Imperfect Marketing: Recent Episodes
Kendra Corman
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Send us Fan Mail
Are you charging for your time instead of your expertise?
Many entrepreneurs fall into the trap of hourly pricing because it feels like the obvious place to start. But as your skills grow, charging by the hour can actually hold your business back, leading to burnout, resentment, and an income ceiling.
In this episode of Imperfect Marketing, Kendra Corman sits down with Joel Miller, co-founder of SkyFloor, to discuss how businesses can shift from selling hours to selling outcomes. Joel shares the lessons he and his twin brother learned while building their agency, including the mistakes they made with pricing, how they transitioned to value-based pricing, and why positioning is the foundation of premium pricing.
They also dive into the role AI plays in today's service businesses. Rather than replacing expertise, Joel explains how AI can become a powerful collaborative tool that helps professionals deliver better results more efficiently, while reinforcing the importance of human experience, strategic thinking, and client trust.
In this episode, you'll learn:
- Why hourly pricing often creates burnout and limits business growth.
- How to determine the true value of your services.
- The importance of asking better questions during discovery calls.
- How positioning influences pricing more than most business owners realize.
- Why raising your prices can temporarily reduce leads, and why that's often a good sign.
- How AI can enhance your work without diminishing your value.
- The mindset shifts needed to confidently charge premium prices.
About Joel Miller
Joel Miller is the co-founder of SkyFloor, a digital strategy and web agency he has built alongside his twin brother for more than 17 years. Joel helps businesses clarify their positioning, develop effective digital strategies, and create websites that focus on measurable business outcomes.
Connect with Joel
Website: https://www.theskyfloor.com/
LinkedIn: https://www.linkedin.com/in/joelelliottmiller/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Trying to keep up with every social media platform can feel like a full-time job. The truth is, your best marketing strategy may not be posting more. It may simply be showing up in the right place.
In this episode of Imperfect Marketing, Kendra Corman talks with travel advisor Ali Raymer about how she rebuilt her marketing strategy after COVID by asking one simple question:
Where are my best clients making buying decisions?
Instead of chasing every new platform, Ali focused on understanding her ideal clients, choosing platforms that aligned with both her audience and her own strengths, and creating a marketing system she could actually sustain.
Whether you're a business owner, marketer, or entrepreneur feeling overwhelmed by social media, this conversation will help you simplify your approach and build a strategy that attracts the right customers without burning you out.
In this episode, you'll learn:
- Why you don't need to be on every social media platform
- How to determine where your ideal clients actually make purchasing decisions
- The importance of consistency over constant expansion
- How to know when a platform is worth investing your time in
- Why your current clients are your best source of marketing research
- Practical ways to build a marketing routine that supports your business instead of taking it over
Ali also shares the story of how one missed client opportunity completely changed the way she approached branding and marketing, ultimately helping her attract the exact type of clients she wanted.
If you've ever wondered whether you're spending time on the wrong platforms, this episode will give you a fresh perspective and actionable ideas you can put into practice immediately.
Connect with Ali Raymer
LinkedIn: linkedin.com/in/alipicturethistravel
Website: www.peaceandpearltravel.com
If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. It helps more business owners discover practical, honest marketing conversations that actually make a difference.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Have you ever felt like people just don't "get" what your business does?
You tweak your website. Rewrite your copy. Experiment with AI. Yet somehow your message still isn't connecting with the right people.
In this episode of Imperfect Marketing, Kendra Corman welcomes messaging strategist Katie Turner to unpack why messaging problems are rarely about finding better words. Instead, they often begin with unclear positioning, an evolving audience, or an offer that's no longer aligned with what buyers actually need.
Katie shares why storytelling isn't about telling your personal story. It's about helping customers clearly see the journey from the challenge they're facing today to the transformation they'll experience by working with you.
Together, Kendra and Katie discuss:
• Why messaging problems usually start long before copywriting begins.
• The connection between your offer, audience, positioning, and messaging.
• How storytelling creates clarity and trust in B2B marketing.
• Why AI is only as good as the context you provide.
• How to differentiate your business, even in crowded industries.
• Why understanding your buyer is the most valuable marketing skill you can develop.
• Katie's biggest marketing lesson after more than 20 years in the industry.
Whether you're a consultant, coach, agency owner, or service-based business, this episode will help you think differently about your messaging and give you practical ideas to make it resonate with the people you most want to serve.
About Katie Turner
Katie Turner is a messaging strategist and marketing consultant who helps B2B professional service firms clarify their positioning, strengthen their storytelling, and create messaging that attracts the right clients.
Connect with Katie:
Website: https://kateturnermarketing.com/
LinkedIn: https://www.linkedin.com/in/kateturnermarketing/
If you enjoyed this episode, be sure to subscribe to Imperfect Marketing and leave a review. Your support helps us reach more business owners looking for practical marketing strategies that actually work.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
For years, podcasters have treated clips as marketing.
Record the episode. Pull out a few highlights. Share them on social media. Hope people click through to listen to the full conversation.
But what if that's no longer how audiences consume content?
In this episode of Imperfect Marketing, Kendra shares a story that completely changed her perspective on podcasting and content creation. After hearing a fellow podcast host describe being recognized for his clips rather than his actual podcast episodes, Kendra realized something important: for many people, the clip is the show.
Today's audiences are discovering creators through TikTok, Instagram Reels, YouTube Shorts, and LinkedIn video. Many will never listen to a full episode, yet they still become part of your audience through short-form content.
That realization raises an important question:
If clips are often someone's first and only experience with your content, why are so many creators treating them as an afterthought?
In this episode, Kendra explores:
- Why podcast clips have evolved from promotional assets into primary content
- The mindset shift every podcaster and content creator needs to make
- Why "finding clips in editing" isn't a reliable content strategy
- How to identify your strongest clip moments before you hit record
- Creating hooks that capture attention and stop the scroll
- Using intentional clip cues during recording
- Building self-contained ideas that work both inside and outside the full episode
- How short-form content is becoming the new discovery engine for podcasts
Whether you're creating podcasts, videos, webinars, or social media content, this episode will help you rethink how your audience discovers and consumes what you create.
Connect with Kendra
What makes you stop scrolling and watch a podcast clip?
Kendra would love to hear your thoughts. Connect with her on LinkedIn or send her a message and share what grabs your attention when you're consuming content online.
If you found this episode helpful, share it with another podcaster, marketer, or business owner who is looking to get more value from their content.
Remember: the clips aren't just marketing anymore. They're the content.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
What if your biggest marketing challenge isn't your strategy, your website, or even your content?
What if it's a lack of clarity?
In this episode of Imperfect Marketing, Kendra Corman sits down with Charlie Sells, founder of Clarity Over Everything, to explore how unclear messaging creates confusion for customers, frustration for teams, and inconsistency across your brand.
Charlie shares his unique journey from ministry to marketing and explains why so many business owners get stuck trying to perfect their messaging before taking action. Together, they unpack the difference between clarity and certainty, why leaders often assume they're being clear when they aren't, and how businesses can stop relying on random acts of marketing and start making intentional decisions.
You'll also hear practical advice on creating consistency across your website, emails, social media, and customer experience. Plus, Charlie explains why successful brands don't need more tactics. They need better alignment.
Whether you're a solopreneur, small business owner, marketing leader, or someone trying to make sense of AI-generated content and marketing noise, this conversation will help you simplify your message and strengthen your brand.
In This Episode You'll Learn:
• Why clarity matters more than certainty in marketing and leadership
• The common ways businesses unintentionally create confusion
• How unclear messaging impacts customer trust and brand growth
• Why consistency is one of the most powerful marketing tools available
• How to identify and eliminate "random acts of marketing"
• The role leadership plays in creating alignment across teams
• A simple framework for making better branding and marketing decisions
About Charlie Sells
Charlie Sells is the founder of Clarity Over Everything, where he helps businesses reduce confusion, improve positioning, and create messaging that connects with the right audience.
Connect with Charlie
Website: https://www.clarityovereverything.com/
LinkedIn: linkedin.com/in/charlie-sells
Be sure to check the links in the show notes to connect with Charlie and learn more about his work.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Is cold email still one of the most effective ways to generate leads, book meetings, and grow your business?
In this episode of Imperfect Marketing, Kendra Corman sits down with Adam Rosen, Founder and CEO of EOC Works, to discuss why cold email continues to deliver results even as marketing channels become more crowded and AI-generated content floods inboxes.
Adam shares how he used cold email to land customers like Amazon, Apple, Disney, Goldman Sachs, and BlackRock, raise funding, grow his first startup, and ultimately sell the company. He also explains what has changed dramatically in the email landscape over the past few years and why businesses need a much more sophisticated approach than they did even a few years ago.
Together, Kendra and Adam explore the importance of deliverability, targeting, messaging, lead nurturing, and patience. They discuss why email remains one of the few marketing channels where businesses can directly reach their ideal prospects and why relevance is the key to getting responses.
In this episode, you'll learn:
• What cold email marketing is and how it differs from traditional email marketing
• Why deliverability is now one of the biggest challenges marketers face
• The three essential components of a successful cold email strategy
• How to identify and target the right prospects
• Why lead nurturing often generates results long after a prospect first enters your pipeline
• Common mistakes that can damage your domain reputation
• Why patience is one of the most important factors in marketing success
Whether you're a business owner, marketer, consultant, or entrepreneur looking for new ways to generate qualified leads, this conversation offers practical insights you can apply immediately.
About Adam Rosen
Adam Rosen is the Founder and CEO of EOC Works, a cold email marketing agency that helps businesses generate qualified meetings through strategic outbound email campaigns. After building and selling his first startup, Adam launched EOC Works and has since helped nearly 200 clients improve their lead generation through modern cold email strategies.
Connect with Adam:
Website: https://eocworks.com
LinkedIn: https://www.linkedin.com/in/adamirosen/
If you enjoyed this episode, be sure to subscribe, leave a review, and share it with a colleague who wants to improve their marketing and lead generation efforts.
EmailMarketing #ColdEmail #LeadGeneration #B2BMarketing #DigitalMarketing #MarketingStrategy #BusinessGrowth #Entrepreneurship #SalesStrategy #MarketingPodcast
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Why People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der Burght
Have you ever presented a great idea, made a compelling offer, or shared a logical argument only to hear... nothing?
Many people assume a lack of action means someone said "no." But what if they simply didn't make a decision?
In this episode of Imperfect Marketing, Kendra Corman welcomes back persuasion expert Patrick Van Der Burght to explore the science behind how people actually make decisions and why understanding that process can dramatically improve your communication, marketing, sales, leadership, and business results.
Patrick is a Founding Member of the Cialdini Institute, a Cialdini Certified Trainer and Coach, business partner of Dr. Robert Cialdini, and author of How to Hear Yes More Often. Drawing on decades of research and real-world experience, he explains why most decisions are made intuitively rather than logically and how businesses can ethically influence outcomes without manipulation.
Together, Kendra and Patrick discuss:
• The difference between System 1 and System 2 thinking
• Why logical arguments alone often fail to persuade
• The hidden cost of customer indecision
• The Seven Universal Principles of Persuasion
• Practical ways to apply persuasion in presentations, marketing, sales, and leadership
• How reciprocity, social proof, authority, liking, unity, consistency, and scarcity influence behavior
• Why ethical persuasion builds long-term trust and loyalty
• Common mistakes businesses make when trying to influence decisions
• How to communicate value without sounding pushy
• The dangers of manufactured scarcity and misleading marketing tactics
One of the biggest takeaways from this conversation is that influence isn't about convincing people to do something they don't want to do. It's about understanding how people naturally make decisions and communicating in ways that help them confidently move forward when your solution aligns with their needs.
Whether you're a business owner, marketer, salesperson, leader, speaker, or entrepreneur, this episode offers practical insights you can start applying immediately.
Be sure to listen to Patrick's previous appearance on Imperfect Marketing (Episode 337) for even more examples and strategies from the world of ethical persuasion.
Connect with Patrick Van Der Burght
Patrick Van Der Burght is a Founding Member of the Cialdini Institute, Cialdini Certified Trainer and Coach, and author of How to Hear Yes More Often. Since 2000, he has helped organizations and professionals apply the science of ethical persuasion to improve communication, influence, leadership, and business performance.
Website: https://ethicalpersuasion.com.au/
LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/
Youtube: https://www.youtube.com/@ethicalpersuasion
For more marketing insights, business strategies, and expert interviews, subscribe to Imperfect Marketing and never miss an episode.
Persuasion #Marketing #BusinessGrowth #Leadership #Sales #Communication #Influence #Entrepreneurship #CustomerPsychology #MarketingStrategy
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Most business owners know email marketing matters.
So why are so many still avoiding it?
In this episode of Imperfect Marketing, Kendra shares two recent conversations with business owners from completely different industries who were facing the exact same challenge: email marketing. One business wasn't sending emails at all because they were worried about annoying customers. The other, a multi-million-dollar company with a long sales cycle, viewed email continuity as one of their most important marketing priorities.
The lesson? Whether your customers buy every few weeks or every few years, staying top of mind matters.
Kendra breaks down the biggest misconceptions business owners have about email marketing, why open rates aren't the whole story, and how simply showing up consistently can make a significant difference in your growth.
In this episode, you'll learn:
• Why email marketing remains one of the most effective marketing channels available
• The real purpose of email marketing beyond clicks and conversions
• Why fear of being annoying is holding many businesses back
• How staying visible helps customers remember and choose you
• A simple action step you can take this week to reconnect with your audience
If you've been putting off sending emails because you don't know what to write, you're worried about bothering people, or you're waiting for the "perfect" message, this episode is for you.
Subscribe to Imperfect Marketing for practical marketing strategies that help you grow your business without chasing perfection.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
What happens when AI starts doing the work humans used to spend hours on every week?
According to longtime tech innovator Scott Abbott, the answer isn’t that humans become less important. It’s the opposite.
In this episode of Imperfect Marketing, Kendra Corman sits down with Scott Abbott to explore the intersection of AI, leadership, communication, and human connection. After nearly four decades in technology, Scott has witnessed the rise of the internet, mobile technology, social platforms, and now AI. His perspective brings both excitement and realism to the conversation around where business and leadership are headed next.
Together, they unpack why soft skills are becoming more valuable in an AI-driven world, why companies may be failing younger employees instead of developing them, and how systems and automation can actually create more freedom, creativity, and connection.
You’ll hear practical insights on:
• Why communication and professionalism still matter more than ever
• The growing importance of human-centered leadership
• How AI can free up time for deeper thinking and better collaboration
• Why companies should reinvest AI efficiencies back into employee development
• The difference between work-life balance and work-life harmony
• How personal branding impacts leadership and career growth
• Why systemization can help businesses scale without burnout
Scott also shares lessons from more than 10,000 coaching sessions with leaders and business owners, revealing the common struggles people face with communication, confidence, burnout, accountability, and growth.
If you’ve been curious about how AI and humanity can work together instead of against each other, this episode offers a grounded and refreshing perspective.
About Scott Abbott:
Scott Abbott is a technology leader, systems strategist, coach, and founder of Boss Up Coaching Solution Academy. With nearly 40 years in tech, Scott has worked at the forefront of major technological shifts including the internet, social media, mobile innovation, and AI. Today, he helps leaders and organizations combine systems, leadership, AI, and human-centered growth to build stronger businesses and better teams.
Connect with Scott Abbott:
Website: https://scottabbottabc.com/
LinkedIn: https://www.linkedin.com/in/scottabbottabc/
AILeadership #ArtificialIntelligence #LeadershipDevelopment #FutureOfWork #BusinessGrowth #LeadershipSkills #SoftSkills #PersonalBranding #WorkplaceCulture #Entrepreneurship
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Are missed phone calls quietly costing your business customers and trust?
In this episode of Imperfect Marketing, Kendra sits down with Laurent to talk about the rapidly evolving world of AI, specifically voice AI, and why it’s becoming one of the most important tools for small businesses.
Laurent shares his perspective after more than 20 years in digital marketing, SEO, e-commerce, and technology. Together, they explore how businesses are using AI to improve customer communication, create stronger trust, and avoid losing opportunities through missed calls and poor customer experiences.
This conversation goes beyond prompts and automation. It dives into the human side of AI, including emotional intelligence, customer trust, and why understanding your audience still matters more than any tool.
You’ll also hear:
- Why voice AI is making a comeback in business communication
- How AI receptionists can support local businesses
- The surprising SEO benefits of voice AI
- Why AI should enhance humans, not replace them
- Practical advice for business owners who feel overwhelmed by AI
Laurent also shares one of the best perspectives on AI adoption we’ve heard yet: if you missed one wave of technology, don’t worry, another train is always coming.
If you’ve been wondering how AI can actually help your business in a practical, customer-focused way, this episode is packed with insight.
About Our Guest
Laurent is an entrepreneur and AI innovator specializing in voice AI technology for local businesses. With more than two decades of experience in digital marketing, SEO, SEM, e-commerce, and web ventures, he now focuses on helping businesses improve customer trust and communication through AI-powered voice solutions.
Connect with Laurent
Laurent welcomes questions and conversations from listeners. Visit the website above to connect through their social channels.
🔗 Learn more at: https://getoblick.com
LinkedIn: https://www.linkedin.com/in/laurent-cohen-usa/
Youtube: https://www.youtube.com/@GetOblic
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
What are you actually known for… and is it helping or hurting your business?
Are you trying to do too many things—and confusing your audience in the process?
What if narrowing your focus could actually bring you more opportunities, not fewer?
If this episode helps you rethink your marketing and positioning, be sure to follow the show and share it with a business owner who needs more clarity in their message.
Most entrepreneurs resist narrowing their focus. It feels risky. It feels limiting. And if we’re honest—it can feel like turning away opportunities.
In this episode, Kendra and Ed unpack why being known for one thing is actually the fastest way to grow your business. Instead of trying to be everything to everyone, the real power comes from clarity—because clarity makes you memorable, referable, and easier to trust.
They also dive into the practical side of this: how to figure out what you’re already known for (even if you don’t realize it yet), how to spot patterns in your conversations, and why documenting your interactions can unlock insights you’ve been missing. This isn’t about guessing—it’s about paying attention and building simple systems that support your growth.
This episode will show you:
- How to become more memorable and referable in your business
- A simple framework for discovering what you’re already known for
- A strategy to identify patterns in client conversations and messaging
- Why focusing on one thing actually expands your opportunities
- How to build habits and systems that support long-term marketing success
If you’ve been trying to do all the things and still not seeing consistent results, this approach gives you a clearer, more focused path to growth.
About our guest
Ed Troxell is a strategic advisor who helps entrepreneurs simplify their business, clarify their message, and focus on what truly moves the needle. Starting his journey in tech support and web design, Ed evolved into a marketing and visibility expert, now known for helping clients identify what they should be known for—and how to leverage that for sustainable growth.
LinkedIn: https://www.linkedin.com/in/edtroxell/
Website: EdTroxell.com
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Are your “beautiful” emails actually hurting your results?
When was the last time you replied to a perfectly designed newsletter?
What if the thing you’re spending the most time on… is the reason your emails aren’t working?
If this episode shifts how you think about email marketing, be sure to follow the show and share it with a business owner who needs to simplify their strategy.
For years, we’ve been told that email marketing should look polished, branded, and visually impressive. But what if that’s exactly what’s getting in the way?
In this episode, Kendra breaks down why she stopped sending “pretty” emails—and started seeing better results. Instead of spending time on templates, graphics, and formatting, she focused on writing simple, text-based emails that feel like a real conversation. The shift led to more engagement, more replies, and stronger connections with her audience.
When emails look like marketing, people treat them like marketing—they skim, ignore, or delete. But when your message feels personal and direct, it creates a different experience. People read it. They respond. And they stay connected to you over time.
This episode will show you:
- How to increase engagement without spending hours on design
- A simple framework for writing emails that feel personal and natural
- Why plain text emails often outperform designed newsletters
- The mindset shift from “email blast” to meaningful conversation
- How to get more replies and stay top of mind with your audience
If you’re tired of overthinking your emails and still not seeing results, this approach offers a simpler, more effective way to connect and convert.
About the host
Kendra Corman is a marketing strategist and host of Imperfect Marketing, where she helps business owners simplify their marketing and focus on what actually works. With over 20 years of experience, she shares practical, no-fluff strategies that help entrepreneurs take action and get results.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Are you forcing productivity… when your body is asking for something different?
What if your “inconsistent” energy is actually your biggest advantage?
And what if working with your body—not against it—could make everything easier?
If this episode changes how you think about productivity and business, be sure to follow the show and share it with someone who needs to hear this.
Most business advice tells you to stay consistent, push through, and keep going—no matter how you feel. But what if that approach is exactly what’s holding you back?
In this episode, we dive into a completely different way of working—one that aligns your business with your natural energy cycles instead of fighting against them. Renae shares how understanding hormonal rhythms can transform how women approach content creation, decision-making, and productivity.
This isn’t about doing less—it’s about doing the right things at the right time. When you start aligning your work with your body, everything shifts. You gain clarity, confidence, and a more sustainable way to grow your business without burnout.
This episode will show you:
- How to work with your energy instead of constantly pushing through
- A simple framework for aligning your business with your cycle
- The best times to create content, plan, and execute
- Why traditional productivity advice often fails women
- How to feel more confident and effective in your work
If you’ve ever felt like you’re doing everything “right” but still not getting the results you want, this approach offers a smarter, more aligned way forward.
About our guest
Renae Fieck is a coach and entrepreneur who helps women align their businesses with their natural hormonal rhythms. After experiencing burnout while trying to do it all, she discovered a more sustainable way to work—one that honors how women’s bodies actually function. Today, she teaches women how to use their cycles as a powerful tool for productivity, clarity, and success
Website: https://renaefieck.com/
Facebook: https://www.facebook.com/risingmoms
Instagram: https://www.instagram.com/renaefieck
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Are you trying to grow your business… but feel like no one is paying attention?
Do you think you need a big audience before you can build real momentum?
What if the real secret to growth isn’t more followers—but stronger community?
If you’ve been chasing growth but craving connection, this conversation will shift how you think about marketing—follow the show for more real, practical insights.
What if everything you’ve been told about growing your business is backwards?
In this episode, Kendra sits down with Elizabeth Henson to unpack why community is marketing—and why the most successful entrepreneurs aren’t the loudest or most polished… they’re the most intentional. Elizabeth shares how she built her first six-figure business by documenting her journey (not perfecting it) and how that same approach still works today.
You’ll learn why “magnetic leadership” isn’t about charisma, why showing up for one person matters just as much as showing up for one hundred, and how letting go of perfection can actually accelerate your growth. If you’ve ever felt stuck waiting for the “right moment” or a bigger audience—this conversation will give you a new way forward.
This episode will show you:
• How to build a business through community (even with a small audience)
• A simple framework for “magnetic leadership” that attracts people naturally
• Why sharing your journey builds trust faster than polished content
• The mindset shift that removes fear of judgment and rejection
• How small, intentional connections lead to real growth and referrals
Opportunity positioning sentence
If you’re ready to stop chasing algorithms and start building meaningful connections that actually convert, this episode will show you how.
About our guest
Elizabeth Henson is a business coach, community builder, and host of the Messy Success Podcast. She helps creatives and entrepreneurs build profitable businesses by embracing imperfection, sharing their journey, and creating intentional communities that drive real growth.
LinkedIn: https://www.linkedin.com/in/elizabethhensonco/
Website: https://elizabethhenson.co/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Are you still relying on Google alone to get found?
Wondering why your website traffic is shifting—but your leads aren’t?
Or why your marketing feels like it’s working… but you can’t quite track it anymore?
If this episode resonates with you, make sure to follow Imperfect Marketing so you don’t miss future conversations that break down what’s actually working right now.
SEO hasn’t disappeared—but it has evolved in a big way. In this episode, Kendra talks with Wes Towers about the shift from traditional search engine optimization to what he calls “search everywhere optimization.” Today’s buyers aren’t just Googling—they’re using AI tools, voice search, and multiple platforms to find answers, often before they ever visit your website.
That shift means the old playbook—keywords, rankings, and traffic reports—doesn’t tell the full story anymore. Instead, it’s about building quality content, simplifying your message, and creating trust signals that validate your business when someone is ready to buy. From reviews to website clarity to consistent visibility, this episode breaks down how to stay relevant and competitive in a noisy, fast-changing digital world.
This episode will show you:
• How SEO is evolving in the age of AI and multi-platform search
• A smarter approach to creating content that actually gets found
• The role of trust signals (like reviews) in driving conversions
• Why simplifying your website can increase leads
• How consistency and personality impact your marketing results
If you stop chasing rankings and start focusing on clarity, trust, and consistency, you’ll create a marketing strategy that not only gets you found—but gets you chosen
👤 About Our Guest – Wes Towers:
Wes is the founder of Uplift 360, a digital agency specializing in websites and search optimization. While his agency works across industries, he’s recently niched into construction—helping companies stand out in a highly competitive space through smarter, more strategic online visibility.
Website: https://uplift360.com.au/
LinkedIn: https://www.linkedin.com/in/westowers/
Facebook: https://www.facebook.com/Uplift360Aus
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I’m pulling back the curtain on how I’ve actually been using AI in my day-to-day marketing work—beyond the hype, beyond the shiny tools. I share what’s in my current tech stack, what didn’t live up to expectations, and what genuinely made me more efficient (and what didn’t).
If you’ve ever felt overwhelmed by the constant stream of new AI tools, this episode will help you cut through the noise and focus on what actually matters.
The Reality of Today’s AI Landscape
- New AI tools are launching constantly—sometimes faster than we can evaluate them
- It’s easy to get distracted by “shiny object syndrome”
- You don’t need every tool—you need the right tool for the job
- The goal isn’t to use AI everywhere, but to use it where it truly helps
What’s in My Current AI Stack
I break down the tools I’m consistently using and why:
- Claude: My main workhorse for writing, strategy, and even presentations
- Perplexity: Go-to for research, comparisons, and step-by-step answers
- ChatGPT: Primarily for building and sharing custom GPTs with clients
- NotebookLM: Powerful for handling large amounts of context and research
- Built-in AI (Loom, Riverside): Helpful for content production workflows
Surprising AI Tools Worth Exploring
Some tools exceeded expectations:
- Branding 5: A strong positioning tool that helps clarify messaging
- Vocable AI: Useful for generating social content ideas (especially for clients)
- NanoBanana Pro: Solid for image generation
- Claude for presentations: Surprisingly powerful—even rivaling tools like Gamma
What Didn’t Work (or Didn’t Stick)
Not every tool is a win—and that’s okay:
- AI assistants that lacked context or usefulness
- Asana AI: Underwhelming (possibly due to limited input/context)
- Ubooks: Poor experience for nonfiction writing
- Gamma.app: Still useful, but possibly being replaced by Claude
- Microsoft Copilot: More of a habit issue than a tool issue
Key insight: Sometimes it’s not the tool—it’s fit, timing, or how you’re using it.
How to Actually Use AI Effectively
- Test tools on real work, not demo projects
- Compare tools against each other to find the best fit
- Give tools a fair shot—but don’t force them into your workflow
- The best tools become invisible—they just work
AI Isn’t Replacing You—It’s Enhancing You
- AI won’t replace thinking—it enhances it
- Use AI for:
- Brainstorming
- Strategy pressure-testing
- “Shadow boxing” ideas to find gaps
- Your expertise and judgment still matter more than ever
Practical Advice to Get Started
If you’re feeling stuck or overwhelmed:
- Pick one task that drains you each week
- Test one AI tool on that task
- Don’t try five tools at once
- Give yourself permission to drop what doesn’t work
Key Takeaways
- You don’t need one perfect tool—you need the right mix
- AI should support your thinking, not replace it
- Efficiency comes from alignment, not accumulation
- The goal is smarter work, not more tools
Curious how AI could fit into your workflow without adding more overwhelm?
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Jonny Holsten of BridgeSelling to unpack why sales gets such a bad reputation—and how to fix it. We dive into what actually works in modern sales conversations (hint: it’s not scripts or pressure).
Jonny shares his journey from marketing into sales strategy and how that shift led to his book Fix Your Broken Sales Calls. Together, we explore how to move from chasing leads to building meaningful, problem-solving conversations.
Here’s what we cover:
From Leads to “Best Fit” Clients
- Why all leads are not worth your time
- The 4-part framework for identifying a true “best fit” customer
- How narrowing your focus actually increases conversions
Why Sales Feels “Icky” (and How to Fix It)
- The real reason selling feels uncomfortable for so many people
- Why belief in what you’re selling changes everything
- The difference between pushing a sale and solving a problem
The Power of Better Questions
- How great sales conversations start with curiosity, not pitching
- Why most salespeople skip identifying the real problem
- A simple technique to get prospects to open up more
Handling Inbound Leads the Right Way
- Why inbound leads aren’t always qualified (and that’s okay)
- How to guide conversations like a consultant, not a salesperson
- The importance of setting expectations and taking control early
Knowing When to Walk Away
- How to gracefully exit conversations with poor-fit prospects
- Why referring someone elsewhere can actually grow your business
- The mindset shift: serving first, selling second
Improving Sales Without More Leads
- Why most teams lack a clear plan for sales calls
- How small tweaks to discovery calls can drive massive revenue growth
- The importance of reviewing and learning from your own calls
Key Takeaways
- Selling should feel like helping—not convincing
- Clarity in your message makes everything easier
- The better your questions, the better your results
Connect with Jonny:
LinkedIn: https://www.linkedin.com/in/jonnyholsten/
If sales has ever felt uncomfortable, awkward, or forced—this episode will change how you think about it.
Ready to make sales feel natural (and actually work)? Tune in.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Stephanie Sylvestre, founder of Avatar Buddy, to explore how AI is reshaping the way businesses operate—and why human skills matter more than ever.
Stephanie shares her fascinating journey from corporate IT leadership to building an AI-powered company, along with the lessons she’s learned along the way (including a few hard-earned ones she hopes you won’t have to repeat).
We dive into how businesses can actually use AI effectively—without losing their values, their culture, or their competitive edge.
In this conversation, we discuss:
The Human Skills That Matter Most in an AI World
- Why resilience is essential when working with AI (hint: your first output isn’t your best)
- How creativity and resourcefulness give you a competitive advantage—especially in fast-changing environments
- The critical role of problem-solving and critical thinking when AI sounds right… but isn’t
- Why these “human skills” are becoming the real differentiator in an AI-driven world
Demystifying AI for Businesses
- What AI agents actually are—and how they can streamline your workflows
- How AI can save massive amounts of time when used strategically
- Why understanding your data is just as important as understanding the technology
- The biggest mistake organizations make when adopting AI too quickly
Responsible AI: Where Ethics Meet Execution
- Why responsible AI starts with people—not the technology
- How your data directly shapes your AI outcomes (for better or worse)
- Practical ways to build ethical guardrails into your AI systems
- Why transparency, ownership, and respect for content matter more than ever
AI, Leadership, and Company Culture
- How AI can actually strengthen (not weaken) your company culture
- Why leaders need to treat AI like any other business initiative—with clear goals and strategy
- The importance of starting small, iterating, and evolving your AI implementation
- How AI can reduce internal friction and improve team dynamics
Key Takeaways for Marketers and Leaders
- You’re not selling AI—you’re selling trust
- AI won’t replace people, but people who use AI effectively will have a clear advantage
- Your values should guide how you implement and use AI
- Success with AI comes from clarity, strategy, and continuous iteration
Whether you're just starting to explore AI or looking to refine how you’re using it in your business, this episode offers a grounded, practical perspective on what it really takes to succeed.
Are you ready to use AI in a way that actually supports your business—and your values? Tune in to learn how to make AI work with you, not instead of you.
Connect with Stephanie
Website: https://avatarbuddy.co/ Instagram: https://www.instagram.com/avatar_buddyai/
Tiktok: https://www.tiktok.com/@avatar_buddyai?lang=en
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Patrick Van Der Burght, a Cialdini Certified Trainer and expert in ethical persuasion. We explore how understanding the psychology of decision-making can transform the way we approach marketing, sales, and communication.
Patrick shares how discovering the science behind persuasion helped him move from struggling sales results to becoming a trusted authority on ethical influence.
We discuss:
How People Actually Make Decisions
- Why most decisions happen subconsciously
- The difference between intuitive thinking and logical thinking
- How short attention spans affect modern marketing
The Seven Principles of Persuasion
- Reciprocity, liking, unity, and social proof
- Authority, consistency, and scarcity
- Why these principles work across cultures and industries
Practical Persuasion Strategies
- How testimonials and social proof influence buyers
- Why framing messages around avoiding loss can be more persuasive
- The surprising power of leading with a weakness
Key Takeaways for Marketers
- Ethical persuasion builds trust and long-term relationships
- Small language changes can dramatically increase results
- Understanding human psychology makes marketing more effective
Whether you're in marketing, sales, or leadership, this episode reveals how small shifts in messaging can lead to stronger influence and better outcomes.
Connect with Patrick:
Website: https://ethicalpersuasion.com.au/
Facebook: https://www.facebook.com/ethicalpersuasion/
LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, Kendra talks about the growing misuse of AI in marketing and why relying on it too heavily can actually damage your credibility and connection with your audience. While AI can be a powerful tool, Kendra explains why it should support your ideas—not replace your thinking, voice, or experiences.
Drawing from real examples with clients and her own marketing experiments, Kendra explores the difference between AI-generated content and AI-assisted content—and why that distinction matters more than ever.
The Problem with “AI Slop”
- How businesses are using AI to generate content without reviewing or editing it
- Why generic AI-written blogs and posts weaken credibility
- What happens when marketing strategy is replaced by automation
AI as a Tool, Not a Replacement
- Why AI still needs human insight, direction, and editing
- The difference between AI-assisted content and AI-generated content
- How AI can save time without sacrificing authenticity
The Power of Human Stories in Marketing
- Why personal stories and experiences connect with audiences
- How unique moments—like real-life anecdotes—create authenticity
- Why AI can’t replicate your quirks, voice, or lived experiences
What Happens When You Trust Your Voice
- How Kendra saw stronger engagement after shifting from AI-generated to AI-assisted emails
- Why audiences respond to content that feels human and personal
- How authentic marketing leads to better results and new clients
Key Takeaways for Marketers
- Why strategy and audience understanding must come from you—not AI
- The importance of reviewing and editing every piece of AI-assisted content
- How to audit your recent marketing to make sure your voice is still present
If you’re using AI in your marketing—or wondering if you’re relying on it too much—this episode offers a practical reminder that the real value in your content comes from your perspective, stories, and strategic thinking.
AI can help you move faster, but your voice is what makes your marketing meaningful.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, Kendra Corman sits down with SEO expert Kyle Bailey to explore how artificial intelligence is changing the search landscape—and what businesses should really focus on to stay visible online.
Kyle shares his journey from growing up around construction trades to building an SEO agency focused on helping home service businesses succeed online. Along the way, the conversation dives into the realities of modern SEO, the myths around AI replacing search, and why understanding your customer still matters more than any algorithm update.
The Evolution of SEO in the Age of AI
AI tools like ChatGPT are changing how people search for information—but they haven’t replaced traditional search engines.
Kyle explains:
- Why Google still has a major advantage because it can crawl and understand websites more effectively
- How AI platforms currently rely on signals like reviews and third-party sources (Yelp, Google Reviews, etc.)
- Why businesses need to expand their reputation across multiple platforms—not just Google
- The risks of “gaming the system” with SEO shortcuts that create short-term gains but long-term damage
The takeaway? Solid SEO fundamentals still matter—and probably always will.
The Right Way to Approach SEO Strategy
One of the biggest mistakes businesses make is chasing SEO “cheat codes.”
Kyle describes the smarter approach:
- 80% solid SEO fundamentals
- 20% experimentation with new tactics
This balance allows businesses to stay competitive without risking their entire marketing strategy on short-lived hacks.
If you put all your effort into shortcuts, you may see quick wins—but you’ll likely lose everything when algorithms update.
Does Blogging Still Matter for SEO?
The answer, like many things in marketing, is: it depends.
Blogging isn’t just about stuffing keywords anymore. Instead, it should help customers make better decisions.
Effective blog content should:
- Address customers’ biggest fears about working with your business
- Explain how your process prevents common problems
- Educate buyers so they feel confident choosing you
- Demonstrate expertise through real-world examples
When content answers real questions, it improves both the customer experience and your search visibility.
Why Your Website Strategy Matters More Than Ever
Many businesses try to save money by piecing together website tools or building sites themselves using drag-and-drop builders.
Kyle explains why this can create problems:
- DIY website builders often lack advanced SEO capabilities
- Businesses may not truly own their domains or data
- Piecemeal marketing strategies lead to inconsistent results
- A holistic approach—website, content, reviews, and SEO—creates stronger long-term growth
In other words, your website shouldn’t just exist. It should function as the foundation of your entire marketing strategy.
The Most Important Marketing Lesson
At the end of the episode, Kyle shares a powerful question every business should ask:
“If you could clone your perfect customer 1,000 times, who would they be?”
When you clearly define your ideal customer:
- Your marketing becomes more focused
- Your content becomes more relevant
- Your messaging becomes easier to create
Instead of trying to attract everyone, you build a strategy around the people who benefit most from your work.
Key Takeaways for Marketers
- AI is changing search, but SEO fundamentals still matter
- Avoid short-term SEO hacks that risk long-term visibility
- Use content to educate and build trust with your audienc
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Kay Miller — sales expert, author of Uncopyable Sales Secrets, and co-creator of the “Be Uncopyable” movement. Kay shares how businesses can stop blending in and start standing out by identifying their ideal customer — or as she calls it, their “moose.”
From her early days in male-dominated sales industries to building a brand around differentiation, Kay breaks down why strategy must come before tactics — and why chasing everyone often leads to serving no one.
We discuss:
Why Most Businesses Struggle with Their Ideal Customer
- The danger of trying to be “all things to all people”
- Why having business doesn’t always mean having profitable business
- How defining your “moose” clarifies your message and increases results
- The power of focusing on the 20% that drives 80% of your revenue
The “Moose” Framework Explained
- What a moose is — and why you shouldn’t waste time chasing squirrels
- How to identify customers who bring both revenue and long-term value
- Why some audiences may look ideal but lack motivation to buy
- When and how to pivot if you’ve targeted the wrong market
Strategy Before Tactics
- Why sending a mailing without clear strategy is a mistake
- The temptation to “just do something” in marketing
- How to evaluate your ideal customer through a dollars-and-cents lens
- Why profitability and alignment matter more than volume
The Power of Offline & Differentiation
- Why physical, offline marketing stands out more than ever
- How targeted “shock and awe” packages can create major ROI
- Why branding goes beyond your product or service
- How to position yourself as uncopyable — even in crowded markets
Key Takeaways for Marketers
- Start with strategy, not tactics.
- Define your ideal customer before refining your offer.
- Being different is not optional — it’s essential.
- The right customers make your business more profitable and more enjoyable.
- Marketing works best when it’s aligned, intentional, and focused.
Whether you’re just starting your business or re-evaluating your direction, this episode is a reminder to pause, reassess, and ask:
Who is my moose — and am I actually speaking to them?
If you’re ready to stop blending in and start building a business that’s truly uncopyable, this conversation is for you. Tune in and rethink the way you approach your marketing strategy.
Resources & Links
Connect with Kay:
🎁 Website: https://www.linkedin.com/in/millerkay/
📌 LinkedIn: https://www.linkedin.com/in/millerkay/
👉 Download: https://www.beuncopyable.com/action-steps
📚 Uncopyable Sales Secrets by Kay Miller: https://amzn.to/4ljeQA9
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong.
Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovered that branding isn’t about polished logos or clever gimmicks — it’s about clarity, authenticity, and alignment.
We dive into:
The Turning Point: From Invisible to Impactful
- Why being “corporate polished” made Rob invisible
- The contractor client that changed everything
- How asking the right foundational questions led to real business growth
- Why profitability — not just clients — is the real goal
What Brand Strategy Actually Is (And Isn’t)
- Why a logo is not a brand
- The difference between branding and marketing
- Why “just posting on LinkedIn” isn’t building a personal brand
- The foundational elements every brand needs: mission, vision, values, messaging, and ideal client clarity
Why Mission, Vision, and Values Matter
- Why mission fuels long-term motivation
- How vision acts as your business compass
- The role values play in building trust and culture
- Why these aren’t “check-the-box” exercises — and how to make them meaningful
The Biggest Branding Mistake Entrepreneurs Make
- The danger of having one foot in and one foot out
- Why inconsistency erodes trust (even subconsciously)
- How misalignment between visuals, messaging, and personality costs you clients
- Why going “all in” is essential to long-term success
Rob shares his biggest marketing lesson learned:
- There is no single “perfect” framework
- Email, funnels, offers — they can all work
- Stop copying someone else’s path
- Stay on your path long enough to make it work
- Learn, adjust, refine — and keep going
As Rob says, success isn’t about chasing the latest tactic — it’s about clarity, consistency, and committing to your own journey.
Whether you’re building a personal brand, rebranding your business, or wondering why your marketing feels scattered, this episode will help you refocus on what truly matters.
Are you building a logo… or are you building a foundation?
Tune in to rethink how you approach your brand.
Connect with Rob:
Website: https://www.linkedin.com/in/robertgenovesi/
LinkedIn: https://www.linkedin.com/in/robertgenovesi/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs.
I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I never pitched for. We talk honestly about what worked, what I’d absolutely do differently, and how you can use content you already have to create a book that works for you long after it’s published
We cover:
How a Book Becomes a Silent Sales Tool
- Why my book landed speaking gigs without cold pitching
- How a physical book creates instant credibility—even if it’s not read
- The psychology behind why authors are trusted faster than “experts” without books
Using AI to Write Faster (Without Losing Your Voice)
- How I used AI to assist—not replace—the writing process
- Repurposing podcasts, workshops, emails, and trainings into book content
- Why AI helped me write the book in weeks instead of months
The Real Value of a Short, Imperfect Book
- Why your book doesn’t need to be long—or a bestseller—to be effective
- How a short book can outperform blogs, white papers, and lead magnets
- Why perfectionism is often the biggest thing standing in the way
What I’d Do Differently Next Time
- Why I’d take more time (and hire an editor)
- What I learned about publishing, design, and launch strategy
- How I’d approach a second edition with clearer goals
Key Takeaways for Business Owners & Experts
- Why credibility compounds when your content is tangible
- How books differentiate you in crowded speaking and consulting markets
- The importance of creating marketing assets that keep working long-term
If you’ve ever thought, “I could never write a book” or “It wouldn’t be perfect enough,” this episode will challenge that belief—and show you how to start small, stay strategic, and still create something powerful.
If speaking, training, credibility, or long-term visibility is part of your growth plan, this conversation will help you see books differently.
Ready to rethink how your content could work harder for you? Tune in and start looking at what you’ve already created through a whole new lens.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I’m joined by Michele DeFilippo, founder of 1106 Design and a publishing industry veteran with more than 50 years of experience. We dive into the realities of book publishing—what most people get wrong, what actually matters, and how a well-done book can completely transform your business.
From traditional publishing to self-publishing and hybrid models, Michele breaks down the landscape with clarity and candor, helping authors avoid costly mistakes and disappointing outcomes
Why Most Self-Published Books Miss the Mark
- Why skipping market research is one of the biggest (and most expensive) mistakes authors make
- How treating a book like a passion project instead of a business asset leads to poor results
- The danger of cutting corners on editing, design, and production quality
Traditional Publishing vs. Self-Publishing vs. Hybrid Models
- Why landing a traditional publishing deal is harder than ever (and what publishers really want now)
- How Amazon changed publishing forever—and where things went sideways
- The hidden downside of hybrid publishers that charge upfront and take royalties
- What “true” self-publishing was originally meant to be
What It Actually Costs to Publish a Professional Book
- The difference between real editing and running a manuscript through Grammarly
- Why nonfiction books cost more to produce than fiction
- What goes into professional cover design (and why it’s never a “5-minute job”)
- Realistic investment ranges for publishing to traditional industry standards
One-Stop Shop vs. Piecing It Together Yourself
- Why project management matters just as much as creative talent
- The risks of hiring freelancers without knowing what to look for
- Common problems authors face after using bargain services or template-based designs
- How working with an experienced team protects both your book and your sanity
How a Small Book Can Create Big Business Results
- How Michele’s 88-page guide became a powerful lead generator—unexpectedly
- Why books make exceptional lead magnets in an overwhelmed digital world
- How publishing can lead to speaking opportunities, authority positioning, and new revenue streams
- Why a book doesn’t need to be long to be impactful
A Marketing Lesson That Still Holds True
Michele closes the episode with a timeless reminder that applies to publishing, marketing, and business as a whole:
Listen to your customers.
Even when the feedback is uncomfortable—especially then.
It’s a lesson that has guided her work for decades and continues to pay dividends today
If you’ve been sitting on a book idea, a half-finished manuscript, or the sense that a book could open doors for you—this episode will help you think about publishing strategically, not emotionally.
🎧 Tune in to learn how a well-crafted book can become one of the most powerful marketing assets in your business.
Connect with Michele Defilippo:
Website: https://1106design.com/ LinkedIn: https://www.linkedin.com/in/michele-defilippo-824247/
Facebook: https://www.facebook.com/1106design
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I’m joined by Ed Troxell, visibility strategist and organic marketing expert, for a real, practical conversation about showing up online—without overwhelm, perfectionism, or burning yourself out.
Ed shares his unexpected journey from stage fright (yes, literal panic attacks) to becoming a trusted guide for business owners who want to increase visibility, attract the right audience, and build a sustainable personal brand. Together, we unpack what visibility really means in today’s noisy digital world.
From Fear to Visibility
Ed opens up about:
- His early fear of being seen and heard—and how that shaped his approach to marketing
- Why visibility doesn’t require perfection, polish, or confidence on day one
- How consistency and repetition help you “get over yourself” and show up as you truly are
Where to Show Up (and Where Not To)
We dive into the overwhelm many entrepreneurs feel around social media and discuss:
- Why being “everywhere” is the fastest path to burnout
- How to choose platforms based on business goals, not trends or pressure
- The importance of understanding where your audience is actively looking for solutions
Creating a Visibility System That Fits Your Life
Ed introduces his GPS framework—Goal, Plan, System—and explains:
- What a visibility “system” actually is (and why it doesn’t need to be complicated)
- How to break marketing into bite-sized, manageable pieces
- Why 15 minutes a day can be enough when you have the right structure
- How content creation, repurposing, and email marketing work together
The Role of Video, AI, and Authenticity
We also explore:
- Why video remains one of the most powerful tools for building trust
- How AI can support your content without replacing you
- Why AI-generated avatars and videos can hurt credibility if overused
- How to use tools like ChatGPT as a creative partner—not a replacement
Common Content Mistakes (and How to Fix Them)
Ed highlights one of the biggest mistakes entrepreneurs make:
- Posting content without a clear call to action
- Why storytelling matters more than ever
- How to guide your audience instead of leaving them hanging
Key Takeaways
- Visibility isn’t about doing more—it’s about doing what matters
- Your personal brand grows when you show up, not just your content
- Messy action beats perfect silence every time
- Systems create freedom, not rigidity
Whether you’re relying on referrals that have slowed down, struggling with social media overwhelm, or trying to figure out how to be visible without it taking over your life, this episode offers grounded, honest guidance you can actually use.
Ready to stop hiding behind the screen and build visibility that works for your business?
Connect with Ed:
Website: https://edtroxell.com/
LinkedIn: https://www.linkedin.com/in/edtroxell/
🎧 Tune in and start showing up—imperfectly and consistently.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Virginia Elder, podcast strategist and founder of a podcasting-for-business agency. We talk about how podcasting builds trust, drives leads, and becomes a powerful growth tool—without chasing perfection.
We cover:
Why Imperfection Builds Trust
- How over-editing hurts connection
- Why pauses, breaths, and authenticity matter
- The danger of sounding “too polished”
Podcasting for Business (Not Just Downloads)
- Why podcasts should support your core business
- How podcasting turns listeners into leads
- Why sponsorships aren’t the best fit for most service businesses
The C.R.A.F.T. Framework
- Content: Speak directly to your ideal client’s real concerns
- Repurpose: Turn episodes into video clips, emails, blogs, and posts
- Ask: One clear call to action—every time
- Feature: Guests who serve your audience and business goals
- Track: Measure leads, referrals, speaking gigs, and opportunities
Practical Podcasting Advice
- Start monthly if weekly feels overwhelming
- Use tools like Riverside or Descript to simplify production
- Choose a podcast name people actually search for
If you’re using (or considering) a podcast as part of your marketing strategy, this episode will help you stop overthinking and start using it intentionally.
Connect with Virginia Elder:
Website: https://podcastabundance.com/
LinkedIn: https://www.linkedin.com/in/virginiaelder/
Facebook: https://www.facebook.com/podcastabundance
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how marketing channels work best when they work together.
Kendra walks through how three student teams tackled a struggling nonprofit gala and what their insights reveal about building a smarter, more intentional marketing mix.
The Classroom Experiment That Changed the Conversation
Students were asked to defend one of three fundraising strategies for a nonprofit facing rising costs and declining attendance:
- Keep the traditional annual gala
- Pivot to digital-first campaigns
- Replace the gala with smaller community events
Each team had to consider donor segments, demographics, and capacity—and challenge one another’s assumptions. The surprising outcome wasn’t which strategy “won,” but what the students realized next.
The Big Insight: It’s Not Either/Or
The breakthrough moment came when a student asked: Why do we have to pick just one?
That question reframed the entire exercise.
The final recommendation combined:
- A smaller, more focused gala for older donors and sponsors
- Community events to engage younger and niche audiences
- Digital marketing to expand reach and accessibility
Instead of abandoning what worked, they built around it.
What Integrated Marketing Actually Looks Like
Kendra connects the classroom lesson to real client work, sharing how successful nonprofits:
- Keep core efforts that still serve a specific audience
- Add complementary channels based on donor segments
- Grow intentionally without overwhelming their teams
The key isn’t doing everything—it’s choosing the right mix and scaling with purpose.
A Simple Framework to Evaluate Your Marketing
Kendra offers three questions to help evaluate whether your current marketing mix makes sense:
- Is it working—or just comfortable?
Signs of “comfortable but not working” include declining results, increasing effort, and doing things out of habit. - If it’s working, do you have capacity to grow?
If you do, consider one small addition that reaches an audience you’re currently missing. - Is it working, but exhausting you?
If you’re drowning to maintain it, something needs to change—working smarter matters.
This framework helps you decide whether to refine, add, or replace parts of your strategy without burning everything down.
Key Takeaways
- Don’t abandon what works just because something new appears
- Don’t rely on one channel if it leaves you vulnerable
- Be intentional about your marketing mix—not reactive
- Capacity is a constraint, not a strategy
Kendra closes by inviting listeners to reflect on their own “why pick one?” moment and consider how their marketing channels could work better together.
If you’ve ever felt stuck choosing between what’s familiar and what’s new, this episode offers a smarter way forward—one grounded in strategy, not trends.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Danielle Hayden, founder of Kickstart Accounting, to talk about healthy business spending—and how investing in the right places can actually improve your profitability (instead of living in “cut back” mode forever).
Danielle shares her journey from hairstylist to corporate accounting to building Kickstart Accounting, and breaks down the benchmarks business owners under $500K/year can use to spend smarter and grow sustainably. We discuss:
The Truth About “You Have to Spend Money to Make Money”
- Why entrepreneurs often assume the answer is always “spend less” (and why that’s not usually the fix)
- How money stories from personal life can mess with business decisions
- What “healthy spending benchmarks” reveal about what’s normal—and what’s not
Healthy Spending Benchmarks That Support Growth
- Advertising + marketing: why you should group everything visibility-related together (including podcasts + marketing tools)
- Outside services: when hiring experts (bookkeeping, tax, attorney, VA, ops) becomes essential
- Payroll + paying yourself: why not paying yourself creates resentment (and can impact relationships at home)
Cash Flow + Systems That Keep You in Business
- Why “bill early, bill often” is a CEO-level move
- How better tools and automations can reduce chaos and stabilize cash flow
- Why relying on manual invoicing and checks keeps businesses stuck in survival mode
Profit, Growth, and the Reality of Seasons
- What it means if you’re highly profitable but exhausted (and why that’s a red flag)
- Why breaking even can be okay for a season—but not forever
- The long-term goal: building a healthy business with 10–15% profit after expenses
Biggest Marketing Lesson Learned
- “Do it anyway”: how showing up imperfectly builds confidence and momentum over time
Whether you’re trying to grow, hire support, or simply stop feeling tense every time you look at your numbers, this episode will help you rethink spending as a strategy—not a punishment.
Connect with Danielle Hayden:
LinkedIn: linkedin.com/in/danielle-hayden-kickstartaccounting
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch.
Audrey shares how her love of innovation started long before today’s tools, and how business owners can stay focused, credible, and authentic while navigating constant change. We discuss:
The Tech + Human Balance in Modern Marketing
- Why you should evaluate what you’re already using before chasing the “next shiny thing”
- How to keep the “human factor” front and center through messaging and real customer access
- Why customer service is still a core marketing strategy—inside companies and out
How to Avoid Getting Overwhelmed by Trends
- The “pick 1–2 things and work them hard” approach (then automate as you grow)
- Why choosing platforms you actually enjoy helps you stay consistent and authentic
- When to delegate to tech vs. when it’s time to bring in a VA or support team
A Real Transformation Example
- The “Frankenstein website” problem: patchwork sites that look old, cluttered, and confusing
- Why a modern website isn’t just prettier—it’s functional, cleaner, and improves the customer journey
- The importance of mobile-friendly design (because your clients live on their phones)
Branding Mistakes That Quietly Cost You Business
- Why using Gmail/Yahoo/AOL for a business email hurts credibility—and what to do instead
- How a clean email signature supports your brand without being “chunky” or overwhelming
- The self-promotion gap: why many entrepreneurs hesitate to post their own content (even when their audience is already engaged)
A Hard Marketing Lesson Learned
- How choosing the wrong advertising channel can waste money fast
- Why “liking the salesperson” isn’t a strategy—knowing your market and ROI is
- When advertising does make sense without ROI: “passion investments” that support causes you care about
If you’ve ever felt torn between keeping up with tech and staying authentic—or you’ve been tempted by marketing opportunities that don’t actually match your audience—this episode will give you a sharper, calmer way forward.
Connect with Audrey:
Subscribe to her weekly newsletter: https://www.altogether.biz
Her weekly newsletter, packed with actionable marketing insights, tech trends, and resource tools designed to sharpen their skills and fuel business growth.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Work Slop: Why AI Shortcuts Are Costing Teams More Than They Save
Ever get an email, doc, or deck from someone and instantly think, “This is… not it”? In this episode, we’re digging into the rise of work slop—the vague, messy, low-quality output that shows up when AI is used as a replacement for thinking instead of a tool for support.
Kendra sits down with Sue Justice, founder of Emory HR, to talk about why this isn’t just an AI problem—it’s a performance, communication, and leadership problem that businesses can’t afford to ignore.
We explore:
What “Work Slop” Is (and Why It’s Growing)
- How AI-generated work becomes unclear, incorrect, or incomplete
- Why “slapping something together” shifts work to the next person
- The difference between using AI as an assistant vs. letting it do the job
This Isn’t a Tool Issue—It’s a Behavior Issue
- How people have always “phoned it in,” but AI makes it faster and more visible
- Why audiences and teammates can sense when work lacks human touch
- The real question leaders must ask: workload problem or character problem?
What Leaders Should Do About It
- When to coach and when to treat it as a performance issue
- Why a Performance Improvement Plan (PIP) matters before cutting ties
How industry risk, trust, and legal exposure shape your response
Where AI Helps—and Where It Shouldn’t Lead
- Using AI for brainstorming or templates vs. high-stakes decisions
- Why contracts and policies need human tone, context, and accountability
- The risk of letting AI output become “authority” without review
Sue’s Biggest Marketing Lesson
- Why business owners shouldn’t try to do everything themselves
- How doing the wrong work wastes more time than it saves
- The sustainability link between delegation and quality
Whether you’re leading a team, outsourcing work, or using AI in your own business, this episode is a clear reminder: AI can save time, but only if humans own the standard. If the quality drops, the cost doesn’t disappear—it just lands on someone else.
“AI is meant to be an assistant… not the end-all ‘I’ll do it for you’ solution.” – Sue Justice
00:00:00
Introduction to Sue Justice and why HR belongs in this conversation
00:02:06
What “work slop” is and how it shows up at work
00:03:39
Why AI misuse is really a people/performance issue
00:06:53
Skill gap vs. character flaw: how to tell the difference
00:09:57
When work slop becomes a firing-level problem
00:13:05
Transparency, AI policies, and setting clear standards
00:19:01
AI adoption is everywhere—whether companies admit it or not
00:23:04
Sue’s biggest marketing lesson as a business owner
Connect with Sue Justice:
LinkedIn: https://www.linkedin.com/in/susanajustice/
Website: https://emeryhr.com/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this New Year’s episode, Kendra Corman gets candid about why she’s heading into 2026 tired, excited… and fiercely committed to one word: no. After a 2025 defined by “forge” (building, growing, expanding), a family crisis and an overload of opportunities forced her to re-evaluate sustainability, boundaries, and what it really takes to preserve creative focus.
Kendra shares the behind-the-scenes story of her year—what went right, what went sideways, and why the systems and people you build now are what save you later.
What 2025 Taught Kendra About Growth and Overload
Kendra went into 2025 with momentum, capacity, and big goals—and hit them hard.
- A strong first quarter with focused, energized work time
- A goal of 25 speaking gigs that turned into 35+ events
- Movement on major business projects, including a second edition of her book
- A huge personal “yes”: becoming a full-time assistant professor at Rochester Christian University
The Moment Everything Changed
A serious fall and ICU stay for Kendra’s mom pulled her into months of caretaking and travel.
What stood out most wasn’t just the disruption—it was the proof that what she’d built actually held up:
- Her assistant (Carol) triaged inboxes, managed tasks, and kept clients supported
- Systems like Asana and strong relationships prevented a total business collapse
- The experience reinforced how vital support structures are—even for solopreneurs
Kendra realized: capacity isn’t just about time. It’s about what you’ve built to hold you when life happens.
When “Forge” Turned into “Fracture”
Even with major wins, Kendra stretched too far.
- Weeks with multiple speaking events, including one with four in a single week
- Drift from a 4–5 day workweek back to 7 days
- Feeling like she was working constantly but not moving forward
- Book revisions stalled, and recovery time evaporated
The truth she landed on: success without boundaries becomes burnout in disguise.
Why “No” Is Her Word of the Year (Again)
Kendra revisits a tool that once helped her escape burnout in 2022: saying no first.
So in 2026, “no” is back as the guardrail.
Her challenge to listeners:
- Block vacations now
- Protect pre- and post-travel buffers
- Put the important stuff on the calendar before it gets crowded out
Key Takeaways
- Systems and support are what keep your business stable when life interrupts.
- Saying yes is exciting—but on
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
Why Vanity Metrics Are So Tempting
Clicks, impressions, and giant top-line numbers feel good—and they’re easy to measure. Anthony explains that brands and agencies often lean on these because they make progress look “sexy” in a deck, even when they don’t connect to business outcomes.
The Metrics That Actually Matter
Kendra presses on what marketers should track instead. Anthony breaks it down by funnel stage and business model:
For B2B and lead-gen teams:
- Lead volume and lead quality
- Conversion behavior after the click (time on site, page depth, engagement paths)
- Feeding those quality signals back into ad algorithms
For e-commerce:
- Revenue per campaign
- Cost per acquisition (CPA) vs. customer lifetime value (LTV)
- Target CPA thresholds to ensure profitability
Anthony’s bottom line:
The two most important metrics are CPA and LTV—and every other KPI should support them.
When Algorithms Work Against You
A huge chunk of the episode is about how campaigns go sideways when the wrong signals are optimized. If you optimize for clicks, the algorithm finds more clickers—not buyers.
They dig into how metrics aren’t bad—they’re just often misused.
Examples Anthony gives:
- ROAS is critical for shopping/e-commerce conversion campaigns.
- Video view-through rate matters for awareness campaigns, since the goal is warm-audience building.
- Target impression share is valuable in branded search as a defensive move, ensuring competitors don’t steal your brand traffic.
Competitor Bidding: Old Advice vs. Now
Kendra asks about the old-school thinking that bidding on competitor names doesn’t work. Anthony clarifies the difference between:
- Branded defense campaigns (protecting your own name)
- Competitor conquesting campaigns (showing up as an alternative in a buyer’s search)
He argues conquesting can be effective because you only pay on clicks, yet still gain impression value and market-share opportunities.
Balancing Short-Term Pressure with Long-Term Growth
B2B cycles are long, and clients want fast wins. Anthony recommends a full-funnel budget split:
- Some spend for the 1% ready to buy now (lower funnel)
- Significant investment to warm the other 99% (awareness + consideration)
Biggest Lesson Learned: Simplicity Scales
Anthony closes with his core marketing takeaway:
The best campaigns aren’t the busiest—they’re the clearest.
When you focus on the right audience, the right offer, and the right KPIs, everything improves: creative, reporting, and results that compound over time.
If you want to connect with Anthony or learn more about Volo Media, check out the links below. And if you’ve ever been sold a pretty dashboard full of meaningless numbers… this one’s for you.
Connect with Anthony:
Website: https://www.vallomedia.com/
LinkedIn: https://www.linkedin.com/in/anthonychiaravallo/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Aurora Winter—media coach, author, and neuroscience-driven marketing expert—to explore how the brain actually processes messages and why that matters for selling, storytelling, and authority-building. Aurora shares how a neuroscience-focused MBA in Italy shaped her work helping entrepreneurs craft clear, compelling messages that turn words into wealth.
We discuss:
The Neuroscience Behind Messaging
- The brain’s 3-part filter: croc brain (hook), midbrain (status/social proof), cerebral cortex (content)
- Why most marketers skip the midbrain step—and lose trust fast
- How attention is expensive, so your message needs to re-earn focus every few minutes
Progress Over Perfection in Marketing
- Why waiting until you’re “ready” keeps you stuck
- How real market feedback beats imagined feedback every time
- The power of launching messy and refining as you go
Skin in the Game Marketing
- Why totally free offers often get ignored
- How even a small payment creates commitment and consistency
- Aurora’s “free book + small shipping cost” test that generated $250K in 90 days
Books as Business Growth Tools
- Why being an author instantly boosts perceived status
- The surprising truth: best-selling authors earn most revenue from back-end offers, not book sales
- How a book opens doors to speaking, consulting, coaching, and training
Storytelling That Sticks (and Converts)
- Why humans are wired to learn and survive through stories
- Aurora’s “Hell to Heaven” story blueprint for simple, high-impact marketing
- How stories help handle objections without pushing or over-explaining
Aurora’s Biggest Marketing Lesson
- Why a strong YES requires a strong NO
- The importance of choosing ideal clients you can confidently help get a 10x return
- Letting go of energy-drainers and misaligned opportunities to protect your business
Connect with Aurora Winter:
- Gift for Your Audience - Includes your Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.com
- Aurora Winter Website: https://www.aurorawinter.com
- Same Page Publishing: https://www.samepagepublishing.com
- Marketing Fastrack: The Little Book That Launched a New Business by Aurora Winter- on Amazon: https://a.co/d/8xrIglK
- Turn Words Into Wealth: Blueprint for Your Business, Brand and Book by Aurora Winter - on Amazon: https://a.co/d/7RRkVYb
- Magic, Mystery, and the Multiverse Book 1 Amazon: https://a.co/d/5cmA6Um
- LinkedIn: https://linkedin.com/in/AuroraWinter
- YouTube: https://www.youtube.com/AuroraWinter
- Linktree: https://linktr.ee/AuroraWinter
Whether you’re a coach, consultant, author, or business owner who wants your marketing to land with more clarity and impact, this episode is a practical, brain-based guide to getting attention, building trust, and using stories to grow revenue.
Ready to make your message sharper—and your marketing easier? Tune in to learn how neuroscience and storytelling can transform the way you communicate and sell.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, I sit down with Joshua Thompson, a local SEO specialist with more than a decade of experience helping businesses show up where it matters most: in Google’s local search results and Google Maps.
We dive deep into why local SEO is evolving faster than ever, how AI is changing search behaviors, and what businesses should actually focus on instead of chasing shortcuts.
From Accidental Marketer to Local SEO Expert
Josh shares his unique path—from building websites for financial leads to helping friends and family rank locally to eventually building and selling his own company. His entrepreneurial background shaped the customer-first, no-gimmicks SEO approach he uses today.
Understanding Local SEO vs. Traditional SEO
Josh breaks down what makes local SEO its own ecosystem:
How Local SEO Differs
- Google Maps and the Local Pack often matter more than organic rankings
- Local SEO relies heavily on trust signals (reviews, name-address-phone consistency, location data)
- Traditional SEO leans more on authority signals (backlinks, content depth)
What Actually Matters for Local SEO
- Reviews—the biggest local ranking driver
- Accurate listings (especially high-impact ones like Google, Yelp, Bing)
- Customer engagement signals
- Building trust through consistent information
Josh emphasizes that directory listings aren’t about gaming Google—they’re about confirming your legitimacy.
Cutting Through the Noise: AI, Voice Search & “Gaming the System”
We tackle the recent buzz (and myths) about AI influencing search:
AI “Hacks” & Gimmicks
Josh calls out trends like having “AI parties” in ChatGPT to influence rankings—explaining why tactics like these don’t create real, lasting visibility.
AI Search Is Still Search
- AI tools still rely heavily on Google’s results
- If you show up in Google, you’ll show up in AI responses
- The fundamentals haven’t changed: content + trust + authority still win
Voice Search Déjà Vu
Josh compares today’s AI panic to the voice-search hype a decade ago—reminding us the sky didn’t fall, and SEO fundamentals remained the same.
The Rise of No-Click Searches & What It Means for Businesses
Local businesses are seeing:
- More direct calls from Google Business Profiles
- Fewer website visits
- Greater reliance on reviews and verified info
Josh explains why this is good news, especially for service-based businesses where customers want immediate answers—not long website visits.
Preparing for What’s Next
Josh’s advice for staying ahead is refreshingly simple:
- Stick to fundamentals: content, relevance, authority, and trust
- Optimize your Google Business Profile: reviews, photos, accuracy
- Build momentum: keep improving in one direction instead of chasing every new trend
- Avoid shortcuts: they cost more time than they save
As he puts it: “You don't get time back while you’re searching for shortcuts.”
Josh’s Biggest Marketing Lesson
Don’t undervalue time.
Momentum beats shortcuts—every time.
Today’s effort compounds, and you can’t go back and capture opportunities you put off.
Key Takeaways for Marketers
- Local SEO is still the least disrupted by AI
- Reviews are the strongest trust and ranking signal
- Google Business Profile often drives 65–75% of local leads
- AI won’t replace the fundamentals of search anytime soon
- Customer-centric SEO will always beat hacks and shortcuts
Whether you're a small busines
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us Fan Mail
In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it’s easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don’t equal registrations, and engagement doesn’t always lead to action.
She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just two weeks before the event. Through this story, Kendra breaks down what went wrong and how to fix it.
The Problem with Relying on Social Media
- Why social engagement doesn’t translate to registrations
- How algorithms limit visibility even when people “love” your brand
- The danger of assuming that posting equals inviting
The Power of Direct Communication
- Why email marketing still delivers the highest ROI
- The unmatched impact of showing up in someone’s inbox
- How physical invitations can cut through the noise of the digital world
- Why you own your email list, but not your social audience
Creating an Effective Event Promotion Strategy
- How to balance social, email, and direct mail for maximum impact
- The importance of storytelling and multiple touchpoints
- Why you should think of event promotion as relationship building, not just announcement making
- How to plan and audit your 2026 event communications strategy
Key Takeaways for Marketers
- Stop treating social media as your main event driver—it’s a support channel
- Use email to reach your audience where they actually take action
- Craft a holistic plan that combines storytelling, repetition, and relevance
Whether you’re planning your next gala, golf outing, or webinar, this episode is a wake-up call to rethink your promotional approach.
Are you ready to turn your next event from under-attended to unforgettable?
Tune in to learn how to create a strategy that connects—and converts.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman sits down with Dr. Christiane Schroeter — marketing professor, wellness advocate, and TEDx speaker — to explore how intentional, bite-sized actions can help entrepreneurs and professionals create lasting change without burnout.
Dr. Schroeter shares her journey from a fascination with advertising in Germany to teaching marketing, innovation, and entrepreneurship in the U.S., blending her academic expertise with her passion for wellness. Together, she and Kendra dive into how mindful, structured habits — what Dr. Schroeter calls petite practices — can transform not only your business but your life.
🌱 The Power of Petite Practices
- Why sustainable change comes from small, intentional steps — not all-nighters and burnout
- How 15-minute bursts of focus can create real momentum
- Practical tools to manage time and avoid distraction (including Dr. Schroeter’s favorite timer hack!)
- How to infuse joy and balance into your workday to stay aligned and productive
🎙️ The 3P System: A Framework for Visibility
- Dr. Schroeter’s 3P System — Podcasting, Publishing, and Presenting — as a roadmap to greater visibility
- How to turn your ideas into impact, starting with simple writing
- Why sharing your story authentically (not perfectly) helps you connect and grow
- Building confidence from writing → guest podcasting → public speaking
🔥 The TEDx Experience: Turning Your Story Into a Message
- What it really takes to prepare for a TEDx talk — and why it’s more intense than you think
- How to craft a story that resonates with an audience and inspires change
- The key mindset shift every aspiring speaker needs: it’s not about you, it’s about who you help
💡 Marketing Lessons You’ll Want to Steal
- The importance of a runway before and after every launch
- Why behind-the-scenes storytelling matters just as much as the final reveal
- How visibility, vulnerability, and consistency build trust and connection
- The reminder every marketer needs: people don’t buy products — they buy stories
Connect with Christiane Schroeter:
LinkedIn: https://www.linkedin.com/in/christianeschroeter/
Whether you’re building your brand, preparing to share your message, or simply trying to balance business and wellness, this episode is full of actionable insight and inspiration to help you grow with purpose — one petite practice at a time.
🎧 Tune in to learn how small, intentional steps can lead to powerful, sustainable change in both your business and your life.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman sits down with Nathalie Doremieux, co-founder of a family-run tech and e-learning business, to discuss how artificial intelligence can help accelerate business results and amplify impact—without losing the human touch.
Nathalie shares her 20-year entrepreneurial journey from Silicon Valley software engineer to e-learning innovator, and how she began integrating AI into her business long before it became mainstream.
Together, she and Kendra explore:
AI as a Problem-Solving Tool
- Why you should start with identifying the problem before choosing a tool
- How Nathalie and her husband created an AI tool to make course replays searchable—boosting engagement and client results
- The importance of focusing on outcomes and client success, not just shiny new tech
Finding the Gaps in Your Business
- How to spot inefficiencies and pain points in your customer journey
- Using data, testimonials, and client feedback to identify opportunities for AI integration
- Why success metrics should focus on transformation and retention—not just revenue
Human + AI: A Powerful Partnership
- How to combine AI’s analytical power with human creativity and empathy
- Why AI works best when used to personalize and connect rather than replace human interaction
- Nathalie’s “Podcast Lead Flow” tool—using AI to analyze podcast episodes, generate personalized listener follow-ups, and turn audiences into leads
Marketing Lessons Learned
- The importance of running structured marketing experiments—test, measure, and iterate
- Why “imperfect action” beats waiting for perfection
- How clarity in what you measure helps drive smarter marketing strategies
Key Takeaways for Entrepreneurs
- Start with the why—AI is only as good as the problem it’s solving
- Use AI to enhance, not replace, human experience and connection
- Embrace experimentation: marketing and innovation are both art and science
Whether you’re an online course creator, podcaster, or small business owner curious about integrating AI, this episode will help you reframe how to use technology strategically—without losing the heart of your business.
Connect with Nathalie:
Website: https://themembershiplab.com/
LinkedIn: https://www.linkedin.com/in/nathaliedoremieux/
Facebook: https://www.facebook.com/profile.php?id=61568147271872
🎧 Tune in to learn how to combine AI’s power with your human creativity to scale faster and smarter.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman sits down with Amir Elion, founder of Think Big Leaders and a global expert on innovation and AI strategy. Together, they unpack how artificial intelligence is transforming innovation, marketing, and the way businesses think about creativity and efficiency.
Amir shares his journey from leading innovation initiatives at Amazon Web Services to helping organizations around the world use AI to scale ideas faster and smarter.
🚀 The New Face of Innovation
- AI as a Catalyst for Innovation – Why Amir believes AI doesn’t replace creativity—it amplifies it.
- Systematic Innovation – How innovation is more science than magic, with best practices, methodologies, and even ISO standards.
- Scaling Creativity with AI – How AI tools like ChatGPT, Claude, and Gemini can help teams ideate, prototype, and role-play with personas 10x faster.
💡 AI in Marketing and Business
Amir shares real-world examples of how companies are applying AI to streamline marketing processes and drive efficiency:
- Automating SEO and Content Workflows – How a gaming company now processes and localizes thousands of new titles using AI-powered workflows.
- Smarter Marketing Research – Why tools like ChatGPT, Perplexity, and Claude have become Amir’s personal “research assistants.”
- Avoiding the ‘AI Slop’ Trap – The importance of human oversight, editing, and providing examples to teach AI your brand’s tone and standards.
⚠️ The Risks and Responsibilities of AI
- “Human in the Loop” Principle – Why every AI workflow still needs human review, editing, and approval.
- Ethical and Compliance Challenges – How organizations can balance innovation with data privacy and risk management.
- Three-Tier Risk Model – Amir’s framework for identifying low-, medium-, and high-risk AI use cases to guide safe adoption.
🧰 Tools and Tips for Getting Started
- Don’t try every AI tool—pick one or two and learn them deeply.
- Master your tools before scaling: tweak settings, explore model options, and learn how to “squeeze the lemon.”
- Start small, focus on use cases that save time and amplify creativity, not replace human input.
🧭 Lessons from Amazon on Innovation
Drawing from his time at Amazon Web Services, Amir reveals how Amazon’s “Working Backwards” approach fuels innovation:
- Start with the customer, not the product.
- Write an imaginary press release describing your future product before you build it—if it’s not clear and compelling, you’re not ready to launch.
- Always focus on delighting the customer, not just building something new.
🎯 Amir’s Biggest Marketing Lesson
Amir admits his biggest mistake was falling in love with the product instead of the customer. Early in his VR/AR startup days, he focused on selling technology rather than solving customer pain points—a mistake that taught him the importance of clarity, audience insight, and consistency.
🔑 Key Takeaways
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman tackles one of her biggest marketing pet peeves — believing that artificial intelligence can replace truly knowing your audience. With AI tools like ChatGPT, Claude, and Gemini becoming everyday marketing helpers, many professionals are skipping the fundamentals of understanding their customers. Kendra explains why that shortcut leads to bland, ineffective content and what to do instead.
The Problem with Skipping the Basics
- Many marketers use AI to generate content without doing the essential groundwork of understanding their audience.
- AI tends to “make you happy” — it tells you what you want to hear, not necessarily what your target market is actually thinking.
- When you rely solely on AI, you end up with generic, emotionless copy that fails to connect.
Understanding Your Audience: The Real Marketing 101
- Knowing your audience isn’t just about demographics — it’s about visualizing the person you’re talking to.
- Kendra shares a story about working with a local business that used detailed data to build realistic customer personas—down to shopping habits, lifestyle, and motivations.
- You don’t need expensive software to do this. Start by thinking about your favorite client and what makes them unique.
How to Really Learn About Your Audience
- Skip the surveys—people edit themselves when writing responses.
- Have real conversations with your audience instead.
Ask questions like:
- What’s keeping you up at night?
- What frustrates you most about your business or life?
- What do you wish you had a solution for?
These conversations give you the exact words and emotions that resonate with your audience — words you can later feed into AI for far more powerful results.
Using AI the Right Way
- Once you understand your audience, AI becomes a powerful tool — not a replacement for human connection.
AI can help you:
- Brainstorm ideas and refine your voice
- Draft faster and polish existing content
- Create consistent, audience-specific messaging
The difference between “Write me an email” and “Write me an email for this audience, in this voice, about this problem” is night and day.
Key Takeaways for Marketers
- AI isn’t the enemy — but it’s not magic either.
- You are the strategist. AI can only amplify what you already know.
- Know your audience better than anyone else, and your marketing will never sound forced or fake.
Whether you’re a business owner, marketer, or content creator, this episode will challenge you to return to the roots of great marketing: understanding people.
👉 Grab Kendra’s free “Define Your Dream Audience” guide and start using real audience insights to make your AI tools work for you — not the other way around.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman sits down with Berlyn, founder of Planted Marketing and creator of The Greenhouse community, to explore what it truly takes to build a strong and sustainable brand in today’s digital-first world. From simplifying your marketing strategy to embracing what works best for you, this conversation is full of practical insights for business owners at every stage.
The Evolution of a Modern Marketer
Berlyn shares her journey from photographer to agency owner—how creativity, curiosity, and a desire to make an impact led her to launch Planted Marketing in 2020 and later, The Greenhouse in 2025. The Greenhouse supports solopreneurs and small business owners in the DIY phase of marketing, helping them grow confidently with practical strategies and community support.
Building a Strong Brand Foundation
We dive into the three essential pillars every business needs before they dive headfirst into digital marketing:
- Clarify Your Brand Identity: Beyond logos and colors—define your mission, values, and why. Putting this on paper creates alignment across everything you do.
- Own Your Online Space: Your website is more than a link in bio. It’s your home base for traffic, email collection, and long-term growth.
- Create a Marketing Wheel: Don’t rely solely on one channel. Develop a balanced strategy across multiple touchpoints—like SEO, Pinterest, LinkedIn, or email—so your business doesn’t collapse if one channel falters.
Simplifying the Marketing Process
With endless platforms and strategies available, Berlyn emphasizes the importance of choosing what fits your strengths:
- Do you love creating videos? Lean into Reels or TikToks.
- Prefer writing? Focus on blogs or newsletters.
- Thrive in conversation? Build through networking and community events.
Consistency, not ubiquity, is the goal. You don’t have to be everywhere—just show up where you enjoy creating.
Community as a Growth Engine
Community building, both online and offline, is a key growth driver. Berlyn highlights:
- Using social media as a nurturing tool—not just for visibility but for deepening relationships.
- Engaging authentically through DMs, comments, and Threads to strengthen visibility and trust.
- Creating systems to stay connected beyond initial meetings—through intentional engagement, coffee chats, or follow-up messages.
Email Marketing: The Underrated Powerhouse
Both Kendra and Berlyn agree—email is your most valuable marketing asset.
Social media algorithms change, but your email list is yours to own. It’s the most reliable channel for building ongoing relationships, sharing updates, and staying in front of your audience.
The Rise of AI in Discovery
Berlyn shares a surprising trend: businesses being found through ChatGPT search—even without formal SEO strategies.
Her advice? Make sure your keywords and messaging are consistent across all platforms. Even a single optimized landing page can make a difference in how AI tools surface your brand.
Key Takeaways f
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Shayna Davis, host of The Influence Economy, to talk about why podcasting is more than just a visibility tool—it’s a powerful way to position yourself, land bigger opportunities, and turn influence into profit.
Shayna shares her journey of podcasting for over five years, growing her show into the top 3% of all podcasts worldwide, and how she uses it as a cornerstone strategy for credibility and corporate client acquisition. Together, we dive into the shift from being “just visible” to being intentionally profitable in your business.
We explore:
The Influence Economy
- Why influence is no longer just for celebrities.
- The difference between visibility for visibility’s sake and visibility that creates real, tangible results.
- Why so many entrepreneurs—especially women—are living beneath their profit potential.
Podcasting as a Positioning Tool
- How a podcast can become the “modern-day media vehicle” to reach bigger and better buyers.
- Why a podcast without a business model is just a hobby.
- The unique credibility podcasting brings when working with corporations and media.
Building an Ecosystem Around Visibility
- How to pair your visibility strategy with the right monetization methods.
- Why bigger opportunities often come from corporate contracts and sponsorships.
- The importance of building a transcendent brand that extends beyond your niche.
Practical Lessons for Marketers
- Why being “busy” is not the same as being scalable or sustainable.
- The myth of consistency—and why you need to be consistent at the right things, not just anything.
- Why clarity beats cleverness when it comes to messaging.
Key Takeaways
- Visibility without strategy doesn’t equal profitability.
- Podcasting offers unmatched positioning and credibility when done intentionally.
- Your broader brand positioning matters—frame your expertise in a way that has mass market appeal.
- Don’t just be consistent—be consistent with the right strategy, at the right time.
Connect with Shayna:
Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI:
https://unchainedmodel.com/
https://a.co/d/6aLtopF
LinkedIn: https://www.linkedin.com/in/shaynarattler/
Whether you’re considering starting a podcast, refining your visibility strategy, or looking for ways to land bigger clients, this episode will give you the tools and perspective to think beyond visibility and into sustainable profitability.
Are you ready to transform your visibility into real results? Tune in now and learn how to leverage podcasting as your most powerful positioning tool.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI.
Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-changing digital world.
The Foundation of Effective Marketing
- Why business strategy must drive marketing strategy
- The “Marketing Strategy Pyramid”: business, marketing, and team strategy layers
- How to align marketing goals with revenue, mission, and values
The Role of AI in Modern Marketing
- Why AI is a tool, not a replacement—and how to introduce it without fear
- Common mistakes businesses make when adopting AI without strategy
- Exercises to help teams identify tasks AI can support vs. areas to develop human strengths
Shaping the Future of Marketing Leadership
- The growing divide in the marketing industry: AI adopters vs. AI skeptics
- Why agencies and consultants must shift from execution to leadership and strategy
- How AI allows more focus on creativity, empathy, and critical thinking
Mapping the Customer Journey
- Introducing the Marketing Hourglass: know, like, trust, try, buy, repeat, refer
- How businesses can identify gaps and opportunities along the customer journey
- Why great client experiences naturally lead to stronger referral business
Lessons Learned in Marketing
- Why “more” is not always better when it comes to channels and tactics
- The importance of focusing on what works and making it sustainable
- How simplifying your approach reduces burnout and creates consistent results
Key Takeaways for Marketers
- Start with strategy before adding tactics or tools.
- Use AI to support—not replace—human creativity and leadership.
- Focus on where your audience is and what’s sustainable for you.
- Great client experiences lead to natural referrals and long-term growth.
Connect with Sara Nay:
Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI: https://unchainedmodel.com/
Amazon: https://a.co/d/6aLtopF
LinkedIn: https://www.linkedin.com/in/saranay/
Whether you’re a small business owner overwhelmed by technology or a marketing consultant navigating the rise of AI, this episode will help you rethink your approach and focus on what truly matters.
👉 Ready to align your marketing with your business goals? Tune in and learn how to lead with strategy for long-term success.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution.
We explore:
The Burnout of Always Chasing
- Why relentless networking can drain your time and energy
- The hidden costs of depending on a salesperson to replicate your passion
- How inconsistent follow-up causes valuable connections to slip through the cracks
The Power of Nurturing
- Why your best salesperson will always be you
- How email marketing bridges the gap between networking events and lasting relationships
- The difference between one-to-one meetings and building relationships at scale
Making Email Marketing Work for You
- The importance of writing like you’re talking to one person—your ideal client
- How consistency (weekly or bi-weekly emails) keeps you top of mind
- Using stories, examples, and even AI to make the writing process easier
- Why “B+ work” and consistency beat waiting for perfection every time
Key Takeaways for Business Owners
- Great relationships beat relentless hustle—every single day
- Systems will always outperform people when it comes to consistency
- Email marketing is not automation—it’s relationship building at scale
- Staying visible and top of mind means being the first call when clients are ready
Whether you’re an introverted business owner tired of nonstop networking or a leader wondering if you should hire a new salesperson, this episode will inspire you to rethink your approach. Instead of chasing, learn how nurturing your existing connections through email marketing can transform your business.
Are you ready to stop chasing and start nurturing? Tune in now and discover how consistent, authentic communication can help you grow without the burnout.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Eric Smith, President & COO of Incremental Media, to explore the world of podcast advertising and how businesses can leverage it effectively.
Eric shares his journey from Vox Media to building Incremental Media’s podcast division from the ground up. We discuss:
The Evolution of Podcast Advertising
- How podcast ads connect to traditional marketing like package inserts
- Why host-read endorsements deliver stronger trust and engagement
- The rise of podcasts as a core channel for brands seeking diversification
Demystifying Podcast Attribution
- Why promo codes only tell part of the story
- How tools like Podscribe bring digital-style tracking to podcasts
- Understanding the real ROI of podcast campaigns
Finding the Right Fit for Brands
- Why “considered purchases” outperform impulse buys
- How niche podcasts often deliver stronger results than large shows
- The importance of testing across multiple categories—not just your own industry
Getting Started with Podcast Advertising
- Practical steps to launch a test campaign
- Budget flexibility and how to avoid overspending
- Why partnering with experts can help you identify the right shows
Key Takeaways for Marketers
- Storytelling and authenticity make podcast ads powerful
- Data and attribution tools are critical for measuring success
- Diversification matters—sometimes the best-performing shows aren’t what you expect
Connect with Eric Smith:
LinkedIn: https://www.linkedin.com/in/eric-smith-a0a07b54/
Website: https://www.incrementalmedia.com/
Whether you’re a small business owner curious about podcast advertising or a seasoned marketer looking to diversify your media mix, this episode offers valuable insights into harnessing the power of podcast audiences.
Are you ready to explore how podcast advertising could transform your business? Tune in to learn how to navigate this fast-growing and effective marketing channel.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Alex Love—VP of Marketing and Communications, adjunct professor, and co-host of the podcast Mastering the Art of Failing. We dive into her unexpected journey into marketing, the lessons learned from failure, and the art of building small but mighty teams.
Alex shares how her career evolved from writing grants at a nonprofit to leading marketing teams and teaching the next generation of marketers. We explore:
The Power of Learning and Teaching
- Why a love of learning keeps marketers adaptable and relevant
- How Alex turned her passion for education into a teaching role at GW
- The challenges (and joys) of engaging students who just want to “check the box”
Lessons in Failure and Resilience
- The rise and fall of Digital District, a pioneering social media community
- Why Alex considers it both her biggest success and her biggest failure
- How failure becomes fuel for future opportunities and growth
Building and Leading Lean Teams
- Why relationship-building is the secret weapon of small marketing departments
- The importance of hiring for ambition and drive over technical skills alone
- How to communicate that no single marketer can “do it all”
- Why outsourcing and specialized support free teams to focus on strategy
Creativity, Risk-Taking, and Viral Wins
- How one “crazy idea” born on a dog walk turned into an award-winning campaign
- Why sometimes the riskiest ideas resonate the most with your audience
- Redefining what “going viral” really means for niche organizations
Key Takeaways for Marketers
- Marketing is as much about relationships as it is about tactics
- Lean teams thrive when curiosity and problem-solving lead the way
- Failure is inevitable—but also invaluable in shaping future success
- Sometimes the boldest, quirkiest ideas lead to the greatest impact
Whether you’re a solo marketer, part of a lean team, or leading communications at a larger organization, this conversation is full of insights into how to stay creative, scrappy, and resilient in an ever-changing landscape.
Connect with Alex Love:
LinkedIn: https://www.linkedin.com/in/alexslove/
Website: https://rivasolutionsinc.com/
🎧 Ready to rethink failure and lean into creativity? Tune in now to hear Alex’s inspiring journey and actionable lessons.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Zack Zeller, an expert in email marketing, AI, and copywriting. We dive into the evolving role of email as a marketing powerhouse—why it’s still one of the most effective strategies for businesses today and how to do it well.
Zack shares how his journey began by accident, sending daily emails to support his college’s fitness club (without the pizza bribes). From there, he built a thriving career working with major names like Jay Shetty, Jordan Belfort, and Agora, discovering firsthand the power of consistent, high-value email communication
.
The Power of Email Marketing
- Why email remains the single tactic that works for nearly every business
- How even a small list of 600 can generate $15,000 in a month
- Why sending three emails a week hits the sweet spot for most businesses
- The underrated role of email in building deep relationships versus the fast reach of social media
Using AI the Right Way
- Why AI can speed up content creation but can also push you backwards if misused
- The “dirty sponge” effect of repetitive, low-quality AI-driven content
- How Zack uses AI to track patterns, test subject lines, and refine campaigns
- Why real expertise, experience, and thought leadership must still shine through
Real Results from Real Campaigns
- A client with just 600 subscribers who saw $15K in sales in 30 days
- An agency owner whose daily emails turned $3K into $181K in just 90 days
- How nurturing leads over time (30, 60, 90+ days) consistently drives 4–5x more sales
Key Takeaways for Marketers
- Don’t fear being “salesy”—the problem is usually not enough marketing, not too much
- Email accelerates the know, like, and trust factor
- Consistency, case studies, and valuable insights are what make your emails worth opening
- The sales question changes from if they’ll buy to when they’ll buy
Whether you’re sending monthly newsletters or considering moving to three times a week, this episode will show you why email marketing is still the backbone of lasting success.
Are you ready to rethink how often and how well you’re showing up in inboxes? Tune in and discover why email may be the most valuable marketing channel you’re not fully leveraging yet.
Connect with Zack:
LinkedIn: linkedin.com/in/zackzeller22 Website: https://thisshouldntwork.com/test
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I share how I cut presentation prep time from two days to just twenty minutes by leveraging AI tools and workflows. What used to feel overwhelming and time-consuming has become streamlined, consistent, and—dare I say—fun.
We explore the common mistakes most people make when creating presentations, why AI is a game-changer, and the exact five-step process I use to create polished, professional decks without losing days of productivity
.
The Problem with Presentations
- Why most people waste hours designing slides manually
- How perfectionism and starting from scratch slows everything down
- The pitfalls of relying only on minimal AI features in PowerPoint or Google Slides
The Two Biggest Mistakes with AI
- Not using AI at all, sticking to manual work
- Not giving AI enough content and context (remember—AI is not psychic!)
My Five-Step Presentation Workflow
- Feed AI everything you have: old decks, transcripts, blogs, emails, or even a quick brain dump
- Build and refine the outline: let AI create the structure, then adjust for audience and flow
- Format in Markdown: create a clean hierarchy for importing into tools
- Import to Gamma.app: edit slides, swap visuals, and customize to your style
- Export to PowerPoint or Google Slides: finalize, add extras, and present offline with confidence
Pro Tips for Saving Time
- Use dictation to brain-dump ideas into ChatGPT or Claude on the go
- Always verify AI-sourced information (tools like Perplexity can help)
- Edit primarily in Gamma.app before exporting for the smoothest workflow
- Repurpose your presentations into worksheets, handouts, or future content
Key Takeaways for Marketers
- AI can turn presentation prep from days into minutes
- Providing enough context ensures authentic, tailored slides
- Consistency across decks comes naturally when building on your own existing content
- Efficiency doesn’t mean sacrificing quality—you’ll gain both
Whether you’re a business owner, marketer, or professional who’s tired of wasting days on slide decks, this episode shows how to reclaim your time and still deliver presentations that wow.
Are you ready to stop spending days on presentations and start letting AI do the heavy lifting? Tune in and learn how to transform your workflow today.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Nikki Rausch, sales strategist, coach, and master practitioner of Neuro-Linguistic Programming (NLP). We explore how understanding communication at a deeper level can transform the way you sell, market, and connect with others.
Nikki shares her unexpected journey into NLP—beginning with a mentor’s observation about her body language—and how this one insight set her on a path to over 1,200 hours of NLP training. Along the way, we discuss:
Understanding NLP and Its Power in Communication
- What NLP really is (and what it isn’t)
- The three categories of communication—words, body language, and voice quality—and why words alone make up just 7%
- How to adjust your communication style to create stronger connection and trust
Using NLP in Sales and Marketing
- The role of “toward” vs. “away from” motivational traits in persuasive messaging
- How to balance benefit-focused and pain-point-driven language to appeal to more of your ideal audience
- Why repelling the wrong audience is just as important as attracting the right one
Strategic Word Choices That Make or Break Conversions
- The hidden sales-killer in your copy: why “if” slows down buying decisions
- The simple shift to “when” for stronger embedded commands
- How small tweaks in language can make your offers more compelling
Key Takeaways for Marketers and Sales Professionals
- Marketing is for the buyer who is ready now—stop holding back for fear of judgment
- Flexibility in communication attracts more of the right clients without diluting your message
- Why NLP techniques work hand-in-hand with AI-generated content to personalize and convert
Whether you’re a marketer looking to fine-tune your messaging, a sales professional aiming to increase conversions, or simply someone who wants to communicate with greater influence, this episode offers actionable insights you can start using immediately.
Are you ready to unlock the hidden potential in your words, body language, and delivery? Tune in to discover how NLP can transform the way you connect, sell, and market.
Connect with NIKKI RAUSCH:
WEBSITE: https://yoursalesmaven.com/
CONTACT INFO: nikki@yoursalesmaven.com|
Facebook - https://www.facebook.com/yoursalesmaven/
Instagram - https://www.instagram.com/your_sales_maven/
Linkedin - https://www.linkedin.com/in/nicolerausch
FREE RESOURCE: Free Training: Seal The Deal: Questions that close sales https://yoursalesmaven.com/imperfect
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Melih Oztalay, a veteran marketer and CEO of a 38-year-old digital agency based in Michigan. With roots going back to the earliest days of the internet, Melih brings a seasoned perspective on how marketing has evolved—and where it's headed next.
We dive deep into the realities of marketing in the AI age, practical steps small businesses can take to improve their visibility, and why emotional resistance to change can be the biggest barrier to progress.
The 4 A’s of Change Framework
Melih shares his powerful 4 A’s framework, developed after witnessing how clients struggled to adapt to SEO changes:
- Anticipate Change: Understand it’s coming.
- Accept Change: Let go of emotional resistance.
- Adapt to Change: Adjust your strategies and tools.
- Adopt the Change: Implement and move forward.
This mindset shift is essential for staying competitive in a constantly evolving digital world.
The Impact of AI on Marketing
- How AI-powered search results may now be 4x more valuable than traditional Google searches
- Real-world examples of using ChatGPT and Perplexity to boost productivity—from building Mac backups to creating towel product images
- Why schema markup is now more crucial than ever for both traditional SEO and AI sourcing
- Tips on using AI to generate Q&A schema from your podcast transcripts and blog content
Common Marketing Mistakes and How to Avoid Them
- Why skipping the marketing foundation sabotages sales
- The dangers of keyword stuffing and outdated SEO tactics (like white text on white backgrounds!)
- Why every page on your website needs to have a clear focus and intent
- The importance of not being afraid to use AI tools—even if you’re just getting started
Actionable AI and SEO Tips for Small Businesses
- Use ChatGPT to generate schema markup from blog URLs
- Ask AI why your business isn’t showing up in AI search results—and follow the suggestions to improve
- Build “notability” by publishing press releases, getting quoted in industry publications, and appearing in directories like Wikipedia
- Let AI help interpret your analytics and recommend next steps for improvement
Key Takeaways for Marketers
- Marketing is a starting point, not an end point—your job is never truly done
- Use AI to learn, test, and optimize, not to replace thinking
- Don’t ignore change—lean into it with the right mindset and tools
Whether you’re a marketer trying to navigate AI disruption, or a small business owner seeking practical ways to improve your online presence, this episode offers a wealth of ideas and a grounded approach to digital transformation.
Connect with Melih Oztalay
LinkedIn: https://www.linkedin.com/in/melihoztalay/
Website: https://smartfindsmarketing.com/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman welcomes Paul Schmidt, a digital marketing strategist and CRM optimization expert from SmartBug Media. Paul brings a unique perspective to the conversation, having transitioned from a career in music to becoming a full-funnel marketer focused on solving complex customer challenges.
Together, they dive into how businesses—especially small to mid-sized ones—can better leverage CRMs and customer marketing to drive real business growth.
Common Pitfalls in CRM Implementation
- Why choosing a CRM based on competitors’ choices can backfire
- The importance of mapping out goals and processes before selecting a tool
- How poor data hygiene sabotages CRM success
- Why your CRM must reflect where your business is today, not 10 years ago
Rethinking the Role of CRM
- The value of a “single source of truth” for customer data
- How a CRM bridges marketing, sales, and customer success
- The cost of fragmented data: lost productivity and missed opportunities
- Why understanding the customer journey post-sale is just as important
Building a Culture Around Customer Marketing
- Why most companies underinvest in current customers and social proof
- How to shift from new-logo obsession to full-lifecycle marketing
- The challenges of measuring customer marketing—and why it’s still worth it
- Real-world strategies to surface and capture meaningful client stories
Creating a Case Study Pipeline
- Treating case studies like a sales process: stages, approvals, publishing
- How five-star reviews can feed your customer story engine
- Managing internal alignment with CSMs and account managers to gather testimonials
- What to do when clients say “no” to using their logo (hint: anonymize it!)
Key Takeaways for Marketers and Business Owners
- Always start with your goals, not the tech
- Use CRM to unify and elevate—not just automate
- Customer success stories are marketing gold, but require intention and process
- Everyone on your team—from sales to support—can contribute to your social proof engine
Bonus Wisdom: Discovering Your Marketing Superpower
Paul shares his biggest lesson learned in marketing: the importance of discovering and developing your "superpower"—whether that’s SEO, CRM implementation, or AI. He encourages professionals at every stage of their career to become known for something specific, then evolve it over time to stay relevant and valuable.
Whether you’re just starting with a CRM or ready to scale your customer marketing efforts, this episode is packed with actionable advice to help you make smarter, more strategic decisions.
Are you ready to stop phoning in your CRM and start building a foundation for future growth? Tune in now and learn how!
Connect with Paul Schmidt:
Website: https://www.smartbugmedia.com/
LinkedIn: https://www.linkedin.com/in/drumming/
Youtube:
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Stop Being Afraid of Annoying People: Just Send the Email
In this episode of Imperfect Marketing, I sit down (solo!) to talk about one of the biggest email marketing myths: the fear of being annoying. If you've ever hesitated to send emails to your list because you don’t want to "bother" people—this one’s for you.
I’m sharing real client stories and lessons from my own experience with weekly emails, including how I got over my own fears and how email marketing has driven serious growth for my business.
We discuss:
The Fear Factor in Email Marketing
- Why being afraid to send emails is holding your business back
- How unsubscribes can actually help your business
- What it really means to add “value” in your emails
Real Stories, Real Results
- A client who started emailing weekly and saw direct replies and engagement
- Why staying top of mind matters, even with a 24-month sales cycle
- How relatable personal stories (yes, even stubbing your toe!) build stronger connections
Strategies to Stay Consistent and Relevant
- How weekly emails turned my “sometimes” list into a revenue generator
- My approach to writing emails that feel like coffee chats, not sales pitches
- The “Homework for Life” technique to never run out of stories
Key Takeaways for Email Marketers
- Unsubscribes = market research, not rejection
- Email marketing doesn’t have to be epic—everyday stories connect best
- Consistency is more important than perfection
- Your audience wants to hear from you—don’t make that decision for them
Whether you're new to email marketing or trying to get back on track, this episode is your permission slip to show up, send the email, and stop worrying about being annoying.
Are you ready to ditch the fear and grow your business through simple, authentic emails? Tune in and find out how.
Connect with Kendra Corman
LinkedIn: https://www.linkedin.com/in/kendracorman/
Website: KendraCorman.com
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Want to grow your audience without sounding like you’re tooting your own horn? This episode will shift your mindset on book marketing—and marketing in general.
In this insightful interview, I (Kendra Corman) sit down with Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause and founder of Weaving Influence. Together, we dive into how authors, thought leaders, and service providers can expand their reach, repurpose their content, and market with purpose—without feeling like they’re “bothering” people.
Whether you’ve written a book, are thinking about it, or just want your ideas to land with the right people, this episode is packed with practical tips and refreshing reframes about what real visibility looks like.
We cover:
📚 Why a Book Is More Than a Business Card
• How Becky’s own book opened doors—and surprised her years later
• Why writing a book can be a long-term relationship builder
• The “lasting impact” part of reach most people overlook
🖥️ The Reach Framework
• Why your website is the first place to optimize
• How email marketing keeps you top of mind (and why people actually want your emails)
• The overlooked power of consistent content, even on “quiet” platforms
• When to add PR, podcasts, or paid ads—and what must come first
♻️ Repurposing Your Book (Without Boring Your Audience)
• Why reshaping your message is a sign of strength, not redundancy
• The Play-Doh method of content reuse—turning one idea into hundreds
• How to turn book content into carousels, emails, reels, quotes, and more
• What to do when you feel like “I already said that”
💡 Do I Really Need to Gatekeep My Book Content?
• Why giving more sells more
• How sharing ideas builds your brand and your credibility
• Becky’s reframe: Book marketing isn’t self-promotion—it’s message promotion
🎯 Launch Strategy That Works
• Why your network is the #1 asset in a book launch
• How Becky got 100 Amazon reviews—and what it really took
• Tips for running a virtual launch party that drives sales and visibility
• Why “marketing as a sacred act of service” might be the best mindset shift of all
📬 The Big Takeaway
Your best marketing isn't about algorithms—it's about adding value. Whether you're repurposing a book, writing an email, or sending a newsletter, remember: people need reminders more than they need new info. And your ideas deserve to be seen again and again.
“Marketing can be a sacred act of service. It’s not something we do to people—it’s something we do for them.” – Becky Robinson
🛠 If you’ve ever second-guessed yourself about what to share, how often to share, or whether you’re “too much,” this episode will give you clarity, confidence, and permission to show up with heart.
🎧 Listen now and let go of the guilt: your message matters.
📬 Connect with Becky Robinson:
Website: https://beckyrobinson.com/
Book: Reach on Amazon → https://amzn.to/3IB4Bb1
LinkedIn:
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman sits down with Nuri Cankaya, VP of Commercial and AI Marketing at Intel and author of AI in Marketing, to break down how artificial intelligence is reshaping marketing, productivity, and the very fabric of modern business.
With over two decades in the AI space—including 17 years at Microsoft—Nuri shares how today’s marketers, business owners, and professionals can leverage AI to work smarter, serve customers better, and prepare for a future driven by agentic AI and beyond.
Through practical examples and bold predictions, he offers a roadmap for how to ride the AI wave—ethically, securely, and strategically.
We Explore:
The Role of AI in Modern Marketing
- Why AI isn’t new—and why ChatGPT is just a moment, not the movement
- How AI streamlines campaign creation, personalization, and data-driven decision making
- Examples of multimodal AI tools changing how marketers ideate, design, and launch faster
The Co-Creation Principle: AI Then Eyes
- Why human oversight is critical for AI-generated content
- How to treat AI like an “intern with unlimited hours”—great at speed, but still needs supervision
- Why prompt engineering and context are the secret ingredients to meaningful outputs
Enterprise-Ready AI: Security, Customization & Scale
- Ways big organizations are building private AI instances with brand-specific training
- The importance of developing generative AI usage guidelines for teams
- How hybrid models can provide power without compromising IP or data security
The Rise of Agentic AI, AGI & Ethical Boundaries
- What agentic AI and AGI (Artificial General Intelligence) really mean—and why they’re closer than we think
- Three major ethical risks to watch: plagiarism/IP, black-box decision-making, and corporate responsibility
- Why traceability and transparency in AI outputs matter more than ever before
🔑 Key Takeaways for Marketers and Business Leaders
- AI won’t take your job—but someone who uses it better might.
- Sell outcomes, not features. Customers want solutions, not specs.
- Secure, contextual AI use is the next competitive advantage.
- Upskilling is non-negotiable. The next wave of AI will reward those who learn, test, and adapt.
Whether you're a solo marketer, a tech leader, or a curious business owner…
…this episode offers clarity, inspiration, and real-world advice on how to integrate AI into your workflow without losing the human touch that makes great marketing work.
🎧 Ready to ride the AI wave instead of being crushed by it?
Tune in to learn how to blend strategy, ethics, and innovation in an AI-powered world.
📚 Connect with Nuri Cankaya & Grab the Book
- LinkedIn: https://www.linkedin.com/in/nuricankaya/
- Follow his daily insights on LinkedIn for AI + marketing inspiration
- Book: AI in Marketing on Amazon
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, Kendra chats with Aarti Anand, a software product builder turned AI automation consultant, about how small business owners can leverage AI and systems thinking to reclaim their time, energy, and freedom.
Aarti shares her journey from building award-winning software to starting her own business to create more space for what matters—her kids, her aging parents, and her own time. Now she helps other founders do the same using AI and automation tools.
Key Takeaways for Business Owners and Marketers
🗸 SOPs aren’t just for big companies—they're the backbone of freedom
🗸 AI enables better thinking, not just faster doing
🗸 Delegation and automation are tools for building a life, not just a business
🗸 You don’t need agents or advanced AI to start—you just need intention and clarity
We dive into:
The Real Barriers to AI Adoption
- Why “AI curious” entrepreneurs don’t know where to begin
- The persistent myths holding people back (Will it replace me? Isn’t it just for big companies?)
- Why not adopting AI actually leaves your team at a disadvantage
Getting Started: Crawl Before You Run
- The “record yourself” strategy for overwhelmed founders
- How documenting simple tasks leads to automation success
- The marathon analogy for building automation systems over time
Where to Start with AI and Automation
- How founders waste time crafting proposals manually
- A simple Typeform-AI automation combo that can save 25% of your week
- When to automate, when to delegate, and how to decide
- Designing Your Ideal Day—Then Reverse Engineering It
Aarti’s mindset shift: “Everything else either needs to be delegated or automated”
Aarti’s Biggest Marketing Lesson Learned
👉 Stop leading with your product. No one cares how amazing your thing is until they believe it solves their problem. Lead with empathy and relevance—your customer is the hero, not you.
This episode is for you if...
You're wearing too many hats, feeling burnt out, or just wondering where to begin with AI and automation. Whether you're a founder, solopreneur, or marketer, you'll walk away with actionable steps to start reclaiming your time and scaling with intention.
🎧 Ready to build a business that supports your life—not the other way around? Tune in now.
Connect with Aarti:
Website: https://www.kodenyxai.com/
LinkedIn: https://www.linkedin.com/in/aartianand82/
Facebook: https://www.facebook.com/amunjal1
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Wondering whether you need to disclose when AI helped you write a blog, email, or proposal? You’re not alone—and this episode is your permission slip to stop second-guessing.
In this solo milestone episode, I (Kendra Corman) explore one of the most common questions I get from clients and students: “Do I have to cite AI if I used it to write something?”
As someone who’s been ghostwriting for decades and now leans on AI to streamline my work (without letting it take over), I break down when to cite, when not to, and why the intent behind your prompt matters more than the tool itself.
We cover:
🎯 When You Should (and Shouldn’t) Cite AI
• Why using AI doesn’t automatically mean you need to disclose it
• The ghostwriting comparison that changes how you see AI tools
• How to know if your prompt makes you the author—or the machine
• What style guides like APA and Chicago actually say about AI
✍️ Using AI Ethically Without Losing Your Voice
• The difference between AI-generated and AI-assisted content
• Real examples of detailed prompts vs. generic outputs
• Why editing and injecting your experiences is everything
• Why AI is like a really good intern—if you’re the boss
🔍 Avoiding Plagiarism and Building Credibility
• The plagiarism pitfalls of lazy prompts
• How to check and edit outputs so they reflect your expertise
• Why it’s okay to use AI—but not okay to fake originality
• How to frame AI as your partner, not your replacement
💬 The Big Takeaway
Whether you're writing proposals, content, or emails—your thoughts, stories, and strategy matter most. If AI is just helping you organize and phrase things more clearly, you likely don’t need to cite it. But if it's doing the thinking for you? That’s when transparency counts.
“AI helps express your thoughts better. But if it is your thoughts? Then give it credit.” – Kendra Corman
🛠 If you’re tired of worrying about whether you’re ‘doing it right’ with AI, this episode offers clarity, confidence, and a practical way to move forward—without sacrificing your voice or your values.
🎧 Listen now and decide for yourself: Are you Team Citation… or Team ‘Typing Buddy with Benefits’?
📬 Connect with me:
Website: https://kendracorman.com
Email: support@kendracorman.com
LinkedIn: https://www.linkedin.com/in/kendracorman/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Sena Wheeler, founder of Sena Sea and a fifth-generation fishing industry entrepreneur. What started as a Thanksgiving road trip idea turned into a thriving business selling premium, sustainably-caught Alaskan fish—and email marketing was at the heart of it.
Sena shares how she transformed her passion for food science and fish into a profitable business by embracing email marketing as her primary sales channel.
We explore:
- Building a Brand with a Story
- Getting Started with Email Marketing
- Writing Emails That Sell
- Copywriting Lessons and Resources
- Growing the Email List and Growing Revenue
Key Takeaways for Entrepreneurs and Email Marketers
- Treat writing like a core business skill—because it is
- Email marketing is a powerful tool, even (or especially) in “boring” industries
- Selling doesn’t have to be pushy—it can be a natural extension of connection and value
Whether you’re just starting to build your email list or looking to deepen your connection with your audience, this episode offers real-world insight into how consistent, authentic storytelling can fuel business growth—one email at a time.
Are you ready to stop overthinking your emails and start writing ones that actually sell? Tune in and get inspired to lean into your inner writer—because yes, you are one.
Connect with Sena:
Website: https://www.senasea.com/
Instagram: https://www.instagram.com/SENASEA_SEAFOODS
Facebook: https://www.facebook.com/senaseafoods/
Pinterest: https://www.pinterest.com/SenaSeaWild/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcast producer and marketing strategist Dennis "DM" Meador to explore how attorneys—and really any professional—can use high-quality, niche podcasting to build authority, attract ideal clients, and scale trust in an AI-powered content world.
Dennis shares his journey from a high-production lifestyle podcast to building the Legal Podcast Network, a turnkey system specifically for attorneys.
Through candid lessons, big investments, and creative pivots, he developed a scalable approach to podcasting that helps professionals connect with the right audience—not just the largest one.
We explore:
The Power of Niche Podcasting for Authority Building
- Why attorneys (and other experts) must think like media companies in today’s digital landscape
- How production value became Dennis’s unfair advantage—and what most people miss
- Why smaller, targeted podcast audiences often convert better than mass appeal
Systematizing Success with AI and Human Review
- The principle of “AI then eyes”: how Dennis blends AI tools with human oversight for efficiency and quality
- Real examples of using AI for planning, scripting, editing, and reporting—without losing authenticity
- How his team handles cultural context, editing standards, and quality control across global teams
Creating Thought Leadership Content That Attracts the Right Clients
- Helping clients identify their ideal client type (e.g., high-net-worth divorce vs. quickie divorces) and reverse-engineering content to match
- How question-based SEO and ChatGPT-fueled searches are reshaping legal marketing strategies
- Why specific, empathy-driven content (like “What happens to my lake house in a divorce?”) beats generic messaging every time
Marketing Lessons and AI Realism
- Dennis’s two biggest marketing lessons: (1) Learn what’s coming, and (2) Give things time
- The importance of sticking to your scope—and knowing when to walk away from clients who demand more than they pay for
- Why firms that understand where attention is going (video, podcasting, AI-driven platforms) will win long-term
Key Takeaways for Marketers and Creators
- Podcasting isn’t just a content tactic—it’s strategic authority positioning
- AI doesn’t replace marketers; it upgrades your department—if used intentionally
- Focus on consistent, relevant, problem-solving content. That’s what drives trust (and conversions)
Whether you’re a marketing pro, a podcast enthusiast, or an attorney wondering how to stand out, this episode gives you a front-row seat to the behind-the-scenes strategy of modern, high-impact podcasting.
🎧 Ready to rethink your marketing and make your expertise visible?
Tune in to learn how podcasting and AI can elevate your visibility—and your value.
💬 Connect with Dennis “DM” Meador and explore the Legal Podcast Network:
Website: https://legalpodcastnetwork.com
Instagram: https://www.instagram.com/legalpodcastnetwork.lawyer
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Ever wonder how to grow your business without constantly chasing leads?
In this episode of Imperfect Marketing, host Kendra Corman sits down with podcast guesting expert Julie Fry to unpack the power of effortless visibility—and why podcast interviews are the underused goldmine of relationship-based marketing.
Julie shares how one early (and very imperfect) podcast appearance led to $40,000+ in business, and how you can replicate that success—without being salesy or pitching to the wrong shows. From defining your goals to landing on the right podcasts and delivering value that gets remembered, this episode is full of practical wisdom and confidence-building insights.
🎧 Whether you’re a coach, consultant, or service provider trying to stand out, this episode is your guide to getting seen, heard, and hired through podcast guesting.
📨 What We Cover:
🎯 How to Define Your Podcast Guesting Goals
🔍 Finding the Right-Fit Podcasts (and What to Avoid)
📈 What Makes a Pitch Stand Out—and Get Accepted
🎤 How to Be a Guest That Hosts Want to Promote
🔥 Julie’s Key Takeaways:
- Start with your goals. “Why do you want to guest on podcasts? Keep asking yourself ‘why’ until you hit the real answer.”
- It’s not about a massive audience. It’s about the right audience.
- Be respectful of the host. Do your research, offer unique value, and make it easy for them to say yes.
- Don’t treat a guest spot like a sales pitch. Tell stories, share insights, and let your credibility shine through naturally.
- Schedule your marketing! What gets scheduled gets done—and podcasting is no different.
“If you can be a great guest who adds value, builds trust, and actually promotes the episode, you become memorable—and that leads to real results.” – Julie Fry
📣 Ready to show up with confidence and consistency in your marketing? This episode will help you build momentum—one conversation at a time.
🔗 Connect with Julie Fry:
Website: yourexpertguest.com
LinkedIn: Julie Fry
🎧 Listen & Subscribe to Imperfect Marketing for weekly inspiration on connecting with your audience—authentically.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman dives into a common but often overlooked entrepreneurial struggle: being too close to your own business. Drawing from personal experience and conversations with clients, Kendra explores why it’s so hard to see your business clearly—and how that impacts your marketing, messaging, and momentum.
If you've ever found yourself stuck writing a LinkedIn post, unsure what makes you unique, or overwhelmed by daily to-dos, this episode will hit home. It’s a thoughtful, honest look at what happens when your expertise becomes a blind spot—and how to regain perspective.
- Are You Too Close to Your Business?
- How This Impacts Your Marketing
- Ways to Regain Perspective
Key Takeaways for Business Owners and Marketers
- Expertise blindness is real—just because you know it doesn’t mean your audience does
- Marketing is about connection, not complexity
- You don’t need a huge budget to get perspective—start with post-its or a monthly accountability check-in
- Even pros need coaches—asking for help is a sign of strength, not failure
Whether you're a solopreneur, service provider, or small business owner, this episode will help you slow down, zoom out, and market from a place of clarity—not assumption.
Connect with Kendra Corman:
- Website: kendracorman.com
- LinkedIn: https://www.linkedin.com/in/kendracorman/
- Instagram: @kendracormancoach
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Renee, a journalist-turned-storytelling strategist, to dive deep into the art and impact of storytelling for brands, solopreneurs, and content creators. Together, we explore how personal narratives not only humanize a business but can also be the most powerful marketing strategy available.
Renee shares her journey from Capitol Hill reporting to consulting business owners on how to shape and share stories that stick. We discuss:
Why Storytelling is a Marketing Superpower
Balancing Vulnerability and Credibility
Finding Stories in the Everyday
Turning Life Into Email Content
Key Takeaways for Marketers
- Storytelling is both a practice and a mindset—start noticing, not just narrating
- Personal connection beats polished perfection when it comes to content
- Sharing your point of view and experience builds the know, like, and trust factor faster than any trend
Whether you’re a reluctant sharer or a natural open book, Renee’s practical storytelling tips will help you build authentic connections with your audience—and grow your business in the process.
Connect with Renee Frojo:
WEBSITE: https://www.reneelynnfrojo.com/
INSTAGRAM - https://www.instagram.com/reneelynnfrojo/
LINKEDIN - https://www.linkedin.com/in/renee-lynn-frojo/
X - https://x.com/frojofeed
Are you ready to start seeing stories everywhere? Tune in for a fresh, real, and encouraging take on how to use storytelling as your marketing strategy.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Want to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom Altman
If tech overwhelms you but you know it could change the way you work and market—this episode is your gateway to clarity.
Tom Altman, longtime CIO/CTO, tech strategist, and AI advocate, joins me to talk about how small businesses can stop drowning in complexity and start using technology to scale smartly. From cutting proposal time in half to turning AI into your standard operating procedure assistant, Tom shares no-fluff insights that save time, reduce stress, and help you grow—even as a team of one.
We cover:
🎯 How Small Businesses Can Leverage Tech to Scale
• Why shiny tools aren’t the problem—it’s lack of systems
• The real reason to start documenting your processes now
• How to use AI to create SOPs (even if you hate writing them)
• The “system map” every business owner should create
🤖 AI Tools That Make Marketing and Ops Smarter
• Why Copilot might be the most underutilized asset in Microsoft 365
• How to use Zoom, Teams, or Meet to create transcriptions that write themselves
• Why ChatGPT, Gemini, and NotebookLM are more than content tools
• How to use AI as your “empathetic lens” to improve messaging
🛠 Security, Automation, and the Risks You Might Be Overlooking
• The overlooked danger of file access in AI-assisted workspaces
• Why standardizing permissions is critical (and often skipped)
• The dotted-line system Tom uses to track manual vs. automated processes
• How to create automations that check on your automations
📈 Scaling with Purpose: Marketing Lessons from a Tech Leader
• Tom’s biggest SEO mistake—and how to never get your dev site indexed by Google
• Why your “top 10 proposals” should live in a folder right now
• How AI can turn your best client work into templates and time-savers
• Why legacy systems still matter—and how to bridge the gap with AI
Whether you’re a solopreneur, marketer, or small team ready to compete with the big dogs, Tom offers clear and actionable tips to transform how you work with technology (even if you don’t love it).
“AI doesn’t take your place—it gives you more time to do the things only you can do.” – Tom Altman
Tom Altman’s contact info and resources
LinkedIn: https://www.linkedin.com/in/tomaltman/
Website: https://altuscxo.com/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business owners and entrepreneurs.
Darren shares his journey from corporate recruiting and photography to launching two podcasts and building a thriving content ecosystem. From simple tech setups to editing hacks and promotion strategies, this episode is your all-in-one starter guide to launching a podcast with imperfect action.
We explore:
Why Podcasting Still Works in 2025
- Darren's shift from traditional marketing to digital content—and why podcasting stood out
- The personal connection podcasts create by putting your voice in someone’s ear for 30–60 minutes
- Why guesting is a great first step—and how to make the most of it with repurposing
Getting Started Without the Overwhelm
- Why podcasting today is more accessible than ever (you can start for under $200)
- Recommended low-budget tools like Zoom, Podbean, Riverside, and simple mic setups
- There are no hard rules—your podcast can be as short or long, polished or raw as you want
Tackling the Tech and Editing
- Darren’s take on modern editing tools like Descript, iMovie, CapCut, and AI solutions
- Why you don’t need to edit every “um” and “ah”—natural is better than robotic
- Streamlining your workflow by editing video/audio together in one place
Promotion: The Most Important Piece
- The biggest mistake podcasters make (hint: not promoting enough!)
- Darren’s tips on ongoing podcast promotion using clips, snippets, quotes, newsletters, and more
- Tools he loves: Opus Clip, Canva, Riverside, ChatGPT for show notes and blogs
Making Your Podcast Content Work Harder
- Why podcasting creates five types of content: audio, video, images, quotes, and written
- Repurposing strategies to avoid “everything looking the same” on your social channels
- Darren’s advice: creativity is a muscle—exercise it regularly to stay fresh and inspired
The Business Value of Podcasting
- Why podcasting saves time and amplifies your marketing
- Building trust, authority, and audience connection with consistent publishing
- How podcasting helps you build relationships faster than a website ever could
Darren’s No-Fluff Advice
- You’re already creating content—why not podcast and kill two birds with one stone?
- Use AI to save hours of editing and content creation time
- Don’t chase perfection—launch with what you have and iterate
Key Takeaways for Marketers
- Podcasting is more accessible, affordable, and effective than ever
- Imperfect action beats no action—just start
- Promotion is just as important as production
- Podcasting builds trust faster than most marketing channels
Whether you're a solopreneur thinking about launching a show or a business owner ready to maximize your content strategy, this episode will give you the real-world tools and encouragement you need to get started now—not later.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Ever wonder what kind of email actually gets replies—and closes deals?
In this refreshingly personal episode, host Kendra Corman takes you behind the scenes of one of her most successful emails ever. Spoiler alert: it wasn't a sales pitch. It was a story about a 3 a.m. road trip, a surprise stop at Buc-ee's, and how one moment of gas station magic sparked real business results.
If you're struggling to make email marketing work for you, or if storytelling feels like a buzzword you can't quite harness, this one's a must-listen.
📨 What We Cover:
🎯 The Power of Storytelling in Email Marketing
📈 Real Results from One Relatable Email
🧠 Lessons for Marketers and Business Owners
🔥 Kendra’s Key Takeaways:
- Keep it real—your audience connects with you, not just your offer.
- Share stories that sound like you (and let someone else read them before you hit send).
- You don’t need wild stories every week—but you do need to be observant and intentional.
“Your business doesn’t equal a bathroom break—but are you showing up consistently enough that people remember you like they do Buc-ee’s?” – Kendra Corman
If you've been thinking, “I need to send more emails,” this is your permission slip—and your playbook—to do it in a way that connects, converts, and feels good to send.
🔗 Connect with Kendra:
Website: https://kendracorman.com
LinkedIn: https://www.linkedin.com/in/kendracorman
🎧 Listen & Subscribe to Imperfect Marketing for weekly inspiration on connecting with your audience—authentically.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike.
Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter.
We explore:
The Reality of SEO in 2025
- Why SEO is not a “set it and forget it” strategy—but also not as overwhelming as it seems
- The role of content marketing as the true heart of long-term SEO success
- Why SEO should be viewed more as audience trust-building than keyword trickery
What Google Actually Wants
- The power of E-E-A-T: Experience, Expertise, Authority, and Trust
- Why authenticity and transparency build credibility (and rankings!)
- How hidden tactics like keyword stuffing or invisible text backfire in the long run
Using AI Without Losing Your Voice
- How Barb uses both AI and human copywriters to scale content while keeping quality high
- Tips to avoid robotic, low-value content with AI—think anecdotes, real photos, and smart edits
- Google's evolving ability to read images, metadata, and credibility signals
Getting Your Content Strategy Right
- Simple keyword tools Barb recommends: Google autocomplete, People Also Ask, AnswerThePublic, AlsoAsked.com, and Reddit
- Why asking your audience directly is still the best content research tool
- How forums, newsletters, and Facebook groups reveal search intent gold
Barb’s No-Nonsense SEO Advice for Business Owners
- Blog consistently and intentionally—don’t just create for creation’s sake
- Track your ROI with analytics (don’t guess if SEO is working)
- Focus on building trust: real contact info, privacy policies, testimonials, and value-rich content matter more than hacks
Key Takeaways for Marketers
- SEO is a long game, not a magic trick
- Don't believe everything you read—test, tweak, and track
- AI is a tool, not a replacement for your brand’s voice
- Real content that solves real problems will always win
Whether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb’s honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle.
🎧 Ready to finally understand SEO without the jargon?
Tune in to learn how to make SEO part of your marketing—not a mystery!
💬 Connect with Barb Davids and learn more about her SEO work.
Website: https://compassdigitalstrategies.com/
Youtube: https://www.youtube.com/@UC_2klgxETQWbSg
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience.
Jessie shares her story of evolving from local TV marketing in Honduras to teaching at a college and running her own strategic marketing brand. Their conversation peels back the glossy veneer of social media marketing myths and explores what really works in the modern marketing world.
The Reality of Modern Marketing
- How the flood of “quick-win” tactics on social media has damaged perceptions of what marketing really is
- Why strategy must come before execution—every time
- Why good marketing isn’t fast, easy, or cheap (despite what TikTok says)
- The importance of learning not just what works, but what doesn’t, through experience
Why Strategy Outweighs Tactics
- Why posting daily doesn’t equal success—and what to do instead
- The critical role of identifying the real problem before jumping to solutions
- Why strategy needs time, patience, and a client who’s willing to trust the process
The Unsung Hero: Project Management in Marketing
- How project management skills like setting deadlines and stakeholder coordination are essential for execution
- Why most marketing failures happen during execution—not strategy or planning
- Tools and mindset shifts that help marketing professionals stay organized and deliver results
- Jessie's #1 project management tip: “You set the deadlines, so don’t stress them.”
Key Takeaways for Marketers
- Strategy isn’t rigid—it’s flexible, iterative, and deeply rooted in understanding your audience
- Good marketing is a process of learning, testing, adjusting, and being patient with outcomes
- Execution matters just as much as planning, and both need structure and deadlines
- Give yourself grace—but don’t let it become an excuse
Whether you're a solo entrepreneur, marketing team leader, or agency owner, this episode is a reminder that imperfect marketing is still powerful—when it’s strategic, intentional, and adaptable.
Connect with Jessie Fernandez:
Website: https://jessiefernandez.com/
Instagram: https://www.instagram.com/soyjessiefernandez/
LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/
🎧 Ready to ditch the marketing myths and learn how to build something that works? Tune in to hear Jessie’s insights and refresh your mindset on how real marketing success happens.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Want to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch Carson
If you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you.
Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority the right way. From publishing your first book to landing your first local TV spot, Mitch shares the same strategies he uses to get clients featured on major media outlets—including guaranteed TV placements in Las Vegas.
We’re going beyond theory and into real talk about what actually works to build visibility, establish authority, and grow your business.
We cover:
🎯 How to Build Authority That Sticks
• Why being featured on real TV trumps logos from press release sites
• What separates a “nice person” from a recognized expert
• Why a book is still your most powerful business card
• The ascension model: podcasts, books, local TV → international visibility
📺 Landing Media Appearances That Matter
• Why producers won’t book you unless you're interesting
• How to pitch with purpose and tailor your message to media calendars
• Why preparation beats winging it (and what makes a great on-air guest)
• How Mitch helps clients land TV spots with guaranteed placement
📈 Turning Publicity into Profit
• The wild marketing campaign Mitch launched after 9/11
• How fax broadcasting (yes, faxes!) drove explosive sales
• Why speed, relevance, and bold messaging still win
• What Singaporean media looks for—and how U.S. TV helped open that door
💡 No-Fluff Marketing Lessons from the Field
• Why legacy media still works—and how to leverage it
• How to get your house in order locally before going international
• What podcasting, newspapers, and old-school sales have in common
• Why your biggest authority play is taking action before you're ready
Whether you're a speaker, consultant, or coach ready to take your visibility to the next level, Mitch offers real strategies that separate you from the noise—without relying on gimmicks.
“Authority isn’t something you declare. It’s something you prove—and broadcast intentionally.” – Mitch Carson
Mitch Carson’s contact info and resources
LinkedIn: https://www.linkedin.com/in/mitchcarsoninstantcelebrity/
Website: https://www.mitchcarson.com/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Christina Lenkowski, podcast visibility expert and founder of Publicity by Christina, to dig into the real reasons your podcast pitches might be falling flat—and what to do instead.
If you’ve ever felt nervous about pitching yourself for podcast guest spots, or if you’re wondering whether podcast interviews are really worth it, this conversation is for you.
🔍 In This Episode, We Discuss:
Common Podcast Pitching Mistakes
- Why the “spray and pray” method won’t get you booked
- How generic, non-personalized pitches land in the delete pile
- Why not including specific topic ideas is a deal-breaker for most hosts
Mindset Blocks That Keep You from Showing Up
- Why being an introvert doesn’t disqualify you from being a great podcast guest
- What to do when you stumble, swear, or lose your place during an interview
- How to stop worrying about what people might think
Getting Visible Beyond Social Media
- Why social media doesn’t count as getting in front of new audiences
- The difference between building brand equity vs. gaining visibility
- How podcast guesting gets you in front of highly engaged, loyal audiences
The Power of Small Podcasts
- Why small shows with the right audience often outperform big-name podcasts
- How quality conversations with 10 ideal clients beat thousands of random views
- The unexpected value of local or niche podcasts
Tracking What Works
- How Christina uses a “Visibility KPI” to grow her business
- Setting visibility goals that align with your time and stage of business
- The marketing lesson Christina learned from finally tracking her own data
💡 Key Takeaways for Entrepreneurs and Marketers
- Podcast guesting is a visibility strategy, not a vanity metric.
- Authenticity beats perfection. Life happens—hosts get it.
- Follow-up matters. Respectful persistence gets results.
- Pitch with purpose. Bring tailored topics and make it easy for the host to say yes.
- Track your outreach. Visibility only works if you measure it.
✨ Whether you’re a coach, consultant, creative, or service provider, this episode will inspire you to:
- Get out of your head and start pitching
- Focus on real relationships, not follower counts
- Show up where your audience already is—in their earbuds.
Are you ready to grow your business by getting heard?
🎧 Tune in now and learn how to pitch podcasts like a pro and build visibility that actually moves the needle.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
How to Use AI for Marketing Strategy (Without Losing Your Voice)
In this episode of Imperfect Marketing, host Kendra Corman tackles a hot-button topic: AI in marketing strategy. Is it a game-changer, a gimmick, or something in between? If you've ever rolled your eyes at those five-minute "AI builds your business" TikToks—or felt overwhelmed trying to organize your strategy—you’re not alone.
Kendra shares a refreshingly balanced take on using AI as a powerful marketing assistant, not a replacement. She walks you through her own process using her AI partner "Suzy Strategy," and how this dynamic duo transformed pages of chaotic meeting notes into a streamlined, strategic roadmap for a client.
In this episode, we cover:
AI Myths vs. Reality
- Why AI won’t build your business from scratch (and that’s a good thing)
- The danger of unrealistic expectations (spoiler: it's not a magic wand)
- What AI can do that saves you hours every week
How to Use AI as a Marketing Partner
- Kendra’s real-life example of AI helping build a client strategy
- How her AI partner “Suzy” helps identify patterns, structure ideas, and save time
- Why the last 10-20% of human input is what makes content exceptional
A Practical Framework for Building Strategy with AI
- Start with what you know: your customers, their pain points, your insights
- Use AI to prompt clarifying questions and surface blind spots
- Tap AI for research, trend analysis, and content structuring
- Always refine and personalize: add your voice, stories, and expertise
Key Takeaways for Marketers:
- AI is a tool, not a miracle. It’s a screwdriver, not the whole kitchen table.
- Use AI to amplify, not replace, your expertise.
- The best strategies come from a partnership between human insight and machine support.
Whether you’re skeptical about AI or curious how to use it more strategically, this episode offers a grounded, practical approach to integrating AI into your marketing workflow—without losing your authenticity.
If you found this episode helpful, share it with a fellow marketer or entrepreneur!
Don’t forget to rate, review, and subscribe so you never miss an episode.
🎧 Imperfect Marketing — because imperfect action always beats perfect inaction.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.
Topics covered in today's conversation include:
- How to align marketing team goals with broader business objectives
- Understanding the fundamental importance of knowing your customers at multiple levels
- Identifying different buying centers within customer segments
- Measuring marketing's impact on the bottom line
- Building cross-departmental collaboration to prevent marketing from being the first to blame
- Creating a shared vision for how marketing teams should function
Connect with Samuel Windero
LInkedIn: https://www.linkedin.com/in/samuwelii/
Are You Ready to Elevate Your Marketing Strategy?
Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.
Enjoyed this episode? Don’t forget to subscribe
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Colin Hirdman, the founder of Rainmaker, to uncover how professionals can use LinkedIn as a powerful revenue-generating tool. Colin shares his journey from entrepreneurship to building a business that automates LinkedIn best practices in an authentic and transparent way.
We discuss:
Rethinking LinkedIn for Business Growth
- Why LinkedIn is more than just a networking platform—it’s a revenue driver
- The importance of authenticity and relationship-building
- Why traditional sales tactics don’t work on LinkedIn
Building a Targeted LinkedIn Audience
- How to use LinkedIn Sales Navigator effectively
- A unique “event hack” to find engaged prospects
- Using key influencers as proxies to reach the right people
Activating Your LinkedIn Connections
- The step-by-step method to connecting with 25 people per day
- Why first-degree LinkedIn connections are more valuable than email lists
- The right way to send messages without coming off as salesy
Turning Engagement into Revenue
- How to nurture connections with a non-salesy approach
- Using LinkedIn live streams as a powerful marketing tool
- The secret to getting people to opt into your expertise
Key Takeaways for Marketers
- Shift from a sales mindset to an education-first approach
- Stop chasing leads—build relationships and let them come to you
- Why providing value is the most effective way to drive business
Whether you're a solopreneur, a sales leader, or a business owner looking to maximize LinkedIn’s potential, this episode is packed with actionable insights you can implement right away.
Are you ready to transform LinkedIn into your most valuable marketing tool? Tune in now to learn how to navigate this powerful platform the right way.
📌 Links & Resources:
🔗 Connect with Colin and learn more about Rainmaker: https://rainmakergrows.com
Website: https://www.rainmakergrows.com/
LinkedIn: https://www.linkedin.com/in/colinhirdman/
🔗 Follow Kendra Corman for more marketing insights: https://www.linkedin.com/in/kendracorman/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, I sit down with Dan Coughlin, an expert in digital marketing and accidental agency owner. We explore the evolving landscape of influencer marketing and how businesses can leverage it effectively.
Dan shares his journey from observing his wife's success as a micro-influencer to managing a thriving agency specializing in influencer partnerships. We discuss:
The Changing Face of Digital Marketing
- How consumers are becoming savvier to traditional advertising
- The growing importance of authenticity in marketing campaigns
- Why AI can't replace human creativity in content creation
Demystifying Influencer Marketing
- The different levels of influencers, from content creators to celebrities
- Why micro and mid-tier influencers often offer better ROI than mega-influencers
- The value of niche, engaged audiences over raw follower counts
Getting Started with Influencer Partnerships
- The "crawl, walk, run" approach for businesses new to influencer marketing
- How to calculate fair compensation for influencers (hint: it's not an exact science)
- The importance of authenticity and genuine product enthusiasm
Key Takeaways for Marketers
- Why storytelling is crucial in influencer partnerships
- The value of data-driven decision making in marketing campaigns
- How to approach marketing with a "poker player" mindset
Whether you're a small business owner curious about influencer marketing or a seasoned marketer looking to refine your strategy, this episode offers valuable insights into harnessing the power of authentic partnerships in the digital age.
Are you ready to explore how influencer marketing could transform your business? Tune in to learn how to navigate this exciting and ever-changing landscape.
Connect with Dan:
Website: gethypedmedia.com
LinkedIn:linkedin.com/in/daniellcoughlin/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Are you struggling to make AI-generated content sound like your authentic voice? Wondering why your ChatGPT prompts sometimes go unanswered? Looking for ways to streamline your presentation creation process? In this episode of Imperfect Marketing, I'm addressing these common AI-related questions that many of you have been asking.
Crafting AI Content That Sounds Like You
Learn how to give AI systems more detailed instructions and train them on your unique voice. Discover the importance of providing examples and context to get better results.
Troubleshooting AI Response Issues
Find out what to do when AI tools like ChatGPT seem unresponsive, and why breaking down your requests into smaller chunks can lead to more reliable outcomes.
Leveraging AI for Efficient Presentation Creation
Explore how tools like Gamma App can revolutionize your presentation workflow, allowing you to focus on content while AI assists with design and layout.
By the end of this episode, you'll have practical strategies to enhance your AI-assisted content creation, troubleshoot common issues, and save time on presentations. These tips will help you harness the power of AI more effectively in your marketing efforts.
Ready to take your AI skills to the next level?
Tune in to discover how to make AI work for you, not against you. Let's navigate the world of artificial intelligence together and create marketing that's both efficient and authentically you.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Are you looking to expand your professional network and grow your business? Joining your local chamber of commerce might be the perfect solution. In this episode of Imperfect Marketing, I sit down with Sheila from the Troy Chamber of Commerce to explore the value of chamber membership and how to make the most of networking events.
The Power of Chamber Membership
- Why businesses should consider joining their local chamber
- The range of benefits chambers offer, from marketing opportunities to community connections
- How chamber staff can help you build valuable relationships
Maximizing Networking Events
- Tips for introverts and extroverts to navigate chamber events successfully
- The importance of follow-up and continuing conversations beyond initial meetings
- How to approach networking with authenticity and build genuine connections
The Resurgence of In-Person Events
- Why attendance at chamber events is higher than ever post-pandemic
- The renewed energy and excitement around face-to-face networking
- Balancing in-person and virtual opportunities for member engagement
Marketing Lessons from Chamber Experience
Sheila also shares her biggest marketing lesson learned: less is more. She emphasizes the importance of clear, concise messaging and avoiding "logo soup" in event promotions and marketing materials.
Whether you're a seasoned chamber member or considering joining for the first time, this episode offers valuable insights on leveraging chamber resources to build relationships, grow your business, and become an active part of your local business community.
Ready to take your networking and marketing efforts to the next level? Listen now to learn how chambers of commerce can be a powerful tool in your business growth strategy.
Connect with Sheila Denstaedt:
LinkedIn: https://www.linkedin.com/in/sheilatroychamber/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Are you struggling to get your business noticed in a crowded marketplace? Press release marketing might be the solution you've been searching for. In this episode of Imperfect Marketing, I sit down with Mickie Kennedy, founder of eReleases, to explore the power of strategic press releases and how they can elevate your brand.
Mickie shares his journey from aspiring poet to PR expert, revealing how he transformed the art of press release writing. His insights will change the way you think about media outreach and help you craft compelling stories that journalists can't resist.
Key Takeaways from This Episode:
- Why most press releases fail to generate earned media
- The secret to creating press releases that journalists actually want to read
- How to leverage AI in press release writing (without letting it take over)
- The types of press releases you should avoid sending
- Strategies for uncovering your business's unique story angle
The Power of Strategic Press Releases
Discover why Mickie believes that only 3% of press releases generate earned media, and learn how to position your business to be part of that elite group. We discuss the importance of focusing on strategic ideas and how to craft press releases that stand out in a sea of mediocrity.
AI and Press Releases: A Delicate Balance
Mickie offers practical advice on using AI to streamline your press release writing process without sacrificing quality or authenticity. Learn how to guide AI to create more powerful headlines and compelling content while maintaining your unique voice.
Crafting Your Business Story
Uncover the elements that make a press release truly newsworthy. Mickie shares tips on how to audit your business history and uncover the emotional threads that can captivate journalists and readers alike.
"Media like to be seen as curators and they get the most shares and accolades of articles when they put the spotlight on a product or software or a solution that no one in the industry is aware of yet." - Mickie Kennedy
Whether you're a seasoned marketer or a small business owner looking to boost your visibility, this episode is packed with actionable insights to enhance your press release strategy. Don't miss Mickie's free masterclass, available at ereleases.com/plan, where he dives deeper into strategic press release ideas that can transform your media outreach.
Ready to take your press release marketing to the next level? Listen now and discover how to craft stories that will make journalists and readers sit up and take notice.
Connect with Mickie
Website: https://www.ereleases.com/
LinkedIn: https://www.linkedin.com/in/publicity/
Instagram: https://www.instagram.com/ereleasespr/
YouTube: https://www.youtube.com/user/ereleases
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Have you ever felt like you're living someone else's life, constantly comparing yourself to others and feeling unfulfilled? In this episode of Imperfect Marketing, I sit down with Wendy Gunn, a confident Christian entrepreneur who helps people uncover their unique identity and purpose.
Wendy shares her incredible journey from battling cancer to becoming a successful online business owner. Her story is a testament to the power of faith, perseverance, and embracing one's true self.
Discovering Your Unique Identity
Wendy emphasizes the importance of recognizing that each person's story is different. She offers practical advice on how to:
- Reflect on moments when you felt truly alive and passionate
- Identify your strengths and talents
- Utilize personality tests and spiritual gift assessments
Overcoming Obstacles to Personal Growth
We discuss common barriers that hold people back from achieving their goals, including:
- Fear of failure
- Resistance to change
- Procrastination and perfectionism
Wendy shares her personal experiences of how God has worked in her life, using challenges as opportunities for growth and transformation.
Building Authentic Relationships in Marketing
As a marketing expert, Wendy emphasizes the importance of:
- Treating marketing as relationship-building
- Communicating clearly who you are and what you offer
- Creating opportunities for deeper connections with your audience
"Marketing is really building relationships. You have to communicate clearly who you are and your desires."
This episode is packed with valuable insights for anyone looking to align their life and business with their true purpose. Whether you're an entrepreneur, a marketer, or simply someone seeking personal growth, you'll find inspiration and practical tips to help you on your journey.
Are you ready to uncover your unique identity and purpose? Tune in to this episode of Imperfect Marketing and take the first step towards living a more authentic and fulfilling life.
Resources and Next Steps
Wendy offers a free resource for listeners: 10 Questions to Identify Your Ideal Client Fast. You can download it at yourhomeforgod.com/10-questions.
Additionally, Wendy invites you to book a free session to explore how she can help you discover your purpose. Visit calendly.com/wendygunn/connection to schedule a call.
Facebook: https://www.facebook.com/wendygunnyourhomeforgod
Youtube: https://www.youtube.com/channel/UCmMr5g_UMZ1BStDYkJPEUyg
Instagram: https://www.instagram.com/wendygunnyourhomeforgod/
LinkedIn: https://www.linkedin.com/feed/
Whether you’re looking to gain clarity on your purpose, improve your marketing relationships, or simply feel inspired by Wendy’s incredible journey, this episode is packed with actionable
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Are you feeling overwhelmed by the multitude of AI tools available for your marketing needs? You're not alone. In this episode of Imperfect Marketing, I tackle one of the most frequently asked questions: which AI tool should you choose?
As a marketing strategist who helps business owners enhance their marketing through podcasting, email campaigns, and AI-driven productivity, I understand the importance of selecting the right tool for your specific needs. Let's explore the key factors to consider when choosing between popular AI assistants like ChatGPT, Claude, and Perplexity.
In this episode, I share my personal experiences with these tools and how they've helped me save significant time in my daily tasks. Tune in to learn more about leveraging AI to enhance your marketing efforts and boost productivity.
Are you ready to find the perfect AI assistant for your business needs? Listen now and take the first step towards more efficient, impactful marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
The importance of quality written content can't be overstated. Join me as I chat with Jon Clemence, a passionate editor and proofreader, about the critical role of editing in marketing and business communications.
We explore why polished content matters more than ever, even in the age of short-form video. Jon shares his journey from corporate burnout to finding fulfillment in editing, and offers practical tips for improving your own writing and editing process.
Key Insights on Editing and Content Quality
- Discover why stepping away from your work before editing is crucial
- Learn a surprising technique for catching more errors in your writing
- Understand how quality content impacts SEO, reader retention, and conversion rates
- Explore the pros and cons of using AI in content creation
Practical Tips for Better Editing
- The unexpected tool every writer should have on their desk
- How to approach editing your own work effectively
- Balancing efficiency and enjoyment in the writing process
The Future of Written Content
We discuss the enduring value of well-crafted writing in a world dominated by video platforms. John explains why written content remains essential and how it can complement your video marketing efforts.
Whether you're a business owner, marketer, or content creator, this episode offers valuable insights to elevate your written communications. You'll walk away with actionable strategies to improve your editing process and create content that resonates with your audience.
Ready to take your writing and editing skills to the next level?
Listen now and discover how to craft content that stands out in today's crowded digital landscape.
Resources:
Perplexity.ai: A research assistant platform that provides step-by-step solutions and clickable sources. (Free version available.)
Notebook LM: A tool by Google for organizing notes and research. It acts as a virtual research assistant to parse through content.
Connect with Jon Clemence:
Website: https://cedarpressproofreading.com/
Instagram: https://www.instagram.com/cp_proofreading/
LinkedIn: https://www.linkedin.com/in/jon-clemence-300b31187/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Are you tired of networking events that feel shallow and transactional? Do you crave meaningful connections with like-minded professionals in the digital space? In this episode of Imperfect Marketing, I sit down with Amy Vaughn, Chief Empowerment Officer at Together Digital, to explore how women can build powerful professional relationships and advance their careers.
The Power of Professional Soulmates
Discover how Together Digital creates a safe space for ambitious, smart, and generous women to connect, learn, and grow. Amy explains why their approach goes far beyond traditional networking.
Overcoming the Networking Gap
Learn about the unique challenges women face when it comes to professional networking and how to break through societal conditioning that holds us back.
Building Confidence Through Community
Hear how Together Digital's culture of vulnerability, celebration, and peer support helps members gain immediate confidence in their abilities.
The Ask and Give Exchange
Explore this powerful practice that encourages women to ask for what they need without shame and give without judgment.
Marketing Lessons from the Other Side
Amy shares her biggest marketing revelation since transitioning from agency life to running her own company. Find out why putting customer needs first is crucial for success.
Whether you're a seasoned digital marketing professional or just starting your career, this conversation offers valuable insights on building authentic relationships and creating a supportive professional community. Are you ready to revolutionize your approach to networking?
How to Connect:
Amy Vaughn -Together Digital: https://www.togetherindigital.com/
LinkedIn: https://www.linkedin.com/in/amypvaughan/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Are you looking to elevate your marketing strategy and attract more clients to your business? Podcasting might be the secret ingredient you're missing. In this episode of Imperfect Marketing, I sit down with Carrie Saunders, host of the E-Commerce Made Easy podcast, to explore how podcasting can be a powerful tool for business growth.
Expand Your Reach and Showcase Expertise
- Connect with a wider audience
- Demonstrate your industry knowledge
- Build trust with potential clients
Boost Your SEO and Online Visibility
- Improving search engine rankings
- Creating valuable, searchable content
- Driving traffic to your website
Create Meaningful Connections
- Fostering a more personal connection with your audience
- Leveraging storytelling to make your message memorable
- Humanizing your brand in an increasingly AI-driven world
Convert Listeners into Clients
Carrie shares practical tips for turning podcast listeners into leads:
- Crafting effective calls-to-action
- Designing user-friendly landing pages
- Building trust through consistent content creation
We also discuss common podcasting pitfalls to avoid and the importance of embracing imperfection in your marketing journey. Whether you're a podcasting novice or looking to refine your strategy, this episode offers valuable insights to help you harness the power of audio content for your business.
How to Connect:
Carrie Saunders
Website: https://scalewithcarrie.com/
LinkedIn: https://www.linkedin.com/in/carriesaunders/
Ecommerce Made Easy Podcast: https://www.ecommercemadeeasypodcast.com/
Ready to take your marketing to the next level with podcasting? Tune in and learn how to make your brand's voice heard.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra discusses how podcasting can be an incredible tool for building genuine connections, moving beyond just downloads and social media metrics.
Highlights from today's episode include:
- How to shift your focus from downloads to building meaningful relationships.
- The power of podcasting as a networking and lead generation tool.
- Hosting strategies to nurture relationships with your guests.
- Tips for maintaining and strengthening podcast connections after the episode airs.
Resources:
Connect with Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/
Get More Marketing Tips & Strategies: https://www.kendracorman.com
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Are you struggling to make the most of your podcast content? You're not alone. Many content creators find themselves overwhelmed by the task of repurposing their episodes across multiple platforms. But what if there was a way to streamline this process and amplify your message without burning out?
In this episode of Imperfect Marketing, I sit down with Deirdre Tshien, the brilliant mind behind Capsho - an AI-powered tool that's revolutionizing content repurposing for podcasters. We explore how to leverage your podcast episodes efficiently, saving time and energy while expanding your reach.
Key Insights You'll Gain:
- The power of repetition in building your brand and expertise
- Why you shouldn't worry about "oversharing" the same content
- How AI can transform your podcast into multiple content pieces
- Tips for starting and maintaining a podcast, even if you're short on time
- The importance of enjoying the podcasting process for long-term success
Deirdre shares her journey from e-commerce coach to software creator, and how her quest to be "intelligently lazy" led to the development of Capsho. You'll learn how this tool can help you create show notes, social media posts, blog articles, and more - all from a single podcast episode.
Overcoming Common Podcasting Hurdles
We tackle the fears and misconceptions that hold many aspiring podcasters back. Discover why perfectionism is your enemy and how embracing imperfection can actually lead to growth and success in your podcasting journey.
The Truth About Podcast Growth
Think the podcasting world is overcrowded? Think again. We discuss recent industry trends and why podcasting remains an underutilized medium with enormous potential for those willing to commit and stay consistent.
Whether you're a seasoned podcaster looking to optimize your workflow or a newcomer hesitant to take the plunge, this episode offers valuable insights to help you create more impact with less effort. Learn how to repurpose your content intelligently and build a loyal audience over time.
Ready to transform your podcast into a content powerhouse? Tune in now and discover how to make your voice heard across multiple platforms without the overwhelm.
Resources:
- Capsho.com
- Podmatch by Alex Sanfilippo: https://www.podmatch.com
You can find Deirdre Tshien:
- Facebook: Deirdre Tshien: https://www.facebook.com/deirdretshien
- Email: Hi@Capsho.com
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Discover how to turn your podcast listeners into email subscribers with simple strategies that work! In this episode of Imperfect Marketing, Kendra Corman shares actionable tips on building relationships through podcasts, creating resource pages, and crafting compelling calls to action. Learn why simplicity is key and how a few changes can grow your email list effectively.
Highlights from today's episode include:
- The value of podcast listeners as warm leads
- Why your landing page doesn’t need to be complicated
- Integrating seamless calls to action
- Keeping your email welcome sequence engaging and personal
Resources:
All my freebies: kendracorman.com/freebies
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
This week, Kendra talks imperfect marketing with Stormy Bell, podcast host of The Art of Volunteering. By day, Stormy is a Director of Development at a nonprofit in Chester County, Pennsylvania. By passion, she’s amplifying the power of giving back through her podcast, which highlights inspiring stories of volunteers and nonprofits worldwide.
Key Highlights
- How Stormy balances podcasting with a full-time nonprofit career.
- The importance of choosing a realistic podcasting schedule and sticking to it.
- Why LinkedIn and YouTube are her platforms of choice for growing her audience.
- The power of storytelling to inspire volunteering at any level.
Resources:
The Art of Volunteering podcast on YouTube
https://www.youtube.com/@artofvolunteering
Stormy Bell on LinkedIn
https://www.linkedin.com/in/stormy-bell-367a26138/
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra discusses the five essential steps to plan a successful podcast. From finding the right niche to setting up systems that save time, this episode is packed with actionable advice for aspiring podcasters.
Highlights from today's episode include:
- Why narrowing down your topic is key to audience engagement.
- Setting realistic schedules and the importance of consistency.
- Tips for creating a content calendar and managing guests.
- Using AI tools like Perplexity.ai and ChatGPT for brainstorming and scripting.
- Systems and tools to simplify your podcast workflow.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Kendra’s LinkedIn
- Kendra’s Podcast Show Notes
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, Kendra Corman talks with podcast coach Kristin Chadwick about overcoming fear, finding your voice, and starting a successful podcast. Whether you’re battling imposter syndrome, unsure of your audience, or worried about consistency, Kristin shares tips and inspiration to help you take the leap and hit record!
Key Takeaways:
🗸 There are no rules—consistency is about your rhythm.
🗸 Overcome imposter syndrome and trust your voice.
🗸 Understand your why and define your podcast’s purpose.
🗸 Podcasting isn’t oversaturated—your unique filter matters.
Resources Mentioned:
Buzzsprout Hosting Platform
https://www.buzzsprout.com/admin/1974786/dashboard
Podcast Coaching for Kingdom Entrepreneurs
https://podcastcoachingforkingdomentrepreneurs.com/
Connect with Kristin Chadwick:
Website: Podcast Coaching for Kingdom Entrepreneurs
https://kristinfieldschadwick.com/
Youtube: www.youtube.com/@kristinfieldschadwick
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra discusses why 2025 is the perfect time to start your podcast. With a growing audience and less competition than you might think, the opportunities for podcasting success are bigger than ever.
Highlights from today's episode include:
- The impressive growth of podcast listeners worldwide
- Why podcasts are a less crowded space than blogs or social media
- How to overcome “pod fade” and set yourself up for success
- Simple strategies to get started, from content planning to equipment basics
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Join Kendra's Free Podcast Bootcamp
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
As we step into 2025, it's time to reflect on the valuable marketing insights gleaned from a year of conversations with industry experts. In this special episode of Imperfect Marketing, I'm taking a different approach to kick off the new year.
Throughout 2024, I had the privilege of interviewing 52 guests, each sharing their biggest marketing lessons learned. Now, I'm excited to share the recurring themes and standout advice that emerged from these discussions.
Key Marketing Themes for 2025
- Know Your Audience and Build Relationships
Understanding your target market is crucial. As Cindy Chang wisely stated, "If you try to be everything to everyone, you will become nothing to everybody." Take the time to refine your ideal client profile and speak directly to their needs.
- Embrace the Power of Focus and Simplicity
TJ Murphy emphasized the importance of batching tasks and time-blocking your schedule to boost efficiency. Remember, less is often more when it comes to marketing strategies.
- Authenticity as Your Secret Weapon
Drewbie Wilson reminded us that showing your true self builds trust. Don't be afraid to let your personality shine through your content.
- Rethink Your Pricing and Value Strategies
Marco Torres cautioned against excessive discounting, suggesting value-added incentives instead. Focus on highlighting what makes your offering unique.
- Leverage Social Media and Email Marketing
Paul Gowder emphasized that while social media builds interest, email is where the real conversion happens. Use these tools in tandem for maximum impact.
- Focus on Meaningful Metrics
Avoid getting caught up in vanity metrics. Instead, concentrate on data that drives actionable insights and real results.
- Embrace Imperfection and Learn from Mistakes
As Erin Marcus pointed out, the most significant learning opportunities often come from when things don't go as planned.
Your 2025 Marketing Challenge
I challenge you to select one lesson from this episode and apply it to your marketing strategy this year. Whether it's refining your audience understanding, simplifying your message, or reevaluating your metrics, take action to improve your marketing effectiveness.
Let's make 2025 the year of results by embracing imperfect marketing and continual learning. Are you ready to take your marketing to the next level?
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
This week, Kendra reflects on the importance of setting achievable goals as we prepare to welcome 2025. In this special New Year’s Eve episode, she shares practical tips on creating a balance between business and personal goals, ensuring focus, productivity, and a fulfilling life.
Key Highlights:
- Why limiting your goals to five business and two personal ones is the key to success.
- Brainstorming techniques to identify impactful goals for the new year.
- Creative approaches to align your goals with your business and personality.
- How personal goals contribute to long-term success and happiness.
Resources:
Connect with Kendra on LinkedIn
https://www.linkedin.com/in/kendracorman/
Subscribe to Kendra’s YouTube Channel
https://youtube.com/@KendraCorman
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Let’s crush 2025 together! Have a fantastic New Year!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks Imperfect Marketing with Marcus Schaller, a marketing strategist and coach with over 20 years of experience helping entrepreneurs and businesses focus on the right strategies to overcome marketing bottlenecks. Marcus works with experts like trainers, consultants, and solopreneurs to pinpoint their strengths and build strategies that align with their goals.
Topics covered in today’s conversation include:
- How to focus on the right marketing tactics for your business.
- Why experimentation is key in discovering what works.
- The role of AI in shaping authentic marketing messaging.
- Tips for avoiding costly mistakes like chasing shiny objects or falling for “guaranteed” results.
Resources:
Connect with Marcus Schaller:
Marcus's LinkedIn
https://www.linkedin.com/in/marcusschaller/
Marcus's Website:
https://marcusschaller.com/
Connect with Kendra Corman:
LinkedIn: https://www.linkedin.com/in/kendracorman/
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Struggling to balance work and holiday festivities?
🎄 In this special episode of Imperfect Marketing, I share strategies to stay productive at work while still enjoying the holiday season.
From revisiting Blaine Oelkers' "30-Minute Hour" concept to prioritizing tasks, setting boundaries, and managing meetings, you'll learn how to make the most of this busy time.
Highlights from today's episode include:
- Revisiting Blaine Oelkers’ “30-Minute Hour” strategy for maximizing productivity.
- How to prioritize tasks and focus on the most impactful work.
- The power of setting and communicating clear work hours.
- Reducing time spent in meetings for more focused productivity.
- Embracing Parkinson’s Law to get more done in less time.
Resources Mentioned:
Episode 60 with Blaine Oelkers: The 30-Minute Hour: https://kendracorman.com/episode-60-the-30-minute-hour-with-blaine-oelkers-2/
Full Focus Planner
Connect with me on LinkedIn
https://www.linkedin.com/in/kendracorman/
Don’t forget to like, subscribe, and share your own productivity tips for the holiday season in the comments below! Wishing you a joyful and productive holiday season! 😊
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks Imperfect Marketing with Lindy Nowak, founder of Up in a Day, a service that delivers affordable, professional websites designed for small businesses. With a background in corporate marketing and creative direction for companies like L’Oreal and Bon Appétit, Lindy transitioned into entrepreneurship and now specializes in helping small business owners establish a strong online presence.
Topics covered in today’s conversation include:
- Key website mistakes that small businesses make—and how to avoid them
- Strategies for making your website user-friendly and accessible
- Tips on messaging that instantly connects with your audience
- How to decide if your website needs an overhaul
- Alternative marketing channels that have worked for Up in a Day
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
You can find Lindy Nowak:
LinkedIn: https://www.linkedin.com/in/lindy-nowak/
Up in a Day website: https://upinaday.co/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode, Kendra Corman takes listeners through her 2024 journey—the wins, lessons learned, and unexpected challenges. She shares personal and professional insights, covering topics like discipline, the impact of new technology, lessons from a writing coach, and the reality of staying accountable. Kendra also offers actionable advice on self-improvement, embracing change, and the importance of building systems to support growth. Tune in to discover key takeaways you can apply in your own journey into 2025!
Key Topics Discussed:
- The power of discipline and consistency in personal and business routines
- Exploring new tech tools like Claude and Make.com to boost productivity
- How investing in a writing coach provided unexpected clarity
- Realizations from YouTube growth and the impact of targeted SEO
- Overcoming challenges, from tech mishaps to pivoting business plans
Resources:
- Mastering AI and Communications book
- Subject Line Guide for Email Marketing
- YouTube Channel
- Claude AI Tool
- Make.com Automation
Connect with Kendra Corman:
LinkedIn: https://www.linkedin.com/in/kendracorman/
YouTube: https://www.youtube.com/@kendracorman
Thank you for listening! Join Kendra next time as she continues the journey of growth and progress through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.
Topics covered in today's conversation include:
🗸 Why many small business owners misunderstand marketing strategy.
🗸 The importance of focusing on confirmation over conversion for websites.
🗸 How understanding your best customers can drive effective strategy.
🗸 The RFM model (Recency, Frequency, Monetary) and its role in targeting.
🗸 Measuring success using UTM codes and Google Analytics for better insights.
Resources:
Website Audit: https://sixsecondsorless.com
Book: Journey to Success: Digital Marketing for Small Business Owners by James Hipkin on Amazon
Website: https://inn8ly.com/
LinkedIn: https://www.linkedin.com/in/jameshipkin/
Facebook: https://www.facebook.com/inn8ly
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut down on burnout.
She dives into the value of relationship marketing, sharing her personal experiences in using a small but meaningful approach to build connections that drive long-term business growth. Finally, Kendra reveals how she efficiently repurposes content across platforms with AI, maintaining consistency while saving valuable time.
Highlights from today’s episode include:
- Why less is more: focusing on one or two channels to boost results
- How relationship marketing can bring genuine growth without spreading thin
- Keeping email as your consistent, personal touchpoint
- The power of AI in content repurposing to maintain a strong online presence
- Simple, actionable steps for refining and amplifying your marketing strategy
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra Corman talks imperfect marketing with Nicole Grinnell, an experienced business owner and founder focused on helping entrepreneurs and professionals leverage podcast guesting for business growth. Nicole shares how she pivoted from staffing into podcasting, finding it an effective tool for visibility, networking, and content creation.
Topics covered in today’s conversation include:
- How podcast guesting can transform your business and generate leads.
- Common fears and misconceptions that hold people back from podcasting.
- Tips for getting started with podcast guesting, DIY or with a booking agency.
- Insights on the value of smaller podcasts and avoiding paid guest spots.
- How authenticity plays a vital role in successful podcasting.
You can find Nicole Grinnell:
Website: https://www.micdupbooking.com/
Instagram: https://www.instagram.com/micdupbooking/
Facebook: https://www.facebook.com/micdupbooking
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra shares her favorite productivity tools and techniques that keep her marketing work organized and effective. If you've ever felt overwhelmed by marketing tasks or struggled to manage time effectively, this episode is for you.
Highlights from today's episode include:
- Why Asana is a must-have for task and project management
- Using Microsoft 365 to keep sensitive client information secure and organized
- Metricool for social media scheduling and competitive insights
- Productivity hacks: the Pomodoro Technique, time blocking, and the two-minute rule
- Balancing digital tools with the Full Focus Planner for prioritization
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Asana
- Microsoft 365
- Metricool
- Full Focus Planner
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks imperfect marketing with Lauren Gaggioli, an organic content marketing expert, SEO pro, and creator of the Big Why Life course. Lauren shares her journey from building an online test prep business to supporting digital solopreneurs in creating intentional, purpose-driven lives.
Topics covered in today’s conversation include:
- Why SEO is a long-term game and how it pays off over time.
- How to benchmark your website for SEO success.
- The importance of using your audience's language in your content.
- Best practices for leveraging content on your website and social media.
Resources:
- Free DIY Website Audit by Lauren Gaggioli
- SEMrush Free 10-Day Trial
- Lauren’s Podcast: Digital Entrepreneur’s Toolkit: laurengaggioli.com/digital-entrepreneurs-toolkit-podcast/
You can find Lauren Gaggioli:
- Website: Big Why Life: laurengaggioli.com
- LinkedIn: Lauren Gaggioli: linkedin.com/in/laurengaggioli
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Planning your marketing calendar for 2025 might sound daunting, but it doesn’t have to be! In this episode, Kendra Corman walks you through the essentials of creating a manageable and effective marketing calendar.
Learn how to stay consistent, save time, and align your marketing efforts with your business goals by leveraging the power of content repurposing.
Highlights from today's episode include:
- The importance of a marketing calendar
- The power of content repurposing
- Key components of a 2025 marketing calendar
- Steps to create your 2025 marketing calendar
Resources & Links:
Metricool Link: KendraCorman.com/Metricool
Visit My Website for More Tips: KendraCorman.com
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks imperfect marketing with entrepreneur and business mentor Erin Marcus. Erin helps entrepreneurs and small business owners achieve financial and emotional freedom by learning how to be in charge, take action, and get results. With over 20 years of experience in mentoring and training, she guides people to succeed beyond what they've dared to dream.
Topics covered in today's conversation include:
- How to intentionally restructure your business for more freedom
- The power of time blocking and setting boundaries in your schedule
- Why mindset work is crucial for business success
- Tips for making decisions aligned with your goals
- The importance of asking "What else needs to be in place for this to work?" and more
Resources Mentioned:
- Erin Marcus' Website: ErinMarcus.com
- Conquer Your Business: ConquerYourBusiness.com
Connect with Erin:
- LinkedIn: Erin Marcus
- Instagram: instagram.com/erinmarcusuntamedsuccess/
Tune in every Tuesday and Thursday for more insights from Kendra Corman on Imperfect Marketing!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra discusses how distractions in our modern digital age hinder our productivity and marketing efforts. From social media notifications to environmental distractions, staying focused can feel impossible. She introduces strategies like the Pomodoro Technique and other productivity tools that can help listeners regain control over their attention.
Highlights from today's episode include:
- How to identify your biggest distractions and address them
- The Pomodoro Technique and its benefits for productivity
- Digital decluttering and setting up a distraction-free workspace
- Utilizing apps like Forrest, Rescue Time, and Freedom to minimize distractions
- Importance of taking mindful breaks to recharge and boost focus
Resources:
- Link to C. Lee Cawley Paper Cleanse course: www.cleecawley.com/enroll
- Apps discussed: Forrest, Rescue Time, Freedom
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode of Imperfect Marketing, Kendra Corman talks with Paul Gowder, the founder of PowWows.com, the leading online community celebrating Native American arts and culture for over 25 years.
Paul shares his insights on how he built one of the largest and most engaged online communities while maintaining a full-time job.
Whether you’re looking to build a community from scratch or scale an existing one, Paul’s advice on community building, email marketing, and audience engagement is invaluable.
Key Topics Discussed:
- Defining Community Beyond Social Media
- Strategies for Building an Online Community
- Overcoming Challenges in Community Growth
- The Power of Email Marketing in Community Building
- How to Create Value-Driven Email Sequences
- The Importance of Knowing and Evolving with Your Audience
Resources Mentioned:
- PowWows.com: The leading online community for Native American culture and events.
- Paul Gowder’s Courses and Coaching: Learn more about Paul’s coaching opportunities and courses.
Connect with Paul Gowder:
- Website: PowWows.com
- LinkedIn:linkedin.com/in/paul-gowder-5a67473b/
Subscribe to Imperfect Marketing on your favorite podcast platform, and connect with Kendra Corman on LinkedIn for more marketing insights.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Imperfect Marketing with host Kendra CormanEpisode 251: Personal Branding with AI: Building Your Unique Voice
Kendra discusses how to leverage AI for personal branding while maintaining authenticity and consistency across platforms.
Highlights from today's episode include:
- Creating a voice paragraph to guide AI in mimicking your brand voice
- Experimenting with different tones and styles for various platforms
- Developing a "words not to use" list to refine AI-generated content
- Tips for training AI to amplify your unique voice
- The importance of authenticity in AI-assisted personal branding
Resources:
- AI Prompt to create a voice Paragraph
You're an AI system that has been trained to analyze the text below for style, voice and tone, then use NLP to create a voice paragraph. The Voice Paragraph you write is designed to prompt a future AI system to write in that same style, voice and tone. It should NOT be specific to the actual content, company, or industry; instead, it should focus on the style of writing. Here is the input text to write your voice description based on:
Example 1: 1. NOTE: ADD EXAMPLES THAT ARE ALL THE SAME. INSTAGRAM, LINKEDIN, ONE BLOG POST, ETC. DO NOT MIX POST TYPES FOR THIS INFORMATION. * Book mentioned: "The E-Myth Revisited" by Michael E. Gerber
Connect with Kendra Corman:
- Website
Join us every Tuesday and Thursday for more insights on marketing strategies and how to embrace imperfection in your branding journey. Don’t forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks imperfect marketing with Jennifer Espinosa-Goswami, a certified public speaking coach and founder of Weightless LLC. Jennifer is passionate about helping entrepreneurs speak confidently and get paid for their expertise. With over 10 years of experience, she has presented to thousands of professionals and was recognized by Influence Digest as one of the top 15 coaches in Minneapolis.
Key Topics Discussed:
🗸 What It Means to Be a Public Speaker
🗸 Overcoming the Fear of Public Speaking
🗸 Getting Started as a Paid Speaker
🗸 Finding Speaking Opportunities
From podcasts to conferences, Jen shares how to find and apply for speaking opportunities that align with your business goals.
Resources Mentioned:
Freebie: Places to Find Speaking Engagements – Connect with Jen on social media or via email to receive it.
Master Classes: Jen’s master classes on public speaking are available every other month.
Connect with Jen Espinosa-Goswami:
LinkedIn: linkedin.com/in/jego3/
Website: weightlesschronicles.com/
Don't forget to subscribe for more episodes of Imperfect Marketing, where we explore the latest marketing strategies and insights with industry experts every Tuesday and Thursday.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Imperfect Marketing with host Kendra Corman
Episode 249: AI for Social Media: Crafting Engaging Content with Host Kendra Corman
Kendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice.
Highlights from today's episode include:
- The importance of using AI as an enhancement, not a replacement for your creativity
- How to avoid creating AI-generated content that feels inauthentic
- Practical examples of using AI in podcast production and social media content creation
- Tips for infusing AI-generated content with your personal stories and expertise
- The role of AI in social media analytics and strategy development
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
How I Did It with AI YouTube Playlist: https://youtube.com/playlist?list=PLCw7C-o-rOm0uYoPDeFsuSg2HlVKHUN2z&si=31keH2pIFOvfWWkz
Connect with Kendra Corman:
LinkedIn
KendraCorman.com
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Episode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese Gardner
Kendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specializes in brand strategy, content marketing, and offers exclusive writing workshops. Liese’s approach as a "brand therapist" uses writing and visual storytelling to elevate her clients' brands.
Topics covered in today’s conversation include:
- How to identify and craft newsworthy stories for media coverage
- The importance of tying business stories to current events and trends
- Creative strategies for leveraging small stories for big impact
- Why giving away valuable information can build loyal customer communities
... and more!
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Connect with Liese Gardner:
Website: www.liesegardner.com
LinkedIn: www.linkedin.com/in/liesegardner/
Connect with Kendra Corman:
Website: www.kendracorman.com
LinkedIn: www.linkedin.com/in/kendracorman/
Instagram: www.instagram.com/kendracormaninsta/
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Imperfect Marketing with host Kendra CormanEpisode 247: AI in Marketing Automation: Enhancing Customer Journeys
Kendra discusses how AI is revolutionizing social media content creation and marketing automation, offering insights on using AI tools effectively without losing authenticity.
Highlights from today's episode include:
- The role of AI in content creation and why it's a game-changer when used correctly
- How to avoid common pitfalls of AI-generated content
- Practical examples of using AI in podcast production and social media management
- The importance of maintaining your unique voice and expertise when using AI tools
- Tips for using AI-powered analytics to improve your social media strategy
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- How I Did It video: AI Social Post
- AI tools mentioned: ChatGPT, Claude.ai, Canva, Synthesia, Metricool, TubeBuddy, Riverside FM, Hootsuite Insights
Share your AI marketing experience on social media with the hashtag #AIMarketingWin and tag Kendra Corman or Kendra Corman Coach.
Connect with Kendra Corman:
- Website
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Episode 246: Podcasting for Business: Strategies for Content, Monetization, and Growth with Guest Cody McLaughlin
Kendra talks imperfect marketing with Cody McLaughlin, an experienced podcast showrunner, guest, and host with over 1000 media appearances. Cody is a published writer in the outdoor space and is responsible for all elements of production at Trout Stream Studios, from planning to distribution.
Topics covered in today's conversation include:
- Starting a podcast and the importance of having something valuable to say
- Strategies for monetizing podcasts, including ad support, affiliate marketing, and subscription models
- The impact of AI on podcasting and content creation
- The importance of testing and experimenting in marketing
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:Descript
Riverside.fm (affiliate link)
Opus Clips
Connect with Cody McLaughlin:
LinkedIn
Trout Stream Studios
Connect with Kendra Corman:
LinkedIn
Website
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Imperfect Marketing with host Kendra CormanEpisode 245: The Future of SEO: How AI is Changing the Game
Kendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise.
Highlights from today's episode include:
- The evolution of SEO from keyword stuffing to user intent and quality content
- AI tools revolutionizing content optimization, keyword research, and SERP analysis
- How AI algorithms like RankBrain and BERT are influencing search engine results
- The importance of human creativity and unique perspectives in an AI-driven world
- Actionable strategies for adapting SEO practices to the AI-powered future
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- ClearScope and MarketMuse for content optimization
- Keyword.io and Phrase for keyword research
- SE Ranking and SEMrush for SERP analysis
- Google's People Also Ask and Answer the Public for question research
- ChatGPT and Claude.AI for content optimization
Connect with Kendra Corman:
- Website
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing.
Topics covered in today's conversation include:
- The most remarkable marketing strategies Eric has implemented
- How marketing channels have shifted in recent years
- The rise of podcasting and YouTube as effective B2B marketing channels
- The impact of AI on marketing processes and content creation
- The changing landscape of in-person events in B2B marketing
- The importance of measuring ROI in marketing activities
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Connect with Eric Eden:
- LinkedIn: Eric Eden
- Remarkable Marketing Podcast
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Imperfect Marketing with host Kendra CormanEpisode 243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra Corman
Kendra discusses how AI tools can significantly boost productivity and save time for marketers and content creators.
Highlights from today's episode include:
- The role of AI in streamlining podcast production
- Using AI tools like Riverside.fm and ChatGPT for efficient content creation
- Leveraging AI for social media content and image creation
- AI-powered organizational tools for better time management
- The importance of balancing AI use with personal creativity and expertise
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Riverside.fm
- ChatGPT
- Claude.ai
- Canva
- Fathom
- SaneBox
- Asana
- Perplexity.ai
- Book: "Buy Back Your Time" by Dan Martell
Don't forget to use the hashtag #AIMarketingWin and tag @KendraCorman or @KendraCormanCoach when sharing your AI productivity experiences!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks imperfect marketing with productivity expert and coach Andi Wright. With over 20 years of experience in coaching, training, process development, strategic direction, and project management, Andi helps companies, teams, and individuals achieve more.
Topics covered in today's conversation include:
- Understanding your personal work style for better productivity
- Identifying and overcoming procrastination triggers
- Strategies for delegating tasks effectively
- The importance of experimentation in productivity
- Tools and techniques for managing tasks and time
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Connect with Andi Wright:
LinkedIn: Andi Wright
Website: ctpsolutionsllc.com
How to Jump Start Your Productivity Article:
https://ctpsolutionsllc.com/ctp-blog/how-to-jump-start-your-productivity
Book mentioned: "Leaders Open Doors" https://www.amazon.com/Leaders-Open-Doors-Leadership-Performance/dp/1475976380
Kolbe Assessment: https://www.kolbe.com/kolbe-a-index/
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra discusses the importance of setting achievable Q4 goals for small business owners and B2B service providers, offering practical tips and strategies to end the year strong.
Highlights from today's episode include:
- The significance of Q4 for B2B service providers
- How to set 1-3 quality goals for Q4
- Understanding the 'why' behind your goals
- Practical tips for resource management and outsourcing
- Strategies for staying on track and overcoming Q4 challenges
- Leveraging Q4 opportunities for client engagement and marketing
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Full Focus Planner: For goal setting and productivity https://fullfocusstore.com/collections/planners
- Upwork: For finding freelance talent upwork.com
- Email: support@KendraCorman.com for personal support
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks imperfect marketing with Tracy Beavers, CEO and founder of Tracy Beavers Coaching. Tracy has a proven track record in marketing, sales, and business growth with an award-winning career spanning 20 years and a multi-six figure business. She has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.
Topics covered in today's conversation include:
- Going beyond likes and understanding social media as a marketing tool
- Strategies for consistent and effective social media content creation
- The importance of calls-to-action in social media posts for list growth
- Leveraging Facebook personal profiles, business pages, and groups for email list building
- The value of patience and consistency in social media marketing
Resources:
Tracy's Masterclass: tracybeavers.com/masterclass (available until October 8, 2024)
Connect with Tracy Beavers:
- Website
- Facebook Group
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra discusses the importance of looking back at Q3 achievements and planning for Q4, offering insights on goal-setting, adapting strategies, and leveraging current trends for business growth.
Highlights from today's episode include:
- The value of celebrating Q3 accomplishments, big and small
- How to adjust goals without feeling like you're admitting defeat
- Strategies for breaking down seemingly impossible targets into manageable tasks
- Leveraging AI as a tool for content creation and market research
- The growing importance of personalization in marketing
- Tips for conducting a quick business audit to prepare for Q4
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Episode 238: AI-Generated Podcasts: The Future of Content Creation with Ian Harris
Kendra talks imperfect marketing with Ian Harris, an expert in product and technology strategy who has helped some of the largest companies on the planet. Ian is here to help us unpack the meaning of technology change, especially around AI, content creation, and the future of business.
Topics covered in today's conversation include:
- The value of using podcasts for marketing
- Challenges of consistently producing podcast content
- How AI can transform existing content into podcast scripts
- The importance of maintaining brand voice and personality in AI-generated content
- Overcoming language and accent challenges in AI-generated podcasts
- Making podcasting more cost-effective for smaller businesses
Connect with Ian Harris:
Pulse Podcasts
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools.
Key Takeaways:
- AI can make significant errors, from fabricating legal cases to misinterpreting historical images.
- While useful for idea generation and first drafts, AI requires human oversight and fact-checking.
- AI struggles with context, emotion, and cultural nuances, necessitating human input for sensitive topics.
- Use AI as a tool for inspiration, not as a replacement for human creativity and intelligence.
AI is a powerful tool in marketing, but it's important to use it wisely. Remember: AI is the copilot, not the autopilot, in your content creation journey.
Connect with Kendra Corman:
- Kendra Corman's Website
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth.
Topics covered in today's conversation include:
- The importance of aligning marketing and sales strategies
- How to define and measure profitable return on investment (ROI) for marketing and sales
- The concept of ROASS (Return on All Sales and Marketing Spend)
- Why marketing should be the "tip of the spear" in revenue generation
- The "7x7" rule in marketing: reaching your audience seven times in seven different ways
- How fractional C-suite roles can benefit small businesses
- The challenges of marketing your own business, even as an expert
Resources:
- Traction by Gino Wickman (EOS - Entrepreneurial Operating System): https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Connect with Kyle Mealy:
LinkedIn
Website
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles.
Highlights:
- AI-powered tools can assist with idea generation, email outlining, and writing.
- ChatGPT, Claude.ai, and Perplexity.ai are useful AI assistants for marketers.
- These tools can help overcome writer's block and provide research assistance.
- Experimenting with different tones and styles can be done using AI tools.
- AI tools should enhance creativity, not replace it.
AI tools are here to enhance your creativity, not replace it. Start small by incorporating AI into your email marketing process and watch your productivity soar.
Connect with Kendra Corman:
LinkedIn
Website
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Tom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake.
Highlights:
- Avoid the mistake of generating content with AI without adding value or differentiation.
- Prioritize SEO and organic marketing by building a proper website and creating high-quality content.
- Streamline content creation and optimize conversion rates with Entail AI's CMS plugin and CRO software.
- Run experiments and test ideas before building them to ensure success in marketing.
Connect with Tom Amitay
LinkedIn
Entail AI
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
Kendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing.
Highlights:
- The cost advantages of retaining customers versus acquiring new ones
- Techniques for building a quality email list with compelling lead magnets
- How personalization and segmentation enhance email marketing effectiveness
- Essential types of retention emails, including welcome, thank you, and re-engagement messages
- Insights from HubSpot's successful B2B email marketing approach
In the world of marketing, perfection is way overrated. It's all about making genuine connections and providing value.
This episode offers valuable insights for marketers at all levels, demonstrating how to transform your email list into a powerful tool for business growth. Tune in to learn practical strategies for creating an email marketing plan that keeps your customers coming back.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Send us a text
In this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding.
Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of experience to help businesses avoid common pitfalls and achieve sustainable growth.
Highlights:
- The importance of understanding the 'why' behind business issues rather than focusing solely on best practices.
- Why businesses should prioritize long-term profitability over short-term return on investment.
- The dangers of constantly changing directions and how it depletes resources and creates disengagement.
- The critical role of strategy in guiding business decisions and avoiding the 'headless chicken' syndrome.
- The significance of psychology in marketing and understanding customer behavior.
Whether you're a seasoned business owner or just starting out, this episode offers valuable insights into creating a solid brand strategy and avoiding common marketing mistakes. Tune in to learn how to transform your business approach and achieve sustainable success.
Connect with Erin Andrea Craske:
LinkedIn:
Visit Erin's Website for offers:
- A gift of two full coaching sessions to the listeners
- A 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout
- Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my brand new & totally FREE masterclass:
How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐
💎 In this masterclass, you’ll learn:
➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.
➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.
➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.
If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.
RSVP here: kendracorman.com/masterclass
Send us a text
In this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them.
Highlights:
- Boost open rates with creative subject lines and effective list segmentation.
- Improve click-through rates by injecting personality and using engaging content.
- Minimize unsubscribes by setting clear expectations and offering subscription options.
- Overcome time constraints by prioritizing email marketing and repurposing existing content.
- Generate fresh ideas by understanding your audience and leveraging storytelling techniques.
Whether you're struggling with open rates, engagement, or finding time for email marketing, this episode offers valuable insights to help you become an email marketing rock star. Tune in to learn how to turn challenges into opportunities for growth and connection with your audience.
You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my brand new & totally FREE masterclass:
How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐
💎 In this masterclass, you’ll learn:
➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.
➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.
➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.
If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.
RSVP here: kendracorman.com/masterclass
Send us a text
Adrian Moreno shares his journey into email marketing and the power of building an email list.
He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails and that people get bothered by too many emails.
Topics Discussed:
- Discovering the Power of Podcasting for Marketing
- Building an Email List through Podcasts
- Effective Email Marketing Strategies
- Common Misconceptions about Email Marketing
Connect with Adrian Moreno:
Facebook:
Instagram:
LinkedIn:
Free Resource: How He Got Booked on 52 Podcasts in 12 months:
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my brand new & totally FREE masterclass:
How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐
💎 In this masterclass, you’ll learn:
➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.
➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.
➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.
If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.
RSVP here: kendracorman.com/masterclass
Send us a text
Kendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger relationships with their audiences and drive more revenue.
Topics Discussed:
- Importance of Integrating Email Marketing with Overall Marketing Strategy
- Consistency in Branding and Messaging Across
- Driving Traffic and Engagement Through Email
- Leveraging Automation for Targeted, Personalized Journeys
Connect with Kendra Corman:
Website: Kendracorman.com
LinkedIn
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my brand new & totally FREE masterclass:
How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐
💎 In this masterclass, you’ll learn:
➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal.
➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here.
➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate.
If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you.
RSVP here: kendracorman.com/masterclass
Send us a Text Message.
Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer's preferences and the importance of not giving up on marketing strategies that may not initially work.
Topics Discussed:
- Importance of understanding the buyer's perspective.
- Adapting the sales approach to match the buyer's style.
- Importance of working with clients who match the right style.
- Benefits of referring prospects who don't match your style to colleagues.
- Characteristics of the ideal client: go-getters, intellectually savvy, and driven to serve others.
Connect with Nancy Zare, Ph.D.:
- Sales Whisperer
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
If you're looking to supercharge your coaching business using LinkedIn, I've got something special for you. I've created a free guide called "How To Leverage LinkedIn To Get Coaching Clients" that's packed with actionable strategies to turn your LinkedIn presence into a client-attracting machine.
In this guide, you'll discover:
- The 3-Step Framework to transform your LinkedIn network into a client goldmine
- How to amplify your reach and impact without feeling sleazy
- The Anti-Sleaze Sales Method that'll have potential clients sliding into YOUR DMs
Plus, you'll learn how to create a powerful LinkedIn-to-Email funnel that keeps your pipeline full of eager prospects.
Ready to level up your LinkedIn game? Head over to kendracorman.com/leveragelinkedin to grab your free copy now.
Remember, imperfect action beats perfect inaction every time.
Send us a Text Message.
In this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offering value and solving problems, and incorporating storytelling and humor.
Topics Discussed:
- Importance of personalization in email marketing
- Strategies to create meaningful connections through tailored content
- The role of segmentation based on interests, behaviors, and demographics
- Crafting compelling subject lines to boost open rates
- Common mistakes to avoid in personalization strategies
- Balancing promotional content with value-driven emails
Connect with Kendra Corman:
- LinkedIn: Kendra Corman
- Visit Kendra's website for a guide on crafting compelling subject lines: kendracorman.com/subject-lines
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
If you're looking to supercharge your coaching business using LinkedIn, I've got something special for you. I've created a free guide called "How To Leverage LinkedIn To Get Coaching Clients" that's packed with actionable strategies to turn your LinkedIn presence into a client-attracting machine.
In this guide, you'll discover:
- The 3-Step Framework to transform your LinkedIn network into a client goldmine
- How to amplify your reach and impact without feeling sleazy
- The Anti-Sleaze Sales Method that'll have potential clients sliding into YOUR DMs
Plus, you'll learn how to create a powerful LinkedIn-to-Email funnel that keeps your pipeline full of eager prospects.
Ready to level up your LinkedIn game? Head over to kendracorman.com/leveragelinkedin to grab your free copy now.
Remember, imperfect action beats perfect inaction every time.
Send us a Text Message.
Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enhance online fundraising and retention efforts.
Topics Discussed:
➡️ Strategies for Increasing Website Conversions
➡️ Importance of Audience-Focused Website Content
➡️ Effective Use of AI in Marketing
➡️ Consistent Communication and Email Marketing
Connect with Sami:
Digital Marketing Therapy Podcast
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Are you tired of posting, commenting, and DMing on LinkedIn without seeing results? If you're ready to turn your LinkedIn efforts into real coaching clients, I've got just the thing.
I've created a FREE guide called "How To Leverage LinkedIn To Get Coaching Clients." Inside, you'll discover:
- The 3-Step Framework to convert your network into paying clients
- Strategies to boost your reach and impact (without pestering your friends for engagement)
- The Anti-Sleaze Sales Method that lets you serve more clients while making a real difference
Don't let your LinkedIn potential go to waste. Head over to kendracorman.com/leveragelinkedin to download your free guide now. It's time to stop spinning your wheels and start booking those client calls!
Remember, your next coaching client could be just one LinkedIn strategy away. Grab your guide and let's make it happen!
Send us a Text Message.
In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and audience feedback. She advises focusing on the quality of content and aiming for a smaller, highly engaged list rather than a large, disengaged one.
Topics Discussed:
- Understanding key metrics is crucial for refining email marketing strategies and improving engagement.
- Setting your own benchmarks based on historical performance and audience feedback is more valuable than comparing to industry standards.
- Quality of content and engagement rates are more important than the size of the email list.
- Measuring the success of email marketing campaigns is essential for optimizing strategies and achieving desired outcomes.
Connect with Kendra Corman:
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Are you tired of posting, commenting, and DMing on LinkedIn without seeing results? If you're ready to turn your LinkedIn efforts into real coaching clients, I've got just the thing.
I've created a FREE guide called "How To Leverage LinkedIn To Get Coaching Clients." Inside, you'll discover:
- The 3-Step Framework to convert your network into paying clients
- Strategies to boost your reach and impact (without pestering your friends for engagement)
- The Anti-Sleaze Sales Method that lets you serve more clients while making a real difference
Don't let your LinkedIn potential go to waste. Head over to kendracorman.com/leveragelinkedin to download your free guide now. It's time to stop spinning your wheels and start booking those client calls!
Remember, your next coaching client could be just one LinkedIn strategy away. Grab your guide and let's make it happen!
Send us a Text Message.
In this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of building relationships in marketing.
Brenda Meller is a LinkedIn Coach and Chief Engagement Officer at Meller Marketing. Brenda is a former corporate marketer turned entrepreneur, national speaker, and author of "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn." She also hosts the podcast "Enthusiastically Self-Employed."
Topics Discussed:
- Marketing Tips for Non-Marketers
- Importance of consistent marketing efforts.
- Breaking down marketing into manageable parts: visual elements, video, website, and overall brand messaging.
- Consistency in Marketing
Connect with Brenda Miller:
- Meller Marketing
- Podcast
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients
In this guide, you’ll get instant access to:
The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
How to increase your reach and impact without asking all your friends to comment on your posts.
The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.
Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin
Send us a Text Message.
Episode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra Corman
Kendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive conversions.
Highlights from today's episode include:
- Understanding the subscriber journey: awareness, consideration, and conversion
- Crafting a strong welcome series to make a great first impression
- Providing consistent value through educational, inspirational, and interactive content
- The importance of segmentation and personalization in targeted campaigns
- Encouraging conversions with clear calls to action and urgency
and more.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources: 📧 Get my freebie on crafting better email subject lines with 27 of my top examples: https://kendracorman.com/tips-for-better-subject-lines-and-27-of-my-top-performers/
You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients
In this guide, you’ll get instant access to:
The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
How to increase your reach and impact without asking all your friends to comment on your posts.
The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.
Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin
Send us a Text Message.
In this episode of Imperfect Marketing, Kendra Corman chats with Drewbie Wilson, a dynamic professional known for his exceptional journey from tech support to vice president of a multimillion-dollar consulting company. Drewbie shares insights into effective communication, lead generation, and the power of social media in building successful businesses.
Topics Discussed:
- Living by Mottos: “Call the Damn Leads” and “Crush the Day Before It Crushes You.”
- Time Management: Understanding the value of time and making the most of it.
- Social Media as a Tool: Leveraging social media for professional success while avoiding time wastage.
- Importance of Communication: The power of direct communication in resolving issues and building trust.
- Sales Strategies: The significance of calling leads and maintaining open lines of communication.
Connect with Drewbie Wilson:
- Call the Damn Leads
- Follow Drewbie on Instagram: @drewbiewilson
- Facebook: @DrewbieRides
- YouTube: @callthedamnleads
- LinkedIn: @DrewbieWilson
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients
In this guide, you’ll get instant access to:
The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
How to increase your reach and impact without asking all your friends to comment on your posts.
The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.
Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin
Send us a Text Message.
Episode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra Corman
Kendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice.
Highlights from today's episode include:
- The importance of consistency in email marketing
- Strategies for creating valuable and engaging email content
- The significance of brand recognition and visual consistency
- Practical tips for building and nurturing your email list
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
📧 Get my freebie on crafting better email subject lines with 27 of my top examples: https://kendracorman.com/tips-for-better-subject-lines-and-27-of-my-top-performers/
You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients
In this guide, you’ll get instant access to:
The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
How to increase your reach and impact without asking all your friends to comment on your posts.
The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.
Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin
Send us a Text Message.
Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepreneurs and providing a space for collaboration and problem-solving. He also highlights the importance of customized marketing strategies and the need for patience and consistency in marketing efforts.
Topics Discussed:
- Journey from Army to Entrepreneurship
- Importance of Creating a Saleable Business
- Entrepreneurial Challenges and Isolation
- Value of Mastermind and Peer Groups
Episode Resources:
- Cash Miller LinkedIn
- Achieve Entrepreneur and Coworking Center
- Titan Digital
Guest Information:
- Website: Achieve Entrepreneur
- LinkedIn: Cash Miller
Join Kendra every Tuesday and Thursday for more insights into the world of marketing and entrepreneurship.
You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients
In this guide, you’ll get instant access to:
The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
How to increase your reach and impact without asking all your friends to comment on your posts.
The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.
Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin
Send us a Text Message.
Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra Corman
Kendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content.
Highlights from today's episode include:
- The importance of balancing promotion and value in emails
- Strategies for providing educational, inspirational, and entertaining content
- Tips for creating compelling promotions that resonate with your audience
- The role of segmentation and personalization in email marketing
- Practical steps to review and adjust your current email strategy
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
You’re posting on LinkedIn. You’re commenting. You direct messaging potential clients. It’s still not working. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you.
Not anymore.
Introducing my FREE guide: How To Leverage LinkedIn To Get Coaching Clients
In this guide, you’ll get instant access to:
The 3-Step Framework that’ll help you convert more of your network to paying coaching clients.
How to increase your reach and impact without asking all your friends to comment on your posts.
The Anti-Sleaze Sales Method that’ll help you serve more clients so you can get paid to make a difference.
Click here to learn how to leverage LinkedIn to get coaching clients today >> kendracorman.com/leveragelinkedin
Send us a Text Message.
In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring entrepreneurial journeys to inspire and inform others. Welcome, TJ!
Topics Discussed:
- Designing your business around your life
- Building systems and partnerships for freedom
- Intentional time management and scheduling
- Leveraging unique business solutions like franchising
- Benefits of podcasting for personal and business growth
Connect with TJ Murphy
- Website: Hite Digital Bend
- Podcast: Adventurous Entrepreneurs
Join us every Tuesday and Thursday for more insights and tips on Imperfect Marketing. Until next time, have a great rest of your day!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Send us a Text Message.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber.
- Subscription Moment: Importance of clear expectations.
- Welcome Sequence: First impressions matter.
- Nurturing Phase: Keeping the relationship alive.
- Handling Unsubscribes: Graceful exits and moving on.
Join Kendra every Tuesday and Thursday for more insights.
Resources:
- Kendra's Guide to Email Marketing
- Follow Kendra on LinkedIn
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Send us a Text Message.
In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in leveraging AI as a research enhancement tool and emphasizes the need for marketers to adapt to changing trends and provide value to their audience.
Topics Discussed:
- AI's impact on B2B content strategy
- Google's content quality update and SGE
- The importance of creating valuable content
- Changes in paid media targeting
- First-party data collection strategies
Episode Resources:
- Web Mechanics
- ChatGPT
- Google's SGE
Guest Information:
- Josh Muskin: VP of Sales and Marketing at Web Mechanics
- LinkedIn: Josh Muskin
- Web Mechanics: website
Thank you for tuning in! If you learned something valuable from this episode, please rate and subscribe from wherever you're listening or watching. Join us every Tuesday and Thursday for more insights and discussions on Imperfect Marketing. See you next time!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Send us a Text Message.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology.
Main Points:
- Scarcity: Limited time offers create urgency.
- Social Proof: Use testimonials and success stories.
- Authority: Share expertise and partner with influencers.
- Trust: Prioritize subscribers' experience and honesty.
Resources:
- Mastering AI and Communications Book by Kendra Corman
- Mike Capuzzi's Bite Size Books
Join Kendra every Tuesday and Thursday for more marketing insights!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Send us a Text Message.
Welcome to Imperfect Marketing Podcast with your host, Kendra Corman
In today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit from making their websites and content accessible to all.
Guest Bio: Max Ivy is a blind serial online entrepreneur who has dedicated over 15 years to advocating for accessibility and inclusion. He leverages his lived experience to educate business owners on the importance and benefits of accessibility, sharing his expertise through writing, speaking, teaching, consulting, and podcasting.
Topics Discussed:
- Importance of website accessibility
- Common accessibility mistakes
- Enhancing form accessibility
- Tips for accessible podcasting
Episode Resources:
- Max Ivy's Website: The Accessibility Advantage
- Google Forms
- Gravity Forms
- Waves Accessibility Tool
- Zoom Video Communications
Guest Information:
- Name: Max Ivy
- Website: The Accessibility Advantage
- Facebook: facebook.com/maxwellivey
- LinkedIn: linkedin.com/in/maxwellivey/
- YouTube: youtube.com/user/midwaymarketplace
Thank you for joining us on another episode of Imperfect Marketing. Remember to rate and subscribe if you learned something new today. Join Kendra every Tuesday and Thursday for more insights and tips.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Send us a Text Message.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.
Key Points:
- Remove inactive subscribers - Say goodbye to those who haven't engaged in months.
- Segment your list - Organize subscribers for targeted content.
- Validate email addresses - Weed out invalid and fake emails.
- Implement a re-engagement campaign - Win back disengaged subscribers.
- Make unsubscribing easy - Respect preferences and maintain reputation.
Join Kendra every Tuesday and Thursday for more marketing insights!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Send us a Text Message.
Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achieving their dreams.
Topics Discussed:
- Importance of Managing Cash Flows
- Biggest Financial Mistakes in Small Business
- Transition from Low Pricing to Sustainable Models
- Effective Financial Mindsets for Entrepreneurs
Episode Resources:
- Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree
- You Need a Budget (YNAB)
Guest Information:
- Colin Sandberg, Founder of FinElevate
- Website: https://finelevate.com/
- Facebook: https://www.facebook.com/colin.sanburg
- LinkedIn: https://www.linkedin.com/in/colinsanburg/
Join Kendra every Tuesday and Thursday for more insights on Imperfect Marketing. If you enjoyed this episode, please rate and subscribe!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Send us a Text Message.
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we dive into some aspects of Email Marketing Ethics.
Topics covered in today's conversation include:
- The importance of transparency in email marketing
- Obtaining explicit consent from subscribers
- Protecting subscribers' privacy and personal information
- The consequences of unethical email marketing practices
- and more
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Episode Resources:
- Constant Contact
- ConvertKit
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities.
Topics Discussed
- Misconceptions in Brand Science
- Importance of Continuous Brand Refreshment
- Intellectual Property in Branding
- Effective Use of Brand Assets
- The Role of Authenticity in Marketing
Episode ResourcesBrandScience Checklist: https://bit.ly/brandsciencechecklist
Guest Information:
Facebook: https://www.facebook.com/staeven
Website: https://www.quantumbranding.agency/
LinkedIn: https://www.linkedin.com/in/staevenlewisfrey/
Remember to join Kendra every Tuesday and Thursday for more insights into marketing strategies and brand development. Subscribe and rate us wherever you listen to podcasts!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements.
Main Points:
- Importance of Interactive Emails
- Engaging Elements like Quizzes and Polls
- Optimizing for Desktop and Mobile
- Understanding Email Client Limitations
- Strategic Integration for Audience Engagement
Join Kendra every Tuesday and Thursday for more insightful discussions on marketing strategies and innovations. Engage with us and enhance your marketing toolkit!
Episode Resources:
- Check out the Daily Carnage for examples of interactive emails. https://carney.co/carnage-referral/?r=YXnK26o
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management.
"Mastering Podcast Marketing with Alesia Galati"
Guest Bio:
Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketing and digital content, Alesia has successfully assisted coaches and thought leaders in launching over 50 podcasts. She specializes in creating seamless podcast management systems to ensure nothing is overlooked.
Topics Discussed:
- Podcast Creation and Management
- Importance of Voice in Podcasting
- Utilizing Podcasts for Lead Generation
- Strategic Content Placement
Guest Information:
website: https://galatimedia.com/
Podcast: Listeners To Leads https://galatimedia.com/podcast/
facebook: https://www.facebook.com/alesia.robinson3/
instagram: https://www.instagram.com/alesia.galati/
Linkedin: https://www.linkedin.com/in/alesia-galati/
Pinterest: https://www.pinterest.com/alesiaga/
Join Kendra Corman every Tuesday and Thursday for more insightful discussions on the Imperfect Marketing Podcast!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
- AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
- Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
- Importance of Email Engagement: Emphasizing actions beyond opens, such as clicks and purchases.
- Evaluating Email Performance: Analyzing the effectiveness of emails beyond the superficial data.
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies!
Resources
- Constant Contact
- ConvertKit
- Apple's Mail Privacy Protection and its impact on email metrics
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.
Topics Discussed:
- Importance of Video Marketing
- Impact of Video on SEO
- Building Parasocial Relationships
- The Illusion of Viral Content
- Content Strategy for Conversion
Episode Resources:
- Google's People Also Ask
- Free guides and SOPs about YouTube and videos: https://clientattractionpros.com/resources/downloads/free-youtube-guide-sops/
Connect with Atiba:
- Website: https://clientattractionpros.com/
- LinkedIn: https://www.linkedin.com/in/atibadesouza/
- Facebook: https://www.facebook.com/groups/traffickeys
- Tiktok: https://www.tiktok.com/@theatibadesouza
- Instagram: https://www.instagram.com/atibadesouza
- Youtube: https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg
Join Kendra every Tuesday and Thursday for more insights into imperfect marketing strategies that drive results. Don't forget to rate and subscribe!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line?
Main Topics:
- Importance of From Name: Trust and familiarity
- Power of Subject Line: Engagement and curiosity
- Case Studies and Stats: Impact on open rates
- Best Practices: Consistency and personalization
- Tools and Techniques: Leveraging subscriber data
Episode Resources:
- Guide to Subject Lines and my List of 27 Top-Performing Email Subject Lines: https://kendracorman.com/subjectlines
Join Kendra every Tuesday and Thursday for more insights into effective marketing strategies. Don't forget to subscribe, rate, and review!
Contact Info:
- Website: www.KendraCorman.com
- Email: support@KendraCorman.com
- Subscribe to Imperfect Marketing Podcast on your favorite podcast platform.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching the dynamics of trust in business relationships.
Topics Discussed:
- Importance of Trust in Business
- Impact of Trust on Sales Recovery
- Principles of Building Trust
- Insights from "The Power of Trust" Book
Connect with Natalie Doyle Oldfield:
- https://www.linkedin.com/in/nataliedoyleoldfield/
- https://www.successthroughtrust.com/
Join us every Tuesday and Thursday for more insights on marketing strategies and building successful businesses. Don't forget to rate and subscribe!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab.
Episode Highlights:
- About the Promotions Tab
- Factors for Email Categorization
- Benefits of the Promotions Tab
- Best Practices for Email Design
Resources Mentioned:
- Kendra's Subject Line Tips: https://kendracorman.com/subjectlines
Thank you for joining Kendra on the Imperfect Marketing Podcast. Be sure to tune in every Tuesday and Thursday for more helpful episodes.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com.
Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco teaches entrepreneurs how to boost their sales without resorting to discounts. He has built a community of over 27,000 active business owners who have significantly scaled their businesses using his strategies.
Topics Discussed:
- Incentive-Based Marketing: The philosophy behind preferring value-added incentives over discounts.
- Avoiding Discounts: Why discounts can be harmful to your business's profitability and brand.
- Marketing Boost: An introduction to MarketingBoost.com and its impact on customer engagement and sales.
- Lessons Learned: Marco's insights on marketing strategy adaptability.
Guest Information:
- MarketingBoost.com: https://marketingboost.com
- LinkedIn Profile: https://www.linkedin.com/in/6101960marcotorres/
- Facebook Group: https://www.facebook.com/groups/marketingboostofficial
- Youtube: https://www.youtube.com/channel/UC0Ge98RukWA28p25gPnf-eA
Thank you for joining Kendra every Tuesday and Thursday for insightful and actionable marketing strategies on the Imperfect Marketing Podcast. Remember, it's all about progress, not perfection.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service.
Key Takeaways:
- 24/7 Availability: AI's capability to offer round-the-clock support
- Personalization: Leveraging AI for tailored customer support
- Human-AI Collaboration: The importance of integrating human insights with AI efficiency
- Real-World Implementations: Insights into successful and problematic AI deployments
Join Kendra every Tuesday and Thursday for more insights into marketing imperfections and strategies.
Resources:
- ManyChat: https://manychat.com/
- Discover how ManyChat can automate your customer interactions on Instagram and Facebook. DM Imperfect Marketing on Instagram (@KendraCormanCoach) for a link to the podcast and more information.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redefine their respective industries.
Topics Discussed:
- Transitioning from Corporate to Entrepreneurship
- Marketing for Introverts
- Identifying Your Ideal Client
- Utilizing Social Media Effectively
- Relationship Building in Marketing
Guest Information:
- Cindy Chang's Website: https://www.thehustlingheart.com/
- Book a Coffee Chat with Cindy: https://www.thehustlingheart.com/discover-call
- LinkedIn: https://www.linkedin.com/in/cindy-chang-59b76b58/
- Social Media: https://www.instagram.com/thehustlingheart/
Join Kendra every Tuesday and Thursday for more insights and expert advice on the Imperfect Marketing Podcast. Remember, perfection is not required to make an impact.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring you make the most of your time and resources.
Topics Covered in Today's Conversation:
· Maximizing Productivity using Time Blocking
· Outsourcing and Delegation
· The Pomodoro Technique
Episode Resources:
· Eisenhower Matrix: A strategic tool for prioritizing tasks: https://asana.com/resources/eisenhower-matrix
· Pomodoro Technique: A time management method to boost mental agility.: https://en.wikipedia.org/wiki/Pomodoro_Technique
· Metricool: Social media scheduling tool: https://mtr.cool/CYCHIE
· Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/Who-Not-How-Accelerating-Teamwork-ebook/dp/B0867ZJ151
Join Kendra every Tuesday and Thursday as she explores the imperfect journey of making progress and growing through marketing. Whether you're tackling marketing single-handedly or leading a team, this episode is packed with actionable strategies to elevate your productivity and push your entrepreneurial endeavors to new heights.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe.Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and technology, Brett brings a wealth of knowledge about podcasting trends, tech gear, and content creation.
Topics Discussed:
- Podcasting Trends: AI and Video
- Tech in Podcasting
- Audio Quality Importance
- AI in Content Creation
- Cost-Effective Tools and Resources
Guest Information:
- Podcast: https://digitalcafe.media/audio/10120
- https://www.linkedin.com/in/deisterb/
Join Kendra every Tuesday and Thursday for more insights into marketing imperfections and expert advice!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors.
Topics covered in today's conversation include:
- Understanding the productivity paradox in marketing
- Strategies for maintaining a balance between efficiency and creativity
- The role of technology in supporting marketing tasks
- Kendra's personal experiences and struggles with balancing productivity and creativity
- Tips for optimizing your efficiency and creativity in marketing
- And more
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Project management software: Asana.com
- Automation platforms:
- Constant Contact: kendracorman.com/cc
- ConvertKit: kendracorman.com/ck
- Zapier: zapier.com
- AI-powered tools: ManyChat: https://manychat.com/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email Deliverability
Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, avoiding the dreaded spam and promotions folders of major email services like Gmail, Outlook, and Yahoo. With a background that includes a Master of Science in Computer Science and four patents in computer optimization and email deliverability, Nicolas brings a wealth of knowledge to the discussion.
Topics covered in today's episode include:
- The science behind email deliverability and the common misconceptions that marketers face.
- Strategies for improving email placement in the inbox and not in spam or promotions.
- The role of content, DNS configuration, and sender reputation in determining email deliverability.
- The impact of recent changes in email service providers' policies on marketing strategies.
- Practical tips for businesses to ensure their emails are welcomed by their audience's inboxes.
and more.
Tune in every Tuesday and Thursday for insightful conversations on navigating the challenges of marketing with Kendra and her guests.
Resources:
- Inbox Booster: Discover how to optimize your email deliverability and ensure your messages reach your audience effectively. https://inboxbooster.com/
Join us for this enlightening conversation on mastering email deliverability, an essential component of successful digital marketing strategies. Whether you're a seasoned marketer or new to the field, this episode is packed with actionable advice to improve your email campaigns.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and emphasizes the need for continuous evaluation and adjustment. By strategically leveraging AI, marketers can save time and energy while creating high-quality content.
Topics covered in today's conversation include:
- Content creation and idea generation with AI tools like ChatGPT, Claude.ai, and Perplexity.ai
- Challenges and considerations when using AI, such as potential lack of originality, data accuracy, and the need for human input
- Integrating AI into your marketing workflow, from brainstorming to drafting and review processes
- Tips for effective AI integration, including starting small, combining AI with human creativity, establishing review processes, and continuous evaluation
- And more
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth
Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses into iconic brands. With a no-nonsense approach to creativity, she emphasizes goal-focused, data-driven branding and marketing strategies.
Topics covered in today's conversation include:
•The essence and importance of brand strategy in achieving business goals.
•The pitfalls of "creative nonsense" and the significance of aligning marketing efforts with concrete objectives.
•Effective communication with customers to refine messaging and improve engagement.
•Building trust through evidence-based marketing and client testimonials.
•The critical role of website presentation and content in establishing credibility and connecting with potential clients.
•Continuous evaluation and evolution of marketing strategies to remain relevant and compelling.
and more.
Tune in every Tuesday and Thursday as Kendra explores the intricacies of marketing through the lens of imperfection, encouraging progress and growth.
Resources:
Visit Chaya Glatt's website for free trainings and resources on brand strategy and business growth.
You can find Chaya Glatt:
LinkedIn: https://www.linkedin.com/in/chaya-glatt-copywriter/
Additional Resources: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast Episode
Kendra shares her top 10 tips for repurposing podcast content, including:
- Turn key moments into social media posts
- Create blog posts and articles
- Make video clips for various platforms
- Design visual assets like quote cards
- Use insights in email newsletters
- Host live Q&As
- Summarize episodes into presentations
- Develop quizzes and polls
- Post discussion prompts
- Leverage AI tools to automate
Repurposing content saves time while expanding your reach across platforms. Kendra emphasizes working smarter by creating a content multiplier from just one podcast episode.
Tune in every Tuesday and Thursday for more real-world marketing advice from Kendra.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing Strategies
Kendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in becoming more constructive and profitable. With a wealth of experience as an author, award-winning speaker, and workshop facilitator, Diane shares insights into effective sales and marketing techniques that steer clear of traditional selling tactics.
Topics covered in today's conversation include:
- The counterintuitive approach to sales by focusing on value instead of selling
- The power of email marketing and how to do it without spamming
- Networking mistakes to avoid and how to genuinely build relationships
- The role of social media in marketing and building community
- The effectiveness of podcasting in sharing valuable content and building trust
- and more.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Succeed Without Selling by Diane Helbig: https://amzn.to/2TBxOWQ
You can find Diane Helbig:
- LinkedIn: https://www.linkedin.com/in/dhelbig/
- Accelerate Your Business Growth Podcast: https://www.helbigenterprises.com/podcast
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit Show
Kendra shares her tips for creating a hit podcast, including:
- Crafting an authentic voice
- Understanding listener behavior
- Optimizing SEO
- Getting guest appearances
- Building community engagement
She emphasizes the importance of consistency and focusing on your listeners at every touchpoint. Small tweaks to stand out in the crowded podcast space can elevate your show over time.
Join Kendra every Tuesday and Thursday for real-world marketing advice you can apply right away.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron Witnish
Kendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes.
Topics covered include:
- The story behind Aaron's content creation process
- Common struggles with creating content regularly
- Ways AI can help streamline and repurpose content
- Tips for coming up with ideas and going "viral"
- The importance of creating content consistently
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
vidIQ: https://vidiq.com/
Opus.Pro: https://www.opus.pro/
Rev.com: https://www.rev.com/
Connect with Aaron:
LinkedIn: https://www.linkedin.com/in/aaron-witnish-1797193b/
Content Only: https://contentonly.au/
Facebook: https://www.facebook.com/a.witnish/
Instagram: https://www.instagram.com/aaronwitnish/
YouTube: https://www.youtube.com/channel/UCJc0JxOK1um37423u6vNK7Q
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning Moments
Kendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities.
Mistakes covered:
- Newsletter overhaul that overwhelmed readers
- Bootcamp launch fiasco due to being under the weather
Key takeaways:
- Look at mistakes through a strategist's eyes
- Refine processes and build new ones when things don't go as planned
- Bring in reinforcements when you need help
- Recognize when to stick to the plan and when to change it
Join Kendra every Tuesday and Thursday for real-world business insights and stories of progress not perfection when it comes to marketing.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa Gamse
Kendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data.
Key topics include:
Why analytics matter for digital marketing success
Setting goals before diving into reports
Top metrics to focus on based on your objectives
How to prioritize fixing issues uncovered in analytics
Privacy considerations around internet data
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Philippa's ebook on analytics: https://www.websitesthatwin.com/ebook/
You can connect with Philippa:
LinkedIn: https://www.linkedin.com/in/philippagamse/
Website: https://websitesthatwin.com/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing Strategy
Kendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your strategy in real-time.
Key topics covered include:
- Capitalizing on trends happening in your industry/niche
- Tweaking goals as the marketplace shifts
- Remembering empathy in communications
- Finding shortcuts to help you grow faster
- Stepping into new roles to advance your business
- Taking risks and embracing change
Join Kendra every Tuesday and Thursday for real-world marketing insights you can apply right away.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 186: The Art and Science of Facebook Advertising with Robert Brill
Kendra talks imperfect marketing with digital advertising expert Robert Brill, CEO of Brill Media. Robert shares insights on running successful ad campaigns, trends in digital advertising, and his biggest lesson learned.
Topics covered include:
- Having a strategy for your campaigns
- Creative testing on platforms like Facebook
- Leveraging AI and machine learning in ads
- Major digital advertising platforms
- Hiring the right experts
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Brill Media: https://brillmedia.co/
emarketer: https://www.insiderintelligence.com/
You can find Robert Brill:
Brill Media: https://brillmedia.co/
LinkedIn: https://www.linkedin.com/in/robertbrill/
Instagram: https://www.instagram.com/brill_media/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement.
Key Points Covered in This Episode:
Assessing Key Metrics: Kendra emphasizes the importance of analyzing hard numbers like lead generation conversion rates, email list growth, overall sales, and progress towards annual projections. Celebrating positive metrics and identifying strong performers for the next quarter is crucial.
Identifying Underperformers: The episode guides listeners through auditing underperforming aspects, such as website pages with high bounce rates, email funnels with drop-offs, and low-ROI social ads. Kendra advises on tweaking messaging and relaunching strategies for better results.
Operational Challenges and Solutions: Kendra shares insights on identifying operational bottlenecks that may have slowed down progress. She discusses the importance of correcting systemic issues to transform future execution strategies.
Kendra's approach to quarterly check-ins, inspired by the Full Focus Planner, includes celebrating wins, reviewing goals, and making necessary adjustments. She encourages flexibility and objective, metrics-driven analysis to optimize strategies moving forward. Listeners are invited to share their insights and learnings from their Q1 evaluations.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 184: How AI Can Supercharge Your Podcast with Nick Nalbach
Kendra talks imperfect marketing with podcast coach Nick Nalbach. Nick is a seasoned podcaster and leader in leveraging AI technology for content creation through his community NextGen Podcaster.
Topics covered in today's conversation include: common misconceptions about AI, how AI can save podcasters time and money, ethical considerations when using AI, tips for beginner podcasters looking to incorporate AI, and more
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Riverside.fm: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=kendra-corman
ChatGPT: ChatGPT.com
Claude AI: Claude.ai
Buzzsprout: https://www.buzzsprout.com/?referrer_id=1764783
You can find Nick Nalbach:
- https://ninefivetofreedom.com/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability.
Key Points Covered in This Episode:
Value of VIP Events and Services: Kendra discusses the importance of hosting VIP events or offering elite services, emphasizing their role in attracting highly invested clients, fostering deep connections, and driving referrals and partnerships.
Profitability and Customization: By providing high-end, personalized experiences, businesses can command premium pricing while delivering immense value to clients, leading to increased profits and the opportunity to reinvest in creating even more impactful VIP experiences.
Exploring VIP Models: Kendra shares examples of effective VIP event models, such as weekend mastermind intensives, exclusive dinners, and one-on-one strategy days, demonstrating the versatility and potential of these approaches.
Kendra also gives an insider view of her own VIP days, a high-intensity strategy lab designed to deliver rapid, actionable results for clients. This episode encourages entrepreneurs to consider incorporating VIP experiences into their offerings, highlighting the substantial benefits for both the business and its clients.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imperfect Marketing with host Kendra Corman Episode 182: The Importance of Style Guides with Heather Romanowski
Kendra talks imperfect marketing with book editor Heather Romanowski. Heather is a lifelong bibliophile who reads over 100 books per year and works to help polish and transform her clients' writing into the visions they dream of.
Topics covered in today's conversation include:
- what a style guide is,
- who needs one,
- how to create an effective style guide,
- using tools like Grammarly,
- and more
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Grammarly: grammarly.com
You can find Heather Romanowski:
- LinkedIn: https://www.linkedin.com/in/heatherromanowski/
- Website: https://www.bookrealmrevisions.com/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of the Imperfect Marketing podcast, host Kendra Corman delves into the crucial aspect of executing 90-day marketing plans effectively. She shares insights on overcoming common challenges and offers strategies for ensuring that your ambitious marketing strategies are successfully put into action.
Key Points Covered in This Episode:
Strategies for Troubleshooting and Optimization: Kendra advises on learning from failures, realigning efforts towards successful initiatives, and staying on top of key metrics to optimize high-performing components of your marketing plan.
Managing Distractions and Organization: The importance of using project management tools and scheduling focused work sessions is highlighted to minimize distractions and maintain organization. Kendra personally recommends Asana for task organization and Pomodoros for managing focus and productivity.
Building Resilience Against Setbacks: Kendra emphasizes the importance of celebrating small wins and building contingency plans to mitigate unforeseen setbacks. She suggests allocating buffer times in weekly schedules for unexpected occurrences.
By implementing these strategies, Kendra assures listeners that they can navigate the complexities of executing a comprehensive 90-day marketing plan. The episode aims to provide listeners with practical tips for turning their strategic visions into tangible results.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Kendra talks imperfect marketing with revenue coach Kristin Zhivago. With decades of experience, Kristin helps companies sell more by truly understanding their customers.
Topics covered in today's conversation include:
- Common marketing mistakes to avoid
- The importance of caring about your clients
- Following Amazon's customer-focused example
- Getting candid insights directly from customers
- Kristin's pivotal early sales lesson
- and more.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Kristin's book "Roadmap to Revenue": https://a.co/d/gwPcmtx
Link to Zhivago Partners website https://zhivagopartners.com/
You can find Kristin Zhivago:
On Zhivago Partners website https://zhivagopartners.com/
On LinkedIn at https://www.linkedin.com/in/kristinzhivago/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Host Kendra Corman takes a deep dive into the specifics of creating a detailed 90-day marketing calendar in this episode of the Imperfect Marketing podcast. Focusing on the importance of granular planning, Kendra guides listeners through the process of turning lofty goals into achievable weekly action items.
Key Points Covered in This Episode:
- Mapping Weekly Activities: Kendra stresses the need to break down quarterly objectives into weekly tasks. This involves planning marketing campaigns, email sequences, events, or launches meticulously week over week to directly support your goals like list growth or sales.
- Tactics Aligned with Goals: The episode provides a four-week example plan, demonstrating how each week’s activities, like releasing a lead magnet or hosting a webinar, should align directly with the larger objectives of increasing email subscribers or boosting sales.
- Consistency and Repetition: Emphasizing the power of repetition, Kendra suggests monthly themes for marketing strategies. This approach not only saves creative bandwidth but also helps in reinforcing the business's key messages, thus strengthening brand recognition.
By laying out weekly activities upfront and referencing them regularly, Kendra assures that the urgency and focus on the quarter’s goals remain high amidst daily distractions. Listeners are encouraged to use Kendra’s momentum mapping or 90-day planning templates to start their detailed planning process.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Kendra talks imperfect marketing with style expert Christine Vartanian. As the founder of Jade House of Style, Christine helps clients style their personal brand from head to toe.
Topics covered in today's conversation include:
- Why style equals branding
- Tips for feeling confident on camera
- Customizing capsule wardrobes
- Making real connections for marketing
- Feeling empowered through personal style
- and more.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Link to Jade House of Style website: https://jadehouseofstyle.com/
You can find Christine Vartanian:
- On the Jade House of Style website: https://jadehouseofstyle.com/
- On Instagram at @jade.houseofstyle
- On LinkedIn at https://www.linkedin.com/in/christine-vartanian-56359b60/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Join host Kendra Corman in this episode of the Imperfect Marketing podcast as she delves into the strategy of crafting effective 90-day marketing sprints. Kendra introduces her 'Momentum Mapping' system, a method designed to bring clarity and focus to your quarterly marketing plans.
Key Points Covered in This Episode:
- Setting Quarterly Objectives: Kendra emphasizes the importance of establishing one to three major goals for the upcoming quarter, like hitting a revenue milestone or launching a new product, to keep efforts concentrated and effective.
- Week-by-Week Planning: She guides listeners through the process of breaking down quarterly objectives into actionable weekly tasks, focusing on marketing campaigns, lead generation, and content strategies to draw and nurture leads towards purchase decisions.
- Optimizing Time and Energy: Kendra shares tips on scheduling daily time blocks for creative and strategic work, tailoring these sessions to your most productive hours, and theming weeks and months for cohesive marketing initiatives.
For those looking to streamline their marketing efforts and achieve significant milestones, Kendra's 90-day Momentum Mapping Template offers a structured and practical approach. Download the free template at kendracorman.com/MMTemplate and embark on a productive and goal-oriented marketing journey.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Kendra talks imperfect marketing with digital marketing expert Keigan Carthy. As the founder of Vision Media, Keigan specializes in B2B content, strategy and paid social.
Topics covered in today's conversation include:
- Using social media to showcase authenticity
- Establishing trust and consistency with video
- Letting Facebook's algorithm target your audience
- Tips for connecting with audiences authentically
- Why showing ROI for clients is so important
- and more.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
Link to schedule a strategy session with Vision Media: https://calendly.com/visionmediamanagement/vm-strategy-session
You can find Keigan Carthy:
On Vision Media's website: https://visionmanagement.co/
On LinkedIn at https://www.linkedin.com/in/keigan-carthy-517856204/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of Imperfect Marketing, host Kendra Corman explores the pivotal role of consistency in driving business growth. She shares her personal experiences and offers strategic advice on maintaining consistency, even amidst the challenges of an entrepreneurial lifestyle.
Key points covered in this episode:
The Importance of Consistency: Kendra stresses how maintaining consistent delivery of value and communication is essential for sustainable business growth, using her own experiences to highlight the potential consequences of inconsistency.
Practical Strategies for Consistency: She provides actionable advice on achieving consistency, including focusing on core business elements, utilizing systematization and outsourcing, and setting realistic, sustainable goals for business activities.
Balancing Business and Self-Care: Emphasizing the need for personal well-being, Kendra discusses managing energy and creativity to ensure long-term business viability, encouraging entrepreneurs to define and adhere to their own metrics of consistency.
This episode is a must-listen for entrepreneurs and business owners looking to enhance their consistency in business practices, offering a blend of personal insights and practical tips.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Kendra talks imperfect marketing with HR expert Sue Justice. With over 30 years of experience, Sue is focused on HR consulting and management roles, specializing in areas like employee benefits and HR policy.
Topics covered in today's conversation include:
- The need for AI policies in employee handbooks
- How AI is transforming recruiting and onboarding
- Ensuring AI reduces bias in HR processes
- Personalizing the employee experience with AI
- Where AI for HR is headed next
- and more.
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Kendra's Book on Mastering AI in Communications
You can find Sue Justice:
- On her website at https://emeryhr.com/
- On LinkedIn at https://www.linkedin.com/in/susanajustice/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Prepare to revolutionize the way you think about email marketing as I, Kendra Corman, guide you through a transformative journey towards building a revenue-rich email funnel. Imagine transforming a mere visitor into a dedicated customer, all through the power of strategic emailing—it's not just a dream, it’s a process I’ve broken down step by step in our latest podcast episode.
Topics covered in today's conversation include:
- The three phases of funnel creation: Initiation, Ascension, and Optimization
- Strategies for attracting subscribers using freebies like guides and templates
- Nurturing relationships through automated email sequences
- The importance of refining calls to action and incentives based on response data
- Examples of how email funnels can be applied to different businesses, like IT consultants and insurance agents
- The versatility of email funnels for various business models and industries
Kendra emphasizes that email funnels are not just for internet marketers and can significantly benefit any business when used strategically. She illustrates this with practical examples and encourages listeners to consider how a funnel could apply to their own business needs.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this dynamic episode of Imperfect Marketing, host Kendra Corman welcomes Annie Margarita Yang, an accomplished millennial author and money-saving expert. Annie, known for her impactful guidance on financial stability and job search strategies, discusses the crucial role of personal branding in today’s competitive job market.
Key points covered in this episode:
- Understanding Personal Branding: Annie delves into the essence of personal branding, highlighting that a brand is essentially the perception others have of you, shaped by your online presence and activities.
- The Power of Consistency: The importance of maintaining consistency in naming and branding across various platforms to ensure easy recognition and strong online presence.
- Sharing Expertise and Stories: Annie encourages sharing valuable content and personal stories on social media platforms to establish expertise and connect with the audience authentically.
- Professional Image Matters: Discussing the significance of professional headshots in portraying a reliable and professional image across social media platforms.
- The Future of Personal Branding: Insights into emerging platforms like TikTok, where personal branding is evolving, and professionals are connecting with clients and audiences in innovative ways.
- The Challenge of Visibility: Annie shares her own experience of being shadowbanned on YouTube and emphasizes the importance of building an email list to maintain direct contact with your audience.
- Lessons Learned in Marketing: Annie opens up about her journey, including the challenges she faced and the realization of the critical importance of an email list in marketing strategy.
Annie Margarita Yang brings a refreshing perspective to personal branding, offering actionable advice and sharing her personal experiences to help listeners navigate the complex world of online presence and brand building. Her insights are particularly valuable for those looking to enhance their professional image and connect more effectively with their target audience.
Connect with Annie Margarita Yang:
- Annie's Website: https://www.annieyangfinancial.com/
- LinkedIn: https://www.linkedin.com/in/annieyangfinancial/
- YouTube: https://www.youtube.com/c/anniemargaritayang
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Are your marketing efforts stuck in a rut, with your emails feeling more like sporadic maybes than a well-oiled machine? Say goodbye to inconsistency and hello to the transformative power of email automation with me, Kendra Corman, on the Imperfect Marketing Podcast.
Topics covered in today's conversation include:
- The importance of automating basic email tasks like confirmations and thank you messages
- Recommendations for starting with email services like ConvertKit for new marketers
- Strategies for delivering lead magnets efficiently
- Building automated email sequences that nurture relationships before making a sales pitch
- Creating targeted messaging based on customer interests and behaviors
- Utilizing automation for specific purposes like cart abandonment or membership renewals
- The role of automation in strengthening relationships with subscribers and clients
Kendra underlines the importance of starting small with automation gradually expanding efforts over time for better engagement and results.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of Imperfect Marketing, host Kendra Corman welcomes back digital marketing specialist David Forman, founder of Clarity Creative Group. David, with a rich background in website development and SEO, dives deep into the nuances of Local Search Engine Optimization (Local SEO) and its critical role in enhancing business visibility online.
Key points covered in this episode:
Defining Local SEO: Understanding the importance of Local SEO and how it differs from general SEO. David highlights the role of the 'map pack' in search results and strategies for effective local search visibility.
Navigating Google Business Profile and Apple Business Connect: Insights into the significance of maintaining an updated Google Business Profile and the emerging role of Apple Business Connect in boosting local online presence.
Crucial Factors Influencing Local SEO: David sheds light on essential factors that impact local SEO rankings, including the importance of location, the power of customer reviews, and the strategic selection of business categories.
The Role of Reviews in Local SEO: Learn how both positive and negative reviews shape a business's online reputation and influence customer decisions.
The Impact of Listing Services on Local SEO: Exploring various listing services and directories, and their relevance to local SEO. David advises on where businesses should focus their listing efforts.
Expert Advice for Enhancing Local SEO: Practical tips for businesses to improve their local SEO, including updating business profiles, engaging with customer reviews, and ensuring relevant local information on websites.
David’s Key Marketing Lesson: David shares his valuable lesson on the importance of experimenting with new marketing strategies and tools, encouraging businesses to stay adaptable and innovative.
David Forman provides an in-depth look at Local SEO, offering valuable advice for businesses seeking to strengthen their local online presence. His expertise and insights make this episode a must-listen for anyone looking to navigate the evolving landscape of local SEO effectively.
Connect with David:
- Clarity Creative: https://www.iwantclarity.com/
- LinkedIn: https://www.linkedin.com/company/clarity-creative-group/
- YouTube: https://www.youtube.com/@UC-I_WZ_lQCCiNTj51ZhoZOw
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever wondered why your services aren't the talk of the town, or why clients aren't flocking to your latest offerings? Buckle up, as we spill the beans on how to jazz up your service launches and make them stick in the minds and wallets of your clientele.
Topics covered in today's conversation include:
- The importance of pre-launch activities, including building momentum and engaging with potential clients
- Creating enticing lead magnets, such as limited trial offers and VIP perks
- Utilizing client testimonials and social proof to build credibility
- Crafting compelling sales pages focused on client benefits, not just service features
- Promoting the launch across various platforms and leveraging affiliates or referral partners
- Spotlighting client success stories post-launch to reinforce the value of the service
- Continuously refining and enhancing services based on client feedback
Kendra emphasizes the need for a strategic approach to service launches, focusing on creating value and building strong client relationships.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode, Kendra Corman talks with Mike Capuzzi, a seasoned publisher, author, and book publishing coach. Mike introduces the concept of "Shooks" (Short Helpful Books) and discusses their significance in the business world. If you've ever considered writing a non-fiction book for your business but were unsure how to proceed, this episode offers invaluable insights.
Topics covered in today's conversation include:
- The concept of a "Shook" (Short Helpful Book) and its unique branding
- Why being a published author is crucial for differentiating oneself in business
- The advantages of writing a Shook over a traditional, longer book
- How Shooks can be leveraged by business owners to grow their business and establish authority
- The impact of AI on book writing and personalization of content
- Practical tips for business owners to start their journey in becoming Shook authors
- Long-term strategies for utilizing Shooks as a key marketing tool
Mike Capuzzi shares his experiences and provides practical advice for business owners looking to enhance their market presence and authority through the power of publishing. His insights into the evolving landscape of book publishing, especially with the integration of AI, are particularly enlightening.
Resources:
Mike's Shooks- https://MikeCapuzzi.com/magic
Connect with Mike:
- Mike's Website: https://mikecapuzzi.com/
- Mike on LinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Unlock the secrets to expanding your reach with robust email list strategies that stand the test of time. On the latest Imperfect Marketing Podcast, we delve into the art of cultivating a thriving subscriber base that's not only large but teeming with quality contacts.
Topics covered in today's conversation include:
- The significance of intentional and thoughtful contact collection
- Creating irresistible lead magnets tailored to your audience's needs
- Marketing strategies for promoting lead magnets
- The value of nurturing subscriber relationships through automated email sequences
- The analogy of email marketing to dating: building relationships gradually
- Analyzing open and click-through rates to refine messaging
- The importance of list hygiene and removing inactive subscribers
Kendra stresses the importance of genuine relationship-building and high-quality content in creating a responsive email audience. She advises against taking shortcuts and underscores the long-term benefits of a well-managed email list.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of Imperfect Marketing, host Kendra Corman is joined by Donna Dube, a certified director of operations and business growth strategist. Donna discusses her journey from resisting marketing to embracing it, and how she found a system that aligns with her as an "operator" and a self-proclaimed "lazy marketer."
Key points covered in this episode:
- Overcoming the challenges of integrating marketing into a business that doesn't naturally lean towards marketing strategies.
- Donna’s concept of 'lazy marketing' - a system of implementing one marketing strategy at a time, ensuring its smooth operation before adding another.
- The importance of breaking down big marketing tasks into manageable chunks and systematically addressing them.
- The concept of CEO power hour: setting top priorities every week and ensuring consistent progress towards business goals.
- Differentiating between maintenance and growth tasks in a business and focusing on growth-oriented activities.
- Practical tips for small business owners on delegation and optimizing their time for revenue-generating activities.
- Donna's emphasis on choosing marketing activities that align with personal preferences and the business's target audience.
Donna shares her strategies for avoiding the feast or famine cycle in business by maintaining consistency in marketing efforts and focusing on growth. She also provides practical advice for creating a weekly roadmap that aligns with long-term business goals.
Connect with Donna:
- Donna's website: https://ceoamplify.ca/
- LinkedIn: https://www.linkedin.com/in/donna-dube/
- YouTube: https://www.youtube.com/@ceoamplify
- Instagram: https://www.instagram.com/productivityplusva/
Resources:
- Unlock the CEO's secret to working smarter, not harder with a weekly CEO power hour! https://ceoamplify.ca/powerhour
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever felt like you're wrestling a mythological creature every time you try to manage your email list? Well, you're about to learn how to tame that beast and turn your email campaigns into a well-organized powerhouse of engagement and conversion.
Topics covered in today's conversation include:
- Centralizing data into a master contact list for efficiency
- The importance of choosing the right CRM and email service (mentions of Constant Contact and ConvertKit)
- Segmenting your audience for tailored messaging and higher engagement
- Using dynamic content to streamline email creation
- Organizational tips for managing email lists and avoiding chaos
- Kendra's personal experiences and client examples to illustrate key points
Resources:
- Free list management makeover guide: kendracorman.com/makeover
- Connect with Kendra on LinkedIn: www.linkedin.com/in/kendracorman
Join Kendra every Tuesday and Thursday for more Imperfect Marketing insights.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode, Kendra Corman is joined by Elayna Snyder, a personal branding coach, to explore the essence of personal branding and how it transcends traditional marketing concepts. Elayna shares her approach to helping individuals express their true selves in their professional endeavors.
Topics covered in today's conversation include:
- Rethinking personal branding beyond logos and designs to focus on individual perspective and expression
- The role of curiosity in discovering and expressing one's unique brand
- Addressing misconceptions about personal branding, especially the overemphasis on self-centric promotion
- Strategies for effectively communicating one's brand across various platforms
- The importance of listening and understanding client experiences in crafting impactful messages
- Tips for starting the personal branding journey, including self-reflection and awareness exercises
- The significance of connection in marketing and the dangers of conforming to predefined models
Elayna emphasizes the power of authenticity and self-awareness in building a personal brand that resonates with the right audience and fosters meaningful professional relationships.
Resources
- The 5 Minute Exercise to Powerfully Differentiate Yourself www.bedifferentiated.com
Connect with Elayna:
- LinkedIn: https://www.linkedin.com/in/elayna-snyder-indigo/
- Facebook: https://www.facebook.com/elayna.snyder
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever feel like your emails vanish into the abyss of your audience's inbox? Join me, Kendra Corman, as I unveil the techniques that will make your email copy impossible to ignore.
Topics covered in today's conversation include:
- Understanding your audience and using language that resonates with them
- The importance of being focused and clear in your email's purpose and call to action
- Utilizing the 80-20 rule in email content (80% value, 20% promotion)
- Designing emails for mobile devices, emphasizing clarity, conciseness, and scannability
- The effectiveness of storytelling in email marketing
- Key considerations for compelling subject lines and targeted segmentation
- Crafting clear and specific calls to action for better reader engagement
Join Kendra every Tuesday and Thursday as she explores the nuances of marketing and shares insights for growth through Imperfect Marketing.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode, Kendra Corman is joined by Julia Block Pearson, CEO of Stratos Creative Marketing, to delve into the nuances of using social media effectively for business growth. Julia shares her insights on the challenges and strategies for improving business relationships with social media.
Topics covered in today's conversation include:
- Overcoming the love-hate relationship many business owners have with social media
- Understanding the true indicators of success on social media beyond follower count
- The importance of aligning social media efforts with business goals
- Strategies for creating an effective and manageable social media presence
- The role of social media in the sales pipeline and its integration with email marketing
- Utilizing lead generation ads to grow email lists
- The significance of giving consumers autonomy in opting in or out of email lists
- The value of clean and engaged email lists over sheer numbers
- The impact of social media and email marketing on customer relationships and sales
Julia emphasizes the importance of starting with clear business goals, understanding the target audience, and using social media as a tool to support and enhance overall marketing efforts.
Resources:
- Stratos Creative Marketing Resources: https://stratoscreativemarketing.com/resources/
Connect with Julia:
- LinkedIn: https://www.linkedin.com/in/juliablock/
- Instagram: https://www.instagram.com/stratoscreative/
- Facebook: https://www.facebook.com/stratoscreative
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Have you ever found yourself lost in the whirlwind of podcast planning, unsure of the next step? Fear not, as I, Kendra Corman, guide you through the ins and outs of podcast momentum mapping on Imperfect Marketing.
Topics covered in today's conversation include:
- The concept of podcast momentum mapping
- Envisioning your podcast dream and creating a roadmap for success
- Breaking down goals into manageable steps
- Overcoming potential roadblocks in podcasting
- The importance of consistent progress and adaptability
Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.
Resources:
- Downloadable momentum mapping template: KendraCorman.com/momentum
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this exciting episode of Imperfect Marketing, host Kendra Corman is joined by Julie Livingston, a public relations and LinkedIn marketing expert based in New York City. Julie shares invaluable insights on how to harness the power of LinkedIn to enhance personal branding, thought leadership, and company visibility.
Key Topics Discussed:
- The synergy between Public Relations and LinkedIn as powerful tools for building brand reputation and visibility.
- The significance of an authentic and human approach on LinkedIn.
- Strategies for enhancing executive visibility on LinkedIn and the importance of optimizing personal profiles.
- The role of thought leadership in standing out on LinkedIn, countering the myth that thought leadership is dead.
- Tips for creating engaging LinkedIn content, including the use of personal stories, graphics, and multimedia.
- Leveraging LinkedIn's features like LinkedIn Live, audio posts, and collaborative articles for enhanced engagement.
- The importance of company pages on LinkedIn and ways to engage employees in brand promotion.
- Julie's personal lessons in marketing: the value of taking risks and embracing creativity.
Key Quotes:
- "LinkedIn is an underutilized public relations platform. It's crucial for executives to raise their visibility on this platform."
- "Authenticity and showing your human side on LinkedIn attract readers and followers."
- "Taking risks in marketing is essential. It's exhilarating when these risks work out and lead to success."
Julie Livingston emphasizes the importance of LinkedIn as a pivotal tool in today's business landscape. Her tips and strategies provide listeners with actionable steps to enhance their LinkedIn presence and elevate their brand narrative. For more insights and resources from Julie, visit wantleverage.com and connect with her on LinkedIn (link in show notes).
Remember, applying these tips from our conversation with Julie can significantly impact your professional growth and brand visibility. If you found this episode helpful, please rate and subscribe to Imperfect Marketing for more insightful discussions.
Connect with Julie:
Julie's Tip Sheet: https://wantleverage.com/
Julie on LinkedIn: https://www.linkedin.com/in/julieliv/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode, Kendra Corman explores emerging marketing trends for 2024. She discusses the transformative role of Artificial Intelligence (AI) in marketing, emphasizing its use in idea generation and customer persona development. Kendra highlights the enduring importance of authentic relationships and storytelling in a tech-driven world, the power of video content across platforms, and the effectiveness of email marketing in the B2B space. Above all, she stresses the need for authenticity in branding and marketing.
Key Takeaways:
- Artificial Intelligence as a Creative Partner: AI's role in enhancing marketing creativity and efficiency.
- Authentic Relationships and Storytelling: The value of genuine human connection in marketing.
- The Power of Video Content: Utilizing video's dynamic nature to engage audiences.
- Enduring Effectiveness of Email Marketing: Email's role in B2B communication and lead nurturing.
- Authenticity in Branding: The importance of transparency and relatability in brand communication.
Notable Quotes:
- "AI is not just about automation; it's about idea generation and content creation."
- "In a landscape crowded with technology, authentic, real storytelling sets brands apart."
- "Video remains a crucial element in any marketer's toolbox."
- "Email allows you to reach your audience right where they are – in their inbox."
- "Authenticity is the heart and soul of effective communication."
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Welcome to another insightful episode of the Imperfect Marketing Podcast! In this episode, our host Kendra Corman is joined by Courtney Elmer, the founder of the Effortless Life and creator of PodLaunch. Courtney is a renowned consultant, speaker, and podcast expert, celebrated for helping entrepreneurs embrace their journey and amplify their impact through podcasting.
Key Points Discussed:
- Courtney’s journey into podcasting and the creation of her program, PodLaunch.
- The unique challenges of content creation on social media versus podcasting.
- The psychology behind creating a Top 100 podcast and the importance of understanding your audience.
- Strategies for creating binge-worthy content that resonates deeply with listeners.
- The significance of authenticity and avoiding ego-driven motives in podcasting.
- Insights into effective podcast launch and relaunch strategies.
- The importance of trusting oneself in marketing and business decisions.
Key Quotes:
"Podcasting is a powerful vehicle to share our thought leadership and create positive change."
"The key to successful podcasting is not just quality content, but tapping into the psychology of the listener."
"Marketing comes down to trusting yourself, even amidst all the expert advice out there."
Courtney Elmer emphasizes the power of authentic connection with your audience and shares her insights on making your podcast stand out. This episode is a must-listen for anyone aspiring to use podcasting as a tool for growth and impact. If you're looking to dive deeper into the world of podcasting with expert guidance, connect with Courtney through the link below:
- AntiFragile Entrepreneurship Podcast: https://www.antifragileentrepreneurship.co/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode, host Kendra Corman delves into the transformative power of effective goal-setting for 2024. Kendra shares her personal journey, focusing on her "Word of the Year" for 2024 - "Discipline." She explores how discipline can revolutionize both personal and professional realms, emphasizing its significance in achieving success.
Key Takeaways:
- The Power of a Guiding Word: Kendra highlights the impact of choosing a 'Word of the Year', with 2024's word being "Discipline." This approach simplifies decision-making and aligns actions with goals.
- Structured Goal-Setting: Utilizing tools like the Full Focus Planner and Michael Hyatt's method, Kendra discusses setting specific, measurable goals and breaking them down into daily actions.
- The Role of Discipline: The episode emphasizes the importance of discipline in managing resources and time, and sticking to set goals.
Notable Quotes:
"Discipline in how I manage my time, my resources, and how I approach my goals."
"Choosing a word for the year is more than just a fun exercise. It’s a commitment."
"It’s about making sure every effort counts, every action has a purpose."
Resources (#notsponsored)
Full Focus Planner: https://fullfocusstore.com/pages/planner
Michael Hyatt's Goal Setting Method: https://fullfocus.co/system/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this week's episode, we're exploring the cutting-edge world of AI in content marketing with Maximilian Gutsche, the driving force behind Unifire.ai.
In This Episode:
- Understanding Generative AI: Dive into what generative AI is and its role in content creation. Max provides a technical perspective on how AI, like large language models, can generate diverse outputs from text to videos.
- AI in Content Marketing: Discover how AI is reshaping content marketing. Max shares his views on the potential of AI in creating not just generic content but also highly technical and niche material.
- The Art of Repurposing Content with AI: Max discusses the importance of repurposing content and how AI can transform a single piece of content into multiple formats, enriching your marketing strategy.
- Creating Engaging Content: Learn how AI can help maintain your unique voice and tone in content, ensuring authenticity in every piece you publish.
- The Importance of Staying Original: The conversation delves into why it's crucial to keep content original and engaging to stand out in a saturated market.
- Misconceptions and Cautions in AI: Max addresses common misconceptions about AI in marketing and shares valuable tips on what to avoid when using AI tools.
- Max's Biggest Marketing Lesson: In line with the theme of the show, Max reveals his biggest lesson in marketing, emphasizing the importance of originality and overcoming the fear of imperfection.
- Kendra’s Take on AI and Strategic Creativity: Kendra shares her insights on how AI can free up time for more strategic thinking and creative execution in marketing.
Join us for this enlightening conversation with Maximilian Gutsche and discover how AI can be a game-changer in your content marketing strategy.
Connect with Max on LinkedIn: https://www.linkedin.com/in/maximiliangu/?originalSubdomain=de
ImperfectMarketing #MaximilianGutsche #AIContentMarketing #UnifierAI #DigitalMarketing #PodcastEpisode
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this Imperfect Marketing Brief, Kendra Corman guides us through an essential end-of-year reflection, focusing on preparing for a successful 2024 in marketing. With December halfway through and the holiday season in full swing, Kendra emphasizes the importance of using this time to not only relax and enjoy but also to thoughtfully consider what has and hasn’t worked in our marketing strategies over the past year.
Key Points Discussed:
- Reflect on 2023:
- Evaluate your accomplishments and areas where you fell short.
- Analyze what marketing strategies worked well and which didn’t.
- Understand where your business and repeat customers originated from in 2023.
- Reset for 2024:
- Embrace the chance for a fresh start, especially if some goals weren’t met.
- Kendra shares her personal experience of restructuring her schedule for efficiency.
- Encourages listeners to reassess and reshape every aspect of their business and marketing strategy.
- Recharge Your Marketing Plan:
- Find excitement in your upcoming marketing activities.
- Allocate dedicated time for different marketing tasks (social media, website updates, etc.).
- Engage with your best clients to understand their evolving needs and align your strategies accordingly.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
This week's episode features Jannette Anderson, a strategic planning, sales, and marketing expert with over 40 years of experience. Join us as we dive deep into the essence of marketing and personal growth, exploring the critical importance of understanding your 'why.'
Episode Highlights:
- Jannette Anderson - The Expansionist: Learn more about Jannette’s extensive experience and her unique approach as a contrarian in the business world. With her extensive background, ranging from a press operator to VP of Professional Services, Jannette shares her passion for helping businesses and individuals grow.
- The Significance of 'Why': Jannette discusses why knowing your 'why' is crucial in business and marketing. It's not just about your purpose or mission; it's about the thread that weaves through your life, influencing your decisions and motivations.
- Creating Impactful Content: The discussion delves into the importance of producing content in today's saturated digital world. Jannette offers her insights on how to create content that genuinely engages and converts leads into engaged leads.
- Lead Magnets and Their Importance: Every entrepreneur needs a lead magnet, but what kind should it be? Jannette talks about the types of lead magnets that are most effective in capturing and maintaining the interest of your potential clients.
- Understanding Your Audience: An essential aspect of marketing is knowing your audience's needs and meeting them where they are. Jannette emphasizes the importance of addressing the audience's current problems and pain points rather than overcomplicating your message.
- The Biggest Marketing Lesson: In a candid moment, Jannette shares her biggest marketing lesson learned, emphasizing the willingness to make mistakes and the importance of testing and adapting your strategies.
This episode is packed with invaluable advice for entrepreneurs and business owners. Tune in to gain insights that could transform your approach to marketing and help you understand the profound impact of your 'why.'
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode, we delve into the dynamic world of video marketing with Chris Weiher, a seasoned video producer and founder of Cleaver Creative. With over 20 years in the industry, Chris brings a wealth of knowledge about leveraging video for B2B marketing, particularly on platforms like LinkedIn.
Key Highlights:
- The Power of Video in B2B Marketing: Chris shares his journey into video marketing on LinkedIn and how it aligns clients with his values and personality, leading to better business relationships.
- Starting with Video Content: Tips on how beginners can dive into video production, including starting with frequently asked questions and embracing imperfections in videos for authenticity.
- Costs and Production Packages: An overview of different video production packages offered by Cleaver Creative and their suitability for various business sizes.
- Overcoming Video Anxiety: Chris discusses common concerns people have about appearing on video and how to overcome them.
- Equipment and Setup Tips: Practical advice on the basic equipment needed to start creating quality videos.
- Content Frequency and Consistency: Insights into how often you should post videos and the importance of consistency in video marketing.
- Authenticity in Marketing: The discussion highlights the importance of being genuine and how it impacts audience engagement and trust.
- Chris's Biggest Marketing Lesson: The episode wraps up with Chris sharing his most significant learning in marketing - balancing quality with consistency.
Connect with Chris Weiher:
For more insights and tips on video marketing, connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisweiher/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imagine a world where automation and personal touch blend seamlessly in your marketing strategies. A world where you can engage deeply with your audience without sacrificing the efficiencies of modern technology. Welcome to that world as we explore the fine line between automation and personal touch in this episode of Imperfect Marketing. We delve into the undeniable importance of automation in today's business landscape, providing efficiency, scalability, and valuable insights into audience behavior.
Yet, we don't forget to emphasize the irreplaceable value of human connection in forging trust and loyalty. We explore how to thread the needle between these two, focusing on the power of segmentation to personalize messages for different audience segments. We share tips and tricks on how to mix automated responses with human interactions for customer service, using real-life scenarios. Plus, we reveal tools that can help you personalize within automated processes and offer guidance on making each interaction authentic. Don't miss out on this insightful journey into the heart of balanced marketing. Subscribe, share, and leave a review for Imperfect Marketing to keep the wisdom flowing.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Are you feeling the pinch of a tight marketing budget but refuse to let it slow your business down? This episode is your treasure trove of budget-friendly marketing insights. As your host, Kendra Corman, I share my tried-and-true strategies for making the most out of limited resources. We explore the importance of building connections through local networking groups and how to maximize their potential for growth. We dive into the digital marketing world and discuss how social media and valuable content creation can effectively reach your target audience. Plus, we uncover the power of email marketing tools and their potential benefits for your business.
No marketing discussion would be complete without touching on the art of authenticity in online networking. In this episode, I underline the significance of being your genuine self and contributing to the community before expecting referrals. We also delve into the world of strategic alliances and how they can open doors for your growth. From cross-promotion tactics to collaborating with micro-influencers, I share my experiences and provide you with actionable tips to thrive. So, if your marketing budget is making you sweat, don't fret. Tune in and learn how to turn that constraint into a catalyst for creativity and growth. Remember, a tight budget is not a roadblock, but an invitation to think outside the box.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever wonder why some businesses have a strong presence on LinkedIn while others barely make a blip? LinkedIn coach extraordinaire, Brenda Meller, sheds light on why she's made LinkedIn her platform of choice for business networking and brand building. With a penchant for helping solopreneurs, job seekers and business professionals, Brenda walks us through the importance of being active on this platform. She emphasizes the relevance of knowing where your audience is and how to redirect them to your more active platforms.
Key Takeaways:
- Meet Your Audience Where They Are
- Choose platforms where your audience is, even if it’s just one like LinkedIn.
- Have basic profiles elsewhere to redirect people to your main platform(s).
- Increase Employee Advocacy
- Give employees header image options and guidance to comfortably embrace branding.
- Address concerns about job searching openly in trainings.
- Engage Volunteers
- Create quick, streamlined instructions to easily facilitate sharing.
- Give recognition and praise to volunteers who engage and share content.
- Blend Content Strategically
- Mix personal and professional posts to keep audiences engaged on LinkedIn.
- Address common content concerns by providing “air cover” through guidance.
- Say Yes to Opportunities
- Say yes to podcast and speaking opportunities to gain visibility.
- Remember you’ve already been vetted as an expert for these opportunities.
Notable Quotes:
- "If you only want to be on one platform, that's fine. You don't have to be on any platforms at all. But if you choose to be on one platform, choose the platform where your audience can be found." - Brenda Meller
- "When you show up in someone's email inbox, you're controlling when that happens, not them, whereas on social media, they're controlling, and the algorithm is controlling, what they see." - Kendra Corman
- "Take those [speaking opportunities] as opportunities. And then think that also helps to strengthen the relationship." - Brenda Meller
Resources:
- Brenda’s LinkedIn: https://www.linkedin.com/in/brendameller/
- Brenda’s Website with free checklists: https://www.mellermarketing.com/
- Kendra's LinkedIn: https://www.linkedin.com/in/kendra-corman-mpa-60ba402/
- Imperfect Marketing YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Imagine the power of a well-planned social media calendar in your hands. Yes, that's the secret to maintaining a steady and engaging online presence! I, Kendra Corman, will walk you through the essentials of a well-structured social media calendar, highlighting its pivotal role in ensuring consistency, growth, and engagement of your audience. We'll discuss planning your content, identifying clear themes, and why a calendar can provide a clear framework for analyzing your social media impact. I'll also let you in on my favorite online scheduling tools, and how to use them effectively to keep your social media game on point.
Remember, the key to a successful social media calendar is being adaptable and flexible! I'll share my personal experiences on what types of posts have garnered the most engagement, nudging you to try new things and adjust your calendar based on your learnings. Plus, I'll be talking about a common pitfall - signing up for more platforms than you can manage, reminding you that social media is meant to be both social and interactive. Also, stick around for a sneak peek into our next episode where we talk about cost-effective marketing strategies for bootstrap startups. This episode is packed with tips and insights that are crucial in keeping your marketing game strong. It's time to get social!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever wonder why some brands stick with you more than others? What if I told you it's not always about the product or service, but rather the story behind it? Emmy award-winning documentary filmmaker, Mariana Henninger, joins us to unveil the incredible power of brand videos, and how they can be your secret weapon in building trust and rapport with your audience. Learn to transform your brand's narrative into a meaningful connection that moves beyond the mundane client-business relationship, and nurtures a sense of camaraderie.
Key Takeaways:
- Resonating Through Storytelling:
- Understanding your audience’s pains and desires to shape content that elicits the emotions needed to gain their trust.
- Telling your authentic story allows people to see you not just as an expert, but also as a friend.
- The Power of Emotion-Driven Visuals:
- Using visuals as “narrative transportation” to make people feel immersed in your story and brand.
- Incorporating vivid, symbolic visuals that evoke emotions and metaphors.
- Converting With Strategic Placement:
- Brand videos build trust faster, framing everything else your audience sees from you.
- Placing your video across platforms and keeping it top-of-funnel.
- Overcoming On-Camera Hesitation:
- Reframing video creation as a business necessity, not vanity.
- Focusing on serving your audience, not yourself.
Notable Quotes:
- "Your business is not going to be its best. None of what you do is going to really have the most impact and the most powerful unless you understand your audience." - Mariana
- "No amount of credentials or even testimonials will really replace the value that we can get from knowing who that person is, what their values are, what drives them." - Mariana
Resources:
- Mariana’s Website: http://www.brandmagnetic.com/
- Brand Video Starter Guide: http://brandmagnetic.com/guide - a video training that walks you from start to finish on how to create your own Brand Video.
- Kendra Corman’s Website: https://kendracorman.com/
- Kendra's LinkedIn: https://www.linkedin.com/in/kendracorman/
- Kendra's Facebook: https://www.facebook.com/h2hmarketingconsulting
- Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever wondered why a simple 'thank you' could be a game-changer in your business? This episode of the Imperfect Marketing Brief promises to reveal exactly that! We dive into the incredible impact expressing gratitude can have on customer loyalty and how it can make you stand out in today's highly competitive, digital world.
Join me, Kendra Corman, as I share tips on creating personalized thank you notes that leave a lasting impression. Hear about a fascinating case study from Bud Light, highlighting the importance of authenticity in your expressions of gratitude. We also discuss ways to use social media to acknowledge and appreciate your clients, and the long-term benefits of embedding a culture of gratitude in your business. So, if you're ready to explore why saying 'thank you' might just be your most important marketing strategy, this episode is a must-listen!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Get ready to rethink everything you know about Facebook Ads! Nicki, founder of the Digital Exchange, joins us to unveil the raw potential of advertising on this omnipresent platform. While some may write off Facebook as passe, Nicki argues that it's a treasure trove for marketers, thanks to its impressive reach and easy targeting capabilities. We also delve into the nuances of Facebook groups and how they provide a unique avenue for innovative marketing. Post-IOS 14, ad targeting strategies have undergone a transformation. We chat with Nicki about this shift and why a broader targeting approach can now fetch better results.
Key Takeaways:
- The Might of Meta Ads:
- Understanding and utilizing lead gen ads effectively to augment email lists.
- Crafting and leveraging lead magnets to create a surge in audience engagement and conversions.
- The Double-Edged Sword of ‘Fake Urgency’:
- Exploring the ethics and efficacy of utilizing ‘fake urgency’ in marketing strategies and client engagement.
- Harnessing the Meta Ads Library:
- Unpacking the usage of the Meta Ads Library, enabling marketers to rediscover and analyze ad content effectively.
- Fortifying Marketing with Email Lists:
- Highlighting the vitality of email lists as a solid and reliable asset amidst the precarious nature of social media platforms.
- Tackling Challenges on Social Media Platforms:
- Narrating experiences and strategies to mitigate the challenges posed by issues like spam, fake reviews, and account disabling on platforms like Facebook.
- Insights into Imperfect Marketing:
- Embracing selectivity in channel utilization and avoiding an over-diluted presence across multiple platforms.
Notable Quotes:
- "If you don't give them a reason to respond today, they won't." - Nicki Sciberras
- "When you show up in someone's email inbox, you're controlling when that happens, not them, whereas on social media, they're controlling, and the algorithm is controlling, what they see." - Kendra Corman
- "It's so disheartening because you've invested so much time and it's scary because yeah, you are relying on those platforms to bring new sales." - Nicki Sciberras
Resources:
- Meta Ads Library – An essential resource to review and analyze ad content on Meta (Facebook) platforms. https://www.facebook.com/ads/library/
- Email Marketing Tools: Platforms like Constant Contact and ConvertKit, and others that enable robust and dynamic email marketing.
Connect:
- Nicki's Website: Thedigitalexchange.co
- Kendra Corman’s Website: https://kendracorman.com/
- Kendra's LinkedIn: https://www.linkedin.com/in/kendracorman/
- Kendra's Facebook: https://www.facebook.com/h2hmarketingconsulting
- Impe
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Prepare to get spooked as we dig deep into the cauldron of marketing strategies in our Halloween special. With a pumpkin full of tricks and treats, I promise that by the end of this episode, you'll have a bagful of ideas on how to make your marketing strategies a treat rather than a trick.
In this haunted house of marketing, we've got some treats for you: the importance of crafting high-quality content, truly socializing on social media platforms, and the magic of customer testimonials. But beware, we've also got some tricks to avoid - like the common pitfall of ignoring SEO, the ghostly risk of inconsistent branding across platforms, and the dark shadow of neglecting email marketing. We even have a few ghoulish tales from my own struggles in the field and a guest appearance from a marketing strategist who knows a thing or two about managing social media platforms. So grab your broomstick, and join us as we fly through the night, confronting our marketing fears and turning them into sweet treats. Just remember, every creaking door and sudden chill is a lesson waiting to be learned.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
We're redefining the concept of work-life balance in our latest discussion with none other than Donnie Boivin, the mastermind behind Success Champions and Success Champion Networking. Known for his entrepreneurial prowess and sage advice, Donnie shares his remarkable journey of breaking away from the conventions of corporate America and creating a business that aligns with his lifestyle. We dive deep into the concept of business freedom and Donnie's experiences running multiple ventures alongside a full-fledged farm. We also unravel the importance of setting hard deadlines and prioritizing tasks.
Key Takeaways
- The Learning Curve: Donnie elucidates that everyone begins as a novice, and through experiencing frustrating, awkward, and weird moments, significant learning and improvement transpire.
- Importance of Starting: Drawing upon a conversation among billionaires on TikTok, Donnie underlines that the key to success and learning is to simply start and persevere through the experiences.
- Innovation through Discomfort: Moments of frustration often serve as pivotal points where individuals innovate and find more efficient ways to achieve their goals.
- The Power of Experimentation: Both Donnie and Kendra advocate for viewing life and business as a series of experiments, where learning from each attempt is more valuable than perceiving situations as failures.
- Adaptability in Business: A flexible approach to business, where your initial idea morphs and improves through applied learnings and varied tries, enhances success probability.
- Networking Nuances: Donnie shares an anecdote about networking events, emphasizing that skills like networking do come back even after a hiatus, much like riding a bicycle.
- Marketing Challenges: Donnie highlights a notable challenge they faced regarding the marketing of the Badass Business Summit, spotlighting the importance of being aware of platform restrictions when naming and creating marketing materials for an event.
Notable Quotes
- "You have to be willing to make a fool of yourself because that's where you learn everything." - Donnie Boivin
- "It’s at the moment of some sort of frustration that you actually learn stuff." - Donnie Boivin
- "The more you start, the more you learn. And what do they say? The more you fail, the more you learn and move forward too. So, fail fast." - Kendra Corman
- "Be cognizant of what the heck you're putting out there and look at all the things; don't do what I typically do and go, 'Oh, that's a good idea,' and run that direction. Do due diligence. It'll save you a lot of damn heartache." - Donnie Boivin
Resources
- Donnie Boivin’s Website: https://donnieboivin.com/
- Kendra Corman’s Website: http://kendracorman.com/
- Kendra's LinkedIn: https://www.linkedin.com/in/kendracorman/
- Kendra's Facebook: https://www.facebook.com/h2hmarke
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever wonder how holidays can supercharge your marketing strategies? We're going to crack this nut together! Starting with a Halloween countdown, we’ll explore innovative ways to make even a last-minute plan count. Spooky social posts, webinars or special events, we’ve got you covered. We’ll also reflect on the importance of post-mortems for past campaigns and the role of return on investment in keeping your marketing healthy and profitable.
As we march towards Thanksgiving, we'll discover how this can become the golden opportunity to express appreciation for your clients. Imagine sending out thank you notes, small gifts, or even showcasing their projects on your platforms! We'll also delve into how to incorporate themes of gratitude, community, and giving in your content. Now, let’s not forget about Christmas and the New Year – consider gift guides, festive cards, and year-end reviews. The mission is to provide unmatchable value to your audience, so their needs and struggles will always be our focal point. And, don’t skip next week’s Halloween special – a trick or treat spooktacular loaded with marketing tips! So, buckle up and join us next Tuesday for a thrilling ride!
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ready to skyrocket your business through strategic blogging? Prepare for a knowledge-packed episode as we chat with Allison Verhalen, a maestro of content marketing and SEO. We peel back the layers of blogging benefits, including SEO boosting, educating your client base, and setting yourself up as an industry thought leader. With Allison's insights, you'll grasp an understanding of how often you should blog and why owning your content is paramount.
Key Takeaways
- The Significance of Blogging: Allison emphasizes the importance of blogging in SEO, client education, and guiding clients through their buying journey by providing relevant and ample content.
- Blog Writing Strategies: Different approaches to blog writing, including creating in-depth content and maintaining regular posts, are discussed, with Allison recommending a mix of both strategies.
- Choosing a Blogging Platform: The importance of content ownership and customization capabilities is highlighted, with WordPress being a preferred platform due to these aspects.
- SEO and Keyword Strategy: Allison shares insights into effective keyword research, considering search volume and competition, and aligning keywords with different stages of the buyer’s journey.
- Content Distribution and Utilization: After publishing, content should be distributed through various channels and utilized in conversations to answer queries and overcome objections.
- Addressing Blogging Objections: Common objections to blogging, such as not being a good writer or not knowing what to blog about, are addressed with practical solutions and content ideas.
Notable Quotes
- "If you're not blogging at least once or twice a month, Google's not going to recognize you as having recent, relevant content." - Alison Ver Halen
- "I recommend WordPress because you own your content." - Alison Ver Halen
- "Long tail keywords are going to be less competitive, and they're going to be closer to the buying decision." - Alison Ver Halen
- "You can't just publish a blog and expect people to find it. You have to distribute it." - Kendra Corman
Resources
- AV Writing Services: http://avwritingservices.com/
- Kendra Corman's Website: http://kendracorman.com/
- Kendra's LinkedIn: https://www.linkedin.com/in/kendracorman/
- Kendra's Facebook: https://www.facebook.com/h2hmarketingconsulting
- Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever wondered how collaborations and partnerships could skyrocket your podcast's popularity? Join me, Kendra Corman, as I navigate through this fascinating subject, sharing how the power of networking could increase your reach. I'll discuss the art of guest appearances, the benefits of co-branded episodes and sponsored content, and how these can be leveraged to attract a wider audience.
Key Takeaways:
- Networking: One of the best ways to grow your podcast is through networking and having guests share your episodes with their audience.
- Types of Collaborations: Guest appearances, co-branded episodes, and sponsorships can all help grow your audience.
- Finding the Right Partners: Make sure to research potential partners to ensure they align with your content and audience.
- Clear Agreements: Always have a clear agreement outlining what each party is expected to provide.
- Maintain Quality: Be cautious about maintaining the quality of your podcast when collaborating with others.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever wondered why a well-told story can pull you in so effortlessly? Our guest Richard, an acclaimed filmmaker, author, and master storyteller, unravels this with an infectious passion. He delves into why a staggering 85-98% of our daily communication revolves around stories and how harnessing this power can boost learning and engagement.
Key Takeaways
- The Pivotal Role of Storytelling: Richard underscores that 85% of daily communication involves some form of narrative structure, highlighting its importance in connecting, entertaining, and compelling audiences.
- AI’s Role in Enhancing Creativity: ChatGPT can be utilized to brainstorm, outline, and create content, acting as a tool to amplify creativity and individualism in storytelling and content creation.
- AI as a Complementary Tool: Richard views AI as a tool that enhances and streamlines the creative process, with humans being the ultimate arbiters of content quality and alignment with personal or brand messaging.
- Navigating Fears and Embracing AI: Despite prevalent fears and anxieties about AI, Richard encourages individuals to embrace, explore, and experiment with the technology, highlighting its potential to create new opportunities and enhance skills.
- Importance of Verification: While acknowledging ChatGPT’s content generation capabilities, Richard notes its susceptibility to generating fictitious information, emphasizing the need for verification and critical thinking.
- Iterative Process in Marketing: Richard shares his marketing philosophy of experimentation, revision, and progression, encouraging the use of technology like ChatGPT to explore innovative ideas in marketing.
Notable Quotes
- "Eighty five percent of all our daily communication is told through story or some sort of narrative structure." - Richard Rosser
- "ChatGPT is a tool that can help us all amplify our creativity. It can help us really heighten our originality, our individualism." - Richard Rosser
- "We, as human beings, are the critical thinkers." - Richard Rosser
- "Embrace this new technology, use it, experiment with it, explore with it, and remember how important and compelling a story can be as you go..." - Richard Rosser
Resources
- Richard's Website: https://aiexplained.ai/
- Kendra Corman's Website: http://kendracorman.com/
- Kendra's LinkedIn: https://www.linkedin.com/in/kendracorman/
- Kendra's Facebook: https://www.facebook.com/h2hmarketingconsulting
- Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Are you always wrestling with time, feeling overwhelmed by tasks, and constantly on the brink of burning out? Imagine a world where you've harnessed the power of time management and productivity is at its peak. We've been there, and we're sharing our experiences and lessons learned from implementing the Pomodoro technique — the game-changer in our daily routines. Tune in as we navigate this proven method that involves 25-minute focused work intervals, short breaks, and longer rest periods.
This episode is packed with practical advice on mastering time management with the Pomodoro technique — join us and take control of your time, instead of it controlling you.
Key Takeaways:
- Basic Principles: Work in 25-minute intervals, known as "Pomodoros," followed by 5-minute breaks. Take longer breaks after completing multiple Pomodoros.
- Avoid Distractions: Keep a notepad for stray thoughts and turn off all notifications.
- Work-Life Balance: The technique helps prevent burnout and increases productivity.
- Time Estimation: Pomodoros can help you better estimate the time needed for tasks.
- Adaptability: The technique can be adapted to fit your personal needs and schedule.
Looking for the Time Timer? Here is my Amazon Affiliate Link to it: https://amzn.to/3qYhpQd
Please note that I may receive compensation if you choose to purchase through my Amazon Affiliate Link.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Think email marketing is a relic of the past? Prepare to have your mind changed as we unpack its untapped potential with top 1% growth consultant, John. He firmly counters the misconception that email marketing is dead by revealing its status as the most effective form of marketing to date. We uncover the secret to building solid relationships with customers through problem-solving and the artistry of storytelling. John brings to light the importance of swiftly identifying potential buyers in your list of leads and leveraging this knowledge to your advantage.
Key Takeaways:
- Email Marketing is Not Dead: Despite the common misconception, email marketing remains one of the highest-converting forms of marketing, offering significant ROI.
- Quality Over Quantity: It's not about how many emails you send; it's about the value you provide. Building a relationship with your audience is crucial for long-term success.
- List Hygiene: Keeping your email list clean is essential. Segment your audience based on their interests and engagement levels to improve deliverability and conversion rates.
- Multiple Sales Pages: Jon suggests having between three to eight different sales pages to cater to various audience types and emotional triggers. This can significantly improve conversion rates.
- Self-Selection: Allow your audience to choose what they want to see. This not only improves engagement but also helps in better targeting and conversion.
- Consistency is Key: To stay top-of-mind, you need to be in your audience's inbox frequently. But remember, it's not spamming if you're adding value.
- Be Careful When Outsourcing: Jon shares a cautionary tale about hiring agencies without proper vetting, emphasizing the importance of due diligence.
Related Resources:
- "Influence: The Psychology of Persuasion" by Robert B. Cialdini - A book that delves into the psychology behind why people say "yes" and how to apply these understandings in various aspects of marketing. https://amzn.to/3La2KYS
- "Building a StoryBrand" by Donald Miller - This book helps you clarify your brand message so customers will listen. https://amzn.to/3PoADHX
- Google Analytics - A tool to track and report website traffic, useful for gauging the effectiveness of your email marketing campaigns. https://marketingplatform.google.com/about/analytics/
- ConvertKit Email Marketing: kendracorman.com/ck
- Constant Contact Email Marketing: kendracorman.com.cc
- FREE Defining Your Target Audience Guide: https://kendracorman.com/targetaudience
Connect with Jon at his website here: https://www.profitalize.com/
Tune in to learn how to make the most out of your email marketing efforts and avoid common pitfalls. This episode is a goldmine of information you won't want to miss!
Please note that some links may be affiliate links and I may receive compensation should you choose to purchase from those links. You are not required in any way, shape or form to use the link.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Get ready for a game-changer! This week's episode of the Imperfect Marketing Brief is all about the changes that the fourth quarter brings and how you can adapt to meet them. As we hurtle towards the end of the year, it's time to reevaluate your goals and strategies. I, your host Kendra Corman, share my personal experiences and tips on how to plan effectively, with a special focus on the power of the 12-week increment planning using the Full Focus Planner.
Key Takeaways:
- Last Chance for Annual Goals: The fourth quarter is the last stretch to hit your annual goals.
- 12-Week Increments: Kendra prefers to plan in 12-week increments, allowing for adjustments based on workload and other factors.
- The Daily Big Three: Always include at least one goal that moves you closer to your business objectives.
- Review and Adjust: Take time to review what has worked and what hasn’t, and adjust your goals accordingly.
- Don’t Overplan: Spend time doing, not just planning. Balance is key.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In episode 136 of Imperfect Marketing, host Kendra Corman sits down with Kane Barron, the manager of the UK's largest podcast agency and the host of the Podcasters Podcast. They dive deep into the world of podcasting, discussing its current trends, the importance of niching down, and how to leverage podcasting for business growth. Whether you're a seasoned podcaster or contemplating starting your own show, this episode is packed with valuable insights that can help you navigate the podcasting landscape more effectively.
Key Takeaways
- -Why Start a Podcast?: Podcasting is an excellent way to grow your business and doesn't require an enormous audience if it's niche-specific. Kane started his podcast based on his business, which he recommends for most people.
- The Importance of Being a Podcast Guest: Being a guest on other podcasts is one of the best organic strategies for growing your podcast audience. It allows you to leverage someone else's audience and provides a "try before you buy" experience for potential podcasters.
-
- Leveraging Social Media: While social media may not directly convert followers into podcast listeners, it's still a valuable tool for repurposing podcast content. Kane recommends creating daily vertical clips and posting them across all platforms.
- The Value of Long-Form Content: Podcasting allows for long-form content, which is excellent for building the "no like and trust" factor with your audience. It also provides ample material for repurposing into shorter clips for social media.
- Podcasting is Not Overcrowded: Despite the perception, the podcasting space is not as crowded as people think. Kane points out that 90% of podcasts don't make it past episode three, and of those, 90% don't make it to episode 20.
- Quality Over Quantity: The focus should be on the quality of your audience rather than the quantity. Even a few hundred dedicated listeners can be enough to monetize your podcast effectively.
- Start Now, Get Perfect Later: Don't let the fear of imperfection stop you from starting your podcast. The key is to start now and refine as you go along.
Related Resources
- Connect with Kane on LinkedIn: https://www.linkedin.com/in/kane-baron-064b0a178/
- Progressive Media: Kane Barron's podcasting, production, and marketing agency. https://progressivestudios.co/
- Podcasters Podcast: Co-Hosted by Kane Barron, a resource for aspiring and seasoned podcasters https://podcasts.apple.com/us/podcast/the-podcasters-podcast/id1592722911
- Edison Research: Mentioned as a source for podcasting statistics https://www.edisonresearch.com/edison-podcast-metrics/
- Kendra's Free Podcast Tracker Template: https://docs.google.com/spreadsheets/d/1-pRC3W64768hidAEV3IgfeRkH3IWgs-jGZg2HJ__DtE/copy
- Kendra's Free Target Audience Guide: https://courses.kendracorman.com/target-audience
- Kendra's Podcast Quiz: https://www.tryinteract.com/share/quiz/6490dc694dff57001420e4e2
Don't miss this episode full of actionable advice on how to make the most out of your podcasting journey. Subscribe, rate, and listen to Imperfect Marketing for more insights into
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ready to revolutionize your content creation? Today, I'm sharing the secrets of how AI can take your content to the next level with the power of ChatGPT. We'll break down the content creation process into manageable bits and explore how asking the right questions can significantly enhance the quality of your content. If you've ever wondered how AI can streamline your content generation, this episode is your roadmap.
Key Takeaways:
- Editing vs. Creation: AI can help you start with a draft, making the editing process easier.
- Be Specific: The quality of your input affects the quality of the output. Be specific with your questions to ChatGPT.
- The Staged Approach: Use ChatGPT for brainstorming, outlining, and then drafting/scripting in small chunks for better content.
- Ask the Right Questions: Use questions like "What do you need to know from me before starting this task?" to guide ChatGPT.
- Your Expertise Matters: While AI can assist, your unique input and expertise make the content valuable.
Looking for more? Check out my guide on how to leverage AI in your marketing: https://courses.kendracorman.com/5-ways-leverage-AI-in-marketing
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever felt like your business is running you rather than you running it? Cue Annelise Worn, who went from being a prisoner to her business to a flourishing entrepreneur. We chat about her journey, the trials and tribulations, and how she transformed her business (and mindset) to prioritize well-being and impact. Annalise shares how she started to charge what she was worth, learned to say 'no', and built a booming business that not just fills her pocket but also her heart.
Key Takeaways
- Know Your Limits: Don't overcommit or undercharge. Know what you can handle and price your services accordingly.
- Focus on Wellbeing and Impact: In addition to the standard business systems, make sure to focus on your wellbeing and the impact you want to make.
- Be Flexible but Focused: It's okay to experiment, but keep your primary goals in sight.
- Know Your Audience: Your marketing should be tailored to what your audience wants and needs, not what you think is best.
- Test and Iterate: Don't be afraid to put something out there and then adjust based on feedback
Related Resources:
- Connect with Annelise on Instagram: https://www.instagram.com/anneliseworn/
- Get her 7 System CEO Framework: https://a.anneliseworn.com/7systems
- Get Kendra's FREE Target Audience Guide: https://courses.kendracorman.com/target-audience
Connect with Kendra Corman
- Website: KendraCorman.com
- LinkedIn: https://www.linkedin.com/in/kendracorman/
- Facebook https://www.facebook.com/h2hmarketingconsulting
- Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Have you ever wished for an intern with unlimited time to aid in your content creation? That's how I heard the power of AI tools like CLAUDE.AI and chat GPT described. Kendra shares the impressive time-saving benefits she's experienced - saving her 15 to 20 hours some weeks - through using AI for content planning and research. However, she emphasizes that these tools are not a complete substitute for your unique voice and insights.
Key Takeaways:
- AI as an Intern: Think of AI tools like ChatGPT as an intern with unlimited time. They can assist but not replace you.
- Maintain Your Voice: While AI can scale your content, it's crucial to add your own thoughts, ideas, and personality.
- Target Audience Insights: AI can review a list of podcast topics and provide insights into whether they would appeal to your target audience.
- AI Tools: Kendra recommends using ChatGPT+ and Claude by Anthropic for content research and planning.
- Start with Guidance: AI can help you brainstorm and outline your content, so you're never starting with a blank page.
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
In this episode of Imperfect Marketing, host Kendra Corman sits down with Erin Curran, a podcast guest marketer. Erin shares her journey from being a podcast listener to becoming a podcast guest marketer. She discusses the benefits of being a podcast guest, from growing your audience to establishing yourself as an expert in your field. Erin also provides actionable tips for landing podcast guest opportunities and overcoming mindset blocks.
Key Takeaways
- The Power of Podcasts: Erin shares how podcasts helped her through difficult times, motivating her to get into podcast guest marketing.
- Benefits of Being a Podcast Guest:
- Grow your audience by reaching new potential clients.
- Build your reputation and position yourself as an expert.
- Repurpose podcast content for social media.
- The Importance of Personal Connection: Podcasts allow for deeper connections with your audience than short-form social media content.
- Getting Started with Podcast Guesting:
- Overcome mindset blocks through journaling and self-compassion.
- Start small by pitching to three podcasts a week.
- Personalize your pitch and make it easy for the podcast host.
- Messy Action Over Perfection: Don't wait for everything to be perfect; take messy action and learn as you go.
Connect with Erin on Instagram: https://www.instagram.com/erincurranpr/
Looking to save time or get more information from AI?
If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide.
Whether you’re a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!
Amazon: https://a.co/d/bhblVcG
Free e-version: https://courses.kendracorman.com/aibook
Don’t miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!
Ever met a chef who never cooks at home or a gardener with a wilting garden? Meet Kendra, a marketing genius who forgot to market her own business. She was the guru everyone sought for wisdom, but while she was busy turning others' businesses into landmarks, her own growth chart flattened. But when Kendra woke up to this reality, she initiated a revolution. She became her own client, overhauled her strategies, and enacted a marketing plan that not only invigorated her business but turned her into her own success story.
Key Takeaways:
- Personal Stories: Stories are easier to remember and can differentiate you from others.
- Types of Stories: Consider using case studies, customer journeys, and anecdotes to make your content more relatable.
- Avoid Jargon: Keep your stories simple and authentic.
- Start Small: You don't need an epic tale; a small anecdote can be just as powerful.
- Practice and Feedback: Continuously practice storytelling and seek feedback to improve.
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
In this episode of Imperfect Marketing, Kendra Corman sits down with Emanuel Rose, a marketing expert with over three decades of experience. They discuss the importance of the "Social CEO," the future of email and direct mail marketing, and the role of authenticity in reaching Generation Z. Emanuel shares actionable tips for becoming a more effective and relatable marketer in today's digital landscape.
Key Takeaways
- The Social CEO: The leader of an organization should be the primary influencer, sharing stories about the company, products, and personal interests.
- Authenticity Over Polish: Audiences today crave real, authentic experiences rather than polished corporate presentations.
- Direct Mail Isn't Dead: Both Kendra and Emanuel advocate for the effectiveness of direct mail, especially when it provides a tangible experience.
- The Importance of Testing: Emanuel emphasizes that marketers should always test their strategies, as the marketplace is ever-changing.
- Marketing to Gen Z: Emanuel's book, "Authenticity," focuses on the unique challenges and opportunities of marketing to the first true digital natives.
Resources
- Emanuel Rose's Books: https://amzn.to/44CMhDH
Connect with Emanuel RoseWebsite: https://emanuelrose.com/
LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/
Connect with Kendra Corman
Website: KendraCorman.com
LinkedIn: https://www.linkedin.com/in/kendracorman/
Facebook https://www.facebook.com/h2hmarketingconsulting
Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
Please note that some links I share are affiliate links and I may receive compensation if you choose to purchase through my link.
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Ready to elevate your podcast game? Let me, your host Kendra Corman, take you on my own journey from struggling beginner to a more experienced podcaster. You'll get to hear about the trials and errors of overly scripted beginnings, and the beauty that unfolds when genuine conversation takes place. I'll be sharing my top tips on conducting pre-interview research, crafting engaging questions, and creating a relaxed atmosphere for your guest.
Key Takeaways:
- Pre-interview Research: Know your guest well. Use social media, blogs, and pre-interviews to gather information.
- Crafting Questions: Start with open-ended questions that invite discussion. Tailor the questions to your audience and guest.
- Creating a Comfortable Environment: Make your guest feel at ease by having a pre-interview conversation and doing tech checks.
- Active Listening: Listen to your guest actively rather than thinking about the next question. Use editing tools to remove pauses if needed.
- Post-Interview Follow-Up: Build a relationship with your guest through email follow-ups and engage them in the promotion of the episode.
Tools Mentioned:
- PodMatch: A service that helps with pre-interview research https://www.joinpodmatch.com/kendracorman
- Descript: An editing tool that removes pauses https://www.descript.com/
Please note that some links may be affiliate links and I may receive compensation if you choose the purchase through my link.
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Are you ready to level up your marketing game? Buckle up as we unlock the intricacies of marketing strategy and content creation with none other than Kristi Mitchell, a marketing strategist with an MBA and over a decade of corporate marketing experience.
Key Takeaways
- Understanding Marketing Strategy: Kristi emphasizes the importance of looking at the big picture in marketing. She describes marketing as an overarching umbrella with various tactics like social media, email marketing, and content strategy fitting underneath it.
- The Marketing Funnel Framework: Kristi uses a marketing funnel framework to help businesses organize their marketing efforts. The funnel consists of four stages: Attract, Convert, Nurture, and Close.
- Content Creation Tips: Both Kristi and Kendra discuss the importance of creating content that resonates with your target audience. Kristi advises putting yourself in your customer's shoes and focusing on solving their problems.
- The Importance of Patience: Kristi shares her biggest marketing lesson learned: the need for patience. Marketing is a long game, and results may not be immediate.
- Repurposing Content: Kristi talks about the value of repurposing content across different platforms, such as taking LinkedIn posts and turning them into email campaigns.
Highlights
- The Role of a Marketing Strategist: Kristi's role is to help businesses figure out what pieces of the marketing puzzle make sense for them, assess existing tactics, and identify gaps or opportunities for improvement.
- Target Audience Nuances: Kristi shares her realization about preferring to work with clients who create their own content, highlighting the importance of understanding your ideal audience.
- Getting Excited About Your Content: Kristi and Kendra discuss the importance of being genuinely interested in the content you create. If you're not excited about it, your audience likely won't be either.
Resources
- Kristi's Quiz to help you determine if you are excelling and what areas may need more attention: https://www.kristimitchell.com/quiz
- Kristi Mitchell's Resource Library: https://kristimitchellmarketingconsulting.vipmembervault.com/products/courses/view/1148278
- AnswerThePublic.com
- Kendra's Free Target Audience Guide: https://courses.kendracorman.com/target-audience
Connect with Kristi Mitchell
Website: https://www.kristimitchell.com/
LinkedIn: https://www.linkedin.com/in/kristimitchell/
Connect with Kendra Corman
Website: KendraCorman.com
LinkedIn: https://www.linkedin.com/in/kendracorman/
Facebook https://www.facebook.com/h2hmarketingconsulting
Imperfect Marketing on YouTube: https://www.youtube.com/@ImperfectMarketingPodcast
If you found value in this episode, please consider rating and subscribing to Imperfect Marketing on your preferred podcast platform. Thank you for tuning in, and we look forward to having you join us for another episode soon!
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Choosing the right podcast format is essential for your show's success, but how do you know which one is the perfect fit? Discover the pros and cons of various podcast formats, from solo shows and interviews to a combination of the two, and find your ideal match. Plus, we'll explore the decision between audio-only and video podcasts, weighing the benefits and challenges of both.
I'll share my insights on solo shows and the strong personal connections they can create with your audience, as well as the diverse content and perspectives that interviews can offer. We'll also discuss the importance of considering your resources, audience, and content when choosing the best format for your podcast. Remember, there's always room for evolution in your podcast as it grows! Don't miss our other episodes on podcasting, featuring interviews with experts sharing their tips and experiences in the world of podcasting. Happy podcasting, and enjoy the episode!
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Imagine a world where content waits for you, ready when you need it, not just when it’s dished out. Where the future of media is shaped by your needs and not merely by the content creator's schedule. That's the intriguing conversation that I had with Mark Herschberg, the genius behind Brain Bump and author of 'The Career Toolkit Essential Skills for Success That No One Taught you'. We explored the power and importance of evergreen content, how onboarding funnels, books, blogs, and podcasts serve as platforms for creating timeless content, and also dive into the future of media, lead generation, and the integration of AI in marketing.
Topics Covered:
- Introduction to Mark Herschberg: Learn about Mark's background in launching new ventures, his involvement in academia, and his work with nonprofits.
- The Future of Media: Mark shares his insights on the misalignment of evergreen content with current media channels and the need for a pull-based approach.
- Content Indexing and Evergreen Content: Discussion on how to make content more accessible and relevant to the audience, including the use of indexing and tagging.
- Lead Generation and Personalization: Mark's experience in lead generation and how the change in media affects content creation for lead generation.
- AI and Security Concerns: A look at the integration of AI in content creation, the opportunities, and the potential security risks.
- Marketing Lessons Learned: Mark shares his biggest marketing lesson and emphasizes the importance of marketing even for a mediocre product.
Links and Resources:
Brain Bump App: https://www.cognoscomedia.com/brain-bump
Mark's Article on AI Integration: https://www.thecareertoolkitbook.com/blog/how-to-implement-ai-at-your-company
Career Toolkit Book: https://www.thecareertoolkitbook.com/
In Search of Stupidity: 20 Years of High Tech Marketing Disasters: https://amzn.to/44ixhug
Connect with Mark Herschberg:
Website: https://www.thecareertoolkitbook.com
LinkedIn: https://www.linkedin.com/company/cognosco-media/
X formerly known as Twitter: https://twitter.com/Cognoscomedia
Subscribe to Imperfect Marketing and leave a review if you found this episode valuable. Stay tuned for more insights and conversations with industry experts.
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Ready to make an unforgettable first impression with your podcast intro? Join us as we unravel the secrets of crafting the perfect intro to engage your listeners and set the stage for your show! We'll cover everything from content decisions to background music choices, and even the pros and cons of recording your own intro versus hiring a professional voiceover artist.
We're excited to share our personal podcasting experiences and provide valuable tips to help you create an impactful podcast intro. Whether it's mastering the art of selecting the right background music or deciding on the perfect voice for your intro, we'll guide you through the process with ease. So, tune in and elevate your podcast game with an intro that truly represents your show's unique flavor. Happy podcasting!
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Ever wondered about the intriguing intersection of AI and content creation? Join me and the remarkable David Forman as we explore this dynamic domain. David, a seasoned digital marketer, brings a wealth of knowledge to our discussion, sharing his experiences of how Chat GPT can amplify your efficiency and effectiveness in content creation. But remember, it’s not a magic bullet. The quality of the output is directly proportional to the input. We emphasize the need to add your own perspective and wisdom to truly unlock the potential of this tool.
Key Points:
- AI as a Tool in Content Creation (01:08 - 02:34)
- David views AI, specifically ChatGPT, as a valuable tool in the content creation process. While it can't solve all problems or write every piece of content, it can be a helpful assistant, especially for solo entrepreneurs or those needing a second opinion.
- The Importance of Human Interaction in AI (02:47 - 03:11)
- Kendra and David agree that AI needs human interaction to be effective. It can help increase efficiency and effectiveness to a point, but it's only as good as the input it's given.
- AI and SEO (06:49 - 07:37)
- David discusses the potential impact of AI-generated content on SEO. He emphasizes that while AI can generate knowledgeable content, it may not necessarily contribute to a website's authority or trustworthiness, which are crucial for SEO.
- The Role of AI in Website Building and Content Creation (11:33 - 14:13)
- David warns against over-reliance on AI for website building and content creation. While AI can provide a good start, it's important to personalize and individualize the content to truly represent the business.
- Leveraging AI and Overcoming Objections (17:59 - 22:23)
- Kendra and David discuss common objections to using AI, including concerns about it not sounding like the user or not adding value. They argue that these objections often stem from a misunderstanding of AI's capabilities and purpose.
- The Importance of Testing and Progress Over Perfection (26:35 - 28:23)
- David's greatest marketing lesson is the importance of testing and not waiting for perfection. He encourages listeners to put out their 'minimum viable product' and then tweak and improve it based on feedback and results.
For more information on Digital Marketing or if you're looking for a new website, please visit David's website https://www.iwantclarity.com/. His blog has tons of information and resources as well. On the homepage, there is a short form visitors can fill out to learn what keywords their website ranks for. This is completely free.
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Do you ever judge a book by its cover? When it comes to podcasting, your artwork could be the deciding factor for potential listeners. But don't stress, because we're here to help! In this episode, we discuss the crucial elements of podcast artwork and provide tips on how to create a lasting impression with your audience, whether you're a DIY enthusiast or ready to hire a professional designer.
We dive into the world of design, exploring how to visually represent your show's theme or topic, importance of readability, and using colors to make an impact. Plus, we reveal the benefits of free design tools like Canva and outsourcing platforms like Fiverr and Upwork. Most importantly, we emphasize the adaptability of your podcast artwork – it can evolve with your content! Tune in, and let's transform your podcast artwork into a true reflection of your show's unique identity.
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Do you ever find yourself struggling with self-doubt, fearful of taking the leap to start your business or podcast? We're here to tell you that it's time to shake off that fear and embrace the confidence within you.
In this episode of Imperfect Marketing, Kendra Corman hosts Joyan Chan, an award-winning coach, international speaker, and podcaster who specializes in empowering coaches, leaders, and entrepreneurs to gain unshakable confidence, clarity, and courage to show up and lead. Joyan shares her journey from depression to empowerment and how she built her brand from the ground up. She discusses her experience with podcasting, the importance of authenticity, and her signature coaching program, the Confident Visibility and Authority Accelerator (CVA).
Key Points
- Joyan Chan's journey from depression to empowerment and her mission to help others achieve similar success.
- The importance of podcasting in Joyan's business and her transition from one podcast to another.
- Joyan's perspective on showing up authentically and the role of mindset in overcoming fears and achieving success.
- The Confident Visibility and Authority Accelerator (CVA), Joyan's signature coaching program, and how it helps clients overcome their fears and show up authentically.
- Joyan's biggest marketing lessons learned: the importance of having a niche, hiring a coach, and avoiding cookie-cutter marketing tactics.
Want more from Joyan?
- Find Joy with Joyan- https://podcasts.apple.com/us/podcast/find-joy-with-joyan/id1574267566
- The Show Up Show: https://www.youtube.com/playlist?list=PLYkT0e1-v_BGX9RlonTFGoIhyMsjtlV6v
- Joyan's website: https://joyanchan.com/
- Joyan's Show Up Show Episode with Kendra: https://www.youtube.com/watch?v=vwG4BxKNFKI&list=PLYkT0e1-v_BGX9RlonTFGoIhyMsjtlV6v&index=10
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Struggling to craft the perfect podcast description that captures your listener's attention? Fear not! This episode of Imperfect Marketing is your ultimate guide to creating a compelling description that clearly states your podcast's theme, highlights its uniqueness, and speaks directly to your target audience - all while being concise and enticing.
Join me as we explore the key elements of an effective podcast description, discuss how to avoid common pitfalls, and even share a secret tip on using AI for drafting an attention-grabbing description. This quick yet essential episode is packed with tips and insights to help you nail your podcast description and stand out in the ever-growing world of podcasting. Stay tuned for more valuable insights on navigating your podcasting journey with confidence, and until then, have a great rest of your day!
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
What if you could amplify your business growth through podcasting? That's exactly what we're exploring with Sarah St John, an entrepreneur who knows her way around the podcasting world. Join us as we discuss the potential of using podcasts as a lead generator, how to initiate a podcast on a shoestring budget, and strategies to combat self-esteem issues that often crop up in the world of podcasting. Sarah shares her unique strategies, insights, and the importance of being a guest on other podcasts for expanding your audience base.
Key Points:
The Power of Podcasting: Sarah explains why podcasting is a powerful tool for businesses. It's an avenue for people to discover you, get to know you, and trust you. It's particularly beneficial for service-based businesses.
Building Relationships: Both Kendra and Sarah discuss how podcasting helps in building relationships with the audience. It's a platform where people can hear you regularly, which helps establish trust.
Overcoming Self-Consciousness: Sarah shares her personal journey of overcoming her self-consciousness about her voice. She encourages others not to let their insecurities hinder them from starting a podcast.
Podcasting vs. Blogging: Sarah explains why podcasting is the new form of blogging. It allows listeners to multitask, which isn't possible with blogs or YouTube videos.
Monetizing Your Podcast: Sarah shares her insights on how to monetize a podcast through affiliate marketing. She suggests creating a resource page on your website for all the products or services you recommend.
The Value of Podcasting: Kendra and Sarah discuss how podcasting adds value to the listeners. It's a platform where you can share your expertise and provide valuable information to your audience.
Want more from Sarah?
- https://thesarahstjohn.com/free
You can get access to free PDFs of her three books: Frugalpreneur, Authorpreneur, and Podcastpreneur
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Struggling to find the perfect name for your podcast? Don't worry, we've got you covered! In this episode of Imperfect Marketing, we dive into the art of naming your podcast, sharing tips and tricks to create a catchy, descriptive, and unique title that will truly represent your content and appeal to your target audience.
Listen as we explore successful podcast names like Jenna Kutcher's Gold Digger and Amy Porterfield's Online Marketing Made Easy, and discuss the importance of striking the right balance between clarity and creativity. We'll also guide you through the brainstorming process, how to refine your ideas, and the importance of ensuring your chosen name is easy to pronounce. Remember, your podcast name is more than just a title – it's a first impression, a brand, and a promise to your listeners. So tune in and start making your mark in the podcasting world!
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Do you ever get the sinking feeling that nobody really cares about your business? Well, you're not alone. We're honored to have marketing maestro Ernie Martin on the show today, author of "Nobody Cares About Your Business: The Eight Universal Marketing Principles Every Entrepreneur Must Know To Make Customers Love Their Business." His eye-opening insights on why your audience may not be as invested in your business as you want them to be are something every entrepreneur needs to hear. We dig into the importance of consistent reminders to your audience that you exist and shine a spotlight on some of the most common pitfalls small businesses fall into.
Moving onto the nitty-gritty of marketing maneuvers, Ernie and I put our heads together to discuss budget marketing strategies. From leveraging platforms like Upwork and Fiverr to the pros and cons of homegrown vs offshore resources, there's no stone left unturned. Ernie underscores the significance of consistency in marketing, serving us some of the most valuable lessons from his own journey. Remember, even when the money starts rolling in, letting up on your marketing efforts is a no-go. So, strap in for an enlightening chat with Ernie Martin, and let's change the narrative around your business.
Want to get your own copy of Ernie's book?
Get Nobody Cares About Your Business - The 8 universal marketing principles every entrepreneur must know to make customers LOVE their business: https://www.amazon.com/dp/B0C1HZYB71/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1681049737&sr=8-1
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Are you tired of the same old podcast topics? Ready to break free and explore the exciting world of podcasting? Welcome back to Imperfect Marketing, where we're kicking off a series on podcasting, and in this episode, we're tackling the art of finding the perfect podcast topic. We'll explore the importance of passion, the balance between niche and broad topics, and how to do effective research. We're here to help you navigate this exciting world of marketing with a healthy dose of reality.
Listen in as we discuss the crucial decision of your podcast topic that sets the foundation for your show. Discover the sweet spot where your passion meets your audience's interests and how your podcast topic can become your compass, guiding your show's direction. Don't miss this episode of Imperfect Marketing, where we'll help you choose your topic wisely and refine it as you grow. Tune in now and let's navigate the exciting world of podcasting together!
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Do you want to learn how to deliver outstanding value to your listeners every time you appear as a guest on a podcast? Join me as I sit down with Sarah, the creative genius behind Favorite Daughter Media, as we unpack the art of becoming an exceptional podcast guest and utilizing podcast guesting for thought leadership. Sarah's knowledge in podcast production and writing brings a fresh perspective on leading with value, and she shares her insights on how to contribute something unique to the conversation and tells us why storytelling is vital in forging connections with your audience.
Continuing our chat, we steer into the uncharted territory of Lead Magnets and their unparalleled role in podcasting. Sarah details the significance of being instructive, offering done-for-you services, and the power of a strong call to action. She also reveals why buying a URL specific to your Lead Magnet is a strategic masterstroke. As we round off our conversation, we dig into the wide-reaching advantages of podcasting, the importance of aligning with tech platforms that communicate effectively, and address a common misconception about the tech-savviness of younger generations. This episode is jam-packed with invaluable advice and actionable tips, so be sure to tune in!
Looking to connect with Sara?
Download a free e-book with 50 creative lead magnet ideas you can create for yourself. www.favoriteleadmagnets.com
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
Are you struggling to find the perfect balance between staying focused on your core marketing strategies and experimenting with new, exciting approaches? Fear not, as this episode of Imperfect Marketing is dedicated to helping you navigate this crucial aspect of growing your business! Join us as we discuss the importance of understanding your target audience, refining your strategies, and the power of consistent efforts to improve.
Dive into the world of experimentation as we reveal the secret ingredient to successful marketing: taking measured risks. Learn why dedicating 10% of your resources to innovation is the sweet spot for encouraging growth without causing disruption. Explore endless possibilities for experimentation and enhance your overall marketing strategy with the valuable insights gained from our discussion. Don't miss this opportunity to level up your marketing game on Imperfect Marketing!
Are you an aspiring podcaster looking to get started? Join me for the Podcast Launchpad Bootcamp, your ultimate 4-day free BootCamp designed to help you develop your podcasting launch plan. Learn more and register at https://kendracorman.com/bootcamp
What if your first-time offers could work like coffee dates to accelerate high-ticket sales? Discover the secret to building trust with your prospects through an incredible conversation with Craig Andrews, the principal ally and founder of Marketing Agency Allies For Me. Craig shares a heartwarming story from his own life and reveals how a powerful first-time offer can create a lasting impact in both your professional and personal relationships.
Learn how to create irresistible offers that deliver disproportionate value and solve customer problems without solving all their issues. Join us as Craig dives into the importance of pricing your offers at $500 and delivering 10 times the value for your customers. He shares his insights on providing at least three to five deliverables and the significance of a co-working session to positively influence your customers' decision-making process.
Don't miss this engaging and informative episode with Craig Andrews, as he shares his journey from a failed first attempt at an offer to finally getting it right after 18 months of hard work. Discover how the power of first-time offers not only transformed Craig's business but also played a crucial role in his marriage. Be sure to check the show notes for a link to a guide on building first-time offers and a self-paced course.
Looking to connect with Craig?
Start building your own First-Time Offer. You'll get 23 days free access to their self-paced course. He'll also send you his guide for building an effective First-Time Offer so you can avoid some of the mistakes he made. https://info.allies4me.com/lp/free-fto-signup/
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Do you feel like the podcasting space is too crowded for your unique voice and ideas? Let me assure you, there's never been a better time to jump into the rapidly growing world of podcasting. In this eye-opening episode of Imperfect Marketing, I'm here to debunk misconceptions and reveal the vast audience waiting to discover your one-of-a-kind content. Listen in as I share astonishing statistics about podcast listeners, the size of the industry, and its potential for financial success.
Join me on this empowering journey to explore how you can leverage your podcast content to reach people across different content consumption preferences. Don't let fear hold you back from joining the podcast revolution – remember that nobody else can bring your unique perspective and voice to the world. So tune in, get inspired, and take the first step towards your podcasting adventure!
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
What if there was a way to transform your relationship with paper clutter and finally make peace with that dreaded 'Doom box'? That's exactly what we're exploring today with our special guest, C. Lee Cawley, creator of the Paper Cleanse course. Her revolutionary approach to paper management, aptly named the KARMA of Paper Management, has changed my life, and I guarantee it will do the same for you.
We kick off the conversation by diving into the intricacies of paper organization, something most of us never learned in school or at home. C.Lee shares the five categories in her system: Krud, Action Items, Active Projects, Reference, and Memorabilia, and how it empowers you to trust your own judgment when deciding what stays and what goes. Then, we pull back the curtain on tackling personal belongings, providing you with practical tips to battle the 'Doom box.' We highlight the importance of realistic time estimates in such projects and why exercising your decision-making muscle is key.
Shifting gears, we get personal with C. Lee about managing paper clutter and memorabilia. She shares her unique 'stewing' method, which can help you truly decide what's worth keeping.
Lastly, we leave you with a tantalizing sneak peek of C. Lee's upcoming masterclass that promises to bring a new level of productivity to your life. Subscribe and tune in for an enlightening conversation that will revolutionize your approach to paper organization.
Looking to join C.Lee for her Masterclass on July 13th? Click here: https://www.cleecawley.com/a/2147507426/8abNTwko
You can also visit her website here:
https://www.cleecawley.com
Finally, check out our last podcast episode from National Clean Your Desk Day: https://imperfectmarketing.kendracorman.com/1974786/11954508-bonus-episode-organizing-papers-with-c-lee-cawley
Please note that I am an affiliate for C.Lee and the Paper Cleanse and may receive some compensation if you click on my referral links. Feel free to go directly to her website though and bypass any referral links if you choose. Learning from C.Lee can really help you clean up your desk, kitchen table, and everything else you have been avoiding when it comes to paper messes.
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Have you ever dreamed of becoming a successful nonfiction author, but struggled to find the right guidance? Look no further, as book coach Nancy Erickson shares her expertise on writing high-impact, nonfiction books in our latest conversation. Nancy reveals her step-by-step process to help authors clarify their message and create an engaging, informative book that resonates with readers. Moreover, she offers valuable insight into repurposing book chapters and content for additional revenue streams, such as seminars, workshops, online training, podcasts, and online courses.
Join us as we explore why the average person takes a year to write a book and the importance of understanding the product you are creating. We discuss the significance of extending your brand beyond the book, reaching a larger audience, and sharing a success story of one of her clients who achieved incredible results with her book. Don't miss this opportunity to learn from Nancy Erickson, the book coach who can help transform your writing journey into a successful and fulfilling experience.
Want to connect with Nancy?
Click here for a free 30-minute consultation to chat about your book ideas. https://my.timetrade.com/book/TXQVK
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Welcome back to Imperfect Marketing with your host, Kendra Corman, your personal marketing coach. In today's episode, we address a common dilemma faced by many marketers - "not enough time." Kendra shares effective strategies to help you regain control over your time and become a more efficient marketer.
What to expect from this episode:
- Prioritize: You can't do it all, and that's perfectly okay. Rank your tasks by importance and urgency, and tackle the top priorities first. Quality over quantity is the golden rule for effective marketing.
- Automate: Leverage the power of technology to automate parts of your marketing strategy. Tools like Metricool for social media scheduling, Constant Contact and ConvertKit for email marketing, and CapShow for podcasting can help you save valuable time.
- Delegate: If you have a team, use it. If not, consider outsourcing. Tasks that don't require your unique expertise should be delegated to free up time for high-value tasks that only you can do. Tools like Upwork can help you find freelancers to support your needs.
- Batching: Group similar tasks together and do them all at once. Batching improves efficiency and can save you a lot of time. Kendra provides some real-world insights into her own batching strategy, including recording multiple podcast episodes in one go.
- Setting Boundaries: Work tends to expand to fill the time available for it. Guard your time fiercely, learn to say no, and ensure you're taking regular breaks. Your well-being is important, and better care of yourself means better creativity and energy in your work.
These five strategies - prioritize, automate, delegate, batch, and set boundaries - can help you overcome the 'not enough time' hurdle that so many marketers face. Remember, it's not about doing more; it's about working smarter.
Kendra encourages you to reach out with your own marketing strategies and would appreciate your support by rating and subscribing wherever you're listening or commenting if you're watching on YouTube.
Stay tuned for more Imperfect Marketing Briefs that guide you to become a smarter, more efficient marketer. Until then, stay efficient, stay focused, and stay amazing.
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Are you tired of feeling stuck in your business and personal life? Discover the Emotional Freedom Technique, a tool that can help you process your emotions and find freedom from limiting beliefs. But can tapping really reduce stress and anxiety? Join us as we explore the science behind this practice and hear from those who have experienced its benefits firsthand. Just when you think you have all the answers, a shocking twist will leave you questioning everything. Don't miss it.
In this episode, you will be able to:
- Discover the power of tapping as a technique for combatting stress and breaking through self-imposed barriers.
- Unlock the benefits of daily consistency in marketing, along with the importance of protecting your schedule.
- Grasp the vital distinction between working on your business and merely working in it.
- Confront and overcome the limiting beliefs holding you back from embracing innovative marketing practices.
- Unearth valuable free resources, such as EFT courses and tapping groups, available on Lauren's website.
Introducing my special guest today, Lauren Fonvielle!Meet Lauren Fonvielle, an amazing integrative energy practitioner specializing in EFT tapping to help people break free from stress, anxiety, and trauma. With her guidance, clients embark on a self-healing journey, overcoming physical, mental, and emotional obstacles that have left them feeling stuck and in pain. Her passion for helping entrepreneurs move past their limiting beliefs and achieve success in their businesses is truly inspiring. With a friendly and approachable demeanor, Lauren is the perfect guide for anyone looking to explore the transformative power of tapping.
Ways to connect with Lauren:
Attend Her Free Masterclass: www.mindshiftwithlauren.com/masterclass
Join Her Free Tapping Into Business Success Live Tapping Group: https://www.mindshiftwithlauren.com/tap-into-success
Her Social Media:
IG: https://www.instagram.com/laurenic0le/
FB: https://www.facebook.com/LaurenFonvielle
YouTube: https://www.youtube.com/c/LaurenFonvielle
Her Website: MindShiftWithLauren.com
5 Day Mindset Reset: https://www.mindshiftwithlauren.com/mindsetreset
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Welcome back to the Imperfect Marketing podcast with your host, Kendra Corman. This episode takes a fascinating journey into the world of podcasting. If you've ever considered starting your own podcast, then you're in the right place! Kendra breaks down the top five compelling reasons why you should grab that microphone and share your voice with the world.
In this episode, you will discover:
- Sharing Your Unique Perspective: Your voice, your story, your wisdom are all unique. Podcasting can be a platform for you to share your experiences and perspectives. There's an audience eagerly waiting for what you have to offer.
- Building a Community: Podcasting isn't a one-way street. It's about engaging, sharing, and connecting with others who resonate with your ideas. By starting a podcast, you're building a community, creating your tribe.
- Learning New Skills: The journey of podcasting involves a spectrum of skills: from script writing to audio editing to conducting interviews and marketing your show. These transferable skills can benefit other areas of your life and work.
- Creativity and Fun: Podcasting is a fantastic outlet for your creative energy. Whether it's discussing your passion for gardening or sharing marketing insights, podcasting is a playground for your ideas. It's your show - have fun with it!
- Potential Income: While it shouldn't be your sole motivator, there's a possibility to monetize your podcast once you've built an audience. Sponsorships, merchandise, and affiliate marketing can turn your passion project into a profitable venture.
As we wrap up, remember that the secret sauce to a successful podcast lies in your passion for the topic and eagerness to share your enthusiasm with others. Kendra shares her love for the Imperfect Marketing podcast and appreciates you, the listeners, for making this a fulfilling journey.
If you're interested in learning more about podcasting or want to hear more about Kendra's journey, she'd be delighted to share. Don't forget to rate and subscribe wherever you're listening.
Are you ready to step up to the mic? We can't wait to hear what you create. Do you have any questions? Feel free to drop them.
Until next time, keep dreaming, keep daring, keep creating.
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Are you ready to propel your business growth to new heights? Well, strap in and join us as we delve into the world of sales metrics and customer journey optimization with our expert guide, Gary Garth!
In this episode, we're uncovering:
- How to master the art of using sales metrics and customer journey to turbocharge your business ventures.
- The secret recipe to designing engaging collateral and scaling up your achievements, all through a slick sales enablement approach.
- The vital role of attribution in determining which marketing efforts are worth your dollar.
- The perfect setup for smooth business operations that'll lead you down the path to success.
- How to highlight your strengths, delegate tasks wisely, and gather powerful customer testimonials.
Introducing our guest today, the man of the hour, Gary Garth!
With over 15 years of entrepreneurial experience under his belt, Gary is no stranger to the business world. He's the founder and CEO of Elevate IO Greatdain Ventures and the accelerator platform IO, with six successful launches and exits since 2002. He's penned the "Zero to 100 Million Sales Blueprint Book" and the "Goals, Grit, and Greatness Planner," shining a spotlight on his sales and marketing know-how. Gary's commitment to helping startups flourish has been recognized by prestigious publications such as Inc, Forbes, and Success. Currently based in Medean, Columbia, he continues to leave his mark on the entrepreneurial sphere.
Here are some highlights from this episode:
- Don't shy away from customer feedback! Pick up the phone and use their insights to enhance your product.
- Mystery shopping can be your secret weapon to understand your competition and differentiate yourself.
- Empower your sales reps with a cheat sheet (a battle card or competitive scorecard) detailing your competitors' strengths and weaknesses.
- Keep tabs on 20 key sales metrics to benchmark your performance and fine-tune your sales process.
- Crunch the numbers! Analyzing data can help you cut costs, eliminate unproductive processes, and pinpoint your most profitable marketing channels.
Ways to connect with Gary:
His Book: https://garygarth.com/product/zero-to-100-million-sales-blueprint/
His book, planner and more: https://garygarth.com/ (my book, the planner, services and angel investing)
His marketing agency and growth accelerator: https://elev8.io/
Social media:
https://www.youtube.com/@garygarth-official
https://www.instagram.com/iamgarygarth/
Email:
info@garygarth.com
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Welcome to another thrilling episode of the Imperfect Marketing Brief with your host, Kendra Corman. Today, we dive into the heart of social media and storytelling, and why they go hand in hand.
In this episode, you'll discover:
- Storytelling Everywhere: From the movies we watch to the books we read, storytelling plays a pivotal role in our daily lives. It's also present in the social media accounts we love, creating emotional connections and relatable narratives.
- Importance of Authenticity: Genuine and authentic storytelling is key. By sharing your experiences, both successes and failures, you open the door to authentic connection and engagement. It doesn't have to be just the highlight reel!
- Engaging your Audience: Encouraging your audience to participate in your narrative can make them feel part of your journey. Ask them questions, let them share their experiences, and make them feel seen and heard.
- Visual Storytelling: A picture truly is worth a thousand words and a video, even more. Whether it's photos, videos, or infographics, visuals can add color and vibrancy to your story.
- The Power of Connection: At its core, storytelling fosters connection and relatability. When you share your story, you become more approachable, memorable, and trustworthy. People are inclined to do business with those they know, like, and trust.
- Incorporating Stories: Kendra guides you on how to kickstart your stories, whether they stem from client queries, social media observations, meeting notes, or everyday experiences. The key lies in making these experiences conversational and personal.
As always, we appreciate your continued support. Don't forget to rate and subscribe on your preferred listening platform or on our YouTube channel. Let's continue our marketing journey together, one story at a time!
Thank you for tuning in to another episode of Imperfect Marketing. Remember, it's the imperfect stories that make perfect connections.
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Buckle up, because we're about to tackle that pesky writer's block and smash our goals, all in one go! How, you ask? Well, let's dive into the world of a non-fiction book coach and see how they work their magic for us, the busy bees of entrepreneurship!
In this episode, we're unearthing:
- The game-changing perks of having a non-fiction book coach in your corner.
- The secrets to strategic thinking, setting clear expectations, and mastering the virtue of patience in your writing journey.
- The untapped potential of a well-written non-fiction book proposal to skyrocket sales success.
- The undeniable power of genuine connections and human touch in promoting your book like a pro.
- The potent mix of storytelling and customer-focused marketing in our ever-evolving market.
So, who's our special guest today? Say hello to Amy Bernstein!
In this episode:
- Consider hiring a book coach to navigate your process and act as your cheerleader.
- Figure out if writing a book is right up your alley by asking yourself the tough questions.
- Brace yourself for the time commitment of the writing journey.
- Explore the world of publishing options: traditional or self-publishing.
- Craft a strong nonfiction proposal that covers all the necessary angles.
- Don't forget to include polished sample chapters in your proposal.
- Utilize your nonfiction proposal as your book's marketing plan, detailing your target audience and other critical factors.
- When promoting your book, specificity is key! Make it as easy as possible for your audience to find what they're looking for.
To connect with Amy, check out her author website: https://amywrites.live/
or Visit her book coaching practice at wordfirstbookcoach.com
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Welcome back to another Imperfect Marketing brief with Kendra Corman. In this episode, we delve into the world of AI - its power, its efficiency, and the careful navigation it requires.
Here’s what you can expect from this enlightening episode:
- Ubiquity of AI: You may not realize it, but AI might already be playing a big role in your day-to-day tasks. From recording client meetings with Otter AI to generating show notes for podcasts, AI can be a massive time-saver.
- Overcoming AI objections: It’s common to harbor doubts about AI, especially when it comes to preserving your unique writing style. Kendra shares her experience with skeptics and the transformation that AI can bring to tasks like drafting emails and social posts.
- Responsible use of AI: AI is an extraordinary tool, but it demands responsible use. Keep your content edits in check and ensure your private information stays private. Your AI should never cross the line into confidential territory.
- Preserving expertise: AI is intelligent, but it doesn’t possess the personal experiences and expertise that you do. While it’s fantastic for tweaking content and ensuring a consistent voice, remember that its knowledge is limited to what it's been taught.
- Prudent use of AI: While AI is helpful, there are areas where it shouldn't be used. Uploading client or financial information can lead to disastrous consequences. Kendra stresses the importance of safety when using AI.
- Making the most of AI: With the right approach, AI can help optimize your time and productivity. Kendra shares how AI has enhanced her content writing and helped to maintain a unique voice for her clients.
- AI in marketing: Discover how AI can help you draft, refine, and improve your content. Whether you're stuck with repetitive wording or need a creative push, AI can be a game-changer.
- Guide to AI marketing: If you’re interested in exploring AI in your marketing strategy, check out Kendra’s guide, available in the show notes or the YouTube description.
As always, if you enjoy our content, don't forget to rate and subscribe on your preferred listening platform or our YouTube channel. We appreciate your support and look forward to seeing you in another episode of Imperfect Marketing.
Links:
- Otter AI
- ChatGPT
- Guide to using AI in marketing
Thank you for joining us. Let's continue to learn and grow together in our imperfect marketing journey!
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Ever feel like your message is just not landing right? Like you're shouting into the void? Well, guess what? You're not alone. But don't worry, I've got your back. In this episode, we're gonna:
- Crank up the emotional selling dial to make your ideas unforgettably sticky.
- Play around with the magic of words. I'm talking rhymes, alliterations, - chiasmi - they're all tools to sway your audience.
- Build a treasure trove of inspiration to serve as the bedrock for crafting irresistible brain glue.
- Probe into the emotional triggers that supercharge persuasion techniques and catapult sales.
- Realize the inescapable power of human connection in successful marketing and sales endeavors.
Buckle up for a fantastic chat with James I. Bond, a titan in the realm of behavioral management and business marketing.
James brings a boatload of experience from steering a behavioral management firm in Southern California and leading workshops for the US Small Business Administration. Oh, and did I mention he wrote the riveting book, "Brain Glue: How to Sell Easier by Making Your Ideas Sticky?"
Tune in as James and Kendra Corman dive into the thrilling universe of emotional selling and reveal the secret sauce to making your ideas a permanent resident in your customers' minds.
Things to bookmark from this episode:
- Grab a copy of James I. Bond's page-turner, "Brain Glue: How to Sell Easier by Making Your Ideas Sticky." http://braingluebook.com/
- Dig into emotional selling and weave it into your marketing blueprint.
- Spice up your messaging with metaphors and analogies for that extra zing.
- Rhymes and alliterations in your messaging? Absolutely, they keep things interesting!
- Play around with chiasmus to craft unforgettable and powerful statements.
- Try a dash of humor in your messaging. It gets oxytocin flowing in the brain and boosts the buying vibe.
Transform your marketing strategy with our exclusive guide on '5 Ways to Leverage AI in Marketing'. Dive into practical insights and future-forward concepts, and unleash the untapped potential of AI to create impactful marketing campaigns. Get your copy today!
Discover the unexpected twist in the world of AI and marketing as one developer uncovers the power of technology but warns against relying solely on it. Will businesses heed his caution and find the balance between human creativity and AI-generated content? Keep reading to find out.
In this episode, you will be able to:
- Grasp the significance of responsible AI applications in your marketing campaigns.
- Discover the balance between authenticity and AI-generated content in maintaining your brand's identity.
- Uncover the potential benefits of utilizing AI for your small business, such as time and cost savings.
- Explore various AI-driven marketing strategies and automation platforms to enhance your marketing efforts.
- Develop a proactive attitude towards business growth and hone new skills for continued success.
My special guest is Dave Van Beekum.
Meet Dave Van Beekum, a multi-talented entrepreneur who has a passion for technology and digital marketing. As the co-founder of Tweeva, the first social TV network for small businesses and influencers, Dave has dedicated his career to helping businesses connect with their communities. With his expertise in tech and startups, Dave is the perfect guest to discuss the role of AI in small businesses. In this conversation with Kendra Corman, he provides valuable insights on when to use and when not to use AI in marketing efforts, making him an indispensable resource for small business owners.
Check out Tweva: https://connect.tweva.com/
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Welcome back, folks, to another episode of Imperfect Marketing! Today, we're rolling up our sleeves to answer a question that might have you scratching your head: Do you need to know what your target audience is up to on the weekends? And if so, why? Hold onto your hats as we take a deep dive into this intriguing topic.
In this episode, we'll discuss:
- Understanding your target's weekend activities: Why should you care about your target audience's off-duty activities, especially if you're a business-to-business service provider? Simply put, it can inform where and when to advertise, helping you streamline your efforts for maximum impact. Whether they're working, seeking opportunities to grow their business, unplugging completely, or spending time at family or community events, knowing their weekend habits can be a game-changer for your marketing strategy.
- Supporting shared interests: By understanding your audience's weekend activities, you can discover mutual interests or causes, which can lead to unique opportunities for engagement. For instance, if they are participating in community service events, you could support, host, or sponsor a similar event.
- Building relationships: Asking about your clients' weekends isn't creepy—it's a relationship builder. It helps you learn more about them, which is key in marketing. Understanding your audience on a deeper level can lead to more effective and authentic communication.
Thank you all for tuning in. We're excited to embark on this marketing journey with you. If you have any further questions or topics you'd like us to cover, don't hesitate to reach out. We'd love to hear from you.
And if you've found value in this episode, it would mean the world to us if you could rate and subscribe wherever you listen to podcasts. This is also our inaugural YouTube video, so if you're watching there, please ring that bell and subscribe. You'll find all the relevant links in the show notes and the YouTube description.
Looking forward to seeing you on the next episode of Imperfect Marketing. Have a great rest of your day!
Links:
- Target audience guide- https://courses.kendracorman.com/target-audience
- Target audience mini-course- https://courses.kendracorman.com/ta-mini
Remember, the more you understand your audience, the better your marketing will be.
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Hello, marketing enthusiasts! Today on Episode 103 of Imperfect Marketing, we’re uncovering the exciting realm of ChatGPT, an Artificial Intelligence-based language model. Curious about what it is and how it can boost your marketing efforts? You're at the right place!
In this episode, we're discussing:
What is ChatGPT?: For those scratching their heads over this buzzword, ChatGPT is a language model developed by OpenAI. Imagine having a conversation with a super-intelligent, quick-witted assistant that can step up your marketing game and make your business more efficient and effective. It’s like talking to a robot who’s swallowed an encyclopedia, a dozen novels, and a heap of pop culture references.
Capabilities of ChatGPT: Whether you need help drafting a response, editing your content, or even writing a message for a birthday card, ChatGPT is your go-to assistant. It can be trained to talk like you, provide briefs on your content, and even reword your text in different styles.
Using ChatGPT in marketing: Listen to how ChatGPT has helped in saving time with podcast editing and drafting show notes. It’s a tool available to everyone and can be accessed at chat.openai.com. Use it wisely, and you’ll see how it can transform your marketing strategy!
Safety and Confidentiality: While ChatGPT is an incredible tool, it’s crucial to use it responsibly. Avoid uploading confidential information or sensitive financial data, and always anonymize client data to protect privacy.
ChatGPT 3.5 vs ChatGPT 4.0: Wondering if you should upgrade? Hear firsthand experience of using both versions and decide for yourself.
Resources to help you get started with ChatGPT: If you're eager to dive into the world of AI in your marketing, there are guides available that can help you train ChatGPT to speak like you and enhance its overall performance.
Intrigued? Then give ChatGPT a shot and let us know how it's transforming your business and marketing efforts. Don't forget to check out the links in the show notes and the YouTube video description to further expand your knowledge on this topic.
As always, thank you for tuning in to another episode of Imperfect Marketing. Can't wait to see you at the next one. Have a great rest of your day!
Links:
ChatGPT: chat.openai.com
Free Guide on how to use ChatGPT in marketing
Let's keep the conversation going and make the most of the marketing journey together!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Welcome to the Imperfect Marketing 100th episode celebration! Today, we're highlighting key marketing lessons from previous episodes. Let's dive in!
We've all had our fair share of marketing mishaps, haven't we? Our first guest recalls a Facebook campaign that didn't go as planned, despite partnering with a colleague and investing a significant amount of money. It was a tough lesson, but it taught us the importance of starting with small projects to build trust and long-term relationships with clients. Remember, it's often easier to deepen existing client relationships than constantly chase after new ones.
The world of marketing is constantly evolving, and with each passing day, we have the opportunity to learn something new. One guest shares their golden rule: "Right now is better than perfect." It's a reminder to prioritize sharing your story, connecting with your audience, and embracing imperfection over striving for unattainable perfection. Trust me, authenticity and timely action can do wonders for your marketing efforts.
Knowing your target audience is key to your marketing success. Another guest emphasizes the importance of finding your niche and being crystal clear about who you're serving. They discovered that by focusing on a specific group—online business owners in their case—their business took off. So, take a moment to define your ideal audience and tailor your messaging to speak directly to them.
Sometimes, it's tempting to chase after the latest trends or try to emulate what successful marketers are doing. However, one guest shares a valuable lesson they learned about staying true to their brand and marketing their own way. It's essential to resist the allure of imitation and focus on showcasing your unique qualities and perspectives. Remember, the best marketing comes from being authentic and embracing who you truly are.
Setting expectations is crucial, especially when you're starting a new business or working with clients. One guest learned this lesson firsthand and discovered the power of confidently communicating timelines and deliverables. By being clear about what to expect from the beginning, you can avoid misunderstandings and build trust with your clients.
Patience and consistency—the Wonder Twins of business success—are virtues that every marketer should embrace. Building a thriving business takes time, and it's crucial to stay persistent in your efforts. One guest shares their experience, highlighting the importance of consistent production over seeking perfection. Remember, progress is better than perfection, and putting out imperfect content consistently is far more valuable than waiting for the perfect moment.
Lastly, we can't forget the essence of marketing—being imperfect. Marketing isn't a science that can be replicated perfectly. It's an art that requires creativity and the willingness to take risks. So, don't be afraid to embrace imperfection and showcase your unique self. As our host, Gary, says, "Imperfect is what marketing is all about."
Thank you for joining us on this special 100th-episode celebration of the Imperfect Marketing podcast. Your support means the world to us, and we're grateful to have you on this journey. Stay tuned for more exciting episodes as we continue to explore the dynamic world of marketing together. If you have any questions or topics you'd like us to cover, reach out—we'd love to hear from you! Until next time, keep embracing imperfection and thriving in your marketing efforts. Cheers to your success!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Go ahead and leave your downloadables up forever.
Why not?
If you have one that is outdated because it was all about COVID talked about the pandemic and the shutdown in the landing page, it's okay. As long as nothing is misleading and someone would know exactly what they were getting if they signed up for it, it isn't hurting anything.
If someone magically found that landing page, what does it matter?
Last week in my Imperfect Marketing Brief I spoke about the importance of spring cleaning your website and keeping track of that content.
Say you have a resources page or an “everything” page where you put all your downloadables and resources to share with the world.
At some point, like now, the COVID one isn’t relevant and should be removed from the page. That doesn’t mean we need to take down the landing page. If someone goes scrolling through your Facebook or LinkedIn history they could find the landing page and now it will still come up.
There isn’t a need to take down or discontinue your downloadables if you don’t want to.
Now, if you update one, feel free to update it with new screen captures or videos or whatever has changed, but it isn’t the end of the world if someone finds that landing page and signs up for your emails.
What do you think?
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Do you want to save time and increase efficiency in your small business? Are you tired of tedious and inefficient processes? Look no further! I have the solution to help you streamline and optimize your operations using powerful tools and strategies. Say goodbye to wasted time and resources and hello to increased productivity and profitability. Let me show you how to streamline and optimize your business processes like a pro!
In this episode, you will be able to:
- Unravel the secret behind Asana, Metrical, and Canva for effectively running your business.
- Identify other indispensable resources to elevate your email marketing and landing pages.
- Master the art of podcasting with Buzzsprout, Calendly, and Riverside FM.
- Grasp the importance of investing time in result-driven tasks.
- Understand how implementing powerful tools and systems can propel your small business toward growth.
Here are links to the websites of the tools that I use. Please note that some of these are affiliate links, but many are not. Enjoy:
- Check out Asana for task management and team collaboration.
- Save money with Metricool for social media scheduling and custom-branded metrics.
- Use Canva for easy and affordable graphic design.
- Consider Constant Contact or ConvertKit for reliable email marketing.
- Grow your email list with OptinMonster's pop-up tools.
- Use Buzzsprout for simple podcast hosting.
- Schedule guests easily with Calendly.
- Record high-quality podcasts with Riverside.fm.
- Edit audio files with Audacity for a professional finish.
- Find guest spots and guests with Podmatch.
- Build a flexible website with WordPress.
- Create online courses with Kajabi and its mobile app.
- Design attractive landing pages with Leadpages or Optimize Press.
- Map out your sales funnel with Funnelytics or create urgency with Deadline Funnel.
- Use AI tools like Chat GPT, Capshow, and Descript for content creation,
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Start a once a month Website Wednesday or Maintenance Monday for yourself and schedule the 2nd Monday or Wednesday of the month as your maintenance day. I try not to do the first week of the month or the last week of the month because I feel that there is always a lot of other things that go on depending on your industry.
I usually do a Pomodoro. Work for 25 minutes and have a 5 minute break. One 30 minute meeting. It’s perfect.
Pick one day to set up your tracker…
I would add a tracker in Excel or Google Sheets and just have 3 columns:
-
Date
-
Page and links to check
-
Completed? Y/N
There are a few ways you can add your pages, but I would add your main pages from your navigation in a list. You can always do more than one page if you want, but this way you have them all on the schedule.
Think about the length of time your content is good for if you have external links because that will factor into your updating process.
Things happen all the time to your website and we just forget all the places there are links and other pages.
Schedule a pomodoro, just 30 minutes a month and go through your site to make sure you are giving everyone a quality experience on your site.
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Are you tired of hearing that generic messaging and one-size-fits-all marketing tactics are the key to success? It's time to break free from the ineffective approach and start achieving stronger B2B connections through personalization. Feel the pain of missed opportunities and lackluster engagement no more. Join us in this episode as we uncover the power of tailored messaging, data-driven audience segmentation, and long-term goals for successful lead generation. Don't settle for mediocre results - take action and transform your marketing strategy today.
In this episode, you will be able to:
- Uncover the impact of tailoring your approach to your target audience for improved engagement.
- Utilize valuable in-house data to build customized audiences that maximize ad performance.
- Cultivate enhanced services and products focused on long-term growth in generating leads.
- Expand your revenue channels by integrating varied marketing strategies.
- Remain informed and agile through constant learning of contemporary industry trends.
My special guest is Caleb Roche. Want to connect with Caleb? You can schedule a free consultation with him here: https://www.crocheconsulting.com/schedule-your-free-consultation
The key moments in this episode are:
00:00:00 - Introduction,
00:01:02 - Changing communication and marketing channels,
00:03:04 - Personalization in marketing,
00:06:05 - Resource constraints,
00:09:39 - Lead generation and sales processes,
00:13:32 - Importance of Showing Value,
00:16:09 - Tying Want to Need,
00:18:01 - Focusing on Innovation and Value,
00:22:18 - First-Party Data vs. Third-Party Data,
00:26:41 - Personalization and Communication,
00:33:06 - Google's Changes and User Experience,
00:37:11 - SEO Optimization and Content,
00:39:26 - Google's Intelligence,
00:40:50 - Relationship Building and Connection,
00:40:26 - Importance of Targeting and Personalization,
00:41:13 - Marketing Lessons Learned,
00:42:00 - The Broad World of Marketing,
00:43:06 - Evolution of Marketing,
00:44:19 - Connecting with Your Audience,
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Just in April, Google released a review update for products, services and things.
They also provided tips on How to write reviews so that shoppers can find those reviews in Search.
Here is the link to Google’s writeup if you want to read it yourself: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews
So… what are the best practices that Google is pushing?
-
Evaluate from a user’s perspective
-
Demonstrate that you are knowledgeable about what you are reviewing- show you are an expert
-
Provide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your review.
-
Share quantitative measurements about how something measures up in various categories of performance.
-
Explain what sets something apart from its competitors.
-
Cover comparable things to consider, or explain which might be best for certain uses or circumstances.
-
Discuss the benefits and drawbacks of something, based on your own original research.
-
Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
-
Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas).
-
Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
-
Include links to other useful resources (your own or from other sites) to help a reader make a decision.
-
Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
-
When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence.
-
Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews.
Finally, they say to focus on the quality and originality of your reviews, not the length. It’s all about value and that should be your view on everything in the world of marketing.
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
In this episode of Imperfect Marketing, we speak with Jesse Ringer on SEO tips and insights.
We talk about the old style of SEO and how it is more about having a conversation with your customers and prospects.
Google is smarter than you think.
Create content that your audience wants to read, listen and watch.
Be sure to have an honest conversation with yourself about how competitive you can be in the rankings.
Also, be sure to think about where your customers are at in their journey and deliver content that matches where they are in the process.
Looking for more from Jesse?
Check out their free SEO resources at: https://methodandmetric.com/resources
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Before I became a podcaster, I was a blogger. I genuinely enjoy writing and have been really good at it for a long time, but blogging for SEO can be a bit different.
Search Engine Optimization is all about improving your site's ranking in the organic or non-paid section of search results. It's important to focus on if you want to be discovered by your prospects and customers.
So how do you create content that works for Google and people?
Start with your target audience! What are they searching for?
If you don’t know, find out; none of this other information can help if you can't answer your questions.
Okay, so you know what your audience is looking for. What’s next?
Focusing on blogging for SEO!
The number one rule of on-page SEO is to include your keyword in your title tag. When it comes to on-page optimization, your title tag is the most important part of your page. This is the first thing that Google sees that tells it what your page is about.
Don't forget to put your keyword in the meta description as well. When someone searches for that term, Google will bold your keyword, which helps your site stand out even more in the search engine result pages or SERPs.
At the end of the day, it's important to remember that you are writing content for people first. Google can tell if users only spend a few seconds on your page before clicking off, so make sure your blogs add value!
Resources:
- 5 Secrets to Generating Content Ideas
- Identify your target audience
- SEO for your website with Erin Ollila, conversion copywriter
- SEO tips for a WINNING strategy with Stephanie Long
- Controlling your brand's image on Google with Jason Barnard
- Trends in blogging
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Facebook Groups are a phenomenon that have grown the businesses of quite a few people.
In this episode of Imperfect Marketing, I speak with Kim about how she built a business leveraging Facebook Groups.
Facebook Groups are unmatched in the world of social media.
Do you have a favorite Facebook Group? Let me know.
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
The phrase "auditing your website" sounds intimidating, but please stick with this episode! It's a super important practice for ANYONE who has a website—including me.
I recently went through my website and found five links that didn’t work. My site for KendraCorman.com isn’t that old, and a few links were already out of date.
It happens as time progresses and things change which is why it's important to regularly perform a website audit.
It’s frustrating when things don’t work like you want them when you are visiting other people’s sites, and the same goes for your visitors.
While I spoke to Erin an SEO expert back in February (I'll put the link in the resources if you'd like a refresher!) One of the things she suggested was to break up the work into smaller tasks.
It's easy to get overwhelmed, and we want to avoid that so the updates actually happen!
Auditing Your WebsiteHere's a list of the things I recommend you check and test on your website. Again, please feel free to break it up into manageable pieces as you see fit.
- Check the links on the major pages.
- Test your forms. Are you getting the right responses?
- Review the copy and the priorities on the website
- Look at the main menu and the footer.
- Check your 404 error page.
- Is it easy to work with you?
This seems like a short, easy, and quick list, right?
Well...
Depending on how many pages you have, it could be a long process.
Making The Process EasierIf everything on your website looks like mush because you've spent too much time staring at it, pay someone like a college student, a niece or nephew, or an employee to look at it.
We have a tendency to become blind to what we see all the time, and they might catch something you missed.
You could even encourage and bonus your employees for identifying issues on the website.
When was the last time you spent time auditing your website?
Did you find anything especially frustrating?
Let me know at support@kendracorman.com.
If you enjoyed the episode and learned anything, I would love it if you would help me out by rating and subscribing wherever you are listening. Thanks and have a great rest of your day.
Resources:
- Erin Ollila's great tips on reviewing your website
- Tackle the emotional side of delegating with Jenny Mitchell
- Check out this episode with Gary Geiman for more business tips
- Save time with my FREE guide to generating content ideas
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
So excited to have had the opportunity to interview Elizabeth Louis.
If you are struggling with thinking traps or want to understand how to improve your marketing by improving your mindset.
"Psychologists should be the best copywriters." - Elizabeth Louis
Figuring out what your audience wants and needs is so powerful. It helps you to create better marketing when you fully understand your audience.
Want to learn more?
Visit Elizabeth's website here: https://elizabethlouis.com/
Take her Thinking Trap Quiz to find out What Thinking Trap is Limiting Your Performance: https://form.jotform.com/Elizabeth_Louis/what-thinking-trap-is-limiting-your
Related Links:
How to Define Your Target Audience Free Guide
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Whether you are a brick-and-mortar location or an online business, being found online is important, and today's brief explores the world of Google Business Profile!
In case you haven't kept up with the updates, Google Business Profile was previously known as Google My Business. It is a hugely powerful tool that can help increase your business's searchability.
There are SO many reasons why you should be leveraging this tool.
Google Business Profile is free.
Yes. I said free!
Authenticating your business has become a bit more tedious in the interest of ensuring the information is true and accurate. Am I the only one who misses when they used to mail you a postcard?
I have had issues recently with the new authentication process and had to do it a few times for clients. BUT it is 100% worth the time!
How do you leverage Google Business Profile to the max?
- Claim or create your listing
- Review data to ensure it is complete and verified
- Regularly update your hours
- Manage and respond to reviews
Once everything is set up, keep it updated! I cannot emphasize HOW important this is. Google is verifying your information.
One person I know had their business closed by Google because they forgot to update their business address after moving. They can’t get it lifted and now people actually think they went out of business and aren’t looking anymore. It’s very frustrating.
Not showing up in the map pack?
Google uses this information to determine who gets this valuable real estate:
- Relevance: Google wants to send you to a relevant location based on search terms.
- Distance: the closer it is (when combined with relevance) matters.
- Prominence: How well-known you are.
Can you improve your ranking?
Google keeps its algorithm secret to ensure fairness. The key here is to take advantage of every space Google gives you.
They won’t let you pay for a better local ranking, but if you dedicate a bit of time to your listings each month or quarter, you should see improvements.
How is your Google Business Profile? Have you found anything that works for your business and has made an impact?
I would love to hear from you at support@kendracorman.com!
If you enjoyed the episode and learned anything, I would love it if you would help me out by rating and subscribing. Thanks and have a great rest of your day!
Resources:
- Learn how to control how Google views you and your brand with a former cartoon dog
- Explore SEO with a conversion copywriter
- Keyword planning for SEO
- SEO tips for a WINNING strategy
- Identify YOUR target audience
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Thank you for joining me on another episode of Imperfect Marketing! Today I am joined by Alison Knott and we dive deep into answering questions with SEO.
Alison thrives in the intersection of the web, creativity, and business—which I love! This episode explores topics around SEO, email marketing (my favorite!), web ownership, and brand authority.
Connect with Alison Knott:
- Her website
- Her free guide on leveling up your website
Resources and Related Links:
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Email Deliverability is the ability to get your emails to subscribers’ inboxes. Sounds powerful, right?
You don’t want to invest all your time and energy into building your email list....only for your emails to get lost in cyberspace.
So what defines strong deliverability rates? Good email deliverability is 95% or higher and your email system’s deliverability is key to ensuring your emails reach the inbox.
Can I buy email lists?
I have many people every year who are interested in buying email lists and using them in their system. Unfortunately, this isn’t good practice.
It's critical to grow your list based on permissions. Giving people the option to subscribe (or unsubscribe) to your list can increase your personal deliverability.
Ready for another pro tip? Select a system that enforces good email practices by removing users who have high spam and unsubscribe rates. This will protect you from others on the shared IP who do abuse email permissions.
What systems have strong email deliverability?
Well, it depends on who you ask, so I went looking throughout the internet to see who has done some research and put together a list of the top email systems with good deliverability.
Here's my Top Five:
- Mailer Lite
- Active Campaign
- ConvertKit (affiliate link)
- Constant Contact (affiliate link)
- Sendinblue
How do I increase deliverability?
Stats or tests can't always guarantee that your emails will hit the inbox, but a system that provides you with a solid deliverability score definitely helps.
I've focused on steps before, but here's a refresher:
- Domain authentication: Use a DKIM key.
- Make sure your contacts opt-in.
- Write strong emails and subject lines that avoid spam filters.
- Allow people to choose what content they want to receive.
- Clean your list at least once every 6 months.
- Only send value!
Do you follow best practices? What email system do you use?
Let me know. I would love to hear from you at support@kendracorman.com!
If you enjoyed the episode and learned anything, I would love it if you would help me out by rating and subscribing wherever you are listening.
Thanks and have a great rest of your day!
Free email marketing tools:
- A beginner's guide to email marketing
- Learn how to craft compelling subject lines
- Reach your first 1,000 subscribers
- Identify your list-building strategy
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
As we head into the Easter Weekend, I wanted to go a bit off-topic and talk about faith and faith's interactions with your brand, business, and community.
Your faith does not have to be separate from your business OR brand, which is what I want to explore in this episode.
In case you didn't know, I am Catholic. I am Christian. I believe that we are obligated to make a positive impact in this world and help wherever we can, and that shapes how I live!
That being said, I totally understand if faith isn't something you want to hear about. It's okay! I won't be offended if you skip this episode, and I promise I'll be back next week with more marketing lessons learned.
Regardless of your personal beliefs—Christian, Jewish, Hindu, Muslim, spiritual, or something else entirely—faith can be a defining characteristic and I think it's important to feel comfortable displaying it.
Faith can be shown in many different ways—some direct and some subtle.
I joined an amazing group of Christian women called 4Word. I haven’t made some meetings recently (life has been busy, busy lately!), but it is an amazing organization that was started by Diane Paddison, author of the book Work, Love, Pray.
I LOVED her guiding principles for faith in the workplace, and had to share them:
Be a Full-time Christian:
Turning faith on and off is difficult—if not impossible.
Remember WHO You Work For:
Diane says that she fully believes that every good gift—even her job— comes from God. When you are at work, focus on serving your employer, but don't forget you are also serving God.
As an example, if you are a slacker but are constantly sharing your beliefs, you're not focused on doing your job to your best ability. Your coworkers and clients aren’t going to respect the faith of a slacker.
Respect Your Colleagues:
Always remember that the person next to you may be as devoted to their faith as you are to yours. Respect that!
Show, Don’t Tell:
This is my FAVORITE principle and is one I strive to accomplish. The way you live speaks louder than the words you use. As St. Francis of Assisi once said, “Preach the gospel at all times—if necessary, use words.”
Look for Allies:
Pay attention to the details. People will note things and mention other topics and over time, you'll find allies and build camaraderie based in faith.
Watch Your Language:
Even if someone asks you a question that could invite you to talk about your faith, always think before you speak. Keep your response simple, powerful, and to the point.
If someone wants to learn more, they'll ask! It's important to provide that option because not everyone is looking for your full faith journey.
I hope you all have a great weekend, and if you have any comments or questions about today's episode feel free to reach out!
I promise I show, not tell, more often than not, and wanted to create an episode for those curious about incorporating their faith into daily business life.
The companies I mentioned:
- Ring True
- Mod Market
- EveryBody
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Spring has sprung and the weather is improving here in Michigan where I am recording this episode, which means it's time for spring cleaning!
I know, I know, this podcast is called Imperfect Marketing but hey, spring cleaning is great for a variety of things—including your email list.
So, let’s talk about list hygiene.Would you rather have an email list of 3,000 people OR a list of a few hundred SUPER engaged subscribers?
Don't get me wrong, a large list does sound amazing, but it all boils down to engagement. All systems keep getting smarter and many will dock your deliverability if you have low engagement rates.
What it boils down to is this: does your list size matter if many of them do not read or look at your emails?
Don’t get me wrong, I do love that email marketing keeps you top of mind whether someone reads an email or not; unfortunately, we do want them opening or looking at some of the emails.
If you don't, email providers like Gmail, Outlook, and Yahoo will start flagging your emails so they go into spam.
You need to create content that people want to read and engage with, and the more your subscribers engage with your content, the better Gmail, Outlook, and Yahoo think of you.
So, how do we do that?
Spring cleaning your list!
Look at your metrics and select anyone who hasn’t engaged with your emails in like 6 months. With Apple pre-opening your emails, you could use “opens” to be more conservative, and it won’t exclude everyone.
Send these subscribers an email to see if it is time to go your separate ways. If they want to stay on your list, have them click a button and take them to a thank you page you create on your website just for that.
Then, pick everyone who didn’t click on that button and remove them from your email list. I usually give it a week or two.
If you want to give people more time, you can separate your email database into two segments. Those who haven’t engaged with your emails and everyone else.
This will allow you to add some copy or pre-header into the version of the email that goes to those who haven’t engaged to see if this is one of the last emails they are going to get from you.
If this is the first time you are doing this, the number of people you remove from your list could be staggering, and it hurts. I know. I've been there!
Why pay for those contacts who aren’t engaging with your content, don’t want it, and won’t buy from you?
A big list doesn’t mean anything without people who are engaged and want to receive content from you.
Have you done any spring cleaning on your email list? How did it go? Let me know at support@kendracorman.com.
Free email marketing tools:
- A beginner's guide to email marketing
- Learn how to craft compelling subject lines
- Reach your first 1,000 subscribers
- Identify your list-building strategy
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Thank you for tuning in to another episode of Imperfect Marketing! Today's guest is Kim Thompson-Pinder of RTI Publishing and the Author to Authority podcast. We had an amazing, insightful conversation about the power of words, publishing books, and authority marketing.
So, what is authority marketing? It's embracing your expertise and using your knowledge to provide value to clients. Focus on your niche and let your knowledge shine!
Click here to access the transcript and follow along.
Other topics include...
- the importance of niching down
- identifying your target audience
- and taking the next steps if you've thought, "boy, I should write a book!"
Have you ever considered writing a book? Do you consider yourself an authority in your niche? Let me know at support@kendracorman.com.
Connect with Kim Thompson-Pinder
- Find her on LinkedIn
- RTI Publishing's LinkedIn page
- RTI Publishing's website
- The Author to Authority episode I guested on
Related Links and Resources:
- Brief on 2023 Marketing Trends
- Plan in 90 day sprints with Tim Fitzpatrick
- Explore vision boards with Dawn Hattison
- Hear why "no" is my word of the year with Blaine Oelkers
- Identify your Target Audience with this FREE downloadable
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
What's a cold email and how do you send them? Great question!
A cold email is just something you send to someone who hasn’t done business with you. You might know them, or you might not.
Pro tip: This type of email should NOT be sent to someone you found on a huge purchased email list.
Instead, send it 1:1 and keep it personalized to the person you are sending it to.
This should be really short. No one reads anymore, and time is valuable. If the person doesn't know you well, odds are they won't invest time in reading a long message.
Crucial cold email info?
- establish a connection
- explain what you are looking for
- have a call to action
- then close
The end.
Short, sweet, and to the point.
When I send a cold email, I don’t like to send something super salesy. Instead, I ask for help or feedback.
I might be doing some research, or I'll have a new downloadable that I thought they might benefit from and would like feedback.
My cold emails aren’t usually super cold, and I often have a shared acquaintance give an introduction. This could be on LinkedIn, at an event, or from a person at the Chamber or even a friend.
There are so many ways to make a cold email less cold, but it's critical not to overlook them.
How do you warm up your emails? What has your experience been sending them? I'd love to hear your thoughts at support@kendracorman.com!
Free email marketing tools:
- A beginner's guide to email marketing
- Learn how to craft compelling subject lines
- Reach your first 1,000 subscribers
- Identify your list-building strategy
Learn more about email marketing:
- Do I need an email marketing system?
- Email marketing before I have a website?
- How do I personalize email marketing?
- Why do my emails go to spam?
- How do I send an opt-in email?
- How do I ask subscribers for information?
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Thanks for joining me for another Imperfect Marketing episode! I am joined by Tim Fitzpatrick, an entrepreneur and business owner with expertise in marketing and business growth. Today, we dive deep into marketing fundamentals and steps to help you develop and grow your business.
He unpacked some nuggets about targeting your right market and his journey of failures and successes that have helped him continually grow. Again, it comes back to understanding your target audience and speaking directly to them.
We also tackle how important it is to avoid shiny object syndrome—and if you've listened to a few episodes here and there, you know that's something I'm tempted by! Yes, it's great to try new tools, but don't lose sight of your main objective.
Do you follow these marketing fundamentals? Interested in trying them out? Let me know at support@kendracorman.com!
Can't listen right now? Here are the key topics:
- Understanding and identifying your target audience is critical!
- Your messaging matters.
- Plan in shorter sprints.
- Diversify your channels.
- Marketing in B2C and B2B Spaces.
Tim's Six Step Plan for working in his company and with clients:
- Step 1: Identify your target market. Who are your ideal clients?
- Step 2: Create your goals and plan.
- Step 3: Identify your budget and resources.
- Step 4: What is your current plan?
- Step 5: Outline your priorities for the next 90 days.
- Step 6: What information are you tracking?
Connect with Tim Fitzpatrick:
- His website
- His podcast
Related Links and Resources:
- Landing pages that convert with Lorraine Ball
- Branding with Linda Kleist
- Brief on setting goals
- Brief on measuring goals
- My guest spot with Rialto Marketing
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Welcome back to another episode of Imperfect Marketing! Today’s brief is about making email marketing easier and more personalized.
Have you ever gotten an email and been like… "WOW! That’s just what I was looking for!"
That’s an amazingly perfect and personalized email—whether they included your name or not.
They know and understand their audience, which is key to ALL marketing, not just email marketing.
So, how do you make this easier? Dig deep and get to know your audience.
Write every email article to ONE person. That’s all. Just one person.
You should be able to picture them in your head. Close your eyes right now and visualize your favorite client or the person you want to work with most.
Pause this episode and think about it.
Then, write to that person. Incorporate their hopes and dreams. Help them deal with what keeps them up at night. Use what you know and focus on that connection.
It’s a lot easier than you think.
I recently spoke with someone who had 3 different target audiences. That could mean up to 3 unique emails. UGH!
Luckily there is overlap and some similarities, and what’s different can be easily changed.
So, we used dynamic content inside their email service provider to change out the articles based on the target audience tag on their email profile.
Okay, I know that was a lot of words, so let's try this:
I'm ordering clothes for my husband online, and guess what—they put jackets on sale! They want to communicate that information and there are 3 ways to do it.
- They can send an email announcing that men’s and women’s jackets are on sale. Not bad, it's quick and to the point.
- They can send an email that says, "we thought you’d like to know that our men’s jackets are on sale" and they could ALSO reference how it goes with another item I purchased.
- They can use my pronouns and send me something completely disconnected from anything I've purchased from them. Oh, and P.S., the women’s jackets are on sale. Deleted folder here we come!
This works with services too. Try sending a different intro paragraph to your referral partners than you send to your prospects and clients.
All of these are excellent options and can make your email marketing more personalized.
I know, I know. I hear you saying that sounds like a lot of work...
I promise you it's a lot less work than you're thinking! Dynamic content is a great tool to leverage and you don’t need to create 3 entirely different emails.
So…. Where are you headed with your email marketing? How are you making email marketing personalization easier?
I'd love to hear your thoughts! You can find me at support@kendracorman.com
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
This week I had the pleasure of speaking with Jenny Mitchell, a leadership coach, to better understand the emotional side of delegating and why we struggle with outsourcing.
Complicated emotions surround delegation, and being aware of the ones you struggle with is the first step to recovery.
Fear is ultimately what holds us back from delegating. It could be the fear of not getting the accolades you used to get; it could be the fear of someone not doing it right; it could be the fear of someone doing it better than you would have.
These fears are valid and normal—but working through them is critical! Identify what's holding you back, then delegate so you can focus on adding value.
How do you process the emotional side of delegating? Did you learn something new about yourself in this episode? I'd love to hear from you! Let me know at support@kendracorman.com.
Click here if you'd like to access the transcript and follow along!
Want to learn more about Jenny?
- Visit her website chavender.com or connect with her on LinkedIn.
- Be sure to check out her podcast Underdog Leadership wherever you listen to podcasts or click here.
Resources:
- Check out this episode with Gary Geiman for more business tips
- Hear why "no" is my word of the year during my conversation with Blaine Oelkers
- Overcome limiting beliefs and grow your business with Michelle Vroom
- Save time with my FREE guide to generating content ideas
- 7 Steps to Get Your First 1000 Subscribers
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Welcome back to another Imperfect Marketing Brief! I hope you're ready to answer a CRUCIAL question: to GIF or not to GIF.
Now, let's take a step back. One of my goals for 2023 was to increase my email engagement by 10% by the end of Q2. I am excited to report that I have already achieved it and am moving into maintenance mode.
So, how did I do it?
GIFs!
It sounds so silly and almost stupid, but GIFs have increased my engagement rate.
I ran a test in January and tested a few things out with some A/B testing on emails and the emails with the GIFs got more clicks, replies, and opens than the ones without.
Pretty impressive, right?
So, should you be using GIFs in your emails?
I would say for almost anyone in almost any business; you can use a GIF. You need to be careful, and I wouldn’t put it in a super serious email, but let people see your personality and get to know you.
So, how do you insert a GIF in an email?
It depends on your email service provider. Google is a great place to start, but if you use Constant Contact or ConvertKit, I can give you some advice.
I recommend starting at giphy.com to find your amazing GIFs.
First, Constant Contact. It’s SUPER easy. Just like you would add any image to an email but instead of uploading, use the tab at the top that says Image URL instead of Library. Then, insert the Share link you copy from giphy.com, press preview, and then insert. You are good to go!
Second, if you are using Convert Kit, it’s also easy but takes one more step.
Once you find the GIF you want, go to download it. Sometimes you might need to right-click on it and hit "save image as." Save it as a .gif and nothing else or it won’t work.
Then, upload the GIF like you would any other image. Easy peasy!
What's your stance on to GIF or not to GIF? What do you think of them?
Have you seen an increase in your engagement?
Inquiring minds want to know! Let me know your experience at support@kendracoman.com.
Resources:Speaking of email engagement...
- Brand new to the amazing world of email marketing? Start here!
- Check out my FREE downloadable on the 7 Steps to Reaching Your First 1000 Subscribers.
- Struggling to write eye-catching subject lines? I can help!
- Ready to take your marketing to the next level? Sign up for a VIP Day
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
This week on Imperfect Marketing I had the honor of speaking with Claire Chandler. She is a thought partner to many CHROs and other c-suite members.
Claire talked with me about how your strategy and growth need a strong foundation. That's your mission or your "why."
It was fun to see that we are both fans of Simon Sinek's Golden Circle TED Talk. If you haven't seen it, you need to check it out!
We also discussed strategy and authenticity.
One of my favorite things that Claire and I spoke about was that you have to say no more than you say yes. This is something a lot of us struggle with.
If you're wondering why "no" is my word of the year for 2023, check out Episode 60 on the 30-Minute Hour with Blaine Oelkers.
We also discussed how a busy calendar signifies success in corporate America. It was a great discussion, and my new Ideal Week that I launched in 2023 is helping me get over that.
Looking to get in touch with Claire? Visit her website by clicking here!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
I'm thinking of a girl sitting at home alone, birthday signs and streamers around, sad and lonely in a fluffy pink dress. (I don’t know why, but the fluffy pink dress is always there!) She's waiting for people to show up to her party—but no one is coming.
I feel for her! I was very awkward growing up (and still am!) and am a self-professed "geek” or “nerd” who loves school and learning. Lucky for me, that’s cooler now that I am older!
But, going back to my earlier story, no one came to the party.
I hear you asking, "Kendra, what does this have to do with marketing?!"
I'm getting to that! I like to think of webinars as parties, and you are inviting people to come to join you.
You don’t want to be the lonely girl sitting on the couch hoping that people show up, do you?
That’s why email marketing is SO important.
So, how do you use email marketing to get people to your webinar? Let’s start with your audience. Hopefully, you know who they are and what they want.
Not what they need, but what they want. That’s going to play a big role in this.
If you have created your webinar and know your audience will love it, you need to start communicating it. I want you to draft your email with a BIG Call to Action that stands out and is above the scroll. It’s essential that people can register easily on a mobile device.
Then, I want you to work on your subject line. Test a question, test one with their first name in it, or even an emoji.
Make sure you preview your email on a mobile device.
For online webinars, I send out invites starting a week before the webinar and providing multiple options. You don’t want to send too far in advance or too close to the event, or you will lose people.
Most organizations send about two weeks in advance and then do a 1 week-away reminder and a last-chance email.
Some fun tips for what to include in your email are:
- What’s going to be covered?
- What can they expect to learn?
- What transformation will they get by attending?
- Include a sneak peek video into some of the content or the presenter or the importance of the topic!
I like to offer a show-up live bonus so that people don’t just plan to watch the recording. Not enough people watch the recording.
Then, of course, there are the reminders. I like to send a confirmation when they register, a 24-hour away message, and a 1 hour or 30-minute reminder.
You should spend almost as much time on your email invitation and follow-up series as you do with your webinar.
Speaking of webinars…if you are listening to this when it releases on March 7, 2023, I have a webinar on Creating a Lead Magnet Your Target Audience Wants next week.
Register now at kendracorman.com/webinar.
Listening past that date? I will have more!
Resources and Related Links:
- Create subject lines that get opened
- Join the List Growth 101 waitlist
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Today's Imperfect Marketing conversation is with Scott Murray and we had a great conversation about building relationships—not just marketing or promoting. People enjoy connection and relationships, so ask yourself this: are you telling your prospects what to do?
Scott does a lot of reading and brought quite a few resources to the discussion, so there are links below to several books that he mentioned. A lot of this research has revealed—and I think we can all agree—that none of us like to be told what to do.
That is what marketing has been all about in the past. Buy now! You NEED this! But as we move forward, it's time to focus on building connections.
Click here to access the transcript to follow along!
Here are a few of my takeaways from the conversation:
- If you are telling people what to do, they may not do it out of spite.
- Consumers are in control.
- What's important in marketing? Relationships and making sure you are adding value.
- LISTEN!
Want to connect with Scott? Check out his website here.
Links to Books and Resources Mentioned in this Episode:
- Marketing Rebellion by Mark Schaefer
- Belonging to the Brand by Mark Schaefer
- Conversations that Connect by Brooke Sellas
- Bonus Episode: Improve Your Visibility Without Paid Ads
Related Resources:
- Keeping Social Media Social- 30 Days of Social Post Ideas
- Interact Quiz Software- Affiliate Referral Link
- Defining Your Target Audience
- 5 Secrets to Creating Content Ideas (this helps answer some questions!)
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Whether you are JUST starting out or you are going full boar through growth, there's one crucial question to answer. Do you REALLY need an email marketing system?
In this episode, I talk about why you most likely need an email marketing system and why it is an AMAZING investment in your business.
How?
Well, an email marketing system...
- Keeps you compliant
- Isn't that expensive
- Can speed things up with automation
Email marketing is a great way to grow your business.
Depending on what you are looking to do, I recommend Constant Contact or ConvertKit as reliable, well-performing email marketing systems.
If you sign up for either one with my referral link, you get a free onboarding session to get you up and running on that system in less than a week. Just send me an email at support@kendracorman.com to schedule that onboarding session.
Related Links and Resources:
- Reach Your First 1,000 Subscribers
- What's your List Building Style? Take this quiz to find out!
- New to email marketing? Start here!
- Are you ready to build a landing page that converts?
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Welcome back to Imperfect Marketing! This episode with Lorraine Ball is truly chock full of tips, ideas, and insights that I am sure will help you and your marketing. It's time to build landing pages that convert!
Click here to access the transcript and follow along.
Here are a few of the things that we discussed:
- Landing pages should be about one (1) topic.
- The word on the button you have makes a difference.
- Use bright colors on your buttons so they stand out.
- TEST! Don't just set it and forget it.
Another piece of our conversation revolved around your website.
Do people know what you do when they get to your website?
The thing to keep in mind, and I feel like a broken record, is that they don't care about you. They have a problem and want to know if you can fix it. So, help them out and answer their questions upfront.
She issued a challenge to you all, too: print out 2-3 pages of your website. Then, grab a red pen and a blue pen. If you see first-person words like I, we, my, our, us, etc., circle them in red. When you see words like you, and your, circle them in blue.
You should have two blues for each red. If you don't, then you need to start re-writing your website. People want to feel like the copy is written directly to them, and doing so can help you build landing pages that convert.
Then, we did jump over to talking about target audiences.
(One of my favorite topics!)
So many people are scared to narrow down their target audience, and I think Lorraine said it well when she said, "Who you market to is not necessarily who you sell to."
There is a difference between where you spend your marketing time and effort and who you accept business from.
I think that's a great way to look at it!
Want to connect with Lorraine? Check out her Digital Toolbox here.
Links to Items Discussed in this Episode:
- The Paradox of Choice Ted Talk by Barry Schwartz
- Marketing School Podcast on Experiments
- CliftonStrengths
- The Gap and the Gain: Book Review Episode and the Book on Amazon
Related Links:
- Here is an example of one of my loooong pages that directs to an action at several points, with no mention of the word, "Submit" on any buttons
- Here is my new Work with Kendra page- I would love your thoughts!
- Free Workbook: Identifying Your Target Audience
- Jessica Tutton's experience growing her business with Facebook Ads
- Not ready for paid ads? Tracy Beavers shares advice!
- How niching down helped Brenda Meller
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Google's Helpful Content Update made it so that thoroughly covering a subject is now more critical than ever, which is why we're focusing on topic clusters!
If you want to improve your rankings or boost your blog articles' value for readers, consider developing content clusters or topic clusters.
It's about thoroughly covering a topic to improve your authority and expertise with Google and your readers.
Consider what you want to help people with and start building it out!
If you are looking for a bunch of ideas around a topic, grab my 5 Secrets to Generating Content Ideas here.
Resources:
- Ready to have your mind blown? They aren't your customers: they are Googles!
- Improve your visibility WITHOUT paid ads
- Need help developing content ideas?
- Once you have phenomenal content clusters, strengthen your email marketing game!
- Do you know your list-building style?
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
I had an amazing conversation with Erin Ollila, conversion copywriter extraordinaire. It was so good and interesting that we ran out of time before I could ask her all my questions. Hopefully, she will come back on again soon!
We discussed many topics like organically moving users through your site, doing a spring cleaning audit of YOUR website, and getting incredible testimonials from your clients.
The key takeaway for me?
Don't try and do it all at once. You will get overwhelmed—trust me, I've been there! Select a day to review the content and then several (different) days to make the adjustments.
Erin shared great information and tips from her experience working as a conversion copywriter. If you want to fix up your website and focus on putting your users at the forefront, this episode is for you!
Click here to access the transcript and follow along.
Want to connect with Erin?
- Check out her Podcast, Talk Copy to Me
- Connect with Erin on LinkedIn
- Erin's website
Related Links and Resources:
- How to create a link that opens in a new tab or window
- My favorite WordPress Tools and Plugins
- 5 Secrets to Generating Content Ideas
- Brief on SETTING goals
- Brief on MEASURING goals
- How do you want to be seen?
- Are you writing for your audience?
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
I always get the question, "What keywords should I optimize for?" If you ALSO struggle with finding the best keyword planning for SEO, I unveil my secret answer in this Imperfect Marketing Brief.
Spoiler Alert: Optimize for whatever your audience is searching for.
Let me say it again. Use the same keywords that your audience uses when searching!
Yep. It's that easy and that hard.
Sometimes we are too close to our business and what we do. It's hard to take a step back and see it from our audience's perspective.
Ask them what they are working on and what they struggle with, BUT don't do like I did, and just give them the words. Have them explain it in their own words!
That will make a HUGE difference for you while keyword planning for SEO.
If you are looking for help, feel free to download my guide to defining your target audience.
Resources
- Brief on using YouTube in your marketing
- Jason Barnard, a musician and former cartoon blue dog, explains how to control your brand's presentation on Google
- Brief on measuring your goals (to keep you on track!)
- Do you know your list-building style?
- Want to strengthen your marketing? I can help!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
How are your goals progressing? If it feels like a struggle, it might be time to try a different technique. Have you thought about creating a vision board to help you achieve them?
I know I have!
And I have my vision board hanging to the right of my desk with my goals all spelled out so that I see it each and every day.
That's why I spoke with Dawn Hattison. She is a life coach and vision board expert. She loves vision boards and has several around the house.
Her advice on vision boards? Just get started!
Think about everything you want in your life or your business, and get started creating. You could create your vision boards with magazine clippings and posterboard, or be like me and use a PowerPoint slide.
It's up to you!
So, grab some images that resonate with you and start saving them for your vision board.
Have you created a vision board before? Did it help you achieve your goals? Let me know at support@kendracorman.com!
Want to get in touch with Dawn?
- Check out her Vision Board Kit Here
- Connect with her on Facebook
- Check out her website
Resources and related links:
- FREE guide to 30 days of social media post ideas
- FREE guide to creating engaging subject lines
- Brief on SETTING goals
- Brief on MEASURING goals
- Brush up on the basics of copyright and images used in marketing
- Where IS marketing heading in 2023?
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
This is a topic that gets me all "geeked out" because I LOVE helping people take the stress out of generating content ideas. (Hint hint: click here for 5 secrets to ending your content drought!)
There are so many ways to get ideas for your blog, podcast, videos, and social media posts. All of it leads to topics that people are looking for.
How do you get those ideas?
Well, in this Imperfect Marketing Brief, I talk about a few of my favorite ways to generate ideas for content:
- answerthepublic.com
- Google's People Also Ask Section
- Books on Amazon
What tricks and tools do you use to make content generation fresh and enjoyable? Let me know at support@kendracorman.com!
Resources:
- Generate ideas for YOUR Target Audience
- Don't know what to put on social media? Start here
- Avoid copyright infringement with these helpful tips from Lisa C. Alvarez
- Not answering the phone? You could be losing business
- Take this quiz and discover your List-Building Style!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
I am joined by Gary Geiman this week from DMN8.
I love the simplicity of what Gary shares, but he is right in saying that there are things you're (likely) not doing that are holding you back and costing you business.
The first thing we talk about is answering the phone! It's so important to have someone pick up the phone and maintain contact with prospects and clients.
If you don't, you are letting business go out the door and throwing your marketing efforts down the drain.
Combine answering the phone with speed, consistency, and not striving for perfection; there is so much you can do for your business.
I loved speaking with Gary about all these simple and obvious yet overlooked strategies for growing your business.
Did you identify a sticking point in your business? Have you made the decision to answer your phone? Let me know at support@kendracorman.com. I love hearing from you!
Click here to access the transcript and follow along.
Connect with Gary:
- Website
Resources:
- Identify your Target Audience
- Learn more about marketing trends
- Take a fun quiz AND learn your list-building style
- Interested in improving productivity with a "30-minute hour?"
- Check out the new "work with me!" page I mentioned in the episode
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
The trend is all about video, so when you get down to it, what can you do to leverage YouTube for your marketing?
Here are a few of the tips I go into detail on:
- Make sure your account is a business account and not a personal account
- Go into your channel settings and make sure they are complete
- Create original videos
- Benchmark your competition or those who have a similar audience.
- Optimize for SEO
- Engage with those watching.
- Stick to a regular release schedule.
- Consider partnering with some influencers
What's next for you? Are you using YouTube and video in your marketing? I would love to hear about your experiences! You can let me know at support@kendracorman.com
Resources and Related Links:
- Brief on short-form Video
- Marketing trends to watch for in 2023
- Improve your visibility WITHOUT Paid Ads
- List Growth 101 reopens soon! Hop on the waitlist.
- Struggling with content ideas? Start here!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
I am always looking for fresh images to use in my social media posts, on my website, and for my clients' projects.
Images are a big part of marketing, and we don't all have the budget for unlimited photo shoots. (sigh... I really wish I did)
But because so many people need clarification on copyrights and how they work, and what you can and cannot use, I brought in an expert in Copyrights: lawyer and professional photographer, Lisa C. Alvarez.
Lisa shared that copyright is given to the person who presses the shutter button. It's automatic.
If you are looking for free images, here are a few sites for you:
- unsplash.com
- pixabay.com
- pexels.com
- wordpress.org/openverse
What you need might not be on one of these sites, so feel free to go look and license the artwork you need.
Resources
- Check out Lisa's photos here
- Follow Lisa on Instagram
- Connect with Lisa on LinkedIn
- Connect with me on LinkedIn
- Join the List Growth 101 waitlist if you're ready to do better marketing
- Looking for other ways to work with me? Start here!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
In this Imperfect Marketing Brief, we will talk about measuring your goals.
How do you make sure you are on track? How do you ensure you aren't losing track or forgetting about them?
Key Performance Indicators or KPIs are the secret. So what are the indicators that you can measure to let you know if you are headed in the right direction?
I have a few that I measure. It should be one page that I can look at and see where I am headed.
I would love to know what you are tracking for your KPIs!
Resources:
- Want to get a head start? Download my email marketing performance tracker here.
- How DO you set goals?
- Click here if it's your goal to write subject lines that get OPENED!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard.
Jason is not just a digital marketing expert; he has been a cartoon blue dog and is a musician with the double bass as his specialty. When we recorded, I got a chance to look around his music room, and it was pretty cool to see all of his instruments.
Basically, we talked about the importance of Google SERPs or Search Engine Result Pages for YOU and your business or organization.
Two big takeaways:
- Educate Google and give them a consistent message about who you are.
- Think about the customer experience. Google is sending their customers to you; if they have a good experience, they will send them back. If they don't, they won't.
The thought process of Google sending me their customers in search totally blew my mind. I never really thought about it that way.
So many of my customers ask, "how do we rank on page 1? What do we need to do?"
But suppose you flip your thinking to the problem you solve and instead focus on adding value for the visitors that Google sends you. In that case, it takes you further away from games and more toward what you should be thinking about—creating a great user experience for the visitors that come to your site, from Google or anywhere.
Want to connect with Jason Barnard, digital marketing, musician, and former blue dog in a cartoon?
Additional Free Resources:
- Kendra's favorite WordPress Tools (including Yoast's SEO plugin)
- Defining Your Target Audience
- Generating Content Ideas People Are Searching For
- Episode 32: Amazon Marketing and Micro-Failures with Annalisa DeMarta
- Learn more about problem aware customers
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
So, I hope you already know my general feelings on trends—but just in case you're new to Imperfect Marketing—I don't recommend jumping on the latest trends JUST because everyone else is!
None of these social media trends I feature in this episode might be a good fit for you. That's okay!
It's more important to stick with something that feels authentic to your brand.
I combed the web and am bringing you my favorite social media trends from Smart Brief, Hootsuite, and Exploding Topics.
- Help impatient customers on social media
- We are all influencers. Redefine and deploy your influencer army
- Video, video, video
Are there any trends that you can authentically incorporate into your 2023 marketing?
Resources:
- Learn more about short-form video
- FREE 30 Days of Social Media Post Ideas
- Don't miss this bonus episode of Imperfect Marketing
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Today's bonus episode is about how to increase your visibility without Paid Ads.
Tracy Beavers has a ton of experience in sales and marketing, and while she isn't against paid ads, she believes in doing all the free stuff first.
Her follow-up and follow-through are quite amazing.
Click here to access the transcript and follow along!
Resources and Related Links:
- If you want to connect with her, be sure to check out her Facebook Community
- Also, if you are listening to this in January of 2023, be sure to sign up for her new Masterclass that starts on January 17th. She has six options for you to attend.
- Learn how to work with me in 2023!
Enjoy, and good luck increasing your visibility!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
In this episode of Imperfect Marketing, I get to speak with Ben Lund of Rise Marketing Group. We have an amazing conversation and explore several 2023 marketing trends he sees developing.
Here's a quick little cheat sheet of topics:
- AI
- Machine Learning
- Automation
- User First Relationships
- Strong Creative
These are great things to consider as we move forward in our marketing planning for this year.
We discussed how Google, Facebook, and other media sites are becoming more innovative and can help us drive more conversions. But don't get too excited—this isn't an excuse to skip defining your target audience! Understanding your target audience and building a relationship with them is still extremely important.
Click here to access the transcript and follow along!
Looking to connect with Ben?
- Rise Marketing Website
- Rise on LinkedIn
Resources discussed or related to this episode:
- Mobile Monkey
- Defining Your Target Audience, Free download
- Learn about other 2023 marketing trends
- Is short-form video right for you?
- What IS a brand?
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
So, I spoke with you in the last Imperfect Marketing Brief about 2023 trends. One of those trends was the short-form video.
How can you leverage short-form video for you and your audience?
Here is the script for the "fake" that might become real (or reel 🤣) one day soon:
Do you want to know the three biggest mistakes solopreneurs make when building their content, like blogs, short-form videos, etc.?
Listen up! I am going to tell you and then show you how to avoid them.
- They don't have a call to action. Think about what you want people to do after they watch your video or read your blog. Work in a way for them to connect.
- They write/record what they want to write or record, not what their target audience is looking for. Start with questions! Always start with questions. That's free and easy to do.
- They aren't consistent. Sometimes it is about time, and other times it's just about not having any idea where to start. So, schedule your time and ideas and build a calendar that you can deliver on.
Anyway, to ensure you don't fall victim to these same mistakes I see over and over again, grab my five easy ways to generate content ideas. I will show you how you can have an unending list of content ideas to keep you consistent and delivering to your audience.
So, go to kendracorman.com/5hacks to get your copy now!
Have you experimented with short-form videos? Are you a "reel" master? Let me know at support@kendracorman.com.
Resources:
- Catch up on the 2023 marketing trends
- So what IS a brand? Find out with my guest, Linda Kleist!
- Do you know YOUR list building style? Take my quick quiz
- It's time to identify your Target Audience
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Today is National Clean Your Desk Day, and what better way to start the year off than with a clean desk?
Join me as I ask C.Lee Cawley, a professional organizer, all about organizing your desk.
Click here to access the transcript and follow along!
C.Lee Cawley's Product Recommendations:
First, start with folders:
- From Amazon
- From Staples
Then, organize your folders:
- The Ikea Pot Lid Organizer
Next, keep yourself on track:
- The Time Timer on Amazon
Other Resources:
- Join the Paper Cleanse Wait list
- Get your Free Emergency Vital Documents Guide
- The 12 Types of Paper you can toss TODAY!
- Learn why "no" is my word of the year for 2023
- Join the waitlist for List Growth 101 if you're ready to make 2023 your year for email marketing!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
We are kicking off the new year with a great conversation on productivity and saving time. Blaine Oelkers is America's only Chief Results Officer.
His PDF process for getting an hour's worth of work done in 30 minutes is the way we should all work.
First, you Plan. Plan your day in advance and make sure you know what needs to get done, the night before.
Then, you Delegate or Defer. There are so many things that can wait that we just don't realize.
Finally, you Focus. This is my favorite one! No long chats or responses, no shiny object syndrome, you say "No More!" You stay on schedule and use timers.
His insights are very helpful and if you are looking to be more productive in 2023, start now.
Resources:
- Watch Blaine's TEDx talk and learn one simple and elegant results technique which activates your mind with your top goal over 100 times a day!
- The YouVersion Bible App
- Increase your productivity with my FREE 30 Days of Social Media Post Ideas
- Learn how to GET RESULTS with this FREE guide to crafting engaging subject lines
- Make your life easier with these FREE WordPress Tips and Tricks
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Okay! So I always share that you shouldn't immediately jump on trends, BUT staying up to date is important. So, keep the latest trends on your radar because, who knows—you might find one that feels authentic to you and your brand.
Here are my favorite 2023 Marketing Trends so far:
- Shortform Video
- Influencers, Micro-Influencers, Micro-Micro-Influencers, and YOU!
- Improving the User Experience or UX
- Social Responsibility
No AI or VR because while they are trends, there are so many ways we can all become better and more effective marketers! Begin working on the basics first, and avoid shiny object syndrome.
Resources:
- Brandan Fisher and Live Pigeon
- Learn how to work with me
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Welcome to the final Imperfect Marketing episode for 2022! I'm excited to share these highlights with you all.
Thank you for joining me on this journey so far. This is the 58th episode, and there are still so many more exciting topics and marketing lessons to come in 2023!
Here are a few highlights from 2022:
- Episode 2 with Brenda Meller
- Episode 6 with Marci Taran
- Episode 44 with Michelle Vroom
- Episode 20 with Andrea Walker-Leidy
- Episode 40 with Jen from Becoming Iconic
There were so many good tidbits from 2022 that my guests provided, and hopefully, you got a few things out of the Imperfect Marketing Briefs too.
I am looking forward to a fantastic 2023 for Imperfect Marketing. We already have 12 guests scheduled to help us get organized and improve our marketing and productivity.
If you are interested in being a guest or have a show suggestion, reach out to me at support@kendracorman.com. I look forward to hearing from you.
Merry Christmas and Happy New Year! See you in 2023!
Resources:
- Join the waitlist for List Growth 101
- Learn your List Building Style with a fun quiz
- Work with me in 2023
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
It's that time of year, and hopefully, you have been setting goals for 2023—but, it's not too late to start!
I recently met with a client, and we were starting their 2023 planning, and I asked them what their goals are for the year.
They responded with a question that I get all the time. "You mean my marketing goals?"
My response was to say, no, I mean the business goals.
Your business goals should drive your marketing efforts. If your marketing isn't supporting your overall business goals, then what's the point?
I love setting 7-10 goals that are both personal and business related. They are SMART goals (specific, measurable, achievable, relevant, and time-based).
In this Imperfect Marketing Brief, I share a few of my 2023 goals.
What are yours?
Resources:
- Click here if it's your goal to improve email marketing
- Click here if you're ready to elevate your marketing and get a return on your investment
- Learn your list building style
- Jamie Trull's Financial Fitness Formula (affiliate link)
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
I have had the pleasure of knowing Linda Kleist since 2015! I can't believe how quickly time flies.
Linda is a fantastic branding expert. We discussed so many parts of branding, from what is a brand and branding to how and when you can save money on the tangible components of your brand.
Items Related to this Discussion:
- Identity Creative
- Simon Sinek's Ted Talk
- Women Make the Best Salesmen
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
I recently read The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success.
Not my usual read, but I heard good things.
Spoiler Alert: I LOVED IT!
It is an excellent book about how to be happy by measuring what you have achieved—while still striving for the ideal.
One of my big takeaways from this book was to switch when I determine my priorities for the day to the evening, not in the morning.
Planning the night before allows me to mentally prepare for the next day and has helped me a ton toward completing my priorities.
I am also choosing to spend my time at the end of the year embracing the GAIN, not the GAP. I have accomplished so much this year. Of course, I have yet to achieve all my goals, but I am much further toward them than when I started the year.
I can't wait to see what I accomplish in 2023.
Have you read the book? How are you living in the GAIN instead of the GAP? Reach out to me at support@kendracorman.com; I would love to know what you think!
Resources:
- The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success
- Jen of Becoming Iconic and I discuss why you cannot compare your beginning to somebody else’s middle.
- Are you a solopreneur with marketing questions? Start here!
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
In this episode of Imperfect Marketing, I speak with Jennifer Palmer of Visibility Pod.
She is the host of several podcasts and works with authors to make sure they are visible and being seen in the way they want to be seen. I enjoyed our discussion and hope you learn something too!
Related Links:
- Visibility Pod
- Promote Before You Publish
- Visibility Pod YouTube Channel
- Pod Match (affiliate link)
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
'Tis the season for New Year's Resolutions! One of my big ones this year is working towards creating an Ideal Week with my calendar.
As you may know, I am a HUGE fan of my Full Focus Planner and feel like I need to write poetry about it. It has been such a powerful tool in increasing my productivity!
However, the one piece I never followed or did was completing the "Ideal Week." None of my days were ideal—let alone an entire week.
I didn't even know what themes to put on different days or anything. But, then, I spoke to a fellow Full Focus Planner Fan and power user.
She told me that she fllls out her Ideal Week. She hasn't ever achieved it, but it is something that she strives for.
Wow! I never thought about it that way.
With the new year approaching, I decided to create my Ideal Week and move things around, so my days are themed. That way, I can ultimately become more productive.
I am so excited about my new schedule!
I am confident I will stumble along the way, but I am headed in the right direction.
Do you have an Ideal Week or themed days? Reach out to me at support@kendracorman.com; I would love to learn more about what you do, so let me know!
Resources:
- Want to create your own Ideal Week? Check out this download from Full Focus!
- Learn why you need a marketing plan
- ARE there business mistakes you're overlooking?
Want to grow your email list? I just released my 7 Steps to 1000 Subscribers Guide that will help you achieve your goals. Ready?
Get it here.
Special thanks to Angela Mitchell of Bridged Benefits Solutions who was my special guest for this episode.
She asked me a few questions that she had about marketing for her business:
- What social media channels should I be on?
- How often should I be posting?
- How can I write subject lines that get emails opened?
- How do I get people to join my email list?
- Should I segment my email list?
There were a lot of questions and I answered them all. If you have questions about anything I shared, you are always welcome to reach out to me at support@kendracorman.com
Also, I do love Angela and what she does for her clients. If you are interested in learning more about Angela, you can visit her website here.
You can also connect with her on LinkedIn.
Do you want to start 2023 strong? I'm hosting three Marketing Planning Workshops to help you save time and money with a focused plan!
I discussed why all businesses needed a marketing plan a few weeks ago. I'll link that episode in the resources section if you need a refresher!
So, what happens if you don't have a marketing plan?
Here are five things you will face if you don't work on that for your business:
1. You won't have a clear direction.
If you are anything like me, your shiny object syndrome will be off the charts! Instead of moving in a straight path towards an end goal, you will try various things that won't necessarily get you from A to B.
2. You will not hit your goals.
You will not hit your goals, partially because you didn't write them down. If I write down a goal, I have an easier time accomplishing the task. It's a way to keep things top of mind and keeps you focused and moving forward.
3. You will waste a lot of time.
This is partly influenced by the lack of clear direction and the shiny object syndrome, but you will waste time. The fastest way between 2 points is a straight line. Unfortunately, you can not draw a straight line if you only have one point!
4. You will change your offerings to meet the current day's goals.
I run into this with clients all the time. For example, I read this email, and this group is saying X. Then someone else asks me if I do Y, so now I am creating a service to handle it. THEN another person comes to me saying they just got a referral to someone outside their target audience—and the new company is bigger and better or belongs to a different industry, and my website doesn't cover it.
Changing to adjust to the flavor of the day will hurt you long term.
5. Confusing your customers.
Now, This is a big one! You always want to make sure your customers understand exactly what you offer. They can't do that if your offerings are all over the place.
If you have too many messages in the marketplace, they might not know about a new product or service. They might become too confused to dig deeper and find your valuable offerings!
Will you create a marketing plan to make sure you are successful this year? Still trying to figure out where to start? Reach out to me at support@kendracorman.com; I would love to hear from you!
Resources:
Who needs a marketing plan?
30 days of social media post ideas (free downloadable)
5 hacks to make content generation easier! (free downloadable)
Do you want to start 2023 strong? I'm hosting three Marketing Planning Workshops to help you save time and money with a focused plan!
You may or may not know this...
I teach as adjunct faculty for Rochester University. I LOVE teaching and sharing my knowledge with students!
This week I invited Rebekah Pinchback, the Director of the School of Business at Rochester University, to join me. I loved hearing her perspective on why they rolled out a digital marketing degree program.
We also discuss internships and how they can benefit both the student AND your company! You can bring on an intern, no matter the size of your company.
I will give you two hints about our discussion:
- Traditional marketing still plays a significant role in digital marketing.
- Rebekah can help you create your intern program!
Click here to access the transcript and follow along
Resources:
Looking to get in contact with Rebekah? Click here!
Learn more about Rochester University
Prioritizing your schedule and other business mistakes
Are you a small business owner ready to strengthen your email marketing?
Click here to learn your list-building style!
Five hacks to make content creation easier
A blog is one of the most powerful pieces of content you can create. When done right, it can help feed your email newsletter, build your SEO, and help make creating social media content a TON easier.
Blogs are an oldie but goodie, and while I LOVE trying new things, blogging can be one of the best tried and true techniques you can use!
However, before you dash off to start your new blog page, Orbit Media recently conducted some research. I found it fascinating and wanted to share it with you all; I'll link it in the resources section if you're interested in following along.
Time Commitment
They found that while 80% of bloggers report that their blogs deliver some or strong results, most blogs took 74% more time than they did to write back in 2014.
WOW!
The average time it takes to write a blog post is currently over 4 hours! It was less than 2.5 hours back in 2014. Why?!?
Well, this statistic makes sense if you think about it. There is so MUCH content out there that we hold ourselves to a higher standard while writing. Our content needs to stand out to receive traffic from it and engage our target audience.
I also think we are more aware of what we need to deliver. One of my favorite blogging concepts is to create Pillar and cluster content. You write a long, great, robust piece of content and then build some shorter pieces as support.
Their survey also showed that bloggers who spend more than 6 hours on their blogs receive stronger results.
Average Word Count
Now that you've invested all this time, how many words are you writing? The average length of a blog post is 1,376 words in 2022—up from 808 words in 2014.
Keep in mind that this average word count is boosted by a small number of bloggers who go big: 12% of respondents say their typical blog post is over 2,000 words!
65% of bloggers say their typical post is between 500 and 1,500 words.
Is Blogging Right For Me?
The short answer is—it depends!
So, what's the biggest challenge for bloggers? You guessed it. TIME! It takes a LOT of time to create and promote content.
Are you already blogging? Should you be blogging?
The answer to both questions depends on your marketing strategy and audience. Are they reading your blogs? Do your blogs offer value?
Next, I want you to think about yourself. Will you micromanage the blog until it takes three months to write 1000 words? Maybe blogging isn't right for you!
My final point is this: do not assume that blogging is automatically good or bad for you. It's all about what your strategy is, what your goal is, your style, and your audience.
If you're unsure, try a few experiments! Do some research! Don't ever assume that what's right for someone else is also right for you—it rarely is.
Resources:
Orbit Media's 2022 Blogging Statistics
What works for the experts may not work for you and your company—and that's okay!
My free downloadable on WordPress Tips and Plugins
Are you ready to dive deep into the common business mistakes you are overlooking? I know this sounds like a heavy topic, but I promise it's important!
Tim Redmond, CEO of Redmond Growth Consulting, dedicates himself to helping you grow your profits, business, and life through his innovative coaching process. He brought AMAZING insight to this episode, and I'm excited to share it with you.
So, what are common business mistakes? In this episode, we cover the benefits of...
- Niching down and narrowing your focus
- Creating a structured sales workflow
- Learning to move past the "No"
- Scheduling your priorities
Did we cover a topic that resonates with you and your business habits? Reach out to support@kendracorman.com, I would love to hear from you!
Click here to access the transcript and follow along.
Resources:
- Connect with Tim Redmond on LinkedIn
- Learn more about Redmond Growth Consulting
- Nancy Maurer and I discuss "head trash" and her experience growing a business during the pandemic
- Niches are for riches with Brenda Meller
- Heather Chavin answers solopreneur's questions
I know you're at least familiar with hearing the words strategy and tactics applied to marketing—but what do they mean? And which comes first? Well, you're in the right place because today's Brief answers these questions!
Strategy and Tactics
Everyone says you should start with strategy, but 90% of them jump straight to tactics—which I don't recommend. Instead, create a strategy first and let it guide your tactics.
Is your strategy to improve your performance on social media? Your tactics are what will help you accomplish that strategy. For example, it might be determining your social media channels, content pillars, etc.
Your goals fall under your strategy; the rest is how you plan to achieve them. That's your strategy. Your tactics include your projects and initiatives.
Let's say your goal is to increase business with your existing customers. One tactic to support this strategy could be sending out three physical direct mail pieces yearly. Another tactic could be writing five handwritten thank-you notes a week.
I want you to take a moment and think about YOUR strategy. Where are you heading? How do you plan to get there?
Once you have completed this step, you can decide your tactics. Identify how many social media channels you will be on, how many times a week you will post, and what your content pillars will be.
But how do I start?
Start with your vision! Why did you create your business? Why do you do what you do?
I know this is a big question, and if you need a visual, I am a HUGE fan of Simon Sinek and his golden circle. However, if you're unfamiliar with what I'm talking about, check the show notes for that video—it's AWESOME!
The key is to think on a large scale; make sure you select long-term and big goals. This should be where you want to get in 3 or 5 years, not by December this year.
What fuels you?
Personally, I love making an impact and get easily frustrated if I cannot. I am also fueled by helping small businesses and solopreneurs who work in high-touch service businesses grow through focused marketing efforts. I LOVE helping someone develop a strategy and create a foundation to build a plan they can execute.
So, how do I do it, and what do I do?
This podcast is one way I help! First, I provide the information within the episode and introduce people to my guests' unique insights. Then I invite people to my email list by offering a freebie or downloadable in the show notes.
(Hint Hint: Let's define your target audience by using my freebie that is linked in the show notes or visit kendracorman.com/targetaudience)
Once they are on my list, I provide more value and then offer a way to work with me a few times a year. It's a small price to pay for the free information I provide—putting up with my sales messages a few times a year—However, I do have a mortgage to pay!
I also work heavily on a referral basis. Getting referrals by working hard makes a difference for me and my business. Facebook ads are another tactic I use to grow my business and increase my email list since that's the #1 way that people build a know, like, and trust factor with me—even if they were a referral.
So, what do you do?
How do you increase your relationships with your target audience so you can grow? What's your strategy, and what are the tactics or the steps that will get you there? I would love to hear from you! Drop me an email at support@kendracorman.com
Related Links:
Simon Sinek's Golden Circle
Define Your Target Audience
I was joined by Heather Chavin this week, and I'm so excited to share this episode with you! She works with solopreneurs early in their business journey and helps them develop their marketing efforts.
My favorite takeaway?
Listen to the experts but always interpret their advice within your specific business and market needs. What works for the experts may not work for you and your company—and that's okay! It's all about knowing and understanding your audience and meeting them where they are. No one knows your business better than you do!
This episode is a great starting point for solopreneurs who are hesitant to niche down and need guidance on what advice to listen to. So again, listen to the experts, but don't trust them to know what's best for your business.
Related LinksCheck out GoGoDoneConnect with Heather on LinkedInKendra’s Free Downloadable on Identifying Your Target AudienceLearn how Johanna Renoth Markets WITHOUT using social media
Hear Jen's experience of rebuilding after losing her social accounts
We are headed into a crazy busy holiday time. I get it; I do.
We just don’t have a lot of time to stop and smell the roses or look around and think through our plan.
Those at large companies started at least a month ago on their 2023 plans to figure out where they are going and what they are going to do to get there, and probably working on their budgets to submit for their marketing plans.
However, I am going to tell you that marketing plans save you time and money.
Why and how?
Well, if you have a plan and know your goals, then you can be focused and not driven off track by a new shiny object.
This advice comes from the queen of shiny object syndrome.
Anyway, every business needs a marketing plan, and I would venture to guess that most departments of large companies need marketing plans too.
No matter your size, you need to create one.
So, what are the pieces of a marketing plan, and how do you put one together?
First, start with your goals. Annual or quarterly goals work.
I prefer to set quarterly goals that support my annual or BHAGs that might even be further off.
I can plan a quarter at a time, and then I feel like I have more control to build in flexibility and adjust to all the changes in the world of marketing.
Then, you need to define your target audience. This is KEY. Do NOT skip this part. Some people say you don’t need a target audience or an ideal client, but you do. They word it differently, but it is still about targeting people to whom you can add value.
I add the most value to high-touch business-to-business service businesses and nonprofits. That’s a passion point for me, and I get fueled by the energy of making a difference for them.
Where do they spend their time online? Where do they hang out? What conferences do they go to? What do they do on weekends? What are the biggest issues they are facing right now?
You need to know this before you get into the next step, which is building tactics to meet the goals you set in places where your target audience is.
Here are a few examples:
Goal #1: Increase sales by X%
Strategy: Get more repeat business from existing customers. FOCUS ON YOUR EXISTING CUSTOMERS.
-
Advertising in the newspaper probably doesn’t make much sense right?
-
So, don’t. Focus on handwritten thank you notes, 1:1 meetings, direct mail pieces, etc.
Goal #2: Get X speaking engagements for conferences with more than 200 attendees
- Tactics here are going to be researching the conferences your target audience goes to, creating a calendar with them on it and starting to reach out about applying about 10 months in advance of the conference, building a section on your website highlighting that you are a speaker with a request form, applying to the conferences to speak.
Goal #3: Grow my email list by X
- I would challenge you to focus on growing engagement, but growing your list can be good to. That’s going to involve promotion on social media, a promotion at your speaking gigs, creating a lead magnet, etc.
Now, a full marketing plan will have a SWOT analysis, a competitive analysis, and things like Porter’s 5 Forces.
If I am giving you nightmares and flashbacks to business school, I apologize, but they do help, especially in large corporations.
However, if it is just you, you probably know your strengths and weaknesses and your opportunities and threats; you understand your industry or your role in it and, of course, your competition. While it doesn’t hurt to write it all down, it isn’t necessary when you are putting things together to create an actionable plan that works for you!
I would love to hear what you are creating
This Imperfect Marketing episode is for you if you...
- feel that you are not enough
- think that everyone knows what you have to share
- have tried a new marketing tactic, only to give up after a week
I had a fantastic conversation with Michelle Vroom, Small Business Marketing Strategist, about our limiting beliefs. She shares how she helps her clients overcome these and how she helps them grow and improve their marketing strategy.
We discuss the importance of building a community and organic relationships. Focus on adding value to your community, and business will come to you. Show up consistently and build your know, like, and trust factor. I've said this 100 times, but again: do not compare your beginning to someone else's middle.
How have you overcome your limiting beliefs and learned to recognize your worth? Let me know; I would love to hear from you at support@kendracorman.com!
Related Links:Michelle's Website
Michelle's Facebook Community
Kendra's Free Downloadable on Identifying Your Target Audience
Email Marketing Isn't Dead, Learn Your List Building Style!
Social Media as a Publishing Platform with Patty K
Embracing Peaceful Confidence with Jen
Niching Down in LinkedIn with Brenda Meller
Today we are going to continue our discussion of list hygiene and the things you need to keep a clean list.
Step one: Remove all your bounced emails that are no longer valid.
Each time you send an email, you get a bounce report. Sometimes it is a temporary bounce, but other times it is permanent.
Constant Contact, for example, will give you the bounces they recommend for removal and then you can delete them.
It’s a great way to keep your list clean of bad email addresses.
While they aren’t getting the emails anymore, it is still telling the email service providers that are receiving your emails that you care about your list and are keeping it clean.
Step 2: Monitor your engagement group every 120 days; that’s four months for those of you who don’t want to do any math.
Three times a year I want you all to look and see who hasn’t done anything with any of your emails and send them an email to let them know that you are going to remove them unless they interact with this email. It’s important.
Step 3: Make sure there is a way to engage with your emails.
I was recently working with someone, and they put all their content in their email. No link to a blog post or other content. There is nowhere for people to click, and the imagery is light because people are engaging more with plainer emails.
We do try to ask questions, but that’s the best way for us to try and drive engagement.
People can’t engage with your emails if there isn’t a way for them to do so.
So, think about how you will have people engage with your emails.
Step 4: Change your perspective.
For so long, we have had the pressure of big, huge email lists.
But I want you to track other things than your email list size. I want you to track engagement.
Tell me how many clicks you are getting and how many replies you are getting.
That’s what is important.
How can you change your perspective?
I was listening to another podcast, and they said we don’t change our personality when we go to work. I truly believe that. That’s why I named my first company my own H2H Consulting. There was B2B and B2C marketing, but we are all just people, so H2H stands for Human to Human.
Again, your personality doesn’t change.
Think about how you can create experiences for your readers whether you are B2B or B2C.
Especially for those of us who are B2B marketers and business owners. If your audience is a business, then the decisions are made in the inbox.
How do you break through?
How can you engage with them?
Here is a link to my target audience downloadable: https://courses.kendracorman.com/target-audience
It includes questions about the personal situation of your audience. How many kids do they have, and what do they like to do on weekends?
This is all important information for you to know and understand.
This can help you create an experience with your emails and generate engagement.
When was the last time you looked at your website homepage through the eyes of your audience?
Don't look and see if it says what YOU want. Does the content resonate with the person you want to purchase your product or service?
Do you clearly identify the problem you solve and explain how you can help them? Are you writing for your audience?
This is only ONE piece of what Patty K and I discuss in this episode of Imperfect Marketing. There are a ton of great tidbits inside this podcast that you will want to take note of, so be sure to listen near your favorite notepad or computer!
Did you learn something new about writing for your audience? Let me know, I'd love to hear from you!
Click here to access the transcript and follow along.
Related Links:
Connect with Patty K
Duct Tape Marketing Podcast
5 Secrets to Generating Content Ideas by Kendra
Identify your Target Audience
Welcome back to another episode of Imperfect Marketing.
In today’s brief, we are going to be talking about two things that you should be working on right now.
First, we are going to talk about the fact that interest rates are increasing and that’s good for your marketing.
Then we are going to talk about engagement and how important that is for you.
So, let’s start with why rising interest rates are good for you.
I was listening to a podcast, and I can't remember which one, but they said that the market is going to get less competitive as big businesses cut back.
AWESOME!
I love this point. It is so true.
Having worked in big business before, they do go a bit into survival mode and start cutting back. That means the ads you run, the content you create, and all of your marketing will have less competition.
When I worked at Burns & Wilcox since it was family-owned, the CEO invested in marketing when everyone else was pulling back, and he won a ton of market share for the company that the others who cut back were never able to reclaim.
It’s a different perspective, but I think it is totally true.
So, how can you start increasing your marketing efforts to break through better and build your market share or niche?
Next up is engagement.
Engagement is the key to everything.
I do love growing my email list, but I only want to add engaged subscribers. That means that they reply to my email, download the images, click on a link, file it to read it later, or even unsubscribe.
I want them to DO SOMETHING with the email that I sent them.
Anything will do.
This is one of the things that will keep your email in the inbox. Email service providers (ESPs) have become smarter and more attuned to what recipients want to receive in their inboxes. This means a clean list is a must when it comes to getting your emails delivered to your subscribers’ inboxes. ESPs are digging deep into the emails you’re sending, and the engagement recipients are having with those messages.
How do you do this?
It’s called List Hygiene.
If you aren’t cleaning your list on a regular basis, then you are doing yourself a disservice.
Help your audience see your emails and get your message by cleaning up your list regularly.
Stay tuned for the next Imperfect Marketing Brief when I tell you the steps to use to clean your list.
Peaceful confidence.
Doesn't that sound amazing?!
Well—I believe it is. If you believe in yourself and know your gifts, people take notice. When you accept yourself, you exude peaceful confidence, which is just one of the MANY things Jen and I discussed during this Imperfect Marketing episode.
We also discussed our desire to serve others—if you've been around for a minute, you already know that's why I started my company! I strive to serve others and add value to my clients every day.
Speaking with Jen was amazing! I especially respect her vulnerability in sharing her experience with being forced to rebuild her social media and starting from scratch. For those who don't know, Jen lost access to ALL her social accounts—along with the connections and community she spent years building.
We forget how much each new person who follows us means in the beginning, and Jen's experience of getting knocked back to square one was heartbreaking but powerful. In her words, she was a "phoenix rising in modern-day."
If you're just starting this crazy marketing journey, remember this: you cannot compare your beginning to somebody else's middle.
Click here to access the transcript and follow along!
Resources:
Be sure to check Jen out at Becoming Iconic
You can find Jen's podcast, Becoming Iconic, wherever you listen to podcasts OR click here
Different is Better than Better- Marketing Profs Podcast
To learn more and sign up for my List Building 101 Course visit kendracorman.com/email
This is episode 4 of 6 in a series on the customer journey.
Those who are solution aware are motivated to start looking for solutions. They are investigating to find out how to do it and what might work.
Case studies are a great way to nurture this group to show them that your solution works. This is not a place to sell. You want to help them in their investigation of options. They probably don't even know about your product yet.
To learn more and sign up for my List Building 101 Course visit kendracorman.com/email
Carrie LeZotte has a ton of experience as a filmmaker and business owner. I had the pleasure of meeting her when she was helping so many of us appear camera ready on
Looking to get in contact with Carrie?
https://www.carrielezotte.com/
contact@carrielezotte.com
clezotte@bloomfieldtwp.org
https://www.etcetera.com/pages/cameraready
@camerareadycoach - Instagram
https://www.linkedin.com/in/carrielezotte/
To learn more and sign up for my List Building 101 Course visit kendracorman.com/email
This brief is episode 3 of 6 in a series on the customer awareness journey.
You need to meet your customers where they are in their process. This is my favorite group because they have a million and a half questions. You can answer them and build your know, like, and trust factor with them.
My two favorite tools for this stage are:
- answerthepublic.com
- Google's People Also Ask section of search pages.
Looking for more tips on how to find content ideas? Check out my 5 Secrets to Creating Content Ideas- https://kendracorman.com/5hacks
International Podcast Day is September 30th, and in honor of this holiday, I decided to share a bit of my journey in podcasting. In this episode, I share many lessons learned along the way and answer some frequently asked questions.
Did you know this isn't my first podcast? Now, let's not go looking for that first one! It was rough. I didn't enjoy it, didn't promote it, and it was clear I wasn't having fun.
This time around, I am mission-driven to help as many small business owners, solopreneurs, and entrepreneurs with their marketing as possible. I hope you are finding this podcast helpful and valuable.
Anyway, I shared the tools I love and use, such as:
- Zencastr for recording
- Audacity for editing
- Buzzsprout for hosting NOTE: this is a referral link, and you will get a $20 Amazon gift card if you use this and upgrade to a paid plan
- Rev.com for transcriptions NOTE: this is a referral link too, and you will get $10 off your first order if you use it
- Descript for editing I haven't used it yet, but I have heard good things about it!
- YouTube's Audio Library
I also answered some of the questions I am asked all the time, like:
- Should I advertise my show?I recommend saving your ad dollars for other things that will result in conversions or longer connections.
- How can I monetize my podcast?Affiliate links like some of the ones above are a great way to get started, but you can also get a sponsor or sponsors. You need to have an audience that will be valuable to that sponsor.
- Is podcasting a lot of work?I can definitely do more than I do, but currently, I spend about 3 hours on my interview episodes and about an hour on my Imperfect Marketing briefs. I could still invest more time in planning.
- What defines good performance?Well, I shared what Buzzsprout's podcast stats were showing at the recording time, but if you want to see what's current, you can check it out here.
Other Resources
Lauren Kelley shares her podcasting tips and experience in community management and engagement.
Interested in Canva but don't know where to start? Brenda Cadman shares her Canva expertise.
Join my Facebook Marketing Community
This is the second of six episodes in this series on the customer awareness journey.
Those who are unaware of their problem are some of the hardest to market to. They are not impossible to reach but before you can sell to them you have to make them aware of their problem.
There is content you can create to move them to awareness of their problem.
I a huge fan of Jamie Trull and I attended one of her webinars that was about tax tips and how to save on your taxes. Towards the end of the webinar, she showed her attendees that taxes aren't the problem. Profitability will help you make more money over time. It helped shift the mindset of her audience.
Many of the small business owners in attendance were thinking they weren't making enough money because of taxes. However, it was really about profitability. She worked that shift in their mindset and then shared how she could help. It was really quite brilliant.
How can you shift your prospects' mindset so they become aware of their problem?
Are you intrigued by the episode title? CAN a business survive without maintaining a social media presence?
Well, this Imperfect Marketing episode with Johanna Renoth might seem counterintuitive, but it offers an amazing new perspective on business management.
Yes, it is possible to market your business without relying on social platforms!
I had a fantastic time speaking with Johanna Renoth about her journey, the self-awareness she has developed, and how she is running a very successful business without structure and social media.
Could you do it? Or have you already taken the plunge and deleted your business's social accounts?
I would love to hear your story; drop me an email at support@kendracorman.com.
Click here to access the transcript and follow along!
Related Links
Johanna's website
Johanna's new course
Kendra's Secrets to Generating Content Ideas
Do you enjoy social media, but feel stuck? Try these 30 Days of Post Ideas!
Identify your target audience
This kicks off a 6 part series on the customer awareness journey.
The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising" include:
- Unaware- this prospect doesn't even know they have a problem.
- Problem Aware- They are aware of the problem, but not the solution
- Solution Aware- They are interested in figuring out how to solve their problem.
- Product Aware- Looking for the right product
- Most Aware- Narrowing down to their criteria
The reason this journey is so important is because you always need to meet your customers where they are in their journey.
Who are your customers? Check out my new guide that asks you questions to help you define your target audience: https://kendracorman.com/target
WOW! I knew nothing about Amazon Marketing before my discussion with Annalisa DeMarta, but I learned A LOT during this episode of Imperfect Marketing. I hope you do too!
We explore different advertising techniques used in the Amazon Marketplace and unpack Amazon's keyword ranking. Here's a hint: reviews and service matter, and it's a pay-to-play world.
One other fact I found fascinating is that the people who purchase items from your store aren't your customers. Instead, they are Amazon's customers.
There is a bit of a mindset shift here, but Annalisa shared her wealth of information and the lessons she has learned. She also encouraged us all to make "micro failures"—I LOVE that term and plan on stealing it for myself!
In this Episode:
00:01:03 Why would you want an agency to help you with Amazon SEO?
00:03:11 How is Amazon SEO different?
00:07:32 How much do reviews factor in?
00:13:46 Signs your Amazon listing agency isn't doing well for you
00:19:15 Advice to getting started
00:24:53 Biggest lesson learned?
Related Links and Resources:
Ridgeline Insights
Connect with Annalisa on LinkedIn
Are you here because you're intrigued by Amazon Marketing, but your day job focuses on standard SEO? Then, this episode is for you!
In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates.
(P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!)
So...what should you be tracking? Great question!
You should track:
- email list growth
- total clicks
- total leads
- total conversions
- unsubscribes
I hope this episode helps you improve your email tracking techniques!
Are you interested in using a copy of my email marketing tracker? Drop me an email at support@kendracorman.com, and I will send it over.
Resources:
- A detailed look at Apple's iOS 15 update
- Watch my Livestream Thursday all about tracking email performance
- Take my quiz and discover YOUR strongest marketing tactics
- Struggling to gain traction? My free guide can help you craft compelling subject lines
- Beginner's Guide to Email Marketing
This week's Imperfect Marketing podcast is full of tips on search engine optimization tips from SEO expert Stephanie Long.
Whether searching for the perfect keyword ideas or understanding the technical SEO behind your website, this episode provides tips and resources.
As you may know, I can't get enough of Answer the Public! This tool is a great resource to help you find questions to answer for content. There are many more tools— I always seem to forget Ubersuggest—and we highlight many of them you can use to build your SEO.
You do NOT want to miss this episode!
Click here to access the transcript and follow along!
**In this episode:
00:01:09 Why is SEO Important?
00:07:18 Keyword Research Tips
00:12:46 Black Hat SEO
00:14:59 Other SEO Tips—from voice to meta descriptions, title tags, and more
Related Links and Resources:**
Stephanie's Agency: https://stephaniemariemarketing.com/
Answer the Public: https://answerthepublic.com/
Ubersuggest: https://neilpatel.com/ubersuggest/
Moz: https://moz.com/
SEMRush: https://www.semrush.com/
Screaming Frog: https://www.screamingfrog.co.uk/
Voice Search Blog by Stephanie: https://stephaniemariemarketing.com/voice-search-optimization/
5 Secrets to Generating Content Ideas by Kendra: https://kendracorman.com/5hacks
Click here to read my SEMrush review: https://kendracorman.com/semrush-review/
How do you start an email marketing program before you have a website?
It's easier than you think and the earlier you get started with email marketing the better off your business will be.
- Put up a coming soon page with a form where people can sign up.
- Leverage all of your collateral including your email signature to encourage signups
- Ask your existing contacts
- Market a lead magnet
- Leverage social media
Most email service providers like Constant Contact and Convert Kit will allow you to do this pretty easily.
So, don't be afraid to get out there and get started building your know, like and trust factor!
I am so excited to have gotten some time with Kajabi's Senior Manager of Customer Training to discuss digital marketing.
We have a great time talking about helping his dad market his business when he was young, email marketing, lead nurturing and generation and to beware of trends. Of course, we also discuss the importance of email marketing.
In this episode:
00:01:23 Jimmy shares his experiences marketing with his dad
00:05:10 What trends are you seeing right now?
00:10:24 Personalization
00:13:32 Email marketing and its importance
00:19:53 Building your pipeline and funnel
00:24:51 Biggest marketing lesson learned.
Related links and resources:
Connect with Jimmy on LinkedIn: Jimmy's LinkedIn
Check out Kajabi's Free Training Webinars
If you are a Kajabi customer, be sure to visit: Kajabi University
Interested in trying Kajabi? Check out my affiliate link and sign up: https://app.kajabi.com/r/3R8WxBhB/t/utjmjgkv
I am super excited about this episode with Lauren Kelley! Not only is Lauren a podcasting expert, but she has a ton of experience in community management and engagement.
I genuinely believe that building community is the way we will move forward together.
I began this podcast to help small business owners and solopreneurs learn from others. For me, community is about giving back and engaging with others.
I recently read a statement attributed to Margaret Mead that claimed the first sign of a civilized society is a healed femur. Mead proceeded to explain, as the story goes, that wounded animals in the wild would be hunted and eaten before their broken bones could heal.
Thus, a healed femur is a sign that a wounded person must have received help from others. Mead is said to have concluded, “Helping someone else through difficulty is where civilization starts.”
Now, as we work to help each other, Lauren gave us a lot of information and shared her experience on podcasts, community engagement, and more. So be sure to listen and let me know your thoughts!
In this episode:
00:00:36 Community Management
00:07:00 How did she get started in podcasting?
00:10:24 Leveraging a podcast for marketing
00:16:30 Using your podcast as pillar content
00:21:36 How do your users consume content?
00:23:22 Interesting ways to leverage content
00:30:06 Want to start a podcast yourself?
00:37:34 Lesson learned in marketing and podcasts
Click here to access the transcript and follow along with our conversation!
Related Links and Resources:
The Random Agency
Freakonomics Podcast
Read the HubSpot Article on Pillar and Cluster Content
Read the HubSpot Article on Topic Clusters
Gary V on Leveraging Content
Imperfect Marketing Brief on Being True to Your Brand
Interested In More Marketing Tips? Join Kendra's Facebook Group!
One of the reasons people tell me that they don't have an email newsletter or they don't use email marketing is because they don't want to send spam.
Let's start with defining a spam email. A spam email is any unsolicited email, which is usually sent out in bulk, and which is irrelevant, annoying and sometimes malicious.
However, those of us who are sending email marketing know that we aren't spammers, and we are working on adding value for our subscribers.
This is information they need and could benefit from.
Why is it going to spam and not making it to their inbox?
So, let's discuss why your email might get caught in spam filters and some things you can do about it.
#1 Email authentication.
This is the biggest and easiest of any to fix. I am not techy, even though I love software solutions that make my life easier, but I have made it a point to figure out how to troubleshoot my client's emails to make sure they are making it to the inbox.
So, if you are using an email service provider like Constant Contact or ConvertKit, both of which I recommend, they have ways to add DKIM keys; I define them as magic code that lets your recipients' email provider know that they are getting a real email from you and that it isn't spoofing.
#2 Your content is setting off spam flags everywhere.
- Trigger words that are sleazy, needy, manipulative, cheap or far-fetched can set off spam flags. Think of Free, Urgent, don't delete, free money, lose weight, billions, help!
- Have you seen some of the spam emails you have in your junk folder? Oftentimes they are riddled with spelling and grammar errors
- Watch how many exclamation points you use. Careful on big fonts and flashy colors
- Don't use a URL shortener. Spammers love to use those
- Avoid image-only emails. It's just a best practice.
- Make sure your email size is reasonable. If it is too big, it won't get delivered. This means the size of the email with images and things.
- You don't have an unsubscribe link
3 Not having a custom domain- Your from email address is really important and AOL and
Yahoo emails definitely get caught in spam filters more often than others.
#4 People marking your emails as spam.
Be careful to add people to your email list who asked to be added or for you received explicit permission from. This is important.
#5 An inactive list
Make sure you are keeping your list clean and remove people who aren't interacting with your emails. You want a small, engaged audience over a large, unengaged audience. List hygiene is really important, so be sure to keep cleaning up your list.
Have any questions? I would love to hear them. Let me know, and I will happily help however I can.
If you are just getting started with email marketing, you can always download my beginner's guide to email marketing at kendracorman.com/beginneremail.
In this week's interview, I had the pleasure of speaking with Jessica Tutton, a Facebook Ads expert. Jessica Tutton shares her story with me and provides helpful insight into working with Facebook Ads.
My favorite part about the entire interview?
She was in her van for nice quiet space, traveling Australia with her husband and children.
Jessica was so open and shared a ton in this interview; it's a fantastic story. I hope you learn some great new information!
In this episode:
- 1:02 Traveling Australia with the family in a van? We need to know more!
- 5:27 How did you get started in helping people with funnels and Facebook ads?
- 9:10 Cold audience isn't a dirty word.
- 12:44 Progress is better than perfection, and the Apple iOS14 update.
- 18:33 Identifying your target audience.
- 29:48 Finding your niche.
Related links and resources:
Click here to access Jessica's Facebook Launch Formula. Use KENDRA as your discount code and get 20% off!
Click here to learn 62+ Targeting Ideas for Course Creators
Click here to check out Jessica's podcast
Niche Down with Imperfect Marketing:
Episode 1 with Brenda Meller
Episode 10 with Nancy Maurer
Interested in being a guest on the podcast? Send me an email at support@kendracorman.com
In this week's episode, I speak with Charlotte Balluff, founder of A Place for You. She is a senior care consultant who helps people during tough times. This is the second successful business that she has built and follows the sale of the first one.
She is a very impressive woman with an amazing network in the senior living space. It was fantastic to talk to her and learn about how she is working to build another company, not just a job for herself.
In this episode:
00:02:20 What surprised you about owning a business with employees?
00:07:28 You seem to really understand your target audience. How have you identified them?
00:12:30 How do you stay top of mind in a situation with a ton of urgency?
00:16:27 How else do you market your business?
00:22:11 What's your biggest marketing lesson learned?
Related Links and Resources:
A Place for You: https://findaplaceforyou.com/
Information is very valuable.
Google and Facebook have built huge empires just based on information.
You can get information about your email subscribers many different ways.
- Surveys- ask questions that you want to know the answers to. Use it as market research.
- Ask your email subscribers to update their profiles.
- Buttons in the email asking them about their interest in different types of information
Inside Constant Contact, you can create click segmentation lists and reach out to people based on their interests that way. - Emails asking for more information. If you have a small list, ask for feedback.
Why do you want more information?
Well, knowledge is power. I have seen that over and over again in my career, from the corporate world to working with my clients.
However, in the world of email marketing and content marketing, it gives you insight into your target audiences and the ability to segment your audience and provide them with content they want and need that is relevant and timely for their personal life or their business.
The more you know, the better content you can create and the more they will know like and trust you.
The more they know, like and trust you, the more business you can do with them because they will want to buy from you.
How are you planning to get more information from your customers? I would love to know; send me an email at support@kendracorman.com.
Welcome back to Imperfect Marketing. This week I speak with Andrea Walker-Leidy of Walker Publicity Consulting.
Andrea and I spoke about a ton of marketing and PR topics for your business, including defining your target audience, going viral and how being different is better than being better.
In this episode:00:01:32 How Andrea tells stories
00:04:46 Where are your referrals really coming from?
00:09:24 Personal and professional branding- business is personal
00:24:14 What does going viral mean to you?
00:35:12 Right now is better than perfect
Related Links and Resources:
Visit Walker Publicity Consulting: https://walkerpublicity.com/
Walker News: https://walkernews.town.news/
Interview with Roop Raj: https://walkerpublicity.com/what-makes-good-news-walker-publicity-reverses-roles-and-interviews-fox-2-detroits-roop-raj/
Marketing Profs Podcast, Different is Better than Better, Part 1: https://www.marketingprofs.com/podcasts/2022/47487/different-is-better-than-better-part-1-sally-hogshead-marketing-smarts-podcast
I really don't mean to beware of templates.
I LOVE templates and swipe files and like to take inspiration from other sources regularly, BUT... if you don't proof your content or have fallback information in your automation system, you shouldn't bother to send the email.
Think about an email you have received that clearly had templated information that wasn't filled in.
How did that make you feel?
What did you think about the company that sent it?
Listen in to this Imperfect Marketing Brief where I stress proofreading your work.
Yes, an A-frame is a tool used by a lot of retail stores to drive foot traffic. What can we learn from an A-frame for digital marketing?
There are many things we can learn from retail brick-and-mortar store marketing to use in the online world.
Look at your home page.
Does it invite people in?
Is it outdated?
How can you create a social connection around your online business? A lot of retail stores create social connections with events.
What do you see in the mall or in your local downtown that draws you in?
How are you nurturing your current customers?
Don't just work to increase your foot traffic; nurture and love your current customers.
So much to learn and apply to digital businesses from brick-and-mortar businesses. I would love to hear about what you have learned and apply from retail stores in your online marketing.
This week's episode features Liz Wiggins, a clinical psychologist who grew up in a public accounting firm.
Liz joins me to talk about lessons learned for her in growing her business and also tips that can help you grow yours.
If you want a spoiler, it's all about listening or jump forward to around the 8 minute mark and start listening to Liz share her story.
In this episode:
00:01:11 Meet Liz Wiggins
00:08:06 Tips for Building your Network
00:13:50 How Liz identified her target audience
00:19:15 How do you work with referral partners?
00:24:22 How do personality tests help business owners?
00:28:25 Setting up get-acquainted projects
Related Links and Resources:
Check out Liz's company, Transitions Training: https://transitions.training/
Learn more about Inforum: https://inforummichigan.org/
This week on Imperfect Marketing I speak with Carol Ward, of FranNet of Michigan.
Carol is a 5th generation entrepreneur and started in PR and Communications. She, like me, believes in integrated marketing and trying new things. Carol is also a fan of email marketing and works hard to grow her list.
She is also dedicated to helping people. Be sure to listen in for more.
In this episode:
00:00:44 A fifth-generation business owner
00:03:43 How does helping others translate to success?
00:09:38 How Carol works to grow her email list
00:18:26 Leveraging "in-person" networking
00:21:47 How her experience in communications helped her grow her business
00:29:04 What's the biggest mistake she sees with new business owners?
00:33:28 What's your biggest marketing lesson learned?
Related Links and Resources:
To Download the Roadmap To Success guide: https://integration.frannetsecure.com/workshop/ccward
Connect with Carol on LinkedIn
Subscribe to Carol's You Tube Channel: https://www.youtube.com/channel/UClbwHXSj4-skq3WnsOij23w/
Want to chat? Reach out: https://calendly.com/carolwardfrannet/15-minutes-or-less-discovery-call
Looking for more marketing help? Join Kendra's Facebook Community: https://kendracorman.com/group
Connect with Kendra on LinkedIn
Interested in being a guest on the podcast? Send me an email at support@kendracorman.com
Welcome back to Imperfect Marketing.
Today I answered a question that I was asked on social media. "How do I send an opt-in email to people I want to add to my list?"
The answer is that you don't.
At least not through your email marketing provider.
I recommend handling these as one-offs rather than one large email.
What is key is to keep it personal and relevant and to offer a piece of value to each of your targets.
Don't send a bulk email and ask them if they want to stay on your list.
You don't want more email.
I don't want more email.
And yet....
I sign up for email lists all the time.
Why?
Because I am looking for the value they are going to send me.
Check out The Daily Carnage email to see an email newsletter I love to receive. I have a referral sign up link here: https://carney.co/carnage-referral/?r=YXnK26o
So, if you are going to invite them to your email list, give them value.
I suggested she do something like:
Dear NAME:
I met you back in XXXX at the XXXXX event. I miss getting together with everyone and was just thinking about all the great information that was shared.
I started to think about how long it has been since we connected and wanted to reach out and share my new 30 Days of Social Post Ideas to keep your followers engaged. I have found that so many people are struggling with what to post and I wanted to see if it would be something you would be interested in.
If you are, just reply back and I will see that you get it.
Thanks and I hope you are doing well.
Sign off
The key here is that I made it personal and relevant and hopefully they will want the lead magnet or freebie you are offering.
Here is a link to the one I referenced, if you are interested: https://kendracorman.com/30days
How are you engaging with your subscribers? I would love to know.
Thank you for tuning into another episode of Imperfect Marketing. In this episode, I had the pleasure of speaking with Brandan Fisher, the founder of Live Pigeon.
Live Pigeon allows you to go live without actually being live. So, if you are on vacation, at a wedding or even someplace without any internet, Live Pigeon can help you stay consistent and upload your pre-recorded content to look as if it is live.
Pretty cool, huh?
What's even cooler is the story of how it started and almost stopped before we had the opportunity to really enjoy the benefits of being in 2 places at once.
Topics in this episode:
00:00:47 How did Live Pigeon come about?
00:04:09 Where did the name Live Pigeon come from?
00:05:47 The first stumbling block for Live Pigeon
00:07:10 The pandemic and a YouTube Influencer
00:08:51 Niching down and growing!
00:10:00 You can't fast forward through church services
00:12:48 Appointment Watching of Live Video
00:15:43 Natalie Hodson Goes Live in the Wild
00:18:45 Why invest in customer service?
00:26:01 Batching Live Videos
00:29:36 Lessons learned from thousands of live videos
00:34:51 Lessons learned from marketing
Related and Helpful Links:
- Live Pigeon (my affiliate link) https://livepigeon.com/home?afmc=1l
- Live Pigeon Free Report on Lessons Learned: https://livepigeon.com/100k-livepigeon-lessons-learned
- Russell Brunson: https://www.russellbrunson.com/hi
- Natalie Hodson: https://nataliehodson.com/
- Kendra's 5 Hacks for Content Ideas: https://kendracorman.com/5hacks
Welcome back and thank you for tuning into one of my short episodes that focus on helping you do better marketing and learn from the mistakes of others.
A friend of mine recently shared that she did a few lip sync reels for Instagram. They got great engagement but offended some of her regular followers.
Why?
She was trying to follow trends that did not fit her brand. She removed the reels and has now decided to stay true to herself, even if it costs her some business in the short run.
WOW!
That is so powerful.
I LOVE that she has taken that stand and I encourage you to define who you are and what your brand is and then stay true to yourself. If that means lip-syncing on Tik Tok, that's awesome, but it's also okay if it doesn't.
Build your brand.
In this episode, Kendra Corman answers your questions and those she receives on a regular basis.
Listen in or read the show notes to hear:
- How do you build your email list from scratch?
- What do you build for a freebie/downloadable?
- What content do you use for your freebie/downloadable?
- "I don't know what to post on social media"
- "I don't have time...."
- Do I have to be on camera?
- How can I double my sales?
- Do you know of a product that will help me...?
Related and Helpful Links:
- How to develop content ideas easily: https://kendracorman.com/5hacks
- Resources I use: kendracorman.com/resources
- Blog post how to grow your email list: https://kendracorman.com/how-to-grow-your-email-list/
- Imperfect Marketing Episode 4 with Scott Lawrence of Headshots by Scott Lawrence: https://kendracorman.com/episode-4-imperfect-marketing-with-guest-scott-lawrence/
- Live video on leveraging a content calendar: https://youtu.be/Uwb8skXRnhE
Welcome back and thank you so much for listening to another marketing brief.
It's June, so I felt that I needed to address and mention, something I thought we learned by now, but that you must be authentic in your support of months and holidays. Think of Pride Month and Juneteenth.
Walmart did it wrong and so did Burger King, but Kate Spade and Macy's have headed in the right direction.
Before you post a rainbow flag or a social post about honoring and celebrating Juneteenth, I want you to think about how you truly support those communities.
Think before posting and do not ever just check a box!
Welcome back to another episode of Imperfect Marketing with my guest Nancy Maurer. Nancy is a coach and has grown her business throughout the pandemic, not the most ideal time to launch a business.
However, she has learned some lessons about not procrastinating and getting started as soon as possible. She shares those with us along with some tips on getting out of our own way.
Topics in this Episode:
- 00:00:10 Meet Nancy Maurer
- 00:02:52 What challenges did you have outside starting a business during the pandemic?
- 00:04:54 How do you find time to prioritize self-care?
- 00:07:10 What is your morning ritual like?
- 00:08:03 How did you decide to niche down and what have the benefits been?
- 00:14:26 What motivated you to start your email newsletter and how is it working
- 00:18:30 How do you balance working on your business and in your business
- 00:20:37 What's the biggest marketing lesson you have learned?
- 00:22:11 What advice do you have for people that are looking to get out of their own way?
- 00:25:10 What would your superpower be if you had one?
Related and Helpful Links:
- Nancy's Website- where you can sign up for her email newsletter: https://sonderhavenconsulting.com/
- Constant Contact Free Trial Link (This is an affiliate link): https://go.constantcontact.com/signup.jsp?pn=h2hconsulting
- Kendra's guide to email marketing for beginners:
- Michael Hyatt's Ideal Week: https://fullfocus.co/ideal-week/
- Leadership Oakland: https://www.leadershipoakland.com/
- Ken Seawell of Sandler Training- you can tell him Kendra and Nancy sent you: https://www.linkedin.com/in/kenseawell/
- Imperfect Marketing Interview with Marci Taran of Bradley + Company: https://www.buzzsprout.com/1974786/10679547
Welcome to another episode of Imperfect Marketing Brief.
Today's episode focuses on the tweet series that went wrong for Burger King.
Did you see in 2021 on International Women's Day that Burger King tweeted that Women Belong in the Kitchen?
They were trying to communicate that they were trying to launch their scholarship program encouraging their female employees to follow their culinary dreams.
Great program, but a bit too creative in its execution.
While most people didn't get to the following tweets in their series, even the ones that did felt it was a bit tone-deaf.
Be careful if you are too creative in your execution and don't guarantee that others will see follow up communications.
Welcome to another episode of Imperfect Marketing. This episode features Brenda Cadman, a Canva expert and trainer.
Brenda has been an entrepreneur for more than 22 years! After running several successful web agencies, she decided to teach people about Canva and how to use it after realizing what a need there was in the marketplace. She also shares with us how she has dealt with running and marketing two different companies.
Brenda's Facebook Community- How to Use Canva is very successful and a tool I recommend you check out: https://www.facebook.com/groups/howtousecanvagroup
Topics in this episode:
- 0:34 Meet Brenda Cadman
- 3:12 How did Brenda become so passionate about Canva?
- 5:40 Entrepreneurs take what comes easy for granted too often
- 7:58 Other than technology, what roadblocks did you encounter with your courses?
- 12:53 How has Brenda managed and marketed 2 different businesses? (Spoiler Alert: She is niching down!)
- 20:30 What's Brenda's favorite marketing channel?
- 22:59 Canva's 3 most overlooked features
- 27:10 What's the biggest mistake people make with Canva?
- 29:31 What's the biggest mistake you made and learned from in marketing?
- 33:21 What superpower would you choose for yourself if you could?
Related and Helpful Links:
- Brenda's Facebook Community: https://www.facebook.com/groups/howtousecanvagroup
- Brenda's Website: https://brendacadman.com/
- 10 Ways to Use Canva in Your Business: https://brendacadman.com/freebies/10ways/
- 4 Keys to Using Canva Without the Overwhelm: https://brendacadman.com/4keys
- Kendra's Facebook Marketing Community: https://www.facebook.com/groups/marketingtipstricks
- Canva: https://www.canva.com/
- Canva is free for nonprofits: https://www.canva.com/canva-for-nonprofits/
- Constant Contact Integrates with Canva! Check it out: https://knowledgebase.constantcontact.com/articles/KnowledgeBase/41610-Insert-Canva-images-into-your-campaigns?pn=h2hconsulting⟨=en_US
In my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or really wrong.
In this episode, I discuss the debacle that Marketo ran into when they didn't renew their domain.
It wasn't pretty.
A good samaritan went out and helped them by protecting their domain, but things could have gone a lot worse.
Now, most small businesses have a different issue and that is fake letters telling you to renew through them and then you have to transfer your domain over to them. It's crazy and I have had a few clients fall for it in the past.
The main thing is to know where your domain is registered and keep it current and paid.
Marci Taran is the owner and CEO of Bradley + Company, more than just a promotional products company.
There are a lot of things we can learn from Marci and her experience of looking at promotional products as a tool in your marketing, not just a pen or a bag.
Topics in this episode:
- 00:00:49 Meet Marci
- 00:04:15 It's about connection, not a pen
- 00:05:23 How Marci created an even stronger brand for Bradley + Company
- 00:12:27 Building work-life integration as a busy mom and CEO
- 00:16:21 Navigating COVID as events went away
- 00:21:46 Differentiating Bradley + Company in a competitive environment
- 00:26:32 Advice on marketing
- 00:30:26 Trends and cool things in promotional products
Related and Helpful Links:
- Learn more about Bradley + Company: https://www.thebradco.com/
- Follow Bradley + Company on Facebook: https://www.facebook.com/bradleypromo
- Follow Bradley + Company on Instagram: https://www.instagram.com/bradleypromo/
- Follow Bradley + Company on LinkedIn: https://www.linkedin.com/company/bradleypromo/
- Connect with Marci on LinkedIn: https://www.linkedin.com/in/marcitaran/
- Have marketing questions? Join Kendra's Facebook Community: http://kendracorman.com/group
It has been said that Colgate made frozen dinners several decades ago. Now, no one seems to have proof either way, but it is an interesting discussion on branding.
When you have a brand as strong as Colgate, expanding may not be a good idea unless it makes sense to people.
We all put advertising and communications through a bologna filter in our minds. If it doesn't fit or isn't believable, then we won't believe it.
When you hear the phrase Colgate Lasagna you may be able to taste the toothpaste in your mouth. Not exactly the reaction people look for. Do you have any brand extensions that have gone wrong?
In my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or really wrong.
In this episode, I discuss the KFC UK campaign that launched in February of 2020. They highlighted their Finger Licking Good slogan across the world as COVID-19 became a pandemic.
KFC acted swiftly and pulled the campaign and their advertising agency and PR agency worked together to rescue the situation by adding disclaimers and caution signs and even blurring out the tagline.
Such a unique situation for KFC but handled really well.
Thanks for coming back for another episode of Imperfect Marketing. This episode features Scott Lawrence of Headshots by Scott Lawrence.
Scott is an amazing headshot photographer who started his career in Insurance and after launching a successful business, had to start from scratch when his family moved to Michigan. He also shares the mistakes people make when getting headshots.
Scott has a fantastic YouTube channel that I encourage you to check out to learn about how to get the most from your headshot session: https://www.youtube.com/channel/UCkPVUh2xd4q2MHGMdWj8UgA/%2522
Topics in this Episode:
- 00:00:40 Meet Scott Lawrence
- 00:05:10 How Scott Rebuilt After Moving
- 00:12:40 How is your YouTube Channel so successful?
- 00:19:51 What marketing are you focused on right now?
- 00:21:43 Advice for those starting out or growing their business
- 00:24:55 Mistakes people make with their headshot sessions
- 00:29:03 What value do brand shoots have for companies?
- 00:33:07 What to look for in a headshot photographer
Related and Helpful Links:
- How to Pick a Headshot Photographer: https://youtu.be/gU51ZTny4PA
- Headshot Background Options: https://youtu.be/Yjiz30GnjvM
- Posing Tips: https://youtu.be/dXfDfr1x2oY and https://youtu.be/EQB8ffAd6tE
- Keep Going: 10 Ways to Stay Creative in Good Times and Bad by Austin Kleon
https://amzn.to/3MocPQb - This episode was transcribed by Rev.com. Check it out: try.rev.com/VBHhr
- Have marketing questions? Join Kendra's Facebook community: https://kendracorman.com/group
- Looking for ideas to help improve your content marketing? Check out this free guide to creating content ideas: https://kendracorman.com/5hacks
Welcome to the first episode of Imperfect Marketing with Brenda Meller of Meller Marketing.
Brenda is one of my favorite people and one of the best LinkedIn marketers out there. Brenda niched her business down to focus on LinkedIn and she has grown because of this focus.
There are a lot of things we can learn from Brenda including how she handles her goals, stays on task, and even tips on improving your LinkedIn profile.
Topics in this episode:
- 00:00:29 Meet Brenda Meller
- 00:02:40 How did niching down to LinkedIn help your business?
- 00:05:34 Co-opetition
- 00:08:35 How has focusing on your business affected your work-life balance?
- 00:13:42 How do you stay motivated?
- 00:18:02 Advice for starting or growing your business
- 00:22:38 LinkedIn Advice from Brenda
- 00:31:29 Overlooked Features on LinkedIn
Related and Helpful Links:
- Connect with Brenda on LinkedIn: https://www.linkedin.com/in/brendameller/
- Connect with Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/
- Get Brenda's book, Social Media Pie: https://www.mellermarketing.com/socialmediapiethebook
- Brenda's Upcoming Events: https://www.mellermarketing.com/events-presentations
- Have marketing questions? Join Kendra's Facebook Community: http://kendracorman.com/group
- Looking for ideas on what to post on social media? Check out Kendra's free guide to generating content ideas: https://kendracorman.com/5hacks
Thanks for tuning into Imperfect Marketing.
My name is Kendra Corman and it is my goal to help thousands of business owners, solopreneurs and nonprofits do more effective marketing with their limited resources. (on a side note, limited resources means time and money)
I have worked with dozens of solopreneurs, and small business owners and even led advertising for one of the most iconic brands in the united states. Whether you are looking for tips to market yourself in a business-to-business or a business-to-consumer marketplace, you are in the right place.
I am so glad you are welcoming me and my guests into your life wherever you are listening. Whether it be in the shower, on your commute, during your workout or lunchtime walk. I promise to provide value for the time you invest.
Thank you again for listening and be sure to subscribe on your favorite podcast app or visit kendracorman.com for more information and resources.