Looking for tips on how to actually take time off when you’re a solo SEO consultant? Join SEO consultants Olga Zarr and Myriam Jessier as they dish out real-world advice in this can’t-miss video.

You’ll learn:

Why vacation time is crucial for avoiding burnout (even when you love what you do)
Smart strategies to set client expectations BEFORE you head out (no surprises here!) How to enlist a trusted partner to cover for you (without getting totally screwed)
The power of planning ahead and batching work before your trip When and how to leverage client vacations to YOUR advantage
Automations and systems so things run smoothly while you’re gone And much more!

Don’t miss Olga and Myriam’s top-notch tips and honest experiences around balancing work and rest as an independent consultant. Hit play now for a dose of wisdom you can take on your next vacation!

Follow Myriam on LinkedIn: https://linkedin.com/in/myriamjessier

Myriam’s website: https://www.pragm.co/en/training/seo

Myriam on Twitter: https://twitter.com/myriamjessier

Follow Olga on Twitter: https://twitter.com/olgazarr

My SEO newsletter: https://seosly.com/newsletter/

My SEO Podcast: https://seosly.com/podcast/

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In this episode of the #SEOSLY SEO podcast, you will get an inside look at a day in the life of an SEO consultant with Olga Zarr.

This candid video gives you the real scoop on:

Waking up at the crack of dawn to start working
Squeezing in a mid-morning workout to refresh the mind
The struggle of working in an office vs. working from home
Balancing client work and working on your own website
The essential tools for time tracking and task management
Winding down the work day by 8pm at the latest Olga also shares her best productivity tips for structuring your ideal work day as an independent SEO consultant.

If you want the unfiltered truth about the SEO work lifestyle, you don't want to miss this video. Watch now to get Olga's valuable insights!

Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO * Follow Olga Zarr Twitter * Follow Olga Zarr on LinkedIn * The best SEO newsletter * The best SEO podcast * SEO consultant

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In this episode of the #SEOSLY SEO Podcast, I want to take a deeper look at potential red flags in your SEO agency or SEO consultant.

As an experienced SEO, I want to help you avoid getting ripped off when hiring an agency. Watch for these red flags:

Insist on knowing exactly who will handle your account. Beware of outsourcing without transparency.
No guarantees of #1 rankings - legitimate SEOs know results can't be guaranteed.
You should be able to reach your SEO quickly when needed - lack of communication is a common complaint.
Demand detailed reporting on tasks completed, not vague monthly updates.
Focus should be on leads and sales, not vanity metrics like positions or bounce rate.
Avoid any black hat techniques or shifty methods. Transparency about tactics is essential.

With my insider advice, you can recognize signs of an SEO scam, find an ethical, responsive SEO partner, invest your marketing budget wisely, avoid pitfalls for long-term success. Don't get ripped off! Let my experience help you make smart SEO hiring decisions.

Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO * Follow Olga Zarr Twitter * Follow Olga Zarr on LinkedIn * The best SEO newsletter * The best SEO podcast * SEO consultant

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In this episode of the SEO Podcast by #SEOSLY, Myriam goes on an impassioned rant about the frustrating double standards that female and minority SEO consultants face regarding humility and confidence.

She vents her irritation over a recent tweet that praised her co-hosts Olga and Jess as "really humble" SEO experts while dismissively labeling her as "no comment." Myriam argues passionately that humility does not help women and marginalized groups progress in their careers or get results for their clients.

In the video, Myriam shares examples from her own career where she was told to smile more, use more swear words with clients, and wait for payments - all microaggressions that tried to make her conform to outdated gender stereotypes.

Myriam explains her refusal to be an 'easy victim' and details how she handles patronizing comments by channeling them into motivation to succeed on her own terms. She urges other female and minority SEO consultants to ignore advice to be more humble and modest, stand up for themselves, and never back down when challenged.

Olga shares her perspective on dealing with negative comments, explaining that she often ignores them and doesn't dwell on them. However, Olga agrees with Myriam's overall message about not accepting patronization.

This candid rant from Myriam sheds light on the struggles many women face in SEO, while also offering advice on overcoming negativity. Olga adds her thoughts on the best way to respond to unfair criticism.

Follow Myriam on LinkedIn: https://linkedin.com/in/myriamjessier
Myriam’s website: https://www.pragm.co/en/training/seo
Myriam on Twitter: https://twitter.com/myriamjessier
Follow Olga on Twitter: https://twitter.com/olgazarr
My SEO newsletter: https://seosly.com/newsletter/
My SEO Podcast: https://seosly.com/podcast/

Subscribe to my SEO channel on YouTube.

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This episode of the SEO Podcast by #SEOSLY is an exclusive interview where SEO consultant Olga Zarr of SEOSLY sits down with rising SEO star Ewelina Westcott to discuss their journeys and insights into mastering SEO.

Olga and Ewelina deliver an insightful SEO discussion, transparency about setbacks, and advice to inspire SEOs at any stage of their journey.
They discuss starting out in affiliate marketing and transitioning into technical SEO roles and agency work. Ewelina shares how a series of redundancies unexpectedly advanced her SEO career.
Olga talks about taking a hands-on SEO training course where she learned on-page optimization techniques that delivered results. She also implemented successful local SEO strategies for a client.
They explore the power of data analysis for SEO, with Ewelina detailing her training in Excel, Google Data Studio, and Power BI. She explains how to clean data and visualize/report on it to drive business decisions.
Ewelina highlights how learning Python allows automating many SEO tasks like generating targeted keyword lists. She provides examples of scripts that can save time with internal linking and more.
Sharing their SEO obsessions, Olga and Ewelina reveal their curiosity for constant learning. They try new training courses and techniques constantly to expand their expertise.
As busy but avid runners, they also discuss sports and how important work-life balance is for productivity. Ewelina previews her plans to launch an SEO consultancy focused on tailored, hands-on services.
Other topics include their favorite SEO tools, striking a work-life balance through sports like running and triathlon, and plans for Ewelina to launch her own consultancy focused on bespoke SEO services.
They also touch on black hat techniques, working at agencies, and key learnings like how to prioritize impactful SEO actions over trying countless tactics.
Overall, their genuine discussion provides an insider’s view into thriving as an SEO consultant. Their stories and advice offer inspiration for anyone interested in forging their own SEO career and mastery.
The SEO Podcast by #SEOSLY is sponsored by JetOctopus

Follow SEO Consultant Olga Zarr or hire Olga to help you with SEO * Follow Olga Zarr Twitter * Follow Olga Zarr on LinkedIn * The best SEO newsletter * The best SEO podcast * SEO consultant

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I recently had a great discussion with Myriam Jessier and Jess Joyce about being an introverted SEO consultant. As an introvert myself, I sometimes struggle with putting myself out there and being visible in the SEO community.

In this talk, we share what it's like to be introverted in an extrovert-focused industry. But each of us found ways to overcome those challenges and build successful careers, while still recharging our batteries in our own ways.

I explain how I pushed myself out of my comfort zone to start being more publicly visible. Myriam talks about selectively raising her voice at the right moments. And Jess discusses how she harnesses online communities while still protecting her energy.

Our main takeaways:

Know your strengths and promote yourself accordingly, whether through your website, network, or other assets.
Find what fills your emotional well so you can recharge after draining tasks like public speaking or phone calls.
Remember that you don't have to do everything that extroverts do - focus on what works for your personality.
I invite you to watch the full discussion to hear more introvert survival tips from three SEOs who have figured out how to thrive:

Subscribe to become a better SEO every day: http://betterseo.today/

Follow Olga Zarr or hire Olga to help you with SEO * Follow me on Twitter: https://twitter.com/olgazarr * The best SEO newsletter * The best SEO podcast * SEO consultant

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Join Olga Zarr, your host on the SEO Podcast by #SEOSLY, as she dives deep into the world of SEO with special guest, Nitin Manchanda. Nitin is an engineer turned SEO expert who has honed his skills since 2012. His innovative approach to SEO, with a particular focus on scalability and automation, has propelled him to success in this ever-changing industry.

In this episode, Nitin shares his experience of heading SEO departments for brands like trivago and Omio, and his current passion project, Botpresso. He shares his insights on a variety of SEO topics he is currently experimenting with, such as machine-based content production and translation, internal linking, and the automation of SEO inventory expansion based on various demand parameters.

We also delve into his consulting journey across a spectrum of industries, from e-commerce and real estate to healthcare and travel, and the unique strategies he devised for each. Nitin also shares some valuable nuggets from his extensive speaking engagements and webinars.

Don't miss out on this insightful and enlightening episode with one of the industry's leading voices on SEO. Tune in and enhance your SEO game with Nitin's invaluable advice and strategies.

Follow Nitin:

Twitter: https://twitter.com/_nitman
LinkedIn: https://www.linkedin.com/in/nitman/
Botpresso: https://botpresso.com/

Subscribe to become a better SEO every day: http://betterseo.today/

Follow Olga Zarr or hire Olga to help you with SEO

Follow me on Twitter: https://twitter.com/olgazarr
The best SEO newsletter
The best SEO podcast
SEO consultant

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Join me, Olga Zarr, SEO consultant, as I put my own website, SEOSLY, under the microscope in this video. It's been three years since I initially launched the site and diligently ensured it was SEO optimized.

Since then, I've been focused on growing my business, creating content, and working with clients. In this audit, I'm critically assessing my own site for the first time in years.

Subscribe to become a better SEO every day: http://betterseo.today/

This video is jam-packed with insights and advice from my own experience as an SEO consultant. You’ll learn the importance of regular audits, the consequences of neglecting older content, and get a behind-the-scenes look at how I handle SEO for my own website.

Whether you're an SEO professional or just starting out in digital marketing, you're sure to take away some valuable lessons from my SEO audit.

Tune in to find out how I manage the messy, intricate, and exciting world of SEO for SEOSLY!

Subscribe to become a better SEO every day: http://betterseo.today/

Follow Olga Zarr or hire Olga to help you with SEO

Follow me on Twitter: https://twitter.com/olgazarr
The best SEO newsletter
The best SEO podcast
SEO consultant

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Unlock the secrets of premium SEO pricing with Olga Zarr, Myriam Jessier, and Jess Joyce. They break down how they navigate the tricky terrain of increasing their rates despite cheaper options in the market.

Tune in as they share invaluable insights from personal experiences, ways to communicate value, and how to pivot your mindset from a price competition to a value proposition. All this and more in an exciting episode of #SEOCashFlow.

Subscribe to become a better SEO every day: http://betterseo.today/

Follow Olga Zarr or hire Olga to help you with SEO

Follow me on Twitter: https://twitter.com/olgazarr
The best SEO newsletter
The best SEO podcast
SEO consultant

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Get ready to dive deep into the world of SEO with a new episode of the SEO Podcast by #SEOSLY hosted by Olga Zarr.

This time, we welcome an extraordinary guest, Ted Kubaitis, a heavyweight in the SEO industry. You may know Ted from the enlightening SEO Fight Club, or as the brilliant mind behind the remarkable SEO tool, Cora.

In this fascinating interview, Ted peels back the layers of SEO myths and misconceptions, advocating for scientific tests and evidence-based strategies over hearsay and speculation. Hailing from a white hat background, Olga finds Ted's approach revolutionary, reshaping her understanding of SEO. As someone who views SEO as more of an opportunity to seize rather than a realm for the so-called "geniuses", Ted's humble yet highly informed perspective is as eye-opening as it is inspiring.

As one of the few experts who truly understands the intricacies of SEO, Ted's insights carry a level of credibility that's rare in an industry often muddied with misinformation. Hear first-hand his journey from a background in physics and computer science to his incredible impact on SEO today. This conversation challenges widely accepted beliefs, such as the dismissive attitude towards keyword density and the idea of content pruning.

If you've been following the same old SEO advice and seeing lackluster results, this is the conversation you've been waiting for. You'll walk away with a fresh perspective, empowered to challenge the status quo, and eager to run your own experiments based on Ted's scientific method.

Whether you're a beginner in SEO or a seasoned professional, this insightful discussion with Ted Kubaitis is one you don't want to miss. Subscribe to the SEO Podcast by #SEOSLY and join us in this enlightening journey into the world of SEO. Don't just take our word for it - tune in, and let the facts speak for themselves.

Follow Ted & SEO Fight Club

Subscribe: https://www.youtube.com/seofightclub
Ted's tool: https://seotoollab.com/index.php

Follow Olga Zarr or hire Olga to help you with SEO

Follow me on Twitter: https://twitter.com/olgazarr
The best SEO newsletter
The best SEO podcast
SEO consultant

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Join Olga Zarr from SEOSLY in this comprehensive video guide, "The Single Most Important Rule in SEO." Olga illuminates the common errors and misconceptions in the SEO strategies of many businesses, even SEO agencies, and articulates the importance of understanding and implementing the basic principles of SEO for online success.

⚡️ Want to become a better SEO every day? Join #BetterSEOToday: https://seosly.com/betterseo/

The video highlights the story of an SEO agency whose clients were not ranking despite doing seemingly everything right, from producing frequent content to great design. The missing link? A critical understanding of one fundamental SEO rule - every page should be optimized for a specific keyword or set of closely related keywords.

In a clear and straightforward manner, Olga explains why keyword optimization should not be scattered across a website, but rather, concentrated and tailored to each individual page. She gives a detailed illustration using a hypothetical dental practice and its potential keywords, such as "Dentist in Los Angeles," demonstrating how to strategize, organize, and optimize each webpage for a distinct keyword.

Furthermore, Olga addresses the significant role of blogs and the importance of doing thorough keyword research before creating or optimizing a website.

She advocates for an approach that emphasizes interlinking related topics and sticking to the principle of "one page, one keyword, one topic."Beyond just sharing the fundamental rule, Olga also suggests some techniques for mapping keywords to existing pages on a site and emphasizes the continuous process of adjusting and refining your SEO strategy over time.

This video is a must-watch for anyone involved in SEO, from beginners to those in need of a refresher on the core tenets. Expect to come away with a deeper understanding of how to lay a solid foundation for a successful SEO strategy, by simply adhering to the "one page, one keyword" rule.

Follow Olga Zarr or hire Olga to help you with SEO

Follow me on Twitter: https://twitter.com/olgazarr
The best SEO newsletter
The best SEO podcast
SEO consultant

Feel free to reach out at olga@seosly.com

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Join me in this captivating SEO discussion with the brilliant Nikki Halliwell, a technical SEO specialist hailing from Manchester, and currently working at Journey Further. With a rich resume spanning freelance SEO through her website, nikkihalliwell.com, SEO auditing with techseoaudits.com, and an active member of Women in Tech SEO, Nikki's journey is filled with invaluable insights and experiences worth sharing.

⚡️ Want to become a better SEO every day? Join #BetterSEOToday: https://seosly.com/betterseo/

In this interview, Nikki and I delve deep into the intriguing world of SEO, sharing personal experiences, success stories, and invaluable tips. We talk about life at an agency, taking the leap into freelancing, and the essence of practical learning in SEO, which often means breaking things to learn better!

An important part of our conversation revolves around the intricacies of technical SEO audits. We share our processes, methods, and the importance of manual auditing over automated software, where Nikki brings in her specialization and insights.

Nikki's multifaceted SEO journey doesn't end here. She's also a proud member of the fantastic Women in Tech SEO community and has mentored an SEO professional during WTSEO's inaugural Mentorship Program. With a wealth of experience in marketing and industry certifications, Nikki has shared her expertise at events like the London Book Fair and the Brighton Music Conference. She also runs a growing newsletter – Tech SEO Tips Newsletter, which stemmed from her successful Twitter series #TechSEOTuesday.

So, get ready to dive into the world of SEO through Nikki's lens, learning about everything from agency work and freelancing, to technical audits and practical learning, right down to her love for coffee, wine, and spending quality time with her dog, Spud.

Don't forget to subscribe for my daily SEO tips in the #BetterSEOToday series and to Nikki's Tech SEO Tips Newsletter. Together, let's unravel the fascinating world of SEO!

Follow Nikki and check her sites:

Website: https://www.nikkihalliwell.com/
Tech SEO audits: techseoaudits.com
Nikki on LinkedIn: https://www.linkedin.com/in/nikkiroseh/
Nikki on Twitter: https://twitter.com/NikkiRHalliwell
Nikki's newsletter: https://nikkihalliwell.us20.list-manage.com/subscribe?u=11f6172b63b3321ea5868af2b&id=a9e0524b0e

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How to become a powerful SEO pro In this comprehensive guide, Olga shares her top 31 transformational steps that, when applied, will take your SEO career to new heights. From beginners starting their SEO journey to experienced practitioners, these valuable insights will help you level up your skills and become an influential figure in the SEO industry.

Don't settle for mediocrity. Be part of the 1% of SEOs who genuinely make a difference and lead the way in this ever-evolving field. Learn to leverage these steps in any order that suits your growth path and incorporate them into your SEO career.

With Olga's guidance, be prepared to transform into a powerful, even 'dangerous', SEO professional capable of moving the needle in the industry.

Remember, it's not about doing everything—it's about understanding the entirety of these steps and integrating them into your strategy. Don't miss this opportunity to revolutionize your SEO career.

Make sure to like, comment, and subscribe for more expert tips and insights from SEOSLY.

Follow Olga Zarr or hire Olga to help you with SEO * Follow Olga Zarr on Twitter * Olga Zarr's SEO newsletter * Olga Zarr's SEO podcast * Want to learn more about me? Check my SEO consultant page. * Want to contact me? Feel free to reach out at olga@seosly.com

Podcast resources * Olga's list of SEO tools * LearningSEO by Aleyda * Google Data Analytics Professional Certificate * InLinks by Dixon Jones * Olga's article on how to get SEO clients

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This is the special 50th episode of the SEO Podcast by #SEOSLY where I have the pleasure to have Barry Schwartz as my guest. Barry Schwartz is the person in the SEO world that doesn't need any introduction.

Barry is a well-respected figure in the world of SEO. Barry, known for his insightful analyses and unique perspectives on SEO trends, offers a treasure trove of knowledge that can benefit both beginners and seasoned professionals.

In this interview, they delve into a wide array of topics - from the fundamentals of SEO to emerging trends, from practical tips for site optimization to predictions for the future of SEO.

Watch the interview and gain from Barry's wealth of knowledge and experience. Don't forget to subscribe and hit the bell icon for more exclusive interviews and SEO insights!

Make sure to subscribe to Barry on YouTube: https://www.youtube.com/@UCp8Kv-cF9YfA-G33CRxv6SQ

Follow Olga Zarr or hire Olga to help you with SEO

👉 Follow me on Twitter: https://twitter.com/olgazarr
👉 My SEO newsletter: https://seosly.com/newsletter/
👉 My SEO Podcast: https://seosly.com/podcast/
👉 You can hire me: https://seosly.com/hire-me/
👉 Want to learn more about me? Check this: https://seosly.com/seo-consultant/
👉 Want to contact me? Feel free to reach out at olga@seosly.com

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Ready to deep dive into the world of technical SEO? Join SEO mavens Olga Zarr and Jason Barnard in this enlightening video, "Technical SEO Masterclass with Olga Zarr & Jason Barnard," as they dissect complex SEO issues and provide practical solutions.

This episode is a goldmine for SEO enthusiasts keen on expanding their technical SEO knowledge and skills.

Navigate the complexities of technical SEO with industry experts Olga Zarr and Jason Barnard. Get answers to your burning questions and enhance your SEO knowledge in this masterclass.

In this masterclass, Olga and Jason address a wide spectrum of burning technical SEO questions. So, are you ready to ramp up your technical SEO game?

Useful links:

Technical SEO audit by Olga Zarr
SEO Podcast by Olga Zarr
SEO Newsletter by Olga Zarr
SEO Consultant Olga Zar

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In this episode of SEO Cash Flow, Olga Zarr and Myriam Jessier talk about SEO deliverables. This is a really important topic! Why are SEO deliverables? What makes a good deliverable? How have we been improving our deliverables over time?

What is SEO Cash Flow? More and more SEO experts are choosing to become freelancers or consultants. Everyone talks about how to level up your skills but nobody talks about $$$.

Enter SEO Cash Flow is a new FREE monthly column about how to increase your bottom line. We, Myriam Jessier from Pragm and me, Olga Zarr from SEOSLY are teaming up.
We’re going to be talking money in SEO, and discussing insights and strategies to help you maximize your earnings.
Need help pricing your services? Want to accurately gauge the value of your work? SEO Cash Flow aims to empower professionals like you to confidently negotiate their worth.
This column is for you if you are a freelancer, agency owner, or in-house SEO specialist. So what next?
➡️ Subscribe to SEOSLY on YouTube to stay up to date with the project as our SEO Cash Flow videos will be published there.
➡️ Join us in a newly built SEO Cash Flow LinkedIn group. It will be a great place to stay up-to-date and ask questions. https://www.linkedin.com/groups/12773944/

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In this episode of the SEO Podcast by #SEOSLY, host Olga Zarr sits down with guest Adrijana Vujadin, an SEO manager and coach specializing in boosting confidence in the SEO field.

The conversation delves into various topics such as confidence, imposter syndrome, work-life balance, and handling stress in an ever-evolving digital landscape. In the first part of the episode,

Adriana shares her unique perspective on fostering inner peace and fulfillment in one's job, often overlooked in our tech-driven world.

In the second part, Olga shares her struggles regarding SEO confidence and imposter syndrome and gets coached by Adrijana who delves into the nuances of overcoming self-doubt and imposter syndrome, and shares how her approach is different from traditional life coaching methods

Listen in to learn how to bridge the gap between acquiring technical knowledge and boosting your confidence, why understanding your inner self is crucial, and much more. Tune in to this insightful discussion that goes beyond SEO and touches upon the human element of working in the digital world.

Follow Olga: https://twitter.com/olgazarr
Follow Adriana: https://twitter.com/adrijanavujadin
SEO Confidence Podcast: https://www.youtube.com/@coaching_for_SEO_professionals SEO
Podcast: https://seosly.com/podcast/

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Today I'm bringing you the latest and hottest SEO news from the past two weeks. Tune in to learn what's going on!

This news recap corresponds to episode #81 of my SEO newsletter: https://seosly.com/blog/seo-newsletter-81/

Episode #81 of the SEO Newsletter by #SEOSLY has just been sent to 5K+ subscribers. Here are the highlights:

1️⃣ A 40-step SEO migration checklist for guiding you through the entire site migration process.
2️⃣ Read up on how to check if your SEO results are working - a comprehensive guide with no fluff.
3️⃣ Google has started to open up access to new generative AI capabilities in Search. Worth trying out.
4️⃣ Google Search is now rolling out more featured snippets, often two or three, on desktop searches.
5️⃣ Google’s developed a system called "topic authority" to surface relevant, expert, and knowledgeable content in search and news results.
6️⃣ Bing Chat now can handle more conversations, has more visual travel results and expanded its Image Creator.
7️⃣ Google now treats .ai domains as generic top-level domains.
8️⃣ Google Search Console Insights got an update, including new content performance insights.
9️⃣ Google has added a new user agent to the list of Google crawlers, Googlebots - Google-InspectionTool.
🔟 Google Bard now can use your device’s precise location for more relevant local results.

✍️ Top SEO Tips:
Google advises not to pick a cheap domain on a TLD overrun with spam.
An incorrect last modification date in your HTTP header won’t hurt your SEO.

📺 Video Recommendations:
"How to Identify and Leverage Trending Topics for SEO"
"The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday"
"Unboxing Google’s Search Generative Experience"

📚 Must-Read Articles:
"How product management principles can make you a better SEO"
"How to optimize content for Google Perspectives"
"E-E-A-T SEO: An SEO Guide to E-E-A-T Signals"
"The Purge: Why Generative A.I. is Coming for SEO Content Traffic, Jobs & Dependent Websites"

For more detailed insights, don't forget to check out the entire SEO Newsletter by #SEOSLY. Also, make sure you catch their special video coverage for a deeper dive into these updates and insights.

If you like my SEO recap, please share it with others.
Follow me to stay updated with the world of SEO.

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Welcome to another episode of the SEO Podcast by #SEOSLY. I'm Olga Zarr, your host.

Tune in for an insightful conversation with David Schneider, a veteran serial entrepreneur with a 15-year journey in remote business. David has successfully launched several businesses, including NinjaOutreach and LessChurn, and has now ventured into organizational management with Inspirar.io and UseFocus.co.

Tune in for an insightful conversation with David Schneider, a veteran serial entrepreneur with a 15-year journey in remote business. David has successfully launched several businesses, including NinjaOutreach and LessChurn, and has now ventured into organizational management with Inspirar.io and UseFocus.co. --

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I invite you to support me by either becoming my Super Follower or buying me a coffee.
☕️ https://www.buymeacoffee.com/seosly
Thank you!

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In this interview, he discusses his transition from corporate life to becoming a digital nomad, visiting 60+ countries over 5 years, and his current role as CEO of Shortlist, an inbound marketing agency. Whether you're an aspiring entrepreneur or a business veteran, this discussion promises valuable insights and practical advice. Don't miss it!

Follow Dave and check his businesses: * LinkedIn: https://www.linkedin.com/in/david-schneider-8a693115/ * https://shortlist.io/ * https://inspirar.io/ * https://usefocus.co/ * David's portfolio: https://zez.am/DavidSchneider

Follow Olga Zarr or hire Olga to help you with SEO: * Follow me on Twitter: https://twitter.com/olgazarr * My SEO newsletter: https://seosly.com/newsletter/ * My SEO Podcast: https://seosly.com/podcast/ * To learn even more, go to https://seosly.com/blog/ * You can hire me: https://seosly.com/hire-me/

Try JetOctopus 🐙 The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

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Episode #11 of the SEO Podcast by #SEOSLY features a special guest - David Bain from Casting Cred. David was so kind and shares a ton of tips on doing and having your own podcast. I (a total newbie when it comes to podcasts) learned a ton. Thank you, David!

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Feedback from people about my interview with Jason (Knowledge Panel super-expert) last week has been incredibly positive. There is the audio recording of the LIVE Q&A I hosted on the 29th of November. Tons of awesome questions about knowledge panels were asked!

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In this episode, I had the pleasure to interview Anatolii Ulitovskyi, who is really an outstanding personality and SEO.

Anatolii was kind enough to share a ton of tips that helped him become so successful.
Among others, Anatolii shares how he was able to build a network of over 90K followers on LinkedIn in a year and a half. Don't miss that episode!
Follow Anatolii on LinkedIn: https://www.linkedin.com/in/anatolii-ulitovskyi/
Subscribe to Anatolii on YouTube: https://www.youtube.com/c/seotoolstv
Website: https://unmiss.com/

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This is a special BLACK FRIDAY edition of SEO news by #SEOSLY.

Claim your SEO Audit Full Package 60% OFF: https://seosly.com/get/black-friday/
Check my special 60% OFF Full SEO Audit Package: https://seosly.com/blog/black-friday/

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On the eve of the launch of Kalicube’s 17-point Knowledge Panel Checklist freebie download, Olga Zarzeczna asks Jason Barnard to explain Knowledge Panels in depth.

In this incredibly insightful 70 minute conversation, Jason gets very enthusiastic answering these questions (plus many others)
the importance of the Entity Home,
how to write entity descriptions using NLP,
what corroboration to look for,
what Schema Markup to use and when,
international Knowledge Panels,
how Knowledge Panel Sprouts work
how to trigger a Knowledge Panel,
when not to claim,
some Knowledge Panels are not claimable,
how Google is dealing with Knowledge Panel Spam
the mistakes SEOs make when managing Knowledge Panels,
other common Knowledge Panels mistakes to avoid,
typical timelines for Knowledge Panels,
Google Knowledge Algorithm updates,
how AC/DC record sales can help us understand Google Algo updates,
why you should track and manage your Knowledge Panel over time,
why changing names isn’t as scary as Olga thought.

As a bonus, Olga allows Jason to introduce all the members of the Kalicube Team, and what Kalicube can offer agencies, people and businesses.

But the HUGE takeaway is that anyone who wants to work on Knowledge Panels can get all the information, tips, and tricks they need for free on https://kalicube.com and can take their skills to the next level with Kalicube’s free 17-point Knowledge Panel Checklist.

Get Your Free Copy of Kalicube's Knowledge Panel Checklist https://solutions.kalicube.com/knowledge-panel-checklist

Helpful Links

Knowledge Panel FAQ - https://kalicube.com/learning-spaces/faq/knowledge-panels/?v=1
Knowledge Panel Case Studies - https://kalicube.com/case-studies/knowledge-panel/
Book - https://www.brandserpsforbusiness.com/
Courses - https://kalicube.academy/
Kalicube Support Group - https://kalicube.com/about/kalicube-support-groups/
Kalicube Pro for Agencies - https://kalicube.com/products/kalicube-pro-saas-for-agencies/
Kalicube Done-for-You Services - https://kalicube.com/products/done-for-you-services/
A simple explanation of the Kalicube Process - https://kalicube.com/learning-spaces/faq/digital-pr/the-kalicube-process/

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Episode #6 of the SEO Podcast by #SEOSLY features a special guest - Garrett Sussman from iPullRank - who shares his own SEO story and lets me pick his brains on local SEO, enterprise SEO, e-commerce SEO, and more!

Website: ipullrank.com
Twitter: https://twitter.com/garrettsussman
LinkedIn: https://www.linkedin.com/in/garrettsussman/

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Here is your weekly recap of the most essential SEO news & tips from the second week of November.

We talk about, among others, JavaScript links., weekend SERP turbulence, the right to be forgotten, Google Business Profile reviews as a ranking factor, making you findable on Mastodon, and more!
Subscribe to my SEO newsletter: https://seosly.com/newsletter/
Subscribe to the SEO Podcast by #SEOSLY: https://seosly.com/podcast/

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Check my guide on how to audit a site with JetOctopus and how to do a log file analysis with JetOctopus.
Test JetOctopus for free for 7 days
Follow JetOctopus on Twitter: @JetOctopus
Follow Julia Nesterets on Twitter: @JNesterets
Follow Julia Nesterets on LinkedIn
Follow JetOctopus on LinkedIn
Shout-outs to go:
- https://twitter.com/KorayGubur
- https://twitter.com/seosmarty
- https://twitter.com/darth_na
- https://www.linkedin.com/in/louis-smith-b968a5b5/
- https://www.linkedin.com/in/technical-seo/

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In this episode, I am sharing a lot of SEO news, tips from Google, new resources from Google, new pieces of content on SEOSLY, and I am giving shout-outs to wonderful SEOs.

SEO Podcast by #SEOSLY site: https://www.seosly.cloud/podcasts/seo-podcast-by-seosly
Data anomalies in GSC reported by Barry Schwartz: https://www.seroundtable.com/google-search-features-bug-34353.html
Google’s notes about data anomalies in GSC: https://support.google.com/webmasters/answer/6211453?hl=en#zippy=%2Cperformance-reports-search-results-discover-google-news
Live Q & A from brightonSEO on Search Off the Record Podcast: https://search-off-the-record.libsyn.com/live-qa-from-brightonseo
Possible algorithm update/adjustment on October 28th reported by Barry Schwartz: https://www.seroundtable.com/google-search-ranking-algorithm-update-on-october-28th-34336.html
Glenn Gabe providing examples of sites affected by this update: https://twitter.com/glenngabe/status/1587041808810385414/
Imposter Syndrome is a thing in SEO by Olga Zarzeczna: https://seosly.com/blog/imposter-syndrome-in-seo/
Dealing with Plagiarism and Imposter Syndrome w/ Olga Zarzeczna: https://edgeofthewebradio.com/seo-podcast/plagiarism-imposter-syndrome-olga-zarzeczna/
How to exclude words from Google search results: https://seosly.com/blog/how-to-exclude-words-from-google-search-results/
40+ SEO podcasts to follow (updated list): https://seosly.com/blog/seo-podcasts/
50+ advanced Google search operators: https://seosly.com/blog/google-search-operators/
Episode #2 of SEO Podcast by #SEOSLY with David Kaufmann from SEOcrawl: https://www.youtube.com/watch?v=N8hkp0V6WQA
John Mueller on the size and font of header tags: https://www.seroundtable.com/header-size-google-34348.html
John Mueller on writing articles based on a list of keywords: https://twitter.com/chatwithking/status/1585107411458994176
Marie Haynes’ analysis of the October Spam Update: https://www.youtube.com/watch?v=wXZ8sJ4hBR4
Best SEO practices for Black Friday: https://searchengineland.com/seo-best-practices-black-friday-holiday-season-389219
SEO Testing: https://www.searchenginejournal.com/seo-testing-experiments/462132/
7 tips to turn Google’s Search Essentials into strategy: https://searchengineland.com/google-search-essentials-strategy-tips-388744
Google SEO Starter Guide: https://developers.google.com/search/docs/fundamentals/seo-starter-guide
180+ Best SEO practices from Google: https://seosly.com/blog/seo-best-practices-from-google/
Twitter thread: https://twitter.com/alekseo/status/1588485278574018565
Twitter thread: https://twitter.com/brodieseo/status/1589490334442328065
Shout-out: https://twitter.com/Marie_Haynes
Shout-out: https://twitter.com/aleyda

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If you are into SEO tools or are an SEO, you definitely want to watch this episode.

In the #2 episode of the SEO podcast by #SEOSLY with David Kaufmann - we are talking about SEOcrawl, an awesome SEO crawler.
If you haven't known this tool before, you need to definitely give it a try.
With the coupon code (SEOSLY) you get 50% off for any plan forever.
Moreover, you can test SEOcrawl for free with no credit card info.
COUPON: SEOSLY (50% of any plan forever)
Site: https://seocrawl.com/
Register: https://app.seocrawl.com/register
Twitter of SEOcrawl: https://twitter.com/seocrawl_en
A shout-out from David goes to Esteve Castells https://twitter.com/estevecastells

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1: Introduction to the SEO Podcast by #SEOSLY & weekly SEO news

Welcome to the first episode of the SEO podcast by #SEOSLY.

English Google SEO office hours from October 2022 This is an audio-only recording of the experimental Google SEO office-hours from October 2022. The answers are compiled by the Google Search Relations team.

By Google Search Central. LISTEN.

Search Central docs and SEO (Search Off the Record) Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more

By Search Off the Record. LISTEN.

The State Of SEO: Survey Data To Plan Your Next Year In SEO Inform your SEO strategy for 2023 with data, insights, and findings from the SEO community. More than 3,600 SEO pros responded.

By Ben Steele (SEJ). LEARN MORE.

Google October 2022 Spam Update Complete On October 19, 2022 Google released the October 2022 spam update. This update was global and affected all languages. The rollout was complete as of October 21, 2022.

By Google Search Central. LEARN MORE.

SEO Audits with Olga Zarzeczna (Search with Candour) I was a guest on the Search with Candour SEO podcast where Jack Chambers-Ward and I talked about – you guessed it – SEO audits.
Check this episode and subscribe to the Search with Candour SEO podcast.

Top SEO Mistakes from Olga Zarzeczna (Edge of the Web) I was pleased to be the guest on the Edge of the Web SEO podcast again. This time Erin and I spoke about SEO mistakes I come across in SEO audits.
Don’t miss that episode and subscribe to the Edge of the Web SEO podcast.

Old Google Page Speed Algorithms Are No Longer Used Google's John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.
Reported by Barry Schwartz. LEARN MORE.

Google Analytics 4 gets new features & reporting Google announced (in this post) new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360.
Reported by Barry Schwartz. LEARN MORE.

New Google Business Profile Web Search Menu Now Rolling Out Google is giving business owners the ability to quickly edit their business profile directly in web search through these new action buttons (previously it required many more clicks).
Reported by no one other than Barry Schwartz. LEARN MORE.

Google is removing a lot of reviews from Google Business Profiles Joy Hawkins is reporting and a lot of people are confirming that Google has been doing waves of review takedowns.
Reported by Joy Hawkins. LEARN MORE.

1:Just because something is human-written doesn't make it helpful & good content.

In case you need a friendly reminder from John Mueller about helpful content, here it is. "Just because something is human-written doesn't make it helpful & good content. I'd really focus on making things awesome, unique, compelling, that people recommend to friends - not just something that's technically ok."

2: Google: You'd Be Lucky To End Up In The Same Place After Changing URLs

John Mueller said when it comes to changing URLs, "if you're lucky, it'll end up in the same place." Meaning, if you do everything right and Google does everything right, which is rare to have both align, then you'd be lucky to have the new URL rank in the same position as the old URL in Google Search.

Zero-Clicks Study The topic has had plenty of coverage and attention, but often without a great deal of context, so that’s why we’ve carried out a new zero-clicks study with a more refined sample size from our own data sources.

13 essential SEO skills you need to succeed Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.

By Danny Goodwin (Search Engine Land)

Crawl efficacy: How to level up crawl optimization Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.

By Jes Scholz (Search Engine Land)

SEO Podcast by #SEOSLY : Recent Episodes

Olga Zarr

1: Introduction to the SEO Podcast by #SEOSLY & weekly SEO news

1:Just because something is human-written doesn't make it helpful & good content.

2: Google: You'd Be Lucky To End Up In The Same Place After Changing URLs