Just Keep Showing Up: Recent Episodes
Karsen Murray
Welcome to Just Keep Showing Up — a show created to provide you with juicy, helpful copywriting and marketing tips as well as inspiring conversations with friends I’ve met along the way so you can keep showing up to grow your brand and bring your magic to life. Tune in every Monday for a new episode! 🤠✨
☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)
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Answering your questions based on the Q+A box I put up on Instagram in Jan 2023.
So, of if you've ever wondered how I…
✨ Handle boundaries in friendship
✨ Market on platforms other than Instagram
✨ Cope with clients not booking with me
Tune in! 🤎
☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok
**Have you been hearing the buzz about ‘waitlists’ but aren’t sure:
- what a waitlist is?
- how it could benefit your next launch?
- or how to start one?
In this episode, I help you answer each one of those questions so you can use a waitlist to collect warm leads for your offer, boost your confidence, AND increase your sales!
📣 DON'T FORGET:**
Check out the Launch Copy 101 courseSave 50% on Flodesk with code KARSEN50
☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok
If you want to find a way to support your sales efforts and add more money to your yearly revenue an email list is the way to go.
In this episode, I'm breaking down four of the most common ways to monetize your email list in 2023.
📣 DON'T FORGET:
Check out the Email Marketing 101 courseSave 50% on Flodesk with code KARSEN50
☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok
Most people fail at email marketing because they’ve been told that starting and growing their list is the most important step to take. And while this is an important and necessary step to take, there are 3 things to do before you start your list that will keep you from collecting subscribers and ghosting them because you have no clue what to do next.Tune in now!**✨
📣 DON'T FORGET:**Register for the Email Marketing Workshop
☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok
Did you know that your dream customers and clients are motivated to purchase based on different testimonials?
While some might love a good transformation or numbers-based results, some just want to know that you’re a good/ethical educator or service provider, and some…want both.
In this episode, I teach you how to avoid watering down your website and sales pages with the same testimonials so you can connect with more dream clients and customers.
You also get access to a FREE LESSON from my Launch Copy 101 course: Social Proof that Sells, which includes a testimonials template for written and video testimonials so you can start collecting solid social proof ASAP!
📣 DON'T FORGET:
- Free Lesson: Social Proof That Sells (from Launch Copy 101)
- Register for the Email Marketing Workshop
☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok
If you’ve ever wondered…
- What to include in your marketing emails…
- How often should you be sending them…
- And (my personal fave), how much do your subject lines actually matter…
Then this episode is for you! Tune in as I give super helpful tips on email best practices, my advice and answers regarding these Qs, and more in an easy-to-understand way.
See ya there!✨
📣 DON'T FORGET:
Register for the Email Marketing Workshop
☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok
Get inspired to dream up the life you want to experience in 2023 and set business goals to help you live that life in this episode. While I’m no goal-setting expert and don’t claim to be, I’m sharing my big and small dreams for 2023 and how I plan on practically achieving them through my signature offers and marketing strategy.
See ya there! ✨
📣 DON'T FORGET:Register for the Email Marketing Workshop
📋 EPISODE RESOURCES:The Dream it. Do it. Workshop
☁️ MY LINKS:Join the Keep Showing Up Club (Free Community + Workshops!)
Get a FREE copy tip every week!
Copy Services
Courses
Instagram
TikTok
You're in for an eye-opening, inspiring conversation with today's guest, Sara Turner.
Sara is a Trauma Informed Leadership Coach and is the co-creator of The Leadership Designs: a trauma-informed leadership framework intersecting childhood trauma and identity.
Sara works in the online space supporting entrepreneurs in leading themselves in a way that makes sense for them and their teams/folks they work with. In addition, she is a DEI consultant who works with higher educational institutions.
Tune in to today's episode 🎧
Links mentioned in the episode:
01. Free Leadership Assessment
02. Human First Book
**Where to continue learning + hanging out with me:
01. Join the JKSU Newsletter 02. Visit my site 03. Hang w/ me on Instagram**
I left a sales page the other day because it had no clear flow.
*Not because I wasn’t interested in the product.
Not because the words on the page weren’t good.*
I left because it was chaotic, and I couldn’t tell what to read in order to get the information I needed to decide whether I wanted the offer.
That person lost a 4-figure sale that day. That sale was me, lol.
Listen, I’m not trying to be harsh or bash this entrepreneur who I’ll obviously protect and keep anonymous. (Honestly, I would have loved to help them.)
The fact of the matter is that our brains control how we process information, sales pages included.
You could be the best copywriter in the world and lose a sale because of a common sales page strategy mistake. You could also be a great sales page strategist and lose a sale because of bad copy.
In today’s episode, I cover these common sales page mistakes and how to avoid them.
Tune in to listen 🎧
✨**Links mentioned in today's episode:
01. Join the Launch Copy 101 Waitlist 02. Building a StoryBrand by Donald Miller🤠Where to continue learning + hanging out with me:
01. Join the JKSU Newsletter 02. Visit my site 03. Hang w/ me on Instagram**
There’s nothing better than having a super solid launch plan.
As someone who’s been a part of dozenssss of launches, it can take a lot of trial and error to find a plan or process that works for you.
In today’s episode, I’m sharing how I prep for a lunch as a professional copywriter.
Tune in to learn 5 steps I follow in just about every launch for myself and my clients so you can put new offers out into the world and make some extra cash without getting lost in the process.
Listen now 🎧
✨**Links mentioned in today's episode:
01. Join the Launch Copy 101 Waitlist 02. Building a StoryBrand by Donald Miller🤠Where to continue learning + hanging out with me:
01. Join the JKSU Newsletter 02. Visit my site 03. Hang w/ me on Instagram**
From the Head of Graphic Design to going starting her own design business, today’s guest is none other than our brilliant designer, Kelly Etz.
Join us in today’s episode as she uncovers her story and answers qs’ like:
-
How to know where you’re ready to transition from full-time to freelance?
-
What are some of the most challenging and rewarding things you’ve experienced in business so far?
-
How has community played a role in your business journey?
Kelly is truly one of a kind, and I know you’ll enjoy this warm, encouraging, fun conversation!
Tune in 🎧
⭐️ Where to continue learning + hanging out with Kelly Etz:01. Visit Kelly's Site02. Hang w/ Kelly on Instagram
🤠 Where to continue learning + hanging out with me:
01. Join The JKSU Newsletter02. Visit my Site03. Hang w/ my on Instagram
If you were to ask me for one of my best tips to grow your email list, I’d say to start with your website.
You’d be SURPRISED how many people I meet who are eager to build their list but don’t have a solid opt-in form on their site. You know…the thing that you’re constantly driving traffic back to.
And, listen, it happens. But, tbh, growing your list by making simple tweaks to your website is easier than you think, and you can likely do it yourself.
In this episode, you’ll learn:
💌 which pages of your website to add an email opt-in form to
💌the type of opt-in forms to use & tips on how to write copy for them
Doing this will help you avoid:
👎 sending people to your site without capturing their info
👎 missing out on staying in touch with potential clients
Tune in and happy listening 🎧✨
🤠Where to continue learning + hanging out with me:
01. Join The JKSU Newsletter02. Visit My Site03. Hang w/ me on Instagram
After working with a handful of clients that had NEVER outsourced such a major part of their marketing to someone else before…
I thought it might be helpful to give you a little run down of what to prep beforehand to help you:
✨ experience a smoother, stress-free outsourcing process
✨ get more out of your investment
And, most importantly, avoid…
👎 a clunky, time-consuming work relationship
👎 extending deadlines and setting your launch back weeks, if not months
I also included a FREE checklist that summarizes what we cover in the episode that you can access here.
Now that I feel like I’m out of the weeds of putting my business together and in the thick of running it semi-smoothly, I think one of my favorite pieces of content to create for others is things I’ve learned along the way.
If I can in any way possible reach back and help you skip some steps or avoid annoying little mistakes I made that, looking back, could have been preventable if I just would’ve known, I’m all for it.
So, in episode 024, I’m sharing 3 things I’ve learned in my last year of business that just miiiiight help you.
Happy listening 🎧✨
Where to continue learning + hanging out with me 🤠
- Copy Mentorship Offer / Waitlist
- Sales Page 101 Waitlist
- Email Marketing 101
- My Email List
- TikTok
When it comes to growing your email list you might have noticed that there are periods of highs and lows.
Maybe you create a freebie or waitlist that inspires a burst of growth — followed by a lull once the hype has worn off and begin to wonder...
“Crap, do I have to keep pumping out free resources in order to gain email list growth traction?”
My, personal, advice and take is – no, you don’t.
While I think it’s important to market your email list on your most frequently used social media platforms, I also think it’s about making the most of everywhere you show up online – even in the smallest ways!
In episode 023, I’m going to walk you through some simple and creative ideas for growing your email list.
My goal in doing so isn’t to overwhelm you and have you implement every single one of these ideas – but for you to take the ideas that make sense and feel good to you and your business!
Tune in and happy listening 🎧✨
Where to continue learning + hanging out with me 🤠
- Copy Mentorship Offer / Waitlist
- Sales Page 101 Waitlist
- Email Marketing 101
- My Email List
- TikTok
When I first stepped into the world of copywriting back in 2018, ethical copywriting wasn’t really a "thing" in the online space I was operating in.
Even though I wasn’t educated on the topic, what I did know, or feel, was that the “bro marketing” way of copywriting that I was being trained in felt uncomfortable and slightly wrong at times.
The whole “paint a picture of people’s problems” and then “twist the knife even further” to really sell them did not align with my empathetic, highly-sensitive self.
And, maybe you feel the same?
It wasn’t until 2020 when I came across my friends Nat from The Brand Copywriter and her coach (and my now friend) Rachel Turner that I learned there was a different way to write copy.
A way that didn’t:
- manipulate
- shame
- or use pain points
to get people to “take action” on your offer – and I fell in love and immediately started implementing what is now described as ethical copywriting.
If you, too, have been interested in learning how to take a more ethical approach to how you write your own copy – especially sales page – episode 022 is going to give you 2 simple things you can do today to write more ethically without having to overthink it!
Happy listening 🎧✨
Where to continue learning + hanging out with me 🤠
- Copy Mentorship Offer / Waitlist
- Sales Page 101 Waitlist
- Email Marketing 101
- My Email List
- TikTok
Interested in becoming a full-time copywriter but aren't sure how to structure your offers so you can make the big move from side-hustle to freelancer?
After connecting with amazing, aspiring copywriters in the last year via IG + my email list — I've learned that's one of the most common situations people have a hard time navigating.
And while I'm confident you could find your own way — I just so happen to record an entire episode on: One Way You Can Become a Full-Time Copywriter.
What I share is actually how I left my corporate job and transitioned to part-time, then full-time freelancing, and built my business...
...except I save you all of my lessons learned and help you structure an offer that can help expedite your goal lol.
happy listening 🎧✨
🤠 Where to continue learning + hanging out with me:01. Copy Mentorship Offer / Waitlist
-
Sales Page 101 Waitlist
-
Email Marketing 101
-
Instagram
-
My Email List
-
TikTok
Yeesh — sales pages, am I right? You either love writing them or you'd rather watch paint dry.
Either way, if you're a business owner who has ever wanted to launch a course, program, or stand-alone offer of any kind then you might find yourself in need of one.
And contrary to popular belief, I don't think you have to be a copywriter to write a great sales page.
However, I do believe having a * P L A N * makes writing them a heck of a lot easier.
In today's episode, I'm happily sharing my 03-step sales page writing process AND I sprinkled in a free resource (sales page start kit, checkkk-list) for extra support.
What can I say? I'm a generous gal. Super humble, too.
Happy listening 🎧
✨ Links mentioned in today's episode:
- Sales Page Starter Kit Checklist (Free Resources)
- Sales Page 101 Live Course Waitlist
🤠 Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
Does writing and sending emails to your list feel a bit intimidating and out of your comfort zone? Valid.
Today's podcast episode covers the top 03 email essentials I recommend including in every email so you:
- don't miss any essential, performance-boosting elements
- improve your email-writing skills
- feel super confident as you hit ‘send’!
Happy listening 🎧
✨ Links mentioned in today's episode:01.FREE WORKSHOP: CREATE AN EMAIL MARKETING GAME PLAN (that Works for Your Brand)
02. Send it! 5 Must-Have Elements for Every Email
03. Email Marketing 101 the course
🤠 Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
If you're ~ itching ~ to organize the backend of your business but feel a little overwhelmed by all the options — today's podcast episode is just for you 🤍
While I'm no systems specialist, I am a business owner with a bunch of moving pieces who had to find the right tech tools to support me so I didn't lose my mind.
In this episode, I cover:
-
Asana + HoneyBook
-
Why I chose them
-
How I use them to support my biz
I know not everyone's business or preferences are the same, but my hope is that learning why and how I use these tools will inspire you to choose + implement yours!
Happy listening ✨
LINKS MENTIONED IN TODAY'S EPISODE:
Video walkthrough of how I use Asana
20% off a year of HoneyBook
WHERE YOU CAN CONTINUE HANGING OUT W/ ME:
-
Instagram
-
The Not So Average Newsletter
-
My Website
If keeping up with your email list feels super important but you'd literally rather watch paint dry than come up with fresh content ideas for yet ~another~ marketing platform...
YOU'RE GOING TO LOVE THIS EPISODE, OK?!
In 30 minutes, I walk you through the same process I use with my students and clients so you can use your already created content for your email list.
Happy listening!
✨ Links mentioned in today's episode:
01. FREE VIDEO LESSON: How to Repurpose Content to Your Email List
🤠 Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
You might think of a client intake form as just another business formality for acquiring information about an interested client.
YaWn (at least that's what I used to think of them.)
But after running a business for the last four-ish years, I’ve learned that your intake is WAY more than a formality...
🤠 if you ask the right questions and include the right content.
Tune in to today's episode as I walk you through questions and content I’ve added to my intake form that have:
⭐️ greatly improved my market research
⭐️ helped my interested clients vet themselves without wasting their time
⭐️ allowed me to set AND keep boundaries in my work
Tune in 🎧
✨ Links mentioned in today's episode:
01. My Intake Form
02. Save 20% on HoneyBook (my CRM)
03. The Copy Week Free Workshop
04. Email Marketing 101 Flodesk discount — KARSEN50
🤠Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
If you've ever wanted to use your email list to support your launch efforts but aren't sure where to start -- you're not alone.
Tune in to today's episode to learn:
✨ when to begin touching base aka "nurturing" your list before you send them sales content (this is esp good for ghosted lists!)
✨ when to create a waitlist for your offer
✨ & tips for prepping, writing, & scheduling your email sales campaign in advance!
Happy listening! 💖
✨ Links mentioned in today's episode:
- The Copy Week Free Workshop
- Email Marketing 101 Flodesk discount — KARSEN50
🤠Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
Planning a little spring clean for your ~site~ and wondering which pages to keep?
💐 While the pages you add to your site are truly personal and usually based on your marketing efforts...
...there are 03 core pages that I’ve noticed nearly ALL of my clients ask for (and that I see as foundational).
🌸 Tune in to today's episode to learn what they are AND how to optimize the copy + contents of each one!
✨ Links mentioned in today's episode:
- The Copy Week Free Workshop
- Email Marketing 101 Flodesk discount — KARSEN50
🤠 Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
Your email list is only as good as the quality of subscribers who make it up.
And, when it comes to growing your list, we often tend to hyperfocus on what to do – makes sense.
But after being in the world of email marketing for the last four-ish years, I’ve learned that talking about what NOT to do is just as important.
Tune in to today's episode to learn what to avoid so your email list remains full of healthy subscribers who actually WANT to be there :)
✨ Links mentioned in today's episode:
01. Email Marketing Game Plan Workshop (Waitlist)
02. Email Marketing 101
🤠Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
Today's episode of the Just Keep Showing Up podcast is one I've been anticipating since the beginning of 2022! 🤠✨
Tune in and hear my tell-all account of the last quarter including:
- what I learned and experienced
- what I'm celebrating bc it's really freaking cool IMO
- what I really wish I would've done differently, yeesh
- what I plan on doing in quarter 02
Cheers, happy listening, and happiest quarter 02 to you! 🥂
✨ Links mentioned in today's episode:
- Email Marketing 101
🤠Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
When you get the same questions over and over again in your DMs + inbox -- you make a podcast episode about it.
(Also, I'm not complaining. I actually love that you want to know about copywriting + my biz 🥺💖)
Tune into today's episode on the Just Keep Showing Up podcast to hear about:
✨ how it started
👩🏻💻 how it's going
🤠 how I keep it going
and all that jazz!
🤠 Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
If you were ever wanting a peek behind the curtain at what's possible with the Email Marketing 101 course --
✨ this. episode. is. it. ✨
Today's guest (and EM 101 student), Brittany Jack, spills all the matcha about:
⭐️ why she chose Email Marketing 101
⭐️ where she was at in her email marketing journey when she enrolled
⭐️ the success she saw in her list after implementing what she learned
and more.
I'm immensely grateful for her eagerness to share her experience as a real business owner who wanted to use email to nurture her community + support her sales efforts with you...
... and how Email Marketing 101 helped her do it! BLESSINGS.
Tune in now 🎧
🤠 Where to continue learning + hanging out with Brittany Jack:01. Instagram
02. Check out Social School™️
🤠 Links Mentioned in this Episode:01. The Email Marketing 101 course
🤠Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
On this week's episode of The Just Keep Showing Up podcast, my co-host and copywriting pal, Abigail from @consideritwritten, and I bring you:
✨ 2022's top copywriting trends ✨
(with one of them being a best practice and not a trend, but you get it)
Tune if you're looking for simple ways to improve + stay on top of your business's copywriting game 🤠
✨ Where to continue learning + hanging out with Abigail:01. Instagram
02. Her website
💖 My links:
- The Not So Average Newsletter
- Email Marketing 101 the course
- The Copy Week
Long story short: perfectionism almost kept me from experiencing one of my most successful years in business.
✨ Links Mentioned in this Episode:01. Stop Selling Yourself Short
🤠Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
Bestie on the podcast checkkk!
But, seriously, besides being freaking elated to have my best friend, Jess Massey, on the podcast, our conversation is going to deliver so much goodness around the topic of prioritizing rest WHILE you pursue your goals.
If you're a fellow pal who can identify with only wanting to rest once you feel like you've "earned" it but often feel burnt out before you reach your goals -- it's safe to say tuning in might benefit you.
Here's a little about Jess:
Jess Massey is the host of The Hustle Sanely Podcast, a planner creator, and the founder of the community-centered productivity brand Hustle Sanely®. She uses The 5 Keys to Hustling Sanely™ to teach busy women how to release overwhelm and prioritize their mental health & relationships as they pursue their goals. From adopting a positive mindset to getting clear on your vision, to prioritizing your tasks and creating a schedule that honors your energy, Jess covers it all and is passionate about helping you create your most peacefully productive life.
Where you can continue to hang out with and learn from Jess:01. Instagram02. The Hustle Sanely Instagram03. The Hustle Sanely Podcast04. Her website
Links we mentioned:
- Rest article
- Jess's podcast episode on rest
- Link to my podcast episode on Jess's podcast
When I tell you this episode is giving: the potential to possibly change your life vibes 😳
From owning our power to what happens when we have the courage to show up in the world as our full selves, Anastasia covers...
- What fear is and how to separate ourselves from it
- What it means to "own your power"
- How to trust yourself and show up in the world with confidence
AND. SO. MUCH. MORE.
✨ Links Mentioned in this Episode:
- 4 Questions to Ask When You're Afraid to Create
✨ Where to continue learning + hanging out with Anastasia:01. Instagram
💖 My links:
- The Not So Average Newsletter
- Email Marketing 101 the course
- The Copy Week
For the first episode in this series, I'm bringing an interview out of the 2021 archives that I've been saving for this exact moment.
(drumroll pls)
Introducing: How to Affirm Yourself with my brilliant, caring friend, Lindsey Hilligoss.
Lindsey is a counselor who supports women on their journey to wholeness and in this episode we cover:
01. What self-validation is
02. Why it's important to practice self-validation
03. Simple ways we can validate ourselves in our everyday lives
If you're looking to learn a little less on the opinions of others and learn how to trust and affirm yourself -- this could be an incredible episode for you!
Tune into today's episode 🎧
✨ Links Mentioned in this Episode:01. Lindsey's Instagram
02. Lindsey's Website
🤠Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
Sharing all the juicy details and BTS of the Email Marketing 101 course launch in today's episode 🧃✨
FUN FACT: I've been a part of countless launches for courses, memberships, coaching programs, and even best-selling books!
BUT...
I've never launched a digital product myself -- until November 2021, that is.
What made this launch so special, besides that it was my first, was that I didn't do anything spectacular, however...
I launched the course to my WAITLIST ONLY for the first week.
And in that week, the waitlist produced 15k+ worth of sales, which was pretty mind-blowing for my first ever launch (right before Black Friday, too!)
Oh! And I was able to hit my new student goal in just 36 hrs! Again, all from the waitlist!
Which, ahem, is ✨proof ✨that using email as a tool to promote your offers when you've spent time consistently nurturing the people on your list -- works!
For all the nitty-gritty launch deets, tune in to today's episode!
I hope it encourages you to honor your launch process and put your magic out into the world!
🤠 Links Mentioned in this Episode:01. The Email Marketing 101 course
02. Audrey Saccone / Launch BFF
🤠 Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
The classic Email vs. Instagram debate? My incredible guest, Natasha Samuel (@shinewithnatasha), and I have some feelings about it.
In fact, in today's episode, @shinewithnatasha and I chat about:
- why we believe IG and Email are an actual marketing dream team
02. how to use them as such in your business
(Fun fact, we're also friends IRL so this is kind of an extension of the real convos we have on our monthly walks and daily voice messages 😂)
🤠If you'd like to continue learning from + hanging out with Natasha, you can do so by visiting these links:
- @shinewithnatasha
02. Natasha's website - Natasha's YouTube channel
- The Shine Online podcast
- The Instagram Confidence Accelerator Waitlist
OoOoh, do I have some juicy copywriting content for you today, podcast fam! First off, this episode is the ~audio~ from a BONUS LESSON inside the Email Marketing 101 course.
If the topic of ethical copywriting has piqued your interest, you're going to want to tune in ASAP as my fellow copywriting friend, Natalie Topalial helps you understand:
- What unethical copy is / what makes copy unethical
- The 3 common ways unethical copy shows up in the marketing/business space
- What ethical copy is
- The 3 C's of ethical copy
Our hope is that after this lesson you'll leave with a clearer understanding of ethical copywriting practices and be able to confidently weave them into your email marketing practice if desired, especially when it comes to supporting your sales copy content.
🤠 Again, this is the audio version of the BONUS LESSON Nat recorded with me for the Email Marketing 101 course students. If you'd like to learn more about using email to nurture your community and support your sales efforts tap here to learn more about Email Marketing 101 ✨
🤠 If you'd like to continue learning from Nat, you can browse through her current copywriting offers OR hang out with her on Instagram!
01. Spill Your Guts Ethical Copywriting Course / SYG Waitlist02. Kind Copy Mentorship / Kind Copy Waitlist
03. Ethical Copy Bundle
In this episode, I introduce the new ✨Just Keep Showing Up✨podcast and what you can expect to gain by tuning in each Monday!
And since we're starting over from scratch, I figured I'd share my business journey with you up until this turning point, too! I don't know about you, but there's just something so inspiring about hearing the ebbs and flows of others' business journeys.
How they got started, how they got to where they are now, what they learned along the way.
It makes me feel so much more encouraged that my journey hasn’t been the linear path I hoped it would be and gives me the strength to keep showing up because if they can do it, I can, too!
Thank you for being here, and I hope you enjoy today's episode!
✨Links mentioned in today's episode:
- The Summer of '21 business pivot (email)
- Belong Mvmt's Instagram
- Building a StoryBrand
🤠Where to continue learning + hanging out with me:01. Instagram
02. The Not So Average Newsletter
03. My Website
Ever wonder what the difference between copywriting vs. ethical copywriting is, and why it's important to practice?
Tune into this episode with Natalie Topalian, ethical copywriter and copy mentor as we chat:
- Ethical copy and why it’s important
- How you can audit your copy and make sure it's free of manipulation, shame, and/or pain points
- The end of “bro” marketing? and more!
Follow along with Natalie:
- Website
- Words to Retire in Action
- Join the Spill Your Guts
- Email Nat: thebrandcopywriter@gmail.com
One of the best parts of email marketing is automation aka creating a sales campaign that builds a relationship with your subscribers and promotes your offer BTS so you don't always have to be in 'sales mode'.
But how do you create one? Tune in to today's episode as we walk through how to:
01. Set a goal for your sales campaign
02. Reverse engineer the process
03. Go through an 8-part sales campaign you can gladly use the next time you want to build one!
Mentioned in today's episode:
Transparency vs. clarity in copy
The hardest part of email marketing is actually sitting down to write the emails, right? But, what if you had a list full of helpful email-writing copy tips to guide you through? Then, I bet that blinking cursor and backspace button wouldn't be so intimidating and annoying.
Tune into this lesson for Part 01 of 7 Tips for Writing Great Email Copy so you can write your emails with complete confidence!
~ Mentioned in this episode ~
Open Rates Resources + Articles:01. CoSchedule Subject Line Tester
02. https://blog.marketo.com/2018/02/email-subject-line-length-works-best.html
03. https://www.superoffice.com/blog/email-open-rates/
04. Words to avoid in your subject lines
05. Words to avoid in your subject lines
Instagram // hypegal.co
The hardest part of email marketing is actually sitting down to write the emails, right? But, what if you had a list full of helpful email-writing copy tips to guide you through? Then, I bet that blinking cursor and backspace button wouldn't be so intimidating and annoying.
Tune into this lesson for Part 01 of 7 Tips for Writing Great Email Copy so you can write your emails with complete confidence!
~ Mentioned in this episode ~
Open Rates Resources + Articles:01. CoSchedule Subject Line Tester
02. https://blog.marketo.com/2018/02/email-subject-line-length-works-best.html
03. https://www.superoffice.com/blog/email-open-rates/
04. Words to avoid in your subject lines
05. Words to avoid in your subject lines
Instagram // hypegal.co
It's one thing to use email marketing, it's another thing to keep it just as fresh and relevant as your social media campaigns by keeping up with best practices.
In this episode, you'll learn 5 email marketing trends to try in 2021, with #5 being the most important.
Practicing these trends can help you...
- create an intentional experience for your email community
- save time creating content for your email campaigns
- get your reader's attention in a fun, creative way
... and more! Link in bio to tune in to this short, sweet, and impactful episode.
~ Mentioned in the episode ~001.The Ultimate Guide to User-Generated Content by Later
002. Add Alt Text to Images by MailChimp
003. Canva for animation
004. Giphy
Other helpful articles and resources:
https://www.benchmarkemail.com/blog/email-marketing-trends-supercharge-strategy/
https://nethunt.com/blog/email-marketing-trends/
Audrey Saccone is the founder of Digital Obbligato, which helps female entrepreneurs develop marketing and launch strategies for their offerings. Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space where she's worked for major players like Marie Forleo and Sophia Amoruso. She's excited to take the tried-and-true methods she's learned from working with the best to help up-and-coming entrepreneurs find success with strategies that work and are the most authentic to them.
Tune into this episode if you've ever toyed with the idea of getting support for your launches but don't exactly have the 6-figure salary budget just lying around. Audrey's got your solution.
~ Keep up with Audrey ~
Instagram
Website
Course Launch Checklist
So, you've heard all the buzz about email marketing, but you're still not sure it's a good fit for your small business or brand. However, when someone brings up their email list, you feel like you're missing out on a marketing platform that could actually help build your community and support your sales efforts.
I get it.
In today's episode, we're going to cover:
- the importance of email marketing
- how it can support your marketing efforts
-
how to get started~ Mentioned in the episode ~
-
The Email Marketing 101 Course Waitlist
- Email Marketing Research + Stats for 2021
Hang out with me over on Instagram! @hypegal.co
Want to learn how to put together a branded newsletter your list will literally love to open when it lands in their inbox?
Tune into today's episode to learn:
- the "why" behind the importance of email newsletters
- 3 steps to creating a newsletter your list will love
- how to market your newsletter in a way that makes your community crave it
Mentioned in today's episode:01. Girlboss's Newsletter
02. The Everygirl's Newsletter
03. HypeGal's Newsletter
04. The Email Marketing 101 Course Waitlist ✨
Hang out with me on Instagram! hypegal.co
Have you ever created a brilliant freebie for your community, told them about it, popped it in your 'link in bio', and got so excited to watch your list grow that you forgot about the next part...
consistently sending them emails beyond the 'freebie delivery'?
I get it, and it happens to the best of us.
That's why today's episode covers the 3 main types of email campaigns and when to use them so you feel confident and equipped to actually implement email marketing in your business instead of letting your list get 'cold' because you're not sure what to do next.
~ MENTIONED IN THE EPISODE ~
-
Email Marketing 101 Course Waitlist
-
The Make Marketing Fun Newsletter example
-
50% off your Flodesk membership
Did you know the average ROI (return on investment) for email marketing is $44 per every ONE dollar you spend on your monthly subscription? That's pretty incredible.
Since your "freebie" is essentially the "bridge" or first date to your email list, then we need to make sure we're taking it a step further than just providing something for free.
In this episode, I'll help you dive deeper than the surface-level freebie tips you might have picked up on the 'gram and teach you how to brainstorm, create, and market your freebie so you build a healthy email list.
Adding email marketing to your business's marketing strategy can be overwhelming enough without stressing over which email service provider to use. From up and coming platforms like Flodesk to the OG, MailChimp, and more, which do you choose?
In today's episode, I'm going to walk you through the 4 things I truly believe you need to consider before committing to an email service provider based on:
- your marketing goals
- your desired features
- your budget
- your desired support
I'll also cover the 4 email platforms I recommend any new-ish to email marketing business owner try before they buy. Tune in so you can confidently choose the right email service provider for you and start growing your business with email marketing!
Mentioned in the episode:001. Grab the Free Guide: Flodesk vs. MailChimp vs. ConvertKit vs. MailerLite
-
Check out Elisabeth Huijsken's Newsletter
-
Get 50% off Flodesk or use HYPEGAL50
Instagram:
@hypegal.co
If you've struggled to leverage the power of email marketing for your business or brand due to a myth you've stumbled upon or a limiting belief you might be holding onto, you're not alone.
After conducting a year's (yes, a year) worth of market research for my upcoming email marketing course, I wasn't prepared for the amount of myths, misconceptions, and mindset work I'd need to dismantle in order for people to see that email marketing doesn't have to be as overwhelming as they think.
But, I'm extremely honored to have the opportunity to do so!
In today's episode, I'm tackling the 3 most common myths, misconceptions, and mindsets I discovered in my market research as well as my top 3 reasons why email marketing is a foundational and beneficial addition to any small business.
So, I challenge you to tune into this episode so you can:
- Understand the importance of email marketing for your small business or brand
- Ditch the overwhelm and stress that you thought email marketing would cause
- Feel empowered to start and grow your list once and for all
Links mentioned in the episode:
Get on the Email Marketing Course Waitlist: https://view.flodesk.com/pages/606302ed8533e21c65ff823b
Get 50% off of your Flodesk subscription ($19/month):
https://flodesk.com/c/HYPEGAL50
Follow along on Instagram: https://www.instagram.com/hypegal.co/
Grab my complimentary Market Your Offer in Minutes Messaging Guide: https://view.flodesk.com/pages/6037bda90f39bb3d7f6d449f
Hello and welcome to The HypeGal Podcast!
I'm your host, Karsen Murray, a copywriter and marketer for passionate small business owners who want to simplify their marketing efforts and grow their business.
If you're in search of a marketing and business podcast that doesn't feel like more info-overload about what you should be doing to thrive in business -- this is for you, my gal. My goal for this podcast is to help you get really good at the foundations of marketing like:
- your messaging
- your website and sales page copy
- your lead generators OR "freebies"
- using email marketing to build relationships
... as well as having fun chats with real women running real businesses on topics that are totally relatable, inspiring, and impactful.
This week, I'm going to dive into the heart behind the podcast, share a little about my story, how I got here, and how I believe each episode of this podcast is going to bless you and your business.
My hope is that each episode gives you the courage to keep showing up for what you do because you, my gal, are worth the hype, and the world needs what you have to offer.
Without further ado, let's dive in!
Follow along on Instagram // @hypegal.co