Amazon Legends Podcast

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In this week’s episode, we explore how to harness Amazon Brand Analytics for instant cash flow. Join us with Noah Wickham, Brand Director at My Amazon Guy, who manages a portfolio exceeding $150 million ARR. Discover how to interpret key metrics, create tailored promotions, and boost your brand's visibility on Amazon. Noah shares his extensive e-commerce expertise, including strategies for data-driven decision-making that can elevate your business. Subscribe for more insights and tips on growing your Amazon brand!

Takeaways:

Utilizing Brand Analytics for Data-Driven Decisions: Brand Analytics provides valuable insights into customer behavior, product performance, and market trends. Sellers can leverage this data to make informed decisions about inventory, pricing, and marketing strategies.
Creating Targeted Promotions: Analyze sales data and customer search behavior to tailor promotions and discounts. By identifying popular products and trends, sellers can create effective, targeted promotions that drive immediate sales.
Effective Coupon Strategies: Use Brand Analytics to determine which products will benefit most from coupon promotions. Ensure that coupons are strategically placed to maximize their impact without causing overlap that could diminish their effectiveness.
Leveraging Customer Search Data: Understand what customers are searching for and adjust product listings accordingly. Optimize keywords, titles, and descriptions based on search data to increase visibility and attract more buyers.
Monitoring and Adjusting Pricing: Regularly review pricing strategies based on competitive analysis and sales performance. Use insights from Brand Analytics to adjust prices dynamically to stay competitive and boost sales.
Understanding Market Trends: Stay updated with market trends and customer preferences by analyzing data from Brand Analytics. This helps in anticipating changes in demand and adjusting business strategies proactively.
Optimizing Product Listings: Improve product listings by using data insights to highlight key features and benefits that resonate with customers. This can enhance the appeal of listings and increase conversion rates.

Quote of the Show: Building brand awareness on Amazon is increasingly challenging due to the influx of Chinese sellers driving a race to the bottom. While Amazon has invested in making brand presence important, they've also created an environment where the brand itself seems to matter less. Brand analytics and tailored promotions add complexity, as they target audience groups rather than emphasizing the brand's true value.Links :LinkedIn : https://www.linkedin.com/in/noahwickham/
Website : https://myamazonguy.com/
YouTube : https://www.youtube.com/@MyAmazonGuy/featured

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In this week's episode we dive into expert strategies for boosting sales and profits on Amazon with special guest Aaron Hughes. As the founder of a 7-figure private label brand and CEO of Wala, an eCommerce agency with over 90 employees, Aaron shares his journey of helping companies with overseas manufacturing and scaling profitable brands. He also discusses the power of ListButler, his AI-powered PIM-DAM software designed to optimize multi-channel content syndication. Aaron’s hands-on experience with Amazon content optimization, product listings, and conversion tactics will equip you with actionable tips to grow your business. Whether you're just starting or looking to scale, this episode is packed with valuable insights to help you dominate on Amazon. Tune in and learn how to maximize your brand's potential from one of the industry's top experts!

Takeaways:

Optimizing Product Listings: Crafting compelling product titles, descriptions, and bullet points is crucial. Use high-impact keywords and clear language to make your listings more discoverable and persuasive.
Enhancing Product Images: High-quality images are vital. Make sure your product images are clear, professional, and showcase the product from various angles. This can significantly affect click-through rates and conversions.
Using AI and Automation: Leverage AI tools to analyze market trends, optimize listings, and manage inventory. AI can help in creating more effective and engaging product content that drives higher sales.
Effective Use of SEO: Incorporate SEO strategies into your product listings. Use relevant keywords to improve your product's visibility in Amazon search results.
Understanding the Customer Journey: Analyze customer behavior and feedback to understand their needs and preferences. Tailor your product content to address these needs and enhance customer satisfaction.
Building Brand Trust: Focus on building a strong brand presence through consistent messaging and high-quality content. This helps in establishing trust and encouraging repeat purchases.
Utilizing Amazon Advertising: Invest in Amazon's advertising options to boost your product's visibility. Sponsored products and other ad formats can drive traffic to your listings and increase sales.

Quote of the Show:The beauty of TikTok shop lies in its simplicity: if your products are reasonably priced, influencers are enthusiastic about receiving free samples. They understand that they'll earn commissions from their posts, which turns it into a mutually beneficial arrangement. This approach not only saves you from high upfront costs but also harnesses the power of User Generated Content to drive organic success.Links :Email : aaron@listbutler.ai
LinkedIn : https://www.linkedin.com/in/aaron-hughes-28096547/
Website : https://www.listbutler.ai/

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In this week’s episode, we explore "How to Use Financial Metrics to Grow Amazon FBA Sales and Profits" with our guest, David Schomer. A passionate entrepreneur from Iowa, David holds degrees in Accounting from St. Louis University and has extensive experience in business consulting, including merger and acquisition due diligence, fraud investigations, and financial forecasting. Since launching over 300 SKUs on Amazon, Etsy, and Shopify in 2017, David has gained deep insights into optimizing Amazon FBA operations. In this episode, he shares strategies for leveraging financial metrics to drive growth, including key metrics for profitability, strategic pricing, cost management, revenue growth, inventory management, cash flow optimization, and financial forecasting. Tune in to discover actionable tips that will help you enhance your Amazon FBA business. Don’t forget to subscribe to the Amazon Legends Podcast for more expert advice!

Takeaways:

Understanding Financial Metrics: The importance of grasping fundamental financial metrics to drive growth and profitability in Amazon FBA sales. This includes awareness of metrics like revenue, profit margins, and cost of goods sold (COGS).
Strategic Pricing: Implementing strategic pricing based on financial insights to maximize profitability. Adjusting prices according to market conditions, competition, and cost analysis can significantly impact your bottom line.
Cost Management: Keeping track of all costs associated with selling on Amazon, including inventory costs, shipping, and Amazon fees. Efficient cost management helps in improving profit margins.
Profit Margins: Regularly analyzing profit margins to ensure that the business remains profitable. Identifying products with low margins and making necessary adjustments to pricing or sourcing.
Inventory Management: Effective inventory management based on financial metrics helps in avoiding stock outs or overstock situations, which can impact sales and profitability.
Return on Investment (ROI): Measuring ROI on marketing campaigns and other investments to determine their effectiveness and optimize future spending.
Financial Forecasting: Using historical financial data to forecast future sales and profits. This helps in planning for seasonal variations and making informed business decisions.

Quote of the Show:Growing 100% year over year might make others think you’re cash flow rich, but in reality, it can feel quite the opposite. With a long cash conversion cycle, avoiding stock outs and managing reorders can strain your finances. Even though you may feel cash flow poor, remember that you're still building a valuable asset.

Links :
LinkedIn : https://www.linkedin.com/in/david-schomer-b08a0a41/
Website : https://firingtheman.com/
Email : david@firingtheman.com

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In this week’s episode we delve into "How to Scale and Grow Amazon FBA Sales With A Small Number of Products" with Jordan Socran, a late-bloomer entrepreneur who has successfully transformed his career from enterprise software sales to building a multimillion-dollar electronics repair brand and launching Veryplants Inc. His brand quickly became the #1 bestseller on Amazon Canada in the ‘Gardening Soil’ category, achieving 7-figure sales in its second year. Discover Jordan’s effective strategies for selecting the right products, his market dominance tactics, and insights into building a standout brand. Whether you’re looking to maximize your Amazon FBA growth or refine your product strategy, Jordan’s real-world experience provides actionable tips to elevate your e-commerce business. Don’t miss out—subscribe now for more expert advice!

Takeaways:

Focus on Quality and Optimization: Concentrate on optimizing your product listings and ensuring high quality. This involves crafting detailed and engaging product descriptions, using high-quality images, and making your listings SEO-friendly to attract and convert potential buyers.
Leverage Customer Feedback: Utilize customer reviews and feedback to improve your products and listings. Positive reviews not only build trust but also enhance your product’s visibility on Amazon. Aim for a high number of reviews, as they indicate product credibility and customer satisfaction.
Effective Pricing Strategies: Implement competitive pricing strategies. Analyze competitors’ pricing and adjust your prices accordingly to stay competitive while maintaining healthy profit margins.
Streamline Operations: Optimize your supply chain and inventory management. Efficiently managing your inventory helps avoid stockouts and overstock situations, which can impact your sales and cash flow.
Expand Product Offerings Strategically: Even with a small number of products, consider expanding your product line strategically. Adding complementary products or variations can capture more market share and increase sales without overwhelming your operations.
Build a Strong Brand Presence: Focus on building and promoting your brand. A strong brand presence can differentiate you from competitors and foster customer loyalty. Use Amazon’s Brand Registry to protect and enhance your brand.

Quote of the Show:Amazon offers A/B testing to experiment with product titles, descriptions, bullets, images, and pricing. Depending on your brand registry setup, you can perform simultaneous testing using Amazon's manage experiments. This allows you to make data-driven decisions by reviewing detailed reports on customer interactions.Links :Website : https://www.veryplants.com
LinkedIn : https://www.linkedin.com/in/jordansocran/?originalSubdomain=ca
Email : Jordan@veryplants.com
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In this week’s episode, we explore the essential strategies for launching products successfully on Amazon with Steven Pope, founder of My Amazon Guy. Steven, a bestselling author and eCommerce expert, shares his proven methods for researching market trends, crafting standout product listings, and executing effective marketing strategies. Discover the importance of agility in responding to market feedback, engaging with customers to boost reviews, and using data analytics to enhance your launch strategy. With over $20 million in annual revenue and experience managing 400+ brands, Steven provides invaluable insights to help you excel in the competitive Amazon marketplace. Tune in for actionable tips and strategies to make your product launch a success! Subscribe to the channel, hit the notification bell, and don’t miss more episodes of the Amazon Legends Podcast.

Takeaways:

Thorough Research: Understanding the market, competition, and customer needs is crucial. Conduct comprehensive research to identify trends and gaps in the market.
Effective Product Listings: Craft high-quality, compelling product listings. Focus on clear, detailed product descriptions, high-resolution images, and optimized keywords to enhance visibility and attract buyers.
Agility and Speed: Be quick to adapt and make decisions. The ability to move fast and implement changes efficiently can set you apart from competitors. This includes responding to market feedback and making necessary adjustments swiftly.
Strong Marketing Strategy: Develop a robust marketing plan that includes promotional tactics such as discounts, giveaways, and targeted ads to generate buzz and drive traffic to your product listings.
Customer Engagement: Build strong relationships with customers by engaging with them through reviews, feedback, and personalized responses. Positive customer interactions can lead to repeat business and positive word-of-mouth.
Utilize Data Analytics: Leverage data and analytics to make informed decisions about product performance, customer behavior, and marketing effectiveness. Use this data to refine strategies and optimize results.

Quote of the Show:When first launching a product, I recommend putting 80% of your budget into broad match and auto campaigns and go for some long tail keyword wins. You'll discover a lot of new keywords and figure out what's going to have the biggest impact. Never negate a good keyword. If you have a keyword that's working on broad match or auto, leave it alone. It will continue to produce for you for all time.Links :https://www.linkedin.com/in/steven-pope/
https://youtube.com/myamazonguy
https://www.facebook.com/myamazonguys/
https://twitter.com/myamazonguy
https://www.instagram.com/stevenpopemag/

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In this week’s episode, we delve into the essential tips for handling Amazon financials with experts from A2X, Ellen Main and Iona Bird. Ellen, A2X's Partner Marketing Manager, brings her expertise in ecommerce accounting and is the driving force behind the A2X Partner Program, connecting accountants and bookkeepers. Iona, Head of Customer Experience and People at A2X, combines her corporate accounting and SaaS experience to lead A2X's customer service and operational excellence. Discover how to streamline financial processes, utilize powerful tools like A2X, manage multi-channel sales, and avoid common financial mistakes. Learn the importance of strong support systems and get practical advice to transform your approach to Amazon financials. Tune in for valuable insights and actionable strategies to boost your Amazon business. Subscribe to the Amazon Legends Podcast for more expert tips and strategies!

Takeaways:

Authenticity and Transparency: Authentic communication and transparency in handling financial matters can enhance trust with clients and partners. Being upfront about processes and challenges helps in building strong business relationships.
Free Trials and Onboarding: Many financial tools, like A2X, offer free trials. Amazon sellers should take advantage of these to evaluate the tool’s fit for their needs before committing to a subscription.
Support and Customer Service: Reliable support is crucial. Tools like A2X provide excellent customer support, including direct contact options. This support is valuable for troubleshooting and ensuring smooth operation.
Accurate Financial Reporting: Proper financial reporting is essential for understanding business performance and making informed decisions. Tools that automate and streamline this process can save time and reduce errors.
Cost of Inaccuracy: The cost of not using financial management tools can be significantly higher than the subscription fees. Inaccurate financial records can lead to costly mistakes and missed opportunities.
Consolidated vs. Separate Channel Pricing: When managing multiple sales channels, negotiating consolidated pricing with service providers can lead to better rates and reduced overall costs.
Step-by-Step Setup Instructions: Utilize detailed setup instructions provided by financial tools to ensure proper configuration and integration with Amazon and other sales channels.

Quote of the Show:The biggest thing about Amazon selling is actually having stock, having the right stock, and being able to analyze it in the right way. It's not just about having products available; it's about managing your inventory efficiently to avoid running out of stock and losing rankings. You can't have a top line if you don't have stock to sell, and proper inventory management is crucial for maintaining your sales and business growth.Links :Website: https://www.a2xaccounting.com/
Email : ellen@a2xaccounting.com
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In this week’s episode our guest Jason R. Boyce, CEO and Founder of Avenue7Media, delve into essential strategies for building a strong brand and beating competition without cutting prices. With over 17 years as a Top 200 Amazon Seller, Jason shares insights on optimizing product listings, highlighting unique value, and creating a compelling brand story. Learn how to enhance customer experience, use strategic pricing, and engage effectively with customers. Jason’s 7Avenues Strategy, detailed in his book, exemplifies his dedication to empowering Amazon sellers and brand owners. Don’t miss these actionable tips to elevate your brand and succeed in the Amazon marketplace! Subscribe for more insights from the Amazon Legends Podcast.

Takeaways:

Optimize Listings: Use high-quality images, compelling descriptions, and targeted keywords to enhance product visibility and appeal.
Highlight Unique Value: Emphasize what sets your brand apart through unique product features or exceptional service.
Branding and Storytelling: Develop a strong brand identity and share your story to connect with customers and foster loyalty.
Enhance Customer Experience: Focus on excellent customer service, easy returns, and a seamless shopping experience to build repeat business.
Quality Packaging: Invest in attractive packaging that reflects your brand and enhances the customer experience.
Strategic Pricing: Use strategies like bundling or limited-time promotions instead of cutting prices to maintain value.
Engage with Customers: Build strong relationships through social media and email marketing to understand needs and gather feedback.
Ensure Quality Control: Maintain high product standards to build a positive reputation and reduce returns.
Utilize Data: Use analytics to track performance and make informed decisions.

Quote of the Show:In today's market, the goal isn't to compete for the lowest price. Instead, you should aim to captivate those who are willing to pay more for a premium experience. Speak directly to those who seek connection with the brand, who value quality and are influenced by compelling content. This approach will help you stand out and justify a higher price.Links :Website : https://avenue7media.com/
LinkedIn: https://www.linkedin.com/company/avenue7media/
LinkedIn: https://www.linkedin.com/in/jasonrboyce/
Email : Jason@avenue7media.com

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In this week's episode of the Amazon Legends Podcast with Michael Erickson Facchin, CEO and founder of Ad Badger. With nearly a decade of expertise in Amazon PPC (Pay-Per-Click) advertising, Michael reveals the essential metrics Amazon sellers must track to achieve high returns on their ad investments. Discover how to optimize Return on Advertising Spend (ROAS), enhance conversion rates, manage Cost Per Click (CPC), and strategically allocate your ad budget. Michael also shares insights on effective campaign optimization techniques and automation tools like Ad Badger and Search Scientists, along with the benefits of engaging with the ecommerce growth community through Core Community. Whether you're a seasoned seller or new to Amazon, this episode offers valuable tips and strategies to boost your advertising success. Watch the full episode now and unlock the secrets to optimizing your Amazon ads! Subscribe to the Amazon Legends Podcast for more expert insights and strategies.

Takeaways:

Understanding Metrics and KPIs: It's crucial to grasp the difference between various performance metrics and KPIs. This understanding helps in measuring the effectiveness of Amazon advertising strategies and making informed decisions.
Focus on Key Metrics: Sellers should focus on key metrics like ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), and TACoS (Total Advertising Cost of Sales) to evaluate the performance of their ad campaigns. These metrics provide insights into the efficiency and profitability of advertising efforts.
Strategic Planning and Budget Allocation: Successful Amazon advertising involves strategic planning and proper budget allocation. Knowing how to allocate the budget based on performance data ensures that the ad spend generates optimal returns.
Optimization of Ad Campaigns: Regularly optimizing ad campaigns based on performance metrics is essential. This includes adjusting bids, refining targeting, and managing keywords to improve the return on ad spend.
Utilizing Advanced Tools: Leveraging advanced advertising tools and software can provide deeper insights into campaign performance. Tools like those offered by AdBadger or Search Scientists can help automate and optimize advertising strategies for better results.
Community and Networking: Engaging with communities and forums, such as Core Community, can provide valuable insights and strategies from other sellers and industry experts. Networking and sharing experiences can enhance advertising tactics and overall performance.

Quote of the Show:Would you rather have 10 exact match keywords each getting one conversion a month or one broad match keyword achieving 10 conversions a month? The math is the same, but the broad match keyword is easier to control and more likely to improve your ACOS.Links :
Website :https://www.adbadger.com/
Website : https://www.searchscientists.com/
Website : https://corecommunity.io/Want To Level Up Your Business? Register With Our Sponsors

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In this week’s episode with with Andrew Tookey, Co-Founder & CMO of iDerive and a former 10-year Amazonian, as he reveals Amazon's hidden strategies and tools! With experience launching key programs like Fulfillment By Amazon (FBA), Seller Fulfilled Prime, and Brand Analytics, Andrew shares essential insights on optimizing product listings, leveraging Amazon’s advertising tools, and making data-driven decisions. Learn how to enhance your customer experience, use Amazon’s resources effectively, and stay ahead in the dynamic Amazon marketplace. Andrew, who managed top brands and surpassed $1B in revenue, now brings his expertise to iDerive, where advanced AI tools optimize every facet of selling on Amazon. Whether you're a new seller or refining your strategy, this episode offers actionable advice to elevate your Amazon business.

Takeaways:

Amazon’s Culture: Understanding the culture and internal dynamics of Amazon can offer valuable insights into how the platform operates and what strategies work best.
Targeted Advertising: Emphasizes the importance of targeted advertising and the use of Amazon's tools to reach specific customer segments. Leveraging Amazon’s advertising solutions effectively can enhance visibility and drive sales.
Product Listings: Focus on optimizing product listings with detailed descriptions, high-quality images, and relevant keywords to improve searchability and attract potential buyers.
SEO Strategies: Implementing SEO best practices for Amazon’s search engine to enhance product visibility and increase conversion rates.
Analytics Utilization: Using Amazon’s data analytics tools to monitor performance, track metrics, and make informed decisions. Data-driven strategies help in understanding market trends and optimizing sales efforts.
Customer Feedback: Importance of managing and responding to customer reviews and feedback to build a positive reputation and improve customer satisfaction.
Utilizing Amazon’s Tools: Leveraging various tools and resources offered by Amazon, such as Seller Central, to streamline operations and enhance efficiency.
Third-Party Solutions: Exploring third-party tools and services that integrate with Amazon to optimize inventory management, pricing strategies, and marketing efforts.

Quote of the Show:Amazon Brand Analytics helps you understand customer search and purchase behavior, providing demographic insights like age, gender, income, and education. It offers transparency with the top 2 million search terms on Amazon every week, ranked by search frequency. The highest volume terms are ranked first, showing the most popular search terms on Amazon.Links :Website: https://www.iderive.com/
LinkedIn: https://www.linkedin.com/company/iderive

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In this week's episode we discover the "Top 10 Amazon PPC Campaigns" with expert insights from Ritu Java, CEO of PPC Ninja, on the Amazon Legends Podcast. Ritu shares invaluable strategies for maximizing ROI through data-driven PPC tactics, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Learn advanced techniques like keyword targeting, bidding strategies, and ad copy optimization. Leverage product targeting and competitor analysis to excel in the competitive Amazon marketplace. Ritu's expertise, recognized at events like Amazon Accelerate and the Prosper Show, ensures this episode is packed with actionable insights. Hit play now and subscribe to Amazon Legends Podcast for more eCommerce strategies!

Takeaways:

Campaign Types: Understand different types of PPC campaigns on Amazon, such as Sponsored Products, Sponsored Brands, and Sponsored Display. Each serves different purposes like product visibility, brand awareness, and targeting.
Keyword Targeting: Use relevant keywords effectively. Consider both broad and specific keywords to capture different levels of search intent and customer segments.
Bid Strategy: Implement a competitive bidding strategy. This involves balancing between bid amounts and campaign goals to maximize visibility and sales.
Campaign Budgeting: Allocate budgets wisely across campaigns. Monitor and adjust budgets based on campaign performance and ROI.
Campaign Monitoring: Regularly monitor campaign performance metrics such as ACOS (Advertising Cost of Sales), impressions, clicks, and conversions. Use these insights to optimize campaigns.
Negative Keywords: Use negative keywords effectively to filter out irrelevant traffic and reduce ad spend wastage. This improves the quality of traffic and enhances ROI.
Product Targeting: Utilize product targeting options to reach specific ASINs or product categories that align with your target audience and product niche.
Campaign Segmentation: Segment campaigns based on product categories, performance metrics, and targeted keywords. This allows for better control and optimization of each campaign.
Competitor Analysis: Monitor competitor campaigns and adjust strategies accordingly. Understand competitor keywords, bidding strategies, and ad placements to stay competitive.

Quote of the Show:

Search query performance provides organic data from Amazon, including the top 100 keywords for each ASIN in your catalog. These keywords indicate what Amazon deems relevant to you. Sometimes, you might have fewer than 100 keywords, but that's fine. Download whatever you get from the SQP and convert these keywords into single keyword campaigns. Use either broad match modifiers or exact match to run parallel campaigns with these keywords.**Links :

LinkedIn : https://www.linkedin.com/in/ritujava?originalSubdomain=ca
Website :** https://www.ppcninja.com/

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In this week’s episode we explore "How to Increase Conversion by Using AI" with our esteemed guest, David Dwek, founder of Market Share Growth. With a background steeped in analytics and ecommerce, David has honed his expertise over the years, specializing in Amazon strategy and leveraging AI to optimize product listings and drive higher conversion rates. From his early days crafting compelling copy to becoming a sought-after consultant in ecommerce analytics, David shares practical insights and real-world examples that highlight the transformative impact of AI on consumer behavior and sales strategies. Whether you're a seasoned seller looking to refine your approach or a newcomer navigating the complexities of online selling, this episode offers actionable advice to harness the power of AI effectively. Tune in now to gain invaluable tips and strategies that can elevate your Amazon selling strategy and stay ahead in the competitive ecommerce landscape! Remember to like and subscribe for more expert insights on maximizing your online sales!

Takeaways:

Understanding Audience Targeting: Use AI to analyze customer data and behavior patterns to precisely target your audience segments.
Optimizing Product Listings: Utilize AI-driven tools to optimize product titles, descriptions, and keywords based on performance analytics and trends.
Enhancing Pricing Strategy: Implement dynamic pricing algorithms powered by AI to adjust prices in real-time, optimizing for maximum sales and profitability.
Improving Customer Engagement: Use AI to personalize customer interactions, such as automated email campaigns and chatbot responses tailored to customer preferences.
Predicting Trends and Demand: Leverage AI predictive analytics to forecast market trends and anticipate demand shifts, ensuring adequate stock levels and strategic product launches.
Automating Advertising Campaigns: Utilize AI for automated ad placements and optimizations across platforms like Amazon Advertising, maximizing ad spend efficiency.
Enhancing User Experience: Implement AI-powered recommendations and personalized shopping experiences to increase cross-selling and upselling opportunities.
Monitoring and Analytics: Use AI-driven analytics to monitor performance metrics, detect patterns in customer behavior, and identify areas for improvement in conversion rates.

Quote of the Show:

Most people don't really understand their products. Sellers sell features, customers buy solutions. When you understand the solutions, you can modify the way your product is presented to address those solutions. This light bulb moment changes the way you think, connecting you to the customer and making you smarter, enabling better decisions.

Links :

LinkedIn : https://www.linkedin.com/in/daviddwek/
Email : david@marketsharegrowth.com

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In this week's episode we dive deep into strategies on how to leverage Amazon Influencer and Amazon Live to beat the competition! Our guest, Carlos Alvarez, a seasoned 9-figure Amazon seller and founder of Wizards of Ecom, the world's largest Amazon Meetup group, shares nearly 15 years of expertise in Amazon selling and digital marketing. Discover insider tips on using Amazon Influencer to build brand authority and drive sales, effective strategies for leveraging Amazon Live to engage your audience and boost conversions, and key tactics to stay ahead in the ever-evolving Amazon marketplace. Whether you're starting out or a seasoned seller, this episode is packed with actionable advice to supercharge your Amazon business. Don't miss out—hit play now and learn from one of the industry's leading experts!

Takeaways:

Targeted Audience Reach: Amazon Influencer allows sellers to target specific demographics and interests by collaborating with influencers who resonate with their product niche, ensuring more relevant and engaged audiences.
Enhanced Product Visibility: Through Amazon Live, sellers can showcase their products in real-time, demonstrating features, answering customer queries, and offering exclusive deals, thereby increasing product visibility and driving immediate sales.
Community Building: Both Amazon Influencer and Amazon Live facilitate community building efforts. Sellers can engage directly with customers, cultivate relationships, and foster a loyal customer base through interactive sessions and personalized interactions.
SEO Benefits: Leveraging Amazon Influencer and Amazon Live can positively impact SEO efforts by increasing product visibility in Amazon's search results and enhancing overall brand recognition and authority.
Adapting to Trends: Staying updated with emerging trends in influencer marketing and live streaming on Amazon enables sellers to adapt their strategies effectively, staying ahead of competitors and maximizing their reach and impact.
Measurable ROI: By analyzing metrics such as engagement rates, conversion rates, and customer feedback from influencer campaigns and live sessions, sellers can measure the ROI of their efforts and optimize future campaigns for better results.
Long-Term Brand Growth: Consistent use of Amazon Influencer and Amazon Live helps in building a sustainable brand presence, fostering long-term growth, and establishing a competitive edge in the dynamic e-commerce landscape.

Quote of the Show:Amazon's new post program allows us to post vertical videos that truly stand out. This innovative approach, combined with the ability to track performance in your dashboard and leverage authentic, high-converting content as sponsored brand video ads, is proving to be a game-changer.**Links :

Website : https://wizardsofecom.com/
LinkedIn : https://www.linkedin.com/in/wizardsofecom/
Mobile Phone:** 305-902-1283
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This week, we dive into the Amazon Creator Connections Program and how it can boost your sales. Our guest, Liz Saunders, an Amazon veteran, shares her journey from seller to influencer and now founder of Fluencer Fruit, a boutique agency that connects Amazon sellers with influencers. Liz, a mom of three and wife to Adam, offers specialized tools and coaching for Amazon influencers and sellers. Tune in to learn about the Creator Connections Program, its integration with Amazon's affiliate program, and tips on connecting with influencers. Discover how to set up and manage campaigns, create content, and evaluate influencers. Get insights into building relationships with influencers and leveraging user-generated content. Plus, hear about the future of Amazon's data access and API for the Creator Program. Listen now, subscribe for more expert tips, and share this episode with fellow Amazon sellers.

Takeaways:

Understanding Amazon's Creator Connections Program: The program is an offshoot of Amazon's affiliate program for on-site content creators, allowing influencers to create content that can be attributed to sales.
Attribution Model: The program likely uses a last-touch attribution model, crediting the last influencer video watched before a purchase, though there is uncertainty about the attribution if items sit in the cart for a week.
Joining the Program: Sellers don't need specific enrollment but can directly reach out to influencers, with Creator Connections being invite-only for brands and content creators.
Reaching Out to Influencers: Influencers with Amazon storefronts earn commissions, and sellers can find and contact them through their storefronts and social media profiles linked there, using the Creator Connections platform to host campaigns.
Campaign Setup and Management: Post campaigns detailing brand awareness, free samples, and extra commission offers, allowing influencers to join and communicate directly with sellers, who can track views, helpful votes, and sales.
Leveraging User-Generated Content (UGC): UGC is valuable for its authenticity and can validate products, with influencer feedback enhancing product listings and marketing materials.
Amazon's Data and API Development: There is anticipation that Amazon will eventually provide more data access and possibly a dedicated API for the Creator Program, similar to their advertising and attribution APIs.

Quote of the Show:One of the most interesting aspects of the Amazon Influencer Program is that it creates a win-win scenario for everyone involved: influencers earn commissions, sellers boost their conversion rates, Amazon increases sales, and buyers make more confident purchasing decisions.**Links :

Website : https://fluencerfruit.com/
Linkedin :** https://www.linkedin.com/in/liz-saunders/Want To Level Up Your Business? Register With Our Sponsors

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In this week’s episode of Amazon Legends, we delve into Amazon's new AI systems, Rufus and Cosmo, revolutionizing platform sales. Vanessa Hung, founder of Online Seller Solutions, joins us to optimize catalog, inventory, and account health. From eCommerce Account Manager to Amazon expert and Sellerverse creator, Vanessa shares insights on AI's impact on search results, product recommendations, and audience targeting. Discover why audience-based targeting is crucial and how to update your listings for AI. Gain tips on DSP integration for ad spend optimization, navigating new fees, efficient packaging, and shipping strategies. Stay ahead with expert strategies on Amazon.

Takeaways:

AI Systems Overview: Amazon's new AI systems, Rufus and Cosmo, enhance search results, product recommendations, and target audiences through behavior and demographic data integration.
Shift from Keywords to Audiences: Advertising will transition from keyword-based to audience-based targeting, requiring sellers to understand customer behavior and demographics.
Increased Efficiency and Revenue: New AI algorithms prioritize customer preferences, resulting in a 0.7% revenue increase from a 10% traffic change, showcasing the system's effectiveness.
Importance of Updating Listings: Sellers should update product listings using Amazon's AI to ensure accurate categorization and better alignment with new systems.
Combining DSP with Sponsored Campaigns: Integrating DSP with traditional sponsored campaigns will enhance audience targeting and optimize ad spend.
Impact on Fulfillment and Fees: Sellers must prepare for changes in fees related to product storage and shipping as Amazon updates its fulfillment processes.
Learning and Adaptation: Staying informed and adaptable through webinars, communications, and community engagement is essential for success amid continuous changes.
Opportunities in Efficiency: Utilizing tools and strategies, such as re-engineering packaging and leveraging programs like shipping in non-packaging, can reduce costs.

Quote of the Show:In the past, listing creation revolved around targeting specific keywords for titles, bullet points, and descriptions. It allowed control over product visibility based on these keywords. But now, with AI analyzing content, it goes beyond mere keyword targeting. AI understands not just the content, but also customer experiences from reviews, questions, videos, and images. This complexity requires approval from AI before products are shown to customers.**Links :

Linkedin : https://www.linkedin.com/in/vanessaamazonproblemsolver/
Website : https://www.onlinesellersolutions.com/
Email :** vannesa@onlinesellersolutions.com

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In this week’s episode, we explore "The Success Formula to Remove Negative Reviews" with guest Danan. Learn key strategies for managing and removing negative reviews on Amazon, including identifying guideline violations, using tools like ChatGPT for analysis, and persistently filing removal requests through Amazon Brand Registry. We discuss identifying reviewer patterns, supporting claims with clear data, and professional help from services like TraceFuse for daily monitoring and effective review management. Danan, who began his Amazon journey in 2010 with his wife Jade, shares insights from their extensive experience in supplement sales, arbitrage, private label, handmade, and wholesale, now focusing on brand management. Married for 18 years, they have three daughters and a love for adventure. Danan enjoys 4x4 expeditions, camping, dirt bikes, and exploring different cultures. He is also FEMA certified and has assisted in disaster responses globally. Gain valuable insights from Danan’s expertise and enhance your Amazon selling strategy. Don’t forget to like, comment, and subscribe for more expert tips!

Takeaways:

Focus on Amazon’s Interests: Highlight how the negative review harms customer experience and Amazon’s reputation, not your own sales.
Check Community Guidelines: Compare reviews against Amazon’s guidelines to identify violations such as inappropriate language or false claims.
Use Analysis Tools: Utilize tools like ChatGPT to analyze reviews for guideline violations.
Persistent Filing: File removal requests through Amazon Brand Registry and follow up persistently. Don’t accept the first "no."
Identify Review Patterns: Check if the reviewer leaves similar negative reviews for other products, strengthening your case.
Data-Driven Requests: Support your claims with clear, simple, and factual data.
Consider Professional Help: Use services like TraceFuse for monitoring and managing reviews.
Automated Monitoring: Employ services that monitor your listings daily for new violations.
Direct Communication: In extreme cases, contact higher-level Amazon staff with clear, factual arguments about the legitimacy of your product.
Stay Objective: Keep personal emotions out of your communications with Amazon. Stick to facts and guidelines.

Quote of the Show:Amazon cares about their customers, So as long as you come from the point of view of this is about you and your customers, they tend to listen to what you say.Links :Email : danan@tracefuse.ai
Website : https://tracefuse.ai/
LinkedIn : https://www.linkedin.com/in/danancoleman/

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In this week's episode, we discuss profit-boosting strategies with Chad Rubin, an e-commerce veteran. Chad, who has built and sold companies like Skubana and The Prosper Show, shares insights on pricing strategies, data-driven decisions, and AI in e-commerce. Key points include optimizing Amazon listings, managing ad spend with POAS, and understanding algorithmic brands' future. Chad's extensive experience and passion for e-commerce success are evident. He's also a global speaker and author of the Amazon bestseller "Cheaper, Easier, Direct." Like, comment, and subscribe for more finance and e-commerce insights!

Takeaways:

Data-Driven Decisions: Aggregators and successful sellers leverage data science teams to drive decisions. This approach, known as algorithmic branding, involves using algorithms for PPC, inventory management, and pricing to optimize business operations.
Understanding and Adapting to Fees: Sellers need to get used to Amazon's changing fee structure. Operating smarter by predicting inventory levels, adjusting prices, and being efficient with inventory can help maintain profitability despite fee increases.
Profit on Ad Spend (POAS): Instead of focusing on ACOS (Advertising Cost of Sales), consider using POAS, which takes into account the total cost of delivering a unit to the customer. This metric provides a clearer picture of profitability.
Bundle and Pack Products: To avoid price competition, consider selling products in bundles or packs. This approach can create additional value for customers, making direct price comparisons with competitors more difficult.
Optimize Pricing: Use dynamic pricing strategies to adjust prices based on demand and competition. By harmonizing price and ad spend, sellers can increase their contribution profit.
External Traffic: Analyze and optimize external traffic sources in addition to organic and paid traffic within Amazon. A higher percentage of external traffic can diversify sales channels and reduce dependency on Amazon's internal ecosystem.

Quote of the Show:Start adjusting prices to understand their impact on your objectives. I created it out of necessity when nothing on the market met my needs. Start by creating a spreadsheet with your ASIN and objective, then input all relevant factors like price, fees, ad spend, and competition. See how price adjustments affect your goals.Links :Website – Profasee : https://profasee.com/

Twitter – Profasee : https://twitter.com/theeprofasee

LinkedIn – Profasee : https://www.linkedin.com/company/81280009

LinkedIn – Personal : https://www.linkedin.com/in/itschadrubin/

Twitter – Personal : https://twitter.com/itschadrubin

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In this week’s episode, we dive into a lively debate: should you launch your product on Amazon or your own website first? Our guest, Alex, the Founder of Profit Whales and the Witi Witi Brand, shares his entrepreneurial journey and insights into e-commerce and Amazon selling. Alex’s story from a middle-class family in Ukraine to a successful entrepreneur is inspiring. He discusses the pros and cons of launching on Amazon vs. your own website, how Amazon's advertising algorithms work, and his personal entrepreneurial journey. Highlights include the power of Amazon’s platform vs. the control of your own website, case studies, shipping costs, and Alex’s journey from Ukraine to founding Profit Whales. Don’t forget to like, comment, and subscribe for more insightful episodes every week!

Takeaways:

Visibility and Competition: Amazon provides immediate access to a large customer base and high visibility. Selling on your own website reduces competition but requires significant effort to drive traffic.
Advertising Costs: Amazon's ad costs are high if your product doesn’t convert well, while your own website allows controlled ad spend but requires investment to drive traffic through other channels.
Customer Acquisition and Retention: Amazon offers instant trust through reviews and ratings. Your own website allows direct customer relationships and personalized marketing.
Pricing and Profit Margins: Amazon's fees impact profit margins but simplify fulfillment. Your own website avoids these fees but incurs fulfillment and customer service costs.
Brand Control and Differentiation: Amazon makes brand differentiation challenging but ensures visibility. Your own website offers complete branding control and unique marketing opportunities.
Operational Challenges: Amazon handles logistics and customer service via FBA. Your own website requires managing these but provides greater control over operations.
Risk and Investment: Amazon is less risky initially due to its audience and trust. Building your own website requires upfront marketing investment but can yield higher long-term rewards.
Strategic Flexibility: A hybrid approach can be effective: start on Amazon for reach, then build your own website to diversify sales channels and reduce dependency on Amazon.

Quote of the Show:Launching a product on Amazon requires a strategic investment in verified reviews, which can cost over $100 each. Without this, you risk losing visibility and facing high advertising costs. That's why I'm choosing to launch my product outside of Amazon for better traffic and growth opportunities.**Links :

LinkedIn : https://www.linkedin.com/in/nyezhnyk Instagram : https://www.instagram.com/nyezhnyk/ Website :** https://profitwhales.com/Want To Level Up Your Business? Register With Our Sponsors

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Welcome to this week's podcast episode! Join us as we explore "The Emerging Model Of a Fresh External Traffic Source at Predictable Costs" with our guest, Rob, the Co-Founder & CMO at Levanta. Rob, a seasoned entrepreneur, shares insights from his experience in revolutionizing affiliate marketing for Amazon sellers. Discover the secrets to leveraging external traffic for predictable costs and propelling your Amazon business to new heights. Don't miss out on this exclusive conversation packed with expert advice and practical tips for success in e-commerce. Subscribe now and level up your Amazon selling game!

Takeaways:

External Traffic Importance: External traffic is crucial for Amazon sellers to boost their sales and visibility on the platform.
Affiliate Marketing: Exploring affiliate marketing as a strategy for driving external traffic can be highly beneficial.
Predictable Costs: Sellers should aim for a model where the costs of acquiring external traffic are predictable and manageable.
Value of External Traffic: External traffic sources can bring in new customers and increase sales without solely relying on Amazon's internal algorithms.
Business Growth: Leveraging external traffic sources can facilitate business growth and expansion beyond the limitations of Amazon's ecosystem.
Responsive Communication: Establishing responsive communication channels with potential customers through external traffic sources is essential.
Diversification: Diversifying traffic sources beyond Amazon's platform can mitigate risks associated with algorithm changes and fluctuations.
Targeted Approach: Adopting a targeted approach to external traffic acquisition ensures that marketing efforts are directed towards relevant audiences.
Cost-Effective Strategies: Implementing cost-effective strategies for acquiring external traffic maximizes return on investment for Amazon sellers.
Continuous Improvement: Sellers should continually evaluate and optimize their external traffic strategies to adapt to changing market conditions and consumer behaviors.

Quote of the Show:

External traffic is one of the only and major influences that you have on your organic rank on Amazon. The more high-convert external traffic you can drive to your products, the better you're going to do organically on Amazon, creating a flywheel where you reinvest to drive more sales and influence organic rank.

Links :

Website : https://levanta.io/
LinkedIn : https://www.linkedin.com/in/rob-schab

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In this week's podcast episode, Elizabeth Greene, Co-Founder of Junglr, reveals invaluable insights on leveraging Product Opportunity Explorer data to outpace your competitors on Amazon. With the platform boasting over 2 million active sellers, navigating the marketplace can feel like traversing a treacherous jungle. Elizabeth simplifies the process, drawing from her extensive experience as a former Amazon seller to help businesses achieve eight-figure revenue goals. Tune in to discover how to harness the power of POE data to pinpoint lucrative niches, optimize product listings, and anticipate market trends. Elizabeth's strategic approach equips sellers with the tools they need to thrive amidst fierce competition. Don't miss out on this must-listen episode for actionable strategies to dominate the Amazon marketplace!

Takeaways:

Product Opportunity Explorer (POE) is Essential: It's described as a gold mine for Amazon sellers, offering valuable insights to help beat the competition.
Competitive Analysis: By analyzing POE data, sellers can gain insights into their competitors' product performance, pricing strategies, and customer engagement metrics, allowing them to refine their own offerings for better competitiveness.
Optimizing Product Listings: POE data can help sellers optimize their product listings by identifying high-demand keywords, product attributes, and listing elements that resonate most with customers, leading to improved search visibility and conversion rates.
Forecasting Trends: By analyzing historical data and trend patterns within POE, sellers can anticipate emerging market trends and consumer preferences, allowing them to proactively adjust their product strategies to capitalize on future opportunities.
Enhancing Product Selection: POE data empowers sellers to make data-driven decisions when expanding their product catalog, helping them choose products with the highest potential for success based on demand, competition, and market trends.
Monitoring Performance: Continuously monitoring POE data allows sellers to track the performance of their products over time, identify areas for improvement, and pivot their strategies to maintain a competitive edge in the ever-evolving Amazon marketplace.

Quote of the Show:In the world of data analysis, understanding Amazon's metrics glossary is like unlocking the secret language of success. Dive into it, and you'll accelerate your understanding faster than you ever thought possible.Links :Website: https://www.junglr.com/

Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/

Facebook: https://www.facebook.com/ElizabethatJunglr/

Youtube: https://www.youtube.com/@Junglr

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In this week's podcast episode as we explore the essential steps to build a successful team for your Amazon operation. Our guest, Jake Schwarzbaum, Co-Founder and CEO of Velocity Sellers, shares his journey of overcoming challenges and his commitment to helping brands excel on Amazon. Learn key insights on empowering your team, fostering a culture of growth, and leveraging past experiences for success. Whether you're a seasoned seller or new to the Amazon marketplace, Jake's expertise provides actionable strategies to drive growth in your business. Tune in now to discover the secrets to building a winning team and achieving success in the competitive world of Amazon selling.

Takeaways:

Recognize Pivotal Moments: Reflect on pivotal moments and decisions, both positive and negative, that have impacted the business. Learn from these experiences to make better decisions in the future.
Empowerment Through Impact: Understand the impact of your decisions on the company, its employees, and its financial performance. This awareness can be empowering and drive you to make better decisions.
Reflective Practice: Reflect at the end of each day on successes, missed opportunities, and significant conversations. Learn from these experiences to improve decision-making and leadership skills.
Learning from Mistakes: Embrace mistakes as learning opportunities. Analyze what went wrong, why it happened, and how to prevent similar mistakes in the future.
Continuous Improvement: Commit to continuous learning and improvement. Avoid repeating the same mistakes by maintaining a positive attitude and being receptive to feedback.
Team Collaboration: Foster open communication and collaboration within the team. Encourage team members to share their experiences and insights to collectively improve performance.
Utilize Experience: Draw from past experiences to handle similar situations more effectively in the future. Reflect on both successful and unsuccessful outcomes to inform future decision-making.
Support and Resources: Provide support and resources for team members to enhance their skills and knowledge. Offer training, coaching, and opportunities for professional development.
Positive Attitude: Maintain a positive attitude towards challenges and setbacks. View mistakes as opportunities for growth and improvement rather than failures.

Quote of the Show:Building your own API connection into Amazon's systems is crucial. It's not just about tracking inventory; it's about coordinating every move, from aggressive ad campaigns to product discontinuations. The consequences of mistakes here affect everything.Links :Website : https://velocitysellers.com/
LinkedIn : https://www.linkedin.com/in/jake-schwarzbaum/
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Welcome to this week's episode! Today, we're diving into the dynamic world of Amazon selling alongside Nathan Grimm, a seasoned veteran in the field since 2012. With extensive experience spanning both 1P and 3P platforms, Nathan has collaborated closely with resellers and agencies, honing his expertise in profitability analysis, advertising strategies, data modeling, and ecommerce tactics tailored specifically for Amazon sellers. Co-founding Mercantile Commerce in 2021, Nathan is dedicated to assisting brands in achieving sustainable growth on the Amazon marketplace. Throughout this episode, Nathan shares invaluable insights into navigating inventory management complexities, including risk assessment, financial decision-making, and long-term optimization strategies. Join us as we uncover actionable advice and proven tactics to enhance your Amazon selling journey and ensure you're equipped to thrive without ever experiencing stock shortages again!

Takeaways:

Understanding Risk: Entrepreneurs, including Amazon sellers, are often characterized by their willingness to take risks. However, these risks may not only involve monetary aspects but also considerations about personal fulfillment and regret.
Risk Assessment: Entrepreneurs weigh various risks, including financial risk, against potential rewards. For some, the fear of financial risk may hinder their decision to venture into entrepreneurship.
Risk Perception: Risk perception varies among individuals. While some entrepreneurs prioritize financial security, others prioritize personal satisfaction and the avoidance of regret.
Financial Hesitation: Financial risk can be a significant deterrent for aspiring entrepreneurs. Overcoming financial hesitations often involves reassessing the perceived risk and realizing that certain ventures may not carry as much financial risk as initially thought.
Preparation and Adaptation: Successful entrepreneurs recognize the importance of preparation and adaptation. They plan for the future while remaining agile enough to adjust their strategies based on changing circumstances.
Continuous Improvement: Inventory management is an ongoing process that requires constant evaluation and refinement. Amazon sellers should continuously monitor sales trends, adjust forecasts, and optimize their inventory management practices to ensure they never run out of stock.

Quote of the Show:Amazon now gives you search volume on terms, estimated conversion rates, top products, and click percentages. None of it tells you what you're going to do, but it does tell you what will happen if you achieve a certain position in the niche you're looking at.Links :Web Site : https://www.mercantilecommerce.com/
LinkedIn : https://www.linkedin.com/company/mercantile-commerce-llc
Personal LinkedIn : https://www.linkedin.com/in/nathangrimm/Want To Level Up Your Business? Register With Our Sponsors

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Welcome to this week's episode, where we explore the transition from Amazon Vendor (1P) to Amazon Seller (3P) with Ruben Alikhanyan, founder of the PAS Remote E-commerce Department. With over a decade of e-commerce experience, Ruben shares tips and strategies for navigating this shift, covering essential steps, challenges, and practical advice. Learn how to maximize success in the 3P model, seize control of product listings, and leverage advertising tools. Tune in for insights on e-commerce strategy, team management, and project management, and discover how PAS supports brands in their e-commerce journey. Don't miss this enlightening conversation on mastering the move to Seller Central and unlocking growth opportunities in e-commerce.

Takeaways:

Control and Flexibility: Moving from Vendor to Seller Central provides more control and flexibility over pricing, inventory management, and marketing strategies.
Direct Engagement with Customers: Sellers have the opportunity to directly engage with customers, gather feedback, and build brand loyalty, which is not as feasible in the Vendor model.
Ownership of Product Listings: Sellers are responsible for creating and optimizing product listings, allowing for greater customization and optimization to enhance visibility and sales.
Fulfillment Options: Sellers can choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM), depending on their preferences and business needs.
Revenue and Profit Margins: Sellers may experience higher revenue and profit margins due to the ability to set prices and manage costs more directly.
Customer Service: Sellers must handle customer service inquiries and issues directly, which requires a proactive approach to maintain customer satisfaction and reputation.
Advertising and Promotion: Sellers can leverage various advertising and promotional tools available through Seller Central to increase product visibility and drive sales.
Challenges and Considerations: Transitioning from Vendor to Seller involves certain challenges, such as managing inventory levels, navigating Amazon's seller policies, and optimizing product listings for search visibility.
Professional Assistance: Seeking professional assistance or consulting services can help sellers navigate the migration process more effectively and optimize their seller operations on Amazon.

Quote of the Show:Catalog troubleshooting is a top priority because that's where you start. You need to know how to submit Flat Files, troubleshoot, and have patience with seller support. Advertising is crucial too, depending on your brand's complexity and SKU count. More knowledge will be required for effective management.**Links :

Website : https://pasagency.com/ Linkedin : https://www.linkedin.com/in/ruben-alikhanyan-558b07199/**Personal Email : ruben.a@pasagency.comWant To Level Up Your Business? Register With Our Sponsors

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Join us this week as we uncover the strategies for becoming a 7-figure seller on Amazon through the post-purchase process. Our guest, Mike Kaufman, brings nearly three decades of ecommerce expertise, co-hosting the podcast and pioneering online sales. Learn from Mike's insights on brand development, Amazon post-purchase strategies, and list building. Discover the secrets to optimizing the post-purchase experience, engaging customers, leveraging reviews, and providing exceptional service to build a loyal customer base. Mike shares actionable tips, including automation tools and value-added services, to elevate your Amazon business to 7-figure success. Don't miss this episode for invaluable advice on mastering the post-purchase process and taking your Amazon venture to new heights! Subscribe now for more insightful discussions on ecommerce and digital marketing.

Takeaways:

Understanding the Customer Journey: Recognize that the customer journey doesn't end with the purchase; it continues post-purchase.
Importance of Post-Purchase Experience: Emphasize the significance of the post-purchase experience in fostering customer loyalty and generating repeat business.
Engage with Customers: Actively engage with customers after they've made a purchase to ensure satisfaction and encourage feedback.
Leverage Reviews and Feedback: Utilize customer reviews and feedback to improve products and enhance the overall shopping experience.
Build Brand Advocates: Aim to turn satisfied customers into brand advocates who promote your products through positive word-of-mouth and referrals.
Provide Exceptional Customer Service: Offer exceptional customer service to address any issues or concerns promptly, thereby increasing customer satisfaction and loyalty.
Offer Value-Added Services: Consider providing value-added services such as warranties or loyalty programs to incentivize repeat purchases and customer retention.
Optimize Post-Purchase Communication: Optimize post-purchase communication channels to stay connected with customers and nurture long-term relationships.

Quote of the Show:Start with something simple, tailored to your capabilities or budget. But ensure the process remains easy for the customer, minimizing clicks and confusion. Whether automated or not, ensure swift service from start to finish. Get them approved quickly and confidently stand behind your product.Links :
https://ProtuffProducts.com
https://BrandFortressHQ.com
https://podcast.BrandFortressHQ.com
https://www.linkedin.com/in/protuffproducts/

Free Amazon Post Purchase Funnel Blueprint:
https://brandfortresshq.com/BluePrintWant To Level Up Your Business? Register With Our Sponsors

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In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon businesses, such as taking one from $0 to $10 million in just 90 days. Discover how to optimize your product listings, leverage promotional opportunities, and create a strong brand presence on Amazon. Learn to adapt to changes in the platform's ecosystem and expand your sales beyond Amazon. Whether you're a seasoned seller or new to the game, John's actionable tips will help you elevate your brand and stay ahead of the curve. Tune in now for expert advice on mastering Amazon marketing with John Berggren! Like, share, and subscribe for more valuable insights to grow your online business.

Takeaways:

Leveraging brand building tactics: Utilizing strategies such as enhancing product listings, improving brand visibility, and optimizing keywords to stand out from competitors.
Creating a strong brand presence: Emphasizing the importance of establishing a recognizable brand identity through product differentiation, unique value propositions, and compelling storytelling.
Maximizing promotional opportunities: Taking advantage of pricing, coupon, and promotion options available on Amazon to attract customers and drive sales.
Adapting to changes: Remaining flexible and adaptive to changes in Amazon's ecosystem, including updates to algorithms, policies, and market dynamics.
Expanding beyond Amazon: Exploring opportunities to expand sales across multiple marketplaces beyond Amazon, thus diversifying revenue streams and reducing dependency on a single platform.
Finding growth opportunities: Continuously seeking new avenues for growth through marketing initiatives and product expansion, both within and outside the Amazon ecosystem.
Personalized customer engagement: Prioritizing customer satisfaction and engagement by leveraging tools such as notifications and promotions to enhance the shopping experience.

Quote of the Show:Video is tough; it's harder than making banners. But with AI tools and slideshows, you can utilize it effectively. It may not be cinematic, but it grabs attention. Once you see the impact, you'll realize the need to invest more in video production.

Links :Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/

Acqu.co - LinkedIn: https://www.linkedin.com/company/acquco/

Acqu.co - Website: https://www.acqu.co/

Acqu.co -Facebook: https://www.facebook.com/Acquco/

Acqu.co -Twitter: https://twitter.com/acquco

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In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, competitive analysis, and developing a unique selling proposition. With Amazon's significance in driving revenue, he emphasizes the importance of optimizing listings, managing reviews, and effective marketing. Join us for expert tips and strategies to excel as an Amazon seller.

Takeaways:

Understanding Market Dynamics: Recognize the importance of understanding market dynamics to successfully compete on platforms like Amazon.
Competitive Analysis: Conduct thorough competitive analysis to identify gaps and opportunities within the market.
Unique Selling Proposition (USP): Develop a unique selling proposition that sets your brand apart from competitors and resonates with customers.
Value Proposition: Clearly communicate your brand's value proposition to potential customers to attract their attention and differentiate yourself from competitors.
Customer-Centric Approach: Adopt a customer-centric approach to product development and marketing to meet the needs and preferences of your target audience effectively.
Optimization for Amazon: Optimize your product listings on Amazon by focusing on keywords, product descriptions, and images to improve visibility and conversion rates.
Review Management: Manage product reviews effectively to build trust and credibility with potential customers and improve your brand's reputation on Amazon.
Marketing Strategies: Implement various marketing strategies such as social media, content marketing, and influencer partnerships to expand your reach and drive sales.
Adaptability: Be adaptable and willing to adjust your strategies based on changing market conditions and customer preferences to maintain a competitive edge.
Transparency and Trust: Emphasize transparency and trust in your interactions with customers to foster long-term relationships and loyalty.

Quote of the Show:Advertising success isn't just about spending dollars. It’s about surpassing averages. Manual campaigns test our hypotheses, while auto campaigns rely on algorithms to find profitable paths. Effective advertising means exceeding expectations.Links :

Website: gawronskifb.com
LinkedIn: https://www.linkedin.com/in/kevin-gawronski/
Email: Kevin@gawronskimedia.com

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Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eCommerce, optimize SKU selection, and make data-driven decisions. Drawing inspiration from visionary creators like George Lucas and Gene Roddenberry, Brian emphasizes the importance of strategic vision and adaptability in staying ahead of the curve. Whether you're an established Amazon seller or an aspiring eCommerce entrepreneur, this episode provides actionable insights to elevate your game and thrive amidst fierce competition. Tune in now for expert tips on beating the competition with data and algorithms! Don't forget to like, share, and subscribe for more eCommerce tips and expert interviews! Let's conquer the eCommerce landscape together!

Takeaways:

Multi-Channel Approach: The plan is to adopt a multichannel, multi-marketplace strategy. Sellers are looking to expand beyond just the U.S. Amazon marketplace, indicating a broader market approach.
Preference for Seller Central: Sellers prefer Seller Central over Vendor Central due to better reporting capabilities. This implies that having access to detailed data and analytics is crucial for decision-making and staying competitive.
SKU Optimization: Sellers recommend having at least 10 SKUs selling within the same or similar subcategories for the best results. This suggests that optimizing SKU selection within specific niches can enhance competitiveness.
Data-Driven Decision Making: Leveraging data and analytics for decision-making is emphasized. Sellers discuss the importance of situational analysis and week-to-week comparisons to understand market changes and competitor strategies.
Continuous Improvement: Sellers emphasize the importance of continuously tweaking product details based on data insights. This includes monitoring changes in pricing, titles, and other factors to stay competitive.
George Lucas Analogy: The discussion touches upon the success of George Lucas in building a franchise from nothing, highlighting the power of vision and execution. This analogy underscores the importance of strategic vision and effective execution in the competitive landscape.

Quote of the Show:Understanding the intricacies of data allows us to uncover unexpected patterns, revealing the weighted factors crucial for each subcategory. With this insight, we empower our users to focus where it matters most.Links :https://www.linkedin.com/in/brianrjohnsonppc/
https://www.deepm.ai/

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In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical advice and strategies for optimizing campaigns, emphasizing direct ROI and delivering value to the right audience. Whether you're a seasoned marketer or just starting out, this episode offers actionable insights for success in performance marketing. Tune in now and unlock the secrets to mastering performance marketing!

Takeaways:

Freedom to Pursue Passions: Performance marketing provides individuals with the freedom to pursue their passions and interests, rather than adhering to traditional career paths.
Supportive Environment: A supportive environment, including encouragement from parents, plays a crucial role in facilitating career growth and exploration within performance marketing.
Emphasis on Passion and Excitement: Parents and mentors emphasize the importance of pursuing work that one is passionate and excited about, driving individuals to explore fields like history, marketing, and brand connections.
Access to Resources: While resources may be limited initially, individuals within the performance marketing industry often gain access to valuable resources, enabling them to pursue their goals more effectively.
Networking and Mentorship: Performance marketing offers opportunities for networking and mentorship, allowing individuals to learn from experienced professionals and expand their knowledge base.
Cross-disciplinary Skills Development: Engagement in performance marketing fosters the development of cross-disciplinary skills, including marketing, brand management, and customer engagement, which are valuable for Amazon sellers.
Adaptability and Versatility: Individuals in performance marketing learn to be adaptable and versatile, traits that are highly beneficial in the dynamic and competitive landscape of e-commerce, including Amazon selling.
Continuous Learning: Success in performance marketing often requires a commitment to continuous learning and staying updated on emerging trends and technologies, which can directly benefit Amazon sellers.

Quote of the Show:Optimizing for conversion means understanding the warm-up needed for traffic. Whether it's a review page, a listicle, or a detailed description, knowing your audience is key to success.**Links :

LinkedIn : https://www.linkedin.com/in/tyedegrange/ Website : https://www.roundbarnlabs.com/**Want To Level Up Your Business? Register With Our Sponsors

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Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simplifies complexity to help sellers achieve eight-figure revenue goals. In this episode, she shares insider tips on the Product Opportunity Explorer Deep Dive, revealing how to identify untapped market segments and capitalize on emerging trends. Whether you're a seasoned seller or just starting out, Elizabeth's approach will inspire you to rethink your strategy and scale your business efficiently. Tune in now and unleash the power of Product Opportunity Explorer Deep Dive with Elizabeth Greene. Subscribe for more actionable insights to thrive in the world of e-commerce!

Takeaways:

Understanding Product Opportunity: The Product Opportunity Explorer Deep Dive is crucial for Amazon sellers who want to identify potential product opportunities.
Research Process: The Deep Dive involves extensive research to find products that are not only profitable but also align with the seller's business goals.
Target Audience: Sellers need to understand their target audience and what products would appeal to them.
Market Analysis: Conducting a thorough market analysis helps in identifying gaps and opportunities within the Amazon marketplace.
Data-Driven Decisions: Using data-driven insights from tools like Product Opportunity Explorer can guide sellers in making informed decisions about product selection and market entry.
Adapting Strategies: Sellers should be willing to adapt their strategies based on market dynamics and changing consumer behavior.
Maximizing Profits: The goal of the Product Opportunity Explorer Deep Dive is to maximize profits by identifying untapped market segments and niches.
Continuous Improvement: Successful sellers continuously refine their product selection process and leverage tools like Product Opportunity Explorer to stay ahead of the competition.

Quote of the Show:Search Query Performance Report - a phenomenal tool that's just as exciting as it is less talked about. It provides valuable first-party data, making it essential for staying ahead in the Amazon trajectory of 2023.

Links :

Website: https://www.junglr.com/

Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/

Facebook: https://www.facebook.com/ElizabethatJunglr/

Youtube: https://www.youtube.com/@Junglr

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Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his entrepreneurial endeavors. Tune in for actionable tips and real-world experiences, uncovering the secrets to success in Amazon selling. Don't miss this insightful conversation for entrepreneurs!

Takeaways:

Transition Process: Transitioning from being an Amazon 1P (first-party) vendor to a 3P (third-party) seller involves strategic planning and adjustments in focus. It's not just a matter of changing the selling model but also necessitates shifting priorities and strategies.
Prioritization: After selling other companies, the coffee side of the business became the priority, indicating the need to reassess priorities during the transition.
Focus and Family: The speaker emphasizes focusing on the core business and family during the transition period, suggesting that maintaining focus and balance is crucial.
Future Ventures: While not immediately starting anything new, the speaker acknowledges the possibility of pursuing new ventures down the road, indicating that the transition period might involve a period of consolidation before exploring new opportunities.

Quote of the Show:Transitioning from 1P to 3P advertising feels like stepping out of the dark and into the light. With 3P, we finally have visibility into our spending, ACOS, ROAS, TACoS. It's like unlocking a black box and gaining control over our advertising destiny.Links :LinkedIn

The Bean Coffee Company

https://www.thebeancoffeecompany.com
Instagram
Facebook
TikTok
Pinterest
Amazon Store

San Diego Coffee Company

https://www.sandiegocoffee.com
Instagram
Amazon Store

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Explore the importance of timing in optimizing TACOS and ACOS on Amazon in this week's podcast episode! Our guest, Zack Cohen, Vice President of Operations + Finance at Ruby Hibiscus, shares expert insights on leveraging timing for maximum advertising impact, strategic product launches, and budget allocation. Learn how to adapt to market trends, utilize historical data, and optimize inventory management to drive efficient TACOS and ACOS, leading to increased profitability. Discover key strategies for understanding the Amazon sales cycle, maximizing advertising impact, leveraging historical data, optimizing inventory management, and staying ahead of the competition. Don't miss out on actionable tips to elevate your e-commerce game! Tune in now!

Takeaways:

Understanding the Amazon Sales Cycle: Recognizing the stages within the Amazon sales cycle is essential. This includes identifying peak sales periods and planning advertising strategies accordingly.
Maximizing Advertising Impact: Timing advertising campaigns to coincide with peak buying times allows sellers to maximize their advertising impact and reach a larger audience of potential buyers.
Strategic Product Launches: Launching new products during peak sales periods can help generate initial momentum and increase visibility, potentially leading to higher sales and lower advertising costs.
Budget Allocation: Allocating advertising budgets strategically based on the Amazon sales cycle can help sellers achieve higher TACOS and lower ACOS by optimizing spending during peak sales periods.
Adapting to Market Trends: Monitoring and adapting advertising strategies based on changing market trends and consumer behavior patterns is crucial for maintaining competitiveness and driving efficient TACOS and ACOS.
Monitoring Performance Metrics: Continuously monitoring performance metrics such as TACOS and ACOS allows sellers to assess the effectiveness of their advertising campaigns and make data-driven adjustments as needed.
Utilizing Historical Data: Leveraging historical sales data and performance metrics can help sellers identify patterns and trends within the Amazon sales cycle, enabling more informed decision-making regarding advertising timing and budget allocation.
Optimizing Inventory Management: Maintaining optimal inventory levels during peak sales periods ensures that sellers can meet customer demand while minimizing storage costs and maximizing profitability.
Strategic Pricing: Adjusting product pricing strategically during peak sales periods can help sellers attract more customers and increase sales velocity, ultimately contributing to improved TACOS and ACOS.
Planning Ahead: Proactively planning advertising campaigns and inventory management strategies based on anticipated changes in the Amazon sales cycle allows sellers to stay ahead of the competition and capitalize on emerging opportunities.

Quote of the Show:In retail, success means having a great product and competitive pricing. It's about finding that balance. But more importantly, it's about building a reputation that keeps customers coming back. That's why starting in retail is crucial – it's about sparking conversations and confidence.Links :LinkedIn: https://www.linkedin.com/in/zachcohen2/
Twitter: https://twitter.com/rubyforfun
Company website: https://ruby.fun/

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In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and mentor, Scott sheds light on the importance of cybersecurity for Amazon sellers, drawing from his background in financial services, agriculture, and manufacturing. He is also the creator of the "Independent Planner," an analog calendar tailored for solo entrepreneurs. Join us for essential tips on safeguarding your Amazon seller account and gain inspiration from Scott's motivating journey. Don't miss out on this episode filled with practical advice and personal anecdotes. Tune in now!

Takeaways:

Hacking Incident Awareness: Sellers should stay informed about potential hacking incidents affecting Amazon seller accounts by actively monitoring industry news and updates.
Account Security Measures: Enable two-factor authentication (2FA) for Amazon seller accounts to add an extra layer of security and prevent unauthorized access.
Hackers Targeting Seller Funds: Be vigilant and regularly review financial transactions associated with Amazon seller accounts to detect any suspicious activity or unauthorized access.
Risk of Account Suspension: Maintain compliance with Amazon’s policies and guidelines to reduce the risk of account suspension, especially in the event of a hacking incident.
Steps to Secure Accounts: Regularly review and update account security settings, including passwords and 2FA, to ensure maximum protection against hacking attempts.
Collaboration with Amazon: Work closely with Amazon’s support team to address security concerns, report hacking incidents, and implement necessary measures to protect the account
Recovery After Hacking: Act swiftly to recover a hacked Amazon seller account by following Amazon’s recommended steps for account recovery, including password reset and security verification processes.

Quote of the Show:According to the Small Business Administration, the top reasons for small business failure are poor cash flow and inadequate paperwork. Successful online salespeople understand their customer acquisition costs and the lifetime value of each customer.Links :

Website: https://www.dscottsmith.com/

Email: scott@dscottsmith.com

LinkedIn: https://www.linkedin.com/in/dscottsmith/

Twitter: https://twitter.com/d_scott

Instagram: https://www.instagram.com/d.scottsmith/

Amazon Live: https://www.motivationallistener.live/

YouTube: https://www.youtube.com/channel/UCEW7fRgqZ8yWVJAP6xSYImQ/videos

Podcast: https://www.dscottsmith.com/podcast

FREEZE free offers: http://stopinaction.com/

Publications:

Amazon: https://www.amazon.com/D-Scott-Smith/e/B07K77WDPM

Independent Planner: http://independent-planner.com/

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Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, a game-changing solution for bid optimization. Gain valuable strategies, from starting with small bids and broad keywords to refining targeting based on performance metrics. Whether you're a seasoned seller or just starting on Amazon, Stephen's tips will elevate your advertising game. Connect with Stephen on LinkedIn and explore adlabs.app for innovative advertising solutions. Listen now for actionable advice and subscribe to stay updated on top industry insights!

Takeaways :

Start with Small Bids and Broad Keywords: Begin with smaller bids and broader keywords, especially if you have limited historical data.
Gradually Increase Bids and Target More Specific Keywords: Increase bids and target more specific keywords as you gather more data and gain insights.
Leverage Bid Adjustments Based on Performance: Adjust bids based on keyword performance, allocating more budget to better-performing keywords.
Utilize Match Types Strategically: Experiment with different match types (broad, phrase, exact) to find what works best for your products.
Track Performance Metrics: Monitor key performance metrics like ACOS (Advertising Cost of Sales) and adjust strategies accordingly.
Segmentation and Optimization: Segment campaigns based on product categories or performance to optimize targeting and budget allocation.
Optimize Product Listings: Optimize product listings with relevant keywords to improve organic visibility and advertising effectiveness.
Focus on Customer Search Terms: Tailor campaigns based on customer search terms to increase relevancy and performance.
Leverage Amazon Attribution: Utilize Amazon Attribution to gain insights into off-Amazon traffic and optimize advertising strategies.

Quote of the Show:If a keyword isn't generating sales despite clicks, assess its relevance. If it's not relevant, negate or archive it. For relevant keywords, be cautious when negating, as forgetting can hinder traffic even after adjustments to your product listing.Links :https://adlabs.app/

Special Offer:

Let Stephen know you heard about him on the Amazon Legends podcast to get a free upgrade on AdLabs!

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Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales profitably. Discover how MixShift's innovative SAAS platform simplifies reporting, analytics, and Amazon data analysis, including the groundbreaking Share Center. From optimizing PPC campaigns to understanding what drives your brand's performance on Amazon, Todd shares valuable insights that can revolutionize your approach to e-commerce success. Whether you're an established Amazon seller or an aspiring entrepreneur looking to break into the market, this episode is a must-watch! Tune in to this insightful discussion and take your Amazon sales to new heights!

Takeaways :

Customer Order Labeling: Every customer order is labeled based on whether it's their first purchase or if they are a repeat customer. This allows for tracking customer acquisition and retention metrics effectively.
Event Analysis: Events like Prime Day with deep discounts can lead to spikes in new customer acquisitions. However, it's crucial to analyze data over time to determine which events successfully convert new customers into repeat customers.
Repeat Customer Measurement: By tracking repeat customers over time, sellers can measure the effectiveness of different events or strategies in converting new customers into loyal, repeat buyers.
Data Segmentation and Insights: Analyzing data in cohorts and segments provides valuable insights into customer behavior and preferences, helping sellers make informed decisions.
Evolution of Amazon Ecosystem: The Amazon marketplace has evolved significantly over the years, presenting sellers with new challenges and opportunities for growth.

Quote of the Show:One of the metrics that I would like to see is Customer Lifetime Value. By dissecting CLV over time, separating new versus repeat customer revenue, we gain insights into which products are driving long-term success.Links :MixShift email: hello@mixshift.io
Todd VanderStelt LI Page: https://www.linkedin.com/in/todd-vanderstelt-284956/ MixShift LI Page: https://www.linkedin.com/company/mixshift
MixShift Website Landing Page: https://mixshift.io/out-of-the-box-amazon-reporting/

Special Offer: MixShift offers a 30-day free trial of the software with no long-term commitments for all users. For Amazon Legends listeners, reach out to hello@mixshift.io noting #AmazonLegends for a free account audit. And for Agencies & Brands, MixShift offers flexible, in-depth training programs on all things Amazon and Amazon Advertising.

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Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Amazon Advertising agencies to founding his own successful agency, Ryan's expertise is unmatched. Join us to discover actionable strategies for enhancing your advertising performance and navigating the ever-evolving e-commerce landscape. Don't miss this engaging discussion with Ryan Burgess!

Takeaways :

Understanding the Complexity of E-Commerce Industry: The e-commerce industry is complex and involves various elements beyond just selling products. Ancillary companies are emerging within the e-commerce space, offering opportunities beyond direct selling.
Opportunities Beyond Direct Selling: Success in the e-commerce marketplace isn't limited to being a seller. There are opportunities to work with sellers, provide tools, and build tools for sellers, indicating a broader scope for involvement in the industry.
Technological Curiosity and Engineering Background: Early interest in technology or engineering, including dismantling and reassembling electronics like radios and CD players, can lead to a career driven by curiosity about how things work. Curiosity and
Problem-Solving Skills: Curiosity is a natural trait leading to understanding how and why things work, driving career choices and problem-solving skills. The importance of asking "why" repeatedly to get to the root cause of issues.
Importance of Data Analysis: Mention of looking into the numbers and how they are related, highlighting the significance of data analysis in decision-making.
Networking and Collaboration: Encouragement for listeners to connect via LinkedIn or email to share experiences, insights, and potentially collaborate in the Amazon advertising space.
Continuous Learning and Improvement: The conversation fosters a sense of continuous learning and improvement, with the hosts expressing interest in hearing from listeners and continuing engaging discussions in future episodes.

Quote of the Show:Think of Amazon advertising like a triangle: sales growth, efficiency, and time. You can only prioritize two at once. Quick efficiency may sacrifice growth, and vice versa. Your choice shapes your campaign strategy for the long haul.Links :

https://www.linkedin.com/in/ryan-burgess/
https://www.linkedin.com/company/intentwise
https://www.intentwise.com

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Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar startups and founded three of his own. Over his 8-year freelance career, he has collaborated with over 100 brands, optimizing and scaling their paid media campaigns, improving funnel conversion rates, and diversifying their marketing mix across various channels. Join us as we explore actionable strategies and expert insights to empower your marketing efforts beyond Amazon. Tune in now for valuable tips and real-world examples from a seasoned industry expert. Don't miss out on this opportunity to elevate your marketing game!

Takeaways :

Importance of Diversification: The speaker emphasizes the significance of diversifying marketing efforts beyond Amazon, indicating that relying solely on Amazon for sales may not be sufficient for sustained growth.
Experience with Off-Amazon Channels: The speaker shares their experience of transitioning from primarily focusing on Amazon to exploring and working with different marketing channels outside of Amazon, such as Google and Facebook.
Growth Marketing Expertise: The speaker mentions their background and expertise in growth marketing, indicating a broader understanding of marketing strategies beyond Amazon.
Freelance Work with Other Companies: The speaker has engaged in freelance work and contract gigs with various companies across different industries, suggesting a diverse experience in marketing beyond Amazon.
Pattern Recognition and Analytics: The speaker highlights the importance of pattern recognition and analytics in marketing strategies, indicating a data-driven approach that can be applied across different platforms.
Automated Trading Systems: The speaker expresses an interest in building automated trading systems, showcasing a technical inclination and willingness to explore diverse marketing avenues.

Quote of the Show:Start with Google shopping ads by setting up a Google Merchant Center account, your catalog like Amazon. Upload product details and connect it to Google Ads for search shopping or performance max. Gauge traffic and conversions effectively for a successful Google Ads strategy.Links :

Website: https://jakemadoff.io/
LinkedIn: https://www.linkedin.com/in/jake-madoff-8a191070/

Special Offer: Get started by filling out the form on JakeMadoff.io for a free growth marketing consultation.

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Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to drive orders and improve organic traffic. With her passion for SEO and PPC, Faith empowers sellers to thrive in the competitive Amazon marketplace. Subscribe now for valuable insights and strategies to elevate your Amazon business!

Takeaways :

Understanding BSR (Best Sellers Rank): BSR is crucial for driving organic traffic on Amazon. When the BSR spikes, it indicates increased organic traffic, while a decrease in BSR means less organic traffic.
Driving Orders to Improve BSR: The key strategy is to drive as many orders as possible to improve BSR, which in turn drives organic traffic.
Keyword Ranking and Conversion: While focusing on driving orders is crucial, ranking on keywords is still important because it leads to better conversion rates.
Analyzing Search Query Performance: Analyzing search query performance data is essential for understanding the effectiveness of advertising efforts.
Data-Driven Decision Making: Utilize data to make informed decisions and optimize advertising efforts effectively.
Actionable Insights: The podcast emphasizes actionable insights that sellers can apply immediately to improve their Amazon business.
Direct Contact: The speaker provides their contact information, including LinkedIn and email, for further discussions or consultations regarding Amazon strategies.
Coaching Opportunities: Sellers can explore coaching opportunities for one-on-one sessions to improve their Amazon selling strategies.

Quote of the Show:Experimenting with both broad and phrase match simultaneously allows for a comprehensive comparison of campaigns, helping marketers refine their strategies based on the dynamic insights gained from both approaches.Links :LinkedIn: https://www.linkedin.com/in/faithdenniston/

YouTube: https://www.youtube.com/@MyAmazonGuy

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In this week's episode, "Maximizing Amazon Mobile Benefits," featuring Ryan Flynn, CEO of ExpertCPG Commerce! Join us to learn actionable strategies for boosting sales and optimizing your Amazon presence. Discover valuable insights on: On-the-Go Management, Efficient Order Fulfillment, Performance Metrics, Direct Customer Interaction, Marketing and Promotion, and User-Friendly Interface. Tune in for expert insights!

Takeaways :

On-the-Go Management: Amazon Mobile allows sellers to conveniently manage their business from anywhere, offering flexibility and accessibility.
Real-Time Updates: Sellers receive instant notifications, keeping them informed about sales, inventory, and customer interactions in real time.
Efficient Order Management: The app enables sellers to process and fulfill orders promptly, streamlining the order management process.
Inventory Control: Sellers can track and manage inventory levels, preventing stockouts and optimizing supply chain management.
Direct Customer Interaction: Amazon Mobile facilitates direct communication with customers, fostering positive relationships and improving customer support.
Performance Metrics: Access to real-time seller performance metrics aids in evaluating business performance and making informed decisions.
Marketing and Promotion: Sellers can create and manage marketing campaigns directly from the app, driving sales and visibility.

Quote of the Show:Utilizing swatch images is a game-changer, especially on mobile. We've seen firsthand the impact of using icons like bananas or strawberries; it's much more appealing and user-friendly.Links :LinkedIn: https://www.linkedin.com/in/ryanflynncharmac/

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In this week's episode, we delve into effective tactics for Amazon sellers to capitalize on valuable badges like Amazon's Choice and Best Seller distinctions. Our guest, Greg Reniska Sr., offers over 20 years of e-commerce experience, both domestically and internationally. We highlight the significance of badges for visibility and credibility, actionable methods for earning them, and their positive impact on sales. Greg's innovative approach to e-commerce, demonstrated by his success in building branded startup strategies and managing multi-million-dollar corporate seller accounts, sets him apart. Tune in for essential insights and strategies to optimize your Amazon success!

Takeaways :

Understanding Amazon's Badges: The discussion likely covers various badges or distinctions offered by Amazon to sellers, such as Amazon's Choice, Best Seller, or other labels that indicate product performance or seller reliability.
Importance of Badges: The podcast may highlight the significance of earning these badges in terms of increasing visibility, credibility, and ultimately, sales on the Amazon platform.
Strategies for Obtaining Badges: Strategies or tactics might be discussed for sellers to improve their chances of earning these badges. This could include optimizing product listings, managing inventory effectively, maintaining high customer satisfaction, and adhering to Amazon's policies and guidelines.
Impact on Sales: The podcast may delve into how having these badges can positively impact a seller's sales performance on Amazon, potentially leading to increased conversion rates and higher rankings in search results.
Long-Term Strategy: The discussion may emphasize the importance of viewing badge acquisition as part of a long-term strategy for sustainable growth on the Amazon platform, rather than just a short-term boost.

Quote of the Show:Utilizing coupons strategically on items with competitive price margins can significantly boost sales and improve conversion rates for the traffic directed to your listing. It's a powerful tactic that leverages the trifecta of high sales velocity, substantial traffic, and strong conversion rates, ultimately optimizing your overall performance within the marketplace.Links :Website: https://parkerworthington.com/

Company Linked-in Page: https://www.linkedin.com/company/parker-worthington-marketing-agency/

Company YouTube: https://www.youtube.com/@ParkerWorthingtonSales

Greg's Personal Linked-in: https://www.linkedin.com/in/gregory-reniska-sr-064282182/

Offer:

Parker Worthington is offering a limited time special offer for New Selling clients. As an Amazon Legends reference you will receive either your 1st month of services for Free, or receive 3 hours of service work for Free with a 10-hour minimum commitment depending on the service type you select during sign up.

Click to avail this offer

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In this week's episode, we're joined by Andrew Bailiff, an e-Commerce expert managing $1M/month in retail media spend across major platforms. Co-Host of That Amazon Ads Podcast and Co-Founder of AdLabs, Andrew shares key strategies for structuring Sponsored Product Campaigns on Amazon. Dive into foundational steps, auto campaign mastery, manual keyword tactics, and product marketing expertise. Discover budget allocation tips, the algorithmic advantage of broader views, and insights on handling branded keywords. Join us as we unravel the secrets to optimizing your Amazon Advertising strategy with Andrew's invaluable expertise.

Takeaways :

Start with a Foundation: Begin with a foundation of one auto campaign, two manual keyword campaigns (broad and exact), and two product marketing campaigns (expanded and exact).
Auto Campaign: Use an auto campaign to gather data and identify relevant keywords. Utilize auto campaigns to discover new keywords and gather insights.
Manual Keyword Campaigns: Have two manual campaigns: one for broad match and one for exact match. Broad match helps capture a wider audience and gather more data.
Product Marketing Campaigns: Implement two product marketing campaigns, one for expanded product targeting (similar to broad match) and one for exact product targeting. Expanded product targeting is described as the broad match for product targeting.
Structure for Control and Optimization: Set up the structure to have precise control over specific keywords and their relationships. Use exact match campaigns to avoid showing ads on a wide array of variations, unlike broader phrase matches.
Segmentation for Performance: Consider breaking campaigns into multiple ones based on search volume or core keywords. Opt for segmentation when needed for more targeted control and optimization.
Balancing Budgets and Goals: Allocate budgets across different goals and tactics. Balance spending on research efforts versus driving performance efforts.
Branded Keywords: For branded keywords, deploy a structure similar to non-branded campaigns with broad and exact variations. Separate branded campaigns based on the level of control and budgetary needs.

Quote of the Show:Optimizing ad campaigns starts with single product ad groups. It allows precise control over product-to-keyword relationships, enabling aggressive bids on high-converting items and conservative bids on others. Without this segmentation, you risk wasted spend and miss insights into individual product performance on specific search terms. Single product ad groups provide the precision needed for effective campaign management.Links :AdLabs - https://adlabs.app/

That Amazon Ads Podcast - https://www.youtube.com/@ThatAmazonAdsPodcast

Special Promo: Rewrite this from the listeners point of view: Direct them to sign up for the AdLabs waitlist to schedule a complimentary demo call and when it asks "Where did you hear about us?" we will have an option for Amazon Legends Podcast which will qualify them for a free month trial of the bid optimizer.

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Join us this week as we explore "Everything You Wanted to Know About Influencer Marketing" with Jim Fuhs, President of Fuhsion Marketing. With over 30 years of experience blending Marine Corps Leadership with digital marketing, Jim shares unique insights into aligning personal values with business and making data-driven decisions. Dive into discussions on team productivity, time tracking, and the philosophy of positivity in the business world. Jim's mission to revolutionize marketing and dedication to client success make this episode a must-listen. Connect with Jim on LinkedIn, explore Fuhsion Marketing, and elevate your business with actionable strategies.

Takeaways :

Building Personal Brand: The speaker emphasizes the personal nature of the company, stating that everything about the business is personal, representing who they are.
Company Values: The importance of company values is highlighted. Aligning personal values with the business is considered crucial.
Money as a Byproduct: While making money is a goal, it's seen as a byproduct of putting one's life on the line to build something meaningful.
Personal Approach: The speaker suggests a personal approach to business, where the brand reflects the individual behind it.
Fairness and Transparency: Fairness is acknowledged as an essential aspect, with transparency in decisions and actions.
Business Decision vs. Personal Feelings: A distinction is made between business decisions, which are numbers-based, and personal values, which contribute to building the company culture.
Value of Time Tracking: The speaker shares an example of using time tracking for remote team members, emphasizing its role in productivity and decision-making.
Standardization in Policies: The importance of having consistent policies for all team members is stressed, avoiding exceptions that could lead to complications.

Quote of the Show:When seeking influencers, focus on those who are already discussing your product on social media. Explore YouTube for unboxing and review videos where individuals genuinely share their thoughts. These influencers aim to inform and help others make informed decisions, contributing to authentic engagement and meaningful connections.Links :https://fuhsionmarketing.live

FB links for the groups to find influencers.

https://www.facebook.com/groups/amazonlivecreators

https://www.facebook.com/groups/logiecreators

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Join us this week as we uncover crucial tips for Amazon sellers in our latest podcast episode. Our guest, a former Amazonian with a rich background in training Seller Support teams globally, shares insights on overcoming obstacles in the e-commerce giant. Discover strategies for navigating Amazon's competitive landscape, insights into problem-solving, and the transition from Amazon to independent selling. Gain valuable advice on staying informed about Amazon's latest programs and updates, and get actionable tips for business growth. Subscribe now for a concise guide to thriving as an Amazon seller.

Takeaways :

Experience and Training: Mention of global travel and training opportunities for Amazon seller support agents.
Problem Identification: Emphasis on the importance of identifying problems repeatedly to gain flexibility and autonomy.
Process Improvements: Overview of Amazon's methodical approach to process improvements and system development.
Problem-Solving Approach: Reference to Amazon principles, including earning trust through presenting solutions.
Amazon's Approach to Solutions: Description of Amazon's process for developing solutions, starting with a one-pager.
Adapting to Stressful Environments: Acknowledgment of Amazon's stressful environment and advice on navigating it.
Balancing Workload: Discussion about the challenge of maintaining high standards and continually raising the bar.
Mentorship and Foundation: Recognition of the role of mentorship, citing the example of being mentored in construction.
Continuous Learning: Personal commitment to ongoing learning and staying updated on Amazon's programs and news.

Quote of the Show:In crafting emails to Jeff or Andy, urgency is key. Highlight financial losses in the subject with specific numbers. In the body, showcase your Amazon tenure, revenue, and the issue. If traditional channels fail, escalate to Executive Seller Relations for a swift, personalized solution beyond standard workflows.Links :Linkedin

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In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key success metrics, and the impact of data-driven decision-making on business growth. Mike emphasizes the importance of flexibility in adapting to the dynamic e-commerce landscape and provides exclusive insights into Brandable's innovative tools for sellers. Tune in to this insightful discussion and level up your Amazon game!

Takeaways :

Understanding Unit Economics: The discussion emphasizes the critical importance of understanding unit economics for Amazon sellers.
Challenges in Scaling: Scaling a business brings challenges, especially for e-commerce and Amazon sellers. It's crucial to address these challenges systematically to achieve sustainable growth.
Diving into Metrics: The conversation delves into specific metrics that sellers need to focus on for effective unit economics. Metrics include customer acquisition cost (CAC), lifetime value (LTV), and the impact of repeat purchases.
Customer Retention: The importance of customer retention is highlighted, as it significantly impacts the lifetime value of customers.
Role of Software: Software tools can play a vital role in optimizing unit economics.
A/B testing and personalization tools, when used correctly, can enhance the overall performance of an Amazon business.
Data-Driven Decision-Making: Emphasis is placed on the need for data-driven decision-making. Analyzing data and making informed decisions can positively impact unit economics.
Flexible Approach: The speaker shares experiences of adapting to changes and being flexible in approach throughout their career. Being nimble and seizing opportunities, rather than strictly adhering to a grand plan, has been a successful strategy.
E-commerce Roll-up Space: The speaker discusses entering the e-commerce roll-up space and leveraging internal tools for external software, leading to the formation of a new company.

Quote of the Show:Understanding Amazon and Shopify unit economics boils down to contribution margins. On Amazon, after deducting various fees, the contribution margin usually sits between 30% to 50%, crucial for profitable ads. Conversely, Shopify's margin tends to be higher around 3%, offering a different landscape for profit.Links :

Brandable
United States of Amazon (my newsletter)
LinkedIn
Twitter

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In this episode, delve into the "Three-Pronged Approach To Product Launch" with Joshua Rawe, Co-Founder of AmpliSell. As a former Amazon seller turned industry expert, Joshua shares invaluable strategies, from mastering product design to fostering a robust company culture. Explore the significance of pride and results, and gain insights into distinguishing busyness from productivity. With practical tips on journaling for continuous improvement, this podcast is your go-to guide for navigating the Amazon marketplace successfully.

Takeaways :

Product Design and Development: Emphasizes the importance of building a product design that stands out. Discusses the efforts required to get a product on the shelf at major retailers like Walmart.
Company Values and Culture: Stresses the significance of company values and culture. Highlights the role of defining values to build a strong company culture.
Focus on Pride and Results: Introduces the two key values: "Pride" and "Results." "Pride" encourages doing the job in a way that makes you proud, avoiding defensive statements like "I've done my best." "Results" emphasizes always having something to show for, focusing on productivity and tangible outcomes.
Differentiating Between Busyness and Productivity: Differentiates between working hard and getting a lot done.
Recommends keeping a daily journal to track accomplishments rather than just feeling busy. Advocates for a mindset shift towards recognizing and valuing tangible results.
Daily Journaling for Productivity: Suggests maintaining a daily journal to record tasks and achievements. Gives examples like sending sales emails, educating team members, and creating SOPs (Standard Operating Procedures) as valuable tasks.
Continuous Improvement: Encourages continuous improvement by evaluating and adjusting strategies.

Quote of the Show:In external traffic, I focus on warm and cold strategies. Warm traffic includes your email list and existing customers. For a new product, like a Bluetooth kettle, redirecting a small portion of this warm traffic to Amazon is an investment. Despite a slight margin sacrifice, it yields long-term sales, better rankings, and reviews – a double whammy for ROI.Links :Website: https://www.amplisell.com/ |

LinkedIn: https://www.linkedin.com/company/amplisell/mycompany/?viewAsMember=true

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Join us this week as we dive into the e-commerce realm with Paul Baron, Founder & CEO at Influx Catalysts. With over 7 years of expertise in Influencer Marketing, Paul shares valuable insights into enhancing online presence. Discover the driving forces behind sellers and customers' actions, along with practical tips on user-generated content and traffic generation. Tune in for a concise exploration of e-commerce success!

Takeaways :

Understanding Failure and Depression: Acknowledge that setbacks and failures are part of the journey. It's crucial not to be consumed by depression but to accept it temporarily.
Strategies for Dealing with Tough Times: Embrace the difficult moments without trying to fight depression. Take a break from work during low points; don't force productivity.
Learning from Failures: Treat failures as part of the learning process.
Keep focused on your mission and move forward despite setbacks.
Personal Development and Mission: Have a clear mission and vision for personal and business growth. View failures as opportunities for personal development.
Referencing a Historical Figure: Mention of Edgar Cayce, the "sleeping prophet," who used visions to help others. The importance of having a desire to help people.
Business Success Amidst Challenges: Overcoming challenges, similar to the sleeping prophet's ability to help despite obstacles. Encouragement to persist through difficulties and continue helping people.

Quote of the Show:Influencer marketing is more than cogs in a wheel. It's about creating a lifestyle, not just sales. Social media triggers desires, and understanding the psychology of influence is crucial in this dynamic landscape.

Links :Personal – LinkedIn: https://www.linkedin.com/in/jpaulbaron/

Influx Catalyst – Website: https://influxcatalysts.com/

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Join us this week as we dive into Amazon selling and advertising with Jonathan Wilner, an expert with 7+ years of experience. He has personally managed over 1.5 million Amazon listings including PDP creation and content optimization. Discover key strategies for converting target audiences into customer personas. Whether you're a seasoned seller or just starting, gain actionable insights on adapting strategies, leveraging data, and optimizing your Amazon presence. Tune in now for proven insights to enhance your Amazon strategy!

Takeaways :

Understanding Your Audience: Identify and understand your target audience on Amazon. Recognize the diverse needs and preferences within your audience.
Customer Personas: Develop detailed customer personas that go beyond basic demographics. Consider factors like shopping behavior, preferences, and pain points.
Data-Driven Approach: Utilize data and analytics to gather insights into customer behavior. Use Amazon's platform data to understand what resonates with your audience.
Adapting Strategies: Be flexible in adapting your strategies based on customer feedback. Adjust your approach as you learn more about the preferences of your audience.
Tailoring Content: Tailor product listings and content to align with customer personas. Optimize product descriptions, images, and keywords based on audience preferences.
Feedback Loop: Establish a feedback loop to continually refine your customer personas. Act on customer feedback and adjust your approach accordingly.
Brand Consistency: Maintain consistency in branding across your Amazon presence. Ensure that your brand identity aligns with the expectations of your customer personas.

Quote of the Show:Success in the customer search group exercise lies in strategically defining personas based on Amazon search terms. Can we dominate the persona, be the primary brand, and ensure a holistic presence with sponsored ads at the top, organic spots, and brand videos? It's about winning the shopper immediately when they type those crucial search terms on Amazon.

Links :Personal – LinkedIn: https://www.linkedin.com/in/jonathan-wilner-63813a201/

Transact – Website: https://omctransact.com/

Transact – LinkedIn: https://www.linkedin.com/company/omc-transact/

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In this episode of Amazon Legends, join expert Andrew Maffettone as we delve into driving external traffic to Amazon. With 15+ years in e-commerce marketing, Andrew, Founder & CEO of BlueTuskr, shares insights on effective strategies and the evolving landscape of digital marketing. Explore the art and science of connecting with consumers on platforms like Facebook and TikTok, and uncover the psychology behind successful marketing. As a thought leader, podcast host, and co-author of the Click & Conversion newsletter, Andrew provides valuable tips for mastering external traffic to Amazon. Subscribe for industry insights!

Takeaways :

Diversification of Traffic Sources: It's crucial for Amazon sellers to diversify their traffic sources beyond just relying on Amazon's internal traffic.
Understanding Customer Behavior: Successful marketing involves understanding the psychology and behavior of potential customers.
Foundation in Psychology: The foundation of marketing lies in psychology, including subliminal messages and connecting with people's emotions.
Brand Voice Consistency: While adapting to different platforms, maintaining a consistent brand voice is important to convey the brand's identity.
Intimate Understanding: A successful Amazon seller needs an intimate understanding of their customers, considering both demographic data and emotional context.

Quote of the Show:Facebook ad traffic may not translate to high Amazon conversions. Evaluate organic ranking impact after a month. Tailor your approach: use specific keywords for Amazon search ads and opt for social ads for complex or differentiated products.Links :Portfolio: https://andrewmaff.com
Website: https://www.bluetuskr.com/
LinkedIn: https://www.linkedin.com/in/andrewmaff/
Facebook: https://www.facebook.com/AndrewMaff/
Instagram: https://www.instagram.com/andrewmaff/?hl=en
Twitter: https://twitter.com/AndrewMaff

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In this week's episode, dive into the world of Amazon with Melissa Burdick, President and Co-Founder of Pacvue. Drawing from a decade at Amazon, Melissa shares invaluable insights, from the early Wild West days to cultivating an entrepreneurial mindset. Uncover her transition from corporate life to entrepreneurship, shaped by Amazon's culture. Explore the impact of family, education, and personality traits on her journey. Melissa recommends essential tools like Helium 10 and Pacvue for success in Amazon's dynamic landscape. Don't miss this chance to gain wisdom from an Amazon veteran! Connect with Melissa on LinkedIn, and tune in on Apple Podcasts, Spotify, Google Podcasts, Podbean, or YouTube. Optimize your Amazon journey with white hat hacks and Pacvue's expertise.

Takeaways :

Understanding the Early Days of Amazon: The early days of Amazon were described as the "Wild West," requiring sellers to figure things out as they went along.
Adopting a Problem-Solving Mentality: An essential mindset for success is the ability to face challenges with a problem-solving mentality. When one door closes, another opens, and sellers need to be adaptable.
Entrepreneurial Mindset: The guest speaker emphasized being wired with an entrepreneurial mindset, drawn to the dynamic and entrepreneurial environment at Amazon.
Unconventional Career Paths: The speaker's older brother worked for the State Department and lived in Tajikistan and Afghanistan, showcasing unconventional career paths within the family.
Liking to Tell People What to Do: The speaker admitted to having a trait of liking to tell people what to do, possibly indicating an early sign of an entrepreneurial mindset.
Pacvue and Amazon Experience: Pacvue, the guest's company, is highlighted as a result of her experience at Amazon. Working at Amazon felt like managing her own business, contributing to the decision to create Pacvue.
Collaboration with Helium 10: Pacvue and Helium 10 joined forces, providing solutions for both small businesses and enterprises, with Pacvue primarily serving those with a yearly ad spend of $250,000 or more.

Quote of the Show:Amazon and Walmart compete fiercely for small sellers, with Amazon leading the charge by offering user-friendly tools like image and video templates. The battleground is set for e-commerce dominance, as both giants vie to attract and support emerging entrepreneurs.Links :LinkedIn: https://www.linkedin.com/in/melissaburdick/

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Join us this week with Ankit Ghimire, Paid Media Specialist at Nuanced Media, as we explore Amazon's winning strategies. 🛍️ Key Insights: Utilize a cutting-edge SaaS platform for efficient data consolidation and strategic decision-making. Enhance product visibility through optimized search queries and a robust keyword strategy. Perfect the art of storytelling in A+ content and images, emphasizing benefits. Explore premium pricing strategies, seamlessly integrating marketing and sales for customer satisfaction and long-term success. 📊 Ad Spend Optimization: Gain expert tips on reducing wastage, leveraging email communication, and understanding the happiness-success connection. Develop a strategic mindset for campaigns aligned with customer needs. Stay ahead in e-commerce with continuous learning. Ankit Ghimire, a dynamic Paid Media Specialist at Nuanced Media, offers expertise in Amazon PPC & DSP. Don't miss this episode for an Amazon success masterclass! Subscribe now for actionable strategies.

Takeaways :

Data Consolidation: Utilize a SaaS platform for data consolidation. Incorporate a strategy to have relevant data at your fingertips.
Search Query Performance: Focus on understanding and improving search query performance. Regularly analyze and optimize your search queries for better results.
Keyword Strategy: Implement a solid keyword strategy based on both wants and needs. Distinguish between wants and needs to tailor your marketing approach.
Content Creation: Emphasize benefits over features in your content. Storyboard images and A+ content to highlight benefits and wants.
Pricing Strategy: Align pricing with the perceived value and benefits. Consider premium pricing for products that cater to specific wants.
Marketing and Sales Integration: Understand the integration between marketing and sales. Separate wants and needs to effectively sell products.
Customer Satisfaction: Prioritize customer satisfaction by delivering what customers want.

Quote of the Show:True expertise isn't confined to chasing predefined KPIs like high click-throughs or ACOS. It's about seizing control over the variables we can influence—ACOS, CPC—and creating opportunities beyond traditional metrics. We're not just analyzing data; we're discovering untapped potential, transcending the confines of conventional KPIs to redefine success.Links :LinkedIn : https://www.linkedin.com/in/ankit-goel-ghimire-11a284135/

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Explore the untapped potential of your Amazon business in our latest podcast, "A Little-Known Fact About Driving Organic Traffic on Amazon," featuring Chris Moe, CEO, and Co-Founder of Cartograph. Join us for insights into organic traffic, effective SEO, and advertising strategies. Learn how Cartograph's comprehensive support, from strategy to logistics, empowers Consumer Product Goods (CPG) brands. Revolutionize your Amazon approach with actionable tips for eCommerce success. Connect with Chris Moe and Cartograph on LinkedIn Chris Moe and Cartograph.

Takeaways :

Importance of Organic Traffic: Understanding the significance of organic traffic on Amazon for sellers.
Keywords and SEO: Leveraging keywords and optimizing content for search engine optimization (SEO) on Amazon.
Product Listings: Creating effective product listings with relevant keywords to attract organic traffic.
Content Quality: Emphasizing the importance of high-quality content in product listings.
Reviews and Ratings: Managing and encouraging positive reviews and high ratings to boost organic visibility.
Advertising Strategies: Utilizing effective advertising strategies to complement organic traffic efforts.
Competitive Analysis: Conducting competitive analysis to stay ahead in the marketplace and understand customer preferences.
Data-Driven Decisions: Making informed decisions based on data and analytics to optimize Amazon presence.
Customer Engagement: Focusing on engaging with customers and building a positive brand image.
Utilizing Amazon Tools: Maximizing the use of available Amazon tools and features to enhance visibility.

Quote of the Show:Unlocking the Value: Strategizing Search Term Bids based on Conversion Share, AOV, and Rankings. Transforming assumptions into actionable insights for significant gains in monthly salesLinks :LinkedIn: https://www.linkedin.com/in/chrismoe1/

Website : https://www.gocartograph.com/

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Join us in this week's episode as Eddie, a seasoned Amazon Listing Optimization expert, as he shares insights on "Leveraging Geo Ranking on Amazon." Learn about localized SEO, targeted advertising, and regional preferences. Eddie guides us through Amazon store localization, emphasizing tools for a personalized shopping experience and optimizing shipping based on customer locations. Connect with Eddie at www.guavalistings.com or Eddie@guavalistings.com for more tips. Whether you're a seasoned seller or just starting, tune in now to elevate your success on the world's largest online marketplace!

Takeaways :

Localized Keywords: Incorporating region-specific keywords in product listings can improve visibility in local searches. Understanding the language and search terms used by customers in different regions is crucial.
Targeted Advertising: Geo-targeted advertising helps reach specific audiences in different regions. Utilizing Amazon's advertising tools like sponsored products or sponsored brands can aid in targeting particular geographic segments effectively.
Localized Product Offerings: Tailoring product offerings to suit regional preferences can enhance sales. This might involve tweaking product descriptions, features, or even packaging to align with cultural preferences.
Fulfillment & Shipping Optimization: Efficient and cost-effective shipping options catered to different regions can positively impact sales. Utilizing Amazon's fulfillment network or optimizing shipping for specific areas can improve customer satisfaction.
Understanding Local Regulations: Being aware of and adhering to regional regulations and policies can prevent issues related to product sales, shipping, or customs, ensuring a smooth operation in different areas.

Quote of the Show: Boost your Amazon product visibility—integrate targeted keywords in listings, external ads (Facebook, Google, TikTok), and A+ content for maximum impact on sales. Links :Personal – Linkedin: https://www.linkedin.com/in/eddiewheelerguava

Guava Listings – Linkedin: https://www.linkedin.com/company/guava-listings/

Guava Listings – Website: https://www.guavalistings.com/

Guava Listings – Facebook: https://www.facebook.com/GuavaListings

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Join us in this week's episode as Kameron, with over 11 years in Outdoor Retail and eCommerce, unveils the power of leveraging the Search Query Performance Report (SQP) for instant results in your Amazon business. Kameron's pragmatic approach to operationalizing data brings a unique perspective, blending industry expertise with a passion for the outdoors. Discover key strategies, from optimizing ad spend and refining negative keyword tactics to mastering ad copy alignment with high-performing search queries. Learn bid adjustment insights and uncover expansion opportunities through SQP data. Connect with Kameron on LinkedIn for more, and for inquiries, reach out at contact@podean.com. Don't miss out—subscribe, like, and stay tuned for impactful Amazon business strategies.

Takeaways :

Importance of the SQP: The SQP is crucial for Amazon sellers to understand how customers are finding and interacting with their products.
Identifying High-Performing Keywords: Analyze the SQP to identify high-performing keywords that are driving traffic and conversions. This helps in optimizing ad spend on keywords that matter.
Negative Keywords Optimization: Use the SQP to identify irrelevant or underperforming search queries and add them as negative keywords. This ensures that ad spend is not wasted on unproductive searches.
Product Listing Optimization: Leverage SQP data to optimize product listings. Incorporate high-performing search terms into product titles, bullet points, and descriptions for better visibility.
Utilizing Match Types: Understand the performance of different match types (broad, phrase, exact) through the SQP. Adjust match types based on conversion rates and search query relevance.
Seasonal Trends and Opportunities: Identify seasonal trends and capitalize on opportunities by analyzing SQP data. Adjust campaigns to align with changing customer behavior.
Continuous Monitoring and Iteration: SQP is not a one-time analysis. Regularly monitor and iterate based on changing customer behavior, market trends, and performance metrics.
Staying Competitive on Amazon: Utilize SQP insights to stay competitive in the ever-evolving Amazon marketplace. Adapt strategies to changes in customer search behavior and algorithm updates.

Quote of the Show:

Amazon's Search Query Performance report is a game-changer. It's the holy grail for sellers, offering key insights into product relevance and impact on search queries. A watershed moment for the FBA community, unlocking a new level of business understanding.**Links :

Podean contact info. contact@podean.com
LinkedIn:** https://www.linkedin.com/in/kameron-harper/

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Join us in this week's episode as we explore the "Overview of Unknown Amazon Seller Features" with our expert guest, Daniel. With extensive experience in Amazon selling and a background in managing his own Private-Label Amazon brand, Daniel shares valuable insights into lesser-known features that can elevate your selling game. From his teenage days selling sneakers online to becoming an Amazon expert, Daniel's journey provides actionable tips for sellers of all levels. Tune in for a quick dive into the world of Amazon selling, and connect with Daniel. Gain a competitive edge in the ever-evolving Amazon landscape!

Takeaways :

Exploration of Amazon Features: Explore lesser-known features within the Amazon seller platform. These might include tools for optimization, marketing, inventory management, or customer engagement that aren't widely utilized.
Enhanced Services: Unknown features could offer enhanced services like advanced analytics, advertising options, or exclusive seller support programs. Understanding and leveraging these can improve sales and visibility.
Competitive Edge: Unexplored features might provide a competitive edge by allowing sellers to access markets or customer segments that others aren't targeting effectively.
Performance Metrics: These features could offer insights into specific performance metrics that impact Amazon rankings, sales, or customer satisfaction, helping sellers fine-tune their strategies.
Trial and Error: Experimentation is key. Testing these lesser-known features allows sellers to gauge their effectiveness and determine which ones align best with their business goals.
Community and Resources: Often, these features might come with dedicated communities or resources for sellers to learn and grow their businesses more effectively.

Quote of the Show:

Brand Tailor Promotion: a game-changer for building loyalty and social proof. Target your brand followers with engaging social posts to strengthen your online presence.Links :https://www.proventusagency.com/contact-us/

https://www.linkedin.com/company/68986265

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In this week's episode, we explore the dynamic world of e-commerce with Blair Anderson, an Amazon e-commerce strategist and entrepreneur since 2008. Blair, with a rich history managing VendorCentral accounts, shares insights from his coding sabbatical as a Senior Software Engineer at Instacart. Now at the helm of an agency overseeing +40,000 SKUs, Blair leverages AI and automation to drive Amazon growth and champion efficiency. Discover the intersection of e-commerce and coding, gaining valuable insights for productivity and profitability. Connect with Blair Anderson. Subscribe for tech, entrepreneurship, and success stories.

Takeaways :

Automation Advantage: Blair emphasizes the power of automation, detailing how leveraging technology, including over 100 bots, allows his agency to focus on significant challenges while ensuring that nothing slips through the cracks.
Strategic Integration of AI: Blair's agency strategically integrates AI and automation to streamline e-commerce processes, enhancing efficiency and empowering brands on Amazon.
Technical Skills for Amazon Growth: Anderson's journey involves a coding sabbatical, where he honed his technical skills as a Senior Software Engineer at Instacart. This technical expertise has been instrumental in optimizing Amazon growth strategies.
Effortless Product Setup: Blair describes the beauty of early Amazon days, where setting up a product was a one-time effort involving uploading images, leading to seamless sales without the hassle of shipping, fulfillment, or returns.
Legacy Transformation: Anderson narrates how his agency played a pivotal role in helping traditional companies transition into the digital age, showcasing the transformative power of e-commerce strategies.
Balancing Automation and Human Expertise: While employing AI and automation, Blair acknowledges the importance of focusing human brains on significant challenges, highlighting a harmonious blend of technology and expertise.

Quote of the Show:In the AI era, update content with tools like Amazon's A/B testing and ChatGPT. Rewriting for diverse customer personas offers a fresh perspective, creating new opportunities to boost sales.

Links :

https://blair.biz
https://www.linkedin.com/in/andersonblair/
https://www.youtube.com/@blairbiz
https://www.tiktok.com/@blair.biz

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In this week's podcast episode, "A Game Changer: Brand Tailored Campaigns," with Vincenzo Toscano, a former Aerospace engineer at Rolls-Royce turned full-time Amazon seller. Having successfully launched multiple products on the platform, Vincenzo, through his consultancy Ecomcy, has assisted over 1000 brands globally. Gain valuable insights into his tactical execution and strategic support for optimizing and scaling on Amazon. Don't miss out on learning from Vincenzo's journey and expertise in crafting brand-tailored campaigns.

Takeaways :

Conversion Over Investment: Focus on optimizing conversion rates rather than merely pouring more money into advertising. The solution isn't just about increasing ad spend.
Effective Communication: Clearly outline your product’s value proposition across various media—copy, images, videos, pricing—to ensure it resonates with potential customers.
Realistic Pricing: Balancing premium quality with market expectations is vital. Being realistic about pricing and understanding market demand is crucial for success.
Research-Oriented Approach: Prioritize thorough market research. Understand what customers want and what competitors are offering, especially by analyzing customer reviews and insights.
Strategic Pricing Strategies: Smart pricing can significantly impact sales. Consider bundling products to highlight value, effectively reducing FBA fees, and offering competitive prices without compromising profit margins.
Business Model Understanding: A deep understanding of your business and revenue model is essential. Analyze reports and data to improve conversions and make informed decisions.
Utilize Social Channels: Leverage social media channels for brand promotion and customer engagement. Engage with potential buyers to build a loyal customer base.

Quote of the Show:The game-changer in the search query performance report is the access to 'add to cart' and purchases at the keyword level. Once the product is in the cart, influencing the next stage is limited. Amazon's Brand Tailor Promotions, a new program, offers valuable tools for optimizing conversions.
Links :Website: https://www.ecomcy.com

Linkdln: https://www.linkedin.com/in/vincenzo-toscano

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Embark on a riveting exploration of Amazon success with Joshua Crisp in this week's podcast episode. Recognized for his meteoric rise from obscurity to fame, Joshua, an author and speaker, shares insights into the 4 Stages of Achieving Success on Amazon. With 1 billion online views, he unravels the intricacies of e-commerce and recounts his personal journey from an employee to the CEO of AMZ Hunter and The AMZ Formula. Discover Joshua's entrepreneurial wisdom, passion for real estate, and commitment to work-life balance. Tune in for a dynamic discussion on navigating the e-commerce landscape and charting your path to triumph.

Takeaways :

Research and Niche Selection: Thorough product research is crucial. Choose a niche wisely, considering demand and competition.
Listing Optimization: Create compelling product listings. Use high-quality images and optimize product titles and descriptions.
Fulfillment Method: Decide between FBA (Fulfillment by Amazon) or FBM (Fulfillment by Merchant).
Invest in Advertising: Utilize Amazon PPC (Pay-Per-Click) advertising to boost visibility. Monitor and adjust ad campaigns for optimal performance.
Customer Feedback: Encourage positive reviews. Address customer concerns promptly.
Diversification: Expand product offerings within the niche. Explore related niches for growth opportunities.
Brand Building: Focus on building a brand identity. Utilize branding elements in packaging and marketing.
Outreach Beyond Amazon: Consider selling on additional platforms. Develop a presence on social media for broader reach.
Evaluate Exit Strategies: Assess options for selling the business. Optimize the business for a potential exit.
Continuous Learning: Stay updated on industry trends. Continuously optimize and adapt strategies for ongoing success.

Quote of the Show:Your current situation is not your final destination unless you allow it to be. Don't compare your chapter one to someone's chapter 18. Just get started. Don't give up.Links :Website - https://www.officialjoshuacrisp.com/

Facebook - https://www.facebook.com/jcrispmarketing/

Instagram - https://www.instagram.com/officialjoshuacrisp/

LinkedIn - https://www.linkedin.com/in/joshua-crisp-5bb05096

Twitter - https://twitter.com/iamjoshuacrisp

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In this episode, join us as we unravel the intricacies of navigating Amazon's landscape with our esteemed guest, Scott, a seasoned expert dedicated to helping sellers conquer the Amazon game. From the critical importance of inventory quality to proactive handling of FBA returns and insightful strategies for analyzing customer complaints, Scott shares invaluable tips. Delve into a real-life case study highlighting the impact of product packaging, and gain actionable insights on transitioning from retail to online sales. Scott's journey, from reaching the top ranks of Amazon sellers to his mission with Ecomsellertools, promises a wealth of expertise. Tune in now to empower your Amazon selling journey with key takeaways and strategies that spell success in the world of e-commerce.

Takeaways :

Maintain Inventory Quality: - Regularly check and manage your inventory to ensure quality. Avoid having a large number of listings if only a few are doing business.
Handling FBA Returns:- Download and analyze FBA returns reports. Be proactive and address compliance issues before they escalate.
Customer Complaint Analysis:- Categorize and analyze customer complaints. Look for patterns in customer reasons for returns.
Product Packaging Matters: -Pay attention to packaging details for online sales. Ensure that packaging conveys information effectively to online buyers.
Example of Product Issue: - A case study was presented where a transparent film on a skincare product led to customer complaints. Sellers need to be aware of such issues and make necessary packaging adjustments.
Educate Customers on Product Usage:- Clearly communicate instructions on product usage, especially if it requires specific actions like removing a film.

Quote of the Show:Monitoring account health involves more than daily checks; it's about strategic action on metrics. Deleting an ASIN isn't always the solution; often, fixing issues requires editing the listing in your inventory. Be strategic for a healthier account.Links :email: scott@ecomsellertools.com
website: https://ecomsellertools.com/
LinkedIn: https://www.linkedin.com/in/scottmargolius/

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The episode titled "How to Structure Your Advertising to Drive Consistent and Predictable Results" is a must before this episode.

Dive deep into the world of Amazon PPC ads with Sean Stone, a seasoned digital marketing pro and founder of Stone's Goods. Join us as Sean unravels the intricacies of Search Query Performance, offering valuable insights on relevance checks, strategic decision-making, and harnessing conversion rates for impactful results. From crafting killer campaigns to riding waves on his surfboard, Sean's passion for technology and human behavior adds a unique perspective. Don't miss this exploration of Amazon advertising's nuances. Subscribe for a masterclass in PPC ads and elevate your brand's presence on Amazon.

Takeaways :

Importance of Data Analysis: Sean emphasizes the significance of analyzing data to make informed decisions about where to allocate resources and advertising spend on Amazon.
Relevance Check: For existing listings, Sean suggests analyzing high click-through rate (CTR) search terms with at least one purchase to ensure relevance and effectiveness.
Strategic Thinking: Sellers should strategically consider alternative keywords and opportunities by exploring high-volume search terms that may not have been initially perceived as relevant to their product.
Search Query Performance Conversion Rate: Calculating the conversion rate by dividing purchases by clicks helps evaluate the effectiveness of keywords in driving actual sales. This metric is crucial for determining the true conversion impact of keywords.
Competitor Analysis: Sean introduces a method to estimate competitors' conversion rates by leveraging the Amazon top search terms report. This involves multiplying competitors' click and conversion shares to understand how well competitors are performing on specific keywords.
Use of Proprietary Software: While manual analysis in Excel is an option, Sean mentions the use of proprietary software to streamline and automate the data analysis process, making it more efficient for agencies.

Quote of the Show:Build success on a solid foundation. Organize campaigns into product portfolios, focusing on the winners. It's simple, not groundbreaking, but brilliantly effective.
Links :Email: sean@stonesgoods.com

Website: www.Stonesgoods.com

LinkedIn: https://www.linkedin.com/in/sean-stone/

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In this episode, we're diving deep into the extraordinary journey of our guest, Alexandra Wolff. She embarked on an unconventional path from law enforcement to stay-at-home mom, to single mom, and then Amazon seller turned freelance consultant. Having weathered the challenges and uncertainties of the Amazon marketplace herself, Alexandra gained invaluable experience navigating the intricacies of Amazon Seller Central and Vendor Central. Along the way, she honed her skills in troubleshooting and resolving account and catalog issues. Her journey uniquely equipped her to empower brands to not just survive, but thrive, on the dynamic Amazon platform. Tune in to hear her inspiring story of resilience and triumph!

Takeaways :

Understanding Flat Files: Flat files are a crucial tool for managing Amazon product listings and can be used to make bulk changes to listings, resolve issues, and improve product data.
Two Main Types of Flat Files: There are two main types of flat files - Inventory Files and Listing Files. Inventory Files help in managing your inventory, while Listing Files are used to update product details.
Downloading and Reviewing Reports: After processing, you can download a report that details any errors or issues with your flat file uploads. This is crucial for identifying problems.
Column Reconciliation: Amazon might reference columns differently in their reports compared to your original flat file. Always cross-reference your flat file with the report.
Persistence and Methodical Approach: Persistently fixing issues and resubmitting files can gradually reduce the number of errors. Be methodical in your approach to problem-solving.
Understanding Errors and Warnings: When working with flat files, sellers may encounter errors and warnings. It's important to differentiate between them. Errors must be fixed, but warnings might not be critical. Understanding the nuances between the two can help sellers prioritize their efforts.
Version Control: Always save a copy of your flat files when you make changes. By versioning your files (e.g., V1, V2, V3), you can easily revert to a previous version if needed. This ensures you have a record of changes made.
Template and Feed Processing Summary: When addressing errors, the feed processing summary is a valuable tool. Rather than looking at your original feed, check the template tab inside the downloaded file to see the correct column.

Quote of the Show:Unlock the Amazon seller's secret weapon: Flat files. Activate through Seller Performance or pick a category-specific file – document your Amazon journey, and make your success a legacy.Links :Linkedin: https://www.linkedin.com/in/alexandra-wolff/
Email: alexandra@lodestar-consulting.com

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Introducing our Amazon Legends guest, a brilliant mind who went from academia to Amazon success. A detour into helping her sister's Amazon venture revealed her true calling. Her unique blend of scientific expertise and data analytics skills set the stage for her to excel in the Amazon marketplace. Her journey led to the founding of AlphaZeta Management, a dedicated team providing personalized Amazon management services. With an impressive track record, they've helped brands scale sales and profits, increase profit margins, and challenges in the ever-evolving world of Amazon. We also have Karen, the Director of Amazon Advertising, who will enlighten us with her invaluable insights on how she strategically approaches margin optimization for the companies she collaborates with.

Tune in to discover her insights and how she can transform your Amazon journey.

Takeaways :

Use virtual bundles: Amazon offers virtual bundles, which are available to brand-registered sellers. Creating these virtual bundles can help increase profitability.
Optimize your processes: Continuously tweak your processes to improve profitability and efficiency. Reducing steps in your operations can lead to cost savings.
Long-term margin optimization: Aim to sell products at a price that's at least three times your cost of goods sold (COGS) to ensure a healthy margin.
Stay up-to-date with Amazon's rules and guidelines: Being aware of Amazon's policies and guidelines can help sellers navigate potential pitfalls and maintain their accounts.
Evaluate Amazon's fee structures: Understand the various fees associated with selling on Amazon and find ways to minimize costs where possible.
Diversify your products: Expanding your product line and considering complementary or seasonal items can help maximize margins.
Optimizing Costs: Sellers should aim to optimize costs, with a particular focus on minimizing storage fees, as storage can be a significant driver of expenses.
Shipping Strategies: Consider sending multiple small shipments instead of one large shipment. This approach can help mitigate issues if something happens to a large shipment, preventing all other items from being held up.

Quote of the Show:

For Amazon sellers, the key challenge is making accurate comparisons. Variations in listings and data entry errors can lead to mistakes. To address this, we recommend making your product listings as similar as possible to your competitors, and then offering lower prices to attract customers to try your product.

Links :

Personal – LinkedIn: https://www.linkedin.com/in/jeanniestamberger/

AlphaZeta – LinkedIn: https://www.linkedin.com/company/alpazetamanagement/

AlphaZeta – Website: https://alphazetamanagement.com/

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In this episode, Vincenzo, an Aerospace engineer turned Amazon FBA expert, shares invaluable insights on Finding Revenue Driving Actions in Search Query Performance Data. Transitioning from the corporate world at Rolls-Royce to pursue his passion for Amazon selling, Vincenzo launched multiple successful products while working his day job, eventually taking the leap to become a full-time Amazon seller. With over 1000 brands assisted through his Amazon consultant service, Ecomcy, Vincenzo offers tactical execution and strategic support for optimizing and scaling on Amazon, helping both his own brands and clients thrive in the e-commerce world. Don't miss out on this episode where Vincenzo's expertise and experience empower you to enhance your Amazon business's performance and profitability.

Takeaways :

Organic Ranking Improvement: Regularly analyzing and improving organic ranking is essential. This involves conducting split tests on pricing and other factors that affect ranking.
Click-Share and Conversion: Matching or surpassing the click share of top competitors is crucial for organic ranking. Aggressively adjusting pricing and running split tests can help achieve this.
Pricing and Main Image: These are key drivers of click-through rates and conversion. Competitive pricing strategies and compelling product images are crucial.
Amazon Vine: Utilizing Amazon Vine is a must for product launches.
Importance of Testing: Regularly testing different pricing and image strategies and monitoring their impact on performance is essential for Amazon sellers.
Search Query Optimization: Optimize your listings based on the search queries that are performing well. Make sure your product titles, descriptions, and backend keywords are aligned with these terms.
Long-Tail Keywords: Don't overlook long-tail keywords, as they can be a valuable source of revenue. These specific search terms can help you target a niche audience.
ASIN-Level Data: Explore performance data at the ASIN (Amazon Standard Identification Number) level. This allows you to assess which products are generating the most revenue and which may need optimization.

Quote of the Show:Unlock the power of Brand Tailored Promotions on Amazon and watch your sales soar. With the ability to retarget abandoned carts using tailored coupons, you can turn potential customers into loyal ones, one discount at a time. Don't miss out on this game-changing feature within the advertising tab – it's your key to reclaiming lost sales and boosting your business to new heights! Links :Website: ecomcy.com

LinkedIn: https://www.linkedin.com/in/vincenzo-toscano

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Unlock the potential of Premium A+ Content on Amazon with Mark from House of AMZ, a seasoned expert who has spent 7 years mastering Amazon's algorithms. With a background in marketing and branding, Mark has contributed to a top 500 company's nine-figure annual earnings through Amazon. In this episode, he shares strategies to improve your product rankings by working in harmony with Amazon's algorithms. From worldwide travels to sharing insights with large-scale sellers, Mark offers invaluable tips for navigating Amazon's unique ecosystem. Join the conversation and optimize your brand for Amazon's success.

Takeaways :

Enhancing Product Detail Pages: Premium A+ Content allows sellers to create visually appealing and informative product detail pages. It enables the use of multimedia elements such as images, videos, and interactive features to engage potential buyers.
Regular A+ Content vs. Premium A+ Content: Premium A+ Content goes beyond standard A+ Content by offering more advanced and interactive features. It provides a unique opportunity to showcase your products in a compelling way.
Highlighting Key Features: Use Premium A+ Content to highlight the key features and advantages of your products. Clear and concise information helps customers make informed purchase decisions.
Linking to Storefront: Linking your product detail page to your Amazon storefront through A+ Content provides an additional level of trust for potential buyers.
Leveraging Newer Version Available: Utilize the "Newer Version Available" widget to upsell to customers. For example, offer a larger quantity of the same product, enticing shoppers to buy more.
Variety of Content Types: Premium A+ Content supports various content types, including comparison charts, lifestyle images, and product demonstrations, allowing sellers to tailor content to their target audience.

Quote of the Show:Newer Version Available' feature on Amazon is a game-changer for sellers. It's a powerful strategy to upsell and drive more traffic to your listings. By simply requesting this update through Brand Registry, you can transform your product offerings, attract customers looking for something newer, and ultimately boost your sales and keyword rankings. It's one of the most underrated yet effective tactics in Amazon.Links :Website: www.Houseofamz.com

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In this enlightening episode, we're joined by Matthew, a true e-commerce trailblazer. Starting as an Amazon seller, he quickly recognized the platform's potential, eventually venturing into the aggregator space. Today, as the Founder and CEO of Crush, an Amazon Agency tailored for Direct-to-Consumer brands, Matthew leads a passionate team of Amazon experts dedicated to brands that value their identity and reputation. Discover how KPIs are instrumental in mapping out the customer journey and empowering e-commerce success in this insightful conversation.

Takeaways :

Understanding Customer Behavior: To effectively map out the customer journey, it's essential to comprehend customer behavior, preferences, and how they interact with your products.
Key Performance Indicators (KPIs): KPIs are crucial for tracking the success of your Amazon business. Metrics like impression share, click-through rate, and conversion rate are vital to monitor.
Relevance of Keywords: The choice of keywords is critical, and KPIs can help determine which keywords are most relevant for your products.
Image and Content Optimization: Optimizing product images and content can significantly impact click-through rates and conversions. Changes should be tracked for their effects on KPIs.
Tracking Changes and Events: Sellers should use tools like Google Sheets to track changes and events in their product listings. This data can help sellers understand the effectiveness of their changes and make informed decisions..
Pricing Strategy: It's important to monitor and adjust your pricing strategy to stay competitive and attract more customers.
Product Differentiation: Finding ways to differentiate your products is key. This could be through packaging, bundling, or improving on existing products.
Inventory Management: Maintaining optimal inventory levels is crucial for fulfillment and customer satisfaction. Overstocking or understocking can lead to issues.

Quote of the Show:Amazon's core role is incremental. Using it as a customer acquisition tool, especially for recurring revenues, comes with a lower cost per acquisition compared to other channels. This core understanding shapes the entire narrative and journey we create for Amazon customers, leading them towards the end goal of the brand, which can vary from direct deals to a range of possibilities.Links :Website: www.crushamazon.com
LinkedIn: https://www.linkedin.com/in/matthew-rosenfeld-b3ab56123/
Email: matt@crushamazon.com

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This episode is a MUST for everyone, and we have a great cliffhanger right at the end for you!
Join us for a deep dive into the world of Amazon PPC ads and advertising strategies with our expert guest, Sean Stone!
In this episode, we sit down with Sean Stone, the founder of Stone's Goods, a digital marketing agency that's changing the game on Amazon. With Sean's unparalleled expertise in Amazon PPC ads, you'll discover how to dominate your niche and ensure your brand's success on the platform.
Sean shares his insider knowledge on structuring your advertising for consistent and predictable results, helping you take your brand to the next level. Whether you're a seasoned marketer or new to the game, Sean's insights will elevate your advertising game.
Get ready to surf the waves of digital advertising knowledge with Sean and learn the science behind successful Amazon advertising campaigns.

The episode titled "Search Query Performance Deep Dive" provides the answer to the cliff hanger question in the end.

Takeaways :

Different Reports for Different Purposes: Reports from advertising and search query performance can differ significantly, and comparing them directly is not always accurate. Instead, it's crucial to understand their different purposes.
Understanding the Pie: The "pie" metaphor is used to represent the total sales during a specific timeframe. This pie is split into three pieces: organic, paid, and external.
Challenges with Keyword Search Sales: A challenge lies in distinguishing between organic and paid sales for keyword searches. The attribution windows for these sales can differ, making it hard to categorize them accurately.
Importance of the Search Query Performance Report: To navigate the issues of distinguishing organic and paid sales use the Search Query Performance report. This report helps in understanding which keyword searches are driving results..
Focus on the Bigger Picture: Don't get caught up in determining which keywords generate the most organic or paid sales. Instead, focus on the overall performance of your campaigns.
Understanding Profit Margins: You need to know how much you're willing to spend on advertising to ensure profitability.
Blending Reports: To make sense of your data, blend different reports like search query performance and top terms.

Quote of the Show:

In advertising, a structured approach is paramount. Picture this: one product per portfolio, one campaign per purpose, per product, per campaign, per purpose, and one match type per ad group. This strategy simplifies complex scenarios and consistently yields positive results. Structure is the cornerstone of advertising success.

Links :sean@stonesgoods.com
www.Stonesgoods.com
LinkedIn: https://www.linkedin.com/in/sean-stone/

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Get ready for another insightful episode of Amazon Legends! In this episode, we're delving deep into the world of data-driven decision-making and how it can supercharge your sales and profits. Our guest, Kameron Harper, a seasoned expert in Outdoor Retail and eCommerce, shares his wealth of knowledge in this area. For over 11 years, Kameron has been revolutionizing the eCommerce landscape with his passion for pragmatism and data. He doesn't just understand numbers; he knows how to make them work for you. When he's not optimizing businesses, you'll find Kameron amidst the stunning mountains around Salt Lake City, indulging in cycling, skiing, or running. He's not just a data enthusiast but also an adventurer. Are you ready to unlock the potential of data in your business? Kameron's got you covered! For professional inquiries, connect with him on LinkedIn to learn how to leverage data for success. But that's not all! If you're eager to discover the secrets of data-driven decision-making to maximize your sales and profits, you're in for a treat. Don't miss out on this opportunity to transform your eCommerce venture with data. Stay tuned for a wealth of knowledge on data-driven success!

Takeaways :

Monitoring Key Metrics: Amazon sellers should regularly monitor key metrics, including sales velocity, Average Selling Price (ASP), and Average Order Value (AOV), to make informed decisions.
Average Order Value (AOV): AOV is important for both Direct-to-Consumer (D2C) and Amazon sellers, as it helps determine the value of each order and identify opportunities to increase it.
Bundling Opportunities: Sellers should explore bundling products or offering multi-packs to increase AOV, and they should be vigilant about market changes and competition.
Responding to Changes: Sellers must be proactive when sales metrics, such as AOV, decrease. They should consider bundling, adjusting product content, and other strategies to counteract the decline.
Visualizing Data: Visualization is a valuable tool for Amazon sellers to gain insights and make informed decisions based on data trends.
Creative Problem Solving: Sometimes, creative thinking is needed, such as product placements during live events, to increase sales.
Utilize External Tools: Use external tools like Google Trends to understand product demand and market trends outside of Amazon.

***Quote of the Show:

As an ecommerce manager, I would boil things down to three metrics: your traffic, your average order value, and your conversion rate. Very similar to owning a Brick and Mortar store—how many people come in, how many of them purchase something, and how much they spend? Everything else starts to cascade from these three stats.***

Links :Podean contact info. contact@podean.com

LinkedIn: https://www.linkedin.com/in/kameron-harper/

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You want to listen to this episode fully as the best is right at the end. You will walk away with a clear winning strategy to achieve the best possible TACOS that is sustainable and highly profitable.
In this episode, we're diving deep into "The Significance of Timing to Drive ACOS That Drives TACOS" with our guest, Alex. With 12 years of experience in the IT field, Alex recognized the untapped potential in the e-commerce industry and founded AMS Pilot. This innovative company aims to address the challenges faced by Amazon businesses using Alex's profound IT knowledge.
Join us as Alex shares his journey from IT to Amazon, discussing the birth of AMS Pilot and the development of products designed to supercharge Amazon businesses' profits by optimizing timing strategies. As the visionary leader of the company, Alex is actively involved in product development and maintains an A+ team of Amazon PPC specialists who know the critical importance of timing in ACOS optimization.
If you're looking to master Amazon PPC advertising, unlock the power of timing, and boost your ACOS, this episode is a must-watch. Don't miss out on valuable insights from a true industry expert!

Takeaways :

Balancing Metrics: Striking a balance between ACOS and TACOS is essential. While a lower ACOS is desirable, it's equally important to consider its impact on TACOS. Cutting ACOS aggressively can lead to a drop in overall sales.
Optimal ACOS Range: Determining the optimal ACOS range for your specific business is crucial. This range depends on factors such as product margins, business goals, and competitive landscape. It may not be the same for all sellers.
Impact of External Traffic: Leveraging external traffic sources (e.g., email campaigns, social media, influencers) to drive sales can positively affect ACOS and TACOS. Amazon rewards external traffic with improved organic visibility.
Testing External Campaigns: Before sending traffic to Amazon, assess campaign performance on an intermediary web page to evaluate conversion rates and decide whether to proceed.

***Quote of the Show:

Increase bids before the season to secure top organic positions. While it might affect cash flow negatively, having top spots when the season begins allows for sustained sales without high bidding competition. As others raise bids, aim to lower yours to maximize profits from organic traffic during the season.***

Links :Website: https://amspilot.com/amazon-ppc-agency

Linkedin: https://www.linkedin.com/company/53400526/admin/feed/posts/

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Join us for an insightful episode with Scott Ohsman, a retail and eCommerce leader with 20+ years of experience, specializing in Amazon. He's worked with brands of all sizes, sharing expertise on profit calculations, projections, and cash flow for Amazon sellers. Scott's passion for people and relationships drives his successful career. He's a business leader, sportscaster, podcast host, and producer. Whether you're a seasoned seller or starting your eCommerce journey, Scott's wisdom offers valuable insights for thriving online. Join us in this deep-dive on True Profit, Projections, and Cash Flow. Don't miss this enriching conversation with an industry expert.

Takeaways :

Understanding Amazon Fees: Amazon charges various fees, such as referral fees and FBA fees, which need to be factored into profit calculations.
Importance of Understanding Profit Margins: It's crucial for Amazon sellers to understand their profit margins accurately to make informed decisions.
Cash Flow Management: Efficient cash flow management is key to avoiding liquidity issues and ensuring the smooth operation of your Amazon business.
Investment in Advertising: Understanding the ROI of advertising campaigns helps allocate the right budget to maximize profitability.
Monitor Inventory Levels: Keep a close eye on your inventory levels to ensure you have enough stock to meet demand without tying up excessive capital.
Plan for Growth: Consider how scaling your business will impact your cash flow. Growth often requires additional investment in inventory and advertising.

***Quote of the Show:

Understanding Process and your cash flow is critical for Amazon sellers. It's like the oxygen and blood for your business. Budgeting and forecasting are key, especially because many Amazon businesses run on monthly cash flow. Don't just focus on revenue; make sure you're actually making money.

Links :***LinkedIn – Personal: https://www.linkedin.com/in/scott-ohsman-861196a6/

LinkedIn – Quickfire: https://www.linkedin.com/company/quickfire-digital-commerce-agency/

Website – Quickfire: https://www.quickfirenow.com/

Podcast – Always Off Brand: https://podcasts.apple.com/us/podcast/always-off-brand/id1560745895

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Join us for an eye-opening podcast episode where we dive deep into the world of Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Our guest, Rael Cline, a seasoned entrepreneur with a passion for data-driven insights, breaks down these crucial metrics and shares invaluable strategies. Rael's journey from private equity finance to building and exiting companies in telecommunications and ad tech has given him unique insights into these concepts. Now, as the driving force behind London-based Nozzle, he helps Amazon sellers leverage data to shape their brands. In this episode, we explore the intricacies of CAC and LTV, providing actionable insights for eCommerce enthusiasts and entrepreneurs alike. If you're looking to enhance your understanding of these fundamental metrics or seeking inspiration for your business journey, this podcast is a must-listen!

Takeaways :

Calculating CAC: CAC can be calculated by adding up all the advertising costs, including sponsored brand, sponsored display, sponsored brand videos, and sponsored products, per ASIN per month.
Per-ASIN Analysis: To analyze LTV on a per-product basis, you should measure it against CAC on a per-product basis to determine the profitability of each product.
Weigh the Costs: Sellers should weigh the importance of different costs related to customer acquisition, such as advertising expenses, agency fees, and technology costs. This can help in determining which factors have the most significant impact on their business.
Understanding LTV: LTV should be calculated after considering all customer acquisition costs. It reflects how profitable a customer is after recouping all expenses incurred to acquire that customer.
LTV-CAC Ratio: The LTV-CAC ratio is crucial. A healthy ratio indicates that the lifetime value of a customer is higher than the cost of acquiring them. This implies profitability in the long run.

***Quote of the Show:

The two most important metrics in business are customer lifetime value and customer acquisition cost. Understanding how profitable an average customer is over time and how much you can afford to pay to acquire a customer are fundamental to success. These fundamental metrics often get overlooked but should be optimized for over time.

Links :***Website : https://www.nozzle.ai/
LinkedIn : https://uk.linkedin.com/in/raelcline
Twitter : https://twitter.com/nozzle_ai

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Join us for an insightful podcast episode with Vance Lee, an e-commerce entrepreneur and brand growth strategist with 13 years of experience. Vance's journey began with Amazon FBA in 2015, and he's since mastered crowdfunding and pre-order launch strategies.

Vance's impressive track record includes raising over $7 million in successful launches. Two of his campaigns achieved "#1 Most Funded" status in their niches and ranked in the top 1% of crowdfunding projects ever.

Originally from Canada, Vance has embraced a nomadic lifestyle, exploring diverse cultures worldwide while growing his e-commerce brands.

Tune in as Vance shares invaluable insights into the world of crowdfunding, pre-order launch strategies, and how to effectively build and engage with your audience to ensure e-commerce success.

Listen now to learn from Vance's experiences and elevate your e-commerce journey!

Takeaways :

Importance of Feedback: Pre-order launches are valuable for gaining feedback from potential customers. This helps in refining your product and addressing any issues before the official launch.
Building Relationships: During the pre-order phase, you have the opportunity to establish relationships with potential customers. This can help in building an audience and community around your product.
Funding Goals: Setting a realistic funding goal for your pre-order campaign is crucial. It should cover the necessary costs for your launch without being too high.
Quick Funding: Ideally, you should aim to reach your funding goal within the first 24 to 48 hours of the campaign. This can trigger algorithms on platforms like Kickstarter, leading to organic ranking.
Managing Inventory: Preorders can help sellers gauge demand for their products and manage inventory more effectively, reducing the risk of overstocking or understocking.

***Quote of the Show:

In the world of e-commerce, a pre-order launch is essentially crowdfunding, typically done on platforms like Kickstarter and Indiegogo. It's not a replacement for Amazon or Shopify; it complements them. This approach serves as a pre-launch strategy.The goal of a pre-launch is to understand market demand and reduce inventory risk.

Links :***Website: www.livemyplayground.com

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In this exciting podcast episode, we're diving into the world of eCommerce with Michael, a true expert in the field. From building a 7-figure business on Amazon during his teenage years to co-founding Engaging and becoming the CEO of SellCord, Michael's journey is nothing short of inspiring.

Join us as we explore the roadmap to launching your Amazon brand on Walmart, gaining insights from Michael's wealth of experience. Whether you're an established Amazon seller or just starting out, this episode is packed with valuable information to help you thrive on Walmart's online marketplace.

Don't miss this insightful conversation with Michael, where you'll get the inside scoop on launching your Amazon brand on Walmart. It's your roadmap to eCommerce success! Like, subscribe, and hit that notification bell to stay updated on Part II, where we'll delve even deeper into this exciting journey.

Takeaways:

Rich Media: Walmart offers a program called "Rich Media," which is equivalent to Amazon's A+ content. Sellers can use this program to enhance their product listings.
Rich Media Hosting: Sellers need to use a content provider to host Rich Media content on Walmart, as Walmart does not allow direct hosting.
Videos: Walmart allows sellers to upload their own videos, and there are multiple places within the listing where videos can be inserted.
Variation SKU Costs: When using Rich Media, sellers generally pay per parent SKU and not for variations of that SKU.
Market Expansion: Launching your brand on Walmart can be a valuable strategy for expanding your market beyond Amazon.
Walmart's Approval: Being "Walmart approved" as a seller opens up opportunities for selling in physical Walmart stores, which can significantly boost your brand's visibility.
Diversifying Product Assortment: Transitioning from Amazon to Walmart may require a broader product assortment, as Walmart's revenue potential for individual products may not be as high as Amazon's.

***Quote of the Show:

The main thing you're going to want to follow with Walmart is to treat it with its own approach and its own guidelines and its own respect. So you could really be successful on the platform because there's so much opportunity.***

Links :

Email me at michael@sellcord.com

Sellcord.com

https://www.linkedin.com/in/michael-lebhar/

Offer:

visit www.sellcord.co/legends and mention Amazon
Legends to get a Free Comprehensive Audit + $500 Statement Credit off your onboarding.

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Join us in this enlightening podcast episode as we unravel the secrets to skyrocketing your revenues through data-driven strategies. Our special guest, Mike Begg, an eCommerce and digital marketing expert, shares his wealth of knowledge on leveraging numbers for business growth. Explore how Mike and his team at AMZ Advisers have generated over half a billion dollars in sales for their clients by harnessing the power of data. From Amazon success stories to efficient business practices, you'll discover actionable insights to elevate your eCommerce game. Don't miss this opportunity to gain a competitive edge in the ever-evolving world of online commerce. Tune in now and unlock the methodology for achieving unprecedented revenue growth through the strategic use of numbers!

Takeaways:

Data and Metrics Understanding: Amazon sellers must grasp critical business data and metrics, including customer acquisition costs, lifetime value, and KPIs.
Data-Driven Decision Making: Making decisions based on data and metrics is essential. Sellers should use data to optimize their marketing efforts, product listings, and overall strategy.
Customer Acquisition Costs: Knowing how much it costs to acquire a customer is vital. Sellers should aim to lower these costs while maintaining or increasing customer acquisition.
Funnel Optimization: Optimizing the sales funnel is important. Sellers should focus on improving each stage of the customer journey, from awareness to purchase.
Return on Investment (ROI): Calculating ROI for marketing campaigns and other investments helps sellers determine which strategies are the most profitable.

***Quote of the Show:

For Amazon, especially in consumables, it's crucial to build your Amazon funnel, know your customer acquisition costs, and assess customer lifetime value. These metrics define your profitability and growth potential *Links :Personal Links:

Instagram: https://www.instagram.com/m1ke_begg/
Linkedin: https://www.linkedin.com/in/mbegg/
Twitter: https://twitter.com/mike_begg

Business Links:

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Instagram: https://www.instagram.com/amzadvisers/
Linkedin: https://www.linkedin.com/company/10895001
YouTube: https://www.youtube.com/c/amzadvisers

Special Offer: We can also create a 10% discount on the first 3 months of working with us for anyone that books a callhttps://calendly.com/mike-amzadvisers
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Discover the secrets of Amazon's hidden programs with our guest, Ankur K Garg (AKG). With over a decade of experience in brand building and innovative startups, AKG shares his insights into these clandestine initiatives. As a seasoned corporate strategist and marketing expert, he sheds light on how these programs can drive remarkable growth in brand recognition, marketing presence, and customer loyalty. Tune in to learn from AKG's exceptional track record in enhancing sales, leads, and profits through Amazon's secret programs. Explore the world of Creative Services Consulting, Social Media Marketing, and Brand Strategy with our esteemed guest and uncover the strategies that can transform your Amazon selling experience. Don't miss this opportunity to unlock the hidden potential of Amazon's secret programs!

Takeaways:

Buy Box Importance: Maintaining the Buy Box is crucial for sellers as it significantly impacts sales. Amazon sometimes removes sellers from the Buy Box, even if they are the sole seller for a product, leading to a loss in sales.
Amazon Renewed: Sellers should be aware of programs like Amazon Renewed, which can affect their sales performance and Buy Box eligibility.
Amazon Litigation Team: Amazon has a specialized litigation team that can help sellers address issues beyond regular trademark infringement. It's a resource for more complex problems that affect sellers' revenue.
Trademark Infringement Reporting: Amazon has a mechanism for reporting trademark infringements, where unauthorized sellers can be taken down within three business days.
Utilize Amazon's Resources: Amazon has various departments and teams that can assist sellers, from the Brand Registry to specialized litigation teams. Sellers should utilize these resources to their advantage.
PPC Advertising: Consider using Amazon's PPC (Pay-Per-Click) advertising to promote your products and increase visibility, but monitor and adjust your campaigns regularly to maximize ROI.
Fulfillment Method: Choose between FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) based on your business needs, but understand the associated costs and requirements.

***Quote of the Show:

There are many programs at Amazon to help you succeed. But you have to ask the right questions. Amazon reps won't offer until you inquire. It's like car sales—ask for what you want, and they'll help. There are specific programs for different ethnic business owners too, designed to make you thrive. *Links :Contact Links:

Personal Website ankurkgarg.com
Youtube youtube.com/ankurkgarg
Instagram: instagram.com/ankurkgarg
Facebook: facebook.com/ankurkgarg
Twitter: twitter.com/ankurkgarg
LinkedIn: linkedin.com/in/ankurkgarg
Snapchat: snapchat.com/add/ankurkgarg
TikTok: tiktok.com/@ankurkgarg
Medium: medium.com/@ankurkgarg

Book an Ask Me Anything session with Ankur: https://www.buymeacoffee.com/ankurkgarg

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Join us for an exclusive conversation with Yoni, a seasoned digital marketing and eCommerce expert with 15+ years of experience working with global brands like Mercedes-Benz, Mastercard, Sony, and eight-figure eCommerce giants. Yoni's remarkable journey includes growing an eCommerce venture from $2M to $5M within a year, leading to a successful sale in 2019. Since 2020, he's co-founded three thriving companies, including MultiplyMii, specializing in eCommerce recruitment for top Philippines-based talent; Escala, offering eCommerce process improvement and organizational strategy expertise; and South Col, a $50M eCommerce Growth Fund providing strategic resources and hands-on support to elevate eCommerce businesses to successful exits. Whether you're a seasoned eCommerce pro or just starting, Yoni's insights will inspire and equip you for eCommerce success. Subscribe now and don't miss this opportunity to learn from a true industry guru.

Takeaways:

Choosing Launch Platform: When deciding where to launch first, Amazon is often recommended due to lower customer acquisition costs and faster feedback loops.
Amazon Services for Feedback: Amazon provides services like the Vine program to collect customer feedback effectively.
Scalability: Consider what kind of business you want to build. Fulfillment-oriented or value-focused? Scalability depends on this choice.
Investing in Building Value: Building value should be the primary focus to achieve eight-figure success.
Content Creation: Prepare various ad units and content for platforms like TikTok, Instagram, and Facebook when launching directly to consumers (D2C).
Entrepreneurial Mindset: Having an entrepreneurial mindset and chasing after your dreams are crucial for success as an Amazon seller.
Creativity and Innovation: Creativity is essential for coming up with unique product ideas and concepts.

***Quote of the Show:

The four critical guiding principles as to what we're driving towards are defined metrics for revenue and product growth, channel diversification, and operating margin.*Links :

MultiplyMii Website: https://multiplymii.com
Escala Website: https://www.weareescala.com
South Col: https://southcol.co/
Yoni’s LinkedIn: https://www.linkedin.com/in/yonkoz/
MultiplyMii LI: https://www.linkedin.com/company/multiplymii
Escala LI: https://www.linkedin.com/company/weareescala
South Col LI**: https://www.linkedin.com/company/southcol

Special Offer:

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Free JD Builder: https://www.multiplymii.com/build-job-description

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Join us for an enlightening podcast episode featuring Brooke Shapiro, a marketing expert with 15+ years of experience in guiding startups, particularly in the kid/baby/parent-focused space. Discover the keys to successfully marketing to parents and boosting conversion rates on platforms like Amazon. Brooke emphasizes the importance of addressing parents' pain points, showcasing before-and-after results, and maximizing A+ content to convey your product's value effectively. Brooke is not just a marketing pro; she's also the founder of "Sprinkles Parents," a platform providing education, activities, and resources for families with kids under 5 years old. Learn how your brand can benefit from focus groups, testimonials, sampling, and sponsorships with Sprinkles Parents. In her free time, Brooke co-hosts the delightful "Let’s Spoon" podcast, where they explore all things ice cream. Beyond her professional work, her most important role is being a dedicated mom to Jace (2018) and Rayna (2020), who face challenges with Charcot Marie Tooth. Brooke's mission is to help brands connect with families, ensuring both brands and parents can thrive. Tune in for invaluable insights into effective parenting marketing and creating a brand that resonates with families. Don't miss this engaging episode – like, share, and subscribe now!

Takeaways:

Highlight Before and After Transformation: Show before and after pictures, specifically illustrating the positive changes your product can make in parents' lives.
Identify Pain Points: Understand the pain points parents experience, such as the high cost of childcare, diapers, and education. Tailor your marketing to address these specific concerns.
Cost vs. Value: Parents are willing to pay more for products that they believe provide value, especially if it solves a problem they're facing, such as helping their child sleep better.
Resale Value: Highlight the potential resale value of your products, especially for baby and kids' items, as parents may want to recoup some of their expenses later.
Community Building: Building a sense of community among parents can be a valuable marketing strategy. Parents often seek advice and support from others in similar situations.
Quality Over Cost: Emphasize the quality and long-term benefits of your product rather than simply competing on price.

***Quote of the Show:

Parents' pain points are the key to successful marketing. Show how your product helps parents sleep, save time, and save money. If you can communicate this visually and in your copy, you'll set yourself up for more success.***

Links :Website: www.Brookeshapiro.com

LI: https://www.linkedin.com/in/brookeshapiro/

Email: Brooke@brookeshapiro.com

Offer:

Would love for them to join my Marketing on the Fly program.

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Dive into the latest episode of the Amazon Legends Podcast featuring Alina Vlaic, a visionary Amazon entrepreneur who turned challenges into opportunities. From her beginnings as an EU marketplace seller to pioneering innovations in North America, Alina's journey is nothing short of remarkable. As an Amazon seller herself, Alina understands the highs and lows of the e-commerce landscape. Learn how she transformed setbacks into stepping stones, giving birth to AZ Rank—a company that offers tailored ranking and launching services for Amazon sellers. Throughout the podcast, Alina shares her insider knowledge gained from thousands of product launches. Discover her strategic tips for success, including diversifying question sources, utilizing cost-effective videos for Q&A sections, and creating educational content that truly resonates. Whether you're a seasoned Amazon seller or just starting, this podcast offers valuable insights. Learn how videos can enhance your product listings, captivate shoppers in the underutilized "videos about your product" section, and boost conversions through Q&A videos prominently displayed above reviews. Don't miss out on the SEO benefits of incorporating videos into your Amazon strategy. Alina reveals how videos can improve your product's visibility in Amazon's search results.

Takeaways:

Diversify Question Sources: It's recommended not to have the same friends post multiple questions. Diversifying sources can prevent potential issues. Utilize Free or Affordable Videos: Videos for the Q&A section don't have to be professionally made; they can be cost-effective and genuine.
Educational Content: Use videos to educate potential customers about your product's features and benefits rather than simply promoting it. Avoid using excessive adjectives or making exaggerated claims.
Explore Related Videos Section: Make use of the "videos about your product" section, which appears below the A+ content. It's an underutilized area where your videos can capture shopper attention.
Leverage Q&A Videos for Conversions: Q&A videos are prominently displayed above the reviews on both mobile and desktop. These videos can significantly impact conversions as shoppers tend to watch videos.
Demonstrations: Videos can be used to demonstrate how to use the product effectively, addressing common questions before they arise.
SEO Benefits: Adding videos can also improve the visibility of your product on Amazon's search results.

***Quote of the Show:

Brand owners can use videos to answer buyer questions in the Q&A section. This option, unique to sellers, offers both text and video responses. By adding videos for each question on your Amazon product display page, you can provide creative explanations and reasons for buyers to choose your product.*Links :www.azrank.com

www.getfotolive.com

www.pressx.live

alina@azrank.com

https://www.linkedin.com/in/alina-vlaic-8b77876a/

Instagram - @alinavlaic

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In this Episode we're joined by Laura Meyer, the founder and CEO of Envision Horizons, an Amazon Solutions company. With insights from her time at Amazon Media Group and a track record of working with over 200 brands, Laura reveals expert strategies for sellers to outshine industry giants through effective advertising. From niche targeting to harnessing Amazon's advertising tools, she provides actionable advice for boosting brand visibility and sales. Laura's entrepreneurial journey and recognition on Forbes' Next 1,000 entrepreneurs list in 2021 add to her credibility. Tune in to discover invaluable insights and stay ahead in the competitive Amazon marketplace.

Takeaways:

Storytelling: Develop a compelling brand story that highlights your uniqueness and connects emotionally with customers. A powerful brand narrative can differentiate your products from larger competitors and foster customer loyalty.
Community Building: Create and engage with a community around your brand. Building a loyal fan base that supports and advocates for your products can help amplify your brand's message and counter the influence of larger competitors.
Leverage Keywords: Identify relevant long-tail keywords that may be overlooked by larger competitors. Targeting these keywords can help you capture a niche audience that is specifically interested in your product.
Customer Reviews: Encourage satisfied customers to leave positive reviews for your products. Authentic and positive reviews can contribute to your product's credibility and visibility.
Amazon Advertising: Utilize Amazon Advertising tools such as Sponsored Products, Sponsored Brands, and Sponsored Display ads to target specific keywords, categories, and audiences. Allocate your budget strategically.
Competitive Pricing: While you may not have the budget for extensive discounts, offer competitive prices for the value you provide. Emphasize the unique benefits of your products that set them apart from competitors.
Differentiation: Highlight what makes your brand and products unique. Whether it's your brand's story, the quality of materials, or exceptional customer service, emphasize these differentiators in your marketing efforts.

***Quote of the Show:

Building brand off of Amazon is just as important as building a brand on Amazon. Identify one channel outlet to lean into, whether it's TikTok, Instagram, affiliate marketing, or PR. Getting placement in listicles or articles can drive sales, boost BSR, and enhance your organic ranking.*Links :https://www.envisionhorizons.com/
https://www.linkedin.com/in/lauracatherinemeyer/

Offer: Request a Free Growth Plan Envision Horizons offers growth services for brands on Amazon. Request your free brand score today! See your true revenue potential and how you stack up next to competitors.

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Dive into the 265th episode of Amazon Legends, a captivating exploration of Amazon entrepreneurship featuring distinguished guests Andrew Hurley and Matt Helming. Andrew brings a seasoned career in eCommerce technology, from leadership and entrepreneurship to digital marketing, marketplaces, and product management. His insights encompass effective digital marketing, marketplace strategies, and conversion optimization. Complementing this is Matt, a former investment banker experienced in M&A for IP-based assets, Direct-to-Consumer Brands, eCommerce, and technology. Matt's expertise covers operational finesse, finance in eCommerce, and data interpretation. Together, they offer profound insights for novices entering the eCommerce landscape and veterans aiming to refine strategies. Their wisdom creates a tapestry of knowledge vital for success in the dynamic realm of online retail. Tune in for a masterclass in navigating the pathways of success in Amazon entrepreneurship.

Takeaways:

Benefits of 3P Selling: Transitioning to 3P selling allows the seller to have greater control over their brand. It enables building a stronger brand value, which is essential for long-term success.
Direct-to-Consumer Sales:3P selling empowers sellers to connect directly with their consumers. Direct-to-consumer sales provide insights into customer preferences and behavior, aiding in better product development and marketing strategies.
Inventory Management:3P selling allows for better inventory management and optimization. Sellers can avoid overstock or stockouts by using data-driven insights.
Fulfillment by Amazon (FBA):FBA provides efficient and reliable fulfillment services, enabling a better customer experience. Sellers can leverage FBA to focus on growth and marketing rather than handling logistics.
ERP Integration: The transition might involve ERP integration to manage inventory and other processes efficiently. However, integration can be implemented strategically to avoid excessive costs.
Incremental Approach: Transitioning doesn't have to be an all-or-nothing decision. Sellers can start with select SKUs and gradually expand their presence on Seller Central.

***Quote of the Show:

Transitioning from 1P to 3P is driven by the increasing need for control and growth in a competitive environment. Brands are pushed to adapt due to macroeconomic challenges and Amazon's demands. It's a shift towards achieving better results and seizing control of growth***

Links :Channeled – LinkedIn: https://www.linkedin.com/company/channeled-net/
Channeled – Website: https://www.channeled.net/
Andrew – LinkedIn: https://www.linkedin.com/in/ahurl/
Matt – LinkedIn: https://www.linkedin.com/in/mhelming/

Special Offer: Get a free account audit by visiting https://www.channeled.net/audit/ , and additionally get a $1500 bill credit in the first 3 months if you partner with Channeled. You can learn and request a meeting by visiting: https://www.channeled.net/argometrix/

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Unveil the secrets to skyrocketing your Amazon sales in the 264th episode of AmazonLegends, titled "The Right Way of Leveraging Video on Your Amazon Listings." Join Bill, a trailblazer in digital media with over two decades of experience, as he dives deep into the art of harnessing videos for maximum ecommerce impact. Explore the nuances of creating captivating product demos that resonate with your audience, and discover how to navigate the ever-evolving landscape of influencer marketing. With a focus on analytics, Bill sheds light on data-driven strategies to enhance your product visibility on Amazon. From decoding algorithm intricacies to optimizing keyword integration, this episode offers a comprehensive guide to staying ahead in the competitive ecommerce sphere. Ready to revolutionize your Amazon game? Tune in on YouTube and Facebook to gain a competitive edge!

Takeaways:

Video Production Quality: Prioritize production quality. Videos don't need to be Hollywood-level productions, but they should be well-shot, well-edited, and feature good lighting and sound.
Storytelling: Create videos that tell a story. Whether it's your brand's story or the story of how your product has benefited customers, storytelling creates a memorable and emotional connection.
Call to Action (CTA): Every video should have a clear and compelling call to action. Direct viewers on what steps they should take next, whether it's visiting your product page, subscribing, or making a purchase.
Video SEO: Just like with product listings, use relevant keywords in your video titles, descriptions, and tags. This helps your videos appear in Amazon's search results and beyond.
Video in Enhanced Brand Content (EBC): If you're a brand-registered seller, take advantage of Enhanced Brand Content (EBC) or A+ Content. These features allow you to include videos alongside your product images and descriptions, providing a comprehensive shopping experience.
Cross-Selling and Upselling: In your videos, suggest related products that customers might be interested in. This cross-selling and upselling tactic can encourage customers to explore more of your product range.
Testing and Iteration: Just like with other aspects of your Amazon strategy, be prepared to test different types of videos and iterate based on performance. Use A/B testing to determine which video content resonates best with your audience.

***Quote of the Show:

Setting the table of your story in the hero area before people scroll down, before they start reading the detailed specs, before they dive into the reviews. The video itself is the ultimate opportunity to tell your complete story in a very human, detailed kind of way. Because you think about what people are going to do when they're going to scroll down and they're going to read the reviews – that's where they're looking to make an emotional connection.*Links :Website: https://gen.video
Linked: https://www.linkedin.com/in/billhildebolt/
Influencer marketing podcast: https://www.youtube.com/playlist?list=PL71SI6OcydAP-jDiQj4rtd_aPDEv295ow

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Uncover the ultimate strategy for skyrocketing your sales on Amazon in the electrifying 263rd episode of Amazon Legends podcast, titled "Dissecting Your Listing Content For Increased Conversions." In this power-packed episode, we're joined by the Amazon maestro himself, Aaron Ceroy. With a track record of building dynamic teams of Amazon experts ranging from 5-6 specialists to massive squads of 20, Aaron is a true authority in Google, Amazon, Walmart, Facebook Ads, and even TikTok Ads. But that's not all – he's also a virtuoso in email marketing, funnel building, Google SEO, and blog writing. Having masterminded over 1000 product landing page optimizations and successfully launched a whopping 500 products, Aaron unveils his secret recipe for crafting listing content that drives jaw-dropping conversions. Don't miss this electrifying conversation, where he spills the beans on how to launch with an explosive momentum and ensure that success never fizzles out in the competitive world of e-commerce. Tune in now for game-changing insights that will revolutionize your Amazon selling journey!

Takeaways:

Results-Driven Mindset: Prioritize achieving tangible results that contribute to the growth and success of your Amazon store, focusing on profit generation.
Remote Work Advantage: Consider the benefits of working remotely, as it provides flexibility and enables you to effectively manage and optimize your Amazon business from anywhere.
Performance-Based Compensation: Explore compensation models that reward your efforts and outcomes, whether through higher margins, revenue sharing, or other profit-based structures.
Continuous Learning and Improvement: Cultivate a mindset of continuous learning, adapting to new strategies and trends to enhance your Amazon store's performance.
Client-Centric Approach: Establish strong relationships with clients by being trustworthy, delivering on your promises, and consistently providing value.
Auditing and Optimization: Start engagements by performing comprehensive audits of clients' brands and leveraging your skills to optimize their performance.
Focus on Profit: Demonstrate how your efforts contribute to the bottom line by showcasing how your strategies lead to increased profitability for your clients.
Scaling Brands: Show how you can help clients scale their brands effectively, allowing them to achieve higher growth rates and potentially attracting investors or buyers.

Quote of the Show:

Demographics define who the customer is - their age, marital status, and location. But the real money maker is psychographics, understanding why they buy. It's like being a detective, delving into their psyche to uncover their desires. This is where psychological and neurological programming come into play when crafting NLP-type copy.

Links :
Portfolio website: https://www.ajcamazon.info/
Email: ajcamazonbiz@gmail.com

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Join us on the latest episode of the Amazon Legends Podcast (#262) as we dive deep into the world of e-commerce success with our special guest, Eli! With a dynamic background in marketing and a passion for powerlifting, Eli is the e-commerce brand manager at Highlands Digital. With his expertise in driving sales and brand growth, particularly on Amazon, he'll unveil the secrets to unlocking profitability and success for your brand. Tune in to discover his data-driven strategies, KPI-focused approach, and insights on A/B testing that are sure to elevate your online business game. Whether you're a seasoned seller or just starting out, this episode promises to empower you with the tools you need to thrive in the competitive e-commerce landscape.
Catch the full episode on YouTube and Facebook now!

#AmazonLegendsPodcast #EcommerceSuccess #DataDrivenStrategies #A/BTestingMastery

Takeaways:

Data-Driven Decision-Making: Emphasize the importance of using data and metrics to drive decisions, from product selection to marketing strategies, in order to maximize success.
Isolate Variables: Test a single variable at a time (e.g., product image, title, description) to accurately identify which change leads to improved performance.
Patience is Key: Allow tests to run for an adequate duration to account for fluctuations and variations that may occur over time.
Statistical Significance: Ensure the sample size is large enough to yield statistically significant results, avoiding premature conclusions from limited data.
Impact on Ranking: Improved conversion rates resulting from A/B testing can positively impact Amazon's organic ranking algorithm, potentially leading to higher visibility in search results.
Customer-Centric Approach: A/B testing encourages a customer-centric approach, ensuring that listing changes cater to the preferences and needs of the target audience.

***Quote of the Show:

In the initial 30-60 days, allow your listing to build sales and momentum, letting the algorithm learn about it. After this period, ongoing testing is crucial. However, Amazon requires a minimum search volume for experiments, necessitating some traction. Not all listings are eligible for experiments. Your listing needs a certain volume for Amazon to permit experiments. This is essential before initiating A/B tests.***

Links :

Link to Linkedin: https://www.linkedin.com/in/elijah-erny/

Link to Company Website: https://thinkhighlands.com/

Link to Youtube: https://www.youtube.com/@EliErny/about

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🎙️ Unveil the power of synergy between Amazon and Pinterest in our latest episode of the Amazon Legends Podcast! Join us as we sit down with Lauren Petrullo, the Founder and CMO of Mongoose Media, a Digital Marketing Agency renowned for building brands and driving conversions. With over a decade of digital marketing expertise, Lauren shares her unique insights on optimizing the Amazon-Pinterest partnership, along with her knack for social branding and conversion strategies. Whether you're a seasoned seller or just starting out, tune in for a dose of actionable wisdom that could redefine your e-commerce success. Don't miss out – listen now and elevate your Amazon game! 🚀🛍️

Takeaways:

Longevity of Pins: Pins on Pinterest have a longer lifespan compared to other social media platforms. This means that your content can continue to be discovered and engaged with over time, providing ongoing exposure for your products.
High Intent Users: Users on Pinterest often have a high intent to purchase. They're actively seeking inspiration, ideas, and products, making it a valuable platform for reaching potential customers at various stages of the buying journey.
Link to Amazon Listings: You can link directly to your Amazon product listings from Pinterest, driving traffic and potential sales to your products. Make sure the link leads to the correct product page to ensure a seamless user experience.
Consistent Branding: Maintain consistent branding across your Pinterest profile and your Amazon store. This helps build brand recognition and trust among users who may encounter your products on multiple platforms.
Strategic Seasonal Campaigns: Plan and execute seasonal and promotional campaigns on Pinterest to align with key shopping periods, holidays, and trends, driving more traffic and sales to your Amazon store.
Data-Driven Insights: Monitor the performance of your Shoppable Pins through analytics provided by both Pinterest and Amazon. Use data to refine your strategies and make informed decisions to optimize your partnership efforts.

Quote of the Show:

Pinterest is going to be the most important social media platform for Amazon users because of the announced partnership where Amazon and Pinterest are going to, in theory, make it the most social commerce-friendly platform out there. Imagine if you can buy on Pinterest from your Amazon listing and all of that information gets carried into your accountLinks:https://mongoosemedia.us/

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https://www.linkedin.com/in/laurenpetrullo/

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Join us for an insightful conversation with Sam Lee, a true trailblazer in the world of Amazon advertising. Sam's journey began with crafting a thriving consulting business centered around Amazon's Demand-Side Platform (DSP), after spearheading the DSP team at Thrasio. Now at the helm of DLVRD Media, Sam's mission is clear: drive profitable growth on Amazon through a strategic blend of Organic Brand Management, Pay-Per-Click (PPC) campaigns, and the powerful DSP.

Tune in to this episode for a deep dive into Amazon DSP, actionable tips for mastering PPC, and a refreshing take on achieving equilibrium in the bustling world of e-commerce. Whether you're a seasoned Amazon seller or just dipping your toes into the digital marketplace, Sam Lee's wisdom will guide you toward making waves of success. Don't miss out on this enlightening conversation!

Takeaways:

Importance of DSP (Demand-Side Platform): DSPs are crucial tools for Amazon sellers to run targeted advertising campaigns that reach potential customers at various stages of their shopping journey.
Targeting Strategies: DSP allows for precise targeting based on demographics, interests, behaviors, and shopping patterns, enhancing the effectiveness of ad campaigns.
Amazon Attribution: Amazon Attribution helps track the impact of off-Amazon marketing efforts on sales, allowing sellers to allocate resources effectively and measure campaign success.
Multi-Channel Strategy: Expanding advertising efforts beyond Amazon's platform to other websites and apps can drive brand awareness, customer engagement, and ultimately boost sales.
Remarketing and Audience Segmentation: Retargeting ads to previous website visitors and segmenting audiences based on their behavior can improve ad relevancy and drive conversions.
Video Ads and Creative Content: Video ads have higher engagement rates and can effectively communicate a product's value proposition, leading to increased sales and brand recognition.
Attribution Models: Understanding different attribution models helps sellers accurately attribute conversions to their advertising efforts and allocate budgets accordingly.
Testing and Iteration: Continuously testing different ad creatives, placements, and strategies is essential for optimizing campaigns and achieving better results over time.

Quote of the Show:
When it comes to using Amazon DSP and boosting sales as a growing brand, I typically don't recommend running DSP on products with fewer than 100 reviews or anywhere less than four stars. This is because with DSP, you're charged at a CPM basis, meaning you pay for every 1000 impressions, regardless of clicks. In the PPC world, reviews play a crucial role in click-through and conversion rates. If potential customers are dissuaded by low review counts and don't click on your product, you still get an impression without paying anything. Within the DSP, charges occur when people see your ad. So, to ensure success, you need to be well-prepared. Once you're properly set up, Amazon DSP can become an incredibly powerful lever for your brand's growth.Links:Website: https://www.dlvrdmedia.com/
Linkedin: https://www.linkedin.com/in/samleenkedin/

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In this illuminating podcast episode, we are privileged to host the accomplished CEO of Symphonie, a former Amazon executive and seasoned e-commerce leader Elvis Dieguez. With a rich background as an ex-CTO of a $100M+ revenue e-commerce venture and contributions to CustomInk with over $300M in revenue, our guest brings over two decades of executive leadership and technological expertise to the forefront. Throughout twelve insightful segments, they share invaluable insights ranging from customer-centric strategies, effective branding, and diversified distribution channels to the crucial art of inventory management and data-driven decision-making. Their emphasis on adaptability, innovation, and learning from failures resonates deeply, culminating in a profound exploration of maximizing profitability at the SKU level across multiple sales channels. Join us as we uncover a wealth of wisdom and experience, offering a roadmap for e-commerce success through the eyes of a visionary leader who has left an indelible mark on the industry.

Takeaways:

Differentiate your product to stand out in the market and create a unique selling proposition that attracts customers and provides a competitive advantage.
Develop a strong brand identity that resonates with your target audience. Consistent branding across channels helps establish credibility and fosters brand recognition.
Expand beyond Amazon to multiple sales channels, diversifying risk and reaching a broader customer base. Selling through various platforms minimizes dependence on a single source of revenue.
Efficiently manage inventory levels to avoid stockouts or overstock situations. Implement strategies like forecasting and demand planning to optimize inventory turnover.
Leverage data analytics to make informed decisions. Monitor key performance indicators (KPIs) such as sales, conversion rates, and customer feedback to refine your strategies.
Embrace challenges as opportunities to learn and innovate. Be willing to pivot your approach based on market trends, customer preferences, and changing competition.

Quote of the Show:
Remember, even as a small company, big things start small. As you grow, you'll need to embrace more sophisticated ways of running your business. The complexities of optimizing profit margins at the SKU level increase with size, offering more levers and dials to manage. Navigating the intricate interactions between these dials demands strategic thinking to address scalability challenges effectively.

Links:

Website - symphonie: https://www.symphonie.ai/
LinkedIn – Personal: https://www.linkedin.com/in/edieguez/

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In this insightful episode, we have the privilege of hosting Vlad Alexander, the Co-founder of Azon Vidz Media, a leading creative production agency based in Austin, Texas. With a rich background in the e-commerce landscape, Vlad shares his journey of immersion in the world of Amazon selling, having built his own store and brand back in 2016. Recognizing his true passion for creative production, he took a bold step in 2018 to co-found AzonVidz Media. Drawing on his experiences, Vlad delves into the challenges he overcame and the lessons he learned as an immigrant entrepreneur in the e-commerce space. He underscores the importance of resourcefulness, adaptability, and a customer-centric approach for Amazon sellers. Throughout the conversation, he emphasizes the power of persistence, networking, and leveraging a multifaceted skill set to thrive in the ever-evolving Amazon marketplace. Tune in to gain valuable insights from Vlad's journey and discover how to navigate the dynamic world of Amazon selling while harnessing the potential of impactful videos.

Takeaways:

Building a business on Amazon involves catering to customer needs and preferences. Just like immigrants adapt to their new environment, Amazon sellers should be responsive to customer feedback and demands.
Immigrants often leverage various skills to create opportunities. Similarly, successful Amazon sellers need a combination of artistic, business, and problem-solving skills to navigate the e-commerce world effectively.
Following one's passions can drive success, even during tough times. Amazon sellers should have a genuine passion for their products and be resilient in the face of challenges.
Immigrants rely on building networks and support systems. Amazon sellers can benefit from networking within the Amazon seller community, sharing insights, and collaborating with others.
Amazon sellers may experience setbacks. Learning from failures and using them as stepping stones for growth is crucial for long-term success.

Quote of the Show: The time spent in preparation or pre-production is what drives the success of the video. So the more thorough preparation you have, the better outcome you will have as well.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/vlad-alexander/

AzonVidz – LinkedIn: https://azonvidzmedia.com/

AzonVidz – YouTube https://www.youtube.com/channel/UC2ZtMnqTHeD3cKnH1zsKBBQ

AzonVidz –Facebook: https://www.facebook.com/AzonVidzMedia/

AzonVidz – Instagram: https://www.instagram.com/azon_vidz/

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GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

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Join us in this insightful episode as we sit down with Oscar D. Barbarin, Founder and CEO of ARMR, a groundbreaking platform that's transforming the way brands thrive on Amazon. With an extensive background as a former Senior Vendor Manager at Amazon.com, Oscar offers invaluable insider knowledge on navigating the world of e-commerce. Discover how to select the right products, optimize your listings, master Amazon's algorithms, and leverage PPC advertising effectively. Learn about the power of building a strong brand, managing inventory, and providing exceptional customer service. From his experience, Oscar shares tips to enhance your profitability and handle Amazon's refund process smartly. Tune in to gain expert insights and elevate your Amazon selling game!

Takeaways:

Amazon's Algorithms: Understanding how Amazon's algorithms work, such as A9, is crucial for improving product rankings and organic search visibility.
Strategic Vision: Amazon success requires a clear vision and the courage to take calculated risks. Having a strong brand identity and differentiation can set you apart in the marketplace.
Balancing Regulation and Growth: Finding the right balance between regulation and allowing division to prosper is crucial for sustained success. Regulatory compliance and innovation go hand in hand.
Effective Refund Handling: Amazon's return and refund process can impact your bottom line. Implement tools that help you recover funds for valid refunds that were not properly reimbursed.
Inventory Management: Efficiently manage your inventory to avoid stock outs and oversupply. Regularly review sales trends and adjust your stock levels accordingly.
Auditing and Optimization: Conduct regular audits of your operational and pricing strategies. Micro-audits can offer insights into your business's performance and help you make informed decisions.

Quote of the Show:Creating a unique-to-Amazon offer for consumable products is a game-changer for sellers dealing with distributors. By offering a product exclusively on Amazon, you can prevent distributors from selling directly to Amazon or other outlets. This ensures better control over your product's journey and maintains your brand's integrity.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/oscarbarbarin/

ARMR – Website: https://www.getarmr.com/

ARMR – Contact us: https://www.getarmr.com/contact-us

ARMR – LinkedIn: https://www.linkedin.com/company/18408905/

Want To Level Up Your Business? Register With Our Sponsors

GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

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Join us in this power-packed episode as we sit down with Tony Morales, the VP of Brand Growth at Luminize Marketing. Discover the secrets to turbocharging your eCommerce brand's success on Amazon with Tony's proven strategies! With a strong focus on Search Engine Optimization (SEO), Negotiation, Sales, and Business Development, Tony has helped numerous eCommerce brands achieve unprecedented revenue and profit growth.

His wealth of expertise, backed by an MBA in Entrepreneurship Concentration, makes him the go-to marketing professional for driving exceptional results. Tune in now to gain valuable insights and actionable tips from Tony on how to skyrocket your Amazon sales and boost your brand's presence in the competitive eCommerce landscape.

Takeaways:

Focus on identifying a problem that customers face and create a product or service that solves that problem.
It's okay to start small with your business and learn from the process. Don't wait for everything to be perfect.
Surround yourself with like-minded entrepreneurs to share experiences, ideas, and best practices.
Set clear financial goals, like becoming a millionaire, to motivate yourself and strive for success.
Attend seminars, workshops, and networking events to gain insights and learn from successful entrepreneurs.
Be proactive and take responsibility for your own success. Don't wait for handouts or external help.

Quote of the Show:Most people struggle with, is driving additional traffic to your Amazon listing. How do you get people that aren't on Amazon to go there and look for your product? There are different ways to do that, such as google ads, affiliate marketing, influencer collaborations, organic or paid social media, youtube videos, and creating a blog post. Anything that moves in the direction of brand awareness and getting people to...

Links:

Personal - LinkedIn: https://www.linkedin.com/in/tonymorales459/

Luminize Marketing – LinkedIn: https://www.linkedin.com/company/luminize-marketing/

Luminize Marketing – Website: https://luminizemarketing.com/

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Discover invaluable insights from Eytan Wiener, CEO of GETIDA, on the Amazon Legends podcast! Unleash the power of data-driven strategies and expert tips to optimize your Amazon FBA business. Learn how to secure maximum reimbursements and skyrocket your success on the world's largest e-commerce platform. Tune in now to gain a competitive edge and elevate your Amazon selling game! 🚀 #AmazonSellers #EcommerceTips #FBAOptimization #DataDrivenSuccess

Takeaways:

Embrace Necessity and Courage: Amazon sellers should be open to change, learn from failures, and adapt to new opportunities.
Continuous Learning: The Amazon marketplace is constantly evolving, and sellers must stay curious and continuously learn. Staying updated with the latest trends, tools, and strategies in e-commerce is vital to remain competitive and relevant.
Customer-Centric Approach: Positive reviews and customer satisfaction significantly impact Amazon listings' success and drive organic growth.
Seek Professional Support: Partnering with professionals or third-party services can offer valuable expertise and assistance.

Quote of the Show:

If you reconcile every single piece unit, sent, shipped, sold, returned, unfulfilled, which we call full reconciliation in addition to the typical inbound obvious discrepancy, you'll find a full deeper analysis of other losses, which could be a lot for some. That's something that we also do a full analysis like an audit of the journey.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/eytanwiener/

GETIDA – Website: www.getida.com

GETIDA– LinkedIn: https://www.linkedin.com/company/getida/

Special Offer:

GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

Want To Level Up Your Business? Register With Our Sponsors

Channeled
Channeled is a marketplace and eCommerce partner for growing DTC brands. Their senior team provides a more comprehensive approach to marketplace management including a channel P&L, proven strategies, and better execution. They use a data-driven approach for full-funnel Amazon ads including DSP.

Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.

Visit www.channeled.net/argometrix

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Unlock the Secrets to Boost Your Amazon Sales! Join us for an insightful chat with Jon MacDonald, founder of The Good – a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox. Discover expert strategies used by industry giants to drive action on your website. Learn how to optimize your Amazon business and increase conversions with Jon’s valuable insights. Don’t miss this opportunity to skyrocket your success!

Takeaways:

Ensuring a positive customer experience is crucial for success on Amazon. Pay attention to product quality, packaging, and shipping speed to receive positive reviews and build a loyal customer base.
Invest time and effort in creating compelling product listings. Use high-quality images, informative and keyword-rich product titles, and detailed descriptions to improve search visibility and attract potential buyers.
Take advantage of Amazon's advertising platform to promote your products and increase visibility. Utilize Sponsored Products, Sponsored Brands, and Sponsored Display ads to reach potential customers and boost sales.
Regularly track and analyze your sales data, customer feedback, and advertising performance. Use tools and analytics to identify trends, opportunities, and areas for improvement.

Quote of the Show:

We have an AI-generated heat map with 97% accuracy, based on thousands of eye-tracking studies. Understand what attracts people on your Amazon page and optimize your content.

Links:

LinkedIn – Jon MacDonald: https://www.linkedin.com/in/jonnymac/
LinkedIn – The Good: https://www.linkedin.com/company/the-good/
Website- The Good: https://thegood.com/
Website – User Input: http://www.userinput.io

Special Offer from the Guest:

If you enjoyed the conversation with Jon MacDonald and want to put some of his recommendations into practice, visit userinput.io/legendsEnter the code LEGENDS during checkout to save 20% on any of their customer research or website optimization services

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GETIDA
GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

Sign up now!
Channeled
Channeled is a marketplace and eCommerce partner for growing DTC brands. Their senior team provides a more comprehensive approach to marketplace management including a channel P&L, proven strategies, and better execution. They use a data-driven approach for full-funnel Amazon ads including DSP.

Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.

Visit www.channeled.net/argometrix

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🎙️ Tune in to the latest episode featuring Daniela Bolzmann, the Founder of MindfulGoods.co! 🚀 As an Amazon Creative Services verified partner, Daniela's agency supports passionate brand builders to double and triple their sales on Amazon with launch-ready listings. 🌟 With 10+ years of marketing expertise, her remote team of freelancing females spans across 5+ countries. 🌎 Learn from this nomadic Latina entrepreneur, living between Peru & Chicago with her pup "Piggy Smalls," and discover her fun line of tortilla chips & street art jigsaw puzzles! 🎉 Don't miss this insightful conversation filled with actionable tips for optimizing Amazon listings. 🔥

Takeaways:

Ensure that your listing images are of high resolution and quality. Clear and professional images instill trust in potential buyers and showcase your product effectively.
Include multiple images that showcase your product from different angles. This helps customers get a comprehensive view of the product and reduces uncertainty.
Incorporate infographics or lifestyle shots in your image gallery. These can help demonstrate product features, benefits, and usage in a visually appealing way.
Use images to tell a story about your product and brand. Create a visual narrative that resonates with your target audience and conveys the value of your product.
Emphasize your product's unique features and benefits in the images. Use callouts or text overlays to draw attention to USPs that set your product apart from competitors.

Quote of the Show:If you have the budget and can create a lifestyle image that really shows someone using it, or if you're selling a supplement and you can show the supplement in someone's hand, and they're taking it, then those images actually help you rank higher on Amazon.

Links:

mindfulgoods.co
launchreadylistings.com

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GETIDA
GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.

Visit www.channeled.net/argometrix

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In this inspiring episode, we sit down with Amy Wees, a successful entrepreneur and Amazon selling expert. Amy shares her incredible journey from humble beginnings to building a thriving business empire. She reveals how she overcame adversity, tapped into the power of AI and automation, and achieved financial freedom.

Takeaways:

Importance of resilience and adaptability in business.
Leveraging AI for growth and efficiency.
The impact of effective goal setting and planning.
Creating a work-life balance for success.
Strategies for optimizing Amazon product listings.
Identifying opportunities and niche markets.

Quote of the Show:I had a client from Mexico who wanted to bring his products to the U.S. market. He already had a well-converting listing in Spanish for Amazon Mexico. So, I reached out to ChatGPT, and I said, "Hey, I've got this client who sells on Amazon Mexico, and I'm trying to help him enter the U.S. market. Can you translate his listing from Spanish to English and provide a title, five bullet points, and a description based on it?" And guess what? AI did it!

Links:

Facebook: https://www.facebook.com/amazingathome
Instagram: https://www.instagram.com/amazingathome
Youtube: https://www.youtube.com/@AmazingatHome
LinkedIn: https://www.linkedin.com/in/amy-wees-amazing-at-home/

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GETIDA
GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.

Visit www.channeled.net/argometrix

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Welcome to the Amazon Legends Podcast, where we uncover the secrets to Amazon selling success! In this episode, our guest Shivapriya Deepak, an Account Manager at Page.One with over six years of experience on Seller and Vendor Central, shares her expertise in harnessing under-utilized high-value Amazon features. As a catalog ninja, Shivapriya excels in identifying opportunities in fulfillment, account health, conversion growth, and brand registry, developing tailored strategies for businesses. With her simplified approach to the complex Amazon landscape, she has helped countless sellers thrive. Tune in now to discover insider tips and tricks that can revolutionize your sales on Amazon. Don't miss this goldmine of knowledge and put these powerful features to work for your business today!

Takeaways:

Amazon provides a vast marketplace for sellers to reach a large customer base. Consider leveraging Amazon's platform to expand your business and increase your sales potential.
Take the time to analyze and identify your target audience on Amazon. Understand their needs, preferences, and buying behaviors to tailor your product listings and marketing strategies accordingly.
Pay attention to optimizing your product listings on Amazon. Use relevant keywords, compelling product descriptions, high-quality images, and clear pricing information to attract potential customers and improve your visibility in search results.
Positive customer reviews can greatly impact your sales on Amazon. Encourage satisfied customers to leave reviews and respond promptly to any negative feedback to demonstrate your commitment to customer satisfaction.
Amazon is a competitive marketplace, so pricing your products strategically is crucial. Conduct market research to understand your competitors' pricing and consider factors like product quality, features, and customer value when setting your prices.

Quote of the Show:

If you are registering your brand, argometrix For example, you know, you register it with all letters in uppercase. You have to keep in mind to list your products with the exact same brand name in the seller central.
Links:

Personal - Linkedin - https://www.linkedin.com/in/shivapriya-deepak/
Personal Website - https://buyboxhub.com/
Page.One - Website - https://page.one.com

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GETIDA
GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.

Visit

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Unlock the power of post-launch success with SEO strategies tailored for Amazon sellers! Join us on the Amazon Legends Podcast as we dive into the world of listing optimization with renowned expert Eddie Wheeler, founder of Guava Listings. With a track record of optimizing over 300 listings for a leading Amazon Aggregator, Eddie is ready to spill his secrets on crafting emotionally compelling content that captures attention, engages your target audience, and seamlessly incorporates SEO keywords. Discover the winning formula to maximize your listing's performance and propel your Amazon business to new heights. Tune in now and unleash your Amazon seller potential!

Takeaways:

PPC advertising on Amazon is more competitive than SEO. Consider focusing on SEO strategies to optimize your product listings.
Target high-volume search phrases in the later stages of SEO, but ensure relevance and buying intent to drive conversions.
Optimize your product listing with keywords in key sections like the title, bullets, and back-end search terms, as they have the most indexing power.
Use tools like Frankenstein to track keywords, generate long-tail keywords, and manage and optimize your listings effectively.
Include relevant Spanish keywords, misspellings, and individual words not present in the title or bullets in your backend search terms for better indexing.
Continuously evaluate and rerun your keyword selection process every three months to adapt to changing search trends and stay competitive

Quote of the Show:'Using countif in Google Sheets to assign the relevancy score' reveals how many competitors are on page one. If you're among the top ten for this highly relevant product, it's a must-see opportunity.

Links:

Personal – Linkedin: https://www.linkedin.com/in/eddiewheelerguava
Guava Listings – Linkedin: https://www.linkedin.com/company/guava-listings/
Guava Listings – Website: https://www.guavalistings.com/
Guava Listings – Facebook: https://www.facebook.com/GuavaListings

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GETIDA
GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.

Visit www.channeled.net/argometrix now! Don't miss this life-changing opportunity.

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Join us on this episode of Amazon Legends Podcast as we dive deep into the world of Amazon selling with our expert guests Andrew Hurley and Matt Helming. Andrew, a seasoned leader, and entrepreneur in eCommerce technology, brings his vast experience in digital marketing, marketplaces, conversion optimization, and product management to the table. Matt, formerly an investment banker specializing in IP-based assets, including Direct-to-Consumer Brands, eCommerce, and Technology, offers his expertise in operations, finance, and data. Together, they discuss the strategies and insights necessary for Amazon sellers to think beyond the platform and build a brand with the highest value. Tune in to gain invaluable knowledge and unlock new opportunities for your business!

Takeaways:

Sellers should think of themselves as brands rather than just sellers on Amazon. It is important to understand the brand's identity, purpose, and value proposition to differentiate themselves in the marketplace.
Amazon should be seen as a sales channel within the broader context of a multi-channel strategy. It is not a separate entity but a part of the overall business strategy.
Sellers should stay updated with the evolving marketplace on Amazon. This includes keeping track of industry trends, competition, and consumer behavior to adapt their tactics accordingly.
While shoppers may convert on Amazon, it is essential to engage with them on other platforms, such as social media and the brand's website. Building a direct relationship with customers and showcasing brand value creates more value and loyalty.

Quote of the Show:Understanding a brand's positioning is crucial when entering the Amazon marketplace. Just because someone is a service provider or helping with positioning, it doesn't mean they will automatically support your brand's goals. Brand owners need to tell the story of what led them to bring the product to market and attract investors. This will clearly display their unique value proposition and positioning on Amazon.

Links:

Andrew – LinkedIn: https://www.linkedin.com/in/ahurl/
Matt – LinkedIn: https://www.linkedin.com/in/mhelming/
Channeled – LinkedIn: https://www.linkedin.com/company/channeled-net/
Channeled – Website: https://www.channeled.net/
Channeled – Twitter: https://twitter.com/_Channeled
Channeled – Facebook: https://www.facebook.com/ChanneledAMZ

Sponsors:

GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

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Join us for an episode with Tauseef Syed, Sr. Director of Client Strategy at NetElixir, and an expert in digital marketing and e-commerce. With over 10 years of experience leading cross-functional teams for renowned brands, Tauseef specializes in driving profitable growth through new customer acquisition. Discover the key strategies for selling through multiple channels as Tauseef shares insights on understanding customer behavior, leveraging AI-powered strategies, and striking the right balance between innovation and branding. Don't miss this opportunity to gain valuable expertise from this digital marketing enthusiast.

Takeaways:

Diversify sales channels: Selling on multiple channels reduces the risk of relying solely on Amazon and allows you to reach a broader audience.
Prioritize vertical growth: Instead of adding more products, focus on maximizing sales potential within your existing product range on each channel before expanding horizontally.
Understand channel requirements: Each channel has specific inventory, logistics, and policy requirements. Familiarize yourself with these to ensure effective compliance.
Tailor strategies to your audience: Pay attention to your target audience's preferences and prioritize the channels they use for shopping. Develop audience-centric strategies to optimize your approach on each channel.
RFM analysis: Implementing RFM (Recency, Frequency, Monetary) analysis can help identify high-value customers. Analyze the recency of purchases, the frequency of purchases, and the monetary value of purchases to identify the best customers with the highest lifetime value.
Pay attention to data and backend processes: Analyze data, understand the backend operations, and seek solutions at a granular level to optimize your operations as an Amazon seller.

Quote of the Show:

If you are in a category that is growing rapidly and you are flat in terms of sales, that doesn't mean you have to pat yourself on the back. If you have grown by 5% and the category has grown by 20%, that means you have lost market share to somebody else. You cannot be patting yourself on the back for 5% growth. That is where the category has a bigger role to play in informing you about what is happening in the industry.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/tauseefhsyed/
NetElixir – LinkedIn: https://www.linkedin.com/company/netelixir/
NetElixir – Website: https://www.netelixir.com/
NetElixir – Facebook: https://www.facebook.com/netelixir
NetElixir – Twitter: https://twitter.com/netelixir
NetElixir – Instagram: https://www.instagram.com/teamnetelixir/
NetElixir – YouTube: https://www.youtube.com/user/NetElixirInc

Special Offer:

Supercharge your Google Ads campaigns and embrace the future of advertising with our game-changing scorecard to maximize your advertising efforts today! Get your free scorecard now!

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Unlock the Secrets to Turning Amazon Shopping Experience Into Lifetime Relationships with Shawn Hart and Seth Stevens. Join us as these Amazon legends share their expertise in re-engaging with customers, leveraging email marketing, and creating irresistible offers. Discover how to build a post-purchase relationship that leads to massive growth in the Amazon marketplace. Get ready to learn actionable strategies from the masters themselves. Tune in now and transform your business with Post Purchase PRO!

Takeaways:

Instead of spamming customers or soliciting reviews, communicate with them after their first purchase, offering irresistible deals that align with their previous purchase, aiming to provide value
Provide irresistible offers: Create "Mafia offers" that customers cannot refuse. Offer something of high value. Partner with other businesses to fulfill the offer and gain new customers.
Focus on the customer: Understand the problem the customer wants to solve with the purchased product. Find ways to enhance their life associated with the product. Think like a customer and come up with ideas to make their experience better.
Focus on problem-oriented demographics when building your product listing and target a specific audience rather than trying to appeal to a wide range of demographics.
Use tools like the store analyzer on postpurchasepro.com to analyze and optimize Amazon listings for additional revenue and list building.

Quote of the Show:When you open a product from Amazon, and when you open it, an actual offer pops out and says, 'Hey, look at me.' This tells you how to engage with my brand to receive something of such tremendous value that you will literally stop what you're doing right now. That's what Amazon loves: World-Class Customer support.

Contact Info:

Website: www.PostPurchasePRO.com
Facebook: @postpurchasepro @sethdstevens @shawnhart317
Instagram: @postpurchasepro @meetshawnhart @sethdstevens
LinkedIn: @sethdstevens @shawnhartppp

Special Offer:

Go to PostPurchasePRO.com for a free Amazon listing analyzer tool. Plug in your Amazon listings URL for a custom report on the revenue you’re likely missing out on by not building a customer list and follow up with your customers via email and SMS.

Sponsors:

GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

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Discover the secrets of dominating the Amazon marketplace in this power-packed episode featuring Francisco Valadez. With a wealth of entrepreneurial experience and a sharp focus on Amazon retail, Francisco has transformed brands and skyrocketed sales. Join us as he shares his expertise on leveraging search query performance to expand your market share. Get ready to unlock the key to success on Amazon!

Takeaways:

The significance of search query performance: Focus on optimizing product listings and driving business through keyword targeting and advertising to increase market share on Amazon.
A-plus content, including lifestyle images, videos, and brand story, can serve as backup reinforcement to drive the customer towards making a purchase.
Keyword stuffing in bullets is not recommended as it does not make a connection with shoppers.
Hire professionals who are familiar with Amazon creatives to create high-quality content, including images, videos, and A-plus content.
The balance between traffic and conversion is crucial. High traffic with low conversion suggests a conversion problem, while low traffic with high conversion may indicate retail or advertising/SEO issues. Analyze both aspects to optimize sales performance.
Use Amazon's search query performance reports to gain insights into customer search behavior and identify areas for improvement in product discovery.
Leverage Amazon's tools and reports to optimize your performance and gain valuable customer insights.

Quote of the Show:People like deals. People like to feel that they're getting a great deal, and most of the time a strikethrough price will have better conversion than just a nominal retail price.

Links:

Email – My Amazon Guy: francisco@myamazonguy.com
LinkedIn – Personal: https://www.linkedin.com/in/franciscojvaladezj/

Sponsors:

GETIDA delivers the maximum reimbursements with the maximum impact to recover lost revenue for tens of thousands of FBA sellers worldwide.

With billions of FBA transactions audited daily, GETIDA is the global leader in Amazon FBA auditing and reimbursement solutions.

You can sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.

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Join the "Amazon Legends Podcast" for an electrifying episode with guest Mike Zagare—a serial entrepreneur and self-described "recovering physical therapist." From running a successful in-home therapy business, Mike ventured into the world of Amazon selling. Discover his groundbreaking strategies that birthed the Playbook Series and PPC Entourage software. Unveiling Entourage Margins, Mike cuts through ambiguity to empower Amazon sellers' profitability. Witness the launch of Entourage 2.0—a game-changing tool revolutionizing the Amazon PPC space. In this episode, Mike reveals the secrets to maximizing your PPC campaigns. Tune in and become an Amazon legend!

Takeaways:

Paid advertising is crucial for Amazon sellers to succeed, as it is a pay-to-play model on the platform.
It is common for sellers to spend money across different ad types or match types, but diversifying and optimizing the budget allocation is essential.
Building a strong foundation for product visibility on Amazon is crucial, and sponsored product ads are recommended for this purpose.
Sponsored products have higher conversion rates compared to rest of search or product pages, so focusing budget on top-of-search placement is recommended during the launch phase.
Once the product gains ranking and sales velocity, the budget can be reallocated to other ad types, such as sponsored brands and sponsored display ads.
Budget management, bid management, seasonality, and communication with inventory teams are essential aspects to consider for proper campaign management.
Clearing out wasted ad spend is crucial to free up budget for finding new opportunities. The wasted ad spend ratio, which is the inverse of the conversion rate, should be monitored and reduced.

Quote of the show:

Making sure your budget is utilized the right way is really important. Many accounts spend money on just one ad type or match type, or focus heavily on a single product. It's important to diversify and maximize traffic to all products. Additionally, allocating the budget effectively according to your strategy is essential to minimize wasted ad spend.

Links:

Personal - LinkedIn: https://www.linkedin.com/in/patientfirstpt/
Personal - Twitter: https://twitter.com/PPCEntourage
PPC Entourage - Website: https://ppcentourage.com/
Carbon6 - Website: http://carbon6.io/

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The guest on today’s episode is Matthew Iswariah. Together, we explore the fascinating topic of leveraging A+Content to increase conversions. Discover the strategies, tips, and insights from our expert guest as we delve into the power of A+Content in driving higher conversion rates on the Amazon platform. Whether you're an established seller or just starting out, this episode is packed with valuable information to help you enhance your brand presence, captivate customers, and ultimately boost your sales on Amazon. Tune in and unlock the secrets of leveraging A+Content for greater success as an Amazon seller.

Takeaways:

Experiments on enhanced brand content (EBC) should be run regularly, preferably every month, to optimize conversion rates.
Amazon's algorithm considers the conversion rate per search term, not just the overall conversion rate.
Designing content, such as text and product pictures, around key search terms is important to increase relevance and conversion.
Amazon's goal is to show the most relevant and best product to customers based on their search terms.

Quote of the Show:Experiments are good on enhanced brand content to increase conversion rate. The limitation of it is you can't experiment with click-through rate, which is the main picture and the title is the key factor.

Links:

twitter.com/thylordmatthew

Special offer for listeners.

https://amazonmatt.gumroad.com/l/ozmkg

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Join us for an exciting episode featuring Nater Youngchild, an entrepreneur and CEO who has made waves in the business world. With over a decade of experience leading eCommerce ventures, Nater's focus has led him to create D8a Driven, a groundbreaking SaaS platform that drives profitable growth for brands on Amazon using Big Data strategies. Recently acquired by Carbon6 Technologies, Nater is now leading the integration process while maintaining a balanced life of adventure and family connections. Don't miss out on this episode as Nater shares his entrepreneurial journey, inspiring stories, and valuable insights. Tune in for a dose of inspiration and wisdom from this remarkable entrepreneur.

Takeaways:

Positive reviews, low return rates, and minimal complaints contribute to higher conversion rates. Making customers happy with their purchases increases the likelihood of receiving more visitors and sales.
Becoming a "merchant of authority" on ASINs (Amazon Standard Identification Numbers) is crucial for success. It allows sellers to have more control over product titles and optimize their listings.
Amazon empowers its customer service agents to address issues reported by customers, and if a significant problem arises, they can shut off an ASIN, leading to a potential loss of sales.
Sellers should track sales across variations to identify if one variation is cannibalizing sales from others. If a particular variation has a significantly higher conversion rate compared to others, it may receive preferential treatment from Amazon, leading to reduced exposure for other variations. This can affect revenue diversification and overall performance.
By separating highly converting variations, sellers can give other variations a chance to perform better and increase overall revenue diversification.
When creating ASINs, it's advisable to create them as standalone and then put them under a parent. This allows for easier separation of reviews if needed in the future.

Quote of the Show:Amazon is a platform of comparison rather than fixed targets. You need a conversion rate in comparison to your competition in perspective of your share of the impressions for a particular keyword.

Links:

https://www.linkedin.com/in/nateryoungchild/
https://d8adriven.com
https://www.carbon6.io/d8adriven

Also, tune in to Vanessa Hung's episode to discover how to use your IDQ score to drive organic sales.

https://argometrix.com/how-to-use-your-idq-score-to-drive-organic-sales
https://www.buzzsprout.com/1835870/12721630
https://youtu.be/IXG74NAgdCI

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Eric Castellano. He has 10 years of experience building and operating one of the largest third-party Amazon companies in the world. Eric is also the CEO of AmazonLit, a consulting agency where he helps existing and new Amazon sellers scale their businesses to grow revenue and profits to gain financial freedom. Eric started this business because there was a lack of authenticity in the Amazon consulting space. He and his business partner Sebastian created EsellersRI, a training and mentoring program. They leverage their own experiences and current knowledge of the Amazon marketplace to help expedite the growth of over 800 Amazon businesses within the program. In today’s episode, he discusses Brand Exclusive Relationships a profitable alternative selling model.

Takeaways:

Brand-exclusive relationships require a contract that outlines the seller's responsibilities, including creating listings, running PPC campaigns, maintaining the brand registry, and fulfilling sales orders.
The connection between Brand Registry and Seller Central is crucial for an Amazon seller. The email address used for the Brand Registry account should be the same as the email address associated with the Seller Central primary account. This ensures that the seller has full control and can edit listings and take necessary actions, such as removing sellers who are selling inauthentic products, through Brand Registry support.
Comparing average order value (AOV) and average item value (AIV) to analyze customer purchasing behavior and identify opportunities and offering coupons or incentives can increase your profits.
B2B (business-to-business) sales can be a significant portion of your revenue. Enroll in Amazon's B2B program by searching for "business to business" in Seller Central. B2B orders tend to have larger volumes and lower return rates.

Quote of the Show:One of the important components of brand relationships is explaining to the brand the importance of controlling your supply chain. It avoids getting the product in the wrong heads.

Links:

AmazonLit - Instagram: https://www.instagram.com/amazon_lit/ (@amazon_lit)
AmazonLit - Website: https://www.amazonlit.com/
AmazonLit - YouTube: https://www.youtube.com/@AmazonLit/ (@AmazonLit)

Also, tune in to Dima Kubrak’s episode to discover how to create a winning keyword strategy for your business.

https://argometrix.com/Defining-The-Right-Strategy-for-The-Right-Keywords
https://www.buzzsprout.com/1835870/12384004
https://youtu.be/uDryi39Ipgs

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Jamie Davidson. He is an Amazon coach and a co-founder of AMZ Insiders. They sell $100,000,000 per year online through FBA Private Label. He is also a West Point graduate and a former Army Officer and was the CEO of a private equity-backed company until 2013. Jamie now invests a lot of effort into helping new and upcoming entrepreneurs hit 6 and 7 figures on Amazon through his AMZ Insiders Course. In today’s episode, he discusses using AI in your Amazon operation.

Takeaways:

AI can be leveraged for translating keywords and product listings into different languages, allowing sellers to tap into international markets. Many sellers tend to neglect non-English markets, making it an opportunity for those who utilize AI translation tools.
The quality of the output depends on how well the seller crafts the prompt or question to the AI tool.
There are other tools available besides chat GPT that can be used in conjunction with it to avoid detection and enhance the generated content.
While chat GPT excels at grammatical accuracy, it may lack nuanced knowledge and specific insights that you and your team possess. Adding your own insights and expertise to the generated content is crucial.
While Chat GPT can provide insights, combining its capabilities with existing tools like Helium 10 or other tools can enhance the research process. These tools often have APIs that can provide Amazon-specific data, which can be valuable for sellers.
Use AI to handle objections, answer questions, and provide support and service. The AI can be trained to handle sales-related tasks and provide valuable information to potential customers.
Take advantage of AI opportunities and execute them quickly to stay ahead in the market.

Quote of the Show:We always tell it that it is an expert at whatever we are doing and then tell it what we want to do. So, we put it in the state of mind that we will get a response at high standards.

To learn about defining the right strategy for the right Keywords head over to,

https://argometrix.com/Defining-The-Right-Strategy-for-The-Right-Keywords
https://www.buzzsprout.com/1835870/12384004
https://youtu.be/uDryi39Ipgs

Contact info:

Personal – LinkedIn: https://www.linkedin.com/in/jamieadavidson/
Personal – Instagram: https://www.instagram.com/jamiedavidson.official
Personal – Mobile (Text Only): +1(404) 2758643
AMZ Insiders – Website: https://amzinsiders.com/
AMZ Insiders – YouTube: https://www.youtube.com/channel/UCpC_BwCVQjD27VN8ccscMcQ

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Matt Atkins. He is the Co-Founder of Eating Primal. He is a brand builder, eCommerce entrepreneur, and Amazon seller. With his extensive knowledge as a Strategic Account Manager at Page.One and his role as an Amazon Coach at AMZ Insiders, he has helped countless individuals navigate the complex landscape of Amazon's marketplace. In today’s episode, he discusses driving external traffic that converts well. Prepare to be inspired as Matt shares his insights, strategies, and success stories that will empower you to excel in the ever-evolving world of eCommerce

Takeaways:

By partnering with individuals or groups who have a passionate audience interested in the seller's product category, the seller can gain traction for their brand.
Having an audience of passionate individuals interested in the product category offers numerous advantages. It can result in ambassadors for the brand, user-generated content, and exposure in relevant competitions or events.
By using attribution tags and circulating your product listing outside of Amazon, you can earn a brand referral bonus. Ensure that you are brand registered and sign up for the brand referral bonus program in Seller Central.
Encouraging customers to generate content about your product can create more interest and passion among your audience. This can be achieved by involving your community in product decisions, building excitement before launch, and leveraging post-purchase interactions.
Package inserts can be used to invite customers to join your group or offer additional incentives such as warranties, recipes, or other value-added content. Including QR codes on package, inserts can make it easier for customers to access the desired content or participate in specific actions.
Leveraging user-generated content, such as TikTok-style videos created by content creators, can be effective in driving engagement and sales. Such content has been found to perform well.

Quote of the Show:If you buy Google ads and send external traffic to your listing that way, it doesn’t convert as well. For us, it is opposite. We convert better on our external traffic, which lifts up our overall conversion.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/matthewsatkins/
Personal – Instagram: https://www.instagram.com/mattatkins/
Page.One – Website: https://www.page.one/
AMZ insiders – Website: http://www.amzinsiders.com/

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Jason Mastromatteo. He started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. In today’s episode, he discusses methodologies for increasing conversion rates.

Takeaways:

The search results on mobile and desktop are different. Mobile results are presented in a single column, so make sure your product images, titles, and relevant information are optimized for mobile display.
Avoid overwhelming customers with too many variations, especially if it's a complex selection process. Out-of-stock variations can negatively impact the appearance and usability of your listing.
Implementing an "Image Theme" can help differentiate a product line and make it stand out in search results. This involves creating a consistent visual concept or element that carries through all the product images, representing the product line or company.
The title's importance varies depending on the product and the intended audience. Some products may rely more on images, while others require specific details in the title to attract potential buyers.
Shorter titles have been shown to perform well in some cases compared to longer titles.
Amazon is introducing the concept of paid returns, starting with a nominal fee of $1. This may signal a shift towards increasing return fees in the future.
Avoid using dark colors over dark colors or using low-contrast combinations like dark black letters on a dark blue background. Choose colors that stand out and ensure readability and visibility.
Storyboard your images: Before approaching designers, storyboard your images to outline the sequence and content of each image. This helps in visualizing the final result and provides a clear direction to designers.

Quote of the Show:Main image is more important on the search results page than on the product detail page. Equally, the title is not important on the search results page because most people do not read the title, but they look at the picture.

Links:

Website: https://myamazonguy.com/
LinkedIn: https://www.linkedin.com/in/jason-mastromatteo/

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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In this episode, we have Alan Blackford, the COO/Co-Owner of PNW Brands, as our guest. Alan is an experienced entrepreneur with expertise in retail, technology, and e-commerce. He shares insights on leveraging micro-categories for building your brand on Amazon. Discover strategies to gain a competitive edge, optimize listings, and boost sales. Don't miss this opportunity to learn from an industry expert and take your Amazon selling journey to new heights.

Takeaways:

Instead of just selling random items for profit, aim to provide an entire solution to the customer's needs within the micro category. This involves understanding the category, conducting research, and creating innovative products that may not currently exist in the market.
Analyze the monthly sales of the top 5 to 10 sellers in a micro category. Consider whether you would be satisfied with similar sales numbers for your product. This can give you an idea of the market potential and competition in that category.
Don't be afraid of smaller markets. Instead, focus on finding micro categories where you can dominate by launching multiple products. By being a top seller in a niche market, you can achieve significant sales and success.
In small categories, you can afford to target head terms that you couldn't afford in major categories and the conversion rates in micro categories are often higher than in big categories.

Quote of the Show:If you look at the Top 5 in a micro category and study their packaging, you can spot opportunities. If they look like they were developed in 1980s or 90s, that is the category we would like to go into.

Links:

LinkedIn - https://www.linkedin.com/in/alanblackford/

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Chelsea Cohen. She is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.SoStocked is fully customizable and fully understandable so that you can trust the numbers, fine-tune your forecasts, and finally ditch your spreadsheets. In today’s episode, she discusses avoiding stock-outs and forecasting inventory.

Takeaways:

Min-max restocking involves setting minimum and maximum inventory levels and always staying within that range.
The ideal inventory turnover for Amazon sellers is typically between 30 to 60 days.
Maintaining a good inventory level is important for factors like maintaining high IPI (Inventory Performance Index) scores, avoiding high storage rates, and maintaining a good sell-through rate.
Geo ranking is a factor that considers inventory dispersion throughout the country. Having enough inventory is important to maintain good rankings and supply two-day prime delivery.
It's advisable not to go below a 30-day minimum inventory level to account for potential issues with Amazon's inventory checking and to avoid negative effects on geo ranking.
Examining the size and weight of products is essential for reducing fees. Understanding Amazon's fee structure, including dimensional weight, can help optimize packaging and reduce expenses.
Packaging plays a crucial role in creating the perception of luxury and value for a product. Elaborate and unique packaging can enhance the perceived worth of a product.

Quote of the Show:By adding an additional sales increase as a percentage to your projections for a group of SKUs for a PPC campaign you plan to run, coupon codes or lightning deals, you can be prepared to be in stock at all times.

Links:

Connect with Chelsea Cohen: https://www.sostocked.com/connect
Website: https://www.sostocked.com/
Facebook: https://www.facebook.com/SoStocked
YouTube: https://www.youtube.com/channel/UCPcFflXM9NHbeXMIOpaexfA
Instagram: https://www.instagram.com/sostocked/
LinkedIn: https://www.linkedin.com/company/64989371/

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Daniel Tejada. He is the Co-founder of Straight Up Growth, a renowned full-service Amazon agency dedicated to propelling e-commerce brands to new heights. With an impressive seven-year track record in the Amazon ads game, Daniel's expertise has helped generate over a staggering $1.5 billion in sales on the platform. His unwavering passion for driving brand growth on Amazon led him to establish Straight Up Growth, a company solely focused on helping businesses thrive in the competitive Amazon marketplace. In today’s episode, he discusses planning for growth with a forecasting model.

Takeaways:

Conduct competitive analysis: Before launching a product, it's important to research and analyze the competition in the specific category. Tools like Jungle Scout or Helium 10 can provide sales estimates and insights into market size.
Optimize listing for success: A strong listing with high conversion rates is vital. Optimize product photos by including unique selling points (USPs) as text overlays. Utilize A+ content and videos to enhance the listing and improve conversion rates.
Monitoring unit session percentages (Conversion rate) and comparing them to category averages can indicate potential issues with the listing that need to be addressed.
Allocate ad spend strategically: Advertising spending is essential for improving organic rankings. Optimizing advertising campaigns and allocating the budget effectively will help increase organic visibility and drive sales.
Organic sales on Amazon are driven by two main factors: relevancy score and competitiveness of search terms.
Driving external traffic to Amazon can be effective for brand building and conversion, even with fewer reviews.

Quote of the Show:In lieu of existing data for a new launch, what we focus on to build our model is historical averages of conversion rates based on the category to establish our baseline.

Links:

Personal -LinkedIn: https://www.linkedin.com/in/daniel-tejada-amazonadvertising/
Straight Up Growth – LinkedIn: https://www.linkedin.com/company/straightupgrowth/
Straight Up Growth – Website: https://straightupgrowth.com/
Straight Up Growth – Facebook: https://www.facebook.com/Straight-Up-Growth-110718950521138

Ways to tune in:

Apple Podcast
iHeart Radio
Spotify
Google Podcast
Stitcher
YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Brent Zahradnik. He is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. In today’s episode, he discusses building your customer avatar and drive conversions.

Takeaways:

Optimization is like art and science; the art part is understanding and empathizing with people. And then the science part is the keywords and structured data and flat files.
The two sides of the same coin in controlling customer journeys appeal to the right people and exclude the wrong ones.
Amazon sellers should consider the overlap between their products and competitors' products and what customers might want.
Utilizing the Q&A section can provide valuable information about product features and what customers care about.
Understanding the needs and desires of the audience makes it easier to write a listing or come up with photos that address their concerns.
Amazon's guidelines and practices are backed by data, such as requiring white backgrounds for product images and pushing bullets down on mobile based on what converts better.

Quote of the Show:We are quite interested in what the customer avatar is. This means we are looking to learn who the customers are, what their pain points are, and why they would be interested in our product, line of products, or our catalog. We want to understand that first.

Links:

Website - https://www.amzpathfinder.com/
Linkedin - https://www.linkedin.com/company/amz-pathfinder/
Facebook - https://www.facebook.com/amzpathfinder
Twitter - https://twitter.com/amzpathfinder
Instagram - https://www.instagram.com/amzpathfinder/
Youtube - https://www.youtube.com/c/amzpathfinder

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Phillip D'Orazio. He is the CEO/President of PDMG, an exceptional full-service Amazon agency specializing in assisting manufacturers and brands in establishing and thriving on the Amazon platform. With their expertise in end-to-end Amazon store management, PDMG has successfully facilitated over 500 Amazon engagements and catered to the needs of more than 200 full-serviced managed clients over a span of six years. Phillip D'Orazio's leadership and PDMG's extensive experience make them a trusted and reliable partner for anyone seeking to optimize their presence and sales on Amazon. In today’s episode, he discusses the roadmap to growing sales on Amazon.

Takeaways:

Inventory management is the foundation of success for an Amazon seller, and not staying in stock can have significant ramifications.
Forecasting is critical for an Amazon seller, and it's not enough to do it once a year. They need to stay on top of inventory levels regularly.
Video content is important for a brand, as it can be used in advertisements, on the brand store, and on the detail page. Brand stories are also important, as they give the consumer a great idea about the brand and can up the average order value.
AI can be used directionally and as a starting point, but it needs to be manipulated and tailored to the customer.
The baseline TACoS guidance now is 12 and a half percent for anything that does not repeat purchase or repeat purchases products, supplements, or anything that you're going to buy on a monthly basis the guidance now is between 13 and 16 and a half percent.
On Amazon customers buy on price, reviews, and functionality.

Quote of the Show:We try to stay in stock for 60 days at all times, especially for the top sellers. We do not cut it close and we constantly send it replenishments to avoid the unforeseeable.

Links:

Personal – LinkedIn: http://www.linkedin.com/in/phillipdorazio
PDMG – Website: https://palmettodigitalmarketinggroup.com/
PDMG – LinkedIn: https://www.linkedin.com/company/palmetto-digital-marketing-group/
PDMG – YouTube: https://www.youtube.com/channel/UCIQkLArPkIXJo0rti0OLRcg/featured

Ways to tune in:

Apple Podcast
iHeart Radio
Spotify
Google Podcast
Stitcher
YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Corey Thomas. He has lived in the Amazon ecosystem for the last decade, doing everything from creating a multi-million dollar reseller account to building one of the fastest-growing Amazon direct-import businesses in the world. Seeing the massive opportunities available to companies that can compete effectively in the Amazon marketplace, Corey launched one of the first Amazon Exclusive Agencies in 2016. Today, Corey applies all of his talent and expertise to a broad AMZ Atlas client base in desperate need of hyper-focused Amazon services. Corey earned his MBA from the University of Portland in Portland, OR. In today’s episode, he discusses the importance of your discount strategy.

Takeaways:

Price carefully: If a brand's online prices get too low, it may be challenging to make the leap to traditional retail.
It is crucial for brands to have control over their products and know their customers like a financial institution to avoid unwanted resellers.
Brands should accept the fact that retailers may want to increase their product orders, but they should also be aware of the true demand for their products and not just assume it has grown based on the increase in orders.
Stores are there to maximize their revenue per square footage—nothing to do with the product. So if the product is not selling or it's not making enough, They will dump your product.
Be cautious about offering steep discounts, especially on Amazon, as it could attract numerous resellers who could hurt your profit margins.
To have retailers in your diversified portfolio of wholesale customers, you need to produce a product that has enough value that you can produce at a reasonable cost. You need to be making a 40-60% margin as the brand yourself if you have any hope of breaking into retail.

Quote of the Show:Ongoing leaky distribution creates sometimes hidden but permanent challenges that brands have to be thoughtful about their distributor partners because it hurts everyone by driving the price of the product down.

Links:

Email: corey@amzatlas.com
Personal - LinkedIn: https://www.linkedin.com/in/corey-thomas-249b7564/
Company - Website: https://www.amzatlas.com/

Ways to tune in:

Apple Podcast
iHeart Radio
Spotify
Google Podcast
Stitcher
YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Brian Johnson. He has served as a leader in online advertising and conversion rate strategy for nearly two decades. A trusted partner to tens of thousands of brands across the globe, Brian’s work has earned him a reputation as a disruptive force in a world brimming with new and interesting challenges.

Through his advertising agency, CANOPY Management, as well as his highly successful Amazon advertising consultancy, community, training and software - Brian has helped over 20,000 brands grow $1B in Amazon Sales using his exclusive Seed-to-Forest system - which leverages the latest advertising practices and strategies. The results his products and services deliver continue to put him in high demand with companies both large and small around the world. In today’s episode, he discusses standing out and capturing attention with your listing.

Takeaways:

Processes are essential, and having processes in place can help businesses grow on Amazon.
Differentiate your product by offering something special that hooks the attention of shoppers and compels them to choose your product over others.
Reward shoppers by providing them with answers to the benefits of your product. This will convince them that your product is the one they were hoping to find when they first saw it.
Amazon has a concept called "share," which determines how much of the total search you can capture. There are factors that contribute to your share of visibility, including relevance to the search term and optimized product listing.
Amazon's ad auction focuses primarily on relevance and looks to match the content of the product listing with what the shopper is searching for.
Organic and paid search results are interconnected, and your bid for paid advertising is just one factor that determines where your ad appears in search results.
Use specific keywords and target audience information in your listings to increase click-through and conversion rates. Avoid lazy mistakes such as keyword stuffing and not catering to your target audience.

Quote of the Show:The visibility of your listing will get your product seen in the first place. From there, we will be able to lure the shopper into your product detail page.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/brianrjohnsonppc/
Personal – Website: https://brianrjohnson.com/
Personal – Facebook: https://www.facebook.com/BrianRJohnsonAmazon/
Personal – Twitter: https://twitter.com/BrianRJohnson
Canopy Management – Website: https://canopymanagement.com/
Canopy Management – LinkedIn: https://www.linkedin.com/company/canopy-management-llc/

Ways to tune in:

Apple Podcast
iHeart Radio
Spotify
YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Dan Meszaros. He is the founder of Skale Strategy, a seasoned e-commerce expert with a proven track record of helping brands explode their revenue channels. He specializes in mastering Amazon and other online marketplaces to bring explosive growth to his client's businesses. Whether optimizing Amazon accounts or diversifying revenue channels, Dan and his team at Skale Strategy are committed to delivering exceptional results for their clients. In today’s episode, he discusses maximizing your Google AdWords traffic conversion.

Takeaways:

There is a relatively good-sized subset of the American consumer that searches for products on Amazon through Google and their purchase intent is high. External traffic makes part of Amazon’s A 12 algorithm.
Using 2 stage URL method to rank for keywords on Amazon is listed as a black hat tactic under the rank manipulation policies.
Amazon sees the traffic from an affiliate differently than it sees traffic from a brand attribution.
When you do social media promotion through UGC it is crucial to drive traffic through an affiliate like instead of a brand attribution link. So this way it will not affect your conversion rate and your organic rank.
When choosing an influencer to promote your product most important factor to look at is their engagement rate.
Never have less than 45 to 50 days of inventory on Amazon fulfillment centers.

Quote of the Show:I like to less at the number of an influencer’s followers but more at their engagement rate. I like to look for influencers with a good engagement rate. Those with a high number of followers tend to end up with followers that become lurkers. They like to watch the influencer from a distance rather than engage with what they recommend.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/dan-meszaros-8275296a/
Personal – Twitter: https://twitter.com/dan_mesz
Skale Strategy – Website: https://skalestrategy.com/
Skale Strategy – LinkedIn: https://www.linkedin.com/company/skalestrategy/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Darby Brennan. He is a highly experienced C-Suite Influencer and IT Transformation Program Manager who specializes in finance and process transformation to help organizations achieve high growth and scale. He has a track record of leading successful ERP initiatives and Financial Transformation initiatives through crisis, ambiguity, and cross-functional teams in both hierarchical and matrix environments. He has also delivered game-changing capabilities to his previous companies such as Pacific Gas & Electric Company and Kaiser Permanente. Darby has helped start-ups make financial processes and software implementations to build the foundation for future scale. Currently, he is the Vice President of Finance and Enterprise Technologies at Branded, and e-commerce aggregator start-up, where he has led the implementation of their ERP platform while onboarding acquisitions and building a technology operations framework to support Branded's growth and future scale. In today’s episode, he discusses managing and pushing growth by numbers.

Takeaways:

Financial maturity is crucial when you want to grow your business and bring in investors or borrow money. This is important because even if you approach a family member for investment, they will expect you to have financial maturity.
Accrual basis accounting is preferred over cash basis accounting because it provides a more accurate financial picture by accounting for all transactions that occur during a given period. On the other hand, cash basis accounting only accounts for income or expenses for the current day. It is important to ensure that financial statements accurately reflect what happened during a given period, even if adjustments are necessary.
The seller needs to understand the average GMV and net per transaction to make informed decisions.
The biggest challenge of selling online is demand planning. If you run out of inventory, you're dead in the water. Calculating accurately how much to carry in stock is the hardest part of the operation.
Amazon sellers need to focus not just on driving sales, but also on profitability and cash flow to ensure the long-term success of their businesses.
If you don't know how to plan for your inventory, you will do one of two things - buy too much or too little. If you buy too little, you're losing sales, and if you buy too much, you're going to strangle the company with the cash resources because it's going to be time to pay for it before you've sold the whole thing.

Quote of the Show:What does financial literacy look like as a seller? You can read a financial statement, you can look at the numbers and read the story the numbers are telling you. Percentages are the language that the story is most often told, percentages turn into KPIs and we can then start to have fun with those numbers.

Links:

Personal - LinkedIn: https://www.linkedin.com/in/darbybrennan/
Branded – Linkedin: https://www.linkedin.com/company/joinbranded/
Branded – Website: https://joinbranded.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Lauren Gonzales. She is an award-winning designer and creative director. She has worked in the creative industries for over 13 years with a background in illustration, design, and animation. After working in-house as a Creative Director for 6 years, Lauren set out on her own, building a design business from scratch with a strong focus on brand identity and package design for Amazon sellers. Her studio has since had the opportunity to work with hundreds of e-commerce clients, including Disney, helping increase conversions by creating brand recognition and customer loyalty. In today’s episode, she discusses telling your brand story, the right way.

Takeaways:

A brand story is crucial to a brand's communication, why it started, its goals, its purpose, and how it all intertwines to solve the customer's problems.
Define your primary and secondary audiences: It is important to define who your primary and secondary audiences are. For example, if you are selling toys for kids, your primary audience would be parents, and your secondary audience could be grandparents or schools.
Your audience definition should inform your marketing strategies, such as where and how you advertise your product.
Diversity is important in advertising, but it should not be overdone. The appeal should be diverse, but not limited to one segment of society.
The best way to utilize Premium A-plus is to represent your story in the modules. Have one main communication for each module and do not pack everything in the world into every single module.
Comparison charts are important, and sellers need to define their values to stand out in the comparison charts when competing with cheaper products.

Quote of the Show:The points not to repeat in A+ are the photos themselves but you can repeat things that are important to your audience. The best way to find them is to look at your competitors’ reviews. Look at the bad reviews and look at the good reviews and see what people say they like or do not like. They will tell you the pain points and emphasize how you solve them.

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The guest on today’s episode is Vanessa Hung. She is a problem solver of the unsexy stuff of Amazon. She began transforming Amazon's businesses in 2017. As the founder and CEO of Online Seller Solutions, she has helped many sellers free themselves from the pain of dealing with and managing their Seller Central accounts. She is a public speaker, and her passion is sharing knowledge about strategies, trends, and tips on starting, scaling, and transforming eCommerce businesses, specifically Amazon. Also, she is part of Carbon 6 as a Community Ambassador, where she helps and builds a community of sellers through education about eCommerce. For her, every day is a learning day. In today’s episode, she discusses how to use your IDQ score to drive organic sales.

Takeaways:

Sellers often focus only on the front end of their listings, such as the title, bullets, and pictures, and neglect the backend attributes that Amazon provides. The backend attributes are in a flat-file format and can be updated by sellers to optimize their listings.
You cannot change the category through flat files because Amazon will change it even if you provide a different category using flat files.
Once an ASIN is created and approved, the subcategory doesn't matter as much as the keywords associated with the listing and the ranking of those keywords.
You do not need to put repeat keywords and misspellings in the back end now because Amazon's algorithm is evolved to mix and match the keywords.
Long paragraphs or bullet points are less likely to be read, so focus on shorter and more to-the-point information. People tend to read text within pictures and infographics so, use those to convey information.
Amazon sellers should be aware that competitors can hijack their listing by using flat files, which can lead to the suspension of the listing if restricted keywords are added. Therefore, sellers should fill in as much information as possible in their category report, keep it updated, and monitor their listings for any unauthorized changes.

Quote of the Show:We have something called the IDQ Score. It is an internal metric on a scale of 0 to 100 on Amazon that enables the algorithm to rank you and index you for keywords. You will get 80 fairly easily but how much you do with the remaining 20 is the most important that will get your listing more exposure.

Links:

hello@onlinesellersolutions.com
https://www.onlinesellersolutions.com/
https://www.facebook.com/itsvanessahung
https://www.instagram.com/itsvanessahung/
https://www.linkedin.com/in/vanessaamazonproblemsolver/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Jana Krekic. She is a well-known eCommerce expert and entrepreneur, specializing in Amazon sales and international market expansion. She is the founder and CEO of YLT Translations, a company that provides professional translation services specifically for Amazon sellers looking to expand their businesses globally.
She has extensive experience in the eCommerce industry, and her expertise includes Amazon listing optimization, keyword research, and international business strategy. She is passionate about helping Amazon sellers increase their sales and reach new markets by providing them with tailored solutions to optimize their product listings for international audiences. In today’s episode, she discusses launching your listings on international marketplaces the right way.

Takeaways:

International marketplaces present an opportunity for expanding a brand's reach and language plays a critical role in optimizing listings for different countries and regions.
Keyword research is necessary for each marketplace to optimize listings effectively.
Fluffy content that works in one country may not work in another. Adjusting content for each marketplace is crucial.
If there are no competitors, it may be best to stay away from that marketplace.
Emotional points and consumer mentality should be considered when creating content and choosing search terms.
A-plus content can increase conversion rates by 39%, and it's essential to have high-quality, localized A-plus content with images and web text that are engaging and visually appealing.
Shoppable images are an excellent way to engage the audience and Increase sales. They are available on the Amazon storefront as a part of the brand store, and brands should use them more often.
Delegating tasks is essential for scaling a business. Learning to delegate tasks and trusting others with responsibilities can lead to growth and success.

Quote of the Show:Even if you copy/paste your English content from the US marketplace to the UK one, it is not necessarily true that all the keywords will be absolutely the same. There are different choices of words with every locality and different search volumes.

Links:

https://ylt-translations.com
https://www.facebook.com/jana.krekic/
https://www.linkedin.com/in/jana-krekic-04739227/

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The guest on today’s episode is Norman Farrar. He is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. Presently, he is the host of the popular eCommerce podcast, Lunch with Norm. In today’s episode, he discusses hardly used powerhouse Amazon nuggets.

Takeaways:

When it comes to making profit on Amazon, it is all about branding and handling price objection.
If your product is good, you can increase the price of the product just by improving a few things like the packaging, adding benefits to your bullet points, creating videos, and comparing your product to your competitors in your video and pictures.
You can get your friend to ask a question on the Q&A section of Amazon and answer it with a video, this is a great way to make people engage.
You can create a business profile at google my business to direct traffic to your Amazon listing page.

Quote of the Show: One of the things people are not using right now is Q &A. They are indexed. Just like a press release, you can have a friend create a question any way you want and answer them with the keywords in there. This is not only not against Amazon TOS but also useful.

Links:

https://lunchwithnorm.com
https://www.facebook.com/lunchwithnorm
https://www.youtube.com/c/NormanFarrar
https://www.instagram.com/normfarrar/
https://www.linkedin.com/in/normanfarrar/
https://twitter.com/NormFarrarJr

To learn more about defining the right strategy for the right keywords head over to,

https://argometrix.com/Defining-The-Right-Strategy-for-The-Right-Keywords

https://www.youtube.com/watch?v=uDryi39Ipgs

https://www.buzzsprout.com/1835870/12384004

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Shane Barker. He is a highly experienced marketing professional with over two decades of expertise in helping Fortune 500 companies expand their digital presence. He has been recognized as a leading influencer in marketing by esteemed organizations like the Content Marketing Institute and Influence Directory. He has also served as an instructor at UCLA, contributing to developing the university's Influencer Marketing and Personal Branding programs.

In recent years, Shane has shifted his focus to e-commerce, particularly on Amazon. His interest in the platform was sparked during a joint effort to increase traffic to product listings, which exposed him to the complexities of the platform. During this time, he discovered that negative reviews were a common pain point for Amazon sellers. In today’s episode, he discusses TOS compliant method to remove negative reviews.

Takeaways:

When reaching out to Amazon and requesting to remove a review; you must present your case clearly through data.
For example, if a buyer buys multiple products from you and leaves one-star reviews for all, you can explain to Amazon the probability of that happening and request to remove that buyer’s account.
There are different departments on Amazon you can file your case effectively to remove the review.
Most of the time you have to file a second case to get a resolution for a review problem on Amazon.
Be aware of the TOS and make sure you are following Amazon’s guidelines in improving your seller performance.

Quote of the Show: We are collecting all the reviews that have physical text in them. We do not handle ratings but we go after reviews. Our software looks for text that is in violation of Amazon Terms of Service.

Links:

Learn More → www.Selletek.com
Here's Shane's contact info: shane@selletek.com

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Trevin Peterson. He is a serial entrepreneur who has built multiple businesses including an online e-commerce business, a coaching business, a software company, and a real estate business. His primary business is Selling on Amazon which has done over $4 Million. In the last 4 years, Trevin has amassed over 500,000 followers on social media where he teaches others how to build successful Amazon FBA Businesses. In today’s episode, he discusses winning strategies for maximizing reviews.

Takeaways:

It is easy to find good products to sell on Amazon if you think about Amazon 24/7; ie, when on social media, what’s on your house, and what you order yourself.
You can leverage your network of friends and family to source product ideas for selling on Amazon.
To verify your product idea, you need to look at your competition, the demand for the product, is there a gap in the market that need to be filled.
By analyzing the reviews of a competitor's product, it is easy to create a superior product that outperforms the competition.
Enroll in the Vine program, create an FBM listing and deliver the product fast, add a handwritten note and send a gift with your package, get your customers to post a picture on social media and send them a gift for that, using various software to automatically request a review, are some of the methods used to get reviews on Amazon.
You can increase your conversion rate by swiping out the images according to different holidays of the year.
You can put a comparison chart as one of your pictures to show why your product is better than your competition.

Quote of the Show: I do five things, the First one is the Vine Program. If you are brand registered, you can enroll in it. If you have a bad product it is a side note because it would be the fastest way to get hammered because those Vine Reviewer are brutal.

Links:

Personal - Website: https://trevinpeterson.com/
Personal - Instagram: https://www.instagram.com/trevinpeterson/
Personal - Linkedin: https://www.linkedin.com/in/trevin-peterson-464800125/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Faith Denniston. She is an Amazon expert with over 7 years of experience, an unrelenting thirst for knowledge, and an undeniable love of all things SEO and PPC! A Senior Brand Manager at My Amazon Guy, she helps sellers succeed and grow on Amazon's platform and navigate all of its many challenges. When she's not busy dominating Amazon's ever-changing landscape, you can find her curled up with a good fiction book or hanging out with her trusty sidekick and feline familiar, Annabelle. In today’s episode, she discusses mastering SEO on your Amazon listings.

Takeaways:

SEO is the foundation for your listing; you can’t index and drive traffic to your listing with PPC unless you have exact search terms in your listing.
Using the exact search term will impact your indexing, which impacts your searchability.
In order to perform effective keyword research, you should target keywords that receive at least 100 organic searches per month.
You should not put your competitor's brand name on your content to get indexed for that search term, but if your listing sells well, Amazon will show your listing when someone searches for your competitor's brand.
You can use the Alt Text section to add misspellings and Spanish keywords to your listing to get indexed.
When analyzing the search query performance report, if you find keywords with fewer impressions but more clicks and many "add to cart", you can use those keywords to drive sales by increasing your Ad spend.

Quote of the Show:SEO Phase 1 is looking at competitor listings, checking out keywords with minimum search volume, and going from there. Phase 2 is removing duplicates from the title, and bullet points and working on the backend terms, where we will be placing Spanish terms, misspellings, or something we would not necessarily want in the front end.

Links:

LinkedIn: https://www.linkedin.com/in/faithdenniston/
YouTube: https://www.youtube.com/@MyAmazonGuy

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Keith O'Brien. He is the Founder and CEO of Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management, as well as individual creative services designed to increase engagement and conversion. Since 2014, Keith’s companies have worked with thousands of eCommerce businesses, large and small. Keith now leads a team of keyword specialists, copywriters, photographers, creative directors, designers, data geeks, advertising strategists and brand managers to bring Page.One’s solutions to brands looking to scale their Amazon businesses. In today’s episode, he discusses how to use the product opportunity explorer to set strategy.

Takeaways:

Product opportunity explorer inside Amazon is a great tool for figuring out the size of the marketplace.
The product opportunity explorer tool gives you data on year-over-year trends of independent search words, trends of the niche, and click share of all the top sellers in the niche.
People usually look for products that elevate their status.
Small business badge, climate pledge-friendly badge are easy to get badges that you can get on Amazon.
Amazon’s choice badge, best seller badge, and best new release badge are easy-to-get performance-based 3 main badges on Amazon.
Depending on the category there are 16 to 60 listings appear on the first page on Amazon for a particular search.
If you are at the top couple of positions for a particular search term on Amazon you have to work hard to defend your place like you have to get hijackers off your listing and go after unauthorized resellers.
You can use AI tools like Chat GPT to go through your competitor's negative reviews and give solutions through your listing description, pictures, and video.

Quote of the Show:First, we divide the catalog into three tiers. Tier 1 is where the money is coming from. Tier 2 is the next round and Tier 3 is the sleeper opportunities. Then we assess the needs of the listings such as best-in-class pictures, content, videos and others.

Links:

Personal - LinkedIn: https://www.linkedin.com/in/keithbobrien/
Page.One - Website: Page.One
Contact Info - Phone: 833.467.2431
Page.One - LinkedIn: https://www.linkedin.com/company/page-one-agency/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Francisco Valadez. He is a Monterrey Tech (ITESM) graduate in Mexico with a Bachelor’s in International Business. He has spent most of his career as an entrepreneur involved in retail, wholesale, and private-label projects. He has led companies from humble beginnings to successful acquisitions. He got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central and has proven his understanding of successful strategies to grow a brand’s online retail presence. In today’s episode, he discusses using the search query performance to increase market share.

Takeaways:

You can add up to 100 characters in the alt text section of the A+ content images to improve SEO for the A+ content pages.
It is recommended to have at least 1500 words in the crawlable part of the A+ content pages.
If you can highlight a text from a section that is crawlable by search engines.
The brand store meta description on the A+ content pages will be indexed by Google.
An Amazon seller should analyze the correlation between clicks, add carts, purchases, and overall impressions, focus on relevant keywords with good conversion rates, and address pricing or image-related issues to increase sales, while also considering the profitability of their impression share strategy.

Quote of the Show: First, we want to understand the % share of the impression for a keyword. That means how many times your listing appears for that search term. Then we want to understand how many clicks we are getting from those appearances.

Links:

Email – My Amazon Guy: francisco@myamazonguy.com
LinkedIn – Personal: https://www.linkedin.com/in/franciscojvaladezj/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Aaron Singer. He is the Chief Strategy Officer and Chief Legal Officer at BRANDED. Legal, operations, and people executive experience in designing and implementing strategic initiatives across all functions of the business. Expertise in taking companies public through IPO and SPAC transactions, corporate and finance transactions (including M&A, equity financing, debt financing, and turnarounds), organizational management (including the development of initiatives, goals, and performance indicators, HRIS, and training & development), corporate governance, risk management, litigation, QA, and regulatory matters. Proven track record in hybrid roles driving operational execution and creating and preserving value. Effective team leader, negotiator and communicator. In today’s episode, he discusses building a high value challenger brand.

Takeaways:

A challenger brand is a brand that has the potential to compete with established brands in the market. It is a brand that has a strong brand story and can potentially disrupt the market with its products or services.
When looking for brand to acquire the size of the brand is not as important as its staying power and potential for organic growth.
When acquiring a brand, it is crucial to conduct a quick but deep diligence process to get a sense of the business and consider standard analysis such as customer acquisition.
The initial phase of acquisition discussions focuses on determining if the brand fits the potential buyer's business model and identifying any significant risks, followed by the sharing of term sheets and more in-depth due diligence before legal documents are shared and specifics of the deal are ironed out, with a letter of intent outlining the broader parameters of the deal.
A seller should have a vision and awareness about their brand, its challenges, and where they want to go.
The profit margins of a company vary depending on the stage of the brand's life cycle and the number of supporters.
7% rule or the mehrabian rule says that 7% of the message is carried in words, 38% in tone, and 55% in body language. Therefore, if a person is not seeing the person they are talking to, they can work backward from these percentages. An Amazon seller should keep in mind that video calls are essential for remote team communication to prevent misunderstandings and improve work culture.

Quote of the Show: Challenger brands are brands that compete in spaces that are big areas such as household cleansers, vitamins, supplements, and personal care products that are seeking to compete with large brands that have a set way of doing things and may not be able to turn on a dime to changing perceptions or do product development at our speed.

Links:

LinkedIn – Personal: https://www.linkedin.com/in/aaron-m-singer/
Branded – Linkedin: https://www.linkedin.com/company/joinbranded/
Branded – Website: https://joinbranded.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today’s episode is Mordechai Hoffmann. He is a seasoned Amazon/e-commerce seller with over a decade of experience in the industry. He is passionate about sharing his wealth of knowledge and experience with others, and has established himself as a respected figure in the field. Currently, he serves as the Director of Red Moose Shoe Care, where he utilizes his expertise to help drive the company's growth and success.

In his upcoming talk titled "Leveraging Your Brand Story," Mordechai will share insights on how to develop and communicate a compelling brand story that resonates with customers and drives sales. With his extensive experience in the e-commerce industry, he is well-positioned to offer valuable tips and strategies that can help businesses of all sizes succeed in today's competitive market. If you're looking to take your brand to the next level, Mordechai's talk is not to be missed.

Takeaways:

Now you can use the brand story section to show customers additional products, upsell products and keep them in your ecosystem.
The storefront should be the foundation of any brand on Amazon.
Your storefront is like a micro website on the Amazon Platform.
The purpose of a storefront is to make customers look at the rest of your products and increase your average order value.
You can launch the variations as separate listings and enroll them in the vine program and when you get 30 reviews each you can combine them. This will help you to get more reviews for a listing.
You can create variations as single listings, send inventory without publishing, sign up to the vine program, get reviews, combine them, and then publish with those reviews.
Now on A+ content pages, the brand story section there are small modules that plug into your storefront.
Because of this revamped brand story section, you can give customers a more visual way of browsing your catalog and you are able to increase visitors going to your storefront and increase sales.

Quote of the Show: Brand story is there to give more context about the brand and the breadth of the Amazon catalog of the seller. We are using it as a way to show additional products, upsell and keep them in our eco system of our products related to the one they are shopping for.

Links:

Linkedin – Personal: https://www.linkedin.com/in/mordechai-hoffmann-%F0%9F%AB%8E-a7a25159/
Twitter – Personal: https://twitter.com/mordechaihoff
Red Moose USA – Website: redmooseusa.com

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to http://argometrix.com/

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The guest on today's episode is Dr.Chas Fox. He has 25 years of experience in the area of operations, sales, marketing, and communications in the consumer goods market. He has a history of success in building teams of exceptional people. His experience is focused on both wholesale and direct-to-consumer markets. He specializes in turning around financially stressed companies by designing and implementing new strategies with multichannel customer touchpoints. His cognate for the doctorate in business administration (DBA) was Strategic Management and his dissertation was on Amazon.

His recent publications include How to Turn Your Idea into a Successful Product (Fox, 2021) and How to Run an Internet Business Now (Fox, 2021). His first book was You Can’t Be Too Fast, 101 Ways to Increase Your Speed (1989). In 2020, He finished his doctorate in business administration at Liberty University. In today’s episode, he discusses building your product development that drives growth.

Takeaways:

When you have people from different departments on your product development team, you can take advantage of the different perspectives they have and invent new products.
When developing products you should always ask yourself; why does the customer want this product?
Building a culture within a company will help bring creativity and teamwork forward.
Your images should show what your product can do according to your bullet points and features.
You can access premium A+ Pages, if you have 15 approved A+ content pages. (It even can be different variations of the same ASIN)
You need to process your inventory fast and get it moving.

Quote of the Show: New products drive revenue. They drive revenue from the sale of new products but also they drive revenue from your existing products. For example, we had products that sold 3,000 units a year for 30 years and with our new product development approach, such products ended up generating up to 5,000 units a year.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/chasfox/
Personal – Website: https://www.chasfox.net/
Personal – Twitter: https://twitter.com/ChasFox20
Micro-Mark – Website: https://www.micromark.com/

How to Turn Your Idea into a Successful Product by Dr. Chas Fox - https://www.amazon.com/Turn-Your-Idea-Successful-Product/dp/1946466689

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Chad Rubin. He leads Profasee’s operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He’s also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. In today’s episode, he discusses assigning the right price to your products.

Takeaways:

Having a dynamic pricing structure can maximize your profit and increase sales.
You can use AI technology to make your price dynamic and find a suitable model to maximize profit.
Most times topline growth comes from reducing the price and bottom-line growth comes from reducing the expense.
There are a lot of services associated with Amazon to help hellers handle returns, suspensions, issues with fees, etc.
The third-party app that helps to prevent returns from happening is called the “On-Site Program”.
When entering Amazon it is really important that you have a mentor.

Quote of the Show: It is pretty simple; you increase your price as everyone says. Sometimes that might be the right decision. On the other hand, lowering the price might be more beneficial. When you lower your price, you might increase your demand, which pushes up your unit velocity. The knock-on effect not only produces more profit dollars but also increases your ranking.

Links:

Website – Profasee : https://profasee.com/
Twitter – Profasee : https://twitter.com/theeprofasee
LinkedIn – Profasee : https://www.linkedin.com/company/81280009
LinkedIn – Personal : https://www.linkedin.com/in/itschadrubin/
Twitter – Personal : https://twitter.com/itschadrubin

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To learn more about Amazon PPC Campaigns, check out Mina Elias episode:

Website : https://argometrix.com/Everything-You-Wanted-to-Know-About-Amazon-PPC-Campaigns

Youtube : https://youtu.be/YJyFgUsobnI

Buzzprout : https://www.buzzsprout.com/1835870/12305265

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Rick Wong. He is the founder of the Amazon PPC Agency SellerMetrics, previously he was an Amazon seller and was able to achieve a 7-figure exit in 2020. Other than geeking out on Amazon PPC he likes to spend his time playing beer league hockey with his other out-of-shape friends and taking his daughter to her dance classes. In today’s episode, he discusses deconstructing success with amazon PPC.

Takeaways:

If you are launching a completely new product, you will have to pay more money for PPC campaigns to acquire data.
If you are launching a product related to the current product catalog which has similar keywords, then you do not have to spend too much money on discovery campaigns.
If your listing is not optimized, it is a waste of money spent on PPC campaigns.
Anything that can answer or explain the use of your product is conversion rate positive.
When you have a product bundle or a kit it will help if you have an unboxing video on your product page.
If your offer is better than the product you are advertising on and you make it obvious that your offer is better you’re acos will be lower.

Quote of the Show:Advertising-ready means that #1- You have enough stock to scale to a certain point. #2 – At the very minimum, you need 8 product images and the main photo is the most important, which needs to be mobile-ready. And then there is more…

Links:

LinkedIn – Personal: https://www.linkedin.com/in/rickwnwong
Website – SellerMetrics: https://sellermetrics.app/
Youtube Channel – SellerMetrics: https://www.youtube.com/@sellermetrics

Special Offer:

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Stephenie Rodriguez. She is a Keynote speaker, serial entrepreneur, big data evangelist, Founder of WanderSafe, WSL Alumni, and mentor. Innovation is her driver, and she is on a mission to impact 1 billion lives by 2025 in support of the UN Sustainable Development Goals.

After leading digital strategy and transformation projects for multinational, multibillion-dollar travel companies including SSP - the food travel experts and Club Med for the past 10 years, she has embarked on an entrepreneurial venture that combines her vast knowledge of the travel industry, the necessity of safety solutions for travelers and commuters and the enterprise opportunity that exists for tourism boards, airlines, and airports to capitalize on insights from big data related to the female travel decision maker. In today’s episode, she discusses the story of a commitment to impact 1 billion lives.

Takeaways:

Safety comes down to information, environmental awareness, and equipment.
Domestic violence rose during the pandemic and now it is referred to as the shadow pandemic
If you want to archive big things in life, set big goals.
Whatever happens in life do not stop fighting for what you believe.

Quote of the Show:The universe doesn’t work against you, it works with you, I stood up in Geneva at the UN in 2019 and declared that I was on a mission to impact 1 billion lives by 2025 and I kept on saying that throughout my recovery.

Links:

LinkedIn – Personal: http://www.linkedin.com/in/digitalgodess
LinkedIn – Wandersafe: https://www.linkedin.com/company/wandersafe/
Facebook – Personal: https://www.facebook.com/DigitalGodess
Twitter – Personal: https://twitter.com/Digitalgodess
Instagram – Personal: https://www.instagram.com/digitalgodess/
Pinterest – Personal: http://www.pinterest.com/DigitalGodess
Website – Wandersafe: https://www.wandersafe.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Dana Mavros. She is an executive leader with a 25+ year career in the Electrical Industry. She is a leader in Business Development, Strategy, E-Commerce, Market Penetration, and Sales and Marketing. Her impressive Business Administration background allows her to quickly assess organizations and determine areas for opportunity and growth. She holds an MBA in Finance from The University of Chicago Booth School of Business. In today’s episode, she discusses how to build and grow a b2b brand on the Amazon b2b marketplace.

Takeaways:

Amazon now focuses on B2B sales.
Amazon is all about customer obsession and making it easy to buy.
Globally, B2B business is worth over 12 trillion dollars.
In order to sell to government-funded organizations, you must meet certain requirements.
Getting a badge from Amazon will help you increase your sales.
You can not use PPC for B2B sales, you need to target search criteria.

Quote of the Show:The wholesale distributors or contractors want to take care of their customers in any way they can. So, if they cannot source an item from their regular distributors because they are not authorized for it, they will go and source it from Amazon. That is just one piece of it.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/danaemavros/
AMZTailored – Website: https://www.amztailored.com/
AMZTailored – LinkedIn: https://www.linkedin.com/company/amztailored/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Dima Kubrak. He is an 8-figure Amazon seller and founder of Sellerise and ASAP Warehouse. He has been running his own businesses since he was 19 years old and knows what it takes to succeed on Amazon. He is a TOP Amazon & eCommerce events speaker, mentor, and coach. In today’s episode, he discusses defining the right strategy for the right keywords.

Takeaways:

When doing keyword research, you need to make decisions based on sales volume and not according to the search volume.
You can use your email list, brand-loyal customers, monthly discounts, or promo coupons to increase sales on Amazon.
Your main image will directly contribute to your CTR (Click through rate).
You can use FBT (Frequently brought together) to promote new listings.
You can be indexed for restrictive keywords by adding them in the Q&A section.

Quote of the Show:We usually launch with a high price and we include a higher clip coupon. We then make the clip coupons smaller and smaller. This way we will not have problems with Amazon when we want to raise our prices.

Links:

Email: admin@sellerise.com
Facebook: https://www.facebook.com/dima.kubrak.33
Instagram: https://www.instagram.com/dima.kubrak.33
LinkedIn: https://www.linkedin.com/in/dima-kubrak-72250563
YouTube: https://www.youtube.com/channel/UCV9RtiT0SMr8aawWWzcSxVg

Sellerise:

Website: https://sellerise.com
Facebook: https://www.facebook.com/sellerise
Instagram: https://www.instagram.com/sellerise
LinkedIn: https://www.linkedin.com/company/sellerise
YouTube: https://www.youtube.com/c/Sellerise

ASAP Warehouse:

Email: partner@asapwarehouse.us
Address: 2774 NW 29th terrace Fort Lauderdale Fl 33311
Website: https://asapwarehouse.us
Facebook: https://www.facebook.com/asapwarehouse.us
Instagram: https://www.instagram.com/asapwarehouse.us
LinkedIn: https://www.linkedin.com/company/asap-warehouse
Telegram: https://t.me/asapwarehouse

SPECIAL OFFER:

**Get your access to SELLERISE with 10% monthly by using a special discount code AMAZONLEGENDS10

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Izabela Hamilton. She is a highly respected keynote speaker, business strategist, and advocate for wealth creation who has devoted her life to helping others achieve financial freedom. She is the CEO and Founder of RankBell. She is a technology enthusiast passionate about all things AI, blockchain, brain development, mindset, power, intelligence, spirituality, and personal growth. She is on a mission to inspire and help entrepreneurs build and grow profitable businesses. As a motivational speaker and industry leader, Izabela hopes to inspire women and young entrepreneurs to follow their dreams, follow through on their ideas and achieve and maintain financial independence and stability, using her own personal experience of her hard-earned success as a tool to successfully leading and navigating her discussions. In today’s episode, she discusses putting on the customer's hat for listing success.

Takeaways:

Your success can be replicated if you know who will use your product primarily (Primary audience).
If you've already figured out who your primary audience is, you can reach out to some of them and get their ideas.
Your community will help you if something happens to your listing when you create your own following.
Amazon's fundamentals remain the same no matter what changes take place.
A brand's connection with its customers ultimately determines whether it will succeed.

Quote of the Show:When you are trying to attract everyone, you will attract no one. Define who your customer is, create his or her avatar and go after what they like, how they live.

Links:

CEO & Founder of www.rankbell.com (Marketing agency for Amazon brands)
Linkedin: https://www.linkedin.com/in/izabela-hamilton-a3829947/
Facebook: https://www.facebook.com/IzabellaLoveee
Instagram: https://instagram.com/bela.iza.bela
Twitter: https://twitter.com/izabelaluv
Helium10: https://www.helium10.com/author/izabela-hamilton/
Forbes article: https://www.forbesindia.com/article/brand-connect/izabela-hamilton-ceo-founder-of-rankbell-providing-financial-freedom-to-sellers/62629/1
Youtube:https://www.youtube.com/results?search_query=izabela+hamilton
Podcast: https://sellersessions.com

For the free Shopper Avatar course: Email Izabela at bell@rankbell.com
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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Shan Shan Fu. She is the founder of Millennials In Motion. It is a Miami-based e-commerce brand that specializes in high-quality, fashionable, clothing & accessories and more to support charity. Also, the Head of Business Development for Trivium Group which helps in managing Amazon ads for brands. Profitably scaling ads and creating winning strategies on Amazon through strong systems, a sharp team, and no AI. In today’s episode, she discusses leveraging etsy for product launches on Amazon.

Takeaways:

The margins on women's clothing are very small.
Launching a product on Etsy is much easier than on Amazon.
With Etsy's algorithm, you can start getting data in just 3 days after you launch.
It is hard to make a profit when you source products from Alibaba.
It is estimated that clothing has a return rate between 20% and 30%, mostly due to size issues.
Selling on Amazon is a better start than selling on your own website.

Quote of the Show: 80/20 rule tells you 80% of revenue will come from 20% of your products. So, I launch on Etsy first as it is much easier and you get data in 3 days to see if your product is in the 20%.

Links:

LinkedIn: https://www.linkedin.com/in/shanshanfu/
Youtube: https://www.youtube.com/c/ShanShanFu
Trivium Group: https://triviumco.com/
Free PPC Audit with 30-Minute Video Advice: https://triviumco.com/pages/shanshan

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Mark Goldfinger. He is the Vice President of Growth and Business Development at Unybrands. His tenure holds extensive expertise in startups' growth and international expansion, most notably at WeWork. Having occupied many senior roles concentrated on hiring and building sales teams, opening businesses in new markets, building strategy in existing markets, and helping to overcome obstacles in priority markets, Mark holds expert knowledge of what it takes to find a successful business and knows the ins and outs of the businesses Unybrands are looking for. In today’s episode, he discusses breaking down the value of a brand.

Takeaways:

To qualify for acquisition the brand should have a strong USP(Unique selling proposition), year-over-year growth, strong momentum, not be too seasonal, and have strong reviews.
If someone is building multiple brands on the same seller account, it is best to maintain the financials separately.
It is better to maintain a profit margin higher than 20% for your brand.
When a brand is acquired the debt will still be your responsibility to pay.
The time to close a deal usually will take 4 to 6 weeks from the first outreach to signing the API.

Quote of the Show:Typically, you can expect 70-80% of the deal value to be cash at the closing followed by the remaining 20-30% over the next 1-3 years in some sort of stability or earn out mechanism, where if the revenue continues to grow, we will pay out at x or y.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/mark-b-goldfinger-mba-7aa73928/
Unybrands – Website: www.unybrands.com
Unybrands - LinkedIn: https://www.linkedin.com/company/unybrands/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Mina Elias. This is his second time on Amazon Legends Podcast. He is a former competitive MMA fighter and entrepreneur, a multiple seven-figure seller in the supplement industry, an investor, an Amazon PPC expert, and founder of Trivium Group and PPC University. He excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve. In today’s episode, he discusses everything you wanted to know about amazon PPC campaigns.

Takeaways:

If your spending stays the same and you notice that your sessions drop, you are now experiencing a drop in organic sales.
If your sessions drop and your PPC does not drop in an equivalent manner, your profits are going to go away.
The majority of your traffic will generate from 30 to 50 maximum keywords.
BSR or Best Seller Rank is like a rank in a race.
When you look at PPC sales and your organic sales separately, it is completely unpredictable.
The main factors that influence your click-through rate are your main image, your title, Your price, Your star rating, Your reviews, and if you are prime or not.
You can use variations and create a small pack and advertise it because it is cheap your click-through rate will increase, and once on the listing people will buy the standard pack because it is a better deal.

Quote of the Show:I look at our cost per acquisition and say what is the cost you want. This will come from two metrics. The cost of your traffic and your conversion rate. You combine them to calculate your cost per acquisition.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/mina-elias-52313772
Personal – YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw
Trivium Group – Website: https://triviumco.com/
Trivium Group – Free PPC Audit & Strategy for Amazon Legends audience: https://triviumco.com/pages/srt/amazonlegend
PPC University – Website: https://www.theppcuniversity.com/
MMA Nutrition – Website: https://gohrdwrk.com/
MMA Nutrition Amazon Storefront: Visit Store

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is John Hefter. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.

As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success. In today’s episode, he discusses how Thrasio became successful in launching new products.

Takeaways:

When you are starting out, you need to have differentiation in your product from your competitors.
If you have an existing product, before moving on to selling a completely different product, it is better to sell a product related to the existing product that you have experience selling.
When you have a high-volume product, you should promote related products with a package insert.
The reason people want to buy your business is that they have a tremendous upside in the under-optimized product, that your business is easily understood, and that your revenues are predictable.
Find a community that is related to what you are doing and connect with them.

Quote of the Show:If I want to launch something new, one of the things I tell everyone new on Amazon is that if you hear of a product that is the hottest new thing, it is already too late.

Links:

LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Michael White. He is an entrepreneur/model/musician. He is the founder of Wallace White Co a watch company, After graduating with an economics degree from Northwestern University, He worked at Strategy&, PwC doing corporate strategy for 2 years. He built a brand community with robust social media platforms on Instagram, Tik Tok, Twitter, Pinterest, and LinkedIn where his customers love and champion the brand. He led investor meetings that resulted in a six-figure fundraising round at a $1M valuation. In today’s episode, he discusses leveraging your social media presence in a new launch.

Takeaways:

TikTok following can be converted to your Amazon sales effectively without advertisement cost.
There are a lot of significant advantages to getting your brand registered. Some of them are,

1) You will be able to apply for attribution
2) You will be able to apply for the brand referral program.
3) You will be able to upload videos.
4) You can create A-Plus content pages and premium A-Plus content pages.
5) You will get access to the vine program.
6) You will get access to search quarry performance reports.

You always need to have about 12 keywords you are targeting in your listing and on your ad campaigns.
How to use helium 10 to find keywords and optimize your listing.

Quote of the Show: The digital economy was dominated by Amazon and once I got my head around that, I started managing this watch business that was generating 99% of its business on Amazon. I left more motivated to start my own brand.

Links:

LinkedIn – Personal: https://www.linkedin.com/in/mike-white-1601b0a8/
Wallace White Co - Website: wallacewhiteco.com
Wallace White Co - Instagram: https://www.instagram.com/wallacewhiteco/
Wallace White Co - Facebook: https://www.facebook.com/wallacewhiteco

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Arik Oganesian. He is a seasoned entrepreneur, a former amazon seller, and a partner at Pilot Wave Holdings, an acquisitions firm. He currently leads the eCommerce vertical and has a wealth of experience in leveraging technology and analytics to transform products and businesses. Prior to joining Pilot Wave, Arik co-founded Tapuya Brands, an Amazon brand accelerator. With his background in engineering, data science, and M&A, Arik is committed to the belief that tying operations with financials are the foundation for success in an Amazon business. In today’s episode, he discusses using KPIs to measure and predict success.

Takeaways:

Amazon's seller lifecycle consists of 4 stages that a seller goes through.
Now amazon encrypts the customer’s name, email address, and physical address for FBA customers.
The churn rate is no of return customers after the initial purchase.
Amazon uses the same encryption every time for one particular customer.
There are AI programs that can use encryption to track repeat customers.

Quote of the Show:How do we understand on a macro level what Amazon wants to do, and how do we manipulate the game where we are optimizing for the success of the business?

Links:

Personal - Email: Arik.oganesian@pilotwaveholdings.com
Tapuya Brands - Website: Tapuyabrands.com
Website - Pilotwaveholdings.com
Personal - Linkedin: https://www.linkedin.com/in/arik-oganesian/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Toni Raehalme. He is an accomplished 8-figure Amazon seller and coach. With a team of over 40 employees from the Philippines, he has made a name for himself in the e-commerce industry. His expertise extends beyond just selling on Amazon, as he is dedicated to helping entrepreneurs establish their presence on the platform and build a top-performing team. He provides valuable insights and strategies for building a strong brand, optimizing product listings, and finding the right employees to take their business to the next level. Toni's mission is to support entrepreneurs every step of the way on their journey to success on Amazon. In today’s episode, he discusses low risk, low budget product launches.

Takeaways:

First, we need to find out what people are buying and then we need to sell an item for their needs.
You need to get a full understanding of the product cycle.
We need to find the products that are in the introductory phase.
We need to find keywords that have less than 300 listings.
Initially, we need to test our product in small quantities, such as 20-50 pieces.

Quote of the Show:The key question is “Is there space for us on the first page, can we differentiate from all the other listings, are we able to provide more value?” One thing we want to avoid is saturation.

Links:

Linkedin - https://www.linkedin.com/in/toniraehalme/
Website - https://www.tonyandvik.com/
Instagram Profile - https://www.instagram.com/toni.raehalme/
Join the Free 5-day Viral Product Challenge - https://www.facebook.com/groups/elevenxfreedomhackers

Special Offer:

Message him on Instagram to get the Perfect Product Blueprint which is the foundation for product development not only for him but also for his students including fellow 8-figure Amazon sellers.

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Reggie Young. He is a 7-Figure eCommerce entrepreneur and Exit Planning Advisor. Within 1 year he was able to sell his first Amazon business and reach 7 figures. His mission now is to help others find, start, scale, and sell their online business while continuing to operate his own. In today’s episode, he discusses slowing down to discover the fundamentals of success.

Takeaways:

If you are stuck on a problem you can't solve, it is better to slow down and do something else. You will eventually find the solution.
Slowing down means reducing all inputs.
Put a reminder on your phone to remind you to take a break.
It will yield several different results to approach problems from different perspectives.
We do not want to blindly accept what people tell us, we really want to find those answers within ourselves.

Quote of the Show:Slowing down sometimes brings you to a worse place, but the reality is you are already there. It is just that you are now witnessing it.

Links:

ReggieYoung – Website: https://reggieyoung.com/
ReggieYoung– LinkedIn: https://www.linkedin.com/in/reggieyoung/
ReggieYoung – Facebook: https://www.facebook.com/messages/t/reggrocket
ReggieYoung – Instagram: https://www.instagram.com/reggie.k.young/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Matt Rosenthal. He is a Senior Brand Manager at Perch, a leading consumer goods company that buys and builds brands sold online and in stores across the globe. Prior to joining Perch, He worked as Director of Marketing at Pure Hockey, the nation's largest specialty hockey equipment retailer, where he led a team of marketing professionals focused on improving customer acquisition, retention, and lifetime value, and also oversaw all customer-facing marketing communications. Matt also worked in the Analytics Consulting group at Harte Hanks, helping B2B and B2C businesses achieve smarter customer interactions. He holds an MBA from Boston University and a B.B.A. in Marketing from the University of Richmond. He has specific experience leading initiatives relating to customer loyalty programs, brand management, and corporate strategy development. In today’s episode, he discusses unlocking the potential of Amazon promotions.

Takeaways:

Having a clear understanding of your true costs is important.
A good sense of forecasting can help you save on storage costs.
The best way to sell your excess FBA stock is to reduce prices and offer promotions rather than bring it back.
Take your time when changing prices and do it gradually.
There is a $150 fee to run a lightning deal and you cannot choose the time when it takes place (Amazon assigns a 12-hour window).
It is imperative that you find people who love your product and win them over.

Quote of the Show: Running a coupon is generally better than not running a coupon in terms of conversion rates. The optics will be good and people will be incentivized to make a purchase. However, from the data we have seen, there is not a huge difference between running a 5% off and 10% off.

Links:

Personal – Linkedin: https://www.linkedin.com/in/mattrosenthal22/
Perch – Linkedin: https://www.linkedin.com/company/perchhq/
Perch – Website: https://www.perchhq.com/
Perch – Youtube: https://www.youtube.com/channel/UC_PQ1fKyuo6YLs_spUrWxDw
Perch – Facebook: https://www.facebook.com/PerchHQ/
Perch – Instagram: https://www.instagram.com/lifeatperch/
Perch – Twitter: https://twitter.com/perch_hq

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Jay Perkins. He has a decade of experience in e-commerce. He got his start in e-commerce while in sales at a major e-commerce software provider and started his first business on the product he sold. He specializes in sales and creative marketing to help build communities of raving fans for brands. He successfully exited his first brand in a transaction with one of the largest e-commerce aggregators in the world and now works on building his new project, www.living.fit. In today’s episode, he discusses achieving month-over-month growth with your launch.

Takeaways:

Choosing the best product to sell is crucial to success.
You want to create a decent relationship with review sites to get your product link on their sites.
First, do keyword research and create your products accordingly.
Starting out, you should plan to spend about a thousand dollars on advertising.
When you are getting started you need to have a certain budget for free giveaways for reviews.
Your listings need to include a Q&A section based on what your competitors are asking.

Quote of the Show:If you have a good strategy on how to identify products, how to identify keywords, and create content around it, then it is a matter of solving supply chain issues and margins, over time you will do all right.

Links:

Personal – Linkedin: https://www.linkedin.com/in/jay-perkins-62bbb5b/
Living.Fit – Linkedin: https://www.linkedin.com/company/living-dot-fit/
Living.Fit – Website: https://www.living.fit/
Living.Fit – Facebook: https://www.facebook.com/LivingFit-902949083222595
Living.Fit – Instagram: https://www.instagram.com/living.fit/
Living.Fit – Youtube : https://www.youtube.com/channel/UCYUSG_wrOEgus5op7ESXEkQ
Living.Fit – Twitter: https://twitter.com/LivingFitApp

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Omer Muhit. He is a successful Amazon seller who specializes in reselling books. Over the years, he has sold millions of books. His computer science background has been a significant asset to his business, as it allowed him to co-found a software company that provides powerful tools and services for other Amazon sellers. In today’s episode, he discusses retail arbitrage, an alternative business model for online arbitrage.

Takeaways:

Selling used books can earn you a good living.
It is important for you to keep track of the inventory value you hold.
If you want to sell used books online, you can start with books you already have, or you can get books free from your friends or neighbors.
You can buy used items in bulk from nonprofit organizations for a lower price, then resell them for a profit.

Quote of the Show: Amazon has different criteria for measuring seller performance on inventory. If it is a fast-moving item, we send it to FBA. If it is a slow-moving item, we use the merchant-fulfilled model.

Links:

Personal – Linkedin: https://www.linkedin.com/in/omer-muhit-74b730b4/
OneStart Labs: https://www.linkedin.com/company/onestart-labs/
Bookz Pro – Linkedin: https://www.linkedin.com/showcase/bookzpro/
Bookz Pro – Website: https://www.bookzpro.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Ben Donovan. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce.In today’s episode, he discusses constructing a package insert that gets results.

Takeaways:

Building a brand is more valuable than just selling items just to generate cash flow.
A brand builder's primary goal is to build an audience.
You should not rely solely on one method to generate sales, such as Amazon.
Offer value to the customers who purchased your product such as giving a gift when they sign up to your email list and it will help to build your audience list.
In order to succeed, you need to solve a problem more efficiently than your competitors.
First, diversify and maximize the opportunity of the existing products that you are already selling before moving on to new products.

Quote of the Show:

Product Potency Formula is a trifecta of selling products that solve problems for a specific group of people.

Links:

Personal – Linkedin: https://www.linkedin.com/in/benrdonovan/
Brand Builder University – Linkedin: https://www.linkedin.com/company/brand-builder-university/
Brand Builder University – Website: https://www.brandbuilderuni.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Will Haire. He is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. In today’s episode, he discusses exploring Amazon Warehouse & Distribution (AWD) service.

Takeaways:

Amazon launched a new warehouse direct service called Amazon Warehousing and Distribution.
FBA no longer allows you to send as many pieces as you want per SKU.
By using AWD, you will no longer need to use a third-party logistics company to ship to Amazon.
Online retail sales now account for 15% of total retail sales.
Amazon's impressions are much more valuable than other advertising platforms.

Quote of the Show:There are two methodologies to measure the success of a listing. You are either in growth mode, where you can operate at a loss with the goal of earning BSR around relevant keyword terms and ranking better. The other aspect is profitability.

Links:

Personal – Linkedin: https://www.linkedin.com/in/willhaire/
BellaVix – Linkedin: https://www.linkedin.com/company/bellavix/
BellaVix – Website: https://www.bellavix.com/
BellaVix – Twitter: https://twitter.com/BellaVix_Amazon
BellaVix – YouTube: https://www.youtube.com/channel/UCcmI07QfcB4BYv7UvNZbaKw

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The guest on today's episode is Anton Herman. He co-founded a SaaS startup company: SPACEGOATS simplifies global expansion for your E-Commerce business – as the CMO of the company he’s currently overseeing the Marketing and Sales department. In today’s episode, he discusses business models for expansion into European marketplaces.

Takeaways:

The most important thing that brands need to know before expanding into European marketplaces is compliance.
The easiest way to enter the European market is through a distributor.
You have to add the cost of VAT to the item price.
In Germany, the minimum VAT is 19%.
Amazon applies their fees on the gross price when selling in Europe and this will make the amazon fees higher.

Quote of the Show:We have a regulation in Europe and U.K that every product that is sold on the European Marketplace needs to have a company liable for the product sitting in this region.

Links:

Personal – Linkedin: https://www.linkedin.com/in/anton-hermann-a13b82133/
SpaceGoats – Website: https://spacegoats.io/
SpaceGoats – Linkedin: https://www.linkedin.com/company/18888675/
SpaceGoats – Youtube: https://www.youtube.com/channel/UCe5T55BDs9ZiPhZWSVswlMg/
SpaceGoats – Facebook: https://www.facebook.com/spacegoats.io/
SpaceGoats – Instagram: https://www.instagram.com/spacegoats_io/

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The guest on today's episode is Paul Willmes. He is the Vice President of Products at Juvo+. He has 20 years of experience driving product development, production management, operations, marketing, and sales in the US and internationally. He Built companies from the ground up and helped established companies grow revenue, profitability, and operational efficiency. He has a track record of success with startups, early stage, and post-IPO companies In today’s episode, he discusses Building a Portfolio of Private Label Brands.

Takeaways:

It is necessary to keep up with the constant changes that Amazon makes and adapt accordingly to those changes.
Use new technologies like AI to improve and make changes.
Need to keep enough inventory so that you will not go out of stock.
Your working capital requirement equals to how much inventory you need to keep in stock minus how much liquidity you are generating.
Tracking your spending on sponsored products and organic products would be helpful.
On video ads, the click-through rate is high.

Quote of the Show:
Having that sensibility about that individual product and its lifecycle, ecosystem and dynamics takes a lot of human effort.

Links:

Personal – Linkedin: https://www.linkedin.com/in/paulwillmes/
Juvo+ - Linkedin: https://www.linkedin.com/company/juvoplus/
Juvo+ - Website: https://www.juvoplus.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Vincent Montero. He works as a Senior Product Marketing Manager for Helium10. He worked throughout his career in digital marketing as a consultant, salesperson, business development director, and marketing manager.

His Amazon Specialties:

PPC Campaigns (including Sponsored Product Ads, Sponsored Brand Ads, Product Targeting Ads and Product Display Ads)
Competitive Keyword & ASIN Research (utilizing latest 3rd party tools)
Product Listing Optimization (including back-end Keyword page)
Promotions (including Coupons, Lightning Deals, Promo Codes, etc.)
Brand Registry Consultation
Enhanced Brand Content Creation & Consultation
Storefront Creation & Consultation

In today’s episode, he discusses leveraging dayparting with helium 10 adtomic.

Takeaways:

Optimizing companies using dayparting.
To make a decision about dayparting you need to collect data for at least 30 days.
Dayparting is not for good-performing campaigns, It is for bad-performing campaigns.
When you are running PPC your goal is not PPC sales, your goal is to increase the total sales.
All PPC is to make sure that your product is seen as many times as needed during the shopper's consideration cycle.

Quote of the Show:It is not just pause and unpause but also increase/decrease the budget, or even get a layer deeper and adjust the bids up and down during less than peak performance times.

Links:

Personal – Linkedin: https://www.linkedin.com/in/vmontero/
Helium 10 – Website: https://www.helium10.com/
Helium 10 – Linkedin: https://www.linkedin.com/company/helium10/
Helium 10 – Facebook: https://www.facebook.com/Helium10Software/
Helium 10 – Youtube: https://www.youtube.com/channel/UCpBvckYg2UXArcfzRcjpPjw/?sub_confirmation=1
Helium 10 – Twitter: https://twitter.com/helium_10/

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The guest on today's episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry. He has a Master's degree in International Trade Management and Purchasing. In today’s episode, he discusses strategies to build a private label from the ground up.

Takeaways:

Do not run too many campaigns.
You have to have keyword research.
Use long tail keywords for a cheaper cost.
First, you have to spend more money on advertising.
When you have enough data from your campaigns select the most profitable ones and archive the rest.
When you do advertising keep in mind the main goal is to improve your organic ranking.
Knowledge is like printing something on paper that deteriorates in value the moment it is acquired.

Quote of the Show: My recommendation is to take the long tail keywords as exact match. This will not only be cheaper but it will also have your sales velocity going at lower ACOS.

Links:

Personal – Linkedin: https://www.linkedin.com/in/louis-roubert/
Thrasio – Website: https://www.thrasio.com/
Thrasio – Linkedin: https://www.linkedin.com/company/thrasio/
Thrasio – Instagram: https://www.instagram.com/thras.io/
Thrasio – Facebook: https://www.facebook.com/thrasio/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is John Berggren. He is the Marketing Director at Acquco and leads advertising efforts on and off of Amazon for their portfolio of brands. He has worked in advertising for almost a decade and has focused on driving online sales for DTC and Amazon businesses. He has successfully scaled many Amazon businesses including taking one from $0 to $10 million dollars in 90 days. In today’s episode, he discusses winning PPC strategies that get results.

Takeaways:

Use your product image in your ads.
Show available colors in your product picture.
Use all of the advertising resources available to you.
You cannot calculate the amount of opportunity and potential you have on amazon.
Register for the brand referral bonus program.
Don’t be afraid to use the external traffic for conversion

***Quote of the Show:

You can use Helium 10 to see what the top keywords are and how much volume there is. If it is spread across many keywords, then take the long tail approach. Sometimes you see 90% of the search volume is within one term, then go a different direction.***

Links:

Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/
Acqu.co - LinkedIn: linkedin.com/company/acquco/
Acqu.co - Website: https://www.acqu.co/
Acqu.co -Facebook: https://www.facebook.com/Acquco/
Acqu.co -Twitter: https://twitter.com/acquco

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Marcial Stewart. He is the definition of an innovator and entrepreneur. Playing in a gaming tournament, John Madden football to be exact. He lost a big prize pot and bragging rights to his hands being clammy from all the intense gameplay. His fingers slipped off the controller ten yards from the endzone, resulting in his running back getting hit and fumbling the football. He was devastated by the loss, and then proceeded to create a gaming glove designed for video gaming. His goal is to take this #1 ranked video gaming glove nationally and enter other markets such as the golf market, developing golf Sleekz, and fashion Sleekz. In today’s episode, he discusses building an amazon success story without knowledge.

Takeaways:

Make a product that solves a problem.
Make sure your innovation gets the intellectual property rights first.
Learn from the experts who succeeded.
Instead of using outdated content when searching on Google or YouTube, find up-to-date content and take their advice.
In order to get relevant results, type the current year at the end of your search.
It is best to start selling with FBA.
No matter what people say, never give up on what you believe in.

Quote of the Show:What was so amazing was that my product was heard all the way on the 4th floor of the trade show. I had tons of business cards and my sleeks were the most talked about product of the gaming market and I didn’t even know it.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/marcial-stewart-74a8058a/
Gripit Sleek – Website: http://www.gripitsleek.com/
Gripit Sleek – Website: https://www.youtube.com/@gripitsleekllc5373

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Jonne Välilä. He launched his own FBA private label brand in 2017. After selling more than 1 million pens on Amazon, he founded an Amazon agency with his team. He sold both his brand and agency and co-founded aggregator eBrands in early 2021. In today’s episode, he discusses Differentiating Yourself in Three (3) Different Levels.

Takeaways:

Create your own unique style.
Provide a demonstration of how to use the product.
Make the packaging more attractive.
Create how-to-use product videos.
Promote the benefits of using the product.
Implement the new changes fast (adapt).

Quote of the Show:Many sellers don’t put themselves in the shoes of the consumer. I would guide everybody to put themselves in the consumers’ shoes and ask what I actually see in my listing and how I solve a problem.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/jonne-valila
eBrands – Website: https://www.ebrands.com/
eBrands – LinkedIn: https://www.linkedin.com/company/ebrands-global/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Casey Hauan. He is an experienced sales & marketing leader with a demonstrated history of leadership, innovation, and passion for moving forward in both e-commerce and the brick-and-mortar retail world. He is skilled in sales identification presentations, retail marketing, event creation, scaling management, and consumer goods with both a regional and global focus. Casey developed as a strong enterprise development leader through his profession by starting his own business at age 10 and having organic relationships with every side of the retail world. Hauan earned his Bachelor of Arts Degree; focused in Public Relations/Marketing - Image Management from the University of Northern Iowa. Casey is the founder and owner of C.How Sports Marketing (A full-service "turnkey" sales representation and marketing firm) based out of Coralville, IA. In today’s episode, he discusses Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation.

Takeaways:

*Create your own following on social media.

*Create lifestyle posts about people using your product then you can get a lot more clicks, Likes, and shares.

*Best to post content on your social media page in about 2-3 days.

*Posting on social media on weekends is not good.

*To grow your amazon listing you need to use sources like social media to drive traffic.

***Quote of the Show:

Find some influencers that don’t have to be famous people at all. They should have a true passion for what you do and make them an ambassador of your product.***

Links:

Personal – Linkedin: https://www.linkedin.com/in/caseyhauan/

C.How Sports Marketing – Website: http://www.C.HowSports.com

C.How Sports Marketing – Linkedin: https://www.linkedin.com/company/c-how-sports-marketing/about/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is John Esborn. He is the Head of International Transportation at Perch. He has over 40 years of diverse experience in the supply chain industry. Heading up the ocean and air freight organizations, trade compliance, custom brokerage, hub operations, warehousing and fulfillment operations, and final mile delivery. His efforts have particularly focused on start-ups and new ventures. He gives back to the industry as a board member of CONECT.org where he also founded and chairs the international transportation committee and mentors members of the CONECT Young Professionals. In today’s episode, he discusses everything you wanted to know about transportation and thought was confusing.

Takeaways:

*Two main fundamentals of incoterms are FOB and CNF.

*Customs entry cost ranges from 90 dollars to 130 dollars.

*Need to find a good customs broker who knows the lows and helps you with the low requirements.

*Your customs broker is key to your success in business.

*You need to find your customs broker early on and do spend some time on interviews before hiring.

Quote of the Show:

You marry your customs broker and you divorce your freight forwarder.

Links:

Personal – Linkedin: https://www.linkedin.com/in/johnesborn/

Perch – Linkedin: https://www.linkedin.com/company/perchhq/

Perch – Website: https://www.perchhq.com/

Perch – Instagram: https://www.instagram.com/lifeatperch/

Perch – Facebook: https://www.facebook.com/PerchHQ/

Perch – Twitter: https://twitter.com/perch_hq

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is D.Scott Smith. He is a collaborator sitting at the juncture of strategy and execution. He is known as a “Motivational Listener”. Scott is a speaker, coach, and mentor who will inspire and motivate you. He has created and published the “Independent Planner”. An analog calendar with a unique daily Goal Tracking system. This planner was created specifically for solo entrepreneurs, freelance professionals, and small business owners.

Prior to becoming a full-on entrepreneur, Scott worked in large and small companies in leadership roles which include CEO, COO, and General Manager. He has lived and breathed financial services, agriculture, and manufacturing. Scott is involved with joint ventures because he believes in the power of networking. In today’s episode, he discusses your Roadmap to Success with Influencers on Amazon.

Takeaways:

*In order to be successful as a seller, you must have good connections.

*A great way to market your business is by collaborating with influencers.

*When finding influencers find someone who feels a connection to the product and feels passionately about and shares an experience with the product in an emotional way.

*On Facebook and Instagram you earn 3 dollars for every dollar spent on ads and on amazon we earn 9 dollars for every dollar spent on ads.

*There is always an opportunity in the face of a threat.

***Quote of the Show:

Find someone who has a connection to your product and feels passionate about it. The right influencer will describe how it feels to use it through telling stories.
*Links:

Website: https://www.dscottsmith.com/

Email: scott@dscottsmith.com

LinkedIn: https://www.linkedin.com/in/dscottsmith/

Twitter: https://twitter.com/d_scott

Instagram: https://www.instagram.com/d.scottsmith/

Amazon Live: https://www.motivationallistener.live/

YouTube:https://www.youtube.com/channel/UCEW7fRgqZ8yWVJAP6xSYImQ/videos

Podcast: https://www.dscottsmith.com/podcast
FREEZE free offers: http://stopinaction.com/

Publications:

Amazon: https://www.amazon.com/D-Scott-Smith/e/B07K77WDPM
Independent Planner: http://independent-planner.com/

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The guest on today's episode is Ann Sieg. She is the CEO and founder of E-Commerce Business School. Rightly so, she’s known as The Renegade with her “think outside the box” mindset. Ann has sold over $20,000,000 in products online. In today’s episode, she discusses the Golden Rules for Scaling an Online Business

Takeaways:

In order to be successful, one must put in place solid systems and processes.
No one loves your money more than you do when you run a business.
The worst and the best lessons in life are hard-learned ones.
5W s and H method.

Quote of the Show:

Anytime you start doing something more than once is a signal to write an SOP

Links:

Personal – Linkdin: https://www.linkedin.com/in/annsieg/

E-Commerce Business School – Linkedin: https://www.linkedin.com/company/ecommercebusinessschool/

E-Commerce Business School – Website: https://ecommercebusinessschool.com/

E-Commerce Amazon Training – Website: https://www.ecomacceleration.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Eric Stopper. He is a jiujitsu practitioner, professional podcaster, Youtuber, and Amazon entrepreneur who has worked with over 2000 brands in his career. He recently founded Profitibull, a lead generation company that caters to organizations with high lifetime value customers like HRT and fertility clinics, accident and injury Lawyers, CEO coaches, and more. In today’s episode, he discusses Conducting Due Diligence on Seller Profitability.

Takeaways:

The unified transaction report is the most significant source for creating a P&L report.
The unified transaction report tells us the order, Refunds, Promotional values, all the fees, and advertising cost per sale.
P&L tells us the most important thing, which is the profit margin.
The sponsored display can increase sales.
Facebook, Email, and YouTube marketing are great ways to increase sales.

Quote of the Show:How much can I increase this asset? Most sellers are not doing Google, Facebook or Email advertising. It is a complete blind spot for Amazon sellers.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/eric-stopper-7298a9b3/
Personal – YouTube: https://www.youtube.com/channel/UCQEG9WNn7a5iLeOx-oh2bIg/videos
AO2 Management – Website: https://www.ao2management.com/
ProfitBull - Website: https://www.profitibull.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Aleksandr Migdalovich. He is an Amazon expert with over eight years of relevant experience optimizing profit margins and sales channels through a lean and scalable approach. He helps growth-driven companies increase their channels of revenue. In today’s episode, he discusses Achieving the Highest Conversion Rate on Listings.

Takeaways:

*People buy because they see themselves using the product.

*When you are on mobile you can only see 95 characters in the title.

*Use URL for images.

*For the last bullet point add 100% satisfaction guaranteed.

*Use Excel to manage and analyze your data and resources.

Quote of the Show:

People don’t buy products on Amazon, they look for the experience on Amazon to see themselves using the product

Links:

Personal – Linkedin: https://www.linkedin.com/in/aleksandr-migdalovich-905373165/

Migdalovich Consulting – Website: https://migdalovich.com/#

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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The guest on today's episode is Drey Hilton, He is the Strategy Manager at Dragonflycommerce. He focuses on growing acquired brands by breaking down silos, driving collaboration, and doing the hard things. Using his consulting and Fortune 500 experience, he leverages his expertise to navigate international complexity, drive organizational simplicity, and achieve outsized growth while maintaining profitability. In today’s episode, he discusses about how to expand the amazon business into international marketplaces.

Takeaways:

The seller needs two key things to start selling in the UK, They are VAT ID and importer of record.
The best way to find an importer on record is to find a compliance service provider through the amazon seller partner network.
Need to get a good idea of taxes when expanding to avoid losses.
When selling to European countries look around the neighboring tariffs to find better flexibilities you can comply with.
Think local but act global.
Getting a clearance from a tariff expert is the best thing to do for your business.

Quote of the Show:

The bigger volume between Canadian and European Markets will be the European Market. The U.K. is the 3rd or 4th of the European Economy as a whole due to Brexit. Then within the EU itself, you have major players such as Germany, France, Italy, and Spain. In addition, you have the downstream countries.

Links:

Personal – Linkedin: https://www.linkedin.com/in/dreytonhiltonecommercestrategy/
Dragonfly – Linkedin: https://www.linkedin.com/company/dragonflycommerce/
Dragonfly – Website: https://www.dragonflycommerce.com/

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The guest on today's episode is Tom Robinson, He is currently working as BRANDED's Home and Kitchen Category Manager. BRANDED is a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions.

Takeaways:

Acquisitions are happening too slowly now.
Aggregators are more focused on operational efficiency and profitability.
Staying ahead of the curve and prioritizing well is the best thing to do.
A+ pages are a big deal when it comes to increasing the conversion rate.
Try to get people coming to amazon to your product page using keywords.
The conversion rate will increase because you are bringing the right people to your page.
To test bundles you can use virtual bundling to sell products together and see what works.
Always optimize your listing using SEO using keywords.
Putting product color on the title can improve the click-through rate and visibility.
Manage experiments is a great way to test different images for optimization.

Quote of the Show:

A+ Premium is a more interactive version of the A+ Content with a number of more sophisticated layouts to create more interaction with Amazon shoppers.

Links:

Personal – Linkedin: https://www.linkedin.com/in/tom-robinson-5655a71bb/
Branded – Linkedin: https://www.linkedin.com/company/joinbranded/
Branded – Website: https://joinbranded.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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In today's episode, our guest is Andrew Morgans. He is the founder of Marknology. He is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States. In today’s episode, he discusses how to Connect Your Products With Shoppers Emotionally.

Takeaways:

You should create content that evokes emotions in people.
The color of a product can influence people's buying decisions.
You need to storyboard the whole product page from an emotional standpoint.
Make photos more diverse other than using the same product with different colors.
Just putting pictures as a use case or lifestyle images is not enough. You need to add words to tell people what you are trying to communicate

Quote of the Show: Everyone wants to see themselves or the person they are buying for in that product. If you can get that segmented in your ad, it can lead to a big difference.

Links:

Personal -Linkedin: https://www.linkedin.com/in/amorgans/
Marknology – Linkedin: https://www.linkedin.com/company/marknology/
Marknology – Website: https://www.marknology.com/
Marknology – Twitter: https://twitter.com/MarknologyE
Marknology – Facebook: https://www.facebook.com/MarknologyKC/
Marknology – YouTube: https://www.youtube.com/channel/UCuFlipj-HkO0whZJPVyCgSw

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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In today's episode, our guest is Carlo Lucatino. He is the founder of ACG Sales & Marketing. He is a Solid Sales and Marketing Professional with over 30 years of Retail Brick & Mortar and e-commerce experience. ACG Sales & Marketing represent several Toy Companies as well as other categories such as Hair Accessories, Travel Accessories, Scooters, Skates, and HBA products. In today’s episode, he discusses how to combine Amazon Operation with Selling to Big Box Stores.

Takeaways:

Don’t put all your eggs in one basket(Work with multiple retailers).
If the product is a private label start selling on big box stores first and If tis a branded product start selling on Amazon first and then move to big box stores
New sellers can get reviews using the amazon buying program
At the starting point, the conversion rate should be 30%

Quote of the Show: For a branded product that goes out to the market, we would sell on Amazon first to help promote the product. So, I look at Amazon not only for selling but also as a marketing tool. They can help promote the brand, and after that we bring it out to big-box and other retailers.

Links:

Personal – Linkedin: https://www.linkedin.com/in/carlo-lucatino-8581775/
ACG Sales & Marketing Company – Linkedin: https://www.linkedin.com/company/acg-sales-and-marketing/
ACG Sales & Marketing Company – Website: https://acgsalesandmarketing.com/

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In today's episode, our guest is Cinthya Coutinho. She is the founder of BrushinBella. As a single mom and former dolphin trainer, she is passionate about the ocean and educates the public about how to help the environment. She founded BrushinBella to create eco-friendly, high-quality, and easy-to-use items every parent needs! In today’s episode, she discusses how to Build a Quality-oriented Profitable Operation.

Takeaways:

Focus on quality over quantity.
Have good environment-friendly packaging related to the brand.
Use QR codes to direct customers to your website.
You can use Jungle Scout for the automation review asking process.
Use A2X accounting For accounting work.
Use MSRP and current price for a discount.

Quote of the Show: I try to provide the best experience for other moms with my products. They come in bundles, where I combine quality and still have profits. If you are selling just one item, it is very hard to have a good margin.

Links:

Personal – Linkedin: https://www.linkedin.com/in/cinthyaccoutinho/
BrushinBella – Linkedin: https://www.linkedin.com/in/cinthyaccoutinho/
BrushinBella – Website: https://brushinbella.com/
BrushinBella – Instgram: https://www.instagram.com/brushinbella
BrushinBella – Facebook: https://www.facebook.com/brushinbellaa

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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In today's episode, our guest is Todd Snively. He is the Founder of CreateProfits.Online. He has built and sold 12 businesses over the years and operates six online profit centers, including an eight-figure Amazon business and seven figure private label company. He is one of the few entrepreneurs who created six-figure separate monthly incomes for FOUR different Amazon income opportunities, Wholesale, Private Label, Associates, and Influencers. Todd has authored two books, his first, a best-seller, "The Amazon Code," and the just released "The Affiliate Code".In today’s episode, he discusses diversifying your amazon operation for growth.

Takeaways:

When it comes to E-commerce you want to be in on the major marketplaces and need to have your own website too.
After launching the website you need to post articles that are demographically specific to what you are doing on the larger marketplace.
When you have a website, you can apply to become an amazon influencer and get paid through the amazon associates program.
Amazon is all about traffic.
Make your website a one-stop checkout for your users.
You can get an email list by providing special coupons when customers try to leave without buying anything.
An email list is very valuable for your business.

Quote of the Show: If you own the brand, you control the packaging and we will have things in our packaging like QR Codes for instructions on how to use the item and other benefits. Besides, your website should be all over the packaging.

Links:

Personal – Linkedin: https://www.linkedin.com/in/toddsnively/
Personal - Website: https://toddsnively.com/
Create Profits Online - Website: https://CreateProfits.online
Online Distribution - Website: https://onlinedistributioninc.com/
Studying Ecommerce - Website: https://studyingecommerce.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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In today's episode, our guest is Ashlee Earl. She is the E-Commerce Manager at Plugable Technologies. She's done it all when it comes to e-com including buying 5000 pens at her local grocery store and flipping them online. In today’s episode, she discusses how to Utilize Amazon Attribution to increase traffic and sales.

Takeaways:

You can drive traffic to your product through Amazon attribution.
External traffic is favored for new product launches.
You can use tags that Amazon produces for you to create your ads from external traffic.
Make sure you have a link from any external influencer used.
Have an individual attribution ink for each influencer, to track each influencer’s engagements with customers.
Amazon increases your rank if you run external traffic campaigns.
Google ads are important because you can get specific on a new product to get that traffic to Amazon for higher conversions.
The best strategy to rank new product launches is to send Amazon lots of different traffic sources, like Amazon ads, and send Amazon 5 or more different external traffic sources.

Quote of the Show: Amazon Attribution is so useful because of the trackability and the understanding it gives you and also sending Amazon the positive indicators to give your listing more rank.

Links:

Personal – Linkedin: https://www.linkedin.com/in/ashlee-earl-95945517b/
Plugable – Website: https://plugable.com/
Plugable – Linkedin: https://www.linkedin.com/company/plugable-technologies/
Plugable – Facebook: https://facebook.com/plugable
Plugable – Twitter: https://twitter.com/plugable

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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In today's episode, our guest is Ryan Flannagan. He is the CEO and Founder of Nuanced Media, an international eCommerce marketing agency. Ryan has over 15 years of experience in eCommerce, multi-channel digital marketing, and third-party marketing. In today’s episode, he discusses how to connect your products with Shoppers.

Takeaways:

Reviews are the most important thing in selling on amazon.
Find the keywords that are converting based on analytics and integrate those into the copy.
Updating the listing can increase the click-through rate significantly.
Within the first six weeks focus on getting reviews.
Product Image that shows using the product can increase the click-through rate.

Quote of the Show:
Amazon is getting more competitive and because it is getting more competitive, we have to get more engaged on our side, change how we run advertising, and do it better than the rest.

Links:

Personal – Linkedin: https://www.linkedin.com/in/ryanflannagan/
Nuanced Media – Linkedin: https://www.linkedin.com/company/nuanced-media/
Nuanced Media – Website: https://nuancedmedia.com/
Nuanced Media – Twitter: https://twitter.com/NuancedMedia
Nuanced Media – Facebook: https://www.facebook.com/NuancedMedia/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Our guest today is Eddie Wheeler, the founder of Guava Listings, an Amazon Listing Optimization agency working with 300+ listings for a leading Amazon Aggregator. In this episode, Eddie is here to share his secrets. Learn how to craft emotional content that will grab attention, engage your target audience, and sew in SEO keywords naturally.

Takeaways:

You need to grab your customer's attention by making them click on your listing.
Review count is one of the ways to grab people's attention
Your images and title must be of good quality if you want people to click on your listings.
Your image needs to be large and crisp to catch the eye of your customers.
Amazon only allows you to add text to your additional images, not your main image.
You can work with colors that can create good emotions for your customers to align with.
The first two lines of your product title should have SEO benefits for customers to click on your listing.

Quote of the Show:
The copy that goes onto the images and A Plus content are hugely important. Some people will read all the bullet points, some people will read a few bullet points or scan them but almost everybody is going to look at the images.

Links:

Personal – Linkedin: https://www.linkedin.com/in/eddiewheelerguava
Guava Listings – Linkedin: https://www.linkedin.com/company/guava-listings/
Guava Listings – Website: https://www.guavalistings.com/
Guava Listings – Facebook: https://www.facebook.com/GuavaListings

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Our guest today is John Cavendish, the CEO & Founder of Seller Candy. John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. In this episode, he discusses managing seller performance metrics and complaints.

Takeaways:

Try to avoid negative ratings on your product.
Amazon is not as easy as it used to be, it would be hard to remove a negative rating from your product.
Make sure you respond to all your customer’s questions.
Make sure to aim for 100 percent seller feedback.
Use FBA to achieve positive seller feedback and stay on top of the posting.
Amazon's Twitter page is a great medium to get fast Amazon seller support.

Quote of the Show:

When a seller has been around the dead end and Amazon says we will not respond anymore, it doesn’t mean anything. Amazon will respond and it is not the end of the world.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/thejohncavendish/
Seller Candy – Website: https://sellercandy.com/
Seller Candy – LinkedIn: https://www.linkedin.com/company/sellercandy/
Seller Candy – Facebook: https://www.facebook.com/SellerCandyPro

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Amazon Legends is sponsored by ArgoMetrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Our guest today is Jordan Dekker, he is currently the Director of Strategy and Operations at Thrasio which is one of the largest aggregators in the world. Thrasio works with successful sellers, using a deep understanding of rankings, ratings, and reviews – plus supply chain and marketing smarts – to transform the art and science of commerce. In this episode, he talks about managing an aggregator and brands in difficult times.

Takeaways:

You need to be cautious of your ranking through keywords.
Watch your click-through rate and conversion rate to be satisfactory.
You need to understand where your traffic is from, organic or paid.
Your product has to be unique to some degree.
Try to avoid too generic keywords if you are looking to rank your product.
Use mid-level keywords for your product rankings.

Quote of the Show:

I think that as the owner, the longer you spend looking at your keywords, understanding your market, understanding your advertising, and everything else people talk about when it comes to optimization, you will have a higher chance of success than trying to find someone to hire for the same job.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/jordan-dekker-b3372685/
Thrasio – Website: https://www.thrasio.com/
Thrasio – LinkedIn: https://www.linkedin.com/company/thrasio/
Thrasio – Facebook: https://www.facebook.com/thrasio/
Thrasio – Youtube: https://www.youtube.com/channel/UCHl91EJSdUB-iqkKqA2s_wQ
Thrasio – Twitter: https://twitter.com/thrasio

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Amazon Legends is sponsored by ArgoMetrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Our guest today is Ben Leonard. A classic millennial entrepreneur who is now helping others build their ecommerce business through his ecommerce consultancy and brokerage. On today's episode, he discusses how to value your Amazon business and leverage obstacles.

Takeaways:

Embrace difficulties, because that would help your product.
Every time you have a competition in e-commerce, it is an opportunity to learn.
Ask people who are experts in e-commerce for information to solve problems with your e-commerce.
Use Facebook groups and YouTube to get information and solutions to problems with your e-commerce business.
If you focus on a strong brand identity, you will definitely get profit and sales.
Before you sell your products to anyone, make sure your trademark is signed and delivered.
Get a team, in-house or virtually to promote your product.
Get a variety of traffic sources to drive sales to your product, because one traffic source is risky.

Quote of the Show:

Every time you have a difficulty in e-commerce, it is an opportunity to learn and consider that many of your competitors will just give up.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/benjleonard/
Benleonard.pro – Website: https://www.benleonard.pro/
BenLeonard.pro – Twitter: https://twitter.com/benleonardpro
EcomBrokers – Website: https://www.ecombrokers.co.uk/
EcomBrokers – Twitter: https://www.tiktok.com/@ecombrokers
Beast Gear – Website: https://www.beastgear.co.uk/
Beast Gear – Amazon Store: https://www.amazon.com/stores/BeastGear/page/29903AB6-F18F-4D68-84EA-0A612A93CE0F?ref_=ast_bln

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Today's guest is Denny Smolinski, he is a software engineer turned beauty product entrepreneur. He has used his experience, knowledge, leadership and team building skills to start and grow beBOLD to where it is today.
On this episode he discusses about leveraging variations to boost reviews on Amazon.

Takeaways:

Separate your product first before grouping them in a parent-child relationship.
I advice everyone to create a parent-child relationship.
Your customers will see much value in your products when you create a parent-child relationship.
If you sell your items at a lower price, Amazon will take you off the buy box.
If you decide to up your price because you are doing so well, Amazon will take you off the buy box.
If you need to increase your rate, you need to wait for a time for your product to catch up.

Quote of the Show:

I suggest keeping your items separate until you submit them to Amazon Vine to get up to 30 reviews per item, then you create the parent-child relationships for your items. This way you have the potential to have up to 90 reviews for your parent item.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/dennysmolinski/
Personal – Twitter: https://twitter.com/dsmo50
beBold Digital – Website: https://www.bebolddigital.com/
beBold Digital – LinkedIn: https://www.linkedin.com/company/bebold-digital/
beBold Digital – Youtube: https://www.youtube.com/channel/UCzUR02JBolIkSlKKhsdv7rw
beBold Digital – Twitter: https://twitter.com/bebolddigitalco

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Today’s guest is Daniel Fernandez, he is the Founder and CEO of AMZ Clever. He talks about building and ranking your item listings the proper way on Amazon and taking advantage of PPC to rank products and sustain them for more sales.

Takeaways:

It is all about organic ranking, if you don’t reach organic ranking, your product will not be profitable on Amazon.
You profit on Amazon when you get ranked organically.
You need to focus on keywords on your PPC campaign to gain ranking in the search result.
Use a limited number of keywords to get high rankings.
Identify and find 10-20 keywords that should be used for your PPC campaign to gain product ranking.

Quote of the Show:

”The only reason we do PPC is to rank our products for keywords or to sustain the rankings that we have already gained.”

Links:

Personal – LinkedIn: https://www.linkedin.com/in/danielfernandezamazon/
Personal – Facebook: https://www.facebook.com/danielfernandezamazon/
AMZ Clever – LinkedIn: https://www.linkedin.com/company/amzclever/
AMZ Clever – Website: https://www.amzclever.com/
AMZ Clever – Instagram: https://www.instagram.com/amzclever/

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Amazon Legends is sponsored by ArgoMetrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Our guest today is Bart Tashakor, E-commerce Manager at Art of Tea. He discusses how to maximize Pay Per Click campaigns with video advertisements and conversion rates using his excellent technical and business expertise, which has led to several successes in commercial and online marketing.

Takeaways:

You need to know your product well to help you create good keywords for an effective campaign.
Visualize your data, this will help you improve your Video Ads.
Put yourself and your product on Google Alerts because you will get an e-mail when you get mentioned.
If you will make changes to your product, do it one at a time, that way it helps you track which changes contributed to the product conversion rate.
You need a lot of hard work, determination, and willingness to do a lot of research being conscious about what people want.
Know what you are selling or else your customers are not going to know what you are selling.
You need to delegate roles and hire a good a team who understands your product.

Quote of the Show:

''By bundling a non-converting product with a converting item, it became good enough to keep selling it. It also increased our profitability with our ad spend.''

Links:

Personal – LinkedIn: https://www.linkedin.com/in/bardia-tashakor-b8a81262/
Art of Tea – LinkedIn: https://www.linkedin.com/company/art-of-tea/
Art of Tea – Website: https://www.artoftea.com/
Art of Tea – Facebook: https://www.facebook.com/TheArtOfTea
Art of Tea - Instagram: https://www.instagram.com/artofteala/
Art of Tea – Twitter: https://twitter.com/artoftea
Art of Tea – Amazon Storefront: https://www.amazon.com/stores/ArtofTea/page/4EA959CE-7CAC-429E-8140-BEABF83C9B1B?ref_=ast_bln

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Today’s guest is Adam Shaffer, with more than 30 years of expertise in the field and the rare ability to lead both established businesses and start-ups, Adam speaks about the role of videos and micro-influencers in launching products on Amazon.
Takeaways:

If you are going to help a brand or your brand grow, you have to be able to tell its story.
You need to have A+ content that answers all the questions that people are asking themselves.
You need to tell and show why your brand and product are better than everybody else's without knocking the competition.
If you want to sell on Amazon, you better have an inventory, but don't be out of stock.
If you are out of stock when people need to buy your product, you drop in the rankings quickly.
You need to get your titles right, you should leverage the use of software to find out the best search words to embed in your titles.
It is super important to have at least a 15-second promotional video in your gallery.
You have to research what people are saying about other products, so you can learn what you need to highlight in your products.
You can invest in micro-influencers to promote your product because it is going to get more external traffic to your page.

Quote of the Show:
''Micro-influencers are savvy and popular to some extent about certain types of product categories and they have the following base of 5,000 to 50,000 followers.''

Links:
Personal – LinkedIn: https://www.linkedin.com/in/adam-w-shaffer/
Phelps United – LinkedIn: https://www.linkedin.com/company/phelps-united/
Phelps United – Website: https://ecommerce.phelpsunited.com/
Phelps United – Facebook: https://www.facebook.com/Phelps-United-109510338510864

Amazon Legends is sponsored by ArgoMetrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Today’s guest is a successful entrepreneur with 2 Amazon exits, one was building a brand in Health & Beauty, the other was building a SaaS platform (SellerTools) for Amazon sellers, which led him to his current role at Carbon6 as a M&A advisor. He's also an active mentor in the growing Amazon seller community on Facebook.

Takeaways:

Embrace the chaos to a degree, and then find that path, that sequence reverse engineering based on your goals and objectives.
Achieve a variety of outcomes, if you start selling on Amazon and utilize FBA, create a spectrum more of a cash flowing business where maybe you're running very lean, you're being very cost efficient in your business.
You can level up and be focusing more on structure, strategy and growth.
It's important to make sure that you bring online a reliable accountability system, a good project or task management tool that's suitable for your team.
Try some asset management tool online as well, that makes sure that when you're saving things, more active files, different assets, business or otherwise, you have a very clear place to save some of those resources.

Quote of the Show:

What is your North Start and how do you make the best decisions for the desired outcome? What levers are the most beneficial to achieve 80/20 success on a platform like Amazon?

Links:

Personal – LinkedIn: https://www.linkedin.com/in/troyjohnston/
Carbon6 – LinkedIn: https://www.linkedin.com/company/carbon6-technologies/
Carbon6 – Website: https://www.carbon6.io/
Carbon6 – Twitter: https://twitter.com/Carbon6io
Carbon6 – Instagram: https://www.instagram.com/carbon6io/
Carbon6 – Facebook: https://www.facebook.com/Carbon6io

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Today’s guest is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group and PPC University. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon.

Takeaways:

The two most important numbers, number one is my cost per session, which is the cost of driving one person into the listing. And the second most important number a or, you know, the second very important number is your unit session percentage, which is the number of sessions required to make a conversion.
If you tracked PPC spend and organic sales. If it goes up and down, they will literally follow exactly each other. And so, there's only one conclusion we can draw from this. Attribution is off. Amazon's attribution, it doesn't give you all of the credit correctly.
If you're going to reports, business reports, detail page sales and traffic by presentation, you'll see the unit session percentage, and that's your conversion rate. That is the number of sales divided by the number of sessions.
Make sure that you understand how long it's going to take you to reorder and have expectations on how much you can sell before running out of stock running out of stock is the death sentence on Amazon.

Quote of the Show:

The two most important numbers are my cost per session, which is the cost of driving one person to the listing. The second most important number is your Unit Session Percentage or your Conversion Rate.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/mina-elias-52313772
Personal – YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw
Trivium Group – Website: https://triviumco.com/
Trivium Group – Free PPC Audit & Strategy for Amazon Legends audience: https://triviumco.com/pages/srt/amazonlegend
PPC University – Website: https://www.theppcuniversity.com/
MMA Nutrition – Website: https://gohrdwrk.com/
MMA Nutrition Amazon Storefront: Visit Store

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Today’s guest is a former Amazonian and the CEO of Product Labs, one of the top Amazon Management Consulting companies which offers innovative software that allows sellers to extract demographic information from Amazon customers. Currently, Brad is also a part of the Executive Team at Brandless, one of the world’s fastest-growing omnichannel commerce platforms.

Takeaways:

With the right tenants, you can build, it will keep your vision straight and organize all of your data.
You create this press release of like, what are the key benefits of whatever this thing is that you have in your mind, but it's not even as much for everyone else around you.
Do not ask questions when they tell you to do something, do not push back and ask questions, because they're gonna tell you you're supposed to know the answer to that.
Focus on the Amazon customer, when you try and catch Amazon and things that they are doing that are bad for their customers will usually fall on deaf ears, because the folks that you're dealing with are not the folks that are going to change those systems inside of Amazon.
Here's four things that really make up your conversion rate, your images, text content including your title, what your price is, and then what your reviews are.

Quote of the Show:

Amazon has 3 tenets, the foundational principles of any business you are running or operating. With the right tenet, you can build anything and it will keep your vision straight and organize all your data. That way you can make sense of the chaos.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/bradmoss/
Personal – IMDb: https://www.imdb.com/name/nm1053663/
Product Labs – Website: https://www.productlabs.ai/
Brandless – Website: https://brandless.com/

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Today’s guest is the President & Co-owner of All Volleyball, Inc., a family-owned business started by his dad nearly 27 years ago.Corey is also involved in various philanthropic initiatives, raising money for social causes on multiple occasions.

Takeaways:

A pricing strategy and assortment strategy and inventory strategy is really going to set us up for success.
Figured out ways to continue being a reseller on the platform and winning, it gets harder every day. And that's part of a longer-term Amazon strategy that had that surrounded private label.
Tell brand owners forget about selling, building your listing, listing optimization, it's gonna go that's a whole different path that you have to go if you want to set up a private label sales operation, established the brand presence.
Make sure that you have a plan and have a vision for how you want that to work. Even if it means just you want to product, you're trying to do a product market fit for a product, I think it's just really, really important to have a set of clear expectations that you need to go in.
We were one of the very few sellers that concentrated on the volleyball category with access to those brands. And so when we started on the marketplaces, we were a reseller, but our competition was probably 90%, less of what it is now. So we were just taking advantage of greenspace that we saw, and we had access to the product.

Quote of the Show:

We are in this for the long haul and if we think we can figure out a true multi-channel both for our B2B market, a team, a club and our individual customers, it would a big opportunity for us. We are a small company and we take small steps.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/coreywlawson/
Personal – Instagram: https://www.instagram.com/corey_w_lawson/
All Volleyball – Website: https://www.allvolleyball.com/
All Volleyball – Amazon: Visit Store
EOS Implementor – Corey Lawson: https://www.eosworldwide.com/corey-lawson

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Our today’s guest is a seasoned company leader and consultant to some of the largest business organizations in North America. He inspires companies to build cultures of partnership, common purpose, and commitment to success.

Evan started the member owned non-profit Empower eCommerce Cooperative, and is also the Founder and CEO of Ingage Consulting, having worked with over 20 cooperatives in that role.

Takeaways:

The key for hyper growth, is to learn from other people's mistakes, and to learn from other people's successes.
Key to hyper growth is not just to improve sales, but it's also to improve profitability.
You need to hire people who have personalities and skill sets that match what you need them to do with the job.
It's important to invest and build a staff and build a team, which by the way, adds value to your company.
Take the same product in one product, package it and sell it upscale, and take the same product, another brand and package it as a value item and sell both.

Quote of the Show:

People that are really good entrepreneurs, who are good at launching or starting businesses are rarely really good at managing businesses at scale. They are very distinctly different skill sets.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/evanhackel
Personal – Twitter: https://twitter.com/ehackel
Empowery – Website: https://empowery.com/
Empowery – Clubhouse: https://www.joinclubhouse.com/club/empoweryecommercecooperative
Empowery – LinkedIn: https://www.linkedin.com/company/empowery/
Empowery – Facebook: https://www.facebook.com/empowerycoop
Empowery – Twitter: https://twitter.com/empowerycoop
Empowery – Instagram: https://www.instagram.com/empowerycoop/
Empowery – YouTube: https://www.youtube.com/channel/UC9KH9HUSiznHDItkSeqeWwg
Ingage Consulting – Website: https://www.ingage.net/

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Marshall Taplits is the owner of ShipItDone 3PL Warehouse in Pennsylvania and a co-founder of 3PL Max, a SaaS warehouse management system for 3PL's. He is a highly qualified business and technical leader, with a passion for all things supply chain, economics and cryptocurrency. Marshall is an expert at systems integrations and sees that as a main competitive advantage in the 3PL space.

Takeaways:

Try to find where to put the money in terms of the PPC. And I think if you look at three peels in a similar way, it's like, if you identify the products that a three PL can put you in another class, by having, then it's not just a cost, it's actually a revenue driver.
Figure out how to increase your skews and increase your value that you're bringing to the customer.
Whoever is fulfilling the order, they have to pick the master item, and then log into Seller Central, and then pull down the customization info, and then customize accordingly and then ship it.
Make sure that your three PL is able to handle these complexities and keep being accurate.
Look for operators that are running the warehouse where multiple customers can log in and have their own portals.
If you have an order management system or inventory management system, they usually come together, make sure you start looking in there integrations of the three PL that they are integrated with.

Quote of the Show:

If you find a 3PL and consider them like a supplier, you should ask what value add they can bring to the table. That is what you are looking for in a 3PL as much as you can not just a warehouse that can move pallets in and out.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/marshalltaplits
ShipItDone – Website: https://shipitdone.com/
ShipItDone – Twitter: https://twitter.com/shipitdone
ShipItDone – Facebook: https://www.facebook.com/ShipItDone/

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Today's guest is the Billion Dollar Brand Maker and a philanthropist. She is the Founder and CEO of International Retail Group, LLC, a boutique retail management and consulting firm, Linda works with such noted brands as Flip Flop Shops, ABC Mouse and Barbell, to name just a few.

Takeaways:

It’s really essential to being successful when you're a retailer is recruiting, hiring and training.
You need to allow your people to post to do tick tock Instagram to build the brand so that people can come in.
Price is key in the success of a product.
If it's a new brand new product, better way to have a focus group where you are making a sale, learning about your product, testing your price, while establishing your presence in Google searches for your brand.
Social media supports the whole operation.
You need to innovate. There is no solution yet that you have to measure up to. You just have to do something and then bring a few people on board.
You've got to embrace change, and you've got to embrace what your customers want.

Quote of the Show:

Brands need to make sure that people can buy their products online and return to the store. This whole conversation is around consumers being able to purchase your product in multiple channels.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/linda-johansen-james-03048813/
IRL – Website: https://irg-retail.com/
IRL – Facebook: https://www.facebook.com/INRMCG
IRL – Twitter: https://twitter.com/IrgRetail
IRL – Instagram: https://www.instagram.com/irgretail/
IRL – LinkedIn: https://www.linkedin.com/company/international-retail-group-llc/

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Today's guest is a lifelong entrepreneur. She is the founder & CEO of Chicastic, an online fashion accessories' business. She is a branding expert in clothing, handbags and accessories categories, as well as, an expert on all things Amazon. She is also a Digital Marketing Consultant, working with big businesses on their online selling and advertising strategies.

Takeaways:

Keeping track of what you are doing, and then checking against the numbers and tickets.
You need to put so much more planning into being able to get your inventory on time
There's a lot of features that you can actually use after your brand registered with Amazon that help boost your sales that help you in getting your business more recognition.
You can actually select to only filter for small businesses that you only want to buy from a small business, you can select that.
Do a lot of research, not just for my own business, but also for other brands that I work with.

Quote of the Show:

Videos for Amazon and other marketplaces must be done professionally with a professional camera and editing but videos for social media can be done with a phone and basic editing.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/ayonijagupta
Chicastic – Amazon: Visit Store
Chicastic – Facebook: https://www.facebook.com/chicastic/
Chicastic – Pinterest: https://www.pinterest.com/chicastic/
Chicastic – Twitter: https://twitter.com/chicastic

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is a lifelong entrepreneur by that I mean since his childhood, so he started building businesses when he was little. He's currently the founder of Kick Smith's and he's an avid golfer and heavily into cooking and movies. Product Manager at Dayspring cards, and worked full time.

Takeaways:

It's important for private labels to protect themselves and protect their brand.
The most important thing that'll give you the history of the listing. And you really need to have a good understanding of a Keepa in the kippah chart.
To find products, use tactical arbitrage, which is pretty popular tool for online arbitrage sellers. Basically, you can search any site online for it'll go through their products and then it'll cross scan them through Amazon. And given your discount metrics or whatever you're using to get discounts.
Make decisions for the long term.
Find websites or shop on shop in store, and you're finding discounts you're finding close out, you're purchasing a lot of units, and then you're sending them to Amazon, under those ASINs.
You need invoices from legitimate distributors to prove that you're selling legitimate product and you're not scamming people.
That will be the ultimate build, you're building a brand. You're building a listing, you're building a product.
You have to be building your own brand. Prove yourself to basically adapt to any situation, and face any challenge to make it through and figure out the right thing to do.

Quote of the Show:The biggest challenge in Online Arbitrage is IP Infringements, the way to avoid is not to compete with the Brand but other sellers doing online arbitrage.

Links:

Personal – LinkedIn: https://www.linkedin.com/in/kip-roland-103515160/
DaySpring – Website: https://www.dayspring.com/
DaySpring – Facebook: https://www.facebook.com/dayspringfans
DaySpring – Twitter: https://twitter.com/dayspring
DaySpring – Instagram: https://instagram.com/dayspringcards
DaySpring – Pinterest: https://www.pinterest.com/dayspring/

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaste

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Today’s guest is an advertising executive turned entrepreneur with a passion for leveraging creative thinking to build businesses and ultimately help brands survive and thrive. She spent three decades in beauty industry and passionate about mentoring women to be entrepreneurs. She is the Co-Founder & CEO of MASAMI.
Takeaways:

It's important to have a community of like-minded people who are similar to you, and that they're trying to do a similar thing.
It always depends on the category, like for beauty, it's really helpful to do live shows, because people want to see the products and the results.
Be pretty active on Amazon, do daily posts so that you can see the brand feed has very active.
Start with social media and content, and building that out and finding people who are influencers, or people that are just really great customers and creating some, user generated content, getting people to write reviews is really critical, because people then, they want to know the what their peers think they don't want to just know what the brand thinks.
Email marketing is still incredibly effective in building customer.
It’s all about the power of this community and collective. Being able to because we're all small, we're all indie brands. It's really hard on your own but when you have a group, that's all kind of motivated by the same things, it just makes a world of difference.

Quote of the Show:

"You can't put your customer in a box and expect them to buy in only one way from you. You have to be flexible and go where they are."

Links:

Personal – LinkedIn: https://www.linkedin.com/in/lynn-power-02b8904
MASAMI – Website: https://www.lovemasami.com/
MASAMI – LinkedIn: https://www.linkedin.com/company/masami-haircare
MASAMI-YouTube: https://www.youtube.com/channel/UCbGVwgwTkmgBN8p_i9VlDuQ
MASAMI – Facebook: https://www.facebook.com/lovemasamihair
MASAMI – Instagram: https://www.instagram.com/lovemasamihair
MASAMI – Twitter: https://twitter.com/lovemasamihair

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Today’s guest is a lifelong entrepreneur and e-commerce business owner who started his business in China. He is in kitchen eco-product based. He is the founder and host of The Seller Process, a weekly podcast that aims to empower Amazon sellers and ecommerce entrepreneurs with the right systems and SOPs to accomplish more in their business with less time and effort.

Takeaways:

Setting up your company in one of these tax havens, it might be an option for you. Tax havens are, for example, Hong Kong, Singapore, and even US it's a tax haven for non-US residents.
If you're not a US resident, you can set up the company usually in the place where you are residing.
Focused on efficiency and kind of achieving more with less building a team. Try to create systems, writing SOPs, and structuring the business in a way that would give me more time and make you able to scale it.
Basic keyword research done before we create the product on Amazon.
Managed to optimize my listings and my brand in a way that it's positioned as the premium brand in the niche.
Every Amazon seller should start to track the right metrics, to give you a very good understanding at one glance of the current situation of the business.

Quote of the Show:

Position Your Brand As a Premium Brand and Don’t Be Afraid to Raise Your Price to Command Higher Margins

Links:

The Seller Process - website: https://www.thesellerprocess.com/
TSP - Linktree page with all relevant links: https://linktr.ee/thesellerprocess
TSP - Linkedin page: https://www.linkedin.com/company/the-seller-process
TSP - YouTube channel: https://bit.ly/3hvQinR
TSP - Facebook page: https://www.facebook.com/thesellerprocess

Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is a seasoned retail professional turned serial entrepreneur and inventor. Jeff Leitman is the Founder & CEO of Killer Concepts & Rocksteady Corp. Jeff shared how to create variations of the same parent product, how to use bundles to launch new products, and what changes to Amazon FBA mean for sellers looking to grow internationally.

Takeaways:

By creating a landing page with multiple ASINs and then driving traffic to that site, you can increase your conversions and Amazon will reward your brands for bringing outside traffic to Amazon.
Create bundles of “child” SKUs of the same product under the same “parent” SKU to add variations to your Amazon listings. These bundles can be sold under a separate ASIN.
The products in your bundles need to be related in some way. You won’t drive sales by throwing together assortments of random products. You need to be intentional and methodical when you create your product bundles.
The reviews of a “parent” product will show up on the listing for the “child” SKUs under it. Because of this, it’s very helpful to introduce a brand-new product as part of a bundle because there will already be reviews attached to the SKU.
Selling on Amazon is complicated. It’s much more effective to find a partner that specializes in Amazon than it is to try to learn everything yourself and stay on top of all of the constant updates Amazon makes.
Amazon will be adding the ability for FBA sellers to fulfill orders from the US, Canada, and Mexico all from the same FBA center. This makes it easier for Amazon sellers to expand into those foreign markets without incurring separate shipping costs.
Two of the most important metrics to track and analyze are your page traffic and conversion rate. These inform you as to how effective your efforts are to drive traffic and then convert that traffic.

Quote of the Show:

“It's better to do it the hard way. The hard way often pays off and there's very few shortcuts” - Jeff Leitman

Links:

LinkedIn: https://www.linkedin.com/in/jeff-leitman-b93264/
Email: jleitman@rocksteadyaudio.com
Killer Concepts website: https://killerc.com/
Killer Concepts Amazon Storefront: https://www.amazon.com/s?me=A1AY0AQFWUORAW&marketplaceID=ATVPDKIKX0DER
Rocksteady Audio website: https://rocksteadyaudio.com/
Rocksteady Audio Amazon Storefront: https://www.amazon.com/s?me=AF7ATYI1WONY&marketplaceID=ATVPDKIKX0DER

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Today’s guest is a lifelong entrepreneur, a former Amazonian, who started a company and successfully exited in 18 months. She is a branding expert in the home, fashion, and shoe categories. Dani May is the Principal Management Consultant at May Consulting & Strategy Development. Dani shares the secret to making a great first impression on your PDP, how to optimize your product images, and why your description still matters even when using A-plus content.

Takeaways:

A customer’s first impression of your brand happens as soon as they land on your PDP (Product Detail Page). Making a good first impression means that your content made them decide to stay on your PDP rather than switch to another listing.
In order to keep customers on your listing, you need to clearly communicate the right message within that first impression which will lead to a purchase in the fewest possible clicks.
The starting point for creating a great first impression is your listing’s title. When a title is filled with every possible keyword, customers may not trust it and will look to confirm the details in the title with the bulleted content on your PDP.
Your product images should convey a feeling that is slightly unexpected for what your product is that sets your product apart from other similar listings.
You can use your product images to communicate a lot about your product by using infographics, providing necessary details like nutritional information, and developing a theme throughout the image gallery.
Your bullets should be simple and clear. They should highlight topics but you should leave the explanations to the A-plus content. Your listing’s bullets should not be paragraphs.
Even though the position of the description of your product has been moved lower on the PDP, it is still an important part of the content that Amazon’s search algorithm indexes, even if you are using A-plus content.

Quote of the Show:

“The customer has landed on your product detail page and then what” - Dani May

Links:

LinkedIn: https://www.linkedin.com/in/danette-may/

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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International ecommerce marketplaces present a great opportunity for Amazon brands to grow and sell their products to a much larger consumer base. Rob Schad is the Senior Marketplace Manager at Pangaea and oversees selling operations across all multiple marketplaces for Meridian and Lumin Skin. Rob shares what it takes to bring your established D2C brand to Amazon, how to successfully launch your brand into international markets, and why spending time on localized content pays dividends when selling in multiple markets.

Takeaways:

One of the biggest opportunities for Amazon Sellers is to expand out to international markets and different marketplaces that are the leading ecommerce platforms in those regions, beyond just Amazon.
Amazon is the leading ecommerce platform in some markets outside of the US, however, there is tough regional competition. In many parts of Latin America, Mercado Livre is the leading platform while in Asian markets, Shopee and Lazada are popular.
If you have an existing brand with a strong D2C presence with most of your sales coming through your website, you need to consider the untapped potential of listing your products on marketplaces like Amazon, Walmart, etc. internationally.
For many US-based Amazon Sellers, the easiest international market to penetrate first is Canada. When US-based sellers create their seller accounts, they automatically have access to Amazon Seller accounts for the Amazon marketplaces in Mexico and Canada.
International Amazon markets like Canada provide the same FBA (Fulfilled By Amazon) for shipping as sellers in the US market are familiar with. However, as with any new market, there are different restrictions that you must meet.
The three things to know before entering an international market are: 1. Product Compliance (eg. Ingredients & Packaging), 2. Importation (eg. Obtaining a business license) 3. Tax Liability (eg. Paying taxes on product sales).
When creating your international Amazon listings, Amazon offers the Build International Listings Tool to make it easier for sellers to copy their existing listings over to new markets.

Quote of the Show:

“I see the biggest opportunity for sellers to be getting outside of the US, crossing borders and going international” - Rob Schad

Links:

LinkedIn
Company website

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Today’s guest is a visionary, public speaker, inclusive technologist, and Fashion and Industrial Designer that helped the first blind person to complete the NYC marathon without assistance. Keith Kirkland is the CoFounder of WearWorks, which invented a navigation system that removes the need for sight and sound. Kieth shared his incredible journey that led to the start of WearWorks, how his team in navigating the eCommerce world, and how you can use Amazon to test your ad spend.

Takeaways:

Even though you may have a specific audience in mind when designing your product, don’t design your product so that only that specific audience can use it. Think about the other applications and don’t add friction for them to buy your product.
If you’re creating a product that performs a function and is also meant to be worn, you need to make sure that it looks fashionable and that the form is not completely sacrificed for the function.
If you are already selling on your website, try A/B testing it against Amazon and using the results of that test to determine where you should spend your ad dollars.
When you are dealing with a revolutionary idea, don’t just try and use it in the most obvious application, think about where it could go beyond that most obvious stepping stone and work to get there first.
Amazon Launchpad is a special program from Amazon where you sell wholesale to Amazon and Amazon helps market the product for you. Through Launchpad, Amazon offers much better wholesale margins than those available from traditional distributors.
The Launchpad program is very selective and your company must either be invited to join by Amazon or make it through the long application process.

Quote of the Show:

“Touch is the future of digital communications” - Keith Kirkland

Links:

LinkedIn
Twitter
Company Instagram
Company website
Wayband on the App Store

Shout Outs:

David Clark - Amazon Legends Episode # 119

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Today’s guest started in tech and became a multi-millionaire at the age of 33 when she sold her company. Then she transitioned into the fashion industry when she put Denver on the fashion map. Karmen Berentsen is the Owner of A Line Boutique and the author of Learning to Fly. Karmen shared the story of how she created her company, why Amazon is great for selling your self-published book, and what writing a book actually entails.

Takeaways:

Clothes are powerful. The clothes you wear send a message to other people and yourself. When you look great, you also feel great.
Your customers have a lot of people who need a lot from them. You need to be there to take care of them, bring a little joy to their day, and help them accomplish their goals.
When your company is making a real impact on the community, you will get so much energy from that, your customers will want to come back, and growing your business will be so much easier.
If you’re writing a book, don’t worry about making the first draft perfect. If the story is flowing out of you, don’t stop that flow to try an edit, let it all out first and then go back through.
For selling books on Amazon, sellers don’t go through Seller Central, they go through Kindle Direct Publishing (KDP). Amazon will print your book as orders come in.
When listing your book on Amazon through KDP, you are initially only allowed to select three categories for your book. However, if you call them, you can get listed in four to five additional categories.
To have Amazon’s #1 Seller badge for your book, you need to have sold the most books in 24 hours. Doing that takes a lot of planning and preparation to get people interested and ready to buy the book during the specific window that you are trying to hit.

Quote of the Show:

“We are helping women daily feel alive” - Karmen Berentsen

Links:

LinkedIn: https://www.linkedin.com/in/karmen-berentsen-6a87818/
Instagram: https://www.instagram.com/karmenberentsen/?hl=en
Company website: https://www.aline-online.com/
Personal website: https://www.karmenberentsen.com/
Learning To Fly: https://www.amazon.com/Learning-Fly-Memoir-Karmen-Berentsen/dp/1735235008/ref=cm_cr_arp_d_pl_foot_top?ie=UTF8

Shout Outs:

Bird by Bird by Anne Lamott

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Today’s guest is a private-label guru and a law school graduate turned entrepreneur. Shaff Qureshi is the Founder of Sulazra Brands. Shaff shares his secrets to success with Amazon PPC ads, whether you should target long tail or short tail keywords, and how to construct your Product Display Page to convert.

Takeaways:

You need to pay more upfront in your CPC costs, even if you might be losing money, in order to get customers in. this is especially important when your customers have a significant lifetime value.
Once a customer buys your product, it will be in their house taking up space on their shelf and also staying top of mind. This is why your product has to be great along with your branding.
The real value of running a short-term campaign that has very high CPC costs is that the order you generate from that campaign will improve your Best-Seller ranking (BSR) within Amazon and you will be able to dominate the organic traffic on those keywords.
While many people still use a strategy of pursuing many longtail keywords with low volume, it’s actually better to target a few short-tail keywords that are a good match for your product without caring about the high CPC. This will also improve your BSR.
When you go after short tail keywords, you will see a higher click-through rate (CTR) on your ad than you would see if your ad was targeting long tail keywords.
Amazon has launched many new tools under Brand Analytics that sellers can use to better plan and understand their Amazon PPC strategy. The new tools allow brands to see key metrics like accurate impression shares
Before you worry about advertising, you need to make sure you have a great product. When you identify a category that you want to sell in, look at multiple products and find two features that you could add to the product to make it the best in the category.

Quote of the Show:

“Clicks cost money, but impressions are free” - Shaff Qureshi

Links:

LinkedIn: https://www.linkedin.com/in/shaff-qureshi-jd-aa2049139/
Twitter: https://twitter.com/shaff_qureshi?lang=en
Instagram: https://www.instagram.com/shaff.qureshi/?hl=en
Amazon Storefront: https://www.amazon.com/s?me=A2IPIVPMTQPJXO&marketplaceID=ATVPDKIKX0DER

Shout Outs:

Helium 10 - Keyword research tool
PickFu - Split test image research tool

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There is a lot of murky water around how Amazon works and how to optimize your ad spend. Today’s guest went from building control panels for aircraft selling on Amazon and eventually became a master of PPC. Bernard Nader is the Co-Founder of PPC Maestro and an incredible Amazon expert. Bernard shares how to approach launching a new product on Amazon, making the most of Amazon PPC ad spend, and what you need to do before hiring help to grow your brand.

Takeaways:

Before thinking about advertising, sellers need to know which of their products and listings are actually profitable and the right ones to spend their ad budget on.
As you start selling on Amazon, you need to have a thorough audit of your listing and everything that is a part of it, from photography and headline to bullets and keywords. You need to do a lot of research before getting to the launch phase.
If you’re selling in a very competitive space, you need to be very specific with your keywords in order to connect with a certain niche. When you target longtail keywords and really drill down the will be less competition and therefore a cheaper PPC cost.
When you launch a new product on Amazon, there is a honeymoon period of around 3 weeks after your listing is launched that it will get favorable rankings from the algorithm. It’s key to make the most of this period by advertising aggressively during it.
Increasing your conversion rate will signal to the Amazon algorithm that it should rank your listing higher in the search results which will then increase your click-through rate.
In the launch of your product into a competitive market, you should set aside about $1,500 per day for ad spend. This will ensure that you are getting your product out there and capitalizing on the honeymoon period while you can.
Besides driving sales, the main goal of using PPC ads is the data that they provide you. You can use this data to inform future campaigns, changes to make to the listing, and even other product launches.

Quote of the Show:

“If it's converting well, then the algorithm is going to give you more love” - Bernard Nader

Links:

LinkedIn
Email: ben@ppcmaestro.com
PPC Maestro website

Shout Outs:

Jessica Beck - Grandpa Beck’s Games - Episode # 131 of Amazon Legends
The E-Myth Revisited by Michael E. Gerber

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Establishing your brand is hard to do through channels like Google and Facebook, but Amazon offers an easier opportunity. Durk Price is a 3 decade veteran of ecommerce and digital marketing and the Founder & CEO of eAccountable. Durk reveals how to set your brand up for success on Amazon, what ROAS your should expect from your campaign, and whether you should start on Amazon or on your own website.

Takeaways:

So much of starting a direct-to-consumer brand online comes down to the brand. Many brands that struggle in other ecommerce channels have found great success when they began to sell on Amazon.
It is very time and cost-intensive to build a brand through Google or social media and even once you’ve made your investment, the traffic will not be very high quality. However, Amazon offers high-quality traffic to brands at a fraction of the cost.
High-quality traffic is traffic that converts at a high rate, which depends on your campaign’s lifetime. Early on it’s good to get a 1:1 ROAS (Return on Ad Spend), while mature campaigns should have 3:1 or 4:1 ROAS.
Starting a business on Amazon allows you to go to market faster than through other channels because you don’t have to worry about things like the ecommerce platform, shipping, customer service, etc.
When you’re starting your company, it’s better to start on Amazon, but if you do want to have a website, you should have that website point back to Amazon. This way you only need to track inventory for one channel while also getting the other perks of FBA.
When you drive external traffic to your Amazon listing or storefront, your listing will receive big benefits including an improved organic rating, lowered cost of paid traffic, and increased ROAS.
You need to update your product descriptions on an ongoing basis because not only do consumer trends shift, but the way consumers search for products changes along with how Amazon serves up results.

Quote of the Show:

“When you’ve got a Prime badge on everything, it’s a lot easier to sell” - Durk Price

Links:

LinkedIn: https://www.linkedin.com/in/durkprice/
Email: durk@eaccountable.com
Company website: https://www.eaccountable.com/

Shout Outs:

Helium 10

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Most people know about optimizing your title, bullets, and A-plus content to include keywords, but today’s guest knows how to find hidden keyword fields that can push your listing up the rankings. Nisan Bal is the Head of Amazon Advertising at Seller Interactive and has over a decade of experience in all aspects of E-commerce. Nisan shines a light on the challenges of selling on Amazon internationally, the additional ways to add important keywords to your listing, and how you need to track and use your KPIs from Amazon.

Takeaways:

Selling through Amazon in different international markets that happen to speak the same language is not as easy as copying and pasting the listing from one market to another.
For example, a listing for cookies in the US would need very different keywords than if you were selling the same product in the UK. While both markets are predominantly English-speaking, there are many differences between each market’s dialect.
Your backend search terms are extremely important for Amazon’s algorithm. While the customer will not see these terms, they are still indexed by Amazon and can make a big difference, even if you’ve already optimized the rest of your listing.
To access your backend search terms, start in Seller Central, go to your inventory page, and select Edit Listing. There you will find one field for keywords that allows up to 250 characters per listing.
When adding keywords, you don’t need to separate each term with commas, just a space is enough. For longtail keywords, you will need to hyphenate the terms. Mercifully, Amazon does not count those spaces against your 250-character limit.
If you aren’t filling out the 50 characters of space that you have for alt text on each image in your A-plus content, you are missing out on valuable real estate that could be helping your search rankings. You can use a space to separate these keywords as well.
At a base level, you should be tracking your Amazon KPIs weekly and analyzing the trends in the data so that you can make informed decisions to grow your business.

Quote of the Show:

“Analyzing that trend, that's the most important thing. Just looking at it for the last 30 days, you can't make any judgment there unless you know, “Okay, where was I 30 days before that?”” - Nisan Bal

Links:

LinkedIn: https://www.linkedin.com/in/nisanbal/
Email: nisan@sellerinteractive.com
Company website: https://sellerinteractive.com/
Company website: https://linktr.ee/outgive

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. Learn more

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Your success on Amazon comes down to the story that you tell through every aspect of your listing, product, and customer experience. Matthew Tucker has been in digital marketing for over a decade and he is now the CEO and Founder of King E4. Matthew shares what to focus on when telling your story, how to optimize your brand’s numbers, and what the benefits of storytelling are for your brand.

Takeaways:

While your numbers are great to tell you what to optimize, you need to build a great brand with a great story to tell that can be found and loved by consumers. If you start with the brand, then you can grow from there using that data and statistics.
On Amazon, a brand is a product that tells a good story, very briefly, that consumers want and hadn’t realized they wanted. You need to communicate this brand through your A+ content, pictures, listing, reviews, and social media.
People buy based on stories and when selling on Amazon you have to tell a story differently than you would in traditional advertising. Your product needs to continue to tell the brand story once it’s in the consumers’ hands.
When developing your brand story, consider if the consumer need for your product has been met or unmet. Check the price points of your competitors because your [rice is also a factor in your brand.
You are not selling a product, you are selling a story. The main characters of that story are how the product looks, how the product functions, the price, the reviews, etc.
You don’t need to have the perfect creative asset before you start advertising. Using A/B testing, the advertising platform (eg. Google or Facebook) will show you which actually works the best through numbers.
Your story offers your brand an edge in differentiation and price protection. People will pay more because of your story rather than switching to another competitor that may be cheaper but does not have a good story.

Quote of the Show:

“The greatest brands out there are the ones that tell the best stories” - Matthew Tucker

Links:

LinkedIn: https://www.linkedin.com/in/matthew-t-00b1847/
Company website: https://www.kinge4.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Successfully selling on Amazon starts a long time before you launch your first product listing. Today’s guest has been there and is letting you know how to do it. Kelly Rodriguez is the creator of Gumbell and a fearless entrepreneur. Kelly shared some of the mistakes she made on Amazon in the beginning, how she developed her methodology for creating a product and selling it on Amazon, and her amazing entrepreneurial journey so far.

Takeaways:

When you are selling a product that comes from a passion of yours, you can sell that product based on its story. You can use the title, pictures, videos, description, etc. to tell your brand’s story through the product listing itself.
When testing a new product or a new market, you need to be very deliberate in your choices like the packaging and color for the test run. For example, some sellers prefer orange because it is seen as a very energizing color and may represent the brand well.
It’s important to have a methodical approach to creating a new product, especially on Amazon. A big part of your methodology should be focused on clear goal setting and striving to hit those goals.
In developing the packaging for your product, you don’t have to reinvent the wheel. If your competitors have already done the work to create functional packaging, you can follow their lead but find ways to make it your own, such as graphics.
In the initial month of launching on Amazon, you should expect to be losing money on FBA fees and other costs, even though you might have $1 in sales for every $1 you spend on ads. By months 4-5, you should see $5 in sales per $1 in ads.
As you begin selling on Amazon, it’s better to use FBA than FBM. Not only will Amazon take care of the fulfillment, process returns, and handle customer service, FBA is how you set up your company to scale.
Your product has to be good quality if you are going to sell on Amazon. Just because something might sell well on Etsy or some other site does not mean it will succeed on Amazon, especially if it is poor quality.

Quote of the Show:

“The product has to be quality if you are selling on Amazon” - Kelly Rodriguez

Links:

LinkedIn:
Company website
Amazon Store

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Even though you are focused on building your company, you need to be thinking about successfully exiting the business when the time comes. Josh Dittrich is a former Amazon seller with multiple successful exits, the author of Aggregator Navigator, and the Founder of Branded Seller.com. Josh shares how to have a long-term view of your Amazon Brand, how to maximize your brand’s profit and valuation, and how to navigate the process of selling your company.

Takeaways:

When you build a business on Amazon, you need to have the exit in mind and work backward from there. While you can’t undo mistakes in the past, you can plan for the future.
You may not be looking to sell for another 5 years, but if you professionalize every aspect of your business, from accounting to operations, you’re bringing yourself closer to having better records and analytics when it is time to sell.
As you build your business, you need to remove yourself from the day-to-day operations completely. When you get the business to the point where you are totally irrelevant to the operations, then the business has value.
When you are preparing to sell your Amazon brand, you need to be cognizant of every expense because every $1 you spend takes $1 away from your profit, which will actually cost you $4-$6 per extra dollar spent when you sell the brand.
Use an ecommerce marketplace, like The FBA Broker, Flippa, or Website Closers, to monitor and track your business’ value every 3 months. This way you will have a pulse on the market if someone reaches out with an offer.
Start planning for the future by switching from cash-based accounting to accrual and inventory accounting. This will give you a better view of the profitability of your business. While you can’t fix last year’s financials, you can switch and fix your books for this year.
Most of the people interested in buying your Amazon brand will be professional buyers with very specific numbers for your valuation. You need to have accurate numbers for your business so that you can make an informed decision on their offer.

Quote of the Show:

“I challenge every business owner to explore the process of improving their valuation as they're building their business” - Josh Dittrich

Links:

LinkedIn
Company website
Book

Shout Outs:

Traction by Gino Wickman

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. Learn more

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more

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Selling on Amazon from the start of a company’s launch provides unique perspectives because of the unique challenges and opportunities it comes with. Today we have two great guests, the first of which, Catherine Harpe Neal, is the Director of eCommerce at Parch Spirits Co and also runs a foster home for dogs. Along with Catherine, Ila Byrne is the Co-Founder of Parch and has some amazing experience from leading innovation at Diaggio. You’ll get some great advice on the process behind launching on Amazon, how to build out your brand story using Amazon, and what it takes to assemble a great team.

Takeaways:

One of the most important aspects of building a lifestyle brand is educating consumers and much of that comes from working with partners in existing industries.
Deciding to sell on Amazon is not just something you can do on the side of your business. It is a massive sales channel and adding that to your company requires you to adopt and implement an entirely new set of standard operating procedures (SOPs).
Some of the SOPs you need to introduce to hit the ground running on Amazon include how you package orders, ASINs, and FBA and FBM decisions.
Amazon is putting massive amounts of effort into promoting all 3rd-party sellers to use their FBA fulfillment service.
Even though you may use FBA, it’s imperative to have everything in place for FBM in case of an inventory or supply chain issue.
Although you might be using an agency to help with your Amazon operation, you also need someone internally that can own everything to do with Amazon.
Building out your brand through Amazon means that you can reach customers across the US while also telling your brand story through the pages of Amazon that can match the brand world that you have created through all of your other channels.

Quotes of the Show:

“Amazon has incentivized 3rd-part sellers enough to, in a positive way, force your hand to fulfill via FBA” - Catherine Harpe-Neil
“You can’t really launch a brand, especially a CPG brand, without Amazon these days” - Ila Byrne

Links:

Catherine Harpe-Neil LinkedIn
Ila Byrne LinkedIn
Parch Website
Parch Instagram
Parch Amazon Storefront

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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Everyone loves a free sample, but did you know that you can use the power of Amazon to get samples of your product into consumers' hands? John Willkom is an omni-commerce expert, the Senior Vice President & Head of Ecommerce at The Mars Agency, and the author of the Amazon best-selling basketball book, Walk-On Warrior. John explains his unique approach to building brand awareness on Amazon, what’s on the cutting edge of ecommerce, and which two metrics you need to stay on top of to grow on Amazon.

Takeaways:

Amazon uses a company called Send Me A Sample so that consumers can ask Alexa devices to send them a sample of a certain product and Amazon will ship it to them automatically. This is a great way to get your product out there and get feedback in.
Using digital sampling through Amazon, you can replace the traditional, in-store demos with something that converts better, creates massive brand awareness, and doesn’t require a huge budget.
Send Me A Sample operates as a fulfillment service and they are where you send your sample inventory. Amazon’s role is just to feature the currently available samples on a webpage and when asked about samples through Alexa.
A great way to get the most from your sample campaign is to simultaneously run digital ad campaigns that entice consumers to order the free samples. You will see more accurate results with a larger sample size of people trying your product out.
The potential of voice is just beginning to come into view and it offers perhaps the most frictionless buying experience available.
You’ll never find one solution that will generate tons of orders in perpetuity. You need to have a test-and-learn mentality to find what works for your product and speaks to your customers, and when this changes over time, you need to keep testing.
Amazon is currently beta-testing a new tool in Seller Central called Search Query Performance which allows brands to see the total number of impressions, clicks, add-to carts, and purchases for the brand.

Quote of the Show:

“There's no reason why voice isn't going to usher in the future of TV shopping” - John Willkom

Links:

LinkedIn
Twitter
Amazon Book Link
Company website

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Walk-On Warrior: Drive, Discipline, and the Will to Win

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Successful Amazon brands are a hot commodity for investors, but in order to successfully exit or scale, you need to approach it the right way. Mark Thomann is a kingmaker, a lifelong entrepreneur, and the managing partner of Spiral Sun Ventures. Mark gives a peek behind the curtain to explain what investors are actually looking for when assessing a company. Mark also shares retail best practices, how to pitch your company to investors, and what selling on Amazon can do for business.

Takeaways:

The first thing venture capital firms look at before investing in any business is the entrepreneur leading the business, their personality, and their values. If that person is a fit, then they will look at the category.
Many investors prefer to invest in blue ocean companies with very innovative products while avoiding niche products in a highly-competitive red ocean market.
It’s crucial for founders to be extremely self-aware and cognizant of their own weaknesses. It really helps to surround yourself with people that are better at certain things than you.
It’s more important to establish a personal connection with investors and ensure there is alignment before having them look through your slide deck and financials.
The founder of a company is so important because they are usually the source of innovation that keeps the company fresh. This is part of the reason that investors focus so much on aligning with the right founders.
Truly successful entrepreneurs will never quit on their vision instead, they will take that vision and pivot to a different approach that offers greater opportunities.
Selling on Amazon provides companies with better feedback and gives them a greater understanding of their customers than they would get from trying to fight for shelf space in a big box store. It’s also much easier to educate customers by selling on Amazon.

Quote of the Show:

“Amazon has changed the way early stage companies and consumer products can build and scale” - Mark Thomann

Links:

LinkedIn: https://www.linkedin.com/in/mark-thomann-0626815/
Email: mark@spiralsunventures.com
Twitter: https://twitter.com/RiverWestBrands
Spiral Sun Ventures website: https://www.spiralsunventures.com/
Pacas website: https://www.pacas.us/pages/meet-paca

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A proud visionary immigrant, start-up addict, and true entrepreneur, Dean van Zyl is the Founder of National Adhesive which operates multiple brands such as Great Stuff, GlueAngel, THICC, and EISH! Dean shares how to navigate the decision process about where to start with Amazon, what content you need to create great listings, and what to consider when choosing FBM or FBA.

Takeaways:

Even if your product is available through wholesale retailers, you can reach a larger consumer base through also selling on Amazon.
One of the main reasons to sell through Amazon instead of selling to Amazon as a vendor is that you maintain control of your prices. This is especially important if you are also selling through distributors who are worried about being undercut by Amazon.
Before launching on Amazon, there’s a lot you need to do starting with building your team to handle the Amazon operations, researching how your competitors are doing on Amazon, creating content for your listings, and connecting all the software.
The content that you need for a product listing extends far beyond one picture and a small description. You need to develop additional content such as how-to videos, infographics, and more.
If you are selling through multiple e-commerce platforms and using a 3PL (3rd Party Logistics) for your fulfillment, it might be best to start with FBM. However, FBA removes many of the headaches associated with 3PLs and FBA also helps your conversion rate.
Building out a strong ERP infrastructure is imperative when you are dealing with multiple e-commerce platforms to make sure you can monitor your operations for each platform.

Quote of the Show:

“Sometimes it’s about making the wrong decision a few times before realizing I needed to make the right one earlier ” - Dean van Zyl

Links:

LinkedIn
Company website
Great Stuff Amazon Storefront

Shout Outs:

The E-Myth Revisited by Michael E. Gerber

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From the outside, the Amazon Ad algorithm looks like a black box that somehow assigns ad placement based on some unknown system, but that’s not quite the case. Today’s guest has almost 2 decades of experience in e-commerce advertising and in AI. Ganesh Krishnan is the Founder and CEO of AiHello.com and is a professional chess player. Ganesh shares the secrets behind how Amazon’s ad system works, where to look for the keyword data you need, and what metrics you need to pay attention to as an Amazon seller.

Takeaways:

Advertising is the fastest-growing segment of Amazon. Amazon is currently making more money from advertising than from selling products or from its AWS cloud-computing software.
Because of the time and effort it takes to do correctly, Amazon sellers are better off spending their time on developing their business plans and letting the experts handle the auctioning system for Amazon ads.
Amazon’s ad auction algorithm first sorts by keyword context, and then by the bid. The highest bid always wins. In cases when the bids are the same, the algorithm will then pick according to the performance of the seller.
Amazon judges seller performance using many parameters and scores sellers based on a point system. You can view your seller performance in Seller Central.
Amazon’s ad system works differently than Google PPC because even if you win the top spot and your ad is displayed if no one clicks on it then you don’t pay anything.
Brand loyalty does exist on Amazon. One great way to build brand loyalty is to include a package insert with which you can ask for feedback and provide a discount to returning customers.
As a seller, there are multiple ways for you to access the data to see the performance of each keyword you are targeting. You can start by looking at your brand analytics where you can find each keyword’s performance.

Quote of the Show:

“Don’t worry about being first, worry about the ROI of the ads” - Ganesh Krishnan

Links:

LinkedIn
Email: ganesh@aihello.com
Company Twitter
Company website
Personal Website

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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There are so many moving parts when using FBA and if your inventory is falling through the cracks, your margins will whither away. Today’s guest knows all about using your data to uncover and receive the value of your lost inventory from Amazon. Yoni Mazor is the Co-Founder and Chief Growth Officer of GETIDA and the host of the Prime Talk podcast. You’ll learn all about how to hunt down lost treasures from Amazon by using data analytics, where to look for discrepancies in inventory, and how to start the reconciliation process to get back what you deserve.

Takeaways:

When you are using FBA, your inventory can get lost, damaged, destroyed, etc. However, in most cases, Amazon gives you an 18-month time period in which to find the problems and then receive compensation for issues with your inventory.
If you find an inventory issue, you need to open a case with Amazon, represent yourself, and present all of the data. Once this occurs, they will start investigating. If they find the units, you can sell them like normal, if not, you may receive reimbursement.
When Amazon reimburses you for missing inventory, they will pay you the full retail value of the missing units, not just the cost value. You can still make a profit on the units because Amazon is effectively buying this inventory from you.
Because of the many friction points within the logistics of FBA, you need to constantly audit your inventory and act as a bodyguard for each unit that gets received by Amazon.
To manually find inventory discrepancies, open Amazon Seller Central, then go to Inventory, select Manage FBA Shipments, and click on the Shipment Log. Here, you can find any shipments where the received unit count is less than the expected unit count.
Once you open a shipment on Seller Central and discover an issue with it, click Reconcile, and tell Amazon “Missing units. Please Investigate.” At this point, Amazon will start asking for documents like Proof of Delivery (POD) and Proof of Purchase (POP).
To find issues that occurred within the FBA centers, you’ll need to download 3 reports from Seller Central for the past 18 months which are the Inventory Adjustment Report, Manage FBA Inventory Report, and Reimbursement Report.

Quote of the Show:

“If you really want to succeed in this industry, stamina is an ingredient that you have to have” - Yoni Mazor

Links:

LinkedIn
Email: yonim@getida.com
GETIDA website
Prime Talk Podcast
GETIDA Facebook
GETIDA Free $400 Promotion

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There are so many smaller Amazon sellers out there that aren’t living up to the great potential they have. However, Ruben Alikhanyan, the founder of PAS Agency, is helping those sellers find success and build the value of their brand. You’ll learn all about what you need to have when creating an Amazon brand, how to properly use the Amazon Brand Registry, and what is holding your conversion rates back.

Takeaways:

Having the right creative content in place when you are initially building a brand on Amazon strengthens the conversion which makes the growth much faster.
Some of the best categories for underperforming brands to find success in include kitchen appliances, kitchen, accessories, toys, and sports.
An Amazon brand’s story plays a valuable role in both selling to customers as well as the valuation that the brand would receive from aggregators.
If you aren’t looking at it strategically, you won’t find success on Amazon. Amazon wants sellers to create brands that will have longevity and will flourish.
If you have identified the right keywords and still have a low conversion rate, the problem lies within your Product Details Page (PDP). On the PDP, if your SEO is strong and it’s being indexed, look to your graphics as the cause of the low conversion rate.
Having a recent set of data from your Amazon brand is not enough. You need other, older sets of data to give you perspective on things like conversion rates, CTR, etc.
The main reason that conversion is so important is that it impacts your bottom line, your top line, and how the Amazon algorithm treats your listing.

Quote of the Show:

“There has to be planning, strategy behind what your logo is. Your logo is going to be an extension of your brand” - Ruben Alikhanyan

Links:

LinkedIn: https://www.linkedin.com/in/ruben-alikhanyan-558b07199/
Email: ruben.a@pasagency.com
PAS Agency website: https://pasagency.com/
ikoo website: https://ikoohair.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest has walked many miles in the shoes of Amazon Sellers and has helped many others sellers along the way. Lesley Hensell has been a seller on Amazon for over a decade and is the Co-Founder of Riverbend Consulting. Lesley helps other Amazon Sellers who have been suspended get their accounts reinstated. You’ll hear how to approach writing your suspension, what Amazon is looking for in your Plan of Action, and how to escalate a problem within Amazon.

Takeaways:

When your account is suspended you need to vent and blow off some steam so that your frustration does not show up in your appeal to Amazon. You need to be reasonable in your appeal if you actually want to get reinstated.
When appealing your suspension, you need to find the root cause even if you don’t believe the customer complaint or other reason for the suspension. Finding the root cause means taking a very objective look at your business and repeatedly asking why.
Amazon wants to see your Plan of Action (POA) in your appeal. The first step is to find the root cause and fix it. The second step is to show how you have addressed those which you have “wronged”. The third step is to show how it will never happen again.
Amazon loves to see SMART goals, dates, and lots of details in the third step of your POA. It shows them how seriously you’re taking this process.
The Amazon Seller Performance investigators handle 20 cases per hour, which means they are only spending about three minutes looking at your appeal. Because of this, you need to put all of the pertinent information up top and keep it concise.
Make sure to have someone else read your appeal to give an outside perspective and reexamine the root cause and the plan to fix it.
To escalate your suspension appeal, you can get it to the Executive Seller Relations team by emailing jeff@amazon.com with the primary email for your Amazon login. Make sure the subject line is compelling and include your token number in the first paragraph.

Quote of the Show:

“If you get down and upset, you're not going to solve anything” - Lesley Hensell

Links:

LinkedIn
Riverbend Consulting website
Riverbend Consulting Phone: 877-289-1017
Project Retail website

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. Learn more here.

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more here.

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The launch phase of a new product on Amazon is critical for building momentum for your brand! Matt Botha is an expert on Mergers and Acquisitions of Amazon businesses and the Associate Director of M&A at Elevate Brands. Matt discusses how to build your brand’s presence both online and in person. In this episode, you’ll hear about increasing your BSR using external traffic, using a mailing list for your Amazon brand, and measuring and raising your conversion rates.

Takeaways:

To build brand presence, some online brands use a physical approach and go to in-person events that they know their customers attend or view.
If you are selling on Amazon, you can use your actual website to build out your mailing list which you can then leverage to drive external traffic to your Amazon listings.
Your emailing list is a great way to stay in touch with your customers, build your relationship with them, and as you launch more products, increase the average order value.
It’s more important to have a highly engaged mailing list than a massive mailing list. You need to clean up your mailing list to maintain a high conversion rate by removing the unengaged people on the list.
When people are shopping on Amazon, they know what they are looking for and are searching based on specific keywords. Because of this, you need to know what those keywords they are looking for are, especially during the launch of a product.
Using paid ads on Amazon at the beginning of a product launch provides the initial momentum that will drive organic traffic to the listing. The more momentum built up at the beginning, the more sustainable the success.
Companies that are acquiring Amazon brands are looking for sellers that have built good brands and, very importantly, have built great teams.

Quote of the Show:

“If you build a relationship with your customer, your sale doesn't end at the one product” - Matt Botha

Links:

LinkedIn: https://www.linkedin.com/in/matthew-botha/
Email: matt@elevatebrands.com
Company website: https://www.elevatebrands.com/

Shout Outs:

Alteryx - Data Science and Analytics

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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For many businesses that have moved to remote work over the past few years, it has been a struggle to develop and instill a company culture with remote employees. Dan Brownsher is the Co-Founder of Partner Trend Nation and the President and CEO of Channel Key. Apart from an amazing Amazon knowledge base, Dan has managed to develop practices to help grow the culture of his companies even when working remotely! You’ll learn about using EOS and Open Book, what needs to happen during your hiring process, and why something like having your camera on during virtual meetings is so crucial.

Takeaways:

Developing a company culture, even when remote, relies on being very intentional about creating connections with the others on your team.
A way to help create connections when remote is to require everyone to have their cameras on when meeting virtually. This way everyone can see all of the nonverbal cues that are such a large part of human communication.
Only about 7% of a message is carried through words, 38% is carried in the tone of voice, and 55% is in the body language. If you want to really communicate, don’t have difficult conversations via text or email.
Open Book Accounting is vital to promoting transparency in your company which is a huge part of building a stronger culture in your company. A big part of transparency is using an all-hands meeting every quarter to review results and examine goals.
EOS (Entrepreneurial Operating System) is a powerful way to run your business and it promotes a very strong culture.
Share your 3-year plan for the company with all of your employees early in their onboarding process. This will help create greater buy-in.
A stringent hiring process is imperative to building a strong culture. Ask candidates to self-evaluate at every step of your hiring process to check for alignment and awareness.

Quote of the Show:

“Our people are fully aligned with our values and we live them and we eat them and we breathe them every single day” - Dan Brownsher

Links:

LinkedIn
Channel Key website
Trend Nation website

Shout Outs:

Professor Albert Mehrabian - The "7%-38%-55% Rule
Traction by Gino Wickman
The Entrepreneurs’ Organization
Vistage
Who by Geoff Smart

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail.

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts.

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Because of the limitations placed on the global supply chains by the pandemic, Just In Time inventory is no longer viable for many businesses. In light of this, businesses must get more people from more countries involved in sourcing their inventory. Scott Welker-Reyes is the VP of Operations & Administration at Fermob USA and has tons of experience in eCommerce and sourcing inventory from around the world. You’ll hear about how to find international sourcing partners, what to consider when placing your next order, and why your business should choose FBA or FBM.

Takeaways:

There are ambassadors from other countries that work in the US whose job is to help businesses find sourcing partners in their home countries. These can be a great resource for discovering alternative suppliers.
If your product requires multiple pieces of different materials, once you find a manufacturer for one of the parts, they likely already know other manufacturers who can make the rest of the parts.
As a result of the supply chain issues over the past few years, businesses need to hedge their bets and order over and above what they would normally use. Most forecasting models have been made useless from the recent shortages.
The biggest cause of increases in domestic prices for both companies and consumers is the pierce of ocean freight. Trans-pacific freight costs have risen up to 500% and that is if the cargo can even get loaded on a ship.
Amazon has created an expectation for consumers that if they order something today, they should have it tomorrow. This is not the case with large items like furniture and wholesale distributors have struggled because of it.
For furniture brands, the choice to use FBA needs to be carefully considered because of the shipping costs incurred by the seller and the higher risk of items being damaged during shipping due to undertrained and overburdened staff.
If you have a large offering of products that also come in many different colors, consider paring those options down when selling on Amazon and only offering 6 colors instead of 24.

Quote of the Show:

“At this point in time, Just In Time, inventory just doesn't work any longer” - Scott Welker-Reyes

Links:

LinkedIn: https://www.linkedin.com/in/scott-welker-reyes/
Personal Website: https://scottwelkerreyes.com/
Company website: https://www.fermobusa.com/

Shout Outs:

USPS

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Amazon has evolved so much and brands that started as vendors are seeing the benefits of transitioning to sellers. Craig Leslie is the VP & Director of Ecommerce at San Diego Coffee, Tea, & Spice and the Co-Founder & Director Of Ecommerce at LonoLife. Craig breaks down the differences between Vendor Central and Seller Central, why Brand Registry is so crucial, and how to capitalize on your buy box.

Takeaways:

While Vendor Central allows you to update some content for your listings, Seller Central offers much greater control of both the content and the pricing. Conversely, on Vendor Central, Amazon can set the price to fit whatever their goals are.
To make changes on Vendor Central, the brand is reliant on Amazon to make the changes and then review them through their slow-moving process.
As a seller, you can split up your products to have some sold through Vendor Central and others through Seller Central. The key to any brand looking to sell on Amazon is to register on Brand Registry, this will protect your brand and your buy box.
When you are selling on Vendor Central, you are selling products to Amazon at a wholesale price. Whereas with Seller Central, you are selling products at retail price through Amazon.
Your Seller Feedback Rating is critical for optimizing the buy box. Overlooking this can hurt your conversion rate. Sellers have 60 days to challenge feedback and request that it be removed.

Quote of the Show:

“Amazon has trained their customers to want product in 24 to 48 hours” - Craig Leslie

Links:

LinkedIn
Email: craig@craigleslie.com
Twitter
San Diego Coffee Co. website
San Diego Coffee Co. Amazon Storefront
Lonolife website
LonoLife Amazon Storefront

Shout Outs:

Greg Elfrink - Empire Flippers - Episode #127

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Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. Learn more

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more

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So many Amazon sellers face the problems that come from wholesalers and distributors trying to resell their products on Amazon. Jessica Beck is the Project & Inventory manager at Grandpa Beck Games and has dealt with these same issues. Jessica discusses her processes to set up the right agreements with distributors, contact unauthorized resellers, and how to protect your listing’s buy box.

Takeaways:

When you begin selling through wholesale distributors, you need to make sure to control the market to avoid competing with them on Amazon thereby driving the price down. You need to work with your distributors from the start to avoid this situation.
If your distributors don’t respect the agreement they have with you not to resell your products on Amazon, you need to stop distributing with them.
If you find other sellers on Amazon that have your product listed in large quantities, contact them politely to find out where they received the stock from so you can cut off the source. At scale, you need to monitor your buy box!
If you know that unauthorized sellers are trying to sell counterfeits of your products on Amazon, file an IP infringement with Amazon Brand Registry. Amazon will almost immediately throw the seller out, so it can protect the consumer.
Amazon as a platform offers incredible opportunities to smaller companies to grow a brand and scale their market.
While FBM offers greater control over your inventory, as your business grows, the cost savings and efficiency of FBA become more and more enticing.
Because Amazon is so complex and frequently makes massive changes, for business owners, it’s often better to outsource things like Amazon PPC ads and listing creation to companies that are experts on the subject.

Quote of the Show:

“Fulfilling through Amazon for us has been a million percent worth it at the scale that we're at now” - Jessica Beck

Links:

LinkedIn: https://www.linkedin.com/in/jessica-beck-07bb74211/
Company website: https://www.grandpabecksgames.com/
Amazon Store: https://www.amazon.com/s?me=A3T0HXZK4MID3M&marketplaceID=ATVPDKIKX0DER

Shout Outs:

FBLA

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Successfully navigating Amazon as a new seller can seem impossible, but today’s guest has the strategy for new product launches that can help! Ashley Kinkead is the Founder and CEO of Private Label Mastery, the host of the Private Label Mastery Podcast, and the author of Million Dollar e-Com Secrets. Ashley outlines the Three by Two Method of testing products, what a great opportunity looks like for Amazon Sellers new and old, and the nuances of expanding your product based on one initial SKU.

Takeaways:

The Three By Two Method is a proven strategy for launching new private label products on Amazon. To implement it, launch 3 standalone SKUs at once, move forward with the 2 winners, and then scale the winning two.
The core idea behind the Three By Two Method is using a strategic approach to test multiple SKUs in small quantities that can provide you with valuable and actionable data on the opportunities available on Amazon.
For your initial testing, consider ordering a limited quantity of 100-500 units and move forward with the product with the most consistency in sales velocity over a 30-day period.
When launching a product on Amazon, you don’t need an outrageous budget of $15,000 or $25,000 per product. You can have great success and be able to test different SKUs affordably by aiming for a budget in the range of $3,000-$5,000 per product.
You need to prioritize collecting and analyzing data on your products from Amazon. This is vital for sellers to keep track of as it informs them on how products are selling, and whether or not to scale or restock that product.
To generate effective exposure for your product, focus on finding markets without exorbitant PPC prices and over a thousand BSRs. Also, look for opportunities where you can rank on the first page of Amazon search results without tons of reviews or ad spend.
Once you have done your testing and found a product that is selling well, start to experiment with creating variations of that SKU, adding accessories, and offering complementary products.

Quote of the Show:

“Data is really the most important asset you can have as an Amazon seller” - Ashley Kinkead

Links:

LinkedIn: https://www.linkedin.com/in/ashley-kinkead/
Private Label Mastery Podcast: https://www.podchaser.com/podcasts/the-private-label-mastery-podc-561653
Million Dollar e-Com Secrets Book: https://ashleykinkead.com/ebook
Ashley’s website: https://ashleykinkead.com/welcome
Company website: https://plmastery.com/apply38351460-old

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Creating a new product to sell on Amazon can be as simple as solving a solution to a problem that you have that doesn’t already have a solution. Sean Halpin, the founder of Halpin Solutions, has created many products such as PowerSk8r, DiscTreever, and Putt Anywhere, which have found success on Amazon. Sean discusses his process for creating new products, what you need to know to get on the first page of Amazon, and how best to advertise your products.

Takeaways:

When promoting your product and brand using ads on sites like Facebook and Google, you should link those ads to your Amazon listing instead of your website. This will lead to better sales and Amazon’s algorithm prefers products that bring in traffic to Amazon.
Don’t be afraid of experimenting with different advertising channels. If your targeting and messaging are specific enough, even print media like magazines can be highly effective.
If you are dealing with a problem and there are no solutions available when you search on Google, Bing, etc. you have the opportunity to create a product to solve that problem that other people are likely also facing.
When naming a product, you need to be careful with the words that you use, as some may be trademarked and the trademark holder may threaten legal action.
If you are considering manufacturing your products in China, you need to work with someone there who can actually walk through the factories and ensure the quality of your products.
If your product is very heavy, it may make sense to fulfill the orders yourself, instead of using FBA. However, there are other risks you run by not using Amazon’s fulfillment that you have to weigh against the potential cost savings of FBM.
Before you can ever even dream that your product could make it to the first page of results on Amazon, you need to have lots of reviews of your products.

Quote of the Show:

“Somehow I've been on my own payroll since 1995, and I'm motivated by fear of having to work for somebody else” - Sean Halpin

Links:

LinkedIn
Twitter
Halpin Solutions website
String-light Covers website
PowerSk8r website

Shout Outs:

Tim Zimmerman - Ice Hockey coach
Route.com - Shipping insurance company

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Launching a new product on Amazon is a big, complicated process, but you don’t have to go in blind! Michelle Ross, a former teacher turned an entrepreneur, is the Co-Founder & COO of Cosmo Technologies. Michelle shares her experience of successfully launching a brand on Amazon and overcoming the challenges that new sellers face. You’ll hear about understanding what your customer really wants, how most effectively use your listing’s content, and what goes into thoughtfully forecasting demand.

Takeaways:

When selling products meant for children, you need to attract and sell to their parents. What parents are looking for in a product is much different than what a child is looking for. You really need to understand what the decision-maker is looking for.
Even if your listing is facing resellers, you can outperform them by better understanding what perceived attributes your customers are looking for beyond just a spec sheet, such as brand reputation, security, and privacy.
Amazon is a great place to find new customers. 50% of parents shop for their children on Amazon. Amazon can act as the lead gen source, but you also need the other aspects that are expected of a brand.
You need to be intentional about the content that goes into your listings, this includes everything from written content to video content. Your listing has the opportunity to educate your customers about the product and the brand if done correctly.
The graphic and video content in your listings should give customers a visual understanding of the product they are purchasing, how to use it, and what to expect from it. This helps take the place of the experience of physically interacting with the product.
You need a strategy for launching your product on Amazon. Before your listing goes live, you need to have the necessary fulfillment team in place and a strong understanding of the platform and its analytics.
If you get a product complaint, you need to answer it and address it as soon as possible! If this lingers unanswered, Amazon may take your listing down, especially with new products.

Quote of the Show:

“It does take a team and it also takes a good sense of adventure and humor to be an Amazon seller” - Michelle Ross

Links:

LinkedIn
Website
Storefront
Facebook
Instagram

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You’re probably great at selling your products, but you’re probably not so good at selling your business. That’s where Greg Elfrink, the Director of Marketing at Empire Flippers, comes in to share his expertise from his experience as a broker working to help sellers get the most from selling their business. Take a peek behind the curtain into the tricks buyers try to use to fool sellers, how to properly evaluate your business, and what you can realistically expect to earn from selling your Amazon company.

Takeaways:

When entrepreneurs go to sell their business, 60% to 80% of their net worth may be tied up in their business which can make the process very emotional for them. Sellers need to disabuse themselves of emotional equity to avoid overvaluing their businesses.
Buyers are counting on sellers not to understand the process of selling their business and to act irrationally based on their emotions towards their business.
Brokers help protect sellers from themselves by removing the emotional component from the deal. Because brokers are specialized in these deals, they provide the expertise in the handling of the deal, its terms, and the valuation of the company.
The types of deals you will get depend on the size of your company. For good companies worth 7-8 figures, they should typically be looking for 80-85% upfront from the buyer. The remainder can be paid as a stabilization payment or an earnout.
A stabilization payment is, in essence, seller financing. At a base level, it means that payments will be made to the seller, provided that the business stays roughly stable while the buyer becomes integrated.
Brokers have the fiduciary responsibility to act in the best interest of their clients. They will actually get paid as their clients get paid, even in cases of earnouts, stabilization payments, etc. They will also manage those deal structures for the client.
Two ways to increase your company’s valuation are to lower your risk by diversifying your products along with your marketing channels and by building out an email list of clients, although the latter can be harder to accomplish through Amazon.

Quote of the Show:

“Most entrepreneurs want to sell, but most entrepreneurs don't often sell businesses” - Greg Elfrink

Links:

LinkedIn
Email: greg@empireflippers.com
Company website
Company Facebook

Shout Outs:

On Writing by Stephen King

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For brands starting out on Amazon, it can be a rocketship ride and you need to have the inventory processes in place to keep up with your growth. Justin Goodwin, The Revenue Accelerator, has built out the systems for many Amazon brands and helped them find success. You’ll hear about what planning tools may work best for your company depending on size, how much safety stock you need to have, and what goes into a startup finding success on Amazon.

Takeaways:

From an operational perspective, the areas that a company must focus on to scale include its manufacturing capacity, the accuracy of sales forecasts, the integration of sales forecasts into production, and the ability of the current manufacturers to scale.
When you are selling through both retail and e-commerce, you need to allocate your inventory to a certain channel and the distinct processes that each sales channel requires.
Many of the automated demand-planning tools available require large amounts of historical data, so startups will have issues using them. Instead, building out a forecasting model can be more useful and provide more accurate results.
When ordering inventory from a manufacturer, you need to keep in mind the level of safety stock you want. If you are using 3PL, you also need to consider how much safety stock to have at each location to meet demand without creating inefficiencies.
Your safety stock at each location should give you enough time to place a new order with a manufacturer to replenish stock directly. Avoid moving stock between locations at all costs as this adds cost without adding value, therefore reducing margins.
When using an ERP system, there will be some pain points and you need to be aware of idiosyncrasies that pop up when moving data between systems and correct them.
Customers trust Amazon reviews much more than other review sites, especially Google. Amazon is trying to provide the best customer service and part of that is through driving trial purchases and repeat customers.

Quote of the Show:

“Having to move the freight between locations makes me cringe and I think would make any operations professional cringe” - Justin Goodwin

Links:

LinkedIn: https://www.linkedin.com/in/justin-goodwin-6b013210a/
Instagram: jutin_g
Website: https://slatemilk.com/

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Most Amazon Sellers would rather do anything other than do their own bookkeeping, but they desperately need accurate numbers to make business decisions. Keeping clean records is crucial to e-commerce companies’ long-term success because of the implications it has for scaling and selling the company. Nathan Hirsch went through the same experience as an Amazon Seller and he’s warning everyone from making the same mistakes he made. You’ll learn about the bookkeeping options available to your company, how to vet a bookkeeper, and how your monthly numbers can drive your company’s success.

Takeaways:

When you make business decisions based on your numbers every month, you can scale your Amazon business immensely. In order to know your numbers, you need to keep up-to-date, accurate records at all times.
You cannot entrust your bookkeeping to a CPA, their primary goal is to file as many tax returns as possible. Because of this, it’s imperative to have someone else handling your bookkeeping who can actually spend time trying to help grow the company.
For e-commerce companies, it’s critical to use an accrual-based system, not a cash-based system, for their books. Awareness of the balance sheet is also vital.
There are two reasons entrepreneurs should not do their own bookkeeping. Firstly, it’s not a good use of their time, they should be focused on growing the business. Secondly, they are not bookkeeping experts and the mistakes they make will cost them.
You need to vet your bookkeeper very carefully. Try to find someone who is already familiar with e-commerce companies. Avoid those that want to do everything manually, because the volume for e-commerce companies requires automation.
Entrepreneurs need to have a plan for their bookkeeping and inventory management systems before they ever ship a single product.
To avoid issues during due diligence when selling your company that could endanger the sale of your company, you have to keep clean books from day one.

Quote of the Show:

“One way or another, you're going to have to pay for bookkeeping. My advice is to just do it right from day one” - Nathan Hirsch

Links:

LinkedIn
Twitter
Company website
Company website

Shout Outs:

Joe Valley - Co-Owner of Quiet Light Brokerage

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Creating products that disrupt the way people think and act can seem is not something that can be done easily and just overnight. Adrian Chernoff is giving you his incredible methodology for creating new products way ahead of the competition. Adrian has 91 patents so far and won Coolest Invention of the Year from Time Magazine. Strap in for a creativity-charged conversation where you’ll learn about thinking without constraints, hidden secrets for marketing your products, and how to create the solutions of tomorrow.

Takeaways:

When you are creating something that is not very disruptive to an industry, looking at the data can be very helpful. However, if you are aiming to disrupt the market and go beyond the next logical step, you need to rely on your vision and insights for that solution.
Adrian’s Methodology: Develop a vision for the product; Imagine that all the constraints don’t exist; Define the purpose of the vision; Define the purpose in a way that is staged; Translate that purpose into goals based on the stage; Start implementing it.
To truly innovate, you need to unplug from the constraints of today and start living in the technologies and solutions of the future. Once you have the vision based on the future, you can backtrack to today and see what the first iteration of that looks like.
The key to marketing your product is to cut through the noise by combining both the art side and the science side of marketing.
Although it can seem daunting to generate your own messaging for your product, it’s crucial that you maintain control over that messaging.
Before applying for an Amazon Seller account, you need to check the category that your product will be under. Some categories are gated because Amazon does not want more sellers in that category so it will be harder to get approved for that category.
As a seller on Amazon, it’s critical to focus on what you personally do best and hire out the parts of your operation that you’re not an expert in.

Quote of the Show:

“You have to drive a vision, a purpose, and a reality around this product or service you're creating” - Adrian Chernoff

Links:

LinkedIn: https://www.linkedin.com/in/adrianchernoff/
Company website: https://www.2idg.com/
Personal website: http://www.adrianchernoff.com/

Shout Outs:

FBA Tool Kit

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Discover the secrets for taking your Amazon business to the top of the charts and the first page of results! Sabir Semerkant has found success on Amazon from every starting point imaginable and is passing along what he has learned along the way. You’ll need a pen and paper as you learn about promoting your brand on Amazon the right way, how to rank higher when launching a new product on Amazon, and what you can do when it’s time to sell your Amazon Business.

Takeaways:

Amazon is a branding platform as much as it is a shopping platform. It’s imperative to use Amazon as a way to tell your brand’s story to the massive amount of 24/7 traffic on the site.
Using Brand Registry by itself is not enough, you need to also optimize your Enhanced Content. The Enhanced Content serves as an editorial space for the brand, don’t just upload an image and call it a day.
Don’t limit your dream to only ever being an Amazon seller; there are many companies and investors who are looking to acquire successful brands that sell on Amazon.
Amazon sellers should factor in the freight costs of shipping their products, Amazon’s commission fees, and their true FBA charges as part of their Cost of Goods Sold when determining their Gross Margin.
When introducing a new product, there are two ways to rank on the first page of results on Amazon. The first way is by paying for sponsored ads on the first page. The second way is to use a “90% Discount” which helps increase product adoption.
There are three key metrics from Amazon customers, recency, frequency, and monetary value. Amazon cares most about the frequency that a customer returns to Amazon to solve their problems. Subscribe & Save products are a great way to increase frequency.
Selling your business comes with many hidden costs, like lawyers and certified accountants, and diverts your attention from growing the business. Until the sale is final, your focus should be on building your company.

Quote of the Show:

“When you are building up a business, you should not just think about selling the product on Amazon and that's your life and you're going to be doing that for the rest of your life” - Sabir Semerkant

Links:

LinkedIn
Twitter
Company website
Podcast
Blog
Book

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Start using product bundles to propel your average order value sky-high while also increasing your margins! Zalman Teldon is an Amazon expert and is letting everyone in on the nuances of product bundles and the early mistakes to avoid when creating bundles. You’ll learn about how to protect your buy box, maintain the value of your brand, and provide the right content to drive conversions.

Takeaways:

Bundling products can help you succeed on Amazon as their fees rise. If your customers are ordering 2 units per order, you are charged for 2 Pick & Packs by Amazon. Whereas if they were sold as a bundle, Amazon would only charge for one Pick & Pack.
Bundling two of the same exact products in a 2-pack works better than bundling two products of different colors or two different products.
Consider using the virtual bundling feature on Amazon to test how your products sell as a bundle. Unfortunately, when using the virtual bundling system, Amazon still charges the Pick & Pack fee for each item.
When sending in bundled products to FBA, you need to use a separate ASIN and UPC to indicate the bundled products from the single products.
The content of your listings needs to evolve over time. Consumer preferences on the kind of content and what that content contains change with time.
The goal of content is conversions. Images are now more important than your descriptions, but there are ways to blend the description into the images using things like infographics.
Address the concerns of the product upfront in your listing. This shows integrity, answers questions, and helps you avoid a massive amount of returns.

Quote of the Show:

“Part of your brand equity is how you appear on Amazon” - Zalman Teldon

Links:

LinkedIn
Email: zteldon@gmail.com
Company website

Ways to Tune In:

Apple Podcast (Leave a Review): https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
iHeart Radio: https://iheart.com/podcast/94668552/
Podchaser (Leave a Review): https://www.podchaser.com/podcasts/amazon-legends-podcast-1986925
Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODM1ODcwLnJzcw?sa=X&ved=2ahUKEwiG09G16uH1AhWSrnIEHbUABo0Q9sEGegQIARAD
Stitcher: https://www.stitcher.com/show/amazon-legends-podcast
YouTube: https://youtu.be/H4eTvw62QxE

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What do you do when your company has a 400% increase in orders after surviving a down year? Cathleen Woodall faced the same challenge and came out on top! Cathleen is now sharing lessons to help Amazon sellers avoid many of the pitfalls she has come across in her own entrepreneurial journey. You’ll learn about how to set up deals with distributors for long-term success, the importance of controlling your brand, and how to maintain critical metrics to keep your listings thriving.

Takeaways:

When a wholesaler tries to sell your product, they are only looking for 30% margins and will charge drastically less and undercut your own listings for the same products.
You need to have agreements in place with your distributors that bar them from being able to sell your product on Amazon. The terms of these agreements need to be clearly spelled out. If the distributors violate it, you need to stop doing business with them.
Firing distributors may seem like a hard thing to do, but it helps your company in the long run. This gives control of your brand back to you and helps longer-term profits by avoiding being undercut on price.
Your Listing Quality is very important to your success on Amazon. It’s crucial that you check the quality of the product and its packaging before it is sent to FBA warehouses. Track how many items you check and how many are sent in to find your inspection rate.
If you are shipping products directly from your manufacturer to the FBA warehouse, you run the risk of missing quality errors which could lead to your listing being suspended.
If your price point falls for non-sales-related reasons, it can be a long journey to work the price back up to its initial price point.
When you are offering several similar products of varying quality and or value, you need to have a wide enough margin between the products so that the lower-priced products do not cannibalize the sales of the higher-priced products.

Quote of the Show:

“We have to have control of our brand. We have to have control of our pricing. You can't be on Amazon and not have control of it.” - Cathleen Woodall

Links:

LinkedIn
Email: woodall@gelcoproducts.com
Company Twitter
Company website

Shout Outs:

Jason Langston

Ways to Tune In:

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The logistics behind Amazon sellers has been turned upside down over the past few years, but there are ways to keep your supply chain moving consistently. Thankfully Kiah Hagen is here to share some of those ways which have helped her find success despite the challenges. You’ll hear about the benefits of using agents to handle factories and shipping, how to prepare for peak selling seasons, and why you need to be using Amazon’s brand registry.

Takeaways:

Part of your success as an Amazon Seller is tied to the relationship you have with your sourcing agent. You need to build a lot of trust with them and once you do they are more willing to help finance your product and work around your peak selling times.
When producing your product outside of the US a sourcing agent can make a massive impact because they know the language, where to go for certain materials, and they have an existing relationship with the factories.
Using a freight forwarder to arrange your shipping for your product gives you someone who is directly fighting to get your company’s goods shipped on time. You wouldn’t get this level of commitment if you contracted with the factory for all of the shipping.
In peak times, you may run out of product available through FBA, so you need to be prepared to also sell your product with the same ASIN through FBM to meet demand.
By using Brand Registry, you eliminate buy box competition from resellers who can undercut your prices and tarnish your brand’s reputation. If other sellers claim to sell your product you can easily report them to Amazon to get them removed.
To get on Amazon’s Brand Registry, all you need is the serial number from your trademark application with the USPTO.
Outsourcing things like bookkeeping, PPC, or photography not only raises the quality of the outputs of those tasks but it also lessens the stress on you and gives you more time to focus on growing your business.

Quote of the Show:

“Make sure you have a little bit of money left over, so that you can reorder your next order” - Kiah Hagen

Links:

LinkedIn
Email: pacificpupsproducts@gmail.com
Company website
Animal Rescue Website
Animal Rescue Instagram

Shout Outs:

Carlos Alvarez
Wizards of E-commerce Podcast
Upwork

Ways to Tune In:

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The Amazon Launchpad Program presents an amazing opportunity to entrepreneurs starting new brands and yet not many people have heard of it. David Clark knows how awesome this program can be and is passing his knowledge on to you. You’ll learn about the side benefits of crowdfunding, the pros and cons of going into big-box retailers, and what the Amazon Launchpad Program can do for you.

Takeaways:

Using a Kickstarter or Indiegogo campaign gives your company many benefits beyond just the money raised. When you run a successful campaign, your company will get a massive amount of exposure, awareness, press, etc.
When your product raises a lot of money through these crowdfunding campaigns, it gives validity to your brand and product. This will help make companies like Amazon and other retailers interested in carrying your product.
The Amazon Launchpad Program helps new entrepreneurial companies with their go to market strategy. These brands will be prioritized within Amazon and receive support and benefits such as having their products listed featured.
When distributing your product through big retailers, they will need a 40-50% margin and a massive amount of inventory so they can have the product in stock at every store instead of just the stores in which it’s selling well that are then going to sell out.
Based on the pandemic in the past few years, consumers are more willing to take a risk on purchasing a product online because they know they will be able to return it without leaving their homes if it does not meet expectations.
The moment that you submit your seller account application will be saved and will be the day of the week and time of day that Amazon will send your settlement. Make sure to submit your application after the busiest sales days of the week, Monday and Sunday.
For a company that is a part of launchpad, you will have a team at Amazon who is there to help you. They will help you with crafting and optimizing your listings, especially with your images and videos.

Quote of the Show:

“Having your product everywhere doesn't mean everything. Having your product in the right place and in front of the right people, that's what matters” - David Clark

Links:

LinkedIn: https://www.linkedin.com/in/david-p-clark-08070524/
Company website: https://pawzigear.com/

Shout Outs:

Amazon Launchpad Program

Ways to Tune In:

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Find the key to achieving success with your brand while selling on Amazon. Join Jeanine Fye in a discussion of how different parts of your Amazon operation impact your overall sales outcomes and which factors are the most important for you to watch out for. You’ll learn about the best practices for using FBA warehousing, how to understand the data you get from Amazon, and some great tips to increase your Amazon conversion rate!

Takeaways:

Every aspect of Amazon works together in a complex, integrated web. Something like your inventory can impact your ROAS. Because of this, you need to foster collaboration and communication with everyone involved on your team and look at the data.
To find success and grow your brand on Amazon, you need to adopt an Amazon centric approach which requires having a direct to consumer mindset. You need to have a very good understanding of your customers and their needs.
The most important thing to focus on is your inventory. Even if you have great listings and ad campaigns, you won’t sell anything if you don’t manage your inventory well.
Selling on Amazon requires you to be very detailed with each of your products as there are different changes you can make to each unique SKU to impact their performance.
When selling on an e-commerce marketplace, you need to consider that consumers will interact with your products differently than if they were in a retail store where they could feel, taste, smell, etc. your products. Use this when creating pages and picking images.
Your pages have to communicate the information that your customers need within six seconds. This means the design must be very efficient and you should use your images, copy, etc. in concert with each other to give your customer the best experience possible.
To get the level of detail that you need to be successful, you will need to use either a 3rd party integration to analyze the data and format it into a report or spend a lot of time deep inside of spreadsheets to discover the insights you need.

Quote of the Show:

“Inventory is probably one of the biggest factors that most brands don't have a plan for, but they should” - Jeanine Fye

Links:

LinkedIn: https://www.linkedin.com/in/jeanine-fye/
Company website: https://www.predicategroup.com/
J. Adams Store: https://www.amazon.com/stores/JAdams/page/D763EC90-F847-4A98-8AAE-C6BFEBF66BE9?ref_=ast_bln
Slice of Goodness Store: https://www.amazon.com/s?me=A2A5BRXCRKFYNG&marketplaceID=ATVPDKIKX0DER

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Map out your path to success being a seller on Amazon by building out your infrastructure from day one. Robert Gomez, a veteran Amazon seller, is passing along his knowledge from his experiences running two successful brands on Amazon. You’ll learn about when to start setting your company up for scaling, when the right time to use paid ad campaigns is, and which metrics are the most important to focus on during peak selling times.

Takeaways:

It’s more important for you as a seller to invest a lot of effort into building infrastructure for your brand to scale than focus just on sales.
One of the new challenges to beginning to sell on Amazon that is becoming more common is that large private equity firms, venture capitalists, etc. are acquiring brands that have found success on Amazon and are pumping more funding into them.
The earlier you start with building infrastructure and automation into your Amazon account, the easier it will be. You need to be aware of your brand’s financials in order to make informed, strategic decisions and that requires infrastructure.
If your brand is not selling on Amazon, no matter what size it is, you are leaving money on the table.
If you aren’t selling on Amazon, other companies will also move in to take your potential space or even resell your products which drives down the price of your product and hurts your brand.
During peak order times, knowing what your liquidity is and managing your inventory is paramount. In order to scale up to demand, you need to gain capital to buy more stock and the cheapest way to do that is with the credit you get from your suppliers.
The ideal price point to use FBM in conjunction with paid ads depends on the item, but a good benchmark to have is to reach 25-30% margins after the cost of ads. This can vary based on circumstances such as competition and what the product is.

Quote of the Show:

“The quicker that you get traffic to the listing, the quicker you can work on conversion” - Robert Gomez

Links:

LinkedIn: https://www.linkedin.com/in/robertgom/
Email: rgomez@4qbrands.com
Company Instagram: https://www.instagram.com/kaffeproducts/
Company website: https://kaffeproducts.com/
Company website: https://bulletkeeper.com/

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There are new tools coming from Amazon all the time and some of them go right over the heads of many sellers. Michael Yanez is providing amazing tips for using the new tools like Amazon Attribution and the Brand Referral Program so you can maximize the benefits your brands can get from them. You’ll learn how to increase your traffic while increasing your ROAS, how to navigate the changes to FBA warehouse limits, and how to get started as an Amazon seller.

Takeaways:

Amazon Attribution is a newer tool from Amazon which allows you to create product links that can track the source of the traffic and the conversion rate of those links. To access this tool, you will need to have Brand Registry set up.
The Amazon algorithm loves external traffic to a product page and will provide beneficial treatment to the ads and listings of brands that are bringing that kind of external traffic to Amazon.
The new Brand Referral Program from Amazon will give sellers a credit of up to 15% on their Amazon Referral fees for any external traffic that leads to a conversion.
While package inserts can be a great way to keep customers coming back to your store, you have to be very careful with how you write them. If Amazon decides the message sounds like quid pro quo, they will suspend the Seller’s account.
For existing companies that are used to selling pallets of products to traditional retail companies, the hardest part of switching to Amazon is the need to ship small parcels in non-standardized quantities that depend on the daily demand.
Because Amazon has severely limited FBA warehouse space, it’s worth it for sellers to cut down on the number of SKUs they have and really focus on selling and fulfilling the high-performing products through FBA.
There are so many nuances to selling on Amazon that finding success is near impossible if you are trying to learn everything about it on the fly. Sellers can do permanent harm to their brands if they don’t have an expert helping to guide them.

Quote of the Show:

“If you're not simultaneously launching on Amazon as direct to consumer, I personally feel that you're leaving a lot of business on the table” - Michael Yanez

Links:

Email: myanez@kartsmartr.com
LinkedIn: https://www.linkedin.com/in/michaelyanez/
Company website: https://www.kartsmartr.com/

Ways to Tune In:

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YouTube: https://youtu.be/96z0-S31xb0

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No matter what your level of experience selling on Amazon is, you need to get ready to learn from this episode. Barbra Bannon has launched, ran, and sold multiple companies as an Amazon seller. Barbra is giving out critical advice to Amazon sellers of all sizes about what model to follow when creating your brand, how to increase your external traffic, and which KPIs to focus on.

Takeaways:

The proven model for building a successful brand is as follows: 1. Identify a problem facing consumers; 2. Support it with statistics and sources; 3. State the solution; 4. Tie the solution into your product.
Having the first-mover advantage does come with some benefits, however, the costs and uncertainty should not be discounted when considering making a strategic business decision. There may be a reason why no one else is in that space so do your homework!
By trademarking your brand with the US PTO, you will unlock access to “A plus content” from the Brand Registry. A-plus content includes assets like branded advertising, product videos, and crucially, brand protection.
Google will index your A-plus content pages which can increase your external traffic from Google searches.
As a seller, you’re not going to make your money by making cheap, low average order value products. You need to find ways to increase your average order value such as bundling or selling bulk.
Apply for awards on Amazon for your products. You have to submit the application for it as Amazon will not seek out products for the awards. Winning these kinds of awards provides extra social proof of your brand’s quality to prospective buyers.
When reviewing the data from your listings, pay close attention to the conversion rate and see which search terms have the highest conversion. Compare your conversions to the benchmarks of your category.

Quote of the Show:

“People don't typically look at their CR, which is the conversion rate column. That's where the gold is” - Barbra Bannon

Links:

Email: bbannon@spark-genius.com
LinkedIn: https://www.linkedin.com/in/sparkevolution/
Company Store: https://www.amazon.com/dp/B07J4B7H13/ref=tsm_1_fb_lk

Shout Outs:

Boosted Commerce
The Lean Startup by Eric Ries (book)

Ways to Tune In:

Amazon Music
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Apple Podcast: https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
Google Podcast
Stitcher: https://www.stitcher.com/show/amazon-legends-podcast
YouTube: https://youtu.be/tuN_nx8Uyac

Spark Genius: Preschool Learning Activities, 3 Year Old Girl Gifts, Toys for 4 Year Old Girls, Educational Toys for 4 Year Old, Boys Toys Age 4-5, Gifts for 5 Year Old, STEM Activities

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Starting to sell on Amazon can be very hard, especially if you’re selling “dangerous goods” or running three companies at the same time. Dave Terry has done both, finding great success, and now Dave’s letting you know how to do it yourself. You’ll learn about how to approach the launch of your product, the best practices for FBA, and how to get organic sales while decreasing your ad spend.

Takeaways:

For products that are considered “dangerous goods” on Amazon, the storage options offered by FBA warehouses have decreased since the start of the Covid pandemic as demand rose for other “hazardous” products like hand sanitizer.
The goal of selling on Amazon should be to sell products organically, without having to spend on advertising your products. However, to do this you have to advertise your products to get sales initially which will boost your ranking and your visibility.
There is a process to sell “dangerous goods” on Amazon through FBA and a major part of it is maintaining the right level of stock in the FBA warehouse. Try to get sales, stay in stock, and make sure not to send too much stock as Amazon will limit your storage.
Don’t expect overnight success on Amazon. It takes time to build your presence and credibility as a seller.
Find the standard amount of inventory that you need at an FBA warehouse, this could mean having stock for the next 10 week’s forecasted sales. Typically, 1/3 will be available to sell, while the other 2/3 go through FBA’s 4-6 week intake process.
Ahead of peak times, make sure to be in weekly or biweekly communication with manufacturers to make sure things are on schedule and the demand can be met in time.
If you have a very well-developed way of doing business, when you start selling on Amazon, you can’t expect Amazon to conform to your way of doing things. To be successful, you have to adapt your business to fit Amazon’s methods.

Quote of the Show:

“I can't stress it more than to tell new sellers just to give absolutely amazing customer service” - Dave Terry

Links:

Email: Dave@bellechemical.com
LinkedIn: https://www.linkedin.com/in/david-terry-020b5428/
Company website: https://www.bellechemical.com
Company website: https://lissecosmetics.com/
Company website: https://viddiesbakery.com/

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YouTube: https://youtu.be/5zVfAhsBDSM

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Starting up a business on Amazon is completely different from the traditional idea of creating a startup and the process can be very complex. Zach Cohen breaks down this process based on his own extensive experience with startups and selling on Amazon. Make sure you have the right mindset to start, the key clearly defined roles, and processes in place before you get started. You’ll learn about some of the intricacies of FBA and FBM, tracking and analyzing your Amazon data, and creating new listings.

Takeaways:

When using FBM to supplement FBA, you have to make sure your 3PL includes the tracking into the Amazon dashboard. Without this, even if the orders are shipping on time, Amazon will think those orders never shipped and shut you down.
If you are using FBM, Amazon considers the date on which you upload the shipping data as the date that the item was shipped. If you upload the data later than the requirement for shipping time, you will get penalized by Amazon.
There are three roles that must be clearly defined: 1. Operations (Preparing & shipping inventory); 2. Demand Planner (Velocity per Warehouse/SKU & how long getting stock into Amazon’s system is); 3. Marketing Guru (Listings & Keywords).
You cannot rely entirely on Amazon for tracking and analyzing your data. You need to become intimately familiar with your data and incorporate it into your everyday. Using that data and the insights from it can help you communicate better with your team.
It’s imperative to win in the first 90 days of your launch on Amazon. Amazon will give you a little boost, but you need to have a great team that can execute from day 1 of launch to get the most momentum you can out of the gate.

Quote of the Show:

“If you do Amazon the wrong way, to use a boxing analogy, you're going to get punched right in the face and they might not let you get back up” - Zach Cohen

Links:

LinkedIn: https://www.linkedin.com/in/zachcohen2/
Twitter: https://twitter.com/rubyforfun
Company website: https://ruby.fun/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Apple Podcast: https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODM1ODcwLnJzcw?sa=X&ved=2ahUKEwiG09G16uH1AhWSrnIEHbUABo0Q9sEGegQIARAD
Stitcher: https://www.stitcher.com/show/amazon-legends-podcast
YouTube: https://youtu.be/LPqhSYa4xRE

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There are so many factors that go into becoming a successful entrepreneur and it’s hard to prioritize and keep track of them. This episode’s guest, Jason Langston, has been walking that entrepreneurial journey for a long time and is handing out tips on which of those things you should really pay attention to and invest your time into. You’ll learn about reinvigorating a business to find new growth opportunities, how your attitude impacts your business, and the pitfalls to avoid when dealing with suppliers.

Takeaways:

There are some circumstances where making your business smaller in the short term opens new opportunities for long-term growth. If customers have reached their potential and still serving them could hinder growth, you may need to let them go.
Solidify your vision for the business by defining your brands, defining what your value to your customers is, and conveying the benefit of the use of your products.
Think about what channels you are selling through right now and see if they are still viable to keep selling on and if there is any room for growth in those channels. If not, you may be better off leaving those channels and focusing more on growing channels.
Avoid being single vendor reliant! If only one company can make your product, they can strongarm your company into making decisions that aren’t in the company’s best interest because they know your company ceases to exist without them.
The attitude you and your company has is very important when trying to bringing the right people to your team. If your attitude is positive you are more likely to attract the right people.
If you are a product manufacturer product distributor, it’s imperative that you have a presence on Amazon. Customers today are very price-conscious and are able to easily compare prices with those on Amazon.

Quote of the Show:

“I believe that as a manufacturer and as a business, you have to have Amazon. It is essential. They are embedded in the fabric of industry today” - Jason Langston

Links:

LinkedIn: https://www.linkedin.com/in/jason-langston-469a5b15/
Email: jasonlangston@gelcoproducts.com
Company website: https://gelcoproducts.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Apple Podcast: https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODM1ODcwLnJzcw?sa=X&ved=2ahUKEwiG09G16uH1AhWSrnIEHbUABo0Q9sEGegQIARAD
Stitcher: https://www.stitcher.com/show/amazon-legends-podcast
YouTube: https://youtu.be/FAYplrMklNo

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Amazon is a wild landscape of amazing possibilities and great consequences for those who are not aware of what is going on. Michael Anderegg has seen just about everything that Amazon has to throw at him and now he’s passing along those tips in this episode. You’ll learn about the ups and downs of offering product bundles, how to approach analyzing the massive amounts of data to get valuable insights, and when to start planning for peak buying times.

Takeaways:

A product bundle can have many benefits if you set it up and manage it correctly. By listing a parent product and adding bundles underneath it you can drive more traffic to the parent product, save ad dollars, give customers more options to buy, and maximize revenue.
Before you create a bundle you need to know what components it’s made up of and have an inventory management system that is able to deplete the stock of the bundle when the individual products that are in it are being sold.
There are many things to consider when deciding on fulfillment, especially the product size, customer order behavior, what you are able to produce, what the run rates on that sku are, and what you are comfortable having in stock at any location at any time.
When using FBA, it’s a good idea two have two listings created for the same product, one for FBA and the other for FBM. Only one of these listings can be active at a time, but if FBA sells out, you can easily activate the FBM listing.
If you are creating a listing for a product that you will fulfill yourself, you must put in the Fulfillment Latency Rate, or how many days it takes to ship the product. Without adding this it defaults to “in stock” and Amazon will penalize you for any delays in shipping.

Quote of the Show:

“Peak buying season begins before even peak buying season” - Michael Anderegg

Links:

LinkedIn: https://www.linkedin.com/in/manderegg/
Company website: https://redfora.com/

Shout Outs:

Josh - Head of Operations for Redfora
Megan - Redfora Customer Service
Steve - Redfora Finance
Derek - Redfora Marketing Manager
Alina - Redfora Copywriting
Charles - CEO of Redfora

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Apple Podcast: https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODM1ODcwLnJzcw?sa=X&ved=2ahUKEwiG09G16uH1AhWSrnIEHbUABo0Q9sEGegQIARAD
Stitcher: https://www.stitcher.com/show/amazon-legends-podcast
YouTube: https://youtu.be/YuDB6hZLYpY

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In the face of the global pandemic, launching full-time into your own company may seem even more daunting than usual. But this feat is anything but impossible as Brendan Kennedy found out for himself. Now, Brendan is sharing his story and giving other sellers the same tips which he used to find success despite the massive obstacles. You’ll hear about how to drive more traffic to your Amazon store, navigate the launch of your products on Amazon, and optimize your ad spend budget.

Takeaways:

Before beginning to sell on Amazon, it’s crucial to do everything to prepare your processes and packaging to match those that Amazon uses for a more seamless transition. Get everything ready for listings, UPC, Barcode structure, poly bagging, etc.
To be successful as an entrepreneur, you have to take risks. You need to have a vision and take action toward achieving that vision.
Amazon and Google have a massive deal in place so that Amazon provides the product search results for searches on Google. By putting your products on Amazon, you are guaranteeing that your products can show up on Google.
Using “Sponsored Products” and “Sponsored Brands” are one of the most efficient ways to drive growth. “Sponsored Products” are best to help drive sales and “Sponsored Brands” are a great way to increase brand awareness.
Using FBA is very advantageous for Amazon sellers. Amazon also offers MCF (Multi-Channel Fulfillment) which utilizes Amazon’s fulfillment process to handle orders from every sales platform you might be using.
When building a team for your Amazon operation, the three key attributes to look for are patience, grit, and resourcefulness. There are many roles that need to be filled to be successful but it’s important to know it’s ok to outsource some of these roles.
For new sellers who already have a website, you should link your products to your Amazon store. This will increase external traffic to your Amazon store, help you avoid getting stuck in a complex tax situation, and centralize your inventory management.

Quote of the Show:

“The death sentence on Amazon is running out of inventory” - Brendan Kennedy

Links:

Twitter: https://twitter.com/mistabk85
LinkedIn: https://www.linkedin.com/in/brendanmkennedy/
Website: https://thenxtstop.com/

Shout Outs:

Pipe 17
Webby
Avalara

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Apple Podcast: https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
YouTube: https://youtu.be/8_sChkZ0Bx4

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Amazon offers some incredible opportunities for sellers new and old, but it’s hard to find the right choices and maximize revenue through focusing on the data. It’s hard to find someone who’s done better on Amazon than Barry Taitz. Barry passes along some incredible insights into using FBA vs FBM, choosing the right products, optimizing ad spend, and so much more. Learn about how Amazon approaches issues with sellers, growing at your own pace, and the process before you can start selling on Amazon.

Takeaways:

For new sellers, it’s important to focus on growing at your own speed by selling your own private label products and building it up slowly. There are many benefits to a ‘farm to table’ method wherein, you own everything from the production to delivering to the end-users.
It’s better to sell your own products and brands than reselling another company’s products because you are entirely in control of the decisions on rotation, pricing, etc. If you own the brand, you’re actually building something.
For those new to e-commerce, it’s advantageous to start by creating a store on Amazon instead of creating your own website. By starting on Amazon, sellers are actually able to learn how to do business online.
Amazon is better at logistics than you. And that’s ok, take advantage of that! Using Amazon FBA removes the problems of creating your own logistics, driving traffic to your website, and providing customer service.
When it comes to ad spend, you will spend more in the beginning, but you will reap the rewards later. There will be negative returns in the beginning and you need to accept that. You either need a huge budget or only focus ad spend on a few products.
Don’t waste your time and money trying to get your listing to #1. Everyone is trying to be #1, but you can actually make much better returns when your listing is between #10-#20. Remember, the #20 listing is still on the first page of results.
It’s a good practice to use an 80/20 split between FBA and FBM. You need to have your own fulfillment processes for peak times. With high ticket items, it can be better to ship it yourself than to use FBA as it could get lost or delayed.

Quote of the Show:

“I want to change the world, I want to create the next generation of entrepreneurs the Barry way” - Barry Taitz

Links:

LinkedIn: https://www.linkedin.com/in/barry-taitz-97534225/
Email: barry@bluebeatdigital.com
Company website: https://bluebeatdigital.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Apple Podcast: https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
YouTube: https://youtu.be/KNrRCnYj35Y

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Get ready to send your Amazon sales skyward because special guest Wes Brasher is handing out all the tricks and cluing you into all of the misconceptions about selling on Amazon. Wes is helping you figure out how to get your data, what to do with it once you get it, and how to gain the most profound insights from it. Learn about how to drive your ROAS on Amazon, differentiate yourself among the staunch competition, and the best way to think about Amazon from the perspective of a seller.

Takeaways:

One of the keys to finding success in the highly competitive channel of Amazon is to really focus on your niche. To do this you need a very defined set of customers, optimized content, and vigilant management of your return on ad spend.
Your advertising costs can vary greatly from day to day and week to week. This is partially dependent on how successful your ad placement bidding is. It also depends on the ads you’re trying to place and the search terms you’re trying to advertise to.
Don’t fall into the trap of thinking that you alone can easily launch a brand on Amazon and find success. Amazon is an entire e-commerce channel and there are too many facets of it that you need to be really good at to be successful.
Right now, having products in stock that you are ready to sell is a major differentiator by itself on Amazon. This is another huge reason that investing in inventory is so important.
It’s critical to get your brand recognized by Amazon through its brand registry process. This allows you to present more types of content and grants access to better service from Amazon, especially when trying to compete against resellers of your own product.
During normal conditions, FBA is great for both sellers and consumers. However, it’s crucial to also have systems in place for FBM for when an emergency occurs, such as Covid-19. This allows sellers to continue to sell online through Amazon as a channel.
Online advertising costs are rising largely because of a shift in consumer behavior towards e-commerce and companies trying to react to that by increasing their ad spend. The rising tide from companies increasing their online ad spend raises the cost for all.

Quote of the Show:

“I think on Amazon, it's a day-to-day hand-to-hand combat type of effort” - Wes Brasher

Links:

Email: wes.brasher@gmail.com
LinkedIn: linkedin.com/in/wes-brasher-765b3a26
Website: https://www.motherlove.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Apple Podcast: https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
YouTube: https://youtu.be/be-ABGd7ejE

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There are lots of new businesses which start selling on Amazon every day and the quest to stand out among them gets more and more challenging. Luckily, Danielle Vincent, an eight-year veteran of selling on Amazon is here to pass on some pearls of wisdom. You will learn about differentiating your products, whether PPC campaigns are more important than optimizing your listings, and planning for peak selling periods. Danielle also passes along tips on launching new products that can only be learned the hard way.

Takeaways:

Amazon is becoming a more accessible channel for a growing number of businesses, so competition is increasing which makes differentiating your product even more important. Differentiating helps your product compete with the cheaper competitors Amazon promotes around it.
It is important to realize that selling on Amazon is not a strategy on its own. To be successful, Amazon has to be one channel within a bigger picture strategy.
When buying your products from wholesalers, it is imperative to have them sign an agreement not to also sell those same products on Amazon. Do whatever you can to control who can sell against you on Amazon.
When using FBA, you must consider the packaging materials and shipping requirements of FBA. There are some things that you won’t have control over in FBA warehouses such as temperature, so make sure your packaging is up to the task.
If there is a problem with your product, you must recall it immediately. Although this will be hard and costly, it is the best move to make and can save you from a lot of bad reviews. When launching new products, only send 10-20 units at first so if there is an issue or a bad review among the first five reviews, it is easier to recall the inventory.
When planning for an upcoming peak selling period, take the cut-off shipping date that Amazon gives you with a very large grain of salt. Make a practice of shipping 2 months ahead of that date and not sending the entire order in one shipment, as it could get lost.

Quote of the Show:

“We're not interested in being trends, we’re an evergreen brand with the evergreen scent profile that we have” - Danielle Vincent

Links:

LinkedIn: linkedin.com/in/danielleavincent
Company Twitter: @OutlawSoaps
Company website: LiveOutlaw.com
Personal website: danielleavincent.com
Book: you-nicorn.com

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
Apple Podcast: https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
YouTube: https://youtu.be/E2Bgk2UrFNM

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“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.” -Elizabeth Greene

The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr’s Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertising on Amazon. They also discuss important things you need to know about keywords, driving traffic, infographics, getting more positive reviews and increasing seller ratings, building out launch campaigns and Amazon operations, deciding on good pricing points, managing crises, and building your team. Running ad campaigns does not mean you’ll automatically get more sales. It will take time, but you will have a joyful reap if you do not give up. Consistency is key. And while you’re doing that, tune in and discover how you can claim your spot on Amazon’s page one.

Connect with Nick:

Website: https://www.argometrix.com/

Facebook: https://www.facebook.com/argometrix

Twitter: https://twitter.com/argometrix

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA

Episode Highlights:

01:10 A Needed Service

04:46 The Struggle with Keyword Attachment

07:23 Building Launch Campaign: Auto Campaign vs Manual Campaign

12:02 Mistakes to Avoid

19:36 Sales and Reviews

28:22 FBM vs FBA and PPC Campaigns

33:35 Crisis Management

38:19 Building Your Team for Amazon Operations

42:38 Consistency Builds Credibility

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“You have to look at products that are worth your while and whether you are protected from a pricing standpoint. You don't want to go through all the effort, and then find out that you make zero margins on it.” -Andy Heck

Alpin Haus President, Andy Heck started out as a retailer before eventually diving into the online side of the business. As he learned the ins and outs of Amazon selling, he was also able to build an adaptable and efficient system to stay on top of the game. In this episode, Nick and Andy reveal the secret formula for a successful Amazon career as a retailer. Stay tuned to learn more about the do’s and dont’s, best practices, and important things to remember when choosing what products to sell, managing your staff, selecting a suitable shipping method, protecting your pricing margin, considering pay-per-click campaigns, and preparing for unexpected events and peak seasons. We can not prepare for everything that happens, but we can certainly prepare ourselves to face them and win them.

Connect with Nick:

Website: https://www.argometrix.com/

Facebook: https://www.facebook.com/argometrix

Twitter: https://twitter.com/argometrix

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA

Episode Highlights:

02:01 Jumping Into Online Retail

06:26 Benefits of FBA

10:24 Adapting to the Amazon Environment

14:41 Preparing for the Unexpected Twists

20:23 Protect Your Pricing Margin

27:14 How Long Does It Take To Get ROI

31:45 What About Advertising and Pay-Per-Click?

33:13 Do’s and Dont’s for Retailers

38:17 3 Things to Remember

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“If you want Amazon to commit to you, you have to commit to Amazon.” -Samuel Cohen

Amazon is one of the most widely-known household names for online shopping these days. That’s why more and more entrepreneurs are hoping to enter this trillion-dollar platform. This week, Nick and Samuel Cohen, CEO of Amazon Consulting Experts (ACE) will bring different perspectives and insights into your journey to becoming an Amazon Legend! ACE offers a comprehensive service for current and future online sellers. Samuel and his team help their clients in various areas of the business such as shipping, storing, marketing, bookkeeping, and much more. In this episode, Samuel shares how ACE can help you strengthen the pillars of your business- sourcing, inventory, and pricing.

Entering Amazon as a seller is already a rigorous process, but re-entering the platform after an account suspension comes with even more difficulty. Listen in as Nick and Samuel help you create a concrete Plan of Action if your selling privileges have been removed. Being an entrepreneur is a very rewarding experience when you play it the right way. Learn how to work ON your business as opposed to working IN it.

Connect with Nick:

Website: https://www.argometrix.com/

Facebook: https://www.facebook.com/argometrix

Twitter: https://twitter.com/argometrix

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA

Episode Highlights:

01:33 From Selling to Supporting Sellers

09:10 Work On the Business

12:03 How to Handle Limit on Inventory

18:29 Facing the Crisis

23:44 The Plan of Action

27:48 Preparing for the Shopping Season

33:45 Amazon Commitment

40:39 Amazon Do Listen

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"Even if you have a lot of passion, you have to build a business that works, a business model that scales… You have to build something before you can continue to help others on a larger scale." -Colin McIntosh

Founded in 2017 by Colin McIntosh, Sheets & Giggles is a company that manufactures sustainable beddings from high-quality Eucalyptus wood pulp. The company has been making conscious efforts to impact the world with every sheet they make. For every tree harvested, they plant two more. To date, Sheets & Giggles have already planted 55, 677 trees!

Colin is all about passion and scalability tied together. He believes that for a business to maximize its potential impact, both have to be present. Listen in as Colin explains why that is so. Nick and Colin also talk about Amazon selling, building brand awareness, fixing issues, inventory planning, and knowing which handling and shipping method works best for your goals. Being an Amazon seller comes with a lot of challenges, (a lot!!) but there are things you can do to get the most out of the platform. Tune in and discover the secret to building an Amazon account that scales to a million dollars a month!

Connect with Nick:

Website: https://www.argometrix.com/

Facebook: https://www.facebook.com/argometrix

Twitter: https://twitter.com/argometrix

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA

Episode Highlights:

01:04 Making a One-of-a-Kind Bedding

05:36 From an Employee to a Founder

13:01 Handling and Shipping

21:06 Account Suspension

25:32 Inventory Planning

31:01 How to Build an Amazon Account that Scales to Millions

34:39 What About an Upsell Feature?

37:37 2 Obstacles in Amazon

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“It definitely is not an overnight success. It is going to take a little while before you can get up and running. Spend the time to do all your research before you dip your foot in the water.” -Meredith Moore

LidPal is a customizable cup lid, originally designed as a glass cover to keep drinks from contaminants such as bugs, hookah, debris, and even roofies (date rape drugs)!

It can also be used as a promotional product for companies, bars, and restaurants. It is your safety pal, and it is now on Amazon!

In this episode, Nick sits with Meredith Moore, the Vice President of Restbar LLC to discuss some of the challenges that come from becoming an Amazon seller. Tune in and learn the importance of brand registry, how you can get past the Amazon Sign-Up Page (which is a little tricky and frustrating by the way), get the hang of Amazon’s algorithm to increase your visibility on searches, and master listings keywords and analytics. Understand the ins and outs of Amazon selling; be the kind of seller that provides the best customer experience!

Connect with Nick:

Website: https://www.argometrix.com/

Facebook: https://www.facebook.com/argometrix

Twitter: https://twitter.com/argometrix

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA

Episode Highlights:

02:45 Product Development Amidst Covid

06:27 The Challenge: Signing Up for Amazon Seller Accounts

09:26 The Challenge: Keywords and Analytics

11:42 Amazon’s Philosophy Every Seller Needs to Adhere To

18:20 The Challenge: Getting Visibility on Searches

22:31 The Challenge: Third-Party Sellers

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“Amazon advocates for best customer experience, so you need to be able to translate that into what it means for you, your products, and your services” -Nick Uresin

Welcome to Amazon Legends! This podcast will bring real life stories from Amazon sellers. You will hear from CEOs of large companies and entrepreneurs, who became power sellers. Experts specializing in helping sellers AND both former and current Amazon employees will give us an insight from behind the scenes.

We will share knowledge you can take and apply to your Amazon operation right after the podcast. Whether you are just planning to sell on Amazon, or you are already a current seller, this podcast will deliver value you can monetize.

You will learn the required skills and mindset how to deal with different challenges from our guests. We will share information, give you ideas on how to maximize your potential, and scale your operation by avoiding the learning curve.

Whether you are the CEO of a large company, or an entrepreneur, who wants to build an empire, the path to success on Amazon is the same. It is ok, advantageous and preferable to seek advice from those who are already doing what you want to do and the kind of sales you dream to generate.

No matter any setbacks you may have experienced, or how overwhelmed you feel to get going, Amazon Legends will give you the roadmap to follow for success.

Connect with Nick:

Website: https://www.argometrix.com/

Facebook: https://www.facebook.com/argometrix

Twitter: https://twitter.com/argometrix

LinkedIn: https://www.linkedin.com/in/nickuresin/

YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA

Episode Highlights:

00:35 Amazon Legends:

02:25 What Makes “Legends”

05:03 Amazon’s Secret

09:10 How to be an Amazon Seller

12:37 Crisis Handling

22:38 Keep Pushin’!

Amazon Legends Podcast: Recent Episodes

Nick Uresin