Wicked Smart Podcast: Recent Episodes
Mid-West Family
Goals for the Podcast
- To create a structured strategy map for you to follow that is evergreen.
- To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
- To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.
Why this podcast?
I was frustrated looking to find a podcast that answered the questions of local business owners. Many times the larger podcasts aren’t designed for you, the little guy. I believe I can change the world by helping one business at a time. That is why this podcast exists.
How can you get the most out of your time listening to the podcast?
Download the action guide. Do the work. It’s simple, but it won’t be easy. Ask for help when you get stuck or frustrated.
Our guest today is Angela Crocker. She is an author and educator who helps people navigate the digital life. As lecturer at a polytechnic university, she helps business and media students learn how to use digital tools for content marketing.
Questions we'll answer in the episode:
- How do you reduce wasted resources (time and money)?
- What are the 7 steps of the Content Creation System?
- What are some success stories after implementing a content system?
Learn more about Angela on her website or follow her on LinkedIn.
Purchase Angela's books.
See omnystudio.com/listener for privacy information.
Today's guest is Chris Smith. He is a sales and marketing expert featured in Forbes, Inc. and Entrepreneur.com. He is the best selling author of The Conversion Code and Co-founder of Curaytor.
Questions we'll answer in the episode:
- What is the Holy Trinity of creating a system that sells?
- How to work lead follow-up into your schedule.
- What should you send customers who aren't ready to buy right now?
- What is the Gaining Control technique, and how will it help you sell more?
- How will the Digging Deep technique help you build deeper relationships and convert more sales?
Follow Chris on LinkedIn
See omnystudio.com/listener for privacy information.
Today's guest is Rich Brooks. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.
He founded The Agents of Change, an annual conference and weekly podcast that focuses on search, social & mobile marketing.
Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.
He has appeared in Inc. Magazine, The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.
Questions we'll answer today:
- How can local businesses create new leads online?
- What is inbound marketing and why should a local business care?
- What is the tricky part of moving your lead gen from offline to online?
- What is the next wave of online marketing?
- How do you increase the number of quality conversations you have with new customers?
Rich is the President of flyte new media.
Follow him on LinkedIn
See omnystudio.com/listener for privacy information.
Today's guest is Rebecca Lieb. She is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-up to non-profits to Fortune 100 brands and regulated industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, Cisco, ad and PR agencies, and The Federal Reserve Bank of New York.
Questions we answer in this episode:
- How has social media shifted the marketing landscape?
- How do business owners prioritize where they need to be online?
- What role does content marketing play?
Learn more about Rebecca on her website.
Connect with her on Linkedin
See omnystudio.com/listener for privacy information.
Today’s guest is Don Stanley. He is an internationally-recognized speaker and award-winning educator. Clients rely on him to educate, engage, entertain, and inspire them. He speaks at keynotes, conferences, company events, and offers customized on-site workshops.
Questions we will answer in this episode:
- How do you use content to set the expectations of your customers?
- How can we use content to ethically build trust?
- When is it okay to send people to your competitors? And Why?
- What is the one blog post a swimming pool company used to generate millions of sales?
Connect with Dan on his company website 3Rhino Media
Follow him on LinkedIn
See omnystudio.com/listener for privacy information.
Today's guest is Jeremy Miller. He is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding.
Here are some questions we'll answer:
- What is the progression someone goes through to become a customer?
- Where should business owners focus their time first?
- Why is it hard for businesses to move prospects from “Know/Awareness” to “Buy”?
- What are some tools a business should use to close that gap?
Find more information about Jeremy at https://stickybranding.com/
Listen to Jeremy's Sticky Branding Podcast
See omnystudio.com/listener for privacy information.
Today's guest is Johnny Molson. He is a marketing consultant and partner in the Austin, Texas firm The Wizard of Ads. He has written, produced, and/or performed in about 11,842 ads from Chicago to Namibia to Shanghai to Portsmouth to Detroit to Buenos Aires to Sioux Falls.
He is the host of the Marketing Musings Podcast and the author of Campaign-O-Matic.
Questions we'll answer in this podcast:
- What is the difference between differentiation and distinction?
- What is the easiest point to start to start differentiating your business?
- How do you go from a "A" to a "The" in your business category?
- Why is differentiating a business so hard?
- Is creating an offer that differentiates your business important?
Learn more about Johnny on his website or follow him on LinkedIn.
See omnystudio.com/listener for privacy information.
Today’s guest is Stephen Semple. He’s the Creator & Host of the Empire Builder Podcast and a Wizard of Ads Partner and Director of Wizard of Ads Canada. He has worked in the marketing industry for over 30 years. The bulk of his career has been focused on Business to Business marketing using mass media, digital media, direct mail and direct response advertising. He has worked in industries ranging for auto parts manufacturers to pharmaceutical consulting firms.
Questions we'll answer in this episode:
- Why is it so hard to focus?
- What are the pitfalls if people ignore this advice?
- How do people discover their ideal client?
- Where do business owners get stuck?
- How do we define an ideal client?
https://empirebuildersprogram.com/
Connect with Stephen on LinkedIn
See omnystudio.com/listener for privacy information.
Our goals for the podcast are:
- To create a structured strategy map for you to follow that is evergreen.
- To help you focus and prioritize your most precious resource, so you can position your business for long-term growth.
- To turn knowledge into action with our Wicked Smart Action Guide with ONE THING each episode you can do to achieve a quick win.
Why this podcast?
I was frustrated looking to find a podcast that answered the questions of local business owners. Many times the larger podcasts arn’t designed for you, the little guy. I believe I can change the world by helping one business at a time. That is why this podcast exists.
How can you get the most out of your time listening to the podcast?
Download the action guide. Do the work. It’s simple, but it won’t be easy. Ask for help when you get stuck or frustrated.
See omnystudio.com/listener for privacy information.