The True Craft Podcast: Recent Episodes
Small Batch Standard
The True Craft Podcast facilitates the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Join us each week to hear host Chris Farmand and a guest craft owner talk through the challenges, opportunities, and decisions facing craft practitioners every day across the country.
In this episode of The True Craft Podcast, we connect with UK-based brand strategist and author Tim Weaver to explore how craft breweries can thrive in a mature, shifting market.
We dive deep into the differences between UK and US brewing scenes, highlighting why running a successful brewery requires far more than just making great liquid in 2026.
Some highlights include:
- How to pinpoint your brewery's true "diamond in the rough" brand identity to stand out from the competition.
- Why closing the disconnect between passionate sales reps and static packaging can unlock major revenue growth.
- Where to spend your marketing dollars (including low-cost email tactics and high-impact radio strategies)
If you are looking to refine your brand's message and build a loyal audience, this conversation is packed with actionable insights. Tim reminds us of the biggest challenge facing taprooms today, noting, "Realistically every brewery right now is in a battle with the couch."
The Brand Weaver - Website
Branding for Breweries - Instagram
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In this episode of The True Craft Podcast, we sit down with Brewmaster & Marketing Professional Ryan Seiz from Warwick Farm Brewing to discuss how they've built one of Pennsylvania's premier destination breweries by intentionally avoiding the traditional distribution game.
From transforming a former meat processing facility into a thriving taproom to creating events that draw hundreds of people every week, Warwick Farm has built a business around experiences.
Some highlights include:
- Why selling 95% of their beer through the taproom has become a competitive advantage
- How festivals, cornhole leagues, and thoughtful taproom design generate more consistent traffic
- What launching an RTD line taught them about expanding revenue without cannibalizing beer sales
From building a destination brewery from the ground up to finding growth outside of traditional distribution, this conversation is full of practical lessons for brewery owners looking to build a more resilient business. There's a lot packed into this episode for operators thinking beyond the brewhouse! Enjoy the episode!
Warwick Farm Brewing - Website
Warwick Farm Brewing - Instagram
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In this episode, we are sitting down with Alan Brinton, the co-founder of Grey Sail Brewing, located right on the coastal border of Rhode Island and Connecticut. Alan shares his journey from brewing "God-awful" beer in his college apartment to establishing one of Rhode Island's largest production breweries and successfully navigating 15 years of industry evolution.
We dive into the realities of scaling a bootstrap operation, the intricate dynamics of distributor relationships, and the shifting economic landscape facing modern craft brewery owners.
Some highlights include:
- Why managing repairs and maintenance costs is the "next shoe to drop" for maturing breweries.
- How a single double IPA, Captain's Daughter, completely transformed Grey Sail's trajectory and fueled their expansion.
- Why treating your distributors as your true customers is essential for long-term retail success.
As the craft beer market matures and overhead costs fluctuate, mastering your financials is no longer optional. As Alan puts it: “Just understand your product costs and your margins... it's basic, but it's hard.”
Enjoy the episode!
Grey Sail Brewing - Website
Grey Sail Brewing - Instagram
Book a profit strategy call with the SBS team
In this episode, we’re trekking to a tiny town of 350 people in rural Newfoundland to chat with Alicia MacDonald, co-founder of Port Rexton Brewing (who is celebrating 10 years this summer)!
Along with her business partner, Alicia has spent the last decade navigating island logistics, dodging icebergs, and balancing summer tourism with distribution-filled winters.
Highlights include:
- Turning a DIY four-barrel hobby into a 15-barrel production facility
- How a celiac diagnosis led to running the only certified gluten-free brewery in Atlantic Canada
- The reality and insight gained of brewing on an island and how to get the most out of your taproom being a seasonal magnet for tourists
Alicia proves that staying power comes from a "true brand following" and…well, a lot of grit. If you’re brewery is focused on local, local, local, you may just find a gem or two in this episode!
Port Rexton Brewing - Website
Port Rexton Brewing - Instagram
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In this episode, we are hanging out with Bobby Fleshman and Emy Senkbeil of McFleshman’s Brewing Company out of Appleton, Wisconsin. Quick question for you: what happens when you trade a career at NASA for a mash tun?Well, we’re finding out that and so much more on this episode! We chat with Bobby and Emy about how astrophysics and "unreasonable" hospitality created a brewery for brewers.
Highlights include:
- An inside look at the necessary, but oftentimes difficult, process of cutting down from a dozen offerings to four core styles (plus a few seasonals)
- The 95/5 rule and how it makes some of the best taproom culture
- The secret behind using QR code magnets and how they turn wholesale accounts into a self-ordering machine
Bobby’s approach to the industry remains rooted in his training as a scientist and a physicist. As he puts it: "Really, I just say, we're problem solvers. We just break them down into their basic elements, and put 'em back together".
McFleshman’s Brewing Co. Official Website
Bobby’s Podcast: Respecting the Beer
The Business Bible: Unreasonable Hospitality by Will Guidara
Book a profit strategy call with the SBS team
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit
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In this episode we sit down with Brad Fitzgerald of Swellsa Brewing about building a modern craft staple in the heart of Kill Devil Hills in North Carolina. From navigating the unique challenges of the Outer Banks to winning a World Beer Cup gold medal, Swellsa has been creating a community hub that thrives in a "feast or famine" tourist economy.
Some highlights include:
- Why skipping a kitchen to maintain local restaurant partnerships could be a move for breweries who are hesitant to have their own in-house food program
- How Swellsa scales for summers that jump from a local annual population of 7k to over 40k
- What skipping a traditional distribution strategy looks like when scaling in 2026 (and what to do instead)
From navigating coastal logistics to launching a hemp-derived beverage brand, Brad’s "move fast" mentality is a masterclass in modern brewery scaling. There is a lot packed into this episode for owners looking to grow their business in 2026.
Follow Swellsa and Duck Dive Bar on Instagram: @swellsa_brewing or @duckdivebar
Visit their website: https://www.swellsabrewing.com
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit
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In this episode of The True Craft Podcast, we sit down with Warren Bondi, the co-founder of Wood Foot Beer Co. in Fort Walton Beach and the founder of marketing agency Beer Marketeers. With a background spanning from stocking shelves for major distributors to serving as a fractional Chief Marketing Officer, Warren brings a unique 360-degree perspective on how to move product in craft today.
Highlights include:
- Why small systems (like a five-barrel brewhouse) allows greater control without distribution headaches
- How multi-day events and pop-ups drive massive sales through community experiences
- Why you should stop "boosting" your posts and start using an Ads Manager to see real results
Whether you are struggling with a "quiet" brand or trying to decide if table service is ruining your reviews, this conversation is filled with tips and tricks for the modern brewery.
Visit the Wood Foot Beer Co. website: https://woodfoot.beer
Follow them on Instagram: @woodfootbeer
Visit the Beer Marketeers website: https://www.beermarketeers.com
Follow them on Instagram: @beermarketeers
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit
—
In this episode of The True Craft Podcast, we are sitting down with Hannah Ison of Zeroday Brewing Company and the Brewers of Pennsylvania to discuss the evolving definition of a craft brewery. We explore why leaning into the "beverage manufacturer" label might be the move in reaching new demographics and how offering variety—from hand-chopped ginger beer to hop water—is becoming an industry standard.
Highlights include:
- The logistical reality of managing production scheduling and guild leadership while raising a daughter as a single mother
- How to navigate wholesaler acquisitions and the transition from a self-distribution model
- Why collaboration and brewery co-ops are unlocking potential for businesses with limited resources
This episode offers a grounded look at the grit required to keep a brewery running in 2026 when the traditional "let's grab a beer" culture is shifting. Whether you’re interested in diversifying your taproom lineup or want to hear how the "survival of the fittest" is playing out in the Mid-Atlantic, Hannah’s perspective as both a brewer and an executive provides unique insight for the modern age.
Visit the Zeroday Brewing Co. website: https://zerodaybrewing.com
Visit the Brewers of Pennsylvania website: https://www.brewersofpa.org
Follow Hannah on Instagram: @beermakingmama
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit
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In this episode of The True Craft Podcast, we’re chatting with Brian Durand of Asbury Park Brewery about what it takes to build a wholesale presence in a competitive, seasonal shore market. We unpack how distribution fits into their broader strategy and what it really means to grow alongside a distributor.
Highlights include:
- The one thing most breweries struggle to do well even in 2026
- Two surprisingly high-performing snacks that stand out to both Chris and Brian for taprooms
- The right cadence for communicating with your distributor
If you’re evaluating your own distribution strategy or trying to make wholesale feel more intentional, this episode with a 20-year industry veteran offers a look at what it takes to grow beyond the taproom in 2026.
Visit the Asbury Park Brewery website: https://asburyparkbrewery.com
Follow them on Instagram: @asburyparkbrewery
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit
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In this episode of The True Craft Podcast, we sit down with Chris O’Neill of One Well Brewing out of Kalamazoo, Michigan. We unpack how a brewery that started with just $80K grew into a ~$1M business by paying close attention to why customers behave the way they do...and then designing the business around those behaviors instead of following what some would maybe call industry norms!
Highlights include:
- Why a simple food menu stops customers from leaving (and could even double beer sales)
- The overlooked difference between attracting customers versus keeping them
- How the right entertainment mix can change how (and when) customers show up
If you’ve ever felt that tension between playing it safe and trusting your instincts as an owner, this episode is a reminder that building something different is often the whole point.
Learn more about One Well Brewing at their website: https://onewellbrewing.com
Follow them on Instagram: @onewellbrewing
Join us at CBC 2026 for our free Brewery Profit Workshop on Monday, April 20th. Learn more and grab a spot at sbstandard.com/cbcprofit
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In this episode of The True Craft Podcast, we’re chatting with Kevin Drake of Alibi Ale Works. We unpack how operating two busy brewpubs in a tourist-driven market ultimately pushed them toward contract brewing (and why it turned out to be one of the most stabilizing decisions they’ve made...despite the emotional challenges).
Highlights include:
- The hidden inefficiencies of producing beer in a remote, seasonal market
- How focusing on the taproom experience and NA offerings led to more predictable margins
- Why partnering with both large and small contract brewers could be the big move in 2026
Kevin shares that contract brewing “was the hardest decision [he’s] ever had to make, because [he’s] the homebrewer that started a brewery—it’s part of [his] identity to make the beer.” If you’ve been wrestling with making a similar move, this episode is filled with honest and helpful insight from someone who has been in this business for over a decade.
Learn more about Alibi Ale Works at their website: https://alibialeworks.com
Follow them on Instagram: @alibialeworks
In this episode, we chat with Doug McLaughlin and Mike Orozco (the “M” and “O” behind M&O Spirits), a small but mighty distillery just outside Columbus, Ohio. What started as a bourbon experiment in a basement quickly turned into an award-winning craft distillery!
Doug and Mike share how years in the film industry led to distilling, how a curious neighbor sparked their decision to “go legal,” and why they’ve stayed fiercely independent.
Highlights include:
- How distribution hurdles keep small producers stuck…even when demand is there (and what to do about)
- Grassroots approaches to grow traffic without a marketing budget
- Weighing the choice between staying small and handcrafted vs. chasing volume and big equipment
In the episode, Doug sums up their operation as: “Everything is in-house, by hand.” And this episode truly highlights what it takes to be in craft in 2025. Don’t miss this one!
Learn more about Wanderback Beer Works at https://www.mospirits.com
Follow them on Instagram: @mospirits
You can subscribe for SBS insights at sbstandard.com/insights
Or see what SBS can do for your brewery or distillery: sbstandard.com/contact
In this episode we are sitting down with Justin Vitti, co-founder of Wander Back Beerworks in New Jersey. After helping Cape May Brewing grow from 1,200 to over 40,000 barrels in distribution, Justin launched Wanderback—a self-distributing brewery...without a taproom!
Some highlights include:
- The simple distribution equation every brewery needs to master: Volume = Points of Distribution × Rate of Sale
- Why “going deep before wide” still wins in today’s crowded craft beer market
- How phone-level shelf placement and consistent relationship building can actually drive velocity
Justin also shares why the industry needs to rediscover its collaborative roots. And how making beer fun again may actually be the way to win over the next gen beer drinkers. Enjoy the episode!
Learn more about Wanderback Beer Works at wanderbackbeer.com
Follow them on Instagram: @wanderbackbeer
You can subscribe for insights at sbstandard.com/insights
Reach out to SBS: sbstandard.com/contact
On today’s episode of The True Craft Podcast, we sit down with Karl Sanford — co-founder of Manhattan Project Beer Company out of Dallas, TX. In just seven years, Karl and his team have grown the brewery to 17,000 barrels a year and show no signs of slowing down! With a clear strategy, a powerhouse flagship beer, and some Texas-sized expansion plans, MPBC is showing that craft is alive and well in 2025.
Highlights include:
- How Manhattan scaled from homebrewing for a wedding to a 17,000 bbl operation
- What a “profit-first approach” looks like in expansion and contract brewing
- How to maintain restaurant-quality hospitality in the taproom
As Karl puts it, “Quality never goes out of style.” Andif you’ve ever doubted whether craft can still win big even in today’s market, this episode will change your mind.
Links
Manhattan Project Beer Company - Website
Manhattan Project Beer Company - Instagram
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In this episode, we sit down with Erik Shewmaker, co-founder of Field Day Brewing and longtime restaurateur. Erik shares how a quarter of a century in hospitality shaped the launch of Field Day in 2023, the challenges of navigating Iowa distribution laws, the early adoption of THC beverages, and everything in-between!
Highlights include:
- How a restaurant-first mindset changes how a brewery inherently operates
- What breweries can learn from scaling in the restaurant industry
- Why THC beverages are reshaping the hospitality space (despite it being a relatively new offering)
This episode unscores the importance of breweries not taking guests for granted and ensuring hospitality is at the forefront of every decision. As Erik puts it, “If we’re just order takers instead of order makers, we’re really doing guests a disservice.”
With 25 years in hospitality, Erik’s perspective is one you won’t want to miss!
Links
Field Day Brewing - Website
Field Day Brewing - Instagram
Daydreamer Cannabis Sparkling Water - Website
Daydreamer Cannabis Sparkling Water - Instagram
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On this episode of The True Craft Podcast, we chat with Adam Charnack, co-founder of Hi-Wire Brewing out of Asheville, NC. From weathering natural disasters like Hurricane Helene to shifting their business model to stay ahead of the ever-evolving craft beer industry, Adam shares what it takes to keep a brewery moving forward.
Highlights include:
- What to consider when expanding into multiple locations and new markets (and hear how Hi-Wire expanded to 11 locations in 4 different states!)
- How to plan for and recover from major setbacks that could hit your bottom line
- Why contract brewing may be an overlooked growth lever and what to do about it
This episode is filled to the brim with insights on resilience, strategy, and staying true to the thing that started the journey for so many brewery owners: the craft. Don’t miss it.
Links
Hi-Wire Brewing - Website
Hi-Wire Brewing - Instagram
Reach out to SBS to see how we can help your brewery
In this episode of The True Craft Podcast, we sit down with Bobby Cheek of Heavale Brewing Company in Calhoun, GA. Have you heard of a new brewery opening for under $200k? With a turnkey space, secondhand tanks, and a dash of DYI, the small-but-mighty Heavale team did exactly that!
Bobby shares what it takes to build a brewery from scratch in a rural market and why community might just be the biggest ingredient.
Some highlights include:
- Creative ways Bobby kept startup costs to ~$165k with no loans
- The hurdles and perks of running a rural brewery (from educating patrons on beer styles to having close relationships with local officials)
- How unique programming like line dancing and cigar nights keeps customers coming back
If you’ve ever wondered how to build a brewery on a $165k budget (with a side of some unique ideas for event programming and taproom-focused initiatives), our chat with Bobby is one you’ll want to hear!
Links
Heavale Brewing Company - Website
Find more profit in your taproom and distro business
E115: The Taproom and Distro Balancing Act with Doug Bellenger of Well Crafted Beer Co.In this episode of The True Craft Podcast, we chat with Doug Bellenger of Well Crafted Beer Co. out of Lansdale, PA to unpack the ever-present balance of running a brewery. From creating an enjoyable fast casual atmosphere in the taproom to recalibrating wholesale margins, Doug gives a clear-eyed look at the trade-offs breweries face today.
Doug also shares what he’s learned while operating two thriving taprooms, scaling to 2,000 barrels per year, and expanding distribution across 35 counties!
Some highlights include:
- How to use distribution as a way to drive traffic to the taproom
- The pricing strategy shift you can make without sacrificing quality
- What the “sweet spot” balance looks like in 2025 for growing craft breweries
If you're trying to balance running a profitable taproom with a growing distro program, this episode breaks down how one brewery is making it work while growing through it all.
Links
Well Crafted Beer Co. - Website
Well Crafted Beer Co. - Instagram
Find more profit in your taproom and distro business
In this episode, we sit down with Ted Mitzlaff, Owner and CEO of Goodwood Beer & Spirits, to unpack how a Louisville, KY brewery grew from a small production operation into a multiple locations with restaurants, spirits, and experiences. (Anyone wanna go bowling?)
From navigating the market downturn to sometimes embracing necessary business pivots, Ted shares insights with over two decades of being in the business.
Highlights include:
- Learning the importance of maintaining great company culture while growing a business
- The operational structure that Goodwood uses for its various locations
- Why owners should introduce more experiences into their programming mix
As Ted says, “The name of the game is diversification,” and this episode gives owners ideas of how to tackle a diverse portfolio while marrying them with memorable experiences for customers. Enjoy!
Links
Goodwood Brewing & Spirits - Website
Goodwood Brewing & Spirits - Instagram
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In this episode, we sit down with Charlie Berger, co-founder of Denver Beer Company and now one of the minds behind Wilding Brands—the growing group that includes Denver Beer Co, Stem Ciders, Funkwerks, Howdy Beer, Great Divide Brewing Company, and (breaking news!) Station 26 Brewing Company.
Charlie shares how he and his team are bringing together some of Colorado’s most beloved breweries and cider makers to build something stronger, together.
Highlights include:
- What product diversity in a taproom looks like in 2025
- The 3-part growth strategy behind their next moves (hint: innovation, retail, and M&A)
- How Wilding Brands is helping “de-risk” the future of craft
As Charlie puts it, “I haven’t been this excited about the industry in years.”
At a time when many breweries are feeling the pressure, this episode offers a different kind of roadmap.
Wilding Brands - Website
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This week on The True Craft Podcast, we’re joined byBrian Walker, the co-owner of Cody Craft Brewing in Cody, Wyoming. A former tech professional turned brewery owner, Brian shares how he made the leap from cybersecurity to craft beer, and how he and his team have built a destination-worthy taproom in a town of just 10,000 people.
Some highlights include:
- Why Cody Craft never wanted to run a kitchen...and still doesn’t
- When to say yes (and when to say no) to distribution offers
- The state of change of craft beer and what’s causing a shift toward “beer that tastes like beer”
If you’re curious on what it takes to run a brewery in a small(er) market while growing at your own pace, this episode’s filled with stellar insight and grounded advice you’ll actually use!
Cody Craft Brewing - Website
Cody Craft Brewing - Instagram
Run a better, more profitable brewery
Adam Robbings of Reuben’s Brews returns to The True Craft Podcast to share how he’s putting AI to work behind the scenes, from forecasting taproom traffic to simplifying the hiring process. He and Chris also unpack key takeaways from this year’s CBC and preview Adam’s upcoming book on optimizing the way departments work together across a brewery.
Some highlights include:
- How his AI-powered tool, HospitalityWeather, predicts taproom traffic and improves daily operations
- The automation hacks he’s using to simplify reporting, hiring, and staff communication
- What his new book tackles that SOPs don’t...and why he wrote the first draft in just 8 days (!)
If you’ve ever been curious about how AI might shape the future of brewing, this conversation is a great place to start!
Reuben’s Brews - Website
Reuben’s Brews - Instagram
HospitalityWeather - Website
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On today’s episode of The True Craft Podcast, we sit down with Jeremy Duffy, co-founder of Isle Brewers Guild (IBG) in Pawtucket, RI. IBG is a 100-barrel contract brewing facility that also runs three successful retail locations under The Guild Brewing Company brand. Jeremy gives us a behind-the-scenes look into large-scale production with a strong retail presence focused on food, events, and sales (without sacrificing margin!)
Highlights:
- What a diverse beverage lineup looks like in 2025
- How to pull off 373 events in one calendar year (!)
- Making the transition from food trucks to an in-house kitchen
If you’ve been curious what it’s like to run a high-capacity brewhouse while building a consumer brand, or you’re looking for ideas on how to tackle your business’ retail strategy...you won’t want to miss this episode!
Links
Isle Brewers Guild - Website
The Guild Brewing Co. - Website
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In this episode of The True Craft Podcast, we sit down with Dan Callender, co-founder of Salty Turtle Beer Company out of Surf City, NC. We kick things off with a recap of CBC in Indianapolis! (Shoutout to the BA for organizing a conference that put a huge spotlight on learning and connection). Dan then walks us through Salty Turtle’s origin story, how they’ve strategically scaled, and why being nimble in 2025 looks a little different than it used to. We touch on a little bit of everything: taproom efficiency, distribution strategy, sales experience, and how a single spreadsheet can change the game.
Highlights include:
- What to watch out for when growing too fast
- Salty Turtle’s definition of “being nimble” in 2025 (and why it starts with spreadsheets...)
- What most breweries get wrong about self-distribution
With insight on what it really takes to run a community-centric brewery in this current age of craft, Dan brings the kind of tactical knowledge that every brewery owner needs to hear. Enjoy the episode!
Links
Salty Turtle Beer Company - Website
Salty Turtle Beer Company - Instagram
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We’ve said it before, and we’ll say it again: retail is the future of craft. On this episode of The True Craft Podcast, we sit down with Jeff Heck, co-founder of Monday Night Brewing out of Atlanta, GA, to talk about how his team made that shift. What started as a backyard homebrew club has grown into six unique taproom locations across the Southeast. Jeff shares the mindset behind expanding their hospitality footprint, the key decisions that shaped their growth, and the lessons they’ve learned along the way.
Highlights include:
- Why choosing culturally significant real estate is imperative to expansion
- How Monday Night builds their culture across state lines with onboarding and local leadership
- The huge impact solid food programs and private events have on taproom revenue
If you’re thinking about investing in your own brewery's retail presence or curious on how other brewery’s are tackling this head-on, Jeff’s insights are worth the listen! Enjoy!
Links
Monday Night Brewing - Website
Monday Night Brewing - Instagram
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In this episode of The True Craft Podcast, we are grabbing a pint with Dave Winslow, Owner of Jackson Street Brewing out of Sioux City, IA to chat about what it takes to build a successful brewery over a 10-year period!
Highlights include:
- How Jackson Street Beer grew from a 3.5-barrel system to a thriving operation without outside investors or mountains of debt
- The impact of how defining a brewery’s mission and values can be the biggest business advantage
- Why Dave sees systematizing operations as the next big move to allow owners to work "on" vs "in" their business
From big decisions in a family-run business to the challenges of expansion, Dave offers hard-earned wisdom for any brewery owner looking to build for the long haul. Enjoy this episode!
Links
Jackson Street Brewing - Website
Jackson Street Brewing - Instagram
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In this episode, we hang out with Mike Frohlich of Laughing Sun Brewing Company to swap stories about his wild ride through the craft beer world. From his early days at Rattlesnake Creek Brewery & Grill in 1996 to turning Laughing Sun into a Bismarck hotspot, Mike’s seen a LOT in craft beer evolution.
Highlights include:
- How Laughing Sun grew from a scrappy 3.5-barrel setup in a 162 sq. ft. space to a booming 20-barrel brewhouse with 5,000 sq. ft.
- The major revenue drivers breweries should be focused on in 2025
- Creative new products and offerings to explore as craft beer drinker preferences keep evolving
With over two decades of brewing, Mike brings a ton of wisdom (and some great stories) to the table. This episode is part history lesson, part how-to guide, and all-around good fun!
Links
Laughing Sun Brewing Company - Website
Laughing Sun Brewing Company - Instagram
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In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach.
We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs.
Some highlights include:
- The difference between loyalty and membership programs
- How monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenue
- Why expiring rewards encourage repeat visits without increasing costs
If you’re considering a membership program or looking to improve your existing one, this episode is for you.
Links
TapWyse - Website
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In this episode of The True Craft Podcast, we sit down with Eric Ruta, owner and founder of Magnify Brewing, to talk about his side project that’s making a big impact: the Craft Brewery Purchasing Organization (CBPO).
Eric started CBPO to help breweries (including his own) score better pricing on raw materials, packaging, and labels.
Some highlights include:
- How CBPO members are cutting costs by up to $40K a year
- The shift from limited releases to core beers—and what that means for your bottom line
- What potential tariffs could mean for the immediate future of the brewing community
Eric breaks it all down, from bulk-buying benefits to how breweries of all sizes can make smarter purchasing decisions in 2025.
Links
Craft Brewery Purchasing Organization - Website
Magnify Brewing - Website
Book a discovery call
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In this episode of True Craft, we are chatting with Nicole Smith, CFO of South Lake Brewing Company out of Lake Tahoe, CA, about how she took on the financial reins of her business and why knowing your number is just as important as brewing great beer.
Highlights include:
- How open book management helps South Lake’s team make smarter money moves
- The growing pains (and financial gains) of scaling a brewery
- When it’s time to bring in a CFO (and what to do before you hire one)
If cash flow, KPIs, and P&Ls make your head spin more than a triple IPA, join us for this insightful (and fun) chat with Nicole!
South Lake Brewing Company - Website
South Lake Brewing Company - Instagram
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In this episode, we’re sitting down with Chris Creech of The Glass Jug Beer Lab out of Durham, NC, to uncover how they’ve stayed ahead of industry trends and built a loyal community. Starting as a humble bottle shop in 2014—just after North Carolina eased growler regulations to allow retail stores to fill them—Glass Jug has grown into a powerhouse with two locations, a 3.5 bbl brewery, and a bottle shop that carries an impressive 600 SKUs at any given time!
Highlights include:
- A surprise beverage category that’s stealing the spotlight (and boosting profits)
- How to turn your taproom into the local hangout with community-focused experiences
- Why thinking beyond beer might be your best move in 2025
We also explore Glass Jug’s distribution strategy, how they’re navigating flattening craft beer growth, and why reinvesting in your space could be the key to long-term success.
Curious? Pour yourself a pint, hit play, and get inspired!
The Glass Jug Beer Lab Website
The Glass Jug Beer Lab Instagram
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We're kicking off 2025 with Phil Humphrey, Founder of 608 Brewing Company in La Crosse, WI. From launching a lean startup in 2018 to opening a second suburban taproom in 2023 (that is outperforming their original location 20%-40%!), Phil shares his story of determination, creativity, and pushing boundaries in craft beer.
Some highlights include:
- How Phil got 608 Brewing off the ground with a budget under $500k (!)
- The operation behind brewing 400+ unique beers in six years while trying to stay ahead of industry trends
- An inside look at 608’s thriving suburban taproom and their bold leap into hemp-derived THC beverages
Phil’s journey shows that combining the charm of a suburban pub with bold vision, creative recipes, and a knack for adapting can transform a lean startup into a thriving craft beer success story. We hope that you enjoy this episode and we look forward to bringing you more True Craft in 2025!
Links
608 Brewing - Website
608 Brewing - Instagram
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For our 100th episode, we’re taking a trip down memory lane.
Host Chris Farmand revisits 10 standout moments from past conversations, sharing new commentary and reflecting on lessons that continue to shape the craft beer world. Whether you’ve been here since the start or just joined the journey, this episode is a celebration of the stories, insights, and ideas that have brought us to this milestone. Cheers to the next chapter!
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In this episode, we’re cracking open some good vibes with Michele and Tom Bulington from Crasian Brewing Company—a family-owned microbrewery out of Brookston, Indiana that’s all about their local community.
Some highlights include:
- How their medal-winning beers, like the jalapeño cream ale, keep people coming back
- Why their self-distribution game actually helps keep the focus on their taproom
- Tips to creating a taproom no one wants to leave,from their community-tailored events to an epic pizza collaboration
Plus, hear how their “Coaster Club” regulars stepped up to help them pull off a wild 22-day location move!
If you’re into award-winning beer and the magic of small-town brewing, this episode is for you.
Links
"Moving the bar top" video
Crasian Website
Free Profit Diagnostic Offer
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Running a brewery is tough—but doing it from 1,000 miles away? That’s next-level. Adam Draeger, owner of Inventors Brewpub in Port Washington, Wisconsin, spills the hops on how he pulled off a massive expansion to a 20,000 sq ft facility while living in Colorado. From humble beginnings in an American Legion hall to managing a brewery remotely, Adam shares the wins, the lessons, and the wild ride of building a business with purpose and process.
In this episode:
- How Adam grew Inventors from a nano brewery to a 20,000 sq ft destination—all from another state
- The systems and strategies that keep his team running like clockwork without him on-site
- The power of intentional branding and design to craft a one-of-a-kind customer experience
Inventors Brewpub - Website
Inventors Brewpub - Instagram
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In this episode, we sit down with Glenn Closson, Co-Founder of Ivanhoe Park Brewing in sunny Orlando, FL! Glenn shares the incredible journey of how Ivanhoe Park transformed from a cozy 4,000 sq ft home to a booming 14,000 sq ft powerhouse by acquiring Deadwords Brewing’s facility—all in a lightning-fast 60-day timeframe! (Quick heads up: this kind of rapid M&A is rare, so don’t set your expectations too high!)
Glenn details this bold move and shares a behind-the-scenes look of what a brewery acquisition looks like in 2024.
Highlights include:
- Why thorough valuations matter, no matter your timeline (60 days or otherwise!)
- How to approach local breweries about potential deals
- Advice on offloading equipment, winding business down, and navigating bankruptcy
This M&A chat is perfectly timed, and Glenn’s one-of-a-kind experience is packed with valuable insights you definitely won’t want to miss!
Ivanhoe Park Brewing - Website
Ivanhoe Park Brewing - Instagram
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In this episode, we chat with Brad Benson, Co-Owner and Head Brewer of Stoup Brewing, about the evolving business model that’s driven their growth and operations over the past decade—plus, how it inspired Stoup Brewing to launch their very own distribution company!
Highlights include:
- A behind-the-scenes look at their unique distribution company that operates without a sales team or holding inventory
- How Stoup Brewing strikes a balance between brewing what they love and responding to market trends
- The secrets behind running a taproom, pub concept, beer hall, and distribution company (Hint: it takes a village!)
Brad and his team have navigated the craft beer boom of the 2010s and the over-saturation that followed. As Stoup celebrates eleven years this fall, Brad has a ton of insights to share that you won’t want to miss!
Stoup Brewing - Website
Stoup Brewing - Instagram
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Get ready for a lively chat with Marty Ochs, President of Resident Brewing in San Diego! Marty’s been around the block in the craft beer world, from on-premise at Miller Brewing to helping Ninkasi explode in size (from 4,000 BBLs to 90,000 BBLs in just four years!), and now he's sharing his behind-the-scenes stories and sharp business insights.
What’s on Tap:
- The self-distribution hustle—why it’s a smart move for small breweries, but not without its headaches.
- Craft beer’s big shift: Can the industry juggle killer beer and smart business, or is the balance tipping too far?
- How brewery partnerships are changing the game (and saving some serious cash in overhead efficiencies).
With over a decade in the industry, Marty’s wealth of experience offers a unique perspective on navigating today’s tough market. Don’t miss the chance to hear his invaluable insights!
Resident Brewing - Website
Resident Brewing - Instagram
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Pull up a chair as we sit down with Melissa Walter, co-founder of Love City Brewing in Philadelphia, PA, to chat about employee wellness, inclusivity, and how to create a culture of care. While employee well-being isn’t always the first priority in running a brewery, Melissa made it the cornerstone of Love City Brewing—and in this episode, we chat about how she’s done it.
Highlights include:
- From non-alcoholic and mocktail comp drink offerings to virtual mental health support, hear Love City's unique take on wellness for their team
- The secret behind Love City’s low turnover and how leading with empathy—challenges and all—pays off
- Practical tips for brewery owners to prioritize their own mental health and well-being
With her experience as a licensed therapist, Melissa brings a thoughtful and compassionate approach to team care that’s truly one-of-a-kind. This is a conversation you won’t want to miss!
Links
Healthiest You
Love City Brewing Website
Love City Brewing Instagram
Love City Facebook
Love City Threads
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On today’s episode of The True Craft Podcast, we’re catching up with Michael Memsic, Co-Founder & CEO of Sanitas Brewing, to give some straight talk about what the heck is happening in craft. We cover a lot of ground from modern expansion strategies, owner and leadership alignment, and the surprising topic of...tapping out of the craft scene?
Highlights include:
- How breweries are becoming vibrant community hubs with unique food and morning coffee, becoming the ultimate “third place”
- The evolving craft beer scene and why the next big wave might not hinge on Gen Z
- Unique opportunities popping up as breweries close their doors
Michael believes that the craft industry is deeply “lifestyle driven,” which makes it both rewarding and challenging. However, fostering connections and sharing experiences with those in your circle makes all the difference. That’s exactly what we’re all about on The True Craft Podcast. Enjoy this insightful chat!
Links
Sanitas Brewing Company Website
Sanitas Brewing Company Instagram
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In this episode of The True Craft Podcast, we’re hanging out with Mike Walters, Co-Founder of Cocoon Brewing out of De Pere, WI. In 2023, at a time when craft beer was anything but predictable, Cocoon Brewing boldly opened their 7,000 sq ft space—proving that when the going gets tough, the tough get brewing.
Highlights include:
- How to dish out a killer food program from a cozy 400 sq ft kitchen (yes, size matters... but not in the way you think).
- Juggling the "trifecta" of private events, brewery-hosted bashes, and weekly programming like a pro.
- How diversifying with draft, to-go beer, and merch sales keeps the cash flowing and customers coming back.
Opening a brewery takes a village, but doing it in 2023? That requires a whole city of support. Mike spills all the tea (or beer) on Cocoon Brewing's wild ride, packed with insights you won’t want to miss!
Cocoon Brewing Website
Cocoon Brewing Instagram
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On this episode of The True Craft Podcast, we have a chat with Austin Corrigan, the founder of High Seas Mead and Single Fin Cider out of Santa Barbara, CA. Austin shares his fascinating journey from the culinary world to fermenting meads and ciders as a one-man operation.
In this episode, we chat about:
- The challenge (and reward!) of being 100% self-distributed within a 100-mile radius, managing over 300 accounts
- The unique journey of Austin and his wife, who handle every aspect of production, distribution, and sales, setting their operation apart
- The booming growth and modern interpretations of the mead and cider categories, and the opportunities they present for brewers in their taprooms
With a dedication to natural production methods and a hands-on approach to every aspect of his business, Austin brings a wealth of knowledge and a fresh perspective. Don't miss this episode if you're looking to learn more about mead and cider, as well as a taking a glimpse into its bright future as a craft beverage of choice!
Links
High Seas Mead Website
High Seas Mead Instagram
Single Fin Instagram
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On this episode of The True Craft Podcast, we sit down with Ryan Wibby, the co-founder and brewmaster of Wibby Brewing in Longmont, CO. Ryan chats the exciting world of lagers, sharing the story behind his brewery’s recent recognition as 2023 GABF Brewery of the Year, and giving us a peek into their distribution expansion plans.
In this episode, we chat about:
- The massive impact that can come with focusing on a single style without ever compromising quality
- How winning the 2023 Great American Beer Festival Brewery of the Year is opening doors and what other brewers can learn from this success
- Wibby Brewing’s unique distribution strategy, expanding into “beer deserts” and potentially exploring untapped Asian markets
With more than a decade of brewing expertise, Ryan brings a treasure trove of knowledge and a fresh outlook. Tune in for a vibrant conversation brimming with lager love, ambitious expansion plans, and the innovative spirit that sets Wibby Brewing apart.
Links
Wibby Brewing
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In this episode of The True Craft Podcast we welcome Erik Fowler, Executive Director of the San Diego Brewers Guild. Join us for a jam-packed discussion on the financial landscape of craft breweries in 2024.
Highlights include:
- Erik shares his philosophy of "Beer is the what, not the why" in today's craft market, emphasizing that while breweries start with a passion for brewing, this can't be their sole driving force anymore
- Practical insights on managing excess capacity
- The benefits of focusing your styles in distribution and how this can impact your sales reps, distributor relations, and overall business health
Erik underscores the importance of having a clear intention behind what you sell, why you sell it, and how you sell it. This, combined with the passion that originally inspired brewers to even open their doors, is the key to thriving in the next chapter of the craft beer industry. This episode is packed with valuable insights you won't want to miss!
Links
San Diego Brewers Guild
San Diego Craft Beer Conference
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In this episode of The True Craft Podcast, we chat with Grace Robbings, Co-Founder, and Larry Rock, Sales Representative, of Reuben’s Brews in Seattle! We shine a light on their work with the Mosaic State Brewers Collective, a mentorship program empowering underrepresented people to build careers in the craft beer industry.
A few highlights include:
- Hear how the craft beer landscape has changed through the eyes of Larry, a veteran in the industry since the mid-1980s!
- Learn about the Collective’s educational programming that includes three levels of training opportunities, designed to develop diverse leaders in craft
- Discover the ins-and-outs of the Collective’s first-year "brewing school," where mentees followed a beer's full lifecycle from brewing to marketing.
Grace and Larry’s passion and experience make this an inspiring conversation you won't want to miss!
Links:
Mosaic State Brewers Collective - Website
Reuben’s Brews - Website
Métier Brewing Company - Website
Ombili IPA
In this episode, we sit down with Teo Hunter, co-founder of Crowns & Hops Brewing Co., a pioneering Black-owned craft brewery championing diversity, inclusion, and (emphasis on the) equity in the craft beer industry.
Some of what we cover:
- Find out why operating on an island in 2024 could be hurting your business and why leaning on and uplifting other craft businesses is the way forward.
- The creation of the National Black Brewers Association and its mission to elevate the Black brewing community.
- Suggestions on how breweries can genuinely embrace inclusivity without feeling like they are compromising their brewery’s identity.
Teo’s dedication to the craft industry is truly inspiring, and his decades of experience offer valuable insights you won't want to miss!
Crowns and Hops - Website
Crowns and Hops - Instagram
National Black Brewers Association
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In this episode, we chat with Chris Cesnek and Brandon Monroe, the creative co-founders of Paperback Brewing Company. Their brewery’s edgy, 80s and 90s pop culture-inspired design has captivated Los Angeles locals, creating a truly memorable brand experience.
A few topics we cover in this episode:
- How storytelling shapes a brewery’s brand identity.
- Strategies to tackle “release fatigue” for a consistent and sustainable marketing plan.
- Tips on refreshing or rebranding your brewery.
With backgrounds in advertising, Chris and Brandon share a wealth of branding insights. Whether you're looking to reinvent your brand or stand out in a crowded market, this episode is packed with valuable advice. Don’t miss it!
Links:
Paperback Brewing Company - Website
Paperback Brewing Company - Instagram
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In this episode of The True Craft Podcast, we delve into the world of brewery financial management with Kary Shumway,creator of Beer Business Finance. Drawing upon his decades of experience, we chat about topics for brewery owners striving to excel in today's industry, such as:
- How to (actually) manage cash flow and why relying solely on gut feeling to make decisions isn’t cutting it
- When contract brewing makes sense and when it doesn’t
- Where to invest just 10 minutes of daily learning to make a big difference over time in understanding your brewery’s finances
As Kary points out, the notion that "accounting and financial literacy are best left to others" is an outdated mindset. It's time to take ownership, and Kary provides a unique viewpoint on where to get started.
Beer Business Finance Website: https://www.bbfassociation.org
Craft Brewery Financial Training Website: https://craftbreweryfinance.com
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In this episode, we sit down with Phillip McLamb, COO and Co-Founder of Resident Culture Brewing, to chat about what it takes to self-distribute in 2024.
From day one, Resident Culture was self-distributing. However, it’s taken years of trial and error for Phillip and his team to dial in this aspect of their business, projecting $3 million in revenue from self-distribution alone this year.
A few topics we explore:
- The pros and cons of leasing vs. purchasing a fleet of vehicles.
- The value of maintaining control over your brand's distribution rights.
- When it’s time for you (the owner) to step in as a sales rep because—as Chris says—”...there's no one better than the founder to sell the brand and its story.”
If you are already self-distributing or you're on the fence about taking the leap, you won’t want to miss the valuable insight from Phillip in this episode.
Resident Culture - Website
Resident Culture - Instagram
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In this episode of The True Craft Podcast, we welcome Andrew Coplon, Founder of Craft Beer Professionals and Secret Hopper to explore his unique insights on curating a fantastic customer experience in the taproom... and why that’s more important than ever.
Just a few of the topics we cover:
- How to create what Andrew calls a “Wow! Experience” using his Taproom Venn Diagram: beer, memorable atmosphere, and engaging staff.
- Andrew’s take on the current epidemic of taproom staffing issues, and how to tap into the personalized motivations of each of your staff members through rewards, recognition, and opportunities.
- Why tabs are 30% higher in environments your customers perceive as “high engagement” and how to create high engagement through goal setting and tracking, training time-on-calendar, and most importantly, consistency.
At one point in the episode, Andrew claims “taproom” is his middle name, and it shows. He’s a wealth of knowledge with direct, on-the-ground experience and offers a perspective you won’t want to miss.
Links:
Craft Beer Professionals - Website
Secret Hopper - Website
Venn Diagram of Taproom Experience
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On today’s episode of The True Craft Podcast, Chris sits down with Dave Morgan, co-founder of Single Speed Brewing, to dig into their Parallel Brewery Collective concept.
Highlighting the collective's ability to combine efforts and share resources, Dave unveils how thinking creatively about breweries can collaborate can unlock hidden opportunities for reducing expenses and maximizing distribution opportunities.
Can this strategy reshape how independent breweries pursue wholesale growth in our industry? Listen and let us know what you think.
Links:
Parallel Brewery Collective - Website
Single Speed Brewing - Website
Single Speed Brewing - Instagram
Dave’s Contact:
dave@singlespeedbrewing.com
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In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they've seamlessly merged their passions to create a distinctive brand and customer experience that has greatly benefitted their business.
Main takeaway: It is essential to not only identify your ‘niche’ but cultivate a lasting community. From leveraging distribution initiatives to multi-channel marketing efforts, Nick and Christina share actionable insights on how to authentically connect with your target audience and foster lasting relationships.
Links:
Dogleg Brewing Company - Website
Dogleg Brewing Company - Instagram
Dogleg Brewing Company - Facebook
Nick and Christina’s Contact Info:
nick@doglegbrewingco.com
christina@doglegbrewingco.com
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Julie Rhodes of Not Your Hobby Marketing Solutions joins us on today’s episode of the True Craft Podcast to share some of her hard-won, craft-specific marketing advice to help you sell more beer, including:
- Which marketing strategies are most effective for wholesale vs. taproom
- How to leverage local influencers to market your beer to your target demographic
- How to measure the results of your marketing campaigns so you know what’s working and what’s not
Whether you’ve been marketing for years or have no idea where to begin, Julie provides industry-specific clarity on what to do and why.
Links:
Not Your Hobby Marketing Solutions - Website
Not Your Hobby Marketing Solutions - LinkedIn
Not Your Hobby Marketing Solutions - Instagram
Julie’s Contact:
julie@notyourhobbymarketing.com
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Gabrielle Blanco, Owner of Buckstin Brewing, joined us for this killer episode of The True Craft Podcast. With a long history in the restaurant industry and a booming brewery (that’s currently expanding), Gabi advocates for why all breweries should operate their own kitchens.
By keeping it simple and having systems in place, every brewery can operate a profitable kitchen. And no excuses on size — Buckstin’s kitchen is a whopping 128 square feet.
First steps, helpful tips, real-life examples, and key systems — all this and more on today’s episode.
Links:
Buckstin Brewing - Website
Buckstin Brewing - Instagram
Buckstin Brewing - Facebook
Gabrielle’s Contact:
gab@buckstinbrewing.com
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We are thrilled to welcome Michelle Tressler of Hinterland Brewery and Restaurant on today’s episode of The True Craft Podcast!
With nearly three decades of experience, Michelle sheds light on the immense value that a solid food program can have on your brewery’s long term success. Food has the ability to carry your brewery through downturns, which Michelle has experienced firsthand.
Be bold. Push the envelope on flavor. Don’t settle for frozen pizzas or basic pub fare.
And remember: Everybody has to eat, but no one has to drink.
Links:
Hinterland Brewery and Restaurant - Website
Hinterland Beer - Instagram
Hinterland Brewery - Facebook
Michelle’s Contact:
michelle@hinterlandbeer.com
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On today’s episode of The True Craft Podcast, no stone is left unturned. Katy and Chris welcome Richard Fennell of C&G Brewing out of Dallas, TX.
From managing thirty-six “beer gun” taps to navigating Texas beer laws, this episode takes a look at a wide variety of topics. We even discuss strategic ways to maximize margins in distribution and ask a very timely question: “Has craft left the next generation behind?”
Links:
C&G Brewing - Website
C&G Brewing - Facebook
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Join Katy Noel and Chris Farmand for a very special episode of The True Craft Podcast. In this week’s episode, we welcome Adam Ruhland of Wild State Cider to dive into the dynamic world of cider.
We explore trends shaping the craft market, address the unique profile of cider drinkers, unpack how to form a portfolio, and compare beer vs. cider regulations.
In the end, we conclude that cider has a) less regulations than beer and b) far less competition than craft beer. But what does that mean for the craft industry? I invite you to listen to learn more.
Links:
Wild State Cider - Website
Wild State Cider - Instagram
Wild State Cider - Facebook
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We are thrilled to kick off the new year by welcoming Russell Heissner of Barrel House Z onto The True Craft Podcast!
Russ is truly a wealth of knowledge in brewing sustainability. Having developed technology to upcycle spent grain, breweries can reduce waste hauling costs, make more beer from existing inputs, reduce their environmental impact, and tell a sustainability story.
Will this be the next revolution in craft beer? Listen now and let us know what you think.
Links:
Zenso Labs - Website
Zenso Labs - Instagram
Barrel House Z - Website
Barrel House Z - Instagram
Barrel House Z - Facebook
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We are thrilled to welcome Zack O’Connor, Senior Vice President of Fort George Brewing Company onto the True Craft Podcast this week.
Strategic planning has often been treated as a once-a-year check box on a to-do list, but what if there’s a better, significantly more impactful way? Zack sheds valuable insight into his collaborative approach, always-evolving process, and growth mindset around strategic planning.
There’s something about the pairing of resilience and humility that really does it for us over here at SBS — and this episode hits hard.
Links:
Fort George Brewery - Website
Fort George Brewery - Instagram
Fort George Brewery - Facebook
Zack’s Reading Recommendations:
Great by Choice by Jim Collins
The Five Dysfunctions of a Team by Patrick Lencioni
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In a special iteration of The True Craft Podcast, Katy interviews Chris on his reflections of the various investments made at Small Batch Standard in 2023.
Get a glimpse at the inner workings of SBS, including how we’ve built out our team this year and the impact that’s had on client services. Learn about how our benchmarking software, Compass, has completely been rebuilt and what we’re projecting for SBS and our clients in 2024.
Links:
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Today on The True Craft Podcast, Chris and Katy welcome Philip Maple from Barley & Pie Brewing Company. Join us as we explore Philip's sourdough journey including the trials and triumphs of mastering the craft.
What forethought and strategies are essential to success when opening breweries in today’s market? What value does having a niche add to your business plan? Does pairing passions make your model stronger?
All this and more on today’s episode.
Links:
Barley & Pie - Website
Barley & Pie - Instagram
Barley & Pie - Facebook
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While we’re often discussing beer, there is another whole side to craft: spirits. How do buying behaviors differ between beer and spirits consumers? What can we learn about each segment of this industry through the lens of the other?
Join Katy, Chris, and Colin Spoelman of Kings County Distillery this week on the True Craft Podcast as they dive into regionalization, industry trends for spirits vs. beer, and what seems to be on the horizon for both.
Links:
Kings County Distillery - Website
Kings County Distillery - Instagram
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It’s no secret: We both know you’re likely not raking in cash from the wholesale side of your business. Join Chris and Katy on this week’s episode of the True Craft Podcast to get a peek at an internal conversation we’re having all the time.
What do we uncover when we split your brewery out by business units? Here’s a hint: there’s no room for error. Regardless of how well you’ve dialed in wholesale, it can only be so profitable. Where does that leave us?
Listen now to get an inside look at how Small Batch Standard views wholesale and what we’re encouraging brewery owners to do to stay afloat in this era of craft.
Links:
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It isn’t as simple as it used to be, is it? Good liquid alone just doesn’t cut it anymore.
This week on The True Craft Podcast, Chris and Katy are joined by Mark Bjornstad from Drekker Brewing to discuss the role of alternate revenue streams in the brewing space. Mark comes from a unique perspective of also owning and operating Brewhalla, a beer-themed boutique hotel that sits on top of Drekker Brewing.
There’s something to be said for cultivating a new kind of customer experience — and in this climate, brewery owners would be wise to do the same.
Links:
Drekker Brewing - Website
Drekker Brewing - Instagram
Brewhalla - Website
Brewhalla - Instagram
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All aboard the THC train? Where does NA fit into our business model? How do we create a thriving portfolio that kills it in distro? How do we stay relevant without exhausting our resources and losing focus?
As we all know, many breweries out there started as passion projects. But none of the successful ones stayed that way. Though there are a million perilous turns a brewery owner can take, one thing is for sure: Brewery health necessitates a willingness to be adaptable.
Join Katy, Chris, and Ben Hugus from Ursa Minor Brewing out of Duluth, MN as they dive into the facets of brewery health. It’s important to keep a pulse on industry trends; however, it is essential to not get sucked into them either.
Links:
Ursa Minor Brewing - Website
Ursa Minor Brewing - Facebook
Ursa Minor Brewing - Instagram
Ben’s contact:
ben@ursaminorbrewing.com
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There are two indicators that an industry has matured: a lack of growth and a lack of innovation.
The craft beer Age of Exploration throughout the 2010s led to questions like, “What could beer be?” which brought about nontraditional beer concoctions that intrigued consumers. But now we are experiencing a shift in consumer behavior and what was once seen as innovative is now met with a desire for just solid, great-tasting classics.
How do you walk the line of innovating enough… but not overextending your business? How are style cycles influencing craft? And what impacts occur to the industry as younger generations come of drinking age?
Chris and Katy welcome Joel McClosky of Four Saints Brewing onto The True Craft Podcast to discuss all this and more on today’s episode.
Links:
Four Saints Brewing - Website
Four Saints Brewing - Instagram
Four Saints Brewing - TikTok
Four Saints Brewing - Facebook
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No matter how you slice it, ownership needs to carry some measure of accountability when it comes to staff turnover and creating a positive culture.
Chris and Katy welcome Co-Founders and Co-CEOs, Derek Fernholz and Blake Thompson, from Fernson Brewing Company to this episode of The True Craft Podcast to discuss the ins and outs of hiring practices within a brewery.
Getting this piece right or wrong can make or break your entire operation. We discuss culture’s impact on retention, how to stop losing sleep over the food side of your business, and ask where AI fits into the hiring process for brewery owners.
Links:
Fernson Brewing Company - Website
Fernson Brewing Company - Instagram
AI To-Do List Resource:
goblin.tools
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It’s scary to be honest with yourself. (Happy Halloween, anyone?) But it’s impossible to be successful while living in a false reality.
We are pleased to welcome back a True Craft Podcast veteran in this week’s episode: Michael Memsic from Sanitas Brewing. Chris, Katy, and Michael dive into a myriad of topics such as:
- White space beers’ place in an IPA world
- The nature of trends in the craft beer industry
- How intimidating — and important — it is for brewery owners to network with each other
- The danger of being over-emotional about your liquid
Join us for a refreshingly candid conversation about the state of craft beer in 2023.
Links:
Sanitas Brewing Co - Website
Sanitas Brewing Co - Instagram
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Community goes beyond patron services: We’re talking wholesalers, retailers, local organization leaders, and employees. And when it comes to return on investment, it’s hard to find something that can be more lucrative than authentic relationship building.
Chris and Katy are joined on this episode of The True Craft Podcast by Pearce Fleming from Commonhouse Aleworks to discuss the specifics of fostering a brewery’s community (and it’s not just trivia night on Wednesdays).
We chat about:
- The recently passed economic development bill in South Carolina, allowing breweries to sell more to-go beer (including a sixtel!)
- Being “all in” with relationships: Whether wholesalers, local impact organizations, or customers; this mindset fosters community and ultimately leads to huge ROI
- Open-book management and inspiring the brewery team to do their best work while creating an environment where employees can show up fully as themselves
Links:
Commonhouse Aleworks - Website
Commonhouse Aleworks - Instagram
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There is a nuanced game of risk-taking that all business owners must play in order to succeed; however, while there is no profit without risk, risk does not guarantee a profitable business.
Chris and Katy are joined on this episode of The True Craft Podcast by Sam Kazmer from Elsewhere Brewing to discuss the role of risk in running a successful business.
Today we cover:
- The “spidey-sense that makes or breaks entrepreneurs”
- Uncovering novel ways to increase revenue in the brewing industry
- How mushrooms could be the next big thing in brewing sustainability
- What it actually looks like to open another location in 2023
Links:
Elsewhere Brewing - Website
Elsewhere Brewing - Instagram
Elsewhere Brewing - Instagram (Greenhouse Taproom)
Elsewhere Adventure Club - Instagram
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In today’s episode of The True Craft Podcast, Chris and Katy have a candid discussion about the impact of entrepreneurship on business owners and their families.
Katy and Chris address tough questions through lenses of both coming from families of entrepreneurs. What effect does this lifestyle really have on your family? How and when do you start delegating? What does it actually look like to healthily run a business?
Strap in for this one, it’s going to be killer.
Links:
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Note: If this episode strikes a cord with you and you want to continue this conversation in another episode, please reach out to Katy at katy@sbstandard.com
.
On this episode of The True Craft Podcast, Chris and Katy are joined by Terry Horner, Owner of Liability Brewing in Greenville, South Carolina. They dive deep into the world of B Corps — and Terry shifts Chris’s entire mindset on this topic.
We explore the vast benefits taking this path can have on your business and community, unpack what it really looks like to get certified, and weigh the value-adds vs. challenges of becoming a B Corp.
Links:
Liability Brewing - Website
Liability Brewing - Instagram
Liability Brewing’s 2022 Public Benefit Report
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In this episode, Katy and Chris are joined by a True Craft Podcast veteran, Adam Robbings of Reuben’s Brews. We catch up with Adam to discuss what he is seeing as a Pacific Northwest craft leader in both the taproom and distribution.
In particular, we discuss:
- What the heck is happening with distribution? Is draft really losing the game?
- How pricing and inflation are impacting both breweries and consumers.
- Predictions for 2024 and how craft beer can still find its way despite the changes in the industry. (Hint: Rock solid finances are non-negotiable).
Links:
Reuben’s Brews - Website
Reuben’s Brews - Instagram
The Taster Tray
Contact Adam:
adam@reubensbrews.com
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In this episode of The True Craft Podcast, Katy and Chris welcome Greg Parker from Iron Horse Brewery to challenge the mainstream understanding of brewery team organization.
At the end of the day, every person on your team is just that… a person. How are you as a leader facilitating the health and growth of your team?
Join as we discuss why self-awareness in leadership is critical, the most common ways brewery owners waste their time, and how not to kill your culture.
Links:
Iron Horse Brewery - Website
Iron Horse Brewery - Instagram
Greg’s email:
greg@ironhorsebrewery.com
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In this episode, Chris and Katy sit down with Zak Koga from Karben4 Brewing out of Madison, WI to explore the blunt realities of contract brewing in the craft beer industry.
Are the headwinds in craft at least in part a product of a mature industry? Could Canabev just maybe be the answer to our capacity issues? How can breweries adapt with the use of contract brewing?
All this and more in this episode of The True Craft Podcast.
Links:
Karben4 Brewing - Website
Karben4 Brewing - Instagram
Karben4 Brewing - Facebook
For inquiries about contract brewing:
Zak’s email: zak@karben4.com
Book a Discovery Call
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We’re back with Season 5 of The True Craft Podcast!
Join co-hosts Chris Farmand and Katy Noel as they dive into a new era of conversations with brewery owners and operators. Chris and Katy discuss the vision for season five and kickoff with our first guest, Bill Tressler, CEO and Co-Founder of Hinterland Brewery out of Green Bay, WI.
We unpack challenges the craft industry has faced over the years and the mindset changes brewery owners have had to make in order to stay adaptable and profitable in the face of headwinds.
We are thrilled to be back!
Links:
Hinterland Brewery - Website
Hinterland Brewery - Instagram
Book a Discovery Call
Subscribe for more insights
When we started the true craft podcast, our goal was to continue our sharing of expert insight and knowledge of the craft industry, but in an audio format.
Over one year, four seasons, and fifty episodes later, we feel like we’ve accomplished that goal. In light of this realization, and with our focus shifting to other initiatives, we’ve decided this was the final season of The True Craft Podcast.
A big thank you goes out to our amazing co-host and guests. Of course, we want to thank YOU for coming along for the ride.
We have some links below to connect and continue the conversation.
Once again, we are incredibly grateful for your taking the time to listen to our podcast. We would like for this to act as an archive of audio knowledge, and we hope you will find it valuable.
Links:
Subscribe for more insight
Producer Josh's LinkedIn
Producer Josh's email: joshlbarnhart@gmail.com
We’re at the end of season 4 and we can't thank you enough for another great season. We thought it would be fitting to cap things off with a friend of the show…
Today’s guest is Jason Sleeman, a National Craft Beverage Lender from United Community Bank out of Atlanta, Georgia.
Chris and Jason both give their perspective on current start-ups and expansions, the practicality of having no food program, and the potential future opportunity for contract brewers.
Enjoy!
Links:
United Community Bank
Jason’s LinkedIn
Today’s guest is the founder of a brewery with a built-in distribution company, helping other Iowa breweries distribute their beer throughout the entire state.
We’re talking with John Martin from Confluence Brewing Company out of Des Moines, Iowa.
John explains the distribution company Confluence has built over the years, their early days of packaging and how that’s changed, along with their “Dad beers” and the unique event that accompanies them.
Enjoy!
Links:
Confluence Brewing Company
Today’s guest is a familiar voice in the podcast world and a leader in the brewery space in general.
We’re welcoming Augie Carton from Carton Brewing Company and Steal This Beer out of Atlantic Highlands, New Jersey.
We take a look at Carton Brewing's direct-to-consumer delivery system, we have a discussion on the public view of agriculture versus manufacturing and some of the repercussions these perspectives have on the brewing industry, along with a look at the nuance of the flavor and function of beer.
Enjoy!
Links:
Carton Brewing Company
Steal This Beer
Beer is cuisine: Augie Carton at TEDxNavesink
Today’s guest is an innovator in the hazy beer space, and an innovator in the brewery space in general, with their efforts of sustainability, inclusivity, and community.
We’re talking with Jen Kimmich from The Alchemist out of Stowe, Vermont
We talk about how they became a Certified B Corp in 2017, the details and effort behind their 2020 Action Plan, along with a trip back to the early innovation days of their hazy beer, The Heady Topper.
Enjoy!
Links:
The Alchemist
2020 Action Plan
Today’s guest is the CEO and Founder of an urban farmhouse brewery that sources their ingredients from local farmers in their area.
We’re talking with Josh Patton from Wooden Robot Urban Farmhouse Brewery out of Charlotte, North Carolina.
We talk about their self-distribution efforts throughout their entire state, how they are investing in the longevity of the brewery team along with nailing down the proper scale of the operation, and, of course, we talk about what it means to be an urban farmhouse brewery.
Enjoy!
Links:
Wooden Robot
Today’s guest co-founded a brewery specializing in German-style lager, who says they put the I back in “bier”.
Of course we’re speaking with none other than Steve Holle from Kansas City Bier Company, out of Kansas City, Missouri
Steve tells us about the background behind their authentic German-style beers, some insight into supply-chain issues going into 2022, along with a look into the effects, benefits, and challenges of a niche portfolio.
Enjoy!
Links:
Kansas City Bier Co
With skateboarders, mountain bikers, rock climbers, etc. all finding their place in breweries across the country, the parallels between craft brewing and extreme sports are everywhere.
From the dedication it takes to learn a new trick, to the ingenuity to build and maintain your equipment, to the supportive and collaborative community that surrounds action sports, there’s so much common ground.
And that’s why we’re thrilled to bring you our guest for today, Zac Caramonta from Gnarly Barley Brewing Company out of Hammond, Louisiana.
We talk about Zac’s love for biking and his recent bike trips, how he’s successfully blended his passion for skateboarding with the brewery, along with some practical tips on preventative maintenance, and much more.
Enjoy!
Links:
Gnarly Barley Brewing Company
As you can probably tell from the title, today's guest is a real innovator in the app space.
Our guest for this episode is Paul Reiter from Great Notion Brewing out of Portland, Oregon
We learn how they got an early foot in the DTC door, their story and impact behind the Great Notion app, along with their collaboration with the Portland Trail Blazers.
And much more.
Enjoy!
Links:
Great Notion
Great Notion App - Apple App Store
Great Notion App - Google Play Store
Craft brewing and local communities go hand-in-hand, but it’s much more complicated than simply hosting a few events here and there.
To explore this topic further, we’re happy to welcome today’s guest—Adam Benner from Land-Grant Brewing Company out of Columbus, Ohio.
Chris and Adam talk about the meaning behind the name Land-Grant, the brewery's experience with award-winning food trucks, along with some background on their partnership with the Columbus Crew and their collaboration with the Ohio State Buckeyes.
Check out Adam’s podcast: The Beer With The Brewers Podcast!
Enjoy!
Links:
Land-Grant Brewing Company
The Beer With The Brewers Podcast
Columbus Crew Partners
Welcome back to The True Craft Podcast!
We’re kicking off Season 4 with two main changes:
First, this season will be about the conversation. In other words, no main topics for each episode. Instead, we let the natural flow of the conversation happen, and we really think you’ll like the result.
The second change is there’s no co-host for this season, so just Chris and a guest brewery owner.
Our first guest brewery owner of the season may seem familiar…
We’re starting off Season 4 with a bang and welcoming back Joel McClosky from Four Saints Brewing Company.
We start the episode off by taking a look at the unique event Four Saints held in their taproom last year, an interesting discussion on cryptocurrency, NFTs, and AR in the brewing industry, along with their plan to incorporate cocktails into the Four Saints portfolio.
Enjoy!
Links:
Four Saints Brewing Company
Rhinoleap Productions
Swigr
Today we’re ending 2021 with a bang, and welcoming Maria Pearman for an edition of Friends of SBS
Maria is the author of Small Brewery Finance, along with being a CPA, and overall, a total craft beverage expert.
In this episode we talk about some of the changes she’s seen throughout her time in the brewing industry, how her book Small Brewery Finance came to be, some future writing plans, along with a look into the state and growth of craft spirits.
Links:
Small Brewery Finance
We’ve got two more episodes for you before the end of the year, and today is this season's edition of Office Hours, a segment we created to highlight the expertise of the team members at Small Batch Standard.
We’re talking with Brewery Accountant and Tax Specialist, Julia Grubbs.
She tells us how she earned her CPA title while working on a cruise ship, her journey to working with breweries, along with the value and benefit of quality tax handing.
Enjoy!
P.S. If you still need some listening material, Chris appeared on an episode of the Craft Brewery Financial Training Podcastwith Kary Shumway. You can click this link to check it out or save for later!
In this edition of Friends of SBS, we’re talking with a true community leader for all professionals in the craft beer industry.
Today’s guest is Andrew Coplon from Secret Hopper and Craft Beer Professionals.
We talk about Andrew’s journey to where he is now, what it’s like working with Secret Hopper, and all the great things happening with the Craft Beer Professionals group.
Enjoy!
Links:
SecretHopper.com
CraftBeerProfessionals.org
Craft Beer Professionals Facebook Group
We’re back with another edition of our Friends of SBS series.
Today’s industry expert specializes in brewery branding, sales, distribution management, and much more.
Our guest is Julie Rhodes the founder of Not Your Hobby Marketing Solutions out of Broomfield, Colorado.
In this episode, Chris and Julie dive deep into the topics of distribution, content marketing, and outside sales.
Enjoy!
Links:
Not Your Hobby Marketing Solutions
Today we’re taking a look back at all our topics and guests from the Season 3 of The True Craft Podcast.
Thanks to our guests, our amazing co-host Adam Robbings, and of course our listeners!
In this episode, Chris and Adam talk main takeaways from Season 3, along with an overview of hops contracts.
Enjoy!
Links:
Reuben’s Brews
Reuben’s Sightglass
Craft brewing is getting competitive... and crowded.
Nowadays, if you’re a new or an existing brewery, you have to ask yourself this question:
What makes my brewery different from every other brewery out there?
For this episode, we sat down with a TRVE expert on the topic, Nick Nunns from TRVE Brewing Company out of Denver, Colorado.
We talk about how TRVE overcame the early obstacle of being underfunded, the reason Nick chose the heavy metal branding style, and what they do to stand out in the crowded, competitive Denver market.
Enjoy!
Links:
TRVE Brewing Company
Reuben’s Brews
Reuben’s Sightglass
For the past 3 seasons we’ve covered the topic of distribution.
Today we want to get a little more specific, and talk about pricing within distribution.
The guest for this episode is Mark Bjornstad from Drekker Brewing out of Fargo, North Dakota.
We talk about different scope of distribution philosophies, the concept of premium pricing, and Mark tells us why Drekker doesn’t see the process as selling beer to distributors.
Enjoy!
Links:
Drekker Brewing
Reuben’s Brews
Reuben’s Sightglass
If you’ve listened to the podcast up to this point, you may have noticed how much we bring up EOS.
For those who are unfamiliar, EOS stands for entrepreneurial operating system, and is the brainchild of entrepreneur and author Gino Wickman.
In our second episode of this season, we spoke with Michael Memsic from Sanitas Brewing Company, who we found is also obsessed with EOS and utilizing it every single day.
So, in today’s episode we welcome Michael back for an in-depth conversation on everything EOS and how it can be integrated into your brewery.
We talk about the importance of finding a rockstar at the integrator role, key factors when it comes to filling multiple seats within the accountability chart, and an example and breakdown of a scorecard.
Enjoy!
Links:
EOS
What the Heck Is EOS? by Gino Wickman
Sanitas Brewing Company
Reuben’s Brews
Reuben’s Sightglass
Today we’re discussing the ever relevant topic of distribution.
Adam talks about the high demand in the early days of Reuben’s, what the process of transitioning from bottles to cans was like, and an overall perspective on cultivating a relationship with distributors.
Then we talk to Susan Michalek and Jeff Manol from Muddy York Brewing Co out of Toronto, Ontario.
They tell us how they’ve transitioned previous career skills into running a brewery, they give us the main differences in the distribution network of Canada versus U.S., and how they’ve handled sales with so many distribution obstacles.
Enjoy!
Links:
Muddy York Brewing Co
Reuben’s Brews
Reuben’s Sightglass
Today we’re talking about sharing the vision and leading the brewery team.
The guest for this episode is Harris Stewart from TrimTab Brewing Co out of Birmingham, Alabama.
We hear from Adam about the different cultural leadership styles he has experience with, Harris tells us how he transitioned away from micromanagement, and how he views company decision making.
We had an absolutely stellar discussion with Harris, so we’re skipping straight to the guest portion for this one.
Enjoy!
Links:
TrimTab Brewing Co
Reuben’s Brews
Today we’re talking operations. In other words, how to keep sh*t from hitting the fan.
Adam tells us about his current search for a Director of Operations role, the methods used when introducing a new brewer, and the hiring/interview process at Reuben’s Brew.
Then we bring in our guest, Aaren Simoncini from Beer’d Brewing Company out of Stonington, Connecticut.
He tells us about the process of running different teams at separate locations, keeping everyone on the same page without face-to-face communication, and an insider perspective on the process of introducing SOP’s into the employee’s workflow.
Enjoy!
Links:
Beer’d Brewing Company
Reuben’s Brews
Reuben’s Sightglass
Marketing? Advertising? Branding? PR? Call it what you like… the bottom line is customers need to know you exist.
In this episode we start off with Adam giving us the background behind the clean look of the Reuben’s Brews logo, he tells us about the 10 by 10 test and how it helps with shelving choices, along with an overview of some early branding decisions.
Then we bring our guest, Bret Hamilton, co-founder of Stone Corral Brewing out of Richmond, Vermont.
Bret tells us the story behind the name Stone Corral, he talks about the effect of being around some of the big Vermont beer behemoths, and how marketing ties into the vision and environment in the brewery.
Enjoy!
Links:
Stone Corral
Reuben’s Brews
For the first two seasons we’ve reserved the second episode to discuss what we called atypical times, but things have changed since then. Depending on where you are, things may be returning to “normal.”
So today we’re talking about this post-COVID world we live in.
Adam tells us what he considers one of the most important factors from lockdown times, how distributors reacted to closing down, and the chaos of adopting a COVID-puppy.
Then we bring our guest, Michael Memsic, co-founder and CEO of Sanitas Brewing Company out of Boulder, Colorado.
Michael tells us some of the creative ideas they utilized to adapt to the shutdowns (including an adult ice cream truck), about the new territory of working with way more liquor and grocery stores, and a bonus EOS geek-out session.
Enjoy!
Links:
Sanitas Brewing Company
Reuben’s Sightglass
EOS
Welcome back to another season of The True Craft Podcast!
We’re thrilled to introduce our co-host for Season 3, Adam Robbings from Reuben’s Brews out of Seattle, Washington. Adam is an incredible wealth of knowledge as well as a podcasting pro as the co-host of the podcast Reuben’s Sightglass.
We start the season off with Adam telling us why he says he was “pulled” into opening a brewery rather than pushed, what the emotions were like in the early years, and what it feels like to experience an opening night.
Then we bring the inaugural guest for Season 3, Steve Lieberman, founder of Surfridge Brewing Co out of El Segundo, California
We talk about what Steve saw in San Francisco that made him consider opening a brewery, how the Surfridge team has developed taste alongside the craft industry, and why they’re expanding from the LA area to the east coast.
Enjoy!
Links:
Reuben’s Brews
Reuben’s Sightglass
Surfridge Brewing Co.
We’re back with one final Friends of SBS episode before Season 3 releases next week.
In this episode, we’re joined by the Chief Economist of the Brewers Association, Bart Watson.
We talk about breweries charging their worth, how direct-to-consumer is coming into play, and Bart gives us his thoughts on the current state of the industry along with some future trends to keep your eye on.
Enjoy!
We’ve brought up this name quite a bit on the podcast...
We believe Ekos is the quintessential software for craft beverage businesses. That’s why we are super excited to welcome the guest for this week’s edition of Friends of SBS.
Today we’re talking with CEO of Ekos, Josh Mckinney.
Josh tells us how Ekos found and filled a void in the industry, the biggest challenges of working in multiple countries, and he gives a piece of advice to breweries who may be struggling.
Enjoy!
We’re back with one last edition of Office Hours before we drop some guest content in anticipation of Season 3.
Breweries are no strangers to the concepts of generalization versus specialization. So today’s episode is all about niche firms and specialization.
We’re talking with another superstar here at SBS, Michelle Ryan, a Brewery Accountant and Tax Specialist. Having worked at a generalist firm and now with us as a specialist, she has an excellent perspective on the implications of niching down.
She tells us about this past year and the moving target we call taxes, some of the major differences between general firms and niche firms, and the importance of sharing and fine-tuning an organization's collective knowledge.
Enjoy!
As you may or may not know, both Small Batch Standard and The True Craft Podcast operate entirely remotely. And of course, due to recent events, working remotely has never been more relevant and practical.
Today's episode of Office Hours is all about remote work.
We’re joined by one of our many stellar Brewery Accountants, Allie Donovan.
We talk about what the pandemic has shown us about working remotely, establishing communication channels from a distance, and being deliverable driven versus time driven.
Enjoy!
We want to continue to peel back the curtains here with another look into some of our internal processes, and another edition of Office Hours.
Office Hours' primary goal is to share the value and insight of the many extraordinary people who keep the gears turning here at Small Batch Standard.
And this time around, we’re talking to our Onboarding Manager, Derek Smith.
Derek gives us an introduction into his role working with breweries, he tells us why he loves putting out metaphorical dumpster fires, and we take a behind the scenes look at the process of onboarding a brewery.
Enjoy!
We’re still recording and putting on some finishing touches on Season 3, so in the meantime here’s another episode of Office Hours with our COO Tom Miller.
In Episode 7 of Season 2, Chris and Jen spoke with Matt Katase about the true definition of the term culture, and all of the things that come with cultivating a healthy brewery environment.
And today, we’re diving even deeper into the concept of culture.
Chris and Tom talk about vulnerability and what happens when you fail to be vulnerable, what it’s like building a team that’s aligned with a similar vision, along with a quick practical step for questions that you may not have the answers to.
Enjoy!
Links:
The Culture Code by Daniel Coyle
The Power Of Vulnerability by Brene Brown
Season 2 has officially come to a close!
We couldn’t be more thankful to our guests, listeners, and of course Jen Febre, our amazing Season 2 co-host.
In the final episode of our second season, Chris and Jen take a look at what we learned throughout the past nine episodes.
They talk about Doug from Societe and barrel aging, Buckstin Brewing and their small town success, Four Saints and their techniques for empowering employees, and much more.
Give it a listen, and of course, stay tuned for Season 3 coming up soon!
Links:
MacLeod Ale
This episode is all about family-run breweries.
Jen starts us off by discussing what led her to opening a family-run brewery, what her family was up to before MacLeod opened, and how she’s avoided nepotism.
Then we bring in our guest for this episode, Brian Avery from Brävery Brewing Company out of Lancaster, California.
Brian tells us what motivated him and his family to start a brewery, what forming a business plan with his father was like, and the process of adding a food kitchen.
Enjoy!
Links Mentioned:
Brävery Brewing Company
MacLeod Ale
Today’s episode is all about the rebirth of draught.
Jen sits this one out as MacLeod is currently focused on taproom sales, so Chris starts this episode off with a talk about decision making.
Then we bring in our guest for the episode, Chris Smith, co-founder of The Virginia Beer Company out of Williamsburg, Virginia.
We talk about Virginia Beer Co’s packing split pre and post covid, cooperage arrangements, and the comeback of draught and distributor orders.
Enjoy!
Links:
The Virginia Beer Company
MacLeod Ale
Today we’re exploring the concept of brewery culture.
We start with a quick overview of Jen’s bagpiping skills, how to see eye to eye with your founders, and we take a look at what we’re really talking about when we use the word culture.
Then we bring our guest for this episode, Matt Katase from Brew Gentlemen out of Braddock, Pennsylvania.
Matt explains the dynamic culture of a brewery experiencing expansion and growth, we talk mission statement versus mantra, and Matt tells us how music fits into the mix.
Enjoy!
Links:
Brew Gentlemen
MacLeod Ale
Today we have something a little different for you.
Chris starts the episode off by diving into the topic of case equivalents (CE’s). He covers what CE’s even are, the number of CE’s your sales rep should aim for, and how that changes if you’re self-distributing or going through a distributor.
Then we bring in Matthew Wallace from Oliphant Brewery out of Somerset, Wisconsin.
We discuss the use of a distributor versus self-distribution, Matthew walks us through a typical delivery day, and tells us the biggest hurdle to overcome as a self-distributor.
Enjoy!
Links:
Oliphant Brewery
MacLeod Ale
Jen starts the episode off by telling us her top leadership priorities, what happens when lines are crossed or too many drinks are had, and we take a deep look at accountability in the brewery.
Then we bring in our special guest for the episode, Karlos Knott, owner of Bayou Teche Brewery out of Arnaudville, Louisiana.
We talk about when to hit the switch and assign a shot caller, Karlos talks about leading other leaders with his position in the Louisiana Craft Brewers Guild, and the unavoidable fear that comes with running a passion project.
Enjoy!
Links:
The Prof G Show with Scott Galloway
Leaders Eat Last
Bayou Teche Brewery
MacLeod Ale Brewing Co
Today’s episode we’re diving into the deep topic of operations.
Jen starts us off by telling us why she considers her number one job to be the “team-picker”, plus a short history of MacLeod’s portfolio.
Then, we bring in our guest for the episode, Joel McClosky, CEO and Founder of Four Saints Brewing Company out of Asheboro, North Carolina
He tells us his biggest challenge when it comes to operations, how he gives his team the tools to manage customers and excessive drinking, and the five questions Four Saint’s employees ask themselves to make confident, independent decisions without the need to consult with Joel beforehand.
Enjoy!
Links:
Four Saints Brewing Company
MacLeod Ale Brewing Company
How to Stop Worrying and Start Living By Dale Carnegie
Rich Powell Illustration
Billy Steele
Coming from an advertising background, our Season 2 co-host Jen is a true expert when it comes to marketing a brewery.
And that’s exactly the topic covered in this week's episode.
Chris and Jen start things off by discussing what makes a successful logo, Jen tells us about MacLeod’s early direct mail marketing campaigns, and why it’s so important to start posting on social media long before opening day.
Then we bring in our guests, Gabrielle Blanco and Justin Buchanan-Lopez, owners of Buckstin Brewing Company in Nederland, Texas.
They give us the history behind their name and logo, how they built brand recognition in the small town of Nederland, and their 2021 marketing efforts.
Enjoy!
Links:
Buckstin Brewing Company
MacLeod Ale
Today’s guest is an industry expert specializing in brewery and craft beverage insurance. Having worked with over 150 breweries throughout his career, it’s easy to see why he’s a fountain of craft insurance knowledge.
In this episode, we’re talking with Certified Insurance Counselor Kyle C. Rheiner from CraftBrewingInsurance.com and The Beer Mighty Things Podcast.
He gives us an inside look at brewery insurance, common misconceptions with insurance and insurance agencies, and tells us when should insurance be top of mind for brewery owners.
This episode is full of eye-opening insight from Kyle that we hope can set a solid foundation for any brewery owner looking to learn more about insurance, and when to bring your agent into the conversation.
Enjoy!
Links:
CraftBrewingInsurance.com
The Beer Mighty Things Podcast
It’s now been over a year since COVID-19 shook up the world.
In this episode, we’re taking a retrospective look at the pivoting and ingenuity of the brewing industry, as we believe we’ll be able to learn from this for years to come.
Our season 2 co-host Jen Febre from MacLeod Ale starts off by giving the perspective of an LA brewery, how they navigated the early shut down, and how they’ve coped with the current uncertainty of shut-downs in Los Angeles County.
Then we bring in our guest, Sten Sellier, founder and president of Beltway Brewing Company in Sterling, Virginia.
He talks about his initial reaction to last year's COVID news, and Beltway’s early plans for pivoting, protecting customers, and transitioning to branded sanitizer.
Enjoy!
Links:
Beltway Brewing Company
MacLeod Ale
After much anticipation… Season 2 is here!
We’re super excited to finally share our new season with you, and to announce our Season 2 co-host, Jen Febre, Owner and CEO of MacLeod Ale out of Los Angeles, California.
Chris starts us off with an epic monologue, then Jen takes us through the early years of the brewery, including what led her to the industry, how she leveraged the name MacLeod, and the nitty-gritty of what it really takes to start a brewery.
Then we bring the inaugural guest for Season 2, Doug Constantiner, Co-Founder and CEO of Societe Brewing Company in San Diego, California.
Doug gives us an overview of the history of Societe Brewing, their early self-distribution, and what led to their decision to open a 3000 square foot tasting room.
Enjoy!
Links:
MacLeod Ale Brewing Company
Societe Brewing Company
Scout Distribution
Stone Distributing Company
Before we drop season 2 we have one more Friends of SBS segment. This one features Kary Shumway, the mastermind behind Craft Brewery Financial Training.
Chris and Kary talk brewery management software, when to take the plunge and start using it, and metrics that should be top of mind for all brewery owners.
Kary also shares his background, how he started financial training in the craft industry, and his thinking behind his course.
Season 2 next week.
Enjoy!
Links:
Craft Brewery Financial Training
Kary’s Financial Training
Ekos
We’ve got one more segment we’d like to share with you before we drop season 2. We’re calling it: Friends of SBS. The purpose of this segment is to showcase the expertise and knowledge of our peers and colleagues in the craft industry.
In our first edition of FOSBS, we welcome someone who’s constantly spreading the word on why good beer matters, Jeremy Storton from Good Beer Matters.
Chris and Jeremy dive into what it means to be a cicerone, the various achievements, and the process of becoming a master cicerone.
They also talk about favorite food and beer pairings, so just a heads up, you may want to grab a snack before listening.
Enjoy!
Links:
Good Beer Matters
BreweryDB
Cicerone Certification Program
Tasting Beer by Randy Mosher
The Brewmaster’s Table by Garrett Oliver
Beer Pairing by Gwen Conley and Julia Herz
Cheese Beer Wine Cider by Steve Jones and Adam Lindsley
Deschutes Brewery
Rogue
Jester King
Urban Roots Brewing
Ola Brew
Today, we have another killer edition of Office Hours for you. We brought out the brains behind the operation, our COO Tom Miller, to talk about the processes that keep the gears turning.
Chris and Tom discuss methodology for establishing a vision and translating it into language that can be easily understood. They also explore tactical issues such as setting goals, tracking progress, and creating benchmarks.
This is a topic for all business owners, not just breweries. And this episode has some major takeaways that businesses can implement ASAP.
Links:
Car Dashboard Analogy
The Intelligent Action Series
We have something special for you while we put the finishing touches on Season 2...
Introducing: Office Hours, a new segment featuring Chris and the Small Batch Standard team, giving you a peek under the hood at the internal conversations we have within the (remote) walls of our firm.
The purpose of Office Hours is to give you a peek under the hood of SBS, and to record some of the conversations we are having every single day.
In the first edition, Chris talks with our Director of Accounting Operations, Phil Schwab. They walk us through how the SBS team conducts margin analyses for our clients’ beverage portfolios, discuss the importance of discipline when it comes to wholesale margins, and give us some perspective on what breweries should expect profit-wise in wholesale.
If you’re a numbers geek, this one will be right up your alley.
One whole season down! We couldn’t be more thankful to our guests, listeners, and of course our co-host, Brandon Skall.
In the final episode of the first season of The True Craft Podcast, we take a casual look at some of the things we’ve learned over the past nine episodes.
We talk about Kings County Distillery pivoting to hand sanitizer, Hyperion’s inclusion marketing, leveraging technology with Liability Brewing Company, and much more.
Enjoy! And stay tuned for season two!
Links:
DC Brau
Four City Brewing Company
Kings County Distillery
Hyperion Brewing Company
Cypress & Grove Brewing Company
Reuben’s Sightglass
Reuben’s Brews
Sailfish Brewing Company
Liability Brewing Company
Karben4
Fernson Brewing Company
If there’s one thing constantly on every brewery owner's mind, it’s profit. Craft and community go hand-in-hand, but community can’t survive without cash. And in this episode of The True Craft Podcast, we discuss profit in the brewery.
Brandon and Chris start off by comparing profit margins in taproom and distribution models, navigating price increases, and Brandon’s philosophy on utilizing debt.
Then we bring in our guests for this episode, Blake Thompson and Derek Fernholz from Fernson Brewing Company in Sioux Falls, South Dakota
They give us insight on their sales split and profit in the early days of production, storage issues due to the increase in canning and distribution, and the status of Fernson’s recent expansion.
Enjoy!
Links:
Fernson Brewing Company
DC Brau
We’ve watched in amazement this past year as brewery after brewery have pivoted out of draft and into cans. But this transition is far from a “set it and forget it” situation.
An increase in packaged offerings has created an increase in aluminum demand, and in this episode of The True Craft Podcast, we discuss the potential aluminum shortage faced by craft breweries.
Brandon shares how DC Brau has navigated the aluminum crisis in the past, what they’ve done to counteract the recent shortage, along with predictions for what the future of draft looks like.
Then we bring in the guest for this episode, Zak Koga from Karben4 Brewing in Madison, Wisconsin. Zak is a great resource on this topic, especially since Karben4 has both an active canning line AND bottling line. He explains some of the advantages and disadvantages faced with offering both package types.
Enjoy!
Links:
Woodman’s Market
Karben4 Brewing
DC Brau
Humans have been brewing beer for thousands of years. Needless to say, the industry has seen it’s fair share of technological improvements, which seem to jump further and further ahead each year, all in an attempt to make life in the brewery a little bit easier.
That’s why this episode of The True Craft Podcast is all about technology.
Brandon gives us the perspective of an automated brewhouse, the journey it took to get to that point, and an overview of some of the back office software we recommend the most.
Then we bring in our guest, a wizard when it comes to technology, Terry Horner from Liability Brewing Company in Greenville, South Carolina.
Terry is a software engineer who used his knowledge to optimize everything they do in the brewery, and he also gives some great insight on artificial intelligence in the industry.
Enjoy!
Links:
Vermont Information Processing
Ekos
Quickbooks
Bill.com
Biermi
Liability Brewing Company
DC Brau
When the big production volume talks start, most brewery owners’ eyes light up. But with great distribution volume comes great responsibility… and some key make-or-break decisions for the brewery’s future.
And that’s exactly what we cover in this episode of The True Craft Podcast.
Chris and Brandon explore the pro’s and con’s of choosing either an independent distributor or a larger distributor, how to become a leading local brand, and how the scope of distribution changes as the brewery grows.
In the interview portion of the episode, we talk to Dave BuShea from Sailfish Brewing Company in Fort Pierce, Florida.
Dave talks about his distribution journey, the changes they made when they moved up to a bigger brew system, and the thinking behind Sailfish’s product portfolio.
Enjoy!
Links:
Premium Distributors of Washington, D.C.
Southern Eagle Distributing
DC Brau
Sailfish Brewing Company
Now with in-depth episodes on marketing and brewery operations under our belt, this week’s episode of The True Craft Podcastis all about steering that smooth-sailing ship in the right direction. In other words: leadership..
Chris and Brandon begin the episode with a discussion on leadership styles, empowering each individual to lead in their own way, and transitioning to a leadership role.
Then, in the interview portion of the episode, Chris talks with Anna Heineman from Cypress & Grove Brewing Company in Gainesville, Florida.
Chris and Anna talk about the shared leadership model at Cypress & Grove, leadership goals, and some ways they plan on achieving them.
Enjoy!
Links:
Full Transparency Black Cherry
Leaders Eat Last
DC Brau
Cypress & Grove Brewing Co.
Brewery owners know more than most, there are a crap-ton of moving pieces when it comes to running a business.
And this episode of The True Craft Podcast is all about operations, and making sure things are running as smoothly as possible.
Chris and Brandon start off with an overview of the complications that can come up, along with some compromises and places to find balance. They also break down the type of person you want to fill the operations role, and where you find them, internally or externally.
Then we’re joined by a Pacific Northwest brewery legend and pioneer, Adam Robbings, Co-founder at Reuben's Brews in Seattle, Washington. Adam talks about growth, hiring, and strategies that have helped Reuben’s grow into the powerhouse it is today.
Bottom line: this episode is “can’t miss” material.
If you want to hear more insight from Adam and Reuben’s, you can check out their podcast Reuben’s Sightglass at the link below.
Links:
DC Brau
Reuben’s Brews
Reuben’s Sightglass
Captain Lawrence Brewing Company
What’s the point of brewing great beer if no one shows up to drink it?
That’s why this episode of The True Craft Podcast is all about marketing.
Chris and Brandon start off by breaking down the different marketing tools available to breweries, how they’ve worked throughout the years, and the thinking behind DC Brau’s iconic name and logo.
Then, in the interview portion of the episode, we talk to Alexandra McKeown, Co-Owner and Founder of Hyperion Brewing Company located in Jacksonville, Florida.
She talks about the meaning behind the name Hyperion, the many ways they value and practice inclusive marketing, their use of email, and much more.
At the end of the day, much of running a brewery is a marketing game. And after setting the stage with the first two episodes, now we really start to get into the nitty-gritty.
Enjoy!
Links:
DC Brau Brewing Company
Hyperion Brewing Company
Southern Swells Brewing Company
We can all agree that 2020 was a year for the record books.
And 2021 is already shaping up to be one as well.
That’s why this episode is all about adapting to the atypical.
In this episode, Chris and Brandon discuss how DC Brau prepped for the shut down with a crisis plan, how they’ve adapted, their decision to temporarily close their taproom, and what they’re plans are for the future.
Then we’re joined by Colin Speilman, Founder of Kings County Distillery in Brooklyn, NY. Colin shares how the community and distillery have adjusted, including the creation of their branded hand sanitizer.
Listen to hear more about how Brandon and Colin have navigated these atypical times.
Links:
DC Brau Brewing Company
Kings County Distillery
In the first episode of The True Craft Podcast, we’re joined by season 1 resident co-host Brandon Skall, CEO and Co-Founder of DC Brau Brewing Company.
Brandon and business partner Jeff Hancock started the brewery back in 2009 after noticing a lack of hometown brew on the shelves of Washington D.C. He tells us about how they got started, how they chose the name, and what it was like during the first year of business.
Then, in the second portion of the episode, Brandon and Chris invite the first ever True Craft Podcast guest, Jeff Gattens, Co-Founder of Four City Brewing Company. Jeff walks through their early history, as they were founded just over a year ago and have been building and pivoting during the craziness of 2020.
Listen to hear more about how Brandon and Jeff each got their start in the brewing industry.
Links:
DC Brau Brewing Company
Four City Brewing Company
Small Batch Standard
With The True Craft Podcast our aim is to facilitate the honest, insightful, behind-closed-doors conversations that craft owners and operators actually want to hear.
Each season, host Chris Farmand and his resident craft owner co-host talk through the essential elements of any craft beverage operation, including the brewery’s history, distribution strategy, leadership approach, and much, much more.
In each episode, you’ll also hear from a guest owner in an in-depth interview, providing yet another lens into challenges, opportunities, and decisions facing craft practitioners every day across the country.
So if you’re up for some real talk, join us each week to listen in on our free-flowing conversations with some of the most innovative entrepreneurs in the industry.