Make Money Podcasting: Recent Episodes
Joe Casabona
Want to make money podcasting? It's no longer just about getting sponsors. On this show, you’ll learn tried and true methods to increase your revenue and turn your podcast from a money pit into a money maker. Presented by Nexcess and Podcast Liftoff.
Amie was struggling to get good conversations from her legally technical guests, so she reached out for a coaching call where we discussed a number of things:
- Weaving story into the answers your guests give
- The importance of a pre-interview
- How to make sure your guest gives the best stuff during the recording
- Permission to nix a bad interview.
If you want your own coaching call, head to https://podcastliftoff.com/coaching/ - Mention this and the permission to publish YOURS, and I'll give you a discount.
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Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/
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You love your podcast, but you spend too much time on. Don't worry! You're not alone. After my first daughter was born in 2017, I noticed a monumental shift in my time. I used to run a side hustle nearly full time, while also maintaining a full time job. But, as they say, kids change everything. I didn’t seem to have enough time in the day to run my own business, while also making time for my family. Then our babysitter quit.
I knew it was time to make a change or drowned.
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You know what the problem with most podcast repurposing tools is? As programmers say, garbage in, garbage out. If your inputs are bad, your outputs are bad. So today, we're going to look at how the hero's journey can help us write better podcast episodes, and that, in-turn, will give us better inputs for AI for content repurposing (AND planning).
Links
- Can Generative AI Help Us Be Better Podcasters?
- How AI Tools Can Benefit Podcasters: A Deep Dive
Learn the tools and processes used by top podcasters and reclaim hours of your life every week. https://podcastworkflows.com/
★ Support this podcast ★
Content reuse is a tale as old as time. Disney, when making Robin Hood, famously re-used stills from Snow White and The Jungle Book in order to save money when their budgets were low. While the discovery of this practice was frowned upon for Disney, we should look at it as a smart thing. We're saving time where you reusing our message to reach new people.
That's why, in today's episode, I'm going to teach you all about my Content Flywheel.
Show Notes
- Check out my content flywheel
- How can I turn my newsletter into a podcast?
- How to Smartly Invest in Your Podcast
Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.
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Are you an effective podcast guest? Much like podcast swaps, this can be a great way to grow your show. But you need to do a good job! So how can you be an effective podcast guest? I have 3 tips:
- Provide Value. Ask the host about their audience, what their problems are, and do you best to offer actionable advice.
- Don’t self-promote too much. You don’t want to come off as salesy or smarmy the whole time. If you’re only pushing your own stuff, you’re not providing value…and it’s obvious.
- Have a landing page and clear call to action
Want to learn more? Listen on!
Show Notes
- How to be a Successful Podcast Guest
- Making the Most of Your Podcast Guest Spot
- You Need a Clear Call to Action
- Podcast Swaps Grew My Show by 21%
- Check Out Podcast Mastery
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Recently, I had the privilege of speaking at my high school alma mater’s Career Day about being a podcast coach and content creator.
It was an opportunity to teach students about what I do, but it was also a learning opportunity for me. I’ve been listening to podcasts essentially since some of these students were in diapers (or even before they were born). I’ve been podcasting since they were my oldest daughter’s age.
What I found was fascinating.
Show Notes
- Read the article
- Check out Podcast Mastery
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Are you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:
- Start working in short, 20 minute or less episodes into your show.
- Pick topics that allow you to showcase your expertise and solve a problem.
- Have a super clear CTA to join your mailing list or schedule a free call.
If you’re a coach, course creator, or author, these episodes will be an incredible way for your to get listeners to know, like, and trust you.
Listen for a deeper dive.
And be sure to check out my guide on Mini Podcasting too!
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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We've got another coaching call for you today, but it's a little bit different than the other coaching calls that I've done. That's because Trudy Avery is shutting down her podcast. So instead of a coaching call on what she can do to improve her podcast, we're doing a little bit of a post-mortem.
Trudy's biggest problem, as you'll come to find out, is positioning. She is a branding expert, but her show was about starting a brand new business. So what we discuss is passion projects versus projects that have a measurable ROI for your business. We get into what she could have done differently and what the future holds.
Show Notes
- Trudie Avery (The Logo Lady)
- Why My Podcast Failed - Brand New Business Podcast
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Over the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23.
Head of YouTube Podcasting Kai Chuk was in attendance and announced that podcasts are coming to YouTube Music — but that’s not all he announced.
Read the full article here
Show Notes
- Podcasts are coming to YouTube Music
- Join the Profitable Podcaster Program
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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There are a lot of moving parts to launching and producing a podcast! Lots you need to think about...not just about putting the content together and recording it and editing, but about how you present your show.
Last week , I shared with you my 7-Point Framework for podcast growth.
I also shared with you that I am offering podcasts audits, where I apply that framework and give you objective and honest feedback on how you can grow your show. Today, I'm excited to bring you one of those audits.
Show Notes
- Watch the Audit
- The Lovable Survivor Podcast
- 7-Point Framework for Podcast Growth
- Get Your Own Podcast Growth Audit
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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One of the biggest struggles for podcasters is growth. Getting more downloads, more engaged listeners, more leads! That’s why I put together a 7-point podcast growth framework. If you want to grow your show, do these 7 things:
- Make sure you’re in all the podcast directories
- Review Title and Description
- Review of Episode titles and descriptions to attract more listeners (and for SEO)
- Rework your CTA
- Be intentional with your intro/first 60 seconds
- Identify podcasts for episode swaps
- Figure out how you’ll make money
Show Notes
- Get the Podcast Growth Audit
- 6 Ways to Double Your Podcast Downloads in 2023
- 5 Places Where You Can Find Podcasts to Swap with TODAY
- Cortext Podcast
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Are most of the podcasts you listen to for fun, or for growth? If you're like 74% of podcast listeners, you listen to podcasts to learn new things. That's why your podcast should be a painkiller. And today, I'm going to give you all the reasons why.
Show Notes
- Painkillers vs. Vitamins
- 3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Tell me if this sounds familiar: you have a great interview with a guest. Now it’s time to edit. You’re using software you’re still kind of learning. And this interview has a slightly different issue you haven’t seen before, so you’re watching YouTube videos on how to remove AC hum from your guest’s audio. You feel like you said “um” too much so you’re trying to remove some, but not all of them. You don’t want to sound unnatural.
Even though the interview was only 30 minutes, the edit takes 2 hours. That’s at least 3 other interviews you could have done.
Instead, you can hire an editor who, for less than $50, can do the full edit and send you back a file that sounds better than anything you’ve done.
And you need to ask yourself: Is your time worth $25/hr?
Show Notes
- 7 Things You can Automate for Your Podcast TODAY
- What Mowing the Lawn has to do with Your Podcast Losing Money
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Want to know a secret that saves me a TON of time (and can save YOU time too)?
This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works.
Show Notes
- Save Time! 7 Things You Can Automate for Your Podcast TODAY
- How to Add a Google Doc in a Specific Folder with Your Stream Deck
- Switching to Make
First, I put the text of these posts into a Google Doc. This ensures that both my VA and I can access it.
I also have an automaiton that moved that Google Doc into Airtable. Listen to the podcast to learn more about that!
From our project tracker (we use Airtable), she knows to take those docs and use a Canva template to turn the text into a set of images for LinkedIn and Instagram.
Now I have the basic text. I use that as the basis for my next Profitable Podcaster episode.
The Google Doc is basically my outline! I may add more notes and context once I’m on the mic.
Then I copy the text from Google Doc and add it to ConvertKit for my next newsletter.
The only change I’ll make here is including a callout to listen to the episode.
So there you have it! One Google Doc that serves as 4, platform optimized, pieces of content.
Take the topic and main points, and rework them for the platform.
And make sure you point each piece of content to the other!
Give people options and build your cross-platform followings.
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Podcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast!
Here are 7 things you can automate for your podcast today.
Get the Podcast Automation Pack Show Notes
- Calendly
- Buzzsprout
- Descript
- ConvertKit
- Repurpose
- Castos
- Airtable
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Today’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and get an answer to the question, “do I need transcripts?”
- Listen to Aaron's Podcast
- Apply to have your own coaching call for the show
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One of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.
Here are 5 great places to look:
Tink Media’s Podcast Swap database. There are people who’ve opted-in to doing podcast swaps and have made their email address easily accessible. I found 20 podcasts to work with using this database.
Apple Podcasts. Go to your podcast page page and look for You Might Also Like. These are podcasts that have similar audiences. If that doesn’t work, you could also look at the podcasts in your category.
Arielle Nissenblatt’s Podcast Community Discord. This is a community of podcasters that are looking for collabs and networking. There’s even a #swaps-collabs area.
Podchaser. If you go to your podcast page there, they have a “Similar” tab. This is much more robust than Apple Podcasts…though you’ll have to watch the quality/activity of the shows. Still a great starting point for outreach.
ListenNotes’s Community/Curation pages. Go to your page on ListenNotes and click on the Community tab. You’ll see lists your show is a part of. If there are no lists, check out the curated tab and search for lists relevant to your show!
So there you have it! 5 ways to find podcasts to swap with. Which are you going to try first?
Show Notes
- Tink Media's Podcast Swap List
- The Podcast Community Discord
- Podchaser
- ListenNotes
- 6 Ways to Double Your Podcast Downloads in 2023
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing.
1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster.
Why do you think Wonder, iHeart, and the other big networks do it?
2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day.
You could even go the extra mile and create a custom CTA to subscribe to your show.
3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts. Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app.
4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know.
5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas.
6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!
Show Notes
- Podcast Swaps Grew my Show by 21%
- Podcast Liftoff Playbook
- Creator Hooks
- Ways to get in touch
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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I want you to start 2023 strong, so today I'm telling you all the tools you need to start a mini podcast. It's no secret I think a mini podcast is the way to go, but how do you get started? Is there a complicated process?
The truth is, you only need 2 tools...but I'm going to tell you about a few more :-)
Show Notes
- Free Podcast Planner
- Descript
- Buzzsprout
- Hover
- Switchy
- Canva
- ConvertKit
- Airtable
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Welcoming to the first ever Setup Saturday, where I take a look at interesting podcast setups. I've partnered with my friend and longtime podcaster, Matt Medeiros and his new website, thepodcastsetup.com to bring you the gear and software that podcasters around the world use.
This first setup is from podcast collective Multitude. Let's dive it!
Show Notes
- Check out Multitude's post on The Podcast Setup
- Subscribe to The Podcast Setup
- Shure SM7b
- RME Interface
- Zoom H3-VR Ambisonic and Binaural Recorder
- Stedman Proscreen Pop Filters
- Rode Professional Studio Boom Arm
- ProTools
- iZotope RX 10 Advanced
- Audiohijack
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Not all sponsorship campaigns are created equal, and some are better for small podcasters than others. In fact, the best type of sponsorship for smaller podcasters is Awareness campaigns. They don't rely on ROI or number of conversions from listeners to buyers. They rely on youleveraging your trust to talk about their product.
Here's what you can do to better pitch sponsors with awareness campaigns.
Show Notes
- Justin Moore's Thread on the 3 types of brand campaigns
- How to Calculate Your Overall Reach
Get the Podcast Booster Blueprint for free at https://profitablepodcaster.fm/blueprint
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Sponsorship is one of the many ways to make money podcasting. It's maybe the most well known way, but it's not necessarily the best way. In a previous episode of this podcast, I walked through my SMASH framework,- five ways that you can make money with your podcast. The M in SMASH is membership, and that's what I want to talk to you about.
What are memberships, why and when should you do them? What you should consider, and a couple of ideas for actually implementing the membership.
Show Notes
- Buy Me a Coffee
- ConvertKit
- Castos
- Hello Audio
- Creator Crew
- Relay.fm Memberships
- Check out the YouTube Channel
- Podcast Liftoff Playbook
Get the Podcast Booster Blueprint and learn how to:
- Attract (and keep) your ideal listeners to grow your trusted audience
- Skyrocket your downloads in the first 30 days
- Start making money today
Get it for free at makemoneypod.com/blueprint
Support the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching
It's that time of year! The 2022 Podcast Liftoff Gift Guide is here, fully updated with new gear and a section for video podcasting. We'll go through the what and why of it all, and I'll highlight some other great gifts for podcasters.
View the whole gift guide here: https://podcastliftoff.com/gift-guide/
Contains Affiliate LinksShow Notes
- Samson Q2U Mic
- Audio-Technica ATR2100x
- Pop Filter
- Shock Mount
- Boom Arm
- ATH-M50X
- DT 770 Pro Headphones
- Hexagonal Wall Panels
- Auralex
- Elgato Facecam
- Facecam Pro
- My live stream setup
- Hue Lights
- Elgato Key Light | Key Light Air
- Neewer 2 Pack
- Lume Cube for Video Conferencing
- Buzzsprout
- Castos
- Shure SM7B
- Rode Podmic
- Stellar X2
- Cloudlifter CL-1
- Focusrite Scarlett Solo
- Rodecaster Pro II
- Stream Deck
- Zoom Field Recorders
- 8-in-1 USB-C Hub by Anker
- CalDigit Element Hub
- Calendly
- SavvyCal
- Riverside.fm
- Descript
- Ecamm Live
- Work from Home Gift Guide
Get the Podcast Booster Blueprint and learn how to:
- Attract (and keep) your ideal listeners to grow your trusted audience
- Skyrocket your downloads in the first 30 days
- Start making money today
Get it for free at makemoneypod.com/blueprint
Support the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching
One of the questions I've been getting on live streams and webinars lately is, "how are you dealing with video for your podcast?"
For a long time, I've said you don’t need video for your podcast, or you don’t necessarily need compelling video.
But as more platforms (like YouTube and TikTok) get into podcasting, I’m changing my tune.
So I’ve been experimenting with “video first” podcasting. Here’s how I’m doing it.
Show Notes
- Twitter Thread
- My Live Stream Setup
- Check out the Podcast Liftoff YouTube Channel
Descript is a cross-platform app that makes audio and video editing as easy as editing a Google Doc. In this 60-minute webinar, you'll learn:
- How to record audio directly into Descript
- Editing by deleting text
- How to add music tracks and fade outs
- A look at editing video
...and more! Sign up for FREE at https://podlift.me/descript
Support the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching
Worried that you don't have enough downloads to get sponsors? It's one of the biggest concerns I see from podcasters who want sponsors, but aren't sure they have the audience to attract and keep them.
But here's a secret: there are things we can do to add value for our sponsors that the big podcasts won't do. And that's what we're talking about today.
Descript is a cross-platform app that makes audio and video editing as easy as editing a Google Doc. In this 60-minute webinar, you'll learn:
- How to record audio directly into Descript
- Editing by deleting text
- How to add music tracks and fade outs
- A look at editing video
...and more! Sign up for FREE at https://podlift.me/descript
Support the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching
It’s a listener questions week! For my birthday a couple of weeks ago, I asked for your questions about launching, growing, and monetizing podcasts. I got some fantastic questions, so let’s dive into them:
Questions
- 01:54 How do you stay motivated?
- 05:16 What are your top 3 tips for getting started?
- 08:43 What platforms should you put your podcast on?
- 10:27 Do you think BuzzSprout is the best audio host?
- 11:25 How long should my podcast be?
- 14:01 How many sponsor spots should you have per episode?
- 15:25 How often should I publish?
- 16:39 What is the best day and time to release new episodes?
- 18:24 Should I rebrand my current podcast or start from scratch?
- 20:35 What is your top tip for landing sponsors?
- 22:00 What’s the most important podcast metric?
- 23:11 Do you record with video on?
Show Notes
- Twitter Thread
- LinkedIn Post
- My interview with Dan Bennet
- My interview with Justin Moore
- Send me your questions
Join me on Wednesday, November 2nd, 2022 at 1PM Eastern for a webinar on how to launch, grow, and monetize a mini podcast. Register here for free
Support the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching
Over the last couple of months I've been pushing hard on the idea that first time podcasters should start a mini podcast - that is, a solo podcast that's 20 minutes or less. But how do you actually produce that show quickly? The answer is Descript.
Show Notes
- Get Descript
- Why You Should Start and Monetize a Mini Podcast
Join me on Wednesday, November 2nd, 2022 at 1PM Eastern for a webinar on how to launch, grow, and monetize a mini podcast. Register here for free
Support the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching
Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.
Top Takeaways:
- Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to share too.
- Optimize titles and descriptions. Use them to tell people what the episode is about, and use keywords that will help the episodes show up in searches.
- Instead of trying to grow your podcast directly, grow your newsletter and social media followings. Then share your show with those audiences — your newsletter especially can be ripe for growth and promotion.
Check out Scott podcast.
Join me on Wednesday, November 2nd, 2022 at 1PM Eastern for a webinar on how to launch, grow, and monetize a mini podcast. Register here for free
Support the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching
The most common I question I get about pitching sponsors is, "how much do I charge?"
While you might hear terms like CPM (cost per mille, or dollar amount per thousand downloads), starting out that's not going to yield a lot of results for you. There's a better way. You want to show brands the full picture when it comes to your audience. You want to tell potential sponsors about your overall reach, and how you can help them achieve their goals.
Check out my interview with Justin Moore for more (ha!) on landing brand deals.
Get the Podcast Booster Blueprint and learn how to:
- Attract (and keep) your ideal listeners to grow your trusted audience
- Skyrocket your downloads in the first 30 days
- Start making money today
Get it for free at makemoneypod.com/blueprint
Support the showWant to accelerate your ability to generate income with your podcast? Check out my 1-on-1 Coaching
Contracts can be a scary and confusing thing...especially when the relationship is strictly ad placement on your own podcast. Listener Erin recently wrote in to ask about podcast sponsor contracts, and while I am not a lawyer, I'm happy to share my own experience.
In this episode I:
- Answer if you actually need a contract
- Go over what an Insertion Order is
- Talk payment terms
- Cover what to watch out for
- Tell you it's OK to redline.
It's a good one, and I'd love to hear your feedback! If you'd like to hear from an actual lawyer, let me know.
Disclaimer: I AM NOT A LAWYER and this doesn't constitute legal adviceGet more info and full show notes at https://makemoneypod.com/213
Get the Podcast Booster Blueprint and learn how to:
- Attract (and keep) your ideal listeners to grow your trusted audience
- Skyrocket your downloads in the first 30 days
- Start making money today
Get it for free at makemoneypod.com/blueprint
Support the show
In the past month or so, I've been experimenting with something that grew my podcast downloads by 21% and it wasn't paid ads. See, the best way to grow your podcast is to get in front of other podcast audiences.
With that in mind, I decided to try some Podcast Swaps, and they've been working so well I'm going to do another round. Let's take a look at what they are, how they work, and how you can do them too.
Show Notes
- Tink Media's Podcast Swap Database
- @larenpassell on Twitter
- My podcast growth in Chartable
- Which Podcast Ad Placement Works Best?
Get even more links and content at https://makemoneypod.com/212
Get the Podcast Booster Blueprint and learn how to:
- Attract (and keep) your ideal listeners to grow your trusted audience
- Skyrocket your downloads in the first 30 days
- Start making money today
Get it for free at makemoneypod.com/blueprint
Support the show
They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money.
The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed.
Here's what I do to keep sponsors returning, and what you should do too.
Check out Justin Moore's Creator Wizard newsletter.
Get all of the show notes and a transcript at https://makemoneypod.com/211
Free Email Course! 5 Fast Fixes to Grow Your Podcast
Wondering why your podcast growth is stagnating (or non-existent)? You likely just need to make a few small tweaks to see growth. In this Free email course, we'll go over what they are, why they work, and how you can implement them. Sign up below to have it delivered instantly.
Get it at https://makemoneypod.com/fixes
Support the show
As you start to pursue sponsors, especially those you don’t have a personal relationship with, you will surely be asked for more information. A great way to convey that information, as well a look professional, organized, and ready to accept sponsors, is a pitch deck (or a sponsor deck).
Today, let's look at what a pitch deck is, what it should include, and how to put it together.
You can get my free pitch deck templates at https://makemoneypod.com/pitch Want to accelerate your ability to get sponsors? Enroll in Podcast Liftoff!
Free Email Course! 5 Fast Fixes to Grow Your Podcast
Wondering why your podcast growth is stagnating (or non-existent)? You likely just need to make a few small tweaks to see growth. In this Free email course, we'll go over what they are, why they work, and how you can implement them. Sign up below to have it delivered instantly.
Get it at https://makemoneypod.com/fixes
Support the show
Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. Let's dive into how exactly it works, how you can get started, and what indie podcasters should use it for.
Show Notes
- Programmatic Advertising for Podcasters: How to Get Started
- Marco's Tweet
- Podcast Ad Delivery: Make Better Sandwiches
- Try Buzzsprout
Free Email Course! 5 Fast Fixes to Grow Your Podcast
Wondering why your podcast growth is stagnating (or non-existent)? You likely just need to make a few small tweaks to see growth. In this Free email course, we'll go over what they are, why they work, and how you can implement them. Sign up below to have it delivered instantly.
Get it at https://makemoneypod.com/fixes
Support the show
I wanna share with you something fantastic advice my 5-year-old daughter gave me today about podcasting we were driving her to school. See, someone cut me off, which lead me to mutter under my breath. When she asked what I was doing, I said I was talking to nobody. And she said,
"If you're talking to nobody, why are you talking at all?"
And that my friends, is what we're going to address today. Because if you don't know who you're talking to, your podcast isn't going to grow, and it's not going to make money.
Show Notes
- Why You Should Start a Mini Podcast (and how it can make money)
- How to Define Your Show's Mission Statement
Free Email Course! 5 Fast Fixes to Grow Your Podcast
Wondering why your podcast growth is stagnating (or non-existent)? You likely just need to make a few small tweaks to see growth. In this Free email course, we'll go over what they are, why they work, and how you can implement them. Sign up below to have it delivered instantly.
Get it at https://makemoneypod.com/fixes
Support the show
It's finally happened! After months of speculation and leaked slide decks, YouTube has quietly launched its podcast area in the US. You can get to it by going to the "Explore" page. So today, we discuss how to get your show on YouTube, how to leverage YouTube to make money, and some recommended tools for converting your audio to video.
Links
- FusionCast
- Descript
- Castos
- Repurpose.io
Free Email Course! 5 Fast Fixes to Grow Your Podcast
Wondering why your podcast growth is stagnating (or non-existent)? You likely just need to make a few small tweaks to see growth. In this Free email course, we'll go over what they are, why they work, and how you can implement them. Sign up below to have it delivered instantly.
Get it at https://makemoneypod.com/fixes
Support the show
One of the most common calls to action is “leave us a rating and review on Apple Podcasts, or wherever you get your podcasts.” I’ve long railed against this CTA, stating that you’re alienating a large portion of the audience.
But what if this approach is wrong? That's what we'll explore today.
Show Notes
- Rate and Review on Apple Podcasts!
- Tanner Campbell on Substack
- Submit Your Review for a chance to win a gift card
Free Email Course! 5 Fast Fixes to Grow Your Podcast
Wondering why your podcast growth is stagnating (or non-existent)? You likely just need to make a few small tweaks to see growth. In this Free email course, we'll go over what they are, why they work, and how you can implement them. Sign up below to have it delivered instantly.
Get it at https://makemoneypod.com/fixes
Support the show
You want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it's happened to me 3 times in the last 6 weeks!
Friendly Reminder: Your podcast guests are not part of your sales funnel. Not even close.
Let's look at how this tactic works, why it's wrong, what to do instead, and how to prevent it from happening to you.
Presented by Nexcess and Podcast Liftoff.
Get all of the show notes at https://makemoneypod.com/009
Join me for a live workshop where you'll learn how to build a profitable podcast on August 17th at 2pm ET. Attract an audience brands what to reach, become more consistent, unlock paths to revenue beyond sponsorship, and much more. Register atmakemoneypod.com/live for $39 (that's 50% off!)
Support the show
There's a reason lots of podcasters fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests. But recently over on The Podcast Host, they wrote an article about how Mini Podcasting is on the rise.
I shared this article with my newsletter and it's one of the most clicked on links in the history of my newsletter. Lots of people are interested in Mini Podcasting and for good reason. So today, we'll look at what mini podcasting is, why it works, how to start one, and of-course, how to make money with it.
Links
- Mini-Podcasting Is on the Rise – Here’s What You Need to Know
- Join my mailing list
Join me for a live workshop where you'll learn how to build a profitable podcast on August 17th at 2pm ET. Attract an audience brands what to reach, become more consistent, unlock paths to revenue beyond sponsorship, and much more. Register atmakemoneypod.com/live for $39 (that's 50% off!)
Support the show
Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you do get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal.
I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We'll talk about 3 ways:
- Tapping your network and connections
- Reaching out companies where you're already using their products.
- Finding sponsors of similar podcasts.
Presented by Nexcess and Podcast Liftoff.
What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.
Your show's mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you're talking to, and ultimately how it will make money. Much like a map (well, Google Maps) when you're going to a new destination, your mission statement will guide your podcast from losing money to generating enough income to support your business.
The framework for your mission statement is this: My podcast helps [AUDIENCE] solve [PROBLEM] by [GOAL OF EACH EPISODE]. Listen on to get the prompts to help you craft the perfect mission statement for finding sponsors and selling products.
Presented by Nexcess and Podcast Liftoff.
What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.
If you're a podcaster and you're wondering how in the world you'll make money off your podcast, you're in luck! Today we're covering the SMASH Framework, which is designed to help you understand all the ways you can make money as a podcaster. The SMASH Framework is:
Sponsorship
Membership
Affiliates
Selling (products)
Helping (with services)
The approach to your podcast should depend on how you want to make money, and understanding your options is a crucial first step!
Presented by Nexcess. Get your own version of the SMASH Framework for free at https://makemoneypod.com/smash
What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.
Make Money Podcasting is coming back with better focus! While talking about landing pages and calls to action is helpful, they don't get to the meat of the show's mission: to help you make money as a podcaster.
That all changes in Season 2. Stay tuned and be sure to subscribe at https://makemoneypod.com. New episodes drop in July.
Presented by Podcast Liftoff and Nexcess
What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.
Recently on Twitter, I asked a series of questions about podcasting, the challenges, and what would make it easier. The conclusion I came to based on the answers was consistency is the biggest pitfall for podcasters (or would-be podcasters).
As someone who puts out 3 weekly shows, I totally get that. Podcasting can be a grind, which is why 75% of shows don’t make it past 7 episodes. So this week, I decided to put together some of my best tips to avoid the dreaded podfade and be consistent.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/004
Get your free 52+ episode ideas PDF at https://makemoneypod.com/ideas/
Show Notes* How to Create Content Consistently - Joe Casabona * Podcasting Consistently: How to Prevent Podfade * Finding Your Podcast's Focus * On Coming Up with Content Ideas - Joe Casabona * Create Consistent Content, Make Money, and Get Sales | Creator Crew * Who is the Pro iPhone for, and Other Creator Tools - How I Built It
What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.
In Episode 2, I talked to you about having one, clear, call to action for your podcast. There, I recommend your CTA should be to join the mailing list. This will allow you to capture your audience to directly communicate with them. From there, you can further promote sponsors, sell products, or provide more benefits for your membership (along with providing real value, of course).
But you still need a good place for the mailing list sign-up form to live. There’s no way to add a form in Apple Podcasts, Spotify, or any podcast app.
No - You need a good landing page.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/003
Get your free SMASH Framework PDF at https://makemoneypod.com/smash/
Show Notes* You Need a Clear Call to Action * Finding Your Podcast’s Focus * ConvertKit * Castos * Try Carrd * How to use Carrd to Build Your Landing Page
What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.
What’s the balance between offering choice and getting people to take action? That really depends on the medium. For example, you may notice podcasts have a ton of calls to action (CTAs). Maybe you do. My podcast does at times. Is that really the right route? And if not, what should your podcast’s CTA be? Let’s explore.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/002
Get your free SMASH Framework PDF at https://makemoneypod.com/smash/
Show Notes* Check out ConvertKit * Get a FREE ConvertKit Account with Subscribers and Broadcasts Unlocked! * Pointing a Custom Domain to a ConvertKit Landing Page (Step-by-Step)
What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.
I think a crucial misstep in nearly anything business related is lack of planning. I’ve made the mistake multiple times. I get an idea, I launch, I figure out how it will support me financially later. So when you’re thinking about your podcast, going a little slow to smooth out the process with help you earn money faster.
Presented by Nexcess. Get all the show notes and a written to be read article at https://makemoneypod.com/001
Get your free SMASH Framework PDF at https://makemoneypod.com/smash/
What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.
Trying to make money with your podcast through sponsorship can feel like trying to work while handcuffed to a bench. It works, but it's really constrained. You can think of this show as the key to get you out of those handcuffs.What if I told you there were 5 simple actions you could take to grow your podcast? In this free workshop and email course, I’ll walk you through 5 things to do just that. Plus, there’s a special offer just for workshop viewers.
Head on over to makemoneypod.com/workshop to get instant access so you can start getting more downloads today.