Chain Leaders: Recent Episodes

Johnathan King

Welcome to Chain Leaders.

Each week we bring you cutting-edge insights from the leading voices in blockchain and crypto.

We’re here to connect the industry, educate the world at large, and help companies like yours ... scale.

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If you’d like help scaling your blockchain company with a custom, authority-building approach to lead generation, reach out to us at chainleads.co.

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In this episode, Johnathan and James discuss the latest in public relations techniques that actually work in the blockchain and crypto industries, with Simon Moser.

Simon runs PolyGrowth, a PR firm designed for leaders of new markets.

Traditional PR is broken. Spamming thousands of journalists with low-quality content is not only a waste of time but also makes a very negative impression.

Instead of sending thousands of emotionless emails, we focus on creating unique stories that appeal to the specific interests of the journalist.

In exploding industries like Blockchain, Cannabis, and High-Tech, the PR and Marketing efforts of a company need to keep up with the fast-moving pace of the industry. Otherwise, it’s game over.

PolyGrowth was started in order to address that point. Based out of Cyprus, we work relentlessly to meet the highly specific PR and Marketing needs of companies and start-ups in new markets.

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After interviewing hundreds of decision-makers and industry leaders in the blockchain space, Johnathan and James keep seeing three consistent problems among almost all of them:

  1. They all have trust issues

  2. You must convey trust more than the typical business

  3. Education is a BIG problem - no one knows what you do

  4. The right people don’t get connected

  5. Trust, education, is a reality that very few people can be experts at everything in their businesses

In this episode, we not only dig into the details of these problems blockchain companies are facing, but some solutions to help those companies and find ways to scale.

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  • We want to bring the unknown stories of the innovative leaders and solutions being created within the space. Additionally our goal is to build trust, educate, and facilitate connections between forward thinking people who aim to make a difference in the world leveraging blockchain technology.

  • What its about

  • Pain Points

  • Trust- We have taken on the challenge of building trust between people within the BC community

  • How we are building trust

  • Education- We want to break down businesses to be able to be understood by non BC people, speeding up mass adoption

  • Simplifying blockchain for the world

  • We’re seeing that the right people are getting caught up partnering with the wrong people and it is preventing this industry from growing and serving its purpose

  • Connecting great people with other great people

  • What to expect

  • AWESOME guests

  • Hot topics that are super engaging and relevant for business people in the blockchain space

  • Future Guests

  • Leading Exchanges

  • Founders of Defi Projects

  • Innovative PR Professionals

  • Developers