The Customer Acquisition Show

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What if you could learn the secrets of marketing success from the best in the business? That's exactly what we did in this episode, where we had the privilege of chatting with TJ Kelly, a marketing expert who attended the Traffic and Conversion Summit in 2024. He revealed some of the cutting-edge techniques that are transforming the way marketers reach and engage their audiences, such as geo-targeting, customer journey mapping, and Pinterest marketing. He also shared some of the key takeaways from the summit, where he learned from the likes of Richard Branson and Damon John, who inspired him to be more empathetic, data-driven, and innovative in his marketing endeavors. This episode is a must-listen for anyone who wants to stay ahead of the curve and master the art and science of marketing.

Chapters:

00:00:00 - Welcome: Journey into Customer Acquisition and Engagement
00:02:22 - A Tour of Varied Marketing Conferences and Their Impact
00:04:29 - Deep Dive: Geo-targeting's Revolutionary Role in Marketing
00:09:55 - Pinterest: A Key Player in Sustained Traffic Generation
00:12:58 - Decoding Marketing Math: The Predictive Edge
00:15:23 - Crafting Effective Offers for Optimal Lead Generation
00:17:46 - Research as the Backbone of Effective Marketing
00:18:34 - Reddit: An Unconventional Source of Market Insight
00:21:27 - Special Mentions: Innovative Contributions from Christine Marie and Scott Cunningham
00:24:55 - The Future of Marketing: AI's Expanding Influence
00:26:46 - Lessons from the Greats: Richard Branson and Damon John's Marketing Mastery
00:31:56 - Wrapping Up: Looking Forward to the Next Wave in Marketing

Links and Resources:

TJ Kelly
LinkedIn
Twitter
Tiereleven.com
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We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns.

Chapters:

00:00:00 - AI, Performance Max, and Search Generative Experience
00:00:19 - Optimizing Google Ads for Reengagement and Customer Lifecycle Goals
00:07:55 - What's Next for Google Advertising? AI, Keywords, and Beyond
00:15:10 - Leveraging Insights to Boost Lead Quality in Google Ads and Facebook Ads

Links and Resources:

Tiereleven.com
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We dive into the topic of content marketing and how it can help you grow your brand and your business. We visit 3 past CAS episodes. Where they share their insights, tips, and strategies on how to create content that attracts, educates, and engages your audience. You’ll learn how to use content to build trust, authority, and loyalty, how to repurpose your content across multiple platforms, how to measure your content’s performance, and how to overcome common challenges and misconceptions. Whether you’re a beginner or a seasoned content marketer, you’ll find valuable and actionable advice that you can apply to your own content creation process.

Chapters:

00:00:00 - Creating Content that Converts
00:00:12 - From High-Intent Keywords to Top-of-Funnel Content
00:07:50 - Lost in the Crowd? Differentiating Your Brand in a Sea of Sameness
00:12:33 - Unveiling the Testimonial Magic: Discover the Power of Personal Experiences

Links and Resources:

Tiereleven.com
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In this rewind episode, you’ll learn how to write persuasive copy for multiple clients across different niches and audiences. You’ll discover how to research, write, and test copy that taps into the customers’ emotions, needs, and desires. You’ll also learn how to adapt your voice, tone, and language to suit each project, and how to leverage tools like Chat GPT to speed up and improve your copywriting process. Whether you’re new to copywriting or a seasoned pro, you’ll find valuable tips and insights in this episode that will help you take your copywriting skills to the next level.

Chapters:

00:00:00 - The Best Practices for Writing Copy that Resonates with Your Audience
00:00:11 - Navigating the Complexities of Crafting Effective Copy
00:11:06 - Confessions of a Copywriter...
00:19:46 - How to Build Ad Creatives That Drive Sales and Grow Your Business

Links and Resources:

Tiereleven.com
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Daniel, Lynn, and Tom delve into the crucial strategies that shape successful brand marketing. They discuss the importance of adapting to economic changes, leveraging customer feedback, and the power of organic social media insights for developing effective marketing plans. They underscore the significance of aligning marketing strategies with the company's mission, emphasizing the role of customer service and brand building in a rapidly evolving digital landscape. This episode is a must-listen for anyone looking to understand the intricacies of marketing planning and execution in the context of the year 2024.

Chapters:

00:00:00 Why do Big Brands Make BIG Plans? - How to Build a Full-Funnel Marketing Plan for 2024
00:01:00 Post-Holiday Marketing Reflections: Black Friday & Cyber Monday Insights
00:03:28 2023 Marketing Strategy Review: Lessons Learned
00:08:12 Forecasting 2024: Trends and Marketing Predictions
00:11:51 Streamlining Marketing for Greater Impact in 2024
00:16:53 Aligning Marketing with Company Mission: A Strategic Approach
00:20:26 Demystifying Marketing Metrics: Making Sense of the Numbers
00:23:33 Upper Funnel Marketing: Strategic Planning for Brand Awareness
00:25:23 Leveraging Competitor Insights and Organic Social Media
00:27:13 Ethics in Marketing: The Importance of Content Permission
00:29:27 Engaging Audiences: The Role of Lead Magnets
00:30:09 Maximizing Engagement: The Effectiveness of Free Activities
00:33:22 Interactive Marketing: Using Quizzes for Customer Engagement
00:38:36 Conversion Strategy: Effective Planning for Tangible Results
00:45:53 Adapting to an Election Year: Marketing Strategies and Considerations

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

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We are digging into the intricacies of Meta's Advantage+ Shopping Campaigns. Join the team from Tier 11, as they explore the innovative features and strategies behind these campaigns. They discuss the importance of creative diversity, the impact of iOS 14 updates, and the integration of machine learning in optimizing campaign performance. They offer listeners a deep dive into the future of e-commerce advertising and how to harness these new tools for enhanced online shopping experiences.

Chapters:

00:00:00 - Kickoff to Meta's Advantage+ Shopping Campaigns
00:02:30 - Evolution for Facebook Media Buyers
00:04:45 - Enhancing Offer Performance Strategies
00:08:00 - Deep Insights on Offer Strategy Implementation
00:10:40 - Offer Categories and Audience Targeting Techniques
00:14:37 - Meta's AI and Hashtag Usage in Campaign Copy
00:17:35 - Harnessing Creative Diversity in Digital Campaigns
00:20:15 - Effective Budget Management for Campaign Stability
00:23:30 - Analyzing Metrics for Better Spend Efficiency
00:26:17 - Strategies for Black Friday Campaign Readiness
00:28:00 - Last-Minute Prep for Successful Sales Days
00:31:00 - Concluding Insights on Campaign Optimization

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

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Tom and Landon dive into the intricate world of advertising in restricted categories. They navigate through the challenges and innovative strategies essential for thriving in environments with stringent advertising limitations. They explore the importance of data-driven insights, the art of crafting compelling narratives, and the subtle nuances of targeting specific audiences. Landon shares his knowledge for anyone looking to excel in the complex landscape of restricted category advertising, offering a unique blend of creativity, strategy, and adaptability.

Chapters:

00:00 - Kickoff: Exploring Advertising in Restricted Categories
02:00 - Delving into the Post-Click User Experience
04:00 - Expanding the Conversation: Beyond Surface-Level Questions
06:00 - The Comprehensive Approach to Advertising
08:00 - Strategies for Consistent Marketing Solutions
10:00 - Proactive Communication: Alerting Clients to Emerging Issues
12:00 - Deep Dive: The Crucial Role of a Marketing Strategist
14:00 - Real-World Problem-Solving in Advertising
16:00 - Balancing Problem-Solving with Empathy in Client Relations
18:00 - The Critical Need for Client Transparency and Openness
20:00 - The Art of Hypothesizing and Testing in Marketing
22:00 - 'Fire Bullets, Then Cannonballs': A Strategy for Scaling Campaigns
24:00 - Navigating the Unpredictability of Marketing Experiments
26:00 - Case Study Analysis: Reducing Client CPA
28:00 - Maximizing the Power of Digital Marketing Tools
30:00 - The Unexpected Impact of Beige Backgrounds in Ads
32:00 - Understanding Why Some Marketing Successes Are Unique
34:00 - Investigating the Factors Behind Successful Campaigns
36:00 - Embracing Continuous Innovation for Enhanced Market Visibility

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

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We are diving into the dynamic world of Google Ads as Black Friday and Cyber Monday approach. The team from Tier 11 dissect the latest trends, from keywordless campaigns to the power of broad match keywords and the innovative Performance Max campaigns. We share insider tips on how to finalize irresistible offers, prepare compelling assets, and understand the nuances of audience targeting to ensure your ads not only reach the right eyes but also convert. Whether you're a seasoned marketer or new to the digital advertising space, this episode is packed with actionable insights to help you capitalize on the busiest shopping days of the year.

Chapters:

00:00:00 - Google Ads shifts from keyword-heavy to top-10 keywords for sharper audience targeting
00:02:06 - Black Friday Strategies: Unveiling Google Ads Tactics
00:06:15 - YouTube's Role in Google Advertising and Conversion Insights
00:07:49 - Facebook vs. Google Ads: Which Social Campaign Reigns Supreme?
00:11:06 - Mastering Top-of-Funnel Capture: Performance Max Campaign Insights
00:16:20 - Beyond Google Ads: Diversifying Your Advertising Arsenal
00:18:46 - Understanding Your Business Funnel for Conversion Success
00:21:37 - Personalized Audiences with Google's Search Themes Feature
00:27:01 - Navigating Keyword Cannibalization in Your Search Campaigns
00:30:16 - Performance Max Campaigns: Unleashing Their Potential
00:31:42 - Tips for Running High-Impact Search and Shopping Campaigns
00:33:38 - Adapting to Google Ads Changes for Campaign Triumph
00:39:49 - Anticipating Transformations in Standard Shopping Campaigns Post-October

Links and Resources:

Tiereleven.com
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We dive into the dynamic interplay between innovative marketing strategies and the evolving landscape of user-generated content. The team from Tier 11 takes you through the nuances of creating compelling product pages that resonate with consumers, the art of leveraging UGC to amplify brand messaging, and the psychological intricacies involved in marketing high-ticket items. We explore the creative approaches to advertising that break through the noise, from fitness models to space-saving digital gyms, and the importance of diversifying content to avoid limiting a brand's reach.

Chapters:

00:00:00 - The Psychology of Scents: Citrus vs. Menthol's Impact on Memory and Attention
00:02:12 - Twizzler vs. Red Vines: East Coast vs. West Coast Delight Debate!
00:05:33 - Product Mystique: Crafting Engaging Product Pages for Customer Connection
00:06:30 - Fit and Fearless: Former CrossFit Champion Redefines Home Workouts
00:09:38 - Millennials' Solution: Portable Floor-mounted Devices for Compact Living Spaces
00:11:23 - Confidence Building: Leveraging UGC and Tailored Ads for Enhanced Product Pages
00:14:27 - Tailored Fitness: The Power of Specialized Training Programs for Results
00:16:32 - Goldmine Potential: Lifetime Value and Partnerships in the Fitness Industry
00:19:26 - Citrus Scents vs. Menthol: Memory Enhancement Beyond the Ordinary
00:24:07 - Standing Out in a Crowded Market: What Sets Our Ads Apart
00:25:07 - Blog Posts' Potential: Seizing the Opportunity for Effective Advertising
00:27:35 - Unforgettable Advertising: Creating Memorable Images that Resonate
00:32:32 - Unconventional Approach: 10 Boundary-Pushing Ad Ideas
00:35:55 - Irresistible Hooks: The Art of Intriguing Product Page Design
00:37:20 - Targeted Language Magic: Maximizing Conversions for Quick Buys and Extended Purchases

Links and Resources:

Tiereleven.com
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Tom and the team from Tier 11 dive deep into the evolving landscape of brand marketing, drawing insights from Meta's recent summit and the innovative strategies employed by brands like Wendy's. From the importance of a brand's social media presence to the concept of 'mental availability', they uncover the nuances that make a brand stand out in today's digital age. With discussions on influencer marketing, the journey of brand engagement, and the authenticity factor.

Chapters:

00:00:00 Wendy's Digital Prowess: Mastering Engaging Social Media Campaigns
00:03:09 Synchronizing Brand and Performance: A Strategy for Sustainable Growth
00:07:57 Instagram's Magic Touch: Crafting a Brand's Solid First Impression for Lasting Relationships
00:10:14 The Instagram Evolution: Shaping the Path from Discovery to Purchase
00:13:58 The Tiffany Transformation: Adapting to Millennial and Gen Z Preferences
00:17:29 Beyond Traditional: Embracing the Limitless Journey of Gen Z Consumers
00:22:56 Inclusion in Spotlight: From Super Bowl Ads to Connecting with Core Audiences
00:25:58 The Duolingo Dilemma: Weighing its Continued Relevance
00:27:05 Embracing Multi-Generational Marketing: Addressing Both Young and Mature Audiences
00:31:00 Walking the Tightrope: Measuring Success Beyond Immediate Outcomes
00:33:15 Setting the Sail: Crafting Enduring Marketing Strategies for Tomorrow's Landscape
00:39:02 Authentic Outreach: Equipping Sales Teams to Penetrate New Markets
00:42:18 Wendy's Winning Strategy: Harnessing Social Media Waves for Enhanced Engagement

Links and Resources:

Tiereleven.com
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Dive into a riveting conversation that unfolds the layers of full-funnel marketing, exploring the nuances of consumer behavior and the strategic application of ad spend. Tom, Olly and Cameron dive into the pivotal role of understanding the buyer's journey, moving beyond mere conversion ads to embrace a more holistic, evergreen marketing strategy. They also navigate through the delicate handling of negative comments on ads and the profound impact it can have on ad performance and brand perception. Engage with insights that illuminate the art of building brand loyalty, ensuring that customer relationships are not merely transactional but are nurtured through strategic, resonant marketing practices.

Chapters:

00:00:00 Dive into Full-Funnel Marketing: Exploring the Nuances of Consumer Behavior
00:02:32 The Art & Science of Successful Meta Ads: Beyond Just Blogging
00:05:44 Embracing the Complete Customer Journey: Building Connections and Nurturing Relationships
00:09:02 Strategic Content Marketing: Guiding the Audience Through Every Funnel Stage
00:11:08 Revolutionizing Ad Strategy: The Shift to Consideration Ads and Upper Funnel Approaches
00:12:30 Maximizing Ad Engagement: The Critical Role of Ad Hygiene for Quality Lead Generation
00:17:19 The Truth Behind Evergreen Ads: Combatting Creative Fatigue with Effective Ad Management
00:19:45 Seizing Black Friday Opportunities: Harnessing Audience Building Techniques for Maximum Sales
00:23:38 Long-Term Planning for Black Friday: Rethinking Weekend Sales for Lasting Success
00:28:22 Broadening Your Campaign Horizons: Benefits of Expansive Long-Term Campaigns
00:30:15 Navigating Shopping Campaigns: Understanding Time Dynamics and Expectations
00:32:02 Mastering Ad Strategy: Juggling KPIs and Algorithm Optimization for Optimal Performance

Links and Resources:

Tiereleven.com
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Tom and Nick dig deep into the intricacies of advertising strategies, exploring the transformative power of Instagram Reels, the essence of user experience, and the art of creative diversification. They share invaluable insights into optimizing ad placements, mastering the consideration phase, and the revolutionary impact of full-stack commerce. They provide a comprehensive guide to navigating the ever-evolving landscape of online branding, offering strategies and predictions for achieving advertising success. Whether you're an advertiser or interested in the world of online sales and branding, this episode is packed with intriguing insights and practical advice to elevate your understanding and approach to the dynamic world of advertising.

Chapters:

00:00:00 Optimizing Sales & Marketing Budgets: Strategies for Online Businesses
00:04:12 Gaining Insights & Collaboration: Reflections on Agency Summit and the Role of Automation in Advertising
00:08:44 Harnessing Organic Traffic: Strategies for Leveraging Meta Ads, Viral Videos, and Influencers
00:10:56 Enhanced Measurement & Privacy: Insights from Pop Manager on Evolved Ad Analytics
00:14:37 Instagram Reels & Shareability: Meta's Innovative Strategies for Enhanced Social Engagement
00:18:05 Vertical Video Innovations: Adapting Placements and Creativity for Enhanced User Experience
00:21:15 Precision in Impact Measurement: Navigating Meta Ads from Google to YouTube
00:23:31 Diversification in Media: Understanding and Leveraging the Variety of Advertising Channels
00:26:43 The Future is Automated: Google's Advantage Shopping Campaigns & Their Impact on Advertising
00:29:41 Lattice Machine Learning Model: Unleashing Efficiency and Potential in AC Campaigns
00:33:52 The Consideration Phase: Its Importance and Strategies in Advertising Campaigns
00:36:47 Data, Automation, & Creativity: Insights on Performance-Driven Strategies at Meta
00:38:55 Conversion-Focused Strategies: Effective Targeting and Creativity in Campaigns
00:41:43 The Art of Transformation: Meta’s AI in Converting Standard to Vertical Visuals

Links and Resources:

Tiereleven.com
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We are diving deep into the intricacies of branding, exploring how personality plays a pivotal role in shaping perceptions. From the stereotypical law firm branding to the unexpected choices of celebrities like Kim Kardashian, we uncover the strategies that make a brand stand out. We also discuss the importance of content creation, the power of FAQs, and the challenges of differentiation in a market flooded with choices. Join us as we navigate the buyer's journey, emphasizing the significance of understanding and catering to every awareness stage.

Chapters:

00:00:00 - Unraveling the Role of Time in Valuing Brands
00:04:33 - Mastering Communication: From Awareness to Conversion
00:08:46 - Demystifying the Customer Journey: The Door-Funnel Analogy
00:12:12 - Standing Out: Using Customer Stories & Competitor Insights
00:15:09 - Crafting Your Brand Voice: Effective Communication and Content Strategies
00:16:28 - Engaging 101: The Basics of Captivating Content
00:18:39 - The Digital Age: Why Social Media Matters for Brands
00:21:53 - Building Your Digital Identity: The Consistency Factor
00:24:15 - Social Media's Role in Boosting Conversions and Algorithm Navigation
00:27:15 - Crafting Unique Content: Differentiating in a Crowded Space
00:30:27 - Tailoring Content: Catering to Varied Audiences
00:33:14 - Authenticity in Branding: The Real You Matters
00:35:14 - Weaving Stories: The Narrative Power in Branding
00:37:02 - Cultivating Brand Trust: Building Blocks of a Loyal Base
00:39:01 - The Art of Packaging: Enhancing Customer Experiences
00:41:55 - Squatty Potty: A Deep Dive into Its Benefits
00:43:54 - Mapping the Purchase Path: Beginning Near the End
00:47:26 - Making Heads Turn: Lessons from Squatty Potty's Content Strategy
00:50:23 - Spreading the Word: Techniques for Boosting Brand Awareness
00:56:25 - Navigating Influencer Dynamics: Trust in the Modern World
01:00:38 - Precision Marketing: Aligning Ads with Relevant Landing Pages
01:02:41 - Tailored Landing Experiences: Different Pages for Varied Ad Stages

Links and Resources:

Tiereleven.com
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Tom and Landon dig into the world of branding, exploring its evolution from the 1960s to the present day. Drawing inspiration from celebrity success stories like Dwayne Johnson and Logan Paul, we uncover the power of brand awareness and its undeniable influence on marketing success. Whether it's the timeless principles of yesteryears or the modern strategies of today, branding remains a pivotal force in the business landscape. Tune in to discover the secrets behind building a brand that resonates and converts in today's saturated market.

Chapters:

00:00:00 Navigating Branding in Today's Crowded Markets
00:03:25 Marketing's Journey: From Traditional Broadcasts to Digital Domination
00:06:35 Crafting Effective Customer Dialogues: Merging Immediate Gains with Sustainable Growth
00:07:48 Conversion Ad Pitfalls: Debunking the Myth of Spend Equals Success
00:12:35 Metrics Unveiled: Crafting Campaigns for Profitable Outcomes
00:16:14 Ad Evolution: From Niche Focus to Broad Market Strategies
00:21:52 Capitalizing on Viewer Engagement: Measuring Attention to Optimize Performance
00:24:39 Branding Mastery: Thriving Amidst Market Saturation
00:27:40 Logan Paul's Marketing Genius: Scaling Prime Energy Drink to $100 Million
00:32:14 The Rock's Brand Blueprint: Diversifying and Dominating Multiple Arenas
00:35:20 Tactical Brilliance: Orchestrating Brand, Activation, and Conversion Synergies
00:40:02 Elevating Customer Conversions: The Role of Comprehensive Content in Driving Purchases
00:43:42 Theme Power: Boosting Conversions through Cohesive and Captivating Content

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

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Tom and the Tier 11 team dive into the world of customer acquisition and explore strategies to maximize brand visibility and engagement. From leveraging Google, TikTok, and Pinterest to optimizing SEO and Google Shopping, the team share valuable insights on how to create compelling content, build a solid media plan, and drive conversions. Discover the power of AI-driven features and the future of demand generation campaigns. Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge to take your business to the next level.

Chapters:

00:00:00 Exploring Top Platforms: Boosting Visibility with Google, TikTok, & Pinterest
00:03:55 Content Creation Simplified: Utilizing Tools for Efficiency and Impact
00:06:05 AI in Marketing: Transforming Strategies with AI-Powered Prompts
00:09:28 Creativity Unleashed: AI Tools for Diverse and Innovative Campaigns
00:12:38 Crafting Captivating Videos: Leveraging Google's AI Capabilities
00:16:51 SEO in Today's Market: Harnessing Google's Advanced AI Tools
00:18:53 Media Planning 101: From Idea Generation to Execution
00:22:03 The Multi-Channel Advantage: Seamless Pathways from Discovery to Conversion
00:26:40 Google Shopping Insights: Unlocking Profitable Campaigns and Mobile Search Nuances
00:30:01 SEO Success Stories: Strategic Moves That Boosted Client Conversions
00:34:46 Shoe Marketing Mastery: Ads, Influencers, and Dominating the Market
00:40:55 Demystifying Google: Understanding New Campaign Management Features
00:43:47 Optimizing Ad Spend: The Role of Contextual Targeting in Google Campaigns

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

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Chapters:

00:00:00 Exploring Top Platforms: Boosting Visibility with Google, TikTok, & Pinterest
00:03:55 Content Creation Simplified: Utilizing Tools for Efficiency and Impact
00:06:05 AI in Marketing: Transforming Strategies with AI-Powered Prompts
00:09:28 Creativity Unleashed: AI Tools for Diverse and Innovative Campaigns
00:12:38 Crafting Captivating Videos: Leveraging Google's AI Capabilities
00:16:51 SEO in Today's Market: Harnessing Google's Advanced AI Tools
00:18:53 Media Planning 101: From Idea Generation to Execution
00:22:03 The Multi-Channel Advantage: Seamless Pathways from Discovery to Conversion
00:26:40 Google Shopping Insights: Unlocking Profitable Campaigns and Mobile Search Nuances
00:30:01 SEO Success Stories: Strategic Moves That Boosted Client Conversions
00:34:46 Shoe Marketing Mastery: Ads, Influencers, and Dominating the Market
00:40:55 Demystifying Google: Understanding New Campaign Management Features
00:43:47 Optimizing Ad Spend: The Role of Contextual Targeting in Google Campaigns

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

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Discover the secrets to successful customer acquisition in the nonprofit sector. Join the Tier 11 team as they delve into the importance of emotional pillars, strategic media spend, and targeted marketing strategies. Learn how to optimize creative for different platforms, harness the power of storytelling, and make data-driven decisions. Whether you're a nonprofit marketer or simply interested in effective marketing strategies, they will provide valuable insights to help you drive action and charitable giving.

Chapters:

00:00:00 Crafting Emotionally Resonant Ads for Nonprofits
00:02:26 Building Trust in Nonprofit Digital Campaigns
00:04:36 Showcasing Tangible Impact: Transparency in Charitable Contributions
00:07:16 Authentic Content: A Catalyst for Deeper Nonprofit Engagement
00:10:32 Multi-Platform Outreach: Magnifying Nonprofit Influence
00:13:49 Year-End Strategies: Maximizing Nonprofit Awareness on a Budget
00:16:25 Elevating Nonprofit Brand Recognition and ROI
00:19:30 Adapting Facebook Successes to YouTube Nonprofit Campaigns
00:23:01 Amplifying Fundraising with Powerful Personal Stories
00:26:59 Laser-Focused Marketing: Making Every Promo Video Count
00:29:34 Celebrating and Retaining Donors: Striking the Right Note
00:31:23 Crafting Irresistible Offers to Boost Nonprofit Engagement
00:36:00 Steering Nonprofits with Data-Driven Digital Strategies

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

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Daniel is joined by Rachel and Danielle of Tier 11. They dive into the world of customer acquisition and creative strategy. They explore the importance of research in driving successful client campaigns, balancing client expectations with audience needs, and the impact of first touch points in the buyer's journey. With insights on leveraging organic social media feedback and the power of content diversity, this episode offers valuable strategies and innovative approaches for marketing professionals looking to enhance their customer acquisition efforts.

Chapters:

00:00:00 Intro: Danny's Light-Hearted Banter on Dinner Habits
00:02:15 Journey with Tier 11: Rachel and Danielle's Evolution
00:05:33 Crafting the Perfect Avatar: The Role of Intention and Iteration
00:08:43 Unlocking Campaign Success through Research
00:15:04 Reviews' Goldmine: The Underrated Value of 2-4 Star Feedback
00:19:39 Design Briefs: The Harmony of Clear Goals and Collaboration
00:23:48 Consumer Behavior: How External Factors Shape Choices
00:28:09 Mining Gold from Organic Social: Feedback as a Creative Catalyst
00:31:45 The Power of Minimalist Design in Advertising
00:32:54 Enhancing Campaigns: Delving into Creative Iterations
00:36:08 Visual Variances: A Sneak Peek into the Upcoming Launch
00:40:41 Diverse Ad Content: Its Influence on Buyer Perceptions

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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We dive into the world of full funnel content marketing and organic growth strategies. Our team from Tier 11 share their insights and experiences on how they transformed a client's business by leveraging content marketing and tracking their results using Wicked Reports. We explore the importance of attribution and accurate data in driving successful advertising campaigns while providing real-life examples and success stories. Join us as we uncover the power of content marketing and its role in brand building and business growth.

Chapters:

00:00:00 Dive into Full Funnel Content Marketing Insights
00:01:00 Journey of Transforming a Business through Content Marketing
00:06:46 Collaborative Boost: Content Strategies amidst Regulatory Pressure
00:09:45 Authenticity: The Heart of Effective Content Marketing
00:13:46 Maximizing ROI: The Magic of Blog Posts & Lead Magnets
00:16:57 Telemarketing's Evolution: A Shift to Gentler Tactics Amidst Legal Concerns
00:19:02 Ethical Credit Repair: Profitability Meets Morality
00:21:21 Tracking & Attribution: Unraveling the True Source of Success
00:24:38 Navigating Middle-Funnel Attribution in Advertising Campaigns
00:30:10 Deep Dive: Full Funnel Content Marketing vs. Google Ad Limitations
00:32:19 Harnessing Data Analytics: The Key to Exponential Growth
00:36:15 Breakdown: Revenue Generation and Strategic Campaign Planning

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Tom and team from Tier 11 discuss the importance of brand awareness and building a long-term business. They explore the shift in online advertising, where businesses are now facing a saturated market and the need to reach new audiences through brand advertising. They share insights into measuring the impact of brand advertising, such as conversion lift and brand lift studies, and the importance of finding the right balance between brand awareness and conversion-based campaigns. They also discuss the power of partnerships, influencer marketing, and organic social media content in building brand recognition and trust.

Chapters:

00:00:00 Unleashing the Potential of Short-Form Videos and Influencer Marketing
00:03:56 Innovating to Break Through the Clutter: Expanding Reach and Engagement
00:07:14 Brand Power: Its Impact on Performance Marketing
00:09:14 Leveraging Meta's Tools for Cost-Effective Brand Advertising and Market Share Analysis
00:12:45 Diversifying Your Ads: The Key to Greater Brand Awareness
00:17:15 Shifting Gears: From Conversion Campaigns to Successful Credit Repair
00:18:40 Content Strategies: A Goldmine for Business Growth Opportunities
00:22:13 Strategies for Boosting Sales and Building Brand Awareness in Small Businesses
00:25:46 Brand Marketing: A Path to Increased Awareness and Competitive Edge
00:29:59 Navigating View-Through Conversions: Reporting Differences Across Platforms
00:32:13 Tracking Success: The Crucial Role of Metrics and Performance Indicators in Advertising
00:35:36 Beware the Sales-Only Focus: A Cautionary Tale from Adidas
00:37:37 Partnership Power: Building Your Brand's Identity through Collaborations
00:38:58 Influencer Marketing: Boosting Brand Image through Strategic Partnerships
00:47:48 The Evolution of Organic Reach: Pay-to-Play Strategies for Reels and YouTube Channels

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Tom, Ralph and Landon dive deep into the importance of brand awareness and conversion lift studies in marketing. We discuss how creating brand awareness content opens up new audiences and lays the foundation for future conversions. Conversion lift studies provide valuable signals that guide us in the right direction. We explore real case studies that demonstrate how these strategies can change the trajectory of a business. We also emphasize the significance of branding even after someone converts, as it keeps you top of mind and builds authority. Join us as we uncover the power of branding, the role of content in the customer journey, and the long-term benefits of brand building.

Chapters:

00:00:00 Applauding the Success of User Acquisition Techniques
00:05:16 Incorporating the "Wayne Gretzky" Analogy in Strategic Business Planning
00:10:28 Sustainable Business Development through Long-term Branding Strategies
00:16:09 Carving out a Unique Brand Identity for Distinct Market Positioning
00:18:02 Broadening Market Penetration with Long-Term Marketing Tactics
00:22:14 Significance of Content Creation for Audience Expansion
00:23:44 Redefining Metrics: The Transition to Cost-Per-Content
00:28:38 Crafting Digital Marketing Strategies: Balancing Product Focus and Audience Targeting
00:34:41 Reverse-Engineering Audience Capture with Effective Lead Magnets
00:36:20 Letting Consumer Engagement Shape Your Content Strategy
00:40:13 Harnessing Algorithmic Tools for Effective Media Buying and Conversion Optimization
00:44:38 Celebrating Successes: Reflecting on Advantage Plus Campaign Outcomes
00:47:46 Navigating Client Expectations and Overcoming Associated Challenges
00:56:39 Utilizing Influencer Marketing for Comprehensive Funnel Advertising
00:57:55 Case Study Insights: Immediate Impact of Sales Activation and Scale Limitations in Business Optimization

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In this episode of The Customer Acquisition Show, Tom Meredith is joined by Rashna and Suhrid from Tier 11. They talk about what's working now on Google Ads. They discuss topics such as brand exclusion and restriction, the shift towards broad match keywords, the impact of AI on advertising strategies, and the upcoming changes in Google Analytics. They also touch on the importance of having a well-optimized website and the future of advertising with generative AI and dynamic search ads.

Chapters:

00:00:00 - Welcome to The Customer Acquisition Show: What's Working Now on Google Ads!
00:03:30 - Understanding Brand Exclusion and Brand Restrictions in Search Marketing.
00:07:08 - Constantly Adapting to Facebook's Updates: Unlocking Opportunities through Change.
00:12:34 - Google Introduces One-click Broad Match Upgrade for Marketers.
00:18:04 - Smart Ads: Budget Considerations and Levers in Google's Hands.
00:22:01 - Benefits and Challenges of Google's New Features for Advertising and Account Suspension Issues.
00:27:03 - Google's Focus Shifts from Keywords to Website Content.
00:31:58 - The Importance of Organic versus Paid Content in Google's User Experience.
00:34:38 - Shifting Focus in Google Ads: A Move Towards Experimentation and Asset Optimization.
00:38:51 - Effective Combination of Dynamic Search Ads and Remarketing Audience for Improved Results.
00:43:22 - Latest Google Ads Updates: Reengagement and Customer Acquisition Goals.

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In this episode of The Customer Acquisition Show, Tom and Nick dive into the world of Pay-Per-Click (PPC) metrics. They discuss the importance of understanding and improving these metrics for successful digital marketing. Nick emphasizes the significance of not just focusing on numbers, but understanding the behaviors behind them. They also discuss the importance of setting and meeting customer expectations throughout their journey.

Chapters:

00:00:00 Kickoff: Unraveling Crucial PPC Metrics with Nick Miller
00:04:43 Google Ads' 'New Customers Only' Feature: A Game Changer
00:05:51 The Future of Google and Facebook Ads: Metrics and Brand Traffic
00:08:03 Decoding Impression Share in Search Shopping Campaigns
00:12:54 The Truth Behind Google's Ad Strength Rating
00:13:46 Automated Headlines and Ads: The Next Big Thing in Google Advertising
00:16:56 Success Metrics vs Click Through Rate: What Matters More?
00:21:35 Balancing Google's Data-driven Attribution with User Privacy
00:25:01 The Power of Click Through Rates in YouTube and Google Ads for Retargeting
00:27:42 Quality Over Quantity: The Role of Clicks and Conversions in Advertising Metrics
00:33:14 Google Ads' Game-Changing Update to Attribution Models and Metrics
00:37:40 The Impact of Data Regulations on Businesses: Leveling the Playing Field

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In this episode of The Customer Acquisition Show, Lynn and Landon dive into the intricacies of marketing strategies, audience engagement, and leveraging data for business growth. They discuss the importance of understanding the customer's journey and the role of social media in testing and gaining insights. They discuss the concept of 'branding ads' and 'conversion ads', and the significance of consistency in messaging.

Chapters:

00:00:00: Diving into Contextual Segments for Effective Content
00:01:32: Consistency: The Key to Resonating with Your Audience
00:05:35: Timing is Everything: When Your Audience is Ready
00:07:54: Adapting to Change: Leveraging Circumstances for Growth
00:11:25: Maximizing Reach: Repurposing Content Across Platforms
00:14:50: Engaging Audiences with Consistent Messaging
00:18:09: The Long Game: Investing in Social Media Strategies
00:24:18: The Risk of Overlooking Social Media in Business
00:26:02: Balancing Act: Integrating Paid Ads and Organic Strategies
00:28:49: Building Trust: The Role of Social Presence in Business
00:29:56: Subconscious Triggers: The Art of Building Brand Loyalty
00:34:28: Harnessing the Power of Social Proof in Marketing
00:35:57: Storytelling: A Powerful Tool for Brand Loyalty and Trust

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In this episode of The Customer Acquisition Show, Tom Meredith is joined by Kobi. They delve into the intricacies of digital marketing. They discuss the importance of aligning marketing metrics with business objectives, the role of AI in ad copywriting, and the future of media buying. They also touch on the significance of understanding the customer journey and the need for strategic and creative thinking in marketing. Kobi shares insights on the use of offline conversions and the importance of clear objectives in customer acquisition.

Chapters:

00:00:00 AI's Expanding Influence in Ad Campaign Optimization
00:02:07 Goal-Setting for Success: Harmonizing Metrics with Objectives
00:04:22 Decoding Thumb Stop Rate: Enhancing Engagement on Social Media
00:07:55 Illuminating the Blind Spot: Transforming Client Onboarding & Tracking
00:13:27 Hidden Conversion Rate: Spotlight on Link to Landing Page View
00:14:01 Harnessing Metrics: Amplifying Performance & Lifetime Value
00:18:27 The Might of Content: Educating, Resolving Objections, & Winning Customers
00:21:15 Automation & Short Attention Spans: Their Impact on Advertising
00:24:24 Media Buying's Future: The Shift from Tactical to Strategic
00:27:23 Creative Revolution with Photoshop & AI: Cost-Effective Avatar Testing
00:32:14 Powering Up with Advantage Plus: Winning with Dynamic Copy & Isolated Images!

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In this episode of The Customer Acquisition Show, Courtney and Lynn delve into the intricacies of running successful Facebook ad campaigns. Courtney, a seasoned media buyer, shares her expertise on the importance of accurate pixel implementation and the significance of mobile optimization for landing pages. She emphasizes the need for a structured testing methodology in copy and creative development, and the value of internal reports for optimization. Lynn, on the other hand, probes into the psychology of users as they scroll through ads and the impact of engagement and comments on ad performance. Both speakers underscore the necessity of making data-informed decisions and keeping track of trends for effective campaign management.

Chapters:

00:00:00 - Courtney and Lynn kick off the conversation, diving into the strategies and considerations for running successful Facebook ad campaigns.
00:03:00 - Courtney highlights the importance of accurate pixel implementation and emphasizes the significance of mobile optimization for landing pages.
00:06:00 - The discussion shifts to understanding metrics and measuring success in Facebook ad campaigns, exploring the key metrics to focus on.
00:09:00 - Lynn and Courtney delve into the limitations of scaling campaigns and stress the importance of staying relevant in ad copy and creative.
00:12:00 - Courtney shares a successful example of Memorial Day-themed ad copy, discussing the impact of incorporating timely events into their campaigns.
00:15:00 - The conversation explores the concept of ad scent, emphasizing the importance of congruency between the ad and the landing page to enhance user experience.
00:18:00 - Courtney explains the value of using post IDs in Facebook campaigns, highlighting how they can improve tracking and optimization efforts.
00:21:00 - The importance of having accurate benchmarks for secondary metrics alongside primary KPIs is discussed, providing a more comprehensive understanding of campaign performance.
00:24:00 - The speakers delve into the psychology of users as they scroll through ads, considering the impact of engagement and comments on ad performance.
00:27:00 - The conversation concludes with an emphasis on the necessity of making data-informed decisions and staying updated on trends for effective campaign management.

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In the latest episode of The Customer Acquisition Show, host Tom Meredith converses with Mike Lambert, VP of Customer Success, about essential elements of customer acquisition. Lambert emphasizes the value of a precise creative strategy, a seamless user experience post-ad click, and the need for accurate data in decision-making. Delving into account management, he underscores the importance of sustaining momentum, delivering value over time, and building robust client relationships through active engagement and a genuine interest in their business goals. He concludes by highlighting the necessity of team members who are skilled in digital marketing and customer success, combined with stellar interpersonal abilities, to foster a productive and result-oriented team environment.

Chapters:

00:00:00 - Kickstart the conversation by emphasizing the integral role of Camp and Framework in paving the way for business triumph.
00:03:58 - Discuss the critical nature of first impressions and the impact of effective onboarding on employee retention and performance.
00:08:15 - Explore the importance of understanding your purpose in establishing resilient partnerships that withstand the test of time.
00:11:49 - Delve into how perceived value can be amplified, leading to a mutually beneficial partnership with your agency.
00:15:10 - Investigate the essential collaboration between partner managers and CSOs, and how understanding business objectives can lead to problem-solving excellence.
00:18:12 - Unearth the key elements that drive successful advertising and account management strategies, leading to superior campaign performance.
00:22:30 - Discuss the vital importance of nurturing a robust client relationship, the cornerstone of lasting business success.
00:25:58 - Explore the CS Zipper concept, the crucial connector between CSO and Marketing Director, fostering seamless team integration.
00:29:27 - Reinforce the importance of owning results, promoting accountability, and evading the blame game in a business setting.
00:32:58 - Understand the role of wedge technology in enhancing the customer journey, leading to increased customer satisfaction and loyalty.
00:36:17 - Highlight the need for recruiting candidates with a diverse array of skills for roles in customer success and digital marketing, fostering innovation and adaptability.

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In this episode of The Customer Acquisition Show, host Tom Meredith is joined by Amy and Lynn from the Tier 11 team. They delve into the power of customer testimonials and how to effectively utilize them in marketing. They highlight the significance of capturing customers' experiences and struggles, transforming them into longer case studies or shorter testimonials. The episode suggests breaking up testimonials into smaller, easily digestible pieces for social media and utilizing various formats such as video, text, and reviews. They emphasize the importance of empathy in copywriting and channeling the customer's perspective to create impactful testimonials that build trust and align with the brand. This episode offers valuable insights and tips for improving marketing strategies through the effective use of customer testimonials.

Chapters:

00:00:00 - Customer Testimonials: Essential for Copywriters and Buyers
00:03:00 - Social Proof: Boosting Landing Page Conversions with Testimonials
00:06:07 - Creative Testimonial Showcase: The Love Sandwich and More
00:07:51 - Harnessing the Power: Getting Customers Talking and Growing Your Business
00:11:54 - AI and Testimonials: Enhancing Websites and Products
00:15:31 - The New Normal: Embracing Negative Testimonials for Customer Trust
00:20:12 - Trust Building with Expert Testimonials: Doctors and Donors Making a Difference
00:21:56 - Overcoming Objections: Driving Future Customers with Testimonials
00:24:18 - Customer Stories Unleashed: The Impact of Podcasts on Connection and Understanding
00:27:00 - Service Testimonials: Capturing Emotion and Crafting Compelling Stories
00:28:33 - Storytelling in Marketing: Creating Emotionally Powerful Narratives for PI Law Firms
00:30:49 - The Power of Testimonials: Showcasing Emotional Impact for Higher Conversions
00:35:06 - Empathy in Copywriting: Channeling the Customer Spirit for Powerful Testimonials

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In this episode of The Customer Acquisition Show, Tom and Maria share strategies for effective ads and landing pages to improve customer acquisition and retention. They emphasize specific landing pages for different issues and the importance of congruent messaging. The hosts discuss the 15-second funnel check for clarity, and the impact of invisible features on customer experience. Authentic customer engagement and ongoing optimization are also highlighted as key factors in successful campaigns.

Chapters:

00:00:00 - Understanding Bounce Rate and Its Limitations
00:03:20 - The Complexity of Advertising for Non-Experts
00:04:24 - Importance of Human Element in Marketing Website Design: Challenges in Identifying Pain Points
00:08:43 - Importance of Targeted Landing Pages for Effective Online Advertising
00:09:46 - Strategies for Creating Effective Ads and Landing Pages
00:12:24 - Importance of App to Landing Page Congruity in Targeting Different Awareness Stages
00:16:44 - Maria's Conversion Architecture Commandments
00:19:19 - The Importance of Customer Experience in Marketing Strategy
00:23:14 - The Importance of Invisible Features on Landing Pages
00:27:08 - Discussion on Unethical Advertising Practices and Importance of Customer Experience
00:29:32 - Importance of Authentic Customer Engagement and Timing of Optimization Strategies
00:32:52 - Importance of Website Maintenance for Higher Conversion Rates and Factors to Consider when Updating It
00:35:08 - Popular Website Builders and Analytics Tools Discussed
00:37:57 - Vanity Metrics to Avoid: Why Focusing on Quick Sales Wins can Hinder Business Growth
00:40:17 - Importance of Customer Journey in Website Architecture
00:44:27 - The Importance of Platform Compatibility in Business

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In this episode of The Customer Acquisition Show, Tom and Daniel explore various aspects of video content creation and marketing. They stress the importance of creating native content that not only grabs attention but also keeps the audience engaged and intrigued. They also highlight the significance of understanding the viewer's intention and utilizing captions in online video advertising. The hosts delve into the challenges and strategies of scripting videos, including breaking down sentences and providing guidance to the speaker. They also introduce a unique approach to video content creation through Slack chatting, enabling easy collaboration and content gathering.

In This Episode, You'll Learn:

00:00:00 Seventies Party Fun: Conversations About Mustache
00:03:05 Intentional Remote Collaboration: Focus and Productivity
00:05:11 Challenges of Content Creation in Agency Work
00:08:09 Improving Audio Quality with DGI Mics
00:11:43 Scripting Strategies and Challenges in Video Production
00:13:42 Overcoming Discomfort in Interviewing Fans
00:16:36 Building Rapport in Interviews for Authenticity
00:21:27 Benefits of Shooting in 4K for High-Quality Videos
00:22:38 Framing Techniques for Flexibility in Shots
00:25:22 The Evolution of Tools in Video Production
00:28:12 Automated Captioning and Editing Tools for Efficiency
00:33:47 Importance of Captions for Short Videos and Other Platforms
00:36:12 Testing 10-Camera Shoots and Softening Auto Pod Cuts: Editor's Tips
00:37:50 Creativity Can't Be Turn-key: Embracing Uniqueness
00:41:13 From Soup to Nuts: Using Old School Tools
00:44:30 Production Tracking with Jira: Insights from Creatives
00:46:16 The Role of an Ops Person in Creative Teams
00:48:49 Streamlining Content Creation with Riverside and Stream Yard

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In this episode of The Customer Acquisition Show, Tom and Nick shared valuable insights on Google Ads and YouTube campaigns. They emphasized the effectiveness of custom videos for YouTube campaigns and the potential future of Google Ads. They also discussed the power of product reviews by authorities and the influence of YouTube influencers in advertising. The episode provided valuable tips for advertisers looking to maximize their exposure and build credibility through user-generated content.

In This Episode, You'll Learn:

00:00:00 Uncovering Google's Oversight: Brand and Non-Brand Campaigns
00:04:42 Proceed with Caution: Navigating New Facebook Ad Releases
00:07:40 The Rise of Algorithm Jockeys: Shaping the Future
00:12:06 Beta Features and Google's Upcoming Announcements
00:13:49 Strategic Ad Groups: Utilizing Negative Keywords for Targeting
00:16:41 Lead Generation and Offline Conversion Tracking Strategies
00:22:20 Offline Conversion Tracking Without Web Development Support
00:24:23 Enhancing Conversions with Thank You Pages in Google
00:29:52 Google's Neglect: Brand vs. Non-Brand Campaigns
00:32:12 The Influence of YouTube: Power of Influencer Marketing
00:34:58 Unlocking YouTube's Potential: Key for Advertisers
00:36:52 AI's Role in Expediting Tasks and Google Ads
00:39:38 YouTube's Vital Role in the World of Google Ads
00:42:41 Tier 11 Comparison: AI Adoption and Implementation

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Creating content that stands out in today's digital age is crucial, and the power of a hook is key to achieving this. The Customer Acquisition Show emphasizes the importance of a hook for engaging content that captures the audience's interest in the first 3 to 5 seconds. To create ads that feel native and generate interest, getting straight to the point and throwing the problem out right off the bat is essential. By finding a hook that speaks to the audience's needs and interests, breaking up content into smaller, bite-sized pieces, and keeping it easy to consume, you can create engaging content that captivates your audience and helps you stand out from the crowd.

In This Episode, You'll Learn:

00:00:00 The Future Of AI In Creative Testing And Production-based Creative
00:02:24 Branding And Hawaiian Shirts: A Casual Conversation
00:08:34 Text-Heavy Images Performing Well In Recent Ads
00:12:24 Unique Music And Nursery Rhyme Mashup Videos On TikTok
00:16:14 Tips For Creating Successful Ad Creative: Quick Jump Cuts, Native Feel, And Captions
00:26:40 Using Chat GPT To Create Ad Copy And Descriptions From YouTube Videos
00:30:37 Resistance To Learning New Tools Due To Stubbornness
00:35:40 Importance Of Adapting And Learning In Creative Strategy
00:38:46 Subscription Services As "Free Champagne"
00:46:57 The Importance Of UGC In Native Advertising
00:51:27 The Shift From Images To Video And Animation In Content Creation
00:55:16 The Role Of AI In Creative Testing And Production-Based Creative

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On The Customer Acquisition Show, Tom and Olha discuss a range of topics related to marketing and customer acquisition, providing practical advice for business owners and marketers. They stress the importance of selling and educating customers, connecting CRM to Facebook and landing pages, and utilizing media buying strategies with traffic harmonizers. The hosts also cover A/B campaigns, Facebook's target audience approach, effective e-commerce retargeting, and engaging with customers post-purchase to retain them. They offer tips for maximizing audience size through interest combining and creative testing, highlighting the importance of iteration and creativity in marketing.

In This Episode, You'll Learn:

00:03:53 - Sell and educate customers for successful product launch
00:06:07 - Optimize client onboarding process for clear expectations and mindset shift
00:12:32 - Understand customer motivations for improved sales strategies
00:18:22 - Connect CRM to Facebook and landing pages for business success
00:22:03 - Implement traffic harmonizers for e-commerce store success
00:27:09 - Use non-brand search to bring in new audience
00:29:23 - Engage with customers after purchase for product benefits and retention
00:33:34 - Use effective e-commerce retargeting strategies
00:36:35 - Test creative during challenging times for marketing success
00:40:50 - Importance of creativity and iteration for marketing success
00:44:10 - Kill ineffective Facebook ads for improved advertising performance

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The latest episode of The Customer Acquisition Show by Tier 11 offers valuable tips and strategies for creating successful YouTube advertising campaigns. The hosts emphasize the importance of having a strong offer and landing page, effective targeting, and ad structure. They provide tips for engaging video content, addressing audience intent, and incorporating call-to-actions into ads. They also discuss the growing trend of Google's optimized targeting, the challenges of creating a YouTube campaign on Google Ads, and the accessibility of YouTube Shorts and TikTok. The hosts suggest influencer-created content as an effective ad approach. By following these tips, businesses can create successful YouTube advertising campaigns that engage their target audience and drive conversions.

In This Episode, You'll Learn:

00:00 - Influencer-created content as effective ads
02:30 - Fun and informative discussion on YouTube advertising
04:29 - Strong offer and funnel crucial for successful advertising
07:23 - Understanding audience intent key to successful targeting
10:14 - Effective ad structure and demographic targeting important
14:04 - Understanding audience intent crucial for migrating to YouTube
16:28 - Strong offer and funnel crucial for successful advertising
19:09 - Performance Max can appropriate traffic from other campaigns
25:03 - YouTube Shorts and TikTok compared for usage and accessibility
30:08 - Google's optimized targeting growing trend in advertising
32:15 - Effective YouTube ads require a call-to-action and other elements
36:25 - Shift content targeting to audience targeting on YouTube

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Join the Tier 11 team on The Customer Acquisition Show as they discuss various ways in which e-commerce businesses can advertise their products. They mention that ads can be run on YouTube, display placements, and out of home display placements. They note that Google has access to a lot of information about individuals, including their location and online activity, which can be used to target ads more effectively. They suggest that the future of advertising will involve understanding customers and guiding algorithms to steer them in the right direction. The speaker also briefly touches on the recent news about TikTok potentially being banned in the US and how they are introducing search ads. This episode provides valuable insights into the world of digital advertising and how businesses can use it to reach their target audience.

In This Episode, You'll Learn:

00:00:00 - Introduction to The Customer Acquisition Show Podcast
00:03:15 - Learning Periods with Google Ads Interface Changes
00:07:16 - Google's AI-generated Copy Headlines Will Change Everything in Advertising
00:13:21 - Embracing Algorithmic Change with Performance Max
00:18:46 - Going Broad in Google Ads: A Strategy for Conversion
00:20:52 - Trusting Machines and Having a Comprehensive Google Ads Strategy
00:24:39 - Local Campaigns vs. Google Ads: Understanding Differences and Limitations
00:26:46 - Google's Ecom Advertising Strategy: Utilizing YouTube, Display, and Out of Home Placements
00:29:46 - Maximizing Campaign Budgets with Targeting Specifics
00:33:22 - Google Discusses Location Targeting and Invites Questions
00:35:12 - The Future of Keywords: They Will Become Signals
00:38:16 - The Future of Search Engines: Incorporating AI Chat and Ads
00:40:04 - Search Engines vs. AI Chat: When to Use Which for Shopping Needs
00:42:04 - Importance of SEO for Capturing Customers in the Research Phase
00:45:02 - TikTok Faces Possible Ban in the US, Introduces Search Ads

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Tom Meredith and Steve Lyman, VP of Growth at Tier 11, talk about the importance of offering higher prices for better customer service and value in this episode of the Customer Acquisition Show. They delve into the topic of building deeper relationships with customers to help them reach their desired outcome and cover various aspects of sales management, including hiring, understanding customer needs, and creating an effective sales framework. The hosts also discuss the importance of coaching and consulting for business owners looking to scale their sales teams. This episode offers valuable insights for anyone looking to improve their customer acquisition strategies and grow their business.

In This Episode, You'll Learn:

00:00:00 Sales Evolution: Insights From An Experienced Professional
00:02:27 Collaborating with Top Sales Experts to Boost High-Ticket Offer Sales
00:06:37 Building Strong Customer Relationships for Long-Term Business Success
00:09:59 Unlocking Revenue Growth with Back-End High-Ticket Sales Strategies
00:13:21 Streamlining Sales Processes for Maximum Profit and Efficiency
00:18:43 Monetizing Back-End Sales with Effective Marketing and Advertising
00:20:07 Navigating Competition: Strategies for Business Success
00:25:39 Mastering Funnel Management for Optimal Business Success
00:32:44 Building Strong Sales Organizations with Effective Marketing and Communication
00:35:42 Personalized Training for Second Funnel Methodology for Course Creators
00:38:12 Outsourcing: Is Cost Reduction Worth the Sacrifice of Quality?
00:42:51 Reverse Engineering Sales Roles for Business Growth
00:45:38 Encouraging Business Owners to Master All Aspects of Their Business
00:47:30 Ethics in Sales Conversations: Best Practices for Business Owners
00:50:31 Communication and Sales Management: Keys to Business Success
00:53:36 Building a Strong Sales Culture with Effective Leadership

Links and Resources:

Steve Lyman on LinkedIn
Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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On today's episode of the Perpetual Traffic Podcast, Ralph Burns and Kasim Aslam delve into the realm of personal injury law, exploring the latest trends and strategies for success. They introduce a cutting-edge SAS application called Content Fries, which automates the process of repurposing content, making it easy to distribute bite-sized pieces of videos across social media platforms. They also delve into how companies can optimize their efforts to secure signed cases and effectively target individuals who have valid claims that can be assisted. Lastly, they delve into the challenging issue of insurance companies spending billions but still not wanting to make payouts in the majority of cases.

In This Episode, You'll Learn:

00:00:00 Welcome To The Customer Acquisition Show
00:02:35 Passion For Personal Injury Niche And Business Tool Recommendations
00:06:18 Future Of Value-driven Content Identification And Editing
00:12:58 Google's Top Secret Strategy: Profiling Every Human In The Google Ecosystem
00:17:37 Ethical Dilemma Of Using Data For Marketing Purposes
00:24:02 Optimizing For Signed Cases In Google Advertising For Personal Injury Lawyers
00:25:47 Importance Of Conversion Tracking And Offline Conversion Tracking
00:30:37 Giving Time For Results In Business Projects
00:32:33 Communication And Patience In Marketing Campaigns
00:37:15 Challenges Of Digital Marketing: Conversion Tracking And Paid Social Ads
00:44:15 Proposal For Lead Intake And Profit Sharing Agreement
00:47:39 Importance Of Setting Up Tracking For Online Advertising Success
00:51:44 Deep Dive Research In Customer Acquisition: Meta And Google Collaboration
00:52:10 Tracking Impressions In Google Campaigns
01:08:09 Font Size And Cluttered Design Decrease Click-through Rates
01:13:21 Site Speed And Conversion Architecture Results
01:18:23 Investing In Big Cases: Importance Of Building Case Studies And Competing
01:20:17 Reverse Engineering Business Economics For Starting A Business
01:22:23 Moving To Atlanta For Lower CPCs As A Pi Attorney: A Stupid Idea?
01:24:42 Missed Opportunity In Dental Office Placement And Frequency Of Cleanings

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Mike Morse Law Firm
Tier 11
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Ralph and Kasim on Twitter

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Join the Customer Acquisition Show's latest episode and discover the ultimate meta and social advertising strategies that are currently working wonders. Tier 11's expert team delves into a variety of topics, ranging from multi-advertiser ads and CBO campaigns to testing methodologies and creative tactics. They reveal the secrets behind their winning ad formats, including the powerful carousel ads and the art of mixing creative elements. The team also emphasizes the significance of transparent communication with clients and shares their tested approaches to experimenting with new ideas. Additionally, tune in for a riveting discussion on the power of storytelling and how it can be leveraged to captivate clients and drive conversions. If you're a marketer seeking to elevate your ad game, this episode is a goldmine of actionable insights that you can't afford to miss.

In This Episode, You'll Learn:

00:00:00 - Embrace creative exploration in meta advertising with expert insights
00:02:16 - Learn about mixed results of ECOM and SAS lead gen offers, rise in CPMs, and impact on small accounts.
00:05:46 - Discover the power of customizable carousel ads for social media marketing
00:09:51 - Explore opportunities and challenges of multi-advertiser feeds
00:14:02 - Find out about a favorite unusual ad experiment despite low performance
00:17:53 - Balance professionalism and client wishes in creative work
00:20:16 - Master effective communication and storytelling for successful marketing meetings and client interactions
00:23:00 - Understand customer journey and simplify surveys for successful campaigns
00:25:03 - Boost lower performing offers with CBO campaigns for better results
00:32:18 - Test different ad formats for new accounts for campaign success
00:35:53 - Optimize conversion events and test creatives with expert insights

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of the Customer Acquisition Show, Jeff Mask interviews Ralph Burns, the founder of a digital marketing agency and author of the book Virtual Boss. The conversation centers around leadership and how to effectively lead virtual teams. Ralph shares his personal experiences transitioning from doing the work to leading people to do the work, as well as insights from his book on how to build trust with employees and create a culture of growth and development. The discussion also touches on the importance of clear communication in virtual settings and the distinction between managing numbers and processes versus leading hearts and minds. Overall, this episode offers valuable insights for anyone looking to improve their leadership skills in a virtual environment.

In This Episode, You'll Learn:

00:00:00 - My journey from failed ventures to successful online marketing
00:02:55 - How my manuscript evolved from a failed sales management training program
00:04:15 - Creating and selling a sales management training course after years of delay
00:09:46 - The flawed system of leadership and the value of Pat Book
00:11:50 - Turning failure into success in online marketing
00:14:43 - Recognizing the need for change and choosing to lead
00:16:44 - The push to publish a book during Covid-19
00:17:15 - The importance of a supportive partner in business and adapting to change
00:19:11 - Virtual leading: A guidebook for first-time managers
00:22:57 - Building trust in leadership and its importance
00:24:52 - Trust building through mistakes in fast-growing organizations
00:27:05 - The power of trust and intentionality in leadership
00:29:50 - Navigating performance-based relationships in business
00:31:36 - Motive matters: The importance of helping people with the right intentions
00:34:12 - Emojis in written communication: Why they matter in business
00:38:54 - Every day is Friday: The mindset shift that transformed my business

Links and Resources:

Ready to Lead Podcast
Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Are you struggling to understand how to market your product or brand? In this episode, we discuss the importance of clarity in marketing and how to create a unique mechanism that differentiates your product from the competition. We also discuss the importance of testing different hooks, landing pages, and ads. Additionally, we explore the concept of method marketing and how it can help you crawl into the skin of your customer. Finally, we discuss the importance of user generated content and how it can be used to tell a story that resonates with customers. Tune in for an informative discussion on marketing strategies that will help you reach your full potential!

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 Finding Your Next Passion: From Copyrighting Loss to Career Exploration
00:05:03 Pain Points Unveiled: How to Identify Customer Needs
00:08:46 Words That Resonate: How to Speak to Your Audience's Emotions
00:12:58 Hitting Your Target: Tips for Effective Audience Engagement
00:15:30 Language That Connects: Crafting Copy that Speaks to Your Audience
00:17:38 Engaging All the Senses: How Multi-Sensory Writing Captivates Readers
00:22:39 Writing for Your Avatar: The Importance of Personalized Copywriting
00:24:45 Unique Branding Mechanisms: Setting Your Business Apart
00:26:50 Stand Out from the Crowd: Effective Marketing Strategies to Differentiate Your Product
00:29:17 Confuse to Conquer: The Power of Muscle Confusion in Product Marketing
00:31:26 Clear Messaging is Key: The Benefits of Focused Communication
00:37:13 The Power of Storytelling: How Emotive Narratives Boost Your Brand
00:38:21 Emotional Storytelling: Insights from Josh Mannheimer's Writing
00:40:59 Avoiding the Boredom Trap: How to Create Stories That Captivate Your Audience
00:44:05 Truth-telling in Branding: Balancing Authenticity and Marketing Strategies

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Welcome to the Customer Acquisition Show, where we help you transform strangers into loyal customers and grow your business. In this episode, our expert Google team discusses the latest and most effective customer acquisition strategies for Google Ads. From automated bidding to cross channel attribution and leveraging influencers for top-of-funnel awareness, we cover it all. We also explore the power of Google Analytics to track first-time visitors and share tips on how to manually beat Google's automated bidding. And, for those looking to target high-spending customers, we explain how customer lists can help. Join us for an enlightening conversation on customer acquisition with our knowledgeable Google team!

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - The Power of Influencer Marketing in Enhancing Brand Performance
00:10:35 - Amplifying Customer Acquisition with Top-of-Funnel Channels
00:15:40 - Strategies for Maximizing Branded Campaigns through CPC and Bidding
00:21:30 - Optimizing Offline Conversion Tracking for Improved Performance
00:33:49 - Advertising to Boost Local Medical Practice Awareness
00:37:01 - Approaching Testimonials with Care and Caution
00:43:21 - Increasing Traffic through Competitive Keyword Optimization
00:46:26 - Using Lifetime Value to Attract New Customers on Google
00:50:38 - Exploring Options for Broad Match Keyword Targeting
00:54:19 - Streamlining Ad Creation with GPT-3 Automation

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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Discover the key to growing your business on the Customer Acquisition Show! Host Tom Meredith and the Tier 11 team share their insights and strategies for turning strangers into repeat customers. Learn about the importance of a customer-focused approach, using data and feedback to drive strategy, shifting your mindset, and creating top-of-funnel educational content. Plus, hear their creative techniques for getting people to take action and building trust with customers. Join us for all the insider tips to grow your business!

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 Get Insights into the Latest Creative Strategies on the Creative Team
00:05:03 Discovering the Thrills of Creative Design: A Unique Way of Thinking
00:07:43 Uncovering the Secrets of Successful Creative Strategies in Marketing
00:10:11 Unpacking the Psychology Behind Creative Advertising and Marketing
00:12:37 Staying Ahead of the Game: Navigating Constant Change in the Digital Age
00:14:45 Taking a Break: Eye Fatigue Relief with a Glimpse of the Outdoors
00:20:28 Revitalizing Your Ads: How Often and How Long Should You Refresh Them?
00:23:06 The Benefits of Keeping Your Creative Fresh and Relevant
00:26:30 B2C vs. B2B: Emotional vs. Functional Marketing Approaches
00:27:48 Understanding Your Customers' Needs in B2B and B2C Markets
00:32:02 Optimizing Performance with Aligned Media Buying and Creative Teams
00:35:44 Maximizing Results with Collaboration and Proactivity in Performance Marketing
00:38:25 Crafting Strategy for Different Levels of User Generated Content
00:44:15 Experimenting with Hooks for Video Content: Problem, Solution, and Call to Action
00:49:34 Gaining a Comprehensive Understanding of Company Operations for Effective Strategy Development
00:51:53 The Peace of Mind of Having a Plan: A Creative's Viewpoint
00:56:20 Balancing Work and Home Life for a Better Life/Work Experience

Links and Resources:

Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of The Customer Acquisition podcast, the focus will be on using organic strategies to create effective advertising. The team from Tier 11 will provide tips and insights on replicating Facebook's design of colored background posts with large white text, using organic educational content to support high ticket sales, and understanding the algorithm for organic content to increase reach and engagement. They will also talk about experimenting with advantage plus shopping campaigns inside of meta and taking a holistic approach to creative. The goal of this episode is to provide listeners with practical and actionable advice to help them improve their customer acquisition through organic marketing strategies.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 Unleashing Creative Potential: Exploring Strategies
00:03:59 Don't Transfer, Transform: Why Meta Strategies Don't Work on TikTok
00:06:16 Harnessing the Power of Holistic Creative Performance
00:09:19 From Views to Conversion: The Benefits of Performance Marketing
00:12:55 Crafting Compelling Headlines with Facebook Design
00:16:29 Decoding Consumer Behavior for Advertising Success
00:19:54 Imitate to Innovate: The Power of Organic Mimicry for Reach and Engagement
00:23:40 Guiding Clients to Youtube Ad Success Through Effective Communication
00:24:57 The Key to Long-Term Success: Communication and Marketing
00:29:08 Awareness is Key: Understanding its Impact on Decision Making
00:31:44 Striking a Balance: Perfection vs Necessity in Creative Choices
00:34:48 Long-Term Investment with Advantage Plus Shopping Campaigns
00:38:06 The Algorithm Decoded: When to Turn Off Dynamic Creatives
00:40:53 Dressing for Success: Catalog Sales Campaigns for Women's Clothing
00:42:37 Enhancing DPA for Commerce Clients with Catalog Ads
00:44:44 Maximize Success with Facebook's Automated Campaigns
00:48:06 Instagram Placement: No Breakdown of Conversions Guaranteed

Links and Resources:

Tiereleven.com/caamp
Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.

The group also highlights the importance of understanding the client's perspective and addressing objections through storytelling. They discuss the need for on-page optimization and offline conversion tracking to enhance campaign results. Effective communication between the firm and their team is also emphasized as a key factor in their success.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - The Secret to Success for Law Firms That Don't Take Themselves Too Seriously: A Case Study
00:02:35 - Innovative Marketing Techniques: Bringing Social Interruption and Tent-Based Marketing Together for a Personal Injury Law Firm
00:07:00 - Transforming Legal Marketing: The Digital Marketing Strategy of Mike Morris
00:08:20 - Helping Those in Need: The Power of Insurance Companies in Legal Assistance
00:10:36 - Reaching Frustrated Consumers: A Website Solution for Lawyers
00:14:12 - Putting Yourself in the Client's Shoes: The Key to Success for Personal Injury Lawyers
00:15:27 - Dominating the Market: The Benefits of Saturating the Personal Injury Law Market
00:18:32 - Mobile-First: A Different Experience for Personal Injury Law Firms on Mobile Devices
00:20:10 - Focusing on the End Goal: Mike Morris' Advice for Success
00:22:57 - The Power of Language and Targeting in Personal Injury Law Firms
00:27:56 - The Formula for Successful Case Outcomes: Analyzing Key Factors
00:31:36 - Measuring Success: Understanding Conversion Tracking for Lead Generation in Law Firms
00:32:10 - The Importance of Offline Conversions for Law Firms
00:34:03 - The Long-Term Play: Setting up a Personal Injury Law Practice for Success
00:37:34 - Reaching Your Ideal Client: Using Avatars, Platforms, and Offline Conversions
00:39:01 - Effective Marketing: Using Meta Ads to Reach the Right Audience
00:41:08 - Trustworthy Representation: Mike Morse, A Michigan Lawyer You Can Count On
00:44:58 - A Mutual Benefit: The Agency Game, A Two-Way Street
00:49:45 - Optimizing for Online Success: Improving On-Page SEO for Law Firm Landing Pages

Links and Resources:

Mike Morse Law Firm: Case Study
Tiereleven.com
Get your queries answered here: hi@tiereleven.com

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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In this episode of the Customer Acquisition Show, we delve into the world of digital dating and how businesses can leverage platforms like Tinder and Match.com to connect customers with their perfect match. We also take a closer look at one of our most successful clients, Christian Mingle, and the innovative strategies they use to achieve their goals of fostering romance and relationships. Additionally, we examine the seminal book "Breakthrough Advertising" and how its insights can help you turn even the most unfamiliar prospects into loyal, repeat customers and drive growth for your business.

Topics Covered:

00:00:00 - Selling to Desires: The Art of Marketing Products that Satisfy Consumer Needs

00:02:51 - Understanding Consumer Desires: How Romance and Status Needs Drive Purchasing Decisions

00:04:55 - Fulfilling the Need for Tranquility: How Insurance Companies Can Meet Consumer Demands

00:06:30 - Creating a Market: How to Tap into Mass Desire to Boost Your Product's Success

Links and Resources:

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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Welcome to the Customer Acquisition Show! Today we're diving into the latest and greatest strategies for acquiring customers with the help of our Google team. We're delving into the power of customer avatars and how they can be used to precisely target specific audiences for maximum impact. We're also exploring the potential of GPT in sparking new and innovative ideas for your customer acquisition efforts. Additionally, we're discussing the rapidly evolving world of smart buildings and how Google is working to streamline the learning process and drastically reduce the time it takes to reach performance milestones. And lastly, we're emphasizing the importance of tailoring your messaging to align with your customers' unique pain points and priorities in order to elicit the desired response. Join us as we uncover the latest and most effective customer acquisition tactics.

Topics Covered:

00:00:00 Welcome to The Customer Acquisition Show

00:06:04 Navigating Advertising in a GPT Chat Environment

00:07:30 Leveraging the Benefits of Interacting with a Helpful Assistant

00:12:09 Overcoming the Blank Page Problem with Tweeting

00:14:09 Analyzing Market and Data for Exceptional Execution

00:17:27 The Importance of a Feedback Loop in Google Ads

00:21:01 Accelerating Performance in the Early Learning Phase of Google Ads

00:22:54 The Transformative Impact of Smart Shopping on Performance Maximization

00:26:32 Increased Sales During January and February in Niche Markets

00:30:51 Google's Solution to Performance Issues for Legion in 2021

00:31:25 The Pitfalls of Using Legion

00:38:01 Understanding Your Customers to Leave a Lasting Impression

Links and Resources:

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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Hey there, digital marketers! In this episode, we're going to be discussing a common tactic that you might have learned in your marketing studies: building a list of names and emails to retarget cold traffic. But what if that's not really the goal of your business? No worries! We've got some alternative approaches to cold traffic that you might find more beneficial. And to really boost those sales, we'll be talking about how to increase your conversion rate. Want some ideas? How about adding some customer testimonials, trust factors, or offering payment through PayPal? And when it comes to your thank-you page, why not make it super content-rich with links to articles, podcasts, and even a Facebook group for customers? All of these strategies can help increase trust and show rates for your business. Let's get started!

Topics Covered:

00:00:00 The Customer Acquisition Show: Acquiring Customers and Enhancing Lifetime Value

00:01:50 Expanding Customer Acquisition Beyond Just Pressing a Button

00:07:48 Growing a Business is not a One-Step Process

00:10:55 Increasing Book Calls and Revenue Through Cold Traffic: A Case Study

00:15:27 Using Traffic Harmonizer to Create Targeted Messaging for Customers

00:18:07 The Power of Testimonial Mash-ups: A Case Study on Creative Content

00:24:48 The Customer Acquisition Amplification Framework: A Guide for Deployment and Marketing Basics

00:26:49 Tracking Conversion Events for Ad Success

00:29:26 Optimizing for Conversion Thresholds with Increased Ad Spend

00:31:43 Tune in Next Time for a Case Study and More Tricks

00:35:54 Deep Dive Research and the "Dog and Pony Show"

00:38:59 Extreme Commitment to Achieving Goals

00:45:58 Alternative Approaches to Cold Traffic for Digital Marketers

00:47:41 Improving Lead Quality Through Follow-up After Conversion

00:53:16 Enhancing Trust and Show Rates with a Content-Rich Thank You Page

00:58:43 The Customer Acquisition Amplification Super System: A Framework for Advanced Marketing Strategies

Links and Resources:

Connect with Ralph and Kasim on Twitter

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 - Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming
00:02:32 - Giving small creators a competitive edge with copywriting automation
00:08:53 - Gaining perspective through feedback and iteration
00:13:13 - The potential of AI for automating instructions and scripts
00:16:36 - Similar inputs leading to similar outputs in copyrighting
00:21:28 - Using a personal VA to automate tedious tasks
00:22:54 - Google's AI projects and their role in simplifying search
00:26:58 - Success with chat: no engineering skills required
00:31:01 - Automating small tasks with local storage
00:35:02 - Embracing new technology like Google's Ad Platform and AI capabilities
00:36:51 - Accepting complexity and preparing for change
00:38:27 - Boosting productivity through human innovation

Links and Resources:

Tom's LinkedIn

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal Analytics and GTA4. He also mentions that Google no longer creates expanded text ads, and now allows for 15 headlines and four descriptions in each ad. Finally, he talks about how using Universal Analytics can be beneficial for those who want to do their own research.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 Adapting To Change And Learning From Teammates: My Experience With Machines As Friends And Enemies

00:06:39 Maximizing Performance With In-market Audiences

00:15:17 Google Ads Performance Max: Goodbye To Digital Marketing In 2022

00:16:46 Lack Of Time For Small Business Owners To Keep Up With Rapid Changes

00:21:09 Conversion Farming: A Feedback Loop For Website Value

00:26:31 Maximizing Performance For A Strong Finish In 2022

00:31:26 Google's Big Change In Data Management And Targeting

00:34:31 Google's Ability To Identify Intention Behind Search Improving

00:37:58 Decreasing People's Use Of Channels For Improved Clarity

00:42:27 Maximizing YouTube Potential With Data Analysis

Links and Resources:

Ralph's LinkedIn

Tom's LinkedIn

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as consideration when rethinking an overall strategy. The customer was able to get CPMs at a dollar for their consideration campaigns, but their conversion campaigns were around $30.00 with a combined blended CPA that was scaling and growing. To take the next step toward growing your customer base, visit Tier 11 for more information on how to optimize your customer acquisition path strategy.

IN THIS EPISODE YOU'LL LEARN:

00:00:47 Competition Heats Up: Rising CPAs Reveal Shocking Advertising Strategies

00:01:18 Company Reevaluates Customer Acquisition Strategy After Unusual Spending Habits Revealed

00:01:48 Maximizing Advertising Dollars: Capturing Video Views And Retargeting For Conversion

00:03:08 Tier 11 Sees CPMs Drop After Implementing High Value Content And Retargeting Strategy

Links and Resources:

Ralph's LinkedIn

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant turn off. The video then goes on to discuss how to craft effective ad copy, such as introducing a problem and leveraging current events. It also mentions different Facebook groups that can be helpful for aspiring copywriters. Finally, it emphasizes the importance of balancing evergreen copy with topical events in order to create effective ad copy.

IN THIS EPISODE, YOU'LL LEARN:

00:00:00 Maximizing Productivity As A Copywriter: Tips From The Customer Acquisition Show

00:06:14 The Importance Of Above The Fold Copy In Facebook Ads

00:12:08 Bypassing Policies And Using Stories For Persuasive Copywriting

00:22:35 Introducing Writing As A Career Option To Unaware Individuals

00:28:41 Finding Success With Ad Swipes

Links and Resources:

Tom's LinkedIn

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend?

On today's episode, Ralph Burns and Tom Meridith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right content - and that's where CaAMP comes into the picture.

Tune in to hear the duo reveal how they use CaAMP to get more customers, increase their lifetime value, and drive business revenue. Remember, to succeed in marketing, you need a robust and multi-funnel strategy. Platforms evolve quickly, and short-term "hacks" won't cut it if you want to stick around long-term.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

02:00 The fundamentals of the CaAMP framework

03:21 Nugget: The love sandwich and the power of testimonial videos

07:09 The birth of the CaAMP framework

09:49 The hardest parts to crack in the 7 levels of awareness

13:31 How many times should you 'touch' a potential buyer?

14:32 Why organic and paid search should always work together

16:38 CaAMP is all about raising awareness for your products or services

18:19 The continual evolution of the CaAMP framework

21:29 Linking the levels of customer awareness to your marketing goals

26:55 The Creative Lab and what it's all about

28:44 How to give your customers reasons and opportunities to buy

31:01 The Traffic Harmonizer and why it's so effective

33:40 The main idea behind the Customer Acquisition Show

35:09 Conversion architecture and after the click optimization

37:06 Understand that every good offer has a shelf life

41:35 Parting thoughts

Links and Resources:

Ralph's LinkedIn

Tom's LinkedIn

Customer Acquisition Amplification

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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Do you believe in your marketing strategy? Can it double a client's revenue and increase their booked calls by 230%, all in less than 3 months?

On today's episode, Ralph breaks down a recent case study where they helped a coaching client increase their booked calls by 230%, drop the cost per booked call by 54%, and grow their revenue by 107%, all in less than 3 months. The framework they used is what the guys over at Tier 11 use to help businesses scale, grow and enhance a client's long-term value.

Tune in to hear Ralph share how he used the Customer Acquisition Amplification(CaAMP) to attract and convert more customers and what you can do to drive similar results in your business.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:30 Client profile and the goal of the campaign

02:07 Deep dive research and why it's important

03:29 How the Creative Lab can help fix your messaging

04:58 Creating messaging that resonates with your ideal client avatar

05:51 How to uncover the real goal of your ad campaign

07:33 Effective ways to increase show-up rates on booked calls

09:55 The effectiveness of testimonial mashup videos

12:10 The beauty of using the Customer Amplification Framework

Links and Resources:

Ralph's LinkedIn

Customer Acquisition Amplification

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What is the most important question to ask when building a new marketing campaign?

Hint - it's not "what am I selling?" or "features and benefits." Yes, these are critical questions that need answering. But as a marketer, the most important question to ask is, "who are my customers and how aware are they of the problems I'm trying to fix?" Only then can you create messaging that will most likely generate the greatest results.

In today's episode, Tom Meridith sits down with Ralph Burns, Aaron Crocker, and Rachel Hoxmeier to discuss ad traffic levels and how marketers can use the "5 levels of customer awareness" to create successful marketing campaigns.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

00:54 Ad traffic levels: the foundation of all marketing campaigns

02:50 The 5 levels of customer awareness

05:04 How to engage with prospects at different levels of awareness

07:53 Empathy is a marketer's most important trait

11:10 Customer problems are markets, and solutions are products

13:37 Target specific markets with customized ads

15:45 Before you sell, understand the 5 levels of awareness

18:10 The two main types of messaging in every ad copy

23:20 How to target "Solution Aware" customers

27:00 How to present the benefits and uniqueness of your product

30:00 Elements that make your marketing claims more believable

33:46 Ways to communicate the value of your product

37:09 Hardest level in the 5 levels of traffic

40:50 The 5 levels of awareness in one piece of messaging

43:50 The basics of awareness-level copywriting

45:21 Understanding the levels of customer intent

48:41 Marketing success is all about trial and error

51:30 What is a Trojan Horse video?

56:00 What to do with a non-performing ad

58:10 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

Breakthrough Advertising by Eugene M. Schwartz

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What to know how to get the most out of Performance Max? Here's some news for you: how Performance Max is supposed to work is completely different from how it actually works.

Even with Google's Performance Max set to celebrate its first anniversary, many marketers still don't know how to get the most out of it. You see, Performance Max is not a magic bullet that you deploy and all your problems disappear. It's amazingly powerful, but it was designed to complement keyword-based search campaigns across all of Google's advertising channels.

In today's episode, Tom Meridith sits down with members of Tier 11's Google Advertising Division to answer some of the more pressing questions about Performance Max, how it compares to other campaigns, and how to use it to unlock new audiences and drive results.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

00:56 Biggest takeaways from P-Max since its launch

04:17 Understanding what not to do with P-Max

06:02 Why you should never follow Google recommendations on how to run ads

07:50 How Google ads are supposed to work versus how they actually work

10:26 P-Max's inability to target specific locations

11:55 Flawed assumptions about P-Max campaigns

14:25 Focusing on the right metrics for Google ads

17:45 How to settle on the right conversion events for Google Ads

20:20 Can you use P-Max to increase a customer's lifetime value?

23:54 How to run P-Max and Google search ads simultaneously

26:45 Reasons why you need to optimize your site

28:22 Use SEO and P-Max together to become unstoppable

30:46 The death of video display keyword targeting

34:14 How to split your budget for P-Max and search campaigns

35:00 Assets and Creatives For Black Friday, Cyber Monday

42:07 Never change things that are already working

43:30 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Maria's LinkedIn

Get your queries answered here: hi@tiereleven.com

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What is an offer - and how can you create and optimize high-converting offers?

On today's episode, Tom Meredith talks to Aaron Crocker and Lynn Swayze. Aaron is the Copy Chief at Tier 11, and Lynn is a Direct Response Copywriter & Offer Consultant at Tier 11. They discuss the basic construct of an offer and what it takes to create a strong offer that differentiates your products from the competition.

Although there is no wrong definition of an offer, most people assume that an offer is nothing more than the price. However, as Aaron explains, your offer is what you're selling at all stages of the buyer's journey. Tune in to learn more about offers as well as how you can use the 5 levels of awareness to create offers that influence people to take action.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:34 What is an offer?

03:31 Offers at every stage of a sales funnel

05:21 Premiums in an offer explained

07:53 Steps to successfully delivering an offer

09:26 How to get buyers to take action

13:45 The Hero's journey and the 5 levels of awareness

15:36 How customer awareness levels change

18:57 How mechanisms of delivering an offer evolve with time

20:35 Common offer mistakes marketers make with offers

24:10 Things digital marketers can learn from direct mail marketers

26:50 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

Tom's LinkedIn

Aaron's LinkedIn

Lynn's LinkedIn

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What exactly is UXO and what is CRO — should marketers even care if they're similar or not?

User Experience Optimization (UXO) has, for far too long, played second fiddle to Conversion Rate Optimization (CRO). Although they are both important players in any digital strategy, UXO is essential for increasing conversations and improving usability. Yes, you want your leads to move down your funnel quickly. But there's nothing worse for your conversions than a user struggling to perform critical actions on your website.

In today's episode, Tom Meridith sits down with Maria Dobreva to discuss the difference between a CRO and UXO and which is more important in performance marketing. Maria is a funnel specialist and lead of the Conversion Architecture Department at Tier 11.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

00:40 Maria's origin story and her journey to Tier 11

03:21 What is a Funnel?

05:29 A customer-focused way of managing funnels

07:36 The difference between a CRO and a UXO

08:48 How to fit UXOs into your conversion goals

11:55 Understanding UXOs and CROs from a value perspective

12:39 Using UXOs to support your customer retention activities

14:09 Improving user experience though accessibility, usability, and efficiency

17:04 What it means to have an efficient user experience

20:08 The first step to designing the perfect user experience

21:19 Designing user experiences for different age groups

24:25 Writing copy from a UXO point of view

28:17 How UXO fits into the broader conversion architecture

30:44 Maria's definition of an offer

31:41 Closing notes

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Maria's LinkedIn

Get your queries answered here: hi@tiereleven.com

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What is the purpose of business?

Some business owners want to build a community. Others want to leave a lasting mark on this world. And others want to create generational wealth. All those things are compelling reasons to be in business, but the sole purpose of a business is to generate profit. Businesses need to make as much profit as possible while spending as little money as possible to be successful - and there is no better way to do that than through effective digital marketing.

On today's episode, Ralph Burns talks about the sole purpose of a business and the role of digital marketing in driving the profitability of a business.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

00:30 What is the purpose of a business?

01:24 Why businesses cannot exist without profitability

03:09 3 proven ways to grow your business

04:40 How to uncover your ideal customer avatar

06:08 Ways to increase customer's average order value

08:05 How to acquire more customers from ice-cold traffic

09:56 Customer Acquisition Costs and why it matters

12:00 How much are you willing to pay for a new customer?

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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What advertising strategies are working right now in Meta?

On today's episode, Tom Meridith talks to two advertising wizards from Tier 11 - Kobi Topaz, the Director of Performance, and Jonathan Floril, one of the company's senior media buyers. The trio introduces a recurring episode where they'll be talking about what's currently working in Meta and all other social advertising platforms.

Tune in to hear some of the smartest marketing minds discuss the things that are working on Meta today, how Facebook is trying to counter the recent iOS14 update, and the benefits of multi-channel ad testing.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

00:24 How to get the most out of Meta's lifetime budget feature

03:07 Running ads without a call to action

04:19 Comparing native versus polished ads

06:00 The effectiveness of broad versus custom match ads

08:38 What are "instant experience" ads?

11:45 Facebook's solution to iOS14

14:29 Are Nextdoor ads the best way to gain local customers?

19:04 The basics of Pinterest advertising

21:00 Buyer sentiments for Black Friday, Cyber Monday

23:36 The right way to use lifestyle images

25:40 How to balance your ad budgets

28:44 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tom's LinkedIn

Tiereleven.com

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Want to learn how to acquire more and better customers without increasing your marketing budget?

On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how you can use it to get more customers and increase their long-term value. If you're struggling to scale your business, you only need to learn one thing - how to convert cold traffic. The more successful marketers and business people know how to turn total strangers into paying customers.

Tune in to hear Ralph break down how the CaAMP framework can help you maximize ad budgets and get as many ideal-fit customers as possible, from as many channels as possible.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Tier 11's Ad Amplifier System

01:58 Breaking down the Customer Acquisition Amplification system (CaAMP)

04:11 Different messaging for different levels of traffic

05:30 The basics of using the Creative Lab

06:32 The three types of traffic in the traffic harmonizer

09:32 What is the conversion architecture?

11:13 Using email marketing campaigns to re-engage cold leads

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Ralph's LinkedIn

Tiereleven.com

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Google's Performance Max is changing advertising as we know it. What is working right now, and how are the experts using it to drive client results?

On today's episode, the brains behind Tier 11's Google Advertising Division discuss how to get the most out of Google Performance Max - from the recent updates to everything that's working now and what to expect going forward.

Tune in to hear how you can optimize your advertising through Google's channels, find customers where they are, and drive performance based on your specified conversion goals.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

02:51 The transition from smart shopping to Performance Max

04:43 A unified approach to Google and Facebook advertising

06:48 How marketers should be approaching creatives for Performance Max

09:50 The kind of video ads that work for YouTube

11:41 What not to do when using Performance Max

15:40 Performance Max for lead generation

18:17 Click farms and the optimization cycle of doom

21:08 Qualifying phone leads and why it's important

24:17 Does P-Max cannibalize search campaigns?

27:40 The benefits of running P-Max and search campaigns simultaneously

29:09 Video marketing: Raw versus polished ads

31:39 The overall strategy for selling a $2500 course

34:15 SEO versus Performance Max: Which one is more effective?

38:05 Understanding the basics of competitor campaigns

41:55 Getting the most out of the Google ecosystem

44:22 Why the Tier 11 Team is the best at what they do

46:49 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tiereleven.com

Get your queries answered here: hi@tiereleven.com

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What is Customer Acquisition Amplification, and how can you use it to scale your business?

On today's episode, Ralph Burns breaks down Tier 11's Customer Acquisition Amplification (CaAMP) framework - and how they use it to get more customers and increase their long-term value. If you're struggling to scale your business, here's something you should know: You don't need more traffic, you need more customers. Traffic is essentially useless if you cannot convert them into paying customers.

With $100 million per year in managed ad spend, Ralph and his team know a thing or two about maximizing ad budgets and getting as many ideal-fit customers as possible. Tune in to hear him share how the CaAMP framework can help you get more customers from as many channels as possible while sticking to your budget.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:12 Tier 11's Ad Amplifier System

03:15 Breaking down the Customer Acquisition Amplification system (CaAMP)

08:30 The three types of traffic in the traffic harmonizer

11:55 What is conversion architecture?

13:34 Getting the most out of email marketing campaigns

15:08 Case study - 6x increase in ad spend and 25x increase in ROAS

18:05 How to deploy CaAMP

23:30 The deep dive research + analysis framework

26:14 How to run your research through a messaging lens

29:01 Using the customer avatar to clarify your message

32:27 How to use the Kaizen Kreative to build advertising unicorns

34:37 The "transformational story" video ad formula

36:44 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Ralph's LinkedIn

Tiereleven.com

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Are you a growing business looking to unlock your online potential?

On today's episode, Tom Meridith talks to Olha Olashyn, the Lead of Cornerstone Division at Tier 11. Cornerstone is Tier 11's solution for growing brands ready to dip their toes into paid customer acquisition. As Olha explains, every offer you put out has to bring value. It doesn't matter what you sell or what channels you use; if your offer does not have some sort of value in it, it's just a waste of time.

Tune in to hear Olha share how they typically help their clients grow, some of the case studies that show the efficacy of their work, and how small businesses can scale their ad spend without breaking the bank.

IN THIS EPISODE, YOU'LL LEARN:

00:00 Introduction

01:08 Olha's journey to Tier 11

02:54 Why Olha decided to pursue digital marketing

05:28 Inside Tier 11's newest division - Cornerstone

08:06 Key requirements for media buyers joining Cornerstone

10:56 How to identify best-fit customers

13:37 Understanding conversion architecture at Tier 11

14:58 Media buying success stories

19:32 What to expect after joining Cornerstone

21:02 Steps to an effective customer onboarding

24:05 Scaling your offers with speed and efficiency

25:32 Why you need to diversify your social media presence

29:10 Marketing offers you believe in

32:44 What is an offer?

33:54 Parting thoughts

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Tom's LinkedIn

Olha's LinkedIn

Tiereleven.com

Get More Info About Cornerstone HERE

The Customer Acquisition Show: Recent Episodes

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