episode with Sensi, and I hope you walk away a few steps lighter feeling like the amazing human you are!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/two-tips-to-overcoming-limiting-beliefs
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
One of the very best things we did in our business within the last year was outsource, and it’s one of the reasons we have been able to bring in the consistent revenue we have now, even while Court is out on mat leave! This wasn’t easy though.
As entrepreneurs, we constantly think of reasons NOT to outsource. Do you relate to any of these?
- I’m nervous.
- I have no idea how to hire someone, let alone find someone I trust.
- I can do it better.
- It will take me too long to train someone.
- It’s going to cost me too much money.
We have felt every single one of those, and we still feel them! Even though we do outsource, we could absolutely outsource more. It’s a constant battle to figure out what is worthy of outsourcing! So let's break it all down in this episode; how to let go and start outsourcing more and how to set your team up for success.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-let-go-and-outsource
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
EPISODE 61: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert/
EPISODE 50: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances/
EPISODE 33: https://duocollective.com/blog/the-secret-to-defining-boundaries-balance-with-val-marlene-creative/
This episode is going to be hard for me, not going to lie! Choosing one thing… HOW!? So I had to think long and hard about this one, and I am feeling pretty good about the answer.
However, this answer does come with a caveat, and that is if you don’t have an optimized website. That is step one! Now if you have gone through the process of optimizing your website, whether that be DIYing it yourself, hiring someone, or leaning on your copywriter or web designer to help… here’s what I would focus on this year.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/backlinks-will-improve-your-seo
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Every once in a while, you hear or see something so good that doesn’t leave your brain. That’s how we felt after listening to Cassandra Le’s TED Talk. She is a first-generation Vietnamese-American immigrant living in Spain. She is an absolute wealth of knowledge on how brands, businesses, and thought leaders can share their message loud and proud while also being inclusive and rallying their community.
The first question Court and I asked ourselves was “Are we being inclusive?” and “Is our marketing off-putting for multicultural audiences?” It was a vulnerable moment for us to address our ignorance and make some changes in how we show up. We are so excited for you to listen to Cassandra’s story and her actionable tips to make sure you are being culturally aware in your marketing.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/become-culturally-aware
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
THE QUIRKY PINEAPPLE: https://thequirkypineapple.com/
Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these two topics. 😉
So why search and design and how can having a strong brand help your SEO? We are unveiling the synergies between these two topics and how they can enhance your organic marketing strategy. And yes, this means both visually and from a strategy perspective. And no, we are not just talking about your logo. (It’s never just about the logo!)
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/having-a-strong-brand-can-help-your-seo
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
When we talk about outsourcing, does lead generation come to mind? If we were being honest, I’d say no. I think about content creation, social media management, systems, and VA’s… but lead gen and sales? That feels like something huge companies do… right?
Well, after this episode, our brains were completely flipped. This got us thinking about just how important— better yet, profitable— it can be to outsource this process. If this sounds intriguing, then you are in for a treat, my friend.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-source-new-leads
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
COMMUNITY CATALYST: https://www.thecommunitycatalysts.com/
Have you ever wondered how we audit our client's website and overall SEO performance? Well, today’s your lucky day! On this podcast episode I am breaking down how I approach different SEO projects for businesses of all sizes. The best part is, that no two SEO projects are the same— and that is why I love this work so much!
There are normally three opportunity buckets my clients usually fall into. This helps determine where I should spend the most time researching and optimizing. Chances are, you will too. So follow along and see where you might need to focus on growing your SEO next.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/a-breakdown-of-my-seo-process
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
BACKLINK CHALLENGE: https://duocollective.com/5-day-backlink-email-challenge
We’re bringing something a little different to you today! Different, but equally important as all the other topics we talk about 🙂 We are not talking about SEO, branding strategies, or even marketing tips. We are talking about nutrition. And let's be honest, as entrepreneurs and business owners, we can kinda be the worst at neglecting this.
If there was ever a stat created about how many of us fuel our day with food the right way… I’d be scared to see it. We talk about so much in this episode from the crazy fads out there to real tips that feel attainable so you can stop skipping lunch and be more productive. Sounds great, huh!? Let’s meet a past client of ours, Bonnie from The Nourished Path. Bonnie and her team help clients create personalized nutrition plans that fit their lifestyles— not the other way around.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/nutrition-for-entrepreneurs
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
LINKS FROM EPISODE:
Lunchable Meals: https://www.thenourishedpath.com/blog/on-the-go-meals-for-weight-loss
Restaurant Cheat Sheet: https://www.thenourishedpath.com/resources
Soon enough you will be hearing about both of our journeys juggling motherhood and running a business. But since Court just had her sweet little baby, she has plenty of time to soak up those snuggles on her maternity leave before figuring all that out. So on this episode of Duo On Air, you are getting a sneak peek into Abbey's world with two little toddlers. Buckle up, because it's not a neat little schedule that's for sure.
It’s so hard to find a balance between work time and mom time. We want to spend all our time with our kids, yet we also have a business we love. We are constantly torn between the two. Chances are this struggle will never fade. We are always going to have to make sacrifices somewhere. So while I come to you on this episode sharing what works for me; it's not a science. I hope it gives you freedom and inspiration to dream up a world where you can do both. You can be both a mom and a CEO and you can love every minute of it.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-i-work-as-a-mom-and-ceo-with-limited-childcare
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
MATERNITY LEAVE EPISODE: https://duocollective.com/blog/preparing-for-maternity-leave/
MEET MILA 💕 https://www.instagram.com/p/CsOnGQ6uEdn/
Have you thought about finding a business partner? We love connecting with other "Duos"— whether they started as partners, or found one along the way. But have you ever considered that you can have a partnership while still running your own business?
Take our guests, Isobel and Samara, for example. These two ladies run completely separate businesses yet collaborate together on client projects! They combine strategy, design, and copy to create swoon-worthy websites that work for their clients. Copy and design; a beautiful partnership!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-a-business-partner
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
MEET SAMARA: https://samarabortzdesign.com/
MEET ISOBEL: https://isobelgriffin.com/
Today, we are talking about something that is very real in our business right now and that is this feeling that something needs to change. We've made a few big changes recently. We actually ended a program we thought we were going to love. It was disheartening. But you know what's more disheartening? Sticking with something that doesn't feel right. After all, there’s nothing wrong with changing your business - it is your business, right!?
It’s terrifying, but it’s a gut feeling that it’s time to grow and change. If you’re in the same boat, we hope this episode will encourage you to follow your gut and make a change!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/signs-you-are-ready-to-pivot-your-business
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Tune into our episode with Annik Welsh, a Social Media Manager and a certified Confidence & Social Media Coach. Two titles we've never heard together, but my goodness is that needed!
We know we aren't alone when we hit those moments of imposter syndrome and feeling paralyzed by the need to be perfect. Especially when it comes to Instagram. We personally loved this episode with Annik because she dug into some actionable mindset blocks and some tips and tools to conquer them. We can't wait for you to meet her!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/tackling-imposter-syndrome-and-perfectionism-on-social-media
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Canva is one of our favorite business tools. It allows people not-so-versed in graphic design (hi, Abbey here!) to produce on-brand graphics quickly. Graphic designers love it because of its vast capabilities and ease of use compared to other platforms.
With Court’s magic graphic design eye, she’s put together a list of do’s and don'ts to make your graphics on Canva even better! If graphic design isn’t your forte, these tips will help you fake it 😉
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/canva-design-tips-from-a-brand-designer
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Even if you have an optimized website, the best keywords, and a perfect content strategy, you might be missing these two crucial things for your business' success! If you don’t have an enticing SEO title or engaging meta description accompanying your content, the chances of your website being seen (let alone ranking on search engines) falls drastically.
In this episode we are digging into how to write the best meta data for your website along with which factors are actually ranking factors. This will help you understand where to spend the majority of your time when making these updates.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/write-the-best-seo-title-and-meta-description
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
We are so excited to introduce you to Taryn Rachelle from The Social Lifestyle Co. Taryn is a wealth of knowledge when it comes to building effective systems through automation using tools like Dubsado and ClickUp. We honestly felt pretty dang good about the automations and workflows we have instilled in our business. But after this chat, we realized we've barely scratched the surface.
This episode has already inspired us to revamp our own systems to create an even better client experience with tools we already use like Dubsado, Zapier and Google Workspace. We can't wait to hear how you implement these tips into your own business!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/automation-and-system-set-ups-with-dubsado-expert
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
There are definitely more than four branding mistakes you can make when branding your business, but today, we’re going over some of the most common ones we see in the wild. The good news— these mistakes can easily be avoided by following some simple rules we’ll share with you!
There are so many business owners that have DIY’d their business up until this point. We get it, sometimes it’s necessary! You might not have the funds to hire a brand designer in the early days and eliminating costs is key to getting started. However, even Courtney will tell you that it can be difficult to design your own brand because you’re so ingrained in the day-to-day. It can be easy to waste time struggling in the perfectionism of it all.
Wherever you are in your branding journey, whether it's day one of your new business or you are looking to invest in a rebrand; here are some of the most common branding mistakes you'll want to avoid. Let's get into it!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-common-branding-mistakes
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
You are going to love Cameron and Tia, a Minnesota photographer husband and wife team. Seriously, we couldn't stop laughing while having some insanely impactful conversations around AI. We wanted to have them on the podcast to talk about how they're using AI for their own small business. And then of course what learnings can we take away for you, our listeners.
We’ve talked about this a little on episode 57, where we dug into all things ChatGPT, but we really wanted to share some more real-life implications. We know AI can feel a tad bit scary and unknown. The more you hear about examples and ways to apply it to your own business, the simpler and more excited you are going to be. And just wait until you hear about a little phrase they coined called “curiosity hour”!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-save-time-in-your-business-by-using-ai-tools
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Email marketing has always been a huge priority for us. Even in the early days when we didn't have Tuesday Tips & Sip, we knew growing our list was important. So we decided to collect all of our favorite lead magnets, just for you.
Here are our favorite ways to grow our email list and ways to inspire you to start or continue growing that list too!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-email-marketing-leads-to-grow-your-list
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
We are breaking down everything you need to know about ChatGPT, Google and how to use AI writing tools ethically in your business.
ChatGPT is a form of artificial intelligence (AI) that allows you to ask a question, ask for advice, ask it to do a task and it will conversationally assist you like you are truly talking to a friend on the other end of the chat. In November, it opened to the public completely free. (and it still is!)
While the world of AI isn’t new, ChatGPT is a big deal. It's an absolutely genius marketing strategy to get this tool into the hands of the users and generate demand. Have you ever used a tool that started free and then once you are hooked, suddenly that free trial goes away? It's a strategy.
Let's dig into the tools limitations, what Google thinks of it, some other ai tools other than ChatGPT and how to use these tools today in your business.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/what-is-chatgpt-and-why-should-you-care
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
We are so excited to chat with another set of two business partners from Go To Market Studio. We met Amanda and Jessie in a membership group called 10th House. We knew right away that we would be a perfect match because there are so many similarities in our partnerships, which you will hear all about!
Other than talking about our partnerships, we wanted to pick their brains on all things branded swag and print-on-demand. If you don’t know what print-on-demand is or if you don’t have any branded swag for your own business, then we are so excited for you to dig into this episode!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/creating-sustainable-branded-swag-with-print-on-demand
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
We aren't shying away from anything in this episode! From content prep to time off and even financial decisions— we are sharing it all. And best yet, this plan doesn't have to be used only for maternity leaves. Feel free to steal this model for extended leaves or sabbaticals of your own.
We really struggled to find maternity leave examples in the world of entrepreneurship, especially business partnerships (that aren't husband and wife). So once we got our plan laid out, we felt pretty damn good about it. We knew we needed to share it with you all! Enjoy!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/preparing-for-maternity-leave
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
We get these questions All. The. Time. How do you post every day? (p.s. we don't!) How do you share Reels as much as you do? Truth is we are definitely not perfect and being consistent on Instagram is hard!
It’s not about posting daily or multiple times each day. It’s great to have a goal, but entrepreneurs put an insane amount of pressure on ourselves to show up without a reason why. Why are you trying to show up every day? What are you hoping to get out of posting every day? As small business owners, we sometimes fail to think about our audience and instead choose to please the Instagram algorithm first.
Can we take a different approach please? Can we all choose to focus on our people over the algorithm? Once you agree with that, let's talk about finding the motivation to be consistent on Instagram based on your rules— not the algorithms rules.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/the-secret-motivation-to-being-consistent-on-instagram
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Being successful on Etsy is more than just listing your products— this rings true for both physical and digital products! You can’t just put it out there and expect people to come. Kinda like what we say about websites, huh!? So, we asked Etsy expert Monica Little to join us today. Where she is sharing the three biggest drivers to get people to find your products on Etsy. And better yet, why you need to be there.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/hot-tips-to-start-selling-on-etsy
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Happy birthday to the Duo On Air Podcast! 🥳 This is our 52nd episode meaning we've been publishing podcast episodes for one whole year. On this episode we are sharing just a few of our podcast accomplishments.
We are also digging into our feelings on going viral. And why you should stop caring about viral content and instead focus on something else— growing your backlinks!
You may have heard us recently on Jenna Kutcher's Goal Digger Podcast and today we are sharing the effects of what a single podcast can do for your business. And you too can make this happen!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-we-brought-in-55k-in-revenue-with-one-guest-podcast-episode
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Are you ready to hire a bookkeeper? Can you afford that next investment? Could you take a maternity leave and still pay yourself? What types of reports do you need to track in your business to make financially smart decisions?
These are all questions we discuss with our bookkeeper, Madison. Madison Dearly is a bookkeeping team serving brand and website designers and female business owners in the online space with friendly, hands-on financial tracking and analysis. With a ton of experience in small business accounting, Madison Dearly understands how confidence in your business's financial health fuels the growth you deserve. (And it also supports the lifestyle you work so hard to afford!)
In short, these gals are not your dad's stodgy bookkeeper, okay?
Check out her website
Get her Online Business Budget spreadsheet template
Download her Paid Maternity Leave spreadsheet template
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/make-financially-responsible-decisions-in-business
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
This was not something that came natural for us— in fact, it still doesn't! But understanding how to better manage our money has helped us make key business decisions that lead us down the path of success rather than failure.
In this episode we chat about how to manage business finances from a partnership perspective, how the book Profit First influences our financial management, what our financial workflows look like, and some quick resources to get you started.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-feel-more-confident-about-your-business-finances
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Have you ever thought about starting a podcast? It seems intimidating but trust us, it’s really not! It’s actually the easiest form of content we create! And guess what!? We started our podcast from ground zero. With no subscribers or experience inside the podcasting arena and without hiring a podcast coach or manager. So yes, it's possible for you too to start a podcast without an audience! The best part— a podcast is meant to be conversational and there is so much less pressure to be perfect (lookin’ at you IG 👀)
So, if one of your goals in 2023 is to start a podcast, you’re in the right place! We’ll tell you everything you need to get started, our exact process for recording and publishing an episode, and repurposing it into other content!
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-start-a-podcast
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Our favorite, completely free, SEO keyword research tools we are using to write content in 2023 and beyond.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-keyword-research-tools
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Giving you a peek behind the scenes at what it's like to work with your best friend. The pros, cons and real life look at our business. We've been through the ups and downs of business partnership and this is what works for us.
Whether you have a business partner, are considering starting a business or project with a friend or are just curious about the behind the scenes of Duo Collective— this episode is for you!
MORE FROM THE DUO COLLECTIVE: https://duocollective.com/
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
That to-do list is long— we get it! As a solopreneur or even a small team, your hours are limited. Yet, for some reason we really struggle to set up things to automate. Why? Because we think we can do it better.
Your time is valuable. It's a resource you can never get back. So, let's start with some baby steps. If you have nothing, or very little, automated in your business, then this list is for you.
Here are 11 different things we automate for our creative business that help save us time, money and headache.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/11-things-to-automate-in-your-creative-business
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Should you be posting static content to your feed anymore? Are reels and video the only way to grow? We are breaking down one of the most asked questions about the Instagram algorithm.
DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/instagram-reels-vs-posts-which-should-you-focus-on
DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
Lets break through the jargon and "real" talk about all the elements you need to have a strong brand.
Do you want to write a book? Kerrie Fitzgerald tells us all about her upcoming book and the challenges she has faced along the way.
One simple question you can ask your customers to get higher quality reviews and better your SEO.
From nurse to law school to entrepreneurship — hear Irnise William's journey to pursuing her dreams for change against all odds.
Regardless of who your audience is, tune into this episode to explore ways to boost your local SEO in your neighborhood and beyond.
Xanthe from Oh Sierra joins to talk about building authentic community in all aspects of life and business, in a way that feels good.
Is your self-sabotaging causing you to miss big goals in your business? Could it be holding you back from scaling? Let's break down how to identify and stop this from happening.
Everything you need to build your own organic marketing roadmap for 2023. From choosing a priority platform to tracking your goals.
We are chatting with Brittnie Renee about how she shows up for her audience authentically and how everyone has something unique to share with the world.
What types of marketing should you focus on in a recession? Here are 5 tips to help you save money and generate long term growth.
From being laid off to building a six figure empire, Aleya Harris of Flourish Marketing shares her entrepreneurship journey.
Val Marlene doesn't shy away from the tough questions about balance, boundaries and finances when it comes to running your business your way.
Join us and Tara Reid, The Introvert Coach, as we dig into introvert-friendly marketing tips and how you might not need Instagram to help grow your business.
You've heard us say organic SEO is a long game (and it is!) But today we are sharing 3 easy SEO tricks to help you rank higher. If you are looking for some easy SEO wins, tune into this episode!
Lucy walks us through what your brand copy might be missing and why you might be struggling to standout amongst your competition.
Jackie from Interact Quiz Builder is joining us to chat all things engagement and how you can easily implement a quiz into your business today in order to increase conversions and scale your business!
Could you be a multi-passionate entrepreneur? Together we walk through the 7 signs and how they might just help you step into your true power as a creative entrepreneur and grow your business to new heights.
Listen from our guest Sarah Kleist as she takes us through her journey of going viral on TikTok, algorithm tips and how to get started today for your business.
Easy tips and solutions on how to be your authentic self in order to better connect and engage with your audience.
On this episode we dive into all things branding with Dox Design. What is visual storytelling and how can you use it to grow your brand?
A mini episode all about Courtney's obsession of celebrating holidays to the max — 4th of July included! — festive outfits, wigs and so much more! Get a peek behind the Duo outside of just organic marketing.
If the idea of speaking at an event makes you queasy, this episode is for you! Here's how to secure your first speaking gig in order to gain more authority and visibility for your small business.
When is the right time to rebrand your business? Maybe you've been feeling a little uninspired lately and can't quite put your finger on what might be wrong. Tune in to hear common signs to watch out for when it might be time to rebrand.
Here are some easy ways to get backlinks for your website to help improve your organic SEO by ranking higher on search engines and improving your authority.
Walking you through exactly how to build the best Instagram profile bio that will capture your audiences attention and help you appear higher in search. We will talk you through keywords, call to actions and share tips to help you stand out.
You can't trick search engines like Google. If it sounds too good to be true, it probably is! Tune in to hear 7 SEO strategies you should avoid for your small business website.
Beautifully designed social media templates are all over Etsy, Pinterest and a gazillion websites. Maybe you've purchased some or want to? Here's what to watch out for when shopping for new template designs.
Breaking down the details on how to better understand your audience with one simple survey. We'll chat tools, questions you should ask, along with how to take action in order to drive deep engagement on any platform.
If you want to grow on Instagram, you have to create reels. But you don't have to show your face if you aren't ready. Here are some easy ways to still show up on Instagram Reels without being in front of the camera. BONUS: make sure to check out the show notes for free downloadable templates and covers in Canva!
If you own a website, then this episode is for you! Do you ever wonder what Google Analytics metrics you should be looking at to measure your website performance? Here are three of the most important metrics even analytic beginners should understand.
Gabrielle Laura is a niche expert and sales coach who is sharing all her secrets on the podcast. Learn some incredibly tangible strategies to find your own unique sales voice, build confidence and close the sale.
Here's why you shouldn't ignore your past experiences, because they might just be your differentiator in entrepreneurship. Before Duo Collective, we worked the 9-5 agency & corporate lifestyle with big brand names, in a marketing niche called shopper marketing. Listen to how this corporate thought process translates today into our own organic marketing strategies that we build for our clients.
Do you struggle to write your own website content? Introducing our first guest, a website and launch copywriter from Between The Lines Copywriting. Learn her secrets & simple strategies to craft copy that actually converts.
Are you looking to start a business partnership? Already in one and wondering how to make it run smoother? Maybe you are dreaming about one day? Or maybe you just want to hear about the inner workings of Duo Collective! Regardless of which one you fall in, you came to the right place!
Are hashtags dead? How many should you use? What are the dangers of using too many or the wrong hashtags? We dive into it all in this episode!
Our advice and tips on finding your audience niche and when you know it's time to narrow down your audience or offerings. Plus hear all about our own niche and strategy.
Do you know why website page speed is so important for your business? We dig into the details like how to measure it, the most common issues, how to fix them and why it all matters for SEO and beyond.
Let's dig into the differences between your brand strategy vs. brand design. Here's why they are both so important to understand when starting your business or investing in a rebrand.
Steal our favorite ways to ideate fresh, new social media content ideas for Instagram and beyond so you can get back to business and serve your audience well.
Listen to our top 5 favorite ways to grow organically without spending a dime on paid ads.
If you have a website for your small business, here are 6 things you need to do in order to make sure your website can be found on Google. Let's dive into SEO basics 101!
If you are a small business owner or entrepreneur looking to drive real growth on Instagram in 2022, here are the key two pieces of content you need in your social strategy.
Meet Abbey & Courtney of Duo Collective, a boutique marketing agency based in Minneapolis, Minnesota and the hosts of The Duo On Air Marketing Podcast.
On the very first episode of The Duo On Air Marketing Podcast, we are sharing the first things we did when entering the entrepreneurial world and making our side hustle legit.