Joy Joya Podcast: Recent Episodes
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Episode #256 - "Jewelry Email Marketing: Diving Into the Welcome Series" This is Episode #256, and we'll delve into one of my cherished subjects: email marketing, with a focus on the Welcome Series. We'll emphasize the importance of constantly...
Episode #255 - "How to Know: Is Your Jewelry Instagram Strategy Working?" This is Episode #255, and we'll be diving deep into evaluating the impact of social media marketing, with a particular focus on Instagram, for your jewelry business. If you're a...
Episode #254 - "Practical Email Marketing Tips for Jewelry Brands" This is Episode #254, and today we’re going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better...
Episode #253 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant" This is Episode #253, and today I'll be giving you an inside look at a jewelry brand that will be my focus for the next six months. Imagine it as a reality show, but...
Episode #252 - "Introducing the Winner of the Joy Joya Jewelry Marketing Grant" This is Episode #252, and today we're setting sail on an exciting new direction for the podcast. Podcast. If you've been following along, you might remember that earlier...
Episode #251 - "Wrapping Up Jewelry Marketing Jumpstart - What's Next?" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #251. It's the grand finale of the Jewelry Marketing Jumpstart journey! Can you...
Episode #250 - "Tips for Using AI Tools in Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #250. In this week's episode, we're diving headfirst into a topic that has been slowly but...
Episode #249 - "Improve Your Jewelry Brand's Social Media Presence" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #249. In this episode, we're closing out our mini-series on social media marketing...
Episode #248 - "Tips for Jewelry Marketing on Instagram, Facebook, Pinterest, and TikTok" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #248. We're continuing our mini social media marketing series...
BONUS EPISODE - "Sign Up for "Jewelry Marketing Jumpstart" Before Access Ends!" Links and Info From This Episode: "Jewelry Marketing Jumpstart" - Hi, my Sparklers! I just wanted to release a short but sweet bonus episode during the Fourth of July...
Episode #247 - "Overview of Social Media Platforms for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #247. Finally in our Jumpstart Series, we've made it to social media marketing...
Episode #246 - "How Jewelry Brands Can Level-Up Their Email Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #246. Today we're going to be building upon our email marketing mini series and...
Episode #245 - "How to Send a Jewelry Email Campaign, From Planning Through Execution" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #245. Today, we'll be getting into the intricate workings of...
Episode #244 - "5 Tips + Best Practices - Email Marketing for Jewelry Businesses" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #244. Today, we're diving into one of my absolute favorite...
BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!" Links and Info From This Episode: $12K Jewelry Marketing Grant - "Jewelry Marketing Jumpstart" - JCK Social Media Talks: How to Make Sense of Your...
Episode #243 - "Amplifying Your Jewelry Marketing With Content Distribution" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. To learn more about the $12K Jewelry Marketing Grant, visit Welcome to Episode #243. In...
Episode #242 - "Delight Your Customers with Jewelry Marketing Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. To learn more about the $12K Jewelry Marketing Grant, visit...
Episode #241 - "Support Your Jewelry Marketing With Content Pillars" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. To learn more about the $12K Jewelry Marketing Grant, visit Welcome to Episode #241. In this...
Episode #240 - "SEO Copywriting for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #240. In this episode, we'll be talking all about SEO copywriting for jewelry marketing. We're...
Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to Episode #239. In this episode, we'll be diving deeper into the world of...
Episode #238 - "A Beginner's Guide to SEO for Jewelry Marketing Content" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #238! Today, I'm diving into the exciting world of search engine optimization,...
Episode #237 - "Optimize Your Jewelry Marketing With Effective Web Content" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #237! I move beyond all the foundational stuff we've covered so far since the...
Episode #236 - "Transform Your Jewelry Marketing Content Ideas into a Functional Plan" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #236! I discuss how you can transform your ideas for...
Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic...
Episode #234 - "Create a Winning Content Strategy for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Welcome to episode #234! Today, we're going to take all the pieces of "Jewelry Marketing...
Episode #233 - "Metrics that Matter: KPIs for Jewelry Marketing Success" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #233! Today, we're going to dive into the world of...
Episode #232 - "Drive Jewelry Marketing Success Through Goal-Oriented Content" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #232, where we'll be diving into the juicy details...
Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit for all the details. Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for...
Episode #230 - "How to Do Competitive Analysis for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Are you tired of seeing the same old thing in the jewelry industry? In this...
Episode #229 - "How to Create Audience Personas for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'll be explaining how you can generate audience personas to...
Episode #228 - "Leverage the Power of Content in Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. In this episode, I'm going to introduce you to the concept of content marketing...
Visit for all the details. In this episode, I'm going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses - why it matters now more than ever, how...
Visit for all the details. In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and...
Visit for all the details. In this episode, I'm debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. If you're a fan and...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I'm going to set you up for success by sharing 3 things you MUST do for jewelry marketing success in 2023 and beyond. Do you struggle with creating a vision for your business, and do you feel overwhelmed by the landscape of the year...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share my interview with Alanna Brannigan, an SEO expert who places great emphasis on strategic content creation. Alanna's the founder of Harvest Moon Marketing, a boutique digital marketing agency that specializes in SEO and content...
Do you want to enter to win $400 worth in prizes? All you have to do is write a review of this podcast on Apple Podcasts and send a screenshot to @joyjoyamarketing on Instagram or to . You also need to follow @joyjoyamarketing on Instagram if you...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same thing if it's not...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share my interview with Mark Smelzer, the former publisher of JCK and the current Chief Content Executive at Jewelers Mutual Group. Mark started his career in magazine ad sales in Los Angeles when he became the publisher of a city...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share 5 tips for engaging past customers to give yourself the best chance at sales success during the holiday season. Of course, you always want to be trying to acquire new customers, but retaining your past customers is more...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share my interview with Paul Rutter, a celebrated customer experience expert who's been recognized by USA Today, ABC, NBC, MarketWatch, and FOX. Over the past three decades, Paul Rutter has managed and guided some of the largest and...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But I want...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary photographer as...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I answer the question, "How can you tell whether a new or new-ish social media platform is right for your jewelry business?" I've had a number of listeners and viewers as well as clients ask me, "Should I jump the shark on Instagram...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share Leo Plebani, an ecommerce marketing expert who specializes in customer retention. Leo first entered the world of ecommerce when he was hired as an “Online Sales Manager” for a large Italian company based in New York. From...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share the best opportunities in direct mail marketing for jewelry brands today. Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share my interview with Tammy Cohen, a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20...
Welcome to the Joy Joya Podcast. If you're a jewelry industry entrepreneur or professional who's ready to start thinking differently about business development and marketing, this podcast is for you. I'm your host Laryssa Wirstiuk, and I'm the...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share my 5 out-of-the-box tips for your best holiday ever. I have a few other episodes about holiday planning and marketing, #97 and #138 if you'd like to check those out as well. Ep. #97: Ep. #138: I won't be repeating any...
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as...
In this episode, I share my interview with Reena Ahluwalia. Recognized as one of the Top Masters of design and art in Canada, Reena Ahluwalia is an award-winning jewelry designer, painter and professor. She is one of a handful of living jewelry...
This episode is all about the three most common "big picture", marketing strategy-related issues I see with jewelry brands today. I want to personally share the following things: - What are the three most common marketing issues - Why I think these...
We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee. Check out the accompanying...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in...